Is your content strategy serving your business goals?
Is it serving your ideal customers?
If not, it isn't sustainable.
There are five levels of maturity when it comes to content strategy,
but does it even make sense to try to get to level five?
Is level three or four good enough?
What are the levels anyway?
Hi, I'm David Ziembicki, and you're about to learn how to grow from
struggling solopreneur to successful virtual CEO of your own expert business.
Your knowledge and skills can change lives and make the world a better place.
Are you ready to hit the accelerator to scale your results and impact?
Then it's time to build your expert business.
Let's dive in.
First level of maturity above not publishing at all is
random content publishing.
It's challenging to publish consistently, so many of us get stuck.
Stuck at this first level, just randomly publishing content, publish and pray.
I think we can all agree this is better than nothing, but far from ideal.
Level two is consistent publishing to one channel.
If you have a blog, that means publishing weekly or daily.
If you have a podcast, it means an episode every week or every day.
Reaching this level is essential because consistency is the key to growth.
You're more likely to gain followers with consistent publishing.
You also build up a body of knowledge that has benefits
like ranking and search results.
over the longer term.
Level three is repurposing one content piece to all channels.
That means repurposing the content piece you create each week and
publishing that piece across all of your different social channels.
This can be as simple as creating a post that goes to each social channel pointing
back to your main piece of content.
Repurposing can also mean simply uploading the same content to each
social network like going to LinkedIn.
The benefit of reaching this level is much higher odds of having your content be seen
since it's now on all the social networks for the broadest potential audience reach.
Level 4 is repurposing one content piece and customizing it
for each of the social channels.
This takes repurposing a significant step further.
Instead of publishing one piece and type of content everywhere, you turn
your content into multiple pieces and posts, optimized for each social network.
For example, if you create video content, you can turn it into a
podcast, blog, and email newsletter.
You can post it across all those relevant channels.
You can take highlights from the content and turn them into short form videos
and other posts that are more optimal for TikTok, Reels, and YouTube Shorts.
Level 5 is dedicated content for each channel.
The final level is creating a piece of dedicated content that could mean
specific content and videos for YouTube, another piece of content and format for
a podcast, dedicated articles for your blog, original short form videos, For
TikTok and reels, meaning not pulled from your long form, but created, you know,
dedicated for the short form content.
Each channel has a dedicated strategy, content, types, and
topics that align for the audiences on each of those social networks.
So which maturity level should you aim for?
Well, for solopreneurs and creators, we should all aim
to reach level three or four.
The first step is figuring out the medium that you wanna
create in, whether that's video.
Audio or text, and then creating and publishing consistently each week.
The hardest step is that first one, consistency on one channel, going from
zero or random to stage two, consistency.
After that, reaching stage three or four can be easier because
everything required can be delegated.
For example, in my content engine service, You only need to create the raw content
once a week, then our team will edit, repurpose, and customize it for the social
channels, getting you right up to Stage 4.
If you have to DIY, that's okay too.
The incremental additional investment is your time.
Reaching Stage 4 means you have the highest odds for discovery and
generating organic traffic, with a modest amount of time and budget required.
Why?
Because you're consistently creating one piece a week, with tailored
versions and highlights going to every channel for additional discoverability.
So why not aim for Stage 5?
Well, for most entrepreneurs and creators, I don't recommend stage 5
because it requires significantly more time from you, which can't be delegated.
Trying to create dedicated and differentiated video, audio, text,
and short form content every week would require too much of your time.
This only makes sense if you have a reasonably large team and
have successful content creators.
Successfully systemized all the other major elements of your business.
If you have, then yes, a larger percentage of your time could be spent
on content creation, or you could hire creators for you for specific channels
like someone to create and run a podcast for your business, let's say.
So here's how to take action.
For most of us, reaching stage four is a sweet spot to aim for First,
pick the medium you want to create in, whether it's video, audio, or text.
Second, dedicate time blocks each week to plan, create, and publish
one piece of long form content that gets you to stage two.
Third, decide whether you'll DIY the editing and repurposing or delegate
it and begin publishing your content to all channels, stage three.
If delegating, have your team reformat and repurpose the content
to customize it for each channel, and that gets you to stage four.
If you want to see how this process works in detail, check out my free seven day
email course, where I show you exactly how to implement a content engine inside of
your business, whether you're going to DIY it or whether you're going to delegate it.
Check out the link in the description to get access to the email course.