Are you thinking about creating a podcast or a YouTube channel

and maybe you're overwhelmed.

I mean, where do you start?

Is it the content, the gear, the tools, uh, hitting the

record button today, we're gonna break all that down.

I brought my producer, Jacob Gooden onto this podcast.

He's the one that literally when I hit stop, he just

makes the magic work.

So he is gonna break it all down and he is gonna simplify it,

and you're gonna have a plan.

So let's dive in.

All right, we're doing this again.

Professor Gooden.

I dunno why I called you professor, but the homeschool,

my maestro himself.

Uh, no.

Uh, we're doing this again.

Uh, this is what, second time I think, or maybe third you've been

on.

Yeah.

Second time, I'm like, okay, so you are the man behind the

scenes of at least my show.

But you are front and center of your own show and you help

so many other folks with their podcasts and, and YouTube content.

So Jacob Gooden everyone just gotta bring you back because

yeah, you literally run the operations after I. Hit stop

on recording here with people.

And, um, you, and obviously you know, Brooke and Katie all collab

together, but you're the, you're the guy who's basically looking at

this God awful footage sometimes.

No, I'm just kidding.

You're like

going through it.

bad.

But yeah, no, I, I love to chat with you because you, you're in

the weeds of what the latest and greatest is in terms of podcast

production, YouTube production, even the marketing side too.

Like what these platforms like YouTube, Spotify, apple and

Beyond are all doing, but also the tools like smart tools

like Descript and Cast Magic.

And I know you're using Delphi for some stuff and probably other

ones, I don't know Opus, but like.

I guess like how, how are you feeling?

Uh, the, I don't know, like, uh, where are you at with

things right now, Jacob?

Well, I'll tell you this, Joe, it's never been easier

to be a content creator.

That was like the time, but it's overwhelming because there's like

1,000,000,001 options of like, you could do this and you could do that.

Is it a TikTok show?

Is it a, is it a podcast?

Is it a YouTube channel?

Like what, what is it that you want to create?

What is it that you want to be as a creator?

And so, yeah, it's like overwhelming.

So hopefully.

I can maybe shed some light on like, Hey, you're thinking this line.

Maybe we should, maybe we should head down this direction.

That's kind of hopefully what I can do.

That's, I don't know, that's what I like to do is just throw ideas at

the wall and be like, okay, let's, let's see what sticks and I think

this is the best place for it.

You know?

Well I think we both, yeah, you got great perspective.

'cause you work with a ton of clients, like ranging from, well,

myself for like, what, six years?

I don't know how long it's

It is.

Yeah.

I mean, I got started with you and Matt back, back in the day.

That was six years ago, but yeah, I. I run the gamut now.

I was like, I work on an RV podcast, I work on a lacrosse podcast.

I have my podcast.

It's all about being an an a homeschool kid.

Um, dating, we just launched the TPE podcast on

therapeutic plasma exchange.

Like the, you know, it runs the gamut of like,

anything and everything.

I worked in Web3 in tech and, you know, comedy and, you know, so

it's a little bit of everything.

And that's the thing, it's like you have a music background,

so you're a creative yourself.

You've uh, you've been in the barbecue space.

I just always gotta bring up barbecue because I love it.

I'll be in Texas next week, so I'm definitely getting some, uh,

get some brisket.

Heck yeah, I know my spots, but yeah, like I, I like

the conversations you and I have about the media.

You made a great point, which I want to go through, is like,

it's never been an easier time to actually create content and

make something of yourself.

You know, put your voice out there.

There's so many different mediums now, like.

New ones, existing ones that are kind of having new shape shifter

moments, you know, like podcasts, going to YouTube for instance.

You have great insights there.

But also, um, like the why, because that, that's like, you see

the spectrum of different shows.

You have your own show.

It's like, oh, why even do this?

Like, why would you have this?

Or, and like, how can it look like, how can it be packaged up and done

consistently for the right reasons?

So I kinda wanna just talk about that.

Maybe we start there is.

Yeah,

Yeah, I don't know where, where you want to pick up there.

Yeah.

I think the why is really interesting because for, I mean,

since before I even worked for you, I, I was like, I'm gonna

have a podcast, and I bought the microphone and I sat on it

for, I mean, what, five years?

Something cra I mean, it was longer than that.

I had it before.

I sat on it for like seven years just thinking about like,

what do I want my show to be?

I came up with all these ideas, I could do this, I could do that.

I was like relating into the music industry, so I

was like, I'll do music.

Industry news.

And then I started working for you and I was like, I

could do editor type stuff.

And then, um, during COVI, I had this idea.

I I, I got lonely during covid, like most of us did.

And, um, and I started having conversations

with childhood friends.

We all grew up homeschooled.

And we would have these conversations about like, what it

was like growing up like that and then now being an adult and what's

changed and who are we as people now and, and, and all this stuff.

And so within that, it sparked this idea of like.

Oh, this might be the thing.

This might be the podcast.

Right?

And then it was like, okay, what's the intentionality behind it?

Because I don't wanna just like.

Be a bunch of people just sitting on a couch like

yapping about nothing, right?

Like we need to have some kind of driving factor for it.

And so it, it kinda was like, okay, well let's think about that.

And it took another four or something years to,

to like flesh it out.

But it, you know, I took way too long doing this.

I'll just, I'll just be honest.

Um,

It happens.

but, but it kind of landed on this space of like, okay,

I wanna talk about the good, the bad and the ugly of

homeschooling and what that means.

And I wanna share individual stories.

