Percy Spencer invented something in 1945 that
David Jackson:really wouldn't even start to get used until two years later,
David Jackson:because at the time, it was about six feet tall, it was
David Jackson:extremely expensive and used mainly in restaurants, ships and
David Jackson:industrial kitchens. But if you fast forward 40 years, you can
David Jackson:go to Walmart and get a small one for about 58 bucks. What am
David Jackson:I talking about? I'm talking about the microwave. Now, I know
David Jackson:what you're thinking, Dave, what does that have to do with
David Jackson:podcasting? Today, we're going to talk about time and patience
David Jackson:in podcasting, because the microwave has spoiled us all.
David Jackson:We're used to getting things right now exactly the way we
David Jackson:want it. And unfortunately, that's not the way it works in
David Jackson:podcasting. Hit it ladies the
David Jackson:The SOP Singers: school of podcasting with Dave Jackson,
David Jackson:podcasting sense, 2005 I'm your award winning Hall
David Jackson:of Fame podcast coach. Dave Jackson, thanking you so much
David Jackson:for tuning in. If you're new to the show, this is where we help
David Jackson:you plan, launch and grow your podcast. If you want to
David Jackson:monetize, we can help with that as well. And today we're kind of
David Jackson:building on last week's episode. Last week's episode was for the
David Jackson:absolute beginner on all the things you need to do to get
David Jackson:your podcast up and running. And today we're talking about how to
David Jackson:keep it going. And the one thing that comes up over and over is
David Jackson:people start a podcast, they find out it takes more time, it
David Jackson:takes more effort than they thought, and they quit often
David Jackson:before Episode 10, there are stats. They say it's as early as
David Jackson:seven. And I heard today, if you're a YouTuber, you rarely
David Jackson:make it past 22 uploads. And so I want to share I did a ton of
David Jackson:research on this, and things just kept falling in my lap
David Jackson:about different people and how long it took them to be, for
David Jackson:lack of a better phrase, famous or at least known, because it's
David Jackson:a ton of people. I'll give you some examples here, of people
David Jackson:that you know, for instance, like Morgan Freeman, right? He
David Jackson:started in the 1960s in TV, but he really didn't get his big
David Jackson:break until 1987 that so that's 20 to 25 years. Samuel L
David Jackson:Jackson, what's in your wallet, right? Same guy. He was in his
David Jackson:mid 40s, and after starting, you know, a couple different things
David Jackson:in the 70s, 15 to 20 years later, he got his big break in
David Jackson:Pulp Fiction. Harrison Ford Han Solo spent years doing bit parts
David Jackson:and working as a carpenter, but Star Wars in 1977 made him
David Jackson:famous at 35 after being in screen roles since the 60s. So
David Jackson:around 10 to 12 years Brian Cranston, you might know him
David Jackson:from Breaking Bad. He did commercials, he did soap operas,
David Jackson:all this stuff in the 80s, but it wasn't until Malcolm in the
David Jackson:Middle at the age of 43 so roughly 15 to 20 years did he
David Jackson:become kind of a household name, even I Love Lucy Lucille Ball
David Jackson:did B movies and stage work from the 1930s but it was the I Love
David Jackson:Lucy show in 1951 that made her a star at about 40 years, right?
David Jackson:So she was 40 when it happened, roughly 15 to 20 years after
David Jackson:being in the business and Lucy, like, if you haven't seen a
David Jackson:documentary on Lucy, yeah, every woman should watch that
David Jackson:documentary on how she just came in and said, No, no, I'm the
David Jackson:star. She wasn't being a diva. She was just like, I'm not
David Jackson:taking this crap that the men are, you know, I'm not taking
David Jackson:the food scraps from the men. It was awesome. James galfini, the
David Jackson:guy from The Sopranos, he again, basically got fame around the
David Jackson:age of 38 after a decade of professional work. You know, he
David Jackson:got his his big break, obviously, in the Sopranos. So
David Jackson:there's a ton Bonnie rate, which you may or may not know. I knew
David Jackson:her because I grew up in the 80s ish, but she released albums,
David Jackson:and she toured constantly during the 70s. But it wasn't until
David Jackson:this one album called Nick a time she was 40 years old,
David Jackson:roughly 15 to 20 years and now she's in the Rock Hall, if you
David Jackson:go opera Andrea Bocelli, he sang and performed for years before
David Jackson:wider success. It wasn't until his third album, in his early
David Jackson:40s, which was rough. Be 10 to 15 years, and that guy is
David Jackson:considered one of the greatest singers ever. Now, this is
David Jackson:always fun two chains, which I you know, couldn't point to him.
