I'm excited to see how this evolves over time, uh, because if there's one thing that has been frequently put on this whiteboard, erased, put on this whiteboard, you erased, put on this whiteboard again. Uh, with it being the thing that's gonna happen and it's gonna be the long-term play for the brand is exactly that. It's, uh, the brand strategy now. It's something that I don't want to use the word changes all the time, but something that evolves as I get more information. And this past week I had a one-on-one call with Adley Kinsman, who is the CEO of ish. She just hit a million followers on Instagram on her personal page, but they get billions of views every single month. And I invested in a one-on-one coaching call with her and it helped shape my mind, uh, a bit more as to what I should be doing, especially with my short form content. So today I'm just gonna go over my current thoughts and State of the Union for. Short form. So Instagram, TikTok, YouTube, and then I'll also be doing Facebook and Snapchat as well. But like I didn't really feel like drawing those logos right here as well as long form YouTube, LinkedIn, and podcast as to what I'm planning on doing with these and setting very realistic expectations. Because I think the reason why the strategy changes so much, 'cause you just set these like crazy inputs for yourself while like if I'm being real, like it takes a lot to run a done for you content agency at least. From my perspective and my knowledge right now, like it's hard to run a business and grow, uh, a, a solid brand that you're proud of and stay consistent with it at the same time. So I'm detaching more and more, uh, from the outcome of the videos and just wanting to put more into the videos and just like make sure that I'm actually staying consistent with the documentation. So I've been pretty erratic with it as I think, uh, most of us have, except for a couple people who are, uh, extremely consistent, which I respect and admire. Um, but without further ado, I want to jump into what my current brand strategy is, uh, from June onwards, uh, because the rest of this month is pretty much shot, uh, we'll be traveling to Meine on Monday, and then sa Paulo on Thursday. Then I've got a wedding that weekend once I come back. And then we'll be headed back home to Phoenix at the beginning of June where we'll start to execute this plan. So, as. Some of us know, uh, we've grown from 900 followers to 75,000 followers on Instagram over the last three months. So we want to continue the rapid growth without taking like a 180 turn because I want to get a bit more aligned in my viral social media content with my business so that it could potentially lead, uh, to more deals. I mean, we run a social media growth and content agency, so even if we don't land deals directly off the Instagram, there is benefit to me having a big. Instagram account to just like prove that I actually know what I'm talking about. Because you see, if there's one type of video that pisses me off so much is the videos that have 10 likes on them. And it's someone saying, if you wanna go viral on Instagram, use these three hooks like dog. If you have 10 likes on the on the video, and it's not a bad thing to have 10 lives. Don't get me wrong. It's really not a bad thing to have 10 lives, like that's 10 people that like the video, but don't get 10 lives on a video. You talk about going viral. Do we wanna go viral? Okay. How about you go viral then? Sort of thought. So I want to continue with the rapid growth on social media as mainly 'cause I like, that's why I wanna keep the Professor Danny Page and keep the entertainment content going. 'cause it's a constant reminder and confidence booster for myself. Like I've been so much more confident on sales calls and I've closed, I think I've closed at a hundred percent rate since I got to 50 k. Yeah. Yeah. No, nobody has not closed. I mean, there's deals that I've passed on, like there have been people I've drawn on the phone and say, Hey, this is not a good fit. But in terms of offer presented, we have a hundred percent close rate. Granted, it's like four people. It is four people that I've closed at a hundred percent rate on the phone since I got to 50 can Instagram. So I want to continue this growth. Obviously for the case study and testimonial of myself, but mainly for my own self-confidence, uh, when I get on camera and talk about stuff like this. And also for, uh, my clients, because if I'm staying consistent and I'm trying to go viral, I'll be serving my clients at the highest levels. So I wanna continue the rapid growth with wide top of funnel content. So continue to doing like the entertainment style stuff, but it's a bit more aligned, uh, with what I'm doing and what I want to do. So instead of just like. Going out to Walmart and saying like, here's the best time to shop at Walmart. Maybe even saying like, Hey, Walmart does this and trick me on Black Friday. I'm talking here with a Walmart manager and being able to tell a story a little bit better, as well as mixing in more middle of funnel content with entertainment. I saw a really good video, actually Adly showed it to me where this guy he walks, he's walking down the street and he does like a fake wallet drop prank, and he drops his wallet. And then the