About your experience, um, what it was like back then, what it's

like today, how it's shaped you into the person you are today

with the intention of like, yeah, it's like a support group for

other people who went through that, but also for people who

are currently going through that.

Okay.

Does it get better?

Are you having a tough time for parents?

Kind of looking at it and making decisions.

I've interviewed my parents and we've talked about the, the

mistakes they made, but also the great things that they did.

Um, so anyway, I say all that to say like the intentionality

behind it became very.

And it's changed even within the last, I've been

going for nine months, I think now with the podcast.

So it's, it's shifted even to be like, okay, we're starting

to touch on deeper topics than maybe I initially wanted to.

We're talking about deconstruction, we're talking about like, you know,

uh, heavy stuff that maybe needs a little bit of therapy sessions.

Yeah, exactly.

Parenting, we're talking about all this stuff.

That's, it is very heavy topic sometimes.

Not always.

We, we also touch on the fun laugh, laugh at it, cringey,

homeschool stuff, but.

was this intentionality of like, let's find the spot.

And so that's when I work with people like yourself, like

with working on an RV podcast, like figuring out what is the

reason you're doing this, and then like, let's, let's find

the space for that, right?

Where's the packaging fit the best?

Is it a podcast?

Is it a YouTube channel?

Is it a TikTok account?

Like.

It might not be any of those things.

It might be a blog.

Who knows?

We have to find that space.

That's the, that's the first thing, and then you can go from there.

I guess podcast, would you say podcast is like the best way to

capture, because I, when I think of content, like, I'll just give my

thought on it really fast, is I. And how I've coached a lot of people is

like, Hey, you want to capture it?

At least, you know, audio and video, high quality.

We're using Riverside FM right now.

Is it perfect?

No, but no, no program is, you know, and make sure your

equipment is compatible.

That's also something that we all learn along the way, but,

uh, the, I think of like capture, how do you, high quality capture,

whatever the thing is that you decide that you're gonna do.

And then, um, know that that can be turned into all sorts

of different types of content.

So like, in terms of the destination, you know, if you

capture it well in, in like this, like what we're doing at the

highest quality, like 4K if you can, because everything's on big TVs

now, even, you know, YouTube videos.

So just, these are all like the things that I think about that

I know you've coached me on too, but like we've coached each other.

But are there any like, I guess like core principles, like foundational

things that before someone actually commits to it, like what,

what should they have in mind?

Equipment wise?

Software process?

That's a hard one to answer because everything is

a little bit different.

Right.

But, but I think the, we have a friend, Chris Krimitsos, he,

he has this like start ugly.

Philosophy and, and I'm, I'm with that.

My podcast is not super polished.

It's like sometimes it's recorded on Zoom.

That's just what's easiest for my guests.

So I, I also have to, there's a level to which you have to like,

meet people where they're at.

and so I think about like, yeah, of course you could go spend.

$5,000 and get a great camera and a mic set up and all these things.

Or you could just pull the thing that's in your phone,

in your pocket, right?

Your phone, pull that out and just start figuring out how

to use this to make something.

Um, and that I think is like, what's incredible is like,

this is why it's so easy.

You could literally make an entire podcast just on

this thing right here and.

There's apps of course, you know, Riverside is fantastic.

Love Riverside Descript is one that we highly recommend,

like they're all in ones.

But even just like if it's just you as a content creator, if you

don't wanna do interview stuff, like just use the camera app

that's built into your phone.

Like just do it.

And then yeah, you could get a microphone.

There's of course, like wireless mics are great.

You can get wired mics.

I just upgraded my phone, so now I can plug my, my sick

MV seven in directly into my phone if I want to, like I can.

Yeah, of course.

But this is a $270 microphone, right?

I have, like we talked about tech issues.

I have like 150 to $200 camera set up that just

wasn't working with Riverside.

Today I'm shooting this on my iPhone.

Um,

And I would, I, I didn't see a difference quality wise, honestly.

This might even be better.

So there you

very possible.

taken.

Yeah.

So it, it is one of those things where it's like, I also, like,

I used a $15 webcam for years of like shooting, just like my

tutorial content that I would do use internally with teams of just

like, I'm making loom videos.

Right?

Like I, I don't think it's always so much about like, oh,

you gotta have all of the tools.

You can get paid, use what's free.

Get started, but, but once you wanna upgrade, I think Descript

is like the easiest video editor.

Um, it's also, if you have a podcast, it's like a fantastic

editor for that as well.

But if you, even if you wanna make YouTube content, you wanna make

blogs, you want stuff transcribed like you talked about, like you

setting yourself up to make things like six different ways is awesome.

It doesn't mean you have to make it six different ways.

Yes.

you gotta capture it somehow.

And if you're gonna capture it yourself or with

someone else, do it right.

At least in, in a way that works.

Exactly.

And that's why even like Zoom I think is great.

Just learn the right zoom settings of like, Hey, I'm gonna record

audio separately so I can edit, you know, Joe's track and my track

individual of each other and make sure the audio quality is great, the

video quality is gonna be what it's gonna be 'cause it's, it's zoom.

Um, but there's little things you can do in there even to

like, pretty much everybody knows how to use Zoom.

Yeah,

It's good enough, and then you can learn, like I have

videos on my YouTube channel that were filmed in Zoom.

You could kind of tell however it's not the same.

Layout always, because I'll take the time to go in and tweak it and

edit it and, you know, manipulate it a little bit, shape it.

Um, so yeah, it's not gonna be as easy, it's not be as like, great

as something like Riverside that's gonna, everything is independent.

It's, you know, a video editor's like dream scenario where

like every file is independent and you can manipulate and do

anything you want to, anything.