David Jackson:If he could come up and punch me in the face, and I wouldn't know
David Jackson:it, but he wrapped for years originally. And this is always
David Jackson:sad when a middle aged, white guy says this as part of the
David Jackson:players circle, yep, before his solo debut on a T, dot, r, dot,
David Jackson:U, dot. Story hit number one, he was 35 and again, over a decade
David Jackson:after he began recording couple more, Martha Stewart was a
David Jackson:stockbroker and ran a catering business before publishing her
David Jackson:first cookbook at age 41 which, of course, launched her to all
David Jackson:sorts of fame and fortune again, roughly 10 to 15 years, you
David Jackson:know. And I was like, Okay, those are like movie stars and
David Jackson:TV people. Joe Rogan, you may have heard of him. Now. He was a
David Jackson:comedian. He was a TV host, all those fun things. He launched
David Jackson:his podcast in 2009 he got that huge check from Spotify in 2020,
David Jackson:so that's roughly 11 years, but it was 10 years. He had been
David Jackson:doing entertainment for 10 years before he even started his
David Jackson:podcast. Mark Marin, another famous podcast, basically he was
David Jackson:working comic and a radio host in the late 80s. He launched his
David Jackson:podcast in 2009 and roughly it took about three years so, and
David Jackson:really 20 from when he started to become a known name Sarah
David Jackson:Koenig, who we know from the really popular show serial. She
David Jackson:was in native, you know, journalism. She had a long
David Jackson:career as a print and radio reporter from the 1990s serial
David Jackson:debuted in 2014 and exploded almost immediately. So again, 15
David Jackson:to 20 years. I mean, we could go on. What about YouTubers? Jordan
David Jackson:matter, who's a photography slash family challenges. He did
David Jackson:decades of photography. You know, since the 1990s his
David Jackson:YouTube channel started in 2010 took roughly three to five years
David Jackson:to pass 10 million subscribers after 20 years in his primary
David Jackson:craft. So it's always a minimum of three more likely 10. It's
David Jackson:crazy how long it takes sometimes if you really want to
David Jackson:be a household name, if we look at Mr. Beast and Mr. Beef, his
David Jackson:real name is Jimmy Donaldson, and he started on YouTube in
David Jackson:2012 he was a teenager, but his first viral hit came around 2017
David Jackson:or 2018 so roughly five ish years before he saw serious
David Jackson:channel growth. Now, if you fast forward 10 years, he reached 100
David Jackson:million subscribers, and in November 2022, he officially
David Jackson:became the most subscribed individual YouTuber, surpassing
David Jackson:PewDiePie, which then it was around 111 million subscribers,
David Jackson:again, years, not months. And in some cases, in many cases,
David Jackson:decades. And so what you need to have to do. This is a love of
David Jackson:the craft I was watching. My next guest needs no
David Jackson:introduction. This is a interview show on Netflix, and
David Jackson:he was interviewing Adam Sandler. Now, Adam Sandler who
David Jackson:started off at the age of 17, and here he talks about his
David Jackson:first time on stage,
Unknown:but I do remember I was devastatingly bad, and nobody
Unknown:laughed, and I was five minutes of just silence, and at the very
Unknown:end, I heard a man say he's wearing a retainer,
David Jackson:and five minutes of silence must have Been
David Jackson:humiliating, but he explains this about the ride home, but
Unknown:when I drove home that night with my brother, I was
Unknown:like, Oh, that was that was awesome. He was like, you like
Unknown:that. I said, That was incredible. You have to write
Unknown:jokes. I said, yeah, yeah, for
David Jackson:sure, but it wasn't a case where okay from
David Jackson:that point forward, he was awesome because he tells this
David Jackson:story that was equally like double humiliation, because it
David Jackson:was front of his father.
Unknown:I remember my dad, oh, my God, I did this one show in
Unknown:Boston, and my dad and brother came to see it, and I ate it so
Unknown:hard in front of my dad, and I hated that. And the MC came on
Unknown:after, and I walked. Off into the humiliation of eating it.
Unknown:And I was halfway out, and he says, Adam, Adam. And I'm like,
Unknown:Adam, is that me? I turn around, the MC goes, and I was 17. He
Unknown:says, We're the class clown in school. And I go, yeah. And he
Unknown:goes, stick with that. And the place goes, oh. And I say, oh
Unknown:shit, man,
Unknown:that hurt in front of pop, there's no more period of
Unknown:vulnerability, yes, than those few moments either you've killed
Unknown:or you've not killed, but you are just raw.
