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Are you thinking about creating
a podcast or a YouTube channel

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and maybe you're overwhelmed.

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I mean, where do you start?

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Is it the content, the gear,
the tools, uh, hitting the

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record button today, we're
gonna break all that down.

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I brought my producer, Jacob
Gooden onto this podcast.

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He's the one that literally
when I hit stop, he just

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makes the magic work.

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So he is gonna break it all down
and he is gonna simplify it,

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and you're gonna have a plan.

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So let's dive in.

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All right, we're doing this again.

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Professor Gooden.

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I dunno why I called you
professor, but the homeschool,

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my maestro himself.

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Uh, no.

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Uh, we're doing this again.

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Uh, this is what, second time I
think, or maybe third you've been

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on.

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Yeah.

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Second time, I'm like, okay,
so you are the man behind the

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scenes of at least my show.

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But you are front and center
of your own show and you help

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so many other folks with their
podcasts and, and YouTube content.

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So Jacob Gooden everyone just
gotta bring you back because

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yeah, you literally run the
operations after I. Hit stop

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on recording here with people.

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And, um, you, and obviously you
know, Brooke and Katie all collab

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together, but you're the, you're
the guy who's basically looking at

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this God awful footage sometimes.

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No, I'm just kidding.

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You're like

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going through it.

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bad.

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But yeah, no, I, I love to chat
with you because you, you're in

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the weeds of what the latest and
greatest is in terms of podcast

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production, YouTube production,
even the marketing side too.

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Like what these platforms like
YouTube, Spotify, apple and

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Beyond are all doing, but also
the tools like smart tools

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like Descript and Cast Magic.

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And I know you're using Delphi
for some stuff and probably other

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ones, I don't know Opus, but like.

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I guess like how,
how are you feeling?

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Uh, the, I don't know, like,
uh, where are you at with

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things right now, Jacob?

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Well, I'll tell you this,
Joe, it's never been easier

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to be a content creator.

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That was like the time, but it's
overwhelming because there's like

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1,000,000,001 options of like, you
could do this and you could do that.

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Is it a TikTok show?

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Is it a, is it a podcast?

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Is it a YouTube channel?

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Like what, what is it
that you want to create?

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What is it that you
want to be as a creator?

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And so, yeah, it's
like overwhelming.

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So hopefully.

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I can maybe shed some light on like,
Hey, you're thinking this line.

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Maybe we should, maybe we
should head down this direction.

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That's kind of
hopefully what I can do.

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That's, I don't know, that's what
I like to do is just throw ideas at

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the wall and be like, okay, let's,
let's see what sticks and I think

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this is the best place for it.

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You know?

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Well I think we both, yeah,
you got great perspective.

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'cause you work with a ton of
clients, like ranging from, well,

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myself for like, what, six years?

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I don't know how long it's

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It is.

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Yeah.

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I mean, I got started with you
and Matt back, back in the day.

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That was six years ago, but
yeah, I. I run the gamut now.

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I was like, I work on an RV podcast,
I work on a lacrosse podcast.

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I have my podcast.

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It's all about being
an an a homeschool kid.

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Um, dating, we just
launched the TPE podcast on

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therapeutic plasma exchange.

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Like the, you know, it
runs the gamut of like,

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anything and everything.

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I worked in Web3 in tech and, you
know, comedy and, you know, so

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it's a little bit of everything.

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And that's the thing, it's like
you have a music background,

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so you're a creative yourself.

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You've uh, you've been
in the barbecue space.

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I just always gotta bring up
barbecue because I love it.

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I'll be in Texas next week, so
I'm definitely getting some, uh,

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get some brisket.

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Heck yeah, I know my spots,
but yeah, like I, I like

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the conversations you and
I have about the media.

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You made a great point, which
I want to go through, is like,

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it's never been an easier time
to actually create content and

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make something of yourself.

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You know, put your voice out there.

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There's so many different
mediums now, like.

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New ones, existing ones that are
kind of having new shape shifter

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moments, you know, like podcasts,
going to YouTube for instance.

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You have great insights there.

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But also, um, like the why,
because that, that's like, you see

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the spectrum of different shows.

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You have your own show.

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It's like, oh, why even do this?

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Like, why would you have this?

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Or, and like, how can it look like,
how can it be packaged up and done

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consistently for the right reasons?

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So I kinda wanna
just talk about that.

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Maybe we start there is.

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Yeah,

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Yeah, I don't know where, where
you want to pick up there.

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Yeah.

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I think the why is really
interesting because for, I mean,

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since before I even worked for
you, I, I was like, I'm gonna

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have a podcast, and I bought
the microphone and I sat on it

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for, I mean, what, five years?

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Something cra I mean,
it was longer than that.

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I had it before.

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I sat on it for like seven
years just thinking about like,

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what do I want my show to be?

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I came up with all these ideas,
I could do this, I could do that.

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I was like relating into
the music industry, so I

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was like, I'll do music.

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Industry news.

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And then I started working
for you and I was like, I

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could do editor type stuff.

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And then, um, during
COVI, I had this idea.

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I I, I got lonely during
covid, like most of us did.

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And, um, and I started
having conversations

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with childhood friends.

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We all grew up homeschooled.

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And we would have these
conversations about like, what it

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was like growing up like that and
then now being an adult and what's

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changed and who are we as people
now and, and, and all this stuff.

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And so within that, it
sparked this idea of like.

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Oh, this might be the thing.

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This might be the podcast.

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Right?

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And then it was like, okay, what's
the intentionality behind it?

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Because I don't wanna just like.

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Be a bunch of people just
sitting on a couch like

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yapping about nothing, right?

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Like we need to have some
kind of driving factor for it.

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And so it, it kinda was like,
okay, well let's think about that.

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And it took another four
or something years to,

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to like flesh it out.

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But it, you know, I took
way too long doing this.

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I'll just, I'll just be honest.

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Um,

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It happens.

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but, but it kind of landed
on this space of like, okay,

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I wanna talk about the good,
the bad and the ugly of

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homeschooling and what that means.

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And I wanna share
individual stories.

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About your experience, um, what
it was like back then, what it's

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like today, how it's shaped you
into the person you are today

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with the intention of like, yeah,
it's like a support group for

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other people who went through
that, but also for people who

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are currently going through that.

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Okay.

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Does it get better?

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Are you having a tough
time for parents?

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Kind of looking at it
and making decisions.

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I've interviewed my parents
and we've talked about the, the

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mistakes they made, but also
the great things that they did.

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Um, so anyway, I say all that
to say like the intentionality

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behind it became very.

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And it's changed even
within the last, I've been

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going for nine months, I
think now with the podcast.

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So it's, it's shifted even to
be like, okay, we're starting

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to touch on deeper topics than
maybe I initially wanted to.

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We're talking about deconstruction,
we're talking about like, you know,

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uh, heavy stuff that maybe needs
a little bit of therapy sessions.

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Yeah, exactly.

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Parenting, we're talking
about all this stuff.

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That's, it is very
heavy topic sometimes.

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Not always.

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We, we also touch on the fun
laugh, laugh at it, cringey,

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homeschool stuff, but.

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was this intentionality of
like, let's find the spot.

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And so that's when I work with
people like yourself, like

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with working on an RV podcast,
like figuring out what is the

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reason you're doing this, and
then like, let's, let's find

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the space for that, right?

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Where's the packaging fit the best?

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Is it a podcast?

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Is it a YouTube channel?

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Is it a TikTok account?

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Like.

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It might not be any of those things.

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It might be a blog.

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Who knows?

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We have to find that space.

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That's the, that's the first thing,
and then you can go from there.

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I guess podcast, would you say
podcast is like the best way to

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capture, because I, when I think
of content, like, I'll just give my

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thought on it really fast, is I. And
how I've coached a lot of people is

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like, Hey, you want to capture it?

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At least, you know, audio
and video, high quality.

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We're using Riverside FM right now.

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Is it perfect?

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No, but no, no program is,
you know, and make sure your

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equipment is compatible.

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That's also something that we
all learn along the way, but,

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uh, the, I think of like capture,
how do you, high quality capture,

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whatever the thing is that you
decide that you're gonna do.

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And then, um, know that that
can be turned into all sorts

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of different types of content.

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So like, in terms of the
destination, you know, if you

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capture it well in, in like this,
like what we're doing at the

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highest quality, like 4K if you
can, because everything's on big TVs

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now, even, you know, YouTube videos.

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So just, these are all like the
things that I think about that

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I know you've coached me on too,
but like we've coached each other.

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But are there any like, I guess like
core principles, like foundational

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things that before someone
actually commits to it, like what,

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what should they have in mind?

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Equipment wise?

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Software process?

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That's a hard one to answer
because everything is

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a little bit different.

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Right.

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But, but I think the, we have
a friend, Chris Krimitsos, he,

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he has this like start ugly.

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Philosophy and, and
I'm, I'm with that.

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My podcast is not super polished.

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It's like sometimes
it's recorded on Zoom.

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That's just what's
easiest for my guests.

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So I, I also have to, there's a
level to which you have to like,

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meet people where they're at.

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and so I think about like, yeah,
of course you could go spend.

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$5,000 and get a great camera and
a mic set up and all these things.

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Or you could just pull the
thing that's in your phone,

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in your pocket, right?

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Your phone, pull that out and
just start figuring out how

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to use this to make something.

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Um, and that I think is like,
what's incredible is like,

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this is why it's so easy.

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You could literally make
an entire podcast just on

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this thing right here and.

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There's apps of course, you
know, Riverside is fantastic.

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Love Riverside Descript is
one that we highly recommend,

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like they're all in ones.

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But even just like if it's just
you as a content creator, if you

241
00:09:28,638 --> 00:09:31,308
don't wanna do interview stuff,
like just use the camera app

242
00:09:31,308 --> 00:09:32,388
that's built into your phone.

243
00:09:32,508 --> 00:09:33,528
Like just do it.

244
00:09:33,588 --> 00:09:35,388
And then yeah, you
could get a microphone.

245
00:09:35,388 --> 00:09:37,818
There's of course, like
wireless mics are great.

246
00:09:37,818 --> 00:09:39,078
You can get wired mics.

247
00:09:39,108 --> 00:09:42,378
I just upgraded my phone, so
now I can plug my, my sick

248
00:09:42,408 --> 00:09:45,573
MV seven in directly into my
phone if I want to, like I can.

249
00:09:46,003 --> 00:09:46,933
Yeah, of course.

250
00:09:46,993 --> 00:09:49,993
But this is a $270
microphone, right?

251
00:09:50,053 --> 00:09:52,753
I have, like we talked
about tech issues.

252
00:09:52,903 --> 00:09:55,843
I have like 150 to $200
camera set up that just

253
00:09:55,843 --> 00:09:56,953
wasn't working with Riverside.

254
00:09:56,953 --> 00:09:59,113
Today I'm shooting
this on my iPhone.

255
00:09:59,503 --> 00:09:59,823
Um,

256
00:10:00,123 --> 00:10:03,843
And I would, I, I didn't see a
difference quality wise, honestly.

257
00:10:03,843 --> 00:10:04,863
This might even be better.

258
00:10:05,463 --> 00:10:05,763
So there you

259
00:10:05,793 --> 00:10:06,483
very possible.

260
00:10:06,543 --> 00:10:06,843
taken.

261
00:10:07,473 --> 00:10:07,833
Yeah.

262
00:10:07,833 --> 00:10:11,108
So it, it is one of those things
where it's like, I also, like,

263
00:10:11,163 --> 00:10:15,753
I used a $15 webcam for years
of like shooting, just like my

264
00:10:15,753 --> 00:10:18,663
tutorial content that I would do
use internally with teams of just

265
00:10:18,663 --> 00:10:19,953
like, I'm making loom videos.

266
00:10:19,953 --> 00:10:20,163
Right?

267
00:10:20,163 --> 00:10:23,523
Like I, I don't think it's
always so much about like, oh,

268
00:10:23,523 --> 00:10:24,573
you gotta have all of the tools.

269
00:10:24,573 --> 00:10:26,103
You can get paid, use what's free.

270
00:10:26,613 --> 00:10:29,533
Get started, but, but once you
wanna upgrade, I think Descript

271
00:10:29,553 --> 00:10:31,383
is like the easiest video editor.

