Welcome to the VP Lifeblood Coast, the

show where we bring you actionable health

advice from leading minds.

I'm your host Rob.

My guest today is Ken Yeon, an

entrepreneur, inventor and the founder of

Afora Water, a company that aims to

change the way we think about water.

Expect to learn what hyper oxygenated

water is, how oxygen is used by the body

to produce energy and improve health, and

how Afora aims to change the water market

with its unique solutions.

Now, on to the

conversation with Ken Yeon.

Good evening Ken.

Well, morning there I suppose.

It's great to finally

have you on the show.

I know we're going to be getting into the

nitty gritty of Afora

and well, all things water.

But before we dive in, do I get no idea,

I need to rethink, that's

a terrible pun, I'm sorry.

So, do you mind introducing yourself to

us and then we can obviously chat about

all things Afora and water?

Yeah, so my name is Ken Guyan.

I've been in the water space as it

relates to health and wellness.

Geez, since I was a senior at the

University of Michigan and

so pretty much all my life.

And I actually, I'm an inventor.

I actually have several

different water patents.

I filed my first patent way

back when I was in college.

It was for chlorine

free swimming pool system.

And it was the best system

then and it still is today.

We still market and sell our organic pool

systems all over the world.

But I'm all about water, drinking,

bathing, showering, swimming.

And I love what I do.

I have no retirement plans.

We're here in Southern California near

Santa Barbara and we

actually bottle water here.

But what makes Afora unique is we not

only make and bottle water, but we also

sell the systems that make the water.

So,

and that's important.

That's important because no

bottle water is sustainable.

What you eventually want to do is be able

to make your own water at home.

And the technology exists today that you

can do that and you can create the same,

basically the same

water that we're marketing.

So, yeah.

Yeah, no, it really is incredible.

Just a bit more on your background.

You said you sort of, obviously you went

to uni and you did a lot with water.

What is your background technically?

How did you sort of get into this idea

of, I suppose, inventing products and

especially within the space of water?

Well, actually, so interestingly enough,

I grew up on the east side of Detroit,

didn't have a lot of money.

I knew if I ever wanted to go

to college here in the States.

If you enlist in the armed forces, you

can get what they call the GI Bill, which

ends up paying for all your college.

So I enlisted in the United States Marine

Corps, did a 16 month stint there, and

then came out and was able

to attend the university.

And University of Michigan

is a big engineering school.

I was not an engineer and I was in

business, but some of my

best friends were engineers.

And I also, when I got out of the service

and went to college, I still had to work

at a generated income.

And I actually saw an ad in the back of a

magazine for selling hot tub kits,

the old Redwood hot tub kits.

And so I went online and I called them

and they basically said, "Well, if you

buy three, you can be a dealer."

So I bought three hot tubs, became a

dealer and built the first one.

Before I could get it done, I sold it,

same in the second, the third.

I started buying them by the

truckload and then boxcars.

I ended up being the largest hot tub

dealer in the United States.

And it's funny because I ended up making

so much money that I decided I don't even

need to go to college anymore.

But anyway, I did.

So we sold a lot of these hot tubs to

doctors at the University of Michigan.

The big joke was that the whole hospital

smelled like chlorine every day because

all these doctors were soaking.

Anyway, they came to me

and asked me, "Can you...

This chlorine is nasty.

It's not good for your skin."

They knew all the dangers of chlorine and

chlorine is a poison.

It was developed during World War I by

Germany as a poison.

So I just started doing a deep dive into

how I could organically purify water and

together with my engineering buddies, I

developed what I call the trifecta.

Again, it was the best

system that it still is today.

And what that is, it's a

combination of high output ozone.

You've heard of ozone.

UV sterilization.

And then the key component, believe it or

not, was using 34% food

grade hydrogen peroxide.

Hydrogen peroxide is a very powerful

oxidizer, more powerful than chlorine.

But the only byproduct

of it is pure oxygen.

So unlike chlorine,

it's a known carcinogen.

When you combine 34% food grade hydrogen

peroxide with ozone and UV, I called it

the trifecta, I patent it.

It gives you incredible

organic water to soak in.

It was so pure that you could actually

drink the water in hot tubs

while you're sitting in it.

And so I went from sanitizing,

organically sanitizing pools and spas to

creating a drinking

water formula as well.

And so it was hot tubs that actually got

me into the whole water space.

Yeah, no, it sounds like

you've had a fascinating career.

I like the bit where you talked about

making lots of money.

I'll definitely have to come to you for

lessons there, I think.

Anyway, yeah, back to a forachin.

The name there, it's somewhat unique.

How did you land on a fora?

Just to have me specific-- My co-founder

actually, so we needed a name that we

could trademark and using the web.

So we basically realized we

got to create our own name.

She came up with Ophora and

Ophor Oxygen, pH for pH balance.

Ophora for gold.

That's how we came up with a fora.

Liquid gold.

Yeah.

And as you know, I think I

did ship you a case of water.

Yeah, OK.

It's pretty special water.

So Ophora is all about oxygen.

And honestly,

your best overall indicator of your

health is what your oxygen saturation is.

And it's really important because, as you

may or may not know,

most disease is hypoxic.

What that means, particularly like

cancer, cancer grows, thrives, and

survives in a non-oxygenated environment.

So that's true of most disease.

Where there's a low amount of oxidative

phosphorylation as a result of low

mitochondrachect activity where you have

that sort of low oxygen environment.

And those elevated levels of

PIF1, alpha, and all of that.

You're dead on.

And thank you so much

for that introduction.

It just really lends so much credence to

what you're trying to

achieve with the brand.

Before we carry on with the story there,

though, Ken, I'd love it if we could

maybe take a bit of a step back and

discuss maybe what makes Ophora special.

Now, as you alluded to, you were kind

enough to send through a case.

And OK, well, the

office got into it as well.

But I was able to snag a few bottles

before the crowds went wild.

But yeah, my initial impressions were

that it's obviously a

first-class product.

The unboxing experience was just awesome.

It was packaged well.

It really is a top-tier product.

Obviously,

I'm a bit of a simpleton, so some of the

marketing threw me a bit.

