Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions.
Speaker AAnd we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships, and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work now.
Speaker AYour host, Sam Wakefield.
Speaker BWell, all right.
Speaker BWelcome back to Close It Now.
Speaker BSam Wingfield here.
Speaker BI am excited about our guest today.
Speaker BI've been on this run lately of like all of these incredible guests, which is really fun.
Speaker BSo everybody listening.
Speaker BIf there's somebody that you'd like to have, like to hear featured in an episode, message me and let me know.
Speaker BBut the guest today is this.
Speaker BThis will release in is it International Women, Women's Month, Women in Business, all of this going on.
Speaker BAnd as you know, if you've listened, I've been a massive, massive advocate for women in the trades for years.
Speaker BAnd so it's so fulfilling and exciting for me to see so many women in the trades and not to discredit you or take any power away, David, of course, because you're equally important in the business.
Speaker BBut it's so cool when there's women involved and it's not just, you know, not just a sausage fest out here and not just guys.
Speaker BRight.
Speaker BAnd so my guests today are David and Stephanie Postel.
Speaker BRight.
Speaker BDid I get that right?
Speaker BPastel.
Speaker BYes.
Speaker BOf Anchor Heating and Air in Charleston, South Carolina.
Speaker BAnd they are here to just basically like, fill us in on what's going on.
Speaker BAnd I know that there's some value that we're going to be able to give to everybody listening today.
Speaker BAnd so thank you for joining me on the show today, guys.
Speaker CThank you for having us.
Speaker DYeah, we're excited to be here.
Speaker BAbsolutely.
Speaker BWell, let's get started with a little bit of highlight reel for you guys.
Speaker BYou, before the episode, you talked about how you started from scratch a couple times with businesses.
Speaker BAnd also, you know, we had some really cool changes recently in December.
Speaker BSo we'll, we'll talk about that a little bit.
Speaker BBut give us a highlight real.
Speaker BHow, first of all, how in the world did y' all get into the trades and then tell us some of your story.
Speaker BHow'd you get to where you are now?
Speaker BAnd a couple bit of a business philosophy and life philosophy.
Speaker DYeah, well, we.
Speaker DDavid has been in the industry for.
Speaker CSo 21 years now.
Speaker CI actually came in the industry back when my daughter was born.
Speaker CMy uncle was already part of a large company so he brought me on.
Speaker CThat was my first full time job and H Vac and kind of just grew from there, went to different companies and then along the way met Stephanie and we partnered up and started our own business.
Speaker DYeah, that's, that's part of the highlight reel.
Speaker DThere's a lot of lowlights in there too.
Speaker DBut I, I've had multiple different careers that have brought me to this place.
Speaker DI was a kindergarten and first grade teacher for about five years and then I started my own, actually a retail monogramming and embroidery shop, personal trainer.
Speaker DAll these things kind of getting me ready for running an H Vac business, I guess.
Speaker BWhat a leap from that into H Vac.
Speaker DRight.
Speaker DSo actually my.
Speaker DOne of my personal training customers or clients was an H Vac owner and his wife.
Speaker DThey were clients of mine and I had sold my business and was really just kind of contemplating what the next move was going to be.
Speaker DI love training, but the point of going into it was to spend time with my kids.
Speaker DAnd if you've ever done personal training, it's from like 5am to 12 and 4 to 8 and that doesn't work really well for having kids.
Speaker DSo I was really thinking about going back and getting my mba.
Speaker DAnd the.
Speaker DI was training this guy and he said, well, you know, what if I offered you a job?
Speaker DAnd, and I've said it a million times, but I honestly had no idea what H Vac was.
Speaker DI was like, what is that?
Speaker DYeah.
Speaker DAnd I had done a lot of marketing and stuff for of course, my business.
Speaker DWe've lived in Charleston our whole lives, so.
Speaker DWhich is kind of a unicorn status here because people are all the time.
Speaker DAnd so he actually, at that time, this is 2012, had bought three companies and was putting them together and actually had joined Nexar.
Speaker DAnd so he brought me on as business development is what we called it at the time.
Speaker DAnd I came on to implement nexstar in this newly put together company.
Speaker BSure.
Speaker DAnd you know, little did I know that it was really preparing us for, you know, what we've been able to do.
Speaker DBut so much value over that time and when you're in that position and you're telling everybody what to do and how to do it.
Speaker DYou become the operations manager, right?
Speaker BYeah.
Speaker DSo by default, I became the operations manager.
Speaker DAnd we grew that company at the time from 4 to 14 million.
Speaker DAnd again, pre.
Speaker DCovid.
Speaker DRight.
Speaker DSo from 25 to 75 employees.
Speaker BRight.
Speaker DDavid was our lead installer.
Speaker DThe.
Speaker DThe.
Speaker DThe best installer, of course.
Speaker DAnd of course, y. Yeah.
Speaker DAnd it was a great company with.
Speaker CA lot of great culture.
Speaker CIt was a.
Speaker CWe're hometown people.
Speaker CSo it was.
Speaker CStill had the mom and pop feel, I would say, huge there.
Speaker DYeah.
Speaker DWe had done a really great job of developing that culture.
Speaker DAnd you know, things happen and, And.
Speaker DAnd things happen.
Speaker BAnd it's business.
Speaker BRight.
Speaker B100% have been there.
Speaker DRight.
Speaker DAnd again, best.
Speaker DI always, like, I got fired and I don't know why, but what I do know is that my mentor was like, you should have left there two years ago because you're so far ahead.
Speaker DYou had already taken them as far as they were capable of going out.
Speaker BThey're willing to go.
Speaker BSure.
Speaker DYeah.
Speaker DAnd so great.
Speaker DAgain, we have looked back on that experience.
Speaker DWe were not together at that point, so we always tell that part too.
Speaker DWe were separate, but so much value.
Speaker CFrom what we were able to learn while we were there, and we weren't.
Speaker CWe were in the trenches working for someone, so we didn't have the responsibility other than to gain all the knowledge that we.
Speaker DAnd I tell that story too, again, because, you know, I was David's boss at that point.
Speaker DAnd so that's important to know because we already had our roles established from then.
Speaker DRight.
Speaker DDavid was an amazing installer.
Speaker DI tricked him into becoming the install manager.
Speaker DBut she always looks back is like, why'd y' all make me do that?
Speaker DRight.
Speaker DBut we made.
Speaker DI made the, of course, rookie manager mistake of pulling my best guy out of the field and making him install manager.
Speaker BRight.
Speaker DBut I'll take credit for it now because he's running our company on side.
Speaker DSo I. I planned it.
Speaker DThat's how.
Speaker CYeah, it's really all God's plan.
Speaker CIt really being placed in all these different roles and different areas of life.
Speaker CAnd that's what.
Speaker CThat's what comes of it.
Speaker DRight.
Speaker DThat's what we needed to do.
Speaker DAnd so while we left there and that was pretty devastating because we treated that.
Speaker DI treated that company like it was my own and grew it that way.
Speaker DThe next thing was up for us.
Speaker DRight.
Speaker DAnd so God just said, hey, here's the next opportunity.
Speaker DAnd again, this is, you know, 2019.
Speaker DWe ended up getting with an investor and he said, I have money and I want to write a check and I want to invest in a service business, which was honestly at that time probably pretty smart because again, pre Covid and nobody.
Speaker DPrivate equity wasn't in our space yet like that.
Speaker DAnd of course we were like, hey, we, we know everybody.
Speaker DWe know how to do this.
Speaker DWe know the right things.
Speaker DAnd it was pretty much that we.
Speaker DWe were the face of the company.
Speaker DWe were part owners in the company and.
Speaker DAnd we took off from there.
Speaker DWe got married 2-15-20, went on our honeymoon and came home and opened that company on March 3 of 20 with one truck and.
Speaker DAnd a dispatcher, actually, and me.
Speaker DAnd we paid that dispatcher all through the first six months of COVID But, you know, kind of got off to a great start because we rallied family and friends and marketing and all of that kind of stuff, and we grew that company from 0 to 5 million.
Speaker DAnd then he fired us.
Speaker BOh, wow.
Speaker DYeah.
Speaker ASo.
Speaker DYeah.
Speaker DAnd it's not funny.
Speaker BBut you're laughing.
Speaker BI'm laughing with you, not at you.
Speaker DWe could look back at it now and go, it was all God's grace.
Speaker DThere were some.
Speaker DThere's some, you know, stuff that stinks in it.
Speaker DBut.
Speaker DBut it was truly.
Speaker DBecause God was.
Speaker DJust had a different plan for us.
Speaker BYeah.
