Walmart slash the price of its Walmart plus subscription by half in just ahead of the holidays.

Now this is just coming out.

You only have a few days left, people to take advantage of this.

So make sure you look into this.

According to the Fashion Network, Walmart began offering its membership service Walmart plus at a 50% discount, now offering a one year Walmart plus membership for just $49, down from its regular $98 per year.

Chris, did this sharp discount make you want to run out and subscribe to Walmart Plus?

I think I know the answer, but I'd like to hear it from your mouth.

Yeah, I mean, I was joking.

We were joking with Vanessa Yates, SVP of Walmart plus at Grocery Shop.

They're like, maybe I need to sign up for Walmart Plus.

And so yes, it did, but unfortunately I sent you this article and the next thing I knew, I was getting a combination of emails and text messages from you with passwords and usernames for the Omni account created around this.

So 100%, yes, we're all in.

And, and as I think about where I'm going to try and go and do all my grocery shopping at the discount that they're offering and considering Walmart's very expanded product assortment, you know, via their marketplace, Walmart has just jumped squarely to the top of my holiday shopping list.

And 100% it has.

And I may even.

This is not going to surprise you at all.

Not going to surprise you at all, but I may even spring for some new kicks for myself via the StockX partnership that we're excited about as well.

Like how do we work in.

Chris, getting new shoes from StockX.

I swear this is a business expense, right?

Yes, right.

A subscription service from one of the largest retailers in the country.

Yes.

How do we sign off on this?

Yes.

Right.

I do need some new Jordans for my, for my, my keynotes in my panel moderations at Shop Talk and NRF and Grocery Shop and all that stuff.

So yeah, maybe.

Yeah, yeah, it' it's wardrobe, right?

Yeah.

But what do you think?

What do you think?

What's your take?

Well, obviously I, yeah, as soon as I read this, I was like, okay, well this is, there's no reason not to at this point and I think that we have to look at like this is not a new concept.

I mean, Target did this just a few months ago with their Target Circle program where they were offering 50% off for a year of Target Circle.

But the benefits.

But you don't get anything with Target Circle.

Like what do you get with Target Circle?

Exactly, right, exactly.

I mean you get the, you get shipping and like same day shipping and.

That kind of thing I guess.

But, but I think that the thing that's so compelling about the Walmart plus thing here is that there are even more discounts than I realize than what we've been reporting on for the last couple of years.

Like you know, delivery inside to your house.

You can still have that done if you want that to take place.

Benefits.

Not more discounts, more benefits, right?

Is that what you're saying?

More benefits, more benefits than I.

Then I guess I realized.

But like the, even like the discount stuff though too, like I, the gas discounts, like I didn't realize it was beyond.

It's not just Sam's Club, like fueling stations or Walmart fueling stations.

This is like you can put your zip code in and it's fueling stations no matter where you are in the world.

So there's that.

I didn't know that.

There's also, there's also travel discounts like you can get.

Like I had no idea that that was a component of this.

And then obviously insurance and all these other things that you get as a member of Walmart Plus.

So I think that that's really what is so compelling here.

And I'm, I cannot wait to see the numbers on this promo to see like how many subscribers you get in the, in the next couple of weeks because between that the discounts at Walmart and then like the marketplace stuff that you were talking about, there is just so, so much that you get with this membership.

Yeah.

It'll be crazy to see.

Yeah, yeah.

And I didn't think about this, but the comparison with Target's really interesting to me too because it's kind of a false dichotomy.

Yes, the price is kind of the same but, but, and really the only benefit you get with Target is like the instant couponing when you go through the checklane if you're a Circle member.

Right.

I mean that's, but you don't even.

Need to be a member for that.

Like you don't need to pay for a membership for that.

Like that's.

But then, but the reason I bring that up too is like Walmart's everyday low price.

So you've already got that beat, you know, by that.

So like it's just, it's a strict marketing play in a lot of ways.

So, so yeah, so it's just fascinating to me to watch the dynamics here.