Hello.
HostWelcome to milestone episode 190.
HostAnd today it is my absolute pleasure to bring you confidence coach Alyssa McMasters.
HostAnd if you've struggled with self belief confidence, like many of us, you are not going to want to miss this episode.
HostStick with us.
Kelly KennedyThe great Mark Cuban once said, business happens over years and years.
Kelly KennedyValue is measured in the total upside of a business relationship, not not by how much you squeezed out in any one deal.
Kelly KennedyAnd we couldn't agree more.
Kelly KennedyThis is the Business Development Podcast based in Edmonton, Alberta, Canada and broadcasting to the world.
Kelly KennedyYou'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEOs and business development reps.
Kelly KennedyYou'll get actionable advice on how to grow business brought to you by Capital Business Development Development capitalbd ca.
Kelly KennedyLet's do it.
Kelly KennedyWelcome to the Business Development Podcast.
Kelly KennedyAnd now your expert host, Kelly Kennedy.
HostHello, welcome to episode 190 of the Business Development Podcast.
HostI can't even believe that we are this close to episode 200.
HostIt blows my mind.
HostAnd for such a milestone epic episode, I am absolutely pleased to bring you today Alyssa McMasters.
Alyssa McMastersYay.
Alyssa McMastersI'm so happy to be here.
HostAlyssa is a dedicated MC speaker, confidence and career coach with a mission to empower individuals, especially those in tech, to embrace their inner confidence and step into their true power.
HostWith over a decade of experience in sales and four years in the wellness space, Alyssa combines her expertise in neutrality, mindfulness and research back exercise to help people discover their authentic selves.
HostShe provides compassionate conversations, actionable strategies and unwavering accountability to address areas such as workplace confidence, relationship enhancement, parenthood, navigation, body image improvement and self trust building.
HostAs a workshop facilitator, Alyssa tailors custom workshops to meet the unique needs of her audience.
HostFrom businesses and nonprofits to conferences, her authenticity and passion captivate and excite rooms making her a sought after speaker and coach.
HostDrawing from personal experiences as a professional and parent, Alyssa offers relatable perspectives that empower thousands of individuals on their journey to confidence and self love.
HostAlyssa is not just a coach, but a catalyst for profound personal transformation, helping you unlock your true potential potential and live with authentic confidence.
HostAlyssa, it's an honor to finally have you on the show.
Alyssa McMastersI don't know who wrote that bio, but they need a raise.
HostWell, 200 episodes.
HostYou know, I've had a little practice in helping a great bio.
Alyssa McMastersBeautiful.
Alyssa McMastersWow, wow, wow.
Alyssa McMastersBeautiful intro.
Alyssa McMastersThank you.
HostIt is my pleasure.
HostIt's so cool to have you on and you know, while I was reading your bio I'm thinking I've struggled with all those things.
HostI'm still struggling with all those things.
HostAlyssa, like, this is a great path for you to choose.
Alyssa McMastersI hear you.
Alyssa McMastersAnd everybody struggles with confidence.
Alyssa McMastersAnd I think a lot of people think that confidence is just something external, like, that you can just, like, you either have or you don't have, and like, that person is confident or they're not.
Alyssa McMastersBut from my perspective, confidence all comes internally, and it's about not letting your insecurities hold you back.
Alyssa McMastersNot about not having them, because we all have insecurities.
Alyssa McMastersIt's impossible not to.
Alyssa McMastersBut it's about just allowing ourselves to have them and then move forward.
Alyssa McMastersSo we all have problems with confidence.
Alyssa McMastersEven if we are CEOs or interns.
Alyssa McMastersI work with all of them.
Alyssa McMastersAnd there's the same struggles in both sides of the coin.
HostTotally, totally.
HostAnd I think it's so funny because I've been in business development for an incredibly long time.
HostI've probably been to well over a thousand meetings in my lifetime.
HostAnd yet there are still meetings to this day.
HostThere are still interviews to this day that I get meeting anxiety, that I get stage fright where I'm like, oh, man, this is really happening?
HostOr am I ready for this?
HostAnd it's like, you would think that after that many times that I would just be solid.
HostAnd I think that's what people think.
HostIt's like.
HostIt's like, well, well, by the time you've done this for this long, you're just good.
HostAnd it's like, no, you are a human.
HostAnd like, unfortunately, we're still running from saber tooth tigers.
Alyssa McMastersYes, exactly.
Alyssa McMastersThe fight or flight.
Alyssa McMastersBecause that is a real thing that happens, especially in meetings, especially when we are trying to look our best and when we're business development professionals and we are the ones who are kind of the ones who have to put our thoughts forward.
Alyssa McMastersWe're the ones that control the conversation, et cetera.
Alyssa McMastersIt can be really hard.
Alyssa McMastersI actually want to ask you a question about that.
HostSure.
Alyssa McMastersWhen you say that you get a little bit.
Alyssa McMastersA little bit nervous in some meetings still, are there any themes about the meetings that you get a little bit nervous about?
HostYou know, what they're.
HostI think a lot of it is, has to do with success metrics and kind of like how I felt in comparison to other people.
HostBut it's so funny because most of the time I don't even know these other people.
HostRight.
HostLike, I had.
HostI had an interview, for instance, with an incredibly famous person a while ago, and it was funny because I showed up, they showed up, and we were both nervous.
HostLike, it was such a weird, like, surreal moment where I recognized that.
HostThat that person was also quite nervous.
HostAnd so for me, it was like, holy cow.
HostLike, we're all in this together.
HostI'm sitting here thinking, like, who is.
HostI'm little old Kelly.
HostAnd they're like.
HostThey're like, I'm on the bdp.
HostRight.
HostLike, it was a complete, completely.
HostIt was a weird moment.
HostLet's just call it a weird moment.
Alyssa McMastersYeah.
Alyssa McMastersAnd sometimes we convince ourselves that we're the only person who's nervous in a situation.
Alyssa McMastersAnd we're like, everybody else has it together.
Alyssa McMastersAnd I promise that none of us actually have it together.
Alyssa McMastersLike, all of us are just, like, fumbling around pretending that we know what we're doing.
HostTotally.
Alyssa McMastersWe can accept that.
Alyssa McMastersAnd we realize that again, whatever room we walk into, everybody's just fumbling through and just trying not to look like they don't know what they're doing.
Alyssa McMastersThen things get a little bit easier.
Alyssa McMastersSo I hear you there, and it's interesting to look at those themes.
Alyssa McMastersSo I want you to, like, think about that, like, when the next time you're in, like, a meeting, if you get nervous.
Alyssa McMastersBecause I get nervous around a lot of meetings, too.
Alyssa McMastersJust like, those themes that come up for you, like, you're like, is it the specific kind of person, specific kind of conversation?
Alyssa McMastersThose themes are a nice thing to just kind of acknowledge about, like, why.
Alyssa McMastersWhy certain meetings just, like, bring up a little bit more excitement and nervousness.
HostYeah, yeah.
HostLike, I'm not going to say that I haven't improved tremendously.
HostRight.
HostAnd I think that's kind of like the point that I wanted to get through to people today was that you are going to have issues with self confidence, you are going to have stage fright, you are going to have meeting anxiety, performance anxiety, whatever you are dealing, dealing with in that moment.
HostAnd it is completely normal and we're all experiencing it.
HostBut, like, for instance, when I started my BD career, I was incredibly nervous.
HostI'm a very, like, introverted person and have been most of my life.
HostI've kind of had to learn the extroverted skill.
HostNot necessarily learn it, but I've had to embrace my extrovertedness.
HostLet's call it that.
Alyssa McMastersYeah.
HostA stage that, for me was not a normal place.
HostI still very much love my own little world and Kelly time and Kelly world.
HostLike, that is the world I love.
HostAnd I'm really good at being just me and so for me, some of my challenges have been how to be more extroverted in a BD position, which I, you know, I'm naturally quite good at.
HostBut I've had to also learn and put myself in situations that have made me incredibly uncomfortable.
HostAnd yes, uncomfortable situations have gotten more comfortable as I've rose to the occasion and faced my fears and went over those challenges.
HostBut there are still many, many, many moments where I do struggle with self confidence, where I do struggle with anxiety or like.
HostAnd sometimes I don't even know why.
HostSometimes it's just like, I don't know why I'm running from the saber tooth tiger.
HostBut in this moment, that's how I'm feeling and I'm not really sure how to deal with it.
Alyssa McMastersAnd sometimes nothing to do with that meeting, sometimes, like some conversation happened like three days ago with your partner or a friend, and it's just kind of like ruminating a little bit and you're going into this meeting.
Alyssa McMastersIt sometimes actually has no, nothing to do with that particular meeting.
Alyssa McMastersAnd something you said was really interesting.
Alyssa McMastersYou said, you know, you were nervous and then you got better and better and we get better and better now.
Alyssa McMastersThat is what I hear a lot about imposter syndrome.
Alyssa McMastersRight.
Alyssa McMastersPeople are always like, imposter syndrome is such, like a scary feeling to have where we don't feel like we deserve to be in the room.
HostYeah.
Alyssa McMastersBut I like to reframe it in terms of you were.
