Spending more money on ads too early in your business is more likely to make you go bankrupt than give you more clients.
Speaker BSo today we're going to talk about the organic client flow system.
Speaker BThe system we use to make the first 2,3 million euros in revenue in our business, but also the system that we teach 800 clients to help them establish their business during consistent 5, 10, 20k month before starting really scaling their business.
Speaker AYeah.
Speaker AAnd our clients have made more than 18 million euros using that system as a foundation.
Speaker AAnd I think that's very important.
Speaker AAnd when I'm looking across, I mean, I've always said this, we've just gotten started, the impact that I want to see us create, I'm still curious about what it's going to be.
Speaker AI'm still curious because we're not long into this game we've just started.
Speaker AWhich means that when I look across all industries and when I'm looking at business coaches, I don't really see anyone that can provide the same results.
Speaker ASure, they make money, that's awesome, that's cool.
Speaker AGood for them.
Speaker ABut to have a foundation where the stuff that is a secondary outcome for us in our business, to have our clients have that result, I think that's a really big thing.
Speaker BSo the organic client flow system, first of all, it's a system because we meet a lot of coaches who are just starting up.
Speaker BAnd when you're starting up your business, it's like in the beginning, maybe you get one client, maybe you get two clients, but you do not have that consistent, consistent income of clients.
Speaker BWhat you need and what your lack is probably a clear system.
Speaker BHowever, there's a lot of systems and this is very confusing to everyone because if you go online, if you go into Facebook or Instagram and you look around and see like, what does all the business coaches out there say?
Speaker BIt's overwhelming.
Speaker BThere's so many options, so many things you can do.
Speaker BBut literally what I think I meet the most when we are having sales calls with people and just checking in what, what's going on in their business, what happens most of the time is that they use systems that probably would work if they were somewhere completely different in their business.
Speaker AYeah.
Speaker ASo if they had a different result, if they were like, if they were on another level that they're at.
Speaker AYeah.
Speaker ABecause one of the first thing to, to distinguish is that it, what takes you to the first €10,000 is not the same that's going to take you to the first a hundred thousand euros.
Speaker AAnd what took you to a hundred thousand is not going to take you to 300 and what's going you to 300?
Speaker AIt's not going to take you to 900, 900 to 3 million and then 3 million to 10 million.
Speaker AIt's not a limiting belief, but one of the strategies that I hear people want to use is if I just work hard, if I put in more hours and if I just like kind of break that wall by pushing through it, then I'm going to earn more money.
Speaker AAnd that only works to a very small extent.
Speaker ASo if someone is making €10,000 per month and they double their time that they put into the business, they're working twice as hard.
Speaker AThat doesn't actually mean that you're going to make 20k a month.
Speaker AIt will, it will make you more money, but it will also sacrifice your well being and your resources.
Speaker ASo when growing something, we need to apply what allows that business to grow.
Speaker AAnd that's when we're starting to talk about scale.
Speaker ABecause scaling a business is completely different than growing a business.
Speaker AScaling a result indicates that you get the same result that you got before, but with less effort.
Speaker AThat's one way of scaling.
Speaker AAnother way of scaling is that you get a bigger result with the same effort.
Speaker AAnd when you're putting in a lot more resources into your business, if it's time, if it's energy, and now we're talking about the owner's energy, of course you can scale by hiring team, but if you are growing a business, it means that you're in the business working on growing it and then you have working on the business to find out the strategies that allows that business to grow.
Speaker BI get curious about when you say, hey, I working hard on my business.
Speaker BWork hard on what?
Speaker BDoing what?
Speaker AWell, that's the thing, putting twice as much time into my marketing, whatever that is, if it's creating content, write twice as much content, or if it's connecting to twice as many people, yeah, you're going to make more money, but it's, it's going to help you way less than you think.
Speaker BBecause what I experience is yeah, maybe they do like a lot of people do, put in time.
Speaker BBut a lot of people also confuse what should I be doing?
Speaker BAnd then what happens is that you go around, you look at what do everyone else do.
Speaker BIf I look at social media and I found someone who look like they got success and I start copying, what is it they do?
Speaker BWell, the only thing you can actually see like from just like visually out there in their strategy is are they doing content?
Speaker BAre they Doing organic content on their socials or are they running ads.
Speaker BSo that is something you can see.