Speaker DAnd so David was the license holder and we were like, we had no.
Speaker DWe were blindsided.
Speaker DWe had no idea.
Speaker DBut we were like.
Speaker DI always say, I was like, what are we gonna do?
Speaker DAnd David's like, I'm going to put in air conditioners tomorrow.
Speaker DThat's what we're going to do.
Speaker BYeah.
Speaker DWe are like, okay, let's.
Speaker DLet's go do it.
Speaker DAnd I did.
Speaker DI had great.
Speaker DWe had done a great job during that time of connecting ourselves in the industry, which I always look at Covid and say, that was really what came out of.
Speaker DOf COVID because everybody was home and they had to connect somewhere.
Speaker BEverybody's banding together to support each other.
Speaker BYeah.
Speaker BI was right in the middle of that.
Speaker BKnow exactly what you're talking about.
Speaker DYeah, well.
Speaker DAnd I think our industry became much smaller and you made connections with people that you might not have otherwise.
Speaker DAnd so we.
Speaker DLuckily I was like, I got fired.
Speaker DWe're starting a company.
Speaker DI need a job.
Speaker DAnd I had some really great opportunities and I actually went to work for Contractor Commerce for seven months while we were growing the business.
Speaker DBut we started anchor in December of 21 and we've been on fire ever since.
Speaker DSo it's been a really great experience.
Speaker DAbout eight months.
Speaker DI Worked for Contractor Commerce.
Speaker DSo much great experience.
Speaker DThey are such a great company, such.
Speaker BA great software Love Tall Paul.
Speaker BHe's such a good.
Speaker BMy, my most listened to episode is the one I did with him.
Speaker DHe's, he's the salt of the earth, there's no question.
Speaker DAnd, and gave me a great opportunity to be able to work from home, learn what was going on, be able to dispatch at lunchtime and after work.
Speaker DAnd finally eight months into it I was like, David, I can't do, I can't do both anymore.
Speaker DAnd we just took the leap and, and I came on full time.
Speaker DWe hired another technician.
Speaker DSo, and we hired, in that time we had hired our daughter, my bonus daughter, but David's daughter.
Speaker DShe was 19 at the time and I was really trying to get somebody to do dispatching because I was, you know, busy with my job.
Speaker DAnd we, I sent her out in the field to see what her dad was doing.
Speaker DShe never came back to the office.
Speaker BI love it.
Speaker DHe's actually one of our installers.
Speaker BOh, how cool.
Speaker BHow cool.
Speaker BIt's so cool to see women in the trades.
Speaker BOne in all of the normal roles.
Speaker BAnd then it's like for me, because I do so much sales training, I love, love, love training consultants that are women.
Speaker BBut man, my fires get lit in my brain and I get so excited when I think about women that are technicians and that are retro installers and this kind of thing.
Speaker BAnd it's just so cool to see that you could do anything you want.
Speaker DAnything.
Speaker DAnd she's done such a great job.
Speaker DAnd it's funny, I mean now she just turned 21 and you know, I don't even think that she knows what she's doing is as amazing as it is.
Speaker DRight, right.
Speaker DI mean it's like you're out there with the guys every day.
Speaker DYou're super smart, detail oriented, wiring up units.
Speaker DLike she could do it.
Speaker DAll right.
Speaker DAnd so I think, you know, we actually just talked about last night.
Speaker DMy son also works for now.
Speaker DWe started a duck cleaning division just last November.
Speaker BOkay.
Speaker DBut so my son and is working here and we just said we're going to start taking them to events.
Speaker DWe might start having weekly meetings with them about the business because this is really what we'd love for them to, to be able to do long term.
Speaker BYeah.
Speaker BReally start having the legacy conversation.
Speaker BRight.
Speaker DFor sure.
Speaker DAnd they're both, they're both 21, but oh, like out of our, out of all of our children, they're the, both the ones that have money in the bank.
Speaker DAnd own their own homes.
Speaker BClearly, the entrepreneurial mindset is passed down through there for sure.
Speaker BSo this is such a cool story.
Speaker BSo you started anchor in 21, and then we're now in, what, February of 2024.
Speaker BThis is March.
Speaker BThis is March 1st.
Speaker BWe just had Leap Day.
Speaker BSo March 1st of 2024.
Speaker BSo you went from zero to what's the size of the company now?
Speaker DSo our first year we did one four.
Speaker DSecond year we did two, eight.
Speaker DAnd we're on track to do six this year.
Speaker BSix this year.
Speaker BSo from zero to six in such a short amount of time.
Speaker BSo.
Speaker BWow.
Speaker BThere's a lot there to unpack.
Speaker DYes.
Speaker BBut a couple things that you said in your story really caught my attention a minute ago, and it has to do with mindset.
Speaker BRight.
Speaker BThe mindset of, you know, every step along the way.
Speaker BWell, and how fun is it to have a conversation about success?
Speaker BAnd in your story, you're talking about getting fired not just once, but twice.
Speaker DWe're good at it.
Speaker DWe're done with it, but we're good at it.
Speaker BBut at this point, I would probably fairly say you're probably completely unemployable by anyone else.
Speaker BRight?
Speaker DDefinitely.
Speaker DNo question.
Speaker DYeah, go ahead.
Speaker BYeah.
Speaker BI was just going to ask about the mindset along that way because there's something I heard a long time ago that I think might really fit is when you choose the mindset of I don't lose, I either win or I learn.
Speaker BAnd I feel like that's really a lot of how you guys think about this.
Speaker BIs that right?
Speaker DNo doubt.
Speaker CYeah.
Speaker CI'm probably a little more of.
Speaker CI wouldn't say a risk taker because I know what I know and I can do what I can do.
Speaker CStephanie is a little more reserved in that part.
Speaker CShe worried a little more, you know, of course.
Speaker CI mean, it's.
Speaker CWe're.
Speaker CWe have to support ourselves to have our own business.
Speaker BSure.
Speaker CSo I.
Speaker CThere's no doubt, like, I knew that if I could handle that side of it and trick her into handling the other portion of it, that, that there's no doubt, we.
Speaker CWe'd be unstoppable.
Speaker BSure.
Speaker DI think that's.
Speaker DThat's a perfect thing to talk about in women's.
Speaker DWomen's Month or in the trades, because, you know, it.
Speaker DThere's.
Speaker DI have perfect confidence in myself that I can do whatever I set my mind to.
Speaker DBut in the trade one, when I got fired the first time, there wasn't this community.
Speaker DClose community, because it was prior to all of that.
Speaker DAnd so When I got fired, I thought, who's going to employ me?
Speaker DI was a woman running one of the largest companies in town, who.
Speaker DI'm going to go to a smaller company and be like, will you give me a job?
Speaker DWhat is the first thing they were going to say?
Speaker DWhat'd you do?
Speaker DRight, right.
Speaker DAnd so that was scary, right?
Speaker DThat was.
Speaker DThat was scary for me.
Speaker DAgain, it is that working with your hands and nothing, no one could take that away from David because he can always go do that.
Speaker DBut, you know, I think that is something that women struggle with, is like, okay, then somebody's going to talk bad about me or think I did something bad.
Speaker DAnd, you know, I'm not saying I'm sure there's stuff along the way at that company that I didn't do perfectly.
Speaker DDon't get me wrong.
Speaker DI mean, we can always grow and be better.
Speaker DBut it just.
Speaker DI left there because it wasn't a great fit anymore.
Speaker DRight.
Speaker DI didn't.
Speaker DI didn't hurt anything.
Speaker DI didn't do anything bad.
Speaker DAnd so.
Speaker DBut you.
Speaker DThat's a hard conversation to have in the trades with a man that's sitting across table from you.
Speaker BRight?
Speaker DI think that was a little bit of my.
Speaker DAnd I was very emotionally attached to that company because of what we had done there.
Speaker DSo it took me a minute.
Speaker DI really, mental health wise, and I.
Speaker DAnd that's not normal for me, but it took me six months before I really recovered from that.
Speaker DThe second time I would say I, I wasn't the risk taker.
Speaker DAnd David thought all along we could be doing this on our own.
Speaker DAnd I thought, I think we can, but, you know, but let me see.
Speaker DRight?
Speaker DAnd that's, that's where.
Speaker DWhere that I probably held us back.
Speaker DAnd we really thought we had a great opportunity.
Speaker DWe're.
Speaker DWe're the workers.
Speaker DWe went in with every intent of being great partners and we did what we said we were going to do, right?
Speaker DSo when we got fire tired that time, one I never lost, we neither one left and lost a night of sleep thinking we did something wrong because we never did.
