1 00:00:00,390 --> 00:00:00,990 Hi there. 2 00:00:01,050 --> 00:00:05,550 You're listening to gift biz unwrapped episode 122. 3 00:00:05,720 --> 00:00:07,010 When I made my first sale, 4 00:00:07,010 --> 00:00:08,810 I realized I had something here, 5 00:00:08,810 --> 00:00:11,480 but I was still too scared to put my name on 6 00:00:11,480 --> 00:00:12,800 it. I was scared to own it. 7 00:00:12,920 --> 00:00:14,390 Hi, this is John Lee, 8 00:00:14,390 --> 00:00:16,550 Dumas of entrepreneur on fire, 9 00:00:16,550 --> 00:00:19,100 and you're listening to the gift to biz unwrapped. 10 00:00:19,100 --> 00:00:21,260 And now it's time to light it. 11 00:00:22,910 --> 00:00:24,380 Welcome to gift biz, 12 00:00:24,470 --> 00:00:29,060 unwrapped your source for industry specific insights and advice to develop 13 00:00:29,060 --> 00:00:29,990 and grow your business. 14 00:00:30,380 --> 00:00:32,000 And now here's your host, 15 00:00:32,030 --> 00:00:33,380 Sue Mona height. 16 00:00:34,130 --> 00:00:34,610 Hi there. 17 00:00:34,790 --> 00:00:38,480 It's Sue and welcome to the gift biz unwrapped podcast. 18 00:00:38,990 --> 00:00:41,780 Whether you own a brick and mortar shop sell online or 19 00:00:41,780 --> 00:00:43,280 are just getting started, 20 00:00:43,580 --> 00:00:46,970 you'll discover new insight to gain traction and to grow your 21 00:00:46,970 --> 00:00:50,750 business. And today I have the pleasure of introducing you to 22 00:00:50,750 --> 00:00:51,740 Holly Sherman. 23 00:00:52,040 --> 00:00:56,450 Kelly is a licensed speech language pathologist working full-time in the 24 00:00:56,450 --> 00:00:58,880 public schools in her spare time. 25 00:00:58,880 --> 00:01:03,590 She blogs and creates digital resources to assist busy speech language 26 00:01:03,590 --> 00:01:06,200 pathologists to make their jobs a bit easier. 27 00:01:06,590 --> 00:01:09,770 She started this entrepreneurial journey about five years ago, 28 00:01:10,130 --> 00:01:12,860 and at that time she didn't have a permanent job and 29 00:01:12,860 --> 00:01:16,700 used her blog as a therapeutic outlet back then she kept 30 00:01:16,700 --> 00:01:20,510 her blog anonymous to prevent having issues while finding a tenure 31 00:01:20,510 --> 00:01:22,730 track position in truth, 32 00:01:23,000 --> 00:01:25,040 how he didn't think anybody would read it. 33 00:01:25,220 --> 00:01:26,270 But as time went on, 34 00:01:26,300 --> 00:01:30,140 she built a loyal following and a loyal customer base just 35 00:01:30,140 --> 00:01:32,780 by providing content that her audience loved. 36 00:01:33,320 --> 00:01:35,150 After over three years of blogging, 37 00:01:35,210 --> 00:01:39,590 she finally revealed her identity and her audience no longer has 38 00:01:39,590 --> 00:01:41,750 to admire her in Cognito. 39 00:01:42,230 --> 00:01:42,800 Oh wow. 40 00:01:42,830 --> 00:01:45,950 Hailey, I cannot wait to hear all about your experience. 41 00:01:45,980 --> 00:01:46,820 Welcome to the show. 42 00:01:47,210 --> 00:01:48,530 Thank you so much for having me. 43 00:01:48,950 --> 00:01:51,800 So I like to start off by A little bit of 44 00:01:51,800 --> 00:01:55,400 a creative way in that I like to have you describe 45 00:01:55,400 --> 00:01:57,740 yourself through a motivational candle. 46 00:01:57,740 --> 00:02:00,440 That's something that us creatives like to do. 47 00:02:00,650 --> 00:02:03,770 So if you were to tell us what your ideal candle 48 00:02:03,800 --> 00:02:04,550 would look like, 49 00:02:04,550 --> 00:02:06,590 what color would it be and what would be the quote 50 00:02:06,590 --> 00:02:07,370 on your candle? 51 00:02:08,090 --> 00:02:10,130 Sure. The color would be purple. 52 00:02:10,160 --> 00:02:12,380 Not only is it because it's my favorite color and the 53 00:02:12,380 --> 00:02:13,400 color of my brand, 54 00:02:13,700 --> 00:02:15,710 but the color represents creativity, 55 00:02:15,800 --> 00:02:18,200 imagination, royalty, 56 00:02:18,260 --> 00:02:19,610 and even sensitivity. 57 00:02:19,910 --> 00:02:23,000 And I think all those are great attributes of an entrepreneurial 58 00:02:23,180 --> 00:02:24,650 and a creative entrepreneur. 59 00:02:24,890 --> 00:02:26,810 And you must be able to stand out yet, 60 00:02:26,810 --> 00:02:29,000 be sensitive to those who are trying to serve. 61 00:02:29,240 --> 00:02:31,700 And a quote that I just love that I think resonates 62 00:02:31,700 --> 00:02:34,700 with me and my brand and everything about me is beauty 63 00:02:34,700 --> 00:02:38,390 begins with the moment you decide to be yourself by Coco 64 00:02:38,390 --> 00:02:41,330 Chanel, because I had a lot of struggles. 65 00:02:41,390 --> 00:02:44,300 And as we're going to get into today with revealing my 66 00:02:44,300 --> 00:02:47,960 identity and putting a face behind my business and being truthful 67 00:02:47,960 --> 00:02:48,800 to my audience. 68 00:02:48,800 --> 00:02:52,280 And so once you realize that what you are capable of, 69 00:02:52,280 --> 00:02:53,330 you can do so much more. 70 00:02:54,230 --> 00:02:58,100 I 100% agree with you and that quote. 71 00:02:58,100 --> 00:03:00,460 So I'm really excited to get into that. 72 00:03:00,460 --> 00:03:02,770 I think that is the key being yourself, 73 00:03:03,010 --> 00:03:05,830 but you said a word that's really interesting Holly, 74 00:03:05,830 --> 00:03:08,860 because I've never heard anyone talk about it this way before. 75 00:03:08,860 --> 00:03:09,460 And that was, 76 00:03:09,460 --> 00:03:10,000 you said, 77 00:03:10,030 --> 00:03:11,740 be sensitive to your audience. 78 00:03:11,830 --> 00:03:12,820 We always talk about, 79 00:03:12,820 --> 00:03:14,590 well, you need to know who your customer is. 80 00:03:14,590 --> 00:03:15,100 And you know, 81 00:03:15,100 --> 00:03:16,630 you need to know who you're talking to, 82 00:03:16,780 --> 00:03:19,240 but in terms of being sensitive to your audience, 83 00:03:19,240 --> 00:03:21,430 I've never heard it stated that way. 84 00:03:21,430 --> 00:03:23,020 Can you expand on that a little bit? 85 00:03:23,400 --> 00:03:26,640 Sure. Since I am a speech pathologist in the school and 86 00:03:26,640 --> 00:03:29,070 I'm serving speech pathologists in the schools, 87 00:03:29,160 --> 00:03:32,310 I get the struggles that my audience is going through on 88 00:03:32,310 --> 00:03:33,300 an everyday basis. 89 00:03:33,450 --> 00:03:34,290 I'm there with them. 90 00:03:34,290 --> 00:03:35,310 I'm in the trenches. 91 00:03:35,310 --> 00:03:37,380 I know exactly what is going on. 92 00:03:37,650 --> 00:03:39,180 And even if it's not happening to me, 93 00:03:39,180 --> 00:03:40,350 it's happening to a friend, 94 00:03:40,350 --> 00:03:42,720 a coworker it's happened to me in the past. 95 00:03:42,990 --> 00:03:46,230 And I'm very sensitive on the fact that a lot of 96 00:03:46,230 --> 00:03:48,720 my audience is spending money out of their own pocket to 97 00:03:48,720 --> 00:03:49,650 pay for resources, 98 00:03:49,650 --> 00:03:50,580 to help their students, 99 00:03:50,610 --> 00:03:52,440 which is going towards my business. 100 00:03:52,680 --> 00:03:55,530 It's not like they're getting funding from a school or a 101 00:03:55,530 --> 00:03:56,910 district and things like that. 102 00:03:57,000 --> 00:03:59,970 I'm very sensitive on the fact that my audience wants to 103 00:03:59,970 --> 00:04:03,180 be better and do more and have more free time to 104 00:04:03,180 --> 00:04:05,010 devote to their families and things like that. 105 00:04:05,220 --> 00:04:08,280 I'm very sensitive of all their different struggles because I have 106 00:04:08,280 --> 00:04:08,640 it as well. 107 00:04:08,640 --> 00:04:10,500 And that's why I created my business. 108 00:04:10,710 --> 00:04:13,320 I realized that I had a strength, 109 00:04:13,350 --> 00:04:14,310 a strength that was, 110 00:04:14,580 --> 00:04:14,910 you know, 111 00:04:14,910 --> 00:04:15,750 my lesson planning. 112 00:04:15,750 --> 00:04:18,030 Didn't take me that much time that I was easily able 113 00:04:18,030 --> 00:04:20,490 to look at my students and come up with a quick 114 00:04:20,490 --> 00:04:21,450 idea fast. 115 00:04:21,660 --> 00:04:25,050 And that was why I started this whole entrepreneurial journey. 116 00:04:25,260 --> 00:04:28,260 But I'm sensitive in the fact that I know what struggles 117 00:04:28,260 --> 00:04:29,190 my audience is having, 118 00:04:29,190 --> 00:04:30,900 which is leading them to find me. 119 00:04:31,410 --> 00:04:34,140 Okay. So let's do take this back from the beginning. 120 00:04:34,260 --> 00:04:37,410 I kind of did a quick rundown in your intro of 121 00:04:37,410 --> 00:04:39,120 everything that was going on with you. 122 00:04:39,270 --> 00:04:41,940 And now you've shared a little bit that you'd identified that 123 00:04:41,970 --> 00:04:44,850 you had something that came really easily to you, 124 00:04:44,970 --> 00:04:47,640 but let's talk a little bit more about this. 125 00:04:47,640 --> 00:04:49,470 Your company's called speech time fun. 126 00:04:49,770 --> 00:04:51,780 And let's talk this all through. 127 00:04:51,780 --> 00:04:53,100 How did this all get started? 128 00:04:53,460 --> 00:04:55,260 Sure. About five years ago, 129 00:04:55,260 --> 00:04:58,290 I was hopping from leave replacement to leave replacement. 