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Gift biz unwrapped episode 337.

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Pinterest Is not social media.

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Pinterest is going to be a search based platform.

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Attention gifters bakers,

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crafters, and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal,

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Sue moon Heights.

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Hi there and happy Saturday.

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Our test of published data is officially over and I'm now

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permanently airing the shows on Saturdays and Wednesdays.

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If you're new here and don't know,

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I did a test on which day is best for the

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main meaning,

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the longer show to drop.

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It used to be on Mondays with the thinking that you'll

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learn new things at the top of the week,

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that then you can employ throughout the week,

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but I've had a gut feeling that Saturday would be better.

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So I tested.

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I asked you for feedback,

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you answered and I analyzed the results.

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Looks like it was a good move.

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So Saturdays it is with tips and talk following up on

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Wednesdays. If you listen through an app,

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click the follow button,

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and then the shows are automatically available to you.

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So you don't have to worry about when they go live,

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they're ready and waiting for you.

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When you have listening time,

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I encourage you to do testing like this in your business,

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to think outside the box,

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see how your customers feel about new things.

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It's a nice way to keep things fresh too.

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If it doesn't work out,

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you can always adjust again,

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but you may land on something great right now this weekend,

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if you're listening,

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when this show airs,

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we're out at the ultimate sugar show in Atlanta.

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If you're here at the show,

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drop by and see me,

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we've got a booth for the ribbon print company,

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and I'm also teaching a class I'm definitely in my happy

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place right now.

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I haven't formally planned to meet up this time.

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Given that restrictions are back in place,

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we're masked up,

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but we're together.

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So yay for that.

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If you want to see all the goings on,

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and you're not here in Atlanta with me,

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the place to do that is over in my Instagram stories

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at gift biz on wrapped.

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Okay. Getting down to business here today is the long awaited

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Pinterest ads episode after Laura was on uncovering the platform.

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Overall, I heard you when you asked about ads.

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So here you go.

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Everything you need to know,

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taking it from top and wow,

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very different from Facebook.

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That's for sure.

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I'm really excited about testing and Pinterest ads,

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myself and learning from Laura is the best.

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So let's go grab our seat and start the class Today.

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I am so excited to reintroduce you to Laura Reich.

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She is a Pinterest strategist and helps high performing business owners

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and content creators implement content growth plans,

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outsource their visibility and steadily grow their monthly revenue all without

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tantrums, over tech and trading sleep for success.

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She describes herself as a quirky spunky social butterfly that values

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open on street relationships in every area of her life.

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She's also the mother of two boys who are the center

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of everything.

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And as I already referenced,

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she was on the podcast just a short time ago,

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back in may of 2021 that's episode number three 19.

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And if you want to learn the basics of the platform,

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that would be a great show to go back and listen

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to. But today we're diving into everything.

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Pinterest ads,

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Laura, thanks so much for coming back on the show.

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Absolutely. Thank you so much for having me back.

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I've talked To you a little bit about this already,

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but our first episode is one of my highest downloaded episodes

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of all time already.

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And it was only just a few months ago.

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I love it.

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I am so happy that we are helping people with Pinterest,

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You know,

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and I'm hearing people saying that they're just feeling more comfortable

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over on Pinterest.

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They're liking that platform better.

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And I'm starting to see a big trend in a shift

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with people going over to Pinterest.

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Are you seeing something similar?

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Yeah, I mean,

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I think it really depends on what their process is,

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what their goal is and things like that.

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But I am starting to see more people be a little

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bit more open to it in the past few months as

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well, Because it's not just another Facebook platform anymore either.

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You know,

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it kind of started that way where there were all these

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social media platforms and it's like,

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which ones do you choose?

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I think it has a different space now online then before.

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Absolutely. So the biggest thing that I like to try to

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tell everybody is Pinterest is not social media.

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Pinterest is going to be a search based platform.

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So you want to take it out of the capitulation,

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thinking that it is Facebook,

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Twitter, Instagram,

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and put it more with Google and YouTube.

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When people go to those platforms,

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they search for something and then they find the answer.

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That is exactly how Pinterest works.

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Okay. And so then if I was looking at getting more

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visibility, so more exposure for my handmade products and I'm wanting

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to put money towards that,

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why would Pinterest then be my solution?

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Cause you're always hearing about Facebook ads and Instagram ads and

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the shops that they have available and all of that.

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Why would I want to be considering Pinterest?

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That's a great question.

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So with Facebook ads and other social ads,

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you are focusing a lot on the demographics.

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You're focusing on where they are,

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what they're doing,

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how much income they bring,

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the location,

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that they are,

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things like that with Pinterest ads,

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you're actually able to focus more on psychographics,

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what it means like what are they searching for?

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What are they actively purchasing?

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Just different analytics to better target that audience that you want

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to be able to get your information in front of.

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So they have different categories and interests that people are going

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to be coupled under versus just their age or location or

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gender or things like that.

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So it gets a little bit more in my mind,

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closer to the individuals that actually are going to do what

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we want them to with the paid ads that we are

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studying. Okay.

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So behaviors more than just straight demos,

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like age sex,

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all of that type of thing.

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And even though Facebook had their interests categories,

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man, everything on Facebook seems to be in an upheaval right

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now anyway.

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So it might be time to look for a different place

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to be quite honest.

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Yeah. Facebook does have some similarities in terms of the ads

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portion of it,

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like you said,

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interests, but the thing that is a little bit different about

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the interest on this platform is they're actively searching for these

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interests on Facebook.

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It's more of interaction and it's more of if they would

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have clicked on someone's website in the last 60 to 90

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days, which we can also do on Pinterest.

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But I feel like it's just a little bit more direct

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because these people,

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we can target a little bit more specifically within those interests

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and how their relation is to what they're currently looking for

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online right now.

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That makes sense.

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And you know,

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some of the capabilities now,

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even in Facebook ads,

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like you can't track when people are coming over to your

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website anymore and retarget them.

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It's I think a great time,

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number one for us to be talking,

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but also for all of us to be looking at what

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we're doing to attract people over to what we make and

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it's right before the holidays.

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So no better time to learn more about another option.

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So Laura,

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I'd love for you to take it from the top for

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us. And I mean,

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everyone pretty much knows what Pinterest is.

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They can go back and understand more about the platform from

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our last show.

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But now if they're brand new to really advertising at all,

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cause I'm going to say the majority of the people who

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are listening,

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haven't even been doing Facebook ads.

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So let's take it from the top.

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We're opening the textbook at page.

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So the first thing you're going to want to do is

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you're going to want to make sure you have a business

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Pinterest account.

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You will not be able to do ads on the account

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if you do not have that setup.

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So you can go to business.pinterest.com

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and make sure that you have that set up.

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If not,

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it'll walk you through the simple steps to convert your account

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over once that's done,

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then you will see more access.

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So then you're going to go to ads.pinterest.com.

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And this will walk you through a number of different steps

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and there's the beginning of the funnel and the end of

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the funnel.

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So we're going to focus on more of the beginning of

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the funnel for this time around.

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And what I like to do is talk about building awareness

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and driving consideration.

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So they used to call consideration traffic,

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but they have changed that term.

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So when I say consideration,

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make sure that you're thinking about traffic,

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Okay. And it's called consideration.

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This is Pinterest's term for it.

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It is.

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So depending on what your goal is,

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you can start with two different things.

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You can start with brand awareness,

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which is just basically getting your content in front of other

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people's eyes.

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That's not necessarily going to get them to click through.

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That's not going to get them to take action,

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but it's going to help them discover you.

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It's going to help them find your products,

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your services,

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your brand,

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things like that.

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And so that is something that you can start with.

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If you're unsure how much traffic you want,

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where you want the traffic to go,

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things like that.

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So when you go to the ads backend,

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you're going to click on the dropdown and it's going to

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say, create an ad.

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Once you're on that page,

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you'll see brand awareness.

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And then you'll also see consideration.

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So you would choose brand awareness and then you would choose

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what you want the campaign name to be.

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Typically what I do is I will type in the topic

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that I'm trying to center around.

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So if there's a specific thing that I want my brand

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to be known for,

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or if there's specific pins that I'm going to focus on

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in this brand awareness campaign,

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that's how I would easily name it so that you can

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remember later what it was doing on this first page.

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It's going to ask you about doing your budgeting for brand

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awareness. I don't typically have you guys put a budget on

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there. Most of the time,

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I actually focus most of my budget in consideration for traffic.

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So brand awareness is very,

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very top of funnel.

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And I would consider that to be someone who wants to

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just put maybe five to $10 down just to get their

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feet wet with the ads and set that up and see,

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because it's going to help you with growing engagement,

267
00:12:20,980 --> 00:12:22,630
growing your followers,

268
00:12:22,720 --> 00:12:23,710
things like that.

269
00:12:24,070 --> 00:12:25,120
Okay, Great question.

270
00:12:25,180 --> 00:12:27,280
Five to $10 a day,

271
00:12:27,280 --> 00:12:28,090
a week,

272
00:12:28,240 --> 00:12:29,110
five to $10.

273
00:12:29,110 --> 00:12:31,420
What I'm coaching people?

274
00:12:31,420 --> 00:12:33,850
I typically say just do five to $10,

275
00:12:33,880 --> 00:12:36,550
like lifetime for that brand awareness,

276
00:12:36,820 --> 00:12:41,380
because I typically use brand awareness just to teach people how

277
00:12:41,380 --> 00:12:42,730
to set up an ad,

278
00:12:42,820 --> 00:12:45,730
just to get them involved in the platform.

279
00:12:46,150 --> 00:12:49,900
90% of the time when I'm setting up ads for clients,

280
00:12:49,960 --> 00:12:51,910
I'm in the consideration area.

281
00:12:52,330 --> 00:12:55,450
So this could be someone who has a brand new business

282
00:12:55,450 --> 00:12:56,830
or someone who's just new to Pinterest.

283
00:12:56,830 --> 00:12:57,550
So it doesn't matter.

284
00:12:57,550 --> 00:12:59,380
We're all starting at the same place.

285
00:12:59,770 --> 00:13:03,640
And so brand awareness is really getting people to know you

286
00:13:03,640 --> 00:13:05,080
exist. I think.

287
00:13:05,170 --> 00:13:11,110
Right. Just understanding that you are there versus driving consideration is

288
00:13:11,110 --> 00:13:12,460
going the next level down.

289
00:13:12,490 --> 00:13:14,410
So starting to go into the funnel,

290
00:13:14,530 --> 00:13:15,280
would that be right?

291
00:13:15,580 --> 00:13:16,690
Correct. All right.

292
00:13:16,690 --> 00:13:20,740
And so then you say five to $10 lifetime.

293
00:13:21,040 --> 00:13:23,650
Do we put a start and a stop time on that

294
00:13:23,650 --> 00:13:26,980
ad? It will do Just spend what you put for a

295
00:13:26,980 --> 00:13:28,660
budget if you choose lifetime.

296
00:13:29,020 --> 00:13:29,380
Oh, okay.

297
00:13:29,380 --> 00:13:31,270
So you put five or $10 lifetime.

