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Hi there.

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It's Sue.

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And thanks for joining me for tips and talk day.

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These are bite-sized topics that I pull from community questions and

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things that I'm observing in the world of handmade small business.

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If you'd like to submit a topic,

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DME over on Instagram at gift biz unwrapped,

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before we get into the show today,

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I want to make sure that you know about the newest

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thing happening over here.

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It's called the gift biz bash a zoom party that turns

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into a podcast episode.

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Several weeks later,

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the party consists of a short training with Q and a

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from yours truly.

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And then an opportunity for you to give a shout out

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about your business.

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You can tell us about a promotion you currently have going

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on or share a collaboration that you're considering so that you

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can find a perfect partner for the event.

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A little bit of learning and visibility for your business.

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What could be better?

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There is a catch though spots are limited to keep the

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party to about 45 minutes or so.

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That means you should grab your spot right away.

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It's totally free to make sure you're included.

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Why not do that right now?

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Pause this episode,

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go to gift biz,

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unwrapped.com forward slash bash to sign up and then come back

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and listen to the show.

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I'll see you at the bash.

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I just have to say it.

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I have to get it off my chest because it makes

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me crazy every time I encounter it.

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And it's a lot.

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The reason this frustrates me so much is for two reasons.

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First I'm stopped in my tracks from being able to move

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forward at all.

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And second,

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so are you all attempts at making connections in progress with

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this strategy in your business are halted hard.

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Stop. What am I talking about?

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Instagram accounts that are set on private.

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If this is you and you want to keep an account

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private by all means do so,

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but not if you're interacting with people in any business capacity,

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I'll give you the resolution to this in a minute,

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but first,

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why does this bother me so much?

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And what's the harm.

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I'll tell you.

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As I already said,

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there are two sides of this from my side.

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If I organically discover your account,

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I may want to follow you to see more.

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I could be interested in your products from a business or

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personal standpoint.

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Perhaps I want to see your upcoming line of dog collars,

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or I want to remember you when fall comes,

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because at that time I'm going to want to refresh my

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supply of autumn scented candles.

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If I can't follow you,

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I'm going to forget about you,

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sorry. And my choice of having to ask permission to connect

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with you just doesn't feel good.

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It doesn't feel welcoming,

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or like you're at all interested in my business.

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I'm certainly not going to take the time to write down

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the name of your account somewhere so that I can come

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back to it later.

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It's just not going to happen when I can follow.

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You. You'll have the chance of showing up in my feed

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from time to time.

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And then I'll be reminded about your beautiful products comment,

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or maybe even share your products with others.

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Here's something even worse.

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If you do the honor of following me,

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I want to check out what you're up to and possibly

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follow you back.

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And this is what really led to my rant here.

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I'm going to say that upwards of 40% of the time

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when I circle back to look at accounts that are following

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me, they're marked as private.

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What, why now?

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I understand that some of these are bots,

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of course,

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but it makes me so sad because I want to know

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about you.

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If you are marked as private,

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I have to drop it right there.

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No way are you going to get a follow back from

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me because what am I following?

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And it's a rejection of sorts.

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You've slammed the door on us,

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continuing a conversation.

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And here's the thing.

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Isn't why you're on Instagram in the first place to be

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social. I hope so because if all you're doing is posting

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to your account and not interacting with people,

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you may as well not bother.

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It's a waste of time up to this point.

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It's been all about me in my experience when I run

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into your private account,

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but maybe I'm a potential new customer.

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Don't you want me checking out your items and getting in

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touch with you?

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If I have a question so much business happens through conversations

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in direct messages and by being private,

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you completely shut off that channel of communication.

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It's like in the olden days,

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trying to call someone on the phone and hearing we,

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sorry, this number is no longer available.

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Yes. Maybe I can go back to your website if you've

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put a link in there,

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but you've given me the indication already that you're not very

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receptive or appreciative of my attention and that doesn't make me

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very motivated to give you my business.

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I'm really,

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really sorry if this sounds harsh,

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but I'm here to give you tough love.

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Even if I don't know you because it's affecting your ability

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to grow your business.

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So now I'm thinking maybe you don't realize that your account

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is on private or you don't know how to switch it

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over, or you honestly do want a private Instagram account for

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a reason.

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That's very important to you.

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That's fine.

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But did you know that you can have multiple accounts?

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It's easy.

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Each account does have its own separate email.

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And if you don't already have more than one,

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currently create a free Google account for that purpose.

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That way your personal account can be private and a second

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business account can be public for all to see here's how

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you do this to get your account off the private setting,

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right on your phone,

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go to your Instagram account.

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And in the upper right-hand corner,

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you'll see three lines.

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Some people call this the hamburger,

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click on that and go to settings,

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click on privacy.

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And right at the top,

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you'll see private account.

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Just toggle that to off.

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There are other account management options under privacy that you can

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review and adjust.

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Also, if you wish to change your account from personal to

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business, also go to your Instagram account and click on those

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three lines,

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go to settings,

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click on account,

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and then scroll down to the bottom and select switch account

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type. Then choose business voila.

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Having a business account allows you to track and view insights.

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Oh my gosh,

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there are so many valuable pieces of information here and they

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help you understand who you're attracting to your account,

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where they live age ranges and what's most seen.

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So whether people are attracted to your reels,

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posts, stories,

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or videos,

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what I really like about this last one is it also

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shows you if people who are watching are currently followers of

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yours or not good stuff to direct your activity on Instagram

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for the future.

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You can't see me over here,

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but I am down on my knees begging you to take

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yourself off private.

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If you're using Instagram to sell your products,

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I want to know you and connect with you.

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My invitation is right here.

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All you need to do is accept.

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That's a wrap.

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I'm a get to the point kind of girl.

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And this is what you can expect from these quick midweek

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sessions. Now it's your turn.

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Go out and fulfill that dream of yours.

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Share your handmade products with us.

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We want them and they bring us both so much happiness.