272
00:10:31,743 --> 00:10:34,863
Um, it's also, if you have a
podcast, it's like a fantastic

273
00:10:34,863 --> 00:10:35,853
editor for that as well.

274
00:10:35,853 --> 00:10:38,733
But if you, even if you wanna make
YouTube content, you wanna make

275
00:10:39,243 --> 00:10:42,813
blogs, you want stuff transcribed
like you talked about, like you

276
00:10:42,813 --> 00:10:46,803
setting yourself up to make things
like six different ways is awesome.

277
00:10:46,863 --> 00:10:49,023
It doesn't mean you have to
make it six different ways.

278
00:10:49,428 --> 00:10:49,848
Yes.

279
00:10:50,072 --> 00:10:51,482
you gotta capture it somehow.

280
00:10:51,482 --> 00:10:53,312
And if you're gonna
capture it yourself or with

281
00:10:53,312 --> 00:10:54,482
someone else, do it right.

282
00:10:54,542 --> 00:10:55,922
At least in, in a way that works.

283
00:10:56,372 --> 00:10:56,912
Exactly.

284
00:10:56,912 --> 00:10:58,802
And that's why even like
Zoom I think is great.

285
00:10:58,832 --> 00:11:02,192
Just learn the right zoom settings
of like, Hey, I'm gonna record

286
00:11:02,192 --> 00:11:06,002
audio separately so I can edit,
you know, Joe's track and my track

287
00:11:06,062 --> 00:11:08,822
individual of each other and make
sure the audio quality is great, the

288
00:11:08,822 --> 00:11:11,672
video quality is gonna be what it's
gonna be 'cause it's, it's zoom.

289
00:11:12,062 --> 00:11:14,372
Um, but there's little things
you can do in there even to

290
00:11:14,372 --> 00:11:17,012
like, pretty much everybody
knows how to use Zoom.

291
00:11:17,532 --> 00:11:17,822
Yeah,

292
00:11:18,182 --> 00:11:21,752
It's good enough, and then
you can learn, like I have

293
00:11:21,752 --> 00:11:24,242
videos on my YouTube channel
that were filmed in Zoom.

294
00:11:24,692 --> 00:11:27,902
You could kind of tell
however it's not the same.

295
00:11:28,502 --> 00:11:31,982
Layout always, because I'll take
the time to go in and tweak it and

296
00:11:31,982 --> 00:11:34,532
edit it and, you know, manipulate
it a little bit, shape it.

297
00:11:34,892 --> 00:11:37,742
Um, so yeah, it's not gonna be as
easy, it's not be as like, great

298
00:11:37,742 --> 00:11:40,382
as something like Riverside that's
gonna, everything is independent.

299
00:11:40,382 --> 00:11:44,672
It's, you know, a video editor's
like dream scenario where

300
00:11:44,672 --> 00:11:47,372
like every file is independent
and you can manipulate and do

301
00:11:47,372 --> 00:11:48,632
anything you want to, anything.

302
00:11:48,992 --> 00:11:52,352
Um, but when you're getting
started and you don't know

303
00:11:52,352 --> 00:11:54,152
what to do, like just start.

304
00:11:54,752 --> 00:11:55,202
Easy.

305
00:11:55,292 --> 00:11:57,572
Just like use what
you got, you know?

306
00:11:58,232 --> 00:11:58,682
Yeah.

307
00:11:59,072 --> 00:12:01,832
Well, like, so let's, let's talk
about this because we are, we

308
00:12:01,832 --> 00:12:04,262
were saying how there's like
different types of podcasters

309
00:12:04,262 --> 00:12:07,892
or content creators, let's just
say that like, 'cause Yeah.

310
00:12:07,922 --> 00:12:10,532
I don't want to like narrow down and
say this is all about podcasting.

311
00:12:10,532 --> 00:12:13,172
It's almost like this is creating
content, like you said earlier,

312
00:12:13,172 --> 00:12:14,522
it's never been easier to do this.

313
00:12:14,987 --> 00:12:16,907
And I wholeheartedly
agree with that.

314
00:12:16,967 --> 00:12:19,067
'cause the tools are there,
they're either free or

315
00:12:19,067 --> 00:12:20,387
they're very inexpensive.

316
00:12:20,747 --> 00:12:23,687
Or you have the tools like
capture devices, like phones in

317
00:12:23,687 --> 00:12:27,497
your pocket and just start ugly,
like you said, our buddy Chris.

318
00:12:27,934 --> 00:12:30,724
there's all these different,
um, ways that you can, you know,

319
00:12:30,724 --> 00:12:34,324
obviously make the sausage, you
know, like, and there's a different,

320
00:12:34,504 --> 00:12:35,374
different ways to inform it.

321
00:12:35,374 --> 00:12:35,704
So.

322
00:12:36,394 --> 00:12:41,314
There's like the solo creator type,
which I think most people are,

323
00:12:41,404 --> 00:12:42,694
or at least they start that way.

324
00:12:42,694 --> 00:12:44,254
I mean, I was chatting
with a doctor on the.

325
00:12:45,124 --> 00:12:49,144
I'll, I'll shout out the new
TPE Blueprint podcast hosted by

326
00:12:49,474 --> 00:12:52,684
me, which is interesting, uh,
with a whole bunch of doctors.

327
00:12:52,984 --> 00:12:55,084
And it's a great, it's
a fun show so far.

328
00:12:55,084 --> 00:12:56,554
It's all about toxins and stuff.

329
00:12:56,554 --> 00:12:59,704
But, uh, you know, I interviewed
a doctor on there who's got a

330
00:12:59,734 --> 00:13:02,404
very credible, high rated podcast.

331
00:13:02,404 --> 00:13:07,084
He said he was in the top like
two or three heart pod podcasts,

332
00:13:07,084 --> 00:13:10,024
like cardiology type stuff,
and he's like, it is crazy.

333
00:13:10,024 --> 00:13:10,954
It's just me.

334
00:13:11,194 --> 00:13:13,474
And it's like a slap together show.

335
00:13:13,824 --> 00:13:16,734
And like we were talking
about this earlier, Jacob

336
00:13:16,734 --> 00:13:17,634
is like, you know, Dr.

337
00:13:17,634 --> 00:13:21,054
Pimple Popper or, um, all these
other, like, I follow some docs

338
00:13:21,054 --> 00:13:23,154
on there and you know, I watch
their shorts and their videos and

339
00:13:23,154 --> 00:13:24,834
yeah, they're all like super rough.

340
00:13:25,284 --> 00:13:28,164
Yeah, I mean, like,
background's horrible.

341
00:13:28,284 --> 00:13:30,264
There's room sound, all this stuff.

342
00:13:30,264 --> 00:13:33,654
They're not using a mic that's
attached, but like, you watch it

343
00:13:33,654 --> 00:13:37,374
because the content's great and I
think that's the, the heart of it.

344
00:13:37,374 --> 00:13:37,494
So.

345
00:13:37,819 --> 00:13:38,659
I don't know.

346
00:13:38,659 --> 00:13:41,149
Talk to me about like how
someone would get started.

347
00:13:41,149 --> 00:13:45,739
Maybe a workflow mindset, but
then like, and then we can, we

348
00:13:45,739 --> 00:13:47,869
can maybe follow up and say like,
okay, if you have like a small

349
00:13:47,869 --> 00:13:50,239
team, maybe how that differs.

350
00:13:50,239 --> 00:13:52,669
But let's start with like
the solo person first.

351
00:13:53,104 --> 00:13:56,134
Yeah, so I think, you know, I Ideas
is where it all starts, right?

352
00:13:56,134 --> 00:13:58,744
It's like you gotta have the
idea for your video, for your

353
00:13:58,744 --> 00:14:00,064
podcast, for whatever it is.

354
00:14:00,514 --> 00:14:04,309
For me, I. I got a lot of
thoughts going on upstairs.

355
00:14:04,339 --> 00:14:06,109
It's get, it becomes
really a jumble.

356
00:14:06,109 --> 00:14:08,689
And so like, this is
where AI is great for me.

357
00:14:08,809 --> 00:14:11,089
Like I, I walk and talk.

358
00:14:11,149 --> 00:14:12,079
That's what I do.

359
00:14:12,079 --> 00:14:15,589
I record myself just saying
my thoughts out loud.

360
00:14:16,189 --> 00:14:17,449
I tried writing them down.

361
00:14:17,509 --> 00:14:18,469
It sometimes works.

362
00:14:18,529 --> 00:14:21,979
I'm just, I, I talk faster
than I can write, um, kind of

363
00:14:22,084 --> 00:14:22,384
Agreed.

364
00:14:22,384 --> 00:14:22,774
Same.

365
00:14:23,074 --> 00:14:24,589
And um, and so it's great.

366
00:14:24,589 --> 00:14:25,759
So I use something like Otter.

367
00:14:26,324 --> 00:14:29,744
Um, I think it's ai, but it
might be io, something like that.

368
00:14:29,774 --> 00:14:34,154
Um, and ba basically I transcribe
everything I say and what's great is

369
00:14:34,154 --> 00:14:36,074
like that transcribe transcription.

370
00:14:36,284 --> 00:14:39,734
I have two options, then I can
either toss it, right, maybe

371
00:14:39,734 --> 00:14:42,164
it doesn't, maybe I just need
to get stuff outta my brain.

372
00:14:42,479 --> 00:14:44,999
Or two, I can take that
transcription, I could throw

373
00:14:44,999 --> 00:14:47,549
it into something like chat,
GPT, perplexity, whatever.

374
00:14:47,549 --> 00:14:50,099
I can just like distill
the information out of it

375
00:14:50,099 --> 00:14:52,439
and be like, okay, what
questions did I actually ask?

376
00:14:52,739 --> 00:14:57,029
You know, and that's or what
you know, or what was like the

377
00:14:57,029 --> 00:14:58,529
main themes of what I did right?

378
00:14:58,529 --> 00:15:00,899
And it'll chunk it all out for
me and it'll say, Hey, you want

379
00:15:00,899 --> 00:15:02,759
to like do an episode related on.

380
00:15:03,934 --> 00:15:06,664
I talk a lot about like
deconstructing, real, deconstructing

381
00:15:06,694 --> 00:15:08,344
religion in, in my podcast.

382
00:15:08,644 --> 00:15:11,434
So like, here's the, here's the
six questions that you were kind

383
00:15:11,434 --> 00:15:13,594
of like asking yourself and here's
some of your thoughts on them

384
00:15:13,594 --> 00:15:14,614
and here's, you know, whatever.

385
00:15:14,944 --> 00:15:17,824
And what I can do then is like if
you use something like perplexity

386
00:15:17,824 --> 00:15:20,404
or even now chat GT has the
internet connected to it, right?

387
00:15:20,404 --> 00:15:22,652
So like, the ability to
take those questions and

388
00:15:22,652 --> 00:15:23,792
say, okay, these are great.

389
00:15:24,302 --> 00:15:24,842
Help me.

390
00:15:25,667 --> 00:15:28,037
Find other questions that
are in that same vein, right?

391
00:15:28,037 --> 00:15:33,347
And so like I build out kind
of my questioning or topics

392
00:15:33,347 --> 00:15:34,487
based off of that, right?

393
00:15:34,487 --> 00:15:37,337
And it'll help me pull information
from like, Hey, find me some other

394
00:15:37,337 --> 00:15:40,367
shows that talk about these types
of things that I can review, right?

395
00:15:40,367 --> 00:15:42,677
It gives me all the links so I
can go back and reference them.

396
00:15:43,277 --> 00:15:45,497
I think a lot of people
want the like, quick done

397
00:15:45,497 --> 00:15:47,747
for you five seconds and
I'm done kind of a thing.

398
00:15:47,807 --> 00:15:49,007
I don't subscribe to that.

399
00:15:49,007 --> 00:15:50,747
I'm like, it's gonna be a, it's.

400
00:15:51,077 --> 00:15:52,097
It's a process, right?

401
00:15:52,097 --> 00:15:55,667
You, especially at the beginning,
you, you nail it down and you figure

402
00:15:55,667 --> 00:15:57,167
it out and it gets faster over time.