Alyssa McMastersYou felt like an imposter until you did it.
Alyssa McMastersSo until you did the meeting and then you're like, okay, actually, like, I'm good until you did it.
Alyssa McMastersAnd now you're in episode 190.
Alyssa McMastersRight.
Alyssa McMastersYou look at your first episode and you're like, I'm sure you tell me, I don't know how you were feeling, but how were you feeling when you like, launched that first episode?
HostI didn't.
HostI don't know.
HostI'm not sure how I was feeling, I think at the time, okay, so the story of the BDP is it's 2022, and Kelly Kennedy knows that he needs to do something.
HostHe's got capital business development.
HostHe's used to old school business development, but he's seeing the world changing.
HostAnd I remember thinking, I need to do something different in 2023.
HostAnd I don't know whether that's a YouTube, but I'm like, I don't really like YouTube.
HostI don't know if that's where I want to be.
HostI don't know if that's like a podcast.
HostBut I love podcasts.
HostLike, that's where it kind of came from was I love listening to podcasts.
HostI'm like a huge podcast listener.
HostWhat's super funny is I listen to very little business podcasts and never really have, and I still don't, but I love podcasts in general.
HostSo I thought that's a medium that I could do well at that.
HostI love speaking.
HostI think I could do this.
HostLet's do it.
HostSo I bought all this equipment, Alyssa, and I sat it in the corner of my room.
HostI sat there and I sat it there.
HostAnd my fiance looks at me and she goes, kelly, you got like thousands of dollars of podcast equipment in the corner of the room.
HostWe have a family.
HostDo something with it or sell it.
Alyssa McMastersSometimes a weird psychological thing that once we do the first step, we're like, done.
Alyssa McMastersI bought equipment.
Alyssa McMastersCheck.
Alyssa McMastersI'm finished.
HostRight.
Alyssa McMastersLike, sometimes our bodies are just like, are actually really excited about doing that first step.
Alyssa McMastersAnd then we just like, kind of just take a pause for a little bit.
Alyssa McMastersAnd there's nothing wrong with that either, but I'm happy that we're now here.
Alyssa McMastersEpisode 190.
HostYeah, it's so funny, right?
HostBecause it's like, it's like that without that pressure, without that, like, do something with it.
HostThat night, I went downstairs, I set up the whole thing, and I recorded the trailer episode to the business development podcast, and the rest is history.
HostI've released two shows a week, every week since that point, which blows my mind.
HostBut, yeah, like, I remember being very nervous.
HostI think I talked to you before the show and we were talking about episode three.
HostAnd I talk about episode three a lot because episode three almost never existed.
HostI.
HostI did not feel good about episode three.
HostAnd first off, there's nothing wrong with episode three.
HostI've never gotten anybody reach out, say episode three sucked.
HostWhy did you put out episode three?
HostNever happened.
HostBut I was feeling so messed up internally about episode three, and I don't.
HostI don't even know why.
HostI just didn't like it for whatever reason.
HostBut I realized something, that in this journey, there's going to be episodes I don't like.
HostThere's going to be days where I can't perform at 150%, that Kelly Kennedy can't show up.
HostBut it's important that I try to show up, that I show up a little bit every time, even on the times that maybe aren't as good, because there's going to be times that are so exceptional.
HostThat they make up for those times that aren't as good.
HostWhat was more important was just to show up.
Alyssa McMastersYeah.
Alyssa McMastersAnd to me, that's exactly what confidence is.
Alyssa McMastersShowing up even when it feels a little bit sticky.
Alyssa McMastersAnd then we go back to imposter syndrome, and, you know, you have episode three, and you're, like, really nervous releasing it.
Alyssa McMastersAnd now you look back to that, and you probably were kind of giggling.
Alyssa McMastersYou're like, why was I so nervous about it?
Alyssa McMastersRight.
Alyssa McMastersBut we have that imposter syndrome right before we do the thing.
Alyssa McMastersRight before we get the promotion.
Alyssa McMastersRight before.
Alyssa McMastersOr maybe we have gotten the promotion already, and we're having that imposter syndrome right before we have that first meeting.
Alyssa McMastersAnd everyone gives you a big round of applause right before you do the thing.
Alyssa McMastersSo imposter syndrome isn't always a bad thing.
Alyssa McMastersIt just means that you haven't done it yet.
Alyssa McMastersYeah.
HostIt's so funny because, you know, I mean, I've had situations in my life, Alyssa, where I was so racked with stage fright, with nerves, that honestly, I almost felt like I could not do that thing.
HostAnd you're physiologically falling apart.
HostThis isn't.
HostThis isn't just in your mind.
HostLike, you are pouring sweat.
HostYou're like.
HostYou're freaking out.
HostLike, what.
HostHow do you overcome that?
HostBecause I feel.
HostI agree with you.
HostI think that imposter syndrome is very temporary.
HostAnd I do find, like, in those meetings, for instance, the ones that I've been the most nervous for two minutes in, I'm questioning why in the world I was so nervous.
HostLike, why was I.
HostOnce you get a laugh, once you get something to bring the energy in the room back to equilibrium, you feel good, you feel normal.
HostYou're like, okay, I'm free of this.
HostBut those moments leading up to that, before you get that opportunity to come down, can be so incredibly, physiologically mentally devastating.
HostHow do people get through those first minutes?
HostOr, like, for me, that's a challenge that I still have struggled with.
Alyssa McMastersYeah.
Alyssa McMastersSo I have a course coming out shortly called Confidence Redefined.
Alyssa McMastersAnd the reason why I call it that is because I think confidence means something different to everybody based on their lives.
Alyssa McMastersRight.
Alyssa McMastersWe have the same kind of concept of, like, how do we get through those things that are feeling really sticky?
Alyssa McMastersBut for somebody, confidence might mean sitting in a meeting and saying no and then saying nothing else after.
Alyssa McMastersFor some people, confidence is like getting up in front of everybody, all your friends and family, and giving a big speech.
Alyssa McMastersAnd for some people, being.
Alyssa McMastersHaving confidence is deciding to quit your job and be a stay at home mom.
Alyssa McMastersSo first, like defining what like that confidence and that end goal looks like for you is a super important step.
Alyssa McMastersNow, just like when something's going really, really hard in any area of our life, let's even talk about financial finances.
Alyssa McMastersIf we're in debt, it's really hard to get out of debt.
Alyssa McMastersBut when we have a little bit of money, it's a little bit easier to start saving.
Alyssa McMastersRight.
Alyssa McMastersConfidence is the same thing.
Alyssa McMastersWhen we're in that moment or we don't feel very good, we feel really insecure.
Alyssa McMastersIt's really hard to build confidence.
Alyssa McMastersBut when we're in like a pretty settled, secure situation, it's a lot easier to build it.
Alyssa McMastersSo how I like to build it is through tiny, tiny steps going towards neutrality.
Alyssa McMastersWe kind of talked about that in the, in the introduction.
Alyssa McMastersI talk a lot about how do we get to the point where we just feel neutral about a situation.
Alyssa McMastersLet's go back to the meeting conversation.
Alyssa McMastersWalk into a meeting in terms of business development, maybe you have a million dollar deal that you have to renew for next year and you're like, this is my entire budget for next year.
Alyssa McMastersAnd you're going into that meeting.
Alyssa McMastersThe neutrality is, I'm going to go in, I'm going to do my very best.
Alyssa McMastersHere's all the things that I can control.
Alyssa McMastersAnd I can't control anything after that.
Alyssa McMastersRight.
Alyssa McMastersToxic positivity is saying, I'm going to get it, no issues, nobody can do anything against me.
Alyssa McMastersAnd then where a lot of us sit is this pessimism, this, no one likes me, I'm not going to renew this.
Alyssa McMastersWhat am I going to do?
Alyssa McMastersSo how do we get to a point where we're just a little bit more neutral, not crazy toxic positivity, because that's not helpful for anyone, but just neutral.
Alyssa McMastersHow do we get to the point where like I feel confident about what I'm able to control in this situation?
HostYeah, yeah.
HostAnd it's so funny, I hadn't even heard the word, the term toxic positivity until my fiance brought it up the other day.
HostAnd she's like, she's like, have you like heard of the term toxic positivity?
HostAnd I was like, no, but I hope that's not us.
HostYeah.
Alyssa McMastersI think our, our generation, my generation I'm feeling is like fairly decent around it.
Alyssa McMastersBut like my parents generation that I see, nothing could be wrong.
Alyssa McMastersRight.
Alyssa McMastersAnd even then you see it in their parenting styles.
Alyssa McMastersI'm right, you're wrong.
Alyssa McMastersI'm the parent.
Alyssa McMastersYou're not.
Alyssa McMastersRight.
Alyssa McMastersThey weren't allowed to talk about anything like our generation talks a lot about.
Alyssa McMastersAnd I bring parenting back because it's one of the most vulnerable things that I've been through.
Alyssa McMastersYeah, they just weren't able to talk about, like, what's going on, so they had to pretend everything was so positive.
Alyssa McMastersAnd that's where we see a kind of a lot of these struggles of being able to be vulnerable with other people in those generations.
