Welcome to the business superfan podcast.
Freddy D:Our guest today is Michael McDonald with M W M search.
Freddy D:Welcome, Michael.
Mike McDonald:Hey, thank you, Freddie.
Mike McDonald:Appreciate it.
Mike McDonald:Thanks for having me on.
Freddy D:So Michael, tell us about how you got started
Freddy D:into the recruiting industry.
Mike McDonald:Fred, how much time do we have here?
Mike McDonald:I guess a half hour, right?
Mike McDonald:Well, let me kind of bring it down and synthesize it.
Mike McDonald:Started while I was in school, I took a position in retail and
Mike McDonald:that helped me pay my tuition.
Mike McDonald:And so as a retail salesperson, and so after school, after I got my degree,
Mike McDonald:I, found a company, a family owned business, and they had 20 stores in
Mike McDonald:the Midwest, Wisconsin, Illinois.
Mike McDonald:That's where I'm originally from in Chicago.
Mike McDonald:And so I, took a position with them and started as an assistant store manager, and
Mike McDonald:then I moved into retail store manager.
Mike McDonald:But I saw that it was a family owned business.
Mike McDonald:So I wanted to move up in the company.
Mike McDonald:And I realized pretty quickly that the culture wasn't gonna allow that they were
Mike McDonald:going to hire people and their family.
Mike McDonald:So that's what drove me to actually find my second position, which, working
Mike McDonald:for a meat company in Illinois, right.
Mike McDonald:And, I'll tie all this together in the meat company, wanted to get into retail.
Mike McDonald:They wanted to sell wholesale.
Mike McDonald:So they need a sales guy that had a personality to go out, talk
Mike McDonald:with retail people and sell them.
Mike McDonald:At the time it was, you know, sliced beef and things of that nature, right?
Mike McDonald:So I did that for a while and then the company changed direction.
Mike McDonald:So I was, well, I think they used to call it, they used to call it
Mike McDonald:rightsizing when they let you go.
Mike McDonald:And I couldn't figure out who it was right for because it
Mike McDonald:certainly wasn't right for me.
Mike McDonald:And I guess it was right for them, right?
Mike McDonald:So, the next position I found was through a recruiting call and they
Mike McDonald:kept casting me out to find a job.
Mike McDonald:And I'd come in as a strong second.
Mike McDonald:Because I didn't have the technical back.
Mike McDonald:Eventually, they liked my tenacity.
Mike McDonald:So they said, hey, have you ever thought of being a recruiter?
Mike McDonald:You have to deal with a lot of rejection.
Mike McDonald:So, I said no, I hadn't.
Mike McDonald:So, they gave me a book on CNC cam and I learned the terminology and I talked to
Mike McDonald:anybody that talked to me and learned how to think what was required in the skills.
Mike McDonald:And that led me after a while, the company that hired me split up the two partners.
Mike McDonald:And so I formed a partnership and that was my first opportunity
Mike McDonald:to be in my own business.
Mike McDonald:I had it with my partner, and we did that for about eight years.
Mike McDonald:It was CAD CAM specialists.
Mike McDonald:So we were in the computer graphics industry.
Freddy D:That's where you and I met.
Freddy D:You placed me in a couple of, positions over those years.
Freddy D:I mean, decades ago.
Mike McDonald:And we're still talking.
Freddy D:Yes.
Mike McDonald:So, there you go.
Mike McDonald:So what that led me to, I had that business for about eight years.
Mike McDonald:And then we decided to split for various reasons.
Mike McDonald:And I started my own business, but what I have to say is when I look at my career
Mike McDonald:and I went over this a little bit, I thought, you know, there's some common
Mike McDonald:threads here that , I've always, what kept me motivated and moving forward.
Mike McDonald:And then we'll talk about this today.
Mike McDonald:And when I could, you know, number one, I liked helping people.
Mike McDonald:So all the positions that I had was kind of a helping position.
Mike McDonald:I like creativity and I like problem solving and that's
Mike McDonald:what selling is in many ways.
Mike McDonald:And I like the ownership, right?
Mike McDonald:So those are the themes that I look at that have been drivers
Mike McDonald:for me in my business and brought me to where I'm at 28 years now.
Mike McDonald:Recruiting
Mike McDonald:That's a long time to be in that career.
Mike McDonald:I mean, most people don't last that long in those type of careers.
Mike McDonald:So, you know, that's I think it's something about your integrity.
Mike McDonald:In the way you've handled people.
Mike McDonald:And like I say, I have personal experience because I think you placed me in at least
Mike McDonald:5 different organizations back in the day.
Mike McDonald:And you always, gave me good advice, gave me good direction, and I always
Mike McDonald:got the W, and I always got the job.
Mike McDonald:So, you know, my thank you's back to you, because you helped , my career.
Mike McDonald:Another reason I'm happy with what I do.
Mike McDonald:I like helping people.
Mike McDonald:That's great.
Freddy D:It shows.
Freddy D:It comes across.
Freddy D:I mean, like I say, we've known each other for decades.
Freddy D:So, what strategies do businesses, use or should use to attract
Freddy D:the most talented employees?
