1 00:00:00,000 --> 00:00:03,179 Is YouTube still the world's most valuable real estate? 2 00:00:03,330 --> 00:00:07,590 So if every video can kinda live or die based on merit, how do you 3 00:00:07,590 --> 00:00:09,810 actually package yours up to win? 4 00:00:10,050 --> 00:00:15,660 And also can a two minute video ad really beat out a 20 minute video. 5 00:00:15,830 --> 00:00:17,690 That goes even in more depth. 6 00:00:17,870 --> 00:00:21,230 For instance, we're gonna talk about things like, you know, what makes a hook 7 00:00:21,260 --> 00:00:26,780 irresistible and what comes after that hook to actually lead someone to become 8 00:00:27,110 --> 00:00:31,640 not just another like or a comment, but an actual client for your business. 9 00:00:31,820 --> 00:00:34,940 That's what we're breaking down today in this episode with Allic. 10 00:00:34,970 --> 00:00:38,330 Heck, he's gonna share his YouTube playbook, but also 11 00:00:38,330 --> 00:00:40,190 his conversion playbook. 12 00:00:40,370 --> 00:00:44,630 If you actually want to use video to win and to grow your business, let's dive in. 13 00:00:49,968 --> 00:00:52,648 Aleric, we're doing this, uh, round two, man. 14 00:00:52,648 --> 00:00:54,028 It's been about a year or so. 15 00:00:54,058 --> 00:00:55,438 How you, how you doing? 16 00:00:56,578 --> 00:00:57,418 I'm excited. 17 00:00:57,418 --> 00:00:58,738 This is, this is gonna be great. 18 00:00:58,738 --> 00:00:59,068 Yeah. 19 00:00:59,068 --> 00:01:00,208 I can't believe it's been a year. 20 00:01:00,208 --> 00:01:00,903 We were just talking about that. 21 00:01:01,003 --> 00:01:02,223 It, it, it time flies. 22 00:01:03,268 --> 00:01:06,328 well, I mean, you're, and, and luckily, you know, you're even 23 00:01:06,328 --> 00:01:07,708 deeper down the YouTube rabbit hole. 24 00:01:07,708 --> 00:01:07,918 I know. 25 00:01:07,918 --> 00:01:12,268 Last episode we went, uh, back into your, you know, the history of how 26 00:01:12,268 --> 00:01:14,308 you, you came around on YouTube. 27 00:01:14,308 --> 00:01:17,818 I think it's been, well it was 12, uh, you started at 12 years 28 00:01:17,818 --> 00:01:18,958 old, I think is what it was. 29 00:01:18,958 --> 00:01:19,378 Right. 30 00:01:19,768 --> 00:01:21,328 And doing all the tech reviews and whatnot. 31 00:01:22,078 --> 00:01:22,318 Yeah. 32 00:01:22,498 --> 00:01:23,488 Yeah, exactly. 33 00:01:23,488 --> 00:01:23,668 Yeah. 34 00:01:23,668 --> 00:01:28,798 16 years ago, back in 2009, YouTube was a totally different platform. 35 00:01:28,828 --> 00:01:32,488 And, uh, if you remember it back then, you know, it was the star rating system. 36 00:01:32,488 --> 00:01:33,268 It's like, rate, rate. 37 00:01:33,268 --> 00:01:34,438 My video, five stars. 38 00:01:34,438 --> 00:01:38,308 It wasn't given a like, uh, it was all standard definition video. 39 00:01:38,308 --> 00:01:42,298 It's, it's crazy to see how far, uh, it's, uh, it's evolved since then. 40 00:01:42,598 --> 00:01:43,153 well what? 41 00:01:43,153 --> 00:01:43,603 Yeah. 42 00:01:43,603 --> 00:01:45,403 I mean, that's what I always love. 43 00:01:45,463 --> 00:01:48,943 Someone who's been in the game in a specific vertical or, you know, this 44 00:01:48,943 --> 00:01:50,713 thing they've gone deep on for so long. 45 00:01:50,983 --> 00:01:54,643 You've seen the, the changes over the years and you know what's, what's 46 00:01:54,643 --> 00:01:56,263 kind of stayed tried and true, which. 47 00:01:57,313 --> 00:02:01,183 You definitely know that and, and you have a lot of great resources on that. 48 00:02:01,183 --> 00:02:04,663 We'll talk about some of 'em here, but like, does anything stand out with the 49 00:02:04,663 --> 00:02:06,883 mind of like, why YouTube right now? 50 00:02:06,883 --> 00:02:09,733 Like why do you think this is still the place for for folks to go to? 51 00:02:09,949 --> 00:02:14,389 Yeah, so YouTube is the catalog of video content. 52 00:02:14,389 --> 00:02:18,169 Like that's, it's the place where video content lives, where if people are looking 53 00:02:18,169 --> 00:02:23,539 for, uh, a tutorial, how to use the latest AI tool, how to grow their business, 54 00:02:23,539 --> 00:02:26,179 how to, you know, uh, get in shape. 55 00:02:26,534 --> 00:02:30,764 Whatever people are looking up, they're going to watch a video on 56 00:02:30,764 --> 00:02:32,564 YouTube and roads lead back to YouTube. 57 00:02:32,834 --> 00:02:36,614 So, uh, there's a lot of people are talking about how SEO is, 58 00:02:36,614 --> 00:02:39,644 uh, depending on who you talk to, some people are saying it's dying. 59 00:02:39,824 --> 00:02:41,294 Others are saying, Hey, it's just shifting. 60 00:02:41,294 --> 00:02:43,184 It's shifting to L-L-M-S-E-O. 61 00:02:43,574 --> 00:02:46,814 But as you have more and more chatbots, people go into chat, GPT, 62 00:02:46,874 --> 00:02:50,144 uh, Google, even having with their own Gemini, whatever people happen to be 63 00:02:50,144 --> 00:02:52,424 using, here's what's not going away. 64 00:02:52,724 --> 00:02:53,234 Video. 65 00:02:53,564 --> 00:02:55,754 Because if you're looking for tutorial. 66 00:02:56,049 --> 00:02:59,979 Well chat, GBT isn't gonna, at least right now, and we're not quite there yet. 67 00:03:00,129 --> 00:03:02,979 Maybe in the future it could be, you know, a whole different story. 68 00:03:02,979 --> 00:03:06,369 But right now it's not gonna just auto generate a video to give you what 69 00:03:06,413 --> 00:03:07,779 you want, but it'll generate text. 70 00:03:08,109 --> 00:03:10,269 So where people aren't going to webpages as much. 71 00:03:10,929 --> 00:03:15,549 They're still going to watch videos on YouTube, and so if you're looking for 72 00:03:15,549 --> 00:03:20,259 a tutorial, then really any of these AI models, if you indicate that you wanna 73 00:03:20,259 --> 00:03:24,339 watch a video of some kind, it's going to populate most likely a YouTube video. 74 00:03:24,369 --> 00:03:25,569 'cause it's all indexed. 75 00:03:25,749 --> 00:03:28,269 They've got the transcripts of the video, especially if you're 76 00:03:28,269 --> 00:03:29,414 doing on Gemini or you have. 77 00:03:30,084 --> 00:03:33,594 Uh, a little recommended like the AI search, uh, bubble at the top. 78 00:03:33,705 --> 00:03:39,675 And so what that means is that video is still front and center and arguably some 79 00:03:39,675 --> 00:03:45,465 of the most valuable real estate on the internet because as LLMs just start to, 80 00:03:45,585 --> 00:03:50,115 you know, transcribe everything or, you know, people talk to AI clones like, 81 00:03:50,115 --> 00:03:51,855 uh, like you help people with, right? 82 00:03:52,252 --> 00:03:55,755 Um, you know, text is getting more commoditized, whereas video. 83 00:03:56,670 --> 00:03:57,750 Still has that power. 84 00:03:57,750 --> 00:04:01,950 Now, yes, there are ways to create AI versions of videos, but those 85 00:04:01,950 --> 00:04:03,630 are still being hosted on YouTube. 86 00:04:03,750 --> 00:04:06,960 And so AI is a tool to amplify those types of videos. 87 00:04:07,140 --> 00:04:11,190 But people going to YouTube, uh, is, is still incredibly strong 88 00:04:11,490 --> 00:04:15,780 and it's also more based around the merits of each video. 89 00:04:16,050 --> 00:04:19,200 So one of the big things people ask is how has YouTube evolved since. 90 00:04:19,530 --> 00:04:20,580 You know, years and years ago. 91 00:04:20,580 --> 00:04:23,610 Well, in the past it used to be like you were building up 92 00:04:23,610 --> 00:04:25,560 your medieval kingdom, right? 93 00:04:25,560 --> 00:04:28,500 And if you had a YouTube channel with a ton of subscribers, you were 94 00:04:28,908 --> 00:04:30,930 guaranteed to get a lot of views. 95 00:04:31,080 --> 00:04:33,690 And the people that had the biggest channels were the ones 96 00:04:33,690 --> 00:04:35,610 that captured a lot of the views. 97 00:04:35,940 --> 00:04:39,990 And sure, some people liked that style, especially the people that really built 98 00:04:39,990 --> 00:04:41,820 up, you know, their channels around that. 99 00:04:41,820 --> 00:04:45,120 But YouTube has now shifted to a meritocracy. 100 00:04:45,120 --> 00:04:46,650 You could have a channel. 101 00:04:47,220 --> 00:04:51,120 It doesn't have a lot of subscribers post a really good piece of content with 102 00:04:51,120 --> 00:04:52,620 the right title, the right thumbnail. 103 00:04:52,740 --> 00:04:56,010 And because AI is going to actually synthesize even, you know, YouTube's 104 00:04:56,010 --> 00:04:58,842 going to, look at all the different pieces of the watch time, the 105 00:04:58,842 --> 00:05:00,552 transcript, what's the video about? 106 00:05:00,732 --> 00:05:01,812 What's the click through rate? 107 00:05:01,842 --> 00:05:04,962 How many people are actually, you know, what's the sentiment towards this video? 108 00:05:05,352 --> 00:05:08,262 Um, they're integrating all of that into the algorithm. 109 00:05:08,262 --> 00:05:13,722 So now every video you have an opportunity to reach more of your ideal people. 110 00:05:13,722 --> 00:05:16,002 So it really is more of a meritocracy. 111 00:05:16,302 --> 00:05:19,782 Where, um, you produce a really great piece of content as long as you know 112 00:05:19,782 --> 00:05:21,222 how to package it the right way. 113 00:05:21,372 --> 00:05:24,312 Now, I'm not saying it's just, oh, put a good piece of content 114 00:05:24,312 --> 00:05:25,602 in a bad title, bad thumbnail. 