Host

Hello.

Host

Welcome to milestone episode 190.

Host

And today it is my absolute pleasure to bring you confidence coach Alyssa McMasters.

Host

And if you've struggled with self belief confidence, like many of us, you are not going to want to miss this episode.

Host

Stick with us.

Kelly Kennedy

The great Mark Cuban once said, business happens over years and years.

Kelly Kennedy

Value is measured in the total upside of a business relationship, not not by how much you squeezed out in any one deal.

Kelly Kennedy

And we couldn't agree more.

Kelly Kennedy

This is the Business Development Podcast based in Edmonton, Alberta, Canada and broadcasting to the world.

Kelly Kennedy

You'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEOs and business development reps.

Kelly Kennedy

You'll get actionable advice on how to grow business brought to you by Capital Business Development Development capitalbd ca.

Kelly Kennedy

Let's do it.

Kelly Kennedy

Welcome to the Business Development Podcast.

Kelly Kennedy

And now your expert host, Kelly Kennedy.

Host

Hello, welcome to episode 190 of the Business Development Podcast.

Host

I can't even believe that we are this close to episode 200.

Host

It blows my mind.

Host

And for such a milestone epic episode, I am absolutely pleased to bring you today Alyssa McMasters.

Alyssa McMasters

Yay.

Alyssa McMasters

I'm so happy to be here.

Host

Alyssa is a dedicated MC speaker, confidence and career coach with a mission to empower individuals, especially those in tech, to embrace their inner confidence and step into their true power.

Host

With over a decade of experience in sales and four years in the wellness space, Alyssa combines her expertise in neutrality, mindfulness and research back exercise to help people discover their authentic selves.

Host

She provides compassionate conversations, actionable strategies and unwavering accountability to address areas such as workplace confidence, relationship enhancement, parenthood, navigation, body image improvement and self trust building.

Host

As a workshop facilitator, Alyssa tailors custom workshops to meet the unique needs of her audience.

Host

From businesses and nonprofits to conferences, her authenticity and passion captivate and excite rooms making her a sought after speaker and coach.

Host

Drawing from personal experiences as a professional and parent, Alyssa offers relatable perspectives that empower thousands of individuals on their journey to confidence and self love.

Host

Alyssa is not just a coach, but a catalyst for profound personal transformation, helping you unlock your true potential potential and live with authentic confidence.

Host

Alyssa, it's an honor to finally have you on the show.

Alyssa McMasters

I don't know who wrote that bio, but they need a raise.

Host

Well, 200 episodes.

Host

You know, I've had a little practice in helping a great bio.

Alyssa McMasters

Beautiful.

Alyssa McMasters

Wow, wow, wow.

Alyssa McMasters

Beautiful intro.

Alyssa McMasters

Thank you.

Host

It is my pleasure.

Host

It's so cool to have you on and you know, while I was reading your bio I'm thinking I've struggled with all those things.

Host

I'm still struggling with all those things.

Host

Alyssa, like, this is a great path for you to choose.

Alyssa McMasters

I hear you.

Alyssa McMasters

And everybody struggles with confidence.

Alyssa McMasters

And I think a lot of people think that confidence is just something external, like, that you can just, like, you either have or you don't have, and like, that person is confident or they're not.

Alyssa McMasters

But from my perspective, confidence all comes internally, and it's about not letting your insecurities hold you back.

Alyssa McMasters

Not about not having them, because we all have insecurities.

Alyssa McMasters

It's impossible not to.

Alyssa McMasters

But it's about just allowing ourselves to have them and then move forward.

Alyssa McMasters

So we all have problems with confidence.

Alyssa McMasters

Even if we are CEOs or interns.

Alyssa McMasters

I work with all of them.

Alyssa McMasters

And there's the same struggles in both sides of the coin.

Host

Totally, totally.

Host

And I think it's so funny because I've been in business development for an incredibly long time.

Host

I've probably been to well over a thousand meetings in my lifetime.

Host

And yet there are still meetings to this day.

Host

There are still interviews to this day that I get meeting anxiety, that I get stage fright where I'm like, oh, man, this is really happening?

Host

Or am I ready for this?

Host

And it's like, you would think that after that many times that I would just be solid.

Host

And I think that's what people think.

Host

It's like.

Host

It's like, well, well, by the time you've done this for this long, you're just good.

Host

And it's like, no, you are a human.

Host

And like, unfortunately, we're still running from saber tooth tigers.

Alyssa McMasters

Yes, exactly.

Alyssa McMasters

The fight or flight.

Alyssa McMasters

Because that is a real thing that happens, especially in meetings, especially when we are trying to look our best and when we're business development professionals and we are the ones who are kind of the ones who have to put our thoughts forward.

Alyssa McMasters

We're the ones that control the conversation, et cetera.

Alyssa McMasters

It can be really hard.

Alyssa McMasters

I actually want to ask you a question about that.

Host

Sure.

Alyssa McMasters

When you say that you get a little bit.

Alyssa McMasters

A little bit nervous in some meetings still, are there any themes about the meetings that you get a little bit nervous about?

Host

You know, what they're.

Host

I think a lot of it is, has to do with success metrics and kind of like how I felt in comparison to other people.

Host

But it's so funny because most of the time I don't even know these other people.

Host

Right.

Host

Like, I had.

Host

I had an interview, for instance, with an incredibly famous person a while ago, and it was funny because I showed up, they showed up, and we were both nervous.

Host

Like, it was such a weird, like, surreal moment where I recognized that.

Host

That that person was also quite nervous.

Host

And so for me, it was like, holy cow.

Host

Like, we're all in this together.

Host

I'm sitting here thinking, like, who is.

Host

I'm little old Kelly.

Host

And they're like.

Host

They're like, I'm on the bdp.

Host

Right.

Host

Like, it was a complete, completely.

Host

It was a weird moment.

Host

Let's just call it a weird moment.

Alyssa McMasters

Yeah.

Alyssa McMasters

And sometimes we convince ourselves that we're the only person who's nervous in a situation.

Alyssa McMasters

And we're like, everybody else has it together.

Alyssa McMasters

And I promise that none of us actually have it together.

Alyssa McMasters

Like, all of us are just, like, fumbling around pretending that we know what we're doing.

Host

Totally.

Alyssa McMasters

We can accept that.

Alyssa McMasters

And we realize that again, whatever room we walk into, everybody's just fumbling through and just trying not to look like they don't know what they're doing.

Alyssa McMasters

Then things get a little bit easier.

Alyssa McMasters

So I hear you there, and it's interesting to look at those themes.

Alyssa McMasters

So I want you to, like, think about that, like, when the next time you're in, like, a meeting, if you get nervous.

Alyssa McMasters

Because I get nervous around a lot of meetings, too.

Alyssa McMasters

Just like, those themes that come up for you, like, you're like, is it the specific kind of person, specific kind of conversation?

Alyssa McMasters

Those themes are a nice thing to just kind of acknowledge about, like, why.

Alyssa McMasters

Why certain meetings just, like, bring up a little bit more excitement and nervousness.

Host

Yeah, yeah.

Host

Like, I'm not going to say that I haven't improved tremendously.

Host

Right.

Host

And I think that's kind of like the point that I wanted to get through to people today was that you are going to have issues with self confidence, you are going to have stage fright, you are going to have meeting anxiety, performance anxiety, whatever you are dealing, dealing with in that moment.

Host

And it is completely normal and we're all experiencing it.

Host

But, like, for instance, when I started my BD career, I was incredibly nervous.

Host

I'm a very, like, introverted person and have been most of my life.

Host

I've kind of had to learn the extroverted skill.

Host

Not necessarily learn it, but I've had to embrace my extrovertedness.

Host

Let's call it that.

Alyssa McMasters

Yeah.

Host

A stage that, for me was not a normal place.

Host

I still very much love my own little world and Kelly time and Kelly world.

Host

Like, that is the world I love.

Host

And I'm really good at being just me and so for me, some of my challenges have been how to be more extroverted in a BD position, which I, you know, I'm naturally quite good at.

Host

But I've had to also learn and put myself in situations that have made me incredibly uncomfortable.

Host

And yes, uncomfortable situations have gotten more comfortable as I've rose to the occasion and faced my fears and went over those challenges.

Host

But there are still many, many, many moments where I do struggle with self confidence, where I do struggle with anxiety or like.

Host

And sometimes I don't even know why.

Host

Sometimes it's just like, I don't know why I'm running from the saber tooth tiger.

Host

But in this moment, that's how I'm feeling and I'm not really sure how to deal with it.

Alyssa McMasters

And sometimes nothing to do with that meeting, sometimes, like some conversation happened like three days ago with your partner or a friend, and it's just kind of like ruminating a little bit and you're going into this meeting.

Alyssa McMasters

It sometimes actually has no, nothing to do with that particular meeting.

Alyssa McMasters

And something you said was really interesting.

Alyssa McMasters

You said, you know, you were nervous and then you got better and better and we get better and better now.

Alyssa McMasters

That is what I hear a lot about imposter syndrome.

Alyssa McMasters

Right.

Alyssa McMasters

People are always like, imposter syndrome is such, like a scary feeling to have where we don't feel like we deserve to be in the room.

Host

Yeah.

Alyssa McMasters

But I like to reframe it in terms of you were.

