1 00:00:00,120 --> 00:00:00,780 In this video. 2 00:00:00,780 --> 00:00:04,740 I'm gonna show you the fastest way to start a coaching business online in 2023. 3 00:00:10,620 --> 00:00:13,440 Whether you're a business life or relationship coach, or any other form 4 00:00:13,440 --> 00:00:15,240 of coaching, the key steps are similar. 5 00:00:17,840 --> 00:00:20,990 Hi, I'm David Zicki, and you're about to learn how to grow from struggling 6 00:00:20,990 --> 00:00:25,070 solopreneur to successful virtual CEO of your own expert business. 7 00:00:25,910 --> 00:00:28,670 Your knowledge and skills can change lives and make the world a better place. 8 00:00:28,940 --> 00:00:32,090 Are you ready to hit the accelerator to scale your results and impact and it's 9 00:00:32,095 --> 00:00:33,590 time to build your expert business? 10 00:00:41,489 --> 00:00:44,069 ​One of the biggest mistakes people make when trying to build or launch their 11 00:00:44,069 --> 00:00:47,549 coaching business is thinking they need to learn and do everything themselves to 12 00:00:47,554 --> 00:00:49,199 get it all perfect before they launch. 13 00:00:49,229 --> 00:00:51,449 The problem is that starting a coaching business, gaining your 14 00:00:51,454 --> 00:00:54,239 first clients and getting to sustainable growth is, difficult. 15 00:00:54,499 --> 00:00:56,539 There's a lot of technology and tools required. 16 00:00:56,539 --> 00:00:58,759 There are new skills like marketing and sales required. 17 00:00:58,789 --> 00:01:02,089 Developing your own unique coaching methods and systems are also required. 18 00:01:02,149 --> 00:01:03,679 All of those and more need to be done. 19 00:01:03,799 --> 00:01:07,669 But each can lead into what I call the DIY trap quicksand that bogs you down 20 00:01:07,669 --> 00:01:09,079 and slows your progress to a halt. 21 00:01:09,109 --> 00:01:11,989 Here's an example of how many coaches get stuck in the DIY trap. 22 00:01:12,019 --> 00:01:14,119 You discover a critical element in your business needs. 23 00:01:14,119 --> 00:01:15,289 Let's say a sales funnel. 24 00:01:15,319 --> 00:01:17,329 In the beginning, you probably don't know anything about sales 25 00:01:17,329 --> 00:01:18,559 funnels, but you know you need one. 26 00:01:18,589 --> 00:01:21,049 So you start reading and buying courses to learn all about sales. 27 00:01:21,274 --> 00:01:24,304 As soon as you do that, you get bombarded with ads all about the must 28 00:01:24,304 --> 00:01:27,904 have tools for sales funnels, or the gurus selling their $2,000 courses 29 00:01:27,904 --> 00:01:29,164 about how to build sales funnels. 30 00:01:29,224 --> 00:01:31,084 They seem like they have all the answers and secrets. 31 00:01:31,114 --> 00:01:33,004 So you buy some tools and courses and dive in. 32 00:01:33,034 --> 00:01:35,854 Then you start to see that for each thing you learn, there's a dozen others, 33 00:01:35,854 --> 00:01:37,564 one layer deeper that seem important. 34 00:01:37,624 --> 00:01:40,034 Take the simplest example, a button on your funnel page. 35 00:01:40,414 --> 00:01:41,194 How big should it be? 36 00:01:41,254 --> 00:01:42,904 What color is the best to grab attention? 37 00:01:42,964 --> 00:01:44,044 Should the button have motion? 38 00:01:44,074 --> 00:01:45,154 Where should it lead when clicked? 39 00:01:45,184 --> 00:01:47,074 How do you track when it's clicked to see if it's working? 40 00:01:47,224 --> 00:01:49,534 How do you track it in Facebook or Google or other places to 41 00:01:49,534 --> 00:01:50,464 see if your ads are working? 42 00:01:50,529 --> 00:01:53,649 Maybe it's time to buy some specific courses on conversions and tracking, 43 00:01:53,649 --> 00:01:54,789 because that sounds important. 44 00:01:54,879 --> 00:01:57,879 Do you feel yourself sinking into the quicksand of the DIY trap. 45 00:01:57,969 --> 00:01:59,769 Over your first funnel in a simple button? 