298
00:13:31,600 --> 00:13:33,160
If someone wanted to,

299
00:13:33,160 --> 00:13:34,810
could they put 25 lifetime?

300
00:13:34,870 --> 00:13:36,310
Well, more people see them then.

301
00:13:36,670 --> 00:13:37,950
Absolutely. Yes.

302
00:13:38,060 --> 00:13:42,460
This budget is completely up to what you are comfortable doing

303
00:13:42,490 --> 00:13:44,290
and how far you want to take it.

304
00:13:44,560 --> 00:13:48,970
If you are seeing good engagement and you are comfortable with

305
00:13:48,970 --> 00:13:49,660
the ads,

306
00:13:49,750 --> 00:13:56,020
I highly suggest switching sooner over to consideration because that's really

307
00:13:56,020 --> 00:13:58,150
where you're going to start to be able to get the

308
00:13:58,150 --> 00:14:02,260
leads and the sales that you're looking for on that return

309
00:14:02,260 --> 00:14:03,100
on investment.

310
00:14:03,400 --> 00:14:03,760
All right.

311
00:14:03,760 --> 00:14:07,090
So building brand awareness is 1 0 1.

312
00:14:07,090 --> 00:14:09,310
Just do it throw $10 at it.

313
00:14:09,580 --> 00:14:11,350
Let's say to get a feel for it.

314
00:14:11,350 --> 00:14:12,550
You'll see how things go.

315
00:14:12,550 --> 00:14:17,200
And then very quickly jump over into the driving consideration section.

316
00:14:17,200 --> 00:14:20,680
Yeah. And so then once you're in the consideration section,

317
00:14:20,680 --> 00:14:22,840
it's going to be focused on traffic.

318
00:14:22,840 --> 00:14:25,300
So you're gonna set up a campaign name again,

319
00:14:25,330 --> 00:14:25,990
pick something.

320
00:14:25,990 --> 00:14:28,780
That's going to be easy to remember why you're sending that

321
00:14:28,780 --> 00:14:29,920
traffic where you are.

322
00:14:30,190 --> 00:14:32,620
So for all intensive purposes,

323
00:14:32,680 --> 00:14:37,150
let's say that we're sending traffic to a specific podcast,

324
00:14:37,300 --> 00:14:39,310
right? And so we're going to do the podcast.

325
00:14:39,640 --> 00:14:43,030
I believe you said it was three 19 and we're going

326
00:14:43,030 --> 00:14:45,070
to talk about organic Pinterest.

327
00:14:45,340 --> 00:14:47,620
So in the campaign name,

328
00:14:47,650 --> 00:14:51,310
I would say podcast three 19 organic Pinterest,

329
00:14:51,440 --> 00:14:53,810
so that I know that's where I want to drive the

330
00:14:53,810 --> 00:14:57,440
traffic. And then what I would do is set a daily

331
00:14:57,680 --> 00:15:00,140
limit for your budget.

332
00:15:00,470 --> 00:15:03,290
When you are doing traffic only,

333
00:15:03,440 --> 00:15:07,610
and you are looking for paying for those that are going

334
00:15:07,610 --> 00:15:10,340
to end up clicking through to your site.

335
00:15:10,670 --> 00:15:15,860
That is typically where I like to stick roughly right around.

336
00:15:15,860 --> 00:15:20,360
I would say 20 to $30 to really see what's working

337
00:15:20,390 --> 00:15:23,060
for the first seven to 14 days.

338
00:15:23,330 --> 00:15:26,810
Then you can scale either down or up,

339
00:15:26,840 --> 00:15:28,490
depending on what's going on.

340
00:15:28,550 --> 00:15:32,420
But I think it's important to know that if you can

341
00:15:32,420 --> 00:15:36,620
try to get the most data within that first week,

342
00:15:37,010 --> 00:15:40,910
that's really going to help tell Pinterest and yourself,

343
00:15:40,910 --> 00:15:44,150
what is working the best and how to continue your ads

344
00:15:44,150 --> 00:15:44,960
on from there.

345
00:15:45,440 --> 00:15:47,360
So with the second example,

346
00:15:47,360 --> 00:15:48,590
let's say we do 20,

347
00:15:48,950 --> 00:15:50,930
and it's a specific in your case,

348
00:15:50,940 --> 00:15:52,370
you're showing a product.

349
00:15:52,670 --> 00:15:54,890
What am I looking at for Results?

350
00:15:55,190 --> 00:15:55,970
Great question.

351
00:15:56,270 --> 00:16:00,440
So when you go through and you set the daily limit,

352
00:16:00,440 --> 00:16:03,890
you can set it as a continuous or you can set

353
00:16:03,890 --> 00:16:04,610
dates on it.

354
00:16:04,940 --> 00:16:08,630
What you're really going to be looking for is the traffic

355
00:16:08,660 --> 00:16:10,640
that you're getting from that ad.

356
00:16:10,970 --> 00:16:13,640
So they're gonna show you in reports,

357
00:16:13,670 --> 00:16:17,660
different stats based on like the cost per click,

358
00:16:17,780 --> 00:16:20,960
based on if you're getting any conversions,

359
00:16:20,990 --> 00:16:23,510
even though you're paying for traffic,

360
00:16:23,840 --> 00:16:27,950
because it will help them understand more about who's going to

361
00:16:27,950 --> 00:16:32,150
purchase and you will get awareness with this as well.

362
00:16:32,150 --> 00:16:34,250
So if you're getting engagements,

363
00:16:34,280 --> 00:16:38,300
impressions, if they're pulling up the pin closer,

364
00:16:38,330 --> 00:16:40,790
but they're not clicking through it,

365
00:16:40,940 --> 00:16:43,190
they're going to give you all of that data.

366
00:16:43,580 --> 00:16:47,510
And you really want to focus on how many clicks you

367
00:16:47,510 --> 00:16:51,710
are getting to your website or to the URL that you

368
00:16:51,710 --> 00:16:54,380
are setting up for the consideration campaign.

369
00:16:54,740 --> 00:16:56,300
Okay. Question here.

370
00:16:56,390 --> 00:16:59,570
And I'm going to transition it from podcast episodes.

371
00:16:59,780 --> 00:17:02,060
Although I would love to talk it that way cause it's,

372
00:17:02,770 --> 00:17:04,040
it would be perfect for me.

373
00:17:04,370 --> 00:17:09,080
Let's pretend that we have someone who sells Molly and spices.

374
00:17:09,380 --> 00:17:11,240
We're going to be entering into the holiday season.

375
00:17:11,240 --> 00:17:13,820
So I think this is appropriate for all different types of

376
00:17:13,820 --> 00:17:14,870
seasonal products.

377
00:17:14,900 --> 00:17:16,310
Okay. So I have a business,

378
00:17:16,310 --> 00:17:19,130
I do all these types of mixes and I just did

379
00:17:19,160 --> 00:17:23,360
a Pinterest post all about Molly and spices.

380
00:17:23,360 --> 00:17:26,000
Maybe it was even make your own mulling spices.

381
00:17:26,030 --> 00:17:31,520
So I've got some pins up there and they link to

382
00:17:31,550 --> 00:17:36,020
my website where someone could buy my pre-made mulling spices.

383
00:17:36,140 --> 00:17:38,780
Okay. So we're listening to this show.

384
00:17:39,110 --> 00:17:44,030
You've told us to become acquainted with the ads by doing

385
00:17:44,120 --> 00:17:45,440
the brand awareness.

386
00:17:45,500 --> 00:17:47,510
So we've done that now.

387
00:17:47,570 --> 00:17:51,150
We're going to do an ad for dollars a day to

388
00:17:51,180 --> 00:17:55,380
that pin that talks about the mulling spices.

389
00:17:55,620 --> 00:17:56,820
Am I right so far?

390
00:17:57,180 --> 00:18:02,310
And then to understand the activity they've gone from the ad

391
00:18:02,460 --> 00:18:05,400
to look at the pin or is the ad the pin.

392
00:18:05,790 --> 00:18:07,050
Yes, That is the pin.

393
00:18:07,410 --> 00:18:10,830
So the nice thing about it is organically.

394
00:18:10,830 --> 00:18:12,600
When you click on a pin image,

395
00:18:12,630 --> 00:18:14,160
it pulls up closer.

396
00:18:14,490 --> 00:18:17,280
You have to then click on it one more time to

397
00:18:17,280 --> 00:18:19,920
get through to the website with ads.

398
00:18:19,980 --> 00:18:21,180
If you click on it,

399
00:18:21,330 --> 00:18:23,640
it's automatically going to,

400
00:18:23,640 --> 00:18:25,530
depending on what device you have,

401
00:18:25,560 --> 00:18:28,290
either open up that website in a new tab,

402
00:18:28,470 --> 00:18:32,190
or it's going to open it up right underneath the pin

403
00:18:32,280 --> 00:18:36,270
itself. So you can scroll and be on the website within

404
00:18:36,270 --> 00:18:37,290
Pinterest as well.

405
00:18:37,560 --> 00:18:40,860
So they don't have as many clicks that they have to

406
00:18:40,860 --> 00:18:43,470
take to get to where you want them to go.

407
00:18:43,470 --> 00:18:46,770
And that's kind of the beauty of the ad being there

408
00:18:46,770 --> 00:18:48,330
is they'll see it,

409
00:18:48,450 --> 00:18:51,240
click on it and be shown right away what you want

410
00:18:51,240 --> 00:18:52,590
to get in front of their face.

411
00:18:53,040 --> 00:18:54,660
And it removes a whole step.

412
00:18:54,990 --> 00:18:57,750
And we know every single step is a place where people

413
00:18:57,750 --> 00:18:58,590
could drop off.

414
00:18:58,950 --> 00:19:03,090
And so then a conversion of a Pinterest ad then is

415
00:19:03,120 --> 00:19:06,390
that clicking over to whatever the link is that you have

416
00:19:06,390 --> 00:19:07,200
in your pin,

417
00:19:07,470 --> 00:19:09,870
Correct for this type of a campaign,

418
00:19:10,170 --> 00:19:11,850
okay. It's not necessarily the sale.

419
00:19:11,880 --> 00:19:16,290
It's the conversion of actually doing some type of action on

420
00:19:16,290 --> 00:19:17,070
that ad,

421
00:19:17,130 --> 00:19:20,190
which brings them over to the site where hopefully then they'll

422
00:19:20,190 --> 00:19:22,740
take the final step to buy Yes purchase.

423
00:19:22,740 --> 00:19:27,690
And then you can still track any purchases that you get

424
00:19:27,810 --> 00:19:29,160
from this campaign,

425
00:19:29,160 --> 00:19:31,710
but you are not paying per purchase.

426
00:19:31,740 --> 00:19:34,920
You are paying per click through to your website.

427
00:19:35,310 --> 00:19:36,120
Oh, you are.

428
00:19:36,150 --> 00:19:38,370
That's how the dollars are allocated.

429
00:19:38,640 --> 00:19:39,510
Correct. I mean,

430
00:19:39,510 --> 00:19:43,830
it's per impression of how many people are seeing it.

