So How much is that?
Speaker:Hey there, and welcome to the Podcast Editor's
Speaker:Mastermind early edition. That's right. We started a few
Speaker:seconds early today because we saw somebody was online and we're like, hey, we can
Speaker:join them. So, Patrick, we know you're watching already. It's great to have you.
Speaker:Today's show, we're gonna talk about portfolios. And this show
Speaker:will be partially powered by AI, and you'll know more about that as we get
Speaker:to the end of it. But we get to use the AI word today, so
Speaker:we're pretty happy about that. Before we dig into this, we'll do quick introductions.
Speaker:I'm Bryan. You can find me at toptieraudio.com and over here.
Speaker:Jennifer Longworth of Bourbon Barrel Podcasting. Well, my new logo behind me
Speaker:if you're watching live. Yeah. It looks really pretty. In fact, for those of you
Speaker:that are listening to the podcast, of course, you can always join us live, or
Speaker:we do actually stream this to Facebook and YouTube. You can watch the video
Speaker:later if you really want to. Now, today, we're gonna talk
Speaker:about portfolios, and I think this
Speaker:is gonna be fun. This is something that I don't really consider myself a super
Speaker:big expert in, so I did a little bit of research. But this is something
Speaker:that we see popping up from time to time in the Facebook groups. Like, how
Speaker:do I build a portfolio? Do I even need a portfolio? So we're gonna talk
Speaker:about that. Unable to join us tonight are Carrie Caulfield, who you can
Speaker:find at carrie.land, and Daniel Abendroth, who you can find at
Speaker:rothmedia.audio. As we go through this, we would love to have
Speaker:your comments, not just about, hey, we love you. Although, Patrick, if you have
Speaker:comments or questions, we would love to have that be part of this as well
Speaker:because we wanna make sure this is valuable for you, but also that this
Speaker:features you because we realized that neither of the 2 of us have all the
Speaker:answers. In fact, we were talking beforehand about how in this
Speaker:particular thing, there's really not one right answer. So it doesn't matter what we say.
Speaker:We can still be wrong. So congratulations to us. On the
Speaker:portfolios, I thought probably the first thing to do is just talk about what is
Speaker:a portfolio. I think we all generally know, but we just
Speaker:wanted to make sure that we we talk about that. So when we're talking about
Speaker:a portfolio, we're talking about some kind of demonstration of your
Speaker:work. If you've gone to a photographer's website, a lot of times they'll have
Speaker:a gallery. Right? That's their portfolio. We're talking about that
Speaker:for podcast editor. And really, you know, like, what's a
Speaker:portfolio? How can you build a portfolio? What are some different strategies
Speaker:as well as like, what are some of the hurdles or the roadblocks? So my
Speaker:first question, I'm gonna ask Jennifer. I'm gonna put her on the spot since she
Speaker:said I could host. Jennifer, does a portfolio even matter for
Speaker:a podcast editor? I say no.
Speaker:And the reason I say no is because people hire me
Speaker:without asking for examples of my work. So either
Speaker:they found it without asking or they don't care.
Speaker:So my answer is no. Word-of-mouth and testimonials
Speaker:go farther. Okay. And just for the sake of the conversation,
Speaker:I will take the opposing view of saying, I think they matter. I
Speaker:think that there are some people that do want a demonstration of what you can
Speaker:do. That's maybe not the clients that Jennifer's getting, or maybe because it's
Speaker:word-of-mouth, they've already heard a show that she's worked on. So I would actually pause
Speaker:it that some people are hearing your unofficial portfolio before
Speaker:they ever hire you. Right. They've heard a show that you've worked on or something
Speaker:like that. And so I
Speaker:But I think they matter. Jennifer says no, that's great. In the comments, if
Speaker:you disagree with either of us, you're certainly welcome to share that. Or if you
Speaker:have a slightly different perspective, because we do want to feature your perspectives here as
Speaker:well. So I think a portfolio matters. But the
Speaker:question I think is why? And I think that comes to the whole comfort level.
Speaker:Right? So if I go to and I'm gonna use a terrible example. But if
Speaker:I go to a copywriter's website, I'm going to wanna see examples
Speaker:of what they've done and how their creative work
Speaker:is generating results. And a lot of times, that's going to be not only how
Speaker:well is their website laid out, because if they're a copywriter, hello, you should have
Speaker:a good website, sort of what you do. But also, how can I know
Speaker:that it delivers results? As a podcast editor, I know that I
Speaker:can deliver results for my clients, but my prospective
Speaker:clients wanna know that, especially if they're not coming to me as a referral.