Speaker DBut I think at that point we were like, God is just telling us that you can do this on your.
Speaker BOwn and it's your time, right?
Speaker DBasically, I'm gonna rip the band aid if you're not gonna do it.
Speaker DI've told you once and now I've told you twice, right?
Speaker BLet's not have a Jonah story.
Speaker DThat's right.
Speaker DThat's right.
Speaker DAnd again, while it was.
Speaker DIt was devastating to us because again, we had grown this.
Speaker DWe had done two acquisitions in that time.
Speaker DWe had this great little 25 employee company.
Speaker DWe had just finished doing one on one evaluations with every one of them.
Speaker DThey were like, this is the best place we've ever worked.
Speaker DWe're so happy.
Speaker DThis is so great.
Speaker DI've told this a million times.
Speaker DThis happened on a dreary Wednesday.
Speaker DThe Tuesday morning.
Speaker DWe had had a service meeting, and I stopped the service meeting at one point and I said, y' all need to sit in this moment because this doesn't happen.
Speaker DLike, this is all good.
Speaker DYou are sitting here saying, this is good.
Speaker DYou're sharing with each other.
Speaker DYou.
Speaker DYou like the people that you work with.
Speaker DLike, just sit in that for a minute and be present because everybody doesn't.
Speaker DAnd then the next day, we got fire.
Speaker BAnd clearly you didn't even realize that you were like planning a anchor in that moment.
Speaker BRight?
Speaker BSo, like, capture.
Speaker BI. I love, I love what you.
Speaker BWhen you break that apart.
Speaker BBecause, you know, we have to be.
Speaker BI run a book club for personal growth and everyone is invited to join.
Speaker BAnd we just finished a book called the Gap in the Gain.
Speaker BAnd so it's about just exactly that.
Speaker BIt's like as high performers and high achievers, we're always focused on, okay, what's the goal?
Speaker BAnd if I miss it by two, then I suck.
Speaker BAnd I'm horrible not recognizing the fact that, well, we came 800 steps and then maybe missed the two.
Speaker BLet's be grateful for the 800 accomplishments we have along the way.
Speaker DDrank that bottle of Van Winkle yet?
Speaker BExactly.
Speaker BWaiting for the moment, right?
Speaker BYes, do that.
Speaker DBut you're so right.
Speaker BYeah.
Speaker BYeah.
Speaker BWell, sounds like that's actually a great segue to.
Speaker BSo actually, I've got a couple questions super quick before we get into, you know, what, what you're doing now and some of the new exciting things with anchor.
Speaker BBecause I know there's a lot of people listening because I get these questions all the time.
Speaker BI literally.
Speaker BI do the free consults all the time with people as well.
Speaker BSo anybody out there listening?
Speaker BIf you just need some advice and brainstorm, message me.
Speaker BI'm happy to chop it up with you and be that sounding board, but I was sitting with a guy yesterday, he's two and a half years into business, he's by himself with like one install crew and a helper.
Speaker BAnd we're having this conversation of how do I get in my opportunity in front of more people.
Speaker BAll these things, like, what do I do?
Speaker BI need some more leads and this classic story.
Speaker BSo y' all went from 2021 to now and you're on pace to go from zero to six million in a year, in what, three and a half years, basically.
Speaker BRight.
Speaker BSo I would love for you to be able to speak into that a little bit because there's so many people listening is like, how in the world did you do that?
Speaker BHow?
Speaker BLike you started with nothing.
Speaker BYou didn't have a, you know, 100 million dollar marketing budget.
Speaker BWhat did you do along the way to.
Speaker BTo see that kind of growth?
Speaker BRight.
Speaker BHow'd you get in front of that many.
Speaker BThe biggest question is always, how did you get in front of that many homeowners for the opportunity, to get your opportunity out there?
Speaker BAnd just what are some of the key elements to that?
Speaker CYeah, well, it's building our brand.
Speaker DYeah.
Speaker CAnd she's all about that monkey.
Speaker DWell, you know, we, I mean, literally we started with $2,000 for this company.
Speaker DI mean there, there was no plan.
Speaker DWe didn't need a plan to have a bunch of money because we were already working at a company we thought we were going to be at forever.
Speaker DSo.
Speaker DSo we got the first job from a friend of a friend that, you know, knew we were at home crying.
Speaker DWe needed work.
Speaker AYeah.
Speaker DAnd, and we took that money and did that job and then we took the money that we got from that job and we put it back in and we.
Speaker DThe next job.
Speaker DSo, you know, I mean, I think it certainly can be done now.
Speaker DI tell people that I meet with all the time, you know, again, comparison is the thief of joy.
Speaker DAnd so you can't, you cannot look at us and go, okay, zero to 6 million.
Speaker DYou started from zero, nothing, and now here you are.
Speaker DBecause we have 10, 15 years of building and knowing processes and procedures what we wanted and what we were going to be.
Speaker DAnd we were that from the day we got in the truck.
Speaker DLike, there was no, like, we're not wearing nice uniforms.
Speaker DWe don't have a brand.
Speaker DWe don't have all that stuff.
Speaker DNow, we didn't look like Kick Charge brand that first day, but I immediately went on Fiverr brand crowdfunding, whatever it was.
Speaker DI.
Speaker DWe had a logo, we had a name.
Speaker DMy sister actually sent me this quote that talked about God being our anchor.
Speaker DThat's where our name came from.
Speaker DSo immediately we had a story connected to the name of our company.
Speaker DI had already written a business plan for our first company.
Speaker DAnd so, you know, immediately I went into tweaking that so that we, you know, knew what our, our first Three years was going to look like.
Speaker BRight.
Speaker DI went into writing an SBA loan which, you know, which is great.
Speaker DIt took seven months to get and praise the Lord, by the time we got it, we didn't need.
Speaker DBut all of that said is like, you have to get your name out there, you have to start putting your brand out.
Speaker DAnd the first thing I did was make that brand and put it on Facebook.
Speaker DMade our Google my business page.
Speaker DWe had a one page website for a long time because we knew we were going to brand with Dan Antonelli.
Speaker DThat was a, that was a definitely we're going to do that thing.
Speaker DAnd I didn't want to spend a bunch of money making a website and then have to rebrand it.
Speaker DSo we went with a very simple website for a while.
Speaker DBut everybody that we could get in front of, we got in front of.
Speaker CFrom the very beginning.
Speaker CSam, we charged just as much as the large gazing company.
Speaker CWe never cut throats, we never did any of that because we knew we had our brand coming and we was going to have to stand by that and, and charge the prices that everyone else is charging.
Speaker BSure.
Speaker CThat's really how we, there's no, there's no been able to do what we're able to do.
Speaker DAnd I, every company where I talk to these guys, typically newer companies, I will tell them that from the beginning, one, you're hurting the industry by not charging what you should be charging.
Speaker DRight.
Speaker DBecause we're all out there trying to make a living and that there is a standard of what stuff costs and you should be holding that standard.
Speaker CSupposed to make money what we're doing.
Speaker DRight.
Speaker CNo one says that's a bad thing.
Speaker DIt's a skill.
Speaker DRight.
Speaker DAnd if you could fix it, then don't call me.
Speaker DRight.
Speaker BYeah, exactly.
Speaker DThat, that's the whole part is that we didn't get out the truck and go, you know, oh God, anything you want to throw my way.
Speaker DRight.
Speaker DIf the, if the big guys in town were charging 300 for a capacitor and we showed up when we said we would in a nice truck, in a nice uniform, we put our booties on, we talked to you about what happened, we gave you options, then why do I need to take 150?
Speaker DNo, like that doesn't, that doesn't make sense.
Speaker DRight.
Speaker DAnd so because we did that from the beginning, because we were smart about not buying things that we didn't need immediately, we did a lot of free marketing, we didn't write a check and we still don't do this, we don't write a check for marketing or a sponsorship that we can't go to and be at.
Speaker DYou will never get a check for me that you don't see me at that place.
Speaker DEven down to sponsoring a soccer team.
Speaker DWhen I sponsored the soccer team, my name was on the shirt.
Speaker DBut the last game of the season, David and I took snacks and pom poms out there.
Speaker BLove it.
Speaker DRight?
Speaker BYeah.
Speaker CSo.
Speaker DBut when we did that like it, it created this groundswell of.
Speaker DThey have a great reputation.
Speaker DThey're going to treat you right.
Speaker DWe're not the cheapest, we're not the most expensive, and you're going to get better personalized service from us, then you're going to get somewhere else.
Speaker BAbsolutely.
Speaker DThat allowed us.
