Are you willing to push the like button on this video?

Lots of people won't. Mainly because one of the things that's

definitely beneficial about becoming a multi-millionaire is personal

development. Give money to charities. Why? Because you

can. If you've got the resources, then you should do it. So

the main reason why you want to have millions of dollars in the bank

is so you can I'm Matthew Fraser and this is

Amazon Ecom Secrets. I'll be sharing with you the secrets that

helped me go from millions in debt to an eight-figure

entrepreneur. If you're ready to escape the nine-to-five and live

life on your terms, let me show you the way. Hey

guys, welcome to Amazon eComSecrets. My name is

Matthew Fraser, a $45 million plus

Amazon eCommerce seller. And in today's episode,

I want to talk to you about how Amazon has allowed me

to create the life of my dreams. because it's something

that comes up all the time when I talk to people. They're very curious

as to know, look, you know, we see you've got, you know, this Amazon business

and don't forget too guys, I'm still in the Amazon space. Although

now I do have a mentoring program where

I help other people achieve the same results as

myself by getting products online and creating a life of

their dreams too. I'm also still in the business. I

haven't given that up. I haven't been one of these guys that's just sort of failed at

Amazon and now teaching and mentoring. I'm actually still

in the game. I'm still in the game across the

entire globe, Amazon and Shopify. But

people always ask and they want to know, what has it actually done

for you? What are the tangible things on a day to day level

that it's done for you to create this dream life? And

I will say, Look, it's certainly something that I get quite emotional about

because I come from a place where I didn't

have a lot of money growing up. That said, my parents did

give me everything at the time. But, you know, we weren't millionaires.

We were just average working people just trying to make ends

meet. And, you know, my big thing

when I was a child was a BMX bike. I thought that was the only thing I cared about. and

having a nice pair of sneakers. I didn't get a nice pair of sneakers until I was like 14 years

old and that's why I'm so passionate now about sneakers. You

know, so I was brought up with a sense of work ethic and

striving for greatness. And I had an excellent family who

was always supporting me to do great things. And so then,

you know, the reason why I say I get emotional about it, because I went

through this period over the last decade where I

was practically financially ruined. If

you haven't heard this story, go back to, I think

it's the very first episode where I talk about the

shit show, financial shit show that I went

through in order to get here. It has not been easy

sailing at all, nearly bankrupt, millions

of dollars in debt. And somehow, miraculously,

my back was up against the wall and I just pushed through.

So if you're listening to this right now and you're wondering where this is going, If

you want to hear what it's now like to have

come through that absolute catastrophe

of a financial craziness to

now being a multi-millionaire, then stay tuned. And

I'd love to share it with you because now I can do things

that most other people can't do, but I do wish that

The things that I can do, I wish that upon you. I want you to be able to see

and do the things that I can now do. Now, when I talk about being

a multi-millionaire, there's a couple of different things that it has

allowed me to do. There's obviously the material things,

and for sure, you'll see things on Instagram, not

that I'm heavily promoting things. You know, I've got about,

I don't know, I've lost count. I've got a lot of cars, including a

car collection. I've got a very nice multimillion dollar

house with ocean views on like an acre block. And

I'm very blessed in that sense, but I've worked really

hard to get those things. It has just not been handed to

me. So you've got the material things, which

I love, don't get me wrong. It's more about the

the lifestyle what type of things has having this

type of money Been able, you know, has it been

able to let me do it? there's probably the first thing that sticks out the

most is buying my mother-in-law a property a

place for her to live in and Many

years ago. She was living in I think it was like housing

commission a type It was like housing commission a retirement to

the living and it was it was the pits It

was super tiny. That

said, you know, I don't want to play the victim part

in here. She had a roof over her head, which is a lot to

say because a lot of people these days can't even have that. So, don't get

me wrong, I'm not complaining. But, you know, she was living in an average property

and my wife and I Just said, you know what, we've now

got the money to help her. And the advantage was that

we could buy property that was down in the Tweed Heads area

where we live in Australia. And it was nearby, so

we could see more of her, she could see more of the grandkids. And

that ultimately is the reason why we did it,

right? One, she's in a better property, closer to

the family. And we had the money to do this. It was

like, and I'm talking like we had the money to do it without making a dent in

what we already had. It was like a no-brainer. It's like, yeah, let's just do that. So