Speaker:Right? I think that's also, Jennifer, why your particular
Speaker:clients maybe don't value your or value having a portfolio on
Speaker:your website quite as much. But those are my thoughts. I've never had
Speaker:someone come into me and go, oh my gosh. I loved your work on women
Speaker:changing leadership. I wanna hire you. Yeah. That's fair.
Speaker:I mean, this is fun. Right? We're taking the opposite approach, and I'm I'm trying
Speaker:to think through both because in truth, I'm actually in the camp that it kind
Speaker:of matters. Right? I don't think it matters all the time. Right. I
Speaker:mean, it could matter. It it also depends on
Speaker:like what style of show you're doing. I
Speaker:don't touch audio drama. If I were looking
Speaker:for an audio drama editor, I might wanna know more
Speaker:about their sound design. Oh, and then how they
Speaker:use the music and the effects and all the things. I don't go
Speaker:there. If you want a audio drama editor, I'm
Speaker:gonna send you to Steve Stewart to ask him to post it somewhere and
Speaker:get you an editor. Because I don't even know anybody who does that. And,
Speaker:like, narrative, I tried narrative once. I don't do narrative. It's
Speaker:a different skill set kind of that you gotta be pickier about. And I
Speaker:think that speaks a little bit to some of the challenges also
Speaker:for a a podcast editor who's wanting to build a portfolio.
Speaker:Again, take the perspective that a a portfolio matters.
Speaker:But as a person also who goes to websites that have a portfolio
Speaker:and honestly, for an editor, it's really hard to
Speaker:work with a portfolio that's been presented. And I think
Speaker:that's because, in my mind, the portfolio
Speaker:for a podcast editor or any kind of audio editor actually
Speaker:has different challenges than the portfolio for
Speaker:a graphic designer or a photographer or a a videographer.
Speaker:And the reason is because when I go to a website of a photographer and
Speaker:I check out their gallery or their portfolio, it's a very fast
Speaker:thing. Right? Because the entire picture is there
Speaker:at once. And the challenge for a podcast editor is, like, my
Speaker:portfolio page is, I think, 3 episodes of different shows that I've
Speaker:worked on. Like, if you wanna hear examples of my work, these are things I've
Speaker:worked on. They're real shows. They're really shows I've worked on. People paid me for
Speaker:this work, but each one is 30 to 45 minutes long. I think
Speaker:that speaks to a specific challenge. And I think that there are some potential
Speaker:strategies to deal with that. That and the lack of any kind of
Speaker:visual representation to go with it is kind of like the 2 big hurdles that
Speaker:I see for a podcast editor wanting to do that. And to
Speaker:Steve's point, as I'm jumping ahead, the sign of a great editor is you don't
Speaker:know they were there. This, I think, is the third challenge if I can go
Speaker:there. Right? Is I could post for
Speaker:you a show that was recorded perfectly and for which I did
Speaker:essentially nothing. But because it was a good recording, right, if I
Speaker:use the music industry, if I got great stems to start with
Speaker:and all I did was a really quick mix and master, you'd never know that
Speaker:I'm actually an idiot and I have no idea what I'm doing. I just managed
Speaker:to not ruin it. Whereas I'm gonna throw Zoom under the bus for a
Speaker:second. If I get a Zoom recording with 3 people that can't string a sentence
Speaker:together to save their life, and I turn into some that into something that's coherent
Speaker:and listenable, that's actually a lot more work, but it's probably not gonna get me
Speaker:a client because it's still gonna smell and sound. Smell. It's still gonna sound
Speaker:like a Zoom recording. Yeah. And so that's where choosing what goes in
Speaker:your portfolio is super critical. Right? I think it's not just whether or not you
Speaker:have one, but also choosing. I'm gonna shut up because I've talked a lot. Jennifer,
Speaker:what would you like to say? Well, my quote portfolio
Speaker:is just say my current clients include
Speaker:on my website. I think somebody said in the comments something about
Speaker:having it before and after. And I had one of those on my website
Speaker:while it didn't matter. I mean, it was a challenge
Speaker:and I'm still in the no one cares. As far as
Speaker:mine. Jennifer says no one cares. We're done. Yeah.
