David Jackson:

Percy Spencer invented something in 1945 that

David Jackson:

really wouldn't even start to get used until two years later,

David Jackson:

because at the time, it was about six feet tall, it was

David Jackson:

extremely expensive and used mainly in restaurants, ships and

David Jackson:

industrial kitchens. But if you fast forward 40 years, you can

David Jackson:

go to Walmart and get a small one for about 58 bucks. What am

David Jackson:

I talking about? I'm talking about the microwave. Now, I know

David Jackson:

what you're thinking, Dave, what does that have to do with

David Jackson:

podcasting? Today, we're going to talk about time and patience

David Jackson:

in podcasting, because the microwave has spoiled us all.

David Jackson:

We're used to getting things right now exactly the way we

David Jackson:

want it. And unfortunately, that's not the way it works in

David Jackson:

podcasting. Hit it ladies the

David Jackson:

The SOP Singers: school of podcasting with Dave Jackson,

David Jackson:

podcasting sense, 2005 I'm your award winning Hall

David Jackson:

of Fame podcast coach. Dave Jackson, thanking you so much

David Jackson:

for tuning in. If you're new to the show, this is where we help

David Jackson:

you plan, launch and grow your podcast. If you want to

David Jackson:

monetize, we can help with that as well. And today we're kind of

David Jackson:

building on last week's episode. Last week's episode was for the

David Jackson:

absolute beginner on all the things you need to do to get

David Jackson:

your podcast up and running. And today we're talking about how to

David Jackson:

keep it going. And the one thing that comes up over and over is

David Jackson:

people start a podcast, they find out it takes more time, it

David Jackson:

takes more effort than they thought, and they quit often

David Jackson:

before Episode 10, there are stats. They say it's as early as

David Jackson:

seven. And I heard today, if you're a YouTuber, you rarely

David Jackson:

make it past 22 uploads. And so I want to share I did a ton of

David Jackson:

research on this, and things just kept falling in my lap

David Jackson:

about different people and how long it took them to be, for

David Jackson:

lack of a better phrase, famous or at least known, because it's

David Jackson:

a ton of people. I'll give you some examples here, of people

David Jackson:

that you know, for instance, like Morgan Freeman, right? He

David Jackson:

started in the 1960s in TV, but he really didn't get his big

David Jackson:

break until 1987 that so that's 20 to 25 years. Samuel L

David Jackson:

Jackson, what's in your wallet, right? Same guy. He was in his

David Jackson:

mid 40s, and after starting, you know, a couple different things

David Jackson:

in the 70s, 15 to 20 years later, he got his big break in

David Jackson:

Pulp Fiction. Harrison Ford Han Solo spent years doing bit parts

David Jackson:

and working as a carpenter, but Star Wars in 1977 made him

David Jackson:

famous at 35 after being in screen roles since the 60s. So

David Jackson:

around 10 to 12 years Brian Cranston, you might know him

David Jackson:

from Breaking Bad. He did commercials, he did soap operas,

David Jackson:

all this stuff in the 80s, but it wasn't until Malcolm in the

David Jackson:

Middle at the age of 43 so roughly 15 to 20 years did he

David Jackson:

become kind of a household name, even I Love Lucy Lucille Ball

David Jackson:

did B movies and stage work from the 1930s but it was the I Love

David Jackson:

Lucy show in 1951 that made her a star at about 40 years, right?

David Jackson:

So she was 40 when it happened, roughly 15 to 20 years after

David Jackson:

being in the business and Lucy, like, if you haven't seen a

David Jackson:

documentary on Lucy, yeah, every woman should watch that

David Jackson:

documentary on how she just came in and said, No, no, I'm the

David Jackson:

star. She wasn't being a diva. She was just like, I'm not

David Jackson:

taking this crap that the men are, you know, I'm not taking

David Jackson:

the food scraps from the men. It was awesome. James galfini, the

David Jackson:

guy from The Sopranos, he again, basically got fame around the

David Jackson:

age of 38 after a decade of professional work. You know, he

David Jackson:

got his his big break, obviously, in the Sopranos. So

David Jackson:

there's a ton Bonnie rate, which you may or may not know. I knew

David Jackson:

her because I grew up in the 80s ish, but she released albums,

David Jackson:

and she toured constantly during the 70s. But it wasn't until

David Jackson:

this one album called Nick a time she was 40 years old,

David Jackson:

roughly 15 to 20 years and now she's in the Rock Hall, if you

David Jackson:

go opera Andrea Bocelli, he sang and performed for years before

David Jackson:

wider success. It wasn't until his third album, in his early

David Jackson:

40s, which was rough. Be 10 to 15 years, and that guy is

David Jackson:

considered one of the greatest singers ever. Now, this is

David Jackson:

always fun two chains, which I you know, couldn't point to him.

