Speaker: 00:00:00

Welcome to the Six Figure Business Mastery P odcast

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where every week Kirsten and Genie

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dive into the essential topics to fuel

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your business growth

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from copywriting to course creation

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mindset to video marketing

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they've got you covered

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tune in for expert guest interviews on all things

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marketing and business

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and learn how to work on your business

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not just in it so

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get ready to unlock your business potential

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and take it to the next level

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tired of being overcoached oversold and undersupported

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maybe it's time to ditch everyone else's blueprint

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and finally trust your own

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I'm excited today to introduce you to Kristen Franny

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from your compass within

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and today we're gonna talk about that topic

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so welcome to the show Kristen fabulous

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thank you so much for having me

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I'm really excited to be here

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I am always interested to find out someone's story

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what what got you into the business that you're in

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and what took you in the direction that you're now

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the

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topic that you're covering about being overcoached

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and not not listening to yourself

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how did this all come about

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well long story short

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I was in corporate leadership for over 20 years

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and so I worked coaching people

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developing people

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when that part of my career ended

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it was a no brainer to start working with women

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and through that I've start

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I've come to be very aligned with working with women

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who have unique types of businesses

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they're just the people that naturally found me

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and most of them have been trying to

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cram themselves into doing things a certain way and

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and what I've been really good at doing is figuring out

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okay well

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how can we just unpack all of that and stop doing that

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and so I kind of

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was bridging this period of time where I was sort of

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life coach and I was sort of a business coach

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and through my journey of learning what works for me

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and how to expand my business

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I have tried practically everything under the sun

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and what I've come to learn through that is

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they're all right

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there's not anything wrong with any of

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business strategies that are out there

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and there are a lot of people that are really

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successful through any one of them

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but if we're picking

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and trying on the one that doesn't work for us

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um we're not going to be as successful as we want to be

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we're going to start running into some resistance

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of some sort um

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and as women especially

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we tend to take on a lot of extra responsibility

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we tend to have a whole lot of self sabotaging um

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self talk we tend to make ourselves feel wrong

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when something else isn't working

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and so what I have found is that um when we can

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stop trying to be all of the things and ways

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that everyone else wants us to be

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and we start to it's gonna sound a little overused

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or is a little overused

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but we can start to give ourselves Grace

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and then move from there right

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we can say okay

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so this isn't working for me

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that's okay what is working

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what can I do and we really get back to what that

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that root is of what we want and moving from there

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so it all kind of came together

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through my own trial and error

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through my own clients

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through learning what works for each of them

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and from trying on plenty of strategies myself

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and combining all of the deep

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transformational work that I do with my clients

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to overcome what those

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those narratives and stories are that we hold on to

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I love that so you talked a little bit about um

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women in unique businesses

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so I'm curious to hear a little more about that

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um well

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I've worked with people who have done all sorts

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of things um

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and so you know

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that's one of the things that I've struggled with

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in my business is

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we're told you know

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niche down

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work with this one particular type of person

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and what I've Learned through that is that yes

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I get to work with a particular type of person

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but they do a whole lot of different stuff

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they're all multipassionate

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um a lot of them are multi hyphenate themselves

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they do a whole lot of different things um

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I've worked with women who have LED um

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everything from fairly corporate seeming businesses

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you know or traditional businesses like

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um education

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software that they sold

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and educational programs to women

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and who have been on their 670

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second life on this planet and

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or just life in general

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and they're trying to find their purpose

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to make sure that it is you know

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the best experience that they can have

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and how can they set up um

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you know something that aligns with them

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and just figuring out what that looks like

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so it's run the gamut

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you know a lot of people are online service providers

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doing good in the world

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and wanting to make a shift somehow in the collective

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through how they're showing up

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and through the work that they're doing

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you're talking about um

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proven systems can sometimes feel like sandpaper

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I love that

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so do you want to elaborate on that a little bit more

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yeah so as an example

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like there are very basics within business

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that are foundational right

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if we want to have clients

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we need to talk to people

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that is that that's a basic

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they're not just going to magically appear one day

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but the ways that we can get there and talk to people

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we can learn

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and we can start to work with how we like to operate

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so as an example you know I for example joined

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a coaching program

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and from everything I saw at the beginning

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it felt really good it was about you know

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working with your feminine energy

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and it wasn't too woo woo

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and out there but you know

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really not being in the bro marketing space

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which I think is important for some of us

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and so it felt really warm and genuine and and

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you know like a place I wanted to be in

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and I was learning some stuff

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and then as we got into like the next level of work

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and the next level okay

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now you've got this foundation

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you're gonna build on here

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and then ultimately what it was doing is

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moving us along into speaking on stages now

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I actually have a I am really not comfortable

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speaking in front of big groups of people

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so all of this other stuff was great

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and now I was being told OK

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so if you want your next level of success

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you have to speak on stages hmm

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I'm not really a public speaker

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my natural talents lean me towards writing

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towards one to one conversation

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and to being a little bit more off the cuff

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I'm not great at having a whole lot prepared

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and then having to like

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speak to that so the foundations were great

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but had I

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then I forced myself into continuing on that strategy

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it felt like sandpaper

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it was going against everything in my being

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that feels good and natural

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and the way I like to operate

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and so what tends to happen is a lot of folks say okay

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well I just have to figure it out