Speaker:Not now we're done. I'm listening. I'm listening. And I see I see Patrick
Speaker:commented that he just thinks they sound fun. Yeah. And they
Speaker:can. This is where I would go with these. It depends. Right?
Speaker:If what you have is an hour of, 2
Speaker:PhDs talking about a topic that you don't care about, nothing against
Speaker:PhDs or a particular topic, but that might be a very disengaging
Speaker:portfolio. I don't know how you turn that into a sales pitch.
Speaker:Well, I've got some strategies that we might get to later. Were there any other
Speaker:comments that stood out to you, Jennifer? There are a lot of comments. Boom. Boom.
Speaker:Boom. Steve says he's here to listen to both sides. So that's
Speaker:good. Perfect. Tim, for as long as I can remember, a demo reel
Speaker:has always been used. They're easy to create. What would be the
Speaker:downside to offer? So that's a great point. Right? So we're talking about
Speaker:portfolios as though they're a full episode, right, or
Speaker:a series of full episodes. The reality is, with
Speaker:permission from the client, I suppose they don't have to be. Right?
Speaker:Demo reel, a sizzle reel, that's actually something that
Speaker:I've considered and I have as a potential strategy. I think it's Steve who
Speaker:typically talks about having it before and after. I think Daniel may have written something
Speaker:in the notes knowing that he wasn't able to be here just to give us
Speaker:something smart to say. That demo reel could potentially have
Speaker:I don't know how to build one. Right? I I think about, like, what a
Speaker:station a radio station might put together. Maybe it's something like that with
Speaker:sound effects and all that stuff, but then also some before and afters. I think
Speaker:that could be a really powerful thing. Yeah. I don't know. I I like the
Speaker:idea of a demo maybe even more than I like a portfolio page. I don't
Speaker:know. What do you think, Jennifer? If it's really like succinct,
Speaker:I guess, or like to the point instead of listening to
Speaker:talking heads for an hour to see that you made them sound less boring.
Speaker:I don't know. Or not.
Speaker:Yeah. So, yeah, I mean, the demo reel's a great idea. I think
Speaker:there and there I don't know that there is a downside other than just
Speaker:especially if you're talking about before and after, making sure that you're not
Speaker:throwing your client under the bus and revealing that they actually can't string a
Speaker:sentence together to save their lives. That's always kind of the the moral
Speaker:hurdle for me is to go. My commitment to my clients is always to leave
Speaker:the garbage on the cutting room floor. I really feel weird about putting it back
Speaker:into a demo reel. Yeah. So Patrick's asking lots of
Speaker:questions. The most recent one, you be couldn't have demos
Speaker:in a portfolio? I think you absolutely could. I was thinking full
Speaker:episodes. Demos or Demo Reel is absolutely, I think, an
Speaker:option to do that. In fact, when we asked this on Facebook,
Speaker:because we asked this in the Podcast Editor Mastermind Facebook group, One of
Speaker:those things was, I think, Tim in the group actually shared a
Speaker:demo reel that he had put together on his website, And
Speaker:that's definitely an option. In his case, he just say save some audio to
Speaker:SoundCloud, and that was his demo reel right there. But, yeah, I think that's definitely
Speaker:an option. Okay. Patrick also says, as a contractor, I need
Speaker:to figure out what's involved in using my work as samples.
Speaker:There's a network host guest or need permission from all parties
Speaker:or no? Yeah. So I think this is where I put on my not a
Speaker:lawyer hat. My first question would be, is there anything in the
Speaker:contract that specifies one way or the other? If you have specified in your
Speaker:contract that you're able to do that, then I think the answer would be yes.