we just bought the property and paid for her to move down,

move into this property. And now she's literally like 10 minutes drive from

our property now. So that is something that I

think above everything else within the Amazon space

has been fantastic. The other thing, though, if

I backpedal a little bit, is before we did that, I

mentioned before we were in a shit show of a financial storm with

our business at the time, and we were able

to pay off all of the debt. Now,

these days, as you can appreciate, having debt,

especially when you're in the position where you can't afford the debt, and

we were in a position where we were going into this, we were in a debt spiral, And

trying to get out of it was near impossible. I

mean, I was like, you know, putting, you know, GST

on payment plans with the tax office. That went

for years. And because we just couldn't get

ahead. And the reason why we

got ahead was because of Amazon. That

was the reason. So all this money eventually started pouring in,

and I'm talking like profits. So we were able to pay off

all of the debt to the tax office, to our

suppliers, to the landlord that

we're renting at the time with our business.

Just all cleared away. And that was

just a huge thing at the time. It's just like this huge weight

just coming off your shoulders. And so

that was like the first thing we really did. We paid off the

debt before we started to sort of splish splash this money

around on any cars or property for

my mother-in-law. So we

did that. And so other things that

you know, being a multi-millionaire through Amazon has afforded me to

do, just things like daily I get to take

my children to school and I look around and

there's, you know, there's parents that are coming and going and they're sort of dropping them off and they're

getting out of there and I can just take my time without

any issues. A friend of mine I spoke to just recently, when

I told him what I was doing, he's like, wow, I would just love to be

able to do that. Just love to be able to just take my kids to

school. But he's working in his own small business,

and he's a tradie. He can't. He's just too busy. So

that type of thing has been really, really good.

You're probably thinking, wow, I could do so much travel. It's

like traveling everywhere. Well, the funny thing is we bought

this multimillion dollar house. We then spent

millions renovating it. And we made that our

sanctuary. We actually, and I would say we, my wife

and I, actually don't really have an interest in traveling right now.

My kids are young, so we're pretty focused on our local

area and the school. One of the other things, of course, is

we get to send our kids to private school, which is good. The

public school system, although I went to public school and so did my wife, I

frown upon it now, they're pumping a lot of rubbish through schools

now to kids. Not that it hasn't filtered through to private schools

either, you've got to be very wary, but at least it

is somewhat different. We feel like our children are getting a better education by

going to private school. But back

to traveling, I just don't feel the need to travel, because we've

made our home, our sanctuary. And I sat with

my wife the other day, and we were sitting in bed, and I was like, there's no other place I'd rather

be. Just right here, just sitting with my wife, watching the

TV, just chilling. Even

the thought of having to be somewhere else really just,

I don't know, just gave me the shivers of

just thinking about it. I just don't want to be there. And

I'm not sure if this is because of my financial position

now or if it's due to my age. Maybe you can tell me if you

guys are 45 and you're feeling the same thing, let

me know. And that is that I just don't go places. I

just choose not to do things anymore. I just don't want to

go out. If I get invited

to concerts or things like that, I just don't want to do that. So I

feel like I've either changed whether it's because of my finances

or because of my age that I just choose not to

do certain things because I just don't want to. I don't feel the pressure to

go and please others by doing certain things. One of the things

that's definitely beneficial about becoming a multi-millionaire

and having all this money is personal development. I've

been able to reinvest A lot of money, and I would say

in the vicinity of at least six figures, which

when you think about it, six figures now seems minimal compared to

the profits. But, you know, six figures is still a large sum

of money. And I've been able to put that money into personal development

so I can continue to educate myself on certain things. As

you know, I started off doing the Amazon training. That was at least 30 grand in

that. I went into Facebook marketing. I've done

training in crypto, crypto training. That was like 20 grand for

a year. I've done buying online

businesses, a lot of training and that. There's a whole host of things. All of

it I can't even remember. But it's absolutely essential if

you do get to the position where you're making good

money, you should definitely reinvest that money into

personal development. And that could be through mentoring, coaching or

training. Of course, that's something that I do. I actually help people who

are either new to the Amazon marketplace or

some of my clients are actually inventors. They've

already got existing products that are not quite to market and

I find this quite interesting because a lot of these guys, they come

up with an amazing product but then they

sort of, they go through all the product research development, they pretty much get

it ready and then it's like, oh, we now need to get this to market.