115 00:05:25,632 --> 00:05:26,622 'cause people aren't gonna click that. 116 00:05:26,772 --> 00:05:29,472 But you have a good piece of content, good thumbnail, good, 117 00:05:29,532 --> 00:05:31,992 you know, title, it's all there. 118 00:05:33,102 --> 00:05:36,192 It doesn't matter if your channel has a million subscribers or 119 00:05:36,192 --> 00:05:37,722 has a hundred subscribers. 120 00:05:38,412 --> 00:05:42,192 You actually have much more of an opportunity in today's algorithm to 121 00:05:42,192 --> 00:05:46,512 have that video breakthrough, which I think is really exciting for a lot 122 00:05:46,512 --> 00:05:49,722 of businesses and a lot of creators and a lot of people that are going 123 00:05:49,722 --> 00:05:50,707 out there to start producing content. 124 00:05:51,303 --> 00:05:54,303 I think that that's how I wanna lean on even more. 125 00:05:54,303 --> 00:05:57,243 And I know with your, with your book coming out here, and I want, I definitely 126 00:05:57,243 --> 00:05:58,263 want you to break it down a bit. 127 00:05:58,653 --> 00:06:01,593 You know, you're, you're helping people have that, uh, get a lot more 128 00:06:01,593 --> 00:06:04,143 of that confidence if they haven't gone out there and actually done 129 00:06:04,143 --> 00:06:07,833 video yet, put themselves out there, or if they have, I, I feel like. 130 00:06:08,568 --> 00:06:09,888 Uh, I can't say most people. 131 00:06:09,888 --> 00:06:12,318 I don't even know what the percentage of business owners, you know, folks that, 132 00:06:12,348 --> 00:06:14,118 digital marketers who are on YouTube. 133 00:06:14,118 --> 00:06:17,478 'cause I feel like there's probably still a lot who have not touched it. 134 00:06:17,538 --> 00:06:20,868 You know, and maybe they're just leaning on, uh, things like, uh, meta ads, 135 00:06:20,898 --> 00:06:22,638 which I think you guys do as well. 136 00:06:22,638 --> 00:06:26,838 But, you know, there's video and, but I, I guess, yeah. 137 00:06:26,838 --> 00:06:29,928 What is a good starting point for someone to think about when they 138 00:06:29,928 --> 00:06:33,678 approach YouTube and actually understand, oh, this is the place to be? 139 00:06:33,918 --> 00:06:34,908 How do I approach it? 140 00:06:34,908 --> 00:06:35,688 Like, where do I start? 141 00:06:36,051 --> 00:06:36,921 That's a great question. 142 00:06:36,981 --> 00:06:38,241 That's a big thing that we talk about. 143 00:06:38,241 --> 00:06:41,001 So, you know, the book that I've got coming out here is Video 144 00:06:41,001 --> 00:06:44,211 Authority, the Art and Science of Converting Viewers into Clients. 145 00:06:44,511 --> 00:06:47,271 And I created this, you know, very specifically to help people. 146 00:06:47,781 --> 00:06:50,661 That are actually looking to grow their business off of YouTube. 147 00:06:50,931 --> 00:06:55,311 So this, what this book isn't is, this is not the book on how to go 148 00:06:55,311 --> 00:06:59,391 mega viral, build a multi multimillion subscriber channel as a celebrity 149 00:06:59,391 --> 00:07:01,221 on YouTube as a big influencer. 150 00:07:01,221 --> 00:07:02,931 That's that's not what this book is about. 151 00:07:03,051 --> 00:07:08,271 What this book is about is how you can build your business on YouTube, how you 152 00:07:08,271 --> 00:07:13,281 can get a lot of great viewership, how you can also run ads, YouTube ads, targeting 153 00:07:13,281 --> 00:07:14,301 the right people at the right time. 154 00:07:14,301 --> 00:07:14,666 We talked about that. 155 00:07:15,321 --> 00:07:18,441 Also how you could repurpose that content, not just for things like YouTube 156 00:07:18,441 --> 00:07:20,271 shorts, but also other platforms as well. 157 00:07:20,451 --> 00:07:25,281 How you can essentially create an entire video ecosystem to turn those viewers that 158 00:07:25,281 --> 00:07:27,561 watch your videos into consistent clients. 159 00:07:27,561 --> 00:07:29,991 Because the reality is, likes don't pay the bills. 160 00:07:30,141 --> 00:07:33,471 There's a lot of people that have millions of subscriber channels, and I know them. 161 00:07:33,801 --> 00:07:37,341 That, you know, they're not doing as well as you think they're doing in terms 162 00:07:37,341 --> 00:07:39,321 of the revenue, their actual take home. 163 00:07:39,621 --> 00:07:43,071 And what we want to talk about is how you can actually craft videos, 164 00:07:43,071 --> 00:07:47,181 whether it's organic and it's published on the channel, uh, or um, ads that 165 00:07:47,181 --> 00:07:48,351 are targeting the right people. 166 00:07:48,981 --> 00:07:52,191 Uh, or really anywhere in between that are designed to actually convert 167 00:07:52,191 --> 00:07:53,931 those viewers into consistent clients. 168 00:07:54,141 --> 00:07:56,691 And the, the big thing that we talk about is the key is 169 00:07:56,691 --> 00:07:59,061 to be, uh, a video authority. 170 00:07:59,241 --> 00:08:02,751 So you don't wanna just have content that entertains or gets people excited. 171 00:08:02,751 --> 00:08:06,321 What's the, what's the difference between somebody who's actually gonna be able to 172 00:08:06,471 --> 00:08:11,091 turn viewers into clients and somebody that is gonna turn viewers into likes, but 173 00:08:11,361 --> 00:08:12,771 you can't really take likes to the bank? 174 00:08:13,161 --> 00:08:15,651 Well, the difference is whether or not you're an authority. 175 00:08:15,981 --> 00:08:19,521 In something that you're gonna be able to take people off of YouTube to do. 176 00:08:19,821 --> 00:08:21,291 Now this is gonna be different, right? 177 00:08:21,291 --> 00:08:25,581 So it could be being the, the preeminent authority in AI clones, right? 178 00:08:25,664 --> 00:08:29,624 you now create videos and content, but you, you are an authority in something. 179 00:08:29,624 --> 00:08:33,644 So they're gonna be excited about actually working with you, which is very different 180 00:08:33,854 --> 00:08:38,114 than, let's say somebody that's just going out there and using AI clones 181 00:08:38,114 --> 00:08:39,734 and making a funny video about that. 182 00:08:39,734 --> 00:08:40,424 They could amass. 183 00:08:40,694 --> 00:08:44,984 Maybe even more viewership and not maybe actually they could amass more viewership 184 00:08:45,134 --> 00:08:48,824 than you talking about how to build these or how these could be created, but they're 185 00:08:48,824 --> 00:08:53,984 not gonna be able to drive and command the actual revenue generation that you 186 00:08:53,984 --> 00:08:59,054 can do from your channel or your ads as an authority in how to build AI clones. 187 00:08:59,234 --> 00:08:59,899 Same thing with me. 188 00:09:00,689 --> 00:09:02,489 With YouTube ads and video marketing, right? 189 00:09:02,489 --> 00:09:03,359 It's very different. 190 00:09:03,449 --> 00:09:05,429 And I've even seen this because I have two channels. 191 00:09:05,459 --> 00:09:10,319 I've got my, uh, app review and, uh, now it's ai, tech channel, uh, app 192 00:09:10,319 --> 00:09:12,389 find, it's got 600,000 subscribers. 193 00:09:12,389 --> 00:09:13,979 I don't produce the content anymore. 194 00:09:13,979 --> 00:09:18,059 I have, uh, somebody, uh, Justin, he's out in Silicon Valley, produces some of 195 00:09:18,059 --> 00:09:22,319 those videos on my behalf and you know, it's got over half a million subscribers. 196 00:09:22,439 --> 00:09:25,679 And then I have my, uh, YouTube channel, the, our tech channel 197 00:09:25,679 --> 00:09:28,799 that's got 80,000 subscribers, 83,000 subscribers, something like that. 198 00:09:29,219 --> 00:09:29,489 Um. 199 00:09:29,879 --> 00:09:36,269 That channel that's me produces far more revenue, far more, and especially even 200 00:09:36,269 --> 00:09:40,079 if you don't account the ads, it's still substantially more, but especially if 201 00:09:40,079 --> 00:09:43,109 you account the fact that I'm running ads from that channel and the ads generate 202 00:09:43,289 --> 00:09:44,459 the vast majority of my business. 203 00:09:44,459 --> 00:09:47,009 Then also, of course, there's the organic content, but that channel 204 00:09:47,009 --> 00:09:49,439 overall, regardless of how you slice, if you just look at people 205 00:09:49,439 --> 00:09:52,114 watching the content or if you look at the content plus ads, that's huge. 206 00:09:52,829 --> 00:09:58,769 It's massively, uh, many, many, many fold times more revenue than my bigger, 207 00:09:58,829 --> 00:10:02,909 uh, tech channel and AI channel that generates revenue from ad revenue 208 00:10:02,909 --> 00:10:04,289 and sponsors and things like that. 209 00:10:04,289 --> 00:10:07,619 And the reason for that is I am the authority at something that 210 00:10:07,619 --> 00:10:10,709 I can take people off of the platform and turn them into clients. 211 00:10:10,709 --> 00:10:12,779 And I've built some of the things I talk about. 212 00:10:13,044 --> 00:10:15,414 You know, inside of this book, one of the things that I break down, just kind 213 00:10:15,414 --> 00:10:18,684 of, I guess flip through, I was trying to see if I could find one of the areas, but 214 00:10:18,684 --> 00:10:20,664 inside the book, I actually break down. 215 00:10:20,664 --> 00:10:22,284 Here are some of the funnels that you can use. 216 00:10:22,284 --> 00:10:25,284 'cause you're using video at each step, uh, of the process. 