1 00:00:04,350 --> 00:00:04,890 Hi there. 2 00:00:05,310 --> 00:00:07,710 I see that you made it over to the new tips 3 00:00:07,710 --> 00:00:09,660 and talk portion of the podcast. 4 00:00:10,260 --> 00:00:14,850 These are bite-sized topics that I pull from community questions and 5 00:00:14,850 --> 00:00:17,820 things that I'm observing in the world of handmade, 6 00:00:17,850 --> 00:00:19,020 small business. 7 00:00:20,300 --> 00:00:23,270 All websites are not created equal. 8 00:00:23,570 --> 00:00:25,850 If you're at a point where you're looking at starting your 9 00:00:25,850 --> 00:00:28,490 website or revising your website, 10 00:00:28,520 --> 00:00:30,560 then this session is going to be for you. 11 00:00:31,250 --> 00:00:34,370 A website is not a website is not a website. 12 00:00:34,370 --> 00:00:36,590 They don't all equally each other. 13 00:00:36,920 --> 00:00:39,170 In my Facebook group, 14 00:00:39,170 --> 00:00:41,180 gift biz breeze on Thursdays, 15 00:00:41,180 --> 00:00:42,680 we do a Q and a session. 16 00:00:42,710 --> 00:00:45,620 And the hot topic lately has been website reviews. 17 00:00:45,650 --> 00:00:49,040 So people will submit their website and I go through and 18 00:00:49,040 --> 00:00:50,720 review them and talk them through, 19 00:00:50,720 --> 00:00:52,400 give ideas for adjustments. 20 00:00:52,730 --> 00:00:57,080 And we get community reaction to if you're interested in joining 21 00:00:57,080 --> 00:01:00,200 our group and you're a gift or baker craft or maker. 22 00:01:00,210 --> 00:01:02,660 So you're a handmade product creator. 23 00:01:02,810 --> 00:01:04,550 Join us in gift biz breeze. 24 00:01:05,120 --> 00:01:09,350 This has been where this whole question comes up and the 25 00:01:09,350 --> 00:01:10,400 question is always, 26 00:01:10,580 --> 00:01:12,710 I want to start my website. 27 00:01:12,740 --> 00:01:14,000 What platform do I use? 28 00:01:14,660 --> 00:01:17,360 And I'm going to suggest to you that that's not the 29 00:01:17,360 --> 00:01:19,280 right first question, 30 00:01:19,760 --> 00:01:23,480 because every single website is not created equal. 31 00:01:23,870 --> 00:01:27,830 I'm going to go through now the three different categories of 32 00:01:27,830 --> 00:01:32,060 websites for you to then narrow in and consider what you 33 00:01:32,060 --> 00:01:33,140 should be starting with. 34 00:01:33,170 --> 00:01:38,120 Now, having said that you could also have multiple websites because 35 00:01:38,120 --> 00:01:43,460 different websites attract different audiences are there for different purposes and 36 00:01:43,490 --> 00:01:44,870 accomplish different things. 37 00:01:45,350 --> 00:01:48,410 Also different websites require different levels of work, 38 00:01:48,530 --> 00:01:51,020 different levels of experience and expertise, 39 00:01:51,020 --> 00:01:51,980 getting them started, 40 00:01:52,070 --> 00:01:52,550 et cetera, 41 00:01:52,550 --> 00:01:53,030 et cetera. 42 00:01:53,030 --> 00:01:56,630 So this is why that question of what platform should I 43 00:01:56,660 --> 00:01:57,410 go on? 44 00:01:57,710 --> 00:01:59,420 All websites aren't created equal. 45 00:01:59,420 --> 00:02:02,360 So you need to first think of what is the purpose 46 00:02:02,360 --> 00:02:03,290 for your website? 47 00:02:03,590 --> 00:02:05,210 What are you trying to accomplish? 48 00:02:05,300 --> 00:02:06,800 And then take it from there. 