All right. Welcome back. You guys. I'm really excited to dive into today's episode, and I know that at the beginning of every episode, but I'm never going to show up here and give you guys like shit. I'm going to give you the goods and I'm going to only talk to you and give you stuff that I'm so excited to pour into you that I know is going to transform and change your business, the trajectory of your business, your goals, your wants and desires. Uh, so good. And so for today's episode, this is going to be a part one and part two. So the second half of this episode is going to be dropping next week, it's gonna be good. And so something I want to pour into you today is all about content, because I have been getting so many questions about content lately, and I know it can feel some kind times all over the place when it comes to content. When you hear things like post, what feels good and post from your heart and posts what's on your mind and share whatever the fuck you want to share today and say what you want. And share your opinions and like that matters like that kind of content matters like 1000%. But I also understand where you can look at that and be like, I don't really have anything to say today. And like, I don't really know what to share. And like, I want some kind of rhyme and reason and strategy to the things I'm sharing, because while this stuff matters and it's all well and good, like keep doing this stuff, it converts, we also want purposeful content that we know is going to yield a certain result. And there are styles of content that will do that. So we're going to break this down, but before we get into. Those styles of content that I've literally been using for years in my business. And you may already been be doing this, but one, it can't help to have a refresher, but two, I'm probably going to be talking about it in a way that you may not have heard before. Um, and I know this because literally I just had a bonus call with a woman who joined find your fierce early last week. And I was telling her about educational content and what she should and could be doing for her hype phase of her next offer. And she. I thought I knew what educational content was, but like I never had it taught to me this way. So I just want to preface that because we are getting into the goods and since I brought up find your future. That's my 10 week group program. I talked about it a little bit. On last week's episode, you guys, if you're following me on the socials have seen me promoting this, uh, the revamp of this program is so transformational. And if you want to become a true master at sales selling, branding, attraction, marketing, and truly be seen as an authority and leader in your niche and have the foundational work of your business set up to be able to scale, that's for you. So you can DM me over on Instagram. You can fill out an application. The link is in my bio, and if you've got any questions, you know, I'm here. Just reach out we'll chat. But before we dive into all the content goods, we must first take radical responsibility for our results. That will literally change your business. The moment you realize that it's not up to your coach. Your partner, your bestie, anyone else by you for your results, like the moment you take radical responsibility for what you're doing or what you're not doing, things will shift. And while doing the outer work and business is so important showing up, you know, that is so important, but so is the inner work and taking that radical responsibility for where you want to go and what you're doing and what you're not. And as we know, entrepreneurship is one heck of a rollercoaster. I will never sugar coat things and tell you guys that I don't experience it either because I'm human. Just like you, we all have ups and downs, no matter where we're at financially in our business, we all experience it. And it's just a different levels as you're growing. I can promise you that. But we can control that rollercoaster. So we must take responsibility for our own results always. And today, you know, I'm going to give you the tools. I'm always going to give you the tools here on this podcast. In my coaching offers. If you're my client, you know, I'm always going to show up and support you and give you the strategies and the tools and the support. But you need in order to move forward, but it's up to you to implement. So with what we're diving into today, like your implementation on this and repeatable implementation and radical responsibility will take you that much further. So I wanted you to start this episode with that because you'll just have such a great results when you do that. Let's dive in. And really what we're talking about with content today in the specifics is what's going to allow you to build authority, leadership and positioning style content to really be seen in the online space as the authority and leader that you desire to be. And cut. The noise through styles of content and then part two, which is dropping next week. We're going to dive into that, cutting through the noise of social media, even more. So you're going to want to catch obviously all of today's episode. And then next week they pair super well to gather. So first thing, when it comes to content, storytelling, storytelling builds trust, like nothing else. Like no interest is very important from a buyer's standpoint. If I like you, I feel like I know you and I trust you. I'm going to pay you more money. And the chances are, many of you are probably doing this right now. You're probably sharing your stories and maybe you've been taught to have like a signature story that you S that you share all the time on repeat. And how it affected your past and how it connects to your ideal clients. That's great. That's great that if you have a signature story and you share a P diddly, keep doing that. But something that we forget to do that is really powerful and content is share today's stories, meaning what's going on in your day to day, that's relative to business that you can create a story post out of. And these are so connecting to your