Jamie: All right. Diving into the world of podcasting today. And, you know,
Jamie: we're not just skimming the surface. We're going deep.
Jamie: We're taking a look at this podcast called Be a Better Podcaster,
Jamie: hosted by Jamie and Jane, and trying to figure out what makes them so successful, you know. Yeah.
Jaayne: And what really struck me is that they're not afraid to get into the weeds.
Jaayne: Like, they really seem to get that people listening aren't just looking for
Jaayne: a pep talk. They want concrete advice. Exactly.
Jamie: So they cover all the essential stuff, content, sound quality, but then they go deeper.
Jamie: They get into like data analysis, which can be honestly kind of intimidating for a lot of creators.
Jamie: I mean, I know I've been there, but what I found so valuable was their whole
Jamie: approach of using data, not to just track vanity metrics, but to actually really
Jamie: understand your audience and improve your content, which is huge.
Jaayne: Absolutely. You hit the nail on the head with vanity metrics,
Jaayne: because so many new podcasters, they get caught up in the number of downloads.
Jaayne: But Jamie and Jen, they're like, hold on, look at these other metrics that really
Jaayne: show how engaged people are.
Jaayne: Things like, are people listening to the whole episode? Are they interacting with the content?
Jamie: So important. And it's something, honestly, I still need to remind myself to focus on.
Jamie: So how do they recommend moving beyond just looking at downloads?
Jamie: What are some of their tips?
Jaayne: Well, they're big on looking at things like drop-off points.
Jaayne: So like, are people tuning out at a specific point in the episode?
Jaayne: Or which parts are getting the most engagement, like comments or shares?
Jaayne: It's really about using that data to get better, you know, to refine your craft
Jaayne: and figure out what's resonating.
Jamie: That's incredibly useful advice. And, you know, what's fascinating is they do
Jamie: all of this while being upfront about being AI powered.
Jamie: They talk about being based on Danny Brown's work. Yeah. Which I think just
Jamie: opens up a whole other conversation about the future of content creation, doesn't it?
Jaayne: Yeah, it really does. This idea of AI powered hosts, it makes you wonder about
Jaayne: who's really creating and who's in control.
Jaayne: But at the end of the day, it's the advice that matters. And theirs is solid,
Jaayne: really practical and actionable.
Jamie: Completely agree. I agree. So for anyone listening who's thinking,
Jamie: okay, this is interesting, but what does it mean for me?
Jamie: Think of it this way. Be a better podcaster. They're all about making the technical
Jamie: side of podcasting less scary.
Jamie: So what's something in your world that seems intimidating that maybe you've
Jamie: been putting off learning?
Jamie: What could you be better at if it wasn't so mysterious? That's something to think about.