And on the front of the bottle, just what

the heck, let's pull it up there.

It says "nano pure"

and "hyperoxygenated."

Now, yeah, I'd love to sort of dig

through those one by one.

But to start off with, maybe we could

just sort of dig into what

hyperoxygenated water is

and then go from there.

But yeah, what is hyperoxygenated water?

Well, so our water used to

have a lot of oxygen in it.

You could go to a fast-moving river or

stream, and that water would have 40, 50

parts per million of oxygen in it.

And same with tap water, you

can measure tap water today.

On a good day, there might be

two to five parts per million.

So there's less oxygen.

So right now, you and I are

breathing about 21% oxygen.

The rest of it's nitrogen

and some other inert gases.

And where does oxygen come from?

What you were probably taught at school,

just like we all were, comes from the

plants and the trees.

Actually, 80% of the oxygen comes from

the plant life in the oceans and the

other 20% from the rainforest.

Those are both under attack.

There's less oxygen,

bioavailable oxygen in the planet.

So again,

as you may or may not know, anything

above 95% saturation, you've had your

oxygen tested probably at

various times in your life.

So anything above 95%

saturation means you're healthy.

Anything below 95% saturation means you

have significant health issues.

And every point above 95 is significant.

I'm 75 years old, and I

run 99 to 100% all the time.

That's unheard of for somebody my age.

That's a young athlete.

What does that mean?

Just my chances of

getting an autoimmune issue,

cancer, it really limits, it really amps

up my health in terms of

your cellular health.

Yeah, those rates are exceedingly low.

Yeah.

So in most people,

it's more than the

fact there's less oxygen.

People are moving less.

They're exercising properly.

They're not eating clean.

And it affects

people's overall oxygen level.

And that's one of the reasons there's so

much illness in the world is people tend

to be low on oxygen.

So we bottle this

water 40 parts per million.

So it has a massive

amount of oxygen in it.

The other thing about this water is you

could pour a glass of our water.

The oxygen is actually-- I have four

patents on the water.

And the water--

the oxygen is actually

stable and bound to the water.

So you can pour a glass, set it on your

nightstand, and in the morning, it'll

have the same amount of oxygen.

It doesn't dissipate.

Yeah.

I've got a question on that that I'd love

to come back to later.

But yes, please continue.

Yeah.

So I drink a half a gallon to a gallon of

water, of a four-hour water every day.

In fact, it's the only-- I

try and make it-- I do like it.

I do like an occasional wine or beer.

So other than that, I'm

drinking pretty much water.

And if you think about it, we're the only

species on the planet that drink other

beverages besides water.

I mean, you know, lines don't get up in

the morning and have a cup of coffee.

They're just drinking water.

And it's true if you go back

to the days of Christ, I mean,

what else was there to drink?

They were drinking

water or wine, I guess.

I was about to say I'm sure we could make

some-- have a discussion there about

water being turned into wine.

But aside from that, yeah, it was-- Yeah.

Yeah.

So I see these kids drinking Red Bull and

all these energy drinks.

There's some people,

they don't even drink water.

And God forbid, I mean, it's just like

water is how you flush

the toxins out of your body.

And so it matters.

It matters the kind of

water you're drinking as well.

So when I talk about

nano, there's two issues here.

So nano purity--

Next question, thank you.

Yeah.

The pure-- so water, as you may have

heard, it's called the universal solvent.

You've heard that probably, right?

Yeah.

OK.

So what that means is water in its purest

form will absorb anything

it comes in contact with.

It's called the universal solvent.

So when you drink water, it's literally

removing pollutants from your body.

You're flushing toxins out of your body.

And the purer the water,

the better it does at that.

So first, we have to nano purify the

water, and then we hyperoxygenate it.

When we say hyperoxygenate it, normal tap

water might have two to

five parts per million.

They're just-- and when we test other

oxygen waters, we test hydrogen waters,

and there's no oxygen

or hydrogen in them.

So it's not an easy thing to do.

It's a pretty expensive

process to make this water.

Yeah.

I can imagine.

But because of the nano purity, you're

flushing toxins out of your body the same

time you're uploading all this pure

oxygen, which is

going to keep you healthy.

Yeah.

Definitely.

So it's almost acting as a sort of a

chelating compound in that respect.

It's sort of creating a chemical

differentiator that sort of allows the

higher-- not density, but the chemistry

coming back into my head.

It's helping move toxins at a high

concentration to a low concentration,

where the low

concentration is in the water.

Is that correct?

That is correct.

And it's so very, very important.

We have America here in the States.

We have the highest health care in the

world, and we have the

most unhealthy population.

And the reason-- a big part of it is

people aren't drinking enough water.

They're not drinking

enough-- the right kind of water.

And these energy drinks and just all this

garbage-- I mean, it

worries me with these kids.

I mean, I was sitting out in front of a

grade school not long ago and watching

these kids coming out of school, and

they're all overweight.

And I'm thinking to myself, I mean, when

I was growing up, there was maybe like

one fat kid in school.

That was about it.

And now these kids are all overweight,

and they're drinking

soda and just bad stuff.

It's creating a lot of health issues.

Oh, yeah.

No, it definitely is.

And I think that speaks to a bigger sort

of problem surrounding

metabolic health in general.

I mean, people are obviously very quick

to sort of point to the United States, of

course, as being the main instigator.

But I don't think it's

necessarily just a US problem anymore.

I think it's global.

I mean, yeah, I mean, I'm from the UK.

I grew up in South

Africa, sort of traveled a bit.

But yeah, you go to Australia, South

Africa, the UK, the US.

It's just a general-- yeah.

It's sort of dearth of health.

There is metabolic disease everywhere.

So yeah, I wouldn't throw the states

completely under the

pass in that respect.

It's a global issue.

It's a global issue.

It really is.

Ken, you've mentioned this term,

nanopure, a few times now.

What specifically does that mean, though?

My apologies.

Maybe I've missed it.

But what does this-- what does nanopure

mean in terms of the process?

It's basically taking the water down to

nearly distilled quality water.

It's like we live-- in today's world, the

water is so denatured and de-vitalized

that you need to literally start over.

And that requires very robust filtration

and mechanical filtration.