Speaker BAnd if you believe okay, then I just need to do more content.
Speaker BContent.
Speaker BOh, I just need to do more ads.
Speaker BYeah.
Speaker BThen, then I understand.
Speaker BThen I believe that if I just make more content, I will get more clients or if I make more content and I'm on all the platforms, I make content everywhere.
Speaker AThat's my point.
Speaker AIf I'm looking for places, if I'm showing up everywhere.
Speaker BAnd the thing is it becomes a lot of work, but with no intention.
Speaker BLike it's just do stuff but not intentionally.
Speaker BAnd that is the problem because that's not a system.
Speaker BDoing more one thing is not just a system.
Speaker BThere needs to be a strateg or reason why you do that.
Speaker BAnd the reason why we built the organic client flow system came to when we started up the business, we also did exactly the same, right.
Speaker BWe went out and said hey, what else doing?
Speaker BAnd what they said we were going to do was yeah, you need to run ads, you need to do webinars because that's how you get clients.
Speaker BAnd we started doing that paying for ads.
Speaker AReally you started doing that before we started working together.
Speaker BSo I started doing that paying money in ads, getting people coming to a webinar.
Speaker BAnd it worked sometimes, but it also not didn't work sometimes.
Speaker BSo that meant that on a good month, yay, it was a good month.
Speaker BBut on all the other months that was not the good month.
Speaker BIt was all just pain because there was too many factors I could not control in that strategy.
Speaker BThe factor was I could not do ads.
Speaker BI'm not tech savings.
Speaker BI needed to hire someone to do ads, to put up a funnel.
Speaker BI need to pay for system to run funnels through.
Speaker BEverything was running ads to one evening.
Speaker BI needed to really succeed, be good on my game, know what to do and really also have a lot of luck that one evening.
Speaker BSo at that stage in the business, because we are not dissing running ads, that's very important.
Speaker BWe run ads.
Speaker BAnd the stage where I meet most coaches when they're doing below 5k, maybe just around 5k getting one clients a month of maybe sometimes they got two clients and then there will be months where they do not have.
Speaker BIt's very inconsistent.
Speaker BThe thing is when you're at that stage in your business, you do not have the authority, you do not have a lot of followers on your socials because you probably just started.
Speaker BYou probably don't have any social proof because you do not have the clients to prove that you're good at what you do.
Speaker BAnd since you're not getting clients, you probably don't have a lot of money.
Speaker BAnd means that having a strategy where you need to spend a lot of money and everything relies on one day a month.
Speaker BFor me, that was horrible.
Speaker BIt was so scary.
Speaker BIt was either good or bad month.
Speaker BAnd I think that is where most coaches get stuck.
Speaker BThey feel they're out of control and they feel like the only way I can start is I need to have more money to do X.
Speaker BBecause there's disbelieve or limiting belief that the quickest way to make money is running ads.
Speaker AYeah.
Speaker BAnd that is so far from the truth.
Speaker AYeah.
Speaker AAnd I think that's a part of the problem, that they are out of control.
Speaker ABut I also think that it's because of the lack of options that I can come up with myself.
Speaker AI'm going to do what's clear to me that other people are doing.
Speaker AAnd the problem with when you're looking at a business that is 10 times or maybe a hundred times bigger than yours and you look at what they're doing, it looks like a magic trick because you can look at it.
Speaker AAnd it's the same for me.
Speaker AAnd when I'm looking at like Tony Robbins, I see everything that happens front end.
Speaker AI see the ads, I see the content, I see what they deliver.
Speaker ABut I have no idea about the metrics, I have no idea about the behind the scenes stuff.
Speaker AI have no idea how many people who are doing that to make it work.
Speaker AAnd I don't know what they're actually measuring.
Speaker AAnd I can't dissect the strategy because I can only see what happens front end.
Speaker AAnd that's the problem.
Speaker AThe strategy that Tony Robbins runs or the strategy that someone runs that does a hundred times more than we do, it's not a good strategy for where we're at.
Speaker AAnd one of the biggest problems in this industry is that most coaches who coach business owners, they teach the strategy that they are currently using.
Speaker AAnd the biggest problem with that is that the clients that use it, they're either using it way too early or, or shouldn't use it at all because it isn't applicable on their business.