Speaker DAnd I'll say that I typically am not in favor or in favor of putting my face on marketing, but because I had a very specific non solicitation that I very specifically held to, I can't help it that I put a billboard up that had my face on it.
Speaker DSo if you needed to find me, then you could find me.
Speaker BThere you are.
Speaker BYeah.
Speaker DI didn't call any old customers.
Speaker DI didn't, I didn't text them, I didn't email them, I didn't do any of that.
Speaker DBut I knew where my customers were and where they would need to find me.
Speaker DAnd, and then I had a story to go along with it.
Speaker DAnd so we put ourselves where we would be in front of those people.
Speaker DThe, the whole secret is charging what you need to charge gives you freedom to later leverage that amount of money.
Speaker DAnd so we were able to put a decent amount of money in the bank the first year because we didn't use it as our personal wallet.
Speaker DAnd when you walk into a bank and ask them for money and you show them your bank account, right.
Speaker DThey're like, we're happy to give you credit it.
Speaker DWe're happy to buy those trucks from you, you know, for you.
Speaker DSo you can't do that if you are hoarding the cash, if you're hiding the cash, if you're not.
Speaker DAnd listen, that might be what some people want to do and I'm good with that.
Speaker DBut it doesn't make you a business in the eyes of the bank and the government.
Speaker DAnd so then they're not going to give you money to help you grow your business.
Speaker BSure.
Speaker DThat's.
Speaker DThat's our brand.
Speaker BOh, I love this so much.
Speaker BSo it's, I mean, I'm hearing so many things through this.
Speaker BOne of them that I, that is really standing out to me so much is one.
Speaker BIt was a. I mean, it's a 15 year overnight success story, sounds like.
Speaker BSo.
Speaker BYes, that's the coolest thing about, you know, our successes and failures.
Speaker BWe're never moving.
Speaker BThere's a training that I teach that I heard years ago called the Valley of Despair.
Speaker BBut every time that we learn and grow, our new valley is the peak of where we used to be.
Speaker BThat's like, that's where we wish we could be.
Speaker BAnd that's our new valley.
Speaker BAnd like, wait, okay, so we're starting at higher and higher levels.
Speaker BIt's not like we're starting from scratch each time and relearning.
Speaker BAnd it also sounds like, oh, go ahead.
Speaker CI said it's never lateral moves.
Speaker CIt's always moving.
Speaker BYeah, yeah.
Speaker B100.
Speaker BAnd it sounds even more importantly Yalls belief system around your own skills and abilities.
Speaker BIt just.
Speaker BYou knew that you're going to be I.
Speaker BIt's like basically that belief system is like, I am a successful person.
Speaker BThis is what we do.
Speaker BWe will be successful.
Speaker BLet's go.
Speaker BAnd so from day one, you just modeled that mindset and said, let's just go.
Speaker BBecause this is just what we do and who we are.
Speaker BWe are successful people, we are successful business owners.
Speaker BIt just happens out of that, right?
Speaker DYeah, there's no doubt about that.
Speaker DI mean, there was no question about whether we were going to be successful.
Speaker DIt'd just be how fast, right?
Speaker DI mean, that's.
Speaker DWe.
Speaker DWe have a very high bar for ourselves, hence the reason we haven't had the bourbon yet.
Speaker DBut you know, it's like we're waiting to celebrate.
Speaker DBut we, don't get me wrong, we enjoy.
Speaker DWe have a great life.
Speaker DAnd I think that's the other part is that we literally wake up in gratitude every day.
Speaker DAnd I think when that is your mindset, right, I mean, we, we went through some really hard stuff.
Speaker DI mean, and.
Speaker DAnd again, there's also been really great people around us.
Speaker DYou know, back to my mentor that said the first time, you know, you should have left there the second time.
Speaker DShe really said to both of us, you have to, you have to let me guide you because you're in no mindset to be able to make decisions right now.
Speaker DShe was like, I. I will guide you and I will tell you what to do until you are ready to make decisions again.
Speaker DBecause you're so.
Speaker DYou're so hurt in those moments that it's very easy to make bad decisions.
Speaker DAnd, and she, she was a great guide for us.
Speaker DAnd I think it's helpful to have those people around you that are willing to say that, like, I'll let me show you what to do for now until your feet are under you again.
Speaker DAnother really, you know, our faith is huge for us.
Speaker DWe just know we can look back years to see how that was.
Speaker DComing back to church and getting back baptized and again and all those things were just preparing us.
Speaker DBut I think that's.
Speaker DThat's the biggest thing is just having that guiding light, basically and knowing who you are and that there's.
Speaker DThere's a better.
Speaker DThere's a better plan for you.
Speaker DSo.
Speaker BSure, sure.
Speaker BYeah.
Speaker BIt's like.
Speaker BAnd it helps.
Speaker BSounds like it really helps you to be very steadfast in your core beliefs and your core values.
Speaker BAnd that does.
Speaker BIt's not just personally, but that carries through into everything that you touch.
Speaker BIs building the culture of the company and all of that as well.
Speaker DIt does too, of course.
Speaker DYou know, I've talked several times.
Speaker DThe biggest thing that came out of the second firing, I think one, there was a great guy at church on Christmas Eve because keep in mind, this happened December 9th.
Speaker DWe went to church on Christmas Eve and a guy there who was a good friend of ours, we told him our whole story right before we walked into church and he said, you need to go read the book of Job.
Speaker DHe was like, this is exactly.
Speaker DLike this is Job's story and that's going to be a big thing for you.
Speaker DAnd I had to say I didn't know the whole story.
Speaker DAnd we both went home on Christmas Eve and read the story of Job and it was lifechanging because that's what happened.
Speaker DJob lost everything, but then God recreated for her, for him and, and gave him more.
Speaker DRight.
Speaker DWas still sad at what he'd lost, but he got more.
Speaker DSo that, that was a huge thing, I think again, just having those people that were pouring into us then.
Speaker DBut I think again, it's just, it's given us every time just the guiding light to go back to.
Speaker BLove this.
Speaker BSo I've heard you say several times so far the importance of having a story, the importance of having that as your message and being able to be a storyteller and all of that.
Speaker BSo talk to us a little bit more about that because that sounds like it really just integrates into the entire company culture, how you train your people, how you build your culture.
Speaker BJust everything around it is a story.
Speaker BSo talk about that a little bit because that's missing in so many companies, even these huge.
Speaker BI mean, I'll coach a 30 million dollar a year company and they have no story.
Speaker BIt's like their branding is bad.
Speaker BYou know, all these things.
Speaker BIt's like, okay guys, you're awesome.
Speaker BLet's, let's tweak a couple of these things and then of course the next start to really grow.
Speaker BBut tell us about story and how that's important and how you know, when somebody doesn't.
Speaker BThey don't think they have one, but they actually do.
Speaker BHow does somebody find their story?
Speaker DI think the, well one is this is who we are, right?
Speaker DSo we're pretty like we're, this is what we're doing.
Speaker DWe're going to create this.
Speaker DWe know how important that is marketing and the background of it.
Speaker DAnd I think it makes it easier to get up every day when you do have a story.
Speaker DBut I would say there's definitely been people, whether they're in the industry or just people in our lives that pointed out some of our story too, that made us like realize what we love, what we do, who we are as a couple.
Speaker DAnd so then when we were creating our company, we knew how it was going to function, but we maybe didn't have the whole story around it and why each of those parts was important.
Speaker DI'll say any day, day of the week.
Speaker DSarah Gerardo is like the smartest marketing person out there.
Speaker DAnd sometimes Sarah will take you down a rabbit hole.
Speaker DBut.
Speaker DBut it's all because she's so smart.
Speaker DBut she said to us, we were at a conference and she, she pointed out my pearls, right?
Speaker DAnd my pearls were just like, it's just second nature to me.
Speaker DI literally have worn pearls every day since I was 14.
Speaker DLike, that's just my thing.
Speaker DI was given them at a thing by my dad and I've worn them every day.
Speaker DI wear them if we're in the pool, I wear them.
Speaker DIf I'm working out, I only take them off at night.
Speaker DLike it's just my thing.
Speaker DAnd Sarah pointed that out and I was like, oh yeah, right.
Speaker DBut so you don't think about how that can become part of our heating and air brand.
Speaker DRight, Right.
Speaker BYeah.
Speaker BEven on for everybody listening, if you don't see the video like, or watch the YouTube.
Speaker BEven on the outline of the, the window in the zoom, there's a.
Speaker BShe's got a pearls right around the window, which I love is this border here.
Speaker DThat's it.
Speaker DBecause that's out.
Speaker DLike that's my thing.
