1 00:00:00,270 --> 00:00:03,960 Gift biz on wrapped episode 167. 2 00:00:04,280 --> 00:00:05,360 This is my profile, 3 00:00:05,360 --> 00:00:06,350 but it's about you. 4 00:00:06,380 --> 00:00:10,670 My prospect Attention gifters bakers, 5 00:00:10,670 --> 00:00:14,330 crafters, and makers pursuing your dream can be fun. 6 00:00:14,570 --> 00:00:18,020 Whether you have an established business or looking to start one. 7 00:00:18,020 --> 00:00:20,690 Now you are in the right place. 8 00:00:20,930 --> 00:00:23,300 This is gift to biz unwrapped, 9 00:00:23,510 --> 00:00:27,140 helping you turn your skill into a flourishing business. 10 00:00:27,410 --> 00:00:28,760 Join us for an episode, 11 00:00:28,760 --> 00:00:30,980 packed full of invaluable guidance, 12 00:00:31,130 --> 00:00:33,980 resources, and the support you need to grow. 13 00:00:33,980 --> 00:00:37,850 Your gift biz here is your host gift biz gal, 14 00:00:38,000 --> 00:00:39,200 Sue moon Heights. 15 00:00:40,910 --> 00:00:46,160 I am so thrilled to reintroduce you to Vivica Von Rosen. 16 00:00:46,460 --> 00:00:48,440 If this name sounds familiar to you, 17 00:00:48,500 --> 00:00:53,390 she was on the show back in August of 2016. 18 00:00:53,450 --> 00:00:54,710 So it's that long ago. 19 00:00:54,740 --> 00:00:56,480 I think so. 20 00:00:56,780 --> 00:00:58,340 And before I go any further, 21 00:00:58,340 --> 00:01:01,010 because we're such good friends and you're friends with my audience 22 00:01:01,010 --> 00:01:01,280 and all, 23 00:01:01,280 --> 00:01:02,330 I better introduce you. 24 00:01:02,330 --> 00:01:07,670 First Vivica Von Rosen is the co-founder of vinaigrette. 25 00:01:07,670 --> 00:01:10,640 So the largest provider of full spectrum, 26 00:01:10,640 --> 00:01:15,710 digital sales transformation solutions known as the LinkedIn expert. 27 00:01:15,770 --> 00:01:18,410 She's also the author of the bestselling book, 28 00:01:18,470 --> 00:01:19,730 LinkedIn marketing, 29 00:01:19,760 --> 00:01:20,870 an hour a day, 30 00:01:21,140 --> 00:01:25,550 and LinkedIn 101 ways to rock your personal brand. 31 00:01:25,790 --> 00:01:28,100 She's a regular contributor to Forbes, 32 00:01:28,400 --> 00:01:34,970 Inc entrepreneur selling power and the social media examiner Vivica. 33 00:01:35,000 --> 00:01:37,040 Thank you for coming and welcome to the show. 34 00:01:37,550 --> 00:01:39,020 Absolutely. My pleasure. 35 00:01:39,050 --> 00:01:39,650 Thank You. 36 00:01:40,040 --> 00:01:42,740 So you and I were together just a couple of weeks 37 00:01:42,740 --> 00:01:44,180 ago in Fort Collins, 38 00:01:44,180 --> 00:01:45,290 your hometown, 39 00:01:45,590 --> 00:01:48,830 and we were talking a little bit about some of the 40 00:01:48,830 --> 00:01:50,540 changes on LinkedIn. 41 00:01:50,540 --> 00:01:53,960 So I'm super excited to get into that because I'm thinking 42 00:01:53,990 --> 00:01:56,300 a lot of us haven't thought about LinkedIn. 43 00:01:56,300 --> 00:01:59,450 It hasn't really been on our radar very much lately, 44 00:01:59,570 --> 00:02:01,100 and I think it needs to be, 45 00:02:01,100 --> 00:02:02,480 so we're going to get into that, 46 00:02:02,480 --> 00:02:03,800 but beforehand, 47 00:02:03,980 --> 00:02:05,990 since the last time you were here, 48 00:02:05,990 --> 00:02:07,820 a lot has changed for you. 49 00:02:07,910 --> 00:02:10,190 You have formed a whole new company, 50 00:02:10,190 --> 00:02:12,020 so let's start there. 51 00:02:12,020 --> 00:02:13,340 What is this all about? 52 00:02:13,880 --> 00:02:17,300 Yeah. So in the desire to come together as opposed to 53 00:02:17,300 --> 00:02:20,540 work against five or four of my competitors and I, 54 00:02:20,570 --> 00:02:23,360 five of us decided to come together and kind of build 55 00:02:23,360 --> 00:02:26,000 this big social selling company, 56 00:02:26,120 --> 00:02:29,780 instead of always like going after the same deals and sometimes 57 00:02:29,780 --> 00:02:32,300 losing out to each other and sometimes losing out to other 58 00:02:32,300 --> 00:02:35,690 people and in order to kind of coalesce our brain trust, 59 00:02:35,720 --> 00:02:37,490 we got together and created Venn. 60 00:02:37,740 --> 00:02:39,110 So almost a year ago. 61 00:02:39,110 --> 00:02:40,100 Exactly. Actually, 62 00:02:40,580 --> 00:02:42,950 Oh, it's only a year a year. 63 00:02:43,010 --> 00:02:44,450 Yep. Wow. 64 00:02:44,690 --> 00:02:47,930 So that's really interesting because you don't often think of just 65 00:02:47,930 --> 00:02:50,270 merging together with a competitor. 66 00:02:50,450 --> 00:02:52,580 Everyone had to be pretty open to that option. 67 00:02:52,880 --> 00:02:57,410 Yeah. There were definitely some considerations when we first started talking 68 00:02:57,410 --> 00:02:58,130 about this, 69 00:02:58,340 --> 00:02:59,210 how it happened. 70 00:02:59,830 --> 00:03:01,570 We had all a bunch of us, 71 00:03:01,600 --> 00:03:03,340 not just the current partners, 72 00:03:03,340 --> 00:03:06,250 but a bunch of other LinkedIn experts and social selling experts 73 00:03:06,250 --> 00:03:09,880 had come together and thought about creating an online membership community 74 00:03:09,940 --> 00:03:11,260 on teaching and training on LinkedIn. 75 00:03:11,260 --> 00:03:13,180 But there was no one really who wanted to step up 76 00:03:13,180 --> 00:03:13,990 and take the helm, 77 00:03:13,990 --> 00:03:16,030 take the lead because we're all very busy in our own 78 00:03:16,030 --> 00:03:18,850 businesses. And when that fell apart a little bit, 79 00:03:18,940 --> 00:03:22,270 Mario Martinez who's now our CEO reached out to a few 80 00:03:22,270 --> 00:03:23,020 of us and said, 81 00:03:23,020 --> 00:03:25,000 Hey, what about creating a company together? 