Speaker AThat's why we help coaches and not all businesses because we want to, we want to make sure that we, that we bring to the best occupation in the world.
Speaker ABeing a coach, like dedicating your career to helping people, that's, that's the group of people that we want to help now.
Speaker ASo if the Problem is that we lack clarity or the necessary steps.
Speaker ALike what is, what is the problem with that, would you say?
Speaker BI would say the danger is that it can be two things that you keep testing and trying and failing, and you give up and you start saying, well, it didn't work for me, I can't do it, and it works for everyone else, and you just let go and you give up.
Speaker AGood answer.
Speaker AYeah.
Speaker BAnd the second thing that could happen is that it works once and you believe that it actually works.
Speaker ASo you start putting more resources into it, only to realize that it didn't work.
Speaker ASo it's literally better to not succeed because then you at least quit fast.
Speaker AAnd then believing that, oh, shit, I did something, it worked like, it should work again, but I didn't really know why it was working.
Speaker ASo I'm just doing stuff again and again and again, and I'm putting a lot more resources into it.
Speaker AAnd it can be time, it can be money, it can be hiring a team only to realize that, oh my God, I'm bankrupt.
Speaker AReally good answer.
Speaker AAnd I really like the first answer as well, because that is one of the things that.
Speaker AThat is the worst kind of approach to business.
Speaker ALike, I'm going to dip my toe in the water and I'm going to try this out and I'm going to see if it works.
Speaker AAnd we're calling conditioning the outcomes.
Speaker AWe can condition outcomes.
Speaker AAnd, and to take that to something that most people understand, take it to a relationship.
Speaker AI mean, you and I are together.
Speaker AWe're about to be married.
Speaker AAnd if I were to condition your behavior to our future happiness, so if you behave correctly, then we will be happy in the future.
Speaker AIt's going to be a bumpy ride.
Speaker AAnd.
Speaker AAnd you're gonna hate me on the way, and I'm gonna find reasons to hate you as well.
Speaker AThe thing is to go into it with no conditions.
Speaker ASo to not add to if this happened, then we will get this quality.
Speaker AWhen we're building a business, it's the same thing.
Speaker AWe can't condition the outcomes because in order to get the outcomes, you need to do the exact things that breeds that outcome.
Speaker AAnd you've never done those actions before.
Speaker ASo it would be stupid to say that beforehand that I am going to do the right actions and I'm not going to fail on, like, on the way to experiencing that.
Speaker AAnd the biggest problem with it is that the first time you fail, you're going to find reason to believe that the.
Speaker AI'm not meant to do this.
Speaker AWe.
Speaker AWe spoke about that in our.
Speaker AOn our last episode.
Speaker ATo build resilience.
Speaker AAnd what is resilience?
Speaker AResilience is the ability to withstand resistance.
Speaker AThat is resilience to build up a strength that can allow us to.
Speaker ATo withstand pressure in a situation.
Speaker AAnd we will fail.
Speaker ABut if we are moving in and we're going into a to an action, if we're taking action and say this works, then my life will be awesome.
Speaker AIf this doesn't work, I will punch myself in the face and say that I suck.
Speaker AAnd I will believe that I'm not meant to do this.
Speaker BSo we started off because of these things that we lacked or I lacked, first of all, something that I felt I had control over.
Speaker BSomething that I as a human being, not being a techie, not having a lot of money, not testing a lot of things, but just wanted some things that would work.
Speaker BThat's where we let go.
Speaker BAnd that's where we founded the organic client flow system.
Speaker BAnd the system is as simple as the words say.
Speaker BIt is system that works 100% organically.
Speaker BBecause in the beginning of our business, we should not be spending money on ads.
Speaker BAds is for amplifying, amplify what already works when we have the funnel ready, when we know what happens.
Speaker BWhen I get leads in, how do I get them through my funnel so they become clients?
Speaker BThat's when we can start amplifying, get it to get more lead flow in, like top of funnel, then it's a really good idea.
Speaker BBut in the beginning, just getting leads in but not knowing what to do with them.
Speaker BAnd we believe that if I just get the leads enough in, I will get clients.
Speaker BIt's like hoping it's not a strategy.
Speaker BSo the organic client flow system is a strategy that's based on organic strategies, Organic marketing, meaning that you use your social media platforms.
Speaker BBecause people on social media platforms, your future clients are already there.