217 00:10:25,284 --> 00:10:29,934 So you could have YouTube ads or you, or your, your channel, uh, 218 00:10:29,934 --> 00:10:33,834 your video channel, your YouTube channel, and that's drawing people in. 219 00:10:33,924 --> 00:10:35,784 So they're either gonna see an ad that you're targeting in front of 220 00:10:35,784 --> 00:10:38,694 the right people, or they're gonna find one of your videos on YouTube. 221 00:10:38,964 --> 00:10:39,414 So now 222 00:10:39,569 --> 00:10:40,769 of funnel, more or less like 223 00:10:41,174 --> 00:10:42,194 Yeah, top of funnel. 224 00:10:42,434 --> 00:10:43,064 Exactly. 225 00:10:43,184 --> 00:10:44,774 And by the way, that's a flywheel too. 226 00:10:44,804 --> 00:10:46,934 'cause they could see your ad. If they don't take action right 227 00:10:46,934 --> 00:10:49,754 away, then you could, you know, get them to watch your channel. 228 00:10:49,844 --> 00:10:52,694 And if they're watching your channel, you could retarget them with an ad. 229 00:10:52,694 --> 00:10:54,284 So that in of itself creates a loop. 230 00:10:54,608 --> 00:10:58,238 But once you get them off platform, so they've seen an ad or your channel 231 00:10:58,238 --> 00:11:01,388 or they've gone back and forth between them, now they actually click the link 232 00:11:01,598 --> 00:11:04,178 to go and, uh, opt into your funnel. 233 00:11:04,508 --> 00:11:07,238 Well, we like to run what we call a video conversion funnel. 234 00:11:07,238 --> 00:11:08,348 It's our version. 235 00:11:08,873 --> 00:11:11,123 Of a video sales letter or a webinar funnel. 236 00:11:11,123 --> 00:11:14,603 But, um, the way that we like to do it is we want it to feel 237 00:11:14,723 --> 00:11:16,073 like an extension of YouTube. 238 00:11:16,463 --> 00:11:19,313 So let's just use, uh, yourself as an example, right? 239 00:11:19,313 --> 00:11:23,273 What you could do is pull people off of, uh, either a YouTube ad or a YouTube 240 00:11:23,273 --> 00:11:27,353 channel where they're gonna learn how, uh, or, or, or they're gonna discover 241 00:11:27,413 --> 00:11:28,878 the benefit of having an AI clone. 242 00:11:29,233 --> 00:11:29,453 Yep. 243 00:11:29,903 --> 00:11:33,803 So it's, you know, uh, learn how you can, uh, you know, have an AI 244 00:11:33,803 --> 00:11:36,683 clone just like these 300 other, you know, people, all the different 245 00:11:36,683 --> 00:11:37,853 people that you've, you've supported. 246 00:11:38,123 --> 00:11:40,643 And they put in their name, email, possibly phone number. 247 00:11:40,643 --> 00:11:41,333 They click go. 248 00:11:41,933 --> 00:11:48,323 Now you take them to a video and this is a, uh, 10 to 20 minute long 249 00:11:48,323 --> 00:11:51,953 video, um, that we call, uh, you know, video conversion training. 250 00:11:51,953 --> 00:11:55,793 So inside the video conversion funnel, and it feels like a YouTube video. 251 00:11:56,063 --> 00:11:57,413 Because it hits all the right notes. 252 00:11:57,413 --> 00:11:59,213 It's filmed like a YouTube video. 253 00:11:59,423 --> 00:12:01,223 It's got a YouTube video kind of rhythm. 254 00:12:01,553 --> 00:12:06,233 But the way that it's actually structured is like a video sales letter or like 255 00:12:06,233 --> 00:12:10,793 a webinar, a mini webinar where you're actually, you know, hooking people in. 256 00:12:11,093 --> 00:12:14,603 You're telling a story, you're building credibility, you're providing 257 00:12:14,603 --> 00:12:17,243 value, but you're talking about the what and the why, not the how. 258 00:12:17,243 --> 00:12:20,303 So you're talking about the keys, you know, that they need to learn, right? 259 00:12:20,303 --> 00:12:23,153 Some of the classic, uh, you know, marketing things that you can do. 260 00:12:23,573 --> 00:12:27,923 And then leading people to then, you know, examples and case studies. 261 00:12:27,923 --> 00:12:31,313 And then, alright, let's, uh, let's customize this for you. 262 00:12:31,313 --> 00:12:32,033 Let's book a call. 263 00:12:32,033 --> 00:12:33,023 Let's see how we can support you. 264 00:12:33,023 --> 00:12:35,543 And then, then you could lead that right into a book, a call funnel. 265 00:12:35,963 --> 00:12:40,673 Uh, and so all of that is, is structured by having that video. 266 00:12:40,673 --> 00:12:42,383 It's video to video, 267 00:12:42,683 --> 00:12:44,363 uh, which we found works really well. 268 00:12:45,083 --> 00:12:47,063 They're, they're not phone calls anymore. 269 00:12:47,153 --> 00:12:48,413 People are hopping on Zoom calls. 270 00:12:48,413 --> 00:12:49,583 So that's a video too. 271 00:12:49,703 --> 00:12:51,713 So one of the things this book talks about, it's kind of funny. 272 00:12:51,713 --> 00:12:55,253 I've got a whole chapter on how to do a video, uh, consultative 273 00:12:55,253 --> 00:12:58,043 sales call because it's on video. 274 00:12:58,253 --> 00:13:01,373 And the point that I like to make in the, in the book, and obviously there's 275 00:13:01,373 --> 00:13:04,493 different funnel pages that maybe don't have a, a video on it, but the 276 00:13:04,493 --> 00:13:08,813 vast majority of our business now is actually able to be built on video, 277 00:13:08,813 --> 00:13:10,523 especially for expert based businesses. 278 00:13:10,733 --> 00:13:14,183 So how you can actually integrate video each step of the way. 279 00:13:14,291 --> 00:13:15,281 This is incredible, man. 280 00:13:15,281 --> 00:13:18,761 I mean, well, I got, I gotta say, you know, I'm, I'm starting to go 281 00:13:18,761 --> 00:13:21,971 through your training, so I gotta give, you know, my hats off to you 282 00:13:21,971 --> 00:13:25,871 here for that because, um, yeah, I'm learn, I'm starting to learn this. 283 00:13:25,871 --> 00:13:30,671 I'm in the very early stages, but what you just broke down is exactly what I 284 00:13:30,671 --> 00:13:34,391 would love to do for my business, and like you said, to support the cloning 285 00:13:34,391 --> 00:13:36,041 and all the AI build team stuff that. 286 00:13:36,311 --> 00:13:42,011 People heard me talk about on here, but being video focused, I mean, it's, 287 00:13:42,011 --> 00:13:45,011 it's a great, I mean, you're, you're hitting on all the, the modes, right? 288 00:13:45,011 --> 00:13:47,141 Like you, they could see this stuff in action. 289 00:13:47,141 --> 00:13:48,521 They could see you, the person. 290 00:13:48,881 --> 00:13:51,641 Um, it's pretty, and I would, you know, when we're talking about 291 00:13:51,641 --> 00:13:54,341 cloning, I'm definitely not ever talking about, Hey, let's clone 292 00:13:54,341 --> 00:13:57,131 you and put you on YouTube and, and like, take you out of the picture. 293 00:13:57,161 --> 00:13:57,371 'cause 294 00:13:57,371 --> 00:13:58,121 like, I feel like. 295 00:13:58,841 --> 00:14:01,751 Uh, yeah, when I look at it, it's like, no, that actually brings the human 296 00:14:01,751 --> 00:14:07,301 tighter to the real human and media we're putting out there to educate, connect, 297 00:14:07,661 --> 00:14:11,321 and then like what you're talking about, you're continuing that off platform. 298 00:14:11,981 --> 00:14:14,381 Um, that, I guess that's the ecosystem, right? 299 00:14:14,381 --> 00:14:17,169 Like that's where my brain goes to is like, ' cause I do know a lot 300 00:14:17,169 --> 00:14:21,459 of creators and most of 'em do not have an ecosystem or some business 301 00:14:21,459 --> 00:14:23,319 off of the platform of YouTube. 302 00:14:23,889 --> 00:14:26,439 So I think that that's a huge takeaway is. 303 00:14:27,189 --> 00:14:28,539 Yeah, the likes are great. 304 00:14:28,539 --> 00:14:29,499 The awareness is great. 305 00:14:29,499 --> 00:14:32,499 You'll get a lot of data on YouTube, but what are you gonna do with it? 306 00:14:32,559 --> 00:14:35,919 And it, does it align with the business or the bigger thing that you're building 307 00:14:37,155 --> 00:14:40,905 Are are there other eco, like, just to describe more, 'cause it sounds like that 308 00:14:40,905 --> 00:14:42,615 that's a funnel, like let's call it for 309 00:14:42,615 --> 00:14:46,905 a, a consultant, or are there other ecosystems that you can maybe at 310 00:14:46,905 --> 00:14:50,595 a higher level kinda just throw out and lobb out there that people 311 00:14:50,595 --> 00:14:51,795 can kind of start thinking about? 312 00:14:52,197 --> 00:14:53,007 Yeah, exactly. 313 00:14:53,007 --> 00:14:55,677 So that's gonna be more for an expert based business, but you 314 00:14:55,677 --> 00:14:59,547 can apply this exact same type of thing to products or software. 315 00:14:59,787 --> 00:15:02,187 It's just might be a little bit different how you, how you 316 00:15:02,187 --> 00:15:03,477 position it and structure it. 317 00:15:03,657 --> 00:15:06,747 But pulling people in from, again, ads or organic. 318 00:15:07,152 --> 00:15:09,162 Um, and, and I'll talk about ecosystem in a second. 319 00:15:09,162 --> 00:15:10,092 It's kind of two different questions. 320 00:15:10,092 --> 00:15:15,042 So how you appeal, uh, or how you can apply this to, um, you know, product 321 00:15:15,042 --> 00:15:19,722 businesses is actually demonstrating the product or the software. 322 00:15:19,992 --> 00:15:23,202 And you'd be surprised, but if you watch a lot of commercials these 323 00:15:23,304 --> 00:15:28,842 days, there's not a lot of actual demonstration of products or services. 324 00:15:29,022 --> 00:15:32,772 It's more, you know, selling a feeling, which could be good for branding, but it's 325 00:15:32,772 --> 00:15:34,302 not necessarily good for direct response. 