Alyssa McMasters

You felt like an imposter until you did it.

Alyssa McMasters

So until you did the meeting and then you're like, okay, actually, like, I'm good until you did it.

Alyssa McMasters

And now you're in episode 190.

Alyssa McMasters

Right.

Alyssa McMasters

You look at your first episode and you're like, I'm sure you tell me, I don't know how you were feeling, but how were you feeling when you like, launched that first episode?

Host

I didn't.

Host

I don't know.

Host

I'm not sure how I was feeling, I think at the time, okay, so the story of the BDP is it's 2022, and Kelly Kennedy knows that he needs to do something.

Host

He's got capital business development.

Host

He's used to old school business development, but he's seeing the world changing.

Host

And I remember thinking, I need to do something different in 2023.

Host

And I don't know whether that's a YouTube, but I'm like, I don't really like YouTube.

Host

I don't know if that's where I want to be.

Host

I don't know if that's like a podcast.

Host

But I love podcasts.

Host

Like, that's where it kind of came from was I love listening to podcasts.

Host

I'm like a huge podcast listener.

Host

What's super funny is I listen to very little business podcasts and never really have, and I still don't, but I love podcasts in general.

Host

So I thought that's a medium that I could do well at that.

Host

I love speaking.

Host

I think I could do this.

Host

Let's do it.

Host

So I bought all this equipment, Alyssa, and I sat it in the corner of my room.

Host

I sat there and I sat it there.

Host

And my fiance looks at me and she goes, kelly, you got like thousands of dollars of podcast equipment in the corner of the room.

Host

We have a family.

Host

Do something with it or sell it.

Alyssa McMasters

Sometimes a weird psychological thing that once we do the first step, we're like, done.

Alyssa McMasters

I bought equipment.

Alyssa McMasters

Check.

Alyssa McMasters

I'm finished.

Host

Right.

Alyssa McMasters

Like, sometimes our bodies are just like, are actually really excited about doing that first step.

Alyssa McMasters

And then we just like, kind of just take a pause for a little bit.

Alyssa McMasters

And there's nothing wrong with that either, but I'm happy that we're now here.

Alyssa McMasters

Episode 190.

Host

Yeah, it's so funny, right?

Host

Because it's like, it's like that without that pressure, without that, like, do something with it.

Host

That night, I went downstairs, I set up the whole thing, and I recorded the trailer episode to the business development podcast, and the rest is history.

Host

I've released two shows a week, every week since that point, which blows my mind.

Host

But, yeah, like, I remember being very nervous.

Host

I think I talked to you before the show and we were talking about episode three.

Host

And I talk about episode three a lot because episode three almost never existed.

Host

I.

Host

I did not feel good about episode three.

Host

And first off, there's nothing wrong with episode three.

Host

I've never gotten anybody reach out, say episode three sucked.

Host

Why did you put out episode three?

Host

Never happened.

Host

But I was feeling so messed up internally about episode three, and I don't.

Host

I don't even know why.

Host

I just didn't like it for whatever reason.

Host

But I realized something, that in this journey, there's going to be episodes I don't like.

Host

There's going to be days where I can't perform at 150%, that Kelly Kennedy can't show up.

Host

But it's important that I try to show up, that I show up a little bit every time, even on the times that maybe aren't as good, because there's going to be times that are so exceptional.

Host

That they make up for those times that aren't as good.

Host

What was more important was just to show up.

Alyssa McMasters

Yeah.

Alyssa McMasters

And to me, that's exactly what confidence is.

Alyssa McMasters

Showing up even when it feels a little bit sticky.

Alyssa McMasters

And then we go back to imposter syndrome, and, you know, you have episode three, and you're, like, really nervous releasing it.

Alyssa McMasters

And now you look back to that, and you probably were kind of giggling.

Alyssa McMasters

You're like, why was I so nervous about it?

Alyssa McMasters

Right.

Alyssa McMasters

But we have that imposter syndrome right before we do the thing.

Alyssa McMasters

Right before we get the promotion.

Alyssa McMasters

Right before.

Alyssa McMasters

Or maybe we have gotten the promotion already, and we're having that imposter syndrome right before we have that first meeting.

Alyssa McMasters

And everyone gives you a big round of applause right before you do the thing.

Alyssa McMasters

So imposter syndrome isn't always a bad thing.

Alyssa McMasters

It just means that you haven't done it yet.

Alyssa McMasters

Yeah.

Host

It's so funny because, you know, I mean, I've had situations in my life, Alyssa, where I was so racked with stage fright, with nerves, that honestly, I almost felt like I could not do that thing.

Host

And you're physiologically falling apart.

Host

This isn't.

Host

This isn't just in your mind.

Host

Like, you are pouring sweat.

Host

You're like.

Host

You're freaking out.

Host

Like, what.

Host

How do you overcome that?

Host

Because I feel.

Host

I agree with you.

Host

I think that imposter syndrome is very temporary.

Host

And I do find, like, in those meetings, for instance, the ones that I've been the most nervous for two minutes in, I'm questioning why in the world I was so nervous.

Host

Like, why was I.

Host

Once you get a laugh, once you get something to bring the energy in the room back to equilibrium, you feel good, you feel normal.

Host

You're like, okay, I'm free of this.

Host

But those moments leading up to that, before you get that opportunity to come down, can be so incredibly, physiologically mentally devastating.

Host

How do people get through those first minutes?

Host

Or, like, for me, that's a challenge that I still have struggled with.

Alyssa McMasters

Yeah.

Alyssa McMasters

So I have a course coming out shortly called Confidence Redefined.

Alyssa McMasters

And the reason why I call it that is because I think confidence means something different to everybody based on their lives.

Alyssa McMasters

Right.

Alyssa McMasters

We have the same kind of concept of, like, how do we get through those things that are feeling really sticky?

Alyssa McMasters

But for somebody, confidence might mean sitting in a meeting and saying no and then saying nothing else after.

Alyssa McMasters

For some people, confidence is like getting up in front of everybody, all your friends and family, and giving a big speech.

Alyssa McMasters

And for some people, being.

Alyssa McMasters

Having confidence is deciding to quit your job and be a stay at home mom.

Alyssa McMasters

So first, like defining what like that confidence and that end goal looks like for you is a super important step.

Alyssa McMasters

Now, just like when something's going really, really hard in any area of our life, let's even talk about financial finances.

Alyssa McMasters

If we're in debt, it's really hard to get out of debt.

Alyssa McMasters

But when we have a little bit of money, it's a little bit easier to start saving.

Alyssa McMasters

Right.

Alyssa McMasters

Confidence is the same thing.

Alyssa McMasters

When we're in that moment or we don't feel very good, we feel really insecure.

Alyssa McMasters

It's really hard to build confidence.

Alyssa McMasters

But when we're in like a pretty settled, secure situation, it's a lot easier to build it.

Alyssa McMasters

So how I like to build it is through tiny, tiny steps going towards neutrality.

Alyssa McMasters

We kind of talked about that in the, in the introduction.

Alyssa McMasters

I talk a lot about how do we get to the point where we just feel neutral about a situation.

Alyssa McMasters

Let's go back to the meeting conversation.

Alyssa McMasters

Walk into a meeting in terms of business development, maybe you have a million dollar deal that you have to renew for next year and you're like, this is my entire budget for next year.

Alyssa McMasters

And you're going into that meeting.

Alyssa McMasters

The neutrality is, I'm going to go in, I'm going to do my very best.

Alyssa McMasters

Here's all the things that I can control.

Alyssa McMasters

And I can't control anything after that.

Alyssa McMasters

Right.

Alyssa McMasters

Toxic positivity is saying, I'm going to get it, no issues, nobody can do anything against me.

Alyssa McMasters

And then where a lot of us sit is this pessimism, this, no one likes me, I'm not going to renew this.

Alyssa McMasters

What am I going to do?

Alyssa McMasters

So how do we get to a point where we're just a little bit more neutral, not crazy toxic positivity, because that's not helpful for anyone, but just neutral.

Alyssa McMasters

How do we get to the point where like I feel confident about what I'm able to control in this situation?

Host

Yeah, yeah.

Host

And it's so funny, I hadn't even heard the word, the term toxic positivity until my fiance brought it up the other day.

Host

And she's like, she's like, have you like heard of the term toxic positivity?

Host

And I was like, no, but I hope that's not us.

Host

Yeah.

Alyssa McMasters

I think our, our generation, my generation I'm feeling is like fairly decent around it.

Alyssa McMasters

But like my parents generation that I see, nothing could be wrong.

Alyssa McMasters

Right.

Alyssa McMasters

And even then you see it in their parenting styles.

Alyssa McMasters

I'm right, you're wrong.

Alyssa McMasters

I'm the parent.

Alyssa McMasters

You're not.

Alyssa McMasters

Right.

Alyssa McMasters

They weren't allowed to talk about anything like our generation talks a lot about.

Alyssa McMasters

And I bring parenting back because it's one of the most vulnerable things that I've been through.

Alyssa McMasters

Yeah, they just weren't able to talk about, like, what's going on, so they had to pretend everything was so positive.

Alyssa McMasters

And that's where we see a kind of a lot of these struggles of being able to be vulnerable with other people in those generations.