403
00:15:57,437 --> 00:15:59,717
So that's the other thing is
like I can share great workflows

404
00:15:59,717 --> 00:16:01,097
that for me take five minutes.

405
00:16:01,157 --> 00:16:03,377
When you, when I started them,
they took two hours to do.

406
00:16:03,827 --> 00:16:05,477
Um, that's just what happens.

407
00:16:05,747 --> 00:16:09,287
But once I have that idea, then once
go into content creation points.

408
00:16:09,287 --> 00:16:11,897
So right, like, I'm gonna, I
got my guest scheduled, or I'm

409
00:16:11,897 --> 00:16:13,937
gonna do a solo hit record.

410
00:16:14,297 --> 00:16:15,287
Boom, we're going.

411
00:16:15,767 --> 00:16:17,837
Record, there's gonna be 700 takes.

412
00:16:17,867 --> 00:16:19,427
'cause that's just
who I am as a person.

413
00:16:19,427 --> 00:16:21,617
I gotta do the intro six
or seven times alone,

414
00:16:21,782 --> 00:16:23,012
pretty damn good right now, man.

415
00:16:23,072 --> 00:16:23,252
So

416
00:16:24,107 --> 00:16:24,797
Well, thank you.

417
00:16:25,127 --> 00:16:28,397
Um, and you know, I am the editor
of the show, so, you know, all

418
00:16:28,397 --> 00:16:29,717
of my ums are gonna be taken out.

419
00:16:29,717 --> 00:16:32,807
I'm gonna sound fantastic,
Joe, yet to be seen.

420
00:16:32,927 --> 00:16:38,717
Um, but, uh, but it, it,
you know, recording over

421
00:16:38,717 --> 00:16:39,527
and over and over again.

422
00:16:39,527 --> 00:16:41,087
Like, you get, you gotta
get used to the camera.

423
00:16:41,087 --> 00:16:41,537
You gotta like.

424
00:16:42,557 --> 00:16:43,427
You know, figure it out.

425
00:16:43,457 --> 00:16:46,797
Um, but what's great is
like a tool like Descript.

426
00:16:46,817 --> 00:16:49,237
So let's talk quickly
about Descript.

427
00:16:49,237 --> 00:16:53,229
So what's insane about Descript is
like I record basically natively

428
00:16:53,297 --> 00:16:55,727
into Descript, or even if I
record on my phone, like you plug

429
00:16:55,727 --> 00:16:56,837
it in there, it transcribes it.

430
00:16:56,837 --> 00:16:58,517
It's like editing
in a Word document.

431
00:16:58,937 --> 00:17:02,747
Um, it's absolutely
freaking fantastic, but.

432
00:17:03,122 --> 00:17:05,972
They now have this tool in
there that is like edit for

433
00:17:05,972 --> 00:17:08,642
clarity or like take out
retakes or something like that.

434
00:17:08,642 --> 00:17:11,762
I don't remember exactly what it's
called, but literally I can go in

435
00:17:11,762 --> 00:17:14,792
and I can say, Hey, just like, look
for the times that I said the same

436
00:17:14,792 --> 00:17:15,872
thing over and over and over again.

437
00:17:15,872 --> 00:17:18,302
So that intro right of
the, you know, welcome back

438
00:17:18,302 --> 00:17:19,144
to the show, da, da, da.

439
00:17:19,202 --> 00:17:20,432
I recorded seven times.

440
00:17:20,432 --> 00:17:22,352
I don't need all seven of
those takes and I don't really

441
00:17:22,352 --> 00:17:23,552
wanna review all seven of them.

442
00:17:23,762 --> 00:17:24,422
Click that.

443
00:17:24,932 --> 00:17:25,922
It'll give me the best one.

444
00:17:25,952 --> 00:17:27,962
So it actually finds which one.

445
00:17:28,022 --> 00:17:29,072
Oh, I didn't know that.

446
00:17:29,072 --> 00:17:29,672
That's cool.

447
00:17:29,762 --> 00:17:29,972
Yeah.

448
00:17:29,972 --> 00:17:32,342
And if for clarity, I've used
her, I thought it just like cut

449
00:17:32,342 --> 00:17:34,892
out the ums, ofs, pauses, but it

450
00:17:35,087 --> 00:17:37,787
Yeah, so there, so I think there's
actually two tools inside of there.

451
00:17:37,787 --> 00:17:40,037
I think there's edit for clarity,
which will basically do a

452
00:17:40,037 --> 00:17:41,357
rough cut of your entire thing.

453
00:17:41,882 --> 00:17:41,942
Yeah.

454
00:17:42,917 --> 00:17:45,707
I'm a little, I sometimes get
hesitant on that one only because

455
00:17:45,707 --> 00:17:48,707
like, I don't know, again,
I, I like the process of like

456
00:17:48,812 --> 00:17:49,682
Cut some good stuff

457
00:17:49,682 --> 00:17:49,952
out.

458
00:17:49,952 --> 00:17:50,347
Be like, ah.

459
00:17:51,407 --> 00:17:52,697
now you can always
replace it, right?

460
00:17:52,697 --> 00:17:55,247
It's not, it's not destroying
your original content or

461
00:17:55,247 --> 00:17:56,507
your, like original recording.

462
00:17:56,807 --> 00:17:58,262
Um, which is great, but.

463
00:17:59,072 --> 00:18:02,702
I do, I, I don't know, I, I'm
call me old school when it comes

464
00:18:02,702 --> 00:18:06,152
to that, but I, I like that
now taking out the ums and the

465
00:18:06,152 --> 00:18:09,302
ands and the, the filler words,
like, that's a great use for ai.

466
00:18:09,302 --> 00:18:11,462
It's like, yeah, let's, let's
take out all the pauses.

467
00:18:11,462 --> 00:18:12,482
Let's take out all the gaps.

468
00:18:12,932 --> 00:18:15,542
You can take an hour long
of recording where you

469
00:18:15,639 --> 00:18:17,162
know that there's gaps in
there where you didn't say

470
00:18:17,162 --> 00:18:18,542
anything for three minutes.

471
00:18:18,639 --> 00:18:18,872
Right.

472
00:18:18,932 --> 00:18:20,372
And it'll just take
all that out for you.

473
00:18:20,492 --> 00:18:22,412
That's, you know, let's
save you that time.

474
00:18:22,412 --> 00:18:24,092
That's, that's an easy thing to do.

475
00:18:24,482 --> 00:18:25,952
But yeah, taking out the retakes.

476
00:18:26,322 --> 00:18:26,982
Awesome.

477
00:18:27,192 --> 00:18:29,592
The other thing that the script
does really well is like you can

478
00:18:29,592 --> 00:18:34,302
set it so that instead of completely
deleting something, it will, it

479
00:18:34,302 --> 00:18:35,472
almost does like a strike through.

480
00:18:35,472 --> 00:18:36,702
It looks like a
strike through on it.

481
00:18:36,792 --> 00:18:40,932
And so within the, the content,
it'll just jump from before

482
00:18:40,932 --> 00:18:42,192
the strike through to after it.

483
00:18:42,282 --> 00:18:44,622
But if you wanna replace
it, just hover over it and

484
00:18:44,622 --> 00:18:45,882
it'll say, replace content.

485
00:18:45,882 --> 00:18:48,012
And you can just manually
do it all yourself.

486
00:18:48,342 --> 00:18:49,332
So that's what's nice is like.

487
00:18:50,252 --> 00:18:55,907
You, you still have that ability
to, you know, kinda manipulate your

488
00:18:56,027 --> 00:18:56,237
Vert

489
00:18:56,267 --> 00:18:59,207
as exactly, revert back,
all that kind of stuff.

490
00:18:59,207 --> 00:19:02,777
You can replace things like
I look at like this show

491
00:19:02,777 --> 00:19:03,797
right Hustle and flowchart.

492
00:19:03,797 --> 00:19:06,827
So like the, the process
of me editing it is,

493
00:19:07,037 --> 00:19:08,867
there's usually two edits.

494
00:19:08,957 --> 00:19:12,647
So there's the rough edit, which
is me just going through putting

495
00:19:12,647 --> 00:19:14,057
some of those AI tools in place.

496
00:19:14,057 --> 00:19:16,037
I don't do a whole lot just because.

497
00:19:17,072 --> 00:19:19,262
Y you know, I could take an
hour long conversation and

498
00:19:19,262 --> 00:19:21,362
we could say, Hey, let's
make it 20 minutes, right?

499
00:19:21,602 --> 00:19:23,312
Um, and really cut some stuff out.

500
00:19:23,312 --> 00:19:26,252
But, but I like to do it
a little bit manually,

501
00:19:26,252 --> 00:19:27,272
but I, I listen two times.

502
00:19:27,272 --> 00:19:27,662
Speed.

503
00:19:27,722 --> 00:19:30,692
I'm just at that point and
I do all of the rough cuts.

504
00:19:30,902 --> 00:19:34,532
So all the spaces, all the
whatever, it's all taken out.

505
00:19:34,592 --> 00:19:37,262
You know, I've already used AI to
remove some of the filler words.

506
00:19:37,322 --> 00:19:38,042
It depends on the client.

507
00:19:38,042 --> 00:19:38,162
Some

508
00:19:38,357 --> 00:19:39,737
So you start with the filler word.

509
00:19:39,737 --> 00:19:39,947
Yeah.

510
00:19:39,947 --> 00:19:42,497
Removal depending on
the client or yourself.

511
00:19:42,497 --> 00:19:44,597
And then you go through
and do the two x speed.

512
00:19:44,597 --> 00:19:47,087
Listen back as you're
manually chopping stuff up.

513
00:19:47,972 --> 00:19:48,392
Yeah.

514
00:19:48,392 --> 00:19:48,692
Yeah.

515
00:19:48,692 --> 00:19:51,002
And that's mostly just like, you
know, let's say we get to a point

516
00:19:51,002 --> 00:19:52,952
where like, I start coughing, right?

517
00:19:52,952 --> 00:19:56,792
And like, we want that taken
out, you know, uh, it, it's

518
00:19:56,792 --> 00:19:58,082
gonna be taken out, that stuff.

519
00:19:58,232 --> 00:20:00,602
And so from there, I have
this rough edit that's like.

520
00:20:01,262 --> 00:20:01,532
Okay.

521
00:20:01,532 --> 00:20:03,932
It's decent, it needs
a little bit more work.

522
00:20:04,225 --> 00:20:08,065
but for, for our process, I then
that recording goes into cast

523
00:20:08,065 --> 00:20:10,375
magic so we can start building
out blogs and things like that.

524
00:20:10,375 --> 00:20:13,105
We get to cast magic in a little
bit, but just so you know, so that

525
00:20:13,105 --> 00:20:14,695
rough edit goes to cast magic.

526
00:20:14,965 --> 00:20:18,700
Now it's the detailed I. Right.

527
00:20:18,700 --> 00:20:19,630
So I'm gonna turn it down.

528
00:20:19,630 --> 00:20:22,510
We're gonna go back to like
one time speed or, you know,

529
00:20:22,600 --> 00:20:25,960
maybe I'll, I'll, I'll dabble
sometimes in 1.25, right?

530
00:20:25,960 --> 00:20:27,790
But more of like what
you're actually gonna

531
00:20:27,790 --> 00:20:29,110
listen to this thing at.

532
00:20:29,680 --> 00:20:32,380
And that's where we're going through
and like, okay, this pause is too

533
00:20:32,380 --> 00:20:33,850
long, this pause is too short.

534
00:20:33,880 --> 00:20:35,380
Let's extend that like.

535
00:20:36,020 --> 00:20:37,190
They tripped over this work.

536
00:20:37,190 --> 00:20:40,700
Can we edit it to take out the
trip out and make it sound okay?

537
00:20:41,090 --> 00:20:44,480
You know, also editing video is
different than editing audio where

538
00:20:44,615 --> 00:20:44,905
sure.

539
00:20:45,470 --> 00:20:48,860
with video, there's a lot more
grace for someone's tripping over

540
00:20:48,860 --> 00:20:51,830
their words because you're, you're
actually seeing them do it right.

541
00:20:51,980 --> 00:20:52,040
Um.