How do we do that? They sort of forget. And in fact, once you

get it to market, that's when the work starts. Yeah, that is when the

work starts. So the good news is they've come to me and I helped them

get the product to market so it can make sales. And ultimately

with my existing clients, what we do is

we start off in one marketplace. Because one

of my clients, his brother said to me, how come we're only starting in

Australia? Why don't we just start globally and just sell it across

the world like straight away? And I said, has your brother

actually launched products into the market before? Oh, no, he hasn't. I

said, that's why. You can't just go and launch

it globally unless you've got

like hundreds of millions of dollars because this product is going to be absolutely massive.

And of course, he doesn't have hundreds of millions. So we've got to start off in a marketplace. Now,

aside from the money, just on a side note, You

want to start in a marketplace because you want to

test the processes, iron out the wrinkles of getting

it into the fulfillment center, doing your Facebook, Google

ads, TikTok ads, getting all that ironed out, making sure that the website

is optimized so that it can actually convert to sales. Yeah.

Now, if you just blast that all across the world and you're learning on

the go, well, that's going to cost you freaking fortune, right? But if you can

just do it slowly and carefully and methodically in

one marketplace, get it all dialed in, guess what? It's

just rinse and repeat. You just take that exact formula because you know exactly what

you're doing, and then you take it from Australia, put it into the US, put

it into the UK, right? And I would still do one territory

at a time and that is the best way to roll it out. One

of the other things you can do with that, even if you don't have lots of money, but if you work

for yourself, which is what of course I do, is I

don't have to request time off or anything. So even

those really special occasions, like I want to go to school to see my daughters perform

on stage or In recent years, when

my daughter was being born, I didn't have to go and

put in a form and request time off. I

just went and did it, right? Went down to the hospital, spent

time with my wife and my other daughter for

the birth of my youngest daughter. And it was just such a

special time. And I just think about other people who You

just don't have that luxury. Just these really pivotal times

where it really matters. It really matters in

your life, where you could spend time with the birth of your child.

What an amazing experience. And so those are the things that

really matter to me. I know I talk about, in

the past, I've talked about the material things. Funny,

you actually get to this point, though, where you've accumulated all

these material things, you've worked really hard, and I'm

sort of going through this phase right now where I sort of feel like I'm switching, actually,

to having less things on my plate. Because,

just as an example, I've got this car collection, and

the story behind the car collection is I have this Subaru WRX

STI car collection. And look, it's freaking awesome. It's

like a childhood dream, including a 22B,

if you know what that is. It's like a $400,000 Subaru. And

I've just always wanted one. And a 1998 model,

mind you. 1998 Subaru for 400 grand. And they even sell for,

there's one that sold recently for like a million dollars. But

it was very special. Now, I've accumulated these

cars. I bought this commercial property. I decked out

the commercial property. It's like a freaking showroom now. And if you

go onto my Instagram and hunt around, you'll probably see some of the photos there.

And it's just one of the things I just love. But the other day, I

was just getting thinking, oh, god, I've got all these things to do now. Now,

this is a bit of a first world problem, of course. But I've got those

regos and maintenances and all that sort of stuff on the cars. Do

I really need all these cars now? Maybe if I just get rid of the cars, I just don't

have this extra layer of things to worry about. And

I go through these phases, too, of just getting rid of things, just

off the plate. And I'm sure there's a movement right now. I don't know if

it's called decluttering or something like that, just

a minimalist life. No, because God,

in case you don't know, I'm a sucker for

collecting not just cars, I've got like CD

collection, record, like 12-inch record collection. Not

that I collect sneakers, but I just happen to have a shitload of sneakers. Jackets,

just stuff, you know, and it really does, it's just

a lot of stuff everywhere. And, you know, do I really need all that stuff

though? Not really. I just, I could just, I

could honestly do without it. BMX bikes is another one of

my hobbies. I literally just bought a BMX bike yesterday. A

crisp, a crisp, um, a

pro frame and forks made in Australia from 1985. I've ever, I'm

like, you know, I just gotta have one. put up on the shelf, just

take up more dust. But I just love looking at them and just having things.