Alyssa McMasters

So I see it in our generation and then the Gen Zs who all have their own personal therapists and are just like so cool and so open to so vulnerable.

Alyssa McMasters

There's like a lot of really beautiful, beautiful pieces about not being positive all the time.

Host

Yeah, yeah.

Host

It's so funny.

Host

Like, I grew up with, you know, Gen X parents, right?

Host

So like.

Host

And not even just Gen X parents.

Host

Sorry, Boomer parents.

Host

I guess, like my parents were actually older.

Host

So I grew up in that world where you just.

Host

You were tough, right?

Host

You were tough.

Host

You're a boy, you'd be tough.

Host

And it's not their fault.

Host

And I grew up to be very tough.

Host

I was a very strong willed boy and I had to.

Host

But the problem with that was, is that I was also very to myself.

Host

And because I would experience things that hurt, I would just bury it.

Host

I just bury it.

Host

And so, like, later on in my life now I'm kind of having to unlearn.

Host

And I've really used this show as a place to be open to be Kelly and I made a decision from, like, point go of the show that I was going to be as authentic and honest as possible as I could on this show because I think, one, the business development world needs that.

Host

We need somebody who's willing to just be an open book instead of trying to safeguard all that information.

Host

And two, I needed it.

Host

I needed a place where I could be vulnerable and just have my own place, but also feel like I'm doing good in the world.

Host

And so, yeah, like, for me it's been a learning experience because, you know, like, I'm 35, but I've also lived in two worlds, if that makes sense.

Alyssa McMasters

Yeah, it does make sense.

Alyssa McMasters

And there was a word that you said that was unlearned, and I love that word because it has a lot to do with what I do as well as I help people unlearn insecurities because a lot of our insecurities are not actually ours.

Alyssa McMasters

The reason why we don't like our body is not because we don't intrinsically like it.

Alyssa McMasters

It's because it doesn't match what the media told us to like and what social media told us to like and, and what our parents told us.

Alyssa McMasters

These little kind of microaggressions that we've heard through our entire lives, those are, that's the reason why we have insecurities.

Alyssa McMasters

Those insecurities aren't actually ours.

Alyssa McMasters

So one way that we can start increasing confidence is by unlearning a lot of those conditionings that we were taught, allowing ourselves to think, do I really dislike my body or was the cosmos that came out when I was younger, did they all like just point out everybody who had cellulite?

Alyssa McMasters

Yeah, right.

Alyssa McMasters

It's a really important thing to like unlearn things.

Alyssa McMasters

And it's nobody's fault.

Alyssa McMasters

Well, I mean, it's society's fault, let's be honest.

Alyssa McMasters

It's systematic, but there's nobody individuals fault.

Alyssa McMasters

It's not our parents fault, it's not your teacher's fault.

Alyssa McMasters

It's a system thing.

Alyssa McMasters

And in order to like really reach real confidence, we have to unlearn those insecurities because we' going to have them.

Alyssa McMasters

Right.

Alyssa McMasters

And we have to learn how to just be a little bit kinder to ourselves and get towards that neutrality just a little bit quicker.

Host

Absolutely.

Host

Absolutely.

Host

My gosh, we just got into it, didn't we?

Host

No.

Alyssa McMasters

Okay, we can go back.

Alyssa McMasters

Let me tell you about me.

Host

Yeah, yeah, no, absolutely.

Host

I love this and I want to get into it.

Host

But first off, like, someone doesn't just become a confidence coach.

Host

Right?

Host

Like, that isn't something that just happens, you know?

Host

Who is Alyssa McMasters?

Host

How did you end up on this journey?

Host

Like, how did you become this powerful woman?

Alyssa McMasters

When I became a confidence coach, I actually, I saw, I didn't even know what it was.

Alyssa McMasters

So let me go back a little bit.

Alyssa McMasters

I was in business development for and sales marketing for 10 years.

Alyssa McMasters

I started in film and oil and gas and kind of like bounced around a bunch of different places.

Alyssa McMasters

Ended up in advertising and then kind of my last part of my career in business development was tech.

Alyssa McMasters

And I really, I, for me, personal, like personal like brand development.

Alyssa McMasters

We kind of talked about this a little bit before too.

Alyssa McMasters

It's so important to build your own brand because that's how I like to sell.

Alyssa McMasters

That's how I like to build businesses is I like to sell through.

Alyssa McMasters

Does this look good for you?

Alyssa McMasters

Does it look good for me?

Alyssa McMasters

Can we connect in a certain way?

Host

Yeah.

Alyssa McMasters

So the brand is one thing and then the asking of questions.

Alyssa McMasters

I got really, really good at asking the right question.

Alyssa McMasters

You know that like age old question.

Alyssa McMasters

I don't have a pen around me.

Alyssa McMasters

That age old question that everybody would ask, like, sell me this pen.

Host

Yeah.

Alyssa McMasters

I remember when I first started, I was like, this pen, awesome.

Alyssa McMasters

I love this pen so much.

Alyssa McMasters

It's blue and it's gonna be so good on your, on your paper.

Host

Yeah.

Alyssa McMasters

And after kind of the end of my career, I started realizing that the only question I have to ask is why do you need a pen?

Host

Yeah.

Host

Yeah.

Alyssa McMasters

What are you gonna use this pen for?

Alyssa McMasters

And then we'll figure out the other stuff.

Host

That's right.

Host

Yeah.

Alyssa McMasters

For asking those questions.

Alyssa McMasters

I had in my kind of last six months of my career of business development career, I had three different clients ask me, how are you so confident?

Alyssa McMasters

And can you teach my daughters?

Alyssa McMasters

And the first time it happened I was like, oh, that's so nice.

Alyssa McMasters

Second time it happened I was like, okay, there's something here.

Alyssa McMasters

And the third time it happened, I went home to my husband and I was like, I think I'm going to quit my job and become something in confidence.

Alyssa McMasters

And he was like, he's the best.

Alyssa McMasters

My husband's the most amazing man in the world.

Alyssa McMasters

And he's like, yeah, do it.

Alyssa McMasters

And I was like, yeah, just like figure it out.

Alyssa McMasters

I trust you.

Alyssa McMasters

You'll figure it out.

Alyssa McMasters

So I started about four years ago now, three and a half where I made a course that was like 21 things you can do to build your confidence.

Alyssa McMasters

And I really sat with myself to figure out like what do I do every day to feel confident as like a mid sized woman.

Alyssa McMasters

One of the one the lonely only is in tech, One of the only women in in business development.

Alyssa McMasters

Often how do I build that confidence?

Alyssa McMasters

So I came up with 21 things that I do actionable steps.

Alyssa McMasters

I then sold this course and had a hundred women take this course right away.

Alyssa McMasters

I started first with women.

Alyssa McMasters

I now do all different kinds of genders.

Alyssa McMasters

But I was more comfortable with women at the beginning.

Alyssa McMasters

So I had a hunter women take it and they really enjoyed it.

Alyssa McMasters

They gave me some different information about what they liked, what they wanted to have changed.

Alyssa McMasters

And from there I took lots of different training.

Alyssa McMasters

I have my small business coaching certification because I was like, I really want to like learn how a small business owner thinks.

Alyssa McMasters

Because I think that we all are actually small business owners whether we have a career or not, right?

Alyssa McMasters

Specifically in sales.

Alyssa McMasters

I mean what we output is actually directly translated to how much we make.

Alyssa McMasters

Right.

Alyssa McMasters

But really everybody, everybody is their own small business.

Alyssa McMasters

So I took some different training, took my emotional intelligence coaching certificate certification as well as my confidence coaching certification and learned that really coaching is just asking the right questions.

Host

Yeah.

Alyssa McMasters

And I was like, well, that's what I've been doing in business development for the last four years.

Alyssa McMasters

How interesting a connection is that?

Alyssa McMasters

So I actually find that business development and coaching are really similar.

Alyssa McMasters

Is you just have to ask, why do you want a pen?

Alyssa McMasters

Why do you want confidence first?

Alyssa McMasters

And then we can find all the tools to create that.

Host

My gosh.

Host

My gosh.

Host

And like, what was the reception essentially when you started marketing this?

Host

Like, what were the.

Host

What was kind of the feedback initially?

Host

Was it a little bit challenging for like, Because I think, I think most people initially are like, yeah, I'm confident.

Host

And like, oh, crap, maybe I'm not.

Alyssa McMasters

I was just like kind of dulu.

Alyssa McMasters

Like, I was just like, I was like at the time, I was like, I was like 27.

Alyssa McMasters

I was like, I mean, whatever.

Alyssa McMasters

Like, I've done sales.

Alyssa McMasters

Like, yeah, I was just delusional.

Alyssa McMasters

I think that, like, maybe you're just allowed to be a little delusional at the beginning.

Host

Sure.

Alyssa McMasters

And most people were like, a lot of like my friends and family and they were like, hoorah, you're doing so good.

Alyssa McMasters

And then from there is like really the word of mouth.

Alyssa McMasters

And I think that's the best visit development as well as the best.

Alyssa McMasters

What's the term?

Alyssa McMasters

Compliment is when you get referrals.

Host

Totally.

Alyssa McMasters

Is when someone refers you.

Alyssa McMasters

So from there it was mostly referrals.

Alyssa McMasters

And now I almost base most of my business on referrals and on social media.