David Jackson:

If he could come up and punch me in the face, and I wouldn't know

David Jackson:

it, but he wrapped for years originally. And this is always

David Jackson:

sad when a middle aged, white guy says this as part of the

David Jackson:

players circle, yep, before his solo debut on a T, dot, r, dot,

David Jackson:

U, dot. Story hit number one, he was 35 and again, over a decade

David Jackson:

after he began recording couple more, Martha Stewart was a

David Jackson:

stockbroker and ran a catering business before publishing her

David Jackson:

first cookbook at age 41 which, of course, launched her to all

David Jackson:

sorts of fame and fortune again, roughly 10 to 15 years, you

David Jackson:

know. And I was like, Okay, those are like movie stars and

David Jackson:

TV people. Joe Rogan, you may have heard of him. Now. He was a

David Jackson:

comedian. He was a TV host, all those fun things. He launched

David Jackson:

his podcast in 2009 he got that huge check from Spotify in 2020,

David Jackson:

so that's roughly 11 years, but it was 10 years. He had been

David Jackson:

doing entertainment for 10 years before he even started his

David Jackson:

podcast. Mark Marin, another famous podcast, basically he was

David Jackson:

working comic and a radio host in the late 80s. He launched his

David Jackson:

podcast in 2009 and roughly it took about three years so, and

David Jackson:

really 20 from when he started to become a known name Sarah

David Jackson:

Koenig, who we know from the really popular show serial. She

David Jackson:

was in native, you know, journalism. She had a long

David Jackson:

career as a print and radio reporter from the 1990s serial

David Jackson:

debuted in 2014 and exploded almost immediately. So again, 15

David Jackson:

to 20 years. I mean, we could go on. What about YouTubers? Jordan

David Jackson:

matter, who's a photography slash family challenges. He did

David Jackson:

decades of photography. You know, since the 1990s his

David Jackson:

YouTube channel started in 2010 took roughly three to five years

David Jackson:

to pass 10 million subscribers after 20 years in his primary

David Jackson:

craft. So it's always a minimum of three more likely 10. It's

David Jackson:

crazy how long it takes sometimes if you really want to

David Jackson:

be a household name, if we look at Mr. Beast and Mr. Beef, his

David Jackson:

real name is Jimmy Donaldson, and he started on YouTube in

David Jackson:

2012 he was a teenager, but his first viral hit came around 2017

David Jackson:

or 2018 so roughly five ish years before he saw serious

David Jackson:

channel growth. Now, if you fast forward 10 years, he reached 100

David Jackson:

million subscribers, and in November 2022, he officially

David Jackson:

became the most subscribed individual YouTuber, surpassing

David Jackson:

PewDiePie, which then it was around 111 million subscribers,

David Jackson:

again, years, not months. And in some cases, in many cases,

David Jackson:

decades. And so what you need to have to do. This is a love of

David Jackson:

the craft I was watching. My next guest needs no

David Jackson:

introduction. This is a interview show on Netflix, and

David Jackson:

he was interviewing Adam Sandler. Now, Adam Sandler who

David Jackson:

started off at the age of 17, and here he talks about his

David Jackson:

first time on stage,

Unknown:

but I do remember I was devastatingly bad, and nobody

Unknown:

laughed, and I was five minutes of just silence, and at the very

Unknown:

end, I heard a man say he's wearing a retainer,

David Jackson:

and five minutes of silence must have Been

David Jackson:

humiliating, but he explains this about the ride home, but

Unknown:

when I drove home that night with my brother, I was

Unknown:

like, Oh, that was that was awesome. He was like, you like

Unknown:

that. I said, That was incredible. You have to write

Unknown:

jokes. I said, yeah, yeah, for

David Jackson:

sure, but it wasn't a case where okay from

David Jackson:

that point forward, he was awesome because he tells this

David Jackson:

story that was equally like double humiliation, because it

David Jackson:

was front of his father.

Unknown:

I remember my dad, oh, my God, I did this one show in

Unknown:

Boston, and my dad and brother came to see it, and I ate it so

Unknown:

hard in front of my dad, and I hated that. And the MC came on

Unknown:

after, and I walked. Off into the humiliation of eating it.

Unknown:

And I was halfway out, and he says, Adam, Adam. And I'm like,

Unknown:

Adam, is that me? I turn around, the MC goes, and I was 17. He

Unknown:

says, We're the class clown in school. And I go, yeah. And he

Unknown:

goes, stick with that. And the place goes, oh. And I say, oh

Unknown:

shit, man,

Unknown:

that hurt in front of pop, there's no more period of

Unknown:

vulnerability, yes, than those few moments either you've killed

Unknown:

or you've not killed, but you are just raw.