82 00:03:25,000 --> 00:03:28,060 And since we all knew each other and had literally been 83 00:03:28,060 --> 00:03:30,180 spending one hour a week for the past year, 84 00:03:30,190 --> 00:03:31,270 talking to each other, 85 00:03:31,480 --> 00:03:32,890 we had enough trust. 86 00:03:32,890 --> 00:03:36,910 I think built by that point to look into this possibility. 87 00:03:37,120 --> 00:03:39,010 It was a huge gut check too. 88 00:03:39,220 --> 00:03:41,110 I kept checking in to my intuition, 89 00:03:41,110 --> 00:03:42,010 like, is this the right move? 90 00:03:42,010 --> 00:03:45,520 Because I have done partnerships before and they've never worked. 91 00:03:46,990 --> 00:03:47,530 Oh really? 92 00:03:47,530 --> 00:03:49,420 So you were probably really skeptical, 93 00:03:49,720 --> 00:03:50,740 super skeptical. 94 00:03:50,830 --> 00:03:54,580 And it really is just all about the gut check and 95 00:03:54,580 --> 00:03:56,260 all about do the work, 96 00:03:56,260 --> 00:03:57,640 do the background work, 97 00:03:57,700 --> 00:03:58,600 hire a lawyer. 98 00:03:58,600 --> 00:04:00,370 If you need to look at the paperwork, 99 00:04:00,550 --> 00:04:03,310 but always trust your intuition 100%, 100 00:04:03,490 --> 00:04:05,170 even when my mind was going, 101 00:04:05,200 --> 00:04:06,370 Oh, I'm not so sure about this. 102 00:04:06,370 --> 00:04:08,320 My gut was just affirm. 103 00:04:08,320 --> 00:04:11,470 Yes. And even when some difficulties arose, 104 00:04:11,710 --> 00:04:13,330 every time I checked in on my gut, 105 00:04:13,360 --> 00:04:14,020 it was affirm. 106 00:04:14,020 --> 00:04:17,950 Yes. And so now I'm ever so grateful that we've moved 107 00:04:17,950 --> 00:04:19,690 forward because it's been great. 108 00:04:19,690 --> 00:04:20,290 It's been really, 109 00:04:20,290 --> 00:04:25,410 really, really good Intuition is really important because I think it's 110 00:04:25,410 --> 00:04:28,620 just the universe who is sending us signals that saying this 111 00:04:28,680 --> 00:04:30,900 isn't just the right thing for you, 112 00:04:30,930 --> 00:04:32,880 or it's not really what you're going to love to do 113 00:04:32,880 --> 00:04:33,750 in the end either. 114 00:04:34,140 --> 00:04:35,220 Yeah, exactly. 115 00:04:35,490 --> 00:04:38,100 It sounds To me like the whole, 116 00:04:38,100 --> 00:04:42,510 like what you've created with VIN Grasso is better than you 117 00:04:42,510 --> 00:04:44,250 all as individual parts. 118 00:04:44,250 --> 00:04:47,040 So do each of you bring something different to the table? 119 00:04:47,460 --> 00:04:48,390 It's interesting. 120 00:04:48,390 --> 00:04:49,260 Yes, of course. 121 00:04:49,260 --> 00:04:52,530 All of us bring something a little bit different where really 122 00:04:52,530 --> 00:04:54,240 the alignment between sales and marketing. 123 00:04:54,240 --> 00:04:58,140 And so we've got a marketing division of which Bernie Borgias 124 00:04:58,140 --> 00:05:00,840 is kind of head while he's our chief marketing officer. 125 00:05:01,080 --> 00:05:03,600 And then I play a little bit into that arena too, 126 00:05:03,600 --> 00:05:05,730 with all the personal branding that I do and all the 127 00:05:05,730 --> 00:05:06,570 speaking that I do. 128 00:05:06,570 --> 00:05:09,570 So I'm the chief visibility officer mainly they couldn't find another 129 00:05:09,570 --> 00:05:10,560 chief position for me. 130 00:05:10,560 --> 00:05:11,460 So visibility. 131 00:05:11,460 --> 00:05:12,030 That sounds good. 132 00:05:12,240 --> 00:05:14,700 So Bernie and I are kind of the marketing side of 133 00:05:14,700 --> 00:05:17,190 things. And then I cross over into the sales side of 134 00:05:17,190 --> 00:05:19,920 things where we have Mario Martinez. 135 00:05:19,980 --> 00:05:20,970 Who's our CEO, 136 00:05:21,000 --> 00:05:21,480 Kurt Schaefer, 137 00:05:21,480 --> 00:05:24,060 who's our chief sales officer and then Brynne Tillman. 138 00:05:24,060 --> 00:05:25,590 Who's our chief learning officer. 139 00:05:25,830 --> 00:05:29,790 And so it's been really great because Mario and Kurt are 140 00:05:29,850 --> 00:05:31,260 just expert sales men. 141 00:05:31,500 --> 00:05:33,450 And I've learned a lot from them. 142 00:05:33,720 --> 00:05:37,740 I have played much more in the entrepreneurial space and then 143 00:05:37,740 --> 00:05:42,450 Brenda's a good crossover between entrepreneurial and B2B enterprise size company. 144 00:05:42,450 --> 00:05:46,560 So we really kind of can cover all different aspects from 145 00:05:46,560 --> 00:05:47,850 B2C to B2B, 146 00:05:47,880 --> 00:05:53,130 from entrepreneur solo preneur up to 500 person sales team. 147 00:05:53,130 --> 00:05:56,370 So it's really exciting to be able to do that where 148 00:05:56,370 --> 00:05:59,720 I, I really wouldn't have been as confident in that offer 149 00:05:59,720 --> 00:06:01,160 back 18 months ago. 150 00:06:01,690 --> 00:06:03,910 Interesting. So in your intro, 151 00:06:03,970 --> 00:06:06,280 what we say is full spectrum, 152 00:06:06,310 --> 00:06:08,890 digital sales transformation solutions. 153 00:06:09,160 --> 00:06:10,570 Yes, exactly. 154 00:06:10,690 --> 00:06:11,530 What does that mean? 155 00:06:13,660 --> 00:06:16,330 This is another reason why we all came together. 156 00:06:16,330 --> 00:06:16,690 I mean, 157 00:06:16,690 --> 00:06:21,790 certainly Brynn and myself were very much in the LinkedIn expertise 158 00:06:21,790 --> 00:06:23,200 realm as we still are. 159 00:06:23,440 --> 00:06:26,890 But the fact is LinkedIn training is a little bit limited. 160 00:06:27,100 --> 00:06:28,480 And so then we're like, 161 00:06:28,480 --> 00:06:31,420 okay, we're LinkedIn and social selling experts, 162 00:06:31,660 --> 00:06:34,720 but social selling is still a little bit limited and people 163 00:06:34,720 --> 00:06:36,610 don't understand how it applies. 