dude comes running up behind him, picks up the wall, looks at the guy, and then starts running away. And then the guy goes, whoa, whoa. It's a prank. He chases him and then he like runs into his restaurant and he goes, I'm gonna make this guy go viral in 24 hours. And I was like, wow, what a great video that is. Because he started really, really wide with the top of funnel and then he niched it down. At the end of the end of the minute long video was like, I got a free ebook in my bio. I was like, wow, what a video that was. That was incredible. You got a ton of comments. Asking for his ebook. So I wanna mix in more middle of funnel content and we're gonna like really dial in on the buckets, which is why it's really important to write the plan down because you could think they have a really dialed in plan up here, but it's really not that dialed. Odds are, because if you get it onto the paper, odds are that you're gonna start, you know, spit balling and you, oh, it might be this. Maybe this is just kind of like throwing shit out there and hoping that it sticks. So I'm gonna dial in my buckets for short form. And on Instagram in particular, and the Professor Danny ones, I wanna start to establish a less nerdy brand because if you go to Professor Danny right now, I mean today's May 16th, I think, towards, yeah, May 16th, 2025. And if you go to Professor Danny Page, as of right now, it's a really nerdy photo of me with a suit, glasses, and a white background. And every single person that I've met since I had this Instagram page in person, after they saw my Instagram has said. You are absolutely nothing where I thought you were gonna be like you, you are not like what I thought you were gonna be like at all. So I wanna have a more aligned brand with myself, so establish a less nerdy brand without losing the current audience that knows me as this character, because that's what it is. So I want to kind of like shift over, still go wide with the content, but also be able to, you know, bake my own personality, my own self into the, into the page a little bit more. So I'm not building this character that then gets 2 million followers. And I think everyone knows this character, but not. Me and every time I go, I have to be this persona, which I think is the worst reality you could live in. So I'm starting to pivot a bit more. It's like more of a, more of like this as opposed to like this. And you just kind of like juke the audience out and like everyone hates you where you're kind of like, Hey guys, like this is what we're doing. And you go like a, a sun, a, a sunrise and a sunset as opposed to like a lights on, lights off kind of thing. And my goal Instagram is 250,000 followers by the end of the year, which I think is totally doable with the momentum that we have right now. Tiktoks gonna fall the same exact strategy. YouTube shorts are gonna fall the same exact strategy, but YouTube longs on this page. I'm gonna be trying my hand at entertaining longs. Like, for example, I did a video like running a marathon with no training. That was like the perfect combo, in my opinion, of like vlog real life to like challenge nice, uh, entertaining video. So I'm gonna do more stuff like that on this Professor Danny Entertainment page to really grow that. But that is my Instagram, TikTok, YouTube shorts strategy that I'm gonna be running for myself. Uh, and you guys like, I, I really want to emphasize like, at least on this channel in particular, as we get to know each other. Please. Like when I'm saying stuff about growing, like watch what I'm doing on these pages. Like I wanna be the biggest example of what I talk about. Instead of being one of those people who says, Hey, here's how to go viral, and it's never gone viral. It's like, it's like if I was fat and I was like, you should not eat that. You should do this at the gym. And like you're, if I was fat and talking to someone fit, I'd be like, oh, you shouldn't do that. You should do this in the gym. You should eat this and you should do that exercise. Like dog, you're fat. So that's just my thoughts on that. So I'm gonna keep congruence with myself by continuing to grow the Instagram account. And then on this page, my main question on YouTube right now, because I'm, I'm obviously gonna have two YouTube channels, this one and then the Professor Danny Page. But the second, uh, page that I could build on top of the second page would be, the third page would be teaching what I'm learning about social media. I think this video is really like a crossover between like personal documentation and teaching what I'm learning about social media. 'cause this is really just like raw, uh, what I'm learning in live time. So I'm not sure if I want to go for like a third channel that just teaches social media and I put more into the edits. I put more into the thumbnails, like potentially try to grow that channel and then close high ticket deals off of there. Or do I just mix those in with this channel right here? Um. I'm not quite sure. So that's my biggest question right here is, is it one or two channels? Because this is gonna be really real and really raw and I'm, I'm already really enjoying making these videos because I feel no pressure to perform. I feel no pressure to make a good hook. I feel no pressure to say things a certain way to pace the video out. Good. 