49 00:02:07,400 --> 00:02:09,950 Let me start with the basic question, 50 00:02:09,950 --> 00:02:10,610 which is, 51 00:02:10,790 --> 00:02:12,620 do you need to have a website at all? 52 00:02:13,250 --> 00:02:15,830 I've heard a lot of people talking lately that maybe you 53 00:02:15,830 --> 00:02:16,910 don't even need a website, 54 00:02:16,910 --> 00:02:17,480 just so on. 55 00:02:17,480 --> 00:02:20,960 Social, just sell through Facebook or Instagram, 56 00:02:21,620 --> 00:02:23,450 which can be fine. 57 00:02:23,450 --> 00:02:25,490 And it's going to lead to my first category, 58 00:02:25,790 --> 00:02:28,280 but that's not a long-term solution. 59 00:02:28,730 --> 00:02:31,670 Social media changes pretty much every day. 60 00:02:31,940 --> 00:02:34,040 And what if your account were to get shut down? 61 00:02:34,580 --> 00:02:37,250 Okay. The three categories of websites, 62 00:02:37,670 --> 00:02:39,410 the first one would be, 63 00:02:40,100 --> 00:02:41,930 this is going to kind of sound a little bit different 64 00:02:41,930 --> 00:02:43,370 from what I was just talking about, 65 00:02:43,370 --> 00:02:48,260 but a Facebook shop on a Facebook business page. 66 00:02:48,440 --> 00:02:49,040 Now, again, 67 00:02:49,040 --> 00:02:50,780 this isn't your do all end all. 68 00:02:51,140 --> 00:02:52,820 If you're just starting your business, 69 00:02:52,970 --> 00:02:56,180 you're making hand beaded jewelry, 70 00:02:56,810 --> 00:02:58,400 and you want to get product validation, 71 00:02:58,820 --> 00:03:01,360 you to see if there's interest in your product. 72 00:03:01,450 --> 00:03:03,610 You want to get a feel for if this whole business 73 00:03:03,610 --> 00:03:05,590 thing is something that you'd want to be doing in the 74 00:03:05,590 --> 00:03:06,340 first place. 75 00:03:06,700 --> 00:03:10,930 Then Facebook shops could be a good starting point for you. 76 00:03:11,530 --> 00:03:15,220 The reason that I say that is it doesn't cost really 77 00:03:15,250 --> 00:03:16,540 anything to set up. 78 00:03:16,960 --> 00:03:20,290 You're not paying into the system unless you actually sell a 79 00:03:20,290 --> 00:03:23,620 product, which is different from all the other platforms. 80 00:03:24,100 --> 00:03:26,530 It's a start to finish system. 81 00:03:26,920 --> 00:03:28,630 If you're interested in knowing more about this, 82 00:03:28,630 --> 00:03:31,300 I have a mini course it's called set up and sell 83 00:03:31,300 --> 00:03:32,500 in Facebook shops. 84 00:03:33,100 --> 00:03:34,540 But virtually with Facebook shops, 85 00:03:34,540 --> 00:03:35,920 you upload your product. 86 00:03:36,310 --> 00:03:38,860 They can provide shipping labels for you. 87 00:03:39,100 --> 00:03:41,710 You can sell your product right on Facebook and then have 88 00:03:41,710 --> 00:03:44,680 a link right in your post that goes directly to your 89 00:03:44,680 --> 00:03:46,690 product, where they can buy and check out. 90 00:03:46,990 --> 00:03:48,340 It's just very streamlined. 91 00:03:48,340 --> 00:03:49,870 So it's perfect. 92 00:03:50,350 --> 00:03:53,530 You also don't have to have your business registered. 93 00:03:54,040 --> 00:03:54,850 So again, 94 00:03:54,850 --> 00:03:56,080 if you're just starting out, 95 00:03:56,760 --> 00:03:57,930 everything is done for you. 96 00:03:58,620 --> 00:03:59,130 The second one, 97 00:03:59,130 --> 00:04:00,630 the category I'm calling, 98 00:04:00,690 --> 00:04:03,960 selling platform websites by that, 99 00:04:03,960 --> 00:04:04,620 I mean, 100 00:04:04,650 --> 00:04:06,870 platforms that are already established. 