431
00:19:44,130 --> 00:19:48,210
So you have different ways that you can run your bidding

432
00:19:48,300 --> 00:19:49,980
to tell Pinterest,

433
00:19:49,980 --> 00:19:52,950
you want to get the most pin clicks for the budget

434
00:19:52,950 --> 00:19:53,850
that you set,

435
00:19:54,030 --> 00:19:59,130
or you can control how much in terms of the cost

436
00:19:59,130 --> 00:20:00,570
per click you want to pay.

437
00:20:01,050 --> 00:20:02,370
I typically always say,

438
00:20:02,370 --> 00:20:03,240
do automatic,

439
00:20:03,270 --> 00:20:05,100
Pinterest will just help you with that.

440
00:20:05,370 --> 00:20:09,450
But in consideration it is a traffic campaign.

441
00:20:09,600 --> 00:20:15,390
So you are paying per click in a conversion campaign that

442
00:20:15,390 --> 00:20:17,520
is when you are paying per sale,

443
00:20:17,850 --> 00:20:20,790
to be able to get to that third step,

444
00:20:20,820 --> 00:20:25,380
though, you need to teach Pinterest who you are trying to

445
00:20:25,380 --> 00:20:30,000
reach by doing a consideration traffic campaign for,

446
00:20:30,900 --> 00:20:32,970
And that's for your entire account,

447
00:20:33,000 --> 00:20:37,170
right? So you could do these consideration campaigns for a certain

448
00:20:37,170 --> 00:20:37,920
amount of time.

449
00:20:37,950 --> 00:20:38,610
Then Pinterest,

450
00:20:38,610 --> 00:20:41,970
it's kind of like how we talk about algorithms and teaching

451
00:20:41,970 --> 00:20:44,630
an algorithm who you're looking for,

452
00:20:44,700 --> 00:20:47,260
the reputation of your social media site,

453
00:20:47,440 --> 00:20:48,070
all of that.

454
00:20:48,340 --> 00:20:51,850
It's kind of similar over on Pinterest here to let Pinterest

455
00:20:52,000 --> 00:20:53,830
really understand who you're attracting.

456
00:20:53,830 --> 00:20:55,750
Who's taking action on your content.

457
00:20:56,080 --> 00:21:00,430
And you're saying you do that through driving consideration before you

458
00:21:00,430 --> 00:21:03,010
would ever go to the next level deep in ads.

459
00:21:03,460 --> 00:21:08,350
Yes. What they require from Pinterest is in their best practices,

460
00:21:08,680 --> 00:21:14,980
they like to see 50 sales from a traffic consideration campaign

461
00:21:15,070 --> 00:21:19,030
before you move to the conversion sale campaign.

462
00:21:19,390 --> 00:21:22,810
So they want that within that seven days,

463
00:21:22,810 --> 00:21:25,780
that first week you can stop.

464
00:21:25,810 --> 00:21:26,740
If you get,

465
00:21:26,980 --> 00:21:28,450
say 20 sales,

466
00:21:28,780 --> 00:21:31,990
you can stop and move to a sale campaign.

467
00:21:32,320 --> 00:21:36,670
But if you don't have any sales and your pixel for

468
00:21:36,730 --> 00:21:39,520
purchases on your website is not firing.

469
00:21:39,820 --> 00:21:44,350
Pinterest is not going to know who to serve a conversion

470
00:21:44,350 --> 00:21:45,430
campaign to.

471
00:21:45,820 --> 00:21:50,290
So you're basically trying to take this big pool of millions

472
00:21:50,290 --> 00:21:55,090
of people and size it down to get a potential audience

473
00:21:55,090 --> 00:22:00,130
size that's going to actually purchase when you move to that

474
00:22:00,130 --> 00:22:00,610
third step.

475
00:22:01,330 --> 00:22:02,950
Okay. And we're talking true.

476
00:22:02,950 --> 00:22:05,680
Live. Someone has actually made a sale.

477
00:22:05,680 --> 00:22:07,600
It's not the fact that they click the button and came

478
00:22:07,600 --> 00:22:08,740
over to the website,

479
00:22:09,250 --> 00:22:13,000
but because there's a pixel on the website relating to Pinterest,

480
00:22:13,030 --> 00:22:16,480
Pinterest is able to understand and know who jumped over there

481
00:22:16,480 --> 00:22:19,990
and actually completed the entire transaction to the point of making

482
00:22:19,990 --> 00:22:20,410
a sale.

483
00:22:20,740 --> 00:22:21,730
Yup. You got it.

484
00:22:22,120 --> 00:22:23,590
Okay. I'm with you so far.

485
00:22:23,860 --> 00:22:26,020
I do have a question for you and you guys,

486
00:22:26,020 --> 00:22:29,230
some of this is going to be information from three 19.

487
00:22:29,530 --> 00:22:30,850
So if we're talking about something,

488
00:22:30,850 --> 00:22:32,080
that's not making sense,

489
00:22:32,200 --> 00:22:34,690
please jump back over there and listen to that as well.

490
00:22:34,720 --> 00:22:36,700
Okay. So you know how Laura,

491
00:22:36,700 --> 00:22:39,640
last time we were talking about the fact that you may

492
00:22:39,640 --> 00:22:40,660
do like four or five,

493
00:22:40,660 --> 00:22:44,260
six images that all lead to the same link.

494
00:22:44,290 --> 00:22:45,640
So to the same product,

495
00:22:45,760 --> 00:22:49,060
right? How do you decide what your creative should look like

496
00:22:49,060 --> 00:22:49,810
for the ad?

497
00:22:52,960 --> 00:22:55,870
Are we sparking your interest about Pinterest ads?

498
00:22:56,590 --> 00:22:59,530
We're going to continue this conversation right after a quick break

499
00:22:59,680 --> 00:23:00,910
to hear from our sponsor.

500
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517
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528
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529
00:24:19,250 --> 00:24:21,890
So you need to test everything.

530
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They do have a best practices PDF in terms of design,

531
00:24:27,350 --> 00:24:29,330
which I can give you when we can link in this

532
00:24:29,330 --> 00:24:32,930
podcast, it is something that they have free on their resources

533
00:24:32,930 --> 00:24:35,960
page. So it's totally up for anybody.

534
00:24:35,960 --> 00:24:38,420
If you're just wanting to go directly to Pinterest,

535
00:24:38,420 --> 00:24:39,680
they have it right there for you.

536
00:24:40,010 --> 00:24:41,900
So I will get that for you guys too.

537
00:24:42,260 --> 00:24:46,790
What I say is test typically you want to start with

538
00:24:46,820 --> 00:24:52,250
two to three pins pin designs and see how they are

539
00:24:52,250 --> 00:24:53,780
doing against each other.

540
00:24:54,080 --> 00:24:56,060
Leave everything else the same.

541
00:24:56,390 --> 00:24:58,790
So your targeting strategy is the same.

542
00:24:58,790 --> 00:25:00,530
Your keywords are the same.

543
00:25:00,710 --> 00:25:01,850
Everything is the same,

544
00:25:01,850 --> 00:25:05,360
but the designs are different because that's truly going to show

545
00:25:05,360 --> 00:25:10,850
you what people are clicking through so that you know what

546
00:25:10,850 --> 00:25:12,020
they're taking action on.

547
00:25:12,620 --> 00:25:16,010
Then you can start to go from there and start to

548
00:25:16,010 --> 00:25:20,570
narrow down before you move to a conversion sale campaign.

549
00:25:20,930 --> 00:25:23,720
Okay. And I'm just going to compare it to Facebook.

550
00:25:23,750 --> 00:25:26,480
I feel like I'm cheating on you when I talk about

551
00:25:26,480 --> 00:25:28,400
it, but just this someone can relate to.

552
00:25:28,400 --> 00:25:31,280
So is it a similar thing where you put the pin

553
00:25:31,280 --> 00:25:35,090
up first and then you don't put the creative and the

554
00:25:35,090 --> 00:25:37,640
pin up at the time that you're doing the ad,

555
00:25:37,640 --> 00:25:40,430
you are setting up the ad and directing it to a

556
00:25:40,430 --> 00:25:41,840
certain pin that's already there.

557
00:25:42,410 --> 00:25:45,980
So you can actually do it both ways.

558
00:25:46,250 --> 00:25:49,190
So one of the ways that I like to test is

559
00:25:49,190 --> 00:25:53,000
I like to test pinning an image organically,

560
00:25:53,270 --> 00:25:56,960
and then also uploading an ad image.

561
00:25:57,380 --> 00:25:59,720
They could be two different images.

562
00:25:59,720 --> 00:26:01,670
One was done a week ago,

563
00:26:01,670 --> 00:26:02,570
months ago,

564
00:26:02,630 --> 00:26:05,060
and one was done right now as I'm setting up the

565
00:26:05,060 --> 00:26:05,900
ad campaign.

566
00:26:06,230 --> 00:26:09,890
And the reason I like to do that is because sometimes

567
00:26:10,130 --> 00:26:14,360
we have organic pins that do really well.

568
00:26:14,720 --> 00:26:16,640
And so we already know organically.

569
00:26:16,640 --> 00:26:17,690
They're doing well.

570
00:26:17,720 --> 00:26:19,910
Why not put more money behind them?

571
00:26:19,970 --> 00:26:21,500
That doesn't mean though,

572
00:26:21,500 --> 00:26:23,750
if we put more money behind them,

573
00:26:24,110 --> 00:26:27,680
that a different image is not going to be able to

574
00:26:27,680 --> 00:26:29,120
work just as well.

575
00:26:29,390 --> 00:26:33,020
And so that's why I like to always test and try

576
00:26:33,020 --> 00:26:35,150
different call to actions,

577
00:26:35,150 --> 00:26:36,470
different layout,

578
00:26:36,560 --> 00:26:40,520
titles, things like that on the image to see what resonates

579
00:26:40,520 --> 00:26:42,590
the best with the audience we're targeting.

580
00:26:42,930 --> 00:26:45,540
Okay. But only Change one thing at a time,

581
00:26:45,600 --> 00:26:47,670
or you're not going to know what it was,

582
00:26:47,670 --> 00:26:49,020
that's working the best.

583
00:26:49,410 --> 00:26:53,280
Correct? So either you do the same copy to the same

584
00:26:53,430 --> 00:26:57,300
image, and then maybe once you find the most popular image,

585
00:26:57,600 --> 00:27:01,200
then you might switch up the copy two or three versions

586
00:27:01,560 --> 00:27:04,740
and then see what combination there is the best.

587
00:27:05,070 --> 00:27:07,500
And that's how you kind of narrow in on what the

588
00:27:07,500 --> 00:27:09,780
best one is to do to use.

589
00:27:09,840 --> 00:27:11,130
Okay. I'm with you,

590
00:27:11,130 --> 00:27:14,580
Laura, I'm getting this Awesome.

591
00:27:14,610 --> 00:27:16,320
Let's jump into targeting then.

592
00:27:16,680 --> 00:27:19,320
So with targeting in the beginning,

593
00:27:19,320 --> 00:27:21,870
you're going to have three different options.