Alyssa McMasters

So those are kind of my two marketing.

Alyssa McMasters

But it really is word of mouth referrals for me, which is also how I always like to do my business development side too.

Alyssa McMasters

So, yeah, the reception first, like four years ago, people were like, what's a confidence coach?

Alyssa McMasters

And I was like, I actually don't really know, but I'm creating it.

Host

Yeah.

Alyssa McMasters

Now there's actually a lot of confidence coaches.

Alyssa McMasters

So whatever was going on, whether it was like something in like the universe that was happening or we were just being fed a different messages about like coaching.

Alyssa McMasters

I know a lot of confidence coaches and they're all wonderful and all do things really, really differently.

Alyssa McMasters

So yeah, that's how my journey into coaching started.

Alyssa McMasters

And then I did lots of one on one.

Alyssa McMasters

Still do lots of one on one.

Alyssa McMasters

Love one on one.

Alyssa McMasters

I was then hired by a beautiful company called Toast that helps women get into tech roles.

Host

Amazing.

Alyssa McMasters

Three on one coaching with toast.

Alyssa McMasters

So they're a wonderful, wonderful company.

Alyssa McMasters

And then I do a whole bunch of workshops and then speaking for different conferences, and I specifically work with women in tech.

Alyssa McMasters

And then also teens is a really big, big group of mine.

Alyssa McMasters

And I'm sure that you can be like, yep, teens.

Alyssa McMasters

Confidence.

Alyssa McMasters

Could you imagine if we were like, yeah, and we're given, like, tools on how to, like, work through insecurities?

Host

Man, I look.

Host

I look back to, like, my, like, junior high and high school experience, and, man, almost none of the stuff that we were taught in that was relevant to real life.

Host

And it really bothers me.

Host

It's one of those things that this day really bothers me that we are not like, why don't we just teach business in school?

Host

Why don't we teach mindfulness?

Host

Why don't we teach.

Host

Yeah.

Host

Confidence building?

Host

Like, why don't we teach skills that, like, I get it.

Host

We need language arts and we need math and we need science.

Host

But, like, really, do we need anything else other than life skills?

Host

And we're just.

Alyssa McMasters

We were like, I think the new generations, like, what I've been seeing.

Alyssa McMasters

The teams that I work with, like, the.

Alyssa McMasters

The eloquency, like, they're so eloquent in the way that they talk, and they're so open and vulnerable.

Alyssa McMasters

I actually did a workshop last night for some of the contestants for Miss Teen Calgary, and I kind of went in being like, okay, they're going to be like, me and my friends when we were, like, 14, and they're going to, like, roll their eyes, whatever.

Alyssa McMasters

These girls were, like, so open and so vulnerable, and they were, like, literally competing against each other.

Alyssa McMasters

And we're, like, holding each other's hands and, like, clapping for each other.

Alyssa McMasters

I was like, wow, this is so cool.

Alyssa McMasters

This is so cool.

Alyssa McMasters

So I think that is getting a little bit better because I think that people.

Alyssa McMasters

The toxic positivity, I think, is a really big thing.

Alyssa McMasters

We're not like, these.

Alyssa McMasters

Those teens are not expected to be perfect all the time.

Alyssa McMasters

There's a lot more conversations around mental health.

Alyssa McMasters

However, there's still a lot of challenges that we.

Alyssa McMasters

I didn't face social media, all the filters, all of the different information that they're getting.

Alyssa McMasters

So, yeah, I remember being a teenager and then coming out of school and being like, what the heck am I supposed to do?

Alyssa McMasters

Like, I don't know how to adult.

Host

Yeah, yeah, I know.

Host

I'm.

Host

It's something that, like, me and Shelby, we talk about a lot.

Host

And it's like, I.

Host

I'm really afraid of like, of what social media could do to my kids.

Host

I really am.

Host

Like, I don't think, like I didn't get Facebook for instance, until I was in grade 12.

Host

Like I was in grade 12 when I got Facebook.

Host

Like that was it, right?

Host

Like that was.

Host

And even then, like we're talking like Early Years, 2007 Facebook, right?

Host

Like there's nothing going on then.

Host

It was a completely different world.

Host

YouTube was brand new.

Host

Like, I don't know, it's like we're having to parent and we were talking about this.

Host

We're having to parent and deal with challenges that nobody could have ever seen coming.

Host

And it's all new.

Host

And the old, the old information is really no longer relevant because we're playing in a completely new sandbox as parents.

Alyssa McMasters

We are.

Alyssa McMasters

And like the social media is one thing and something that's really interesting from when I was younger and maybe you can attest to this too is like, I feel like it was a little more challenging for women and girls growing up.

Alyssa McMasters

The confidence for girls was harder.

Alyssa McMasters

It's been a really interesting switch.

Alyssa McMasters

And we see the same challenges of, for confidence for men as well.

Alyssa McMasters

A lot of boys are wanting to have six packs.

Alyssa McMasters

I think like the dudes they see in Tick Tock.

Host

Right.

Alyssa McMasters

There's also a lot of, yeah, just like a lot of stress on both like and all genders.

Alyssa McMasters

We're seeing a little bit more towards boys and our non binary friends as well.

Alyssa McMasters

We're seeing just like lots of different challenges that we never saw in the past.

Alyssa McMasters

Before it was like you either cool or you're not.

Alyssa McMasters

And now that's.

Host

Yeah, that's really what it was.

Alyssa McMasters

And then really.

Alyssa McMasters

Right.

Alyssa McMasters

And then you throw Covid in the wrench where now all these kids who are supposed to be like, you know, have these.

Alyssa McMasters

Let's talk about the kids who graduated in 2020, 2021.

Alyssa McMasters

They were supposed to have a graduation, then they went into university, all while not being able to be with any of their friends and have that social development.

Alyssa McMasters

All they had to turn to was social media.

Alyssa McMasters

So they're trying to also learn and I give them that the biggest round of applause.

Alyssa McMasters

Could you imagine if like you weren't able to graduate with your friends and then didn't have your first year college universe, like college experience?

Alyssa McMasters

Man, those kids are so resilient.

Alyssa McMasters

So we need to give them a little bit more grace and we also need to give them more tools.

Alyssa McMasters

So that's the teen side of things.

Host

It's, it's really Interesting, because it's like, it's also that balance between us wanting them to have real relationships and real connection.

Host

Right.

Host

Like in our house, we really do try to prioritize.

Host

Like, obviously, I'm a business.

Host

Shelby and me want our boys to have a real childhood experience where they're playing with other boys, they're playing on the park, they're building real connection, but yet almost everything in the world is pointing them towards digital communities.

Host

The Metaverse, let's call it.

Host

Right.

Host

And I see it with Fortnite, right?

Host

Like, our oldest son loves Fortnite.

Host

It's like, but that's where his friends are.

Host

That's where his community is.

Host

Like, that's what has ultimately happened.

Host

And I find myself very scared about what that could potentially mean for the future.

Host

And so funny because I actually interviewed Q.

Host

Harrison Terry, who wrote the Metaverse Handbook, and we chatted about that.

Host

And that's the world that's coming, whether we like it or not.

Host

But it's, it is scary.

Host

And it's like, okay, as parents, he's not a parent yet, so he didn't understand it necessarily from my point.

Host

But as like a parent, it does bring fear to me about what that could mean for their future.

Alyssa McMasters

And for me, my son is 2, so I am very grateful that you get to go through it first and then let me know how to manage it.

Host

Yeah, yeah.

Host

No, we have, we have a family of four and so I have three stepsons and I have one six month old biological son who, yeah, I get, I get the full gamut of parental experience.

Host

And it's, it's, it's challenging.

Host

Like, as we're getting into, like, you know, it wasn't.

Host

But now electronics and like, you know, obviously Adler is going into grade six here and things are changing and the world is changing and yeah, like, we're starting to realize that, like, frankly, I want my kids probably as little as possible on, on any type of social media, on any type of phone or any type of tablet.

Host

Like, if I can keep them off YouTube, if I can keep them off social media, I think there's a time and a place for it.

Host

I think YouTube is amazing for the right reasons.

Host

I think social media is amazing and required for the right reasons, but I think that there's a lot of reasons that it's not right.

Host

And those tend to be the ones that target kids.

Alyssa McMasters

Yeah.

Alyssa McMasters

Did you see that experiment that Elon Musk's company?

Alyssa McMasters

I forget the name.

Alyssa McMasters

You're gonna have to fact check me on that.

Alyssa McMasters

Where he Gave technology and Internet to, like, a remote village in.

Alyssa McMasters

Believe it was Peru.

Alyssa McMasters

Did you hear about this?

Host

I didn't know.

Host

Run me through it.

Alyssa McMasters

So they were given this technology and everyone was given phones.

Alyssa McMasters

And again, we're going to have a fact check this because I don't know all the details, but they're given phones, they're given technology and Internet for the first time ever.

Alyssa McMasters

And everybody got addicted to porn and social media.

Host

Oh, no.

Alyssa McMasters

However, and the elders were like, okay, we need to, like, put a stop on this.

Alyssa McMasters

And they didn't want to give it back.

Alyssa McMasters

So very similar to all of us.

Alyssa McMasters

Right.

Alyssa McMasters

Like, we don't want to give.

Host

No different.

Alyssa McMasters

We still want it.