Speaker DBut once we started getting our company going then, well, we knew anchor that had to do with like, I Said our faith.
Speaker DAnd so then you start, you know, okay, well, we can make our, our maintenance agreement, the captain's club.
Speaker DThat just kind of makes sense, right?
Speaker DThat's not at all.
Speaker DBut when you start putting the pearls in it.
Speaker DWell, what are, what do pearls signify?
Speaker DSomething that was a little piece of sand that irritated the hell out of somebody and became beautiful.
Speaker DWell, I mean, here we are, right?
Speaker DAnd they're strong and classy and, you know, I mean, so you can do so much with the pearls.
Speaker DRight.
Speaker DWhen I think of pearls, the.
Speaker DMy favorite people are Princess Diana, Jackie O, Barbara Bush.
Speaker DThey're all women that wear their pearls all the time.
Speaker DRight.
Speaker DSo I think then again, now we, when now we can create.
Speaker DWe're classy, we're.
Speaker DWe're higher end.
Speaker DThose are the, that's who we are.
Speaker DAnd we created the pearl promise.
Speaker DAnd we just kept saying we have the pearl promise.
Speaker DAnd then people were like, what is that?
Speaker DAnd I was like, we show up when we say we're going to show up.
Speaker DWe do what we say we're going to do and we're going to exceed expectations every time.
Speaker DAnd we were literally at an event and I had to say that like 500 times.
Speaker DAnd at the end of the event, well, there's our pearl promise.
Speaker BThere's your pearl promise.
Speaker BYeah.
Speaker DRight.
Speaker DAnd if we just do that every day, we are amazing.
Speaker DThat's all we have to do.
Speaker DShow up, do what we say we're going to do, and exceed expectations.
Speaker DAnd that's what our people can get around.
Speaker DAnd there's so much room in that that allows us to have that story.
Speaker DAnd I think, you know, the other part is because we knew what our company was going to look like, we have lots of procedures.
Speaker DThere's lots of structure here.
Speaker DNot in a, in a bad way, but in a.
Speaker DWhen I show up to work every day, I know what to expect kind of way.
Speaker BSure.
Speaker DAnd I think that draws people in.
Speaker DRight.
Speaker DSo I know what to expect.
Speaker DI look really good because we have amazing clothes and vans.
Speaker DRight.
Speaker DPeople like us because we already have a great reputation and anytime there's extra or something, these people want me to win.
Speaker DWhere else would you go work?
Speaker BRight, Right.
Speaker BSo you don't have a recruiting problem?
Speaker DNo, no.
Speaker BOh, I love this.
Speaker BYou know, we were, this is the other hot topic is, of course, in our, especially in our industry is, oh, they're, they're such a limited workforce.
Speaker BI can't find the right people.
Speaker BThere's not enough people.
Speaker BAnd every single time I hear that I'm like, well, actually, yeah.
Speaker BIf you create a place, people want to work.
Speaker DYeah.
Speaker BAnd create a culture, they want to be there, you have zero problem.
Speaker BI mean, here in Austin, when we were building the sales team, you know, when I was managing that years ago, we had a line.
Speaker BI always had a line.
Speaker BI could, at any moment, I could pick up the phone and call through people who had come in and.
Speaker BAnd from all over town that were currently employed, that were top producers that said, we want to work for you here at this place.
Speaker BAnd it's the same thing that happens when you create a great brand and.
Speaker BAnd you start to attract the top performers.
Speaker DRight, Exactly.
Speaker DBut here's what it also goes back to.
Speaker DSo what we knew about running a business is that we could not afford at the beginning to hire inexperienced people.
Speaker DThere's nothing.
Speaker DWe totally support that.
Speaker DObviously, we brought our daughter in, we brought our son.
Speaker DWe brought other people with less experience in now.
Speaker DBut at the beginning, we knew we couldn't do that because it's costly, because it would cost us a reputation, it would cost us callbacks.
Speaker DThose are incredibly costly.
Speaker DWe couldn't do that.
Speaker DSo we knew that we had to pay for experience.
Speaker BRight.
Speaker DWell, how did we pay for experience?
Speaker BWe charged the right amount for stuff.
Speaker DThe right amount.
Speaker DRight.
Speaker DSo it all goes back to that beginning foundation of then getting really paying the highest amount.
Speaker DAnd people would be like, how are you getting that guy?
Speaker DHe's got 10 years experience.
Speaker DHe's got 15 years experience.
Speaker DThat guy lives two hours away and he's driving to work for you every day.
Speaker BRight.
Speaker DYou know why?
Speaker DBecause we pay him really well.
Speaker DBecause they're worth it.
Speaker DAnd because we've been reinvesting back into the company.
Speaker DBecause we're priced correctly, we're priced fairly.
Speaker DNobody would say that were priced more than anybody else.
Speaker DAnd in fact, a lot of companies were priced less than.
Speaker DBut it's important.
Speaker DIt was important for us in building our brand to have really experienced people.
Speaker DI can't tell you the difference that that's made in our company.
Speaker DI mean, we also have just passed 400 and something reviews in two years.
Speaker DRight, right.
Speaker DLike, there are people that have been in business in Charleston that have for 20 years that don't have 400 reviews.
Speaker BCorrect?
Speaker BAbsolutely.
Speaker DBut people are moved because of the people that we put in their homes to write them paragraphs, because they're that good.
Speaker DBecause their experience was nothing like they'd ever had before.
Speaker DSo I think that's.
Speaker DThat's the other recruit.
Speaker DWhy.
Speaker DWhy we don't have a recruiting problem because we can pick and choose who we want to work here, that believes in our mission, that fits in our culture, and that wants what we want.
Speaker DSuccess for them.
Speaker CI'm pretty sure if you ask them, they would tell you, we're a team.
Speaker CThey don't work for us.
Speaker CWe're.
Speaker CWe win together, we lose together, whatever the case may be.
Speaker BSure.
Speaker DAnd I.
Speaker DAnd I always hesitate to say because you always have to have context and you always have to have the right audience, but David and I have enough.
Speaker DLike, we have each other.
Speaker DWe have.
Speaker DHave amazing children.
Speaker DWe have the two cutest little dogs in the whole world.
Speaker DWe have a really nice house that we built, and we have a nice car in a pool.
Speaker DWhat else is there?
Speaker DRight?
Speaker DWhat else do you need?
Speaker DBut our.
Speaker DOur.
Speaker DWhat makes us feel more successful is what are we going to see our people accomplish?
Speaker DWe have people walking in here now that are like, hey, can you help me figure out how to get a house?
Speaker DHey, I really want to get a car.
Speaker DHey, I need to repair my credit.
Speaker DI really want to be able to do this.
Speaker DThat, to me, people that are throwing.
Speaker CDown nicotine and all that kind of stuff.
Speaker DYeah.
Speaker CThey can become better people.
Speaker DRight?
Speaker DNo.
Speaker DNo vaping.
Speaker DNo.
Speaker DTobacco.
Speaker DNo.
Speaker DAnd that.
Speaker DThat was a choice that they came up with.
Speaker CSay, that's not our policy.
Speaker BWell, right.
Speaker BSo.
Speaker BBut it was a team that.
Speaker BThat developed that policy then, not just you guys saying, hey, here's the law.
Speaker DRight.
Speaker DWell.
Speaker DAnd I think you begin to see when you make choices like that, if you're buying $9 packs of cigarettes every day, you can't win.
Speaker DNo matter how much I would ever pay you, you would never win.
Speaker BRight.
Speaker DAnd so then again, that's kind of where we are with, you know, our kickoff meeting for this year was, you know, three hours of numbers and what we're going to do and goals and the last hour is cutting out of magazines and creating a vision board that I need you to take home and look at every day.
Speaker BWow, that is incredible.
Speaker BI don't hear of companies doing that with their people.
Speaker BThat is.
Speaker DLove this, Right?
Speaker BExactly.
Speaker BExactly.
Speaker BThis is so powerful.
Speaker BAnd for everybody listening, I hope you're taking notes because there are some massive, massive, massive nuggets that.
Speaker BThat we're covering here that David and Stephanie are dropping on everybody about how to build a winning team, how to build a culture, how to build this machine that is starting.
Speaker BNot just starting, obviously.
Speaker BYou're probably getting close to this point where you're like, it's going with or without us.
Speaker BRight.
Speaker BEverybody's so invested equally, which it sounds like is so cool.
Speaker DIt is.
Speaker DIt really is.
Speaker DAnd don't get me wrong, I, I literally just spoke for Service Nation this week on procedures in your business.
Speaker BSure.