We call it mechanical

filtration, which is reverse osmosis.

So--

The gold standard, really.

It really is.

And there's issues with RO.

It does produce wastewater.

But in reality, it's the only way-- the

hardest thing to remove from the source

water in today's world,

actually, is the pharmaceuticals.

Yes, it's a good question.

You have to start with RO.

And even RO won't remove all of those.

That's where we bring in high output

ozone, low pressure UV,

and a small residual of H2O2.

You can mechanically filter out so much.

But the other pollutants, particularly

pharmaceuticals, you

have to gas them off.

And we gas them off with massive ozone.

And ozone is really powerful.

And that's how it works,

literally gasses them off.

If you think about it, we live in a gun--

again, I don't want

to pick up the states.

But I think it's probably a global issue.

But usually people my age, the

pharmaceutical companies, want to have

you on 8 to 10

different pharmaceutical drugs.

And that's a mess.

Because you start

combining all these drugs.

Nobody knows what that does.

And none of these pharmaceuticals were

designed to be taken forever.

It's like they got

everybody in the states on statins.

And now the word's coming out that

statins are-- they don't work.

And people don't need them.

So pharmaceuticals are a big issue.

That's the hardest thing to take out.

And we have the solution for that.

Yeah, I'd love to chat a bit more--

excuse me a bit more

about that in a minute.

But yes, no, you are right.

Opiates, endocrine disruptors, hormones.

They are just a dime

a dozen in our supply.

And obviously, they also contribute to

the endocrine dysfunction, the metabolic

dysfunction we all talked about earlier.

Ken, I know we'll probably have a feeling

we're on the same wavelength.

If something comes up in the form of a

tangent, we'll probably go

down the repertoire forever.

So I'd like to bring us back on track

slightly and just talk about your

purification process

in a little more detail.

You did

ask me that question.

Yeah, no, I did.

But I just need-- So we literally start

with massive reverse osmosis.

And there's different types of RO.

And what RO is, it's a tightly-- very,

very tightly wound membrane that the

water is forced through under pressure.

So what happens is the clean water goes

this way and the

pollutants go down the drain.

So it ends up being pretty pure water.

And then from there, we run it through--

we pump it into a stainless steel tank.

And we use a massive ozonator.

So we have a 600-gallon treatment tank.

And we use a 30,000-gallon ozonator.

It's designed for a 30,000-gallon pool.

That's how big the ozonator is.

And then when you combine ozonated water

with UV sterilization,

the combination of those two things end

up gassing off the rest of the

pollutants, which are primarily, again,

the hardest thing to take

out is the pharmaceuticals.

Gases those all off.

And then once-- so it's reverse osmosis,

UV, and ozone, really.

That's the key.

And then once you filter water to that

level, you have to restructure it.

And what Ophora does better than anybody

is restructure the water.

We add the minerals back in-- potassium,

a little bit of sodium.

We add the mineral--

Yeah, we add magnesium.

We add the minerals back in.

And we also--

we vortex the water.

We run it through another round of UV.

And we bring the water back to life.

And the restructuring is as

important as the purification.

And the restructuring

component is what's mostly missing.

Most of the people here in the states

have reverse osmosis

under their counters.

The water is pure, but

it's dead acidic water.

I mean, once you remove everything from

the water, it turns

it into just dead acid.

Lots of it, yeah.

Yeah.

So you have to bring the pH back up.

We think the sweet spot

on pH is between 8.0, 8.5.

Some of these higher, 9, 10.

We think that's a little too high.

It does cause issues.

So but you've got to bring that-- you've

got to bring that pH back up as well.

Just with regards to the filtering, what

are your thoughts on carbon filtration?

Do you think that serves any benefit?

Is that part of your process, or do you

just stick to reverse osmosis by default?

No, there's-- so yeah, I mean, I guess--

before the water goes through the RO, we

run-- we use a lot of

organic coconut carbon.

So good point.

Thanks for bringing that up.

So yeah, here we're dealing with-- the

first thing that we have to pull out of

the water is the chlorine.

The chlorine will

destroy the RO membrane.

So the water firstly goes through a big

tank of organic coconut carbon.

And chlorine is pretty simple to remove

from the water, and

carbon's the best way to do it.

And these tanks that we use, they're

called-- they backwash.

So yeah, so we pull all the chlorine out.

And then at the end of the day, the

filters backwash and remove those--

whatever's left and flush

that down the drain as well.

So no, you have to

remove the sediment first,

carbon, RO, ozone, UV, and

a small residual of H2O2.

And that's our secret sauce.

That's your secret sauce.

All on the right--

Order operations.

Yeah, because see, most people that use--

the biggest problem in the water

improvement industry is everybody

undersizes all the equipment.

And at the end of the day,

the water just isn't very pure.

I mean-- It drives me nuts.

You see adverts for these sort of under

the sink shower-- under the sink water

filters, these shower filters.

And the flow rate remains consistent.

I just think, well,

OK, so how is the water-- it's flowing

through a few carbon filters, maybe a

bunch of sand in the shower filters.

How is it actually having any effect if

the flow rate is not

changing relative to-- Yeah.

Yeah, it just doesn't make any sense.

When I talk about undersizing, the water

needs contact time with the

filter and the filter media.

And that's what's not happening, because

all these filtration

systems are too small.

We engineer and manufacture big whole

home systems, but we also have under the

counter POU systems.

And we also

manufacture a very robust shower.

And again, with the shower filters, you

want to remove that-- the big thing is

removing the chlorine.

And again, chlorine is relatively easy to

remove, but you need a big filter so that

the water has contact time.

So we have the largest

shower filter in the industry.

It doesn't look pretty, and a lot of the

wives don't like it.

But-- It works to

work, so-- It works well.

So chlorine, if I could

just veer off for a second.

Of course, please.

So you took a-- let's say you took a

shower this morning.

So what that means is you're wearing a

shell of chlorine on your skin.

So that's what happens when

your water is not filtered.

You're wearing a shell of chlorine.

That interacts with your organic matter

in your skin, and it forms a very

carcinogenic material called chloramines.

That's what's called-- all the skin

cancer they're saying is

from the sun is baloney.