101 00:04:06,870 --> 00:04:10,440 You're going to know some of these platforms like at sea, 102 00:04:11,130 --> 00:04:17,340 Amazon handmade eBay sites that have some type of a turnkey 103 00:04:17,340 --> 00:04:18,450 system in place. 104 00:04:18,930 --> 00:04:21,780 I'm sure a lot of you already have an Etsy site, 105 00:04:21,870 --> 00:04:22,950 which is great. 106 00:04:23,190 --> 00:04:24,900 There's nothing wrong with Etsy at all. 107 00:04:25,260 --> 00:04:25,800 In fact, 108 00:04:25,800 --> 00:04:28,230 it's also another good place to start. 109 00:04:28,290 --> 00:04:29,370 As you're establishing, 110 00:04:29,370 --> 00:04:31,680 it's a step up from having a Facebook shop. 111 00:04:32,580 --> 00:04:34,140 When you sign up with Etsy, 112 00:04:34,140 --> 00:04:39,030 however, there are certain rules and costs that you have to 113 00:04:39,030 --> 00:04:40,740 follow when you have an Etsy shop. 114 00:04:41,340 --> 00:04:44,910 The other thing with what I'm calling the selling platform websites 115 00:04:45,330 --> 00:04:48,360 is that when people are looking for your product, 116 00:04:48,390 --> 00:04:50,640 they're searching product specific. 117 00:04:50,640 --> 00:04:51,300 They're not coming in. 118 00:04:51,300 --> 00:04:53,460 And just looking for you as a business, 119 00:04:53,970 --> 00:04:56,490 they're going and looking for lemon, 120 00:04:56,490 --> 00:04:59,040 scented candles or glass beaded jewelry. 121 00:04:59,370 --> 00:05:02,670 The search is more by keyword and product. 122 00:05:02,730 --> 00:05:04,500 Not by you as a business, 123 00:05:05,130 --> 00:05:09,120 you would treat selling on Etsy different than you would treat 124 00:05:09,120 --> 00:05:10,530 selling on Amazon, 125 00:05:10,530 --> 00:05:12,960 handmade different than you'd be treating, 126 00:05:12,990 --> 00:05:14,640 selling on eBay. 127 00:05:15,060 --> 00:05:17,790 So even here within this sales platform, 128 00:05:17,790 --> 00:05:22,890 websites, the way you would approach each is different on Etsy. 129 00:05:22,920 --> 00:05:25,290 You're being very keyword specific, 130 00:05:25,500 --> 00:05:28,770 driving into a product and thinking about what a customer's going 131 00:05:28,770 --> 00:05:31,470 to be searching for when they go on that website. 132 00:05:31,470 --> 00:05:33,450 And when they're looking for the product, 133 00:05:33,480 --> 00:05:36,390 then they get to your store and they might see everything 134 00:05:36,390 --> 00:05:37,770 else that's being offered. 135 00:05:38,130 --> 00:05:39,480 So product titles, 136 00:05:39,900 --> 00:05:44,160 keywords, product descriptions are key because that's how your going to 137 00:05:44,160 --> 00:05:48,390 be found based on someone going into Etsy and searching the 138 00:05:48,390 --> 00:05:49,740 other thing with Etsy. 139 00:05:49,770 --> 00:05:52,380 And you'll hear this with some of the other websites too, 140 00:05:52,410 --> 00:05:54,390 is you don't get customer information. 141 00:05:55,140 --> 00:05:58,610 So you're not able to your email list. 142 00:05:58,730 --> 00:06:01,250 You don't really have direct contact with that customer. 143 00:06:01,250 --> 00:06:02,780 Yes, they can send you a message, 144 00:06:03,080 --> 00:06:05,900 but you're not having the linkage in terms of email lists. 