Speaker BYou don't need to move them to your website, you don't need to move them anywhere else where it costs money for you.
Speaker BJust be where your clients is.
Speaker BAnd it's so much easier today to be on a social media platform.
Speaker BWhen I started my first business, like.
Speaker AAges ago, ages ago.
Speaker ALiterally ages ago.
Speaker AI think it was 400 years ago.
Speaker BNo, it was not.
Speaker BIt was 25 years ago.
Speaker BSo it was a bit ago.
Speaker BI had four businesses and at that time we went on fares and we had business cards, we had flyers, we were handling out.
Speaker BWe went on fares because that's where people were.
Speaker BYeah, you can find people on fairs, but you need to Wait for the next fair.
Speaker BAnd when do you want client?
Speaker BWell, you probably want clients all the time.
Speaker AYeah.
Speaker BWhich means be on social media.
Speaker BSo you.
Speaker BWe want to utilize social media where people are, they move.
Speaker BThey are there all the time.
Speaker AWhen I started to study marketing, the first thing that I remember, like my first insight that was that you need to be where the people are.
Speaker BYeah.
Speaker AAnd what does that mean?
Speaker AYou need to, you need to be viewed by the where the people are.
Speaker AAnd that sentence, there is so much value in it.
Speaker ABecause if we're looking out there, what people are doing to try to expand what they're already doing is that, yeah, I'm going to start a blog or I'm going to start.
Speaker AWell, podcast is also a thing.
Speaker ABut the good thing with podcasts is that no one launches a podcast on their own home webpage.
Speaker AThey actually use the tools where people listen to podcasts.
Speaker ASo that's actually good, like do a blog or start a webpage.
Speaker AThe problem is then we need to take people from where they are and we need to direct them to our thing that we have created.
Speaker AThe same thing with starting up a community.
Speaker AI'm going to start a school account.
Speaker ALike, school is awesome and it grows like crazy.
Speaker ABut if your marketing strategy is to move them from where they already are into an existing different systems where they're not yet, then you're going to struggle because like 90% of your marketing is going to be moving them into the platform only to figure out that they're not a good fit.
Speaker ASuper, super important.
Speaker BSo the first step is it is a system.
Speaker BI say the word system a lot.
Speaker BI love systems.
Speaker BBut that is what it's really about.
Speaker BBecause the biggest mistake when I believe people start up is that they are listening to a lot of advices.
Speaker BWhat should you do?
Speaker BAnd I can't stop laughing when I see those posts in Facebook groups for entrepreneurs.
Speaker BHey, what should I do to get clients?
Speaker BYou get a hundred different answers.
Speaker BAnswers from a hundred different persons who tried one thing.
Speaker AYeah.
Speaker AAnd it doesn't have results, by the way.
Speaker BYeah, exactly.
Speaker BEven worse.
Speaker BBut it's horrible.
Speaker BIt's horrible how many people give advice.
Speaker BEven business coaches who never made anything, any money on their own gives advice.
Speaker BI.
Speaker BShame on you guys.
Speaker BDon't teach others what you can't master yourself.
Speaker BIt's.
Speaker BIt's a rule of life.
Speaker BSo the thing is you do a lot of things, but it's not a system.
Speaker BIt's not a structure.
Speaker BIt's just doing stuff.
Speaker BAnd doing stuff will not get you clients One, one thing alone will not give you clients.
Speaker BRunning like doing organic content will not give you clients.
Speaker BNo one becomes clients because you write a post on social media.
Speaker BNo, that's not how you get a client.
Speaker BThat's a part of a system.
Speaker BIt's a thing you do in a funnel to get people interested and understand who you are and all of these things.
Speaker BBut it's not thing that will magically give you clients.
Speaker BJust like running ads will not give you clients.
Speaker BIt is a thing to wake someone's interest that you pay for, but you need something behind that that will turn them into clients.
Speaker BSo we do it organically and it's a system.
Speaker BBecause the organic client flow system takes care of what do I do before I even do content.
Speaker BYeah, it takes care of getting people to actually see your content.
Speaker BBecause if we do use organic content in a specific way, making sure that you make content that they connect with.
Speaker BBecause people need to like, know and trust you in order to want to work with you.
Speaker BSo we connect with them.
Speaker BThey see who you authentically are.