But do I really need them? Not really. And so

let's see what happens over the next few years if I actually end up just getting rid of everything

and just having my house, my family, and I think maybe

just focusing on Bitcoin. Bitcoin might be the new

thing that I just completely focus on accumulating and

get rid of every other material possession. Now, actually, if you're interested

in crypto, I just did a video just recently about the

do's and don'ts of crypto. So if you're a beginner into crypto,

I now actually hold multiple seven figures of

crypto, Bitcoin and crypto. So if you want to

check out that video, go back into the list of

videos. in my channel and you'll see one about cryptocurrency,

the do's and don'ts. Because if you're a beginner, I've got some little nuggets

that I'm sure you're going to be interested in. It's particularly around how

not to lose money when it comes to investing in

cryptocurrency. One of the other things you get to do with having lots

of money at your disposal is things that you've always wanted

to do and things that I've always wanted to do is actually give money

to things and causes that I

care about. Charities. I can just think in recent

time, there's the Smith

family. There's like actually just even yesterday, me

and my daughters adopted some koalas, right?

Donating money to those in Indonesia, actually

those in Indonesia who need eye surgery through particular charities. And

I'm not talking like $10 here and $10 there. I'm talking

like thousands and thousands of dollars that you can donate. Why?

Because you can. And those are the things I think in

life also matter as part of your contribution to

humanity. If you've got the resources to do it and it's not going

to affect your life, then I think you should do it. Now,

things that really can help you as well is the

resources that you can tap into when you've got

money. And I can tell you just even making this podcast

that you're watching right now, this takes money. Yeah, this

type of production does not come free. But this is something for

me that I enjoy. It's a challenge. It's

certainly outside my comfort zone. It's not something that I would normally

do. And so because I've got the money to do so, I can

invest it into another business, which

is in turn creating this whole production. And

they're doing a fantastic job. And so it enables me now

to reach more people because ultimately, Someone

said to me recently, if you didn't

have to do anything, because I've said to you

before, I'm still operating my

Amazon business. I still have those. I'm not

just sort of floundering around. But

if I didn't have the Amazon business, if I didn't have my restaurant,

what would I actually do and what would give me fulfillment? And I

truly believe that fulfillment comes from

assisting others. Because every day I see people

and I want them to have the same, if not more success

than what I've had in my life, because I know how

powerful it is. I know the greatness it could bring to them. And

so when I take on clients, all I'm

thinking about is how can I make

them succeed? What else can I do in my life to

make the journey in this Amazon e-com space

better? What better resources can I give them, right? And

look, funny enough, it's not even a lot of the time about

resources, it's actually about mindset. That

was one of the things I didn't really think about when I started taking on clients. I

just thought, oh, I'm going to give them these resources and give them the pathway to make

millions of dollars. But it was actually more than that. And

that's why I think you know, with my program,

I actually speak to. It's not just they're speaking to someone who's

employed by me. My private coaching clients

speak to me. I pick up the phone and call them. I

text them. Yeah. I'm following them up and saying,

hey, how is sales going? What more can we do? What are

the struggles we're having today? And it gets me thinking all

the time about how can I better deliver my

mentoring to them so they can see the best results possible

in the shortest amount of time. So ultimately, they

can too buy property for their parents or they can have

a car collection or they can, you know, drop their children

at school. Yeah? These are the types of things that I

want for everybody, not just material things, but of course the family things,

which is what matters the most, including the best health

you can possibly get. Now, although I've seen a great level

of success, there's always somebody who's done

better than you. Yeah, even right here on the Gold Coast, there's some

incredible success stories. And there's one thing that I

I believe in is celebrating their success. Don't

fall into the trap of hating on people who have

done better than you in business. Because,

look, if everything was stripped away, if everything just collapsed for

me tomorrow, I'm still the same person. There's

nothing really changed. I'm still going to be getting up every day, brushing my

teeth, and having a shower, and then just pushing forward in some new

business venture. I was the same person before

I had millions of dollars compared to really what I've got now with

millions of dollars. I'm the same person. And I just

really want to emphasize that if you see people

who have success and you want that success, applaud them.