542
00:20:53,245 --> 00:20:54,565
This is human nature, like it's

543
00:20:54,610 --> 00:20:56,410
human nature, it's very natural.

544
00:20:56,410 --> 00:20:59,260
And so you don't want it
cut between like, uh, right?

545
00:20:59,260 --> 00:21:01,120
Like, it just, it looks
weird, it's funky.

546
00:21:01,690 --> 00:21:05,230
Um, but, but with audio, you
can get away with a lot more.

547
00:21:05,230 --> 00:21:08,380
So again, that comes back
to deciding what your

548
00:21:08,590 --> 00:21:09,700
content is gonna look like.

549
00:21:09,700 --> 00:21:10,690
Is it audio only?

550
00:21:10,690 --> 00:21:11,620
Is it video?

551
00:21:11,620 --> 00:21:11,890
Is it.

552
00:21:12,490 --> 00:21:13,450
What is it gonna be?

553
00:21:13,870 --> 00:21:17,950
Um, and uh, so, so, you know,
think about those things.

554
00:21:17,950 --> 00:21:20,770
Be thinking about, you know, also
if you have two camera angles, it's

555
00:21:20,770 --> 00:21:23,860
a lot easier to take out a lot more
of the ums if you have, you know,

556
00:21:23,860 --> 00:21:25,040
and then if you just have one.

557
00:21:25,340 --> 00:21:25,630
Yeah.

558
00:21:26,260 --> 00:21:26,800
Exactly.

559
00:21:26,800 --> 00:21:29,500
You can flash to somebody
reacting to something, cut out

560
00:21:29,500 --> 00:21:32,290
a bunch of stuff, you know,
all those types of things.

561
00:21:32,290 --> 00:21:34,060
These are all things
to think about of like.

562
00:21:34,630 --> 00:21:36,460
What do I want this to look like?

563
00:21:36,460 --> 00:21:36,940
Really?

564
00:21:37,420 --> 00:21:38,410
Now I will say this.

565
00:21:38,410 --> 00:21:40,390
Hard cuts not a deal breaker.

566
00:21:40,540 --> 00:21:43,720
I do talking head videos too, just
staring directly into the camera.

567
00:21:43,720 --> 00:21:44,800
We're doing our thing.

568
00:21:44,890 --> 00:21:45,640
There's a cut.

569
00:21:45,640 --> 00:21:46,810
It's very obvious.

570
00:21:47,170 --> 00:21:48,460
We do a little punch
in, do whatever.

571
00:21:48,460 --> 00:21:52,330
You know, it doesn't even have
to be, but like that's so.

572
00:21:53,305 --> 00:21:54,445
Anyway, I kinda got off track there.

573
00:21:54,445 --> 00:21:57,295
But yeah, so the second pastor
was that much more refined.

574
00:21:57,295 --> 00:22:00,595
We're looking for all of the
really problem areas and sometimes

575
00:22:00,595 --> 00:22:04,135
that takes like me highlighting
something and being like, let me

576
00:22:04,135 --> 00:22:07,765
put a comment or a note here for
myself to be like, this needs work.

577
00:22:07,825 --> 00:22:08,095
Right.

578
00:22:08,095 --> 00:22:09,385
And I'll come back at a later time.

579
00:22:09,385 --> 00:22:09,655
Right.

580
00:22:09,715 --> 00:22:11,575
And that's, um.

581
00:22:11,780 --> 00:22:13,640
So that's the second pass
is really just kind of that

582
00:22:13,640 --> 00:22:14,660
like, let's refine this.

583
00:22:14,660 --> 00:22:17,330
Let's get, you know, intros,
outros, put in, let's find

584
00:22:17,330 --> 00:22:18,680
the, the, the beginning.

585
00:22:18,680 --> 00:22:21,350
If there's a, if there's a
teaser, let's put that in there.

586
00:22:21,350 --> 00:22:22,250
You know, all that kind of stuff.

587
00:22:23,120 --> 00:22:28,030
And, um, I. Yeah, and usually, so
a lot of times now that second edit

588
00:22:28,030 --> 00:22:29,980
pass through, it's done after that.

589
00:22:30,160 --> 00:22:33,970
And so, and then we're gonna
export it and it's going onto

590
00:22:33,970 --> 00:22:34,870
all the platforms, right?

591
00:22:34,870 --> 00:22:36,430
So we're just gonna upload it.

592
00:22:37,150 --> 00:22:37,720
Easy peasy.

593
00:22:37,720 --> 00:22:39,940
If you've ever uploaded a
YouTube video, it's basically

594
00:22:39,940 --> 00:22:41,470
the same as uploading a podcast.

595
00:22:41,470 --> 00:22:42,910
Like they look very similar.

596
00:22:42,970 --> 00:22:44,980
It's just a little box says upload.

597
00:22:44,980 --> 00:22:46,570
You just click, you
put your file in there.

598
00:22:46,600 --> 00:22:47,200
You're all good.

599
00:22:47,860 --> 00:22:51,130
Script has, I know it
natively pushes to YouTube.

600
00:22:51,130 --> 00:22:51,460
Right.

601
00:22:51,700 --> 00:22:53,860
But I mean, it pushes
to all sorts of places.

602
00:22:53,920 --> 00:22:56,230
I've just ever really
done YouTube and general

603
00:22:56,230 --> 00:22:56,770
export,

604
00:22:57,340 --> 00:22:57,610
Yeah.

605
00:22:57,610 --> 00:22:59,920
So you can link all your
stuff inside of Descript.

606
00:23:00,220 --> 00:23:03,040
Um, the only reason I
don't do that is just I, I

607
00:23:03,040 --> 00:23:04,150
work with so many clients.

608
00:23:04,300 --> 00:23:08,110
I don't, it's, it's just a
juggle to, to have all that.

609
00:23:08,350 --> 00:23:11,650
So I just do it manually, or
I do have, like, my wife works

610
00:23:11,650 --> 00:23:14,995
with me, so her and I. We
pass off stuff all the time.

611
00:23:15,115 --> 00:23:16,045
Duties and stuff.

612
00:23:16,050 --> 00:23:16,330
yeah,

613
00:23:16,525 --> 00:23:18,805
yeah, so it is kind of nice
to like have somebody that can

614
00:23:18,805 --> 00:23:21,505
say, Hey, like, can you just go
upload these three videos for me?

615
00:23:21,505 --> 00:23:25,255
And, you know, um, but if you
don't have anybody, you know,

616
00:23:25,345 --> 00:23:26,125
it doesn't take that long.

617
00:23:26,125 --> 00:23:28,495
You can just put it in there,
walk away, do your own thing for

618
00:23:28,495 --> 00:23:32,125
a little while, and you know, and
then in the meantime, now we can

619
00:23:32,125 --> 00:23:33,325
go into cast magic if you want.

620
00:23:33,325 --> 00:23:34,945
Or if you've got questions
on this script, let me know.

621
00:23:35,020 --> 00:23:38,500
I mean Descript, if we just
like, I guess wrap a bow around

622
00:23:38,500 --> 00:23:40,180
Descript, you can capture there.

623
00:23:40,240 --> 00:23:41,890
You know, that's one way to capture.

624
00:23:42,070 --> 00:23:45,220
Another way is, you know, we're
using Riverside fm. It is a

625
00:23:45,220 --> 00:23:48,550
different program and some of
the editing features you're

626
00:23:48,550 --> 00:23:50,410
talking about are in Riverside.

627
00:23:50,410 --> 00:23:52,390
They're just not as
in depth, I would say.

628
00:23:52,420 --> 00:23:54,880
Like they don't go as in
the weeds as Descript is

629
00:23:54,880 --> 00:23:56,830
like full-blown editor.

630
00:23:57,310 --> 00:23:58,780
All the options like.

631
00:23:59,620 --> 00:24:02,440
I would say, yeah, like
there's the capture side.

632
00:24:02,500 --> 00:24:04,900
I guess even pre recapture, just
to kind of like roll back even

633
00:24:05,013 --> 00:24:10,240
further is, you mentioned otter.ai
swear by, I swear by it as well.

634
00:24:10,270 --> 00:24:13,030
You know, like just get it outta
your brain, whatever that is.

635
00:24:13,030 --> 00:24:17,260
Like, I think this helps form
any solo content that you do,

636
00:24:17,650 --> 00:24:20,170
where it just gonna, it's gonna
help you clarify your thoughts

637
00:24:20,290 --> 00:24:21,490
and put 'em in a structure.

638
00:24:22,150 --> 00:24:26,050
Um, preparing for guests,
like I know you use this to

639
00:24:26,050 --> 00:24:27,820
prepare for guests like you
were kind of describing.

640
00:24:28,375 --> 00:24:31,975
Um, I do it as well, like I'll
have more, I guess, you know,

641
00:24:32,035 --> 00:24:35,515
notable type characters that
I have on the podcast that

642
00:24:35,515 --> 00:24:36,835
have like some web presence.

643
00:24:36,835 --> 00:24:38,545
We'll just say, you know,
they got news about 'em, they

644
00:24:38,545 --> 00:24:40,555
got a website and all this,
like, background research.

645
00:24:41,095 --> 00:24:44,935
I still go to, uh, Otter
usually first if I remember.

646
00:24:44,965 --> 00:24:48,025
'cause I'm not perfect either,
but like, yeah, I'll, I'll take a

647
00:24:48,025 --> 00:24:50,425
little 10 minute walk or something
around my house or outside.

648
00:24:50,575 --> 00:24:53,905
Talk about what I would like
to talk about with them.

649
00:24:54,415 --> 00:24:57,925
But then I, um, yeah, I take that
transcription from Otter Throat

650
00:24:57,925 --> 00:25:02,155
to chat GPT, and you know, to
get in the weeds on chat, GPT,

651
00:25:02,155 --> 00:25:06,265
you could even make a project in
there that has instructions around

652
00:25:06,265 --> 00:25:07,765
your podcast or your content.

653
00:25:08,185 --> 00:25:10,915
So I have one for Hustle and
Flowchart that basically says like,

654
00:25:10,915 --> 00:25:15,550
yeah, anything in this thread within
that, that, that, um, project.

655
00:25:16,450 --> 00:25:19,240
Just know that this is gonna
help me prepare or develop some

656
00:25:19,240 --> 00:25:20,590
content around the podcast.

657
00:25:20,590 --> 00:25:23,110
So it's gonna know kind of
the topics, the types of

658
00:25:23,110 --> 00:25:24,850
things I wanna talk about and
the structure of the show.

659
00:25:24,910 --> 00:25:30,190
So it'll give me some pretty damn
good outlines of the show flow.

660
00:25:30,190 --> 00:25:33,580
Also potential questions, and
then I can layer in any research

661
00:25:33,940 --> 00:25:34,960
and then just enhance it.

662
00:25:35,140 --> 00:25:36,550
Enhance it for further.

663
00:25:37,105 --> 00:25:37,495
Yeah.

664
00:25:37,720 --> 00:25:39,610
and that's usually what I'm
looking at during the show is

665
00:25:39,610 --> 00:25:43,090
something in chat, GPT or in a
dock usually pulled from there.

666
00:25:43,615 --> 00:25:43,975
Yeah.

667
00:25:44,065 --> 00:25:48,025
That's also why I love perplexity
too, is like it has that kind of,

668
00:25:48,745 --> 00:25:52,195
it will show you the resources that
it pulls from if you wanted to, if

669
00:25:52,195 --> 00:25:54,355
you wanted to search the web and
you wanted to pull stuff, I knew

670
00:25:54,355 --> 00:25:55,645
chat BT could do that as well.

671
00:25:56,395 --> 00:25:58,165
I right now I'm a huge
perplexity person.

672
00:25:58,165 --> 00:25:59,815
I also use chat Chip Petit
for a bunch of stuff too,

673
00:25:59,845 --> 00:26:03,295
but, but Perplexity has been
like, I think it, I think the

674
00:26:03,295 --> 00:26:05,635
research at Perplexity is better
than some of the other ones.

675
00:26:05,635 --> 00:26:06,895
I think Gemini's catching up.

676
00:26:07,375 --> 00:26:07,615
Yeah.