So I mean, they're finally-- even

mainstream medicine

is buying off on that.

So skin cancer is showing up in a lot of

places where the sun's never shining.

And we attribute it to the massive amount

of chlorine in the water.

The chlorine interacting-- it's a poison.

Interacts with your organic matter and

forms this very strong

carcinogen called chloramines.

Yeah.

So that's why you got to

get chlorine out of your life.

But 80% of the pollutants you're coming

in contact with is from

showering and bathing.

Yeah, it definitely is.

That was a very succinct breakdown, Ken.

Thank you so much for that.

Previously, you mentioned

this idea of structured water.

Obviously, a lot of folks

also call it easy water.

Now, I've been trying to get Dr.

Gerald Pollock onto

the show now for a while.

I'm sure you're familiar with his work,

the fourth phase of

water and all of that.

But for the audience, and perhaps myself

as well, would you mind breaking down

what structured water is?

It's talked about a lot, but I don't

think many people understand the

significance of what it really is and why

it's required for the

body to function properly.

And then, yeah, maybe we could just

discuss how you use structured water.

I know you mentioned

something about vortices.

Again, a little outside of my wheelhouse.

Yeah, if we could just go down that

little rabbit hole for a while, I think

that would be pretty cool.

Yeah, so water.

So again, when you nano purify water to

nearly distilled quality, the first thing

you have to do is put

the minerals back in.

And that's important because the minerals

are what raise the pH.

And again, we believe

8.0, 8.5 is the sweet spot.

But the other thing is

water wants to be moving.

We have a-- this gets a little woo-woo

sometimes for people, but water is alive.

It's as alive as the

plants and the trees.

And water wants to be

moving, not in straight lines.

So the biggest component of restructuring

it is vortexing the water.

So we have a vortexing device in every

water component system that we make.

We have a very robust vortexing device,

and some of them get really large.

And so what's happening is the water is

spinning through that.

So we add the minerals in, we vortex it.

We run it through another--

we're huge in the UV.

Everything that we do, the last step is

we run it through more UV just to make

sure-- and there's

nothing bad has gotten through.

But the key component is actually putting

the movement back into the water.

And that's what the

restructuring is really all about.

OK.

And does that restructuring survive

transport and save one

of your bottle products?

Is it in the water bottle?

I assume it is in the water-- Yeah.

In the bottle products.

But does that restructuring process

survive transit maybe to-- Oh, yeah.

Yeah.

Yeah.

So we bottle in glass, of course.

Yeah, of course.

Which we would

never-- well, first of all,

we couldn't bottle in-- water in its

purest form absorbs

anything it comes in contact with.

I might get a little

off course for you here.

But if you think about it, one of the

biggest issues is most-- if you go to the

market, all that bottled water that's on

the shelf, that's all done by co-packers.

And so they're basically taking a bottle

of water-- who's ever

bottled, and they're filling it.

And it's sitting in--

and those are all plastic.

It's all plastic.

So this water sitting in this plastic,

because it's pure, it's literally sucking

the toxins out of the plastic.

And you're drinking those.

You're consuming those.

And we have a very astute

medical board of advisors.

And what a lot of the doctors are telling

us is a lot of these toxins, particularly

for women-- breast cancer is epidemic.

Particularly for women, they're storing

these toxins in their breasts.

So if you think about it, by the time

they bottle that water,

it's in transit in a warehouse.

That water has been sitting in a plastic

bottle for three months.

And just imagine it's pure water.

It is pure water.

It's drawing those toxins out.

People don't get that.

You shouldn't be-- anybody you love,

nobody you know, should be drinking on a

plastic bottle of water.

I've been the long wolf for 30 years.

And it's causing a lot of

the issues we have today.

Oh, yeah, no, it's definitely an

endocrine disruption.

All the BPS, bisphenols, they all mimic

these sort of estrogen

metabolites in the body.

And then you have these estrogen-dominant

cancers that can take effect as a result.

So again,

thank you for saying that.

I think it's important

to-- It's a big issue.

And I have two daughters.

They're young.

They're married.

And they're trying to have kids.

And young women today are

having problems getting pregnant.

It's a big issue.

And again, they're

saying it's the plastic.

It's the residual in plastics.

And it's the guys that

are having the problem.

Because of the plastics, that's the buzz.

Yes, I did.

The CVTRO, these kids, these

young women are having $60,000.

I mean, they're spending to get pregnant.

And my daughter said, you

know, dad, it's all my friends.

They're all having

trouble getting pregnant.

I mean, when we were growing up, all we

had to do was look at a

girl and get her pregnant.

(Laughter)

But anyway, yeah.

So the plastic is a problem.

And I go off on tangents on that because

it's such a big problem.

And I don't get it.

It's a convenience thing.

I mean, this is why.

But I see people that are pretty

conscious drinking their

water and throwing that.

Yeah, don't even talk about

the landfills and the plastic.

Yeah, the sustainability aspect.

It's a nightmare.

Yeah.

No, it definitely is.

I've been fortunate enough to chat to a

few environmental physicians and some

detox coaches in the

space, Adam Park and Dr.

Jenny Goodman in the UK.

And you are just

preaching exactly what they say.

They talk about this sort of terrain

theory of illness that it's not

necessarily what's going on in the body

that's driving this disease, but the

terrain outside of the body that is

causing the body to sort of move out of

the sort of homeostatic state into the

sort of state of allostasis.

And then you just have all of this toxic

load sort of, yeah,

creating endocrine disruption,

driving mitochondrial dysfunction.

And then, yeah, you wonder why we-- well,

not you specifically, of course, but one

wonders why we then have these dearth of

issues like we currently do in society.

Yeah, no, you are, of course, bang on.

What do you think of

CANS, just out of interest?

Is there any validity there as sort of a

delivery or a mechanism for-- not a

mechanism-- an option

to sort of can water?

Is that an option?

Or just from a price perspective, maybe I

assume it would be

cheaper than maybe glass?

And are you talking about

terms of bottling water?

Yeah, no, so I'm just thinking from the

consumer's perspective,

is canning water an option?

No, no, no, no, no.

Here's the problem with CANS.

CANS have a plastic liner.

Of course.