David Jackson:And Adam had his own style. If you listen to his
David Jackson:actual comedy albums, you'll either love him or you'll hate
David Jackson:him, and that's kind of a good thing. In fact, when he was on
David Jackson:the Letterman Show, letter when would often refer to women like
Unknown:this, you can never be certain as to what makes a
Unknown:person tick. But with our first guest, I think it might be
Unknown:discount medication. Quite frankly, he may not be hooked
Unknown:up, right, albeit a rather odd man, the talented the odd Adam
Unknown:Sandler, Adam.
David Jackson:So one of the things that Adam did that made
David Jackson:sense is he lived in New York City, and if you want to get a
David Jackson:job in entertainment, you either need to be in New York City or
David Jackson:in California. Today, maybe Atlanta. But he was in New York
David Jackson:City, he ended up getting a spot on The Cosby Show, which, at the
David Jackson:time, was the show, like the number one show, and that led to
David Jackson:him getting a show on MTV called remote control. So it was just
David Jackson:one thing that led to another thing. And if we fast forward,
David Jackson:because I know people that like, Ugh, I hate that guy. I'm not a
David Jackson:fan of all of his movies. I love the water boy. I love Happy
David Jackson:Gilmore. And if you look at all of his movies, it's insane. The
David Jackson:amount of money that he has earned. Go ahead. How much do
David Jackson:you think all of his movies put together? What do you think he's
David Jackson:earned? You ready? As a lead actor he is his movies have
David Jackson:grossed 3.0 3 billion worldwide with a B, if you count films
David Jackson:where he was part of the lead ensemble. 5.5 5 billion for a
David Jackson:guy who went to acting school liked it on stage being a
David Jackson:comedian, and basically was odd, and waited for his audience to
David Jackson:find him, which leads us to Jerry Seinfeld, who I've talked
David Jackson:about in the past, but I found some some firsthand knowledge on
David Jackson:Jerry, and here's an interview where he talks about how he was
David Jackson:kind of like, when is this thing going to catch on?
Unknown:My friend Larry Miller used to come by the set all the
Unknown:time. And I said to him, you know, for the life of me, I
Unknown:can't figure out why this show isn't really popular. He says,
Unknown:Oh, don't worry, it will be, you know. And I said, Come on, we've
Unknown:been here four years, you know. We've made whatever 30 shows, or
Unknown:whatever it was, and, you know, I mean, it had become like a
Unknown:working a going concern. And he kept saying to me, it's gonna
Unknown:catch on. I'm thinking, catch on. You know, you don't suddenly
Unknown:catch on, you know, after you've been out on TV for four years.
Unknown:And but sure enough, he was right.
David Jackson:And so I've talked about in the past where
David Jackson:it took Jerry almost 10 years just to get the show. And he
David Jackson:talks about how, and I, in researching this, it was really
David Jackson:Season Four that kind of took off, not season one or two or
David Jackson:three, season four. And Jerry explains why
Unknown:we were, just as any TV show is constantly struggling to
Unknown:come up with new ideas. And when you're struggling, bad ideas
Unknown:start to sound like good ideas, and crazy ideas start to sound
Unknown:like sane ideas. And that's what happened in season four, is a
Unknown:lot of crazy ideas started to make sense. And the
David Jackson:one that really got people talking. This is back
David Jackson:when people would go to work all together. We'd all show up at
David Jackson:eight o'clock around the coffee maker or whatever, and he did an
David Jackson:episode. Now, if you have kids in the car, I'm going to keep
David Jackson:this kid safe, but realize there's some un tundra going on
David Jackson:here. And they did a show about loving yourself, because we
David Jackson:should all love ourself. And this was about loving ourselves
David Jackson:a lot, and how long you could go without loving yourself to the
David Jackson:point that that is a great example of remarkable content.
David Jackson:It was something that, when you went to work, you're gonna go,
David Jackson:did you see the show last night? I can't believe they did that on
David Jackson:TV. In fact, they go on to say they ran this by the sensors.
David Jackson:They did it very like right across the table. You know, I'm
David Jackson:the master of my. Domain, all sorts of different ways of
David Jackson:saying it, without saying the one word that rhymes with
David Jackson:pastoration, kind of, you know, because we're talking milk here,
David Jackson:and so that was the thing I just to me. I'm like, Oh, this just
David Jackson:shows how the United States is so hung up on sex that that is
David Jackson:the episode that got people to talk about the show, and that's
David Jackson:where it started to take off. But it wasn't quick, and that
David Jackson:wasn't the only thing, but check out their growth. All right.