594
00:27:22,170 --> 00:27:24,780
They have reconnect with users,

595
00:27:25,230 --> 00:27:28,620
find new customers or choose your own.

596
00:27:29,010 --> 00:27:31,410
When you're reconnecting with users,

597
00:27:31,440 --> 00:27:36,510
these are going to be retargeting people that have already interacted

598
00:27:36,510 --> 00:27:38,400
with your brand in some way.

599
00:27:38,730 --> 00:27:42,390
So you're going to be able to focus on different lists.

600
00:27:42,390 --> 00:27:44,790
Like if you have an email list,

601
00:27:44,940 --> 00:27:48,750
if you have engagement on your Pinterest account,

602
00:27:48,900 --> 00:27:51,390
if you have had website visitors,

603
00:27:51,570 --> 00:27:53,550
you're going to be able to use this,

604
00:27:53,610 --> 00:27:54,900
to target those people.

605
00:27:55,410 --> 00:27:58,230
If you want to find new customers,

606
00:27:58,350 --> 00:28:01,140
you can use this for brand new targeting.

607
00:28:01,200 --> 00:28:03,210
You can do this with keywords,

608
00:28:03,390 --> 00:28:04,590
audience lists,

609
00:28:04,620 --> 00:28:05,490
things like that,

610
00:28:05,640 --> 00:28:10,320
but you can also create act alike audiences in here as

611
00:28:10,320 --> 00:28:15,870
well. Typically you're always going to focus on finding new customers

612
00:28:15,960 --> 00:28:17,070
in the beginning.

613
00:28:17,340 --> 00:28:19,140
So reconnecting,

614
00:28:19,170 --> 00:28:22,530
I like to do as like retargeting,

615
00:28:22,830 --> 00:28:24,840
which if you know Facebook ads,

616
00:28:24,870 --> 00:28:27,570
you're probably well aware of that term.

617
00:28:27,870 --> 00:28:32,280
The find new customers is where I go first and then

618
00:28:32,280 --> 00:28:37,500
I can go down and select my keywords and interests.

619
00:28:37,740 --> 00:28:38,280
Okay. Yeah.

620
00:28:38,310 --> 00:28:40,260
And I think when you see the screens,

621
00:28:40,320 --> 00:28:43,410
it probably walks you through what to do It does.

622
00:28:43,410 --> 00:28:45,750
Yeah. So you're going to want to listen to this with

623
00:28:45,750 --> 00:28:49,110
a pen and paper and pause and play and pause and

624
00:28:49,110 --> 00:28:51,030
play a true tutorial.

625
00:28:51,960 --> 00:28:56,550
Yeah. So the next one down then under targeting details is

626
00:28:56,550 --> 00:28:58,620
going to be your keywords and interests.

627
00:28:58,860 --> 00:29:03,300
Now there's two different ways that you want to test these

628
00:29:03,420 --> 00:29:04,020
as well.

629
00:29:04,440 --> 00:29:07,950
What I like to do is I set up one ad

630
00:29:07,950 --> 00:29:12,000
group to target three different interests.

631
00:29:12,390 --> 00:29:15,900
And then I will set up another ad group to target

632
00:29:15,930 --> 00:29:18,480
my keywords with no interests.

633
00:29:18,870 --> 00:29:20,610
So when you're looking at the screen,

634
00:29:20,610 --> 00:29:21,420
you'll see,

635
00:29:21,450 --> 00:29:23,490
they have all the interests,

636
00:29:23,490 --> 00:29:25,860
which are the categories that Pinterest uses.

637
00:29:26,100 --> 00:29:28,530
So we have finance health,

638
00:29:28,650 --> 00:29:29,700
home decor,

639
00:29:29,850 --> 00:29:31,710
quotes, vehicles,

640
00:29:31,710 --> 00:29:33,540
weddings, fashion,

641
00:29:33,630 --> 00:29:34,590
food, and drinks.

642
00:29:34,650 --> 00:29:35,970
Everything is on there,

643
00:29:36,060 --> 00:29:39,180
right? And you can get even more niche.

644
00:29:39,480 --> 00:29:41,130
So there's beauty.

645
00:29:41,260 --> 00:29:42,700
And then if you clicked on beauty,

646
00:29:42,700 --> 00:29:43,720
they have hair,

647
00:29:43,780 --> 00:29:45,250
makeup, nails,

648
00:29:45,280 --> 00:29:50,950
skincare. I like to stay top of funnel for testing purposes

649
00:29:51,010 --> 00:29:53,380
when doing a consideration campaign.

650
00:29:53,740 --> 00:29:58,270
So I will choose the three there and then set my

651
00:29:58,270 --> 00:30:00,280
ad to run to those three,

652
00:30:00,520 --> 00:30:02,650
one ad Three Interests.

653
00:30:02,980 --> 00:30:06,190
Correct? So you're in the consideration campaign.

654
00:30:06,550 --> 00:30:12,760
You're Yuling one ad group you're choosing three interests and you

655
00:30:12,760 --> 00:30:17,650
will then have two to three pin designs that show up

656
00:30:17,710 --> 00:30:20,770
to those three interest categories.

657
00:30:21,010 --> 00:30:21,340
Got It.

658
00:30:21,340 --> 00:30:24,220
So that equals a total of three ads going out,

659
00:30:24,670 --> 00:30:26,950
Correct? Because The images are different.

660
00:30:27,010 --> 00:30:28,000
Okay. I'm with You.

661
00:30:28,360 --> 00:30:31,120
Then what you will do is you will go underneath that

662
00:30:31,120 --> 00:30:35,290
same consideration campaign set up a new ad group.

663
00:30:35,650 --> 00:30:39,910
You will choose the targeting to find a new customers again,

664
00:30:40,060 --> 00:30:42,400
and then you will go to add keywords.

665
00:30:42,790 --> 00:30:46,150
They do have a section here where it will help you

666
00:30:46,180 --> 00:30:49,630
search for related keywords to be able to add them.

667
00:30:49,960 --> 00:30:56,380
I personally like to do my search with trends.pinterest.com

668
00:30:56,620 --> 00:31:02,350
and the good old fashion Spyglass on Pinterest directly to find

669
00:31:02,350 --> 00:31:06,310
what's working so that I can actually see the pins that

670
00:31:06,310 --> 00:31:09,610
are pulling up underneath my searches to make sure they are

671
00:31:09,610 --> 00:31:11,620
related the best way possible.

672
00:31:11,800 --> 00:31:16,360
They also stay on here to use a minimum of 25

673
00:31:16,360 --> 00:31:19,210
keywords. I break that rule minimum,

674
00:31:19,390 --> 00:31:20,500
and I actually say,

675
00:31:20,500 --> 00:31:25,000
you should have anywhere from 50 to 75 keywords,

676
00:31:25,330 --> 00:31:28,840
you want a bigger potential audience size.

677
00:31:29,200 --> 00:31:31,270
And so if you do 25,

678
00:31:31,300 --> 00:31:35,050
depending on your niche and the product or service that you're

679
00:31:35,050 --> 00:31:36,190
trying to target,

680
00:31:36,310 --> 00:31:41,110
it can be really difficult to get a broad audience size

681
00:31:41,230 --> 00:31:42,850
using keywords.

682
00:31:43,180 --> 00:31:47,080
So you want to make sure you're giving them enough relevant

683
00:31:47,080 --> 00:31:50,560
keywords to be able to increase those ad impressions.

684
00:31:50,860 --> 00:31:53,830
Well, Different versions of that word to right.

685
00:31:53,850 --> 00:31:54,970
All the different key word.

686
00:31:56,200 --> 00:32:00,340
Correct. And so then you also have a way I stick

687
00:32:00,340 --> 00:32:02,170
with what's called broad match.

688
00:32:02,230 --> 00:32:04,150
So it's just the keyword.

689
00:32:04,420 --> 00:32:06,340
So let's say spices,

690
00:32:06,400 --> 00:32:08,560
right? To go with your Molly's and spices,

691
00:32:08,890 --> 00:32:12,100
then they're going to do anything spices,

692
00:32:12,130 --> 00:32:15,160
right? So they're going to do chicken spices,

693
00:32:15,190 --> 00:32:16,570
beef spices,

694
00:32:16,660 --> 00:32:20,650
anything that has spices in the phrase is going to be

695
00:32:20,650 --> 00:32:22,240
phrase matched.

696
00:32:22,690 --> 00:32:28,360
If you want to specifically only talk to Molly and spices,

697
00:32:28,540 --> 00:32:31,870
you have to put brackets around it and that's going to

698
00:32:31,870 --> 00:32:34,450
give you an exact match.

699
00:32:34,480 --> 00:32:39,110
So they will wholly pull up things that mentioned Molly and

700
00:32:39,110 --> 00:32:40,490
spices, right?

701
00:32:40,490 --> 00:32:41,690
The Exact words.

702
00:32:42,080 --> 00:32:46,610
Exactly. And if you don't want something to be pulled up

703
00:32:46,700 --> 00:32:49,490
or correlated with your search,

704
00:32:49,670 --> 00:32:53,420
then you need to put the negative sign,

705
00:32:53,780 --> 00:32:54,860
the brackets,

706
00:32:54,980 --> 00:32:57,410
and then your words in there.

707
00:32:57,410 --> 00:33:03,470
So it would be minus bracket Mali on spices bracket that

708
00:33:03,470 --> 00:33:08,240
makes it so they know don't show this to any one

709
00:33:08,270 --> 00:33:12,860
that is searching that exact phrase with consideration.

710
00:33:12,980 --> 00:33:16,970
Please make it easy on yourself and stick with broad match.

711
00:33:17,390 --> 00:33:18,590
Yeah. That makes sense.

712
00:33:18,860 --> 00:33:22,670
Cause You don't know yet what the exact perfect matches or

713
00:33:22,670 --> 00:33:24,290
what a negative matches yet.

714
00:33:24,680 --> 00:33:27,680
So when you move deeper into these campaigns,

715
00:33:27,830 --> 00:33:31,040
then you can start to get deeper on those things where

716
00:33:31,040 --> 00:33:31,850
you're learning.

717
00:33:31,880 --> 00:33:32,600
Oh, okay.

718
00:33:32,630 --> 00:33:35,330
They didn't like this phrase and it's spending a lot of

719
00:33:35,330 --> 00:33:36,050
my budget.

720
00:33:36,140 --> 00:33:38,210
So I'm going to make that a negative match.

721
00:33:38,540 --> 00:33:40,940
Now, how am I going to know that if I'm pulling

722
00:33:40,940 --> 00:33:42,830
up all of these keywords,

723
00:33:43,160 --> 00:33:45,680
how am I going to know which keywords are working within

724
00:33:45,680 --> 00:33:47,060
that big group of keywords?

725
00:33:47,060 --> 00:33:47,750
I've selected.

726
00:33:48,050 --> 00:33:49,010
Perfect question.

727
00:33:49,340 --> 00:33:51,530
So they're in your reporting system,

728
00:33:51,770 --> 00:33:55,940
they will show you the overall report for your campaign.

729
00:33:56,030 --> 00:33:57,980
And then you can click into the ad group.

730
00:33:58,280 --> 00:34:01,070
They'll show you the overall report for your ad group.