Um, but when you're getting started and you don't know

what to do, like just start.

Easy.

Just like use what you got, you know?

Yeah.

Well, like, so let's, let's talk about this because we are, we

were saying how there's like different types of podcasters

or content creators, let's just say that like, 'cause Yeah.

I don't want to like narrow down and say this is all about podcasting.

It's almost like this is creating content, like you said earlier,

it's never been easier to do this.

And I wholeheartedly agree with that.

'cause the tools are there, they're either free or

they're very inexpensive.

Or you have the tools like capture devices, like phones in

your pocket and just start ugly, like you said, our buddy Chris.

there's all these different, um, ways that you can, you know,

obviously make the sausage, you know, like, and there's a different,

different ways to inform it.

So.

There's like the solo creator type, which I think most people are,

or at least they start that way.

I mean, I was chatting with a doctor on the.

I'll, I'll shout out the new TPE Blueprint podcast hosted by

me, which is interesting, uh, with a whole bunch of doctors.

And it's a great, it's a fun show so far.

It's all about toxins and stuff.

But, uh, you know, I interviewed a doctor on there who's got a

very credible, high rated podcast.

He said he was in the top like two or three heart pod podcasts,

like cardiology type stuff, and he's like, it is crazy.

It's just me.

And it's like a slap together show.

And like we were talking about this earlier, Jacob

is like, you know, Dr.

Pimple Popper or, um, all these other, like, I follow some docs

on there and you know, I watch their shorts and their videos and

yeah, they're all like super rough.

Yeah, I mean, like, background's horrible.

There's room sound, all this stuff.

They're not using a mic that's attached, but like, you watch it

because the content's great and I think that's the, the heart of it.

So.

I don't know.

Talk to me about like how someone would get started.

Maybe a workflow mindset, but then like, and then we can, we

can maybe follow up and say like, okay, if you have like a small

team, maybe how that differs.

But let's start with like the solo person first.

Yeah, so I think, you know, I Ideas is where it all starts, right?

It's like you gotta have the idea for your video, for your

podcast, for whatever it is.

For me, I. I got a lot of thoughts going on upstairs.

It's get, it becomes really a jumble.

And so like, this is where AI is great for me.

Like I, I walk and talk.

That's what I do.

I record myself just saying my thoughts out loud.

I tried writing them down.

It sometimes works.

I'm just, I, I talk faster than I can write, um, kind of

Agreed.

Same.

And um, and so it's great.

So I use something like Otter.

Um, I think it's ai, but it might be io, something like that.

Um, and ba basically I transcribe everything I say and what's great is

like that transcribe transcription.

I have two options, then I can either toss it, right, maybe

it doesn't, maybe I just need to get stuff outta my brain.

Or two, I can take that transcription, I could throw

it into something like chat, GPT, perplexity, whatever.

I can just like distill the information out of it

and be like, okay, what questions did I actually ask?

You know, and that's or what you know, or what was like the

main themes of what I did right?

And it'll chunk it all out for me and it'll say, Hey, you want

to like do an episode related on.

I talk a lot about like deconstructing, real, deconstructing

religion in, in my podcast.

So like, here's the, here's the six questions that you were kind

of like asking yourself and here's some of your thoughts on them

and here's, you know, whatever.

And what I can do then is like if you use something like perplexity

or even now chat GT has the internet connected to it, right?

So like, the ability to take those questions and

say, okay, these are great.

Help me.

Find other questions that are in that same vein, right?

And so like I build out kind of my questioning or topics

based off of that, right?

And it'll help me pull information from like, Hey, find me some other

shows that talk about these types of things that I can review, right?

It gives me all the links so I can go back and reference them.

I think a lot of people want the like, quick done

for you five seconds and I'm done kind of a thing.

I don't subscribe to that.

I'm like, it's gonna be a, it's.

It's a process, right?

You, especially at the beginning, you, you nail it down and you figure

it out and it gets faster over time.

So that's the other thing is like I can share great workflows

that for me take five minutes.

When you, when I started them, they took two hours to do.

Um, that's just what happens.

But once I have that idea, then once go into content creation points.

So right, like, I'm gonna, I got my guest scheduled, or I'm

gonna do a solo hit record.

Boom, we're going.

Record, there's gonna be 700 takes.

'cause that's just who I am as a person.

I gotta do the intro six or seven times alone,

pretty damn good right now, man.

So

Well, thank you.

Um, and you know, I am the editor of the show, so, you know, all

of my ums are gonna be taken out.

I'm gonna sound fantastic, Joe, yet to be seen.

Um, but, uh, but it, it, you know, recording over

and over and over again.

Like, you get, you gotta get used to the camera.

You gotta like.

You know, figure it out.

Um, but what's great is like a tool like Descript.

So let's talk quickly about Descript.

So what's insane about Descript is like I record basically natively

into Descript, or even if I record on my phone, like you plug

it in there, it transcribes it.

It's like editing in a Word document.

Um, it's absolutely freaking fantastic, but.

They now have this tool in there that is like edit for

clarity or like take out retakes or something like that.

I don't remember exactly what it's called, but literally I can go in

and I can say, Hey, just like, look for the times that I said the same

thing over and over and over again.

So that intro right of the, you know, welcome back

to the show, da, da, da.

I recorded seven times.

I don't need all seven of those takes and I don't really

wanna review all seven of them.

Click that.

It'll give me the best one.

So it actually finds which one.

Oh, I didn't know that.

That's cool.

Yeah.

And if for clarity, I've used her, I thought it just like cut

out the ums, ofs, pauses, but it

Yeah, so there, so I think there's actually two tools inside of there.