677
00:26:07,720 --> 00:26:08,080
yeah, Jim.

678
00:26:08,080 --> 00:26:09,370
And i's getting really good too.

679
00:26:09,430 --> 00:26:10,445
I mean, they're all like this.

680
00:26:10,630 --> 00:26:13,600
This is just the game with
ai, like you just gotta.

681
00:26:14,170 --> 00:26:16,480
if you, if you're beginning
this and you're like, I don't

682
00:26:16,480 --> 00:26:19,000
even know what, to just pick
one, it doesn't really matter.

683
00:26:19,060 --> 00:26:19,930
Like, just pick one.

684
00:26:19,930 --> 00:26:22,570
I would say Chate,
perplexity, Gemini.

685
00:26:22,570 --> 00:26:25,330
That's the order I would go in
as far as like popularity goes

686
00:26:25,330 --> 00:26:26,530
and what you wanna pay for.

687
00:26:26,590 --> 00:26:28,210
Like it's 20 bucks a month.

688
00:26:28,360 --> 00:26:29,050
Start free.

689
00:26:29,080 --> 00:26:30,070
Just, just do it.

690
00:26:30,070 --> 00:26:31,660
I do a lot of stuff on free chat.

691
00:26:31,840 --> 00:26:32,110
Chat,

692
00:26:32,275 --> 00:26:33,445
They all have free tears.

693
00:26:33,445 --> 00:26:33,775
Yeah.

694
00:26:34,000 --> 00:26:34,630
Exactly.

695
00:26:34,990 --> 00:26:37,930
So that's, that's something to
keep in mind too and like, and

696
00:26:37,930 --> 00:26:40,210
even as we get into the cast
magic stuff of like, yeah, cast

697
00:26:40,210 --> 00:26:42,100
Magic is another paid tool.

698
00:26:42,400 --> 00:26:45,880
Everything that we do in Cast
Magic for this show and for the

699
00:26:45,880 --> 00:26:49,870
TPE blueprint, like I do all
of that manually in chat, gt

700
00:26:49,870 --> 00:26:51,580
and perplexity for my podcast.

701
00:26:51,730 --> 00:26:55,360
So, because I look at the way,
this is how I view cast magic,

702
00:26:55,360 --> 00:26:58,180
if you're not familiar with the
tool, it's basically you can submit

703
00:26:58,180 --> 00:27:01,600
your transcript or we submit a
video, um, it transcribes the

704
00:27:01,600 --> 00:27:02,830
whole thing and then it helps us.

705
00:27:03,130 --> 00:27:06,940
Build out all of our blog posts,
titling, all that kind of stuff.

706
00:27:06,940 --> 00:27:09,610
So it's pulling directly from
that content that we submitted

707
00:27:09,730 --> 00:27:11,740
and saying, Hey, here's
what you guys talked about.

708
00:27:12,070 --> 00:27:15,550
Um, we have custom prompts
in all of those places, so

709
00:27:15,550 --> 00:27:16,960
we have like our blog posts.

710
00:27:16,960 --> 00:27:19,210
We know we want it to
be X amount of words.

711
00:27:19,210 --> 00:27:21,700
We know we want it formatted
this way, we know that it doesn't

712
00:27:21,700 --> 00:27:23,590
need to include these words.

713
00:27:23,950 --> 00:27:24,280
Right.

714
00:27:25,180 --> 00:27:26,350
So it builds that out for us.

715
00:27:26,380 --> 00:27:29,110
Titling, we have a structure
of this is how we like the

716
00:27:29,110 --> 00:27:30,400
titles of our episodes.

717
00:27:30,670 --> 00:27:33,130
It does that for us, you know,
and so all of those things,

718
00:27:33,130 --> 00:27:34,090
but it's all built in there.

719
00:27:34,120 --> 00:27:37,330
It's one click of the button
submitted, it goes off and

720
00:27:37,330 --> 00:27:38,560
does its thing in magic ai.

721
00:27:40,015 --> 00:27:42,685
I do all that manually for like my
show and some of the other shows.

722
00:27:42,685 --> 00:27:45,835
It's like I have prompts saved
and I know I can build projects.

723
00:27:46,075 --> 00:27:49,885
Um, sometimes I'm just lazy and
don't feel like it, but, but I

724
00:27:49,885 --> 00:27:53,005
can, I can have these conversations
that are a thread of like, Hey,

725
00:27:53,005 --> 00:27:56,425
it's this specific topic, it's this
specific episode, and I'll just

726
00:27:56,425 --> 00:27:58,315
manually input all of my prompts.

727
00:27:58,555 --> 00:28:03,625
And I love the canvas feature inside
of Chat GPT because I can edit it

728
00:28:03,625 --> 00:28:06,775
and I can, you know, with my own
words, my own language in there

729
00:28:06,925 --> 00:28:08,665
and I can resubmit it and say, Hey.

730
00:28:09,580 --> 00:28:10,240
Is this good?

731
00:28:10,240 --> 00:28:10,960
Did I fix it?

732
00:28:10,960 --> 00:28:12,100
Did it, does it sound better?

733
00:28:12,100 --> 00:28:13,870
And sometimes it'll say, yeah,
and sometimes it'll be like,

734
00:28:13,870 --> 00:28:15,910
actually, I think you should
change this back, or you should

735
00:28:15,910 --> 00:28:17,050
like actually adapt this.

736
00:28:17,200 --> 00:28:18,820
I see you want it more like this.

737
00:28:19,030 --> 00:28:20,140
Here's another version of it.

738
00:28:20,140 --> 00:28:20,830
You know, that kind of thing.

739
00:28:20,890 --> 00:28:23,770
But, um, anyway, so I say that
because if you don't wanna

740
00:28:23,770 --> 00:28:26,770
pay for a bunch of tools, you
could still do it for free.

741
00:28:26,770 --> 00:28:27,880
You just create some good prompts.

742
00:28:28,180 --> 00:28:31,780
Here's what I like to do for prompt
creating, not to go too off on

743
00:28:31,780 --> 00:28:33,070
the weeds, but prompt creating.

744
00:28:34,210 --> 00:28:38,470
I will do a, when I start with
a new show and we're looking at.

745
00:28:39,400 --> 00:28:40,570
What do you want for show notes?

746
00:28:40,630 --> 00:28:42,790
I'll sit down with them and we
talk about, okay, what do you,

747
00:28:43,480 --> 00:28:44,650
whose show notes do you like?

748
00:28:44,650 --> 00:28:45,100
Okay.

749
00:28:45,490 --> 00:28:46,480
Do you want it simple?

750
00:28:46,480 --> 00:28:47,230
Do you want it clean?

751
00:28:47,230 --> 00:28:48,250
How many links do you want in there?

752
00:28:48,250 --> 00:28:49,540
How many, you know,
do what do you want?

753
00:28:49,540 --> 00:28:52,420
Do you wanna push
products or promotion?

754
00:28:52,420 --> 00:28:53,950
Do you want, like, what
do you want in there?

755
00:28:53,950 --> 00:28:57,010
And so as we dial it down
more, some people like quotes

756
00:28:57,010 --> 00:29:00,760
in there personally, not a
fan of that, you know, so, but

757
00:29:00,910 --> 00:29:03,280
anyway, so we'll figure out,
here's the list of things.

758
00:29:03,850 --> 00:29:06,040
I can then go into something
like Chacha piti and I can

759
00:29:06,040 --> 00:29:08,680
say, Hey, I wanna build out
show notes for a podcast.

760
00:29:08,680 --> 00:29:10,615
I. Here's the things I want.

761
00:29:11,095 --> 00:29:15,925
Here's, you know, maybe some sample
content that I've written, um, or,

762
00:29:15,925 --> 00:29:17,515
you know, or my client has written.

763
00:29:17,515 --> 00:29:20,095
Sometimes they'll send me like, Hey,
this is what we've done in the past.

764
00:29:20,095 --> 00:29:20,875
We really like it.

765
00:29:20,875 --> 00:29:24,595
We just wanna like, update it
somewhat and just ask it questions.

766
00:29:24,595 --> 00:29:26,545
Like a normal human would
just be like, Hey, can you

767
00:29:26,545 --> 00:29:27,385
like, make this better?

768
00:29:27,385 --> 00:29:28,495
How would you make this better?

769
00:29:28,615 --> 00:29:31,765
What would the, and then you
finalize it by saying, okay,

770
00:29:31,765 --> 00:29:33,835
I really like this piece of
content that we've created.

771
00:29:34,255 --> 00:29:37,435
Make a prompt so that when I
submit a transcript to you.

772
00:29:38,065 --> 00:29:39,805
It will create show notes
that look like this.

773
00:29:40,105 --> 00:29:40,585
Yes.

774
00:29:40,975 --> 00:29:41,455
It spits it

775
00:29:41,485 --> 00:29:42,145
way to make up.

776
00:29:42,595 --> 00:29:43,735
it gives it to you.

777
00:29:43,915 --> 00:29:46,495
It will do all of that work for
you, and it'll write it in the

778
00:29:46,495 --> 00:29:47,935
language that it will understand.

779
00:29:48,385 --> 00:29:48,835
Okay.

780
00:29:49,255 --> 00:29:49,675
Done.

781
00:29:49,821 --> 00:29:50,785
And then I save that.

782
00:29:51,355 --> 00:29:51,645
Yeah.

783
00:29:51,796 --> 00:29:54,690
And then I save that and I put
it, I have a clipboard for all

784
00:29:54,690 --> 00:29:55,770
of the different shows I work on.

785
00:29:55,770 --> 00:29:56,040
Right.

786
00:29:56,040 --> 00:29:57,930
So it's like, okay, I am
working on hustle and flowchart.

787
00:29:57,930 --> 00:30:00,810
Well, I guess we have cast magic,
but I'm working on RV life.

788
00:30:00,810 --> 00:30:01,530
I'm working on.

789
00:30:02,070 --> 00:30:02,610
The ride.

790
00:30:02,610 --> 00:30:04,230
I'm working on X
homeschoolers club, right?

791
00:30:04,230 --> 00:30:07,440
I have all of these prompts
that are uniquely designed to do

792
00:30:07,440 --> 00:30:10,470
each of those shows, and I share
those with my clients as well.

793
00:30:10,470 --> 00:30:11,580
They have access to all that.

794
00:30:12,150 --> 00:30:15,930
And what's cool too is a lot of
them, I mean now Chat, GPT has

795
00:30:15,930 --> 00:30:19,230
like, you can share your thread
with people so then they can go

796
00:30:19,230 --> 00:30:20,460
and interact with it as well.

797
00:30:21,000 --> 00:30:23,340
So, you know, I have clients
that they don't want me to

798
00:30:23,340 --> 00:30:24,360
build a blog post for them.

799
00:30:24,720 --> 00:30:25,800
They wanna do it themselves.

800
00:30:25,980 --> 00:30:26,370
Great.

801
00:30:26,460 --> 00:30:27,150
Here's the link.

802
00:30:27,300 --> 00:30:28,050
You can ask it

803
00:30:28,110 --> 00:30:29,385
'em the bones of something.

804
00:30:29,895 --> 00:30:30,645
Exactly.

805
00:30:31,095 --> 00:30:33,015
So that's, you know, I

806
00:30:33,195 --> 00:30:33,585
Brilliant.

807
00:30:34,155 --> 00:30:37,575
it, it just is like a
great, it works great.

808
00:30:37,575 --> 00:30:40,725
It's, it's like one of those things,
and, and I, we can get into the

809
00:30:40,725 --> 00:30:44,325
ethics of AI if we really want to,
but I just, you know, I look at it

810
00:30:44,325 --> 00:30:46,005
like I'm submitting my own content.

811
00:30:46,005 --> 00:30:49,185
I'm not asking it to go like,
Hey, I want to copy word for

812
00:30:49,185 --> 00:30:50,595
word, this person's style.

813
00:30:50,985 --> 00:30:51,825
I wrote something.

814
00:30:51,885 --> 00:30:53,145
I'm using my stuff.

815
00:30:53,955 --> 00:30:54,975
This is my content.

816
00:30:54,975 --> 00:30:57,585
I'm just asking you to retool
it and help me make it better.