Mike McDonald:Well, I think companies that are very good at building the kind
Mike McDonald:of culture and value proposition that people want to be a part of, right?
Mike McDonald:So it's that culture that builds that.
Mike McDonald:And I think of it in terms of, well, in terms of sports, , you know, recruiting
Mike McDonald:an individual for a sports team, the first you're going to look at first element is
Mike McDonald:going to look at somebody that has the skills, right, to perform, but you're
Mike McDonald:also looking at performance skills.
Mike McDonald:So there's two components.
Mike McDonald:There's the technical skills.
Mike McDonald:Can you throw a ball up?
Mike McDonald:But then there's a performance.
Mike McDonald:How do you interact?
Mike McDonald:How do you feed out?
Mike McDonald:How do you work?
Mike McDonald:And in situations that are always changing dynamic and they also the
Mike McDonald:third component that I think sports teams use or look for his potential.
Mike McDonald:Potential is key and especially because you have to build different
Mike McDonald:layers of capabilities, but you have to find the potential.
Mike McDonald:And I look at you and your career, Freddie, I think, you know, who was the
Mike McDonald:one that saw when you were an application engineer, you talk about this in your
Mike McDonald:book that said, Hey, you know, I see a lot of similarities to a sales position.
Mike McDonald:We're looking to fill because Freddie's got tenacity.
Mike McDonald:He can overcome your job as an application engineer.
Mike McDonald:You learn how to overcome objections.
Mike McDonald:You learn how to solve problems, right, deal with different,
Mike McDonald:read different systems when you're presenting information.
Mike McDonald:The only thing that holds a lot of people back in making a transition
Mike McDonald:from an application engineer to a salesperson is something that you
Mike McDonald:don't have, and they have, and that is, they don't ask for the order.
Mike McDonald:They keep talking about the technology, and this is that, and this is all great.
Mike McDonald:Wait, let's get to the bottom line.
Mike McDonald:We have something to sell, let's sell it.
Mike McDonald:And that's something that someone saw.
Mike McDonald:They saw that potential in you.
Mike McDonald:And as a result, they made millions of dollars.
Mike McDonald:So that's a good example.
Mike McDonald:I think I also think about what, Jim Collins and maybe you read his book,
Mike McDonald:you know, Good to Great, great book.
Mike McDonald:And, I'll quote Jim, he goes, one of the things that leaders can do
Mike McDonald:to put their company on the path of greatness, or at least the path of
Mike McDonald:being a great being greater than just good, is to hire the right people.
Mike McDonald:If you hire the right people, you're going to have the right culture development.
Mike McDonald:And also, every time you hire someone in your company, you're determining the
Mike McDonald:path that your company is going to take.
Mike McDonald:Is it going to be an average company?
Mike McDonald:Cause I'm hiring average people.
Mike McDonald:Is it going to be a good company?
Mike McDonald:Or is it going to be a great company?
Mike McDonald:So I think those are important things to look at.
Mike McDonald:So attracting, keeping people, attracting people is the culture now.
Freddy D:Oh absolutely.
Freddy D:I 100 percent agree with that.
Freddy D:Because you look at a business and if you really own the business, you
Freddy D:should be able to walk away from that business and that business
Freddy D:should be able to run by itself.
Freddy D:And if it cannot run by itself, but a team you've got in place,
Freddy D:you really have a glorified job.
Freddy D:I mean, that, that's the reality of it.
Freddy D:And so it's not a business, it's a glorified job, but if you're absolutely
Freddy D:100%, if you got a team, that's got a good culture and they're credible people,
Freddy D:they care about the company because they know the company cares about them.
Freddy D:They'll take care of the business.
Freddy D:They'll take care of the customers, they'll handle it and
Freddy D:you don't have to worry about it.
Freddy D:So a hundred percent agree.
Mike McDonald:Right.
Freddy D:So how can managers ensure that their employees are satisfied, and that's
Freddy D:a perfect segue, and motivated at work, so that, they become superfans of the company
Freddy D:that they're working for, and they're sharing that with, their friends, their
Freddy D:families, and associates that they know.
Mike McDonald:Well, here again, you hire motivated people, you onboard them.
Mike McDonald:And you don't be motivated back to culture again, hire the right people
Mike McDonald:hire people that are motivated.
Mike McDonald:I think we have to agree that most people are motivated in what
Mike McDonald:direction and in what way and it comes from the culture, how it
Mike McDonald:directs people, how it values people.
Mike McDonald:So, when you're interviewing people, you're looking not just for the skills,
Mike McDonald:but you're looking for performance because past behavior is a better
Mike McDonald:predictor of future performance.
Mike McDonald:So if you want to get motivated people, satisfied people, employees,
Mike McDonald:and keep them motivated, you hire them right once from the beginning.
Mike McDonald:I think about this particular, this one individual that I placed as a VP of sales.
Mike McDonald:And, when he went in, he was told one thing.
Mike McDonald:And then several weeks later, he was still trying to find his compensation
Mike McDonald:package, still trying to get direction.
Mike McDonald:And the CEO of the company and the CFO of the company were at odds.
Mike McDonald:And it was really demotivating him.
Mike McDonald:And so finally he called me up and I said, you need to face this, you need
Mike McDonald:to call the CEO, tell him where you're feeling, get it out and talk about it.
Mike McDonald:Communication is really important.
Mike McDonald:Help people work through things.
Mike McDonald:You know, the estimate is 70 percent of new hires, or hires,
Mike McDonald:determine whether they're going to leave a company, within six months.
Mike McDonald:70 percent of people will determine whether they're
Mike McDonald:going to stay with the company.
Mike McDonald:So that onboarding and that support is so important.
Mike McDonald:Some companies have it or they don't hire you and they put you
Mike McDonald:in a position and then you don't hear from unless there's an issues.
Freddy D:Can you share a story of how you helped a company, sort
Freddy D:of identify the type of individual that they would be looking for?
Mike McDonald:That's what I do for all the time, Freddie.
Freddy D:Well, that's what I want you to share.
Freddy D:I know that you do that all the time.
Freddy D:Share how you go about doing that.
Mike McDonald:Thank you, I can say it in, in three words.
Mike McDonald:Skills, personality, culture.
Mike McDonald:So how do you go about hiring people as you sit down and look at the skills you
Mike McDonald:need, but that's, I've hired people.
Mike McDonald:I have to say that we're 70 percent of the skills required.
Mike McDonald:I've never hired a 100 percent person in my career.
Mike McDonald:I've hired lots of people for, and what makes a difference is
Mike McDonald:those second two components.
Mike McDonald:Having the right personality traits, how a person's wired, and then
Mike McDonald:secondly, and next, having the culture, take a person out of one culture,
Mike McDonald:put them in another, and you're not going to have the same value.
Mike McDonald:And I can refer you to this book, it's called The Gods of Management,
Mike McDonald:and it's a great book, it talks about culture, it talks about how
Mike McDonald:you feel, and how you're valued.
Mike McDonald:And so those are the ways, we look at the skills, yes, but
Mike McDonald:I'll come back to my client.
Mike McDonald:And we'll put the skills in one category.
Mike McDonald:Once we've met those, we're going to also come back and we're going
Mike McDonald:to look at that personality.
Mike McDonald:So we use behavioral interviewing and our interviewing process.
Mike McDonald:So we'll set up because past behavior is a better indicator of future performance.
Mike McDonald:So we'll also identify and qualify those that's in most job description.
Mike McDonald:Good, writing skills, good communication skills, right?
Mike McDonald:What does that mean?
Mike McDonald:Right?
Mike McDonald:Let's, let's qualify that.
Mike McDonald:Let's set up an anchor, right?
Mike McDonald:And let's say maybe it's ambiguity.
Mike McDonald:That's a big issue today, being able to deal with the change
Mike McDonald:the world is throwing us.
Mike McDonald:So we'll have the anchor of ambiguity.
Mike McDonald:We'll set up questions that are indirect questions.
Mike McDonald:Tell me about a time.
Mike McDonald:So it's storytelling.
Mike McDonald:Tell me a story about your experience in the past.
Mike McDonald:I don't care if it was yesterday or 10 years ago.
Mike McDonald:And from that story, you'd be surprised how much you'll find out about people.
Mike McDonald:And then, , and so then ,we use that in conjunction with the skills
Mike McDonald:and then we factor in the culture.
Mike McDonald:We look at our client, we have our client look at themselves
Mike McDonald:introspectively and saying, well, what are you going to provide this person?
Mike McDonald:What are your skills?
Mike McDonald:You say you want to hire a junior, hire a person you want to met.
Mike McDonald:Are you in a position to mentor?
Mike McDonald:Are you in a position to develop?
Mike McDonald:Are you so busy closing business and wearing 3 different hats that
Mike McDonald:you won't give that person what that person needs to be successful?
Mike McDonald:And so, again, that that relates back to retention.
Mike McDonald:You know, people don't feel value.
Mike McDonald:So, those are that's our approach.
Mike McDonald:We have a team of researchers, a very thorough approach, but we help our clients
Mike McDonald:stand, understand, I guess, in two words.
Mike McDonald:What you're hiring.
Mike McDonald:Secondly, who you're hiring.
Mike McDonald:Very important who you're hiring.
Freddy D:Oh, absolutely.
Freddy D:That's 100 percent because the reality is the cost of onboarding
Freddy D:somebody is quite expensive.
Freddy D:And then having that person quit in six months.
Freddy D:Because they don't feel appreciated.
Freddy D:The culture isn't there, et cetera.
Freddy D:And now you've got to re onboard somebody.
Freddy D:So the cost associated with all that stuff is astronomical.
Freddy D:And a lot of businesses sometimes have that mindset.
Freddy D:Well, you know, I'll just get the cheapest person in here because, it's not costing
Freddy D:me that much money, but in the end it's really costing them a lot of money.
Mike McDonald:A lot of studies done on that, Freddie.
Mike McDonald:And that, and one of them that comes to mind is and it's pretty substantial.
Mike McDonald:It said that the cost of hiring one person is one and a half
Mike McDonald:times their on target earnings.
Mike McDonald:So if the person is going to make 100 000 that year, it costs you
Mike McDonald:150, 000 to make that mistake.
Mike McDonald:Why?
Mike McDonald:Well, you think about the time you spent recruiting or hiring a recruiter?
Mike McDonald:You think about the time you spent onboarding, training people?
Mike McDonald:How about the loss of business?
Mike McDonald:He has a million dollar quota.
Mike McDonald:Well, He's not productive.
Mike McDonald:You lost six months.
Mike McDonald:You just lost at 40 percent margin.
Mike McDonald:How much money did you lose?
Mike McDonald:So add all that together.
Mike McDonald:And there's an equation and it comes up to about one and a half times the
Mike McDonald:on target expense of proposition.
Freddy D:Oh, absolutely.
Mike McDonald:And also very demotivated.
Mike McDonald:It also , demotivates a lot of people in the company.
Mike McDonald:They start seeing people that don't fit.
Mike McDonald:And that are let go and it, scares me, quite frankly.
Freddy D:And then you can factor in, okay, let's say, it's a person
Freddy D:and then you've got someone else that's training that person.
Freddy D:So now you've got double loss of productivity because you've got
Freddy D:that person doing the training.
Freddy D:And if that person is not a good trainer, that sets up the new person for failure.
Freddy D:So now they're frustrated and it just, it starts to snowballs and it's the
Freddy D:culture just starts to fall apart.
Mike McDonald:Right, exactly.
Freddy D:So what tactics can be used to develop a culture of loyalty, there's
Freddy D:a perfect segue into retaining people because, we're talking about the cost of
Freddy D:onboarding and then if someone disappears.
Freddy D:So let's talk about creating that culture to retain those people.
Freddy D:What can be done?
Mike McDonald:So companies today have to be willing to flex as the
Mike McDonald:work culture shifts in new ways.
Mike McDonald:COVID's had a tremendous impact on how, it's affected companies today,
Mike McDonald:people working remote puts a lot more stress on our manager, a lot more
Mike McDonald:difficulty in building a team, etc.
Mike McDonald:And in ways that we also have to flex because we other ways
Mike McDonald:that are going to come up.
Mike McDonald:So I think that flexibility is really important.
Mike McDonald:And I think I have to.
Mike McDonald:This segues right into Freddie's book, which I brought with me, right?
Mike McDonald:And Chapter, Retention, so, I'm going to quote what, what Freddie put in his
Mike McDonald:book here from Carnegie, and it's, people work for money, but go the extra mile
Mike McDonald:for recognition, praise, and rewards.
Mike McDonald:So you go back to how do you build loyalty and how do you retain people?
Mike McDonald:You build the right environment for them and you value them.
Mike McDonald:And, that's going to really have great impact on that, if not everything, really.
Freddy D:Yeah, one of my quotes in the book is, people will crawl through broken
Freddy D:glass for appreciation and recognition.
Mike McDonald:Right, yeah.
Freddy D:And I toss that out to people and I say, am I wrong, tell me I'm wrong.
Freddy D:I have not heard one person yet tell me that I was wrong, because it's true.
Freddy D:As humans, we want to be appreciated, and we want to be recognized.
Freddy D:And it's one thing to say, hey, Michael, thanks a lot for a great job.
Freddy D:I appreciate it.
Freddy D:And it's another thing to say, Hey, everybody, I want to take a moment
Freddy D:to recognize Michael for his great effort that he's done with our
Freddy D:companies, helped us everything else.
Freddy D:It changes the dynamics.
Freddy D:It changes the dynamics in the way you feel, and it changes the dynamics in how
Freddy D:everybody else feels in the organization.
Mike McDonald:\yeah, the awareness ,of keeping and it, ,it's so right.
Mike McDonald:And that's because, again, the job seekers today.
Mike McDonald:Are putting a lot of emphasis on the quality of life values, right?
Mike McDonald:So, I want to work from home.
Mike McDonald:, I want to reduce my travel.
Mike McDonald:I want to have fewer hours.
Mike McDonald:I want to take a longer vacation and you've got to have a company
Mike McDonald:that flexes with that, to be able to provide and support.
Mike McDonald:And that's going to build the loyalty.
Mike McDonald:I have to tell you about an example.
Mike McDonald:A company that I worked with 20 years ago, and I was always calling this particular,
Mike McDonald:manager's people because I needed a certain skill and, he had about 10 people
Mike McDonald:and I would call him, call them and I could never get anybody to take the job.
Mike McDonald:No one, they'd all be always say, well, yeah, Mike, I'll think
Mike McDonald:about it and they come back and so on their land and interest.
Mike McDonald:So one day, about a year or so later, I happened to run into this guy at
Mike McDonald:a conference, Autofact conference to make to Freddy, you don't
Mike McDonald:remember this coming conference.
Mike McDonald:And, I walked up to him and I said, John, I have to ask you a question.
Mike McDonald:You know, every time I call your people up and I talk about a job, and
Mike McDonald:I said, Hey, that sounds really good.
Mike McDonald:And then I'll get a, I'll call 'em back and I'll say, well, now I changed my
Mike McDonald:mind and I'm gonna stay where I'm at.
Mike McDonald:And I thought, what is the secret sauce?
Mike McDonald:I mean, what are you doing here that keeps that loyalty of people?
Mike McDonald:And he said, yeah, quite frankly, Mike, it's small things, when I hire
Mike McDonald:the employee, I usually out of my own pocket, we'll give him a hundred
Mike McDonald:dollars to take his wife out to dinner.
Mike McDonald:If the guys has some issue, because most of the people this is this
Mike McDonald:position was for field service.
Mike McDonald:So the guy was always on a plane.
Mike McDonald:He would leave Sunday.
Mike McDonald:That was the nature of the job and come back on Thursday away from his family.
Mike McDonald:So, if he, if something came up, I would accommodate the person.
Mike McDonald:And if they can, they would come to me and tell me, hey, Mike
Mike McDonald:McDonald, Michael McDonald, call me and told me about this job.
Mike McDonald:And they'd say, what do you think, John?
Mike McDonald:And see, sometimes I would say, you know, that's a good job.
Mike McDonald:You ought to think about it.
Mike McDonald:And, they trusted him.
Mike McDonald:And he kept it strictly confidential.
Mike McDonald:But he said, I want people to want me to want to be loyal.
Mike McDonald:And if they don't, then it's probably time for them to leave.
Mike McDonald:Really a smart guy.
Mike McDonald:And again, doing, back to your book, doing a lot of things that
Mike McDonald:really built that loyalty and trust.
Freddy D:It's the little things that are the big things.
Mike McDonald:It really is.
Mike McDonald:And it goes a long distance.
Freddy D:Yeah.
Freddy D:It's what I call the unexpected extra.
Freddy D:It's, doing something, like giving that, hundred dollars
Freddy D:to take the wife out to dinner.
Freddy D:I mean, that's unexpected, that, that makes a person feel,
Freddy D:wow, this is, a cool place.
Freddy D:This guy's cool.
Freddy D:And, that sets a precedent, a positive precedent.
Mike McDonald:And when he'd hire the person, I didn't tell
Mike McDonald:you, this is pretty interesting.
Mike McDonald:He'd send the wife a dozen roses.
Mike McDonald:Thank you.
Mike McDonald:Welcoming her and him to our family.
Mike McDonald:His name is company name, and that goes a long way, especially when
Mike McDonald:you've got issues that come up that deal as people do in their family,
Mike McDonald:and, you've got that support of that wife behind you or significant other.
Freddy D:Right, so, so how can companies identify steps that they can take
Freddy D:to turn their current employees into business superfans and promoting that
Freddy D:business to everybody that they know?.
Mike McDonald:Well, I think here again, it starts really to create the environment
Mike McDonald:that supports people's values and, I would think, I think about, there was a,
Mike McDonald:there was a theorist, psychotherapist, family marriage counselor that I, had
Mike McDonald:read some of her books and basically she said for people to feel valued and
Mike McDonald:to want to be part of a company or an organization, two things have to be there.
Mike McDonald:Number one, they have to feel they're being listened to.
Mike McDonald:Don't have to, agree with them.
Mike McDonald:And then two, that you value them.
Mike McDonald:You value their opinion.
Mike McDonald:You don't have to agree with them.
Mike McDonald:Those two things can be very powerful in developing the kind of spirit
Mike McDonald:that a person is, and a company is for that matter, that will be turn
Mike McDonald:them into supporting their company, wanting to be sponsoring their
Mike McDonald:company and endorsing their companies.
Mike McDonald:And, especially today with all the ways social media, the first thing a lot of
Mike McDonald:people do is they'll go out and glass dory, find out what your people think,
Mike McDonald:why they left, why they're staying.
Mike McDonald:So it's really, those little things again, recognition.
Mike McDonald:goes a long way and thanking them and building that environment that people
Mike McDonald:feel that they've trusted and they talk about there that wins people over.
Mike McDonald:I think also things that, having team sports and creating this
Mike McDonald:environment of exciting place to be, it isn't just about a job, right?
Mike McDonald:It's more.
Mike McDonald:And again, I have to say, in this world we live in today, and a lot of
Mike McDonald:younger people, they really look at that quality of life very, very importantly.
Freddy D:100 percent true.
Freddy D:And, you mentioned a good thing there was that letting people voice their
Freddy D:opinions and keeping your mouth shut and whether because you may not agree with
Freddy D:it, but you give them the recognition to be able to state their perception
Freddy D:because an individual's perception is their reality, right or wrong.
Freddy D:And that's how they see it.
Freddy D:And, surprisingly, I've had experiences where I've had people
Freddy D:talk about stuff and I completely did not agree with their perception.
Freddy D:But as I thought about it, and I looked into it their perception
Freddy D:made sense because of certain things that have taken place.
Freddy D:And so you make some tweaks to those things and all of a sudden
Freddy D:their perception starts changing into a more positive manner.
Freddy D:So it's creating a culture where people feel comfortable to being
Freddy D:able to go up to management and be able to suggest ideas or communicate
Freddy D:their frustrations and everything else without the worry of a reprisal.
Mike McDonald:Right.
Mike McDonald:Exactly.
Mike McDonald:And some, cultures are more in tune to that than others.
Mike McDonald:and that's why I have to say, I'm promoting this guy's
Mike McDonald:book as Ezra's book also.
Mike McDonald:It's, God's a man.
Mike McDonald:So how does it feel to work in a culture?
Mike McDonald:How do you value it?
Mike McDonald:And in some cultures, , unfortunately people can feel like they're
Mike McDonald:invisible, within that culture and you have to help them see them as a
Mike McDonald:valued contributor to the company.
Mike McDonald:So it puts the onus on the manager and the company.
Mike McDonald:To, do that.
Freddy D:Yeah, because I've run into companies and talked with people.
Freddy D:It says, well, you know, they should be grateful.
Freddy D:I'm giving them a job.
Freddy D:And I just shake my head.
Freddy D:It says wait a minute, no employees, no business.
Freddy D:So let's change that mindset because that's, not the right
Freddy D:mindset and it comes across.
Freddy D:And so now you got employees, they're doing the bare minimum because.
Freddy D:They know that they're a commodity and there's no value, placed on them.
Mike McDonald:And this, of course, as you experienced and I and, my
Mike McDonald:career and companies I've worked with where you're dealing with people that
Mike McDonald:are micromanagers, it extinguishes people, it extinguishes them, and
Mike McDonald:they certainly don't feel valued.
Mike McDonald:They don't feel like they have any ownership at all.
Mike McDonald:This is the way you do it.
Mike McDonald:This is my way or the highway.
Mike McDonald:So how can people work and how long can they work in that kind of environment?
Mike McDonald:Not very long.
Freddy D:No, or you got an environment where, they get verbally trained.
Freddy D:I mean,, here's a doozy.
Freddy D:So you get into an environment where people are verbally trained.
Freddy D:So no SOPs, standing operating procedures, no scope of
Freddy D:work, no none of that stuff.
Freddy D:It's a verbal training, and then when mistakes are made, because we only
Freddy D:remember 20 percent of what we're told, they start chastising the people, you
Freddy D:did this wrong, this is wrong, why didn't you remember to do this and that?
Freddy D:And now the person starts to feel belittled, and it just
Freddy D:snowballs, it completely snowballs.
Mike McDonald:And I have to say, and this is what I and, talked at the beginning
Mike McDonald:of our conversation, what we do and how we do our, our search process is keeping
Mike McDonald:the candidate informed, helping the candidate understand the environment.
Mike McDonald:So, how many times, and maybe this has happened to you a couple of times,
Mike McDonald:you go in, you're told something in the interview process, and your first
Mike McDonald:week, you get in there, you're like, oh, this isn't what I signed up for.
Freddy D:Yeah,
Mike McDonald:They never told me this.
Mike McDonald:And so I think it goes back to this.
Mike McDonald:So the understanding the culture is on the ownership is to on the
Mike McDonald:candidate and this is a whole different subject looking at the culture.
Mike McDonald:He's getting him.
Mike McDonald:He or she is getting himself into.
Mike McDonald:So back to this book, the gods of management.
Mike McDonald:He does a real great job.
Mike McDonald:Charles Handy, years of experience in organizational development.
Mike McDonald:And I'll give you an example.
Mike McDonald:He used the Greek God, the Zeus God, and maybe this is, I'm
Mike McDonald:sure you've experienced this.
Mike McDonald:So in the Zeus culture, the symbol of the Zeus culture, is a spider web and Zeus
Mike McDonald:is the spider in the center of the web.
Mike McDonald:And it's called a trust culture.
Mike McDonald:So everything, and this is usually an entrepreneur.
Mike McDonald:Everything's in Zeus's head.
Mike McDonald:You never know when you're doing a good job, but you know, real
Mike McDonald:quickly when you're doing a bad job.
Freddy D:Right
Mike McDonald:And Zeus comes in on Friday.
Mike McDonald:And he says, we're going to do it this way.
Mike McDonald:Right?
Mike McDonald:And everyone rallies to the ship.
Mike McDonald:We're going to do that.
Mike McDonald:Then Monday comes in and says, Nah, I changed my mind.
Mike McDonald:We're going to do it this way.
Mike McDonald:And, how you're valued in that culture is how Zeus sees you.
Mike McDonald:Zeus likes you.
Mike McDonald:You don't even have to be performing very well, and you'll do well.
Mike McDonald:I'm sure you know, people, and we know people, Freddie, that have had that kind
Mike McDonald:of, you wake up one day and say, how'd this guy get to be a vice president?
Mike McDonald:Right.
Mike McDonald:He couldn't even sell.
Mike McDonald:Well, it's I guess the Peter principle.
Mike McDonald:It's the Zeus culture, right?
Mike McDonald:And that's the way Zeus promotes him.
Mike McDonald:And all of a sudden, Zeus company gets bought, and next thing you
Mike McDonald:know, the guy is a superstar.
Mike McDonald:Now on the other hand, he talks about the culture that's, he
Mike McDonald:would call the Apollo culture.
Mike McDonald:And the symbol there is a Greek temple, because there's pillars.