46 00:01:59,799 --> 00:02:02,019 As I paint that picture, I feel the pain myself. 47 00:02:02,019 --> 00:02:04,509 For my first several years trying to build my online business, I 48 00:02:04,509 --> 00:02:06,039 was stuck in the DIY trap too. 49 00:02:06,069 --> 00:02:08,919 Imagine that button example repeated across dozens and dozens 50 00:02:08,924 --> 00:02:10,509 of areas, months and years of time. 51 00:02:10,509 --> 00:02:13,929 Invested tens of thousands of dollars spent and no real revenue to show for. 52 00:02:13,959 --> 00:02:16,749 Inspired by one of the all-time classic episodes of Seinfeld 53 00:02:16,779 --> 00:02:19,629 where Jerry tells George, if every instinct you have is wrong. 54 00:02:19,724 --> 00:02:21,344 Then the opposite would have to be right. 55 00:02:21,404 --> 00:02:23,834 I completely changed my approach and that's when my business 56 00:02:23,834 --> 00:02:24,734 finally started to grow. 57 00:02:24,824 --> 00:02:27,164 Three key changes made all the difference for building and 58 00:02:27,164 --> 00:02:28,424 scaling a coaching business. 59 00:02:28,454 --> 00:02:29,564 But sure to stay until the end. 60 00:02:29,594 --> 00:02:32,744 The last tip will show you the fastest way to get your coaching business launched. 61 00:02:32,864 --> 00:02:34,524 Not in years or months, but within days. 62 00:02:34,944 --> 00:02:37,524 The first shift is to launch before you build anything. 63 00:02:37,554 --> 00:02:38,664 It seems counterintuitive. 64 00:02:38,664 --> 00:02:41,634 We all want everything to be done and perfect before we start marketing 65 00:02:41,634 --> 00:02:44,244 our business, but that's the biggest mistake new coaches can make. 66 00:02:44,304 --> 00:02:46,794 It's the mistake I made over the course of several years. 67 00:02:46,854 --> 00:02:49,314 When you make that mistake, you spend months or years working, 68 00:02:49,374 --> 00:02:51,934 building, preparing, but never getting feedback or revenue. 69 00:02:52,374 --> 00:02:55,314 The longer you wait to launch, the more likely it becomes that you're building 70 00:02:55,314 --> 00:02:56,784 something your audience doesn't want. 71 00:02:56,814 --> 00:03:00,054 Instead, you wanna define your offer or solution at a high level and launch 72 00:03:00,054 --> 00:03:03,054 your business as soon as possible by pre-selling your solutions while 73 00:03:03,054 --> 00:03:04,284 you build the rest of your business. 74 00:03:04,324 --> 00:03:06,604 In fact, one of our offers is how to launch your coaching 75 00:03:06,604 --> 00:03:08,914 business in 24 hours for $12. 76 00:03:08,974 --> 00:03:12,814 Yes, it's possible to launch a coaching business in 24 hours for only 12 bucks. 77 00:03:12,874 --> 00:03:15,244 In the corporate world, this is called a minimum viable product. 78 00:03:15,274 --> 00:03:18,304 It keeps you out of the DIY trap by giving yourself a deadline that helps 79 00:03:18,304 --> 00:03:21,484 you put things in context, like forget about spending eight hours on the design 80 00:03:21,484 --> 00:03:24,274 of a button gets you in the market so you can test, learn, and improve. 81 00:03:24,334 --> 00:03:26,224 You have to launch and learn, and the more you. 82 00:03:26,684 --> 00:03:27,524 The more you earn. 83 00:03:27,674 --> 00:03:29,864 You don't wanna wait to launch until everything is perfect. 84 00:03:30,014 --> 00:03:33,614 You need to launch now, so you learn from your market what would make it perfect. 85 00:03:33,674 --> 00:03:36,434 The next shift is also related to speed, and that's rapid 86 00:03:36,434 --> 00:03:38,054 iteration, assuming you launched. 87 00:03:38,054 --> 00:03:41,024 As you begin to think about version one of your business that comes after 88 00:03:41,024 --> 00:03:43,694 your minimum viable product, it's imperative that you not fall back 89 00:03:43,694 --> 00:03:46,724 into the perfection trap and start spending once or years on version one. 90 00:03:46,784 --> 00:03:50,684 I worked at Microsoft for 17 years and was well known and joked about the version one 91 00:03:50,924 --> 00:03:52,844 or two of everything we ever built sucked. 