I think there's edit for clarity, which will basically do a

rough cut of your entire thing.

Yeah.

I'm a little, I sometimes get hesitant on that one only because

like, I don't know, again, I, I like the process of like

Cut some good stuff

out.

Be like, ah.

now you can always replace it, right?

It's not, it's not destroying your original content or

your, like original recording.

Um, which is great, but.

I do, I, I don't know, I, I'm call me old school when it comes

to that, but I, I like that now taking out the ums and the

ands and the, the filler words, like, that's a great use for ai.

It's like, yeah, let's, let's take out all the pauses.

Let's take out all the gaps.

You can take an hour long of recording where you

know that there's gaps in there where you didn't say

anything for three minutes.

Right.

And it'll just take all that out for you.

That's, you know, let's save you that time.

That's, that's an easy thing to do.

But yeah, taking out the retakes.

Awesome.

The other thing that the script does really well is like you can

set it so that instead of completely deleting something, it will, it

almost does like a strike through.

It looks like a strike through on it.

And so within the, the content, it'll just jump from before

the strike through to after it.

But if you wanna replace it, just hover over it and

it'll say, replace content.

And you can just manually do it all yourself.

So that's what's nice is like.

You, you still have that ability to, you know, kinda manipulate your

Vert

as exactly, revert back, all that kind of stuff.

You can replace things like I look at like this show

right Hustle and flowchart.

So like the, the process of me editing it is,

there's usually two edits.

So there's the rough edit, which is me just going through putting

some of those AI tools in place.

I don't do a whole lot just because.

Y you know, I could take an hour long conversation and

we could say, Hey, let's make it 20 minutes, right?

Um, and really cut some stuff out.

But, but I like to do it a little bit manually,

but I, I listen two times.

Speed.

I'm just at that point and I do all of the rough cuts.

So all the spaces, all the whatever, it's all taken out.

You know, I've already used AI to remove some of the filler words.

It depends on the client.

Some

So you start with the filler word.

Yeah.

Removal depending on the client or yourself.

And then you go through and do the two x speed.

Listen back as you're manually chopping stuff up.

Yeah.

Yeah.

And that's mostly just like, you know, let's say we get to a point

where like, I start coughing, right?

And like, we want that taken out, you know, uh, it, it's

gonna be taken out, that stuff.

And so from there, I have this rough edit that's like.

Okay.

It's decent, it needs a little bit more work.

but for, for our process, I then that recording goes into cast

magic so we can start building out blogs and things like that.

We get to cast magic in a little bit, but just so you know, so that

rough edit goes to cast magic.

Now it's the detailed I. Right.

So I'm gonna turn it down.

We're gonna go back to like one time speed or, you know,

maybe I'll, I'll, I'll dabble sometimes in 1.25, right?

But more of like what you're actually gonna

listen to this thing at.

And that's where we're going through and like, okay, this pause is too

long, this pause is too short.

Let's extend that like.

They tripped over this work.

Can we edit it to take out the trip out and make it sound okay?

You know, also editing video is different than editing audio where

sure.

with video, there's a lot more grace for someone's tripping over

their words because you're, you're actually seeing them do it right.

Um.

This is human nature, like it's

human nature, it's very natural.

And so you don't want it cut between like, uh, right?

Like, it just, it looks weird, it's funky.

Um, but, but with audio, you can get away with a lot more.

So again, that comes back to deciding what your

content is gonna look like.

Is it audio only?

Is it video?

Is it.

What is it gonna be?

Um, and uh, so, so, you know, think about those things.

Be thinking about, you know, also if you have two camera angles, it's

a lot easier to take out a lot more of the ums if you have, you know,

and then if you just have one.

Yeah.

Exactly.

You can flash to somebody reacting to something, cut out

a bunch of stuff, you know, all those types of things.

These are all things to think about of like.

What do I want this to look like?

Really?

Now I will say this.

Hard cuts not a deal breaker.

I do talking head videos too, just staring directly into the camera.

We're doing our thing.

There's a cut.

It's very obvious.

We do a little punch in, do whatever.

You know, it doesn't even have to be, but like that's so.

Anyway, I kinda got off track there.

But yeah, so the second pastor was that much more refined.

We're looking for all of the really problem areas and sometimes

that takes like me highlighting something and being like, let me

put a comment or a note here for myself to be like, this needs work.

Right.

And I'll come back at a later time.

Right.

And that's, um.

So that's the second pass is really just kind of that

like, let's refine this.

Let's get, you know, intros, outros, put in, let's find

the, the, the beginning.

If there's a, if there's a teaser, let's put that in there.

You know, all that kind of stuff.

And, um, I. Yeah, and usually, so a lot of times now that second edit

pass through, it's done after that.

And so, and then we're gonna export it and it's going onto

all the platforms, right?

So we're just gonna upload it.

Easy peasy.

If you've ever uploaded a YouTube video, it's basically

the same as uploading a podcast.

Like they look very similar.

It's just a little box says upload.

You just click, you put your file in there.

You're all good.

Script has, I know it natively pushes to YouTube.

Right.

But I mean, it pushes to all sorts of places.

I've just ever really done YouTube and general

export,

Yeah.

So you can link all your stuff inside of Descript.

Um, the only reason I don't do that is just I, I

work with so many clients.

I don't, it's, it's just a juggle to, to have all that.

So I just do it manually, or I do have, like, my wife works

with me, so her and I. We pass off stuff all the time.

Duties and stuff.

yeah,

yeah, so it is kind of nice to like have somebody that can

say, Hey, like, can you just go upload these three videos for me?