Mike McDonald:And when you're in that culture, is a, is all about fitting in.
Mike McDonald:So you're a round peg and a round hole.
Mike McDonald:And you're hired for a If no one's ahead of you and you're politically correct,
Mike McDonald:it's hard to move over to another pillar by him because it threatens everybody.
Mike McDonald:So here you want to be creative.
Mike McDonald:Here's a covering book.
Mike McDonald:Let's stay in those lines and that's what you're going to get.
Mike McDonald:And there's only so many guys that are going to make over their quota
Mike McDonald:because it's not about standing out.
Mike McDonald:It's about fitting in.
Mike McDonald:So you can imagine Freddie, you take a manager from that culture, put him in
Mike McDonald:a Zeus culture, or vice versa, right?
Mike McDonald:Or let's go to the fact, if you're an employee and you go in and you're
Mike McDonald:used to a Zeus culture, or, and then you go into a Apollo culture, you
Mike McDonald:go, what, wow, where am I at, right?
Mike McDonald:But people don't think about it as important as it is.
Mike McDonald:It's great book for people that are looking for a job or
Mike McDonald:people that are also managing.
Mike McDonald:So how do you move and work in that culture?
Freddy D:Yeah, absolutely.
Freddy D:Correct.
Freddy D:I mean, culture is everything in a company and people will stay in an
Freddy D:organization because it's a great culture and they feel appreciated.
Freddy D:They, happy to do their jobs and it becomes not so much about money anymore.
Freddy D:It's about the fact that they enjoy what they're doing.
Freddy D:They enjoy working for that company and it's a completely
Freddy D:different mindset than it is.
Freddy D:Oh, I got to go to this office again and I got to go and do
Freddy D:this, sit here for eight hours.
Freddy D:Do this crap.
Freddy D:It's a different mindset.
Mike McDonald:Right, I can tell you that after hiring, many people over the last
Mike McDonald:30 years now, many different companies, different cultures, the gloom that
Mike McDonald:holds people together is feeling valued.
Mike McDonald:And, money isn't the only driver.
Mike McDonald:And I guess, I think about the movie, when you build it, they will come, right?
Mike McDonald:When you build it, they will come.
Mike McDonald:And , I think it's the same thing when you build the right environment, people will
Mike McDonald:come to that environment, world spread, the employees in that company, they'll
Mike McDonald:talk to other people, you'll have a draw
Freddy D:will become business superfans will be promoting it, other
Freddy D:businesses that work in conjunction with that business will be saying,
Freddy D:hey man, that's a great place.
Mike McDonald:How do I get to work for them?
Freddy D:Yeah.
Freddy D:And it just, it starts the machine rolling and, that's so important that
Freddy D:it's unfortunately, some large companies have got that figured out and then some
Freddy D:small companies have got that figured out.
Freddy D:But a lot of times they're really small companies that are medium sized
Freddy D:companies don't have it figured it out.
Mike McDonald:Right.
Mike McDonald:And I think it started, you talked, we talked a little bit about the
Mike McDonald:interviewing process that we use.
Mike McDonald:I think the interviewing process itself, there's a here and
Mike McDonald:now in the interview process.
Mike McDonald:So what you get in the process while you're interviewing is pretty much what
Mike McDonald:you're going to get if you hire the person or what the person is going to
Mike McDonald:get if they're hired by the company.
Mike McDonald:So if you're going, if you're sending your resume in and
Mike McDonald:you're looking at an opportunity.
Mike McDonald:And the company keeps pushing off changing the time that you've
Mike McDonald:scheduled right to interview..
Mike McDonald:They bring you into the interview and it's supposed to be.
Mike McDonald:An hour, you set aside and all of a sudden it's a half hour, right?
Mike McDonald:So all that experience should start to make you think about,
Mike McDonald:what am I getting myself into here?
Mike McDonald:Because if I get this in the interview, what am I going
Mike McDonald:to get this if they hire me?
Mike McDonald:Are they giving me the scoop, right?
Mike McDonald:The right scoop.
Mike McDonald:And I think it's so I think it's important to have an interview process that's That
Mike McDonald:values people as they move, because most of the people you want are employed,
Mike McDonald:or from a competitor, so you have to value them, because they talk to other
Mike McDonald:people, and it makes it really difficult for companies to recover from that.
Mike McDonald:I don't think they realize the impact.
Mike McDonald:They say we're a separation of six, but I think it's closer than that.
Mike McDonald:And people talk, especially in certain industries, the industry that I
Mike McDonald:came from, Freddie, I mean, that it expanded, then it contracted, but
Mike McDonald:people stayed in touch and word spreads.
Mike McDonald:What's the first thing you do when you're hiring someone, you call someone up.
Mike McDonald:Hey, Freddie, are you interested?
Mike McDonald:I'm over here.
Mike McDonald:Would you like to come over and work with me?
Mike McDonald:Why?
Mike McDonald:Because you know who they are, whatever Freddie is, I know I can throw anything
Mike McDonald:at him and he'll learn it and he'll, you know, the personality really.
Mike McDonald:And there's a great instrument that we use.
Mike McDonald:It's we recommend it's called the OAD, Organizational Analysis and Design.