92 00:03:52,904 --> 00:03:54,884 And it wasn't until version three that it was good. 93 00:03:54,919 --> 00:03:57,799 The problem was each version took three or four years to build the first 94 00:03:57,799 --> 00:03:59,689 version of Windows shipped in 1985. 95 00:03:59,719 --> 00:04:03,349 It wasn't until 1995 and Windows 95, 10 years later, that one 96 00:04:03,354 --> 00:04:04,579 was commercially successful. 97 00:04:04,609 --> 00:04:07,309 The pattern continued for another 10 years until the company finally 98 00:04:07,309 --> 00:04:11,209 shifted to a more agile development process with more frequent releases. 99 00:04:11,269 --> 00:04:13,559 These days, instead of releasing things once every few years, 100 00:04:13,719 --> 00:04:15,629 releases occur weekly and a month. 101 00:04:15,879 --> 00:04:18,229 There's continuous improvement and rapid releases. 102 00:04:18,259 --> 00:04:21,679 One of the key markers of success today in business is how quickly you can learn 103 00:04:21,679 --> 00:04:23,119 and improve your products and marketing. 104 00:04:23,119 --> 00:04:26,029 In our program, we target getting version one of your coaching business 105 00:04:26,059 --> 00:04:27,769 built within 90 days of your MVP. 106 00:04:27,829 --> 00:04:30,439 As you're talking about in pre-selling or even selling your coaching 107 00:04:30,439 --> 00:04:32,209 services from your MVP business. 108 00:04:32,239 --> 00:04:34,179 You'll be getting feedback that you can plug into version one. 109 00:04:34,179 --> 00:04:36,859 Things like which headlines and messaging attract your ideal 110 00:04:36,859 --> 00:04:38,269 customer, which types of content. 111 00:04:38,329 --> 00:04:40,789 As you chat with them, you'll learn about their specific challenges 112 00:04:40,849 --> 00:04:41,839 that your coaching needs to. 113 00:04:42,214 --> 00:04:44,104 You would be building the first version of your sales 114 00:04:44,104 --> 00:04:45,814 funnels pillar, content and ads. 115 00:04:45,964 --> 00:04:48,844 Instead of guessing what might work, you'll have real data to leverage. 116 00:04:48,874 --> 00:04:51,274 At this point, you've launched your MVP and now launched version 117 00:04:51,279 --> 00:04:52,534 one of your coaching business. 118 00:04:52,564 --> 00:04:54,604 The final shift to getting your coaching business launched in 119 00:04:54,609 --> 00:04:56,674 2023 is also related to speed. 120 00:04:56,704 --> 00:04:59,434 As mentioned, your MVP business can be launched in 24 hours. 121 00:04:59,494 --> 00:05:01,494 The version one takes some time and a wider range of skills. 122 00:05:01,494 --> 00:05:04,954 Then as you move to version two and version three, even more are required. 123 00:05:05,269 --> 00:05:07,849 The mistake most coaches make is they believe they need or have 124 00:05:07,849 --> 00:05:08,989 to do everything themselves. 125 00:05:09,019 --> 00:05:11,809 The problem is we all only have 168 hours in any week. 126 00:05:11,869 --> 00:05:13,759 I don't know about you, but I like to sleep and I also like 127 00:05:13,759 --> 00:05:14,809 to spend time with my family. 128 00:05:14,839 --> 00:05:17,719 Maybe have 80 hours a week if you really push it, which I don't recommend. 129 00:05:17,749 --> 00:05:20,209 Maybe you also have a day job, so you're down to 20 or 30 hours a 130 00:05:20,214 --> 00:05:21,289 week for your coaching business. 131 00:05:21,319 --> 00:05:22,909 To build, learn, and improve quick enough. 132 00:05:22,999 --> 00:05:23,540 You're gonna need help. 133 00:05:23,569 --> 00:05:26,449 You can't iterate quickly if you have to spend time learning how to 134 00:05:26,449 --> 00:05:29,629 do everything yourself, and then only hitting the quality level of a beginner. 