Yeah.

OK, so you're back to square one again?

Back to square one, because if you're

putting pure water in a can over time--

I don't know if you've ever-- you

probably haven't done this, but I've

drank water out of a can

that's like a year old.

It's horrible.

If you're bottling

glass, we've had people--

I had a woman call me that long ago, and

she found a case of water

from COVID that we had shipped.

And she says, is this water still good?

And I said, yeah, it's still good.

And I said, you know what?

Send me that case back.

It was two years old.

And I said, I'll send you a new case.

We got the water back.

We tested the oxygen.

It had lost like two to

three parts per million.

That's it.

It tasted terrific.

And you can't beat glass.

When I was growing up, I don't know if

you remember Tupperware.

Do you have Tupperware?

OK, so my mother walked in with

Tupperware when I was a small kid.

And we're going, this is the coolest

thing we've ever seen.

So Tupperware was the beginning of the

end, because

everything used to be in glass.

I don't know if you recall, but even

frying pans and cooking pans were glass.

They definitely were.

I mean, it's something I'm

very cognizant of personally.

I won't cook, and anything

that's got a PTFE sort of-- No.

Or covering at all.

I think that's just asking for problems.

And yes, maybe the science isn't

completely solid there.

But I'd rather, with

this smoke, there's fire.

And I'd rather just earn the side of

caution and use something like

stainless steel or cast iron.

It doesn't cost you anything.

Yeah.

And it's obviously just a lot safer than

potentially looking at something

Teflon-based and sorts of

maybe flipping the coin.

So I don't know the answer other than we

got to move back to glass.

I mean, yeah, glass is expensive.

It's heavy.

It breaks.

We did get you a case all the way over on

the other side of the world, though.

You did, indeed.

And it made it here.

No broken glass.

It was perfect.

It was definitely perfect.

Ken, I'd love to talk about the

remineralization side of things again.

Obviously, you alluded

to that earlier somewhat.

And again, I think it's important to

note, as you said, so many companies will

sell you a commercial filter or an

at-home filter or something that just

completely pillages the water.

And you end up with these sort of

molecules of hydrogen and

oxygen that are bonded together.

And beyond that, they're completely dead.

There are no trace minerals in them.

How are you, with your process at Afora,

remineralizing water?

Are you simply just adding

in sort of axosalt magnesium?

Or do you have-- No, so what we

discovered out of Germany years ago was--

I don't know if you've

heard of bioceramics.

Vaguely.

Yeah, so they're really cool.

So basically,

they're organic.

They're made out of calcium.

They're bioceramic balls.

They are invented in Germany.

The South Koreans are actually doing the

best job with them now.

We actually buy these

bioceramics in 50-pound bags.

But these bioceramics are impregnated

with trace minerals.

And so we have-- all of our systems have

a cartridge, depending

on the size of the system.

We have our big bottling plant.

We have like six of these 20-inch big

bioceramic cartridges that the water

slowly passes through.

And the minerals are

eroded back into the water.

It's organic.

It's pure.

And we've had really good success using

these bioceramics over the years.

And if you do a deep dive in them,

there's bioceramics now.

Just so many different types of

bioceramics that are made of silk that

you can do various things with.

And there's actually a company out of

South Korea it's called Bio Sierra, if

you want to go online and look.

But they pretty much took the whole

bioceramics to another level.

But that's what we use

to remineralize the water.

That's fascinating.

I'll definitely check

them out after the show.

And then just with regards to

remineralization, are you sort of

focusing on those macro elements that we

discussed earlier, the

magnesium, the sodium,

or are you sort of really looking at

maybe the trace minerals as well, your

zinc, your chromium, et cetera?

Are those included there?

Or is it just the higher,

the more the electrolytes?

Yeah, more of the electrolytes.

We encourage-- we're all about really

three things, drinking

water, movement, and eating clean.

I am a dietician on our staff.

And we're promoting those--

it's important to water is movement.

People aren't moving enough.

And then eating clean.

I mean, those are the three components to

live in a healthy life

as far as we're concerned.

And if there was ever a magic pill to

make people younger or anti-aging pill,

it would be movement.

And it's free.

And so we're more than just water.

When we're really--

my big game is a healthier-- getting

people off all these

pharmaceuticals and restoring health.

And we just have to get people moving,

drinking a lot of clean, fresh water with

oxygen in it, and just

concentrating on moving more.

Focus on the basics-- light sleep, water,

drinking clean water,

exercising, et cetera.

That's a great way to look at it.

And I think what most people maybe don't

think about-- not that they don't realize

it-- is that a lot of our food should be

our main source of minerals, of course.

That's kind of where I was going.

So you can't do better than eating clean

and getting vegetables

and fruit into your diet.

Yeah, no, it's so important.

And I think it's interesting to know--

you've been in the health space for a

while now, but it's just interesting.

You see all of these people have these

extreme views on diet, whether it's a

carnival diet or a vegan diet.

And then most of them sort

of slowly come back to center.

And they start to re-include meat or

re-include vegetables

or re-include fruit.

And it's not complicated, is it?

It's really just a case of following what

nature has provided, eating seasonally,

and leaving it at that.

Anyway,

Ken, something I probably should have

touched on a little earlier.

But this idea of the hypoxigenate water

again-- I just would like

to tie this up if that's OK.

How do you ensure that the water-- or how

does the oxygen remain super oxygenated?

I assume that it's almost sort of a fully

reacted molecule in itself.

Is that where the H2O2 comes into it?

You didn't allude to it, but

I'll make the statement now.

I assume it's not just a case of just

pumping extra oxygen into a bottle of

water, as you would

with a carbonated process.

Yeah, it's a very complicated-- if you

ever get over here, you'd be amazed at

the amount of equipment.

It takes a half a million dollar piece of

equipment to just produce our water.

And so I have four pads on it.

And without getting into how we do it,

all I'll say is it really comes down to,

again, water in its purest form wants to

absorb anything it comes in contact with.

We have what we call

nitrogen scrubbers integrated nurse.

Again, you're breathing 21% oxygen

somewhere around there.

The rest of it's nitrogen.

