DTNT - 602 - Jay’s SCOOP
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Jay Schwedelson: We are back for Do This, NOT That! podcast and today. I turn 50 years old. It is my birthday. And I'm not saying that 'cause everyone's gotta hit me up and it's happy birthday, but you could do that if you want to. But I decided I'm gonna make this a special episode because when you turn 50, you're supposed to like, you know, reflect, think about life.
Jay Schwedelson: I don't know what you're supposed, you're supposed to say you're old 'cause that's true. But I decide I'm gonna share the most random life tips, marketing tips. Things that are in my brain that I think are important for humanity to know, or at least for just me to say out loud, because I don't know that's what you do on a day like today, I feel like.
Jay Schwedelson: So I wanna go through a series of the most random, some are marketing, some are life, some are meaningless things that I think are really, really important. So I'm just gonna start. Here we go. The first one is, and this happened to me other night, and it happens to me all the time, and I don't care anymore when I go to a restaurant.
Jay Schwedelson: Okay. And the waiter comes over to our table. I was out to dinner with my family. The waiter comes over the table and we're at a sushi place and he has notepad and he is like, what's your order? And they were like, well, are you ready to take it? And he is like, yeah, I'm gonna remember it. I no longer except that answer from a waiter 50.
Jay Schwedelson: I, I haven't been accepting it for a while. I do not accept it because. I am not impressed by a waiter that can remember our order. We're ordering 700 different things, sauces on the side, all this different stuff. The best possible outcome is getting what it is I asked for. So even though it's slightly rude, and I think everybody should do this, I tell the waiter, um, I am sure you can remember it all.
Jay Schwedelson: I know you've been doing this forever. I would appreciate it if you write me down. Write it down. So, life tip number one, write it down. Okay. Now a marketing tip, I, I, all the time I come across different marketing departments that I'm working with, my agency's working with or I consult to and I'll suggest something like, oh, use a popup or put this on a subject line, or, uh, do this ad on Reddit or whatever.
Jay Schwedelson: And, um, somebody in that marketing department be like, well, I don't like that. That bothers me when I see that. Or some higher up will say, I would never respond to that. So I don't think that we should do it. You should never avoid a marketing test of any kind because you don't like something. Who cares that you don't like popups?
Jay Schwedelson: Who cares that you don't like emojis? Who cares that you don't go on Reddit? Other people do. You are not. Your database. The stuff that you avoid because of that is exactly what you should be testing now. Let's get to, uh, a relationship tip. Advice. I don't know when I learned this, but it's probably the most important relationship tip of all time.
Jay Schwedelson: And, and, and it's any relationship with friends, with significant others, with anybody. Don't fight. History. What do I mean by that? When you are having an issue with somebody, okay, oh, you're in a fight with one of your best friends, the worst thing that you could do is instead of fighting about the thing that you're in the middle of arguing about, that you're not agreeing about what you do.
Jay Schwedelson: What some people do, a lot of people do is they go, you, well, a year ago you did X, Y, and Z, and I'm still, that's still blah, blah, blah, blah, blah, and you pull out all this stuff like a greatest hits. Of what that person did wrong. And then what happens is you wind up fighting 10 different fights at the same time.
Jay Schwedelson: I never fight with history. If I have an issue with a, my, my wife or friends or anybody, I just deal with whatever that topic is in that moment. 'cause when you fight with history, it can get a lot, lot worse. Okay? So don't do that. All right. Another thing, by the way, let's talk about another marketing tip.
Jay Schwedelson: Your call to action buttons in your emails, on your social posts, anywhere. The long, rectangular things, if they say register, if they say learn more, if they say buy now, those are all terrible. Your call to action buttons should always be written in first person instead of register. It's yes, count me in.
Jay Schwedelson: Instead of buy Now it's yes. Save me my 25%. Writing your call to action buttons in first person will inc increase your click-through rates over 20%. I know these are all over the place, but it's my birthday. I could do that. Why not? Let's get back to a relationship. One. Here's what I believe. If you are starting to date somebody and you're like, how's it going?
Jay Schwedelson: Whatever. If you have to ask the person, where do we stand, then you already know the answer. You stand nowhere when you have to ask that question. That is a red flag. That's not good. Get out that relationship. Alright, back to the marketing stuff. When you go on social media and you use some dollars, some advertising dollars, and you boost a post on Instagram, maybe it's a reel, uh uh, on Meta with Facebook on LinkedIn, and you're like, we're gonna put some dollars behind this to get it going.