164 00:06:36,610 --> 00:06:39,790 And certainly sales teams think social selling is still more of 165 00:06:39,790 --> 00:06:41,080 a marketing function, 166 00:06:41,080 --> 00:06:43,360 but of course it is about the alignment between sales and 167 00:06:43,360 --> 00:06:47,170 marketing. So it was digital sales transformation allows us to pull 168 00:06:47,170 --> 00:06:52,750 in all the different aspects of being in the digital realm 169 00:06:53,050 --> 00:06:58,000 and being able to create these inbound engagements as well as 170 00:06:58,030 --> 00:07:01,120 more old-school outbound engagement, 171 00:07:01,300 --> 00:07:05,380 pulling in tools like LinkedIn and Twitter and social video. 172 00:07:05,590 --> 00:07:07,120 And I guess to some extent, 173 00:07:07,120 --> 00:07:08,860 although we haven't played a lot in this arena, 174 00:07:08,890 --> 00:07:12,880 Facebook and Instagram and blogging and content for sales. 175 00:07:12,880 --> 00:07:17,320 So it really pulls and wraps it all together into this 176 00:07:17,320 --> 00:07:18,490 really lovely offer. 177 00:07:18,670 --> 00:07:21,070 So digital sales transformation is about all that. 178 00:07:21,070 --> 00:07:26,710 It's about the whole ecosphere of digital sales strategies and abilities 179 00:07:26,710 --> 00:07:30,010 and marketing and everything that comes with that. 180 00:07:30,310 --> 00:07:35,380 Right. I'm glad you clarify it because when social media overall, 181 00:07:35,380 --> 00:07:38,920 all the different platforms started becoming popular. 182 00:07:39,010 --> 00:07:39,730 Gosh, I don't know. 183 00:07:39,730 --> 00:07:40,710 Was it 10 years ago? 184 00:07:40,750 --> 00:07:41,470 12. I mean, 185 00:07:41,470 --> 00:07:43,420 I don't know exactly when anymore, 186 00:07:43,930 --> 00:07:45,640 but I think a lot of people felt like, 187 00:07:45,670 --> 00:07:49,480 okay, that replaces everything else we've always done, 188 00:07:49,600 --> 00:07:52,480 right? This is now the single solution. 189 00:07:52,510 --> 00:07:54,220 So I'm not going to go networking anymore. 190 00:07:54,220 --> 00:07:55,750 I'm not going to do print anymore. 191 00:07:56,020 --> 00:07:58,450 Maybe I don't have to sell the way we used to 192 00:07:58,450 --> 00:08:03,100 anymore. Facebook is the solution or each individual platform is the 193 00:08:03,160 --> 00:08:04,390 solution, right? 194 00:08:04,780 --> 00:08:08,590 Sometimes we still are going that direction today. 195 00:08:08,770 --> 00:08:09,940 If we're on social media, 196 00:08:09,940 --> 00:08:11,170 why aren't sales just calming? 197 00:08:11,200 --> 00:08:14,320 Oh, well that means social media doesn't work when really it's 198 00:08:14,320 --> 00:08:16,570 just one part of the whole package. 199 00:08:16,930 --> 00:08:18,490 Indeed. It's not saying. 200 00:08:18,490 --> 00:08:20,740 And I think this is where I'm learning a lot from 201 00:08:20,740 --> 00:08:22,390 Kurt and Mario and Brin. 202 00:08:22,630 --> 00:08:24,430 It's not saying listen, 203 00:08:24,430 --> 00:08:26,260 sales guys or entrepreneurs, 204 00:08:26,260 --> 00:08:26,740 but listen, 205 00:08:26,760 --> 00:08:28,000 sales guys and gals, 206 00:08:28,210 --> 00:08:29,980 forget everything you've ever known. 207 00:08:29,980 --> 00:08:31,480 We're going to teach you a new way. 208 00:08:31,480 --> 00:08:32,440 It's yes. 209 00:08:32,440 --> 00:08:35,860 Bring everything you've ever known about networking, 210 00:08:35,860 --> 00:08:37,630 about building relationships, 211 00:08:37,660 --> 00:08:42,490 about becoming the trusted advisor about finding those coaches within your 212 00:08:42,490 --> 00:08:45,910 name, to count all of those things that are so key 213 00:08:45,910 --> 00:08:47,920 to sales about your CRM system, 214 00:08:47,950 --> 00:08:50,230 all those things that are so key sales and going, 215 00:08:50,230 --> 00:08:54,130 okay, let's take all of that skill set and let's wrap 216 00:08:54,130 --> 00:08:56,190 it into these new platforms, 217 00:08:56,220 --> 00:09:00,120 which will simply make your job easier if you use them 218 00:09:00,120 --> 00:09:00,630 the right way, 219 00:09:00,630 --> 00:09:03,450 right? It'll make it so much easier for you to warm 220 00:09:03,450 --> 00:09:04,650 up those relationships, 221 00:09:04,650 --> 00:09:05,910 to stay top of mind, 222 00:09:05,910 --> 00:09:09,810 to position yourself as an expert and a trusted advisor within 223 00:09:09,810 --> 00:09:13,320 your industry or within your company to give you another option. 224 00:09:13,320 --> 00:09:18,690 Other than the use sales car type pressury salesy stuff, 225 00:09:18,690 --> 00:09:20,250 where it all comes down to price, 226 00:09:20,280 --> 00:09:21,060 not value. 227 00:09:21,060 --> 00:09:25,260 So that's where I think having these new partners has made 228 00:09:25,260 --> 00:09:29,400 it easier for me to give the value proposition as opposed 229 00:09:29,400 --> 00:09:31,080 to just competing. 230 00:09:31,080 --> 00:09:32,880 And it coming down to price. 231 00:09:32,910 --> 00:09:34,220 When the goal Still the same, 232 00:09:34,310 --> 00:09:36,950 whether you are getting your business, 233 00:09:36,950 --> 00:09:39,620 just the word about your business out into the world for 234 00:09:39,620 --> 00:09:40,520 the first time, 235 00:09:40,520 --> 00:09:43,070 or whether you're already developed business, 236 00:09:43,070 --> 00:09:44,240 but you have more product. 237 00:09:44,240 --> 00:09:45,770 And now you're looking at scaling. 238 00:09:46,010 --> 00:09:47,720 So everything else is just a tool. 239 00:09:47,720 --> 00:09:50,120 It's a way to get to your ultimate goal. 240 00:09:50,390 --> 00:09:51,290 That's exactly right. 