135 00:05:29,759 --> 00:05:32,514 I see this all the time, like people taking a $2,000 Facebook 136 00:05:32,514 --> 00:05:34,914 ads course and for some reason, assuming their ads will be good. 137 00:05:35,034 --> 00:05:38,154 That would be like me taking a course on heart surgery and doing surgery on 138 00:05:38,154 --> 00:05:39,774 a patient and expecting good outcomes. 139 00:05:39,804 --> 00:05:42,654 When you do that, you lose time learning and you lose quality since 140 00:05:42,654 --> 00:05:45,534 you're a novice and you also lose money because your ads don't perform. 141 00:05:45,534 --> 00:05:48,554 Then imagine repeating this in other areas like tech funnels, email and marketing. 142 00:05:48,554 --> 00:05:51,864 So the final shift to build a coaching business in 2023 is to 143 00:05:51,864 --> 00:05:53,384 delegate, so you can accelerate. 144 00:05:53,409 --> 00:05:56,019 You've probably heard about or maybe even hired virtual assistants. 145 00:05:56,049 --> 00:05:58,239 But there is another option most people don't know exists, 146 00:05:58,239 --> 00:05:59,559 and that's a fractional team. 147 00:05:59,559 --> 00:06:02,469 A fractional team is better in every way instead of trying to find a 148 00:06:02,474 --> 00:06:05,859 unicorn VA that knows everything and putting all your eggs in one basket. 149 00:06:05,889 --> 00:06:08,559 A fractional team is a set of people each with specific areas 150 00:06:08,559 --> 00:06:09,939 of expertise working for you. 151 00:06:09,944 --> 00:06:12,789 Part-time team is managed by an integrator or online business 152 00:06:12,789 --> 00:06:14,379 manager who's your second in command. 153 00:06:14,409 --> 00:06:17,409 Imagine having access to a team of experts in tech design 154 00:06:17,409 --> 00:06:18,939 and editing copywriting ads. 155 00:06:19,309 --> 00:06:21,949 Since the team is managed by an integrator, you don't get bogged 156 00:06:21,949 --> 00:06:23,839 down in managing tasks and projects. 157 00:06:23,839 --> 00:06:26,389 You set objectives and outcomes, and the team does the rest. 158 00:06:26,419 --> 00:06:30,139 In our flagship done for you program, this is exactly what we provide and people are 159 00:06:30,139 --> 00:06:31,759 usually shocked to see how much we do. 160 00:06:31,939 --> 00:06:34,909 And the fact that it can cost less than a single, full-time virtual assistant. 161 00:06:34,939 --> 00:06:37,729 The fractional team enables you to delegate so you can accelerate the 162 00:06:37,729 --> 00:06:38,899 growth of your coaching business. 163 00:06:38,899 --> 00:06:41,839 As an example, one of our clients, Rashida, we worked with her to 164 00:06:41,839 --> 00:06:44,859 help launch her MVP and version one of her coaching business. 165 00:06:45,049 --> 00:06:46,149 Within just a few weeks. 166 00:06:46,179 --> 00:06:49,299 If you follow these steps, launch, iterate, and delegate. 167 00:06:49,329 --> 00:06:50,469 With a focus on speed. 168 00:06:50,649 --> 00:06:53,079 You can launch your coaching business in a day and get on the 169 00:06:53,079 --> 00:06:56,409 path to scale to six or even seven figures of revenue within a year. 170 00:06:56,439 --> 00:06:58,029 With another one of our clients today. 171 00:06:58,179 --> 00:07:01,359 We were able to help her hit six figures in revenue in the first 12 months. 172 00:07:01,389 --> 00:07:02,769 The first step is launching to help. 173 00:07:02,769 --> 00:07:05,369 We've put together a super fast step-by-step program called Launch 174 00:07:05,369 --> 00:07:08,309 in 24 Hours, which we're offering for a ridiculously low price, 175 00:07:08,309 --> 00:07:09,659 basically our cost to deliver. 176 00:07:09,689 --> 00:07:11,459 Click the link below this video to check it out. 177 00:07:11,459 --> 00:07:13,349 You could be up and running by the end of tomorrow.