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I just have to get good at this thing

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I just have to keep swimming uphill or

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you know keep

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keep swimming upstream

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and keep going against the grain

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and keep having it feel really difficult

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when we don't have to have it feel difficult

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it gets to feel easy and the trick is

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simply leaning into what we are good at

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figuring out what that is

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and sometimes that's

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in finding someone that can help pull that out of you

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because we've been told success looks a certain way

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we've been told you have to be loud

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you have to be in front of people

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you have to do a certain thing

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you have to build a big audience

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you have to do this and so

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we can get caught up in all the minutiae along the way

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um and then it's feeling really

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like there's a whole lot of friction

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and often that friction that a sandpaper

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you know it probably resonates

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you know when people hear that

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it's like oh yeah

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I've been there it just feels rough um

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when we can strip that away

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it gets to feel a whole lot easier and more fluid

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it's so true and I think with women

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sometimes you see them

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it's almost like they wanna show up as someone else

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you know it's like they're

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they're not good enough

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or they're not worthy of success

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and we talk a lot about this

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when we talk about content creation

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and video marketing or hosting a podcast

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you know people are attracted to you

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when you're actually yourself

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you know I know Genie

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the word authentic kind of drives her crazy

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cause it's so overused

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but if you just show up as yourself

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I think people that are

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are your ideal clients will be attracted to you

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and you'll resonate with them

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and if you're trying to be someone else

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if you do land clients they're not your clients

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because they were attracted to this person

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the show this persona that you put on

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and um

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you know I like to say if you see me here on a

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a call and we have a conversation on the street

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I talk with my hands all the time right

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so what you see is what you get

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and so

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I think it's really important for people to figure out

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how do they come to the table in their business

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bringing like you said

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their gifts their skills

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and not trying to fit themselves into a box

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whether it's with their marketing or

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you know whatever they're doing in their business

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to be able to tune in

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and figure out if it's right for them

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and I think that's something Jean and I are lucky

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because we do get to tune into

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you know both very intuitive

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so we do lean into what works

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and we have to respect the fact that sometimes

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something that might work for Genie

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wouldn't work for me like for example

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she loves public speaking

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I'm like you I hate it Kristen

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I don't want to do it but by me

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by looking at what we like doing

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and where our unique abilities are

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then we can support each other

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to do those things within the business

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rather than like you said

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trying to find it's like one

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one path fits everyone one size fits all T-shirt

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you know

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exactly that one size fits all T-shirt

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but it's too small for you

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you know so it feels like really tight and restrictive

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and it just it doesn't fit

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um one of the things that I work with my clients on is

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figuring out who your favorite self is

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and I love that you came into this term of

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you know authenticity

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because often times too

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I think that we're

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we're fed an ideal version

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you know

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become your highest self be your best self

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and that intrinsically

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and inherently brings along a whole lot of judgment

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what does that look like and we've

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been conditioned to behave a certain way

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through society through culture

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through our families

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through our communities that we're in

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that we get used to showing up in certain ways

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and with certain patterns

286

00:10:08,233 --> 00:10:10,066

and they become our default

287

00:10:10,200 --> 00:10:11,433

but they're not necessarily our true mode of operating

288

00:10:14,833 --> 00:10:15,133

and

289

00:10:15,133 --> 00:10:17,000

they might be things that we've been carrying with us

290

00:10:17,000 --> 00:10:18,066

since we were 10 years old

291

00:10:18,066 --> 00:10:20,033

and somebody said something mean to us

292

00:10:20,200 --> 00:10:22,766

and we might not even remember what that situation is

293

00:10:22,766 --> 00:10:24,266

but we came up with a coping mechanism and we

294

00:10:25,900 --> 00:10:27,033

we've been carrying that

295

00:10:27,033 --> 00:10:28,733

and it's been getting bigger and bigger and bigger

296

00:10:28,733 --> 00:10:30,966

as we've gone a long life

297

00:10:30,966 --> 00:10:32,566

and we've had our lived experience

298

00:10:32,800 --> 00:10:34,566

and so I actually

299

00:10:34,566 --> 00:10:37,800

step my clients away from trying to become your best

300

00:10:37,800 --> 00:10:38,266

most authentic self

301

00:10:39,066 --> 00:10:39,900

and we lean in into finding who is your favorite self

302

00:10:42,800 --> 00:10:44,433

and there's a whole lot of work that we do

303

00:10:44,433 --> 00:10:45,933

along with that and who

304

00:10:46,333 --> 00:10:48,766

when you're showing up in your most favorite ways

305

00:10:48,766 --> 00:10:50,000

when you're having the most fun

306

00:10:50,000 --> 00:10:51,666

when you're feeling most aligned

307

00:10:51,733 --> 00:10:53,400

who is that what

308

00:10:53,400 --> 00:10:56,533

and not what does everybody say it needs to look like

309

00:10:56,533 --> 00:10:58,533

not what does everybody else expect from you

310

00:10:58,533 --> 00:10:58,933

but you know

311

00:10:58,933 --> 00:10:59,566

what is your favorite day

312

00:11:00,233 --> 00:11:00,433

if you could design your favorite day of working

313

00:11:03,000 --> 00:11:03,866

what would that look like

314

00:11:03,866 --> 00:11:05,100

and what would you be doing

315

00:11:05,600 --> 00:11:06,500

what is

316

00:11:06,566 --> 00:11:08,366

what does your favorite self wear

317

00:11:08,800 --> 00:11:09,766

and you know

318

00:11:09,766 --> 00:11:11,233

not what do you put on every day

319

00:11:11,233 --> 00:11:11,766

when you get up

320

00:11:11,766 --> 00:11:13,933

and it's the easiest thing to grab from the closet

321

00:11:13,933 --> 00:11:16,566

but what does your favorite self actually wear

322

00:11:16,800 --> 00:11:20,233

and and this is one of the most effective things I do

323

00:11:20,233 --> 00:11:21,666

with my clients I've had you know

324

00:11:21,666 --> 00:11:25,200

recently one person and she was stuck

325

00:11:25,200 --> 00:11:26,000

she's had a really successful business

326

00:11:26,633 --> 00:11:28,033

as a financial coach but she wanted to move into

327

00:11:29,733 --> 00:11:32,333

health and nutrition coaching for moms

328

00:11:32,600 --> 00:11:33,633

and so it was you know

329

00:11:33,633 --> 00:11:35,000

sitting really close to her heart

330

00:11:35,000 --> 00:11:36,600

she's a mom she had you know

331

00:11:36,600 --> 00:11:37,566

turned her health around

332

00:11:37,566 --> 00:11:39,533

and she knew how different she felt

333

00:11:40,100 --> 00:11:41,633

um but everything

334

00:11:41,633 --> 00:11:43,533

felt like it was going to be an uphill battle

335

00:11:43,533 --> 00:11:45,433

that she was going to have to recreate everything

336

00:11:45,433 --> 00:11:46,566

the same way and doing

337

00:11:46,566 --> 00:11:47,833

all the same things that she had done

338

00:11:47,833 --> 00:11:48,366

for her financial coaching

339

00:11:49,133 --> 00:11:49,500

so she knew how to grow a business

340

00:11:51,433 --> 00:11:53,033

but it all felt really huge and intimidating and like

341

00:11:54,766 --> 00:11:55,966

it was gonna be difficult

342

00:11:56,433 --> 00:11:58,866

so we leaned into okay so what's your favorite self

343

00:11:58,866 --> 00:12:01,066

you know we do some work on that and I said

344

00:12:01,066 --> 00:12:04,033

so what would your favorite self do today

345

00:12:04,033 --> 00:12:06,133

if she was growing this business

346

00:12:06,133 --> 00:12:07,266

and she's like oh

347

00:12:07,266 --> 00:12:10,366

I'm just gonna talk to my mom friends like okay

348

00:12:10,466 --> 00:12:13,166

so does that feel now like it's big and overwhelming

349

00:12:13,166 --> 00:12:14,200

and it's gonna be difficult

350

00:12:14,200 --> 00:12:15,766

and she said oh my God no

351

00:12:15,766 --> 00:12:18,033

she's like I can't actually wait to get off this call

352

00:12:18,333 --> 00:12:19,733

and go and talk to them like

353

00:12:19,733 --> 00:12:21,466

now all of a sudden

354

00:12:21,566 --> 00:12:23,400

I know exactly what my messaging is

355

00:12:23,400 --> 00:12:25,266

like she wanted to hone it a little bit

356

00:12:25,266 --> 00:12:26,733

she said but I've got my messaging

357

00:12:26,733 --> 00:12:28,400

I know what offer I'm gonna put out

358

00:12:28,400 --> 00:12:30,766

like all the stuff that she had been sitting there

359

00:12:30,766 --> 00:12:33,900

trying to think into existence

360

00:12:34,133 --> 00:12:36,800

just sort of magically appeared right

361

00:12:36,800 --> 00:12:38,033

it's not magically appeared

362

00:12:38,033 --> 00:12:38,866

but she

363

00:12:39,200 --> 00:12:40,866

removed the resistance that was

364

00:12:40,866 --> 00:12:42,866

telling her that it was going to be hard

365

00:12:43,033 --> 00:12:46,033

saw an easy path that felt really good for her

366

00:12:46,033 --> 00:12:47,266

and she said you know

367

00:12:47,266 --> 00:12:48,666

almost immediately oh my god

368

00:12:48,666 --> 00:12:50,566

I know exactly who I need to talk to

369

00:12:50,633 --> 00:12:52,200

I have this person who does this

370

00:12:52,200 --> 00:12:54,066

and we can run this little local event

371

00:12:54,066 --> 00:12:55,233

and it's going to be great

372

00:12:55,233 --> 00:12:56,866

so that I don't need to be

373

00:12:57,000 --> 00:12:58,966

you know having this huge business with it

374

00:12:58,966 --> 00:13:00,433

but I get to make the impact

375

00:13:00,433 --> 00:13:02,166

that I want to make with my people

376

00:13:02,200 --> 00:13:05,033

and all I need to do is call up my friends

377

00:13:05,500 --> 00:13:07,466

the version of the you that feels most natural

378

00:13:07,466 --> 00:13:08,000

and you know

379

00:13:08,000 --> 00:13:09,000

I agree Genie that

380

00:13:09,000 --> 00:13:10,533

you know uh

381

00:13:10,766 --> 00:13:11,900

authenticity

382

00:13:12,033 --> 00:13:15,133

and being your authentic self is a little overused

383

00:13:15,133 --> 00:13:17,333

and I think part of why it's overused is

384

00:13:17,333 --> 00:13:20,166

because we don't necessarily get into what that root is

385

00:13:20,166 --> 00:13:20,633

of okay

386

00:13:20,633 --> 00:13:20,966

so what is your authentic self

387

00:13:22,133 --> 00:13:24,200

and so a lot of people can hear that

388

00:13:24,200 --> 00:13:25,533

show up authentically think yeah

389

00:13:25,533 --> 00:13:27,500

but what the hell does that mean

390

00:13:27,600 --> 00:13:28,633

and because we've got

391

00:13:28,633 --> 00:13:30,733

so much other stuff that we're carrying with us

392

00:13:31,166 --> 00:13:31,733

yeah yeah

393

00:13:31,733 --> 00:13:34,033

that's totally true I love remove the resistance

394

00:13:34,033 --> 00:13:34,466

I think that's

395

00:13:34,466 --> 00:13:36,233

that's really so important and such a key

396

00:13:36,233 --> 00:13:36,933

and it's funny

397

00:13:36,933 --> 00:13:38,133

because I was clicking through the channels

398

00:13:38,133 --> 00:13:40,533

the other day and there was a program on

399

00:13:40,533 --> 00:13:42,366

and it was the two people who hosted like

400

00:13:42,366 --> 00:13:43,866

what not to wear um

401

00:13:43,866 --> 00:13:45,633

but the program was about

402

00:13:45,700 --> 00:13:46,666

bringing people on

403

00:13:46,666 --> 00:13:49,466

and having them dress the way they want to

404

00:13:49,466 --> 00:13:51,200

that way that makes them feel good instead of

405

00:13:52,000 --> 00:13:54,533

you know what society says is okay for

406

00:13:54,533 --> 00:13:55,966

you know this job or that job

407

00:13:55,966 --> 00:13:58,066

so I thought that was such a great concept that kind of

408

00:13:58,066 --> 00:13:59,866

um mimics what you're talking about

409

00:13:59,866 --> 00:14:00,800

yeah I love that

410

00:14:00,800 --> 00:14:03,033

and hopefully there's more of this coming in because

411

00:14:03,033 --> 00:14:04,300

you know I think that

412

00:14:04,633 --> 00:14:07,766

you know individuality is super important

413

00:14:07,766 --> 00:14:08,133

I like to

414

00:14:08,133 --> 00:14:10,100

I think of it like we're all part of a tapestry

415

00:14:10,466 --> 00:14:10,800

and if we were all the same color thread

416

00:14:12,200 --> 00:14:14,533

it would be a really boring tapestry

417

00:14:14,633 --> 00:14:15,466

and so you know

418

00:14:15,466 --> 00:14:17,400

some of us are the little thin gold lines

419

00:14:17,400 --> 00:14:18,766

and some of us are the you know

420

00:14:18,766 --> 00:14:21,833

sturdier darker colors that provide the shadow

421

00:14:21,866 --> 00:14:24,000

and we need all of those

422

00:14:24,000 --> 00:14:26,466

and we need all of us to show up in those

423

00:14:26,466 --> 00:14:27,200

in order to have richness of experience

424

00:14:28,633 --> 00:14:29,433

and you know

425

00:14:29,433 --> 00:14:30,233

426

00:14:30,566 --> 00:14:32,566

the experience would just not be very fun

427

00:14:32,566 --> 00:14:35,600

if we were all the same it's funny because I

428

00:14:35,600 --> 00:14:36,666

feel like

429

00:14:36,666 --> 00:14:40,700

you know in the online space especially there is

430

00:14:41,066 --> 00:14:41,900

you know

431

00:14:42,133 --> 00:14:44,600

make a million dollars in 20 minutes by doing this