So in our manufacturing process, we have

nitrogen scrubbers that scrub out all the

nitrogen that's

giving us 98% pure oxygen.

But what we do with

that oxygen is the key.

So if you cut a hose where the oxygen

coming out and you put it in a bottle, it

would just all bubble up, right?

We have a process that turns those bigger

bubbles into nano bubbles, which is

absorbed and pulled

into the water molecule.

It's a complex--

I'm really proud of it.

Our water is a real

anomaly in terms of what it is.

The purity, the pH.

Normally, it would take a massive amount

of minerals to get our water to 8.0, 8.5.

And we're able to do that without--

so one of the things you noticed, I'm

sure, when you drank our water is how

light it is on your tongue.

Yeah.

There's a lot of people who

say they hate drinking water.

They can actually drink our water because

it's so light on the tongue.

It's just no aftertaste to it either.

It just tastes like what it should taste.

It's the oxygen, yeah.

So yeah, I wish I could get into more of

the details of how we make it.

But it's a complex process.

I'm really proud-- So

you're right, Peter.

Don't stress.

I won't press you.

I promise you.

I'm really proud of it.

And our goal is to get

the-- our water is pricey.

It's expensive to make.

The glass-- we're

struggling with these terra.

All the glass bottles in the

world mostly come out of China.

China owns the glass bottle industry.

And nothing against China.

But I try and stay away

from Chinese products.

But it's starting to

come-- glass is coming back.

So we have found some glass manufacturers

in the South that

we're starting to buy from.

We're phasing out the Chinese.

But it's expensive.

Glass is expensive.

But we don't see an alternative to glass.

It's like I've searched.

The cans don't work.

And they'll go BPA free.

And that's all a bunch of baloney.

They'll just replace it with another

highly carcinogenic material.

Yeah.

So it's back to glass.

We've got to get back to glass.

Yeah, no, I couldn't agree more.

Maybe it's an unfortunate sort of truth.

But it's currently the most sort of

stable sort of canister container vehicle

that you can currently ship it in.

So I say la vie, as they say.

Ken, I'd love to maybe move on to

discussing some of the health effects of

oxygenated water, should we say.

Now, I'm not asking you to

make any claims, of course.

But based on your experience in the

industry and feedback from customers,

what benefits does a hypo oxygenated

water appear to deliver both sort of

acutely in the short term and then over a

longer time horizon?

Well, the big thing it does-- so the kids

call it organic red bull.

I mean, it amps up your mitochondria.

It's very energizing.

And if you drank some of our water, you

would have experienced that.

I mean, when people first start drinking

our water, they usually have problems

sleeping for a while.

It's very, very energizing.

And it speeds up your

mitochondria big time.

One of the benefits of this water, which

is kind of crazy, is

that it slays your appetite.

And people lose a lot

of weight in this water.

And I'm not even sure why that is.

It does speed up your metabolism, which

is what I mostly attribute it to.

But there's some other components to it.

Yeah, if I was to speculate-- and I mean,

there could be a bunch of

potential mechanisms there.

But if you've got improved oxidative

phosphorylation at the level of

mitochondria as a result of having more

oxygen within the cell, then presumably

you will be better as an individual at

utilizing fatty acids

as an energy source.

And then you are more likely to be in a

position where you can use both glucose

and these fatty acids

as an energy source.

And then you're not necessarily just

relying on glucose and the sugar spikes.

So you probably-- again,

just speculating an orthocuth.

I've not given it much thought.

But I'd imagine there would be something

with regards to appetite in that respect.

You'd have less blood sugar swings and

just more stable appetite as a result.

Yeah, big time.

And I drink this

water all through the day.

I try and cut back a little

bit as the evening comes on.

But it is extremely energizing.

And you get an energy spike from it.

And again, it's organic Red Bull.

Yeah, the coffee without the after-fix.

Yeah, that's fascinating.

Maybe a bit more of a technical question.

But do you know offhand how

hyperoxygenated water or fora maybe sort

of compares to other methods of

increasing oxygen uptake in cells, things

like H-BART, hyperbaric oxygen chamber,

of course, or things like

exercise with oxygen, E-WART?

Those are two therapies or modalities

that spring to mind.

Is it-- is a fora or oxygenated water in

any way comparable to

those sorts of technologies?

Well, the one thing we have not talked

about-- so we have two modalities.

There's two ways that you can-- the fora

has to absorb oxygen.

One is drinking our water, of course.

But the other is soaking in it.

Again, I came out of

the hot tub industry.

I mean, I was building and shipping these

tubs all over the world.

So I soak in

hyperoxygenated water every day.

In fact, I don't bathe or shower.

I soak in-- I have a hyperoxygenated hot

tub when we market these and sell these.

So we have two soaking vessels.

We use a teak wooden 6x4 hot tub.

And then we also have an

acrylic spa that we market.

So we have two soaking vessels.

But we've developed a what we call a

hyperoxygenation wellness platform.

It's all pre-plumb, pre-wired.

And it hyperoxygenates the hot tub water,

which I was told I would never be able to

do because water doesn't like to be hot.

I mean, we actually bottle our water near

freezing, which is interesting.

So we keep-- I've got a hot tub here at

our manufacturing plant

so people can try it.

So the water is actually-- we bottle our

water between 40 and 50

parts per million right now.

The hot tub water is

32 parts per million.

But the interesting thing we discovered

after some pretty sophisticated testing

is you can absorb more water--

excuse me, more oxygen in a 20-minute

soak than you can in an hour and a half

in a hyperbaric chamber.

So I soak every day for 45 minutes.

Is that measurable potentially something

like a pulse oximeter or maybe a sort of

a transcutaneous oxygen

protocol or anything like that?

Are you using any-- Both.

Yeah.

Oh, OK.

So using-- that's interesting.

We've discovered-- so

drinking the water is super powerful.

But when you combine soaking and

drinking, it takes it over the top.

And the wound healing,

soaking in these tubs, is amazing.

It's astounding.

I'm a big eicher.

I've taken some really nasty falls.

I've been in this hot tub bleeding.

And it's amazing what soaking and

hyperoxygenated water

does for wound healing.

I don't know if you've

seen the pictures online.

I had a-- I have.