731
00:34:01,400 --> 00:34:06,260
You can click into the individual pin designs and within each

732
00:34:06,290 --> 00:34:07,790
individual pin design,

733
00:34:07,910 --> 00:34:11,060
it will show you how that pin is doing for the

734
00:34:11,060 --> 00:34:13,070
specific keywords that you have.

735
00:34:13,460 --> 00:34:16,910
So you can then sort by how many clicks you're getting

736
00:34:17,000 --> 00:34:19,040
or how much budget is being spent.

737
00:34:19,430 --> 00:34:23,090
And it will show you from highest to lowest the top

738
00:34:23,090 --> 00:34:25,520
ranking keywords for that pin image.

739
00:34:25,850 --> 00:34:27,500
Then you can start to decide,

740
00:34:27,500 --> 00:34:30,560
okay, across all three of these images,

741
00:34:30,740 --> 00:34:33,170
this keyword is doing really well.

742
00:34:33,260 --> 00:34:35,840
So that's something I want to use going forward,

743
00:34:36,170 --> 00:34:39,530
Even though you have to back it out to the average

744
00:34:39,560 --> 00:34:40,940
named keyword,

745
00:34:41,270 --> 00:34:43,970
or do you then start getting more specific when you're seeing

746
00:34:43,970 --> 00:34:45,230
the ones that are really working,

747
00:34:45,590 --> 00:34:48,080
You will be able to start getting more specific when you

748
00:34:48,080 --> 00:34:49,550
see the ones that are starting to work.

749
00:34:49,880 --> 00:34:50,930
Okay. Got it.

750
00:34:51,200 --> 00:34:53,840
Yeah. So now that we have interest in keywords,

751
00:34:53,990 --> 00:34:58,730
the final step in your targeting is really just your demographics

752
00:34:58,730 --> 00:34:59,780
and ad placement.

753
00:35:00,200 --> 00:35:03,260
I typically always just leave this as is,

754
00:35:03,500 --> 00:35:05,000
unless there is,

755
00:35:05,090 --> 00:35:06,320
for some reason,

756
00:35:06,350 --> 00:35:10,070
a location issue that you need to target a different location.

757
00:35:10,490 --> 00:35:13,100
If you need to make sure that they're only on a

758
00:35:13,100 --> 00:35:14,690
specific device,

759
00:35:14,750 --> 00:35:15,560
things like that,

760
00:35:15,560 --> 00:35:19,430
but typically for your demographics and your ad placement,

761
00:35:19,430 --> 00:35:20,660
you just leave those alone.

762
00:35:21,020 --> 00:35:24,530
Okay. But what if I have somebody who is a bakery,

763
00:35:24,860 --> 00:35:26,840
so they don't ship anywhere,

764
00:35:26,840 --> 00:35:28,340
it's just their location.

765
00:35:28,490 --> 00:35:30,440
Then they would want to use this section,

766
00:35:30,980 --> 00:35:31,910
Correct? Yep.

767
00:35:31,940 --> 00:35:34,340
And you would just click under demographics,

768
00:35:34,430 --> 00:35:35,570
you'll see genders,

769
00:35:35,600 --> 00:35:37,100
ages and locations.

770
00:35:37,140 --> 00:35:38,280
And right now,

771
00:35:38,280 --> 00:35:41,550
typically it's always going to be set to all us locations.

772
00:35:41,880 --> 00:35:44,880
So you would just click on pick specific locations.

773
00:35:45,180 --> 00:35:46,800
You can do it by countries,

774
00:35:46,860 --> 00:35:48,480
regions, and metros,

775
00:35:48,690 --> 00:35:51,360
or you can do it by your postal code.

776
00:35:51,720 --> 00:35:54,540
Perfect. And you're making your money work better for you if

777
00:35:54,540 --> 00:35:57,330
you're a location only like I was just saying.

778
00:35:57,660 --> 00:35:59,100
Correct. All right.

779
00:35:59,100 --> 00:36:01,050
So we get all of this setup.

780
00:36:01,380 --> 00:36:04,230
We start running the ads.

781
00:36:04,650 --> 00:36:07,080
You said we wait a week to go back and look,

782
00:36:07,380 --> 00:36:08,850
yes. It's really,

783
00:36:08,850 --> 00:36:10,050
really hard to do.

784
00:36:10,410 --> 00:36:11,190
Well, we can look.

785
00:36:11,190 --> 00:36:12,570
We just shouldn't change anything.

786
00:36:12,930 --> 00:36:14,010
Yeah. Don't touch.

787
00:36:14,010 --> 00:36:14,670
Look, don't touch.

788
00:36:15,750 --> 00:36:16,860
It is really hard though,

789
00:36:16,860 --> 00:36:18,330
because you're spending your money.

790
00:36:18,330 --> 00:36:20,250
Right. I totally understand.

791
00:36:20,610 --> 00:36:23,820
But at the very minimum for seven days,

792
00:36:23,910 --> 00:36:25,320
look, don't touch.

793
00:36:25,590 --> 00:36:27,030
If after seven days,

794
00:36:27,060 --> 00:36:30,930
there's something that you just want to make one minor tweak

795
00:36:30,930 --> 00:36:32,610
on. I may say,

796
00:36:32,610 --> 00:36:33,540
okay, go ahead.

797
00:36:33,540 --> 00:36:34,860
As long as it's just one thing,

798
00:36:34,860 --> 00:36:36,090
but don't go crazy.

799
00:36:36,270 --> 00:36:39,780
You're really going to start to get the data after that

800
00:36:39,780 --> 00:36:41,430
seven to 14 day mark.

801
00:36:41,430 --> 00:36:43,170
So if you can wait 14 days.

802
00:36:43,320 --> 00:36:47,670
Great. Now my caveat to that is if you're looking and

803
00:36:47,670 --> 00:36:48,480
not touching,

804
00:36:48,660 --> 00:36:51,960
but you see something that's completely way out of whack,

805
00:36:52,020 --> 00:36:52,770
of course,

806
00:36:52,770 --> 00:36:54,210
go in and shut it off.

807
00:36:54,270 --> 00:36:54,660
I mean,

808
00:36:54,720 --> 00:36:55,950
if it's spending money,

809
00:36:55,950 --> 00:36:57,870
but you're not getting any clicks,

810
00:36:57,960 --> 00:36:59,520
like don't just spend your money.

811
00:36:59,820 --> 00:37:03,240
But if it's working and you can see you're getting clicks

812
00:37:03,240 --> 00:37:05,340
and impressions and things like that,

813
00:37:05,340 --> 00:37:07,770
and it seems like it's doing okay,

814
00:37:07,800 --> 00:37:08,670
just leave it.

815
00:37:08,700 --> 00:37:12,450
Because even if it seems slow or even if it seems

816
00:37:12,450 --> 00:37:14,940
like it's just working like gangbusters,

817
00:37:15,120 --> 00:37:18,390
you're not going to know until you given it at least

818
00:37:18,390 --> 00:37:19,950
that seven or 14 days,

819
00:37:20,190 --> 00:37:23,610
which is really working the best so that you can narrow

820
00:37:23,610 --> 00:37:25,170
down your next campaign.

821
00:37:25,740 --> 00:37:26,880
Okay. Question here.

822
00:37:27,030 --> 00:37:28,620
We're back to our mulling spice ad.

823
00:37:28,980 --> 00:37:30,480
We ran it 14 days.

824
00:37:30,510 --> 00:37:32,700
We've done the tweaking that we need to do,

825
00:37:32,760 --> 00:37:35,490
pulling out keywords that we're not going to use selecting the

826
00:37:35,490 --> 00:37:37,950
best creative they got all those things that we just talked

827
00:37:37,950 --> 00:37:38,880
about. Now,

828
00:37:39,060 --> 00:37:39,660
let's just say,

829
00:37:39,660 --> 00:37:40,920
we're going to run it through the holidays.

830
00:37:40,920 --> 00:37:44,220
Okay. Then I go in and turn it off.

831
00:37:44,310 --> 00:37:46,380
Let's just go with this with me for a minute.

832
00:37:46,710 --> 00:37:49,650
Can I then go back and turn it on at any

833
00:37:49,650 --> 00:37:52,590
time? Or does it lose juice if it's an active for

834
00:37:52,590 --> 00:37:53,040
a while?

835
00:37:53,460 --> 00:37:56,460
It is going to lose some juice if it's inactive for

836
00:37:56,460 --> 00:37:59,820
awhile, but instead of reinventing the wheel,

837
00:37:59,820 --> 00:38:03,390
what you can do is just duplicate that campaign and start

838
00:38:03,390 --> 00:38:05,910
it up again because you're already going to know what works.

839
00:38:06,240 --> 00:38:09,570
Okay. So that would be a better solution than just turning

840
00:38:09,570 --> 00:38:10,230
it back on.

841
00:38:10,440 --> 00:38:12,990
Correct. If you're going to pause it for more than 30

842
00:38:12,990 --> 00:38:16,770
days, I would highly suggest that you read,

843
00:38:16,770 --> 00:38:20,130
duplicate the campaign and turn it on that way.

844
00:38:20,310 --> 00:38:22,290
When you are ready to start the abs again.

845
00:38:22,800 --> 00:38:26,640
So what about somebody who let's do candles?

846
00:38:26,760 --> 00:38:29,940
I somehow always gravitate back to that topic and I want

847
00:38:29,940 --> 00:38:33,480
to promote different candles over time.

848
00:38:33,810 --> 00:38:36,220
Okay. They're not seasonal necessarily,

849
00:38:36,220 --> 00:38:38,170
but I feel like I just want to have different ads

850
00:38:38,170 --> 00:38:40,120
going. I want people to know different things.

851
00:38:40,480 --> 00:38:44,530
How long should an ad stay on how many ads should

852
00:38:44,530 --> 00:38:46,210
we have going at one time?

853
00:38:46,840 --> 00:38:51,700
So how long should ad stay on is really dependent on

854
00:38:51,700 --> 00:38:53,950
what your goals are and how they're performing.

855
00:38:54,280 --> 00:38:57,310
So that's actually a really difficult question to answer,

856
00:38:57,310 --> 00:38:59,620
unless we have data to go off of it.

857
00:38:59,830 --> 00:39:01,090
Do ads ever get stale?

858
00:39:01,390 --> 00:39:02,110
They can.

859
00:39:02,410 --> 00:39:03,280
The nice thing.

860
00:39:03,280 --> 00:39:05,230
And the beauty of Pinterest though,

861
00:39:05,260 --> 00:39:08,830
is your ads are going to optimize over time.

862
00:39:09,160 --> 00:39:10,450
Whereas Facebook,

863
00:39:10,480 --> 00:39:12,340
they start running right away,

864
00:39:12,550 --> 00:39:13,360
some of them.

865
00:39:13,510 --> 00:39:16,660
And then over time you have to do another ad or

866
00:39:16,660 --> 00:39:19,210
you have to switch up things with Pinterest.