241 00:09:51,380 --> 00:09:53,030 These are just tools that we're giving you. 242 00:09:53,030 --> 00:09:55,520 And that's really about mindset, 243 00:09:55,580 --> 00:09:56,750 skill set, 244 00:09:56,760 --> 00:09:57,620 tool set, 245 00:09:57,620 --> 00:09:59,900 and then aligning at all between sales and marketing. 246 00:09:59,900 --> 00:10:01,910 That's literally Mission statement. 247 00:10:02,180 --> 00:10:03,230 And I shared with you, 248 00:10:03,230 --> 00:10:05,570 and I want to share with the audience here too, 249 00:10:05,600 --> 00:10:10,370 something interesting that happened with somebody who's part of my membership 250 00:10:10,370 --> 00:10:12,050 group maker's MBA. 251 00:10:12,380 --> 00:10:13,280 And that was, 252 00:10:13,280 --> 00:10:17,960 she was combining different platforms together to reach her goal. 253 00:10:17,990 --> 00:10:20,330 And I'm just going to make this comment because it brings 254 00:10:20,330 --> 00:10:22,130 us nicely into LinkedIn, 255 00:10:22,130 --> 00:10:24,140 which is really what I want to focus on. 256 00:10:24,320 --> 00:10:24,770 Cause you know, 257 00:10:24,770 --> 00:10:27,440 Vivica, the people that we're working with are creators. 258 00:10:27,470 --> 00:10:30,380 They make something and they're getting their art out into the 259 00:10:30,380 --> 00:10:33,770 world. They want to share the beauty of what they create 260 00:10:33,800 --> 00:10:35,750 with other people in their business. 261 00:10:35,750 --> 00:10:37,130 Right? So they're monetizing. 262 00:10:37,310 --> 00:10:38,210 Yeah, of course, 263 00:10:38,240 --> 00:10:40,970 exactly. So based on the product, 264 00:10:40,970 --> 00:10:43,190 cause this isn't right for all products, 265 00:10:43,190 --> 00:10:46,910 but based on this particular person's product, 266 00:10:46,970 --> 00:10:50,600 she was interested in getting into corporate business. 267 00:10:50,840 --> 00:10:52,730 And so interestingly enough, 268 00:10:52,730 --> 00:10:53,990 I was so proud of her. 269 00:10:53,990 --> 00:11:01,100 She identified on Instagram that there was a new position filled 270 00:11:01,160 --> 00:11:03,230 in one of her target corporate accounts. 271 00:11:03,230 --> 00:11:04,280 So this was a prospect, 272 00:11:04,280 --> 00:11:05,240 a corporate prospect, 273 00:11:05,420 --> 00:11:08,300 right. She found that out on Instagram. 274 00:11:08,420 --> 00:11:11,570 And then she transitioned that over and said, 275 00:11:11,690 --> 00:11:15,080 I wonder what else I can learn about this person now 276 00:11:15,080 --> 00:11:16,010 that I know their name, 277 00:11:16,070 --> 00:11:18,590 let me check their LinkedIn profile. 278 00:11:19,010 --> 00:11:19,790 Well, wouldn't, 279 00:11:19,790 --> 00:11:20,270 you know, 280 00:11:20,540 --> 00:11:23,210 she looks her up on LinkedIn gets a lot of background 281 00:11:23,210 --> 00:11:25,610 information, asks her to connect. 282 00:11:25,820 --> 00:11:27,680 This is the LinkedIn that we know already. 283 00:11:27,680 --> 00:11:28,490 Right, right. 284 00:11:28,490 --> 00:11:31,970 Exactly. Asked her to Connect she accepts, 285 00:11:32,270 --> 00:11:33,770 cut the story to the end. 286 00:11:33,800 --> 00:11:37,070 Now they have a meeting and she's going to get to 287 00:11:37,130 --> 00:11:41,060 start establishing a relationship with her and potentially down the road, 288 00:11:41,060 --> 00:11:43,520 be able to land that corporate account. 289 00:11:43,670 --> 00:11:46,790 All of these are tools and you piece them together based 290 00:11:46,790 --> 00:11:47,660 on what your need is, 291 00:11:47,660 --> 00:11:49,490 what your goal is Exactly. 292 00:11:49,490 --> 00:11:52,370 Right. And so a lot of people listening to this podcast 293 00:11:52,370 --> 00:11:55,360 and a lot of people in your community are probably like, 294 00:11:55,360 --> 00:11:57,130 well, LinkedIn is just B to B, 295 00:11:57,520 --> 00:12:00,520 but just like your member is she I'm assuming she, 296 00:12:02,200 --> 00:12:05,230 she saw the possibility in the B2B world. 297 00:12:05,230 --> 00:12:10,420 And so that's LinkedIn is more of a B2B platform than 298 00:12:10,420 --> 00:12:11,980 say Instagram or Facebook. 299 00:12:12,160 --> 00:12:13,480 But like you said, 300 00:12:13,510 --> 00:12:16,960 use all the tools at hand because you can still make 301 00:12:16,960 --> 00:12:18,610 those strategic relationships. 302 00:12:18,610 --> 00:12:20,380 You can still find partners. 303 00:12:20,380 --> 00:12:22,240 You can still find vendors. 304 00:12:22,240 --> 00:12:25,960 There's still a huge opportunity on LinkedIn for you. 305 00:12:26,050 --> 00:12:29,590 Even if you are heavily engaged in the B to C 306 00:12:29,620 --> 00:12:31,000 world. Yeah. 307 00:12:31,380 --> 00:12:33,780 It starts out with LinkedIn as people, 308 00:12:33,810 --> 00:12:35,190 right. You're entering your account. 309 00:12:35,220 --> 00:12:37,770 You're sharing who you are as a person. 310 00:12:38,010 --> 00:12:40,140 And I think it did start out totally focused. 311 00:12:40,140 --> 00:12:41,100 More corporate. 312 00:12:41,790 --> 00:12:42,240 Oh sure. 313 00:12:42,240 --> 00:12:43,920 And honestly, 314 00:12:43,950 --> 00:12:44,580 which of course, 315 00:12:44,580 --> 00:12:46,200 it's so much more than that now. 316 00:12:46,290 --> 00:12:48,360 Well, and we're going to get into that and yeah, 317 00:12:48,750 --> 00:12:51,690 that's Good stuff because I want to learn about this too, 318 00:12:51,690 --> 00:12:52,380 as we're talking, 319 00:12:52,380 --> 00:12:53,850 but I think it's person to person. 320 00:12:53,850 --> 00:12:56,850 So what I had just shared was a good example of 321 00:12:56,880 --> 00:12:57,990 the transition, 322 00:12:58,020 --> 00:12:59,730 the platforms making. 323 00:12:59,760 --> 00:13:01,020 And I know that there's so, 324 00:13:01,020 --> 00:13:01,860 so much more, 325 00:13:02,040 --> 00:13:03,450 let's dive into that. 326 00:13:03,480 --> 00:13:06,840 Let's talk about how the platforms changed. 