Welcome to Close it now, an H Vac sales training podcast with Sam Wakefield.

Here we'll build your reputation in residential H Vac sales to be the expert influencer in your market.

You'll get insight into the top minds in the industry as they share their skills and hacks to help you on your journey.

This podcast isn't just about selling more, it's about understanding your customers needs and building efficiencies behind the scenes so you can sell more but work less while being top of mind when people think H Vac.

Now let's get started with your host of the Close it now podcast.

This is Sam Wakefield.

Well, all right, welcome back to Close It Now.

Sam Wakefield here.

This is your hub for sales training.

Everything trades, you know, honestly just sales trading philosophy.

People that do cars, people that do irrigation, people that do alarms.

It doesn't matter what your level of communication is.

In every conversation something is being bought and something is being sold and the philosophies are universal.

So I am super excited today to introduce our guest that is going to be on this show.

I came across him recently.

This is part of the Profit Rocket Growth Summit speaker series.

This is, this is speaker number six in our long line of speakers.

I'm excited to be doing this to one be able to promote all of these amazing keynotes that you have the opportunity to see live in person and if you buy a VIP ticket to get to meet in person.

If you come to the event at September 27, 2829 of 2023, myself of course I will be a speaker on one of the sales panels as well.

But so this is going to be a sneak peek into that.

I'm excited to introduce you.

This person, when I came across him, you know he is, you know there he put a post up just a yesterday in fact that I want to read to you real quick that it really spoke to me and it really hit me like a ton of bricks.

It said controversial opinion.

You won't have to tell people you have core values every time you saw them if your actions proved it.

And I love that.

I absolutely love that.

It hit me hard and it made me self evaluate to, to really look inside and, and think wait a minute, am I living what I'm preaching?

Am I doing what I say I'm doing?

And so this person, man, he is by his own words he says I'm no guru, I'm no influencer, I'm no self proclaimed insert nickname.

He says he's a professional loser.

But I tell you what, he also Has Roi in his middle name.

Number number one is husband and father.

Number two.

We're all focused on getting 1% better daily.

He's the founder of the uncaged men's networking and Accountability Group, also ROI Marketing Firm.

Everyone, welcome to the show.

Mr. Zach.

ROI Williams.

Thanks for being on today, man.

Thanks, man.

That was an awesome intro.

Can you intro me at the event?

Hey, you got it, dude.

I love talk to Victor.

Let him, let him turn me into the MC for the event.

I'm down with that.

I love it.

I love it, man.

No, dude, I'm super happy to be here, super energetic to just be around like minded people, you know, get my message out.

Which really isn't a message, so to speak.

It's more of a, you know, attraction marketing.

I'm at a point in my life where you either want to be in it or you don't.

You know what I mean?

And so if this is an opportunity, kind of create a segue for people that, you know, are attracted to someone like myself because obviously I'm not everyone's cup of tea and I'm cool with that.

But I like keeping my circles tight.

So I appreciate you for having me, man.

It's an honor.

Absolutely.

Well, dude, so let us.

Let's start with, you know, kind of who you are, where your background is from.

For everybody that doesn't know who you are, maybe never seen your either the nk or never come across your marketing firm.

Give us like a quick highlight reel of your history, how you landed, where you are, and what I always love to ask also is a bit of a philosophy for your business and your life along.

Kind of weave that in there.

Yeah, absolutely, man.

I really appreciate that opportunity.

So rewind.

Seventeen years ago, I was just a kid that was going to art school, believe it or not, and happened to stumble across a an opportunity to start running marketing for a national chain of restaurants at the age of 19.

I took it and I, for lack of better terms, I blew that business up.

It was a lot of fun and I am very much so a the equivalent of it's not what you know, it's who you know.

Yes, I knew how to create assets for marketing, but I didn't know anything about marketing or at least theoretically, I had to teach myself everything.

And I started to fall in love with it.

I started to fall in love with building things.

Right?

Like even as a kid, I liked to build things.

Well, here I was, building things just happened to be processes and procedures for businesses that could take them to the Next level.

And I got addicted to it and took that and started running.

And again, you know, it's not what you know, it's who you know.

I had the, the expertise and the accolades, but I had people that put me in positions that allowed me to be able to get to where I am today.

So it's been a very, very massive blessing.

And I've honestly understood the power of relationships and what that equates to.

So fast forward 13 whole years.

So four years ago, I decided to step away from corporate America and introduce myself into the private sector.

And honestly, at the time, all I cared about was just making ends meet first and foremost.

He said it.

I'm a husband and I am a father.

And I was tired of trying, thinking about the life of living, watching my daughter grow up through a cell phone.

So at six weeks old, I walked away colt turkey and decided I was never going to go back and that they were my priority.

So my expectations was just to make ends meet.

Not to say that goals, but that was my priority was at home versus being out.

So I called in a lot of favors, a lot of IOUs over the previous 13 years.

I've done a lot of stuff and helped a lot of people hit certain thresholds and make a lot of money and did a lot of favors for people.

So it was my time and man our business.

We went on year one to do about $360,000 in business, which in a very, very interesting concept, as I walked away from corporate America, I was doing pretty good about making about $150,000 a year.

And in year one, that put about 147,000 into my pocket, which was a com a.

It showed me what my.

That, that I was right, that I made the right decision because, you know, I was not an entrepreneur at the time.

I was entrepreneur minded.

I knew enough about business to understand how much money I was making them and what small fraction they were paying me.

All right?

And not to say that it was all about money or anything like that, but I knew I had to get to a point in my life to buy back my time.

So with that being said, my relationships again, were massive for me, you know, in the private sector.

So I knew that there was something there.

And over the last four years, we've been building our business and we've doubled in growth year over year over year over year.

And over the last few months, you know, we experienced some massive, massive growing pains.

We had a lot of learning lessons, which is where the professional loser phrase kind of comes from.

I feel like, you know, through my entire experience over the last 17 years, I have experienced what most typical people would consider a loss.

But in my realm, what makes me a professional loser here is taking those quote unquote losses and turning them into lessons to make me a way more detrimental weapon, which is what I am today.

And I'm going to continue losing and I'm going to continue using those opportunities to make myself better.

I'm going to win along the way too.

And we've had massive wins, so I'm not discounting those.

But, you know, we, we went.

Experienced some of that, which caused me to do some real soul searching.

I. I looked at my wife at one point.

You know, just in the heat of all of this, just.

I mean, I'm not here to make excuses, but if it could go wrong, it did go wrong.

And there was one point I remember just looking at my wife, I'm like, am I the problem?

Like, am I a bad person?

Do I deserve this?

What's the common denominator here?

Right?

Yes.

Yes.

And so through all that, underwent a lot, and I'm talking a lot of soul searching, a lot of visualization, a lot of just sitting with myself and meditating.

And we ended up deciding to pull the trigger on starting uncaged, which I'm sure we'll unpack here shortly, which is my men's only accountability group.

It's cool to say things and it's cool to say you're gonna do things and you can say all the words.

You can say anything you want, but actually doing it is that differential.

And so I wanted to surround myself with men that thought like me, walked like me, talked like me, acted like me, had my same, you know, values and mission and, and just wanted to be better men.

And so not to exclude the ladies, but I knew I'm a very hyper aggressive person and I talk very aggressively and I knew that it was going to attract one person and probably piss some other people off.

Sure.

So I wanted to kind of stand on that and make that claim.

So anyways, we.

Through all this, like, soul searching, I found out that, like, personal development and motivation, inspiration and just truly seeing my friends win was where I wanted to be.

So that's when we went very hard and heavy and aggressive into uncage and building it into what it is today and launching not only the free group, but the VIP group.

And it's just been an incredible ride ever since, man.

So, yeah, dude, man, that's sick, dude.

I.

Well, and this podcast, there is no no holds barred.

There's a group of contractors.

There's nothing you can say that you don't have to censor anything if you don't feel like it.

So man, I love that story.

In fact, yesterday I had Sean Michael Crane, who's also going to be one of the speakers at the event on.

And one of the things we were talking about is.

So he was like, man, I never lose.

It's like when you adopt that mindset that you either win or you learn.

You know, you turn those, you know, those, those failures into those learning moments so you don't continually repeat that same cycle over and over.

And man, that's how with all the books we read is what fail fast.

How do we fail faster?

Because that's how we learn.

You can, you can.

Was it one hour in the, in the field?

As good as a month in the classroom?

Yep.

100 man.

No, it's, it's an interesting concept for sure.

And it kind of started as a joke, the whole professional loser thing.

I've got actually I, I wrote a book called One Foot in Front of the Other and it's basically about like those losses, right?

Like you experience these losses but then you have to learn what that lesson was and take it to allow you to become a better person.

And in the book I, I dive really deep into.

Had a horrific motorcycle wreck 10 years ago.

And I mean $1.2 million in medical bills.

I mean I was told I was never gonna walk again, told I was never going to be able to have kids.

I mean it was a, a pretty devastating situation.

Lost my house, lost my car, lost my two Harleys, lost a six figure paying job.

Like literally it's, you know, I don't want to get into the whole rags devastation.

Yeah, everyone's got that story.

And that's a big part about the book too is like everyone's got the story.

You know what I mean?

And, and that's why I wanted to surround myself with like minded men.

And it's funny because as I surround myself with men and I've gotten to understand that me telling the honest opinion and the honest approach and my honest like, like I honestly care about these guys.

Like you know, and, and it's funny to see how my, my opinions that the more honest I am, that the way it impacts them the most in the best way.

Even when it is something that probably some people would be scared to say.

I mean it's, it's funny.

You know, I was like face to face with a guy that was throwing Me, all these excuses about, you know, how he had, you know, been hooked on meth and, you know, ruined his entire family and this entire, entire thing.

And like, I'm standing face to face to him and like, most people would come up with some sort of a codling, you know, phrase for him.

And I was like.

And I was like, get the over it, bro.

Like, we.

Right, we've all got stories, dog.

And you know, obviously that's not to say that there aren't avenues to, to help people through situations like that.

Whether it's in that arena or any of the others that we face.

Anxiety, depression, you know, loss, the.

All the, all the things.

But again, honestly, at the end of the day.

And what's your experience, bro?

Like, we've all, We've all.

Everyone has a story.

It's what you do with that story that I think is what matters the most.

Oh, 100 agree.

That's.

That's so powerful.

The, the.

The realization that, you know, anything in the past is a memory, anything in the future's imagination.

All we have is this right now.

And to take those moments, this, the action step in the immediate is what we can actually take control of.

And man, it's.

That's so powerful.

I love it.

100, bro.

Yeah.

Good stuff.

Thank you, man.

It's just been.

It's just been an incredible opportunity to get to see people step into like, who they're supposed to be.

So I appreciate that.

Yeah, totally.

Oh, man.

So, yeah, so tell us a little bit more about the book that's your story from, from your wreck and then how you've overcome it.

Overcame the, the struggles and the journey through there.

And so that you wrote that recently.

Yeah.

So this book launched in April, you know, so a few months ago.

It took me about a year to write.

So it's not just the wreck.

The Wreck is a bit.

Is a massive part of it.

That's what I lead off with and that's where the title comes from.

So like I said, I wasn't.

I was told I was never going to walk again.

And so the premise behind it is, again, it's six lessons that I had to learn the hard way and some pretty devastating ones to, you know, the, the masses opinion, you know, not only the wreck, my previous wife had gotten pregnant by someone else and like led me to believe that the child was mine.

And I had no idea.

Like just a lot of stuff that just isn't necessarily fun but has led to be some of the best things that I've got because They've made me who I am today.

So it's six lessons in there.

And the title comes from, you know, when you were a child and you learned how to walk, like, you were not able to cognitively, like, explain what that experience is, versus me now having to relearn how to walk as an adult.

I can put my words together to explain what that process was.

And so I kind of walk through that and walk through how, like, everything in life is, like, learning how to walk and how to put one foot in front of the other.

So that's kind of where that book title comes from.

It's been a labor of love for over a year.

It's been on my mind for about a decade.

But it was a lot of fun, man.

I was very nervous about it because here I am, like, you know, I've got all eyes on me as being, like, this marketer.

And so I was like, who.

Who am I if I can't market my own product correctly?

Right.

You know, so there was definitely a lot of pressure, but I'm happy to say that we were able to go on.

We hit number one new release in 44 minutes.

We hit number 10 bestseller in three hours, number three bestseller in six hours, and then finally number one bestseller in 13 hours on launch day.

So congratulations.

That's massive.

Thank you.

Yeah, I know it was a lot of fun.

Maybe I need to work with you when I.

My book comes out here later this year.

Hey, dude, let's do it.

I.

You know, and it's funny, like, not.

Not to, like, have a plug or anything, but there was an.

We did that very, very, very much so in the public eye.

We told the whole story the entire time we did it.

And so much so that we've.

We've gone on to creating, you know, a training.

It's like 97 bucks, but it takes you through the whole process.

And then we also have, like, you know, opportunities to take it up a notch and, like, have my whole team do the whole thing.

But, like, it literally is that big of a deal because, in fact, I mean, can't name any names.

We're actually consulting a billionaire on this same process, too, because not only did we do all that, but we actually collected 95 of all the people that purchased us.

Names, phone numbers, emails, and shipping address, which Amazon does not actually give you.

So, like, you know, Amazon for, you know, I understand it from a business standpoint, but when you buy anything on Amazon, whoever the owner of the.

The shop or.

Or, you know, businesses, you get none of Your customer data, which for me, as a marketer, that data is worth millions to me, you know, So I had to come up with a creative way that, to my knowledge, has not been done before to where, if you bought this book, I have the opportunity to kind of reach out for.

Love it.

Well, we will definitely circle back to that.

That.

That opportunity here in just a little bit.

Would love to hear more about that.

Your $97 offer and then the updated.

The upgraded version of that on the book.

I'd love to dive back in a little bit because what I'm hearing from you, a lot of.

I guess the theme throughout, it has to do a lot with mindset.

So tell us about, you know, obviously being told you'll never walk again and all those kind of devastating news.

Tell us about your mindset journey and like, the decision point that you decided that, no, that's not going to be my life, I'm deciding to do something different.

And a little bit of that.

You know how that transpired there.

Yeah, absolutely.

So, man.

Yeah, I went to a dark place for a while, you know, and my whole life I've awkwardly been like, the kid that you put in the corner.

And, like, I'm gonna come out fighting or you put me up against a deadline and I'm gonna come out on top.

You know, it's just kind of always been that, like, underdog story just my whole life, you know, and this was the pinnacle of that for me to kind of understand what all my life had led up to.

To this point.

I mean, you know, I don't want to say I was suicidal by any means, but there is a very special thought process to say that I was at a point in my life in that hospital bed because I couldn't walk.

I didn't walk for over a year, and I was actually confined to a hospital bed for over nine months.

Yeah.

And the.

The.

The mind, the thought process of even if I wanted to, I couldn't.

Like, that is a very special type of hell to be in.

And again, man, I.

You're talking about nine months of just you and your thoughts.

Sure.

And I'll tell this story because this is a good mindset, and it's in the book.

I call it My Cardinal Story.

So as I was wrecked in Memphis, Tennessee, and where the hospital is there, it's like, right.

Most.

Like most hospitals, it's like right smack dab in the middle of the city.

And as I came out of the hospital, I was being wheeled out in my wheelchair, and most of us don't understand or think about it, but the sun has a feeling when it touches your skin.

Right.

Imagine if you had been sunburned and you walk out in the sun, it's going to burn.

You can feel it.

It's that just magnified.

Well, we have that all the time.

It's just not as intense, so we don't think about it.

Well, here I am, and like I said, nine months, I couldn't.

Or I was in a hospital bed, but I only spent about six weeks in the hospital.

But that still is six weeks from someone that was very, very active, very, very mobile.

To see in the same four walls for six weeks, no fresh air, no windows, no nothing.

And as I got rolled out from under the coping, the sun hit my legs and started to ride up my legs and hit my arms and started to ride up my arms.

And I could feel where the sun was touching based on it coming outside of the shadow.

And it was just a very weird feeling for me.

And because of that, I happened to look up.

And as I looked up, I could feel, like, the wind blowing on my face, like the hair on my arms and legs and skin and.

And head.

And I saw a red cardinal fly by.

And at the time I was ex.

I mean, I was experiencing sunlight touching my skin.

I was appreciating wind blowing the hairs on my arms.

Things that we all take for granted.

Yeah.

And I looked up and I saw a red cardinal.

And a thought process.

You know, these thought processes happen.

They're so long in the lessons that they give us, but in milliseconds, and I remember having a conversation with myself in just a.

A couple of seconds of being caught off guard that I was seeing a red cardinal.

And I.

They're just not common in Memphis, Tennessee.

So I think, or maybe I've just not ever slowed down enough to appreciate it.

Right.

Yeah.

And so it was at that moment that I really realized how much of my life I've taken for granted.

Mind you, I'm still in the thought process that I'm never gonna walk again.

So that's obviously like the.

The big kick is like, bro, you ain't ever gonna walk again.

You're never gonna have kids.

You know what I mean?

Right.

But then it was also this mindset shift of, man, I can feel the sun, I can feel the wind.

There's a cart, something as simple as a red cardinal, you know, and so, you know, that was one of the big ones there.

There was obviously still some.

Some mindset stuff to overcome, as, like I said, I went on to be confined to a hospital bed in my own home for about seven and a half months.

Yeah, and toss and turned with a lot of that.

But, you know, honestly, there was a few things that, you know, again, I unpack in the book in even more detail that through all that, through the motorcycle, I mean, pardon me, through the motorcycle wreck, through the divorce, through, like the quote unquote, losing of the child and all this, I was still having people hit my lawn, like, complaining about their, their mediocre ass life.

Right.

And complaining about the.

And I'm like, and so who I was, like, I, I internalized a lot of that.

Like, I didn't publicize it.

Now, my motorcycle wreck was a big deal.

It was all over the news and a bunch of stuff.

But, like, no one knew that I had gone through a.

It just, like, I just disappeared off the face of the earth, you know, like, no one knew that I went through a divorce.

No one that, you know, I had lost the kid or whatever.

So here these people are complaining to me.

And I was like, damn, dude, y' all really are selfish, aren't y'?

All?

But then I was like, well, they don't know.

And then, so there was a mindset shift where I was like, well, like, dude, I'm bitching to people.

I was like, who am I bitching to?

So I came up with a pretty hyper aggressive word, which is actually one of the titles of the chapters.

But I, I, I came up with a phrase that someone better than you has it worse.

So not to necessarily think I love it, that I'm better than anyone that was complaining to me, but literally, I've gone through a divorce and lost a kid, and I've got people, like, talking about they had broken up with their boyfriend or girlfriend.

I'm like, don't even understand.

And so now in perspective in my head, I'm like, you know, now hindsight, I'm like, damn, dude, I lost a toxic relationship.

Thank God.

God, you know, because if I hadn't lost that, I would not have the blessings I have today with Heather and Lottie.

But I was like, damn, who am I complaining to?

Like, maybe I'm bitching about losing someone that was clearly visibly bad for me to someone that just had to bury the love of their life.

Right?

Right.

Like, what?

Who am I complaining to?

So it allowed me to understand that, you know, unfortunately, no matter what, it could always be worse.

So.

Absolutely.

That's a few of the big ones that I love.

It, man, start.

So really start to Shift that mindset to more, much more of a gratitude for what we do have, not what we've lost type of mindset there then.

A hundred percent, bro.

Love it, man.

So I can.

Absolutely.

I'm starting to like, see these threads weave together through your life and through your journey just from getting to know you right now and hearing your story.

So tell us about how that has driven you forward into both business and then also is a great segue.

And just talk about the NCAGE Men's Accountability Group because I feel like that is, you know, maybe a really key tool that you built for yourself to, to, to really retain the mindset and to move it forward.

No, you're 100, right?

And it's funny because I was actually just joking with them because of a lot of us just started like a 12 week fitness challenge together and stuff like that.

And sir, I'm very open with the fact that like I need them just as much as they need me.

Like, this isn't not.

Oh, Zach runs the show.

It's us.

It's a us thing, right?

This isn't, this isn't, you know, oh, the look at Zach show.

And I'm, I tell them I, I'm selfishly using you.

And what I mean by that is like, there's some mornings that I'm waking up, getting ready to go to the gym and I really don't want to go.

Like, my dudes are already at the gym.

They're already there.

You know, there's sometimes where like I'm, I'm like, you know, coming towards the end of my day, work day, and I'm like, man, that project can be put off till tomorrow.

And like one of my dudes hops in and makes a comment about what he's doing that just killed this deal at work.

I'm like, gotta get back in there, right?

You know, like, it's really, really good to surround myself.

And we got about 1200 members in the free group and we're coming up on a hundred in the, in the VIP group.

And so the VIP group, I get to utilize myself because I get to bring in experts to speak to us every week.

So we've got, we've had billionaire Bobby Castro on there.

We've had one of, you know, Mossy Oaks founders, you know, Sammy Knight.

We've had IFBB pros come in there.

We've had special Ops, Green Berets come talk to us all about specific strategies and things that we need to be held accountable for sure.

Based on our six pillars, which Are health, wealth and relationships making money, saving money and saving time.

And I tell them all the time like I'm using this network because the more people that I can build this platform up, I can leverage to get higher quality experts to pay attention to us to come speak.

The higher quality experts that come, the more members we can get.

And that snowball effect keeps going.

And all I'm, all I'm doing is I'm trying to get access to these experts.

I mean, when we had approached Bobby Cash, I was super honored that he was, you know, able to be there.

And for those of you who don't know, this dude is a dropped out of the ninth grade and went on to take a company to a billion dollar exit with over 1200 employees.

And just the way he moves is so much different.

And there's so much knowledge to learn there.

And we, you know, we were originally told that it was gonna have to be 30 minutes sooner than what we were supposed to have.

And he could only have it for 30 minutes.

We had to do a little shifting around.

And he loved us so much he canceled his plans and stayed with us for a full 90 minutes.

Like unheard of.

Yeah, it's just incredible opportunities like that.

I mean, Bennett Maxwell's been on the show.

He's.

He's on track currently to be the fastest growing franchise in history.

You know, it's like the level of opportunity to I want to sit at these guys table.

Absolutely.

And me building this uncaged group and having the resource of that platform.

These experts are cool.

And the fact that they love talking to us and love the mission and the vision we have, they're willing to come do it.

Now I get to bring all my homies to the table too.

It's just an incredible experience, man.

Oh, freaking love it, man.

It's awesome.

100.

We'll be checking into that.

That sounds exactly.

There are no coincidences in life.

And when you come across somebody or something that you need at the very perfect timing, it's always uncanny.

Just uncanny to me.

So I love that.

And I will be submitting my application as soon as we get off this recording.

Let's go, bro.

I love it.

But man, that's great.

So.

And you're right that you're.

I've heard something repeated over and over.

Your net worth is.

Is your network.

You know, that's why they talk about people.

All the business is done on the golf course.

Not because they're actually doing a business deal on the golf course.

Because you meet people that are Doing and achieving.

And you're like, man, I like you, you like me.

Let's do business together.

What are we gonna do?

I don't know.

We'll figure it out.

But it's gonna be successful, right?

Yes.

And, man, the power to be able to surround yourself with that focus.

That's why I'm so excited about the event coming up in September.

You know, you've got, I mean, massive room full of top performers that are, you know, doubling and tripling their business size every single year, year after year.

I mean, I.

My podcast that drops tomorrow is another one of the speakers.

Mario Lopez, in two years, he took his team company from eight people to 50 people.

I mean, that kind of growth doesn't happen by chance or on accident, and I love to see that kind of stuff.

So.

So tell us a little bit about.

I would love to hear, actually, a story or two from people from the group that, you know, have seen some, like, really success in life and, you know, and what they're doing with that as well.

Yeah.

I mean, I'm assuming you're asking me to speak on their behalf.

Yeah, if it's.

If you have, like, you know, testimonies or, you know, people that have said, yeah, you can share their stories and that kind of thing.

Yeah, man.

I mean, we got a few guys.

I mean, dude.

So for me, there wasn't a coincidence.

I beta tested this program.

I actually ran two beta tests because, like, I have just that much conviction about this working.

I have that much respect for this program.

So I actually ran a beta test with only two individuals, massively successful.

Then I ran a beta test with eight individuals, massive success.

And then when we launched, and we've been, you know, blowing up since launch, and the.

The beta test with 8, I mean, the 2 is great.

But also I started to understand that the compounding interest in the compounding success of being surrounded by multiple points of contact to constantly have, you know, opportunities to get different perspectives and mindsets.

When I jumped up to eight, there was no coincidence in my mind that all eight of us, at the end of that, it was about six months of a beta test.

We're making more money than we ever had in our entire lives.

Our relationships with our significant others and our families were multiplied immensely, and we were in the best shape of our entire life.

Like, there is just no coincidence there.

So I built the platform for the ground based on my experience in marketing.

So people will spend money to make money, people will spend money to save money, and people will spend money to save Time and the three biggest industries that they spend money in are health, wealth and relationships.

So with that knowledge, I'm like, there's clearly a need here.

You know, whatever the case is, like, the majority of people could help, use help in these areas.

So that's our six pillars for uncaged.

So I started to add more people to the group and use the group and.

Because at the time for the eight, it was just me, but I was holding people accountable, which was the massive thing.

It's like the experts can come in and teach you all you want.

Cool, rah, rah, let's go home.

And then no one ever thinks about it again.

But it's the accountability aspect to it that people hold you accountable to, making sure that you're going to do what you say you're going to do when you say you're going to do it.

That's the key.

That's the secret sauce.

So, you know, a lot of times we'll get, you know, looked at as like a networking group.

Yes, there's a lot of networking that happens.

Like you said, I, I don't know how we're going to do business, but I like you and we're going to do business.

You know, there is a lot of that go on.

But we're an accountability group.

Like, I'm not here to just pass referrals, bro.

I'm here to see you be in the best shape of your entire life.

And I don't mean just shape like your health mentally, physically, financially, you know, in your faith, in your finance, like all of it, whatever that looks like, you know, and, you know, in wealth, you know, people ask me sometimes when they're getting introduced like, why, why do you have a wealth section?

And they're like, why do you have like a making money and saving money section?

They're, they're different aspects, like, yeah, absolutely.

Well, well, to me, bro, is like, I'm sorry, but can't no one come in between my wife and I.

Right.

I am hard pressed to find many people that have a better relationship than my daughter and I.

Right.

You know, there are so many things that, like, I truly feel like I am a very, very wealthy person.

There's plenty of people that are richer than I am, but that's all they got, you know, so we've got these different sections that, like, again, I, I'm using other people to become better.

I'm being selfish with that, you know, like, I, I want to get better.

That is a me, me, me, me.

Right.

But I understand that A rising tide lifts all boats.

So if I can help any of my guys become better, our average starts to increase.

So there's a saying that I say inside of the group all the time, you know, the better we all are, collect or individually, the better we all are collectively.

And the better we all are collectively, the better we will all be individually.

It's literally gives an emphasis on the synergy and the ability that if I genuinely don't give a.

If Zach or Sam makes it to the objective first, because once one of us gets there, we're pulling the other one up.

Right, right, right.

Absolutely.

So, yeah, man, that's.

I love it.

I get amped up over it.

Oh, that's cool.

You know, it makes me think.

It's funny, you.

There's tidbits and nuggets that we can pick up if we're aware.

Kind of like your story, the cardinal story, being aware of things maybe we weren't aware of before and appreciating things.

I picked up the fortune cookie the other day after a Chinese meal, and it's probably one of the most influential fortunes out of a fortune cookie I've ever read.

It said, wasting time kills opportunities.

And it hit me so hard the other day, and I've actually mentioned it on two or three podcasts now because it just keeps coming up in conversation.

And I love that about the accountability of the group.

You know, success happens at the speed of implementation.

And it's like when you get to surround yourself with people like, listen, we're not here to fuck around.

We're here to get shit done.

Yes.

So if.

If you're here to waste time, you're killing your opportunities and ours.

Let's rise to it.

It's not about, hey, go away.

It's more like, let now, okay, you're into this brotherhood, let's hold you accountable and rise to the standard.

When you set high standards, everybody starts to rise to them, man.

I'm tingly.

You're speaking my language.

I love it, dude.

Well, it's funny you mentioned that about the opera, about the opportunity.

So we actually.

We have an internal phrase that we use in uncaged too, and it says that imperfect action over perfect procrastination.

So I love it, man.

Yeah.

Yeah, for sure.

I mean, you.

The analogy I always use in sales, because everything is an analogy in sales.

If you can relate to help somebody see something in something they use every day, it makes sense, man.

The one I always get is like, even if you're pointed in the wrong direction, a car that's not moving, can't get anywhere.

But even if it's pointing the wrong direction, the second you start moving, now you can turn the wheels and you can turn it around.

It's just that getting the momentum started, taking that action to move forward, even if the first iteration is horrible and wrong, you're doing something, you're lapping everybody on the couch.

Right?

Yep.

Good, Good stuff.

Geez, this is great.

So tell us a little bit about.

I know we really wanted to focus in that, in the networking group and uncaged, the accountability group.

That's fine.

No, it's cool, bro.

It's cool.

Yeah, Uncaged.

But tell us a little bit more about your, your marketing firm.

You obviously, you know, we do a lot with trades.

You know, this is a trades focused podcast.

And so how can, you know, what can you do with the.

Who's your key demographic for that?

How can we help you connect to more people in that way?

No, man, I love it.

So, you know, our, our specialty, our best experiences, we like dealing with high ticket clientele.

And the reason is, is just, it's, we're in a world where you get out of your marketing what you put into it.

And it's a big, it's a big puzzle.

Right?

It's a big masterpiece.

That's the way I look at it, my brain, the way it operates.

I have been doing this for so long and some of this is so second nature to me that it's, I feel like it's so elementary.

So like I feel like when I talk about it, I feel like it's boring or it's just, it's unimportant.

And then I will get done talking, like at a table or something, like in an after party or whatever the case is.

When someone asked me a question, I like look around and jaws are dropped.

And I'm like.

And that's not for me to sound any type of way, but I'm very, very passionate about what I do.

And like, I, I love helping people.

Yeah, well, you've mastered your craft.

Thank.

Yes.

And I, I, I see that moment and it's like I get reminded that like, there is opportunity here that some of these other people just haven't had access to.

It's not that they can't learn, it's just that they, they don't.

And I tell people I'm very open and honest that a lot of times what I might say may not be earth shattering or anything like that to them, but now it finally clicks.

Like they hear it the way they need to hear it.

Yeah.

So anyways, with that being said, we've seen the most success in home service based whether that, you know, one of the reasons I am speaking at Victor's, you know, event, whether that's H vac, roofing, solar, you know, siding, you name it, we've worked with some really great, you know, had some really great opportunities.

But I love the fat rois.

Like that's what I love the most.

Because you know, it's one thing if I'm gonna sell a fifty thousand dollar roof versus you want me to sell some, some key change for 99 cents, I gotta sell a bunch of keychains, you know.

Right, right.

So with that being said, we found that the, the home service space fits our criteria.

And with that, the going back to the puzzle analogy is if you can only afford to do one certain type of advertisements, that's the only opportunities you get.

Versus we take a holistic approach.

We even created a program called the virtual door knock program which basically canvases specific areas and creates this Persona of you being that local trusted master, to use your word, versus, you know, for example here, when we create programs.

And this is going to be what I'm going to speak very heavily on at Victor's event.

So if you don't have tickets, please come to hear all this.

But so listen up everybody.

Sneak peek right here.

Yes.

So, you know, instead of people trying, I'm in Baton Rouge.

Oh, Baton Rouge were your number one local roofer.

Yeah.

You and literally 8,000 other companies, right?

Yeah.

I'm not completely uninterested.

Versus we start to implement ourselves in these local areas and come in and say, hey, Sherwood Forest, we're actually going to be in your neighborhood working on the Williams house.

Here's a picture of our home.

It's the one with the orange shutters on the corner of this street and this street.

Now people are starting to.

I know that house, I recognize that house or I know them.

And we start really getting people into.

People don't buy products or services, they buy people right there.

Right.

We've got to get people to learn to know like, and trust you.

Because you and every, every dude that's gotten pissed off at their boss now owns a roofing company.

Like we all know that there's a.

Diamond entrepreneurial seizure and I got the wrong shingle.

Yes.

Right.

So we create it.

A way to create.

Instead of trying to blanket an entire geographical area with just one strategy of marketing, now we're coming into local areas much smaller Piece of the pie.

But now we're focused on the paid ads.

We're on the Google Ads, we're on SEO, we're running direct mail, we're running social media targeted in that area.

We're on next door, we're on this, we're on that.

It's all these hyper focus.

So now this person comes out of their house and they see our truck.

Well then they go home and they get on Facebook.

There we are.

And then they start to realize what's going on.

They start to Google us.

Boom, there we are being in the paid ads.

All this so that we're getting all.

Of the touches and exposures and so.

Fast we're getting between, in a six to eight week time frame, we're getting between 60 and 80 touch points.

So by the time your door knockers walk up, they already know them.

And we can even, you know, we'll talk more strategically about an event, but we even totally talk doors too.

Oh, you got to record some, I'm about to record some stuff with Sam Taggart here in a few weeks.

Oh, awesome.

Yeah, that's beautiful.

But yeah, man, like, you know, by the, there's even strategies.

By the time your door knocker actually approaches the door, they've seen the person that's going to be knocking on their door.

We're not talking about like just some stock photo.

Like Josh Hyman is going to walk up and he's our door knocker for this area.

And they've got pictures of Josh.

They've seen it on their social media, they've seen Josh's.

Now that level of trust is, is.

Through the roof, man.

You know, this is interesting.

Talk about a small world.

One of the guys on my solar team, actually I know for a fact, has dove in and gone through his virtual door knocking program.

And it's your.

I, I remember it, I recognize it because it's your face in some of those videos he's watching.

And he's been like really diving into that program for his, for his solar business.

So it's amazing how this world starts to intertwine.

And I can 100%, so everybody listen.

I can 100% vouch for the effectiveness of this program because I've seen it happen in my guy.

Tony's in his business and so he's, he's a monster on the doors.

But the second he started implementing this process, when he started walking up to the door and they're like, hey, I saw you before.

Where have I seen you?

And they're like, oh, yeah, here's the app and here's my video.

And absolutely true.

So testimony right here.

Right.

So all your listeners and clearly it's not for specifically for one industry.

I can.

When you hyper focus that in, it could be roofing, it can be solar.

That's a real door.

Both of those are real door heavy.

But generally, yeah, some of the other industries that are not door heavy, it's even more effective because people don't expect that type of messaging.

Right?

Yep.

Absolutely.

Good, Good stuff, man.

This is cool.

It's always fun to me to come across people like, wait a minute, we've used your product.

This is.

And I can even give you a test somebody for it right here.

Beautiful.

That's awesome, man.

I love that.

Love it.

So, yeah.

So it's going to be such a powerful event coming up in September.

Victor Rancour has put together probably some of the heaviest hitters I've ever seen in 17 years of home improvement and home improvement sales.

I don't think I've ever seen a lineup quite like this that's going to be as intense and you're really heavy hitting as it is.

So if you're listening to this and you resonate with Zach1.

Well, the first question is how can they get in touch with the uncaged group and get involved with that, with your organization, with your accountability group?

Yeah, man, absolutely.

So in fact, we actually just changed platforms, so I don't actually have the URL memorized.

Let me, let me see here.

See.

Yeah, no worries.

That's what I love about my podcast.

I don't really do edits.

This is as authentic as it gets.

And we do one take.

We basically do one takes and you know, whatever happens, happens.

No, I'm about it, man.

Yeah, we just transferred the entire platform, so it's gonna be Uncaged accountability.com backslash join Uncaged VIP.

Now, with that being said, DM me.

I'll send you all the links, I'll send you all the info.

I don't want to, I don't need or shouldn't have to send you some down some crazy funnel.

You know, we're very real, raw and honest.

I'd be more than happy to put you in contact with any of my guys.

Any of my guys will say every one of the calls is worth the price of admission, which is 97 bucks a month.

I mean, I don't know anywhere you've been able to sit down with Bobby Castro for an hour and a half and ask him questions for 97 bucks.

You know, and we do a billionaire's time for 97.

Yeah, no, that doesn't happen anywhere else.

Yes.

And so we do an expert call every week and then we do a what we call a roundtable call every week.

So you're getting, you know, two phone calls a week.

It's just a great opportunity, plus a bunch of other stuff.

But just DM me, man, I'm, I'm down to have a conversation with anybody.

Love it.

Well, how do they find you?

How do they get in touch with you?

Yeah, great question.

So across all platforms.

Zachary Williams, Facebook.

I'm the most active on Facebook.

Zach Williams.

You know, I believe it's like facebook.com backslash Roi Zach.

But Zach, you know, shortcut too just to.

I'm sorry, I didn't mean to cut you off there.

One thing we can do since you're so active on Facebook, I'll shoot you an invite if you will join my Close It Now Facebook group.

Yeah, everybody listening.

You can, you'll be able to contact Zach through there as well.

What we can do when this goes live, we can create a post and, and really we can drop all of your contact into there as well.

Right, Perfect.

Let's do it.

And then just lastly, anything else that we got rocking and rolling with the most up to date stuff would be Zachary Williams.com and that should have links to everything.

Perfect.

Will that also get them in touch with the marketing firm as well if they want to talk to you about the virtual door knocking program?

Yes, absolutely.

Excellent.

Zach.

Roi Williams dot com.

That's the.

For everybody listening, just audio that Z A C K R O I W I L L I a m s.com and that'll get you there.

So man, it's been a pleasure.

It's time to land this plane.

It's about the, what we normally do here.

Any, any other nugget that you want to drop.

One thing that this podcast is known for is we always like to leave listeners with an actionable item that they can implement immediately.

And so if you have something you can drop with that either related to the ncage, to accountability, to mindset or to you know, some sort of digital thing that can.

Whatever you want to want to drop on these people.

Let's, let's hear a nugget.

Absolutely, man.

I mean, you know, one of the biggest things where I'm heavy about in uncaged and just any conversation that I have is writing down your goals because you can't hit something that you don't know you're aiming for so, you know, 100 like.

And you know, one of my motivational speeches that I give, I. I call it the Dream Life program.

And in the Dream Life program, I. I'll get pretty aggressive in saying, like, if you haven't given your goals enough respect to even write them down, like, what are you doing, bro?

It's not a real goal.

So that's just a dream.

So yeah, man, write your goals down.

That, that first and foremost is.

Is the first step to achieving them.

Love it.

Thank you so much for that.

It is.

That is a.

It's a golden nugget.

Everyone listening.

Write down to write down your goals.

Taking notes so well.

Awesome, man.

Well, thanks for hanging out with us all of when this goes live, everybody open up your episode notes.

I know a lot of you just listen, but actually open up the notes.

We'll have all the links to also be able to connect with Zach right there.

And yeah, man, it's been a good time.

I can't wait to meet you in person at the event.

And we're gonna, we're gonna crush the stage, bro.

So everybody go to my Go Join the Close It Now Facebook group.

The number one pinned post is a link to buy your ticket to the Profit rocket Growth Summit 2023, 9-27-28, 29.

And it is the cheapest that you will ever be able to pay to get in front of an entire room full of millionaires and soon to be billionaires and surround yourself with top level people, top level performers, people who have decided.

People like Zach.

That said, you know what?

I'm tired of fucking around.

It's time to get shit done and let's.

Let's just.

Let's go, right?

Let's fucking go.

So thanks for joining me today, man.

We're going to end this episode like we always do.

All you listeners out there.

Go save the world one heat stroke at a time.

Thanks for listening to Close it now with Sam Wakefield.

Subscribe to the podcast now so you're first to hear new episodes.

Jam packed with actionable tools and tips to make you the top H Vac professional in your market.

If you have friends and colleagues who would like this show, share it with them and send them to our Facebook community for more in depth discussion about the challenges we all face and how to overcome them on the Close it now podcast.