Welcome back to Podcasting Insights with the Podmaster, the show that gives you all the tips for podcasting success.
Speaker AExcept when your host completely drops the ball.
Speaker AYours truly forgot the Good Friday was a holiday leading to an unexpected no show last week.
Speaker ASo in the spirit of do as I say, not as I do, let's talk about planning time off.
Speaker AYep, I'm the guy who tells you to be intentional, and yet here I am with an unintended break.
Speaker AThe irony isn't lost on me.
Speaker AIn fact, my lack of planning goes against one of my core principles, which is if you don't pitch your podcast absolutely perfectly from the beginning with your brand new listener, you've lost them.
Speaker ANo chance to get them back.
Speaker ASo what should I have done?
Speaker ALet's figure this out together.
Speaker AI could have pre recorded all my month of episodes.
Speaker AThis is the classic solution.
Speaker AEven better, I could have had an assistant do the basic edits for me.
Speaker ASo all that's left for me to do is come in and give them the final polish and all the creative bits.
Speaker ABut I didn't.
Speaker AI could have repurposed some old content.
Speaker AYou know, re release a best of or an updated version of a popular episode.
Speaker AThis can be useful if things have slightly changed or there's a development in the story.
Speaker ABut I didn't.
Speaker AI could have had a shorter episode, like a super quick tip, a listener Q and A or a behind the scenes.
Speaker ABut I didn't.
Speaker AOr at the very least, if all else failed, I could have announced that I was on a holiday break and then suggested some other episodes they could listen to based on their specific needs for that moment.
Speaker ABut I didn't.
Speaker AIt's not just about me needing a break.
Speaker AIt's about you, the listener expecting consistent content.
Speaker AAs we know, the most successful podcasts have a clear ideal listener in mind, and a sudden absence can feel like a broken promise.
Speaker ASo how do we avoid this pod failing?
Speaker AHere are a few essential bits of POD mastery.
Speaker AFirstly, create a content calendar with built in buffer weeks.
Speaker AThis alone can save you a lot of stress.
Speaker ASecondly, batch recommendation.
Speaker ARecord episodes whenever possible.
Speaker ANot only does this give you a bank of content, but as I always say, if you don't figure out how to tell a story, you're going to end up with seven listeners and a misplaced sense of self importance.
Speaker AThink of your podcast like a needy plant.
Speaker AYou can't just abandon it for weeks.
Speaker AYou need a plan or it'll die on its prickly ass.
Speaker AOr in this case, your download numbers will so learn from my mistake.
Speaker AMy podcasting Padawan, plan your breaks, respect your listeners expectations, and for sake, check the calendar.
Speaker ABut also be kind to yourself.
Speaker AWe're all human and sometimes we just need a short break.
Speaker AWe forget all else until it's too late.
Speaker AEven the podmaster.