432

00:14:44,600 --> 00:14:45,766

right there's this like right

433

00:14:45,766 --> 00:14:48,666

there's just so much out there that you know

434

00:14:48,666 --> 00:14:49,166

not not saying

435

00:14:49,166 --> 00:14:51,366

a person can't build a million dollar business quickly

436

00:14:51,366 --> 00:14:53,133

but you're not gonna build it in 20 minutes

437

00:14:53,166 --> 00:14:54,600

and I think what happens is

438

00:14:54,600 --> 00:14:57,266

it sets a lot of unrealistic expectations

439

00:14:57,933 --> 00:15:00,466

and then they also give them um

440

00:15:00,466 --> 00:15:02,800

things to do that may or may not work for them

441

00:15:02,800 --> 00:15:03,766

like you said

442

00:15:03,766 --> 00:15:05,800

but then it makes people feel like a failure

443

00:15:05,800 --> 00:15:07,533

when they can't make it work

444

00:15:07,733 --> 00:15:09,866

and we talk a lot about the fact that

445

00:15:09,866 --> 00:15:11,933

in this day and age you know

446

00:15:11,966 --> 00:15:13,633

be having an online business

447

00:15:13,800 --> 00:15:15,800

doesn't necessarily mean that you can't low

448

00:15:15,800 --> 00:15:16,833

locally network and bring in clients

449

00:15:17,533 --> 00:15:18,333

I like to say

450

00:15:18,333 --> 00:15:21,700

there's usually $1 million in most people's backyards

451

00:15:21,866 --> 00:15:22,933

so if your content hasn't taken off

452

00:15:24,333 --> 00:15:26,166

if your community hasn't been built

453

00:15:26,200 --> 00:15:28,166

and you really want to build your business

454

00:15:28,633 --> 00:15:30,033

maybe get out there and network

455

00:15:30,133 --> 00:15:32,366

see who in your area needs your help and your service

456

00:15:32,366 --> 00:15:34,266

because there are people there who will need it

457

00:15:34,766 --> 00:15:37,333

but what happens is I think we get sold this

458

00:15:37,633 --> 00:15:41,133

you know this lie that you can just sit on your laptop

459

00:15:41,133 --> 00:15:44,166

you know and do these things and make millions

460

00:15:44,333 --> 00:15:45,200

and for some people

461

00:15:45,200 --> 00:15:47,433

like if you master Google ads or Facebook ads

462

00:15:47,433 --> 00:15:50,166

and that's true you can maybe grow a huge business

463

00:15:50,200 --> 00:15:51,866

a few hours a day on your business on

464

00:15:51,866 --> 00:15:55,533

on your computer because you like nail how to like your

465

00:15:55,533 --> 00:15:58,533

your ads and your service are just so dialed in

466

00:15:58,533 --> 00:16:00,233

but it may take a while to get there

467

00:16:00,233 --> 00:16:01,633

so I love the fact that you're asking

468

00:16:01,633 --> 00:16:03,233

people to look into themselves

469

00:16:03,233 --> 00:16:04,033

and figure out what feels right for them

470

00:16:05,800 --> 00:16:09,066

and then figuring out ways to make it happen

471

00:16:09,133 --> 00:16:10,133

because again no one's path is exactly the same

472

00:16:11,666 --> 00:16:12,033

and I do know like Genie and I

473

00:16:13,733 --> 00:16:15,100

we took a class um

474

00:16:15,166 --> 00:16:18,166

we bought a course and we joke there's two of us

475

00:16:18,166 --> 00:16:20,233

and it felt like a full time job

476

00:16:20,366 --> 00:16:22,833

so at the end of the day you know

477

00:16:22,833 --> 00:16:24,633

we only have so many hours to learn

478

00:16:24,633 --> 00:16:26,033

and to do those types of things

479

00:16:26,033 --> 00:16:27,700

on top of actually

480

00:16:27,833 --> 00:16:30,166

servicing our clients and building our businesses

481

00:16:30,400 --> 00:16:32,200

so I think the advice that you're giving

482

00:16:32,200 --> 00:16:35,800

is really important to tune in to what feels right

483

00:16:35,800 --> 00:16:36,466

and then it's okay

484

00:16:36,466 --> 00:16:37,966

if you don't finish a course or something

485

00:16:37,966 --> 00:16:40,233

if you get halfway through and it's not right

486

00:16:40,366 --> 00:16:42,833

then you learn what you've Learned and you stop

487

00:16:43,100 --> 00:16:44,133

yeah absolutely

488

00:16:44,133 --> 00:16:45,966

I think you hit the nail on the head too with

489

00:16:45,966 --> 00:16:47,900

you know how so many people see all of these big

490

00:16:48,800 --> 00:16:49,833

giant promises of

491

00:16:49,866 --> 00:16:52,266

oh we'll insert you into our system

492

00:16:52,266 --> 00:16:52,833

and so

493

00:16:52,833 --> 00:16:56,366

there's this theory that as soon as you set up online

494

00:16:56,366 --> 00:16:59,033

you're going to have the big fancy lifestyle

495

00:16:59,200 --> 00:17:00,566

I bought into that you know

496

00:17:00,566 --> 00:17:02,566

I was when my job had finished

497

00:17:02,566 --> 00:17:03,433

I was in Bali

498

00:17:03,433 --> 00:17:06,466

and I'm going to be a digital nomad and I'm gonna have

499

00:17:06,466 --> 00:17:06,800

you know

500

00:17:06,800 --> 00:17:07,766

six figures coming in

501

00:17:07,766 --> 00:17:08,066

I'm gonna match my corporate income in no time