817
00:30:58,050 --> 00:31:01,020
I think that's, I mean, what
you're describing is it's not.

818
00:31:01,995 --> 00:31:05,325
It's not stealing the
creativity of the human element.

819
00:31:05,325 --> 00:31:09,615
It's, it's basically, it's helping
you just formalize it into a

820
00:31:09,615 --> 00:31:13,275
structure that you're also asking
it to do, like you're saying

821
00:31:13,275 --> 00:31:17,895
what you want and, and it's just
arranging the content that you've

822
00:31:17,895 --> 00:31:21,915
already recorded or you've provided
it in some way and, and putting

823
00:31:21,915 --> 00:31:25,785
it in a way that's gonna be, you
know, easily readable and, and

824
00:31:25,785 --> 00:31:28,125
di digested best by someone else.

825
00:31:28,155 --> 00:31:28,545
I mean, that's.

826
00:31:29,325 --> 00:31:32,235
What you described is exactly how
I make a prompt and just like I'll

827
00:31:32,235 --> 00:31:36,435
recreate that just really fast is
essentially like, and do this for

828
00:31:36,435 --> 00:31:40,785
anything in your business like
chat GPT, yet you can essentially

829
00:31:41,175 --> 00:31:42,915
describe what you're looking to do.

830
00:31:42,915 --> 00:31:45,465
You can brain dump directly in
there, or you can, you know,

831
00:31:45,465 --> 00:31:49,125
from the otter Description or
you know, transcription that

832
00:31:49,125 --> 00:31:50,595
is of whatever brain dump.

833
00:31:51,195 --> 00:31:53,745
But then it's like, yeah, you
mold it, you, you talk to it back

834
00:31:53,745 --> 00:31:56,475
and forth like a human, like you
said, just like basically keep

835
00:31:56,475 --> 00:31:59,325
refining it tighter and tighter and
tighter to the point where you're

836
00:31:59,325 --> 00:32:00,435
like, damn, that's pretty good.

837
00:32:00,855 --> 00:32:01,245
You know?

838
00:32:01,245 --> 00:32:03,825
And, and you can write in
this style of your voice or

839
00:32:03,825 --> 00:32:06,735
someone else's voice if you
want to, or make it shorter,

840
00:32:06,735 --> 00:32:08,475
concise, word length, whatever.

841
00:32:08,895 --> 00:32:12,045
And then at, at the very end
of that conversation to say.

842
00:32:12,615 --> 00:32:16,275
Now all that information that
we, you just heard me give you,

843
00:32:16,275 --> 00:32:17,835
basically make that a prompt.

844
00:32:17,835 --> 00:32:22,335
I can use it again for another
episode or whatever other purpose.

845
00:32:22,335 --> 00:32:24,825
And dude, I make so
many prompts like that.

846
00:32:24,825 --> 00:32:27,015
And then, yeah, the fact
that you're organizing it,

847
00:32:27,045 --> 00:32:29,625
you have like a playbook for
yourself and, and every client.

848
00:32:30,315 --> 00:32:30,675
Brilliant.

849
00:32:30,675 --> 00:32:32,685
And the fact that you're sharing
it with them, I think that's

850
00:32:32,685 --> 00:32:34,275
something that everyone can do.

851
00:32:34,755 --> 00:32:37,965
Because like, yeah, I think the
thing with AI is like, don't ever

852
00:32:37,965 --> 00:32:40,095
lie that you're not using ai.

853
00:32:40,095 --> 00:32:40,785
I mean, it's a tool.

854
00:32:40,995 --> 00:32:41,745
All it is is a tool.

855
00:32:41,745 --> 00:32:44,085
It's augmenting us
in a way, you know?

856
00:32:44,654 --> 00:32:46,124
I bring that up when I
talk with my clients.

857
00:32:46,124 --> 00:32:47,414
Say, Hey, I use it for this.

858
00:32:47,444 --> 00:32:49,694
I use it for X, Y, Z.
If that's an issue.

859
00:32:50,759 --> 00:32:51,809
Like, we need to talk about it.

860
00:32:51,869 --> 00:32:54,929
That's, that's just part of
now the, the business, right?

861
00:32:54,929 --> 00:32:57,479
It's like we use this,
that's why, this is why

862
00:32:57,479 --> 00:32:58,559
this is what we do with it.

863
00:32:58,559 --> 00:33:00,029
This is why we're
submitting it here.

864
00:33:00,329 --> 00:33:03,479
You know, if you don't feel
comfortable sharing it there, okay,

865
00:33:03,749 --> 00:33:06,959
that's fine, but like I need to
know so that we can change things

866
00:33:06,959 --> 00:33:07,919
up, but we can do it differently.

867
00:33:08,399 --> 00:33:09,179
What does it look like?

868
00:33:09,509 --> 00:33:13,529
You know, so I just say that to
say, 'cause I have a lot of friends,

869
00:33:13,529 --> 00:33:16,319
we talked about music business,
you know, I, I have friends who

870
00:33:16,319 --> 00:33:19,049
are artists and creatives and
like, it's a big threat to them

871
00:33:19,049 --> 00:33:20,009
and they're very scared by it.

872
00:33:20,069 --> 00:33:23,129
So having those conversations with
people is very important right now.

873
00:33:23,489 --> 00:33:26,399
Um, and just don't like, shove
it down their throat just, just

874
00:33:26,399 --> 00:33:27,299
to shove it down their throat.

875
00:33:27,299 --> 00:33:28,859
Like let people get their.

876
00:33:29,654 --> 00:33:32,264
Naturally, you know, a lot of
the people I work with, they

877
00:33:32,264 --> 00:33:34,394
were handwriting their show notes
before and now they're like,

878
00:33:34,424 --> 00:33:35,744
oh, I can do it so much faster.

879
00:33:35,894 --> 00:33:37,814
And yeah, they're still gonna go
in and tweak it 'cause they enjoy

880
00:33:37,814 --> 00:33:40,694
writing, but they're like, I can
over already have submitted all of

881
00:33:40,694 --> 00:33:44,144
my stuff and it just gives me the
outline and take it and run with it.

882
00:33:44,189 --> 00:33:45,389
And that's the key thing.

883
00:33:45,419 --> 00:33:45,689
Yeah.

884
00:33:45,689 --> 00:33:49,529
It's like there's a, I think the
creative side, I definitely, you

885
00:33:49,529 --> 00:33:53,639
know, I, I would probably argue
that a lot of people got lazy or

886
00:33:53,639 --> 00:33:56,639
like, there's, I mean, there's
also a new wave of creativity.

887
00:33:56,639 --> 00:33:59,219
You can't argue that it's
not a different form of

888
00:33:59,399 --> 00:34:01,109
art, of some sort, whatever.

889
00:34:01,109 --> 00:34:04,259
I mean, I'm not gonna, you
know, I'm not the one to debate

890
00:34:04,259 --> 00:34:08,039
that because I'm, that's not my
lifestyle of, of creating art, but.

891
00:34:08,579 --> 00:34:10,919
It's definitely a threat,
but at the same time it opens

892
00:34:10,919 --> 00:34:14,309
up a lot of opportunities
just like any new tool does.

893
00:34:14,369 --> 00:34:18,659
So yeah, it's the whole thing like
start adapting at least your, your

894
00:34:18,809 --> 00:34:22,289
other pro whatever process you can,
and know that AI can be a tool to

895
00:34:22,289 --> 00:34:23,459
enhance what you're already doing.

896
00:34:23,969 --> 00:34:27,179
Yeah, absolutely know, know
when to be human and know

897
00:34:27,179 --> 00:34:28,139
when to use a computer.

898
00:34:28,139 --> 00:34:30,089
That's kind of, that's
the way I kind of look at

899
00:34:30,089 --> 00:34:31,469
it is like, is like that.

900
00:34:31,649 --> 00:34:34,799
So, um, I don't know, do you want
me to jump back into cast magic

901
00:34:34,799 --> 00:34:35,939
of kind of like what we do there?

902
00:34:35,939 --> 00:34:36,989
I mean, I kind of explained it,

903
00:34:37,109 --> 00:34:38,399
You kinda, you got it, man.

904
00:34:38,399 --> 00:34:41,849
And, and you know, there's, we've
talked about cast magic before

905
00:34:41,849 --> 00:34:44,759
in the episodes too, so you can
always, you know, search in the

906
00:34:44,759 --> 00:34:46,289
search bar, look for cast magic.

907
00:34:46,349 --> 00:34:48,449
Um, and talked about that.

908
00:34:48,719 --> 00:34:52,619
I would say, let's see, like, just
to kinda wrap this up, because

909
00:34:52,889 --> 00:34:55,919
you could scale this up or down,
like you could do this as a solo.

910
00:34:56,264 --> 00:34:57,344
Content creator.

911
00:34:57,764 --> 00:35:01,034
And also if you have a small
team, obviously you can share,

912
00:35:01,094 --> 00:35:04,124
you know, like chat, GBT like you
said, you can share, uh, threads,

913
00:35:04,184 --> 00:35:07,634
um, could, you could, uh, you
know, pair up on the account even,

914
00:35:07,634 --> 00:35:09,524
you know, like there's ways to
have business account on there.

915
00:35:09,584 --> 00:35:13,154
Um, whatever it is, cast magic
and, you know, get them in there.

916
00:35:13,484 --> 00:35:15,314
And I would say start
training others.

917
00:35:15,374 --> 00:35:19,334
That's, I think that's my, my tip
for anybody creating contents.

918
00:35:19,334 --> 00:35:22,214
Like get good at the process
yourself, just to understand

919
00:35:22,214 --> 00:35:24,344
it and get your flow, but like.

920
00:35:25,079 --> 00:35:27,149
You know, as long as
you can afford it.

921
00:35:27,779 --> 00:35:33,059
I've just, I've just try to have
others help, like, support you in

922
00:35:33,059 --> 00:35:36,419
doing the, the production stuff
and all that so you can focus on

923
00:35:36,419 --> 00:35:38,069
really generating the best content.

924
00:35:38,099 --> 00:35:38,519
And,

925
00:35:39,359 --> 00:35:41,969
you know, again, it totally
depends on your situation, your

926
00:35:41,969 --> 00:35:43,349
business, whatever you got going on.

927
00:35:43,349 --> 00:35:43,709
But

928
00:35:44,234 --> 00:35:46,724
Well, can I, can I add something
to that too, as like a solo

929
00:35:46,724 --> 00:35:51,164
creator, like my podcast is edited,
produced, recorded, all of it is me.

930
00:35:51,479 --> 00:35:51,899
Yeah.

931
00:35:52,589 --> 00:35:56,459
I started off very much like, okay,
I gotta be on all these platforms.

932
00:35:56,459 --> 00:35:57,689
I gotta do all of this stuff.

933
00:35:57,689 --> 00:35:59,069
I gotta make crazy thumbnails.

934
00:35:59,069 --> 00:36:00,269
I gotta do all of these things.

935
00:36:00,329 --> 00:36:03,659
And when I really scaled it down
and I said, no, I'm gonna do what

936
00:36:03,659 --> 00:36:04,889
I have the time to do right now.

937
00:36:04,919 --> 00:36:07,379
This is a, for me, it's
not about making money.

938
00:36:07,379 --> 00:36:08,579
It's, it's a labor of love.

939
00:36:08,579 --> 00:36:08,999
Yeah, of course.

940
00:36:08,999 --> 00:36:11,369
I would love it to make
money someday, but it's not

941
00:36:11,369 --> 00:36:12,089
where it's at right now.

942
00:36:12,209 --> 00:36:13,019
That's okay.

943
00:36:13,540 --> 00:36:15,952
What I look at is I go, am
I having fun doing this?

944
00:36:16,042 --> 00:36:17,932
And then what are the things
that I want to add to it?

945
00:36:18,112 --> 00:36:19,942
I added so many things so quickly.

946
00:36:19,942 --> 00:36:20,782
I did a book club.

947
00:36:20,782 --> 00:36:22,162
I burned out of doing a book club.

948
00:36:22,162 --> 00:36:23,992
I was like really
struggling doing content.

949
00:36:23,992 --> 00:36:25,342
I was like, six months into it.