Speaker BWe do have content that showcases what it is that you do, what you stand for, how you do.
Speaker BWe also do content pieces that show proof of what you do and what you say that you do is actually true.
Speaker BAnd then sometimes you invite people to come a little bit closer and get closer to you.
Speaker BThe right avatar that is doing the content.
Speaker ABut before that.
Speaker BYeah.
Speaker ALike even before we do that, we need to figure out, we need to gain clarity.
Speaker BYeah.
Speaker ASo first of all, we become clear.
Speaker BYeah.
Speaker ABefore we become loud.
Speaker BYes.
Speaker BI love that.
Speaker AYeah.
Speaker BBefore loud.
Speaker AYeah.
Speaker BSo what do we need to be clear about?
Speaker AClear and then loud.
Speaker ASo clear about who am I helping and what am I helping them.
Speaker BYeah.
Speaker AIf we can deep dive into that rabbit hole and do a complete, like a tar breakout to fig out like who we're for, who we're not for and the language that they're using and where, where they hang out, what all, all the bits and pieces, what hair color they have and, you know, all of it.
Speaker AIf you hire a marketing agency and they do avatar, what happens is that that's all the things that you are going to get.
Speaker AYou're going to get a demographic of who your ideal client are.
Speaker AWith that said, when you have your niche, when you know who you help and what you.
Speaker AWhen you know what to help them with their biggest problems and their biggest aspirations, the next step is to look at yourself and see, do I represent a person who helps these people?
Speaker AIf I help people to invest in stocks I want to be okay, so what does these people look like?
Speaker AAnd then it's a suit and tie and it's a combed hair and it's, you know, it's not a hoodie like I wear or, or these kind of like farmer pants or hiking pants, whatever you would call.
Speaker AThen it's a different look.
Speaker ASo.
Speaker AAnd of course you can be creative with your, with your brand when you create it, but you need to create yourself representable for the people that you are going to att that you want to speak to, because they are going to view you if you show up in sweatpants rather than suit, suit pants.
Speaker BWe need to know who is speaking to.
Speaker AAnd then we need to take a look at ourselves.
Speaker AHow do I.
Speaker AWhy show up for these people?
Speaker AAnd then we need to build authority consciously.
Speaker ASo we need to put ourselves in and showcase.
Speaker ASo what do I need to do to show that I'm the expert in this, in this market?
Speaker AWhat do I need to prove in order to help them see and trust and believe that I am the person that can help them?
Speaker BAnd then the other thing is doing the right content to build up your authority and your expertise and build connection and all of that.
Speaker BYou need to make sure that these people actually see your content.
Speaker BThat means you need to organically grow your followers.
Speaker AYou need to build your audience.
Speaker BYou need to build your audience.
Speaker BAnd while you build your audience, in order to do that, you need to understand, and this is what people can see from looking at anyone else.
Speaker BThat is all the things that happens behind the screen, like all the small things that makes you get your audience to grow and all the things that make your content in front of the eyes of the ideal person.
Speaker BBecause all of that is how you work with the algorithm behind the scene.
Speaker BNo one can see that from the outside.
Speaker BThat is the small things, more tactics you do inside the system.
Speaker BYeah, that we add that without paying for it.
Speaker BBut to make sure your content is shown to the right people.
Speaker AYeah.
Speaker ASo we need to add the proper amount of work to what we are doing so that it's getting viewed by the right people.
Speaker BAnd the fact is, since it's a system, so we need to do specific things to get the algorithm to work.
Speaker BThe algorithm changes sometimes.
Speaker BSo even if we were saying exactly, do this, do this, do this, it's probably going to be different.
Speaker BWhen you listen to this, if you listen to this in a column, there'll probably be slightly tweaked to what exactly you need to do.
Speaker ABecause market changes, behaviors change.
Speaker AWhen enough people are doing the same thing.
Speaker ASomeone needs to innovate because it start, it stops working for like the masses.
Speaker ASo when you hear a trend that oh hey shit, this thing is working.
Speaker AWebinars.
Speaker AYeah, like gold mine, then people are going to run to webinars and they're going to suck that gold mine dry before it hits the like mass audience.
Speaker ASo when you hear about it, it's too late.
Speaker AI'm sorry.
Speaker AThere was a time when webinar was amazing.
Speaker BYeah.