145 00:06:05,930 --> 00:06:08,690 Now there are other ways around that kind of, 146 00:06:09,140 --> 00:06:11,030 but it's something to consider again, 147 00:06:11,030 --> 00:06:13,880 when you're looking at your website and what your main purpose 148 00:06:13,880 --> 00:06:15,560 is of putting up a website, 149 00:06:16,160 --> 00:06:17,870 moving on to Amazon, 150 00:06:18,160 --> 00:06:21,700 made Amazon handmade is a total. 151 00:06:22,030 --> 00:06:23,710 What I'm gonna call commodity play. 152 00:06:23,980 --> 00:06:26,140 People are going in search for product, 153 00:06:26,350 --> 00:06:27,310 and they're going to buy. 154 00:06:27,700 --> 00:06:31,330 There is a disconnect between the product and a relationship that 155 00:06:31,330 --> 00:06:33,730 you can create with a customer on Amazon. 156 00:06:34,180 --> 00:06:36,970 If you're wanting to go in and just sell your products, 157 00:06:37,240 --> 00:06:38,230 perfect place to be, 158 00:06:38,530 --> 00:06:41,410 you want to sell a hundred vanilla candles on Amazon. 159 00:06:41,710 --> 00:06:43,810 Then you can go on place your product, 160 00:06:43,870 --> 00:06:45,130 put the descriptions, 161 00:06:45,400 --> 00:06:46,450 sell your candles. 162 00:06:47,380 --> 00:06:50,110 You don't get customer information on Amazon handmade either. 163 00:06:50,980 --> 00:06:51,400 And again, 164 00:06:51,400 --> 00:06:55,240 I'm not trying to suggest that these aren't good platforms for 165 00:06:55,240 --> 00:06:56,020 you to be on. 166 00:06:56,410 --> 00:06:59,830 It's just that you treat these platforms different and you recognize 167 00:06:59,830 --> 00:07:03,220 that these platforms all serve different purposes. 168 00:07:04,240 --> 00:07:06,520 eBay. If you have one of a kind items that you're 169 00:07:06,520 --> 00:07:07,590 going to sell one and done, 170 00:07:08,200 --> 00:07:11,920 eBay could be one location that you would be on and 171 00:07:11,920 --> 00:07:13,180 you might be on multiples, 172 00:07:13,180 --> 00:07:15,430 right? You might be on eBay and you might be on 173 00:07:15,430 --> 00:07:17,890 Etsy and you might I'd be on Facebook shops, 174 00:07:17,980 --> 00:07:19,360 all different places, 175 00:07:19,390 --> 00:07:21,190 bringing revenue into your business. 176 00:07:22,540 --> 00:07:27,370 What to recognize with the category of selling platform websites is 177 00:07:27,370 --> 00:07:31,480 that you have less control over anything that happens. 178 00:07:31,930 --> 00:07:34,720 I know some people have been frustrated with Etsy, 179 00:07:34,720 --> 00:07:39,040 raising their prices on product postings or other types of things 180 00:07:39,040 --> 00:07:43,150 though, the limits and the requirements for shipping or what you're 181 00:07:43,150 --> 00:07:47,650 able to post Amazon handmade in particular has certain things that 182 00:07:47,650 --> 00:07:49,660 you're allowed to put on and sell. 183 00:07:49,900 --> 00:07:51,640 And you aren't allowed to put on and sell. 184 00:07:51,970 --> 00:07:55,150 So you have to go with the requirements and whatever restrictions 185 00:07:55,150 --> 00:07:59,290 each of these platforms have and when they change yeah, 186 00:07:59,380 --> 00:08:01,630 to be okay with those changes because you're buying into their 187 00:08:01,630 --> 00:08:06,340 platforms. The thing that is really great about the selling platform 188 00:08:06,340 --> 00:08:09,400 websites is the audience is already there. 