Speaker DAnd it's funny, as I was asked to speak, to do that talk, and then by the time I did it, I actually lived my own speech.
Speaker DRight.
Speaker DBecause we, you know, we are very structured.
Speaker DWe do have lots of policies and procedures that, that help us win.
Speaker DBut all those get turned upside down when you acquire a company and you bring in five or six more people within two months.
Speaker BSure.
Speaker DAnd now your reach is different and the people that you're serving don't know you.
Speaker DAnd we took them over from a company that didn't treat them very well and, and not certainly to the level that we do.
Speaker DAnd all of a sudden all these things that worked really well, you're like, oh crap, we got to change, change that.
Speaker DOr we got to communicate it better to these new people.
Speaker DWe gotta, we know they're the right fit.
Speaker DWe know they fit the vision and the culture, but it's on us to make sure they understand how to do it.
Speaker DRight.
Speaker DBecause we're so bad as contractors at telling people one time how to do something and then being pissed off that they don't do it.
Speaker DRight, right.
Speaker BYeah, exactly.
Speaker DThat a lot.
Speaker DAnd you know, I mean, we, we have to show them, teach them, evaluate them, reteach them, make sure that they get it or maybe that they're not in the right seat and put them where they need to go.
Speaker DBut that, that's super important.
Speaker DAnd, and we had to relive that lesson in the last two months.
Speaker DBut now, now we're ready.
Speaker DRight.
Speaker DI mean, everything is always getting ready for May.
Speaker DRight.
Speaker DWe're always, of course, yeah.
Speaker DBig season, you know, and so I think by then we'll be ready again and have, you know, really gone back and refined and defined new procedures and old procedures so that we can be chugging and listen, the, the goal is for us to be able to be where we want to be.
Speaker DWe love being here, but we love traveling.
Speaker DWe love giving back to the industry by being at conferences and being able to speak and network and all of that kind of stuff.
Speaker DAnd we know we have really high performing people here that can do that when we're not here.
Speaker BI love this.
Speaker BIt sounds too, just on the onboarding, new people is.
Speaker BSounds like it's so important to one, communicate clearly and repeatedly, but also to be patient and give them grace in Learning the process.
Speaker BSo many times the owners will hire somebody and two weeks later like, oh, you haven't gotten it yet.
Speaker BMaybe you're not a good fit that well.
Speaker BIt's like they're barely getting their feet wet in the culture of the company and figuring out learning names still.
Speaker BAnd you're like ready to can them because they don't have your processes down yet.
Speaker BCome on.
Speaker DYeah, yeah, we, we definitely.
Speaker DThat's a big thing for us is just spending the time to one, just let you get into the policies and procedures and how does this look?
Speaker DAnd you know, doing our best to not throw you into the truck, not throw you into it, or if we do throw you in there, throw you in and stuff.
Speaker DSo David's on site making sure that they understand what they're doing.
Speaker DYou know, I mean, all of this is about hands on.
Speaker DThere's no question, but bringing on service technicians and making sure they're sitting in the call center, you know, for half a day or a day, seeing what it takes in order to get them calls to do.
Speaker DRight.
Speaker DMaking sure that they see the information that's being gathered.
Speaker DAnd a lot of it, I think, is the intent of each other.
Speaker DRight.
Speaker DMy, my CSRs are not trying to screw my technicians.
Speaker DRight.
Speaker DWe are trying to get you the best information so that you can get there and be prepared for the call.
Speaker CI want to say that it's like we were talking earlier though.
Speaker CIt's.
Speaker CIt's different when you can kind of.
Speaker CI don't want to say that we don't want to teach people, but we're able to hand pick the people that we bring in.
Speaker BRight.
Speaker CSo it's just a lot easier that like we said, those people already, people are pictures of habits.
Speaker CSo they're looking for the company that has the procedures, all that stuff.
Speaker BSure.
Speaker CThat's why they've sought us out.
Speaker CThey know they hear buzz and when they come here, that's what it is.
Speaker CSo it's just a little bit of that is much easier for us because we're able to pick qualified people, right?
Speaker BYeah.
Speaker BYou start the threshold starts higher and for competence and ability to learn and all of that.
Speaker CThere's a lot of.
Speaker CNot a lot.
Speaker CThere's a couple large companies in town that are next to our companies and all that stuff.
Speaker CSo the guys that leave from those companies are well trained guys.
Speaker DOh, and no doubt we have.
Speaker DAs much as we appreciate, you know, the private equity injection into the industry, we are also very happy to be locally owned and we very well market that Absolutely.
Speaker DBecause.
Speaker DAnd I hope, you know, I hope that you can tell and I know that our.
Speaker DOur people can tell.
Speaker DLike, you are still getting us.
Speaker DWe are here.
Speaker DWe.
Speaker DWe can pivot very quickly.
Speaker DWe can do all of those things because we truly believe in what we're doing.
Speaker DAnd.
Speaker DAnd we.
Speaker DWe don't have a plan.
Speaker DWe.
Speaker DWe're always running to exit.
Speaker DRight.
Speaker DLike that.
Speaker DYou should be running your business that way.
Speaker DBut we don't have a plan to exit soon.
Speaker DSo while we're running a really great business, you know, they are looking for the company where they're going to talk to the owner every day and be taken care of and see all those things.
Speaker DSo.
Speaker DSo we've been able to do that.
Speaker DI think the other thing, like I said before, is creating a company of all the best stuff.
Speaker DYou know, my opinion is I love Service Titan.
Speaker DWe've been with them since 2015.
Speaker DIt just works for us.
Speaker DSo the people that we're bringing on, they know Service Titan, so they're just walking right in.
Speaker DWe can hand them an iPad and.
Speaker DWhereas if you're new, you might get a few days of training on Service Titan.
Speaker DBut because we've kind of picked that person, I don't have to spend the time reteaching that I can just teach the way that we do it.
Speaker BRight.
Speaker BYeah.
Speaker BHere's how we have it organized and set up, and here's the flow.
Speaker DThat's right.
Speaker DYou know, we have all of the.
Speaker DThe great things out there that we know we can leverage in our business to make us better and ultimately makes them make more money.
Speaker DThey're happier.
Speaker DAnd then those goals.
Speaker DGoals are much easier to be attained.
Speaker CI just love this, all this stuff and, and realizing it's no magic bullet.
Speaker CLike, it's.
Speaker CIt's years of experience.
Speaker CIt's knowing what's the right lever to pull when it's the time.
Speaker CIt's all that stuff.
Speaker CIt.
Speaker CIt just doesn't happen.
Speaker CLike, you can't just get out of the truck and say, I'm going to start a company.
Speaker CI'm calling up Dan.
Speaker CHe's gonna build us a.
Speaker CA brand.
Speaker CWe're gonna call Eric Thomas.
Speaker CHe's gonna do our website.
Speaker CThis just.
Speaker CIt just doesn't.
Speaker CIt doesn't all unfold like that.
Speaker DRight.
Speaker DIt's picking those right partners at the right time when you have created this operation that can support those things.
Speaker DRight.
Speaker DBecause the brand is amazing, but the brand does nothing.
Speaker DIf you don't have a lady or man in the office answering the phone that can provide High quality customer service.
Speaker BRight.
Speaker DAnd that's a mistake that I think, you know, some people are making is that, you know, the branding is great.
Speaker DI'm definitely a fan, but don't hurt yourself by not having the operations behind it, you know, that can support that.
Speaker DWe make that mistake with our marketing companies all the time that we, we blame them because the phone's not ringing.
Speaker DWell, if your people are calling and you're not answering, it is not the marketing company's fault.
Speaker DThey cannot close the deal.
Speaker DRight.
Speaker DLike, like all they can do is make the phone ring.
Speaker DSo I would say the other part, which is a great point that David made, is that you can't expect all of it if you are not using your money properly, if you're not reinvesting into the company.
Speaker DAnd if you get in a position, are you making sure you have people around you that you can call and say, hey, I don't know.
Speaker DYou know, I think Mary is a great example of that.
Speaker DI love Mary, but I've never met Mary in person.
Speaker DRight.
Speaker DLike, she reached out to me and said, hey, I've heard you.
Speaker DI, I've read your story.
Speaker DI've, I've seen you on tick tock.
Speaker DI feel like I know you and I think you align with what I'm trying to do.
Speaker DWill you help me?
Speaker BSure.
Speaker DWhat do you think I'm gonna say?
Speaker DOf course, yeah, call me every week.
Speaker DHere's my number.
Speaker DText me any day you need a answer to a question, I'm happy to walk through that with you.
Speaker DThat's the power of connection in our industry.