Speaker AJust isn't amazing anymore.
Speaker BNo.
Speaker BAnd the market is so different now.
Speaker ABut, but it takes us further because.
Speaker AOkay, so we write content to, to build a know, like and trust part of our marketing.
Speaker AAnd how do we do that?
Speaker AYeah.
Speaker AWell, we measure engagement.
Speaker AHow do we actively move people with the content that we produce?
Speaker ASo we can look at at likes, we can look at comments, we can look at shares, we can look at saves.
Speaker AAnd depending on the platform, some are more important than others.
Speaker ABut we want to look at the difference that we intended to make with the content is actually happening.
Speaker BYeah.
Speaker AAnd based on all that, we can start to build and grow our following or our audience and the views of our content.
Speaker AAnd all of a sudden we're influencing more people.
Speaker AAnd if I were to give just one gateway to any social media is that if your content gets a lot of likes, it's likely to get even more likes because that means that the platform going to realize that this seems to be something valuable.
Speaker ASo I'm going to show it to more people and then more people and then more people.
Speaker AAnd if people continue to engage with it, that's how something go viral eventually.
Speaker ABut so what we're looking for is engagement because if it gets engagement we will have more eyes on it.
Speaker AThe next step is then to build a relationship connecting with people and start to actually spend time with, with other human beings and not necessarily for the sake of selling to them.
Speaker AI'm not saying that you, you should start talking more to your mom because that's going to build your business.
Speaker AIt's going to build a greater relationship to your mother.
Speaker ABut when you are moving forward, we do not know who is a good, good fit for our program or not.
Speaker ASo we need to connect with people and start paying attention to our followers.
Speaker AThe people who engage start need to start treasuring them because they're literally getting the word out that you exist.
Speaker BYeah.
Speaker BAnd this is a trigger because I believe this point is a point that can trigger a lot of people because what we are actually talking about here is reaching out and Having connection, chat with people in your DMs, like personal one on one chats in your DMs.
Speaker BAnd there's a group of people who just say, but yeah, but that's invasive.
Speaker BI don't like doing that and get stuck in.
Speaker BI don't like to reach out.
Speaker BBut there's also the group who believes that I want them to just see my content and buy my stuff.
Speaker BThat is not what it's about.
Speaker BBecause today if you are that into yourself that you believe selling your thing is about you, you gonna struggle hard.
Speaker BRight?
Speaker BBecause everything in sales is about relationship.
Speaker BEverything in sales is about connections.
Speaker BThere will be no conversion before there's a connection at any point.
Speaker BAnd how the market is moving is that we need to get in a contact with people.
Speaker AThere needs to be an interest.
Speaker AAnd then we can build on that interest to build a relationship.
Speaker AAnd based on a relationship, we can figure out how we can serve our audience.
Speaker AYeah, and serving our audience, we do that as an influencer rather than a coach because we're influencing.
Speaker AWe are a force for good where we influence people to make decisions for themselves that benefits them, to solve a problem that they're struggling with or to effectively move towards something that they dream of.
Speaker AThat's what the influencing part is about.
Speaker AAnd in order to do them right, while you are engaging with the stuff that you create, we want to pay them attention.
Speaker BHundred percent.
Speaker ABased on the attention you pay, you're going to build relationship.
Speaker ABased on the relationships you have, you're going to be able to build a business.
Speaker ABut it.
Speaker ASo here is the analogy to break it down super fast.
Speaker AThere are strategies at the top.
Speaker AIn order for strategies to work, you need to have to have tactics.
Speaker AAnd those tactics define the strategy.
Speaker AThen there are stuff that defines the specific how tos.
Speaker AYeah.
Speaker ASo tactics are how tos.
Speaker AThe things we do.
Speaker AAnd the strategy is what comes out of all the things we do.
Speaker AAnd then the things that governs tactics is the principles.
Speaker AAnd the principles are the laws of that makes the tactics work.
Speaker ASo one of the principles that I can just share when it comes to sales is that every sale that has ever been made has been made based by relationship between either a business and another business, or the consumer and the business who sold something or between two people who are making business with each other, even if it's less in some cases.
Speaker ASo you can put stuff up on ebay and you can put it up for sale, but then it's not the relationship with you, it's the relationship with ebay.
Speaker ABecause there was something that made that person go to ebay.