'cause I have, there's a time and place for that on stuff like this. I'll spend a lot of time writing scripts for myself and my clients. And on this I'm just gonna document and I actually had a really good conversation with CBT today on what'll be doing in terms of documenting. We'll have one-off videos like this where I'm just talking about strategy and what I'm doing, but Chad Bt told me today because I was asking, I was like, how do I document my life properly? He said, every day, 10 seconds at the beginning of the day, what you're gonna do, 10 seconds at the end of the day, what you did, and B roll of yourself throughout the day doing stuff, not like talking while you're doing, but like B roll, and then you can do voiceovers of stuff like that. So you guys will see me trying this in lifetime on this page as well as like a weekly recap. Uh, on my Sunday or whatever of like what happened throughout the week, uh, just so you have it all, uh, documented properly, which I was really stoked about because I was like, oh, nice. Uh, so that's gonna be happening on this page. And my goal, I have two goals here with this YouTube channel, this one right here. Number one is don't miss a week of documenting. So the journey is entirely there. And number two is, and, and we can say that we want to do this, but it's, it's hard when you think about it and it, that's not hard when you think about it. It's hard when you actually do it. And I've experienced this a couple times. Like one with the podcast when I had no viewers, I was like way more raw. And then when I got some viewers on, I was like, oh, well we think about what these people might think about me, and we do it subconsciously. So my second goal, and arguably the biggest one on this channel is just like, don't change the level of realness and rawness. If we start to gain some viewers. Like the first video I put on this channel, like. Got 23 views. I was like, what? There was like four comments. I got seven subscribers off it. I was like, bro, what? Like, why was like, I was like, not that I don't want it. I really appreciate it. The support was very good, but like it's now gonna be a challenge. I'm like thinking, okay, now I'm talking to people now. 'cause the first video I put out, I like wasn't talking to anyone. So the goal here is do not change the level of raw. If viewers start to accumulate, which I, I promise I'm detached and raw. Detached and raw. Those are the two key words for this channel right here. Lastly, we have LinkedIn and podcast. Podcast is just gonna be putting out good, uh, episodes until I'm ready to take it seriously, because I'm be honest, I'm not taking my podcast seriously right now. I'm posting, uh, recordings, like the audio recordings from the Zoom calls of my community calls, uh, when, when, when the community calls were going on. I'm taking the audio from those, doing an intro to those going on other people's podcasts. This may even end up being a podcast. Take the audio from that as well. Um, just so we can continue stacking episodes so that when I'm ready to take it seriously, it's like, okay, 120 episodes. Now you have a legit podcast. I have a bit of experience as to how it works, so just put out good content so I'm ready to take it seriously and in LinkedIn. I'm training a, a team member right now on, uh, I've like, I've bought 'em a couple courses to like go through and like learn LinkedIn 'cause I just don't have the time for it right now or the bandwidth. But I wanna be active on there. I want to grow my team and I wanna be doing it the right way. So there's some, some courses I'm taking right now while I'm not taking them. Uh, but I've invested into the courses for this particular team member as well as, uh, other team members that are gonna be taking that as well. Uh, and really just dialing in the strategy, dialing in the cadence and the content pillars on LinkedIn. And then I'm using it for outreach, uh, for Branch Sharks. Not right now though, because right now we're completely capped out at, uh, at clients. Right now I'm in, I put my ops hat on where I'm like, okay, we need to hire more editors. We need a, a much better, uh, we need a much better. We, we, we did upgrade the client experience, but we need a much better, like, operating system. We switched from frame. Google Drive, WhatsApp, uh, telegram over to Clickup is where everything is housed right now, and it's really starting to come along and I'm excited for it. And I'd imagine there'd be a bit of turbulence that's gonna ensue. Uh, but I already like the fact that everything's all in one centralized location. The team will get used to it. So I have my ops hat on right now. This is just what I'm thinking about in terms of brand strategy, uh, because I'm, I'm not gonna lie like this, it inspired me to make this video when I saw a couple comments on, uh. On the first video that I put out, just so that I can now be like, Hey, like this is the strategy that I'm running for this channel. This is the strategy I'm running for my entire brand. And, um, I hope you follow along, but if you don't want to, uh, don't. Uh, but I really appreciate anyone who's watching this, and I'm sure this will evolve over time. So be sure to stay tuned.