David Jackson:

And Adam had his own style. If you listen to his

David Jackson:

actual comedy albums, you'll either love him or you'll hate

David Jackson:

him, and that's kind of a good thing. In fact, when he was on

David Jackson:

the Letterman Show, letter when would often refer to women like

Unknown:

this, you can never be certain as to what makes a

Unknown:

person tick. But with our first guest, I think it might be

Unknown:

discount medication. Quite frankly, he may not be hooked

Unknown:

up, right, albeit a rather odd man, the talented the odd Adam

Unknown:

Sandler, Adam.

David Jackson:

So one of the things that Adam did that made

David Jackson:

sense is he lived in New York City, and if you want to get a

David Jackson:

job in entertainment, you either need to be in New York City or

David Jackson:

in California. Today, maybe Atlanta. But he was in New York

David Jackson:

City, he ended up getting a spot on The Cosby Show, which, at the

David Jackson:

time, was the show, like the number one show, and that led to

David Jackson:

him getting a show on MTV called remote control. So it was just

David Jackson:

one thing that led to another thing. And if we fast forward,

David Jackson:

because I know people that like, Ugh, I hate that guy. I'm not a

David Jackson:

fan of all of his movies. I love the water boy. I love Happy

David Jackson:

Gilmore. And if you look at all of his movies, it's insane. The

David Jackson:

amount of money that he has earned. Go ahead. How much do

David Jackson:

you think all of his movies put together? What do you think he's

David Jackson:

earned? You ready? As a lead actor he is his movies have

David Jackson:

grossed 3.0 3 billion worldwide with a B, if you count films

David Jackson:

where he was part of the lead ensemble. 5.5 5 billion for a

David Jackson:

guy who went to acting school liked it on stage being a

David Jackson:

comedian, and basically was odd, and waited for his audience to

David Jackson:

find him, which leads us to Jerry Seinfeld, who I've talked

David Jackson:

about in the past, but I found some some firsthand knowledge on

David Jackson:

Jerry, and here's an interview where he talks about how he was

David Jackson:

kind of like, when is this thing going to catch on?

Unknown:

My friend Larry Miller used to come by the set all the

Unknown:

time. And I said to him, you know, for the life of me, I

Unknown:

can't figure out why this show isn't really popular. He says,

Unknown:

Oh, don't worry, it will be, you know. And I said, Come on, we've

Unknown:

been here four years, you know. We've made whatever 30 shows, or

Unknown:

whatever it was, and, you know, I mean, it had become like a

Unknown:

working a going concern. And he kept saying to me, it's gonna

Unknown:

catch on. I'm thinking, catch on. You know, you don't suddenly

Unknown:

catch on, you know, after you've been out on TV for four years.

Unknown:

And but sure enough, he was right.

David Jackson:

And so I've talked about in the past where

David Jackson:

it took Jerry almost 10 years just to get the show. And he

David Jackson:

talks about how, and I, in researching this, it was really

David Jackson:

Season Four that kind of took off, not season one or two or

David Jackson:

three, season four. And Jerry explains why

Unknown:

we were, just as any TV show is constantly struggling to

Unknown:

come up with new ideas. And when you're struggling, bad ideas

Unknown:

start to sound like good ideas, and crazy ideas start to sound

Unknown:

like sane ideas. And that's what happened in season four, is a

Unknown:

lot of crazy ideas started to make sense. And the

David Jackson:

one that really got people talking. This is back

David Jackson:

when people would go to work all together. We'd all show up at

David Jackson:

eight o'clock around the coffee maker or whatever, and he did an

David Jackson:

episode. Now, if you have kids in the car, I'm going to keep

David Jackson:

this kid safe, but realize there's some un tundra going on

David Jackson:

here. And they did a show about loving yourself, because we

David Jackson:

should all love ourself. And this was about loving ourselves

David Jackson:

a lot, and how long you could go without loving yourself to the

David Jackson:

point that that is a great example of remarkable content.

David Jackson:

It was something that, when you went to work, you're gonna go,

David Jackson:

did you see the show last night? I can't believe they did that on

David Jackson:

TV. In fact, they go on to say they ran this by the sensors.

David Jackson:

They did it very like right across the table. You know, I'm

David Jackson:

the master of my. Domain, all sorts of different ways of

David Jackson:

saying it, without saying the one word that rhymes with

David Jackson:

pastoration, kind of, you know, because we're talking milk here,

David Jackson:

and so that was the thing I just to me. I'm like, Oh, this just

David Jackson:

shows how the United States is so hung up on sex that that is

David Jackson:

the episode that got people to talk about the show, and that's

David Jackson:

where it started to take off. But it wasn't quick, and that

David Jackson:

wasn't the only thing, but check out their growth. All right.