189 00:08:09,880 --> 00:08:14,740 Your real goal on these sites is within your product titles, 190 00:08:15,070 --> 00:08:16,660 your product descriptions, 191 00:08:16,960 --> 00:08:21,820 any keywords that you're using and the high quality images that 192 00:08:21,820 --> 00:08:22,810 you're posting, 193 00:08:23,410 --> 00:08:25,450 that you're going to attract people to you. 194 00:08:25,750 --> 00:08:29,170 The other good thing is they provide tutorials on how to 195 00:08:29,170 --> 00:08:32,530 set up and then also best practices for the platform. 196 00:08:32,920 --> 00:08:33,790 Running ads, 197 00:08:33,820 --> 00:08:35,140 looking at your numbers, 198 00:08:35,290 --> 00:08:36,340 all types of things. 199 00:08:37,060 --> 00:08:41,350 The third platform that I want to talk about is your 200 00:08:41,350 --> 00:08:42,250 own website. 201 00:08:43,000 --> 00:08:44,890 And this is the premier. 202 00:08:44,890 --> 00:08:47,350 This is where you want to get to it's your golden 203 00:08:47,470 --> 00:08:51,160 nugget. No matter what your end goal is to have a 204 00:08:51,160 --> 00:08:54,340 website that you own by that. 205 00:08:54,340 --> 00:08:54,970 I mean, 206 00:08:54,990 --> 00:08:56,670 you control all the content. 207 00:08:56,850 --> 00:08:57,540 You control, 208 00:08:57,540 --> 00:08:58,560 how it looks. 209 00:08:58,770 --> 00:09:02,070 You control any extensions that you put in. 210 00:09:02,550 --> 00:09:04,320 You can add blogs to it. 211 00:09:04,320 --> 00:09:06,570 You virtually it's almost free reign. 212 00:09:07,230 --> 00:09:10,140 There are different platforms out there that you can use to 213 00:09:10,140 --> 00:09:11,070 build a website. 214 00:09:11,070 --> 00:09:13,500 So gone are the days where you've had to hire out 215 00:09:13,500 --> 00:09:16,710 and have someone custom design a whole website. 216 00:09:17,520 --> 00:09:22,290 Now we have template type theme driven platforms that make this 217 00:09:22,320 --> 00:09:23,820 so much easier. 218 00:09:24,120 --> 00:09:25,200 Think Shopify, 219 00:09:25,380 --> 00:09:27,450 Wix, Squarespace. 220 00:09:27,600 --> 00:09:30,870 There are a whole lot of them out there creating a 221 00:09:30,870 --> 00:09:31,920 website, for example, 222 00:09:31,920 --> 00:09:33,000 on Shopify, 223 00:09:33,030 --> 00:09:38,310 which is my preferred platform is different than having a shop 224 00:09:38,430 --> 00:09:40,740 on Etsy on Etsy, 225 00:09:40,800 --> 00:09:44,550 your putting your real estate on someone else's platform, 226 00:09:44,580 --> 00:09:47,790 even though it's your company name in your products. 227 00:09:48,600 --> 00:09:51,780 But when you go to a platform like Shopify, 228 00:09:52,110 --> 00:09:55,350 this is your own website and consider this your home base 229 00:09:55,350 --> 00:09:56,250 for your business. 230 00:09:56,790 --> 00:09:58,830 So this is where you direct everybody. 231 00:09:58,830 --> 00:10:02,280 When you're doing anything and talking and directing anybody online, 232 00:10:02,640 --> 00:10:04,980 you have them come to your headquarters, 233 00:10:04,980 --> 00:10:06,810 which is your website. 234 00:10:07,590 --> 00:10:11,580 You have control over the content and the creative you can 235 00:10:11,580 --> 00:10:13,170 put in opt-ins. 236 00:10:13,410 --> 00:10:17,790 You can collect email addresses so you can continue communication with 237 00:10:17,790 --> 00:10:19,800 people who have come onto your website. 