326 00:15:34,812 --> 00:15:37,452 So if you have a product you actually want to showcase, like 327 00:15:37,452 --> 00:15:38,652 what are the benefits of that? 328 00:15:38,862 --> 00:15:41,472 And then, you know, taking people off to a sales page where they can 329 00:15:41,472 --> 00:15:44,712 actually potentially watch a video when it comes to a software, making sure 330 00:15:44,712 --> 00:15:46,542 that a demo is incorporated into that. 331 00:15:46,662 --> 00:15:51,252 Maybe they're opting in to see a video demo that then can lead to a demo, that 332 00:15:51,252 --> 00:15:52,992 they can book a call, uh, you know, for. 333 00:15:53,172 --> 00:15:56,256 So there's definitely a lot of opportunities there when it 334 00:15:56,256 --> 00:15:58,536 comes to, uh, other ecosystems. 335 00:15:58,686 --> 00:16:01,446 The other ecosystem that we like is content multiplication. 336 00:16:01,626 --> 00:16:03,426 So you could take one video. 337 00:16:04,056 --> 00:16:06,876 And turn it into dozens of pieces of content. 338 00:16:07,266 --> 00:16:09,576 And it's crazy that you could do this now. 339 00:16:09,606 --> 00:16:14,766 So you can essentially take a t uh, and, and this is where what I talk about is you 340 00:16:14,766 --> 00:16:18,126 can essentially film in, in four hours. 341 00:16:18,576 --> 00:16:22,536 You can film an entire month's worth of content where you 342 00:16:22,536 --> 00:16:24,306 have weekly YouTube videos. 343 00:16:25,416 --> 00:16:29,796 Daily short form content, which by the way, isn't just YouTube, it's YouTube 344 00:16:29,796 --> 00:16:32,346 shorts, it's Instagram reels, it's TikTok. 345 00:16:32,496 --> 00:16:35,106 LinkedIn now has shorts if you wanna publish it there. 346 00:16:35,316 --> 00:16:39,546 Um, you know, and Facebook, uh, also, by the way, Facebook's reels, you 347 00:16:39,546 --> 00:16:41,046 know, I put a reel up on Facebook. 348 00:16:41,046 --> 00:16:42,636 I get, you know, a thousand plus views. 349 00:16:42,636 --> 00:16:44,946 People say, oh, it's not really doing, you know, it might not be 350 00:16:44,946 --> 00:16:48,876 as much as YouTube, but hey, those are real people watching that reel. 351 00:16:49,066 --> 00:16:53,386 And so anyways, so you have all those, so you could cross promote that, then you 352 00:16:53,386 --> 00:16:54,976 could turn it into a weekly newsletter. 353 00:16:55,086 --> 00:16:55,206 Hmm. 354 00:16:56,191 --> 00:17:00,631 As well as weekly long form, uh, you know, social media posts. 355 00:17:00,811 --> 00:17:04,381 You could also do, uh, some other like, kind of, uh, short like tweet 356 00:17:04,381 --> 00:17:08,641 style, uh, posts, which you could also do now, you know, with, with threads. 357 00:17:08,641 --> 00:17:12,181 And Facebook's also, uh, you, you've probably seen this, they're, they're 358 00:17:12,181 --> 00:17:16,831 prioritizing those, you know, uh, image, uh, background images or 359 00:17:16,831 --> 00:17:20,791 whatever background color with, with short text, uh, which is kind of funny. 360 00:17:21,151 --> 00:17:23,911 Um, and so essentially you can do. 361 00:17:25,246 --> 00:17:28,996 Dozens of pieces of content from just one core content. 362 00:17:29,386 --> 00:17:34,996 Um, and then you can film that 10 to 15 minute YouTube video in about an hour. 363 00:17:35,176 --> 00:17:38,326 So if you want one of those per week, you can film those in half a day. 364 00:17:38,566 --> 00:17:42,586 And so you can have an entire content strategy that takes you half a day to 365 00:17:42,586 --> 00:17:49,096 film, and it's mostly AI and, uh, you know, a va, uh, or somebody on your 366 00:17:49,096 --> 00:17:52,906 team that can go and put all of these different pieces together, right? 367 00:17:52,906 --> 00:17:53,211 You could have. 368 00:17:53,566 --> 00:17:58,666 A virtual assistant and, uh, empowered by AI and some select tools. 369 00:17:58,936 --> 00:17:59,716 And there you go. 370 00:17:59,746 --> 00:18:03,976 You can now repurpose all of that content on every platform and have 371 00:18:03,976 --> 00:18:08,206 a full content distribution strategy that creates an ecosystem where 372 00:18:08,326 --> 00:18:10,006 on organic, you're everywhere. 373 00:18:10,156 --> 00:18:13,276 We talked about omnipresent retargeting too, with ads, you want to be everywhere 374 00:18:13,276 --> 00:18:16,906 as well, so there's ways to create ads that can be cross-platform on all kinds 375 00:18:16,906 --> 00:18:19,771 of different platforms, but you can do that both on organic and with your ads. 376 00:18:20,266 --> 00:18:23,686 And that's, I, I'm happy you said that because yeah, the whole omnipresence, 377 00:18:23,686 --> 00:18:27,766 this is what, yeah, I've, I've, I've preached this a lot in the past, you 378 00:18:27,766 --> 00:18:29,236 know, with podcast you could do it this 379 00:18:29,236 --> 00:18:32,686 way too, and that's how it splits into, but I really like what you're saying, like 380 00:18:32,686 --> 00:18:34,546 specifically for YouTube, because that's. 381 00:18:34,846 --> 00:18:35,446 That's kind of that. 382 00:18:35,506 --> 00:18:39,406 I'll just say that's a personal shift I'm making is, you know, I, I have a great 383 00:18:39,406 --> 00:18:44,236 system for the podcast and to get this kind of omnipresence split out teams doing 384 00:18:44,236 --> 00:18:47,326 it with some tools like, um, Opus Clip and 385 00:18:47,686 --> 00:18:52,276 Cast Magic is, uh, are there other tools like, just, just, uh, without going deep, 386 00:18:52,276 --> 00:18:53,836 but like, what are some of your favorites? 387 00:18:53,836 --> 00:18:55,156 I know these might change, but 388 00:18:55,546 --> 00:18:58,876 Yeah, so Opus clip is really great, uh, for grabbing those. 389 00:18:58,876 --> 00:19:01,576 And like you said, there's, there's other ones that you can use there too. 390 00:19:01,966 --> 00:19:06,046 Uh, but that's our, that's our favorite that we use to, to clip, uh, the content. 391 00:19:06,346 --> 00:19:09,556 Um, and then I love Claude for writing content. 392 00:19:09,556 --> 00:19:14,476 So one really good playbook that I have is you can do a really good job 393 00:19:14,476 --> 00:19:16,996 with Claude to train it on projects. 394 00:19:17,386 --> 00:19:18,946 Of past writing styles. 395 00:19:18,946 --> 00:19:23,866 So for instance, my, uh, newsletter, my Marketing Minds newsletter, uh, I 396 00:19:23,866 --> 00:19:29,746 spent over a year hand, not handwriting, but like type hand typing, you know, 397 00:19:29,926 --> 00:19:35,116 uh, my, uh, you know, newsletter with without ai, uh, for over a year. 398 00:19:35,176 --> 00:19:37,636 And now I have 50 plus samples. 399 00:19:37,876 --> 00:19:42,226 So I take those and I put them into a Claude project. 400 00:19:42,646 --> 00:19:45,316 And then now what I can do is every time I publish a YouTube video. 401 00:19:45,826 --> 00:19:50,206 I can have my virtual assistant take the YouTube video transcript, upload 402 00:19:50,206 --> 00:19:55,336 it into Claude, which is trained on 50 plus examples in a specific project. 403 00:19:55,336 --> 00:19:56,296 Here's my newsletter. 404 00:19:56,476 --> 00:19:59,176 Alright, here's the transcript of my video and everything that I shared 405 00:19:59,356 --> 00:20:01,366 here are all the newsletter examples, 406 00:20:01,696 --> 00:20:05,176 using only the information I share here without, you know, adding 407 00:20:05,176 --> 00:20:06,706 other bits and hallucinating, right? 408 00:20:06,706 --> 00:20:09,616 This is kind of prompted, you know, um, so using only the 409 00:20:09,630 --> 00:20:11,086 information I share in this video. 410 00:20:12,046 --> 00:20:17,026 Fit this to the format of my newsletter in the tone, voice, and style I use 411 00:20:17,146 --> 00:20:19,186 for my Marketing Minds newsletter. 412 00:20:19,966 --> 00:20:23,566 Have it write everything out and then, you know, and then that can be 413 00:20:23,566 --> 00:20:25,351 preloaded into my newsletter software. 414 00:20:26,071 --> 00:20:28,531 And then I go in and I personally review it. 415 00:20:28,561 --> 00:20:31,471 'cause that's important to me, uh, just to make sure it's written the right way. 416 00:20:31,471 --> 00:20:33,991 And usually I'll change maybe 5% of it. 417 00:20:34,081 --> 00:20:35,401 So there are things that I change. 418 00:20:35,401 --> 00:20:36,541 It doesn't get everything perfect. 419 00:20:36,541 --> 00:20:39,128 And that's what some people, I'm sure, I mean, I know you know this, 420 00:20:39,451 --> 00:20:42,931 uh, with AI and everything, uh, but I'll make a couple different changes. 421 00:20:43,081 --> 00:20:47,431 And then from there, uh, I've now got a full newsletter ready to go 422 00:20:47,461 --> 00:20:48,991 that was based around that video. 423 00:20:48,991 --> 00:20:50,461 And then I can link to the video. 424 00:20:50,581 --> 00:20:52,951 So now I'm also driving up YouTube views as well. 425 00:20:53,131 --> 00:20:55,621 But I also have a newsletter, and then the newsletter gets published. 426 00:20:55,966 --> 00:20:58,606 As a blog, so now that's a blog as well. 427 00:20:58,936 --> 00:21:01,696 And then I can also take what was written as the newsletter and I can 428 00:21:01,696 --> 00:21:03,646 condense it down to Facebook posts. 429 00:21:03,856 --> 00:21:08,416 I have, I mean even more like 200 plus Facebook posts that I all wrote myself. 