David Jackson:

Season One, the show was received so poorly, it wasn't

David Jackson:

rated at all, as in, it didn't make the charts. Season two,

David Jackson:

same. Season Three, they scored a 12. Yeah. Season Four, this is

David Jackson:

the one where they started to get noticed. They were up to

David Jackson:

13.7 now, with all that hype of everybody going, did you see

David Jackson:

what they did on the show with the dang and the boat did game,

David Jackson:

right? Well, that got them up to a 13.7 and then now you'll see,

David Jackson:

because it's going like one. Basically you number up now

David Jackson:

season five, 19.6 so that's a six point jump. So that means

David Jackson:

roughly 20% of America is watching you. Then season five,

David Jackson:

another big jump, nope, 20.6 and then the next year, season 720,

David Jackson:

1.5 season eight, ooh, they actually dropped a little.

David Jackson:

Welcome to reality, 20.5 and season nine, their last season,

David Jackson:

22.0 so it wasn't like, Oh, if I just get this one thing, I'll

David Jackson:

get this giant jump. They went from a 12 to a 13 to a 19. That

David Jackson:

was their biggest jump from Season Four to season five, and

David Jackson:

Season Four was the one that got everyone talking. But that's not

David Jackson:

the only thing that helped Seinfeld, and this is where

David Jackson:

cross promotion is important. This is why you want to embrace

David Jackson:

your fellow podcasters. And you got to remember that in some

David Jackson:

cases you just get lucky. So what NBC did is they moved the

David Jackson:

show from Wednesday to Thursday night. And at the time, they

David Jackson:

were upset. They liked Wednesday. They didn't want to

David Jackson:

be, you know, the little brother of cheers. Now, cheers was one

David Jackson:

of the number one shows at the time, and here's where the luck

David Jackson:

comes in. They moved them to Thursday. And again, Seinfeld's

David Jackson:

rating started to go up, coming on after cheers. And in fact, in

David Jackson:

some cases, doing better than cheers. And that's when the

David Jackson:

network went, Hey, I think we have a good show here. And then

David Jackson:

the luck happened. Ted Danson, the star of cheer, said, This is

David Jackson:

it. I'm done doing Cheers. I need to go be Ted for a while.

David Jackson:

Not Sam was his character on there, and so NBC had to find

David Jackson:

something to fill its spot. They had given Seinfeld the

David Jackson:

opportunity, and Seinfeld had taken advantage of that

David Jackson:

opportunity and actually grown there. And NBC said, Great.

David Jackson:

Starting next year, we're going to put them in the number one

David Jackson:

time slot on Thursday. And at the time, they actually called

David Jackson:

it must see Thursday. You had all sorts of stuff going on

David Jackson:

there. And so there was a little luck in getting popular. Another

David Jackson:

thing we can learn from Seinfeld, and this is different

David Jackson:

from the other times I've talked about Seinfeld, is they were

David Jackson:

consistent. George would was always George. Jerry was Jerry,

David Jackson:

Elaine was Elaine, Kramer, was Kramer. And then they brought in

David Jackson:

things that were odd but relatable. And for that, I give

David Jackson:

you the close talker, right? People that just they invade

David Jackson:

your space to talk, or then they brought in weird things like the

David Jackson:

bubble boy and the pirate shirt. And also, so it's always this

David Jackson:

consistency of these four characters, and then the weird

David Jackson:

things that other people would bring in to see how they would

David Jackson:

react. So you have Festivus for the rest of us and all that

David Jackson:

other thing. But there was a part of their show that was

David Jackson:

consistent. And one of those, of course, back then, was the fact

David Jackson:

that they were on at the same time. I'm here to tell you right

David Jackson:

now, is it time? I think it is time. Hold on. We need one of

David Jackson:

these. And now it's time for a power round. I am so mad at the

David Jackson:

NFL. The NFL in America is our football league, and I know it's

David Jackson:

not really football that soccer, etc, etc, but we're in the

David Jackson:

playoffs right now, and it's part of my routine as I record

David Jackson:

this right now, I'm watching the Buffalo Bills and the Jackson.

David Jackson:

Jacksonville Jaguars, because football is on Sunday. But for

David Jackson:

whatever reason, they've decided, and they did this a

David Jackson:

couple years ago, that in the playoffs, you know, the most

David Jackson:

important games, those now start on Saturday. So I had a couple

David Jackson:

friends like, Hey, did you know there's football on yesterday?