David Jackson:Season One, the show was received so poorly, it wasn't
David Jackson:rated at all, as in, it didn't make the charts. Season two,
David Jackson:same. Season Three, they scored a 12. Yeah. Season Four, this is
David Jackson:the one where they started to get noticed. They were up to
David Jackson:13.7 now, with all that hype of everybody going, did you see
David Jackson:what they did on the show with the dang and the boat did game,
David Jackson:right? Well, that got them up to a 13.7 and then now you'll see,
David Jackson:because it's going like one. Basically you number up now
David Jackson:season five, 19.6 so that's a six point jump. So that means
David Jackson:roughly 20% of America is watching you. Then season five,
David Jackson:another big jump, nope, 20.6 and then the next year, season 720,
David Jackson:1.5 season eight, ooh, they actually dropped a little.
David Jackson:Welcome to reality, 20.5 and season nine, their last season,
David Jackson:22.0 so it wasn't like, Oh, if I just get this one thing, I'll
David Jackson:get this giant jump. They went from a 12 to a 13 to a 19. That
David Jackson:was their biggest jump from Season Four to season five, and
David Jackson:Season Four was the one that got everyone talking. But that's not
David Jackson:the only thing that helped Seinfeld, and this is where
David Jackson:cross promotion is important. This is why you want to embrace
David Jackson:your fellow podcasters. And you got to remember that in some
David Jackson:cases you just get lucky. So what NBC did is they moved the
David Jackson:show from Wednesday to Thursday night. And at the time, they
David Jackson:were upset. They liked Wednesday. They didn't want to
David Jackson:be, you know, the little brother of cheers. Now, cheers was one
David Jackson:of the number one shows at the time, and here's where the luck
David Jackson:comes in. They moved them to Thursday. And again, Seinfeld's
David Jackson:rating started to go up, coming on after cheers. And in fact, in
David Jackson:some cases, doing better than cheers. And that's when the
David Jackson:network went, Hey, I think we have a good show here. And then
David Jackson:the luck happened. Ted Danson, the star of cheer, said, This is
David Jackson:it. I'm done doing Cheers. I need to go be Ted for a while.
David Jackson:Not Sam was his character on there, and so NBC had to find
David Jackson:something to fill its spot. They had given Seinfeld the
David Jackson:opportunity, and Seinfeld had taken advantage of that
David Jackson:opportunity and actually grown there. And NBC said, Great.
David Jackson:Starting next year, we're going to put them in the number one
David Jackson:time slot on Thursday. And at the time, they actually called
David Jackson:it must see Thursday. You had all sorts of stuff going on
David Jackson:there. And so there was a little luck in getting popular. Another
David Jackson:thing we can learn from Seinfeld, and this is different
David Jackson:from the other times I've talked about Seinfeld, is they were
David Jackson:consistent. George would was always George. Jerry was Jerry,
David Jackson:Elaine was Elaine, Kramer, was Kramer. And then they brought in
David Jackson:things that were odd but relatable. And for that, I give
David Jackson:you the close talker, right? People that just they invade
David Jackson:your space to talk, or then they brought in weird things like the
David Jackson:bubble boy and the pirate shirt. And also, so it's always this
David Jackson:consistency of these four characters, and then the weird
David Jackson:things that other people would bring in to see how they would
David Jackson:react. So you have Festivus for the rest of us and all that
David Jackson:other thing. But there was a part of their show that was
David Jackson:consistent. And one of those, of course, back then, was the fact
David Jackson:that they were on at the same time. I'm here to tell you right
David Jackson:now, is it time? I think it is time. Hold on. We need one of
David Jackson:these. And now it's time for a power round. I am so mad at the
David Jackson:NFL. The NFL in America is our football league, and I know it's
David Jackson:not really football that soccer, etc, etc, but we're in the
David Jackson:playoffs right now, and it's part of my routine as I record
David Jackson:this right now, I'm watching the Buffalo Bills and the Jackson.
David Jackson:Jacksonville Jaguars, because football is on Sunday. But for
David Jackson:whatever reason, they've decided, and they did this a
David Jackson:couple years ago, that in the playoffs, you know, the most
David Jackson:important games, those now start on Saturday. So I had a couple
David Jackson:friends like, Hey, did you know there's football on yesterday?