Speaker:How far that goes? I don't know. If the contract says no, we have a
Speaker:nondisclosure in place or we don't reveal work producer that's not,
Speaker:like, whatever that would might be, then the answer would be no. If it's not,
Speaker:I think it's a conversation. Maybe you're able to go to them and go, hey,
Speaker:because I think you've been, I know Patrick, you've been a few months now with
Speaker:what I think is probably your first client. Maybe you just go to them and
Speaker:say, Hey, are you happy with my work? I'd love to find more clients like
Speaker:you. Could I put together a demo reel or put together something
Speaker:based on the work that I've done for you to highlight your show and
Speaker:also maybe give them, just let them know, Hey, I'll let you listen to it
Speaker:first, make sure that I'm not putting anything out that you don't want to go
Speaker:out. But, you know, I'd like to highlight your show. I love working on your
Speaker:show. I'd like more clients. And maybe there's a way that I hate to use
Speaker:the word spin, but maybe there's a way you can frame that up to make
Speaker:that valuable for them. That's actually what I did to get permission to put the
Speaker:clients on my portfolio page is, hey, do you mind if I feature you on
Speaker:my website? My contract says I can do this, but I
Speaker:also don't wanna break the relational part of it because I can
Speaker:manage to a contract, but I think the relationship is the more important thing to
Speaker:maintain. And if they say, no, I'm not comfortable with that, I don't wanna go
Speaker:back to them and say, well, the contract says I can, so I'm just gonna
Speaker:do it. I wanna honor them because they're valuable people. And
Speaker:honestly, if I don't, they won't be a client for a very long time. Okay.
Speaker:So I wanna hit Jesse's comment because he says I'm kind of
Speaker:thinking prospects are generally looking to see that others have paid
Speaker:you to do the work social proof links to your work should be enough, which
Speaker:is kind of what I have on my website. It's like, here are
Speaker:some shows that people have paid me to do this. I don't think
Speaker:any of the non payers are on the website. That's interesting. And I
Speaker:appreciate you putting that up, Jesse, because I'd never really thought about just
Speaker:linking to the work being enough. I've always wanted to actually
Speaker:include the episode on the website, but yeah, that's, I
Speaker:think another viable strategy, as long as you have permission to share that
Speaker:you work on the show, which you probably do linking there, I think that that
Speaker:would be great. And also, you know, if I think about SEO and the
Speaker:value for the client, it points them right there. If somebody is coming
Speaker:to check you out, you're actually pointing people to that client's website, whether
Speaker:they are the ideal audience or not. Maybe there's a connection to be made
Speaker:there. So, yeah, maybe that's also a benefit for them. Yeah.
Speaker:True. Patrick also said, I think you could just describe what
Speaker:the product was before giving the after so you can have
Speaker:a different category of samples. I love that.
Speaker:And this is where my crazy brain goes a little bit nuts. Because when you
Speaker:say describe it, I'm thinking, like, putting up a picture of a dumpster fire.
Speaker:Right? I I know that's not what you mean. Some of them are,
Speaker:but, you know Yeah. I think that's good. I had a guy say it 11
Speaker:times in a row once, and then I cut that out, and it sounded a
Speaker:lot better. I don't want to, like, put that original on because he sounded
Speaker:so horrible. But I could say, like, hey. This guy said it
Speaker:11 times in a row before I cut it to 1. One thing I've
Speaker:seen done, and this is sort of like an anti portfolio, and
Speaker:I don't remember who it was. And even if I did, I probably wouldn't tell
Speaker:this person's name, but they basically made a demo reel
Speaker:of only the things that got cut. So it was
Speaker:like 2 minutes of silly music with, or
Speaker:yeah, yeah, yeah. So, so it was done really,
Speaker:really well. And I do wonder as long as you're not throwing somebody
Speaker:under the bus, if that might be funny, I know that Mike Wilkerson does
Speaker:that for his clients on their first edit. He sends them what was cut.
Speaker:So they recognize the value of what they're doing. I don't believe he publishes it.
Speaker:He's not the person that I had in mind. Maybe something there is with the
Speaker:anti demo reel. Right? This is what's on the floor. Oh, Patrick says he's done
Speaker:that before too. I've never done that, but I've always wanted to.
Speaker:Because to me as an editor, it's really funny when I sit down and I
Speaker:listen to a minute and a half of umms over circus
Speaker:music or something. Is that still our, like, official intro music?
Speaker:Remember when we first started this podcast, is that still,
Speaker:like, like, someone listens to this?
Speaker:So Yeah.
Speaker:That's our very short umura reel from an episode that had a lot
Speaker:more umms in it than Yes. What made it into the intro. I was like,
Speaker:I never go back and listen to this podcast. I'm just on it, and I
Speaker:know what happens here. I'm like, are we still even using that?
Speaker:I'm wondering. We've talked about building a portfolio as though it's a thing that
Speaker:goes on your website, but maybe that's not the only option.
