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Hi there,

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it's Sue and thanks for joining me for Tips and Talk

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Day. These are bite-sized topics that I pull from community questions

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and things that I'm observing in the world of handmade small

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business. If you'd like to submit a topic,

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DM e over on Instagram at Gift Biz Unwrapped.

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Before we get started,

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I'm gonna share a secret with you.

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One of my superpowers is the ability to get an enormous

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number of tasks and projects done each and every week.

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I easily meet deadlines,

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rarely forget to do something,

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and know at the start of each day what needs priority,

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attention and action type A personality.

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Yes, and a follow through on the Kobe assessment,

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which should have given me the clue,

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but it wasn't until people started commenting to me that I

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realized not everyone naturally knows how to do this.

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It's the biggest single contributor to the growth I always see

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in my businesses without spending hours and hours working either.

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It's about focus and doing the right things efficiently.

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Prompted by all the questions on how I do this,

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I went about finding a way to help you perform at

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a higher level too.

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I analyzed my methods and formalized my process,

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which is one many of my coaching clients.

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Now, also follow.

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You can use it too.

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It's all part of a tool called the Inspired Daily Planner,

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made specifically for gifters,

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bakers, crafters,

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and makers.

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Make no mistake,

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this is not your ordinary planner.

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First off,

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it comes with a video explaining my productivity strategy and the

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physical planner isn't dated,

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so you can start using it the second it arrives at

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your doorstep,

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and that's not all included for each day is a motivational

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or business building tip and plenty of space to capture and

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book in time for to-dos scheduled appointments and all those ideas

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that are now getting lost.

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You can watch the video for free and then get your

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inspired daily planner@giftbizunwrapped.com

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slash inspired.

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One thing that I've never talked about before is that I'm

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not a great camera person.

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I'm not the one taking pictures on vacation or at family

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events, but luckily my husband is,

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back in the day,

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we had one of those super big,

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heavy V H S video cameras.

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Remember those that you would hold on your shoulder?

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Oh, gosh,

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and today,

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Michael still uses his professional Nikon with all the lenses.

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For me,

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it's just my iPhone.

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If even that,

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I swear we'd have few,

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if any pictures or videos of the kids when they were

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little. If it weren't for Michael,

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my personal photographer and videographer.

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I much prefer being in the moment,

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taking in what's right in front of me and enjoying the

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experience versus capturing it for later.

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I don't like being bothered with lighting or getting the perfectly

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angled shot instead of having the experience.

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I guess some people can do both at the same time,

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but that's not me.

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So when social media came around,

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it was not a natural fit.

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Even today,

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it's more of an effort than a joy to take photos,

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but I will admit,

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I appreciate having them later to reflect back on.

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Yet still,

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it's always a struggle between taking the pictures and engaging wholeheartedly

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in the events.

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What has never been a problem for me is having my

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picture taken.

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I don't shy away from a camera pointed my way,

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still shots or video,

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all fine with me.

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I'm a ham.

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I guess I can play it up for the camera as

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long as my hair is done and makeup is on.

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That is,

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but I've even relaxed on that a bit too over the

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years. This leads me to the topic of today and how

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it relates to your business photos.

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Let me start off by asking you this.

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What do you do when a camera points your way?

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Probably the same as most people do.

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You find yourself totally changing your behavior.

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It's like,

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okay, now you have to be on and you analyze and

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adjust so that you're captured in exactly the right way.

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In your mind,

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you might run through a checklist.

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Stand straight,

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turn your head to the best angle,

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tongue to the top of the mouth.

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Do you know that trick?

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Supposedly if you smile and press your tongue to the roof

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of your mouth,

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it pulls on your neck muscles so that they stay smooth

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and taut.

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If you look closely,

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you'll see people doing this and exaggerated a little bit,

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so it looks totally fake.

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But anyway,

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it is a trick,

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and while these tricks make for great photos that show your

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best self and ones that you don't shy away from or

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are embarrassed about,

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they're not the best ones for your business.

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What's natural for you to do when a camera is pointed

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your way may send some of your potential customers in the

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opposite direction?

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The irony is we have greater trust in those who are

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natural and don't put up a front regardless of the quality

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of the photo or video,

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they're seen as more credible because they aren't acting or staged.

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Now, before any of you starts sending me messages about this,

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yes, there are times when you may want a more formal

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photo like for headshots and such,

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but this type of posing doesn't serve you well when you're

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trying to communicate who you are in the day-to-day to attract

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business. So I am begging you to stop posing,

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let's say formal posing.

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When a camera points your way as an example,

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let's imagine a picture of you and your significant other on

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vacation. Which picture do you think would be more interesting?

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You two sitting at a table side by side,

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straight and rigid,

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just smiling right into the camera,

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or one where you're toasting each other or even holding up

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your glasses to the camera with natural expressions and moves that

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bring the viewer into the scene with you.

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That's what you're aiming for with the images you create for

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social media in emails and on your website.

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Natural images that get across your personality,

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which includes emotions and tells a story.

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Okay, easier said than done.

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Right? Here's an idea to help you the next time a

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camera points in your direction and you find yourself starting to

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stiffen up.

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This takes a little prep that we can do right now.

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I want you to think of three adjectives that define how

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you want people to talk about you and your products or

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business. Do you wanna be known as being sassy,

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a down home country girl,

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the professionally skilled creator?

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Do you wanna be seen as formal and proper or free

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spirit? What are your adjectives?

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My three adjectives specifically for gift biz unwrapped are informative,

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friendly, and helpful.

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Once you've got your adjectives,

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think of them.

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Every time you're in front of that camera,

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take your mind off posing and act in a manner that

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reflects the characteristics you've chosen.

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It will make your pictures more natural and send the message

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you're truly trying to convey so your audience can get to

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know you,

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fall in love with you and the products that you make.

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Plus it's way less stressful and much more fun.

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That's a wrap.

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I'm a get to the point kind of girl,

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and this is what you can expect from these quick midweek

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sessions. Now it's your turn.

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Go out and fulfill that dream of yours.

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Share your handmade products with us.

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We want them,

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and they bring us both so much happiness.