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Which is the best type
of content to create?

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Video, audio, or text?

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The answer is all of them,
but in a very specific order.

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Hi, I'm David Ziembicki, and you're
about to learn how to grow from

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struggling solopreneur to successful
virtual CEO of your own expert business.

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Your knowledge and skills can change
lives and make the world a better place.

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Are you ready to hit the accelerator
to scale your results and impact?

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Then it's time to build
your expert business.

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The right order is
different for each creator.

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With content, there are
competing priorities.

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What your audience needs, what your
business needs, and what you need.

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You'll have audience members that
prefer video, or audio, or written.

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Your business and content needs to
be discovered, and some platforms

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like podcasts or blogs have
zero inherent discoverability.

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You may love podcasting, but hate writing.

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We know that consistency is key to
content creation and marketing, so

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how do we juggle all three priorities?

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First, create your original content
in the format you enjoy most.

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This is the biggest key to consistency,
enjoying your original format.

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Love writing?

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Then write.

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Love video?

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Create video.

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The most important step is getting
your expertise out of your head

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and into a piece of content.

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Second, implement systems to convert your
original content into the other formats.

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If you wrote a long form article,
turn it into a script for a video,

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an audio podcast and record it.

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If you created a video first,
turn that into audio and text.

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Third, repurpose your long form content
into shorter form assets and highlights.

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Create assets to be published
on all social media platforms

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for greater discoverability.

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The end result?

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You create in the format you
enjoy, making it more consistent.

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That content is turned into the
formats that you need, and those

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formats are also published on the
platforms with organic discoverability.

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So here's how to take action.

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Pick the format that you love
the most and create with that.

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Next, implement systems to turn your
primary format into the other formats.

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And third, repurpose all the
formats into clips to use on social

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platforms with high discoverability.

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If you want help doing that,
check the link below this video.