238 00:10:20,070 --> 00:10:22,500 You also have tracking analytics, 239 00:10:22,770 --> 00:10:24,690 which gives you a lot of information of things that you 240 00:10:24,690 --> 00:10:25,470 can adjust. 241 00:10:25,710 --> 00:10:28,350 So you can get to the ultimate goal of your website, 242 00:10:28,350 --> 00:10:29,820 which of course is the sale. 243 00:10:30,090 --> 00:10:36,060 Think of having your website on a platform like Shopify versus 244 00:10:36,060 --> 00:10:37,950 having your website on Etsy, 245 00:10:38,010 --> 00:10:41,640 as a difference between owning your home or renting an apartment, 246 00:10:42,540 --> 00:10:46,640 should the website describe what you're selling or more of one 247 00:10:46,640 --> 00:10:50,240 brand that goes to which platform you're on. 248 00:10:50,420 --> 00:10:52,280 And then also what your intent is. 249 00:10:53,180 --> 00:10:54,020 Let's do an example. 250 00:10:54,020 --> 00:10:55,010 I think this would be really good. 251 00:10:55,280 --> 00:10:57,440 Let's say you sell candles. 252 00:10:57,500 --> 00:11:01,100 So your website might have all versions of candles that you 253 00:11:01,100 --> 00:11:02,780 sell in different sizes, 254 00:11:02,990 --> 00:11:04,130 different sense. 255 00:11:04,550 --> 00:11:07,130 You may have a blog that talks about the best way 256 00:11:07,130 --> 00:11:08,090 to burn a candle, 257 00:11:08,300 --> 00:11:10,220 to get the most time out of it, 258 00:11:10,220 --> 00:11:12,770 to get the longest scent duration, 259 00:11:12,830 --> 00:11:13,100 you know, 260 00:11:13,100 --> 00:11:14,030 whatever that is. 261 00:11:14,390 --> 00:11:17,660 It might be health benefits of a candle or what to 262 00:11:17,660 --> 00:11:18,020 look at. 263 00:11:18,020 --> 00:11:23,330 So blog article establishing you as a professional in that industry, 264 00:11:23,360 --> 00:11:25,130 that would be on your own site. 265 00:11:25,550 --> 00:11:27,110 You might also have an opt-in, 266 00:11:27,110 --> 00:11:28,910 so you can collect addresses. 267 00:11:29,090 --> 00:11:31,520 Maybe it's a discount for a first-time customer. 268 00:11:31,970 --> 00:11:34,730 Maybe it's some type of a freebie having to do with 269 00:11:34,730 --> 00:11:36,200 how to store candles. 270 00:11:36,830 --> 00:11:39,200 Something like that side note, 271 00:11:39,230 --> 00:11:40,400 I am a candle lover. 272 00:11:40,430 --> 00:11:42,080 And if you went into my basement, 273 00:11:42,080 --> 00:11:44,390 you would see a full floor to ceiling, 274 00:11:44,480 --> 00:11:46,910 several racks with all my candles, 275 00:11:46,910 --> 00:11:47,900 because seasonally, 276 00:11:47,930 --> 00:11:51,260 I bring them in and out all the time up and 277 00:11:51,260 --> 00:11:54,370 down. Cause sometimes I haven't down a whole candle yet. 278 00:11:54,820 --> 00:11:57,400 And so I want to save it because it's pumpkin spice 279 00:11:57,400 --> 00:11:58,420 and it's may. 280 00:11:58,420 --> 00:11:59,740 So I don't want to use that yet. 281 00:11:59,740 --> 00:12:01,240 I'm going to use that again in October. 282 00:12:01,690 --> 00:12:03,340 Anyway, that was kind of a side rant. 283 00:12:04,060 --> 00:12:05,020 So your site, 284 00:12:05,020 --> 00:12:06,400 like the end result, 285 00:12:06,400 --> 00:12:07,480 the golden nugget, 286 00:12:07,480 --> 00:12:11,170 your headquarters would be your own site on a platform like 287 00:12:11,170 --> 00:12:13,210 Shopify. And then you'd put everything there. 