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Jamie:
All right. Diving into the world of podcasting today. And, you know,

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Jamie:
we're not just skimming the surface. We're going deep.

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Jamie:
We're taking a look at this podcast called Be a Better Podcaster,

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Jamie:
hosted by Jamie and Jane, and trying to figure out what makes them so successful, you know. Yeah.

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Jaayne:
And what really struck me is that they're not afraid to get into the weeds.

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Jaayne:
Like, they really seem to get that people listening aren't just looking for

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Jaayne:
a pep talk. They want concrete advice. Exactly.

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Jamie:
So they cover all the essential stuff, content, sound quality, but then they go deeper.

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Jamie:
They get into like data analysis, which can be honestly kind of intimidating for a lot of creators.

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Jamie:
I mean, I know I've been there, but what I found so valuable was their whole

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Jamie:
approach of using data, not to just track vanity metrics, but to actually really

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Jamie:
understand your audience and improve your content, which is huge.

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Jaayne:
Absolutely. You hit the nail on the head with vanity metrics,

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Jaayne:
because so many new podcasters, they get caught up in the number of downloads.

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Jaayne:
But Jamie and Jen, they're like, hold on, look at these other metrics that really

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Jaayne:
show how engaged people are.

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Jaayne:
Things like, are people listening to the whole episode? Are they interacting with the content?

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Jamie:
So important. And it's something, honestly, I still need to remind myself to focus on.

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Jamie:
So how do they recommend moving beyond just looking at downloads?

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Jamie:
What are some of their tips?

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Jaayne:
Well, they're big on looking at things like drop-off points.

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Jaayne:
So like, are people tuning out at a specific point in the episode?

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Jaayne:
Or which parts are getting the most engagement, like comments or shares?

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Jaayne:
It's really about using that data to get better, you know, to refine your craft

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Jaayne:
and figure out what's resonating.

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Jamie:
That's incredibly useful advice. And, you know, what's fascinating is they do

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Jamie:
all of this while being upfront about being AI powered.

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Jamie:
They talk about being based on Danny Brown's work. Yeah. Which I think just

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Jamie:
opens up a whole other conversation about the future of content creation, doesn't it?

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Jaayne:
Yeah, it really does. This idea of AI powered hosts, it makes you wonder about

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Jaayne:
who's really creating and who's in control.

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Jaayne:
But at the end of the day, it's the advice that matters. And theirs is solid,

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Jaayne:
really practical and actionable.

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Jamie:
Completely agree. I agree. So for anyone listening who's thinking,

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Jamie:
okay, this is interesting, but what does it mean for me?

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Jamie:
Think of it this way. Be a better podcaster. They're all about making the technical

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Jamie:
side of podcasting less scary.

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Jamie:
So what's something in your world that seems intimidating that maybe you've

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Jamie:
been putting off learning?

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Jamie:
What could you be better at if it wasn't so mysterious? That's something to think about.