And, you know, um, but if you don't have anybody, you know,

it doesn't take that long.

You can just put it in there, walk away, do your own thing for

a little while, and you know, and then in the meantime, now we can

go into cast magic if you want.

Or if you've got questions on this script, let me know.

I mean Descript, if we just like, I guess wrap a bow around

Descript, you can capture there.

You know, that's one way to capture.

Another way is, you know, we're using Riverside fm. It is a

different program and some of the editing features you're

talking about are in Riverside.

They're just not as in depth, I would say.

Like they don't go as in the weeds as Descript is

like full-blown editor.

All the options like.

I would say, yeah, like there's the capture side.

I guess even pre recapture, just to kind of like roll back even

further is, you mentioned otter.ai swear by, I swear by it as well.

You know, like just get it outta your brain, whatever that is.

Like, I think this helps form any solo content that you do,

where it just gonna, it's gonna help you clarify your thoughts

and put 'em in a structure.

Um, preparing for guests, like I know you use this to

prepare for guests like you were kind of describing.

Um, I do it as well, like I'll have more, I guess, you know,

notable type characters that I have on the podcast that

have like some web presence.

We'll just say, you know, they got news about 'em, they

got a website and all this, like, background research.

I still go to, uh, Otter usually first if I remember.

'cause I'm not perfect either, but like, yeah, I'll, I'll take a

little 10 minute walk or something around my house or outside.

Talk about what I would like to talk about with them.

But then I, um, yeah, I take that transcription from Otter Throat

to chat GPT, and you know, to get in the weeds on chat, GPT,

you could even make a project in there that has instructions around

your podcast or your content.

So I have one for Hustle and Flowchart that basically says like,

yeah, anything in this thread within that, that, that, um, project.

Just know that this is gonna help me prepare or develop some

content around the podcast.

So it's gonna know kind of the topics, the types of

things I wanna talk about and the structure of the show.

So it'll give me some pretty damn good outlines of the show flow.

Also potential questions, and then I can layer in any research

and then just enhance it.

Enhance it for further.

Yeah.

and that's usually what I'm looking at during the show is

something in chat, GPT or in a dock usually pulled from there.

Yeah.

That's also why I love perplexity too, is like it has that kind of,

it will show you the resources that it pulls from if you wanted to, if

you wanted to search the web and you wanted to pull stuff, I knew

chat BT could do that as well.

I right now I'm a huge perplexity person.

I also use chat Chip Petit for a bunch of stuff too,

but, but Perplexity has been like, I think it, I think the

research at Perplexity is better than some of the other ones.

I think Gemini's catching up.

Yeah.

yeah, Jim.

And i's getting really good too.

I mean, they're all like this.

This is just the game with ai, like you just gotta.

if you, if you're beginning this and you're like, I don't

even know what, to just pick one, it doesn't really matter.

Like, just pick one.

I would say Chate, perplexity, Gemini.

That's the order I would go in as far as like popularity goes

and what you wanna pay for.

Like it's 20 bucks a month.

Start free.

Just, just do it.

I do a lot of stuff on free chat.

Chat,

They all have free tears.

Yeah.

Exactly.

So that's, that's something to keep in mind too and like, and

even as we get into the cast magic stuff of like, yeah, cast

Magic is another paid tool.

Everything that we do in Cast Magic for this show and for the

TPE blueprint, like I do all of that manually in chat, gt

and perplexity for my podcast.

So, because I look at the way, this is how I view cast magic,

if you're not familiar with the tool, it's basically you can submit

your transcript or we submit a video, um, it transcribes the

whole thing and then it helps us.

Build out all of our blog posts, titling, all that kind of stuff.

So it's pulling directly from that content that we submitted

and saying, Hey, here's what you guys talked about.

Um, we have custom prompts in all of those places, so

we have like our blog posts.

We know we want it to be X amount of words.

We know we want it formatted this way, we know that it doesn't

need to include these words.

Right.

So it builds that out for us.

Titling, we have a structure of this is how we like the

titles of our episodes.

It does that for us, you know, and so all of those things,

but it's all built in there.

It's one click of the button submitted, it goes off and

does its thing in magic ai.

I do all that manually for like my show and some of the other shows.

It's like I have prompts saved and I know I can build projects.

Um, sometimes I'm just lazy and don't feel like it, but, but I

can, I can have these conversations that are a thread of like, Hey,

it's this specific topic, it's this specific episode, and I'll just

manually input all of my prompts.

And I love the canvas feature inside of Chat GPT because I can edit it

and I can, you know, with my own words, my own language in there

and I can resubmit it and say, Hey.

Is this good?

Did I fix it?

Did it, does it sound better?

And sometimes it'll say, yeah, and sometimes it'll be like,

actually, I think you should change this back, or you should

like actually adapt this.

I see you want it more like this.

Here's another version of it.

You know, that kind of thing.

But, um, anyway, so I say that because if you don't wanna

pay for a bunch of tools, you could still do it for free.

You just create some good prompts.

Here's what I like to do for prompt creating, not to go too off on

the weeds, but prompt creating.

I will do a, when I start with a new show and we're looking at.

What do you want for show notes?

I'll sit down with them and we talk about, okay, what do you,

whose show notes do you like?

Okay.

Do you want it simple?

Do you want it clean?

How many links do you want in there?

How many, you know, do what do you want?

Do you wanna push products or promotion?

Do you want, like, what do you want in there?

And so as we dial it down more, some people like quotes

in there personally, not a fan of that, you know, so, but

anyway, so we'll figure out, here's the list of things.