430 00:21:08,446 --> 00:21:08,806 Right. 431 00:21:08,866 --> 00:21:11,386 And this is, I think the key is a lot of people with ai. 432 00:21:11,761 --> 00:21:13,951 They're going out there and they're, they're just trying to, 433 00:21:13,981 --> 00:21:15,331 they're not giving any examples. 434 00:21:15,331 --> 00:21:18,391 They're not putting in the time to write it themselves or the content. 435 00:21:18,391 --> 00:21:19,471 It's the same thing with like a clone. 436 00:21:19,471 --> 00:21:21,421 It's like you wanna create a clone, but you don't have any 437 00:21:21,421 --> 00:21:22,651 content out there that exists. 438 00:21:22,651 --> 00:21:23,281 It's like, well, 439 00:21:23,881 --> 00:21:25,951 you know, what, what do you want a clone to say? 440 00:21:25,951 --> 00:21:26,221 You know? 441 00:21:26,221 --> 00:21:26,881 It's like, okay. 442 00:21:27,271 --> 00:21:31,741 Um, so, but, but once you do have that content, you can take that, like, 443 00:21:31,741 --> 00:21:34,741 here's all the past posts that I've done, and then here's this video. 444 00:21:34,741 --> 00:21:36,331 And the video is new content. 445 00:21:36,331 --> 00:21:37,321 So that's the important thing too. 446 00:21:37,606 --> 00:21:40,816 I'm not just rehashing old stuff or taking other people's information. 447 00:21:40,996 --> 00:21:44,476 It the video, when I do a video, I just think in videos, right? 448 00:21:44,476 --> 00:21:48,136 So I will go and I can just speak, uh, and you know, to the camera. 449 00:21:48,136 --> 00:21:51,586 Now, obviously inside the book we talk about how to actually write scripts 450 00:21:51,586 --> 00:21:54,166 and how to do that, because I know, I know that everybody's like that. 451 00:21:54,166 --> 00:21:54,526 That's fine. 452 00:21:54,526 --> 00:21:55,366 Don't, don't be worried. 453 00:21:55,696 --> 00:21:59,986 The book talks about how to actually, you know, come up with, uh, infinite ideas. 454 00:22:00,016 --> 00:22:02,056 Um, uh, you can actually use AI to help you with that. 455 00:22:02,056 --> 00:22:03,466 There's also a manual way to do it. 456 00:22:03,766 --> 00:22:05,926 Uh, and then once you have that, how to actually outline 457 00:22:05,926 --> 00:22:07,486 it, the structure of a video. 458 00:22:07,756 --> 00:22:10,486 Um, just because I've done so many of these, uh, I now 459 00:22:10,486 --> 00:22:12,226 I know how to, uh, to do it. 460 00:22:13,036 --> 00:22:16,966 I think at one point I, I ran, uh, the total, uh, of the videos 461 00:22:16,966 --> 00:22:20,266 and it was, it was over 3000 YouTube videos that I've created. 462 00:22:20,746 --> 00:22:24,436 So it's pretty, it's pretty crazy across my two main channels. 463 00:22:24,736 --> 00:22:31,576 But, um, but anyways, uh, so looping back, uh, you can then, you know, train it on. 464 00:22:31,951 --> 00:22:35,461 Uh, on, okay, what's a, what's a Facebook post, what's a LinkedIn post gonna be? 465 00:22:35,581 --> 00:22:39,211 And then you can take that video and turn it into that as well, that transcript. 466 00:22:39,211 --> 00:22:43,201 So you can essentially do effortless, uh, you know, content multiplication to be 467 00:22:43,201 --> 00:22:45,451 omnipresent across, uh, across different 468 00:22:45,751 --> 00:22:50,156 It is incredible, and it all starts with that one YouTube video that, um, 469 00:22:50,276 --> 00:22:52,676 I don't know, call it 15 minutes I think is what you said, or something 470 00:22:52,676 --> 00:22:54,776 like that where that's the end result. 471 00:22:54,776 --> 00:22:58,556 But ideally you're batch recording all of this, which that's, that was 472 00:22:58,556 --> 00:23:00,236 the game changer with this podcast. 473 00:23:00,236 --> 00:23:01,406 And, you know, um. 474 00:23:01,816 --> 00:23:03,406 Now it's kind of changed a little bit. 475 00:23:03,406 --> 00:23:05,956 I used to do like three or four episodes in a day, and that's almost 476 00:23:05,956 --> 00:23:07,756 like mind numbing for a podcast. 477 00:23:07,756 --> 00:23:08,056 But 478 00:23:08,326 --> 00:23:11,776 if it's a YouTube video, that's, uh, it's a lot easier if 479 00:23:11,776 --> 00:23:12,826 you're planned out in advance. 480 00:23:12,826 --> 00:23:13,066 Right. 481 00:23:13,066 --> 00:23:14,506 And have that, have that game plan. 482 00:23:14,985 --> 00:23:15,225 Yeah. 483 00:23:15,315 --> 00:23:18,435 And you're, you're able just to kind of film them back to back, right? 484 00:23:18,435 --> 00:23:21,165 And, and, and it doesn't, it might not even take you half a, like for 485 00:23:21,165 --> 00:23:22,613 me it doesn't take that long anymore. 486 00:23:23,242 --> 00:23:26,992 it also depends if you're doing a screen share style video or you're talking 487 00:23:26,992 --> 00:23:29,632 to camera, if you know exactly what you're gonna say or you have to kind of 488 00:23:29,872 --> 00:23:33,382 do a little bit of research as you're going or, or prep it a little bit more. 489 00:23:33,382 --> 00:23:35,632 So then maybe it's not four hours of filming, but you have 490 00:23:35,632 --> 00:23:37,942 to spend a little bit more time like coming up with a script. 491 00:23:37,942 --> 00:23:38,182 So 492 00:23:38,482 --> 00:23:39,802 there's different things with that. 493 00:23:39,832 --> 00:23:40,282 Um. 494 00:23:40,762 --> 00:23:44,482 And, uh, and we also, you know, make it simple each step along the way. 495 00:23:44,482 --> 00:23:48,052 So obviously, you know, I broke these everything down inside of the book, 496 00:23:48,052 --> 00:23:49,552 but I also have other software tools. 497 00:23:49,552 --> 00:23:53,992 So I've got my, you know, AI ad targeting software, the keyword search.com. 498 00:23:53,992 --> 00:23:57,712 But I've got my YouTube thumbnail creation software, uh, you 499 00:23:57,712 --> 00:23:58,792 know, thumbnail creator.com. 500 00:23:58,852 --> 00:23:59,362 And. 501 00:23:59,887 --> 00:24:04,387 I have, uh, a YouTube video script writer that can write YouTube video 502 00:24:04,387 --> 00:24:06,577 scripts in your voice, video ideas.ai. 503 00:24:06,907 --> 00:24:10,117 Now, it's kind of interesting 'cause that software hasn't really taken off as 504 00:24:10,117 --> 00:24:12,607 much outside of my core, uh, ecosystem. 505 00:24:12,907 --> 00:24:17,197 Um, but it's very, it works well to kind of come up with, all right, it's 506 00:24:17,197 --> 00:24:20,077 gonna research trending topics and come up with video ideas that you can 507 00:24:20,077 --> 00:24:23,707 do and then, um, and then basically help you write kind of a sample script. 508 00:24:24,007 --> 00:24:26,737 Which I love, Harry, you're just dropping all those like, uh, those 509 00:24:26,737 --> 00:24:29,887 little tidbit tools that you have because like I, I knew you had some of 'em, 510 00:24:29,887 --> 00:24:31,477 but Yeah, like thumbnail creator.com. 511 00:24:31,477 --> 00:24:32,497 I just pulled it up. 512 00:24:32,497 --> 00:24:33,247 I'm like, oh my God. 513 00:24:33,247 --> 00:24:34,237 Like everyone needs this. 514 00:24:34,687 --> 00:24:36,007 You know, anybody on D that's like, 515 00:24:36,427 --> 00:24:37,567 yeah, I mean, just go there. 516 00:24:37,627 --> 00:24:38,917 We will link all those up too. 517 00:24:38,917 --> 00:24:39,637 'cause those are great. 518 00:24:39,667 --> 00:24:41,137 You set 'em quickly, but we'll pull 'em out. 519 00:24:41,910 --> 00:24:42,210 Yeah. 520 00:24:42,210 --> 00:24:43,260 Well, I, I appreciate that. 521 00:24:43,260 --> 00:24:43,590 I'm sure. 522 00:24:43,590 --> 00:24:43,740 Yeah. 523 00:24:43,890 --> 00:24:46,650 Put, put a link down there and, you know, just saying that to, to 524 00:24:46,650 --> 00:24:48,060 mention some of the different tools. 525 00:24:48,090 --> 00:24:49,830 Uh, obviously people want to check 'em out. 526 00:24:49,830 --> 00:24:53,370 Then, you know, they all have free trials too, so people can go and give 527 00:24:53,370 --> 00:24:54,720 it a try and, and see how they like it. 528 00:24:54,945 --> 00:24:57,855 Well, that's the key thing is like knowing that these are, you're solving 529 00:24:57,855 --> 00:25:01,185 for the bottlenecks that people, you know, the friction points that people 530 00:25:01,185 --> 00:25:02,265 are inherently gonna have because. 531 00:25:03,255 --> 00:25:06,795 I mean, even me who have been, I've been creating podcast content for 532 00:25:06,795 --> 00:25:08,535 a lot of, lot of, lot of years. 533 00:25:08,775 --> 00:25:12,105 Uh, the YouTube side has always been kind of like a byproduct. 534 00:25:12,105 --> 00:25:15,105 It's on there, but I know the focus has not been there. 535 00:25:15,165 --> 00:25:18,765 And, you know, there's, there's, everybody is on the spectrum of, of, 536 00:25:19,035 --> 00:25:22,095 you know, how comfortable they are on camera or maybe how much they get hung 537 00:25:22,125 --> 00:25:24,525 up with an idea, but don't take action. 538 00:25:24,645 --> 00:25:25,455 So like, what's. 539 00:25:26,205 --> 00:25:30,675 What are some common bottlenecks and solutions to getting out of our heads, 540 00:25:30,675 --> 00:25:35,355 you know, and actually hitting the record button, or even scripting something like 541 00:25:35,625 --> 00:25:39,225 what are the common ways that you can, that you see that you just kind of can 542 00:25:39,525 --> 00:25:43,095 hopefully bust that bubble for people so we can just get to creating and posting. 