David Jackson:

And I'm like, yeah. And then the other thing that they're really

David Jackson:

making it hard to consume their product. It used to be it was on

David Jackson:

one of the free channels, and now it's on paramount. It's on

David Jackson:

Amazon Prime, and in some cases, you got to pay to see those. And

David Jackson:

they're making it harder to consume their content. It's not

David Jackson:

fair, because if you go to a game, have fun with that. Hope

David Jackson:

you broke your piggy bank and robbed one and, you know, got a

David Jackson:

second mortgage. It's ridiculous, but they are not

David Jackson:

consistent in their schedule, and it's really upsetting

David Jackson:

people, and we'll see how it goes. But I think the the NFL is

David Jackson:

a great example of a company that is losing touch with their

David Jackson:

audience, because I know they're building a new stadium in the

David Jackson:

city of Buffalo, which is a huge town for football, and the

David Jackson:

stadium is going to be so expensive to go to, it is a blue

David Jackson:

collar, working Class kind of city, and they've already said

David Jackson:

they've interviewed people, and the NFL could care less that

David Jackson:

people aren't going to be able to afford the game. And what do

David Jackson:

they care? Because it's billionaires who have teams made

David Jackson:

up of millionaires. They don't care about the audience. So

David Jackson:

yeah, make it easy to consume your stuff and stay consistent.

David Jackson:

Finally, back to the show, and really it boils down to knowing

David Jackson:

your audience, knowing what they want, and giving it to them,

David Jackson:

which it sounds like what Seinfeld was doing.

Unknown:

We kind of assumed that we had an audience that liked

Unknown:

what we did, and we weren't thinking about maybe we should

Unknown:

do things and make sure everybody gets it. And there was

Unknown:

a little core group out there that we were playing to.

David Jackson:

And I love this, because so many people are

David Jackson:

looking at other people to see what's working for them, even

David Jackson:

though they know that may not work for you, but they're

David Jackson:

looking at that when maybe the better thing to do is to look at

David Jackson:

your audience and find out what they want. I was looking just

David Jackson:

right now at my stats, and I remember back in probably 2020,

David Jackson:

18, maybe 2020, ish, yeah, probably pandemic. I was getting

David Jackson:

close to 3000 downloads an episode, and then whenever the

David Jackson:

apple thing happened, and they made some tweaks, and everybody

David Jackson:

lost their downloads, I am lucky now if I get 1000 downloads,

David Jackson:

maybe 1500 so my numbers got cut in half, and that's when you

David Jackson:

have to realize that you have to be thankful for what you have

David Jackson:

and quit, quit pining for what you don't. That will drive you

David Jackson:

crazy. And then I looked at my numbers from last January, and

David Jackson:

kind of did some estimations, and I'm estimated to grow about

David Jackson:

28% this year over last year, that I will take that growth all

David Jackson:

day long. And one of the things that I believe has led to my

David Jackson:

continued growth, I hate to say success, because that sounds

David Jackson:

like cocky, but for me, I don't quit. I'm still here every

David Jackson:

Monday, listening to what you want, trying to give you what

David Jackson:

you need, and to help you keep podcasting. So this episode is

David Jackson:

all about, hey, it's not going to be three weeks, it's not

David Jackson:

going to be three months, it may not even be three years. So find

David Jackson:

something you love talking about, and would talk about for

David Jackson:

free, because it's going to be a bit. And when I was listening to

David Jackson:

an episode about YouTube, somebody said that Lewis house

David Jackson:

from the School of Greatness, who I really wish had picked a

David Jackson:

different name, because when you type in school of instead of

David Jackson:

finding podcasting, you find greatness in many cases, but the

David Jackson:

first two years, he didn't even think about monetizing. He knew

David Jackson:

that you don't monetize a podcast, you monetize an

David Jackson:

audience. So for the first two years, he just focused on

David Jackson:

growing his audience. And that is something that I was talking

David Jackson:

on Ask the podcast coach, and it dawned on me that there is

David Jackson:

nothing stopping you from growing your audience. And

David Jackson:

you're like, wait what? And I'm like, yep, think about it this

David Jackson:

way, in the past, if you wanted your product on somebody's shelf

David Jackson:

so that your customer could come and buy it. There was someone

David Jackson:

that you had to go through. Doesn't matter who it was,

David Jackson:

whether look at it, I'm just thinking as a musician, I

David Jackson:

remember trying to get a cd into the local independent record

David Jackson:

shop, and there was a lot of hoops you had to jump through.

David Jackson:

And if you did sell your CD there, you weren't going to make

David Jackson:

hardly any money on it, and it was tough. And so if you wanted

David Jackson:

a book, you couldn't just walk down to the local bookstore and

David Jackson:

go, here, I just did this. And now there is nothing between you

David Jackson:

and your audience, nothing. There's nothing stopping you.