130 00:04:58,470 --> 00:05:01,800 The teaching job market in New York is still pretty rough. 131 00:05:01,800 --> 00:05:03,870 And back then it was even more rough. 132 00:05:03,870 --> 00:05:05,430 There was not many jobs. 133 00:05:05,430 --> 00:05:07,680 And I was having from leave replacement to leave replacement. 134 00:05:07,680 --> 00:05:10,170 And that was still putting myself out there each and every 135 00:05:09,930 --> 00:05:11,400 year, putting my resume out there. 136 00:05:11,520 --> 00:05:13,200 Let me stop you when you say leave replacement, 137 00:05:13,230 --> 00:05:14,280 like a maternity leave, 138 00:05:14,280 --> 00:05:15,840 like I was filling in for someone else. 139 00:05:15,900 --> 00:05:16,680 Oh, got you. 140 00:05:16,680 --> 00:05:17,430 Okay. So yeah, 141 00:05:17,430 --> 00:05:19,530 so I was filling in for other people's positions. 142 00:05:19,530 --> 00:05:22,530 I wasn't having my own position because there weren't any at 143 00:05:22,530 --> 00:05:23,160 the time. 144 00:05:23,460 --> 00:05:25,350 And I was getting a little down on myself. 145 00:05:25,350 --> 00:05:25,620 I'm like, 146 00:05:25,620 --> 00:05:26,340 here I am. 147 00:05:26,340 --> 00:05:27,870 I've put in my time, 148 00:05:28,140 --> 00:05:30,360 I'm seeing people around me getting jobs. 149 00:05:30,360 --> 00:05:30,540 I'm like, 150 00:05:30,540 --> 00:05:32,160 what am I doing wrong here? 151 00:05:32,430 --> 00:05:34,560 And I didn't know where I was going to go. 152 00:05:34,560 --> 00:05:36,660 I thought maybe I would start my own private practice. 153 00:05:36,870 --> 00:05:39,360 So I created a website thinking I was going to start 154 00:05:39,360 --> 00:05:40,170 my own private practice. 155 00:05:40,170 --> 00:05:42,120 I didn't know where it was going to go. 156 00:05:42,360 --> 00:05:45,210 I just knew I needed to do something different than what 157 00:05:45,210 --> 00:05:45,810 I was already doing. 158 00:05:45,900 --> 00:05:47,400 And I realized that I had a strength. 159 00:05:47,430 --> 00:05:50,190 I was talking to a few coworkers and friends of mine 160 00:05:50,310 --> 00:05:53,400 and they were up till 11 o'clock at night lesson planning. 161 00:05:53,400 --> 00:05:53,910 And I was like, 162 00:05:54,000 --> 00:05:55,230 that doesn't take me much time. 163 00:05:55,350 --> 00:05:57,140 And that got me frustrated because here I am, 164 00:05:57,230 --> 00:06:00,050 I was not the one with a full-time job and they 165 00:06:00,050 --> 00:06:02,240 did. And so I decided to, 166 00:06:02,300 --> 00:06:05,540 it was right around the time when Pinterest was becoming popular. 167 00:06:05,780 --> 00:06:08,270 I think back then I needed to apply for an account 168 00:06:08,390 --> 00:06:11,180 and I decided to blog and pin it. 169 00:06:11,240 --> 00:06:15,170 And I saw all my pins starting to travel and people 170 00:06:15,170 --> 00:06:15,920 were starting to read it. 171 00:06:16,040 --> 00:06:17,990 I was realizing I had something here. 172 00:06:17,990 --> 00:06:20,090 I had something people wanted and needed. 173 00:06:20,390 --> 00:06:22,370 And so what were the topics of your blogs? 174 00:06:22,550 --> 00:06:24,530 It was Just different quick speech therapy, 175 00:06:24,530 --> 00:06:27,950 ideas that using what speech therapist already had in their rooms. 176 00:06:27,950 --> 00:06:28,580 Like at that point, 177 00:06:28,580 --> 00:06:30,710 I wasn't making my own digital resources. 178 00:06:30,710 --> 00:06:34,520 I was just sharing strategies and materials that I found. 179 00:06:34,730 --> 00:06:37,640 I would find various iPad apps that I would use with 180 00:06:37,640 --> 00:06:40,520 my students and share it on my blog and different things 181 00:06:40,520 --> 00:06:42,650 that would benefit other speech pathologists, 182 00:06:42,650 --> 00:06:45,260 struggling to come up with ideas for themselves to meet the 183 00:06:45,260 --> 00:06:46,520 different needs of their students. 184 00:06:46,790 --> 00:06:50,240 Speech, language pathologists have a different caseload each and every year 185 00:06:50,240 --> 00:06:51,650 when it comes to their students, 186 00:06:51,860 --> 00:06:54,620 it's not like a classroom teacher where there's a curriculum we're 187 00:06:54,620 --> 00:06:56,810 kind of thrown in and basically told, 188 00:06:56,870 --> 00:06:58,790 do what you got to do for your students. 189 00:06:58,790 --> 00:07:01,220 And we're given no direction by any boss, 190 00:07:01,220 --> 00:07:02,840 administrator, anything. 191 00:07:02,840 --> 00:07:04,130 So we have to be creative. 192 00:07:04,370 --> 00:07:07,100 We have to kind of try to pull things together, 193 00:07:07,100 --> 00:07:09,530 using the limited resources that we are given. 194 00:07:09,530 --> 00:07:09,860 So I, 195 00:07:09,860 --> 00:07:10,520 on my blog, 196 00:07:10,520 --> 00:07:13,670 I shared all these different tools using index cards. 197 00:07:13,670 --> 00:07:16,550 And I would find things at the dollar store and share 198 00:07:16,550 --> 00:07:18,590 how they can fund creative idea. 199 00:07:18,830 --> 00:07:20,570 And I would share it on my blog and because of 200 00:07:20,570 --> 00:07:21,770 Pinterest people found it. 201 00:07:22,040 --> 00:07:24,140 But back then since I was still looking for a full-time 202 00:07:24,140 --> 00:07:26,450 job and I didn't think anyone was gonna read my blog 203 00:07:26,480 --> 00:07:29,060 anyway, I decided to not put my name on it, 204 00:07:29,060 --> 00:07:31,520 thinking, I don't think I needed my name on it. 205 00:07:31,520 --> 00:07:32,180 First of all, 206 00:07:32,180 --> 00:07:34,910 and I didn't want to be Google-able in case like a 207 00:07:34,970 --> 00:07:36,470 potential job was looking for me. 208 00:07:36,710 --> 00:07:38,840 I didn't think that it was a positive thing at the 209 00:07:38,840 --> 00:07:40,400 time. I thought it as a negative, 210 00:07:40,690 --> 00:07:42,400 You kind of did it consciously, 211 00:07:42,400 --> 00:07:44,620 but not really because you just didn't put your name on 212 00:07:44,620 --> 00:07:47,440 it, but there was the reason because you didn't want to 213 00:07:47,440 --> 00:07:50,320 be found in case that would interfere with an opportunity for 214 00:07:50,470 --> 00:07:51,610 some position, 215 00:07:51,640 --> 00:07:52,750 but it was kind of either way. 216 00:07:52,750 --> 00:07:54,130 You really didn't give it too much thought. 217 00:07:54,160 --> 00:07:55,960 Right? I didn't think anyone was going to read it. 218 00:07:56,590 --> 00:07:58,450 How long did it take to get traction? 219 00:07:58,660 --> 00:07:59,290 Couple of months, 220 00:07:59,290 --> 00:08:00,190 within six months, 221 00:08:00,190 --> 00:08:00,970 I saw, 222 00:08:01,000 --> 00:08:01,270 you know, 223 00:08:01,270 --> 00:08:02,350 my pins floating. 224 00:08:02,350 --> 00:08:04,900 And that was when I started getting the social media accounts 225 00:08:04,900 --> 00:08:05,620 going. I was like, 226 00:08:05,650 --> 00:08:06,580 I got something here. 227 00:08:06,790 --> 00:08:08,470 So even with no one knowing who I was, 228 00:08:08,470 --> 00:08:09,850 I still had a Facebook account. 229 00:08:09,850 --> 00:08:12,910 I had an Instagram account and a blog following back then 230 00:08:12,910 --> 00:08:14,740 people were commenting on blogs. 231 00:08:14,740 --> 00:08:17,200 So I knew that people were reading and I was growing 232 00:08:17,200 --> 00:08:18,790 a Pinterest following. 233 00:08:18,880 --> 00:08:21,760 So I got to see the numbers growing and even like 234 00:08:21,760 --> 00:08:23,800 page views on Google analytics. 235 00:08:23,800 --> 00:08:25,540 I saw all that going and I'm like, 236 00:08:25,600 --> 00:08:27,340 huh? After six months I was like, 237 00:08:27,460 --> 00:08:28,660 I have something here. 238 00:08:28,660 --> 00:08:31,540 And then I found out about a website called teachers pay 239 00:08:31,540 --> 00:08:33,670 teachers, and it's like Etsy, 240 00:08:33,700 --> 00:08:34,900 but for teachers, 241 00:08:35,140 --> 00:08:38,620 it's a digital selling platform where people can have their own 242 00:08:38,620 --> 00:08:40,150 stores on their website, 243 00:08:40,150 --> 00:08:40,990 just like Etsy. 244 00:08:41,230 --> 00:08:44,770 And I created a store for myself and started creating digital 245 00:08:44,770 --> 00:08:48,340 resources that people can purchase and download and print it out 246 00:08:48,340 --> 00:08:51,070 and put together themselves to use in their therapy rooms. 247 00:08:51,070 --> 00:08:51,970 And I thought, 248 00:08:51,970 --> 00:08:53,380 who's going to buy this from me. 249 00:08:54,130 --> 00:08:57,180 You're doubting yourself the whole way through Weren't you Holly? 250 00:08:57,710 --> 00:08:58,190 The whole way. 251 00:08:58,190 --> 00:08:58,490 I'm like, 252 00:08:58,490 --> 00:09:00,440 no one knows who I am here. 253 00:09:00,440 --> 00:09:00,890 I am. 254 00:09:00,890 --> 00:09:01,220 You know, 255 00:09:01,250 --> 00:09:03,020 I don't even have a full-time job yet. 256 00:09:03,230 --> 00:09:05,060 And when I made my first sale, 257 00:09:05,060 --> 00:09:06,860 I realized I had something here, 258 00:09:06,860 --> 00:09:09,530 but I was still too scared to put my name on 259 00:09:09,530 --> 00:09:10,850 it. I was scared to own it. 260 00:09:11,240 --> 00:09:12,320 Why? Partially, 261 00:09:12,320 --> 00:09:13,580 because of the job situation, 262 00:09:13,580 --> 00:09:15,140 I was afraid of being Googleable. 263 00:09:15,350 --> 00:09:18,380 And I really honestly was afraid of what people might think. 264 00:09:18,380 --> 00:09:19,790 What coworkers might think, 265 00:09:19,850 --> 00:09:21,290 what friends might think, 266 00:09:21,410 --> 00:09:24,380 Even though you are getting traction and you were obviously responding 267 00:09:24,380 --> 00:09:26,450 to people's comments on the blog. 268 00:09:26,480 --> 00:09:29,330 So you were seeing all of this positive reinforcement, 269 00:09:29,360 --> 00:09:31,070 but you were still anxious about getting it. 270 00:09:31,070 --> 00:09:34,310 Yeah. I was still just worried about what people would think. 271 00:09:34,340 --> 00:09:35,120 If they found me, 272 00:09:35,390 --> 00:09:37,520 I thought of it in a negative sense in the beginning. 273 00:09:37,550 --> 00:09:38,090 I don't know. 274 00:09:38,090 --> 00:09:40,370 Why did you Like okay. 275 00:09:40,370 --> 00:09:42,080 If they know that it's me, 276 00:09:42,080 --> 00:09:43,370 then this will all go away. 277 00:09:43,370 --> 00:09:45,110 But as long as they don't know it's me, 278 00:09:45,110 --> 00:09:45,830 it's all good. 279 00:09:46,040 --> 00:09:48,050 Yeah. Isn't that crazy? 280 00:09:48,410 --> 00:09:50,480 I thought that maybe if they knew it was me, 281 00:09:50,510 --> 00:09:53,330 they would say I'm not buying from her now. 282 00:09:55,130 --> 00:09:57,110 Yeah. That's really interesting. 283 00:09:57,140 --> 00:09:57,440 Oh, wait, 284 00:09:57,470 --> 00:09:58,820 give biz listeners, 285 00:09:59,150 --> 00:10:00,560 is this resonating with you? 286 00:10:00,650 --> 00:10:05,180 Is there something that you're thinking of doing and more than 287 00:10:05,180 --> 00:10:07,880 likely you're not even starting and hiding behind it, 288 00:10:07,970 --> 00:10:09,080 like how he was doing, 289 00:10:09,080 --> 00:10:11,540 but is there something where you just keep thinking to yourself? 290 00:10:11,570 --> 00:10:12,710 Oh, it's for everybody else, 291 00:10:12,710 --> 00:10:15,530 but I'm not deserving or it's not for me. 292 00:10:15,800 --> 00:10:17,720 Just think about that a little bit as we carry on 293 00:10:17,720 --> 00:10:18,860 with this conversation. 294 00:10:19,010 --> 00:10:20,900 Okay. So you have everything out there. 295 00:10:20,900 --> 00:10:23,780 You're starting to put out some courses and people are actually 296 00:10:23,780 --> 00:10:26,750 opening their wallets and spending money with you. 297 00:10:27,500 --> 00:10:28,820 That had to be so exciting. 298 00:10:29,360 --> 00:10:33,660 Oh, so exciting back then on their app, 299 00:10:33,680 --> 00:10:35,900 it would go searching when you get a sale. 300 00:10:36,920 --> 00:10:39,170 And when you first heard that first touching you like, 301 00:10:39,560 --> 00:10:41,330 wow, that can't be mine. 302 00:10:41,360 --> 00:10:42,380 Something must be wrong. 303 00:10:43,040 --> 00:10:44,000 I, I had to check, 304 00:10:44,000 --> 00:10:44,750 I had to go on the website. 305 00:10:44,750 --> 00:10:44,960 I'm like, 306 00:10:44,960 --> 00:10:46,850 wait. And I realized I had something. 307 00:10:46,850 --> 00:10:50,330 I realized that people were enjoying what I was providing into 308 00:10:50,360 --> 00:10:51,080 the world. 309 00:10:51,140 --> 00:10:54,380 And over time it made it easier to stay hidden. 310 00:10:54,890 --> 00:10:57,260 I was afraid that my audience would be mad at me. 311 00:10:57,410 --> 00:10:59,390 If I all of a sudden came out and reveal my 312 00:10:59,390 --> 00:11:03,320 identity. I even had friends and coworkers purchase from me not 313 00:11:03,320 --> 00:11:04,160 knowing it was me. 314 00:11:04,490 --> 00:11:04,820 Oh, wow. 315 00:11:04,970 --> 00:11:07,220 Did you ever have conversations where someone would say, 316 00:11:07,250 --> 00:11:09,320 Oh, you should go to this site and check it out 317 00:11:09,320 --> 00:11:09,920 and see, 318 00:11:10,010 --> 00:11:10,880 and then it was really you. 319 00:11:11,540 --> 00:11:12,110 It was me. 320 00:11:12,830 --> 00:11:14,060 It happened several times. 321 00:11:14,390 --> 00:11:17,510 And that's what made it harder to reveal my identity because 322 00:11:17,510 --> 00:11:17,870 I was like, 323 00:11:17,900 --> 00:11:19,670 okay, now I'm really hiding things from people. 324 00:11:19,670 --> 00:11:22,340 Now It gets to the point where, 325 00:11:22,370 --> 00:11:23,930 because there are people that know you, 326 00:11:23,930 --> 00:11:25,370 that it's almost dishonest. 327 00:11:25,370 --> 00:11:26,120 Then if you don't say, 328 00:11:26,120 --> 00:11:30,350 well, it's me and I was just so worried about being 329 00:11:30,440 --> 00:11:31,190 figured out. 330 00:11:31,340 --> 00:11:32,090 At that point, 331 00:11:32,330 --> 00:11:36,440 I was so thrown into the mix of hidden and no 332 00:11:36,440 --> 00:11:37,040 one knows who I am. 333 00:11:37,040 --> 00:11:40,550 I had the secret identity and it was just easier to 334 00:11:40,550 --> 00:11:41,810 stay hidden because I was afraid of it. 335 00:11:41,810 --> 00:11:44,930 Now what people that I knew that bought from me with 336 00:11:44,960 --> 00:11:47,960 think when they realized that I just took their money and 337 00:11:48,320 --> 00:11:52,100 didn't tell them that I did Thinking must've come to a 338 00:11:52,100 --> 00:11:53,000 point where it's like, 339 00:11:53,020 --> 00:11:54,580 it's either now or never, 340 00:11:54,640 --> 00:11:57,190 because at some point you're just into D if you don't 341 00:11:57,190 --> 00:11:58,210 say something soon. 342 00:11:58,240 --> 00:12:00,090 Yeah. And then I had, 343 00:12:00,090 --> 00:12:04,710 my big turning point was when a bunch of other speech 344 00:12:04,710 --> 00:12:06,420 pathologists, bloggers, 345 00:12:06,600 --> 00:12:07,710 teacher pay teacher sellers, 346 00:12:07,740 --> 00:12:11,520 they came together and they went to a national convention. 347 00:12:11,850 --> 00:12:13,830 I didn't go because how could I go? 348 00:12:13,830 --> 00:12:14,850 No one knows who I am. 349 00:12:15,450 --> 00:12:17,280 And I was sitting back, 350 00:12:17,340 --> 00:12:18,570 looking on social media, 351 00:12:18,570 --> 00:12:19,380 watching them, 352 00:12:19,680 --> 00:12:22,680 grow their businesses and do amazing things. 353 00:12:22,830 --> 00:12:25,830 And I couldn't be a part of it because no one 354 00:12:25,830 --> 00:12:26,460 knew who I was. 355 00:12:26,910 --> 00:12:27,990 And I was like, 356 00:12:27,990 --> 00:12:29,220 I need to do something about this. 357 00:12:29,220 --> 00:12:30,420 But I was still too scared. 358 00:12:30,630 --> 00:12:33,870 So the following year I decided to go myself. 359 00:12:34,170 --> 00:12:35,310 I was still anonymous, 360 00:12:35,340 --> 00:12:35,730 but I was like, 361 00:12:35,730 --> 00:12:37,740 I'm going to go and see what happens. 362 00:12:38,130 --> 00:12:39,240 And when I was there, 363 00:12:39,390 --> 00:12:42,630 I had numerous conversations with customers, 364 00:12:42,750 --> 00:12:46,920 with fellow entrepreneurs in the same industry as myself. 365 00:12:47,220 --> 00:12:48,120 And they were like, 366 00:12:48,180 --> 00:12:49,410 what are you scared of? 367 00:12:49,440 --> 00:12:50,790 You're holding yourself back. 368 00:12:50,790 --> 00:12:52,110 Like, they were almost like, 369 00:12:52,140 --> 00:12:53,070 they're mad at me. 370 00:12:53,520 --> 00:12:54,270 I'll never forget this. 371 00:12:54,270 --> 00:12:54,930 They said to me, 372 00:12:55,290 --> 00:12:56,250 I don't trust you. 373 00:12:56,580 --> 00:12:57,420 I don't know you. 374 00:12:57,660 --> 00:12:58,740 How can I work with you? 375 00:12:58,740 --> 00:13:01,200 I don't know you interesting. 376 00:13:01,320 --> 00:13:02,190 And I was like, 377 00:13:02,460 --> 00:13:03,360 huh? I was like, 378 00:13:03,360 --> 00:13:03,960 here I am. 379 00:13:03,960 --> 00:13:07,290 I have all this credibility because I have all these products. 380 00:13:07,290 --> 00:13:09,420 I've been blogging for three years. 381 00:13:09,420 --> 00:13:11,520 Now I should have credibility. 382 00:13:11,820 --> 00:13:13,740 But I didn't because no one knew my name. 383 00:13:13,740 --> 00:13:16,440 No one even knew that I was a licensed speech pathologist. 384 00:13:16,680 --> 00:13:18,570 They trusted me when I said that I was, 385 00:13:18,810 --> 00:13:22,740 but there was no proof because they couldn't check my credentials. 386 00:13:22,740 --> 00:13:25,560 Even. And after that conference, 387 00:13:25,590 --> 00:13:27,570 I came home from Denver. 388 00:13:27,630 --> 00:13:28,860 I sat down with my husband. 389 00:13:28,860 --> 00:13:29,190 I said, 390 00:13:29,460 --> 00:13:30,660 I'm revealing my identity. 391 00:13:30,720 --> 00:13:31,230 This is it. 392 00:13:31,560 --> 00:13:31,980 I'm done. 393 00:13:31,980 --> 00:13:32,610 I'm doing it. 394 00:13:32,820 --> 00:13:37,500 And I started doing little teasers on social media and I 395 00:13:37,590 --> 00:13:41,150 got together various other bloggers in my industry. 