David Jackson:And I'm like, yeah. And then the other thing that they're really
David Jackson:making it hard to consume their product. It used to be it was on
David Jackson:one of the free channels, and now it's on paramount. It's on
David Jackson:Amazon Prime, and in some cases, you got to pay to see those. And
David Jackson:they're making it harder to consume their content. It's not
David Jackson:fair, because if you go to a game, have fun with that. Hope
David Jackson:you broke your piggy bank and robbed one and, you know, got a
David Jackson:second mortgage. It's ridiculous, but they are not
David Jackson:consistent in their schedule, and it's really upsetting
David Jackson:people, and we'll see how it goes. But I think the the NFL is
David Jackson:a great example of a company that is losing touch with their
David Jackson:audience, because I know they're building a new stadium in the
David Jackson:city of Buffalo, which is a huge town for football, and the
David Jackson:stadium is going to be so expensive to go to, it is a blue
David Jackson:collar, working Class kind of city, and they've already said
David Jackson:they've interviewed people, and the NFL could care less that
David Jackson:people aren't going to be able to afford the game. And what do
David Jackson:they care? Because it's billionaires who have teams made
David Jackson:up of millionaires. They don't care about the audience. So
David Jackson:yeah, make it easy to consume your stuff and stay consistent.
David Jackson:Finally, back to the show, and really it boils down to knowing
David Jackson:your audience, knowing what they want, and giving it to them,
David Jackson:which it sounds like what Seinfeld was doing.
Unknown:We kind of assumed that we had an audience that liked
Unknown:what we did, and we weren't thinking about maybe we should
Unknown:do things and make sure everybody gets it. And there was
Unknown:a little core group out there that we were playing to.
David Jackson:And I love this, because so many people are
David Jackson:looking at other people to see what's working for them, even
David Jackson:though they know that may not work for you, but they're
David Jackson:looking at that when maybe the better thing to do is to look at
David Jackson:your audience and find out what they want. I was looking just
David Jackson:right now at my stats, and I remember back in probably 2020,
David Jackson:18, maybe 2020, ish, yeah, probably pandemic. I was getting
David Jackson:close to 3000 downloads an episode, and then whenever the
David Jackson:apple thing happened, and they made some tweaks, and everybody
David Jackson:lost their downloads, I am lucky now if I get 1000 downloads,
David Jackson:maybe 1500 so my numbers got cut in half, and that's when you
David Jackson:have to realize that you have to be thankful for what you have
David Jackson:and quit, quit pining for what you don't. That will drive you
David Jackson:crazy. And then I looked at my numbers from last January, and
David Jackson:kind of did some estimations, and I'm estimated to grow about
David Jackson:28% this year over last year, that I will take that growth all
David Jackson:day long. And one of the things that I believe has led to my
David Jackson:continued growth, I hate to say success, because that sounds
David Jackson:like cocky, but for me, I don't quit. I'm still here every
David Jackson:Monday, listening to what you want, trying to give you what
David Jackson:you need, and to help you keep podcasting. So this episode is
David Jackson:all about, hey, it's not going to be three weeks, it's not
David Jackson:going to be three months, it may not even be three years. So find
David Jackson:something you love talking about, and would talk about for
David Jackson:free, because it's going to be a bit. And when I was listening to
David Jackson:an episode about YouTube, somebody said that Lewis house
David Jackson:from the School of Greatness, who I really wish had picked a
David Jackson:different name, because when you type in school of instead of
David Jackson:finding podcasting, you find greatness in many cases, but the
David Jackson:first two years, he didn't even think about monetizing. He knew
David Jackson:that you don't monetize a podcast, you monetize an
David Jackson:audience. So for the first two years, he just focused on
David Jackson:growing his audience. And that is something that I was talking
David Jackson:on Ask the podcast coach, and it dawned on me that there is
David Jackson:nothing stopping you from growing your audience. And
David Jackson:you're like, wait what? And I'm like, yep, think about it this
David Jackson:way, in the past, if you wanted your product on somebody's shelf
David Jackson:so that your customer could come and buy it. There was someone
David Jackson:that you had to go through. Doesn't matter who it was,
David Jackson:whether look at it, I'm just thinking as a musician, I
David Jackson:remember trying to get a cd into the local independent record
David Jackson:shop, and there was a lot of hoops you had to jump through.
David Jackson:And if you did sell your CD there, you weren't going to make
David Jackson:hardly any money on it, and it was tough. And so if you wanted
David Jackson:a book, you couldn't just walk down to the local bookstore and
David Jackson:go, here, I just did this. And now there is nothing between you
David Jackson:and your audience, nothing. There's nothing stopping you.