867
00:39:19,210 --> 00:39:22,120
It takes a little bit longer for that to actually happen

868
00:39:22,210 --> 00:39:27,940
because you're focused on the search keywords and not necessarily again,

869
00:39:27,970 --> 00:39:29,290
those demographics.

870
00:39:29,560 --> 00:39:31,450
So with Pinterest,

871
00:39:31,480 --> 00:39:32,860
organic or ads,

872
00:39:33,010 --> 00:39:39,070
your Results grow over time because you're optimizing for those specific

873
00:39:39,070 --> 00:39:40,030
things over time.

874
00:39:40,390 --> 00:39:41,230
I would just say,

875
00:39:41,290 --> 00:39:42,250
keep an eye on it.

876
00:39:42,340 --> 00:39:43,870
Realign with your goals.

877
00:39:44,260 --> 00:39:46,900
If you're doing a consideration campaign,

878
00:39:47,200 --> 00:39:49,060
is it getting sales?

879
00:39:49,390 --> 00:39:52,900
Do you feel like your spending all your money in the

880
00:39:52,900 --> 00:39:53,890
traffic area,

881
00:39:53,890 --> 00:39:56,620
but maybe you want to focus on sales then maybe,

882
00:39:56,620 --> 00:39:56,890
you know,

883
00:39:56,890 --> 00:39:59,170
think about setting up a different campaign there.

884
00:39:59,440 --> 00:40:02,830
The one thing to answer your second question that I will

885
00:40:02,860 --> 00:40:06,100
urge you guys not to do is do not set up

886
00:40:06,160 --> 00:40:10,270
multiple candle ads with different candles,

887
00:40:10,480 --> 00:40:12,820
targeting the same keywords,

888
00:40:12,970 --> 00:40:15,550
because then you're going to be competing against yourself.

889
00:40:15,850 --> 00:40:16,570
Makes sense.

890
00:40:16,900 --> 00:40:19,420
So I can just take this and run with it here

891
00:40:19,420 --> 00:40:20,080
for a second.

892
00:40:20,350 --> 00:40:22,240
If you want to go in and you're going to do

893
00:40:22,240 --> 00:40:28,090
candles, why not do one of them for entertainment,

894
00:40:28,900 --> 00:40:32,140
right? And that could be an interest that you target for

895
00:40:32,140 --> 00:40:36,160
that. Maybe the next one is home decor.

896
00:40:36,250 --> 00:40:40,270
And so then a different candle is targeted for home decor.

897
00:40:40,630 --> 00:40:44,380
Maybe one of the candles smells like pumpkin pie.

898
00:40:44,740 --> 00:40:48,640
And so why not target food and drinks and see how

899
00:40:48,640 --> 00:40:49,570
that does.

900
00:40:49,870 --> 00:40:53,740
You're going to want to test different interests if you're going

901
00:40:53,740 --> 00:40:56,620
to be doing different ad products.

902
00:40:56,980 --> 00:40:58,780
Another really cool thing too,

903
00:40:58,780 --> 00:41:03,040
is depending on how long your account has been running,

904
00:41:03,160 --> 00:41:05,080
how much data it has.

905
00:41:05,260 --> 00:41:10,000
And if you've uploaded like say a purchaser list from those

906
00:41:10,000 --> 00:41:12,220
who have purchased your candles in the past,

907
00:41:12,550 --> 00:41:17,440
you can actually go under your analytics and the little dropdown

908
00:41:17,530 --> 00:41:20,380
gives you something called audience insights.

909
00:41:20,590 --> 00:41:23,890
And what that does is that's actually going to tell you

910
00:41:23,980 --> 00:41:30,310
the highest affinity score categories and under those categories,

911
00:41:30,310 --> 00:41:35,150
what interests your audience is acting upon.

912
00:41:35,570 --> 00:41:37,160
So for my audience,

913
00:41:37,220 --> 00:41:38,900
I teach Pinterest marketing.

914
00:41:39,260 --> 00:41:42,260
One of my highest ones is finance.

915
00:41:42,440 --> 00:41:43,850
Why? I don't know,

916
00:41:43,910 --> 00:41:44,690
don't ask me,

917
00:41:45,890 --> 00:41:50,060
but my audience really likes things that are for finance.

918
00:41:50,390 --> 00:41:52,430
And so when I go down into that,

919
00:41:52,460 --> 00:41:56,240
the top three interests in under the category,

920
00:41:56,240 --> 00:41:58,580
finance are financial planning,

921
00:41:58,670 --> 00:42:00,380
insurance and baking.

922
00:42:00,710 --> 00:42:02,810
So if I focus on banking,

923
00:42:03,110 --> 00:42:08,540
insurance and financial planning for one of my ads and then

924
00:42:08,540 --> 00:42:11,420
say, I want to do a secondary ad to a different

925
00:42:11,420 --> 00:42:14,720
product, I would just choose a different category.

926
00:42:15,050 --> 00:42:17,720
My second category is electronics.

927
00:42:17,900 --> 00:42:21,800
So then I can tap on electronics and see that computer

928
00:42:21,800 --> 00:42:27,350
tablets, wearable devices and cell phones are the top three interests

929
00:42:27,350 --> 00:42:27,950
for that.

930
00:42:28,220 --> 00:42:30,740
And then I could set up a new ad for that.

931
00:42:31,070 --> 00:42:34,910
So it does help give you within the last 30 days

932
00:42:34,910 --> 00:42:35,870
of your account,

933
00:42:36,020 --> 00:42:42,860
what your total audience includes for the most popular categories and

934
00:42:42,860 --> 00:42:45,440
related interests for those people.

935
00:42:45,740 --> 00:42:47,660
That makes so much sense to me too,

936
00:42:47,660 --> 00:42:51,020
because then you can really also dial in your creative to

937
00:42:51,020 --> 00:42:53,300
really be speaking to those audiences.

938
00:42:53,690 --> 00:42:56,510
And then if you upload one of those email lists,

939
00:42:56,570 --> 00:43:00,020
say you have an email list of purchasers or maybe an

940
00:43:00,050 --> 00:43:03,320
email list of interested potential buyers.

941
00:43:03,470 --> 00:43:08,510
You can then do this same niche down and find out

942
00:43:08,510 --> 00:43:13,760
the information of what those people would typically be searching for

943
00:43:13,760 --> 00:43:17,990
and their categories and interests underneath this audience insights.

944
00:43:17,990 --> 00:43:22,790
You just upload your list and then Pinterest will actually give

945
00:43:22,790 --> 00:43:26,270
you the data for that custom audience.

946
00:43:26,570 --> 00:43:27,800
That is Incredible.

947
00:43:28,100 --> 00:43:29,390
And I'm thinking here,

948
00:43:29,450 --> 00:43:31,220
like, we don't want to lose everybody.

949
00:43:31,250 --> 00:43:32,030
Who's listening.

950
00:43:32,330 --> 00:43:33,830
This is some higher level stuff.

951
00:43:33,860 --> 00:43:36,200
You don't need to know all of this to start running

952
00:43:36,200 --> 00:43:37,910
at. It's like with anything,

953
00:43:37,910 --> 00:43:40,580
you start with something that we've already been talking about,

954
00:43:40,700 --> 00:43:42,110
you test it out a little bit,

955
00:43:42,140 --> 00:43:44,810
then that becomes known that's familiar to you.

956
00:43:44,870 --> 00:43:47,210
And then you build on top of that and just then

957
00:43:47,210 --> 00:43:48,140
continue going.

958
00:43:48,500 --> 00:43:52,100
Correct. So it sounded like there was another level to the

959
00:43:52,100 --> 00:43:53,750
ads. Did you want to talk about that?

960
00:43:54,140 --> 00:43:54,380
I mean,

961
00:43:54,500 --> 00:43:56,210
that's getting probably more complicated,

962
00:43:56,210 --> 00:43:57,200
right? But Yeah,

963
00:43:57,200 --> 00:43:58,970
I can sum it up easily.

964
00:43:59,300 --> 00:44:01,250
So once you've gotten your feet wet,

965
00:44:01,250 --> 00:44:03,860
you're doing good with the consideration campaign.

966
00:44:03,890 --> 00:44:06,890
The next step is really to get those conversions and those

967
00:44:06,890 --> 00:44:11,120
sales, whether you're going for growing your email list so that

968
00:44:11,120 --> 00:44:14,060
you can email them more about your products and kind of

969
00:44:14,060 --> 00:44:16,430
warm them up even more and get more personal.

970
00:44:16,760 --> 00:44:20,660
Whether you want to go straight to purchasing a product that

971
00:44:20,660 --> 00:44:23,180
maybe is on sale for the next few months,

972
00:44:23,210 --> 00:44:25,310
you would set up a conversion campaign.

973
00:44:25,640 --> 00:44:29,390
So it's going to be almost identical to what you've done

974
00:44:29,390 --> 00:44:31,160
in your consideration campaign.

975
00:44:31,470 --> 00:44:35,010
You just choose your budget a little bit differently because you're

976
00:44:35,010 --> 00:44:37,890
now going to be paying per purchase.

977
00:44:38,220 --> 00:44:41,520
So without getting too technical,

978
00:44:41,610 --> 00:44:46,500
your paying per purchase needs to have a bigger budget.

979
00:44:46,770 --> 00:44:50,400
So let's say I know that to purchase a candle.

980
00:44:50,520 --> 00:44:54,900
My cost per acquisition is $3,

981
00:44:54,990 --> 00:45:00,450
right? If I want to have my ads properly run,

982
00:45:00,630 --> 00:45:04,740
then I'm going to want to do 10 times that amount

983
00:45:04,890 --> 00:45:08,400
so that Pinterest can run a proper ad campaign.

984
00:45:08,730 --> 00:45:13,380
So if my cost per one candle sale is $3 on

985
00:45:13,380 --> 00:45:14,190
my ads.

986
00:45:14,280 --> 00:45:17,190
I want to do $30 a day so that I can

987
00:45:17,190 --> 00:45:21,120
consistently outbid anybody else for one and for,

988
00:45:21,120 --> 00:45:24,150
to get those sales in the door that I need to

989
00:45:24,150 --> 00:45:26,310
get in at that $3.

990
00:45:27,030 --> 00:45:30,360
And I don't want everybody to freak out here because remember

991
00:45:30,360 --> 00:45:33,000
when you're spending $30 a day,

992
00:45:33,030 --> 00:45:36,540
the point is you're bringing in way more than that.

993
00:45:36,570 --> 00:45:39,840
So the ad starts paying for itself when you got all

994
00:45:39,840 --> 00:45:41,190
this locked in properly,

995
00:45:41,550 --> 00:45:44,820
correct That cause you've already gone through everything else.

996
00:45:44,820 --> 00:45:49,470
So that's how I know my purchase would be $3 because

997
00:45:49,470 --> 00:45:52,350
they've been purchasing from my traffic ad,

998
00:45:52,380 --> 00:45:53,910
which is just a bonus,

999
00:45:54,270 --> 00:45:56,760
Right? Because you've seen that convert.

1000
00:45:56,820 --> 00:46:00,120
That's why I think probably I'm going to make an assumption.