Speaker ASo ebay is doing that for you and just providing a service.
Speaker AAnd then ebay takes a cut out of what you earn.
Speaker ASo everything is based on relationships.
Speaker ASo we need to understand that you're not building relationships because you tell people that I have new slots in my calendar.
Speaker AI would love to have a sales call with you, but most of the stuff that I see from people who are inexperienced are kind of like, hey, I'm available.
Speaker AYou want to buy my coaching?
Speaker AThe price is this, and we're going to start this date and no one is going to even going to like it because it's all about you.
Speaker BYeah.
Speaker BI think the key inside the organic client flow system is no matter what stage you're at or like what step you're at in the complete system, everything builds on psychology.
Speaker BThat is why we, when we give away the tactics, the specific what to post, how to post, when to post, and all of that, or chat sequences, what to write, how to do it, in what way.
Speaker BIt's based on understanding human psychology.
Speaker BUnderstand that you're here to help and understand what will make people move forward.
Speaker BAnd understand also that no one either should or will become clients just because you want them to.
Speaker BIt is always because there's something they see inside what you saw.
Speaker BAnd you should never try.
Speaker BThere's nowhere you need to push anyone or you should push anyone, because no one will be happy if you push someone to become a client.
Speaker AThe principle is if I push, you push back.
Speaker BYeah, exactly.
Speaker ASo if you.
Speaker AIf I push in my sales, I'm going to create resistance.
Speaker AAnd that resistance needs to be answered with the same resistance.
Speaker BYeah.
Speaker ASo there are principles everywhere that governs all the small things that.
Speaker AAll the tactics that we do.
Speaker AAnd there can be 10 principles that needs to be applied to get one tactic to work.
Speaker BYes.
Speaker AAnd then below principles, what makes principles work is the essence.
Speaker AAnd you shared in another episode where you got feedback on one of your sales calls that changed the game for you, where you asked someone for feedback and she said that, yeah, we'd love to give you feedback.
Speaker AAnd my feedback is that when we started, it felt like you were kind of somewhere else and not with me.
Speaker AAnd it felt like you weren't that interested.
Speaker BYeah.
Speaker AAnd you were like, oh, my God.
Speaker AAnd since then, you've always been that.
Speaker AAnd it changed your sales game forever.
Speaker ASame thing.
Speaker AYou can do all the right things, you can say all the right things, you can have the right stuff to offer, but if you do it with the wrong energy.
Speaker AIt's not.
Speaker BSo that means that we do the content.
Speaker BWhen people engage, show interest, we start having conversation to figure out, like understand what do they need, qualify, is there something you need right now?
Speaker BThen we can give them an offer to move forward and we can offer them to either come closer working with us.
Speaker BThat's where we introduce the mini challenges or challenges depending on where you're at in your business.
Speaker BIf you are going to do small one on one challenges, if you're new and a little bit lacking confidence and really need to build up some skills in that or full size challenges, if you can gather a bigger room of people at the same time and sell from stage and then again on a phone call, you need to understand the sales principles.
Speaker BWe're going to speak a lot about that moving forward because.
Speaker BAbsolutely.
Speaker BI love sales.
Speaker BSales is amazing game and you need to sell and you need to enjoy the selling part.
Speaker BIf you want to get clients in, there's no way around doing sales.
Speaker AYeah.
Speaker ASo everything in the organic client flow system is marketing until it becomes the actual conversation about like, hey, here's someone that I can help.
Speaker BYeah.
Speaker AThen it turns into sales.
Speaker ABetween marketing and sales, that is about 80% of the entire work and then 20% is delivery.
Speaker AOnce you've gotten the client, when you can realize that we can do this, having fun, very passionate.
Speaker AIt's not about convincing anyone to do something that they don't want to do or to actively manipulate or twist something in order for them to believe that it's a good thing.
Speaker AIt's all about a commitment to serving the public, the people who show interest.
Speaker ASo it's really a service from start to end.
Speaker ASo if you're a good coach already, if you learn how to market and sell, you're going to be able to become a better coach because you can apply the same, the same quality and the same, the same skill set in your delivery.
Speaker AAnd the last part after sales is obviously delivery.
Speaker BYeah.
Speaker AAnd when we're looking at delivery, then there are a few different things.