Speaker:Okay. I think that's an option. And honestly, that would be my
Speaker:preferred option. Right? I wanted to send people to my website, have all the things
Speaker:there. But let's be honest. If you are
Speaker:working on a platform like Fiverr or
Speaker:Upwork or some other marketplace, that body of
Speaker:work that you've worked on so long as it's available for other people
Speaker:to see, that can be your portfolio. And that's
Speaker:a living, breathing list of all the stuff that you've
Speaker:done. I didn't even know that was a thing. The other thing, especially
Speaker:for editors like you and me, Jennifer, would be if we're on a service
Speaker:like Podchaser, making sure that we're credited for
Speaker:all the work that we've done. Right. I think Steve brought that up
Speaker:as an option where he just points people to Podchaser and
Speaker:said, hey. This if you wanna see what I can do, this is where it
Speaker:goes. I actually took Steve's idea, and I updated my website.
Speaker:So I've got 3 episodes. And then basically, if you want more, go here, and
Speaker:it lists everything I've done in Podchaser. Now the unfortunate thing about
Speaker:that is when it goes there as a person who hosted a couple of
Speaker:shows that have gone away, has been a guest on a number of shows, and
Speaker:also has edited across a variety of shows. I
Speaker:have probably 1500 editor, and not all of
Speaker:them are episodes that I've edited. If I hosted
Speaker:a show and I edited the show, I've credited myself twice. And
Speaker:so what I haven't figured out is how to go to just the editing part,
Speaker:but that is a way that you can show your body of work for sure.
Speaker:The other thing, and whether it's on a website or not, I think that
Speaker:sizzle reel or that demo reel is a viable option. Right?
Speaker:That's something that I wanna do. High speed video of you doing work. Oh, I
Speaker:love that, Patrick. I have done those for Instagram. I have
Speaker:not put one of those on my website. For those that are watching or
Speaker:listening and don't know what we're talking about, I have, on occasion,
Speaker:set my iPhone on the desk, pointed at my monitor, and set it to
Speaker:record a time lapse. So it takes a snapshot every however often it
Speaker:does. And I'll record 30 minutes of me working on an episode. And when you
Speaker:play it back, it takes, like, 90 seconds. And it's just all this scrolling around,
Speaker:cutting, moving, pasting stuff. I had never thought about that
Speaker:as a portfolio. There's no sound with it, but you could certainly
Speaker:put sound under it in a video editing program, but it wouldn't be what you're
Speaker:actually editing, which also means you're not throwing any clients under the bus. For those
Speaker:that are watching later or listening later, and you, if you wanna reach out to
Speaker:us, just email us info at podcasteditorsmastermind.com. We'd love to
Speaker:hear from you on that because this, I think, is one of those things
Speaker:that can potentially set us apart. And I think my implementation currently
Speaker:is not. And so I'm taking this as a learner as much as
Speaker:a person who's brainstormed about this. Well, I'm gonna throw it to Daniel
Speaker:who's not here, but one of his comments in our our notes was
Speaker:to include client testimonials in your portfolio,
Speaker:have clients record testimonials, and turn them into audiograms for the
Speaker:website, which goes on, like, to what I was saying that and what Jesse
Speaker:was saying more like the social proof and the referrals or
Speaker:Yes. So maybe we've been too focused on calling it
Speaker:a portfolio page. Maybe it's a why should you hire me
Speaker:and how can I prove to you that I can actually do what I can
Speaker:do? I like that. I don't think that's gonna fit in a website header bar,
Speaker:so we'll probably need need to figure out a different word. Jennifer, can you can
Speaker:you do that for us? I had typed that into chat gpt,
Speaker:drink and ask. Yeah. So now powered by AI already.
Speaker:Jennifer is gonna generate for us a website title, hopefully.
Speaker:So yeah. The basically the why should you hire me page. I love that
Speaker:because portfolio, social proof testimonials potentially
Speaker:sizzle reel or demo reel potentially links to all the things you've
Speaker:done. I like calling it the why should you hire me page. All because
Speaker:of something that Daniel typed into something and I never read it that way until
Speaker:you did. Well, thank you. Yeah. I think the question I would have for those
Speaker:that are joining us in the chat, have you heard anything so far that you
Speaker:think you might implement? And if so, how are you planning to do that? For
Speaker:me, I'm planning to change mine to something more like a
Speaker:why should you hire me page. And I'm probably gonna go for the testimonials before
Speaker:I do a demo reel. I don't know. Jennifer, what about you? Agreed.
Speaker:The only thing about my website is that I pay somebody
Speaker:to, update it for me and I haven't, I don't wanna pay
Speaker:them. So I'll have to figure out something that doesn't involve updating my
Speaker:website, like doing a time lapse video for
Speaker:a reel somewhere. Time lapse video of a reel. Yeah. I
Speaker:love that. Steve also mentioned, and I hadn't thought about this,
Speaker:supplying a PDF download of your portfolio to prospects or on your website is
Speaker:high level professionalism. I don't have a PDF of mine. Jennifer, do
Speaker:you have a PDF of yours? I have an ebook, but it's
Speaker:not about it's about how to start a podcast. It's not about my portfolio.
Speaker:What I send prospective clients is a series of
Speaker:8 questions to think through before you hire a podcast editor, and they work whether
Speaker:you're gonna hire me or not. But it's basically just helping them start thinking about,
Speaker:like, what does success look like? Why am I doing this? What's my budget?
Speaker:That's what I send. I like the idea also of having a
Speaker:PDF portfolio or something like that. How do you
Speaker:PDF audio? We wouldn't PDF audio, but you can
Speaker:build links in. Right? You can put a click here button. So if you go
Speaker:to Canva, right, you create an element, you attach a link to it.
Speaker:Let's see. I'm not sure what order to take these. Okay. Did this do it
Speaker:in the order in which they came? Tim says, for me, I like to be
Speaker:able to showcase my recording, editing, and original theme music producer,
Speaker:and a short 5 to 7 minute demo. Well, you're doing a lot of
Speaker:things there, Tim. I think that's the one that we had on the Facebook group
Speaker:from ProTech Music where he had the demo reel or the
Speaker:the demo was loaded into SoundCloud and had a couple of
Speaker:different things there. It was really, really, really well done.
Speaker:So, yeah, I think that's a good one. Jesse says,
Speaker:I shy away from why should you hire me and focus
Speaker:more on how can I help you and don't start with saving
Speaker:them time? They already know that. Yeah. I don't have anything to add
Speaker:to Jesse's. He's dropping the mic as usual. I love that.
Speaker:So, Jesse, would you literally call it the what can I help you
Speaker:page, or would you call it something else? Protechmusic.com/examples.
Speaker:Thank you, Tim. We will have links to all this stuff in the, episode
Speaker:notes. I'd never considered the client testimonials page being
Speaker:part of my portfolio, but I have heard
Speaker:of, I think I took some sort of sales training once when they
Speaker:were talking about getting video testimonials of your
Speaker:clients and like calling them on a zoom call and recording
Speaker:the 2 of you talking about it together.
Speaker:Okay. And, then using that for reels
Speaker:and stuff. But I've never tried that either. I just have, like, little
Speaker:quotes. My favorite testimonial I have is
Speaker:we believe in God because Jennifer came work miracles.
Speaker:That's awesome. It was a Christian podcast, but that's what they
Speaker:said about me. Jesse says case studies work well
Speaker:too if you have a bigger story to tell. Yeah. So I think
Speaker:this one could be really powerful, especially with client
Speaker:permission. Right? So whether you're working on a storytelling show and
Speaker:talking people through the process of how you developed a storyline and how you worked
Speaker:with a client, this could also be this was the audio
Speaker:we started with. This is how we approached the repair. This was the thought
Speaker:process that went into the editing and then sort of the before and after. I
Speaker:think that could be really powerful as well. That's one that makes me
Speaker:personally a little bit uncomfortable because I feel like I'm kind of airing the
Speaker:client's dirty laundry if we talk about the challenges. So
Speaker:I would tread lightly on a personal level. But, hey, case studies
Speaker:are a big deal. Right? And people don't come to you because they don't have
Speaker:a problem. Nobody comes to a podcast editor and says, I'd like for you to
Speaker:edit for me because I've got everything working perfectly and I don't need anything to
Speaker:change. Right? Right. Patrick says, I mean, really,
Speaker:your entire website could kinda be considered your portfolio.
Speaker:It served lots of purposes, I suppose. It does.
Speaker:Yeah. So have a website, people. Have a website. Yeah. I think
Speaker:this is where Carrie would normally insert her. If you don't have a
Speaker:website, set up your basic domain and your basic website.
Speaker:Mine's on WordPress. Jennifer's is on WordPress. It doesn't have to be right.
Speaker:It can be a one page website if that's what you need. If what
Speaker:you have is nothing, that will probably be better than what you have.
Speaker:Jesse says how you've helped improve their audio through equipment
Speaker:and training, I guess, going back into case studies and testimonials and
Speaker:stuff. Yeah. Especially so, Jennifer, this would be great for you with launch clients.
Speaker:Right? Because you're you're doing a lot of launches right now. This could be
Speaker:huge because then you can demonstrate that you're not giving the
Speaker:same advice to every person. Right? A solo show
Speaker:doesn't necessarily get the same equipment list as a co hosted
Speaker:in person show versus a co hosted over the Internet
Speaker:show. They get a little bit different guidance. Yes. Yeah. In
Speaker:person show, you're probably gonna get them an interface, a proper interface.
Speaker:And you might give them the same microphones, but you're not gonna say, hey, plug
Speaker:in 2 USB mics and go to town. No. I I don't tell them that.
Speaker:Nope. Because you know that. That doesn't work. I love that.
Speaker:You know, we started talking about portfolios. Now we're just talking about all the things
Speaker:we should I should have on my website. Oh, is that what
Speaker:these little notes are? Bryan's taking notes in his shared
Speaker:Google Docs, and I'm like, what's he doing? He's he's Yeah. I'm taking notes of
Speaker:all the things that I'm telling myself I might do after we get done
Speaker:because like I said at the beginning, we didn't come into this thinking we
Speaker:were experts. Right? We're we're coming. We're bringing what we've got. And some of
Speaker:you have really brought something to the table tonight as we've been recording this live.
Speaker:This has been great. What else about portfolios? What what are we not thinking
Speaker:about? Are there any pitfalls to having a portfolio? I don't
Speaker:think there would be a pitfall unless you had someone who got mad about
Speaker:you throwing them under the bus in it. So get permission if you're
Speaker:gonna do before and afters, I guess. But I don't
Speaker:see what, like, from a client facing
Speaker:perspective or whatever. I think the only pitfall
Speaker:that I see would be and we talked about this with,
Speaker:Tom Kelly. Tom Kelly. We talked with him about that where when he
Speaker:started his first editing his first show or a few shows,
Speaker:they were so bad. The audio quality was so bad even after he got
Speaker:done that he didn't want them to go on to a any kind of
Speaker:portfolio. So I think just being careful what you choose
Speaker:to go in your portfolio can be a really big deal. That's something with a
Speaker:couple of clients that I have on my portfolio that I had to
Speaker:wait until I had an episode that I was comfortable putting on my
Speaker:portfolio. Jesse says pitfalls to before and
Speaker:after is you could attract clients with unrealistic
Speaker:expectations or wanting to deliver low quality
Speaker:audio so you can spend a year working on it.
Speaker:Yes. I would never publish anything where I'm showing that
Speaker:I took out goat sounds from an episode. It happened. Right?
Speaker:But I'm not gonna not gonna create that expectation. That is certainly
Speaker:something to be careful with. The photographer who decided to
Speaker:document her whole episode by having throughout the
Speaker:whole thing. Well, every time the flash went off. Yeah. I don't wanna
Speaker:encourage people to do that. Yeah. Or maybe when you've got a a metronome
Speaker:going off in a band, Editor
Speaker:has some skills with metronomes. Let's hit Steve's comments.
Speaker:So Steve's comment is that what he's gathering is that portfolios don't matter as
Speaker:much as having a website, a media kit, and or testimonials and
Speaker:client recommendations. I think for the bulk of us,
Speaker:I would agree with you, Steve. I think the only time when a
Speaker:portfolio might be more important than testimonials or recommendations
Speaker:might be when you're not getting referrals, when it's
Speaker:somebody coming and saying, hey, I need to check you out, And I don't have
Speaker:any other way to do that. But I don't think that's most of us. And
Speaker:as Patrick says, he thinks it's obviously probably more valuable or worth the time and
Speaker:effort if you're a new editor needing clients.
Speaker:Declining over the last year as multiple shows, let let themselves
Speaker:go. And you're currently working on brand strategy. Do we know someone like
Speaker:that? We know one person like that. And, honestly, he's kind
Speaker:of not moving very fast, but he's been very thankful for all the
Speaker:help he's gotten so far. And that's me. Jennifer, anything else we
Speaker:need to hit on portfolios? We've gotten all of the thoughts that I
Speaker:had and several that I didn't have. Yeah. And several Daniel had.