And even just something simple, test yourself. If

you're watching this on YouTube, will

you actually press the thumbs up button? Will you

give it a like? Will you

give this video a like? Now, I

can tell you lots of people won't. Lots

of people won't, mainly because they just

don't want to support the person who's doing well. And

it's something that's really wrong within Australia. I

make it a point myself of actually not supporting the

people who have just done better than me in

business, but also the up and coming people. Because

there's nothing better that I love to see is just

anyone, young people, old people, someone giving it a go.

So when I'm flicking through Instagram or YouTube, I

always give them a like or a follow. Always,

yeah? Always a like, because I just

understand the hustle. I understand what they're going through. And it's

my very, very small way of saying, yes, I

support you in what you're doing, and I really wish

you all the best. And if I can just give you a like to help the

algorithm push you along that little bit more, then that's

what I do. So ask yourself right now, are you willing

to push the like button on this video? And if

you don't, ask yourself, is it something that's inside of

you that's holding you back because

you can't make yourself do it? I'm going to check the likes on

this video on an ongoing basis to see how it actually

does, because then we'll know. You get to this level, but then there's still

another level. for a long time, I just thought,

wow, if I become a multi-millionaire, I've made it, that's

it, done. But then once you get there, you

have a whole different level of appreciation

for where you are, because then you realize there's actually more

to the journey. And I'll

show you exactly what I mean, is that I

talk about getting out of the 9 to 5 matrix. You're

being controlled by people, whether it's the boss,

whether it's government, right? And then you move out

of that phase into being self-employed. And that would include

having an Amazon-based business, for example, right? You're now self-employed.

You are the boss. You make the decisions. But

then you realize, hey, I'm actually still in a

kind of a form of matrix. It's a different level of matrix.

But I can tell you there is no place I'd rather be

than in the self-employed matrix compared to the

nine to five matrix, right? I'm going to tell you just a little story

of, and this is probably one of the biggest things that

I can share with you right now, and this is of recent news, and this is during the

COVID period, right? Now, during that period, the

government and business was coming down on everybody to

go and get the jab. And guess what? I knew what

was going on, which has all been proven now to be completely incorrect.

And that was that the jab didn't really do anything, the

mask didn't do anything, and the six feet was completely made up, okay?

I didn't fall for any of that shit, right? And I was in the position

to reject the whole premise and say, I'm

not doing that. And not only did I not do it for myself, my

wife, my whole family just didn't play a part in that. And

that's because we were in the financial position that

we were in where we didn't have to get up and cross borders and go

to work and show a passport to get through certain things to

say we had a jab. We just did not participate in that. And

at the time, I was Look, I

was really pissed off to be honest. I was pissed off with governments from

all levels who were just pushing this crap down

people's throat. You could see it a mile away that it was just rubbish, because

I don't want to get down the rabbit hole here, but when they were

closing borders and somehow that was magically going to, you know, fix things

when they were making people stay in their homes, but you could have a football game.

Yeah, the stadium was fine, but you had to stay home. Just crap. right?

Shutting down all the health food stores, the gyms, right?

To keep all those closed, but you can keep the fast food joints open.

It's like you couldn't even make it up. It was so ridiculous.

So the main reason why you want to have millions of dollars in

the bank is so you can stand up against the big

hand of government trying to reach down on you and tell

you what to do, particularly in situations like that, where you

cannot have the medical freedom to do what's right for you and your family.

Thanks for tuning into Amazon Ecom Secrets. If

you enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcasts and Spotify, and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks