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Is your content strategy
serving your business goals?

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Is it serving your ideal customers?

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If not, it isn't sustainable.

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There are five levels of maturity
when it comes to content strategy,

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but does it even make sense
to try to get to level five?

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Is level three or four good enough?

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What are the levels anyway?

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Hi, I'm David Ziembicki, and you're
about to learn how to grow from

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struggling solopreneur to successful
virtual CEO of your own expert business.

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Your knowledge and skills can change
lives and make the world a better place.

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Are you ready to hit the accelerator
to scale your results and impact?

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Then it's time to build
your expert business.

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Let's dive in.

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First level of maturity above
not publishing at all is

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random content publishing.

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It's challenging to publish
consistently, so many of us get stuck.

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Stuck at this first level, just randomly
publishing content, publish and pray.

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I think we can all agree this is better
than nothing, but far from ideal.

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Level two is consistent
publishing to one channel.

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If you have a blog, that means
publishing weekly or daily.

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If you have a podcast, it means an
episode every week or every day.

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Reaching this level is essential because
consistency is the key to growth.

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You're more likely to gain followers
with consistent publishing.

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You also build up a body of
knowledge that has benefits

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like ranking and search results.

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over the longer term.

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Level three is repurposing one
content piece to all channels.

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That means repurposing the content
piece you create each week and

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publishing that piece across all
of your different social channels.

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This can be as simple as creating a post
that goes to each social channel pointing

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back to your main piece of content.

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Repurposing can also mean simply
uploading the same content to each

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social network like going to LinkedIn.

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The benefit of reaching this level is much
higher odds of having your content be seen

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since it's now on all the social networks
for the broadest potential audience reach.

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Level 4 is repurposing one
content piece and customizing it

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for each of the social channels.

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This takes repurposing a
significant step further.

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Instead of publishing one piece and
type of content everywhere, you turn

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your content into multiple pieces and
posts, optimized for each social network.

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For example, if you create video
content, you can turn it into a

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podcast, blog, and email newsletter.

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You can post it across all
those relevant channels.

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You can take highlights from the content
and turn them into short form videos

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and other posts that are more optimal
for TikTok, Reels, and YouTube Shorts.

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Level 5 is dedicated
content for each channel.

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The final level is creating a piece
of dedicated content that could mean

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specific content and videos for YouTube,
another piece of content and format for

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a podcast, dedicated articles for your
blog, original short form videos, For

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TikTok and reels, meaning not pulled from
your long form, but created, you know,

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dedicated for the short form content.

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Each channel has a dedicated
strategy, content, types, and

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topics that align for the audiences
on each of those social networks.

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So which maturity level
should you aim for?

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Well, for solopreneurs and
creators, we should all aim

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to reach level three or four.

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The first step is figuring
out the medium that you wanna

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create in, whether that's video.

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Audio or text, and then creating and
publishing consistently each week.

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The hardest step is that first one,
consistency on one channel, going from

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zero or random to stage two, consistency.

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After that, reaching stage three
or four can be easier because

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everything required can be delegated.

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For example, in my content engine service,
You only need to create the raw content

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once a week, then our team will edit,
repurpose, and customize it for the social

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channels, getting you right up to Stage 4.

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If you have to DIY, that's okay too.

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The incremental additional
investment is your time.

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Reaching Stage 4 means you have
the highest odds for discovery and

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generating organic traffic, with a modest
amount of time and budget required.

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Why?

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Because you're consistently creating
one piece a week, with tailored

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versions and highlights going to every
channel for additional discoverability.

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So why not aim for Stage 5?

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Well, for most entrepreneurs and
creators, I don't recommend stage 5

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because it requires significantly more
time from you, which can't be delegated.

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Trying to create dedicated and
differentiated video, audio, text,

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and short form content every week
would require too much of your time.

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This only makes sense if you
have a reasonably large team and

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have successful content creators.

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Successfully systemized all the other
major elements of your business.

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If you have, then yes, a larger
percentage of your time could be spent

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on content creation, or you could hire
creators for you for specific channels

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like someone to create and run a
podcast for your business, let's say.

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So here's how to take action.

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For most of us, reaching stage four
is a sweet spot to aim for First,

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pick the medium you want to create in,
whether it's video, audio, or text.

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Second, dedicate time blocks each
week to plan, create, and publish

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one piece of long form content
that gets you to stage two.

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Third, decide whether you'll DIY the
editing and repurposing or delegate

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it and begin publishing your content
to all channels, stage three.

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If delegating, have your team
reformat and repurpose the content

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to customize it for each channel,
and that gets you to stage four.

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If you want to see how this process works
in detail, check out my free seven day

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email course, where I show you exactly how
to implement a content engine inside of

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your business, whether you're going to DIY
it or whether you're going to delegate it.

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Check out the link in the description
to get access to the email course.