Alyssa McMasters

Because they ended, like, they first started researching, like, how do we cure X kind of snake bite?

Alyssa McMasters

How do we cure, you know, different kinds of things?

Alyssa McMasters

How do we, like, you know, eat different kinds of foods?

Alyssa McMasters

So they're like.

Alyssa McMasters

The elders were like, no, we still want to keep this, but we just have to monitor it because.

Alyssa McMasters

Yeah, kind of just like, human condition, maybe, Right?

Host

Totally.

Alyssa McMasters

Social media is made to make us become obsessed with it.

Host

Yeah.

Host

And I think one of the challenges.

Host

And, you know, I mean, you're not necessarily in this scenario yet, and maybe my warning to you would be once they.

Host

Once you have given them tablets, once you have given them exposure to, you know, YouTube or, like, tablet games or whatever, you're right.

Host

It's very hard to change it back.

Host

And, like, we've actually had that conversation in this house where sat down with Shelby, and I'll be like, okay, I made a huge mistake.

Host

I'm owning this because I didn't see it coming.

Host

Right.

Host

Like, I didn't see how, like, how challenging that situation could be, but it's almost impossible.

Host

It's not impossible.

Host

I'm his parent and I could walk it back, but I can't walk it back without causing damage.

Alyssa McMasters

Yeah.

Alyssa McMasters

And not just them getting upset, but, like, real, like, social damage.

Host

Real damage.

Alyssa McMasters

Real damage for them.

Host

And so the challenge for me, like, I've hit plenty of moments from like, damn it, I'm just going to take it.

Host

I'm just going to take it.

Host

And then Shelby's like, you can't.

Host

You can't take it.

Host

Like, you can't take it.

Host

You're going to destroy that kid.

Host

And I'm like, oh, my goodness.

Host

Like, I've.

Host

It's like, it's like, I see the benefit in it.

Host

Right.

Host

Like, the reality is we use socials to promote this show.

Host

We use socials to promote our business.

Host

We're on there all the time.

Host

And I love socials, but I feel like it's a different use case than for kids.

Host

And I think, like I said, socials have their place.

Host

YouTube has its place.

Host

Amazing.

Host

I can't tell you how many things I've learned from YouTube or how many reviews I've, like, made better buying decisions or whatever else.

Host

YouTube has a lot of great reasons, but I think there's a lot of stuff on there that, my gosh, is just absolute junk.

Host

And that tends to be what the kids are watching, and I struggle with it immensely.

Alyssa McMasters

Yeah, here's the thing.

Alyssa McMasters

So the thing that I find really interesting is once we kind of define what confidence means to each and every one of us, and confidence means something different, Right?

Alyssa McMasters

Like, a team that I work with is like, I want to be confident walking the stage at my grad, Right.

Alyssa McMasters

Where a CEO is like, I want to be confident because I just got $3 million invested into my company and I don't know what I'm doing with it.

Host

Right.

Alyssa McMasters

So once we kind of define what confidence means to each person, really, a lot of the steps are very, very similar.

Alyssa McMasters

And that is the unlearning of the insecurities and unlearning of those bad habits, like the social media.

Alyssa McMasters

And then also, like, maybe procrastinating with CEOs.

Alyssa McMasters

So that's very similar.

Alyssa McMasters

And then it's about taking those small, integral steps every day and really holding yourself accountable to, how can I take a step every day?

Alyssa McMasters

Kind of like working out, right?

Host

Yeah.

Alyssa McMasters

We're not going to get great muscles unless we keep doing this every day.

Alyssa McMasters

We're not going to have great confidence unless we do it every single day and keep consistent with those small changes.

Alyssa McMasters

Because we can't, like you said, we can't just, like, take our kids tablets away.

Alyssa McMasters

But what if we started doing small things to help them make their own boundaries, set their own boundaries around social media?

Alyssa McMasters

Right.

Alyssa McMasters

That is kind of how my approach to not just confidence, but really a lot of situations, whether it's personal or professional, is how can we make those small steps to get, like, 1% better each day?

Host

Yeah, I agree, because I think, like, at the end of the day, in moderation, most things are okay for you.

Host

Right.

Host

Like, but the problem is that it gets blown way out of, you know, any type of moderation when we're dealing with socials or tablets or, you know, things with kids for the most part.

Host

And it's like, it does fall on us as parents.

Host

But I think I find myself in such a situation now where I want to do what's best for them, but I also don't want to hurt them.

Host

And I don't know, sometimes I have my moments.

Host

And it's like, I think I'm not alone in this.

Host

I think there's probably a lot of parents listening to this right now are like, I am right there.

Host

I totally get it.

Alyssa McMasters

Yeah.

Alyssa McMasters

They kind of like, tell me how you feel.

Alyssa McMasters

Like, we kind of feel embarrassed.

Alyssa McMasters

We're like, maybe I shouldn't have gotten a tablet.

Host

How.

Alyssa McMasters

What do I.

Alyssa McMasters

What do I do now?

Host

Because who do you have to look in the mirror?

Host

Who gave them the technology?

Host

Right.

Host

Like, that's the problem.

Host

We gave it to them.

Host

And so on a certain level, it's like we said, hey, this is okay.

Host

Enjoy this thing and have fun, because it's amazing.

Host

It's this great thing.

Host

Like, I grew up with Nintendo.

Host

Like, Nintendo one.

Host

Right.

Host

Like, you couldn't become addicted to Mario.

Host

I'm sorry, Mario is amazing, but you're never, like, thinking about Mario all day long, forever.

Host

And even if you did, you'd beat it eventually and get bored of it.

Alyssa McMasters

Yeah.

Host

Technology we have now is designed to be perpetual and go on forever and feed you that addictive thing over and over and over and over again forever more.

Host

And yet we're.

Host

I don't know.

Host

It's crazy.

Host

It is.

Host

It feels crazy.

Alyssa McMasters

It does.

Alyssa McMasters

And there's one, like, one tool that I teach in a lot of my coaching is just being kinder to ourselves and, like, forgiving ourselves.

Alyssa McMasters

Right.

Alyssa McMasters

We, like, again, thank you for taking this, because I don't have to do this because your generation of kids isn't helping me.

Alyssa McMasters

But, you know, we.

Alyssa McMasters

You didn't know.

Alyssa McMasters

You.

Alyssa McMasters

We didn't know what was going to happen with tablets.

Alyssa McMasters

We.

Alyssa McMasters

You guys were just trial and error, and that's okay.

Alyssa McMasters

And allowing yourself to be like, I'm allowed to make mistakes.

Alyssa McMasters

This mistake.

Alyssa McMasters

Now where do I want to go from here?

Alyssa McMasters

And guess what?

Alyssa McMasters

Like, maybe you're like, you know what?

Alyssa McMasters

I actually totally okay.

Alyssa McMasters

Feel okay with the tablet use.

Host

Yeah.

Alyssa McMasters

But if you decide that you're like, I actually don't, then you can kind of start making those small steps and helping your kid make those small steps.

Alyssa McMasters

And what my coaching is, what that looks like is I will be like, so what's the first next step?

Alyssa McMasters

Right.

Host

That's what I'll ask.

Alyssa McMasters

And I ask again.

Alyssa McMasters

I ask that to CEOs and teens and in all kind of the whole range of this group.

Alyssa McMasters

Right.

Alyssa McMasters

Interns.

Alyssa McMasters

Are in there.

Alyssa McMasters

Moms are in there.

Alyssa McMasters

Really a whole range.

Alyssa McMasters

What I always ask is, again, what's the first next step?

Alyssa McMasters

And everybody knows.

Alyssa McMasters

Everybody always knows what that first next step is.

Alyssa McMasters

They might just need to kind of be coached a little and kind of walk through what that might look like, but, you know, you know, intrinsically, like, what feels good.

Alyssa McMasters

And that's also where I go with my confidence coaching.

Alyssa McMasters

There's nothing that we can do if you don't want to do it.

Alyssa McMasters

And it has to feel good to you.

Alyssa McMasters

It has to feel, like, authentic and good to you or else, like, there's no point in doing it.

Alyssa McMasters

So that's why we figure out what feels good to, like, each individual that I work with.

Host

Well, it's.

Host

The funny thing about confidence is you can be really confident in one area of your life and incredibly not confident in another.

Host

Right.

Host

Like, I think parenting has definitely been one of the most challenging things that we have that I've had to learn.

Host

Like, I got kind of thrust into it just three stepsons, right?

Host

Like, it was immediately, you're a dad.

Host

Enjoy.

Host

And it was challenging.

Host

Thank God.

Host

Shelby kind of held my hand and walked me through that process.

Host

And now, you know, I have.

Host

I have Jet, and he's six months, and he's amazing.

Host

I'm.

Host

I'm such a proud dad.

Host

But I.

Host

I was.

Host

I've always been a proud dad, but it was.

Host

It was one of those things where it was just like, holy cow.

Host

Like, this is a whole nother thing.

Host

Like, a baby is a completely different scenario.

Host

But, you know, I find myself.

Host

I don't know if I will ever be 100% confident as a parent.

Alyssa McMasters

And I don't think as a confidence coach, I don't think that anyone will be a hundred percent confident all the time.

Alyssa McMasters

Yeah, I think maybe that's narcissistic criticism.