Speaker:So thanks for being with us in spirit, Daniel. Yeah. For those
Speaker:that have commented, we're very thankful. We're now going to move on to the
Speaker:powered by AI portion of this show. Jennifer, do you wanna explain what's
Speaker:happening and why? As you may or may not realize, if you've
Speaker:listened to the show for any amount of time, we typically when we get to
Speaker:this point, we go to our pod decks question of the day. We have
Speaker:been through the deck, and we're getting repeats and having to throw out questions
Speaker:because they're not appropriate and all the things. So we have
Speaker:decided to come up with the chat
Speaker:GPT question of the day instead powered by AI.
Speaker:If you are currently drinking a water like I am, this is your this is
Speaker:your chance to take a drink because we said AI and chat GPT. Jennifer is
Speaker:the chat GPT maven, so she's gonna tell us what our question
Speaker:is. Well, I editor chat GPT, give me a
Speaker:random question. And here's the question. What
Speaker:would you do if you found yourself in possession of a
Speaker:mysterious antique key with no idea what it
Speaker:unlocks? Those of you joining us live, we're interested in what you would
Speaker:do, especially if you host a show about creepy and
Speaker:mysterious things. I don't host one of those shows,
Speaker:but I'm thinking that I would probably have to take that key
Speaker:and put it in a wooden case with a velvet lining and very
Speaker:carefully close the clasp and put it on a shelf where I
Speaker:could view it and be interested in it. And if I ever got
Speaker:the courage, maybe start walking around and take the key very carefully
Speaker:out of the wooden case with velvet lining and stick it into
Speaker:various locks until I find out what it opens. And then probably runaway
Speaker:screaming realizing that I wouldn't want to see what's behind that door anyway.
Speaker:Editor. My daughter's favorite movie is Coraline. So
Speaker:that's the key key that went to my head, first of all, and
Speaker:and it took her to creepy other dimension. So I'm
Speaker:like, Yeah. I don't know. She ended up throwing it into a
Speaker:well. But in
Speaker:reality, I'd probably throw it in a drawer with all the extra keys and forget
Speaker:about it. Jesse says that he would sell it on eBay as a lost
Speaker:relic. Patrick's gonna throw it in the junk drawer. I think with that, we'll go
Speaker:ahead and close this episode down. We're done a few minutes early. But our
Speaker:commitment to you is we will try to bring as much value as we can
Speaker:and then go away once we're not doing that anymore. And I feel like we've
Speaker:crossed that threshold. We could talk about thresholds and how they got their name, but
Speaker:that's not the purpose of this show. Well, you know, they ask how
Speaker:long a podcast should be. Right? You get this question all the time? 2
Speaker:minutes shorter than ours. Right? No. As long as it
Speaker:takes to tell the story, not a moment longer nor shorter.
Speaker:Yes. So for those of you that joined us live, thank you so
Speaker:much. We really appreciate you being here. Those of you in the comments, we appreciate
Speaker:your questions and your suggestions. Great stuff coming out of the
Speaker:comments section. Really glad that you could be here. If you're joining us later
Speaker:listening, we're glad that you could do that. You can always join us live. We
Speaker:would love to have you here. Jennifer, if somebody wants to be a guest on
Speaker:the show or has a suggestion for a topic that we should cover, what would
Speaker:they do? They could go to podcasteditormastermind.com, click be
Speaker:a guest, or find us in the Facebooks because, I mean,
Speaker:this topic came out of the Facebook chat. Behind the scenes, we
Speaker:do have a running list of possible topics. This was 1, but because
Speaker:somebody asked, that's why we talked about it. With that, I'm Bryan
Speaker:Entsminger. If you want to, you can find me at toptieraudio.com, and you can
Speaker:check out my portfolio there. I'm
Speaker:Jennifer Longworth. You can find me at BourbonBarrelPodcasting.com.
Speaker:For those that are wondering, both Daniel and Carrie were not able to join us
Speaker:tonight. Daniel is at Rothmedia.audio and Carrie is
Speaker:at carrie.land. And we would love it if you would check them out as well.
Speaker:You haven't already subscribed to the show, podcasteditorsmastermind.com is
Speaker:the place for all of that. We love you, and we're really glad that you
Speaker:were here. And now I'm going to try to hang up. So bye. Thank you
Speaker:very much. Bye.
Speaker:So How much is that?
Speaker:Think it's hanging up. I think it's hanging up. There we go.