community, like the things you do on the weekend, and maybe the thing that your partner said and the thing that you're a dog bit, or when you bought all the packages for Christmas and you didn't have to look at your bank account because you went so much money in there. Like, what are the stories of today that are relevant, that you could share to inspire and prompt your dream client to feel connected to. To feel connected. Think of anything. Like there are so many types of stories that happen in our day-to-day life that can be. Intertwined into our content. And this is where, like, I always keep my notes section of my phone readily available because my posts and stories and content ideas come at the most random times. So allowing yourself to always just like, be able to jot down that idea and then come back and write the post. And there's so much, relate-ability there connection. And it's, what's going to have me choosing you over somebody else because I connected with you because of the story that you told. And I'll give you guys an example. This was not a current story, but like, as I'm recording this, literally my post that came out today was a story that I told from gear two in my business. It's from year to a shit thing happened. And I shared that story, that perspective. And I related it back to me, hyping, find your fears. And one of my clients reached out and was like, thank you so much for sharing this. Like I needed to hear and read this. And she, like, I needed to know that, like on your rate of where you are, you have these ups and downs too. Do you see that one story? So this is really, really powerful as far as the connection piece or likability piece, the know piece, the trust piece. And it also just allows us to get to know you. We love stories. We love. So that's number one, number two is educational type of content. So we need awareness and this is getting your soulmate clients to realize that they have a problem and you have the solution. And so I'm not talking about educational content in the sense of like, here's my top tips. 1, 2, 3, 6. And let me know how it goes once you implement. That's what I'm talking about. I'm talking about educating your community and your soulmate clients on the problem that you solve and the problem that they're sitting in. And we can't assume that our audience knows that they have a problem. Some people, if not, most people don't know that they actually have a problem. They're like aware, but they're not aware, aware. And I want to give you guys an example of what I mean with this. Like, I always give an example of a binge eater. Let's say you got on your stories and you said I help binge eaters. So if you're a binge eater, DME for details. Okay. And that's fine. Cool that you said that I might be on the other end of that screen watching you. And I might be a binge eater, but I might not self identify as. So with you saying binge eat or binge eat or binge eater? The chance of me connecting and reaching out is probably slim because I don't self identify as. But if you were to say something like, Hey, if you find yourself overeating every single day, feeling out of control around food, hiding the candy wrappers in the bottom of the garbage, your show is so ashamed as share your food, to show the food that you're eating with your significant other you're obsessing about food. You feel no control, et cetera. That's probably a sign that you have binge eating tendencies or are binge Jeter. And if this is something that you struggle with, my program X, Y, and Z, that's coming is going to help you with. And my ears are gonna perk up and I'm like, oh, I'm sitting in that. I have that problem. What Michelle is selling is going to help me. You see how powerful that is and how different that is and how that makes me want to listen. And as consumers, we, self-select what we're reading, what we're interested in. So we have to do this education piece in our content and your stories, et cetera, and get them to see. But they need to see and what they need to know. We can't just assume that our potential clients know that they have the problem. And then with this, we want them to see that the problem is worth solving. I E joined my program. So that is number two and something that gets overlooked tremendously in our content. Number three is aspirational and inspirational content. In this, we've gotta become unafraid to talk about ourselves. And I know, especially being a service provider, whether you're a coach in an MLM, you're in, um, like a actual service provider, you're doing a D done for you type of service, an OBM VA excetera social media manager. It can feel like I'm like here to help the people. I just want to help people. And like, we know that when you know that that's what you do, you help us. But also with this type of content, we've got to be unafraid to talk about ourselves. So this is where we want to talk about ourselves. And you can use yourself as a case study. If you want of the process that you walk your clients. For example, I could literally post a post that says, I think it was, I dunno if it was November or October, I shared on my stories. Like we had had a 12 K cash come in in less than 24 hours. Now they put on my stories, we were celebrating. I could have created a post that said 12 K cash in less than 24 hours. Here's how, and that's like a really great case study, but I'm also talking about myself, meaning I walk the walk of what I teach and what I help my clients. And my potential clients. Do you see the power in that? And with this, we've got to talk about the things that we've gone through, our processes, where we are now versus where we started celebration with this. I would say celebration is very inspirational type of content of like, oh my gosh, like a Michelle is celebrating this huge milestone or she's celebrating her client and their milestones. It's a sh it's a form of content that inspires you, but also is going to prompt you to want to learn and know more. So with this, what people tend to do is they like dimmed down. The amazing thing that they're doing, or the amazing