Alyssa McMastersSo I see it in our generation and then the Gen Zs who all have their own personal therapists and are just like so cool and so open to so vulnerable.
Alyssa McMastersThere's like a lot of really beautiful, beautiful pieces about not being positive all the time.
HostYeah, yeah.
HostIt's so funny.
HostLike, I grew up with, you know, Gen X parents, right?
HostSo like.
HostAnd not even just Gen X parents.
HostSorry, Boomer parents.
HostI guess, like my parents were actually older.
HostSo I grew up in that world where you just.
HostYou were tough, right?
HostYou were tough.
HostYou're a boy, you'd be tough.
HostAnd it's not their fault.
HostAnd I grew up to be very tough.
HostI was a very strong willed boy and I had to.
HostBut the problem with that was, is that I was also very to myself.
HostAnd because I would experience things that hurt, I would just bury it.
HostI just bury it.
HostAnd so, like, later on in my life now I'm kind of having to unlearn.
HostAnd I've really used this show as a place to be open to be Kelly and I made a decision from, like, point go of the show that I was going to be as authentic and honest as possible as I could on this show because I think, one, the business development world needs that.
HostWe need somebody who's willing to just be an open book instead of trying to safeguard all that information.
HostAnd two, I needed it.
HostI needed a place where I could be vulnerable and just have my own place, but also feel like I'm doing good in the world.
HostAnd so, yeah, like, for me it's been a learning experience because, you know, like, I'm 35, but I've also lived in two worlds, if that makes sense.
Alyssa McMastersYeah, it does make sense.
Alyssa McMastersAnd there was a word that you said that was unlearned, and I love that word because it has a lot to do with what I do as well as I help people unlearn insecurities because a lot of our insecurities are not actually ours.
Alyssa McMastersThe reason why we don't like our body is not because we don't intrinsically like it.
Alyssa McMastersIt's because it doesn't match what the media told us to like and what social media told us to like and, and what our parents told us.
Alyssa McMastersThese little kind of microaggressions that we've heard through our entire lives, those are, that's the reason why we have insecurities.
Alyssa McMastersThose insecurities aren't actually ours.
Alyssa McMastersSo one way that we can start increasing confidence is by unlearning a lot of those conditionings that we were taught, allowing ourselves to think, do I really dislike my body or was the cosmos that came out when I was younger, did they all like just point out everybody who had cellulite?
Alyssa McMastersYeah, right.
Alyssa McMastersIt's a really important thing to like unlearn things.
Alyssa McMastersAnd it's nobody's fault.
Alyssa McMastersWell, I mean, it's society's fault, let's be honest.
Alyssa McMastersIt's systematic, but there's nobody individuals fault.
Alyssa McMastersIt's not our parents fault, it's not your teacher's fault.
Alyssa McMastersIt's a system thing.
Alyssa McMastersAnd in order to like really reach real confidence, we have to unlearn those insecurities because we' going to have them.
Alyssa McMastersRight.
Alyssa McMastersAnd we have to learn how to just be a little bit kinder to ourselves and get towards that neutrality just a little bit quicker.
HostAbsolutely.
HostAbsolutely.
HostMy gosh, we just got into it, didn't we?
HostNo.
Alyssa McMastersOkay, we can go back.
Alyssa McMastersLet me tell you about me.
HostYeah, yeah, no, absolutely.
HostI love this and I want to get into it.
HostBut first off, like, someone doesn't just become a confidence coach.
HostRight?
HostLike, that isn't something that just happens, you know?
HostWho is Alyssa McMasters?
HostHow did you end up on this journey?
HostLike, how did you become this powerful woman?
Alyssa McMastersWhen I became a confidence coach, I actually, I saw, I didn't even know what it was.
Alyssa McMastersSo let me go back a little bit.
Alyssa McMastersI was in business development for and sales marketing for 10 years.
Alyssa McMastersI started in film and oil and gas and kind of like bounced around a bunch of different places.
Alyssa McMastersEnded up in advertising and then kind of my last part of my career in business development was tech.
Alyssa McMastersAnd I really, I, for me, personal, like personal like brand development.
Alyssa McMastersWe kind of talked about this a little bit before too.
Alyssa McMastersIt's so important to build your own brand because that's how I like to sell.
Alyssa McMastersThat's how I like to build businesses is I like to sell through.
Alyssa McMastersDoes this look good for you?
Alyssa McMastersDoes it look good for me?
Alyssa McMastersCan we connect in a certain way?
HostYeah.
Alyssa McMastersSo the brand is one thing and then the asking of questions.
Alyssa McMastersI got really, really good at asking the right question.
Alyssa McMastersYou know that like age old question.
Alyssa McMastersI don't have a pen around me.
Alyssa McMastersThat age old question that everybody would ask, like, sell me this pen.
HostYeah.
Alyssa McMastersI remember when I first started, I was like, this pen, awesome.
Alyssa McMastersI love this pen so much.
Alyssa McMastersIt's blue and it's gonna be so good on your, on your paper.
HostYeah.
Alyssa McMastersAnd after kind of the end of my career, I started realizing that the only question I have to ask is why do you need a pen?
HostYeah.
HostYeah.
Alyssa McMastersWhat are you gonna use this pen for?
Alyssa McMastersAnd then we'll figure out the other stuff.
HostThat's right.
HostYeah.
Alyssa McMastersFor asking those questions.
Alyssa McMastersI had in my kind of last six months of my career of business development career, I had three different clients ask me, how are you so confident?
Alyssa McMastersAnd can you teach my daughters?
Alyssa McMastersAnd the first time it happened I was like, oh, that's so nice.
Alyssa McMastersSecond time it happened I was like, okay, there's something here.
Alyssa McMastersAnd the third time it happened, I went home to my husband and I was like, I think I'm going to quit my job and become something in confidence.
Alyssa McMastersAnd he was like, he's the best.
Alyssa McMastersMy husband's the most amazing man in the world.
Alyssa McMastersAnd he's like, yeah, do it.
Alyssa McMastersAnd I was like, yeah, just like figure it out.
Alyssa McMastersI trust you.
Alyssa McMastersYou'll figure it out.
Alyssa McMastersSo I started about four years ago now, three and a half where I made a course that was like 21 things you can do to build your confidence.
Alyssa McMastersAnd I really sat with myself to figure out like what do I do every day to feel confident as like a mid sized woman.
Alyssa McMastersOne of the one the lonely only is in tech, One of the only women in in business development.
Alyssa McMastersOften how do I build that confidence?
Alyssa McMastersSo I came up with 21 things that I do actionable steps.
Alyssa McMastersI then sold this course and had a hundred women take this course right away.
Alyssa McMastersI started first with women.
Alyssa McMastersI now do all different kinds of genders.
Alyssa McMastersBut I was more comfortable with women at the beginning.
Alyssa McMastersSo I had a hunter women take it and they really enjoyed it.
Alyssa McMastersThey gave me some different information about what they liked, what they wanted to have changed.
Alyssa McMastersAnd from there I took lots of different training.
Alyssa McMastersI have my small business coaching certification because I was like, I really want to like learn how a small business owner thinks.
Alyssa McMastersBecause I think that we all are actually small business owners whether we have a career or not, right?
Alyssa McMastersSpecifically in sales.
Alyssa McMastersI mean what we output is actually directly translated to how much we make.
Alyssa McMastersRight.
Alyssa McMastersBut really everybody, everybody is their own small business.
Alyssa McMastersSo I took some different training, took my emotional intelligence coaching certificate certification as well as my confidence coaching certification and learned that really coaching is just asking the right questions.
HostYeah.
Alyssa McMastersAnd I was like, well, that's what I've been doing in business development for the last four years.
Alyssa McMastersHow interesting a connection is that?
Alyssa McMastersSo I actually find that business development and coaching are really similar.
Alyssa McMastersIs you just have to ask, why do you want a pen?
Alyssa McMastersWhy do you want confidence first?
Alyssa McMastersAnd then we can find all the tools to create that.
HostMy gosh.
HostMy gosh.
HostAnd like, what was the reception essentially when you started marketing this?
HostLike, what were the.
HostWhat was kind of the feedback initially?
HostWas it a little bit challenging for like, Because I think, I think most people initially are like, yeah, I'm confident.
HostAnd like, oh, crap, maybe I'm not.
Alyssa McMastersI was just like kind of dulu.
Alyssa McMastersLike, I was just like, I was like at the time, I was like, I was like 27.
Alyssa McMastersI was like, I mean, whatever.
Alyssa McMastersLike, I've done sales.
Alyssa McMastersLike, yeah, I was just delusional.
Alyssa McMastersI think that, like, maybe you're just allowed to be a little delusional at the beginning.
HostSure.
Alyssa McMastersAnd most people were like, a lot of like my friends and family and they were like, hoorah, you're doing so good.
Alyssa McMastersAnd then from there is like really the word of mouth.
Alyssa McMastersAnd I think that's the best visit development as well as the best.
Alyssa McMastersWhat's the term?
Alyssa McMastersCompliment is when you get referrals.
HostTotally.
Alyssa McMastersIs when someone refers you.
Alyssa McMastersSo from there it was mostly referrals.
Alyssa McMastersAnd now I almost base most of my business on referrals and on social media.