327 00:13:06,840 --> 00:13:08,760 And I think maybe we should start. 328 00:13:08,820 --> 00:13:11,190 I have told you how much I love your newsletters. 329 00:13:11,220 --> 00:13:14,880 And I know now that the visual, 330 00:13:14,880 --> 00:13:17,250 like if we haven't gone and looked at our account for 331 00:13:17,250 --> 00:13:19,980 awhile, there are some things we need to fix up there. 332 00:13:19,980 --> 00:13:20,910 Right? Yeah. 333 00:13:20,910 --> 00:13:22,290 LinkedIn has again, 334 00:13:22,320 --> 00:13:24,270 but this time they didn't do it right before I released 335 00:13:24,270 --> 00:13:25,020 the latest book. 336 00:13:25,020 --> 00:13:25,590 So thank you, 337 00:13:25,590 --> 00:13:26,760 LinkedIn. Of course, 338 00:13:28,530 --> 00:13:31,920 LinkedIn is making another big change to it's user in our 339 00:13:31,920 --> 00:13:34,650 face. And as far as the look of the profile is 340 00:13:34,650 --> 00:13:38,100 concerned. So what's happened is the above the fold. 341 00:13:38,100 --> 00:13:40,620 And right now it's only really the above the fold area, 342 00:13:40,620 --> 00:13:43,650 but the background image has changed a little bit. 343 00:13:43,710 --> 00:13:45,240 The top of the fold, 344 00:13:45,240 --> 00:13:48,360 where your header is and your experience and your contact info, 345 00:13:48,360 --> 00:13:50,250 all of that has shifted a little bit. 346 00:13:50,520 --> 00:13:53,520 And what I like about that is the old user interface, 347 00:13:53,520 --> 00:13:53,970 which by the way, 348 00:13:53,970 --> 00:13:56,430 I still have it's you in the middle, 349 00:13:56,430 --> 00:13:58,350 it's your information in the middle? 350 00:13:58,590 --> 00:14:00,630 I think on a subconscious level, 351 00:14:00,690 --> 00:14:03,420 it makes people think like my LinkedIn profile is all about 352 00:14:03,420 --> 00:14:06,600 me. What I like about the new profile is your image 353 00:14:06,600 --> 00:14:07,530 and your contact, 354 00:14:07,560 --> 00:14:10,290 your photo and your professional headline. 355 00:14:10,290 --> 00:14:12,930 And then your contact information is no longer centered. 356 00:14:12,930 --> 00:14:14,400 It's off to the left a little bit. 357 00:14:14,580 --> 00:14:15,510 So that, 358 00:14:15,660 --> 00:14:16,980 I mean on a subconscious level, 359 00:14:16,980 --> 00:14:17,910 I think it's like, 360 00:14:17,940 --> 00:14:18,600 okay, wait, 361 00:14:18,630 --> 00:14:19,710 this is my profile, 362 00:14:19,710 --> 00:14:20,700 but it's about you, 363 00:14:20,730 --> 00:14:23,670 my prospect and how can I help you at what can 364 00:14:23,670 --> 00:14:24,510 I do for you? 365 00:14:24,510 --> 00:14:27,300 So it's less centered on me and more on you, 366 00:14:27,390 --> 00:14:30,120 which I don't know if that was LinkedIn's intent or not. 367 00:14:30,150 --> 00:14:33,600 That's what I like to think because of course your LinkedIn 368 00:14:33,600 --> 00:14:37,800 profile absolutely needs to be your personal brand and you absolutely 369 00:14:37,800 --> 00:14:42,210 want to pull in your company's branding into that personal brand. 370 00:14:42,480 --> 00:14:44,280 And that helps to build credibility. 371 00:14:44,340 --> 00:14:46,080 But in the end, 372 00:14:46,410 --> 00:14:50,970 your LinkedIn profile is there to let your prospects know what 373 00:14:51,110 --> 00:14:52,280 can do for them, 374 00:14:52,490 --> 00:14:54,710 unless you're actually looking for a job and then ignore what 375 00:14:54,710 --> 00:14:55,430 I'm saying right now. 376 00:14:55,550 --> 00:14:56,900 But unless you're looking for a job, 377 00:14:56,930 --> 00:14:58,610 why would you have your LinkedIn profile, 378 00:14:58,610 --> 00:14:59,870 be your resume? 379 00:15:00,080 --> 00:15:03,170 Why wouldn't you focus on your prospects, 380 00:15:03,170 --> 00:15:06,130 your buyer persona and what their needs are. 381 00:15:06,150 --> 00:15:07,160 And one of my partners, 382 00:15:07,160 --> 00:15:07,760 Brynne Tillman, 383 00:15:07,760 --> 00:15:08,240 she says, 384 00:15:08,240 --> 00:15:11,870 you need to switch your LinkedIn profile from a resume to 385 00:15:11,870 --> 00:15:12,890 a resource. 386 00:15:13,310 --> 00:15:14,510 This is a difference, 387 00:15:14,750 --> 00:15:15,470 right? Yeah. 388 00:15:15,470 --> 00:15:16,430 It's huge. 389 00:15:16,610 --> 00:15:17,300 Because when we, 390 00:15:17,380 --> 00:15:18,670 I first started with LinkedIn, 391 00:15:18,670 --> 00:15:21,220 it was all about job searching. 392 00:15:21,460 --> 00:15:22,360 Exactly, Exactly. 393 00:15:22,630 --> 00:15:23,380 And yes, 394 00:15:23,380 --> 00:15:25,480 if you're looking for a job which most of the people 395 00:15:25,480 --> 00:15:27,700 listening to this podcast probably are not, 396 00:15:27,730 --> 00:15:29,530 then sure you can leave it as a resume. 397 00:15:29,810 --> 00:15:33,640 Now having said that you still need to focus on your 398 00:15:33,640 --> 00:15:35,240 potential employers. 399 00:15:35,240 --> 00:15:37,210 So you still want to make it more about what you 400 00:15:37,210 --> 00:15:37,900 can do for them, 401 00:15:37,900 --> 00:15:40,960 as opposed to just a pure resume on what you want 402 00:15:40,960 --> 00:15:41,590 to achieve. 403 00:15:41,800 --> 00:15:44,500 But most definitely for the creators, 404 00:15:44,500 --> 00:15:45,850 listening to this podcast, 405 00:15:45,880 --> 00:15:49,780 we most definitely want to focus on what are the people 406 00:15:49,780 --> 00:15:51,070 who are going into business with you, 407 00:15:51,070 --> 00:15:52,660 whether they're consumer, 408 00:15:52,720 --> 00:15:54,220 a strategic partner, 409 00:15:54,280 --> 00:15:55,090 a vendor, 410 00:15:55,300 --> 00:15:57,550 what are they going to get out of this relationship with 411 00:15:57,550 --> 00:15:59,650 you? How is dealing with you? 412 00:15:59,650 --> 00:16:02,620 How has engaging with you going to make their life better? 