So everyone is doubling down on this one thing in 2026, but we won't do that.

So in this episode, we are gonna break down our 2026 marketing plan.

We're gonna give away what we will stop doing and what we'll prioritize this year and why.

Yeah, and I'm excited.

I'm excited to wrap up this year and I am super excited about 2026 because it's going to be clean.

It's going to be all the things that we teach.

You know, we've done a major cleaning work.

The Entire half of 2025 have been cleaning out, tidying up, making sure that our books are in order, making sure that our funnel is in order, that our motivation is in order, that our health is in order.

All of those things.

It's just been cleaning.

I want to emphasize how important it is for me at least, in order to have fun while running this business.

Yeah, I'm just gonna stick to the numbers and what the numbers have been saying to us this year and really looking into what have we learned from what we've been seeing in those.

And that has been quite an interesting job to do in order for us to build up.

What are we working towards in 2026.

Yeah.

I just want to emphasize that it's been a rough couple of years.

First of all, the market, the coaching industry has changed dramatically in just the last two, three years.

I feel different going into 2026 than I felt growing from 24.

And I think that's way more interesting that what's going on in the world.

Because I don't want to buy in on the belief that things is hard because of what's going on in the world.

So it's about adaption.

But what I do see and feel is that we've had it hard.

It's been a hard year for us.

Here's my comfort in that.

If it was just easy for us and hard for our clients, then we would be and do something that we're not teaching.

Yeah, it's just business.

Sometimes it's fun and sometimes it isn't as fun.

I don't remember.

I've had so much fire inside of me and so freaking ready to do something in the business as I am right now.

I'm so ready for next year.

I'm so excited for the new year.

And it boils down into simplicity because it's been hard.

We've made all the mistakes so that our clients doesn't have to.

You looking, listening to this, looking into your marketing plan.

For 2026, make sure that simplicity is the header of anything and everything that you're about to do.

The biggest problem is if we don't have a plan, we are going into 2026.

If you're going into 2026 without a plan, well, you probably gonna get the same result as you have in 2025.

And can we please distinguish what is a plan?

A plan is not an emotion.

No.

And it is not a feeling.

It's not an idea.

Yeah.

It's not based on a sensation at all.

It's something that is drafted.

Yeah.

With KPIs.

Yeah.

And with numbers.

The language of business is numbers.

So there's some things that we're gonna change because we've been looking into the numbers and we made a deal, you and me, we made an agreement early in December where we said next year is gonna be one main focus.

And that one main focus is simplify, simplify, simplify.

I think a very healthy thing for us has been cleaning out.

Yeah.

And I'm sorry for interrupting you, but I want to emphasize to why simplicity is so important.

The first year, when we made 2.4 million euros in one year, we did it on hard work and passion.

We have always made sure that we know our numbers.

That's never been a problem.

But what we did was that we worked really hard.

And that was the reason why we got to that point.

And then we realized, okay, if we want to go from here to our next level, what, whatever we decided that is, we need systems.

We need something that can back us up.

And the moment you implement systems with just hard work and passion, and then what happens is that you create complexity and that complexity makes it impossible to navigate.

To go beyond those 2.4 million euros in order for us, we can easily do that again, go back and just work really hard and make a lot of money.

The point is that we need to simplify so that we can support the systems in helping us to grow the business beyond.

Yeah.

And what happens when we do that is that we build in simplicity.

It's easier to run, it's easier to navigate.

And we can focus more on the stuff that we think is fun.

We can have fun again with our business.

Let's break it down so it makes sense.

Because simplicity is just a word.

But what does that mean in our world?

Let's break it down.

Some of the things that we learned in 2025 was that we have been holding on to old things half heartedly because we used to do it.

This is crazy because If I'm asking people what we got known at this was our main funnel.

We made 5 millions using one platform alone.

But we are actually letting go of that platform right now because we made our first 5 millions just organically using Facebook.

But we are actually leaving Facebook now.

Not because we have a beef with Meta on Facebook.

We don't, because.

But in the last six months, it hasn't been on a priority for us.

That was a main things in the beginning was having a Facebook group and we were spreading out in our Facebook group.

We were having our Facebook.

We use that a lot.

But what we can see is that there's too much complexity in using Facebook groups and our Facebook because we can't connect it to a lot of our AI systems.

We can't automate the things we want to automate, which means that every time we can do something automated on Instagram.