David Jackson:

And people go, Well, there's a lack of an algorithm. Okay, I

David Jackson:

still disagree with that. I still think there's this thing

David Jackson:

called word of mouth. The problem is there is horrible,

David Jackson:

like, holy cow, was that bad? Now that will spur word of

David Jackson:

mouth. And then there's not bad, and then there's good, and then

David Jackson:

there's really good, and then there's great, and then there's

David Jackson:

remarkable. And so for me, that episode about loving thyself was

David Jackson:

remarkable. Everybody had to make remarks about it when they

David Jackson:

went to work or wherever. And it's not that your show, this

David Jackson:

show, whatever show, it's not that it's horrible. It might be

David Jackson:

good. In fact, it might be very good, but it is hard to be

David Jackson:

remarkable on a consistent basis. Just realize there is

David Jackson:

nothing stopping you. There is nothing like well, if only my

David Jackson:

audience could get to my content. There's nothing

David Jackson:

stopping them. They just have to tell their friends. You can now,

David Jackson:

you if you want, if you got a budget, you can spend money in

David Jackson:

apps to let people know you exist. You can buy lawn signs

David Jackson:

for about 10 bucks with a big QR code that you could stick at

David Jackson:

really popular intersections. You can do you know, I used to

David Jackson:

do gorilla stuff. I laugh at it now, but I used to do a weight

David Jackson:

loss show, and I had business cards that had my logo on it, my

David Jackson:

tagline, and my website URL today, it might have a QR code,

David Jackson:

but this was a while back, and I would go into all the books, all

David Jackson:

the bookstores, and I'd go to the weight loss sections, and I

David Jackson:

would stick my business card in every single book. Now I have if

David Jackson:

I would love to try that again today, and put a QR code in

David Jackson:

there and use something like switchy, which is my favorite

David Jackson:

tool of all time, to make a QR code that's trackable, to see if

David Jackson:

anybody does that, but realize there's nothing stopping you

David Jackson:

from growing your audience. And we all want the 10,000 download

David Jackson:

switch that we could just come in, flip the switch, and, oh,

David Jackson:

there's your 10,000 download Well, that doesn't exist, okay?

David Jackson:

And it seems like sometimes we go, well, then I'll try social

David Jackson:

media. Well, okay, social media is free. It's fairly easy, and

David Jackson:

it's been proven to not work very well, but it is better than

David Jackson:

nothing. You know, every day you could meet someone, you could

David Jackson:

reach out to someone, you could and I heard this, and I thought

David Jackson:

it was great create an experience that you can't do for

David Jackson:

everyone, but do it for one until you can't. So I do weird

David Jackson:

things at the School of podcasting. When you sign up, I

David Jackson:

send you a personal video. And what's interesting is some

David Jackson:

people don't watch it because they don't believe it's a

David Jackson:

personal video. They think it's some sort of AI slob. No, it's

David Jackson:

me saying, Hey, thanks for coming and make that experience

David Jackson:

for your audience, maybe that can be the remarkable part of

David Jackson:

your podcast is when you shower your audience with appreciation.

David Jackson:

You let them know how much you value their input. There are all

David Jackson:

sorts of different ways to grow your audience, and we keep

David Jackson:

apparently, trying the same things, which is social media,

David Jackson:

and I've said on this show, start a newsletter now that

David Jackson:

again, not a 10,000 download switch, not even a 5000 download

David Jackson:

switch, but I just know it works better than in terms of getting

David Jackson:

traffic to your website. It works better than social media

David Jackson:

in just a second, what's on the other side of all this hard

David Jackson:

work?

Unknown:

Welcome to because of my podcast, where we spotlight

Unknown:

the results people are achieving because of their podcast.

David Jackson:

One of my favorite people is Hall of Fame

David Jackson:

podcaster Lou. Ooh. Mangello, the king of Disney. He does a W,

David Jackson:

D, W radio, and he had a Facebook post. He said, what I

David Jackson:

get to do and share is never lost on me. And I think that's

David Jackson:

one of the greatest things about Lou. Same reason. I think most

David Jackson:

musicians like Dave Grohl, Dave Grohl gets to hang out with Paul

David Jackson:

McCartney. And the whole time we know that Dave Grohl is crapping

David Jackson:

his pants because he's hanging out with Paul McCartney like he

David Jackson:

never takes it for granted. And Lou says, And early this week, I

David Jackson:

had one of the most memorable, remarkable, truly pinch me days

David Jackson:

now realize Lou does W, D, W, radio. It's all about Disney. He

David Jackson:

says, from being invited onto the Walt Disney Studios lot to

David Jackson:

interview Leslie, it looks like lurks or works about her

David Jackson:

upcoming Disney plus documentary, Disneyland

David Jackson:

handcrafted to getting a behind the scenes tour of the Walt

David Jackson:

Disney Animation Studios. I saw part of that on Facebook. It was

David Jackson:

amazing to getting to spend a time chatting with my friend

David Jackson:

Kevin felge in his office at Marvel Studios, to visiting Walt

David Jackson:

Disney's office and seeing so many people on the lot whose

David Jackson:

work I admire and appreciate so much. Hello. John Favreau, Josh

David Jackson:

Gad and Josh giormo to ending the night where all began in the

David Jackson:

happiest place on earth. This was the day I'll never, ever

David Jackson:

forget, and it's all because of you, meaning his audience, I sat

David Jackson:

in Disneyland at the Jolly Holiday bakery with a coffee on

David Jackson:

my hand, a joyful tear in my eye and my heart experiencing such a

David Jackson:

wide, wild range of emotions. I share this here, not because

David Jackson:

this is about me or what I was able to do, but to sincerely

David Jackson:

express my incredible gratitude to you and for you, whether you

David Jackson:

realize it or not, you have had a massive positive impact on me,

David Jackson:

and one that I hope has a ripple effect, and that I pay forward

David Jackson:

to others by what I'm able to share. He says, I'm sorry I

David Jackson:

rambled. I'm feeling all the feels. But to you, Disney and

David Jackson:

Walt, thank you. Thank you. Thank you. Lou mongello. That is

David Jackson:

an amazing because of my podcast story. Now, if you have one of

David Jackson:

those, just go over to probably the easiest thing, go over to

David Jackson:

school of podcasting.com/question, and

David Jackson:

that's really for the question of the month. But you could

David Jackson:

upload your because of my podcast story there, and I'd be

David Jackson:

happy to take it and share it here on the show also out in the

David Jackson:

show notes at school of podcasting.com/ 1018 I'll put a

David Jackson:

link to my original interview with Lou when he had quit his

David Jackson:

job as a lawyer to move to Florida to do his podcast. I

David Jackson:

found a thread on Reddit. I will put a link in the show notes

David Jackson:

where everybody is naming things that have happened, and it's a

David Jackson:

lot of common ones, like, I've got to talk to people I have no

David Jackson:

business talking to. I've helped family members find each other.

David Jackson:

Also, I've got jobs. I've got one guy got to fly a plane

David Jackson:

again, which he loved, because he never I guess if you're in

David Jackson:

the Air Force, you always wanted one more flight, and he got one.

David Jackson:

When it comes to my because of my podcast story. Well, I got

David Jackson:

hired to be the head of podcasting at the New Media

David Jackson:

Expo. I got a teaching gig at Chancellor University. I built

David Jackson:

relationships that led to a job at libson as the head of

David Jackson:

podcasting. The podcast also built relationships that led to

David Jackson:

my current job as the head of podcasting at podpage. I got a

David Jackson:

book deal from Sky horse publishing for profit from your

David Jackson:

podcast. I've gotten multiple speaking gigs, and some of those

David Jackson:

actually paid money. I've had multiple free dinners when I

David Jackson:

visit a city because somebody will hear, I'm coming to

David Jackson:

nowhere, Indiana, and they'll be like, Oh, you're going to be in

David Jackson:

my backyard. Can I buy you some pizza? I've been credited for

David Jackson:

saving a life as someone was going to end their life, but

David Jackson:

they credit this show for saving them. That one still blows my

David Jackson:

mind. I have built a great network of friends who I

David Jackson:

absolutely cherish, and as a marketing arm, it's able me to

David Jackson:

have a thriving community of podcasters, and I could go on

David Jackson:

and on, but I'll put a link to this if you want to check it

David Jackson:

out. It it not only changes those that listen, it gives you

David Jackson:

skills that you can use in other places. It For Me, I love the

David Jackson:

research. It keeps me kind of sharp. It keeps me in

David Jackson:

technology. There are all sorts of fun things you can do when

David Jackson:

you start your podcast.

David Jackson:

The SOP Singers: The School of podcasting, yeah, yeah, yeah.

David Jackson:

There.