288 00:12:13,510 --> 00:12:15,760 Okay? Cause that's your home base at your headquarters. 289 00:12:16,210 --> 00:12:18,220 But then when you go over to Etsy, 290 00:12:18,760 --> 00:12:20,320 maybe you find on Etsy. 291 00:12:20,350 --> 00:12:24,160 Well, I'm only going to sell a few cents in a 292 00:12:24,160 --> 00:12:26,320 few sizes because on Etsy, 293 00:12:26,320 --> 00:12:28,660 you also have to pay for every single listing that you 294 00:12:28,660 --> 00:12:29,200 put up. 295 00:12:29,590 --> 00:12:32,470 So maybe you decide of the 30 candles that you have 296 00:12:32,470 --> 00:12:33,490 on your website. 297 00:12:33,730 --> 00:12:38,380 You only have 10 candles in your Etsy shop with the 298 00:12:38,380 --> 00:12:41,620 variations and the color of the sense and all of that. 299 00:12:41,800 --> 00:12:44,830 Okay. But then maybe on Amazon, 300 00:12:45,430 --> 00:12:47,200 there's one specific scent. 301 00:12:47,470 --> 00:12:49,780 That is the one that you can sell all the time. 302 00:12:49,780 --> 00:12:50,950 It's your best seller. 303 00:12:50,950 --> 00:12:52,060 Let's call it vanilla. 304 00:12:52,300 --> 00:12:53,650 So you always have them in stock. 305 00:12:53,650 --> 00:12:55,210 You've always got them poured. 306 00:12:55,240 --> 00:12:56,320 They're ready to go. 307 00:12:56,320 --> 00:12:58,090 You have a good stock of them, 308 00:12:58,330 --> 00:13:01,810 right? So that could be a good product for Amazon because 309 00:13:01,810 --> 00:13:03,550 you're going to sell more of them. 310 00:13:03,820 --> 00:13:05,350 And that's a commodity sale. 311 00:13:05,470 --> 00:13:06,160 They buy it, 312 00:13:06,160 --> 00:13:06,910 you send it, 313 00:13:06,910 --> 00:13:08,020 you get the revenue, 314 00:13:08,350 --> 00:13:10,390 very little interaction with the customer. 315 00:13:11,230 --> 00:13:13,480 And then finally the other one, 316 00:13:13,510 --> 00:13:14,410 we're going backwards. 317 00:13:14,410 --> 00:13:16,870 Now here on Facebook shops, 318 00:13:17,410 --> 00:13:19,990 you have a community of people who call you on Facebook. 319 00:13:20,020 --> 00:13:21,880 They're now over on your Facebook page. 320 00:13:22,060 --> 00:13:24,130 Some of these folks may be family and friends. 321 00:13:24,130 --> 00:13:27,880 They might be people in your community and you do live 322 00:13:27,880 --> 00:13:29,110 shows and you talk about, 323 00:13:29,140 --> 00:13:31,090 oh, I just finished making all these candles here. 324 00:13:31,090 --> 00:13:31,780 They are. 325 00:13:31,840 --> 00:13:33,610 I'm selling them the right in my shop here, 326 00:13:33,610 --> 00:13:34,010 if you want, 327 00:13:34,010 --> 00:13:36,670 and you can go grab one right now to see how 328 00:13:36,670 --> 00:13:40,900 that's very different than what you're doing on at sea versus 329 00:13:40,900 --> 00:13:43,510 what you're doing on your website. 330 00:13:44,470 --> 00:13:47,260 Let's wrap this conversation up with a little summary. 331 00:13:47,800 --> 00:13:49,810 When you're thinking about a website, 332 00:13:50,110 --> 00:13:51,100 don't just say, 333 00:13:51,340 --> 00:13:52,840 oh, what platform should I be on? 334 00:13:53,290 --> 00:13:55,660 I want you to consider the fact that there are three 335 00:13:55,750 --> 00:13:57,730 different levels of platforms. 336 00:13:58,180 --> 00:14:03,430 The first being a very starter platform like Facebook shops, 337 00:14:04,360 --> 00:14:07,030 easy to get on no investment. 