David Jackson:And people go, Well, there's a lack of an algorithm. Okay, I
David Jackson:still disagree with that. I still think there's this thing
David Jackson:called word of mouth. The problem is there is horrible,
David Jackson:like, holy cow, was that bad? Now that will spur word of
David Jackson:mouth. And then there's not bad, and then there's good, and then
David Jackson:there's really good, and then there's great, and then there's
David Jackson:remarkable. And so for me, that episode about loving thyself was
David Jackson:remarkable. Everybody had to make remarks about it when they
David Jackson:went to work or wherever. And it's not that your show, this
David Jackson:show, whatever show, it's not that it's horrible. It might be
David Jackson:good. In fact, it might be very good, but it is hard to be
David Jackson:remarkable on a consistent basis. Just realize there is
David Jackson:nothing stopping you. There is nothing like well, if only my
David Jackson:audience could get to my content. There's nothing
David Jackson:stopping them. They just have to tell their friends. You can now,
David Jackson:you if you want, if you got a budget, you can spend money in
David Jackson:apps to let people know you exist. You can buy lawn signs
David Jackson:for about 10 bucks with a big QR code that you could stick at
David Jackson:really popular intersections. You can do you know, I used to
David Jackson:do gorilla stuff. I laugh at it now, but I used to do a weight
David Jackson:loss show, and I had business cards that had my logo on it, my
David Jackson:tagline, and my website URL today, it might have a QR code,
David Jackson:but this was a while back, and I would go into all the books, all
David Jackson:the bookstores, and I'd go to the weight loss sections, and I
David Jackson:would stick my business card in every single book. Now I have if
David Jackson:I would love to try that again today, and put a QR code in
David Jackson:there and use something like switchy, which is my favorite
David Jackson:tool of all time, to make a QR code that's trackable, to see if
David Jackson:anybody does that, but realize there's nothing stopping you
David Jackson:from growing your audience. And we all want the 10,000 download
David Jackson:switch that we could just come in, flip the switch, and, oh,
David Jackson:there's your 10,000 download Well, that doesn't exist, okay?
David Jackson:And it seems like sometimes we go, well, then I'll try social
David Jackson:media. Well, okay, social media is free. It's fairly easy, and
David Jackson:it's been proven to not work very well, but it is better than
David Jackson:nothing. You know, every day you could meet someone, you could
David Jackson:reach out to someone, you could and I heard this, and I thought
David Jackson:it was great create an experience that you can't do for
David Jackson:everyone, but do it for one until you can't. So I do weird
David Jackson:things at the School of podcasting. When you sign up, I
David Jackson:send you a personal video. And what's interesting is some
David Jackson:people don't watch it because they don't believe it's a
David Jackson:personal video. They think it's some sort of AI slob. No, it's
David Jackson:me saying, Hey, thanks for coming and make that experience
David Jackson:for your audience, maybe that can be the remarkable part of
David Jackson:your podcast is when you shower your audience with appreciation.
David Jackson:You let them know how much you value their input. There are all
David Jackson:sorts of different ways to grow your audience, and we keep
David Jackson:apparently, trying the same things, which is social media,
David Jackson:and I've said on this show, start a newsletter now that
David Jackson:again, not a 10,000 download switch, not even a 5000 download
David Jackson:switch, but I just know it works better than in terms of getting
David Jackson:traffic to your website. It works better than social media
David Jackson:in just a second, what's on the other side of all this hard
David Jackson:work?
Unknown:Welcome to because of my podcast, where we spotlight
Unknown:the results people are achieving because of their podcast.