1001
00:46:00,120 --> 00:46:01,110
You're going to tell me if I'm right,

1002
00:46:01,110 --> 00:46:04,920
Laura, this would be a mistake that people do is just

1003
00:46:04,920 --> 00:46:08,250
start right away with conversion ads.

1004
00:46:08,640 --> 00:46:13,830
Absolutely because Pinterest doesn't know what your cost per acquisition is,

1005
00:46:13,890 --> 00:46:15,870
who the right people are,

1006
00:46:16,140 --> 00:46:18,000
the purchasers for that.

1007
00:46:18,060 --> 00:46:22,200
There's so many different angles that they need to learn as

1008
00:46:22,200 --> 00:46:23,790
an algorithm first,

1009
00:46:24,000 --> 00:46:26,610
to be able to help you spend your money better.

1010
00:46:26,880 --> 00:46:28,230
Because I think a lot of people,

1011
00:46:28,230 --> 00:46:28,590
you know,

1012
00:46:28,680 --> 00:46:29,640
when you think of ads,

1013
00:46:29,640 --> 00:46:30,090
it's like,

1014
00:46:30,120 --> 00:46:32,430
yeah, I'm going to show you what you can buy from

1015
00:46:32,430 --> 00:46:34,380
me. And I'm going to point you to the direction of

1016
00:46:34,380 --> 00:46:35,910
where you can do that.

1017
00:46:35,940 --> 00:46:39,000
But instead we need to be all the things that you

1018
00:46:39,060 --> 00:46:40,650
talk about and getting acquainted.

1019
00:46:40,650 --> 00:46:42,330
Like people have to start knowing you,

1020
00:46:42,330 --> 00:46:44,490
they have to trust you as a brand that they're going

1021
00:46:44,490 --> 00:46:45,480
to want to buy from.

1022
00:46:45,780 --> 00:46:49,200
And you're getting visibility and doing these first two steps at

1023
00:46:49,200 --> 00:46:52,950
the same time that you're letting Pinterest really understand who they

1024
00:46:52,950 --> 00:46:55,560
should be sending the ads to just by nature of who

1025
00:46:55,560 --> 00:46:56,490
you're attracting.

1026
00:46:56,670 --> 00:46:57,270
Is that right?

1027
00:46:57,660 --> 00:46:59,160
Absolutely. Okay.

1028
00:46:59,160 --> 00:47:01,770
So I think I'm a little bit confusing myself too.

1029
00:47:01,770 --> 00:47:03,060
So if I'm confusing myself,

1030
00:47:03,090 --> 00:47:04,920
maybe we'll be confusing some listeners,

1031
00:47:04,920 --> 00:47:06,510
but let me think of this through now,

1032
00:47:06,870 --> 00:47:08,250
timeline wise,

1033
00:47:08,280 --> 00:47:11,370
if someone was starting in the very beginning,

1034
00:47:11,460 --> 00:47:15,090
how long should they take in each of these steps before

1035
00:47:15,090 --> 00:47:16,770
they're getting to the direct sale?

1036
00:47:17,460 --> 00:47:18,210
I would say,

1037
00:47:18,210 --> 00:47:19,800
depending on your goal,

1038
00:47:20,130 --> 00:47:21,120
let me put it this way.

1039
00:47:21,240 --> 00:47:26,370
If your goal is to ultimately get sales of your product,

1040
00:47:26,640 --> 00:47:32,170
I would skip building awareness because you will get that with

1041
00:47:32,200 --> 00:47:34,900
your consideration traffic campaign.

1042
00:47:35,260 --> 00:47:38,740
I would go straight into a consideration traffic campaign.

1043
00:47:39,130 --> 00:47:42,490
I would leave it set up for seven to 14 days.

1044
00:47:42,910 --> 00:47:44,920
See the data that you're getting.

1045
00:47:45,220 --> 00:47:50,650
If you are not getting as much traffic or any sales,

1046
00:47:50,680 --> 00:47:53,260
even though you're not trying to go for sales,

1047
00:47:53,260 --> 00:47:54,490
you're going for traffic.

1048
00:47:54,610 --> 00:47:58,570
Then I would say that you need to spend some more

1049
00:47:58,570 --> 00:48:02,470
time digging deeper into your targeting.

1050
00:48:02,830 --> 00:48:06,310
If you are doing really well with traffic,

1051
00:48:06,400 --> 00:48:07,810
but no sales at all,

1052
00:48:07,960 --> 00:48:14,020
then I would say dive deeper into your ad image and

1053
00:48:14,020 --> 00:48:15,160
your call to action.

1054
00:48:15,520 --> 00:48:20,440
If you are getting traffic and sales within that first 14

1055
00:48:20,440 --> 00:48:25,630
days, jump right on over to conversions and start getting more

1056
00:48:25,630 --> 00:48:27,460
sales. I love that answer.

1057
00:48:27,520 --> 00:48:28,660
It's very clear.

1058
00:48:28,660 --> 00:48:30,550
It gives us exact direction.

1059
00:48:30,880 --> 00:48:31,720
Next question.

1060
00:48:31,900 --> 00:48:35,380
Should I be doing a mix of all of these types?

1061
00:48:35,680 --> 00:48:37,330
So should I be doing well,

1062
00:48:37,360 --> 00:48:38,320
maybe not the first one,

1063
00:48:38,320 --> 00:48:42,520
but should I be doing always some consideration and then also

1064
00:48:42,520 --> 00:48:44,170
some conversion Again,

1065
00:48:44,170 --> 00:48:46,150
that's really going to depend on your goal.

1066
00:48:46,540 --> 00:48:52,390
I typically have conversions going all the time because my account

1067
00:48:52,390 --> 00:48:54,130
is well-versed.

1068
00:48:54,490 --> 00:48:59,350
If it is a new landing page or a new product

1069
00:48:59,560 --> 00:49:00,940
or something like that.

1070
00:49:00,940 --> 00:49:05,740
And I want to gather more data about how it's converting.

1071
00:49:05,890 --> 00:49:07,480
If I need to make changes,

1072
00:49:07,600 --> 00:49:11,230
then I will also set up a consideration traffic campaign.

1073
00:49:11,680 --> 00:49:17,200
It is not required to have multiple consideration and conversion campaigns

1074
00:49:17,200 --> 00:49:18,160
running at the same time.

1075
00:49:18,730 --> 00:49:19,330
That makes sense.

1076
00:49:19,330 --> 00:49:21,130
Like if you have a new product that may be is

1077
00:49:21,130 --> 00:49:23,110
going to go after a different group,

1078
00:49:23,350 --> 00:49:24,730
it's a different purpose.

1079
00:49:24,850 --> 00:49:27,550
It's going to have different people who are purchasing.

1080
00:49:27,640 --> 00:49:28,960
Then you would want to do that.

1081
00:49:28,990 --> 00:49:29,890
You'd want to go back.

1082
00:49:29,920 --> 00:49:32,860
But if it's similar products to what your current customers are

1083
00:49:32,860 --> 00:49:34,060
already doing,

1084
00:49:34,060 --> 00:49:36,610
then you can go directly to the conversions.

1085
00:49:36,640 --> 00:49:38,530
One to know your ads are working when you get to

1086
00:49:38,530 --> 00:49:39,220
the new ads.

1087
00:49:39,640 --> 00:49:41,740
Yeah. And let me also say,

1088
00:49:41,890 --> 00:49:45,400
I will caution you if it is the same product,

1089
00:49:45,790 --> 00:49:49,600
you definitely do not want to have a traffic and a

1090
00:49:49,630 --> 00:49:52,090
conversion campaign running because again,

1091
00:49:52,090 --> 00:49:54,070
you will be competing against yourself.

1092
00:49:54,310 --> 00:49:54,550
Good at,

1093
00:49:55,480 --> 00:49:57,010
Okay, I'm loving this.

1094
00:49:57,010 --> 00:49:58,240
I'm really excited.

1095
00:49:58,270 --> 00:50:01,630
I feel like this is a huge opportunity,

1096
00:50:01,720 --> 00:50:04,330
especially as we're walking into the holiday season here,

1097
00:50:04,360 --> 00:50:07,090
because it looks like we're hunkering down again.

1098
00:50:07,150 --> 00:50:08,650
People are going to be online.

1099
00:50:08,680 --> 00:50:11,170
People are going to be searching for gifts and during the

1100
00:50:11,170 --> 00:50:12,010
holiday season,

1101
00:50:12,040 --> 00:50:14,530
no matter what the state of the world is,

1102
00:50:14,860 --> 00:50:17,380
everyone's looking for new ideas of gifts to give.

1103
00:50:17,620 --> 00:50:19,540
So it's a great opportunity to get,

1104
00:50:19,540 --> 00:50:22,450
to get visibility and then to bring in sales,

1105
00:50:22,540 --> 00:50:24,610
particularly if some of the things that we used to be

1106
00:50:24,610 --> 00:50:25,360
able to do,

1107
00:50:25,360 --> 00:50:28,160
and we were spending money for like going out to shows

1108
00:50:28,160 --> 00:50:29,900
or something gets more limited.

1109
00:50:30,320 --> 00:50:32,210
And just something we should be testing to add to our

1110
00:50:32,210 --> 00:50:33,380
repertoire overall.

1111
00:50:33,650 --> 00:50:36,410
Yeah. I always say diversify.

1112
00:50:36,800 --> 00:50:37,040
I mean,

1113
00:50:37,040 --> 00:50:38,810
if you're used to Facebook ads,

1114
00:50:38,810 --> 00:50:40,550
this is a whole different game,

1115
00:50:40,730 --> 00:50:46,280
even though some are similar in terms of setup and design

1116
00:50:46,280 --> 00:50:47,210
and things like that,

1117
00:50:47,360 --> 00:50:48,620
it's still different.

1118
00:50:48,920 --> 00:50:54,350
So I like to have both things running because then you're

1119
00:50:54,350 --> 00:50:56,330
also playing against each other,

1120
00:50:56,330 --> 00:50:58,940
right? You're not in a bad way.

1121
00:50:59,180 --> 00:51:03,590
I should preface like your showing up on Facebook and maybe

1122
00:51:03,590 --> 00:51:05,180
they don't click through or purchase.

1123
00:51:05,390 --> 00:51:08,390
And then they're on Pinterest two days later and they see

1124
00:51:08,390 --> 00:51:09,020
you again,

1125
00:51:09,350 --> 00:51:11,570
that's just going to continually help your brand.

1126
00:51:11,930 --> 00:51:14,240
So the more you can diversify the better it's going to

1127
00:51:14,240 --> 00:51:15,890
be for you in the long run anyway.

1128
00:51:16,340 --> 00:51:21,860
Yeah. Because those views that compound upon themselves build trust and

1129
00:51:21,890 --> 00:51:23,330
you're just in front of them more.

1130
00:51:23,330 --> 00:51:25,520
And we all know that it takes a lot of touches.

1131
00:51:25,550 --> 00:51:25,760
You know,

1132
00:51:25,760 --> 00:51:28,520
some people say seven now people are saying 14,

1133
00:51:28,610 --> 00:51:29,600
especially online.