But I also want to add to it that what we have also drifted towards, you and I, is the personal experience which moved us more to video.

Yeah.

Short form and long form content.

I mean, this podcast is long form, short form is reels and stuff.

And.

And it doesn't work as well on Facebook as it does on, for an example, Instagram.

Yeah.

Because we're focusing more on help, like allowing people to get to know us better, get a sense of who we are in a more natural state.

And when we're just navigating business, like day to day, video works better.

And video works better on different platforms than Facebook.

So it's also a kind of natural kind of pivoting.

Yeah.

We know a lot of coaches who makes a lot of money.

Yeah.

This is not an episode about you should not use Facebook.

Absolutely not.

Because it depends on your business.

It depends on the stage you're at, your business and who you are as a person.

What kind of content feels better.

It depends on where your audience is.

It depends on a lot of different things.

But since we want to run our business based on data.

Yeah.

You installed a tool that scrapes our Instagram for.

Automatically downloads all the data points that are interesting, the peaks and engagement.

And it cross measures a lot of different stuff.

And you can't do that on Facebook.

So that alone is one of the reasons to why changing and pivoting towards more Instagram is so important.

It's been what we have been doing for the last year during 2025 as well.

Yeah.

Bye bye, Facebook.

We had a good time and it's time to say goodbye.

And you might still see some ads.

Absolutely.

We'll still use ads.

So another thing we learned a lot.

Well, we got a little bit derailed in 25 because our goal was we got a little bit tired of running all of our events.

So our goal was to have a funnel that we run without the events.

We hired a new marketing team, and that new marketing team had a very clear idea of what they wanted to do, and we let them do it, which meant that we spent way too many months in 25 testing out stuff that didn't really work instead of holding on to things that work.

So there was a lot of things.

It didn't really leverage our strengths.

It didn't really connect to where we are at and what we wanted to do.

So we wasted some time, which meant.

Meant that we decided at the end, hey, we need to bring our marketing back in house.

And what we have also said is that we want to make sure that we do the heavy lifting in our marketing so that we take off the weight from the sales department.

So we want to make sure that our marketing is strong.

We want to make sure that our marketing is creating an opportunity for people to get to know us and actually binge our stuff and get to know the ins and ends of.

Of what it is that we do so that they can make up their mind.

Like, these are people that I would like to work with.

And I think that's a very important part of why we took marketing in house again, because we, as founders.

Yeah.

We need to be the ones creating.

Yeah.

We made another decision that is very important that is putting into effect in between Christmas and New Year's.

And it's.

We're not going to run one Instagram account as the Millionaire Coaches, where we post.

Both of us.

Yeah, we're going to take that and make it back into Sammy.

Yeah.

And then we're going to take my Instagram, which I haven't worked on, because we've both worked on the same.

And we're going to make one that is Lucas, because we attract different people, we send different vibes, and it's harder for your voice to get out there if you have a shared.

I think this is a very natural step because before Facebook was our main platform and we had Instagram as something extra.

We had.

So we had one account that was our brand account.

And now, since we are leaving Facebook and focusing on Instagram instead, the other platform we are going to focus on is, as you said, we love doing this format.

We love being able to just be us and.

And give more, teach more.

So we're going to Double down on YouTube.

So YouTube and Instagram, we're going to give even more space and even more energy and time.

And we really want to say to every one of you who subscribes, who listens to who gives us thumbs up, we appreciate you guys.

It means a lot to us.

It really, really does.

Last event that we had, we had a bunch of people that actually said, yeah, I've watched your podcast and we're like, like, that's so cool.

Because it's one thing to meet our clients because we meet them every week and we know that they engage, we know where our relationships are.

It's really, really cool to see that we are connecting with people beyond the people that we can see.

Then there's another thing that has been working this year and we're going to do way more of and that is our legion magnets.

Our legion magnets.

We're going to do way more of that in 2026.

We've been running those.

It works really well with us running the ads.

It works really well with us running the boost ads on Instagram as well.

So we are building up our email list.

We're also going to prioritize more next year is our emails.

We took back our emails because we had our marketing team writing our emails.

We took it back in August and oh my God, that made such a huge difference.

We doubled our click through rate.

We are not losing subscribers the way we used to do.

We're always going to lose subscribers.

That's fine.

We're connecting with our audience in another way and it's such an important part.

And the reason for you listening to this, figuring out your marketing plan, the most important part is there are two things.

Number one, don't hold back your punches.