Mike McDonald:It's a simple test.
Mike McDonald:It's a survey.
Mike McDonald:It's not a personality thing.
Mike McDonald:It's a survey and on skills.
Mike McDonald:And what it looks at is, it looks at seven traits, assertiveness,
Mike McDonald:extroversion, patience, and detail.
Mike McDonald:Then it looks at versatility, creativity, and emotional control.
Mike McDonald:Those seven traits graphed out.
Mike McDonald:And now you get a pattern of a person, of their, of what
Mike McDonald:they like, and how they'll fit.
Mike McDonald:And if you're looking for a hunter, a sales guy you're going to find
Mike McDonald:someone up in the upper right.
Mike McDonald:He's going to be a generalist, but he's also going to be socially oriented.
Mike McDonald:If you're looking for a program, he's probably going to be a specialist on
Mike McDonald:the bottom, and he's going to be a, technically oriented person, right?
Mike McDonald:And so, by giving a survey before you finalize the interview, you get a pattern
Mike McDonald:of someone, and now you can explore that with them and find out a little bit more.
Mike McDonald:If hiring a hunter, I want someone that's very high assertive,
Mike McDonald:extroversion, patience , not so much, because I want him to close.
Mike McDonald:Detail, he's probably not going to be that detailed.
Mike McDonald:You're going to have to hunt him down for his expense account, because
Mike McDonald:he's looking to do business, right?
Mike McDonald:He's a hunter.
Mike McDonald:And if you want the farmer, I hate to use that, but people identify with it, someone
Mike McDonald:that you're assigning accounts to develop those accounts, you're probably hiring
Mike McDonald:someone that has, is assertive somewhat.
Mike McDonald:more extroverted or as extroverted, but more patient and more detailed because
Mike McDonald:he's managing an existing account.
Mike McDonald:But the last three are very important.
Mike McDonald:And that is versatility, some people are more versatile than others.
Mike McDonald:So I give you something to do and your job is X, Y, Z.
Mike McDonald:And then I come in and I say, gee, Fred, could you help me out?
Mike McDonald:I knew you took a couple of courses in accounting.
Mike McDonald:Could you look at these account payable things and help me with that?
Mike McDonald:So you throw stuff at them and they're versatile.
Mike McDonald:They can do it and they don't mind doing it, right?
Mike McDonald:They have that built in.
Mike McDonald:That's how they're wired.
Mike McDonald:Other people.
Mike McDonald:What you see is what you get.
Mike McDonald:You give them something.
Mike McDonald:That's what I was hired for.
Mike McDonald:They don't deviate at all.
Mike McDonald:If you change it, it's disruptive, right?
Mike McDonald:That's a personality trait, right?
Mike McDonald:So if you're a startup company or you're doing a company that you're going to
Mike McDonald:go through some change, you better hire that guy with high versatility.
Mike McDonald:Also, emotional control.
Mike McDonald:If you want someone that's , managing people, you want a high practicality,
Mike McDonald:but a balanced emotion, too.
Mike McDonald:But you don't want someone that's totally emotional, you
Mike McDonald:want control on that rating.
Mike McDonald:And then the last thing, creativity.
Mike McDonald:I give someone something to do, and it doesn't work out, that's okay.
Mike McDonald:Fred, you come back and say, you know, this isn't working out,
Mike McDonald:but I got, I thought about this.
Mike McDonald:What if we try this, right?
Mike McDonald:That creativity is so important.
Mike McDonald:Those three traits are the most important, I think, in any hire,
Mike McDonald:especially in today's world.
Mike McDonald:Very important, but it's a great instrument and those kind of tools people
Mike McDonald:can incorporate in their hiring process.
Mike McDonald:And it's going to, it's going to improve their hiring decision phenomenon.
Freddy D:Right.
Freddy D:Okay.
Freddy D:We'll have to have another conversation about, from the employee perspective.
Mike McDonald:Well, thank you.
Freddy D:Yeah, So how can people find you, Michael?
Mike McDonald:My website, it's M W M search.
Mike McDonald:com.
Mike McDonald:So M W M search.
Mike McDonald:com.
Mike McDonald:And my phone number is 831 646 0300.
Mike McDonald:I'm on the West Coast, but I work throughout North America.
Mike McDonald:And, that's the best way to get through to me.
Freddy D:Okay.
Freddy D:And what do you have for our listeners?
Freddy D:What are you offering our listeners here.
Mike McDonald:Well, I think if they're interested in anything I've talked about,
Mike McDonald:as far as if I can help them in hiring people, help them in any way that way.
Mike McDonald:I happy to give them 20 minute consulting free.
Mike McDonald:Just call me up and we'll talk, if I can't help you, I can probably
Mike McDonald:point you in the right direction.
Freddy D:Well, Michael, it was great having you on the
Freddy D:business superfan podcast.
Freddy D:I hope you had a great time here and thank you much.
Freddy D:And we look forward to having you on the show in the near future.
Mike McDonald:I love your book, Fred.
Mike McDonald:Thank you.
Mike McDonald:Appreciate it, buddy.
Mike McDonald:Thank you.