It's pretty-- those

photos weren't photoshopped.

No, they didn't.

But in fact, we've got MDs.

We just had some pretty-- two famous

pretty amazing MDs in here last week.

And they are so excited about the

modality of soaking in this water,

particularly for diabetes, amputations,

and things like that.

So it's way-- so in 20 minutes, you can

absorb more oxygen in our hyperoxygenated

hot tub than you can in an hour and a

half on a hyperbaric chamber.

And I'm big into hyperbaric.

I love hyperbaric.

We've developed the whole modality of

soaking first in our tub, then getting

into the hyperbaric chamber.

Because if you think about this, once you

soak in our tub, your body is-- so your

body will absorb all the oxygen it can

hold in 20 minutes and it'll

last in your body for 14 hours.

So what I was doing is I was soaking and

then getting directly into a hot tub--

excuse me-- directly into the hyperbaric.

And if you think about it, my body is

completely loaded with oxygen.

And the hyperbaric was forcing that

oxygen deeper into my cells.

And I'm really, really, really excited

about this modality.

In fact, this is my last hurrah.

And I'm trying to get this soaking out to

the world because there's

just so many benefits to it.

And-- Don't say last hurrah.

I'm sure you have plenty

of miles left in the tank.

Yeah, I suppose the only thing to add to

that is that maybe one day we can figure

out how to soak whilst in

the hyperbaric oxygen chamber.

But yeah.

Yes.

Yeah.

And hyperbaric, it's powerful.

And particularly, after having a big

success with autistic kids-- but the

problem is trying to stuff an artistic

kid in a hyperbaric.

I mean, they're not comfortable.

They definitely aren't.

I come from a background

of working in special needs.

My background's in biochem and such.

And I worked in the special needs schools

on a medical level for years with very

non-functional,

non-verbal autistic children.

And I can attest to that.

They are very sort

of-- well, yes, they are.

They're resistant to modalities.

They don't have the-- it's not cognitive

wear, or thought, but they are so

overstimulated that any excess amount of

stimulation for the want of a better word

just over-- just puts them

into a sympathetic state.

And then all the wheels fall off.

So yeah, something

like soaking in a hot tub.

Everybody loves hot tubs

and soaking in the water.

So it's a very comfortable, kind of fun

way to really amp up your oxygen.

And again, we're all about oxygen.

I believe so strongly that the healing

modalities of oxygen

are just-- it's exciting.

And we haven't really

scratched the surface on it.

No, definitely not.

Have you got any plans to publish any

data from a pair going

through any specific--

Interestingly enough, yeah, thanks for

asking that question.

So these two MDs, I can't mention their

name yet, but these

guys are heavy hitters,

world-renowned.

And they have the ability-- because of

who they are, they have the ability--

I've been bootstrapping

this company for 15 years.

So the problem with those studies is I

just couldn't afford to do them.

I've been trying to make

the universities interested.

I mean, we've done what we can.

And we've done some

pretty amazing testing.

But it really isn't worth

much in the big picture.

You need-- It has to be peer reviewed.

Yeah, yeah.

So that is a major goal of mine.

And it will happen.

And we're getting a lot closer to that.

That's interesting.

Well, there's my offer out the window.

I was going to offer to help you put

together a steady protocol.

But anyway,

sorry, I just, of course.

Ken, I know it was

starting to run up on time.

But I have a few more

questions, and that's OK.

And I suppose the last one is maybe

talking directly about the effects of

water on health

loosely held in this sense.

Does hypoxidinative water-- this may be a

bit of a weird question.

Can it positively affect

plant growth by any chance?

Can it do what?

I'm sorry.

Excuse me.

Can it positively affect

plant growth by any chance?

Oh my gosh.

So that's a whole-- yeah,

I've got photos I can show you.

So that's a whole other thing.

It's crazy what it does on agriculture.

So yeah,

it's amazing.

I have photos I could send you.

So I was going down-- part of my problem

is I am an inventor, and people come up

to me and go, can you do that?

I go, yeah, I can do that.

And then I'm on another tangent.

So we were going down the

whole ag thing for a while,

because it is so powerful for ag.

I mean,

you can use less-- first of all, you can

use half the amount of water.

Second of all, the microbes

in the soil love the oxygen.

So everything grows faster and bigger.

And it's amazing what it does for ag.

And if I live long

enough, I'll get there.

But I had to kind of set that aside,

because I got so excited about the

soaking modality, drinking and soaking.

So for me, it's all

about drinking and soaking.

But what this water does

for agriculture is just crazy.

Yeah, that would be interesting.

I suppose it's just a scaling issue at

that point, trying to sort of create

enough water, obviously, to utilize an ag

is very different to trying to sort of

keep people hydrated.

Yeah.

Definitely a conversation

for another day, perhaps.

Cool.

Ken,

I think we've discussed

the Ophora solutions already.

You've obviously got

your bottled products.

And then I think you

mentioned a shower unit.

Just sort of quickly for the listener,

can you talk me through your range, just

so that we can make the listener aware of

the various options

that you do have going?

Well, and that's so--

I just hired a new CEO.

And his biggest complaint

is the amount of-- SKUs.

We have way too many SKUs.

So he's writing me every day about that.

So yeah, we've got a lot of products.

So basically, it's all about drinking,

bathing, and showering, and being the

fact that I came out of the swimming pool

hot tub industry, we also

have systems for pools and spas.

But our basic unit

starts with a shower filter.

So our products-- so

I'm an engineering nut.

I don't like things.

The plumbing industry, by and large-- the

water industry, by and large,

is kind of driven by plumbers.

And the one issue that I have with

plumbers is their business model is they

install something, and

they want to service it.

We're exactly the opposite here.

I build stuff-- the products that we

build, I build for a lifetime of use.

I tease people and tell them, you're

going to be able to leave

this stuff to your kids.

But for example, obviously, we use a lot

of pumps in our manufacturing processes

and the systems we build.

I could buy these

pumps from China for $200.

I buy German Grundfos

pumps that cost $1,500.

But they don't break.

I've got Grundfos pumps out there that

have been in the field for 30 years.

So I'm crazy about

building stuff that doesn't break.