I can then go into something like Chacha piti and I can

say, Hey, I wanna build out show notes for a podcast.

I. Here's the things I want.

Here's, you know, maybe some sample content that I've written, um, or,

you know, or my client has written.

Sometimes they'll send me like, Hey, this is what we've done in the past.

We really like it.

We just wanna like, update it somewhat and just ask it questions.

Like a normal human would just be like, Hey, can you

like, make this better?

How would you make this better?

What would the, and then you finalize it by saying, okay,

I really like this piece of content that we've created.

Make a prompt so that when I submit a transcript to you.

It will create show notes that look like this.

Yes.

It spits it

way to make up.

it gives it to you.

It will do all of that work for you, and it'll write it in the

language that it will understand.

Okay.

Done.

And then I save that.

Yeah.

And then I save that and I put it, I have a clipboard for all

of the different shows I work on.

Right.

So it's like, okay, I am working on hustle and flowchart.

Well, I guess we have cast magic, but I'm working on RV life.

I'm working on.

The ride.

I'm working on X homeschoolers club, right?

I have all of these prompts that are uniquely designed to do

each of those shows, and I share those with my clients as well.

They have access to all that.

And what's cool too is a lot of them, I mean now Chat, GPT has

like, you can share your thread with people so then they can go

and interact with it as well.

So, you know, I have clients that they don't want me to

build a blog post for them.

They wanna do it themselves.

Great.

Here's the link.

You can ask it

'em the bones of something.

Exactly.

So that's, you know, I

Brilliant.

it, it just is like a great, it works great.

It's, it's like one of those things, and, and I, we can get into the

ethics of AI if we really want to, but I just, you know, I look at it

like I'm submitting my own content.

I'm not asking it to go like, Hey, I want to copy word for

word, this person's style.

I wrote something.

I'm using my stuff.

This is my content.

I'm just asking you to retool it and help me make it better.

I think that's, I mean, what you're describing is it's not.

It's not stealing the creativity of the human element.

It's, it's basically, it's helping you just formalize it into a

structure that you're also asking it to do, like you're saying

what you want and, and it's just arranging the content that you've

already recorded or you've provided it in some way and, and putting

it in a way that's gonna be, you know, easily readable and, and

di digested best by someone else.

I mean, that's.

What you described is exactly how I make a prompt and just like I'll

recreate that just really fast is essentially like, and do this for

anything in your business like chat GPT, yet you can essentially

describe what you're looking to do.

You can brain dump directly in there, or you can, you know,

from the otter Description or you know, transcription that

is of whatever brain dump.

But then it's like, yeah, you mold it, you, you talk to it back

and forth like a human, like you said, just like basically keep

refining it tighter and tighter and tighter to the point where you're

like, damn, that's pretty good.

You know?

And, and you can write in this style of your voice or

someone else's voice if you want to, or make it shorter,

concise, word length, whatever.

And then at, at the very end of that conversation to say.

Now all that information that we, you just heard me give you,

basically make that a prompt.

I can use it again for another episode or whatever other purpose.

And dude, I make so many prompts like that.

And then, yeah, the fact that you're organizing it,

you have like a playbook for yourself and, and every client.

Brilliant.

And the fact that you're sharing it with them, I think that's

something that everyone can do.

Because like, yeah, I think the thing with AI is like, don't ever

lie that you're not using ai.

I mean, it's a tool.

All it is is a tool.

It's augmenting us in a way, you know?

I bring that up when I talk with my clients.

Say, Hey, I use it for this.

I use it for X, Y, Z. If that's an issue.

Like, we need to talk about it.

That's, that's just part of now the, the business, right?

It's like we use this, that's why, this is why

this is what we do with it.

This is why we're submitting it here.

You know, if you don't feel comfortable sharing it there, okay,

that's fine, but like I need to know so that we can change things

up, but we can do it differently.

What does it look like?

You know, so I just say that to say, 'cause I have a lot of friends,

we talked about music business, you know, I, I have friends who

are artists and creatives and like, it's a big threat to them

and they're very scared by it.

So having those conversations with people is very important right now.

Um, and just don't like, shove it down their throat just, just

to shove it down their throat.

Like let people get their.

Naturally, you know, a lot of the people I work with, they

were handwriting their show notes before and now they're like,

oh, I can do it so much faster.

And yeah, they're still gonna go in and tweak it 'cause they enjoy

writing, but they're like, I can over already have submitted all of

my stuff and it just gives me the outline and take it and run with it.

And that's the key thing.

Yeah.

It's like there's a, I think the creative side, I definitely, you

know, I, I would probably argue that a lot of people got lazy or

like, there's, I mean, there's also a new wave of creativity.

You can't argue that it's not a different form of

art, of some sort, whatever.

I mean, I'm not gonna, you know, I'm not the one to debate

that because I'm, that's not my lifestyle of, of creating art, but.

It's definitely a threat, but at the same time it opens

up a lot of opportunities just like any new tool does.

So yeah, it's the whole thing like start adapting at least your, your

other pro whatever process you can, and know that AI can be a tool to

enhance what you're already doing.

Yeah, absolutely know, know when to be human and know

when to use a computer.

That's kind of, that's the way I kind of look at

it is like, is like that.

So, um, I don't know, do you want me to jump back into cast magic

of kind of like what we do there?

I mean, I kind of explained it,

You kinda, you got it, man.

And, and you know, there's, we've talked about cast magic before

in the episodes too, so you can always, you know, search in the

search bar, look for cast magic.

Um, and talked about that.

I would say, let's see, like, just to kinda wrap this up, because

you could scale this up or down, like you could do this as a solo.