David Jackson:One of my favorite people is Hall of Fame
David Jackson:podcaster Lou. Ooh. Mangello, the king of Disney. He does a W,
David Jackson:D, W radio, and he had a Facebook post. He said, what I
David Jackson:get to do and share is never lost on me. And I think that's
David Jackson:one of the greatest things about Lou. Same reason. I think most
David Jackson:musicians like Dave Grohl, Dave Grohl gets to hang out with Paul
David Jackson:McCartney. And the whole time we know that Dave Grohl is crapping
David Jackson:his pants because he's hanging out with Paul McCartney like he
David Jackson:never takes it for granted. And Lou says, And early this week, I
David Jackson:had one of the most memorable, remarkable, truly pinch me days
David Jackson:now realize Lou does W, D, W, radio. It's all about Disney. He
David Jackson:says, from being invited onto the Walt Disney Studios lot to
David Jackson:interview Leslie, it looks like lurks or works about her
David Jackson:upcoming Disney plus documentary, Disneyland
David Jackson:handcrafted to getting a behind the scenes tour of the Walt
David Jackson:Disney Animation Studios. I saw part of that on Facebook. It was
David Jackson:amazing to getting to spend a time chatting with my friend
David Jackson:Kevin felge in his office at Marvel Studios, to visiting Walt
David Jackson:Disney's office and seeing so many people on the lot whose
David Jackson:work I admire and appreciate so much. Hello. John Favreau, Josh
David Jackson:Gad and Josh giormo to ending the night where all began in the
David Jackson:happiest place on earth. This was the day I'll never, ever
David Jackson:forget, and it's all because of you, meaning his audience, I sat
David Jackson:in Disneyland at the Jolly Holiday bakery with a coffee on
David Jackson:my hand, a joyful tear in my eye and my heart experiencing such a
David Jackson:wide, wild range of emotions. I share this here, not because
David Jackson:this is about me or what I was able to do, but to sincerely
David Jackson:express my incredible gratitude to you and for you, whether you
David Jackson:realize it or not, you have had a massive positive impact on me,
David Jackson:and one that I hope has a ripple effect, and that I pay forward
David Jackson:to others by what I'm able to share. He says, I'm sorry I
David Jackson:rambled. I'm feeling all the feels. But to you, Disney and
David Jackson:Walt, thank you. Thank you. Thank you. Lou mongello. That is
David Jackson:an amazing because of my podcast story. Now, if you have one of
David Jackson:those, just go over to probably the easiest thing, go over to
David Jackson:school of podcasting.com/question, and
David Jackson:that's really for the question of the month. But you could
David Jackson:upload your because of my podcast story there, and I'd be
David Jackson:happy to take it and share it here on the show also out in the
David Jackson:show notes at school of podcasting.com/ 1018 I'll put a
David Jackson:link to my original interview with Lou when he had quit his
David Jackson:job as a lawyer to move to Florida to do his podcast. I
David Jackson:found a thread on Reddit. I will put a link in the show notes
David Jackson:where everybody is naming things that have happened, and it's a
David Jackson:lot of common ones, like, I've got to talk to people I have no
David Jackson:business talking to. I've helped family members find each other.
David Jackson:Also, I've got jobs. I've got one guy got to fly a plane
David Jackson:again, which he loved, because he never I guess if you're in
David Jackson:the Air Force, you always wanted one more flight, and he got one.
David Jackson:When it comes to my because of my podcast story. Well, I got
David Jackson:hired to be the head of podcasting at the New Media
David Jackson:Expo. I got a teaching gig at Chancellor University. I built
David Jackson:relationships that led to a job at libson as the head of
David Jackson:podcasting. The podcast also built relationships that led to
David Jackson:my current job as the head of podcasting at podpage. I got a
David Jackson:book deal from Sky horse publishing for profit from your
David Jackson:podcast. I've gotten multiple speaking gigs, and some of those
David Jackson:actually paid money. I've had multiple free dinners when I
David Jackson:visit a city because somebody will hear, I'm coming to
David Jackson:nowhere, Indiana, and they'll be like, Oh, you're going to be in
David Jackson:my backyard. Can I buy you some pizza? I've been credited for
David Jackson:saving a life as someone was going to end their life, but
David Jackson:they credit this show for saving them. That one still blows my
David Jackson:mind. I have built a great network of friends who I
David Jackson:absolutely cherish, and as a marketing arm, it's able me to
David Jackson:have a thriving community of podcasters, and I could go on
David Jackson:and on, but I'll put a link to this if you want to check it
David Jackson:out. It it not only changes those that listen, it gives you
David Jackson:skills that you can use in other places. It For Me, I love the
David Jackson:research. It keeps me kind of sharp. It keeps me in
David Jackson:technology. There are all sorts of fun things you can do when
David Jackson:you start your podcast.
David Jackson:The SOP Singers: The School of podcasting, yeah, yeah, yeah.
David Jackson:There.