Alyssa McMastersSo those are kind of my two marketing.
Alyssa McMastersBut it really is word of mouth referrals for me, which is also how I always like to do my business development side too.
Alyssa McMastersSo, yeah, the reception first, like four years ago, people were like, what's a confidence coach?
Alyssa McMastersAnd I was like, I actually don't really know, but I'm creating it.
HostYeah.
Alyssa McMastersNow there's actually a lot of confidence coaches.
Alyssa McMastersSo whatever was going on, whether it was like something in like the universe that was happening or we were just being fed a different messages about like coaching.
Alyssa McMastersI know a lot of confidence coaches and they're all wonderful and all do things really, really differently.
Alyssa McMastersSo yeah, that's how my journey into coaching started.
Alyssa McMastersAnd then I did lots of one on one.
Alyssa McMastersStill do lots of one on one.
Alyssa McMastersLove one on one.
Alyssa McMastersI was then hired by a beautiful company called Toast that helps women get into tech roles.
HostAmazing.
Alyssa McMastersThree on one coaching with toast.
Alyssa McMastersSo they're a wonderful, wonderful company.
Alyssa McMastersAnd then I do a whole bunch of workshops and then speaking for different conferences, and I specifically work with women in tech.
Alyssa McMastersAnd then also teens is a really big, big group of mine.
Alyssa McMastersAnd I'm sure that you can be like, yep, teens.
Alyssa McMastersConfidence.
Alyssa McMastersCould you imagine if we were like, yeah, and we're given, like, tools on how to, like, work through insecurities?
HostMan, I look.
HostI look back to, like, my, like, junior high and high school experience, and, man, almost none of the stuff that we were taught in that was relevant to real life.
HostAnd it really bothers me.
HostIt's one of those things that this day really bothers me that we are not like, why don't we just teach business in school?
HostWhy don't we teach mindfulness?
HostWhy don't we teach.
HostYeah.
HostConfidence building?
HostLike, why don't we teach skills that, like, I get it.
HostWe need language arts and we need math and we need science.
HostBut, like, really, do we need anything else other than life skills?
HostAnd we're just.
Alyssa McMastersWe were like, I think the new generations, like, what I've been seeing.
Alyssa McMastersThe teams that I work with, like, the.
Alyssa McMastersThe eloquency, like, they're so eloquent in the way that they talk, and they're so open and vulnerable.
Alyssa McMastersI actually did a workshop last night for some of the contestants for Miss Teen Calgary, and I kind of went in being like, okay, they're going to be like, me and my friends when we were, like, 14, and they're going to, like, roll their eyes, whatever.
Alyssa McMastersThese girls were, like, so open and so vulnerable, and they were, like, literally competing against each other.
Alyssa McMastersAnd we're, like, holding each other's hands and, like, clapping for each other.
Alyssa McMastersI was like, wow, this is so cool.
Alyssa McMastersThis is so cool.
Alyssa McMastersSo I think that is getting a little bit better because I think that people.
Alyssa McMastersThe toxic positivity, I think, is a really big thing.
Alyssa McMastersWe're not like, these.
Alyssa McMastersThose teens are not expected to be perfect all the time.
Alyssa McMastersThere's a lot more conversations around mental health.
Alyssa McMastersHowever, there's still a lot of challenges that we.
Alyssa McMastersI didn't face social media, all the filters, all of the different information that they're getting.
Alyssa McMastersSo, yeah, I remember being a teenager and then coming out of school and being like, what the heck am I supposed to do?
Alyssa McMastersLike, I don't know how to adult.
HostYeah, yeah, I know.
HostI'm.
HostIt's something that, like, me and Shelby, we talk about a lot.
HostAnd it's like, I.
HostI'm really afraid of like, of what social media could do to my kids.
HostI really am.
HostLike, I don't think, like I didn't get Facebook for instance, until I was in grade 12.
HostLike I was in grade 12 when I got Facebook.
HostLike that was it, right?
HostLike that was.
HostAnd even then, like we're talking like Early Years, 2007 Facebook, right?
HostLike there's nothing going on then.
HostIt was a completely different world.
HostYouTube was brand new.
HostLike, I don't know, it's like we're having to parent and we were talking about this.
HostWe're having to parent and deal with challenges that nobody could have ever seen coming.
HostAnd it's all new.
HostAnd the old, the old information is really no longer relevant because we're playing in a completely new sandbox as parents.
Alyssa McMastersWe are.
Alyssa McMastersAnd like the social media is one thing and something that's really interesting from when I was younger and maybe you can attest to this too is like, I feel like it was a little more challenging for women and girls growing up.
Alyssa McMastersThe confidence for girls was harder.
Alyssa McMastersIt's been a really interesting switch.
Alyssa McMastersAnd we see the same challenges of, for confidence for men as well.
Alyssa McMastersA lot of boys are wanting to have six packs.
Alyssa McMastersI think like the dudes they see in Tick Tock.
HostRight.
Alyssa McMastersThere's also a lot of, yeah, just like a lot of stress on both like and all genders.
Alyssa McMastersWe're seeing a little bit more towards boys and our non binary friends as well.
Alyssa McMastersWe're seeing just like lots of different challenges that we never saw in the past.
Alyssa McMastersBefore it was like you either cool or you're not.
Alyssa McMastersAnd now that's.
HostYeah, that's really what it was.
Alyssa McMastersAnd then really.
Alyssa McMastersRight.
Alyssa McMastersAnd then you throw Covid in the wrench where now all these kids who are supposed to be like, you know, have these.
Alyssa McMastersLet's talk about the kids who graduated in 2020, 2021.
Alyssa McMastersThey were supposed to have a graduation, then they went into university, all while not being able to be with any of their friends and have that social development.
Alyssa McMastersAll they had to turn to was social media.
Alyssa McMastersSo they're trying to also learn and I give them that the biggest round of applause.
Alyssa McMastersCould you imagine if like you weren't able to graduate with your friends and then didn't have your first year college universe, like college experience?
Alyssa McMastersMan, those kids are so resilient.
Alyssa McMastersSo we need to give them a little bit more grace and we also need to give them more tools.
Alyssa McMastersSo that's the teen side of things.
HostIt's, it's really Interesting, because it's like, it's also that balance between us wanting them to have real relationships and real connection.
HostRight.
HostLike in our house, we really do try to prioritize.
HostLike, obviously, I'm a business.
HostShelby and me want our boys to have a real childhood experience where they're playing with other boys, they're playing on the park, they're building real connection, but yet almost everything in the world is pointing them towards digital communities.
HostThe Metaverse, let's call it.
HostRight.
HostAnd I see it with Fortnite, right?
HostLike, our oldest son loves Fortnite.
HostIt's like, but that's where his friends are.
HostThat's where his community is.
HostLike, that's what has ultimately happened.
HostAnd I find myself very scared about what that could potentially mean for the future.
HostAnd so funny because I actually interviewed Q.
HostHarrison Terry, who wrote the Metaverse Handbook, and we chatted about that.
HostAnd that's the world that's coming, whether we like it or not.
HostBut it's, it is scary.
HostAnd it's like, okay, as parents, he's not a parent yet, so he didn't understand it necessarily from my point.
HostBut as like a parent, it does bring fear to me about what that could mean for their future.
Alyssa McMastersAnd for me, my son is 2, so I am very grateful that you get to go through it first and then let me know how to manage it.
HostYeah, yeah.
HostNo, we have, we have a family of four and so I have three stepsons and I have one six month old biological son who, yeah, I get, I get the full gamut of parental experience.
HostAnd it's, it's, it's challenging.
HostLike, as we're getting into, like, you know, it wasn't.
HostBut now electronics and like, you know, obviously Adler is going into grade six here and things are changing and the world is changing and yeah, like, we're starting to realize that, like, frankly, I want my kids probably as little as possible on, on any type of social media, on any type of phone or any type of tablet.
HostLike, if I can keep them off YouTube, if I can keep them off social media, I think there's a time and a place for it.
HostI think YouTube is amazing for the right reasons.
HostI think social media is amazing and required for the right reasons, but I think that there's a lot of reasons that it's not right.
HostAnd those tend to be the ones that target kids.
Alyssa McMastersYeah.
Alyssa McMastersDid you see that experiment that Elon Musk's company?
Alyssa McMastersI forget the name.
Alyssa McMastersYou're gonna have to fact check me on that.
Alyssa McMastersWhere he Gave technology and Internet to, like, a remote village in.
Alyssa McMastersBelieve it was Peru.
Alyssa McMastersDid you hear about this?
HostI didn't know.
HostRun me through it.
Alyssa McMastersSo they were given this technology and everyone was given phones.
Alyssa McMastersAnd again, we're going to have a fact check this because I don't know all the details, but they're given phones, they're given technology and Internet for the first time ever.
Alyssa McMastersAnd everybody got addicted to porn and social media.
HostOh, no.
Alyssa McMastersHowever, and the elders were like, okay, we need to, like, put a stop on this.
Alyssa McMastersAnd they didn't want to give it back.
Alyssa McMastersSo very similar to all of us.
Alyssa McMastersRight.