950
00:36:25,852 --> 00:36:30,352
Like that was not a good, it wasn't
a good look to be honest, but

951
00:36:30,352 --> 00:36:32,632
what I've realized is I'm like, oh
yeah, no, I'm just gonna tack on

952
00:36:32,632 --> 00:36:36,592
the things that like, I'm good at
doing X, Y, z, I've got that down.

953
00:36:36,622 --> 00:36:37,852
Now we're gonna add the next thing.

954
00:36:37,912 --> 00:36:39,742
And so I, I'm starting much more.

955
00:36:40,237 --> 00:36:43,537
Simply from a perspective of like,
I don't have a Facebook page, I

956
00:36:43,537 --> 00:36:45,217
have a few social media accounts.

957
00:36:45,217 --> 00:36:47,647
I don't post on all of 'em,
I just have the handles, you

958
00:36:47,647 --> 00:36:49,867
know, but I'm like, okay, I'm
enjoying this one right now.

959
00:36:50,077 --> 00:36:51,097
I'm gonna focus there.

960
00:36:51,397 --> 00:36:55,657
Um, but the main priority is get the
podcast out and get it on YouTube.

961
00:36:55,747 --> 00:36:57,457
Those are the my two
focuses right now.

962
00:36:57,757 --> 00:37:00,127
Um, and then I have a newsletter
and those are the three things

963
00:37:00,127 --> 00:37:02,317
that I really enjoy for my show.

964
00:37:02,317 --> 00:37:04,867
It's just like, those
are my weekly tasks.

965
00:37:05,047 --> 00:37:07,297
Those three, nothing else matters.

966
00:37:08,167 --> 00:37:10,477
We'll get there someday when I've
got a team that we could be on,

967
00:37:10,477 --> 00:37:13,567
like all of the social medias and we
can be putting out crazy blog posts

968
00:37:13,567 --> 00:37:14,677
and we can do all that other stuff.

969
00:37:14,677 --> 00:37:18,667
But I just, I had to simplify it and
just be like, okay, let's do this.

970
00:37:18,697 --> 00:37:19,177
First

971
00:37:19,642 --> 00:37:21,202
what are you using
for your newsletter?

972
00:37:21,757 --> 00:37:22,747
I use BeeHiiv.

973
00:37:23,107 --> 00:37:26,497
So yeah, that was a recommendation
I think from you or Matt

974
00:37:26,497 --> 00:37:29,137
Wolf, and it is super simple.

975
00:37:29,497 --> 00:37:30,907
It's super cheap, it's free.

976
00:37:30,907 --> 00:37:31,567
They have a free tier.

977
00:37:31,987 --> 00:37:33,847
Um, up to like so many subscribers.

978
00:37:34,147 --> 00:37:38,317
But, um, even like I did the,
the test of like the paid tools.

979
00:37:38,317 --> 00:37:39,487
The paid tools are really cool.

980
00:37:39,487 --> 00:37:42,667
You can do some of the things
that I was wanting to pull my

981
00:37:42,667 --> 00:37:45,277
audience and do things like
that, but it's really cool.

982
00:37:45,277 --> 00:37:46,507
It's just, it's very fun.

983
00:37:46,507 --> 00:37:48,427
You can build out a
template inside of there.

984
00:37:48,637 --> 00:37:51,457
I'm gonna be honest, they don't push
a whole lot of like, AI stuff inside

985
00:37:51,457 --> 00:37:54,247
of it, which was refreshing, right?

986
00:37:54,247 --> 00:37:57,007
Like, I can go in and, and
it is like, I can write my.

987
00:37:57,667 --> 00:37:58,507
My post.

988
00:37:58,867 --> 00:38:01,417
Um, and it's not coming through and
saying, Hey, we, we think you could,

989
00:38:01,597 --> 00:38:03,037
you know, change this and whatever.

990
00:38:03,037 --> 00:38:04,357
Like, nope.

991
00:38:04,417 --> 00:38:05,467
It just is what it is.

992
00:38:05,917 --> 00:38:08,617
Um, but you can build out all
the widgets and all the fun stuff

993
00:38:08,617 --> 00:38:12,157
inside of a, you know, what an
email newsletter looks like and

994
00:38:12,157 --> 00:38:13,357
it builds you a website as well.

995
00:38:13,357 --> 00:38:17,587
So also like I have a website with
all the back issues of my podcast.

996
00:38:17,587 --> 00:38:17,917
Um.

997
00:38:18,167 --> 00:38:18,587
Mm-hmm.

998
00:38:19,102 --> 00:38:20,032
And it's really simple.

999
00:38:20,032 --> 00:38:21,502
I'm, I'm learning it as I go.

1000
00:38:21,502 --> 00:38:24,262
So it's really just, it's a
labor of love, of like, Hey,

1001
00:38:24,322 --> 00:38:25,492
weekly, it's a reminder.

1002
00:38:25,492 --> 00:38:26,482
Go listen to my show.

1003
00:38:26,482 --> 00:38:27,652
It dropped the other day.

1004
00:38:27,742 --> 00:38:29,332
Also, like, here's the
things I'm listening to,

1005
00:38:29,332 --> 00:38:30,532
here's the things I'm doing.

1006
00:38:30,952 --> 00:38:31,732
It's very personal.

1007
00:38:31,792 --> 00:38:32,782
It's just, you know,

1008
00:38:32,872 --> 00:38:33,142
it's just

1009
00:38:33,252 --> 00:38:33,592
the point.

1010
00:38:33,937 --> 00:38:35,527
And I think like creators.

1011
00:38:35,557 --> 00:38:35,737
Yeah.

1012
00:38:35,767 --> 00:38:36,277
Beehive.

1013
00:38:36,277 --> 00:38:39,577
I'm honestly probably gonna move
my stuff to Beehive just because

1014
00:38:39,577 --> 00:38:41,347
it's made for the newsletter thing.

1015
00:38:41,857 --> 00:38:43,897
Um, yeah, I know Matt.

1016
00:38:43,927 --> 00:38:44,527
Yeah, Matt Wolf.

1017
00:38:44,527 --> 00:38:46,747
He does, I believe he's,
yeah, he's still using it.

1018
00:38:47,047 --> 00:38:51,067
I mean, I haven't interviewed,
uh, Joe Stolte, who, uh, I think

1019
00:38:51,067 --> 00:38:54,097
might be the episode before
this one, but he has daily ai.

1020
00:38:54,397 --> 00:38:54,937
Yeah.

1021
00:38:54,967 --> 00:38:58,057
And he said straight up, like
he has a whole email, uh,

1022
00:38:58,087 --> 00:39:01,567
platform, but he's like, it's
not made for creators like this.

1023
00:39:01,567 --> 00:39:03,277
He's like, beehive's
the way to go for it.

1024
00:39:03,277 --> 00:39:03,577
So.

1025
00:39:03,952 --> 00:39:06,472
Yeah, and they have a bunch of
integrations too, of like if

1026
00:39:06,472 --> 00:39:09,712
you do wanna get paid or like
that their, the way their ads

1027
00:39:09,712 --> 00:39:13,342
work is really cool, like I see,
like I can advertise for mats.

1028
00:39:13,657 --> 00:39:15,067
Uh, newsletter if I want to.

1029
00:39:15,367 --> 00:39:18,637
Um, and it shows me how much
I would get paid per open

1030
00:39:18,637 --> 00:39:19,477
and, and all that stuff.

1031
00:39:19,477 --> 00:39:22,867
It's pretty transparent and it,
it feels, it feels really cool.

1032
00:39:23,047 --> 00:39:24,697
Um, so I don't know.

1033
00:39:24,697 --> 00:39:25,567
I'm just experimenting.

1034
00:39:25,567 --> 00:39:26,737
I'm having fun with it, you know.

1035
00:39:27,112 --> 00:39:27,832
I dig it, man.

1036
00:39:27,862 --> 00:39:31,072
I mean, well, and I think this
is a good way to just tie it up.

1037
00:39:31,072 --> 00:39:33,442
And I like how you said like,
you don't need to be everywhere.

1038
00:39:33,922 --> 00:39:35,302
Um, and I would agree with that.

1039
00:39:35,302 --> 00:39:37,672
I probably, yeah, I should have said
that as well at the beginning, but

1040
00:39:37,672 --> 00:39:39,112
it's like, make sure you capture it.

1041
00:39:39,202 --> 00:39:39,412
Yeah.

1042
00:39:39,412 --> 00:39:42,982
Because you never know, uh,
what, but like, either way you

1043
00:39:42,982 --> 00:39:46,342
want to capture great quality,
um, video as part of it.

1044
00:39:46,342 --> 00:39:48,652
You know, you might not even be
in the video yet, but it's like,

1045
00:39:48,652 --> 00:39:49,942
capture the video, just like.

1046
00:39:50,422 --> 00:39:53,452
Get yourself, you have all the tools
like your phone, like you said.

1047
00:39:54,052 --> 00:39:56,512
Um, just capture
good enough video and

1048
00:39:56,812 --> 00:39:57,382
exactly.

1049
00:39:57,502 --> 00:40:00,112
10 80 P, 10 80 p and above.

1050
00:40:00,607 --> 00:40:01,027
You're good.

1051
00:40:01,027 --> 00:40:02,617
Even seven 20, you'll be okay.

1052
00:40:02,647 --> 00:40:05,827
But yeah, you talked about, you
hit on really quick, like just

1053
00:40:05,827 --> 00:40:08,707
to give people like the quick,
like here's what's happening in

1054
00:40:08,707 --> 00:40:11,767
the creator space right now of
like, YouTube has announced that

1055
00:40:11,767 --> 00:40:16,147
like they, their highest watch
levels come from smart TVs now.

1056
00:40:16,237 --> 00:40:18,727
So that's something to keep in
mind when you're making content.

1057
00:40:18,907 --> 00:40:21,187
Also, like keep in mind
YouTube is the second biggest

1058
00:40:21,187 --> 00:40:22,177
search engine in the world.

1059
00:40:22,297 --> 00:40:22,657
Okay?

1060
00:40:22,777 --> 00:40:25,867
So like, you want your shit
there, it doesn't matter, um,

1061
00:40:25,927 --> 00:40:28,987
what you make, you probably
want it there, but also from

1062
00:40:28,987 --> 00:40:30,127
a podcasting perspective.

1063
00:40:30,532 --> 00:40:31,522
They are number one.

1064
00:40:31,882 --> 00:40:34,852
They, in February, they announced
that they had a billion streams

1065
00:40:34,852 --> 00:40:37,972
or watches or however they
calculate it, but a billion

1066
00:40:39,142 --> 00:40:41,902
consumption hours of podcasts.

1067
00:40:42,082 --> 00:40:43,042
That's insane.

1068
00:40:43,072 --> 00:40:44,362
It beat out every other platform.

1069
00:40:44,362 --> 00:40:46,522
They're now number one,
Spotify's number two, and apple's

1070
00:40:46,522 --> 00:40:48,622
number three like you have.

1071
00:40:48,652 --> 00:40:50,422
These are important things to know.

1072
00:40:50,422 --> 00:40:53,182
If you wanna be a content creator,
where are the most people at?

1073
00:40:53,512 --> 00:40:56,062
Of course, there's always
riches in going and finding the

1074
00:40:56,062 --> 00:40:59,092
platforms that there's a really
solid audience there that's.

1075
00:40:59,557 --> 00:41:02,360
You know, smaller, but, you
should just keep that in mind.

1076
00:41:02,390 --> 00:41:04,640
Just know that that
is, that is what it is.

1077
00:41:04,670 --> 00:41:08,360
And then from a Spotify perspective,
they are leaning heavily into video.

1078
00:41:08,360 --> 00:41:10,760
They're leaning heavily
into the creator economy.

1079
00:41:10,790 --> 00:41:15,080
They are going to build out, it
looks like, this is my hypothetical,

1080
00:41:15,260 --> 00:41:17,780
but it looks like they're going
to build out what is gonna be

1081
00:41:17,780 --> 00:41:20,270
like the next YouTube potentially.

1082
00:41:20,450 --> 00:41:20,570
I

1083
00:41:20,645 --> 00:41:21,395
I could see that.