396 00:13:41,190 --> 00:13:41,490 I said, 397 00:13:41,490 --> 00:13:42,450 will you help me out? 398 00:13:42,450 --> 00:13:43,200 And they were like, 399 00:13:43,200 --> 00:13:43,680 yeah, we'll help. 400 00:13:43,710 --> 00:13:44,790 We'll make this big. 401 00:13:44,790 --> 00:13:46,440 Like, we're going to really showcase that. 402 00:13:46,470 --> 00:13:47,970 You're a real person. 403 00:13:47,970 --> 00:13:49,650 Since we met you now in person. 404 00:13:49,830 --> 00:13:53,910 And I did a whole big giveaway and a whole big 405 00:13:53,910 --> 00:13:55,140 party on my blog. 406 00:13:55,140 --> 00:13:56,220 And on social media, 407 00:13:56,460 --> 00:13:57,180 I made a big, 408 00:13:57,180 --> 00:13:57,540 and I was like, 409 00:13:57,570 --> 00:13:58,260 I'm going to do this. 410 00:13:58,260 --> 00:13:58,950 I'm going to do this. 411 00:13:58,950 --> 00:14:01,140 Right. And I've been in the last, 412 00:14:01,200 --> 00:14:02,370 what two years now. 413 00:14:02,430 --> 00:14:04,350 I've been still making up for lost time. 414 00:14:04,410 --> 00:14:05,460 And in the meantime, 415 00:14:05,460 --> 00:14:08,100 I've been now hopping on Facebook lives, 416 00:14:08,100 --> 00:14:09,270 doing webinars. 417 00:14:09,450 --> 00:14:10,770 I'm speaking at conferences. 418 00:14:10,770 --> 00:14:14,010 Now I'm now on your podcast. 419 00:14:14,310 --> 00:14:17,040 All these things would have never happened if I was still 420 00:14:17,040 --> 00:14:20,730 anonymous and I've made it my business to go above and 421 00:14:20,730 --> 00:14:22,830 beyond to make up for lost time. 422 00:14:22,830 --> 00:14:26,610 Because three years went by that I lost that. 423 00:14:26,610 --> 00:14:27,660 No one knew who I was. 424 00:14:27,660 --> 00:14:29,130 I couldn't share stories. 425 00:14:29,130 --> 00:14:32,010 I couldn't show that I was a real person and be 426 00:14:32,010 --> 00:14:35,190 sensitive. I couldn't be sensitive when I was anonymous because I 427 00:14:35,190 --> 00:14:36,870 was afraid to reveal too much. 428 00:14:37,170 --> 00:14:39,480 So now I'm so able to do so much more. 429 00:14:39,840 --> 00:14:42,090 Now that I reveal my identity. 430 00:14:42,690 --> 00:14:44,910 Okay. I have a million questions here now. 431 00:14:45,000 --> 00:14:49,200 Of course it's so heart-wrenching that you were the one holding 432 00:14:49,200 --> 00:14:53,180 yourself back and people were just open to you already just 433 00:14:53,180 --> 00:14:54,860 meeting you at that conference and saying, 434 00:14:54,860 --> 00:14:55,310 yes, yes, 435 00:14:55,310 --> 00:14:56,660 yes. Go for it. 436 00:14:56,750 --> 00:14:57,470 So you go home, 437 00:14:57,470 --> 00:14:58,610 you talk to your husband, 438 00:14:58,670 --> 00:15:00,440 but still inside, 439 00:15:00,500 --> 00:15:02,960 you had to be so anxious and so nervous. 440 00:15:02,960 --> 00:15:03,890 But what did you do? 441 00:15:03,890 --> 00:15:06,890 You, didn't just like a little bit reveal your identity. 442 00:15:06,890 --> 00:15:08,300 You made it this big thing. 443 00:15:09,370 --> 00:15:09,570 I said, 444 00:15:09,570 --> 00:15:10,240 if I'm going to do it, 445 00:15:10,240 --> 00:15:11,110 I'm doing it right. 446 00:15:11,380 --> 00:15:12,640 And I'm doing it well, 447 00:15:12,730 --> 00:15:13,930 and I'm going to own it. 448 00:15:14,140 --> 00:15:16,720 And if people call me up and they asked me, 449 00:15:16,750 --> 00:15:19,540 Hey, why didn't you tell me I had a story ready 450 00:15:19,540 --> 00:15:19,930 to go? 451 00:15:19,930 --> 00:15:20,860 And I said, 452 00:15:20,860 --> 00:15:22,240 exactly what I said to you, 453 00:15:22,420 --> 00:15:23,380 that I was really nervous. 454 00:15:24,490 --> 00:15:26,320 And it can be a true story. 455 00:15:26,380 --> 00:15:26,680 I mean, 456 00:15:26,680 --> 00:15:28,240 everyone can relate to this. 457 00:15:28,300 --> 00:15:30,640 I think everybody in N the few, 458 00:15:30,670 --> 00:15:34,390 maybe 2% of the population who has no self doubt ever, 459 00:15:34,390 --> 00:15:35,970 if that even exists, 460 00:15:36,130 --> 00:15:37,900 can totally relate and understand. 461 00:15:37,930 --> 00:15:40,210 There's a such been a situation in their lives where that's 462 00:15:40,210 --> 00:15:44,650 happened to talk to us a little bit about your party, 463 00:15:44,680 --> 00:15:46,300 like what you did on social media. 464 00:15:46,300 --> 00:15:47,440 And the reason I'm asking you, 465 00:15:47,440 --> 00:15:49,720 this is I'm a big advocate. 466 00:15:49,750 --> 00:15:49,960 You know, 467 00:15:49,960 --> 00:15:53,140 we have a lot of listeners who only have online shops, 468 00:15:53,380 --> 00:15:55,060 okay. They're never going to have a brick and mortar, 469 00:15:55,090 --> 00:15:55,360 you know, 470 00:15:55,360 --> 00:15:56,110 any of that. 471 00:15:56,260 --> 00:15:59,110 And I try to explain to them that you too can 472 00:15:59,110 --> 00:16:00,160 have a grand opening. 473 00:16:00,160 --> 00:16:02,920 It's not only for physical locations for them to have a 474 00:16:02,920 --> 00:16:05,050 grand opening when they're starting their business. 475 00:16:05,140 --> 00:16:07,570 So this is kind of similar in terms of your party. 476 00:16:07,570 --> 00:16:09,490 And this is the grand opening of you, 477 00:16:09,580 --> 00:16:10,360 Holly Sherman. 478 00:16:10,360 --> 00:16:12,880 Right? Talk a little bit about what you did. 479 00:16:13,540 --> 00:16:16,780 I had a week long love blog giveaways. 480 00:16:16,780 --> 00:16:18,250 I was giving away my free resources. 481 00:16:18,250 --> 00:16:20,110 I was giving away gift cards. 482 00:16:20,140 --> 00:16:22,060 I had people donating to me. 483 00:16:22,300 --> 00:16:23,800 I reached out to people and I was like, 484 00:16:23,800 --> 00:16:25,390 Hey, I'm doing this big reveal. 485 00:16:25,390 --> 00:16:27,460 I'm going to get a lot of traffic because people are 486 00:16:27,460 --> 00:16:28,900 so curious to know who I am. 487 00:16:29,200 --> 00:16:30,190 Would you donate to me? 488 00:16:30,250 --> 00:16:31,660 And so many people were like, 489 00:16:31,660 --> 00:16:32,530 of course, 490 00:16:32,530 --> 00:16:33,850 and they donated resources. 491 00:16:33,850 --> 00:16:34,510 They donated, 492 00:16:34,540 --> 00:16:37,810 like, I think I got some iPad app gift codes to 493 00:16:37,810 --> 00:16:38,470 give away. 494 00:16:38,680 --> 00:16:40,990 I gave away so many different things like a week long 495 00:16:40,990 --> 00:16:41,590 of events. 496 00:16:41,950 --> 00:16:43,300 And so how did you promote it? 497 00:16:43,450 --> 00:16:44,650 Pinterest. I back then, 498 00:16:44,650 --> 00:16:45,910 I wasn't doing Facebook ads, 499 00:16:45,970 --> 00:16:47,740 just using social media back then. 500 00:16:47,740 --> 00:16:48,610 The algorithms. 501 00:16:48,610 --> 00:16:50,230 Weren't that crazy. 502 00:16:50,500 --> 00:16:51,790 When you say back then, 503 00:16:51,790 --> 00:16:52,750 what year was this? 504 00:16:52,780 --> 00:16:54,130 What year was your reveal? 505 00:16:54,310 --> 00:16:56,050 2015. Okay. 506 00:16:56,050 --> 00:16:57,160 So couple years ago, 507 00:16:57,190 --> 00:16:57,730 year and a half, 508 00:16:57,730 --> 00:16:58,270 two years ago, 509 00:16:58,270 --> 00:16:58,870 something like that. 510 00:16:58,960 --> 00:17:00,610 Okay. So no ads, 511 00:17:00,700 --> 00:17:02,740 really no money spent. 512 00:17:02,740 --> 00:17:06,670 It was all social media and organic messaging, 513 00:17:06,670 --> 00:17:09,340 really By asking other people to help donate. 514 00:17:09,370 --> 00:17:11,560 I was also hoping that they would share it on their 515 00:17:11,560 --> 00:17:14,740 social media to bring people to my blog posts, 516 00:17:14,770 --> 00:17:16,240 where I went through my story. 517 00:17:16,480 --> 00:17:18,010 I show pictures on myself. 518 00:17:18,280 --> 00:17:21,220 I shared little snippets of information. 519 00:17:21,220 --> 00:17:23,530 I never shared before where I went to college. 520 00:17:23,560 --> 00:17:25,180 The state that I live in, 521 00:17:25,480 --> 00:17:28,270 I was still nervous about giving too many details away. 522 00:17:28,300 --> 00:17:28,570 I mean, 523 00:17:28,570 --> 00:17:31,540 that's also something that we all probably struggle with how much 524 00:17:31,570 --> 00:17:32,410 to reveal, 525 00:17:32,410 --> 00:17:34,480 because we still want to have some things private, 526 00:17:34,750 --> 00:17:38,530 but I just gave away enough of information that people knew 527 00:17:38,530 --> 00:17:40,750 I was credible and they can trust me. 528 00:17:41,170 --> 00:17:42,430 And I just showed my face. 529 00:17:42,700 --> 00:17:44,170 I had to get used to taking selfies. 530 00:17:44,170 --> 00:17:45,790 That was something I was not comfortable with. 531 00:17:46,450 --> 00:17:46,810 All right. 532 00:17:46,840 --> 00:17:49,300 Okay. So that is the logistical. 533 00:17:49,650 --> 00:17:50,370 If you will, 534 00:17:50,520 --> 00:17:52,380 now, internally Holly, 535 00:17:52,380 --> 00:17:53,820 like in your heart, 536 00:17:53,970 --> 00:17:55,110 how do you get yourself to do? 537 00:17:55,970 --> 00:17:56,690 I just had to do it. 538 00:17:56,690 --> 00:17:57,590 It was like a band-aid. 539 00:17:57,620 --> 00:17:58,490 I had to just rip it. 540 00:17:58,850 --> 00:18:00,590 Like when I came home from that conference, 541 00:18:00,590 --> 00:18:03,260 it was honestly in like a two week span. 542 00:18:03,380 --> 00:18:03,950 I was like, 543 00:18:03,980 --> 00:18:04,610 I'm just doing it. 544 00:18:04,820 --> 00:18:05,300 I'm going. 545 00:18:05,690 --> 00:18:08,900 And I haven't looked back ever since I'm in the momentum 546 00:18:08,900 --> 00:18:10,790 has just continued to grow. 547 00:18:10,790 --> 00:18:13,730 And I see the feedback and the results when people were 548 00:18:13,730 --> 00:18:14,210 saying to me, 549 00:18:14,270 --> 00:18:15,650 thank you so much for revealing. 550 00:18:15,680 --> 00:18:17,660 And thank you so much for helping me with a, 551 00:18:17,660 --> 00:18:20,630 B and C and your blog posts in your resources have 552 00:18:20,630 --> 00:18:25,070 given me so much motivation and inspiration that keeps me going. 553 00:18:25,310 --> 00:18:27,890 Otherwise. I haven't had a chance to sit back and say, 554 00:18:27,920 --> 00:18:28,340 Oh my God, 555 00:18:28,340 --> 00:18:29,330 people know who I am now. 556 00:18:29,570 --> 00:18:31,070 Right. Tips for people. 557 00:18:31,130 --> 00:18:33,980 Well then who are in this type of a situation, 558 00:18:34,100 --> 00:18:35,990 it sounded like you didn't even let yourself think. 559 00:18:36,020 --> 00:18:36,500 You just said, 560 00:18:36,500 --> 00:18:37,790 okay, I know I've got to do it. 561 00:18:37,820 --> 00:18:38,840 I'm going to put this together. 562 00:18:38,840 --> 00:18:42,920 You clearly strategized and planned the reveal because you had the 563 00:18:42,920 --> 00:18:45,770 whole structure and the rollout and all of that. 564 00:18:45,800 --> 00:18:47,390 But then when you actually did it, 565 00:18:47,630 --> 00:18:48,380 did you just like, 566 00:18:48,380 --> 00:18:50,060 shut your brain off and say, 567 00:18:50,120 --> 00:18:51,950 we are in performance mode. 568 00:18:51,980 --> 00:18:54,140 I'm not thinking I'm going to just do this. 569 00:18:54,620 --> 00:18:58,400 Yes. And I realized that I had a talent and something 570 00:18:58,400 --> 00:19:00,800 that I should own and be proud of. 571 00:19:00,860 --> 00:19:02,480 And when I started telling people, 572 00:19:02,480 --> 00:19:04,670 I started getting that elevator speech going like, 573 00:19:04,670 --> 00:19:05,720 Hey, this is what I do. 574 00:19:05,780 --> 00:19:07,880 And I started telling people and people were like, 575 00:19:07,940 --> 00:19:09,290 wow, that's awesome. 576 00:19:09,290 --> 00:19:10,340 You have to teach me how to do it. 577 00:19:10,880 --> 00:19:12,560 And that was the responses I kept getting. 578 00:19:12,560 --> 00:19:12,890 And I'm like, 579 00:19:13,010 --> 00:19:14,090 why was I scared? 580 00:19:14,240 --> 00:19:15,380 What was I afraid of? 581 00:19:15,500 --> 00:19:16,700 And no, 582 00:19:16,700 --> 00:19:20,840 one's given me any negative responses ever since then. 583 00:19:21,200 --> 00:19:23,300 And that's kept me going well. 584 00:19:23,720 --> 00:19:26,180 And now you're seeing what you were missing out on by 585 00:19:26,180 --> 00:19:27,830 not revealing yourself earlier, 586 00:19:27,860 --> 00:19:28,640 which is really, 587 00:19:28,640 --> 00:19:30,800 I've never heard anybody do this before Holly. 588 00:19:30,800 --> 00:19:34,160 And it's just so interesting for everybody to see that they're 589 00:19:34,160 --> 00:19:35,780 just keeping themselves back. 590 00:19:35,870 --> 00:19:39,860 However, what I would say also is you did prove that 591 00:19:39,860 --> 00:19:41,990 you had something that an audience wanted. 592 00:19:42,530 --> 00:19:45,980 So it was kind of nice for you in that situation 593 00:19:45,980 --> 00:19:48,140 back then to just test some things out. 594 00:19:48,170 --> 00:19:50,420 If you didn't feel comfortable with getting your name out and 595 00:19:50,420 --> 00:19:52,580 truly you had a good reason just in case, 596 00:19:52,580 --> 00:19:52,790 you know, 597 00:19:52,790 --> 00:19:53,750 for the position, 598 00:19:53,750 --> 00:19:53,960 you know, 599 00:19:53,960 --> 00:19:54,890 to get a position, 600 00:19:54,920 --> 00:19:56,540 if that would conflict or whatever, 601 00:19:56,660 --> 00:20:00,110 but would you say that maybe it was good in the 602 00:20:00,110 --> 00:20:01,880 beginning? You just should have come out a little bit. 603 00:20:02,840 --> 00:20:03,650 Oh, definitely. 604 00:20:03,650 --> 00:20:06,770 Once I saw the first pin go viral, 605 00:20:06,830 --> 00:20:08,300 I should have revealed my identity. 606 00:20:08,540 --> 00:20:11,570 Once I realized that I had something that people wanted, 607 00:20:11,630 --> 00:20:12,650 I should have owned it. 608 00:20:12,770 --> 00:20:14,630 I shouldn't have never looking back. 609 00:20:14,660 --> 00:20:16,880 I take back so many mistakes, 610 00:20:16,940 --> 00:20:18,470 but everything happens for a reason. 611 00:20:18,470 --> 00:20:22,040 I truly believe that I needed to go through the motions 612 00:20:22,070 --> 00:20:26,240 of being scared and going to this conference and realizing that 613 00:20:26,240 --> 00:20:28,070 I was missing out on so many opportunities, 614 00:20:28,070 --> 00:20:31,250 because I realized in my heart that I wanted those opportunities. 615 00:20:31,460 --> 00:20:33,200 I didn't think that five years ago, 616 00:20:33,440 --> 00:20:34,040 five years ago, 617 00:20:34,040 --> 00:20:36,050 I just wanted someone to read my blog. 618 00:20:36,080 --> 00:20:37,160 That's all I cared about. 619 00:20:37,940 --> 00:20:41,060 Would you recommend for somebody in your situation to test the 620 00:20:41,060 --> 00:20:43,490 waters behind the scenes like you did, 621 00:20:43,670 --> 00:20:44,000 and just, 622 00:20:44,000 --> 00:20:44,840 if they get traction, 623 00:20:44,840 --> 00:20:45,530 then come on out. 624 00:20:45,530 --> 00:20:48,370 If someone's really nervous and they just want to test system, 625 00:20:48,370 --> 00:20:50,680 or would you just recommend coming out right from the start? 626 00:20:51,240 --> 00:20:52,920 There's definitely benefits for both. 627 00:20:52,980 --> 00:20:57,300 If you are hesitant and nervous and worried about whatever reason, 628 00:20:57,300 --> 00:20:59,640 whether it's a full-time job that you have at the time, 629 00:20:59,670 --> 00:21:01,770 or if you're not sure if people are going to like 630 00:21:01,800 --> 00:21:03,630 whatever you're producing and you're nervous, 631 00:21:03,630 --> 00:21:04,500 put your name on it, 632 00:21:04,560 --> 00:21:05,610 then try it out. 633 00:21:05,610 --> 00:21:06,270 Why not? 634 00:21:06,480 --> 00:21:08,370 But don't wait three years. 635 00:21:08,670 --> 00:21:12,900 Once you see that people are investing and liking your stuff, 636 00:21:12,990 --> 00:21:13,950 put your name on it, 637 00:21:14,130 --> 00:21:14,640 own it, 638 00:21:14,790 --> 00:21:16,530 put a personality behind it. 639 00:21:16,740 --> 00:21:18,510 That's been the best thing I can do. 640 00:21:18,720 --> 00:21:20,730 Even just doing an Instagram story. 641 00:21:20,790 --> 00:21:21,450 People say to me, 642 00:21:21,510 --> 00:21:22,800 wow, I love your accent. 643 00:21:22,950 --> 00:21:24,390 You're clearly from New York. 644 00:21:24,420 --> 00:21:26,490 And no one was able to do that before. 645 00:21:26,490 --> 00:21:28,230 And so many people are like commenting back, 646 00:21:28,260 --> 00:21:28,410 like, Oh, 647 00:21:28,410 --> 00:21:29,880 I have a cousin that lives in New York. 648 00:21:29,880 --> 00:21:31,470 I love hearing your accent. 649 00:21:31,470 --> 00:21:33,840 And then people are able to connect with something as simple 650 00:21:33,840 --> 00:21:34,560 as that, 651 00:21:34,560 --> 00:21:35,970 that I couldn't do before. 652 00:21:36,180 --> 00:21:39,480 And that could lead to more sales and growing my audience. 653 00:21:39,480 --> 00:21:41,970 And now I'm able to do so much more. 654 00:21:42,000 --> 00:21:43,200 That sky's the limit. 655 00:21:43,200 --> 00:21:46,140 I couldn't be in this situation if I didn't put my 656 00:21:46,140 --> 00:21:48,240 name on it and my face and my personality. 657 00:21:48,450 --> 00:21:49,560 Yeah, Absolutely. 658 00:21:49,650 --> 00:21:49,980 All right. 659 00:21:49,980 --> 00:21:53,250 So I think we've gotten the message down in that. 660 00:21:53,250 --> 00:21:54,150 You just do it, 661 00:21:54,150 --> 00:21:54,420 you know, 662 00:21:54,420 --> 00:21:55,770 you don't think about it. 663 00:21:55,830 --> 00:21:57,810 If this is the direction that you're taking, 664 00:21:57,810 --> 00:22:00,420 you just go ahead and let yourself be out there. 665 00:22:00,450 --> 00:22:02,070 And don't second. 666 00:22:02,070 --> 00:22:02,730 Guess yourself, 667 00:22:02,730 --> 00:22:04,080 just be yourself. 668 00:22:04,110 --> 00:22:07,860 And back to your point with your candle quote is be 669 00:22:07,860 --> 00:22:10,530 yourself. And don't try to be anybody else because when you 670 00:22:10,530 --> 00:22:12,090 try to be somebody else, 671 00:22:12,120 --> 00:22:14,490 it comes across as inauthentic. 672 00:22:14,520 --> 00:22:16,350 You can spot it a mile away, 673 00:22:16,350 --> 00:22:18,090 right? So just be yourself. 674 00:22:18,090 --> 00:22:19,140 Some people are going to love you. 675 00:22:19,140 --> 00:22:21,030 Some people may not so much, 676 00:22:21,030 --> 00:22:22,950 and that's perfectly fine too, 677 00:22:23,160 --> 00:22:26,220 but now you're also talking about this whole live aspect. 678 00:22:26,220 --> 00:22:27,480 You're going on Instagram, 679 00:22:27,480 --> 00:22:29,970 you're doing stories or Facebook live or whatever. 680 00:22:30,270 --> 00:22:31,860 That's a whole nother realm, 681 00:22:31,890 --> 00:22:33,870 right? Because that's not just saying, 682 00:22:33,870 --> 00:22:37,080 okay, I'm this person behind the words that's putting your face 683 00:22:37,080 --> 00:22:38,100 in front of a camera. 684 00:22:38,460 --> 00:22:40,830 Yes. That was scary in itself. 685 00:22:41,010 --> 00:22:41,370 I mean, 686 00:22:41,370 --> 00:22:44,400 for someone who is scared to put their name on anything, 687 00:22:44,550 --> 00:22:49,440 to then be raw and real on live video, 688 00:22:49,560 --> 00:22:51,780 it was a whole nother ball game. 689 00:22:52,020 --> 00:22:54,930 But I realized that I had to, 690 00:22:55,320 --> 00:22:56,220 in this industry, 691 00:22:56,250 --> 00:22:57,990 I had to stand out. 692 00:22:58,230 --> 00:23:02,070 I had to fight algorithms and I had to put myself 693 00:23:02,070 --> 00:23:05,310 out there in order to see the growth and sales that 694 00:23:05,310 --> 00:23:05,910 I wanted. 695 00:23:06,030 --> 00:23:07,290 And I felt like I deserved. 696 00:23:07,500 --> 00:23:08,250 So again, 697 00:23:08,250 --> 00:23:09,810 you just decided you were going to do it. 698 00:23:09,810 --> 00:23:10,350 And that's it. 699 00:23:11,550 --> 00:23:12,330 I did it once. 700 00:23:12,360 --> 00:23:15,090 And I saw the response and I was like, 701 00:23:15,090 --> 00:23:16,950 I got to keep going in the beginning. 702 00:23:16,950 --> 00:23:18,690 I was a lot more consistent. 703 00:23:18,990 --> 00:23:20,040 I was doing Periscope, 704 00:23:20,040 --> 00:23:21,510 I think once a week, 705 00:23:21,600 --> 00:23:22,740 maybe twice a week. 706 00:23:23,100 --> 00:23:25,440 Not so much as much now as I would like to 707 00:23:25,440 --> 00:23:26,070 be since, 708 00:23:26,100 --> 00:23:26,340 you know, 709 00:23:26,370 --> 00:23:26,790 I mean, 710 00:23:26,790 --> 00:23:27,780 now I'm on summer break, 711 00:23:27,810 --> 00:23:30,390 but I was working full-time and I have a three-year-old. 712 00:23:30,420 --> 00:23:32,850 So it was a little difficult to go Facebook lives and 713 00:23:32,850 --> 00:23:33,390 things like that. 714 00:23:33,390 --> 00:23:36,720 But I always tried to do like a daily Instagram story 715 00:23:36,750 --> 00:23:37,980 to get my audience, 716 00:23:37,980 --> 00:23:40,410 to see me get fresh ideas. 717 00:23:40,410 --> 00:23:42,810 I like to stand out and just be present and in 718 00:23:42,810 --> 00:23:45,650 their inbox or whatever I to do daily. 719 00:23:45,650 --> 00:23:48,950 Periscopes When Periscope first came out and now I'm doing Instagram 720 00:23:48,950 --> 00:23:50,990 stories and Facebook live too, 721 00:23:51,320 --> 00:23:53,630 but you're doing daily Instagram, 722 00:23:53,630 --> 00:23:54,590 which is awesome. 723 00:23:54,860 --> 00:23:55,130 You know, 724 00:23:55,130 --> 00:23:56,210 the stories and people. 725 00:23:56,210 --> 00:23:59,150 It's so interesting because when you are just yourself, 726 00:23:59,180 --> 00:23:59,480 in fact, 727 00:23:59,480 --> 00:24:00,440 I did a story real quick, 728 00:24:00,440 --> 00:24:01,940 right before we jumped on, 729 00:24:02,000 --> 00:24:03,860 do you know that it's social media marketing day? 730 00:24:04,630 --> 00:24:05,650 Oh, I didn't even know that. 731 00:24:05,830 --> 00:24:08,380 Yeah. We are recording June 30th. 732 00:24:08,380 --> 00:24:10,510 For those of you who are tracking time, 733 00:24:10,510 --> 00:24:13,180 because the show won't actually go live until next month, 734 00:24:13,180 --> 00:24:13,630 actually, August, 735 00:24:13,630 --> 00:24:14,290 I believe. 736 00:24:14,290 --> 00:24:14,620 But yeah. 737 00:24:14,620 --> 00:24:15,160 I mean, 738 00:24:15,160 --> 00:24:19,000 live is so important these days and you attract people that 739 00:24:19,000 --> 00:24:20,920 you wouldn't be attracting anywhere else. 740 00:24:20,920 --> 00:24:22,450 And they really see to your point, 741 00:24:22,450 --> 00:24:23,200 Holly, about, 742 00:24:23,260 --> 00:24:23,620 you know, 743 00:24:23,620 --> 00:24:24,460 a personality, 744 00:24:24,460 --> 00:24:25,960 someone that they can relate to. 745 00:24:25,960 --> 00:24:29,620 And just People want to feel like they're buying from their 746 00:24:29,620 --> 00:24:32,800 best friend or their neighbor or someone they know that's otherwise 747 00:24:32,800 --> 00:24:35,740 they would go to these big businesses and things like that. 748 00:24:35,740 --> 00:24:38,320 They want to buy from people they know and can trust. 749 00:24:38,530 --> 00:24:40,480 Absolutely. There is a big shift now, 750 00:24:40,480 --> 00:24:44,050 I think from the big chain stores now to more personal 751 00:24:44,050 --> 00:24:47,830 one-on-one buying just like you're talking about so thrilled that you're 752 00:24:47,830 --> 00:24:50,500 talking about Instagram stories and the nice thing about all that 753 00:24:50,500 --> 00:24:53,980 live too is it's not expected that it's going to be 754 00:24:53,980 --> 00:24:56,830 perfect. You're not going to necessarily brand everything. 755 00:24:56,830 --> 00:24:59,200 And so what if coffee spills off right Desk? 756 00:25:01,230 --> 00:25:03,880 People just want to see real people want to see that 757 00:25:03,880 --> 00:25:04,870 you're a real person. 758 00:25:04,870 --> 00:25:07,360 You stumble on your words that you make mistake. 759 00:25:07,390 --> 00:25:09,490 Your phone might ring in the middle of a webinar. 760 00:25:09,700 --> 00:25:10,660 It's happened to me. 761 00:25:10,720 --> 00:25:13,180 And you just got to keep on going and trust that 762 00:25:13,210 --> 00:25:16,150 you're providing such great value that your audience is going to 763 00:25:16,270 --> 00:25:18,970 eat up and love and keep going and keep doing it. 764 00:25:19,300 --> 00:25:26,050 Absolutely Comments or recommendations or wisdom for people who are sitting 765 00:25:26,050 --> 00:25:26,860 on the fence and say, 766 00:25:26,860 --> 00:25:27,580 yeah, yeah, 767 00:25:27,610 --> 00:25:29,380 Holly, I hear what you're saying, 768 00:25:29,410 --> 00:25:30,880 but I'm still nervous. 769 00:25:30,880 --> 00:25:31,480 That's about it. 770 00:25:32,080 --> 00:25:34,540 The more you can connect with your audience, 771 00:25:34,630 --> 00:25:38,140 the more they're going to connect with you and be willing 772 00:25:38,140 --> 00:25:41,920 to share what you're doing with their friends and tell people 773 00:25:41,920 --> 00:25:43,420 and buy more and more and more. 774 00:25:43,480 --> 00:25:47,620 If you want those repeat buyers and people to really resonate 775 00:25:47,620 --> 00:25:50,260 with your business and what you're doing and what you stand 776 00:25:50,260 --> 00:25:53,500 for, you need to put yourself out there and share it. 777 00:25:53,740 --> 00:25:55,060 Don't be afraid to take a selfie. 778 00:25:55,060 --> 00:25:57,370 Don't be afraid to do an Instagram story with your face, 779 00:25:57,370 --> 00:25:59,410 showing, do a Facebook live, 780 00:25:59,440 --> 00:26:01,240 put your name on your blog. 781 00:26:01,270 --> 00:26:02,560 And with the nice photo, 782 00:26:02,770 --> 00:26:05,980 don't be afraid to put yourself out there because you'll never 783 00:26:05,980 --> 00:26:07,570 know what you're missing out on. 784 00:26:07,570 --> 00:26:08,530 Unless you try. 785 00:26:08,920 --> 00:26:12,040 And from someone who's been there so much opportunity has been 786 00:26:12,040 --> 00:26:16,840 presented since showing my face and my audience really appreciated it. 787 00:26:16,840 --> 00:26:17,140 They said, 788 00:26:17,140 --> 00:26:17,680 thank you. 789 00:26:17,920 --> 00:26:20,410 And they're able to really connect with what I'm doing and 790 00:26:20,410 --> 00:26:21,490 what I'm standing for. 791 00:26:21,760 --> 00:26:24,250 And I'm also able to stand out more from my competitors 792 00:26:24,250 --> 00:26:28,150 because I'm able to put my personality with my branding. 793 00:26:28,420 --> 00:26:29,050 So I say, 794 00:26:29,050 --> 00:26:29,350 do it, 795 00:26:29,590 --> 00:26:30,100 Oh my God, 796 00:26:30,190 --> 00:26:31,780 Shelly. Excellent point. 797 00:26:31,810 --> 00:26:32,170 I mean, 798 00:26:32,200 --> 00:26:34,000 couldn't have been said better. 799 00:26:34,000 --> 00:26:36,250 And you just brought in a great comment at the end, 800 00:26:36,250 --> 00:26:39,460 in terms of standing out from your competitors because no one 801 00:26:39,460 --> 00:26:40,300 else can be you. 802 00:26:40,690 --> 00:26:43,830 So let's even say somebody was trying to do something to 803 00:26:43,830 --> 00:26:46,470 you. No one can still do it in your way. 804 00:26:46,740 --> 00:26:47,970 Everybody is themselves. 805 00:26:48,000 --> 00:26:49,860 So everybody can have that advantage. 806 00:26:51,080 --> 00:26:52,010 Everyone has a different, 807 00:26:52,010 --> 00:26:54,740 unique story that brings something different to the table. 