David Jackson:Are many things that probably come to your mind
David Jackson:when you think of the United States of America, but one of
David Jackson:them, it's up there. It's got to be in the top 20, is Kentucky
David Jackson:Fried Chicken, better known as KFC. So one more story about how
David Jackson:long it takes to get something right. The 11 herbs and spices
David Jackson:were basically tweaked and tweaked and tweaked for 11
David Jackson:years, and it wasn't until 1952 when good old Colonel Sanders
David Jackson:was 62 years old, is when he started franchising his
David Jackson:restaurant, which he started in a gas station. That's a weird
David Jackson:one. Yeah, a service station, but he was 62 years old. So
David Jackson:number one, no matter what your age, you got plenty of time to
David Jackson:start something. And it might be great because you're young, or
David Jackson:because you're not young, or because of whatever, but you
David Jackson:notice that here again, thanks to our good friend the
David Jackson:microwave, I want it now. I want it to be perfect, and I want it
David Jackson:to, you know, Heat and Eat and that is just not the way most
David Jackson:things work. In fact, one of the things I love about the school
David Jackson:of podcasting is when we get people together, somebody will
David Jackson:come up with an idea, and they're like, Oh, that is good.
David Jackson:Have you ever thought of doing this with it? And somebody else
David Jackson:will go, Oh, that's interesting. I never thought of it that way.
David Jackson:And then somebody else would go, but what if you did this? It's
David Jackson:usually not that first idea that's the best. The other thing
David Jackson:I wanted to point out here is we're talking about time and
David Jackson:downloads. Is So many times we get hyper focused on one thing,
David Jackson:which is often downloads, and we ignore other things. And we just
David Jackson:went into, I use Captivate for the School of podcasting. It's
David Jackson:one of my favorite actually, it is my favorite media host, and I
David Jackson:looked at it, and I am just a dude in a spare bedroom in
David Jackson:Akron, Ohio, and I am heard in 157 countries. That's bananas.
David Jackson:And I never would have thought that, you know growing up, that
David Jackson:someday you will grow up, and people in 157 countries will
David Jackson:listen to you. So there is opportunity here, if you're
David Jackson:willing to do something that you love for a while with no pay,
David Jackson:probably, and there are always that exception? I saw somebody
David Jackson:on Reddit that said I started making money after three months.
David Jackson:Awesome. That is not the norm, and it also depends on where
David Jackson:that person came from, what their background is, things like
David Jackson:that. But realize that you can have a ton of fun with this. And
David Jackson:I'm seeing more and more people that are making money that are a
David Jackson:little older in life than, say, the 22 year old entrepreneur.
David Jackson:But that's also why I offer a 30 day money back guarantee,
David Jackson:because podcasting, well, it's not for everyone. And one last
David Jackson:thing is, this is now the second time that I've said one last
David Jackson:thing, but my good friend Kim new love pointed out that I kind
David Jackson:of hinted there was a question of the month this month, and in
David Jackson:looking at it, it's not because next week, I'm going to ask you
David Jackson:a question, and I'll give you a Place to upload your answer, but
David Jackson:it's not for the question of the month is for a brand new podcast
David Jackson:that I'm starting, and I'm going to share how I did what I did
David Jackson:what you know, who I did it for? Why am I doing it, etc, etc, in
David Jackson:the next episode, which I'll be recording when I get done with
David Jackson:this, because I'm going to pod fest, and I need one in the can,
David Jackson:and so we're going to go way behind the scenes. In fact,
David Jackson:that's one thing I should point out about that David Letterman
David Jackson:show I was talking about. It's a great interview. But here's the
David Jackson:fun thing that I was like, Why do I like this? Well, number
David Jackson:one, I worship David Letterman, He's silly, and I like silly,
David Jackson:but the other thing, if you watch that show, it's an
David Jackson:interview with the person, and David Letterman has insights
David Jackson:that I don't into celebrities, but it's also in this case, It
David Jackson:was behind the scenes of Adam Sandler's tour, and Dave is
David Jackson:brilliant at asking questions that result in stories. So I'll
David Jackson:put a link to all this stuff out there. Thank you so much for
David Jackson:listening. If you see me at pod fest, I'll be walking around in
David Jackson:a pod page t shirt, please. Stop me and say, Hello, I would love
David Jackson:to meet you. I always scratch my head when people go, Oh, I
David Jackson:didn't want to bother you. No, please bother me. I would love
David Jackson:to meet you. So until next week, take care. God bless. Class is
David Jackson:dismissed. If you like the show, please share it with a friend.
David Jackson:If you
Unknown:like the show, pretty, pretty. Please share it with a
Unknown:friend right
David Jackson:now. He knew you don't monetize in odd or you
David Jackson:don't. I was so close. When you think of America, think of
David Jackson:Kentucky Fried Chicken, better known, oh boy, that was
David Jackson:horrible. Kentucky Fried Jackson, what is that? Yeah.