Yeah.

Super important lesson.

You need to dare to cut through the noise and you need to risk dividing the audience in agreers and disagreers.

Have opinions, show where you're certain and show what you stand for and also show what you're against.

So don't hold back your punches is one of them.

The other part of it, your voice.

You can't outsource your voice.

And if we're looking at all the AI development and the advancement with AI and what AI can do for you and we have ChatGPT and a thousand tools for creating videos and you don't even need to be in the video anymore because AI can create it with your voice.

Yeah, you can replicate and make it sound like you, but can never think like you.

And it can never put the words together the way that you do.

So it can never be you.

I think this is so interesting because this is actually one of the reasons we made this plan because we can see the market is going more and more AI AI ads, AI videos, AI this, AI that.

What we do.

What we chosen to do is go more into places where you can see it's us.

This is literally going to be us.

We're going to do even more content on YouTube, but we're going to give away even more practical training because that's what I think we're not being good enough at showing how freaking practical everything we do is.

Yeah.

So we're going to give away way more of that in our marketing in 2026 and.

And be more what we love doing as coaches.

We love giving, we love training, we love helping.

What I tell my clients is that give away your best stuff.

Yeah.

Because people are going to judge you for it.

Yeah.

So make sure that it's great.

We've always marketed our lifestyle.

What we have and what we don't have.

Leverage who you are again, back to your voice, you being you, you having an opinion, you showing how you live your life and be proud of what you got.

So another thing we learned that we're going to bring into our marketing next year is that we could see since we are definitely using ads way more than we used to.

So we take people in from paid marketing into organic flow.

And some of the biggest things that we're changing next year or focusing more on next year is first of all that we are doing it more simple.

Top of funnel.

In top of funnel ads, meaning getting people into the funnel.

We are doing it with those things that is the cheapest top of funnel ads, meaning our lead gens.

Because it's been too expensive to fill up events and stuff from top of funnel.

When we want to get market into funnels that are more sales conversion driven.

Our BSL funnel and our workshop funnel.

We're going to continue our workshops monthly in 2026.

I love doing those.

It's so much fun hanging out and it's really working really well for us.

But top of funnel is quite expensive.

And it's not just expensive, it's also expensive on the sales end because.

Which means that we need to put a lot more effort into the sales calls in the sales process.

Because they haven't known us long enough.

Yes.

Or long enough.

It's not even about long enough.

It's the way that they came into the funnel.

Yeah.

We need to make sure that we are building a closer relationships to the people who aren't our clients yet.

Take control and steer your business to where you want to end up.

So we are really looking into doubling down on speed to lead when people are coming into our funnel.

Be faster at getting in touch and make sure we are not losing leads behind different steps inside our funnels.

That is one of the big things we're doing.

Efficiency now, funnels, simplifying our workflows.

Keep measuring the data.

Be more natural, more marketing that is person driven, showing us more and doubling up on everything that we can see.

When we see the numbers are the right numbers we want to have.

Yeah, we invest even more into that.

We're not adding more different things, but we are investing more into those things.

Yeah.

And how do we know it works?

Data indicates it works.

But the basic, basic, basic thing, no matter where you're at right now, I hope this episode was helping you.

I know a lot of things we're doing.

If you are right now stuck below 10k, but you should be focusing on what will work for you.

If you want our help to really look into your funnel, where you should be focusing, reach out to us.

Yeah, reach out to us.

Send us a DM in Instagram and just right scale and we'll have a chat about looking into your funnel.

What's working, what's not working?

Where should you be focusing?

But we want to give you one thing because the most crucial thing in your business in order for your business to move is making sure you have high conversion rates in your sales process.

Which means that we're going to have a workshop in January where we are going to give away the training on becoming a confident salesperson where you'll be coming in not needing to convince, not needing to push hard to sell.

But change your game, who you are as a salesperson, your script, action, handling so you will feel confident and be able to do conversions of 60 to 80%.

Because as an owner of your business, you should be lying between 60 and 80% conversion rate in your coaching business.

So we'll put in a link to come and join this workshop.

Become the best salespersons you'll ever be able to have.

And it's really a workshop.

It's not going to be a pitch festival.

It's going to be pure value and we're going to have a lot of fun.

Yes.

So come join us.

And if you've loved this episode, don't forget to like and subscribe.

Send it to a friend.

Why not?

And we'll meet you and see you again next Wednesday, Yeah.