808 00:26:54,740 --> 00:26:56,660 And unless you share your story, 809 00:26:56,690 --> 00:26:57,620 no one will know that. 810 00:26:58,700 --> 00:27:02,090 Okay. I want to swing out into something a little bit 811 00:27:02,090 --> 00:27:05,390 different, cause we've really talked about how you just need to 812 00:27:05,390 --> 00:27:07,970 get yourself out there in front and take the chances and 813 00:27:07,970 --> 00:27:08,870 take the risk. 814 00:27:09,080 --> 00:27:13,550 Let's talk a little bit now about your blogging and creating 815 00:27:13,550 --> 00:27:15,170 courses and all of that. 816 00:27:15,440 --> 00:27:18,950 What do you think in that whole journey in terms of 817 00:27:18,950 --> 00:27:20,300 putting that out there? 818 00:27:20,600 --> 00:27:23,060 What types of traits or what resources, 819 00:27:23,060 --> 00:27:26,300 or what did you pull from yourself to get that taken 820 00:27:26,300 --> 00:27:26,600 care of? 821 00:27:26,600 --> 00:27:27,140 To do that? 822 00:27:27,680 --> 00:27:30,200 I like to look at the struggles that I've had in 823 00:27:30,200 --> 00:27:32,450 my field and I write about it. 824 00:27:32,450 --> 00:27:33,110 I share, 825 00:27:33,140 --> 00:27:34,400 okay, this is a problem. 826 00:27:34,400 --> 00:27:35,960 And this is how you can solve it. 827 00:27:35,990 --> 00:27:37,220 This is how I solved it. 828 00:27:37,220 --> 00:27:41,480 And by using my own personal experiences and sharing stories and 829 00:27:41,510 --> 00:27:42,530 tapping into the, 830 00:27:42,620 --> 00:27:45,500 and using the language that I know my audience is using, 831 00:27:45,650 --> 00:27:49,040 people are reading it and liking it and able to try 832 00:27:49,040 --> 00:27:51,170 it out for themselves because they can relate to it. 833 00:27:51,170 --> 00:27:52,670 Probably exactly. 834 00:27:52,910 --> 00:27:54,920 Do you have any tools that you can share with us 835 00:27:54,920 --> 00:27:56,630 in terms of what you're doing? 836 00:27:56,660 --> 00:27:58,340 Do you have a three-year-old you mentioned, 837 00:27:58,340 --> 00:28:01,790 so life is probably full of lots of demands on your 838 00:28:01,790 --> 00:28:03,440 time here and there and everywhere. 839 00:28:03,530 --> 00:28:04,760 What do you do in your work day? 840 00:28:04,760 --> 00:28:07,010 Are there any tools or anything that you're using so that 841 00:28:07,010 --> 00:28:09,650 you can get everything taken care of and produce as you 842 00:28:09,650 --> 00:28:11,000 are My cell phone? 843 00:28:11,510 --> 00:28:13,730 I just takes photos wherever I can, 844 00:28:13,850 --> 00:28:17,120 and I batch them out and I use lots of folders 845 00:28:17,120 --> 00:28:19,910 in a Dropbox app on my phone that can connect to 846 00:28:19,910 --> 00:28:21,260 my computer this way. 847 00:28:21,260 --> 00:28:22,160 When she goes to bed, 848 00:28:22,220 --> 00:28:24,860 I can easily transfer everything over and use. 849 00:28:25,040 --> 00:28:28,670 I love using Canva to keep my branding and tact and 850 00:28:28,670 --> 00:28:30,350 make quick templates for myself. 851 00:28:30,350 --> 00:28:34,160 So I can easily make Pinterest images of my resources that 852 00:28:34,160 --> 00:28:36,650 I create and have my blog post ideas. 853 00:28:36,860 --> 00:28:39,080 So that's something that just saves me a lot of time. 854 00:28:39,110 --> 00:28:42,230 I just use my templates with my colors and my fonts 855 00:28:42,230 --> 00:28:43,550 and all that stuff. 856 00:28:43,820 --> 00:28:46,940 And then I also just love anything that automates my business 857 00:28:46,940 --> 00:28:47,780 as much as possible. 858 00:28:47,780 --> 00:28:49,280 So I use a lot of tailwind. 859 00:28:49,520 --> 00:28:51,560 It's a scheduling platform for our Pinterest. 860 00:28:51,770 --> 00:28:53,750 This way I can set it and forget it. 861 00:28:53,900 --> 00:28:56,810 I have all my pins of my blog posts and my 862 00:28:56,810 --> 00:29:00,260 teachers pay teachers resources scheduled out for a month. 863 00:29:00,290 --> 00:29:01,460 And I don't have to think about it. 864 00:29:01,760 --> 00:29:05,270 I love also using meet Edgar to schedule out my Facebook 865 00:29:05,270 --> 00:29:06,260 and Twitter posts. 866 00:29:06,260 --> 00:29:08,210 So this way I can also set it and forget it. 867 00:29:08,270 --> 00:29:12,200 So anything I can really keep as automated as possible because 868 00:29:12,230 --> 00:29:15,980 I'd like to be able to sleep and eat and I 869 00:29:15,980 --> 00:29:16,850 work a full-time job. 870 00:29:16,850 --> 00:29:18,890 So I need to be able to automate as much as 871 00:29:18,890 --> 00:29:20,270 possible. Oh my Gosh, 872 00:29:20,270 --> 00:29:21,740 we didn't even talk about that. 873 00:29:24,380 --> 00:29:26,420 We're so stressed with time and I totally agree with you. 874 00:29:26,420 --> 00:29:28,580 I'm not as familiar with tailwind, 875 00:29:28,610 --> 00:29:30,710 but I understand a similar thing I think, 876 00:29:30,710 --> 00:29:31,910 to meet Edgar, 877 00:29:31,910 --> 00:29:33,170 but it's for Pinterest. 878 00:29:33,260 --> 00:29:36,050 Yes. The other thing that's so great about meet Edgar is 879 00:29:36,080 --> 00:29:39,440 it will continually rotate your posts if you want to. 880 00:29:39,560 --> 00:29:41,200 So that's really helpful too, 881 00:29:41,200 --> 00:29:41,860 for timing. 882 00:29:41,860 --> 00:29:45,030 You have it down Pat And I also loved meet Edgar 883 00:29:45,030 --> 00:29:48,630 cause you can schedule different categories to different times of the 884 00:29:48,630 --> 00:29:49,950 day in different days of the week. 885 00:29:49,950 --> 00:29:52,020 So I know how my audience is feeling on a Monday 886 00:29:52,020 --> 00:29:55,020 morning and I can post something specific in that kind of 887 00:29:55,020 --> 00:29:57,090 category of coffee, 888 00:29:57,120 --> 00:29:58,960 tired, stressed out, 889 00:29:59,640 --> 00:30:00,720 upset the weekend's over, 890 00:30:00,720 --> 00:30:04,650 and I can schedule out different things based on their mood 891 00:30:04,800 --> 00:30:05,580 and interests. 892 00:30:06,150 --> 00:30:09,720 Underline that here in terms of posting and the types of 893 00:30:09,720 --> 00:30:10,860 posts that you're doing, 894 00:30:10,920 --> 00:30:11,850 where Holly is saying, 895 00:30:11,850 --> 00:30:12,060 you know, 896 00:30:12,060 --> 00:30:15,120 she understands that her audience might need a little jumpstart on 897 00:30:15,120 --> 00:30:15,990 a Monday morning. 898 00:30:16,110 --> 00:30:19,110 And so any posts that are more related to that can 899 00:30:19,110 --> 00:30:20,760 jump into the Monday mornings. 900 00:30:20,910 --> 00:30:22,320 What does that for your audience? 901 00:30:22,500 --> 00:30:23,280 Think about that. 902 00:30:23,280 --> 00:30:24,180 Just not posting, 903 00:30:24,210 --> 00:30:26,640 not just putting things up in the timeframes that you want, 904 00:30:26,640 --> 00:30:29,460 but what is the specific topic of the post and how 905 00:30:29,460 --> 00:30:33,120 does that then link into what your customer might be experiencing 906 00:30:33,120 --> 00:30:34,140 at that point in time? 907 00:30:34,260 --> 00:30:35,130 Excellent comment, 908 00:30:35,130 --> 00:30:35,970 Hailey. All right. 909 00:30:35,970 --> 00:30:39,060 Is there a book or another resource that you tap into 910 00:30:39,060 --> 00:30:44,130 regularly to help you enhance your posts or continue your learning? 911 00:30:44,910 --> 00:30:47,970 I'm always listening to podcasts every time I'm in the car 912 00:30:47,980 --> 00:30:48,810 going somewhere. 913 00:30:48,870 --> 00:30:51,900 I have a podcast going so that I can always learn. 914 00:30:52,110 --> 00:30:53,910 I always try to stick to a topic, 915 00:30:53,910 --> 00:30:56,880 whether it's blogging or Instagram or Facebook ads. 916 00:30:57,150 --> 00:30:58,350 And I will create my, 917 00:30:58,440 --> 00:31:01,740 a little playlist for myself and whenever I'm on the go, 918 00:31:01,740 --> 00:31:03,540 or if I'm going for a walk with my daughter in 919 00:31:03,540 --> 00:31:04,080 her stroller, 920 00:31:04,230 --> 00:31:08,220 I'm listening and learning and taking in as much information as 921 00:31:08,220 --> 00:31:11,160 possible because algorithms are always changing. 922 00:31:11,370 --> 00:31:12,750 Social media is always changing. 923 00:31:12,750 --> 00:31:15,090 There's always new tools out there. 924 00:31:15,360 --> 00:31:16,440 I want to be the first to know it. 925 00:31:17,440 --> 00:31:18,180 Totally agree. 926 00:31:18,240 --> 00:31:21,720 Well, I'm hoping you're listening to ours because it was especially, 927 00:31:21,720 --> 00:31:22,350 you're going to be on. 928 00:31:24,420 --> 00:31:26,760 Are there a couple of others that you would reference? 929 00:31:27,150 --> 00:31:28,980 I love social media examiner. 930 00:31:29,100 --> 00:31:29,910 That's always a good one. 931 00:31:30,120 --> 00:31:30,660 Oh yeah. 932 00:31:30,660 --> 00:31:32,490 Michael, Stelzner yours. 933 00:31:32,550 --> 00:31:33,720 Amy Porterfield. 934 00:31:33,750 --> 00:31:36,180 Those are some just to name a few that I listen 935 00:31:36,180 --> 00:31:37,050 to regularly. 936 00:31:37,350 --> 00:31:39,300 AskPat Those are all my favorites too. 937 00:31:39,300 --> 00:31:41,760 Holly. Absolutely. 938 00:31:41,820 --> 00:31:42,900 You guys are my go tos. 939 00:31:44,370 --> 00:31:44,730 All right. 