Jay Schwedelson: Only spend your ad dollars boosting posts that are already doing well. You do not want to boost posts that are not doing well, and then you think, oh, it's not doing well. Let's put some money behind it to have it do better. A stinker is a stinker. You should only be putting dollars behind stuff that's already catching on.
Jay Schwedelson: If not, you are literally burning money and it's ridiculous. All right. Okay. Uh, another thing just in general to think about in marketing is your unsubscribe rate. When you send out emails and you get people to unsubscribe and you get a nasty gram, take me off your list. I hate you. You're the worst person, whatever.
Jay Schwedelson: Or you get a bunch of those or whatever. Here's the truth. If you are not getting unsubscribes on the emails you're sending out, you are not going far enough. You're not pushing hard enough. In general, I don't care if you're B2B nonprofit consumer, you should not be for everybody. Your content, your offers should not be for everybody all the time.
Jay Schwedelson: Right. You can't have people that are into you without having people that are not into you. Don't get turned off. Don't get nervous. When people unsubscribe, it means that you're actually on the right path. Alright? A few other things about life, and I know this is weird, but hey, I'm 50 and I'm sharing all my life's secrets.
Jay Schwedelson: The biggest one that I wish I realized is that nobody cares. Nobody cares about anything. They don't. Okay? Nobody is watching you. They're not, your friends aren't watching you. Nobody's watching you. Everybody is too busy trying to figure out how to navigate their own garbage. Okay? If anything in your life you are doing because, and, and you are doing it a certain way because you're concerned about.
Jay Schwedelson: Whoever is going to react to it or see it or whatever, nobody actually cares. You don't even care about what I'm saying. I barely care about what I'm saying. This is the world that we're in. So just do you, and this last one I learned about this very recently is that when you are with somebody and all they do is talk crap.
Jay Schwedelson: About other people. When you're with them, all they do is talk trash about other people, right? They talk down about other people when you're with them, and maybe it's funny, maybe it's entertaining 'cause it's gossipy, whatever. What I've come to realize is when you are around somebody like that, you just aren't the topic yet.
Jay Schwedelson: They're just not talking about you yet, but they will because that type of person. Okay, we'll turn on you so fast and you'll become the thing that they're talking trash about. So, big, big red flag for me in terms of humanity is when I'm around people and all they do is talk trash about other people. I'm like, this person's a clown loser nerd.
Jay Schwedelson: I don't want them to be in my universe. And then lastly, I will share my TV watching Tips for Humanity on this very, very special occasion. Um, first of all, it's also Eddie Murphy's birthday. Shout out to the Nutty Professor, one of the all time greatest movies. Never Seen Nutty Professor. Uh, 98 9 9 100.
Jay Schwedelson: Great movie. Great, great movie. Um, but in general, I think it's very important for all of humanity to watch really stupid television. If all you're watching are things like, you know, Downton Abbey and, and The Crown, and things like that, come on. We need to dial it down. We need to watch horrible tv. And what I'll be doing to celebrate my birthday, which I have not seen yet, is I'm going to be watching the reunion, which I think is out for Age of Attraction on Netflix, which is a ridiculous reality t uh, uh, dating show.
Jay Schwedelson: I'll be catching up on the Real Housewives of Beverly Hills. I love Bose. I'm not on team Kyle. I think Kyle is in the wrong these days. What else would I be doing? I'll be avoiding any and all horror movies. Um, I will never see the movie Saw or Purge. I get very scared by all of that. Um, what else will I be doing?
Jay Schwedelson: I don't know, but I am here to report that. Here I am. I'm heading into the next half of the century or whatever I'm supposed to say. And I appreciate you all and for my birthday, do me a birthday thing. If you've never left a review on this thing, leave me a review. I would appreciate that as a birthday present.
Jay Schwedelson: Um, and I'd also appreciate if you go to jayschwedelson.com. In the upper right hand corner, there's a button that says, partner, we should collab. I should work with your brand. We should do all sorts of stuff. I should help, my agency should help you. I should give you more bad TV records. Check it out. And if it's your birthday today too, let me know that.
Jay Schwedelson: And, uh, happy birthday Eddie Murphy. I'll catch you at the next one. Later.