Alyssa McMasters

Right.

Alyssa McMasters

That's a diagnosable problem.

Alyssa McMasters

I think that it's a.

Alyssa McMasters

It's very fluid, right.

Alyssa McMasters

When something happens and it kind of knocks down our confidence, how do we get.

Alyssa McMasters

Build that back up?

Alyssa McMasters

Not to be 100 confident, but how do we just build it up to feel, like, secure in where we are and make decisions that we want, regardless of, like, the garbage that just happened to us, whatever area that is.

Alyssa McMasters

So I don't think that anyone will be 100% confident.

Alyssa McMasters

And I also don't think it's a destination.

Alyssa McMasters

I think that it's a journey.

Alyssa McMasters

That's cliche, but I'm going to say it again.

Alyssa McMasters

Confidence is not a destination.

Alyssa McMasters

It's a journey, right?

Alyssa McMasters

We.

Alyssa McMasters

We're always kind of striving to that next step because things are always changing.

Alyssa McMasters

And if we've never been a parent before, I remember, like, when my son, I guess, was like, four days old.

Alyssa McMasters

My husband looks me.

Alyssa McMasters

He's like, if someone just, like, took care of him for, like, a week and just, like, took him away, like, is it bad that I wouldn't be sad?

Alyssa McMasters

I'm like, no, I'm thinking the same thing.

Alyssa McMasters

Right.

Alyssa McMasters

But now, two years later, I'm, like, such a confident mom, and, like, I feel very blessed to feel like a really good mom.

Alyssa McMasters

And that is fluid.

Alyssa McMasters

Those things are always changing.

Alyssa McMasters

But how did I kind of get here in two years?

Alyssa McMasters

I just allow.

Alyssa McMasters

I did all the tools that I teach in my coaching and in my workshops, but those tiny steps, right?

Alyssa McMasters

One of those steps was leaving the house.

Alyssa McMasters

I remember, like, leaving the house for the first time, and I was like, okay, I can do this.

Alyssa McMasters

This is the scariest thing I've ever done in my life.

Alyssa McMasters

I will go travel.

Alyssa McMasters

I will go talk to CEOs.

Alyssa McMasters

I will do anything again.

Alyssa McMasters

This is the scariest thing, is leaving the house and go to the grocery store.

Alyssa McMasters

But doing those small steps each day eventually leads to where you are.

Alyssa McMasters

I think parenting is a really good example of that, is that then you look back to your friends or family who have newborns, and you're kind of like, yeah, it was hard, but, like, got through it.

Alyssa McMasters

And, like, you almost kind of forget and you're in the thick of it.

Alyssa McMasters

You're in the six months.

Host

Yeah.

Host

Although, like, I think for me, it's not as hard because, like, I.

Host

I've somewhat been through it.

Host

Right.

Host

Like, I was already a step parent for four years before Jet came along.

Host

So it's like, I feel like on a certain level, I'd already burst that bubble.

Host

Like, I already kind of gone through a lot of that.

Host

But, yeah, like, I get what you're saying.

Host

I think the challenge that we face in confidence, right?

Host

And it's like the same challenge we face in business.

Host

We want everything to just be as quick as humanly possible.

Host

Right.

Host

And in my experience, nothing comes without work, without hard work most of the time, and nothing is immediate.

Host

Like, almost any win I've had, whether it was a win on this show, whether it was a win on capital Business development or a win personally, it took twice as long as I as I wished it would have.

Host

Right.

Host

Like, nothing happens in the speed that, as humans, we plan.

Host

Oh, yeah, we can do it in this time it's like, no.

Host

Most of the time it takes longer, and we have this great challenge of wanting to be somewhere much faster than it's going to happen.

Host

And so I think confidence is the same way.

Host

It's like, I just wish that I could be there.

Host

But you're right.

Host

It's a journey.

Host

Like, you're going to get there as long as you keep taking steps every day, but you can't skip to the end.

Alyssa McMasters

Exactly.

Alyssa McMasters

We have to build it.

Alyssa McMasters

It is like building blocks, really.

Alyssa McMasters

Each tool that you.

Alyssa McMasters

That you gain, that you can put in your toolbox.

Alyssa McMasters

Let's say one tool that I really like is naming your insecurity bully.

Alyssa McMasters

It helps, like, externalize what your insecurities are saying.

Alyssa McMasters

So that.

Alyssa McMasters

That little voice in your head that's like, you're not good enough.

Alyssa McMasters

Like, you don't belong here.

Alyssa McMasters

What if we named it and what if we, like, talk to it?

Alyssa McMasters

Like, it's like a friend.

Alyssa McMasters

It becomes, like, really silly when we externalize it.

Alyssa McMasters

And we're like, you're like, could you imagine a friend saying that to you?

Alyssa McMasters

Like, you'd like.

Alyssa McMasters

You'd literally, like, probably knock them out.

Alyssa McMasters

Let's be honest, right?

Alyssa McMasters

So gaining those tools that you have, you know, that plethora of tools that you can use when you're like, okay, my insecurities are really coming up right now.

Alyssa McMasters

I have six tools to use.

Alyssa McMasters

Maybe I want to write them down.

Alyssa McMasters

Maybe I want to talk to my insecurity bully.

Alyssa McMasters

Maybe I want to forgive myself for having these thoughts.

Alyssa McMasters

Right.

Alyssa McMasters

There's all these different tools that we can build.

Alyssa McMasters

It's all about building your tool belt.

Alyssa McMasters

So that.

Alyssa McMasters

And building your tool belt when you feel okay.

Alyssa McMasters

That's the hard part is, like, we want.

Alyssa McMasters

When we're, like, not feeling great about ourselves, we're like, we want confidence, but it's easier to build it when we're feeling pretty okay.

Alyssa McMasters

But we build those so that when we have that insecure moment, when we have that really nervous meeting when we have to get on stage and we almost don't do it, we can pull from that tool belt and start thinking about those tools that we have built over however many years it has taken us.

Host

Yeah.

Host

Like, I think.

Host

And, you know, I think this is a tough one to kind of, like, word.

Host

We're all going to get knocked down.

Host

Right.

Host

Like, there's.

Host

There's.

Host

There's no, Nobody, not one of us is going to walk away without having a moment where our confidence is shattered, our feelings about ourself in that moment is shattered.

Host

So we're going to get knocked on our butts, right?

Host

It's going to like, none of us are getting away from this.

Host

Whether you're in business, parenting personally, you're going to have that day where you're on your butt and you're like, why?

Host

Why is this happening?

Host

Right.

Host

I think what's more important is how do we get back up as soon as possible?

Host

Because we.

Host

We have to make an internal choice to say I'm either going to stay knocked down, I'm going to let my confidence be shattered, or I'm going to pick myself back up as quickly as humanly possible.

Host

What advice would you have for that person?

Host

We're talking to you right now like they're listening to the show today and they are just been knocked on their butt.

Host

Something, something horrible has happened.

Host

It shook their confidence.

Host

How do we help them get back as soon as possible?

Alyssa McMasters

So I first, I know this is not the answer that we want, but it takes practice.

Alyssa McMasters

I want you to think about the first time that you drove your car and how scary that was and you had all these knobs and you had all these buttons and you had no idea how to use them and.

Alyssa McMasters

And you're driving and thinking about it now where you just get in your car and you don't even think about it.

Alyssa McMasters

Confidence is very similar.

Alyssa McMasters

Right?

Alyssa McMasters

We.

Alyssa McMasters

It's like building.

Alyssa McMasters

It's like learning how to drive a car.

Alyssa McMasters

So it takes practice.

Alyssa McMasters

But if you are having like a really hard time, like you are knocked on your butt and you are just trying to get up, I want you to be really gentle with yourself.

Alyssa McMasters

And the first thing I want you to do is I want you to change what success looks like to you in that situation.

Alyssa McMasters

So I'll kind of make some examples.

Alyssa McMasters

So you said a little bit earlier that really, really liked is you can feel really confident in business and not feel confident in parenting.

Host

Right.

Alyssa McMasters

Which is so true.

Alyssa McMasters

But often those things will bleed into each other.

Alyssa McMasters

So something happens in your meeting and you like blow a client meeting or something and then you go home and you just don't feel as.

Host

I know exactly what you're talking about.

Alyssa McMasters

It's all about balance, right?

Alyssa McMasters

It's all about.

Alyssa McMasters

Actually, we kind of talked about this earlier.

Alyssa McMasters

It's not about balance.

Alyssa McMasters

I don't think balance is a real thing.

Alyssa McMasters

You can't like properly balance your business life and your romantic life and your kid life.

Alyssa McMasters

It's just seasons.

Alyssa McMasters

You pick which season kind of is most important to you at that time.

Alyssa McMasters

Right.

Alyssa McMasters

But I want you to change what success means.

Alyssa McMasters

So when you're doing really well and things like feel really good and you're maybe you're crushing it at work and you're crushing it at home and everything feels really great, success might look like, I'm going to have three meetings today and I'm going to like sell 100 grand today, right?

Host

Yeah.

Alyssa McMasters

When you get knocked down and let's say, let's say, let's use example of work, so you make 100 grand, you feel awesome, you're able to like go on these crazy trips.

Alyssa McMasters

Great.

Alyssa McMasters

Then one day you get laid off.