502

00:17:11,066 --> 00:17:14,500

and it took me 6 months to get my website set up

503

00:17:15,166 --> 00:17:16,766

cause I had no idea what I was doing

504

00:17:17,933 --> 00:17:18,800

and it was ready

505

00:17:18,800 --> 00:17:20,133

and then I would change it and it was ready

506

00:17:20,133 --> 00:17:22,100

and I would change it and then I finally

507

00:17:22,100 --> 00:17:23,000

I launched it I'm like

508

00:17:23,066 --> 00:17:24,133

OK this is it

509

00:17:24,133 --> 00:17:29,400

business is open and my mom looked at my website like

510

00:17:29,400 --> 00:17:30,233

Yay

511

00:17:30,733 --> 00:17:31,966

and it was tough because too

512

00:17:31,966 --> 00:17:34,000

I was there and there were other people that

513

00:17:34,000 --> 00:17:35,933

were showing that they were having these huge

514

00:17:35,933 --> 00:17:37,000

successful businesses and

515

00:17:37,000 --> 00:17:37,233

you know

516

00:17:37,233 --> 00:17:39,833

they're on on their social media feeds of course

517

00:17:39,833 --> 00:17:40,066

you know

518

00:17:40,066 --> 00:17:43,133

they're sipping Mai Tais and and working with clients

519

00:17:43,133 --> 00:17:45,000

and I couldn't even find an internet connection

520

00:17:45,000 --> 00:17:46,566

that was stable enough to host a call

521

00:17:46,566 --> 00:17:49,166

I was like what am I doing wrong

522

00:17:49,366 --> 00:17:51,733

and what I didn't take into account is one

523

00:17:51,733 --> 00:17:51,966

what their existing network might have already been

524

00:17:54,133 --> 00:17:56,133

you know they might already have had clients

525

00:17:56,133 --> 00:17:58,533

that might not have been their sole source of income

526

00:17:58,766 --> 00:18:01,466

so many other things that were going on and

527

00:18:01,466 --> 00:18:02,266

you know

528

00:18:02,266 --> 00:18:04,266

any strategy will work

529

00:18:04,266 --> 00:18:08,833

but what we often aren't being shown is what

530

00:18:08,866 --> 00:18:10,633

the most successful people who are selling

531

00:18:10,633 --> 00:18:12,566

that they've got something that they're trying to sell

532

00:18:12,566 --> 00:18:14,433

so they're not going to show you the friction points

533

00:18:14,433 --> 00:18:16,500

they're only going to show you the easy things

534

00:18:18,166 --> 00:18:21,233

which isn't real life um

535

00:18:21,600 --> 00:18:22,933

and also you know

536

00:18:22,933 --> 00:18:25,666

we're not then necessarily taking into account like

537

00:18:25,666 --> 00:18:28,066

what are they already bringing to the table

538

00:18:28,066 --> 00:18:28,400

you know

539

00:18:28,400 --> 00:18:30,066

do they already have a really large existing network

540

00:18:31,466 --> 00:18:31,633

you know

541

00:18:31,766 --> 00:18:33,666

reach out to people that you know

542

00:18:34,366 --> 00:18:35,000

you know well

543

00:18:35,000 --> 00:18:37,466

if you don't have a very big network of people that are

544

00:18:37,466 --> 00:18:38,800

your dream client

545

00:18:38,800 --> 00:18:41,133

it might take you a little bit longer to build

546

00:18:41,133 --> 00:18:42,433

that network up

547

00:18:42,433 --> 00:18:44,966

and it's not to say that it's not going to work

548

00:18:45,000 --> 00:18:47,866

but also that you know I think

549

00:18:47,866 --> 00:18:50,033

you know we can get stuck in this whole cost fallacy

550

00:18:50,033 --> 00:18:51,266

and we keep plotting along

551

00:18:51,266 --> 00:18:54,066

doing something for a little bit too long and

552

00:18:54,066 --> 00:18:56,166

and we have to get really honest with ourselves

553

00:18:56,166 --> 00:18:56,966

and say okay

554

00:18:56,966 --> 00:18:58,966

is this working or is it not

555

00:18:58,966 --> 00:19:03,866

you know we have to take time to have CEO days

556

00:19:03,866 --> 00:19:05,833

you know to come out of our business

557

00:19:05,833 --> 00:19:07,666

and look at what's really happening

558

00:19:07,666 --> 00:19:11,033

which can be hard when often for solo preneurs um

559

00:19:11,033 --> 00:19:12,666

because there's not another sounding board

560

00:19:12,666 --> 00:19:14,933

there's not another person that's there um

561

00:19:14,933 --> 00:19:16,966

and so we have to say OK

562

00:19:17,466 --> 00:19:19,800

maybe it doesn't feel like I hit that milestone

563

00:19:19,800 --> 00:19:21,966

that so and so promised I was going to hit

564

00:19:21,966 --> 00:19:23,066

but what have I done

565

00:19:23,066 --> 00:19:25,500

what are the success points that I've had along the way

566

00:19:25,666 --> 00:19:28,266

and how can I grow on those

567

00:19:29,033 --> 00:19:32,233

and maybe that's where the secret sauce is instead of

568

00:19:32,233 --> 00:19:32,800

you know how can I improve this tiny

569

00:19:34,166 --> 00:19:35,766

little thing that's not working

570

00:19:35,833 --> 00:19:38,200

and hope for the best that that's what

571

00:19:38,200 --> 00:19:39,333

you know the magic thing

572

00:19:39,333 --> 00:19:40,033

the magic bullet

573