Speaker DAnd I think when you are willing to do the work, then there's people willing to help you.
Speaker DThat's the only thing that I tell people.
Speaker DWhen I do time with you, you get an hour, it usually ends up being two because obviously I talk a lot.
Speaker DHowever, do not waste my time because I make a thousand dollars an hour.
Speaker DIn my mind mine, I make a thousand dollars an hour.
Speaker DSo if you leave this talk, you better go do what I told you to do, right?
Speaker DImplement you do, you will, you will be that much closer to success.
Speaker DDon't waste my time by not taking action because that's what people do.
Speaker DThere's so many people that gather all the information and they never do anything.
Speaker BNever doing knowledge on ice, right?
Speaker DCan't stand being with those people.
Speaker DLike, show me what you're doing.
Speaker DWhen I meet with people, they don't have tick tock and the next day they show me they got a tick tock and they're Start starting to market themselves that way.
Speaker DGreat.
Speaker DThat tells me that you heard what I said and you are on the way to improving your business.
Speaker BSo success happens at the speed of implementation.
Speaker DThat's exactly.
Speaker BIt doesn't matter how much you learn.
Speaker BIt's how much you apply.
Speaker BRight?
Speaker DYeah.
Speaker DSo true.
Speaker BI love this.
Speaker BSo let's turn the corner a little bit, because I know y' all have got some really cool stuff going on.
Speaker BWe.
Speaker BWe talked a little bit before the episode.
Speaker BSo what.
Speaker BWhat's anchor.
Speaker BWhat's Dave and Stephanie really excited about right now?
Speaker DVacation.
Speaker BVacation.
Speaker BYeah.
Speaker BWe don't have last vacation in right before the.
Speaker BThe big summer rush.
Speaker DRight, Right.
Speaker DYeah.
Speaker DWell, like I said, we don't.
Speaker DWe don't even have one planned, but conference season.
Speaker BRight.
Speaker BCome back to Austin.
Speaker BWe'll hang out.
Speaker DYeah, we caught.
Speaker DWe count that as vacation, I guess.
Speaker DNo, just kidding.
Speaker DWe.
Speaker DSo, again, back to the Being able to leverage, being priced right and being in, you know, the right place at the right time.
Speaker DMy director of mergers and acquisitions guy here, you know, we are always looking for opportunities and putting ourselves in a position where, you know, back to knowing that we had great people that we could hire if we had the work and we could afford to.
Speaker DTo bring them on.
Speaker DAnd so we were lucky to hear about an opportunity and.
Speaker DAnd David reached out, and he's always better at the first contact and then I'll close the deal on that side.
Speaker DBut we acquired a company at the end of December, and it's.
Speaker DIt's already been a really great opportunity for us just to bring them in the fold and to be able to show them the quality of the service that we provide.
Speaker DNot that it hasn't come with a lot of conversations with people and.
Speaker DNo, no, no, please just give us a chance and.
Speaker DAnd, you know, all that kind of stuff.
Speaker DBut.
Speaker DBut I think it.
Speaker DIt also gave us the opportunity to bring on an amazing service manager.
Speaker DShe is.
Speaker BOh, love it.
Speaker DYes.
Speaker DActually at.
Speaker DWhen I was operations manager, I brought her on as a CSR in 2015, and she rocks it as a service manager.
Speaker DWe've been surpassed budget two months in a row.
Speaker CShe setting her bar pretty high early on in this.
Speaker CEarly on in.
Speaker DDefinitely has.
Speaker DShe has a following.
Speaker DRight.
Speaker DSo part of.
Speaker DYou know, I don't want to take all the credit.
Speaker DI want to.
Speaker DI am the place that you would want to work, but I hire people that I know have followers.
Speaker DAnd so because she is amazing, she had people that were like, wherever you go, I'm going.
Speaker DAnd they were really high Quality people that fit the culture.
Speaker DSo that, that has been a game changer, no question.
Speaker DI will say that was always part of the plan, right.
Speaker DTo be able to go back and, and hand pick these people that we knew, came up with the same ideology and philosophy that we have and then now being able to bring them back together.
Speaker DSame thing with our, our comfort advisor.
Speaker DRight?
Speaker CI mean we do like Ish, we do like Ishmael.
Speaker CSo he does, we bring them in and we make them call their boss and put their two weeks in.
Speaker BLove it.
Speaker DThat's been really great again.
Speaker DAnd so just creating, continuing to create this team and grow this team and now having the, the customers that we know we can support and we got a lot of service contracts with that, but we got another, you know, 6,000 customers that need to be reactivated.
Speaker BRight.
Speaker DAnd so I will say again, the power of connection.
Speaker DWhen David brought me this deal, I had to, you know, I called on the people in the industry that I like to consult with and that I respect and they put it in perspective for me on what we should pay and, and what that should look like.
Speaker DAnd one of them finally said, this is nothing but a marketing play.
Speaker DAnd I was like, that's it.
Speaker DLike, I, I honestly, I will spend money to market this year, but I need to be spending money marketing to those people because they've had H Vac service.
Speaker DThey know the value of it.
Speaker DThey just don't know me yet.
Speaker BRight.
Speaker DSo if I only marketed to them, then I don't have to spend another dollar.
Speaker BRight.
Speaker DSo when you, when you're, when you're collecting thoughts like that and you're getting people that are giving you that perspective like that made it a no brainer and helped me structure a deal that I think will benefit the people that sold us the company, but it will also benefit us.
Speaker BSure.
Speaker DYeah.
Speaker BIt has to be a win win.
Speaker BI love this so much.
Speaker BSo it's the classic Warren Buffett expansion through acquisition, right?
Speaker DYes, yes, I think it has to be that now.
Speaker DYou know, I mean we, we greenfielded as much as we could.
Speaker DWe provided, you know, great service to people.
Speaker DLots of people found us because of that.
Speaker DWe've done a great job of guerrilla marketing.
Speaker DWe've spent very, we have an website by an amazing company and we have great SEO.
Speaker DEric Thomas and his team at Rival have killed it for us.
Speaker DBut we have also put a lot of time into Facebook and not ads in live, living in those Facebook groups, being the experts in the neighborhood, being on top of who needs an H. VAC contractor.
Speaker DWe have, have cultivated raving fans that we take good care of because they're always the first to recommend us.
Speaker DWe thank all of them very often, you know, and so that.
Speaker DThat's been another really great way of being able to do that.
Speaker DAnd now we'll be able to expand into that with these people.
Speaker BI love this so much.
Speaker BThe bullet.
Speaker CZero to six million.
Speaker CLots of people will just tell you that number, but they don't tell you that they acquired or they built their brand or all that stuff along the way.
Speaker DYeah, it doesn't.
Speaker DAnd if they do say that, you need to ask how.
Speaker DYeah, yeah, right.
Speaker DBecause if you're going, you know, 0 to 20 million in two or three years, there's a story behind that.
Speaker DIt doesn't mean it's a bad story.
Speaker DIt doesn't mean it was an easy story.
Speaker DBut I can tell you, like, we've worked our butts off.
Speaker DI'd like to be 20 million right now.
Speaker DBut, like, organically, that doesn't just happen.
Speaker DNo.
Speaker CIt's only fair in our duty to share that information so that other people hear that and they don't think that or just be spending money with this guru or that guru, because.
Speaker BRight.
Speaker CThat's going to get them from this level to the next level.
Speaker BRight.
Speaker DYou can't spend $10,000 a month in SEO and then become a $20 million company.
Speaker DLike it.
Speaker DIt just doesn't happen, you know, So I think those are the kinds of things that we just want to, you know, for us, make sure that we're giving context behind what we've done and that, that, you know, we.
Speaker DThere isn't much off for us.
Speaker DWe're.
Speaker DWe're always talking about what's the next thing, how are we going to fix this, how are we going to do that, what event are we going to be at?
Speaker DBut we like that.
Speaker DRight?
Speaker DAnd here's another big context thing.
Speaker DWe don't have little children.
Speaker DOur children are 21 and above.
Speaker DAnd I, I talk to people all the time.
Speaker DI'm like, I applaud you because this is a hard business to be doing with little children.
Speaker DSo, you know, you're.
Speaker DYou're so torn because you want to spend time with them, you want to be present for them, and you should be.
Speaker DBut that might mean that you can't grow as fast or you can't do something that way, and that's okay.
Speaker DRight.
Speaker DDon't try to compare yourself to what I'm doing, what David's doing, because we don't have Those, those limitations.
Speaker BSure.
Speaker BCompletely different life situations.
Speaker BYeah, I love that.
Speaker BSuch wisdom in what you're saying there.