543 00:25:43,494 --> 00:25:46,554 Well, one of the big ones, and you might not fall into this, but. 544 00:25:47,109 --> 00:25:50,169 Uh, some people watching or, or listening definitely, definitely 545 00:25:50,169 --> 00:25:55,419 do is, you know, just the, the fear of creating, you know, videos and 546 00:25:55,419 --> 00:25:56,859 putting yourself out there on camera. 547 00:25:57,249 --> 00:26:00,579 And I know a lot of people say, all right, Alex, this is easy for you to say clearly. 548 00:26:00,729 --> 00:26:02,349 Never had a a, that kind of fear. 549 00:26:02,349 --> 00:26:04,749 Well, actually that's not necessarily the case. 550 00:26:04,869 --> 00:26:09,039 So, you know, seven, eight years ago, um, I had had my YouTube channel already, but 551 00:26:09,039 --> 00:26:11,049 it used to be a faceless channel, right? 552 00:26:11,049 --> 00:26:12,339 My, my tech channel. 553 00:26:12,399 --> 00:26:14,079 You could hear my voice, you could see my hands. 554 00:26:14,079 --> 00:26:15,939 I was showing, you know, every new iPhone or whatever. 555 00:26:16,599 --> 00:26:18,459 But you couldn't actually see my face. 556 00:26:18,729 --> 00:26:22,749 So, um, about eight years ago now, it was time for me to film like 557 00:26:22,749 --> 00:26:28,149 one of my first ads for myself with my face as an expert business. 558 00:26:28,269 --> 00:26:32,139 And so, you know, in the past, one of the things that I had done is I had 559 00:26:32,139 --> 00:26:37,509 gone and, um, you know, uh, worked with EE either you couldn't see my 560 00:26:37,509 --> 00:26:39,039 face or I'd worked with other clients. 561 00:26:39,249 --> 00:26:40,989 Um, but now I wanted to run my own YouTube ads. 562 00:26:41,079 --> 00:26:44,109 So I filmed this video following my methodology, following my 563 00:26:44,109 --> 00:26:45,294 process, and I watched it back. 564 00:26:46,479 --> 00:26:49,119 And I was, uh, I was nervous. 565 00:26:49,119 --> 00:26:52,149 I was like, oh no, I didn't really like the way that I looked. 566 00:26:52,209 --> 00:26:54,699 Um, I was actually about 50 pounds heavier than I am today. 567 00:26:54,909 --> 00:26:58,269 Uh, 'cause as I was initially starting, you know, this business, you know, 568 00:26:58,269 --> 00:27:01,209 I was so focused on that I wasn't, you know, taking care of my health as 569 00:27:01,209 --> 00:27:02,709 much and fitness and all that stuff. 570 00:27:02,769 --> 00:27:04,779 So I was like 50 pounds heavier, you know? 571 00:27:04,809 --> 00:27:06,639 I didn't really like how I looked. 572 00:27:06,849 --> 00:27:08,259 I was self-conscious about it. 573 00:27:08,379 --> 00:27:11,079 And I remember watching that video and I almost deleted it. 574 00:27:11,619 --> 00:27:17,079 Um, and I'm glad that I didn't because that ad. The one that I was so embarrassed 575 00:27:17,079 --> 00:27:22,059 about, it ended up being the first ad to make me a million dollars in my business. 576 00:27:22,059 --> 00:27:22,779 That one ad 577 00:27:22,809 --> 00:27:23,259 Awesome. 578 00:27:24,069 --> 00:27:27,729 ran over half a million views to it, and it, and the lesson 579 00:27:27,729 --> 00:27:29,019 I learned is it doesn't matter. 580 00:27:29,109 --> 00:27:31,479 You know, what you look like, what you sound like, you know who you 581 00:27:31,479 --> 00:27:32,529 are, like what background you have. 582 00:27:32,529 --> 00:27:35,709 Like if you're, you know, self-conscious, all that matters is that you're 583 00:27:35,709 --> 00:27:38,709 being yourself and you, you're so, you're being authentic, but you're 584 00:27:38,709 --> 00:27:40,133 also showing up as an authority. 585 00:27:40,644 --> 00:27:43,194 Because if you watch that video, you know, maybe I'm a little 586 00:27:43,194 --> 00:27:46,854 self-conscious with how I look, but I am showing up as an authority. 587 00:27:46,854 --> 00:27:49,854 I clearly know what I'm talking about and I'm showing up as myself. 588 00:27:49,854 --> 00:27:52,644 I'm not pretending to be anybody else, you know, myself at that time. 589 00:27:52,674 --> 00:27:54,924 You know, obviously I've grown as a, you know, person since that, but 590 00:27:55,194 --> 00:27:56,154 you know, basically. 591 00:27:56,784 --> 00:27:58,614 You're showing up as that authentic authority. 592 00:27:58,614 --> 00:28:00,774 So one of the things that's actually one of the chapters in the book, 593 00:28:00,894 --> 00:28:04,764 it starts off by talking about how to be an authentic authority. 594 00:28:04,884 --> 00:28:08,904 You wanna tap into that authenticity of who you are and how you're showing up. 595 00:28:09,054 --> 00:28:13,734 You know, when you're creating content, and you also want to be seen as that 596 00:28:13,734 --> 00:28:16,299 expert and let your expertise shine. 597 00:28:16,554 --> 00:28:19,794 And if you can do that, you're gonna be able to get, uh, the results you're 598 00:28:19,794 --> 00:28:22,524 looking for, even if there's certain things that you're self-conscious about. 599 00:28:22,794 --> 00:28:24,054 One other technique. 600 00:28:24,384 --> 00:28:28,314 Uh, or thi there's actually a few little techniques, uh, that you can use to 601 00:28:28,314 --> 00:28:30,144 break a, a fear of being on camera. 602 00:28:30,144 --> 00:28:33,654 So one is just realizing that you're on camera all the time. 603 00:28:34,434 --> 00:28:40,224 If you hop on Zoom calls, FaceTime calls, you know, uh, all kinds. 604 00:28:40,224 --> 00:28:41,364 It's all of those things. 605 00:28:41,364 --> 00:28:47,064 You are on camera and you don't, you don't feel any spec, any kind of, oh, you know, 606 00:28:47,364 --> 00:28:49,104 uh, nervousness when you're doing that. 607 00:28:49,104 --> 00:28:49,974 And that's because. 608 00:28:50,679 --> 00:28:52,299 You're going and you're used to it. 609 00:28:52,299 --> 00:28:54,729 You're used to being on Zoom, you're used to being on FaceTime. 610 00:28:55,569 --> 00:28:59,109 Um, so the second tip is to speak like you're talking to somebody 611 00:28:59,109 --> 00:29:01,989 on Zoom or FaceTime, like you're talking to a close friend, 612 00:29:02,619 --> 00:29:05,289 and that way your passion can shine through. 613 00:29:05,499 --> 00:29:08,979 It's like you're filming the video for them, not anybody else. 614 00:29:08,979 --> 00:29:11,409 Don't think about different other people that might be watching. 615 00:29:11,409 --> 00:29:13,929 Just think about, you know, as if it was a friend that's gonna be 616 00:29:13,929 --> 00:29:15,129 the only person that watches this. 617 00:29:15,609 --> 00:29:17,049 And the way you can do that. 618 00:29:17,619 --> 00:29:18,669 Is you get to decide. 619 00:29:18,669 --> 00:29:20,709 The third piece is you could delete the video. 620 00:29:21,249 --> 00:29:21,639 That's true. 621 00:29:21,639 --> 00:29:21,819 We 622 00:29:21,849 --> 00:29:23,469 You don't have to see it. 623 00:29:23,469 --> 00:29:24,639 You have control. 624 00:29:24,879 --> 00:29:28,299 And so if you understand those three things, uh, and, and this is 625 00:29:28,299 --> 00:29:30,699 something that we teach, you know, our clients, it's also something 626 00:29:30,699 --> 00:29:31,719 that I talk about in the book. 627 00:29:31,959 --> 00:29:34,149 Um, and I've had people say, you know, thank you for this. 628 00:29:34,149 --> 00:29:37,299 Like, even though it sounds like it's simple, sometimes you gotta 629 00:29:37,299 --> 00:29:39,009 think about you break it down. 630 00:29:39,609 --> 00:29:42,309 When you think about it that way, that you're already on video, you can film 631 00:29:42,309 --> 00:29:45,279 it as if you're talking to somebody specific and you're in control as to 632 00:29:45,279 --> 00:29:46,899 whether anybody ever sees that video. 633 00:29:47,274 --> 00:29:50,094 It depressurizes you filming a video, which means you're gonna film a 634 00:29:50,094 --> 00:29:53,814 better video, which means that you don't, you don't need to delete it. 635 00:29:53,814 --> 00:29:55,674 Like, you know how I didn't delete mine? 636 00:29:56,334 --> 00:29:59,304 And you can go and publish it, or you film a couple versions, right? 637 00:29:59,304 --> 00:30:01,704 Again, maybe you do delete that one, but you film another 638 00:30:02,109 --> 00:30:02,619 Hmm. 639 00:30:02,769 --> 00:30:03,489 I love it, man. 640 00:30:03,489 --> 00:30:06,759 And this is, yeah, I think the, the takeaway, uh, there's a couple things. 641 00:30:06,759 --> 00:30:07,719 So I used to. 642 00:30:08,109 --> 00:30:11,079 I used to, uh, coach myself through this back in the day when I was 643 00:30:11,079 --> 00:30:14,529 starting, and this is like 15 years ago with like flip cams and stuff. 644 00:30:14,949 --> 00:30:18,309 Um, I remember, yeah, like, just make the red light my friend. 645 00:30:18,459 --> 00:30:21,159 You know, I'm just talking to my buddy and you know, 646 00:30:21,189 --> 00:30:24,069 it's not so much red lights and I guess we're on Riverside and I see 647 00:30:24,069 --> 00:30:25,480 a red light here, so, you know, 648 00:30:25,569 --> 00:30:29,559 but, um, the fact is take the pressure off yourself. 649 00:30:29,559 --> 00:30:31,479 Like that's the thing is like, it doesn't have to be pressure. 650 00:30:31,794 --> 00:30:36,474 E, especially if you are rooted in your, your own authenticity and you 651 00:30:36,474 --> 00:30:39,954 know what, you are the best in the world at whatever your superpower is. 652 00:30:40,404 --> 00:30:41,664 Talk from that place. 