Alyssa McMasters

Right.

Alyssa McMasters

Success just no longer looks like making 100k that day.

Alyssa McMasters

Success might look like getting up, showering, and applying for one job.

Host

Yeah, right.

Alyssa McMasters

Success might look like having one conversation with somebody.

Alyssa McMasters

So by us, like, I think our biggest problem was we think that success is linear in all of our areas of our life all the time.

Alyssa McMasters

So when we're doing really well and things feel good and when things don't feel good, we still have the same expectations on ourselves and we need to learn how to change what success means to us.

Alyssa McMasters

If you are.

Alyssa McMasters

Yeah.

Alyssa McMasters

If you're having that like on your butt time.

Alyssa McMasters

Change what success looks like to you.

Host

Yeah.

Host

So essentially what you're saying is put, put a win, even if it's a small win, even if it's just this like itty bitty win, just put a win.

Host

Because if you can get one win, you can get two.

Alyssa McMasters

Exactly.

Alyssa McMasters

That is a really nice way to also.

Alyssa McMasters

Yeah, it's a really, really beautiful way to put it.

Alyssa McMasters

And I find what you like to do.

Alyssa McMasters

Right.

Alyssa McMasters

People like to.

Alyssa McMasters

Some people like to like write notes in a journal.

Host

Yeah.

Alyssa McMasters

Some of my clients would like to like make voice notes they can listen to later.

Alyssa McMasters

Find your thing and write down that win.

Alyssa McMasters

Like allow yourself to kind of celebrate that win.

Alyssa McMasters

And sometimes again, that that win is just showering that day.

Host

Honestly.

Host

It's so funny because, like my entire career I've always had a notepad.

Host

So I use my notepad on a daily basis and I always put, especially when I'm doing client work, top things to do today.

Host

And it was something.

Host

There was something about checking off each little win that gave me little butterflies inside.

Host

Like it's a weird.

Host

It's.

Host

It's so meaningless.

Host

It's a checkmark by a line.

Host

Item them.

Host

But that check mark to me always represented a small win and it helped me to hit the next check mark.

Host

Right.

Host

And cold calls were the same way.

Host

It's like, you've spent time doing cold calls in your life.

Host

The first cold call sucks.

Host

Nobody ever sits down for a day and they're pumped to do their cold calls.

Host

Like, I've met one person ever who's like, I live for this.

Host

Right.

Host

But what we recognize is by the time you get to your fifth cold call, you hit a cold call cadence in the 6th, 7th, 8th, 9th, 10th, all the way to 20 if you want is easy, but you can't get there until you make the first five.

Alyssa McMasters

Yeah.

Alyssa McMasters

And actually, speaking of cold calls, one of the best pieces of advice that I got, one of my.

Alyssa McMasters

One of my mentors and one of my bosses in my past was he's like, you need to celebrate the F.

Alyssa McMasters

You know, you need to, like, go out and, like, buy, like, a lunch or, like, get yourself coffee.

Alyssa McMasters

When you get, like, a big F, you like the one that, like, makes your bones hurt a little bit.

Alyssa McMasters

Yeah, that's what you need to celebrate.

Alyssa McMasters

And when you get used to celebrating that, now all of a sudden you'll get this F, you know, and you're like, hey, nice, I gotta get a coffee.

Alyssa McMasters

And it doesn't feel as, like, intense.

Alyssa McMasters

So I guess there's kind of two sides to it.

Alyssa McMasters

Change that success and, like, have that, like, find those wins.

Alyssa McMasters

But also you can learn how to reframe those really big losses, too, and learn how to celebrate those losses, because that loss is one step closer to that next win.

Host

Yes.

Host

Yes.

Host

And okay.

Host

Reframing.

Host

Reframing is a fun one.

Alyssa McMasters

Oh, my gosh, it's hard.

Host

And reframing is a fun one because it takes a lot of consciousness effort to change your perception or your already existing frame.

Host

And I hear frame, like, reframe come up a lot.

Host

Right?

Host

Like, I just did reinvention.

Host

I just read Reinvention Roadmap, and it's so much focused on, like, reshifting and reframing and.

Host

And really, like, you had been talking about become your own boss.

Host

And I love that aspect of it.

Host

But the reframe is such a hard aspect.

Host

It's such a challenging aspect to be able to sit down and say, okay, like, I've looked at something this way and now I have to change my whole view.

Host

It can feel impossible.

Host

It can feel like a woo woo idea.

Host

What is your advice for reframing?

Alyssa McMasters

Yeah, so do we have time?

Alyssa McMasters

Can we do, like, a little exercise?

Host

Let's do it together.

Alyssa McMasters

So this is something called a neutrality ladder, which is really helpful.

Alyssa McMasters

So if you have a piece of paper in front of You.

Alyssa McMasters

And you're listening to this.

Alyssa McMasters

Great.

Alyssa McMasters

If not, listen to this, get a piece of paper and come back later.

Alyssa McMasters

So, like, anything, if we went from zero to a hundred, it.

Alyssa McMasters

It's impossible, right?

Alyssa McMasters

It's absolutely impossible to go from this example, I got laid off and I am worthless.

Alyssa McMasters

Right.

Alyssa McMasters

To I am the most amazing person in the world.

Alyssa McMasters

We can't do that.

Host

Yeah.

Alyssa McMasters

What we can do is we can take those small steps.

Alyssa McMasters

So I call it like a 10% kinder.

Alyssa McMasters

So if you have a piece of paper in front of you, I'd like you to, like, write down and draw a ladder, an actual ladder with five or six rungs.

Alyssa McMasters

And in the bottom, I want you to write that insecurity that you have coming up.

Alyssa McMasters

Again, let's use that example of I'm worthless.

Alyssa McMasters

Right.

Alyssa McMasters

On that next rung of that ladder, I want you to think of something 10% kinder.

Alyssa McMasters

So first of all, I'm worthless.

Alyssa McMasters

10% kinder.

Alyssa McMasters

Could be.

Alyssa McMasters

I am.

Alyssa McMasters

I am alive.

Alyssa McMasters

I am a human.

Alyssa McMasters

I have some good qualities, right?

Alyssa McMasters

And then we can kind of believe that, right?

Alyssa McMasters

We can't believe I'm the most amazing person in the world and I'm gonna make a million dollars, but we can maybe believe I'm a human, because that's not wrong.

Alyssa McMasters

That's true.

Alyssa McMasters

Once we kind of sit with that, then we go up that rung again to that 20% kinder.

Alyssa McMasters

What's 10% kinder than I'm a human?

Alyssa McMasters

Some people really like me.

Alyssa McMasters

Yeah, that's true.

Alyssa McMasters

That's like, a true fact.

Alyssa McMasters

Some people really like me.

Alyssa McMasters

That's very true.

Alyssa McMasters

And so on and so on until we get to a point that we're like, yeah, I feel a little lighter.

Alyssa McMasters

But I also don't feel like I'm, like, faking and lying to myself.

Alyssa McMasters

So maybe that kind of neutrality that we get to look something like, I have all of the skills to get a new job, Right.

Alyssa McMasters

I have all the skills to crush it at my next role.

Alyssa McMasters

Right.

Alyssa McMasters

And that's kind of how we can start reframing things, is taking those small 10% steps.

Host

Wow, that's.

Host

That's actually super powerful.

Host

Like, I was just thinking about that.

Host

I'm like, yeah, like, that actually makes a lot of sense.

Alyssa McMasters

I think it's fairly simple, right?

Alyssa McMasters

This isn't rocket science.

Host

Well, it's so funny.

Alyssa McMasters

We're not taught it either.

Alyssa McMasters

We're not taught how to use our.

Host

Brains, but it's like.

Host

It's like, even for business, right?

Host

It's like, you're not going to make a million dollars next year.

Host

But if you were to do that same ladder exercise and say, you know what?

Host

Today, yeah, today sucks, but tomorrow I'm gonna make 100 bucks, and the next day I think I can make a thousand bucks.

Host

And then.

Host

Right, like, you can.

Host

You can use this just about anywhere.

Alyssa McMasters

Yeah, exactly.

Alyssa McMasters

So the latter.

Alyssa McMasters

And.

Alyssa McMasters

And it really helps to, like, draw it out and it.

Alyssa McMasters

Because it allows.

Alyssa McMasters

It's almost like.

Alyssa McMasters

Almost like a little like, mindfulness exercise where, like, you're just like, all you're doing is with yourself in this.

Alyssa McMasters

This session.

Alyssa McMasters

And it can take 15 seconds and eventually.

Alyssa McMasters

Now talk about driving the car when you draw it out.

Alyssa McMasters

And it takes that driving the car for the first time.

Alyssa McMasters

But now I can reframe this all the way to, like, feeling pretty good about myself pretty quickly.

Alyssa McMasters

It comes pretty naturally that I've.

Alyssa McMasters

Now that I've practiced a whole lot of practice.

Host

Yeah.

Host

Yeah.

Host

One of the questions that came to my mind as we've been talking about confidence is that courage gets thrown in a lot.

Host

Right.

Host

Are courage and confidence the same thing?

Alyssa McMasters

Okay, so I think that they have a lot of similarities, and this is why I don't think that you can have courage without fear, and I don't think you can have confidence without insecurity.