00:19:40,033 --> 00:19:42,966

that's going to turn everything around overnight

574

00:19:43,033 --> 00:19:46,266

what is already working and how can I go bigger on that

575

00:19:46,266 --> 00:19:48,133

because that's also removing friction

576

00:19:48,133 --> 00:19:49,400

that's making things easier

577

00:19:49,400 --> 00:19:51,333

so if it's more comfortable to get out and network

578

00:19:51,333 --> 00:19:52,666

and talk to people and

579

00:19:52,666 --> 00:19:52,933

you know

580

00:19:52,933 --> 00:19:54,733

just tell people in the coffee shop what you do

581

00:19:54,733 --> 00:19:56,766

and get curious and ask questions

582

00:19:57,033 --> 00:19:57,533

and you know

583

00:19:57,533 --> 00:19:58,333

it's as

584

00:19:58,333 --> 00:20:00,600

important to get curious about who's in your network

585

00:20:00,600 --> 00:20:02,300

as it is to get curious about

586

00:20:02,300 --> 00:20:04,766

what's happening with you and how

587

00:20:05,166 --> 00:20:07,333

our resistance is

588

00:20:07,333 --> 00:20:10,066

sometimes creating that feeling of sandpaper

589

00:20:10,866 --> 00:20:11,666

and I think you know

590

00:20:11,666 --> 00:20:13,266

there's there's a whole lot of different ways

591

00:20:13,266 --> 00:20:14,766

that we can do that you know

592

00:20:14,766 --> 00:20:16,333

and and making sure that

593

00:20:16,533 --> 00:20:18,166

we're not just leading

594

00:20:18,166 --> 00:20:20,066

with the emotional side of our business

595

00:20:20,066 --> 00:20:21,633

we're also looking at the

596

00:20:21,633 --> 00:20:24,233

the more tangible and analytical side

597

00:20:24,233 --> 00:20:25,466

because we're business owners

598

00:20:25,466 --> 00:20:28,500

and we're not going to get to that next level

599

00:20:29,266 --> 00:20:33,266

if we're not making sound business decisions in it

600

00:20:33,266 --> 00:20:34,266

yeah it's interesting

601

00:20:34,266 --> 00:20:36,600

you know we specialize in outsourcing

602

00:20:36,600 --> 00:20:38,633

and the first thing Genie outsourced many years ago

603

00:20:38,633 --> 00:20:40,700

when she started her marketing agency

604

00:20:40,833 --> 00:20:44,266

was her bookkeeping and so not long ago

605

00:20:44,266 --> 00:20:45,133

we rolled out

606

00:20:45,133 --> 00:20:46,166

a bookkeeping program

607

00:20:46,166 --> 00:20:48,433

with virtual bookkeepers overseas

608

00:20:48,766 --> 00:20:51,566

and it is amazing that one of the things

609

00:20:51,566 --> 00:20:53,033

I think that drains our energy

610

00:20:53,033 --> 00:20:55,366

and causes us to not have clarity

611

00:20:55,433 --> 00:20:56,533

is the fact that we try

612

00:20:56,533 --> 00:20:58,333

doing things that we really hate doing

613

00:20:58,333 --> 00:20:59,866

and that we're not good at right

614

00:20:59,933 --> 00:21:01,966

so like Gina always like to say

615

00:21:01,966 --> 00:21:04,366

if you can hand something off

616

00:21:04,400 --> 00:21:04,666

you know

617

00:21:04,766 --> 00:21:06,366

for six to 10 bucks an hour

618

00:21:06,566 --> 00:21:08,866

why would you keep doing it

619

00:21:08,866 --> 00:21:10,333

and there's so much freedom

620

00:21:10,333 --> 00:21:11,433

and understanding that you

621

00:21:11,433 --> 00:21:13,200

don't have to be perfect at everything

622

00:21:13,200 --> 00:21:14,800

and you don't have to be able to do everything

623

00:21:14,800 --> 00:21:15,833

in your business

624

00:21:16,166 --> 00:21:17,466

that you deserve to have support in your business

625

00:21:18,900 --> 00:21:20,033

and Gini I think for you

626

00:21:20,033 --> 00:21:21,066

like you really express like

627

00:21:21,066 --> 00:21:22,633

what a game changer that was for you

628

00:21:22,633 --> 00:21:25,133

on your mental health and your creativity

629

00:21:25,166 --> 00:21:26,133

yeah absolutely

630

00:21:26,133 --> 00:21:27,633

yeah it was um

631

00:21:27,933 --> 00:21:30,433

it was the guilt of coming in my office every day

632

00:21:30,433 --> 00:21:32,433

and seeing a stack of receipts

633

00:21:32,433 --> 00:21:33,566

knowing that you know

634

00:21:33,566 --> 00:21:34,766

I should be inputting these

635

00:21:34,766 --> 00:21:37,233

it's not hard it's not rocket science

636

00:21:37,233 --> 00:21:39,666

but I don't wanna do it but it was

637

00:21:39,666 --> 00:21:40,966

you know daily

638

00:21:40,966 --> 00:21:41,866

and then um

639

00:21:41,866 --> 00:21:43,400

you know thinking of all these other things

640

00:21:43,400 --> 00:21:45,433

bookkeeping wise that I wasn't getting done

641

00:21:45,433 --> 00:21:46,766

you know reviewing my numbers

642

00:21:46,766 --> 00:21:49,866

that type of thing so once I did hand that off

643

00:21:49,866 --> 00:21:50,533

it was like

644

00:21:50,533 --> 00:21:53,533

this huge burden had been lifted off my shoulders

645

00:21:53,533 --> 00:21:54,633

and I was like

646

00:21:55,266 --> 00:21:56,633

I feel free

647

00:21:56,633 --> 00:21:58,666

like I felt like I could be the creative person that I

648

00:22:00,133 --> 00:22:01,266