413 00:16:02,860 --> 00:16:05,830 And if you can use your headline to reflect that, 414 00:16:05,830 --> 00:16:08,170 if you can use your summary section to reflect that if 415 00:16:08,170 --> 00:16:11,470 you can use your media to reflect that, 416 00:16:11,500 --> 00:16:14,320 then you've got a lot better chance that you're going to 417 00:16:14,320 --> 00:16:20,740 convert that connection into an actual conversation and potentially into a 418 00:16:20,740 --> 00:16:22,060 new customer or a client. 419 00:16:22,630 --> 00:16:25,120 Absolutely. And something that comes to mind to me too, 420 00:16:25,180 --> 00:16:28,570 again, to relate it back to our audience is if you 421 00:16:28,630 --> 00:16:29,290 say to yourself, 422 00:16:29,320 --> 00:16:32,140 I'm not really looking for corporate business. 423 00:16:32,230 --> 00:16:34,090 And I get the fact that maybe a customer or a 424 00:16:34,090 --> 00:16:36,730 customer would probably more go to my Facebook page. 425 00:16:36,910 --> 00:16:40,930 However, if you are someone who's looking at wholesale, 426 00:16:40,960 --> 00:16:45,430 then wholesalers would potentially come to your account because they want 427 00:16:45,430 --> 00:16:47,260 to know more about that soap you make. 428 00:16:47,680 --> 00:16:48,850 Yeah, exactly. 429 00:16:49,060 --> 00:16:51,910 Yeah. And so when You're talking then the benefits Vivica, 430 00:16:51,940 --> 00:16:52,570 it's like, 431 00:16:52,600 --> 00:16:54,640 okay, why are your soaps? 432 00:16:54,640 --> 00:16:55,510 We'll just go with that. 433 00:16:55,510 --> 00:16:56,350 As an example, 434 00:16:56,830 --> 00:16:58,090 better than others, 435 00:16:58,090 --> 00:16:59,290 they could be choosing, 436 00:16:59,500 --> 00:17:01,360 what is it that you do as a business that you 437 00:17:01,360 --> 00:17:03,610 provide as a business that's different. 438 00:17:03,820 --> 00:17:07,000 So those then I think you're saying would be the things 439 00:17:07,000 --> 00:17:08,770 that you would put front and center. 440 00:17:09,130 --> 00:17:11,110 Yes, exactly what makes you different. 441 00:17:11,320 --> 00:17:13,480 And then the other thing is a lot of folks in 442 00:17:13,480 --> 00:17:17,410 your community probably do attend a fair amount of trade shows 443 00:17:17,410 --> 00:17:19,090 and conferences and things like that. 444 00:17:19,330 --> 00:17:23,110 And so you also have a real opportunity to create this 445 00:17:23,110 --> 00:17:23,890 kind of helpful, 446 00:17:23,890 --> 00:17:28,120 useful profile that increases positive sentiment so that when you reach 447 00:17:28,120 --> 00:17:30,520 out to maybe you find out someone's, 448 00:17:30,550 --> 00:17:31,510 which we can talk about, 449 00:17:31,540 --> 00:17:32,830 there's a new feature on this, 450 00:17:32,830 --> 00:17:33,790 which is actually really cool. 451 00:17:33,970 --> 00:17:36,460 Maybe you find out who's going to be at that trade 452 00:17:36,460 --> 00:17:37,630 show with you other vendors. 453 00:17:37,630 --> 00:17:38,050 And you're like, 454 00:17:38,080 --> 00:17:38,620 you know what, 455 00:17:38,620 --> 00:17:42,640 let's talk about how we can create maybe a business together, 456 00:17:42,640 --> 00:17:43,960 how we can help each other out. 457 00:17:43,960 --> 00:17:47,440 And so you can actually use LinkedIn to book a meeting 458 00:17:47,440 --> 00:17:50,190 with someone at a conference that you're both going to be 459 00:17:50,190 --> 00:17:51,060 at anyway, 460 00:17:51,570 --> 00:17:54,270 Is that the feature that you were referring to? 461 00:17:54,440 --> 00:17:56,540 Shall we get to it now so we can get, 462 00:17:56,540 --> 00:17:58,460 yeah. So that would be pre-conference. 463 00:17:58,460 --> 00:18:01,310 So that would be actually somehow finding out who's going to 464 00:18:01,310 --> 00:18:02,270 be at that conference, 465 00:18:02,270 --> 00:18:03,470 who the other vendors are, 466 00:18:03,470 --> 00:18:04,640 who the participants are, 467 00:18:04,640 --> 00:18:07,100 if there's a list or if you can kind of figure 468 00:18:07,100 --> 00:18:09,680 it out from looking at the website and that would be 469 00:18:09,680 --> 00:18:11,660 actively inviting those people to connect in, 470 00:18:11,660 --> 00:18:15,110 then sending a calendar or some potential times that you all 471 00:18:15,110 --> 00:18:15,650 could meet, 472 00:18:15,860 --> 00:18:16,280 but no, 473 00:18:16,280 --> 00:18:18,650 the newest feature is called find nearby. 474 00:18:18,890 --> 00:18:22,040 And it does exactly that when you're at a conference, 475 00:18:22,040 --> 00:18:23,390 you turn on your mobile app. 476 00:18:23,420 --> 00:18:25,580 So this is only available in mobile right now, 477 00:18:25,580 --> 00:18:26,270 which makes sense. 478 00:18:26,300 --> 00:18:27,890 And you go to your network, 479 00:18:28,100 --> 00:18:28,610 there's a little, 480 00:18:28,610 --> 00:18:29,840 it's kind of in the top, 481 00:18:29,840 --> 00:18:30,380 in the middle. 482 00:18:30,380 --> 00:18:32,300 There's a little thing that says find nearby and you can 483 00:18:32,300 --> 00:18:34,490 turn it on and you can turn it on just to 484 00:18:34,490 --> 00:18:36,650 be on nine to five every day of the week. 485 00:18:36,650 --> 00:18:38,690 You can turn it on to be just on that day. 486 00:18:38,690 --> 00:18:40,160 You could turn it on to be on for the next 487 00:18:40,160 --> 00:18:40,610 three days. 488 00:18:40,610 --> 00:18:43,370 So LinkedIn really developed this feature, 489 00:18:43,400 --> 00:18:46,040 I think with conferences and trade shows in mind. 490 00:18:46,220 --> 00:18:48,800 But what it does is it's a beacon technology. 