But we have a line of POU point of use

systems that we start with a shower.

We have an under-the-counter

bio-renew RO system we market.

And then we have a

freestanding water station.

And then we have whole home systems.

We actually have three different whole--

five different whole

home systems we market.

We have pool systems, spa systems,

hyper-oxygenated hot tubs.

We've got a big product line.

And it's all on our website.

And we're going to be

reducing these SKUs out.

Fair enough.

Now, I suppose it has to make economic

sense at the end of the day, too.

Ken, you've been awesome.

But before I let you do go, I'd love to

just run through a quick lightning round

with you, a few rapid fire questions.

Nothing too fancy, of course.

But it's just a great

way of closing it up.

Would you be good with that?

Yeah.

Cool.

OK, first one.

We mentioned it briefly earlier.

But what do you think of

hydrogen enriched water?

We recently had Alex Tanago on the show,

who obviously made a very compelling case

for hydrogen enriched water.

Excuse me.

But what do you think about it?

Well, hydrogen is very unstable.

It's way more unstable.

It was a trick.

Hyper-oxygen is unstable as well.

But hydrogen is extremely unstable.

So in my opinion, the best way to take

hydrogen-- and I take it

every day-- is I use tablets.

By the way, we also have a sparkling

water machine we manufacture.

So you can have really nanopure

hyper-oxygen sparkling water.

But the best way to take the hydrogen is

with sparkling water.

And you have to drink it right away.

So I'm not big into-- a lot of the

hydrogen waters that we test, most of

them, frankly, when we test them, we've

got pretty

sophisticated testing equipment.

Have very little, in

most cases, no hydrogen.

Yeah.

The generators in particular--

I'm trying to think of the specific law.

It's not Hooke's law.

It's a law.

It's got to do with

the gasket coefficient.

But yeah, I know what

you're talking about.

Those generators, they produce two or

three PPM after a couple of uses.

They really aren't that effective.

Well, no.

They're going to end up-- I know.

They're going to end up in landfills.

I'm a big believer in hydrogen.

And I do it every day.

It's a huge antioxidant.

It's wonderful.

And the most efficient, best, inexpensive

way is to take the tablets.

And Dr.

Marcola offers really

great-- they're out there.

There's one manufacturer

pretty much makes them all.

And they're very robust and good.

So I love hydrogen.

I recommend tablets.

Yeah.

Alex de Nava, who I mentioned earlier, is

actually an inventor.

You should probably have a chat with him

at some time of the tablet specifically.

And then he just outsources the

technology to-- I think it's HRW, who

then-- am I correct in saying this?

Alex, if you're listening, I apologize.

But yeah, no, he licenses the technology

to the various manufacturers

who then create the tablets.

OK.

So another one quickly.

These are never rapid-fire my apologies.

Beyond just the bottle products, are your

solutions are

available outside of the US?

For our UK listeners, could they purchase

your-- maybe your whole house units?

Or is that sort of-- Yeah.

(Inaudible) We have shipped all--

we do ship worldwide.

It depends on the system.

But we have shipped our

products all over the world.

And we will get better at doing that.

Frankly, right now,

we're actually having--

people are starting to get that in

today's world, they've got to be

responsible for their health.

So what's interesting is when things--

like during COVID, our business exploded.

It's interesting.

When there's events in the world that

kind of-- people buy more of our water.

And that's what's happening right now.

We're absolutely swamped right now.

And our water is not

inexpensive, as you know.

It just speaks to the

quality of your product, evidently.

I mean, if what you were selling wasn't

of value, then nobody would be buying it.

I mean, which really leads me to my next

question, which is, I suppose, more

philosophical question is, how do you

respond to critics who generally look at

hypoxidinated water?

Or the water industry in general,

structured water, easy water, maybe

deteriorating, depleted water, and are

quick to judge it and point to it, the

price tag is being unjustifiable.

What would you say to those individuals?

Well, that's easy.

So you can go to Starbucks and order your

maca, whatever, whatever, for $8 a cup.

Or you can go have a cocktail for $20.

And all of a sudden, all

these products are inexpensive.

In all fairness to all these people, even

like myself, is we're just not--

we're not big enough yet to manufacture

to really drive the costs down.

I mean, there's a lot of great--

I'm a huge fan of

deuterium depleted water.

But I think there's a place for it.

I think if you're in cancer

recovery, I think it's a must.

It's pricey, but it's pricey because

they're not mass producing it, just like

I'm not mass producing it.

So I want to get there,

and I'll get there someday.

But that deuterium-- again, if you're

battling cancer, what's too expensive?

Yeah, of course.

It's a scale sort of economy thing at the

end of the day, isn't it, ultimately?

People tell me, I can't afford your--

yeah, I hear it all the time.

We can't afford it.

And I go, I don't know.

I mean,

it's a matter of priorities, right?

Yeah, definitely.

Yeah.

So we can afford what we really need.

I couldn't agree more.

Yes, well, just about.

Ken, OK.

Last question then.

What's next for Fora?

Is there anything on the horizon or on

the pipeline that you can share with us?

Or is that all a bit top secret?

Well, we're working on hyper-oxy-- eye

drops are-- I am dry

eyes as you get older.

Our eye drops are amazing.

We have a lot of work to do

to get those FDA approved.

But we've got some pretty

exciting oxygen products.

We're developing a skin care line that

uses peptides along with our water.

There's just so many exciting

things that we're working on.

And my goal is to shortly

just go into-- I love R&D.

That's what I love.

I don't necessarily

love running a company.

But I just assume being

in the lab doing stuff.

But the number one thing is soaking.

I want to get this soaking modality out

to the world because it's so powerful.

Yeah, no, that sounds fascinating.

Ken, thank you so much for your time.

If people want to purchase your water, it

can maybe connect with you

or just the brand in general.

Where can they find you?

Oh, forowater.com.

We ship worldwide.

And that's true of systems and our water.

Again, it's not inexpensive

to ship because it's heavy.

But it's worth it.

So yeah, just forowater.com.

And we'll be more than happy to help.

Perfect.

Thank you so much for your time.

This has been an amazing conversation.

We'll chat soon.

It's been fun.

Thank you.

Take care.