that I loved being and I could be more

649

00:22:02,533 --> 00:22:03,833

you know of me

650

00:22:03,833 --> 00:22:06,000

and that was just something I guess I

651

00:22:06,000 --> 00:22:08,166

I never even realized it until

652

00:22:08,166 --> 00:22:12,166

you know I did outsource it and then it was lovely

653

00:22:12,266 --> 00:22:12,666

but you know

654

00:22:12,666 --> 00:22:13,866

it's so true that you know

655

00:22:13,866 --> 00:22:15,733

and and the mental bandwidth

656

00:22:15,733 --> 00:22:19,000

and the amount of energy that goes into oh

657

00:22:19,000 --> 00:22:20,466

I should do this I should do that

658

00:22:20,466 --> 00:22:22,800

I need to be doing this I need to be doing that

659

00:22:22,800 --> 00:22:23,333

means that

660

00:22:23,333 --> 00:22:25,133

you don't have the energy to show up

661

00:22:25,133 --> 00:22:26,733

on the things that you actually

662

00:22:26,733 --> 00:22:28,333

love to do

663

00:22:28,333 --> 00:22:29,600

and so you know

664

00:22:29,600 --> 00:22:30,800

it's figuring out you know

665

00:22:30,800 --> 00:22:33,133

and you found a great solution for you

666

00:22:33,133 --> 00:22:33,400

and so

667

00:22:33,400 --> 00:22:35,766

that's what I really enjoy helping my clients with is

668

00:22:35,766 --> 00:22:37,033

okay so where's the friction point

669

00:22:37,033 --> 00:22:38,500

how can we solve that what's the best solution for you

670

00:22:40,600 --> 00:22:41,766

and in solving that

671

00:22:41,766 --> 00:22:43,400

one of the things I've been working with a little bit

672

00:22:43,400 --> 00:22:43,900

is you know

673

00:22:43,900 --> 00:22:44,633

human design we're all wired differently

674

00:22:46,200 --> 00:22:46,900

you know like

675

00:22:47,033 --> 00:22:49,200

not all of us show up with

676

00:22:49,200 --> 00:22:50,933

the exact same skills and gifts

677

00:22:50,933 --> 00:22:51,133

and so why not rely on each other in different ways

678

00:22:54,733 --> 00:22:57,433

to be able to get us that support that we need

679

00:22:57,633 --> 00:22:59,266

I love that I love that

680

00:22:59,266 --> 00:23:00,833

so it sounds like

681

00:23:00,833 --> 00:23:02,633

you have so many things to offer

682

00:23:02,633 --> 00:23:04,566

for so many different types of businesses

683

00:23:04,566 --> 00:23:05,200

so Kristen

684

00:23:05,200 --> 00:23:08,033

tell us a little bit about if people are listening and

685

00:23:08,033 --> 00:23:09,400

um wondering wow

686

00:23:09,400 --> 00:23:10,833

I really wanna talk to her

687

00:23:10,833 --> 00:23:12,166

and maybe wanna work with her

688

00:23:12,166 --> 00:23:14,333

what's the best way for them to reach out to you

689

00:23:14,766 --> 00:23:17,833

so best way to reach out right now is on Instagram

690

00:23:18,066 --> 00:23:20,866

or they can drop me an email at Kristen

691

00:23:20,866 --> 00:23:22,966

at your compass within dot co

692

00:23:25,033 --> 00:23:27,566

and I will open up a conversation

693

00:23:27,566 --> 00:23:29,166

and there's a whole lot of freebies

694

00:23:29,166 --> 00:23:30,466

and low cost ways of you know

695

00:23:30,466 --> 00:23:33,333

testing out the work that I do on my Instagram

696

00:23:33,333 --> 00:23:34,466

and the links at the top

697

00:23:34,466 --> 00:23:37,833

my website is in design cause I'm changing my branding

698

00:23:38,166 --> 00:23:38,866

699

00:23:38,866 --> 00:23:41,366

hopefully that's up and running by the time we're live

700

00:23:41,366 --> 00:23:43,000

but it might not be still

701

00:23:43,000 --> 00:23:44,566

so Instagram is the best

702

00:23:44,566 --> 00:23:46,033

and then we just have a conversation

703

00:23:46,033 --> 00:23:47,466

see what's the best way to move forward

704

00:23:47,466 --> 00:23:49,400

and what support somebody's looking for

705

00:23:49,400 --> 00:23:50,933

and if I'm not the best support

706

00:23:50,933 --> 00:23:52,700

then I might know somebody who is

707

00:23:53,166 --> 00:23:55,533

this has been such a delight and um

708

00:23:55,533 --> 00:23:57,200

I just love everything that you're doing

709

00:23:57,200 --> 00:23:58,466

and we appreciate you

710

00:23:58,466 --> 00:24:00,966

you being that kind of person who can help others

711

00:24:00,966 --> 00:24:02,000

you know grow their business

712

00:24:02,000 --> 00:24:04,066

so thanks for joining us today

713

00:24:04,266 --> 00:24:05,766

thanks for listening to the 6 figure

714

00:24:05,766 --> 00:24:07,366

Business Mastery podcast

715

00:24:07,600 --> 00:24:09,500

if you enjoyed listening to this episode

716

00:24:09,500 --> 00:24:10,666

and you are ready to leverage

717

00:24:10,666 --> 00:24:13,000

video marketing on all online platforms

718

00:24:13,000 --> 00:24:15,366

or maybe even start your own video podcast

719

00:24:15,500 --> 00:24:17,300

then you need to check out the done for you

720

00:24:17,300 --> 00:24:19,900

and done with you program at the Marketing VA

721

00:24:19,900 --> 00:24:23,433

advantage.com and take your business to the next level