1084
00:41:21,485 --> 00:41:23,915
Yeah, they've been, they've
been pushing for it for a

1085
00:41:23,915 --> 00:41:26,675
Little while now, and like
you said, yeah, they got a,

1086
00:41:26,765 --> 00:41:28,355
the podcaster thing, you know.

1087
00:41:28,940 --> 00:41:32,240
They made a big push for
audio now video rolling out

1088
00:41:32,240 --> 00:41:34,460
already ad platform as well.

1089
00:41:34,550 --> 00:41:37,220
So, yeah, I, I think
those are the top.

1090
00:41:37,280 --> 00:41:37,670
Yeah.

1091
00:41:37,775 --> 00:41:40,865
both of them are committed
to providing new tools.

1092
00:41:40,955 --> 00:41:42,545
YouTube, I think has a better, uh.

1093
00:41:43,175 --> 00:41:46,355
Monetization strategy, but
they are rolling out brand

1094
00:41:46,355 --> 00:41:49,625
new tools to podcasters, to
video creators all of the time,

1095
00:41:49,865 --> 00:41:51,335
creating new ways to monetize.

1096
00:41:52,085 --> 00:41:54,365
If you are a course creator,
they're launching a whole platform

1097
00:41:54,365 --> 00:41:55,415
to do that inside of YouTube.

1098
00:41:55,415 --> 00:41:58,385
Like there, it's just, and,
and YouTube, I look at it is

1099
00:41:58,385 --> 00:42:04,295
like, it is your own personal,
like direct TV in a sense where

1100
00:42:04,295 --> 00:42:06,095
like your YouTube channel.

1101
00:42:06,155 --> 00:42:08,615
It can be everything
that you want it to be.

1102
00:42:09,065 --> 00:42:12,215
Your main videos, your
podcast, your short content.

1103
00:42:12,215 --> 00:42:13,265
You have written content.

1104
00:42:13,265 --> 00:42:16,295
Now you can put paid content, you
can have membership in there, like

1105
00:42:16,295 --> 00:42:18,155
you can do a lot inside of YouTube.

1106
00:42:19,475 --> 00:42:21,395
I just, you know, you
don't have to rethink the

1107
00:42:21,395 --> 00:42:22,625
wheel too much, just like,

1108
00:42:23,735 --> 00:42:24,005
Just,

1109
00:42:24,155 --> 00:42:25,595
like figure out what you wanna make.

1110
00:42:25,835 --> 00:42:27,425
Like going back to the
beginning, figure out what you

1111
00:42:27,425 --> 00:42:30,425
wanna make and the modality
you wanna make it and find the

1112
00:42:30,425 --> 00:42:31,385
platform that works for you.

1113
00:42:31,820 --> 00:42:32,240
Yeah.

1114
00:42:32,300 --> 00:42:35,120
And be consistent, you know,
keep going out there and because

1115
00:42:35,180 --> 00:42:37,820
yeah, there's there cool stuff
happens when you put yourself

1116
00:42:37,820 --> 00:42:40,940
out there, we'll just say
that and connections happen.

1117
00:42:40,940 --> 00:42:44,420
Someone will just help you out, get
you in front of an audience, maybe

1118
00:42:44,420 --> 00:42:48,740
hook you up some sponsors or some
way that, um, that you thought was

1119
00:42:48,740 --> 00:42:50,090
probably impossible, but it's not.

1120
00:42:50,720 --> 00:42:52,640
But you gotta, you gotta
just put yourself out there.

1121
00:42:52,880 --> 00:42:53,060
So.

1122
00:42:53,180 --> 00:42:53,750
exactly.

1123
00:42:54,320 --> 00:42:54,740
Cool.

1124
00:42:55,070 --> 00:42:57,440
Well, dude, I don't know if
there's anything, uh, well

1125
00:42:57,830 --> 00:43:00,560
shout out because I know you're
helping a lot of cool people out.

1126
00:43:00,590 --> 00:43:04,910
And, um, a common question I
get is like, Hey, who, who?

1127
00:43:05,210 --> 00:43:07,310
Alright, how do you do your
podcast and all this stuff?

1128
00:43:07,310 --> 00:43:10,160
I'm like, well, I, I don't,
I, I, I show up and talk

1129
00:43:11,300 --> 00:43:12,500
and I like it that way.

1130
00:43:12,620 --> 00:43:15,800
But Jacob's a man, Jacob's a
man behind the scenes doing

1131
00:43:15,800 --> 00:43:18,080
all this for not only my show,
but others, like you said.

1132
00:43:18,440 --> 00:43:21,890
Um, but how, how can they
contact you and, and potentially

1133
00:43:21,920 --> 00:43:23,660
maybe sync up with you somehow?

1134
00:43:24,020 --> 00:43:24,500
Absolutely.

1135
00:43:24,500 --> 00:43:27,860
So on all the social platforms, it's
just the Jacob Gooden last name is

1136
00:43:27,860 --> 00:43:32,810
G-O-O-D-E-N, and it's Jacob spelled
with C, not a k. Um, but yeah.

1137
00:43:32,810 --> 00:43:35,390
And if, uh, if people wanna
reach out to me, it's the

1138
00:43:35,390 --> 00:43:36,920
Jacob gooden@gmail.com.

1139
00:43:37,130 --> 00:43:38,990
I was gonna say too, for
your listeners, like.

1140
00:43:39,365 --> 00:43:42,815
If you guys want an hour of of
coaching, I'm giving away free,

1141
00:43:42,875 --> 00:43:46,025
free slots for the first five
people who email me wanting it.

1142
00:43:46,415 --> 00:43:48,485
I'll sit down with you for
an hour over a Zoom call.

1143
00:43:48,485 --> 00:43:49,505
We'll chat about what you're doing.

1144
00:43:50,525 --> 00:43:53,285
Just what, let's throw spaghetti
at the wall together, right?

1145
00:43:53,285 --> 00:43:56,195
If you want help with the script,
if you want help understanding how

1146
00:43:56,195 --> 00:43:59,195
to get your podcast posted, whatever
it is, like we can chat about it.

1147
00:43:59,405 --> 00:44:00,755
Um, hopefully I can be of help.

1148
00:44:01,025 --> 00:44:03,335
Uh, and if not, maybe I can
point you in the right direction.

1149
00:44:03,605 --> 00:44:06,245
Um, but yeah, so if you want
that the first five people

1150
00:44:06,245 --> 00:44:08,225
who shoot me an email saying
they want that, awesome.

1151
00:44:08,465 --> 00:44:09,275
Even if you.

1152
00:44:09,875 --> 00:44:12,155
Or if you're after that, if you
still want it, we, we can chat.

1153
00:44:12,215 --> 00:44:13,025
We'll, we'll still chat.

1154
00:44:13,325 --> 00:44:15,095
Um, but, uh, yeah, so there's that.

1155
00:44:15,095 --> 00:44:17,315
And then I'm gonna do
selfish plug my podcast,

1156
00:44:17,315 --> 00:44:18,335
the Ex Homeschoolers Club.

1157
00:44:18,575 --> 00:44:19,655
I'm gonna link it in the show notes.

1158
00:44:19,685 --> 00:44:22,655
'cause you know, I, I really,
Joe, everyone thinks Joe

1159
00:44:22,655 --> 00:44:23,765
runs the show over here.

1160
00:44:23,795 --> 00:44:25,505
I I really am the one
who runs the show.

1161
00:44:25,895 --> 00:44:26,225
Uh,

1162
00:44:26,780 --> 00:44:27,200
you're right.

1163
00:44:27,320 --> 00:44:27,560
Yeah.

1164
00:44:27,560 --> 00:44:28,040
Don't lie.

1165
00:44:28,430 --> 00:44:29,240
Um, no.

1166
00:44:29,240 --> 00:44:32,060
Link your and, and shout out
your email one more time and,

1167
00:44:32,255 --> 00:44:33,155
the Jacob Gooden.

1168
00:44:33,485 --> 00:44:37,325
Just the Jacob gooden@gmail.com
and uh, yeah, reach out to me.

1169
00:44:37,445 --> 00:44:39,875
I'm, I'm always down to
answer questions and chat and

1170
00:44:40,055 --> 00:44:41,135
we'll jump on a Zoom call.

1171
00:44:41,135 --> 00:44:43,745
We'll email what we'll text,
whatever, whatever works for you.

1172
00:44:43,745 --> 00:44:44,585
We will make it work.

1173
00:44:44,870 --> 00:44:45,230
Cool.

1174
00:44:45,260 --> 00:44:47,240
So yeah, link, we'll link
that up and hopefully people

1175
00:44:47,240 --> 00:44:48,320
have stayed to the very end.

1176
00:44:48,320 --> 00:44:51,260
But either way, like you'll
make it apparent, make sure it's

1177
00:44:51,260 --> 00:44:54,740
apparent in the email or not
the email in the, um, blog post.

1178
00:44:55,610 --> 00:44:57,530
All right, man, I think
my brain's starting to go.

1179
00:44:57,975 --> 00:45:00,110
This is, this is great.

1180
00:45:00,110 --> 00:45:01,130
I appreciate you, dude.

1181
00:45:01,190 --> 00:45:04,550
Um, all the work and everything
and you making me smarter, at least

1182
00:45:04,550 --> 00:45:09,290
at look smarter on the outside
through your, your wizard editing.

1183
00:45:09,320 --> 00:45:09,680
So,

1184
00:45:10,370 --> 00:45:10,550
Yeah.

1185
00:45:10,550 --> 00:45:11,180
Well, thank you.

1186
00:45:11,180 --> 00:45:14,420
I mean, I, I have loved working
for you and I think the greatest

1187
00:45:14,420 --> 00:45:17,030
thing about working, I, I
choose who I work with very

1188
00:45:17,030 --> 00:45:19,700
strategically, and that is, I like
people I can collaborate with.

1189
00:45:19,790 --> 00:45:23,030
And you said it earlier, finding
those people who, even if you

1190
00:45:23,030 --> 00:45:25,760
don't necessarily work for them
or work with them, like you just,

1191
00:45:25,790 --> 00:45:29,690
there's a collaborative spirit
that we can, we can share, right.

1192
00:45:29,690 --> 00:45:32,480
And it's like, let's just push each
other to be better and, you know.

1193
00:45:32,975 --> 00:45:33,815
And we get better.

1194
00:45:33,875 --> 00:45:35,225
That's just how it works.

1195
00:45:36,125 --> 00:45:36,785
We have fun.

1196
00:45:37,055 --> 00:45:37,685
Exactly.

1197
00:45:38,045 --> 00:45:39,095
That's the whole point, right?

1198
00:45:39,095 --> 00:45:39,875
Is have fun.

1199
00:45:40,205 --> 00:45:40,715
Yeah.

1200
00:45:40,775 --> 00:45:43,325
Oh dude, I, trust me, I was
in a hustle mode for a while

1201
00:45:43,325 --> 00:45:44,375
and it was just not fun.

1202
00:45:44,375 --> 00:45:45,335
I'm like, what the hell?

1203
00:45:45,335 --> 00:45:46,775
And then finally
came outta that fog.

1204
00:45:46,775 --> 00:45:48,185
I'm like, yeah, that was stupid.

1205
00:45:48,695 --> 00:45:49,685
It's like life is short.

1206
00:45:49,685 --> 00:45:52,835
Like choose what you wanna do
and it better be having fun or

1207
00:45:52,835 --> 00:45:54,275
interesting you in some way.

1208
00:45:54,335 --> 00:45:56,645
But, so make content
like that, y'all too.

1209
00:45:56,975 --> 00:45:58,775
Like do something
that jazzes you up.

1210
00:45:58,775 --> 00:45:59,705
I think that's the big thing.

1211
00:46:00,245 --> 00:46:01,445
Yeah, absolutely.

1212
00:46:01,955 --> 00:46:02,405
cool.

1213
00:46:02,495 --> 00:46:02,975
All right man.

1214
00:46:03,125 --> 00:46:03,515
Thank you.

1215
00:46:03,515 --> 00:46:04,025
Thank you.

1216
00:46:04,030 --> 00:46:04,400
Thank you.

1217
00:46:04,445 --> 00:46:06,365
Everybody watching,
listening Till next time.