653 00:30:41,724 --> 00:30:45,804 And yeah, sometimes that word, you know, might feel woo woo to some people or 654 00:30:45,804 --> 00:30:47,154 like, what does it mean to be authentic? 655 00:30:47,154 --> 00:30:50,934 But literally, if you think about it, every aspect of life, if you walk into 656 00:30:50,934 --> 00:30:54,624 a room and if you are yourself and you don't care about what other people are 657 00:30:54,624 --> 00:30:57,204 really thinking about you, you're good. 658 00:30:57,534 --> 00:30:58,614 You're living the good life. 659 00:30:59,124 --> 00:30:59,664 So it's. 660 00:31:00,099 --> 00:31:03,819 And this almost is like, you know, for anyone who might be hesitant 661 00:31:03,819 --> 00:31:06,489 or feel some friction here, it's almost like therapy in a way. 662 00:31:06,549 --> 00:31:09,099 Start recording videos and, and watch back. 663 00:31:09,279 --> 00:31:12,009 Maybe don't analyze it, but if you're feeling like, yeah, I said 664 00:31:12,009 --> 00:31:13,329 some pretty good smart stuff here. 665 00:31:13,719 --> 00:31:14,964 Post it, you know, like 666 00:31:15,069 --> 00:31:15,579 get it out there. 667 00:31:15,579 --> 00:31:16,929 Go share it, get some feedback. 668 00:31:17,469 --> 00:31:18,519 Maybe don't listen to all the feedback. 669 00:31:18,519 --> 00:31:19,564 Just keep posting, you know. 670 00:31:19,864 --> 00:31:21,279 But yeah. 671 00:31:21,939 --> 00:31:22,659 And um. 672 00:31:23,109 --> 00:31:24,819 I'm thinking of like on the paid ad side. 673 00:31:24,849 --> 00:31:26,811 'cause we haven't really talked too much there. 674 00:31:26,919 --> 00:31:27,489 And I know 675 00:31:27,489 --> 00:31:30,366 it'll, have a whole, you know, the book I know touches on it. 676 00:31:30,366 --> 00:31:33,066 You have all the training and awesome YouTube channel. 677 00:31:33,066 --> 00:31:36,576 Definitely go follow Allic on YouTube as well and we'll give 678 00:31:36,606 --> 00:31:37,566 links to the book and everything. 679 00:31:38,106 --> 00:31:41,436 Are there any strategies, um, like in terms of like the 680 00:31:41,436 --> 00:31:42,841 batching for instance, all, 681 00:31:43,056 --> 00:31:43,866 all that content. 682 00:31:44,466 --> 00:31:49,086 Would those, are they the same videos in the ads or is it like a 683 00:31:49,086 --> 00:31:52,716 full different kind of approach and there's a whole scripting process? 684 00:31:53,045 --> 00:31:54,605 It's a different, it's a different approach and we can 685 00:31:54,605 --> 00:31:55,385 touch on it pretty quickly. 686 00:31:55,940 --> 00:31:58,640 So really, um, I can actually break down the framework. 687 00:31:58,640 --> 00:32:01,550 One time at one point I was challenged to, uh, to break this down in like 688 00:32:01,550 --> 00:32:03,200 three minutes and I was able to do 689 00:32:03,221 --> 00:32:04,070 it so we can, we can do it. 690 00:32:04,550 --> 00:32:09,440 So basically the, exactly the start, the clock, the, so the strategy on the YouTube 691 00:32:09,440 --> 00:32:12,380 side, um, is it, there's two pieces. 692 00:32:12,380 --> 00:32:14,600 There's the actual ad and then there's the targeting. 693 00:32:14,600 --> 00:32:17,180 And the ad is a little different than a YouTube video. 694 00:32:17,420 --> 00:32:19,550 Uh, 'cause it's a little bit shorter, it's two to three minutes long, 695 00:32:19,700 --> 00:32:23,210 versus a YouTube video might be anywhere from eight to 15 minutes 696 00:32:23,210 --> 00:32:24,860 long, or some go a little bit longer. 697 00:32:25,040 --> 00:32:28,730 And so with the ad, you want it to be hook, educate, call to action. 698 00:32:28,730 --> 00:32:29,930 The hook pulls people in. 699 00:32:30,170 --> 00:32:32,150 You provide value, you educate them. 700 00:32:32,300 --> 00:32:33,710 You actually give them value. 701 00:32:33,710 --> 00:32:36,920 In the ad, we call it a value ad because that's what makes your ad 702 00:32:36,920 --> 00:32:38,090 stand out from everybody else's. 703 00:32:38,270 --> 00:32:39,890 Most people are, Hey, do you have this problem? 704 00:32:39,920 --> 00:32:43,400 Okay, we'll go buy my thing or go book a call or go sign up for my training. 705 00:32:43,940 --> 00:32:44,360 But. 706 00:32:44,645 --> 00:32:46,325 You know, are you actually providing value? 707 00:32:46,325 --> 00:32:49,355 People are on YouTube to get value, so you want to pull them in. 708 00:32:49,535 --> 00:32:54,005 You wanna provide value in the ad? Talk a little bit about this high level, right? 709 00:32:54,005 --> 00:32:57,725 But talk a little bit about things that they might not know, uh, you know, 710 00:32:57,725 --> 00:33:00,665 pieces of information you can give them, whatever that happens to be. 711 00:33:00,725 --> 00:33:03,095 And then you have a clear, concise call to action at the end to get 712 00:33:03,095 --> 00:33:04,625 them to take action off of the video. 713 00:33:04,625 --> 00:33:06,725 So, hook, educate, call to action. 714 00:33:07,175 --> 00:33:10,925 Then when it comes to the targeting, um, targeting it all comes down to 715 00:33:10,925 --> 00:33:13,655 this, reaching the right person at the right time, at the right message. 716 00:33:14,150 --> 00:33:16,190 We've already got the message and the ads, so now we gotta reach the 717 00:33:16,190 --> 00:33:17,030 right person at the right time. 718 00:33:17,540 --> 00:33:20,150 Now, you can use Google's prebuilt audiences. 719 00:33:20,150 --> 00:33:24,440 They have audiences already, people interested in, let's say, you know, 720 00:33:24,440 --> 00:33:27,710 business or advertising and marketing, whatever, but you can actually 721 00:33:27,710 --> 00:33:29,060 build your own custom audiences. 722 00:33:29,420 --> 00:33:30,230 That's the key. 723 00:33:30,230 --> 00:33:31,820 We want to get alpha results. 724 00:33:31,820 --> 00:33:35,240 We call it the Alpha AI targeting strategy because we're training the ai, Google's 725 00:33:35,240 --> 00:33:37,820 AI to reach more of your ideal client. 726 00:33:38,060 --> 00:33:41,870 And so, for instance, um, you know, let's say you were going out there and targeting 727 00:33:41,870 --> 00:33:44,810 your ads, as you know, which we're gonna be doing soon as we're working with you 728 00:33:45,140 --> 00:33:49,520 as, so for people looking to build, uh, AI clones or, or learn about AI clones. 729 00:33:49,820 --> 00:33:52,700 So I, instead of relying on Google's existing audiences, which 730 00:33:52,790 --> 00:33:55,820 I can tell you they don't have one that's just interest in ai, clone 731 00:33:56,180 --> 00:33:56,935 what you can do. 732 00:33:57,620 --> 00:33:58,790 Is you can build one. 733 00:33:59,030 --> 00:34:02,330 So you could build a u uh, you could build a interest affinity where 734 00:34:02,330 --> 00:34:04,730 you can actually put in AI clones. 735 00:34:04,880 --> 00:34:09,680 Uh, you had to build an AI clone, AI clone for my business, um, et cetera. 736 00:34:09,860 --> 00:34:11,540 So you put all the interest into one. 737 00:34:11,690 --> 00:34:14,930 So now it's people that Google knows it's interest, but you actually go 738 00:34:14,930 --> 00:34:17,780 a lever deeper and you can do what's called a custom search intent. 739 00:34:18,050 --> 00:34:21,080 So you could target people who are searching for specific things, how 740 00:34:21,080 --> 00:34:26,030 to build an AI clone, um, uh, what's the best way to build an AI clone. 741 00:34:26,300 --> 00:34:27,050 Uh, et cetera. 742 00:34:27,080 --> 00:34:27,350 Right? 743 00:34:27,350 --> 00:34:29,780 And so, and again, by the way, if you're wondering how do you 744 00:34:29,780 --> 00:34:30,800 come up with these search terms? 745 00:34:30,800 --> 00:34:33,620 Well, that's where my software comes into play, the keyword search.com, 746 00:34:33,620 --> 00:34:37,010 that finds YouTube keywords and actually syncs directly to Google ads. 747 00:34:37,310 --> 00:34:39,830 Um, but you can find all these keywords that people are searching for. 748 00:34:40,550 --> 00:34:42,920 Uh, and then you also have URL affinity audiences. 749 00:34:42,950 --> 00:34:45,890 This is based on what websites people are going to, so they're already going 750 00:34:45,890 --> 00:34:47,420 to sites kind of related to that. 751 00:34:47,570 --> 00:34:50,420 Then you could target those people the next time that they're on YouTube. 752 00:34:50,690 --> 00:34:53,270 So you now have multiple different ways, and there's a few others, but 753 00:34:53,270 --> 00:34:54,140 that's, those are the main ones. 754 00:34:54,755 --> 00:34:57,395 Um, and so now you're building those custom audiences to 755 00:34:57,395 --> 00:34:58,115 reach the right people. 756 00:34:58,115 --> 00:35:01,565 You're trained in the algorithm, so hook, educate, call to action, 757 00:35:01,835 --> 00:35:03,185 and then a custom audience. 758 00:35:03,275 --> 00:35:07,805 Uh, in the alpha AI targeting, that is the, uh, the formula for YouTube ads. 759 00:35:07,805 --> 00:35:10,925 Of course, uh, we break it down and we have more timeless principles 760 00:35:10,955 --> 00:35:14,315 in the book, and then the book has resources that go to more, you know, 761 00:35:14,345 --> 00:35:16,355 tactical, uh, things as well that come 762 00:35:16,485 --> 00:35:19,040 Well, it's, well, let's give people the, and thank you for breaking that down. 763 00:35:19,040 --> 00:35:20,300 I think that was under three minutes. 764 00:35:20,330 --> 00:35:21,080 I, I wasn't, 765 00:35:22,070 --> 00:35:23,390 but it felt about, about right. 