Speaker BBecause, you know, like, personally, I do the same thing and, you know, I watch these other coaches and trainers that started identical and like different sized companies and, and for everybody that's listening, you know, the comparison is what.
Speaker BThief of joy, right?
Speaker BSo you've got to be okay and give yourself grace in your own personal situation, in your life experiences, life situations.
Speaker BAnd I mean, what is it?
Speaker BWhat's the saying?
Speaker BIt reminds me of that.
Speaker BThe picture from the Olympics a few years back from the swimmers talking about how the one guy that was came in second and he's.
Speaker BEverybody's like, he's the best swimmer in the world.
Speaker BAnd the picture that was like the one that like told the whole story is he's looking over into the lane next to him.
Speaker DThat's right.
Speaker BYeah.
Speaker BWatch Michael Phelps win.
Speaker BMichael Phelps, like, he's way better swimmer, but Michael Phelps focuses on the.
Speaker BWinners focus on the finish line, losers focus at winners.
Speaker DThat's right.
Speaker BThat's it.
Speaker BWe just have to run our own race.
Speaker BRight?
Speaker DYeah.
Speaker BWell.
Speaker DAnd I think it helps.
Speaker DIt helps again, if that is what your situation is, to be asking the questions.
Speaker DRight.
Speaker DSo that if you are going to grow slower, you grow smarter.
Speaker DRight.
Speaker DSo be spending the money in the place where it needs to be spent.
Speaker DBe spending the time at a festival or a community that could butter your bread a lot.
Speaker DRight.
Speaker DAs opposed to putting an ad in a magazine that you hope somebody sees right now.
Speaker DDoes it take your weekend to be at that festival?
Speaker DOf course it does.
Speaker DBut you might get five people that do a change out, as opposed to no people that saw your ad in that magazine.
Speaker DAnd it's the same amount of money, basically.
Speaker DSo I think those are the things that once you know what your plan is and you have a strategy for growing, you can make better decisions about that kind of stuff.
Speaker BOh, this is so good.
Speaker BSo good.
Speaker BWell, I would love to continue this conversation for indefinitely because clearly there's so much that y' all can share.
Speaker BSo one thing that this podcast is known for is every episode we, like, try to give something that's immediately actionable that the listeners can take away and just run with right away.
Speaker BWhat is the one thing that you, you guys would share for that, for that owner that's, you know, in that place where you've been.
Speaker BMaybe they're, you know, they're struggling with that and just like to get their mind right and to help them to get to that next Step really quick.
Speaker BQuickly.
Speaker CWell, I call with Stephanie.
Speaker DI love you.
Speaker DYou know, there's more than one, so.
Speaker BThere'S no way it's more than one, of course, but.
Speaker BBut like, where would they start?
Speaker BI guess would be a better question.
Speaker DGet connected.
Speaker DRight.
Speaker DI would say get connected with people that you see doing what you think you want to do.
Speaker DRight.
Speaker DI would say stay out of groups on Facebook that seem to be just telling all their highlight reel and not the whole story behind what they're doing.
Speaker DThat's a big thing.
Speaker DAnd I would say if you're smaller, seriously focusing on being community Facebook, that marketing you, there's so much stuff you can do for $0.
Speaker BYeah.
Speaker DSo much stuff, you know, in all of these groups that you can be in.
Speaker DI have a really great strategy that I'm not going to share.
Speaker DBut like, I just, you know, there.
Speaker DThere's just stuff where you have to be authentic and when you are authentic with people, they.
Speaker DCustomers see that and then that's who they want to do business with.
Speaker DBut you can do a lot of that for free.
Speaker DAnd I would say for sure you have to have a strategy of website SEO that you are building because that ultimately that's the long game.
Speaker DBut if you start on that too late, you'll be starting over, you know, when you start there.
Speaker DSo connection is huge.
Speaker DThere's so much opportunity and people out there that are willing to help.
Speaker DAll you have to do is ask.
Speaker BAgreed.
Speaker DAnd I think we don't do that.
Speaker DThat we kind of want to look and see what we think they're doing and then try to replicate that without knowing, like we said, the context behind details.
Speaker BSure.
Speaker DYeah.
Speaker BSo I think thank you so much for that.
Speaker BSo for everyone that's listening that would like to get a hold of you, how do.
Speaker BHow do they get in touch with you?
Speaker BAnd also for everybody listening, if you're anywhere near or even want to move to North Carolina.
Speaker BRight.
Speaker BThat I'm sure that, you know, you could totally reach out to anchor and, you know, throw your hat in the ring.
Speaker BBe like, we'd love to have a conversation.
Speaker BClearly it's a great place to work.
Speaker DNo, no doubt about that.
Speaker DYes.
Speaker DSo you can email us.
Speaker DI'm s pastel P O S T E l l@anchor heatingandair.com david is dpostel same thing@anchorheatingandair.com and we're on TikTok.
Speaker DWe're on Facebook.
Speaker DYou know, reach out to me.
Speaker DI will tell you on Facebook that if I don't know you and send me a message about why you want to be friends with me.
Speaker DBecause we get all kinds of requests all the time.
Speaker DSo I'm happy to, if I see you're in the industry and I've seen you're around, I will definitely accept that friend request.
Speaker DBut, but message me.
Speaker DThat's really, that's a great way to do it as well.
Speaker BPerfect.
Speaker BWell, thank you so much for that.
Speaker BAnd yeah, anchor heating and air.
Speaker BI actually you have a new follower on Facebook.
Speaker BI just did that.
Speaker BBut I love this conversation so much.
Speaker BYou guys are awesome.
Speaker BThank you for hanging out with me today and helping to.
Speaker BI'm pushing all of the recordings that I had aside to like feature every single one of the women that we can in the trades this month.
Speaker BAnd so thanks for being there for us as well.
Speaker BAnd that's just so exciting to see people win.
Speaker BI.
Speaker BThere's nothing I love better than watching, you know, just like success leaves clues and then being so willing to pour into the, this, this community.
Speaker BAnd we're super grateful for that.
Speaker DSo thank you.
Speaker DWell, it's been done for us and we just believe if we put good stuff out in the world, good stuff comes back to us, us.
Speaker DAnd we're going to keep doing that.
Speaker B100% sewing and reaping.
Speaker BSo excellent.
Speaker BLove it, Love it.
Speaker BSo for everybody listening, a couple super quick announcements before we land this plane.
Speaker BOne is March 21st and 22nd.
Speaker BMake sure to get your butts to Austin, Texas for the Close it now sales training event.
Speaker BIt is going to be fire and it'll be the best catered event in the industry because we're in Austin.
Speaker BSo we're doing tacos and barbecue which will be awesome.
Speaker BBut more importantly, there's not been a single person I've trained in this last in all of 2023 that went through this course that didn't improve their numbers by minimum 30%.
Speaker BSo everyone listening, come to this course.
Speaker BIt's going to be great.
Speaker BYou can find that@closeitnow.net email me Sam, closeitnow.net or pop me a text 512-364-8559 and make sure to join the Facebook group.
Speaker BDavid's in the Facebook group.
Speaker BWe were actually were chatting the other day.
Speaker BSo just search Close it Now on Facebook and you will be able to find the group as not a guru group where we only highlight the highlight reel.
Speaker BWe definitely talk about some struggles and you know, it's, it's pretty, pretty authentic group.
Speaker BSo it's, it's, it's 100% positive.
Speaker BIt's not one of those groups out there that if you ask a question, you get ridiculed by 3,000 people.
Speaker BIt's one that you.
Speaker BSomebody starts ridiculing.
Speaker BIn my group, they, they go to the block party real fast.
Speaker BFast.
Speaker BCome hang out in the positive group because it's, it's great for learning.
Speaker BBut.
Speaker BSo that's it for now, everybody.
Speaker BThanks for listening.
Speaker BThank you, David and Stephanie, for being on.
Speaker BYou guys are awesome.
Speaker BAnd I can't wait to hang out with you in person again.
Speaker BAnd for everybody listening, we know how we close this.
Speaker BGo save the world one frostbite at a time.
Speaker BGo save the world one heat stroke at a time.
Speaker AYou've been listening to the Close it now podcast.
Speaker AOur passion is to dive headfirst into the transformative movement that's reshaping the very foundation of H VAC and home improvement and at the same time, covering fitness, nutrition, relationships, and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to, like, rate and review.
Speaker AWe'll be back soon, but in the meantime, find the website and close it now.
Speaker AFind us on Instagram at thereal Close it now.
Speaker AAnd on Facebook at Close it now.
Speaker ASee you next time.