940 00:31:44,730 --> 00:31:47,730 Give his listeners just as you're listening to the podcast today, 941 00:31:47,730 --> 00:31:51,480 you can also listen to podcasts and audio books with ease. 942 00:31:51,630 --> 00:31:54,060 I've teamed up with audible for you to be able to 943 00:31:54,060 --> 00:31:57,210 get an audio book on me for free. 944 00:31:57,420 --> 00:31:59,220 All you need to do is go to gift biz, 945 00:31:59,220 --> 00:32:01,350 book.com and make a selection. 946 00:32:01,380 --> 00:32:02,070 That's gift biz, 947 00:32:02,070 --> 00:32:03,960 book.com. All right, 948 00:32:03,960 --> 00:32:07,230 Holly. Now I would like to dare you to dream. 949 00:32:07,710 --> 00:32:09,750 I'd like to present you with a virtual gift. 950 00:32:09,960 --> 00:32:14,130 It's a magical box containing unlimited possibilities for your future. 951 00:32:14,430 --> 00:32:17,700 So this is your dream or your goal of almost unreachable 952 00:32:17,700 --> 00:32:19,440 Heights that you would wish to obtain. 953 00:32:19,650 --> 00:32:22,470 Please accept this gift and open it in our presence. 954 00:32:22,860 --> 00:32:23,820 What is inside your box? 955 00:32:24,540 --> 00:32:28,170 The ability to continue to share my gift of creativity and 956 00:32:28,170 --> 00:32:32,280 passion. I want to keep helping busy speech-language pathologists that are 957 00:32:32,280 --> 00:32:33,750 seeking assistance. 958 00:32:33,990 --> 00:32:37,020 I know that they're always looking for creative ideas and I 959 00:32:37,020 --> 00:32:40,280 hope to always have those ideas to over a long haul 960 00:32:40,280 --> 00:32:42,770 because I love giving back to a field that I love. 961 00:32:43,040 --> 00:32:44,390 I truly love what I do. 962 00:32:44,480 --> 00:32:46,850 I love helping my students each and every day. 963 00:32:46,940 --> 00:32:49,280 And I hope to just keep that momentum going. 964 00:32:49,280 --> 00:32:52,760 I hope to always have the energy and drive and the 965 00:32:52,760 --> 00:32:55,100 ideas to keep flowing so I can help the audience that 966 00:32:55,100 --> 00:32:55,820 I'm trying to serve. 967 00:32:56,380 --> 00:32:59,590 Fabulous. And what is your favorite venue? 968 00:33:00,190 --> 00:33:02,740 Is it speaking or what's your very favorite part? 969 00:33:03,580 --> 00:33:04,360 I love it all. 970 00:33:05,330 --> 00:33:07,570 I don't speak live as much as I, 971 00:33:07,570 --> 00:33:07,860 you know, 972 00:33:07,860 --> 00:33:09,400 would love to just because of time, 973 00:33:09,700 --> 00:33:12,910 but I have some live speaking events coming up in the 974 00:33:12,910 --> 00:33:14,320 future in the next few weeks, 975 00:33:14,320 --> 00:33:16,180 actually, now that I'm off for the summer, 976 00:33:16,180 --> 00:33:17,230 I try to book a few, 977 00:33:17,260 --> 00:33:19,150 but I love any way that I can teach. 978 00:33:19,150 --> 00:33:20,320 I've done a few webinars. 979 00:33:20,320 --> 00:33:22,750 I love being able to just share free, 980 00:33:22,750 --> 00:33:23,620 valuable ideas. 981 00:33:23,620 --> 00:33:26,710 I don't need anyone to necessarily buy anything from me. 982 00:33:26,710 --> 00:33:30,670 I just love helping and sharing and helping others learn and 983 00:33:30,670 --> 00:33:32,140 grow Beautiful. 984 00:33:32,260 --> 00:33:34,360 How can our listeners get in touch with you? 985 00:33:34,360 --> 00:33:37,090 If there was one single place you would direct people to 986 00:33:37,090 --> 00:33:39,670 because they're out walking their dogs or in the car or 987 00:33:39,670 --> 00:33:41,800 something, and they can't look at the show notes page right 988 00:33:41,800 --> 00:33:44,260 now, if there was one place you would tell them to 989 00:33:44,260 --> 00:33:45,520 look that they can remember, 990 00:33:45,520 --> 00:33:46,210 what would that be? 991 00:33:46,840 --> 00:33:49,630 They can visit my blog speech time fund.com 992 00:33:49,630 --> 00:33:52,030 and there's links there to find me on, 993 00:33:52,330 --> 00:33:54,160 well, my social media platforms, 994 00:33:54,190 --> 00:33:55,780 if you want to see what I'm doing over there to 995 00:33:55,780 --> 00:33:56,800 get some ideas. 996 00:33:57,040 --> 00:33:59,290 And if you really want to dig deep into my blog 997 00:33:59,290 --> 00:34:01,870 and you can probably find the blog posts where I revealed 998 00:34:01,870 --> 00:34:02,890 my identity as well. 999 00:34:03,610 --> 00:34:05,140 Oh, that would be fun. 1000 00:34:05,440 --> 00:34:08,980 So you can look in the search tab and try to 1001 00:34:08,980 --> 00:34:11,530 find it To do a little research, 1002 00:34:11,530 --> 00:34:13,600 find that link and put that over in the show notes 1003 00:34:14,200 --> 00:34:14,740 And as well. 1004 00:34:16,510 --> 00:34:18,280 So if anyone wants to get an idea of what to 1005 00:34:18,280 --> 00:34:20,980 do, they're more than happy to do that. 1006 00:34:20,980 --> 00:34:22,240 And you can also send me a message. 1007 00:34:22,270 --> 00:34:24,040 You can send one through my blog and I'd be happy 1008 00:34:24,040 --> 00:34:27,970 to give anyone any guidance or tips or just a motivational 1009 00:34:27,970 --> 00:34:28,870 speech if you need. 1010 00:34:29,500 --> 00:34:30,580 Hello, thank you so much. 1011 00:34:30,580 --> 00:34:32,560 That's wonderful that you offer that up. 1012 00:34:33,040 --> 00:34:33,520 My pleasure. 1013 00:34:34,000 --> 00:34:36,250 I really Have enjoyed speaking with you. 1014 00:34:36,250 --> 00:34:40,540 I think that this topic is something that so many of 1015 00:34:40,540 --> 00:34:41,290 our listeners, 1016 00:34:41,290 --> 00:34:42,580 a lot of people everywhere, 1017 00:34:42,580 --> 00:34:45,220 but especially our listeners who are really, 1018 00:34:45,220 --> 00:34:48,310 they have that desire way deep down to do something more, 1019 00:34:48,370 --> 00:34:48,610 you know, 1020 00:34:48,610 --> 00:34:49,570 as you talk about, 1021 00:34:49,630 --> 00:34:51,460 you're not in it for getting the sales, 1022 00:34:51,460 --> 00:34:53,110 you're in it for sharing what you know, 1023 00:34:53,110 --> 00:34:55,570 helping others make their lives easier, 1024 00:34:55,570 --> 00:34:56,290 et cetera. 1025 00:34:56,350 --> 00:34:57,360 I think so. 1026 00:34:57,360 --> 00:34:59,410 So many people who are listening can relate, 1027 00:34:59,470 --> 00:35:01,000 and this is a story, 1028 00:35:01,090 --> 00:35:02,380 Holly, it's very unique. 1029 00:35:02,380 --> 00:35:04,030 It's different than I've ever heard before. 1030 00:35:04,030 --> 00:35:07,840 And I really appreciate you being genuine and real and authentic 1031 00:35:07,840 --> 00:35:08,680 and sharing. 1032 00:35:08,770 --> 00:35:10,930 And I think we're going to help a lot of people 1033 00:35:10,930 --> 00:35:11,650 here today. 1034 00:35:11,680 --> 00:35:12,520 So for that, 1035 00:35:12,580 --> 00:35:13,600 thank you so much. 1036 00:35:13,630 --> 00:35:14,320 And Holly, 1037 00:35:14,380 --> 00:35:16,030 that your candle always burn bright. 1038 00:35:16,630 --> 00:35:17,770 Thank you so much for having me. 1039 00:35:21,760 --> 00:35:23,890 Where are you in your business building journey, 1040 00:35:24,070 --> 00:35:26,980 whether you're just starting out or already running a business and 1041 00:35:26,980 --> 00:35:28,900 you want to know your setup for success. 1042 00:35:29,290 --> 00:35:31,480 Find out by taking the gift biz quiz, 1043 00:35:31,960 --> 00:35:35,050 access the quiz from your computer at bit dot L Y 1044 00:35:35,230 --> 00:35:39,180 slash gift biz quiz or from your phone by texting gift 1045 00:35:39,180 --> 00:35:40,800 biz quiz to four four two, 1046 00:35:40,800 --> 00:35:41,520 two, two. 1047 00:35:41,880 --> 00:35:44,190 Thanks for listening and be sure to join us for the 1048 00:35:44,190 --> 00:35:45,060 next episode. 1049 00:35:46,860 --> 00:35:49,830 Today's show is sponsored by the ribbon print company, 1050 00:35:50,490 --> 00:35:53,190 looking for a new income source for your gift business. 1051 00:35:53,400 --> 00:35:57,780 Customization is more popular now than ever render products of your 1052 00:35:57,780 --> 00:35:59,700 logo or print a happy birthday, 1053 00:35:59,700 --> 00:36:01,500 Jessica ribbon to add to a gift, 1054 00:36:01,530 --> 00:36:04,680 right? A checkout it's all done right in your shop or 1055 00:36:04,680 --> 00:36:06,210 across studio in seconds. 1056 00:36:06,720 --> 00:36:09,150 Check out the ribbon print company.com 1057 00:36:09,270 --> 00:36:12,900 for more information after you listened to the show, 1058 00:36:12,960 --> 00:36:14,340 if you like what you're hearing, 1059 00:36:14,610 --> 00:36:17,370 make sure to jump over and subscribe to the show on 1060 00:36:17,370 --> 00:36:21,180 iTunes. That way you'll automatically get the newest episodes when they 1061 00:36:21,180 --> 00:36:21,690 go live. 1062 00:36:22,380 --> 00:36:25,140 And thank you to those who have already left a rating 1063 00:36:25,170 --> 00:36:29,850 and review by subscribing rating and reviewing helped to increase the 1064 00:36:29,850 --> 00:36:31,740 visibility of gifts on ramp. 1065 00:36:32,250 --> 00:36:33,870 It's a great way to pay it forward, 1066 00:36:34,140 --> 00:36:37,080 to help others with their entrepreneurial journey as well.