766 00:35:23,570 --> 00:35:23,780 That was. 767 00:35:24,095 --> 00:35:24,155 Yeah, 768 00:35:24,245 --> 00:35:24,365 there. 769 00:35:24,455 --> 00:35:25,115 Around there. 770 00:35:25,180 --> 00:35:25,475 yeah, yeah. 771 00:35:25,805 --> 00:35:28,505 I wanna shout out the book, uh, just how folks can get to it. 772 00:35:28,505 --> 00:35:31,565 So, uh, video authority book.com. 773 00:35:31,925 --> 00:35:33,035 Go, go, go there. 774 00:35:33,035 --> 00:35:36,515 I know it's gonna be released depending on when this episode, it might be live. 775 00:35:36,515 --> 00:35:38,495 It might not be, but either way, that'll get you there. 776 00:35:38,495 --> 00:35:38,975 Right? 777 00:35:39,125 --> 00:35:39,485 Video 778 00:35:39,485 --> 00:35:40,445 authority book.com. 779 00:35:41,060 --> 00:35:41,550 exactly. 780 00:35:41,795 --> 00:35:44,855 Video authority book.com and I, I've been working on this for the last three years. 781 00:35:45,170 --> 00:35:48,200 So it's got step by step, um, and you can actually see it's 782 00:35:48,200 --> 00:35:50,120 got actual like, action plans. 783 00:35:50,120 --> 00:35:52,070 So it's got the visuals and everything too. 784 00:35:52,070 --> 00:35:54,740 So it's like, all right, here's your video conversion training. 785 00:35:54,740 --> 00:35:56,000 Here's all the different pieces. 786 00:35:56,270 --> 00:36:01,460 And then it also, afterwards, after each chapter, it's got the step-by-step 787 00:36:01,460 --> 00:36:04,119 guide of what you learned in the chapter to actually take action. 788 00:36:04,460 --> 00:36:06,290 Because that's what I like out of a, out of a book. 789 00:36:06,290 --> 00:36:07,340 It doesn't just teach you. 790 00:36:07,490 --> 00:36:10,550 It also says, alright, here's what you should actually do to, 791 00:36:10,550 --> 00:36:12,020 to put this, uh, into action. 792 00:36:12,020 --> 00:36:13,220 Here's a little visual of what it'll look 793 00:36:13,430 --> 00:36:17,030 I love it and I love it that it, it's set in principles and that's 794 00:36:17,030 --> 00:36:18,110 like what we were talking about here. 795 00:36:18,110 --> 00:36:20,690 What I try to do with this show is, yeah, let's talk about ai. 796 00:36:20,690 --> 00:36:23,150 Some of the cool was being stuff that's coming out, but we know 797 00:36:23,150 --> 00:36:25,700 stuff's gonna change, but there are principles that we should be 798 00:36:25,700 --> 00:36:28,310 definitely living by and and studying. 799 00:36:28,370 --> 00:36:31,220 And I mean, the fact that you've been working on this for three years. 800 00:36:31,520 --> 00:36:34,430 And I trust you, and I've seen the material you put out there, you know, 801 00:36:34,430 --> 00:36:36,050 in the, in the private members area. 802 00:36:36,050 --> 00:36:37,070 I'm like, oh my gosh. 803 00:36:37,730 --> 00:36:40,130 Like you've done your homework in, in every which way. 804 00:36:40,190 --> 00:36:40,640 So, 805 00:36:40,940 --> 00:36:43,610 uh, I appreciate you breaking this down and making it, um, 806 00:36:43,640 --> 00:36:45,140 digestible, at least here. 807 00:36:45,200 --> 00:36:46,040 And definitely if you're. 808 00:36:46,595 --> 00:36:49,805 Any at all interested in YouTube and you should be, of course. 809 00:36:49,865 --> 00:36:50,825 That's, that's your man here. 810 00:36:51,035 --> 00:36:52,085 All I can go get his book. 811 00:36:52,445 --> 00:36:57,455 Um, what's, uh, just to kind wrap it up here, what is, what's the thing that hangs 812 00:36:57,455 --> 00:37:00,125 you up now when it comes to like, video? 813 00:37:00,305 --> 00:37:04,205 Is there, do you have any like, uh, friction points of your own and 814 00:37:04,265 --> 00:37:07,475 second part of that, you know, maybe how, how do you get past there? 815 00:37:07,475 --> 00:37:08,885 But also what are you interested in? 816 00:37:08,885 --> 00:37:13,020 Like what are you excited about in the coming year or two, let's say in general? 817 00:37:13,417 --> 00:37:14,227 That's a good point. 818 00:37:14,317 --> 00:37:18,907 I think the biggest friction point for me is time in that I have a lot of 819 00:37:18,907 --> 00:37:23,077 things that I'm focused on and doing and I'm speaking all over the country 820 00:37:23,077 --> 00:37:27,937 and I'm, you know, also running, uh, my business and I'm also creating my 821 00:37:27,937 --> 00:37:33,577 content and I don't have as much time as I once did years ago to create, uh, 822 00:37:33,607 --> 00:37:35,227 all the content that I want to create. 823 00:37:35,502 --> 00:37:38,802 But AI could potentially help that, uh, be even better. 824 00:37:38,802 --> 00:37:41,982 But I, I also think that there's a human element of connecting with people, 825 00:37:42,252 --> 00:37:43,872 uh, that's really valuable on video. 826 00:37:44,052 --> 00:37:47,802 So with ai, there's AI ad hooks we're finding that works really well, 827 00:37:47,802 --> 00:37:49,452 especially at the beginning of a video. 828 00:37:49,602 --> 00:37:52,662 So the first eight seconds as an ad, especially on an ad. 829 00:37:52,662 --> 00:37:55,902 So not necessarily a regular video, but you know, an ad that can hook 830 00:37:55,902 --> 00:37:58,932 people in, and then you draw them into the rest of the video, which might be 831 00:37:58,932 --> 00:38:01,032 more of a standard, uh, YouTube video. 832 00:38:01,032 --> 00:38:02,952 So we're finding that that works quite well. 833 00:38:03,702 --> 00:38:05,232 Uh, or standard YouTube ad, I mean to say. 834 00:38:05,652 --> 00:38:08,622 Um, and, uh, and that works quite well at the AI side. 835 00:38:08,892 --> 00:38:14,442 Um, and then when it comes to, yeah, handling some of the, the bottleneck 836 00:38:14,442 --> 00:38:19,542 stuff, I think I'm actually working right now on a new process for creating, uh, 837 00:38:19,542 --> 00:38:21,252 and publishing content more rapidly. 838 00:38:21,252 --> 00:38:21,582 So, 839 00:38:21,942 --> 00:38:25,872 uh, that's in the works and, uh, we'll, we'll probably be ramping 840 00:38:25,872 --> 00:38:27,792 up through the rest of this year, but especially going into next 841 00:38:27,914 --> 00:38:29,322 Well that sounds pretty exciting too. 842 00:38:29,982 --> 00:38:30,202 So. 843 00:38:30,612 --> 00:38:30,672 Do, 844 00:38:31,362 --> 00:38:34,722 do you see like, just, I guess just to really end on this thing, um, like 845 00:38:34,722 --> 00:38:38,922 YouTube and where it's headed, because, you know, we have things like AI video 846 00:38:38,922 --> 00:38:43,302 clones now, and you see, you know, uh, social networks starting to make that 847 00:38:43,302 --> 00:38:47,502 a lot easier to create those, you know, and, and kind of replace the human. 848 00:38:47,502 --> 00:38:51,912 Like, do you have any fears or, or I guess, or opportunities with kind 849 00:38:51,912 --> 00:38:56,022 of this new tech maybe integrating into YouTube or do, do you just have 850 00:38:56,022 --> 00:38:58,872 any kind of perspectives there in the, in the coming, let's say year, 851 00:38:58,902 --> 00:39:00,162 'cause things are rapidly moving. 852 00:39:00,569 --> 00:39:02,639 What I would say is I think people are still gonna want to 853 00:39:02,639 --> 00:39:04,709 connect directly with people. 854 00:39:05,009 --> 00:39:08,939 Um, but I think that AI is just gonna be another tool that you can use to more 855 00:39:08,939 --> 00:39:10,859 rapidly create what you want to create. 856 00:39:11,129 --> 00:39:14,429 So it's really interesting with ads, what we're seeing is the best performing 857 00:39:14,429 --> 00:39:17,009 ads, uh, aren't ads that are just ai. 858 00:39:17,359 --> 00:39:19,249 But they're also not just, uh, normal. 859 00:39:19,429 --> 00:39:21,319 Um, they're now AI ad hooks. 860 00:39:21,319 --> 00:39:24,139 So the first eight seconds, like I was sharing and then followed by a 861 00:39:24,139 --> 00:39:26,209 more standard, you know, human ad. 862 00:39:26,659 --> 00:39:30,229 And I think that kind of speaks to where we're going is the hybrid model 863 00:39:30,499 --> 00:39:34,879 of AI being a piece of it, but not being all of it is gonna be, um, is gonna 864 00:39:34,879 --> 00:39:36,184 be valuable when it comes to video. 865 00:39:36,589 --> 00:39:37,309 I could see that. 866 00:39:37,489 --> 00:39:41,359 'cause people are just, yeah, we'll, we'll just see it everywhere, honestly. 867 00:39:41,419 --> 00:39:45,769 And it's, it's kind of hard to distinguish in some cases, for better or for worse. 868 00:39:45,769 --> 00:39:47,419 But yeah, I like that. 869 00:39:47,419 --> 00:39:51,799 And probably rapid testing of hooks and whatnot can be done once you kind of 870 00:39:51,799 --> 00:39:53,239 dial in what you're doing already, but. 871 00:39:54,019 --> 00:39:54,529 Exactly. 872 00:39:54,574 --> 00:39:55,114 Awesome, man. 873 00:39:55,144 --> 00:39:55,894 Well, this is great. 874 00:39:55,894 --> 00:39:58,504 I know you're a wealth of information and appreciate you for being 875 00:39:58,504 --> 00:40:00,904 so open and coming back again. 876 00:40:00,964 --> 00:40:05,194 Go get video authority book.com, that's the new book, and that'll, that'll 877 00:40:05,194 --> 00:40:06,334 take you to all the right spots. 878 00:40:06,364 --> 00:40:08,044 So Aleric, thank you my man. 879 00:40:08,404 --> 00:40:08,764 Appreciate 880 00:40:08,839 --> 00:40:09,469 Thanks so much, Joe. 881 00:40:09,499 --> 00:40:10,129 I appreciate it.