Content creator.

And also if you have a small team, obviously you can share,

you know, like chat, GBT like you said, you can share, uh, threads,

um, could, you could, uh, you know, pair up on the account even,

you know, like there's ways to have business account on there.

Um, whatever it is, cast magic and, you know, get them in there.

And I would say start training others.

That's, I think that's my, my tip for anybody creating contents.

Like get good at the process yourself, just to understand

it and get your flow, but like.

You know, as long as you can afford it.

I've just, I've just try to have others help, like, support you in

doing the, the production stuff and all that so you can focus on

really generating the best content.

And,

you know, again, it totally depends on your situation, your

business, whatever you got going on.

But

Well, can I, can I add something to that too, as like a solo

creator, like my podcast is edited, produced, recorded, all of it is me.

Yeah.

I started off very much like, okay, I gotta be on all these platforms.

I gotta do all of this stuff.

I gotta make crazy thumbnails.

I gotta do all of these things.

And when I really scaled it down and I said, no, I'm gonna do what

I have the time to do right now.

This is a, for me, it's not about making money.

It's, it's a labor of love.

Yeah, of course.

I would love it to make money someday, but it's not

where it's at right now.

That's okay.

What I look at is I go, am I having fun doing this?

And then what are the things that I want to add to it?

I added so many things so quickly.

I did a book club.

I burned out of doing a book club.

I was like really struggling doing content.

I was like, six months into it.

Like that was not a good, it wasn't a good look to be honest, but

what I've realized is I'm like, oh yeah, no, I'm just gonna tack on

the things that like, I'm good at doing X, Y, z, I've got that down.

Now we're gonna add the next thing.

And so I, I'm starting much more.

Simply from a perspective of like, I don't have a Facebook page, I

have a few social media accounts.

I don't post on all of 'em, I just have the handles, you

know, but I'm like, okay, I'm enjoying this one right now.

I'm gonna focus there.

Um, but the main priority is get the podcast out and get it on YouTube.

Those are the my two focuses right now.

Um, and then I have a newsletter and those are the three things

that I really enjoy for my show.

It's just like, those are my weekly tasks.

Those three, nothing else matters.

We'll get there someday when I've got a team that we could be on,

like all of the social medias and we can be putting out crazy blog posts

and we can do all that other stuff.

But I just, I had to simplify it and just be like, okay, let's do this.

First

what are you using for your newsletter?

I use BeeHiiv.

So yeah, that was a recommendation I think from you or Matt

Wolf, and it is super simple.

It's super cheap, it's free.

They have a free tier.

Um, up to like so many subscribers.

But, um, even like I did the, the test of like the paid tools.

The paid tools are really cool.

You can do some of the things that I was wanting to pull my

audience and do things like that, but it's really cool.

It's just, it's very fun.

You can build out a template inside of there.

I'm gonna be honest, they don't push a whole lot of like, AI stuff inside

of it, which was refreshing, right?

Like, I can go in and, and it is like, I can write my.

My post.

Um, and it's not coming through and saying, Hey, we, we think you could,

you know, change this and whatever.

Like, nope.

It just is what it is.

Um, but you can build out all the widgets and all the fun stuff

inside of a, you know, what an email newsletter looks like and

it builds you a website as well.

So also like I have a website with all the back issues of my podcast.

Um.

Mm-hmm.

And it's really simple.

I'm, I'm learning it as I go.

So it's really just, it's a labor of love, of like, Hey,

weekly, it's a reminder.

Go listen to my show.

It dropped the other day.

Also, like, here's the things I'm listening to,

here's the things I'm doing.

It's very personal.

It's just, you know,

it's just

the point.

And I think like creators.

Yeah.

Beehive.

I'm honestly probably gonna move my stuff to Beehive just because

it's made for the newsletter thing.

Um, yeah, I know Matt.

Yeah, Matt Wolf.

He does, I believe he's, yeah, he's still using it.

I mean, I haven't interviewed, uh, Joe Stolte, who, uh, I think

might be the episode before this one, but he has daily ai.

Yeah.

And he said straight up, like he has a whole email, uh,

platform, but he's like, it's not made for creators like this.

He's like, beehive's the way to go for it.

So.

Yeah, and they have a bunch of integrations too, of like if

you do wanna get paid or like that their, the way their ads

work is really cool, like I see, like I can advertise for mats.

Uh, newsletter if I want to.

Um, and it shows me how much I would get paid per open

and, and all that stuff.

It's pretty transparent and it, it feels, it feels really cool.

Um, so I don't know.

I'm just experimenting.

I'm having fun with it, you know.

I dig it, man.

I mean, well, and I think this is a good way to just tie it up.

And I like how you said like, you don't need to be everywhere.

Um, and I would agree with that.

I probably, yeah, I should have said that as well at the beginning, but

it's like, make sure you capture it.

Yeah.

Because you never know, uh, what, but like, either way you

want to capture great quality, um, video as part of it.

You know, you might not even be in the video yet, but it's like,

capture the video, just like.

Get yourself, you have all the tools like your phone, like you said.

Um, just capture good enough video and

exactly.

10 80 P, 10 80 p and above.

You're good.

Even seven 20, you'll be okay.

But yeah, you talked about, you hit on really quick, like just

to give people like the quick, like here's what's happening in

the creator space right now of like, YouTube has announced that

like they, their highest watch levels come from smart TVs now.

So that's something to keep in mind when you're making content.

Also, like keep in mind YouTube is the second biggest

search engine in the world.

Okay?

So like, you want your shit there, it doesn't matter, um,

what you make, you probably want it there, but also from

a podcasting perspective.