things that have happened, or they'll say things like I'm not big enough yet, or I didn't make X amount yet, or I didn't sign or fill up my program. And then we like dim our light and we don't talk about ourselves and we don't share content from this place, but it's all enough where you're at right now is already enough. You're always going to want more, literally, always going to want more. So it's all enough. And I recommend owning that and celebrating it and sharing it. And with this focusing on you and your journey and your lifestyle and the end result that you're. So may client wants. And with this, you could also share your goals and your milestones and the things that you're working towards. That's inspirational, aspirational, AAF, like, yeah. Anytime I tell you guys what I'm working towards, you guys are like, holy crap. That's so cool. Even though I like haven't done it yet, I'm on my way there. And I'm working towards it. Share this stuff, share that you sold out the launch without even launching. And you got the most women into your coaching ever. Share it all that your client resigned share it all. It's all big enough. All of it. Next is social proof. The more you talk about your clients, the more your audience can picture themselves in their shoes. And something I get asked all the time is like, how often should I share testimonials? If you're like every day, honestly, all the time. I don't like methodically plan. When I'm going to talk about con clients. Like I converse and talk with my clients and support them Monday through Friday. So there's literally wins and things to celebrate and testimonials to share every single day, do it every single day. And share it in all different ways. Like there are so many different ways to share your client success and social proof and literally have fun with it. But again, the more that you share your client's social proof, your own social media. The more we're like, ah, I know that she can get me to where I want to go. And there's like, no convincing vibes of like, Ooh, I need Michelle to convince me that she can help me to where she wants to go in her business. I've seen the testimonials, I've seen the proof. I've seen the client videos. I've seen it all. Like I'm ready because I already know that she can help me get to where I wanna go. And we're going to see this shift a lot inside of 2022 with client testimonials because our buyers are really wanting to see what's possible for them from previous clients. So that's something I would definitely prioritize if you're not already. And then lastly, with this show up as a business owner, For example, I want to see you working on the business. The day-to-day stuff is needed. Like it's going to allow me as your prospective client to take you more serious as a business owner. I don't need you. And I don't want you to be all business. You guys know, I talk about that often. I want the lifestyle content too. But I want to see the business owner as well and who I'm actually investing in your day-to-day agenda. There's power in this. It shows the behind the scenes as a business owner, what your schedule looks like. Like for example, if you're somebody that's wanting to create a business that doesn't require you to work all of the time. And you want to attract clients that desire, that same thing. You're probably going to want to show your day-to-day agenda. That's not packed with all business stuff. Like for example, I share myself living my life all of the time, not just on the weekends, Monday through Friday, you guys see me doing things that have nothing to do with business that's on purpose, but I also am sharing with you business things, because I want to show that balance of. And CEO. So I want to see this stuff, bring it to life. Other ways is if you've got a mentor right now, tag them, literally the best thing you guys could do for your mentors. If you love working with them tag, when you have a call with them, share that you're conversing with them in boxer, celebrate that you just invested in selling. One, I see that you're a business owner taking action. And it also shows me that you're like a business owner having coaching with your coaching, with your mentor. That's like part of the business plug, but it also allows you to get featured in their social media presence too. Another example of this is whenever you invest in something, share it, celebrate, share how you invest. Also share the things that you want your community to know. For example, I had a couple months back, I had invested in an inclusion and diversity 12 week program. And I shared that because I wanted my community that to know that I'm continually doing the work on my end as a business owner, but also I'm always investing in myself. And so those were two facets as far as like business owner and sharing that continually on social media. So share it and intertwined business into. Really most of the things that you share while also prioritizing lifestyle, real you real deal style con tent, and here's, what's going to happen. People are going to expect to have to pay you. You're not going to people coming into your world like, oh, that's expensive. Or like, I didn't think it would cost that much. And like, yeah, there will be people that can't afford it, but they're going to expect. You'd have your offers and things be priced and have an investment and have to pay for them because of you showcasing how powerful you are as a business owner. And your business is constantly at the forefront of their mind because they're seeing it all the time. No. We're going to sign off and I'm going to see you next week for part two, where we're diving into standing out online and cutting through all of the noise. It's going to be so good. I will see you next week. And lastly, you guys know it would mean the world to me. If you could take a screenshot as you're listening, tag me on the socials, I get to share you with my community. You get to share me with yours and we get this podcast into more women's hands creating wealthy, incredible business owners. I'll see you guys next week for part two.