Alyssa McMastersLike, we don't want to give.
HostNo different.
Alyssa McMastersWe still want it.
Alyssa McMastersBecause they ended, like, they first started researching, like, how do we cure X kind of snake bite?
Alyssa McMastersHow do we cure, you know, different kinds of things?
Alyssa McMastersHow do we, like, you know, eat different kinds of foods?
Alyssa McMastersSo they're like.
Alyssa McMastersThe elders were like, no, we still want to keep this, but we just have to monitor it because.
Alyssa McMastersYeah, kind of just like, human condition, maybe, Right?
HostTotally.
Alyssa McMastersSocial media is made to make us become obsessed with it.
HostYeah.
HostAnd I think one of the challenges.
HostAnd, you know, I mean, you're not necessarily in this scenario yet, and maybe my warning to you would be once they.
HostOnce you have given them tablets, once you have given them exposure to, you know, YouTube or, like, tablet games or whatever, you're right.
HostIt's very hard to change it back.
HostAnd, like, we've actually had that conversation in this house where sat down with Shelby, and I'll be like, okay, I made a huge mistake.
HostI'm owning this because I didn't see it coming.
HostRight.
HostLike, I didn't see how, like, how challenging that situation could be, but it's almost impossible.
HostIt's not impossible.
HostI'm his parent and I could walk it back, but I can't walk it back without causing damage.
Alyssa McMastersYeah.
Alyssa McMastersAnd not just them getting upset, but, like, real, like, social damage.
HostReal damage.
Alyssa McMastersReal damage for them.
HostAnd so the challenge for me, like, I've hit plenty of moments from like, damn it, I'm just going to take it.
HostI'm just going to take it.
HostAnd then Shelby's like, you can't.
HostYou can't take it.
HostLike, you can't take it.
HostYou're going to destroy that kid.
HostAnd I'm like, oh, my goodness.
HostLike, I've.
HostIt's like, it's like, I see the benefit in it.
HostRight.
HostLike, the reality is we use socials to promote this show.
HostWe use socials to promote our business.
HostWe're on there all the time.
HostAnd I love socials, but I feel like it's a different use case than for kids.
HostAnd I think, like I said, socials have their place.
HostYouTube has its place.
HostAmazing.
HostI can't tell you how many things I've learned from YouTube or how many reviews I've, like, made better buying decisions or whatever else.
HostYouTube has a lot of great reasons, but I think there's a lot of stuff on there that, my gosh, is just absolute junk.
HostAnd that tends to be what the kids are watching, and I struggle with it immensely.
Alyssa McMastersYeah, here's the thing.
Alyssa McMastersSo the thing that I find really interesting is once we kind of define what confidence means to each and every one of us, and confidence means something different, Right?
Alyssa McMastersLike, a team that I work with is like, I want to be confident walking the stage at my grad, Right.
Alyssa McMastersWhere a CEO is like, I want to be confident because I just got $3 million invested into my company and I don't know what I'm doing with it.
HostRight.
Alyssa McMastersSo once we kind of define what confidence means to each person, really, a lot of the steps are very, very similar.
Alyssa McMastersAnd that is the unlearning of the insecurities and unlearning of those bad habits, like the social media.
Alyssa McMastersAnd then also, like, maybe procrastinating with CEOs.
Alyssa McMastersSo that's very similar.
Alyssa McMastersAnd then it's about taking those small, integral steps every day and really holding yourself accountable to, how can I take a step every day?
Alyssa McMastersKind of like working out, right?
HostYeah.
Alyssa McMastersWe're not going to get great muscles unless we keep doing this every day.
Alyssa McMastersWe're not going to have great confidence unless we do it every single day and keep consistent with those small changes.
Alyssa McMastersBecause we can't, like you said, we can't just, like, take our kids tablets away.
Alyssa McMastersBut what if we started doing small things to help them make their own boundaries, set their own boundaries around social media?
Alyssa McMastersRight.
Alyssa McMastersThat is kind of how my approach to not just confidence, but really a lot of situations, whether it's personal or professional, is how can we make those small steps to get, like, 1% better each day?
HostYeah, I agree, because I think, like, at the end of the day, in moderation, most things are okay for you.
HostRight.
HostLike, but the problem is that it gets blown way out of, you know, any type of moderation when we're dealing with socials or tablets or, you know, things with kids for the most part.
HostAnd it's like, it does fall on us as parents.
HostBut I think I find myself in such a situation now where I want to do what's best for them, but I also don't want to hurt them.
HostAnd I don't know, sometimes I have my moments.
HostAnd it's like, I think I'm not alone in this.
HostI think there's probably a lot of parents listening to this right now are like, I am right there.
HostI totally get it.
Alyssa McMastersYeah.
Alyssa McMastersThey kind of like, tell me how you feel.
Alyssa McMastersLike, we kind of feel embarrassed.
Alyssa McMastersWe're like, maybe I shouldn't have gotten a tablet.
HostHow.
Alyssa McMastersWhat do I.
Alyssa McMastersWhat do I do now?
HostBecause who do you have to look in the mirror?
HostWho gave them the technology?
HostRight.
HostLike, that's the problem.
HostWe gave it to them.
HostAnd so on a certain level, it's like we said, hey, this is okay.
HostEnjoy this thing and have fun, because it's amazing.
HostIt's this great thing.
HostLike, I grew up with Nintendo.
HostLike, Nintendo one.
HostRight.
HostLike, you couldn't become addicted to Mario.
HostI'm sorry, Mario is amazing, but you're never, like, thinking about Mario all day long, forever.
HostAnd even if you did, you'd beat it eventually and get bored of it.
Alyssa McMastersYeah.
HostTechnology we have now is designed to be perpetual and go on forever and feed you that addictive thing over and over and over and over again forever more.
HostAnd yet we're.
HostI don't know.
HostIt's crazy.
HostIt is.
HostIt feels crazy.
Alyssa McMastersIt does.
Alyssa McMastersAnd there's one, like, one tool that I teach in a lot of my coaching is just being kinder to ourselves and, like, forgiving ourselves.
Alyssa McMastersRight.
Alyssa McMastersWe, like, again, thank you for taking this, because I don't have to do this because your generation of kids isn't helping me.
Alyssa McMastersBut, you know, we.
Alyssa McMastersYou didn't know.
Alyssa McMastersYou.
Alyssa McMastersWe didn't know what was going to happen with tablets.
Alyssa McMastersWe.
Alyssa McMastersYou guys were just trial and error, and that's okay.
Alyssa McMastersAnd allowing yourself to be like, I'm allowed to make mistakes.
Alyssa McMastersThis mistake.
Alyssa McMastersNow where do I want to go from here?
Alyssa McMastersAnd guess what?
Alyssa McMastersLike, maybe you're like, you know what?
Alyssa McMastersI actually totally okay.
Alyssa McMastersFeel okay with the tablet use.
HostYeah.
Alyssa McMastersBut if you decide that you're like, I actually don't, then you can kind of start making those small steps and helping your kid make those small steps.
Alyssa McMastersAnd what my coaching is, what that looks like is I will be like, so what's the first next step?
Alyssa McMastersRight.
HostThat's what I'll ask.
Alyssa McMastersAnd I ask again.
Alyssa McMastersI ask that to CEOs and teens and in all kind of the whole range of this group.
Alyssa McMastersRight.
Alyssa McMastersInterns.
Alyssa McMastersAre in there.
Alyssa McMastersMoms are in there.
Alyssa McMastersReally a whole range.
Alyssa McMastersWhat I always ask is, again, what's the first next step?
Alyssa McMastersAnd everybody knows.
Alyssa McMastersEverybody always knows what that first next step is.
Alyssa McMastersThey might just need to kind of be coached a little and kind of walk through what that might look like, but, you know, you know, intrinsically, like, what feels good.
Alyssa McMastersAnd that's also where I go with my confidence coaching.
Alyssa McMastersThere's nothing that we can do if you don't want to do it.
Alyssa McMastersAnd it has to feel good to you.
Alyssa McMastersIt has to feel, like, authentic and good to you or else, like, there's no point in doing it.
Alyssa McMastersSo that's why we figure out what feels good to, like, each individual that I work with.
HostWell, it's.
HostThe funny thing about confidence is you can be really confident in one area of your life and incredibly not confident in another.
HostRight.
HostLike, I think parenting has definitely been one of the most challenging things that we have that I've had to learn.
HostLike, I got kind of thrust into it just three stepsons, right?
HostLike, it was immediately, you're a dad.
HostEnjoy.
HostAnd it was challenging.
HostThank God.
HostShelby kind of held my hand and walked me through that process.
HostAnd now, you know, I have.
HostI have Jet, and he's six months, and he's amazing.
HostI'm.
HostI'm such a proud dad.
HostBut I.
HostI was.
HostI've always been a proud dad, but it was.
HostIt was one of those things where it was just like, holy cow.
HostLike, this is a whole nother thing.
HostLike, a baby is a completely different scenario.
HostBut, you know, I find myself.
HostI don't know if I will ever be 100% confident as a parent.
Alyssa McMastersAnd I don't think as a confidence coach, I don't think that anyone will be a hundred percent confident all the time.
Alyssa McMastersYeah, I think maybe that's narcissistic criticism.
Alyssa McMastersRight.
Alyssa McMastersThat's a diagnosable problem.
Alyssa McMastersI think that it's a.
Alyssa McMastersIt's very fluid, right.
Alyssa McMastersWhen something happens and it kind of knocks down our confidence, how do we get.
Alyssa McMastersBuild that back up?
Alyssa McMastersNot to be 100 confident, but how do we just build it up to feel, like, secure in where we are and make decisions that we want, regardless of, like, the garbage that just happened to us, whatever area that is.
Alyssa McMastersSo I don't think that anyone will be 100% confident.
Alyssa McMastersAnd I also don't think it's a destination.
Alyssa McMastersI think that it's a journey.
Alyssa McMastersThat's cliche, but I'm going to say it again.
Alyssa McMastersConfidence is not a destination.
Alyssa McMastersIt's a journey, right?
Alyssa McMastersWe.
Alyssa McMastersWe're always kind of striving to that next step because things are always changing.
Alyssa McMastersAnd if we've never been a parent before, I remember, like, when my son, I guess, was like, four days old.
Alyssa McMastersMy husband looks me.
Alyssa McMastersHe's like, if someone just, like, took care of him for, like, a week and just, like, took him away, like, is it bad that I wouldn't be sad?
Alyssa McMastersI'm like, no, I'm thinking the same thing.
Alyssa McMastersRight.
Alyssa McMastersBut now, two years later, I'm, like, such a confident mom, and, like, I feel very blessed to feel like a really good mom.
Alyssa McMastersAnd that is fluid.
Alyssa McMastersThose things are always changing.
Alyssa McMastersBut how did I kind of get here in two years?
Alyssa McMastersI just allow.
Alyssa McMastersI did all the tools that I teach in my coaching and in my workshops, but those tiny steps, right?
Alyssa McMastersOne of those steps was leaving the house.
Alyssa McMastersI remember, like, leaving the house for the first time, and I was like, okay, I can do this.
Alyssa McMastersThis is the scariest thing I've ever done in my life.
Alyssa McMastersI will go travel.
Alyssa McMastersI will go talk to CEOs.
Alyssa McMastersI will do anything again.
Alyssa McMastersThis is the scariest thing, is leaving the house and go to the grocery store.
Alyssa McMastersBut doing those small steps each day eventually leads to where you are.
Alyssa McMastersI think parenting is a really good example of that, is that then you look back to your friends or family who have newborns, and you're kind of like, yeah, it was hard, but, like, got through it.
Alyssa McMastersAnd, like, you almost kind of forget and you're in the thick of it.
Alyssa McMastersYou're in the six months.
HostYeah.
HostAlthough, like, I think for me, it's not as hard because, like, I.
HostI've somewhat been through it.
HostRight.
HostLike, I was already a step parent for four years before Jet came along.
HostSo it's like, I feel like on a certain level, I'd already burst that bubble.
HostLike, I already kind of gone through a lot of that.
HostBut, yeah, like, I get what you're saying.
HostI think the challenge that we face in confidence, right?
HostAnd it's like the same challenge we face in business.
HostWe want everything to just be as quick as humanly possible.
HostRight.
HostAnd in my experience, nothing comes without work, without hard work most of the time, and nothing is immediate.
HostLike, almost any win I've had, whether it was a win on this show, whether it was a win on capital Business development or a win personally, it took twice as long as I as I wished it would have.
HostRight.
HostLike, nothing happens in the speed that, as humans, we plan.
HostOh, yeah, we can do it in this time it's like, no.
HostMost of the time it takes longer, and we have this great challenge of wanting to be somewhere much faster than it's going to happen.
HostAnd so I think confidence is the same way.
HostIt's like, I just wish that I could be there.
HostBut you're right.
HostIt's a journey.
HostLike, you're going to get there as long as you keep taking steps every day, but you can't skip to the end.
Alyssa McMastersExactly.
Alyssa McMastersWe have to build it.
Alyssa McMastersIt is like building blocks, really.
Alyssa McMastersEach tool that you.
Alyssa McMastersThat you gain, that you can put in your toolbox.
Alyssa McMastersLet's say one tool that I really like is naming your insecurity bully.
Alyssa McMastersIt helps, like, externalize what your insecurities are saying.
Alyssa McMastersSo that.
Alyssa McMastersThat little voice in your head that's like, you're not good enough.
Alyssa McMastersLike, you don't belong here.
Alyssa McMastersWhat if we named it and what if we, like, talk to it?
Alyssa McMastersLike, it's like a friend.
Alyssa McMastersIt becomes, like, really silly when we externalize it.
Alyssa McMastersAnd we're like, you're like, could you imagine a friend saying that to you?
Alyssa McMastersLike, you'd like.
Alyssa McMastersYou'd literally, like, probably knock them out.
Alyssa McMastersLet's be honest, right?
Alyssa McMastersSo gaining those tools that you have, you know, that plethora of tools that you can use when you're like, okay, my insecurities are really coming up right now.
Alyssa McMastersI have six tools to use.
Alyssa McMastersMaybe I want to write them down.
Alyssa McMastersMaybe I want to talk to my insecurity bully.
Alyssa McMastersMaybe I want to forgive myself for having these thoughts.
Alyssa McMastersRight.
Alyssa McMastersThere's all these different tools that we can build.
Alyssa McMastersIt's all about building your tool belt.
Alyssa McMastersSo that.
Alyssa McMastersAnd building your tool belt when you feel okay.
Alyssa McMastersThat's the hard part is, like, we want.
Alyssa McMastersWhen we're, like, not feeling great about ourselves, we're like, we want confidence, but it's easier to build it when we're feeling pretty okay.
Alyssa McMastersBut we build those so that when we have that insecure moment, when we have that really nervous meeting when we have to get on stage and we almost don't do it, we can pull from that tool belt and start thinking about those tools that we have built over however many years it has taken us.
HostYeah.
HostLike, I think.
HostAnd, you know, I think this is a tough one to kind of, like, word.
HostWe're all going to get knocked down.
HostRight.
HostLike, there's.
HostThere's.
HostThere's no, Nobody, not one of us is going to walk away without having a moment where our confidence is shattered, our feelings about ourself in that moment is shattered.
HostSo we're going to get knocked on our butts, right?
HostIt's going to like, none of us are getting away from this.
HostWhether you're in business, parenting personally, you're going to have that day where you're on your butt and you're like, why?
HostWhy is this happening?
HostRight.
HostI think what's more important is how do we get back up as soon as possible?
HostBecause we.
HostWe have to make an internal choice to say I'm either going to stay knocked down, I'm going to let my confidence be shattered, or I'm going to pick myself back up as quickly as humanly possible.
HostWhat advice would you have for that person?
HostWe're talking to you right now like they're listening to the show today and they are just been knocked on their butt.
HostSomething, something horrible has happened.
HostIt shook their confidence.
HostHow do we help them get back as soon as possible?
Alyssa McMastersSo I first, I know this is not the answer that we want, but it takes practice.
Alyssa McMastersI want you to think about the first time that you drove your car and how scary that was and you had all these knobs and you had all these buttons and you had no idea how to use them and.
Alyssa McMastersAnd you're driving and thinking about it now where you just get in your car and you don't even think about it.
Alyssa McMastersConfidence is very similar.
Alyssa McMastersRight?
Alyssa McMastersWe.
Alyssa McMastersIt's like building.
Alyssa McMastersIt's like learning how to drive a car.
Alyssa McMastersSo it takes practice.
Alyssa McMastersBut if you are having like a really hard time, like you are knocked on your butt and you are just trying to get up, I want you to be really gentle with yourself.
Alyssa McMastersAnd the first thing I want you to do is I want you to change what success looks like to you in that situation.
Alyssa McMastersSo I'll kind of make some examples.
Alyssa McMastersSo you said a little bit earlier that really, really liked is you can feel really confident in business and not feel confident in parenting.
HostRight.
Alyssa McMastersWhich is so true.
Alyssa McMastersBut often those things will bleed into each other.
Alyssa McMastersSo something happens in your meeting and you like blow a client meeting or something and then you go home and you just don't feel as.
HostI know exactly what you're talking about.
Alyssa McMastersIt's all about balance, right?
Alyssa McMastersIt's all about.
Alyssa McMastersActually, we kind of talked about this earlier.
Alyssa McMastersIt's not about balance.
Alyssa McMastersI don't think balance is a real thing.
Alyssa McMastersYou can't like properly balance your business life and your romantic life and your kid life.
Alyssa McMastersIt's just seasons.
Alyssa McMastersYou pick which season kind of is most important to you at that time.
Alyssa McMastersRight.
Alyssa McMastersBut I want you to change what success means.
Alyssa McMastersSo when you're doing really well and things like feel really good and you're maybe you're crushing it at work and you're crushing it at home and everything feels really great, success might look like, I'm going to have three meetings today and I'm going to like sell 100 grand today, right?
HostYeah.
Alyssa McMastersWhen you get knocked down and let's say, let's say, let's use example of work, so you make 100 grand, you feel awesome, you're able to like go on these crazy trips.
Alyssa McMastersGreat.
Alyssa McMastersThen one day you get laid off.
Alyssa McMastersRight.
Alyssa McMastersSuccess just no longer looks like making 100k that day.
Alyssa McMastersSuccess might look like getting up, showering, and applying for one job.
HostYeah, right.
Alyssa McMastersSuccess might look like having one conversation with somebody.
Alyssa McMastersSo by us, like, I think our biggest problem was we think that success is linear in all of our areas of our life all the time.
Alyssa McMastersSo when we're doing really well and things feel good and when things don't feel good, we still have the same expectations on ourselves and we need to learn how to change what success means to us.
Alyssa McMastersIf you are.
Alyssa McMastersYeah.
Alyssa McMastersIf you're having that like on your butt time.
Alyssa McMastersChange what success looks like to you.
HostYeah.
HostSo essentially what you're saying is put, put a win, even if it's a small win, even if it's just this like itty bitty win, just put a win.
HostBecause if you can get one win, you can get two.
Alyssa McMastersExactly.
Alyssa McMastersThat is a really nice way to also.
Alyssa McMastersYeah, it's a really, really beautiful way to put it.
Alyssa McMastersAnd I find what you like to do.
Alyssa McMastersRight.
Alyssa McMastersPeople like to.
Alyssa McMastersSome people like to like write notes in a journal.
HostYeah.
Alyssa McMastersSome of my clients would like to like make voice notes they can listen to later.
Alyssa McMastersFind your thing and write down that win.
Alyssa McMastersLike allow yourself to kind of celebrate that win.
Alyssa McMastersAnd sometimes again, that that win is just showering that day.
HostHonestly.
HostIt's so funny because, like my entire career I've always had a notepad.
HostSo I use my notepad on a daily basis and I always put, especially when I'm doing client work, top things to do today.
HostAnd it was something.
HostThere was something about checking off each little win that gave me little butterflies inside.
HostLike it's a weird.
HostIt's.
HostIt's so meaningless.
HostIt's a checkmark by a line.
HostItem them.
HostBut that check mark to me always represented a small win and it helped me to hit the next check mark.
HostRight.
HostAnd cold calls were the same way.
HostIt's like, you've spent time doing cold calls in your life.
HostThe first cold call sucks.
HostNobody ever sits down for a day and they're pumped to do their cold calls.
HostLike, I've met one person ever who's like, I live for this.
HostRight.
HostBut what we recognize is by the time you get to your fifth cold call, you hit a cold call cadence in the 6th, 7th, 8th, 9th, 10th, all the way to 20 if you want is easy, but you can't get there until you make the first five.
Alyssa McMastersYeah.
Alyssa McMastersAnd actually, speaking of cold calls, one of the best pieces of advice that I got, one of my.
Alyssa McMastersOne of my mentors and one of my bosses in my past was he's like, you need to celebrate the F.
Alyssa McMastersYou know, you need to, like, go out and, like, buy, like, a lunch or, like, get yourself coffee.
Alyssa McMastersWhen you get, like, a big F, you like the one that, like, makes your bones hurt a little bit.
Alyssa McMastersYeah, that's what you need to celebrate.
Alyssa McMastersAnd when you get used to celebrating that, now all of a sudden you'll get this F, you know, and you're like, hey, nice, I gotta get a coffee.
Alyssa McMastersAnd it doesn't feel as, like, intense.
Alyssa McMastersSo I guess there's kind of two sides to it.
Alyssa McMastersChange that success and, like, have that, like, find those wins.
Alyssa McMastersBut also you can learn how to reframe those really big losses, too, and learn how to celebrate those losses, because that loss is one step closer to that next win.
HostYes.
HostYes.
HostAnd okay.
HostReframing.
HostReframing is a fun one.
Alyssa McMastersOh, my gosh, it's hard.
HostAnd reframing is a fun one because it takes a lot of consciousness effort to change your perception or your already existing frame.
HostAnd I hear frame, like, reframe come up a lot.
HostRight?
HostLike, I just did reinvention.
HostI just read Reinvention Roadmap, and it's so much focused on, like, reshifting and reframing and.
HostAnd really, like, you had been talking about become your own boss.
HostAnd I love that aspect of it.
HostBut the reframe is such a hard aspect.
HostIt's such a challenging aspect to be able to sit down and say, okay, like, I've looked at something this way and now I have to change my whole view.
HostIt can feel impossible.
HostIt can feel like a woo woo idea.
HostWhat is your advice for reframing?
Alyssa McMastersYeah, so do we have time?
Alyssa McMastersCan we do, like, a little exercise?
HostLet's do it together.
Alyssa McMastersSo this is something called a neutrality ladder, which is really helpful.
Alyssa McMastersSo if you have a piece of paper in front of You.
Alyssa McMastersAnd you're listening to this.
Alyssa McMastersGreat.
Alyssa McMastersIf not, listen to this, get a piece of paper and come back later.
Alyssa McMastersSo, like, anything, if we went from zero to a hundred, it.
Alyssa McMastersIt's impossible, right?
Alyssa McMastersIt's absolutely impossible to go from this example, I got laid off and I am worthless.
Alyssa McMastersRight.
Alyssa McMastersTo I am the most amazing person in the world.
Alyssa McMastersWe can't do that.
HostYeah.
Alyssa McMastersWhat we can do is we can take those small steps.
Alyssa McMastersSo I call it like a 10% kinder.
Alyssa McMastersSo if you have a piece of paper in front of you, I'd like you to, like, write down and draw a ladder, an actual ladder with five or six rungs.
Alyssa McMastersAnd in the bottom, I want you to write that insecurity that you have coming up.
Alyssa McMastersAgain, let's use that example of I'm worthless.
Alyssa McMastersRight.
Alyssa McMastersOn that next rung of that ladder, I want you to think of something 10% kinder.
Alyssa McMastersSo first of all, I'm worthless.
Alyssa McMasters10% kinder.
Alyssa McMastersCould be.
Alyssa McMastersI am.
Alyssa McMastersI am alive.
Alyssa McMastersI am a human.
Alyssa McMastersI have some good qualities, right?
Alyssa McMastersAnd then we can kind of believe that, right?
Alyssa McMastersWe can't believe I'm the most amazing person in the world and I'm gonna make a million dollars, but we can maybe believe I'm a human, because that's not wrong.
Alyssa McMastersThat's true.
Alyssa McMastersOnce we kind of sit with that, then we go up that rung again to that 20% kinder.
Alyssa McMastersWhat's 10% kinder than I'm a human?
Alyssa McMastersSome people really like me.
Alyssa McMastersYeah, that's true.
Alyssa McMastersThat's like, a true fact.
Alyssa McMastersSome people really like me.
Alyssa McMastersThat's very true.
Alyssa McMastersAnd so on and so on until we get to a point that we're like, yeah, I feel a little lighter.
Alyssa McMastersBut I also don't feel like I'm, like, faking and lying to myself.
Alyssa McMastersSo maybe that kind of neutrality that we get to look something like, I have all of the skills to get a new job, Right.
Alyssa McMastersI have all the skills to crush it at my next role.
Alyssa McMastersRight.
Alyssa McMastersAnd that's kind of how we can start reframing things, is taking those small 10% steps.
HostWow, that's.
HostThat's actually super powerful.
HostLike, I was just thinking about that.
HostI'm like, yeah, like, that actually makes a lot of sense.
Alyssa McMastersI think it's fairly simple, right?
Alyssa McMastersThis isn't rocket science.
HostWell, it's so funny.
Alyssa McMastersWe're not taught it either.
Alyssa McMastersWe're not taught how to use our.
HostBrains, but it's like.
HostIt's like, even for business, right?
HostIt's like, you're not going to make a million dollars next year.
HostBut if you were to do that same ladder exercise and say, you know what?
HostToday, yeah, today sucks, but tomorrow I'm gonna make 100 bucks, and the next day I think I can make a thousand bucks.
HostAnd then.
HostRight, like, you can.
HostYou can use this just about anywhere.
Alyssa McMastersYeah, exactly.
Alyssa McMastersSo the latter.
Alyssa McMastersAnd.
Alyssa McMastersAnd it really helps to, like, draw it out and it.
Alyssa McMastersBecause it allows.
Alyssa McMastersIt's almost like.
Alyssa McMastersAlmost like a little like, mindfulness exercise where, like, you're just like, all you're doing is with yourself in this.
Alyssa McMastersThis session.
Alyssa McMastersAnd it can take 15 seconds and eventually.
Alyssa McMastersNow talk about driving the car when you draw it out.
Alyssa McMastersAnd it takes that driving the car for the first time.
Alyssa McMastersBut now I can reframe this all the way to, like, feeling pretty good about myself pretty quickly.
Alyssa McMastersIt comes pretty naturally that I've.
Alyssa McMastersNow that I've practiced a whole lot of practice.
HostYeah.
HostYeah.
HostOne of the questions that came to my mind as we've been talking about confidence is that courage gets thrown in a lot.
HostRight.
HostAre courage and confidence the same thing?
Alyssa McMastersOkay, so I think that they have a lot of similarities, and this is why I don't think that you can have courage without fear, and I don't think you can have confidence without insecurity.
Alyssa McMastersSo I think that they have a very similar situation there where in order to have that confidence, you must first feel shitty.
Alyssa McMastersIn order to first have.
Alyssa McMastersIn order to have courage, you have to first feel fear.
Alyssa McMastersI think that they have a lot of similarities that way.
Alyssa McMastersI also think that confidence comes from both.
Alyssa McMastersConfidence and courage come from within.
Alyssa McMastersBut courage, again, is facing that fear, and confidence is facing that insecurity, which those kindlings can feel very overlap sometimes.
HostYeah.
HostNo.
HostOkay, yeah, that.
HostThat makes sense.
HostIt's weird to think that you can't really, but you're right.
HostIt's like you can't experience light unless you know what dark is.
HostIt makes a lot of sense.
HostHey, it's like you could never experience confidence without knowing insecurity.
HostIt's a weird paradigm, isn't it?
Alyssa McMastersAnd that insecurity could mean insecurity, like mental insecurity, Like, I don't like my body.
HostYeah.
Alyssa McMastersBut it can also mean food insecurity.
Alyssa McMastersRight.
Alyssa McMastersIt could also mean financial insecurity.
Alyssa McMastersRight.
Alyssa McMastersWe can't really.
Alyssa McMastersWe can't really feel fully confident until we've overcome things.
Alyssa McMastersRight.
Alyssa McMastersBecause all of us have garbage that have happened to us.
Alyssa McMastersAll of us have things that have.
Alyssa McMastersHave completely shaped the person that we are and if we didn't have that, then we'd just be like, ignorance is bliss, right?
Alyssa McMastersSure, it'd be blissful, but we wouldn't actually understand what the difference of confidence would be, which is, again, that feeling of being on your ass.
HostI find, like, the older that I get, the more that I realize that I have to.
HostI have to chase uncomfortable situations, which is a weird.
HostIt's a weird thing because I think most of my life I've been like, nah, I'd rather not do that.
HostRather, I'd rather avoid that uncomfortable.
HostBut, like, the older I get, I realize that, like, if I want to grow in business as a person, as a podcaster, as a human, I have to just continue to push my own boundaries and do things that make me feel very uncomfortable, even though they're scary.
HostBut the funny thing about that is, is every single time I've done that, I've recognized after that it wasn't the fear that I was giving.
HostIt was not fair.
HostLike, I was giving it so much more power than it deserved.
HostAnd I think for me, that is what's flipped the switch where it's like, okay, if that's been true with almost every challenge you faced, then there must be a lot more truths out there for you to go find.
HostAnd so I find myself now thinking, like, okay, like, there's a lot of things that scare me, right?
HostLike public speaking, probably coming my way.
HostDefinitely something that freaks me out.
HostYou know, even there are times on this podcast where I have moments where I'm still feeling like, okay, like, do I want to say that?
HostDo I want to push this boundary?
HostIs this something I really want to share with the world?
HostI think this is one of those episodes, really.
HostThis is an episode where I've said some vulnerable things where it can definitely feel like, is this one that I want?
HostBut, yeah, it has to go out because it's a growth moment for me.
HostAnd so it's so funny that, like, there are a lot of things that scare me, Alyssa.
HostBut I'm also realizing that if I don't face them, I won't know.
HostI won't really know.
HostOne day I might hit that thing that's absolutely soul crushingly terrifying.
HostBut I haven't.
HostI haven't found it yet.
Alyssa McMastersExactly.
Alyssa McMastersAnd even when, like, the worst things happen to us years later, we're able to kind of come back from them.
Alyssa McMastersAnd sometimes it takes decades to come back from some of these things.
Alyssa McMastersBut at the end of the day, we usually.
Alyssa McMastersYou usually can find some kind of Light in it.
Alyssa McMastersYears later, when you're in it, it's the worst thing.
Alyssa McMastersAnd it's hard, and it's.
Alyssa McMastersIt's very hard to get out of it.
Alyssa McMastersAnd when you're in it, that's when you go to a therapist.
HostYeah.
Alyssa McMastersRight.
Alyssa McMastersTo work through that.
Alyssa McMastersWhen you feel out of it, that's when you come to a coach and we'll make your now what?
Alyssa McMastersPlans.
Alyssa McMastersWhich is kind of a very.
Alyssa McMastersThis is kind of my differentiation between, like, therapists and coaches.
Alyssa McMastersThat's what I kind of see.
HostYeah.
Alyssa McMastersBut I'm also really proud of you for being vulnerable.
Alyssa McMastersIt can be really, really hard to be vulnerable.
Alyssa McMastersBut I'm happy that you felt safe enough with me to do that today.
HostNo, I appreciate it.
HostLike I said, it's been a growing experience for me this whole journey.
HostRight.
HostLike, it's 190 episodes.
HostLike, there's been.
HostI'm a way different Kelly than I was at episode one, and I couldn't have seen that coming.
HostAnd I think that that's the secret.
HostLike, for me, what I've realized in business, in podcasting, in human life, in parenting, you can't see what's coming.
HostAnd no matter how many plans you put in place, they're probably not going to happen at all the way you planned it.
HostThe secret is just to be ready to say yes.
HostIt's to be open to that opportunity.
HostAnd so I find myself trying to be open to as many opportunities as possible, knowing I don't know what the next podcast is.
HostDo you know what I mean?
Alyssa McMastersYeah, I do.
Alyssa McMastersAnd when you said.
Alyssa McMastersI'm trying to think of the words you said, that really stood out to me there.
Alyssa McMastersYou said, we don't know what's happening, and we just, like, it's inevitable that things are going to happen to us.
Alyssa McMastersAnd all that we need is to, like, is to have that tools.
Alyssa McMastersTools to go forward.
Alyssa McMastersI think that's kind of similar to what you said.
Alyssa McMastersYeah.
Alyssa McMastersAnd I think that's exactly right.
Alyssa McMastersRight.
Alyssa McMastersThings are going to happen, but we need to have that tool belt.
Alyssa McMastersAnd we also need to know that, like, we will overcome this.
HostYeah.
Alyssa McMastersLike, and even though it's not even happened yet, we will be able to overcome it because we've overcome so many things, and that's what real confidence looks like.
HostYeah.
Alyssa McMastersKnow that you can overcome it.
HostTotally.
HostTotally.
HostAnd, like, you can overcome a lot more than you think.
HostYeah.
Alyssa McMastersIt is crazy what we can.
Alyssa McMastersWhat we can overcome.
HostYeah.
Alyssa McMastersAnd we see that in all areas of our life and in our World, but also in the world around us.
Alyssa McMastersRight.
Alyssa McMastersWhat people are able to go through and what people are able to be resilient through is quite a masterpiece.
HostAbsolutely, absolutely.
HostAlyssa, this has been absolutely amazing.
HostThank you for joining me today.
HostYou offer a wide range of confidence building services and I wanted to chat about that today.
HostYou know, get into your business.
Alyssa McMastersI do.
Alyssa McMastersOkay, here's my elevator pitch.
Alyssa McMastersSo like I said, I am the now what?
Alyssa McMastersI help people figure out their action plan towards confidence and really figuring out what their goals are and then providing tools to get there.
Alyssa McMastersSo I do this through one on one coaching group, coaching through businesses as well as workshops and speaking.
Alyssa McMastersAgain, I really focus on tech and teens, but I've done kind of everything.
Alyssa McMastersSo if you're like, huh, this girl sounds kind of interesting, let me know and I'm sure we can talk chat about it.
HostAnd I think your company name, Let me introduce yourself.
HostIs one of the coolest company names I have.
Alyssa McMastersI really love it too.
Alyssa McMastersThank you so much.
Alyssa McMastersYes.
Alyssa McMastersLet me introduce yourself.
Alyssa McMastersAnd then my products are called Confidence Redefined.
Alyssa McMastersBut yeah, let me introduce herself.
Alyssa McMastersSo that is my website, Let me introduce herself.
Alyssa McMastersCom.
Alyssa McMastersAnd I'm going to be sending Kelly.
Alyssa McMastersI have a 30 day confidence challenge that does exactly what we talked about today.
Alyssa McMastersThose small integral steps.
Alyssa McMastersYou can start building those tools now so that when something happens, which is inevitable, you can have those tools in your tool belt to pull.
Alyssa McMastersSo you'll be able to kind of access that.
Alyssa McMastersAnd It's a free 30 day challenge.
HostPerfect, perfect.
HostAnd I'll have all the links up on all of our posts.
HostAlyssa, it's been amazing.
HostThank you for coming on and building my confidence.
HostI appreciated that.
Alyssa McMastersI got you.
Alyssa McMastersI got you.
HostUntil next time, this has been the business development podcast and we will catch you on the flip side.
Kelly KennedyThis has been the business development podcast with Kelly Kennedy.
Kelly KennedyKelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.
Kelly KennedyHis passion and his specialization is in customer relationship generation and business development.
Kelly KennedyThe show is brought to you by Capital Business Development, your business development specialists.
Kelly KennedyFor more, we invite you to the website at www.capitalbd.ca.
Kelly Kennedysee you next time on the Business Business development podcast.