They are number one.

They, in February, they announced that they had a billion streams

or watches or however they calculate it, but a billion

consumption hours of podcasts.

That's insane.

It beat out every other platform.

They're now number one, Spotify's number two, and apple's

number three like you have.

These are important things to know.

If you wanna be a content creator, where are the most people at?

Of course, there's always riches in going and finding the

platforms that there's a really solid audience there that's.

You know, smaller, but, you should just keep that in mind.

Just know that that is, that is what it is.

And then from a Spotify perspective, they are leaning heavily into video.

They're leaning heavily into the creator economy.

They are going to build out, it looks like, this is my hypothetical,

but it looks like they're going to build out what is gonna be

like the next YouTube potentially.

I

I could see that.

Yeah, they've been, they've been pushing for it for a

Little while now, and like you said, yeah, they got a,

the podcaster thing, you know.

They made a big push for audio now video rolling out

already ad platform as well.

So, yeah, I, I think those are the top.

Yeah.

both of them are committed to providing new tools.

YouTube, I think has a better, uh.

Monetization strategy, but they are rolling out brand

new tools to podcasters, to video creators all of the time,

creating new ways to monetize.

If you are a course creator, they're launching a whole platform

to do that inside of YouTube.

Like there, it's just, and, and YouTube, I look at it is

like, it is your own personal, like direct TV in a sense where

like your YouTube channel.

It can be everything that you want it to be.

Your main videos, your podcast, your short content.

You have written content.

Now you can put paid content, you can have membership in there, like

you can do a lot inside of YouTube.

I just, you know, you don't have to rethink the

wheel too much, just like,

Just,

like figure out what you wanna make.

Like going back to the beginning, figure out what you

wanna make and the modality you wanna make it and find the

platform that works for you.

Yeah.

And be consistent, you know, keep going out there and because

yeah, there's there cool stuff happens when you put yourself

out there, we'll just say that and connections happen.

Someone will just help you out, get you in front of an audience, maybe

hook you up some sponsors or some way that, um, that you thought was

probably impossible, but it's not.

But you gotta, you gotta just put yourself out there.

So.

exactly.

Cool.

Well, dude, I don't know if there's anything, uh, well

shout out because I know you're helping a lot of cool people out.

And, um, a common question I get is like, Hey, who, who?

Alright, how do you do your podcast and all this stuff?

I'm like, well, I, I don't, I, I, I show up and talk

and I like it that way.

But Jacob's a man, Jacob's a man behind the scenes doing

all this for not only my show, but others, like you said.

Um, but how, how can they contact you and, and potentially

maybe sync up with you somehow?

Absolutely.

So on all the social platforms, it's just the Jacob Gooden last name is

G-O-O-D-E-N, and it's Jacob spelled with C, not a k. Um, but yeah.

And if, uh, if people wanna reach out to me, it's the

Jacob gooden@gmail.com.

I was gonna say too, for your listeners, like.

If you guys want an hour of of coaching, I'm giving away free,

free slots for the first five people who email me wanting it.

I'll sit down with you for an hour over a Zoom call.

We'll chat about what you're doing.

Just what, let's throw spaghetti at the wall together, right?

If you want help with the script, if you want help understanding how

to get your podcast posted, whatever it is, like we can chat about it.

Um, hopefully I can be of help.

Uh, and if not, maybe I can point you in the right direction.

Um, but yeah, so if you want that the first five people

who shoot me an email saying they want that, awesome.

Even if you.

Or if you're after that, if you still want it, we, we can chat.

We'll, we'll still chat.

Um, but, uh, yeah, so there's that.

And then I'm gonna do selfish plug my podcast,

the Ex Homeschoolers Club.

I'm gonna link it in the show notes.

'cause you know, I, I really, Joe, everyone thinks Joe

runs the show over here.

I I really am the one who runs the show.

Uh,

you're right.

Yeah.

Don't lie.

Um, no.

Link your and, and shout out your email one more time and,

the Jacob Gooden.

Just the Jacob gooden@gmail.com and uh, yeah, reach out to me.

I'm, I'm always down to answer questions and chat and

we'll jump on a Zoom call.

We'll email what we'll text, whatever, whatever works for you.

We will make it work.

Cool.

So yeah, link, we'll link that up and hopefully people

have stayed to the very end.

But either way, like you'll make it apparent, make sure it's

apparent in the email or not the email in the, um, blog post.

All right, man, I think my brain's starting to go.

This is, this is great.

I appreciate you, dude.

Um, all the work and everything and you making me smarter, at least

at look smarter on the outside through your, your wizard editing.

So,

Yeah.

Well, thank you.

I mean, I, I have loved working for you and I think the greatest

thing about working, I, I choose who I work with very

strategically, and that is, I like people I can collaborate with.

And you said it earlier, finding those people who, even if you

don't necessarily work for them or work with them, like you just,

there's a collaborative spirit that we can, we can share, right.

And it's like, let's just push each other to be better and, you know.

And we get better.

That's just how it works.

We have fun.

Exactly.

That's the whole point, right?

Is have fun.

Yeah.

Oh dude, I, trust me, I was in a hustle mode for a while

and it was just not fun.

I'm like, what the hell?

And then finally came outta that fog.

I'm like, yeah, that was stupid.

It's like life is short.

Like choose what you wanna do and it better be having fun or

interesting you in some way.

But, so make content like that, y'all too.

Like do something that jazzes you up.

I think that's the big thing.

Yeah, absolutely.

cool.

All right man.

Thank you.

Thank you.

Thank you.

Everybody watching, listening Till next time.