491 00:18:48,800 --> 00:18:52,910 So it uses Bluetooth and wifi and location services and all 492 00:18:52,910 --> 00:18:55,070 of that stuff that happens on your mobile phone. 493 00:18:55,490 --> 00:18:57,680 And it'll actually reach out and look around and see who 494 00:18:57,680 --> 00:19:00,710 else has that feature turned on and then say, 495 00:19:00,740 --> 00:19:02,690 Hey, Michelle is nearby. 496 00:19:02,960 --> 00:19:05,780 And so now you've got a real opportunity to reach out 497 00:19:05,780 --> 00:19:06,890 to Michelle and say, 498 00:19:06,890 --> 00:19:10,910 Hey, LinkedIn told me that you're nearby hashtag creepy cool technology. 499 00:19:10,940 --> 00:19:12,110 But I see that we have a long, 500 00:19:12,110 --> 00:19:13,310 common, do you want to meet for coffee? 501 00:19:13,520 --> 00:19:15,650 Someone I did a video on this and someone said, 502 00:19:15,650 --> 00:19:17,030 so it's like Tinder for LinkedIn. 503 00:19:17,030 --> 00:19:17,420 And I'm like, 504 00:19:17,450 --> 00:19:20,390 yeah, but without the like creepy dating context, 505 00:19:24,200 --> 00:19:24,920 swipe, right. 506 00:19:24,920 --> 00:19:25,580 Swipe left, 507 00:19:25,940 --> 00:19:26,750 Honestly. I mean, 508 00:19:26,750 --> 00:19:28,760 it's a really great option, 509 00:19:28,820 --> 00:19:29,570 both of these, 510 00:19:29,600 --> 00:19:32,360 the booking and the find nearby, 511 00:19:32,390 --> 00:19:34,340 because if you're able to connect, 512 00:19:34,340 --> 00:19:34,550 I mean, 513 00:19:34,550 --> 00:19:37,010 how often is it that you get in the same environment 514 00:19:37,010 --> 00:19:38,840 with some of these people that you really you're, 515 00:19:38,840 --> 00:19:40,040 maybe not at the point, 516 00:19:40,040 --> 00:19:41,540 you just want to meet them at first. 517 00:19:41,540 --> 00:19:42,860 Right? And so it's just a, 518 00:19:42,890 --> 00:19:43,880 Hey, I've been thinking, 519 00:19:43,940 --> 00:19:46,220 love your business would love to just come say hi, 520 00:19:46,280 --> 00:19:46,970 shake your hand, 521 00:19:46,970 --> 00:19:48,710 introduce myself period. 522 00:19:48,980 --> 00:19:52,400 That could then lead to a up conversation later. 523 00:19:52,940 --> 00:19:54,170 Exactly. I mean, 524 00:19:54,170 --> 00:19:55,430 what it all comes down to. 525 00:19:55,430 --> 00:19:56,420 And it's so interesting. 526 00:19:56,420 --> 00:19:58,760 And I think we could speak at least for another hour 527 00:19:58,760 --> 00:19:59,690 on this topic, 528 00:19:59,720 --> 00:20:03,020 but here we are using all of these social media tools 529 00:20:03,020 --> 00:20:04,460 that make us more connected. 530 00:20:05,240 --> 00:20:08,240 And yet we're not doing very well at actually having real 531 00:20:08,240 --> 00:20:11,300 human to human or face to face relationships. 532 00:20:11,540 --> 00:20:14,240 And so I think this is LinkedIn's way of saying, 533 00:20:14,240 --> 00:20:17,390 okay, it's great that you've got this huge network. 534 00:20:17,840 --> 00:20:20,930 Now how about making some real friends? 535 00:20:21,470 --> 00:20:24,860 Right. I'm thinking to myself that this is an opportunity because 536 00:20:24,860 --> 00:20:27,560 so many people aren't using LinkedIn in this way, 537 00:20:27,560 --> 00:20:28,790 that if you were, 538 00:20:28,910 --> 00:20:29,780 you would stand out, 539 00:20:30,400 --> 00:20:31,100 Really stand out. 540 00:20:31,100 --> 00:20:32,330 Now of course, 541 00:20:32,360 --> 00:20:33,560 thank you for bringing that up. 542 00:20:33,590 --> 00:20:35,690 It's a relatively new feature. 543 00:20:35,900 --> 00:20:38,090 Most people still don't know about it. 544 00:20:38,330 --> 00:20:41,240 And so it's not actually going to work very well until 545 00:20:41,240 --> 00:20:43,370 people even know it's there and go home. 546 00:20:43,370 --> 00:20:44,360 What does this button do? 547 00:20:45,140 --> 00:20:45,590 You know, 548 00:20:45,590 --> 00:20:46,430 turn it on. 549 00:20:47,170 --> 00:20:48,460 It's not going to work for me. 550 00:20:48,490 --> 00:20:51,520 Speaking here in my basement office on top of my mountain. 551 00:20:52,720 --> 00:20:54,190 Well, actually I might pick a balance, 552 00:20:54,210 --> 00:20:58,450 but I'm not going to pick up a lot of connections. 553 00:20:58,690 --> 00:21:01,420 It really does have to be either at a conference trade 554 00:21:01,420 --> 00:21:05,080 show in an office building or even in a crowded area. 555 00:21:05,320 --> 00:21:07,870 It gets real creepy when you start thinking about, 556 00:21:07,870 --> 00:21:09,810 well, how about as I'm walking to my hotel room? 557 00:21:09,820 --> 00:21:11,860 Like maybe I don't want this on. 558 00:21:11,920 --> 00:21:13,390 Yeah. You want to turn it off then? 559 00:21:13,990 --> 00:21:17,040 Yeah. There's definitely some creepy aspects to it, 560 00:21:17,160 --> 00:21:19,320 But I think it's a great thing to check out because 561 00:21:19,320 --> 00:21:22,200 if still there only a few people using it, 562 00:21:22,320 --> 00:21:25,410 one of those people on there might be golden for you. 563 00:21:25,680 --> 00:21:26,820 That's exactly right. 564 00:21:27,060 --> 00:21:28,620 And you're out there spreading the word. 565 00:21:28,620 --> 00:21:29,710 So, you know, 566 00:21:29,710 --> 00:21:33,720 it'd be all high level businesses maybe who have them turned 567 00:21:33,720 --> 00:21:35,580 on because they know exactly. 