Alyssa McMasters

So I think that they have a very similar situation there where in order to have that confidence, you must first feel shitty.

Alyssa McMasters

In order to first have.

Alyssa McMasters

In order to have courage, you have to first feel fear.

Alyssa McMasters

I think that they have a lot of similarities that way.

Alyssa McMasters

I also think that confidence comes from both.

Alyssa McMasters

Confidence and courage come from within.

Alyssa McMasters

But courage, again, is facing that fear, and confidence is facing that insecurity, which those kindlings can feel very overlap sometimes.

Host

Yeah.

Host

No.

Host

Okay, yeah, that.

Host

That makes sense.

Host

It's weird to think that you can't really, but you're right.

Host

It's like you can't experience light unless you know what dark is.

Host

It makes a lot of sense.

Host

Hey, it's like you could never experience confidence without knowing insecurity.

Host

It's a weird paradigm, isn't it?

Alyssa McMasters

And that insecurity could mean insecurity, like mental insecurity, Like, I don't like my body.

Host

Yeah.

Alyssa McMasters

But it can also mean food insecurity.

Alyssa McMasters

Right.

Alyssa McMasters

It could also mean financial insecurity.

Alyssa McMasters

Right.

Alyssa McMasters

We can't really.

Alyssa McMasters

We can't really feel fully confident until we've overcome things.

Alyssa McMasters

Right.

Alyssa McMasters

Because all of us have garbage that have happened to us.

Alyssa McMasters

All of us have things that have.

Alyssa McMasters

Have completely shaped the person that we are and if we didn't have that, then we'd just be like, ignorance is bliss, right?

Alyssa McMasters

Sure, it'd be blissful, but we wouldn't actually understand what the difference of confidence would be, which is, again, that feeling of being on your ass.

Host

I find, like, the older that I get, the more that I realize that I have to.

Host

I have to chase uncomfortable situations, which is a weird.

Host

It's a weird thing because I think most of my life I've been like, nah, I'd rather not do that.

Host

Rather, I'd rather avoid that uncomfortable.

Host

But, like, the older I get, I realize that, like, if I want to grow in business as a person, as a podcaster, as a human, I have to just continue to push my own boundaries and do things that make me feel very uncomfortable, even though they're scary.

Host

But the funny thing about that is, is every single time I've done that, I've recognized after that it wasn't the fear that I was giving.

Host

It was not fair.

Host

Like, I was giving it so much more power than it deserved.

Host

And I think for me, that is what's flipped the switch where it's like, okay, if that's been true with almost every challenge you faced, then there must be a lot more truths out there for you to go find.

Host

And so I find myself now thinking, like, okay, like, there's a lot of things that scare me, right?

Host

Like public speaking, probably coming my way.

Host

Definitely something that freaks me out.

Host

You know, even there are times on this podcast where I have moments where I'm still feeling like, okay, like, do I want to say that?

Host

Do I want to push this boundary?

Host

Is this something I really want to share with the world?

Host

I think this is one of those episodes, really.

Host

This is an episode where I've said some vulnerable things where it can definitely feel like, is this one that I want?

Host

But, yeah, it has to go out because it's a growth moment for me.

Host

And so it's so funny that, like, there are a lot of things that scare me, Alyssa.

Host

But I'm also realizing that if I don't face them, I won't know.

Host

I won't really know.

Host

One day I might hit that thing that's absolutely soul crushingly terrifying.

Host

But I haven't.

Host

I haven't found it yet.

Alyssa McMasters

Exactly.

Alyssa McMasters

And even when, like, the worst things happen to us years later, we're able to kind of come back from them.

Alyssa McMasters

And sometimes it takes decades to come back from some of these things.

Alyssa McMasters

But at the end of the day, we usually.

Alyssa McMasters

You usually can find some kind of Light in it.

Alyssa McMasters

Years later, when you're in it, it's the worst thing.

Alyssa McMasters

And it's hard, and it's.

Alyssa McMasters

It's very hard to get out of it.

Alyssa McMasters

And when you're in it, that's when you go to a therapist.

Host

Yeah.

Alyssa McMasters

Right.

Alyssa McMasters

To work through that.

Alyssa McMasters

When you feel out of it, that's when you come to a coach and we'll make your now what?

Alyssa McMasters

Plans.

Alyssa McMasters

Which is kind of a very.

Alyssa McMasters

This is kind of my differentiation between, like, therapists and coaches.

Alyssa McMasters

That's what I kind of see.

Host

Yeah.

Alyssa McMasters

But I'm also really proud of you for being vulnerable.

Alyssa McMasters

It can be really, really hard to be vulnerable.

Alyssa McMasters

But I'm happy that you felt safe enough with me to do that today.

Host

No, I appreciate it.

Host

Like I said, it's been a growing experience for me this whole journey.

Host

Right.

Host

Like, it's 190 episodes.

Host

Like, there's been.

Host

I'm a way different Kelly than I was at episode one, and I couldn't have seen that coming.

Host

And I think that that's the secret.

Host

Like, for me, what I've realized in business, in podcasting, in human life, in parenting, you can't see what's coming.

Host

And no matter how many plans you put in place, they're probably not going to happen at all the way you planned it.

Host

The secret is just to be ready to say yes.

Host

It's to be open to that opportunity.

Host

And so I find myself trying to be open to as many opportunities as possible, knowing I don't know what the next podcast is.

Host

Do you know what I mean?

Alyssa McMasters

Yeah, I do.

Alyssa McMasters

And when you said.

Alyssa McMasters

I'm trying to think of the words you said, that really stood out to me there.

Alyssa McMasters

You said, we don't know what's happening, and we just, like, it's inevitable that things are going to happen to us.

Alyssa McMasters

And all that we need is to, like, is to have that tools.

Alyssa McMasters

Tools to go forward.

Alyssa McMasters

I think that's kind of similar to what you said.

Alyssa McMasters

Yeah.

Alyssa McMasters

And I think that's exactly right.

Alyssa McMasters

Right.

Alyssa McMasters

Things are going to happen, but we need to have that tool belt.

Alyssa McMasters

And we also need to know that, like, we will overcome this.

Host

Yeah.

Alyssa McMasters

Like, and even though it's not even happened yet, we will be able to overcome it because we've overcome so many things, and that's what real confidence looks like.

Host

Yeah.

Alyssa McMasters

Know that you can overcome it.

Host

Totally.

Host

Totally.

Host

And, like, you can overcome a lot more than you think.

Host

Yeah.

Alyssa McMasters

It is crazy what we can.

Alyssa McMasters

What we can overcome.

Host

Yeah.

Alyssa McMasters

And we see that in all areas of our life and in our World, but also in the world around us.

Alyssa McMasters

Right.

Alyssa McMasters

What people are able to go through and what people are able to be resilient through is quite a masterpiece.

Host

Absolutely, absolutely.

Host

Alyssa, this has been absolutely amazing.

Host

Thank you for joining me today.

Host

You offer a wide range of confidence building services and I wanted to chat about that today.

Host

You know, get into your business.

Alyssa McMasters

I do.

Alyssa McMasters

Okay, here's my elevator pitch.

Alyssa McMasters

So like I said, I am the now what?

Alyssa McMasters

I help people figure out their action plan towards confidence and really figuring out what their goals are and then providing tools to get there.

Alyssa McMasters

So I do this through one on one coaching group, coaching through businesses as well as workshops and speaking.

Alyssa McMasters

Again, I really focus on tech and teens, but I've done kind of everything.

Alyssa McMasters

So if you're like, huh, this girl sounds kind of interesting, let me know and I'm sure we can talk chat about it.

Host

And I think your company name, Let me introduce yourself.

Host

Is one of the coolest company names I have.

Alyssa McMasters

I really love it too.

Alyssa McMasters

Thank you so much.

Alyssa McMasters

Yes.

Alyssa McMasters

Let me introduce yourself.

Alyssa McMasters

And then my products are called Confidence Redefined.

Alyssa McMasters

But yeah, let me introduce herself.

Alyssa McMasters

So that is my website, Let me introduce herself.

Alyssa McMasters

Com.

Alyssa McMasters

And I'm going to be sending Kelly.

Alyssa McMasters

I have a 30 day confidence challenge that does exactly what we talked about today.

Alyssa McMasters

Those small integral steps.

Alyssa McMasters

You can start building those tools now so that when something happens, which is inevitable, you can have those tools in your tool belt to pull.

Alyssa McMasters

So you'll be able to kind of access that.

Alyssa McMasters

And It's a free 30 day challenge.

Host

Perfect, perfect.

Host

And I'll have all the links up on all of our posts.

Host

Alyssa, it's been amazing.

Host

Thank you for coming on and building my confidence.

Host

I appreciated that.

Alyssa McMasters

I got you.

Alyssa McMasters

I got you.

Host

Until next time, this has been the business development podcast and we will catch you on the flip side.

Kelly Kennedy

This has been the business development podcast with Kelly Kennedy.

Kelly Kennedy

Kelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.

Kelly Kennedy

His passion and his specialization is in customer relationship generation and business development.

Kelly Kennedy

The show is brought to you by Capital Business Development, your business development specialists.

Kelly Kennedy

For more, we invite you to the website at www.capitalbd.ca.

Kelly Kennedy

see you next time on the Business Business development podcast.