1134
00:51:29,750 --> 00:51:29,930
You know,

1135
00:51:29,930 --> 00:51:32,780
it takes a lot of touches before someone will finally buy

1136
00:51:33,140 --> 00:51:34,640
and the audiences are different.

1137
00:51:34,700 --> 00:51:38,060
Not everyone who's on Pinterest is on Facebook and vice versa,

1138
00:51:38,450 --> 00:51:39,260
but I do it.

1139
00:51:39,260 --> 00:51:41,600
This does beg one final question.

1140
00:51:42,140 --> 00:51:43,310
And that is like,

1141
00:51:43,340 --> 00:51:47,060
what do you see as the biggest difference between Pinterest advertising

1142
00:51:47,090 --> 00:51:48,290
and Facebook ads?

1143
00:51:48,980 --> 00:51:50,810
That's a really deep,

1144
00:51:50,840 --> 00:51:52,100
good question.

1145
00:51:52,100 --> 00:51:54,950
I think you Can give us a simple answer for all

1146
00:51:54,950 --> 00:51:55,970
of us newbies here.

1147
00:51:56,360 --> 00:51:58,550
I'm partial to Pinterest,

1148
00:51:58,700 --> 00:52:03,920
just because I think the platform for setting everything up is

1149
00:52:04,100 --> 00:52:08,330
so much nicer to be able to help people walk through

1150
00:52:08,330 --> 00:52:14,630
it. But I also have seen that our cost per impression,

1151
00:52:14,630 --> 00:52:18,650
for someone to see the ad and the cost per click

1152
00:52:19,010 --> 00:52:23,450
to see the ad has been trending lower than Facebook.

1153
00:52:23,840 --> 00:52:24,800
Well, and now with,

1154
00:52:24,830 --> 00:52:25,490
like I said,

1155
00:52:25,490 --> 00:52:26,840
like, even if you're not running ads,

1156
00:52:26,840 --> 00:52:28,820
you've probably heard about all the challenges.

1157
00:52:28,820 --> 00:52:32,180
Facebook has decided to present to us in conjunction with the

1158
00:52:32,180 --> 00:52:34,010
iOS 14 updates.

1159
00:52:34,010 --> 00:52:35,300
So it's not just Facebook,

1160
00:52:35,300 --> 00:52:36,260
it's the iOS.

1161
00:52:36,260 --> 00:52:39,080
And like the whole thing is becoming more challenging.

1162
00:52:39,080 --> 00:52:42,380
So we need to look for new ways and this is

1163
00:52:42,380 --> 00:52:42,980
one of them.

1164
00:52:43,250 --> 00:52:45,890
So I'm actually very excited about this.

1165
00:52:46,250 --> 00:52:49,790
Laura, this has been such fascinating information.

1166
00:52:49,820 --> 00:52:52,700
If someone wants to hear more from you in terms of

1167
00:52:52,700 --> 00:52:57,170
direction and training and ideas and everything about Pinterest ads and

1168
00:52:57,170 --> 00:52:58,250
strategy overall,

1169
00:52:58,250 --> 00:52:59,330
right? Where would they go?

1170
00:52:59,720 --> 00:53:03,410
Yeah, I definitely would suggest that you head on over to

1171
00:53:03,410 --> 00:53:04,010
my website,

1172
00:53:04,430 --> 00:53:05,840
it's Laura wright.com.

1173
00:53:06,320 --> 00:53:11,840
And then I have this really cool program that is a

1174
00:53:11,840 --> 00:53:15,170
hybrid of coaching and course curriculum.

1175
00:53:15,590 --> 00:53:20,090
So you don't just feel like you're getting dumped on with

1176
00:53:20,090 --> 00:53:22,340
information I'm in there every week,

1177
00:53:22,370 --> 00:53:23,840
answering questions,

1178
00:53:24,080 --> 00:53:25,920
walking people through things,

1179
00:53:26,100 --> 00:53:29,460
and it's called the pin tastic rockstars.

1180
00:53:29,460 --> 00:53:33,000
And so I'm pretty excited to now say that I own

1181
00:53:33,030 --> 00:53:35,490
the trademark to pin tastic.

1182
00:53:35,970 --> 00:53:37,560
Oh, That's exciting.

1183
00:53:37,560 --> 00:53:38,790
That was a good move,

1184
00:53:38,790 --> 00:53:40,620
Laura. I know.

1185
00:53:40,620 --> 00:53:41,580
I like it.

1186
00:53:41,580 --> 00:53:42,510
It's Pinterest.

1187
00:53:42,510 --> 00:53:44,160
Fantastic. So,

1188
00:53:45,390 --> 00:53:45,870
but yeah,

1189
00:53:45,870 --> 00:53:47,280
so just head on over there,

1190
00:53:47,280 --> 00:53:50,940
I have tons of walkthroughs on my blog as well.

1191
00:53:51,540 --> 00:53:53,940
And then there's a number of different ways to get in

1192
00:53:53,940 --> 00:53:54,840
contact with me.

1193
00:53:54,840 --> 00:53:58,680
If you had any questions about what we talked about today,

1194
00:53:58,680 --> 00:54:01,140
or can't find something that we are discussing,

1195
00:54:01,260 --> 00:54:03,150
feel free to just reach out at any time.

1196
00:54:03,480 --> 00:54:04,710
Wonderful. Well,

1197
00:54:04,710 --> 00:54:07,770
Laura, thank you so much for coming back on the show.

1198
00:54:07,770 --> 00:54:11,700
I'm really excited about Pinterest ads and I think it opens

1199
00:54:11,700 --> 00:54:13,620
up a whole new world of opportunity for us.

1200
00:54:14,040 --> 00:54:15,030
Yeah, absolutely.

1201
00:54:15,030 --> 00:54:16,590
Thank you so much for having me.

1202
00:54:16,590 --> 00:54:21,630
And I hope this one even helps further than the first

1203
00:54:21,630 --> 00:54:22,230
one we did,

1204
00:54:22,230 --> 00:54:24,240
which sounds like you guys all love.

1205
00:54:25,110 --> 00:54:26,100
Oh, I know it will.

1206
00:54:26,100 --> 00:54:27,480
People have been asking for you,

1207
00:54:27,480 --> 00:54:29,400
Laura. Perfect.

1208
00:54:29,400 --> 00:54:30,180
I love it.

1209
00:54:30,210 --> 00:54:30,840
Come on down.

1210
00:54:30,840 --> 00:54:31,170
You guys.

1211
00:54:31,170 --> 00:54:34,410
I have questions that I answer on the daily,

1212
00:54:34,410 --> 00:54:37,710
so do not be afraid to even just send me a

1213
00:54:37,710 --> 00:54:38,940
social media message.

1214
00:54:38,970 --> 00:54:40,350
I am here for you guys.

1215
00:54:40,680 --> 00:54:42,060
Fabulous. Thanks again,

1216
00:54:42,060 --> 00:54:43,140
Laura. All right.

1217
00:54:43,140 --> 00:54:44,100
Thank you so much.

1218
00:54:47,610 --> 00:54:50,160
I'm loving Pinterest right now.

1219
00:54:50,280 --> 00:54:51,660
Since I feel like my time,

1220
00:54:51,660 --> 00:54:53,790
there is a much better investment.

1221
00:54:54,720 --> 00:54:59,130
I'm talking both pins and soon my testing of paid pins.

1222
00:54:59,610 --> 00:55:02,850
I think this is a new opportunity waiting to be tapped.

1223
00:55:03,510 --> 00:55:05,640
You can hold me accountable if you like,

1224
00:55:05,670 --> 00:55:08,400
just follow me over on Pinterest and see what I'm up

1225
00:55:08,400 --> 00:55:13,710
to. What about you is Pinterest in your marketing strategy yet

1226
00:55:14,430 --> 00:55:17,400
if you've considered it between both of these shows,

1227
00:55:17,520 --> 00:55:20,520
you have all the information you need to get started,

1228
00:55:21,030 --> 00:55:24,990
but it's up to you to act on it next week,

1229
00:55:24,990 --> 00:55:27,030
we're moving into subscription boxes.

1230
00:55:27,540 --> 00:55:31,200
The trend continues with the popularity of these programs and I

1231
00:55:31,200 --> 00:55:33,360
don't see it letting up anytime soon,

1232
00:55:34,050 --> 00:55:36,000
we actually have a couple of shows coming up,

1233
00:55:36,030 --> 00:55:38,130
focusing on subscription boxes.

1234
00:55:38,880 --> 00:55:40,680
Could this be in your future,

1235
00:55:41,520 --> 00:55:44,700
close your eyes and envision your product being part of a

1236
00:55:44,700 --> 00:55:45,930
subscription box.

1237
00:55:46,410 --> 00:55:51,900
This is possible tune in next Saturday for more as always.

1238
00:55:52,020 --> 00:55:54,450
Thank you so much for spending time with me today.

1239
00:55:54,900 --> 00:55:56,280
If you've enjoyed the show,

1240
00:55:56,370 --> 00:55:59,370
make sure to follow the podcast on your app of choice.

1241
00:55:59,730 --> 00:56:02,220
That way you won't miss a single episode.

1242
00:56:03,060 --> 00:56:06,330
Also a rating and review would be so helpful.

1243
00:56:06,750 --> 00:56:09,090
It's a way the show gets seen by more makers.

1244
00:56:09,120 --> 00:56:12,510
So it's a great way to pay it forward and now

1245
00:56:12,690 --> 00:56:13,860
be safe and well.

1246
00:56:14,010 --> 00:56:16,590
And I'll see you again next week on the gift biz

1247
00:56:16,650 --> 00:56:18,000
unwrapped podcast.

1248
00:56:19,980 --> 00:56:22,650
I want to make sure you're familiar with my free Facebook

1249
00:56:22,650 --> 00:56:25,180
group called gift is breeze.

1250
00:56:25,570 --> 00:56:29,350
It's a place where we all gather and our community to

1251
00:56:29,350 --> 00:56:30,610
support each other.

1252
00:56:31,030 --> 00:56:33,190
Got a really fun post in there.

1253
00:56:33,190 --> 00:56:34,570
That's my favorite of the week.

1254
00:56:34,570 --> 00:56:37,450
I have to say where I invite all of you to

1255
00:56:37,450 --> 00:56:40,570
share what you're doing to show pictures of your product,

1256
00:56:40,720 --> 00:56:43,990
to show what you're working on for the week to get

1257
00:56:43,990 --> 00:56:46,930
reaction from other people and just for fun,

1258
00:56:46,930 --> 00:56:50,530
because we all get to see the wonderful products that everybody

1259
00:56:50,530 --> 00:56:55,060
in the community is making my favorite post every single week,

1260
00:56:55,120 --> 00:56:56,470
without doubt.

1261
00:56:57,160 --> 00:56:58,240
Wait, what,

1262
00:56:59,140 --> 00:57:00,760
aren't you part of the group already,

1263
00:57:01,420 --> 00:57:04,810
if not make sure to jump over to Facebook and search

1264
00:57:04,810 --> 00:57:08,320
for the group gift biz breeze don't delay.

1265
00:57:08,770 --> 00:57:11,950
Come join us in gift biz breeze today.