Speaker AIf you're looking at someone doing a hundred million euros in their business yearly and you're starting out and you're trying to deliver the way they do, like you're going to work way harder than you have to.
Speaker ASo you might want to start with one on one.
Speaker AYou might want to transition into group coaching and you might want to transition from group launches to an evergreen.
Speaker ASo there are many ways to deliver, but when it comes to delivery, there is only really one factor that matters.
Speaker AAnd it's client results.
Speaker BYeah.
Speaker ASo the only thing we want to create is client results.
Speaker AThe question is, how do I create the bridge from onboarding in my program, getting started in my program, to getting the first real desirable breakthrough or outcome that they are there to get.
Speaker AAnd there are a lot of different tactics and principles and full strategies of how to do that as well.
Speaker BAnd we're going to close the circle with that because that is creating a system for your clients to always win.
Speaker AYeah.
Speaker BAnd just like we created the organic client flow system, you need to have a system for your clients to get from a where you meet them to where they're going to be at the end.
Speaker BThis is a system.
Speaker BSo we need to have a clear system in our delivery.
Speaker AAnd what we teach our clients is the same tactics and principles in client delivery that helped us create the organic client flow system.
Speaker ASo we created it out of the stuff that we are now teaching.
Speaker BYeah.
Speaker AAnd that's.
Speaker AThat's the most important part.
Speaker AWhatever you deliver is a proven thing that it's not just a thing, but it has provided you with results.
Speaker BYeah.
Speaker AAnd then it started to provide your clients with results and more and more and more.
Speaker AAnd you developed it until it was a water, watertight and a solid structure that breeded results for your clients.
Speaker BIt just makes me so happy because we've had 800 clients going through this system now and we know it's so prov and it's so corrected.
Speaker BAnd I love when we get in clients who tested and tried for so long time only to get in and the first comment we get when we meet them on one of our meetings where we go through the different things, it's like, oh my God, this is a full system.
Speaker BLike there's literally nothing left for me to figure out.
Speaker BFigured everything out.
Speaker AI know exactly what to do.
Speaker AIt's just one step.
Speaker ASecond step.
Speaker BYeah.
Speaker BIt's just step by step.
Speaker AAnd I love it.
Speaker AAnd the thing that it breeds to talk to me, just before we went into this podcast.
Speaker ACan you just share what you got?
Speaker BYou just got a message from a client who started two months ago and she's been in her business for a year and haven't really made any money and has been in her own way holding herself back and got a few clients like very cheap program and then again, not really known how to do it.
Speaker BAnd she started less than two months ago and her goal at that time when she started was to get to the first 2,000 years.
Speaker BI just got a message from her and said, oh, My God, I made 6,000 years.
Speaker BAnd that is like second month into this system.
Speaker BI had a chat with her like earlier this week and she said, you know what?
Speaker BI'm so happy because I can relax because I have a system working and I know the system works.
Speaker BYou proved it already.
Speaker AAnd that's the thing.
Speaker BYeah.
Speaker AThat is what coaching is all about.
Speaker ABy giving away your skill set, you can allow people to reach results faster.
Speaker ATotally 100.
Speaker AI love it.
Speaker ASo let's, let's wrap this up.
Speaker AWhat do, what do we have on the agenda for?
Speaker BWell, I just want to say, like, you need to have a system.
Speaker BYou cannot in today's market make a coaching business work if you do not have a clear strategy, clear funnel, clear system that.
Speaker BThat works for you.
Speaker BI would even say actually, you can test our system.
Speaker BAbsolutely.
Speaker BFor free.
Speaker BWork with us for a few days, contact us down below here on our Instagram and say, hey, test.
Speaker BRight, Test to us.
Speaker BI want to test the system.
Speaker BWe'll give you a chance to actually test it for yourself.
Speaker AAnd what it means is that we will work with you and guide you through a part of the system so that you can use it, apply it to your business, and it will be a standalone thing that allows you to actually make some differences to your business, to your business and make it work better without having to invest a dime.
Speaker BIf you want help to, to grow your business, let us know.
Speaker BWe'll show you how to do it.
Speaker BAnd what I want to say, if you like this episode, if you want more, let us know what you want us to talk about.
Speaker BBut make sure you like this episode and subscribe for getting updates on the next episodes coming up every week.
Speaker AYeah.
Speaker ASee you guys.
Speaker ABy.