David Jackson:

Are many things that probably come to your mind

David Jackson:

when you think of the United States of America, but one of

David Jackson:

them, it's up there. It's got to be in the top 20, is Kentucky

David Jackson:

Fried Chicken, better known as KFC. So one more story about how

David Jackson:

long it takes to get something right. The 11 herbs and spices

David Jackson:

were basically tweaked and tweaked and tweaked for 11

David Jackson:

years, and it wasn't until 1952 when good old Colonel Sanders

David Jackson:

was 62 years old, is when he started franchising his

David Jackson:

restaurant, which he started in a gas station. That's a weird

David Jackson:

one. Yeah, a service station, but he was 62 years old. So

David Jackson:

number one, no matter what your age, you got plenty of time to

David Jackson:

start something. And it might be great because you're young, or

David Jackson:

because you're not young, or because of whatever, but you

David Jackson:

notice that here again, thanks to our good friend the

David Jackson:

microwave, I want it now. I want it to be perfect, and I want it

David Jackson:

to, you know, Heat and Eat and that is just not the way most

David Jackson:

things work. In fact, one of the things I love about the school

David Jackson:

of podcasting is when we get people together, somebody will

David Jackson:

come up with an idea, and they're like, Oh, that is good.

David Jackson:

Have you ever thought of doing this with it? And somebody else

David Jackson:

will go, Oh, that's interesting. I never thought of it that way.

David Jackson:

And then somebody else would go, but what if you did this? It's

David Jackson:

usually not that first idea that's the best. The other thing

David Jackson:

I wanted to point out here is we're talking about time and

David Jackson:

downloads. Is So many times we get hyper focused on one thing,

David Jackson:

which is often downloads, and we ignore other things. And we just

David Jackson:

went into, I use Captivate for the School of podcasting. It's

David Jackson:

one of my favorite actually, it is my favorite media host, and I

David Jackson:

looked at it, and I am just a dude in a spare bedroom in

David Jackson:

Akron, Ohio, and I am heard in 157 countries. That's bananas.

David Jackson:

And I never would have thought that, you know growing up, that

David Jackson:

someday you will grow up, and people in 157 countries will

David Jackson:

listen to you. So there is opportunity here, if you're

David Jackson:

willing to do something that you love for a while with no pay,

David Jackson:

probably, and there are always that exception? I saw somebody

David Jackson:

on Reddit that said I started making money after three months.

David Jackson:

Awesome. That is not the norm, and it also depends on where

David Jackson:

that person came from, what their background is, things like

David Jackson:

that. But realize that you can have a ton of fun with this. And

David Jackson:

I'm seeing more and more people that are making money that are a

David Jackson:

little older in life than, say, the 22 year old entrepreneur.

David Jackson:

But that's also why I offer a 30 day money back guarantee,

David Jackson:

because podcasting, well, it's not for everyone. And one last

David Jackson:

thing is, this is now the second time that I've said one last

David Jackson:

thing, but my good friend Kim new love pointed out that I kind

David Jackson:

of hinted there was a question of the month this month, and in

David Jackson:

looking at it, it's not because next week, I'm going to ask you

David Jackson:

a question, and I'll give you a Place to upload your answer, but

David Jackson:

it's not for the question of the month is for a brand new podcast

David Jackson:

that I'm starting, and I'm going to share how I did what I did

David Jackson:

what you know, who I did it for? Why am I doing it, etc, etc, in

David Jackson:

the next episode, which I'll be recording when I get done with

David Jackson:

this, because I'm going to pod fest, and I need one in the can,

David Jackson:

and so we're going to go way behind the scenes. In fact,

David Jackson:

that's one thing I should point out about that David Letterman

David Jackson:

show I was talking about. It's a great interview. But here's the

David Jackson:

fun thing that I was like, Why do I like this? Well, number

David Jackson:

one, I worship David Letterman, He's silly, and I like silly,

David Jackson:

but the other thing, if you watch that show, it's an

David Jackson:

interview with the person, and David Letterman has insights

David Jackson:

that I don't into celebrities, but it's also in this case, It

David Jackson:

was behind the scenes of Adam Sandler's tour, and Dave is

David Jackson:

brilliant at asking questions that result in stories. So I'll

David Jackson:

put a link to all this stuff out there. Thank you so much for

David Jackson:

listening. If you see me at pod fest, I'll be walking around in

David Jackson:

a pod page t shirt, please. Stop me and say, Hello, I would love

David Jackson:

to meet you. I always scratch my head when people go, Oh, I

David Jackson:

didn't want to bother you. No, please bother me. I would love

David Jackson:

to meet you. So until next week, take care. God bless. Class is

David Jackson:

dismissed. If you like the show, please share it with a friend.

David Jackson:

If you

Unknown:

like the show, pretty, pretty. Please share it with a

Unknown:

friend right

David Jackson:

now. He knew you don't monetize in odd or you

David Jackson:

don't. I was so close. When you think of America, think of

David Jackson:

Kentucky Fried Chicken, better known, oh boy, that was

David Jackson:

horrible. Kentucky Fried Jackson, what is that? Yeah.