338 00:14:07,210 --> 00:14:09,130 You can get a feel for the platform. 339 00:14:09,160 --> 00:14:10,780 You can sell through products, 340 00:14:10,810 --> 00:14:12,190 a beautiful place to start. 341 00:14:12,340 --> 00:14:13,900 If you haven't even decided really, 342 00:14:14,200 --> 00:14:15,340 if you want to be in business yet, 343 00:14:15,820 --> 00:14:18,760 the second level are these what I'm calling, 344 00:14:18,760 --> 00:14:20,590 selling platform websites. 345 00:14:20,800 --> 00:14:22,030 So this is Etsy, 346 00:14:22,420 --> 00:14:23,770 Amazon handmade. 347 00:14:24,130 --> 00:14:27,070 E-bay all of them are great in their own, 348 00:14:27,070 --> 00:14:32,050 right? Just understand that you don't have full access to your 349 00:14:32,050 --> 00:14:34,120 customers through these platforms. 350 00:14:34,930 --> 00:14:36,490 And then the third platform of course, 351 00:14:36,490 --> 00:14:37,450 is your very own. 352 00:14:37,690 --> 00:14:39,730 I like using Shopify. 353 00:14:39,790 --> 00:14:41,860 You have full control and free reign. 354 00:14:42,610 --> 00:14:44,500 So when you're thinking of starting a website, 355 00:14:44,500 --> 00:14:46,030 the first question is going to be, 356 00:14:46,240 --> 00:14:49,060 what level do you want to enter in on level one, 357 00:14:49,300 --> 00:14:50,500 two or three. 358 00:14:51,380 --> 00:14:52,730 And then from there, 359 00:14:52,940 --> 00:14:54,380 when you're on social media, 360 00:14:54,680 --> 00:14:56,270 when you're out at networking events, 361 00:14:56,270 --> 00:14:58,730 and you're telling people where to find you online, 362 00:14:58,850 --> 00:15:01,340 you want to direct them to the place where your product 363 00:15:01,340 --> 00:15:02,420 can be purchased. 364 00:15:03,770 --> 00:15:06,080 If you want to have further conversation about this, 365 00:15:06,110 --> 00:15:08,570 go join me in gift biz breeze. 366 00:15:08,630 --> 00:15:09,170 As I said, 367 00:15:09,170 --> 00:15:12,890 we do website reviews every Thursday in our Q and A's 368 00:15:12,920 --> 00:15:13,280 right now, 369 00:15:13,280 --> 00:15:14,360 we're doing website reviews. 370 00:15:14,360 --> 00:15:15,830 We take other business Q and A's too. 371 00:15:15,830 --> 00:15:19,070 But right now we're doing website reviews and we can talk 372 00:15:19,070 --> 00:15:20,030 through, you know, 373 00:15:20,030 --> 00:15:22,550 which websites attract certain audiences. 374 00:15:22,550 --> 00:15:23,510 You're looking for. 375 00:15:23,630 --> 00:15:27,290 What are the strategies for different websites and what are the 376 00:15:27,290 --> 00:15:30,350 results that you can expect based on the strategies that you 377 00:15:30,350 --> 00:15:32,900 employ on these different websites? 378 00:15:33,800 --> 00:15:39,410 Remember a website is not a website is not a website. 379 00:15:40,160 --> 00:15:42,860 All websites are not created equal. 380 00:15:44,530 --> 00:15:45,580 That's a wrap. 381 00:15:46,240 --> 00:15:48,190 I may get to the point kind of girl. 382 00:15:48,610 --> 00:15:51,340 And this is what you can expect from these quick midweek 383 00:15:51,340 --> 00:15:55,900 session. Now it's your turn go out and fulfill that dream 384 00:15:55,900 --> 00:15:56,650 of yours, 385 00:15:57,100 --> 00:15:59,440 share your handmade products with us, 386 00:16:00,160 --> 00:16:00,940 Want them, 387 00:16:01,120 --> 00:16:03,820 and they bring us both so much happiness..