568 00:21:35,580 --> 00:21:36,390 Right. Okay. 569 00:21:36,390 --> 00:21:41,970 So what else about the profile or the page just visually, 570 00:21:42,180 --> 00:21:44,730 is there anything else that's changed that we should be aware 571 00:21:44,730 --> 00:21:45,600 of? Yeah. 572 00:21:45,690 --> 00:21:46,320 So again, 573 00:21:46,350 --> 00:21:47,970 and this is all above the fold, 574 00:21:48,000 --> 00:21:52,740 but currently your summary section is only showing like two and 575 00:21:52,740 --> 00:21:54,270 a half lines of text, 576 00:21:54,300 --> 00:21:57,000 which is not a lot of real estate because you want 577 00:21:57,000 --> 00:21:57,900 people to click on that, 578 00:21:57,930 --> 00:21:58,550 see more, 579 00:21:58,560 --> 00:21:59,700 show, more link. 580 00:21:59,910 --> 00:22:03,630 You want to be able to utilize that area to, 581 00:22:03,630 --> 00:22:04,710 like I said, 582 00:22:04,740 --> 00:22:08,520 really focus on your USP and what makes you different from 583 00:22:08,520 --> 00:22:09,060 everybody else, 584 00:22:09,060 --> 00:22:09,750 but more importantly, 585 00:22:09,750 --> 00:22:10,650 what you can do for them. 586 00:22:10,650 --> 00:22:11,130 But of course, 587 00:22:11,280 --> 00:22:12,840 two lines is not going to do that. 588 00:22:12,840 --> 00:22:15,660 So you absolutely need to get people to click on that 589 00:22:15,660 --> 00:22:16,230 show more. 590 00:22:16,230 --> 00:22:18,270 So with the new summary section, 591 00:22:18,300 --> 00:22:21,840 you actually have the ability to, 592 00:22:21,990 --> 00:22:23,280 well, it's three lines, 593 00:22:23,280 --> 00:22:23,730 but Hey, 594 00:22:23,730 --> 00:22:26,400 three lines is better than two and it actually makes a 595 00:22:26,400 --> 00:22:26,940 big difference. 596 00:22:26,940 --> 00:22:28,410 I know I was playing around with mine, 597 00:22:28,590 --> 00:22:29,010 but again, 598 00:22:29,010 --> 00:22:30,690 it's just to get that call to action, 599 00:22:30,690 --> 00:22:31,290 to get people, 600 00:22:31,290 --> 00:22:32,400 to click on the show more. 601 00:22:32,640 --> 00:22:35,670 And then once they do the other cool thing is with 602 00:22:35,670 --> 00:22:36,960 the old user interface, 603 00:22:36,990 --> 00:22:38,670 two pieces of media would show. 604 00:22:38,670 --> 00:22:41,880 So with the idea that we want to move people, 605 00:22:41,910 --> 00:22:44,100 or rather we want to move your profile from a resume 606 00:22:44,100 --> 00:22:44,880 to a resource, 607 00:22:44,880 --> 00:22:48,030 if you can upload some media testimonials, 608 00:22:48,030 --> 00:22:50,910 a product demonstration interview, 609 00:22:50,910 --> 00:22:52,410 whatever that looks like. 610 00:22:52,410 --> 00:22:55,170 If you can add those resources, 611 00:22:55,170 --> 00:22:56,670 that media to your profile, 612 00:22:56,670 --> 00:22:57,810 the more you can add the better. 613 00:22:57,810 --> 00:23:00,930 So just some really small shifts, 614 00:23:01,170 --> 00:23:05,940 but that could actually have a pretty large outcome on people 615 00:23:05,940 --> 00:23:09,240 spending time with your profile and getting to know you through 616 00:23:09,240 --> 00:23:09,960 your profile. 617 00:23:10,380 --> 00:23:13,830 Are you saying then that we should totally ditch the resume 618 00:23:13,830 --> 00:23:17,580 portion? Or should we just let it drop lower and maybe 619 00:23:17,580 --> 00:23:19,140 consolidate it some? 620 00:23:19,500 --> 00:23:22,200 Or what do we do if we haven't touched our LinkedIn 621 00:23:22,200 --> 00:23:23,310 account forever, 622 00:23:23,370 --> 00:23:25,140 I'm raising my hand in guilt. 623 00:23:27,060 --> 00:23:29,340 Do you just Wipe that clean and start over? 624 00:23:29,340 --> 00:23:31,440 Or do you leave some history there? 625 00:23:31,680 --> 00:23:33,180 Yeah, you can And leave some history, 626 00:23:33,180 --> 00:23:34,020 but I would, 627 00:23:34,050 --> 00:23:36,060 so a couple things that I would change. 628 00:23:36,060 --> 00:23:37,080 Right? So for those of you, 629 00:23:37,080 --> 00:23:38,910 who've got basically a resume up there, 630 00:23:39,120 --> 00:23:39,630 first of all, 631 00:23:39,630 --> 00:23:43,680 make sure that you've got that background image uploaded and knowing 632 00:23:43,680 --> 00:23:45,320 that your pictures off to the left. 633 00:23:45,320 --> 00:23:47,360 So don't have any important information off to them. 634 00:23:48,010 --> 00:23:48,970 When you say background, 635 00:23:48,970 --> 00:23:50,770 you're talking about the banner image on the top, 636 00:23:50,770 --> 00:23:53,140 right. Banner image at the top. 637 00:23:53,140 --> 00:23:54,160 Exactly. Okay. 638 00:23:54,370 --> 00:23:57,160 So basically what you have on Facebook with a little bit 639 00:23:57,160 --> 00:23:58,060 of manipulation, 640 00:23:58,090 --> 00:24:00,280 the LinkedIn is 1,584 641 00:24:00,280 --> 00:24:03,040 by 396 pixels it's skinnier, 642 00:24:03,040 --> 00:24:04,870 but similar in shape to Facebook. 643 00:24:05,050 --> 00:24:06,130 But having that banner, 644 00:24:06,130 --> 00:24:08,980 that background image that really reflects your brand, 645 00:24:08,980 --> 00:24:11,410 your company underneath that of course is your name. 646 00:24:11,440 --> 00:24:12,520 So put your name in there. 647 00:24:12,550 --> 00:24:14,650 Don't put anything other than your last name and the last 648 00:24:14,650 --> 00:24:15,280 name field, 649 00:24:15,310 --> 00:24:15,940 by the way, 650 00:24:15,980 --> 00:24:17,350 you'll see some people do that. 651 00:24:17,530 --> 00:24:19,870 It actually goes against LinkedIn's end user agreement. 652 00:24:19,870 --> 00:24:22,540 And I know this because the first profile I ever created 653 00:24:22,540 --> 00:24:25,030 on LinkedIn was like restricted to the point where I had 654 00:24:25,030 --> 00:24:26,230 to delete it and start over. 655 00:24:26,320 --> 00:24:26,830 Oh gee. 656 00:24:27,280 --> 00:24:29,950 Yeah. So don't put anything other than your last name and 657 00:24:29,950 --> 00:24:33,760 the last name field now underneath that is your professional headline, 658 00:24:33,790 --> 00:24:38,290 which most people have as CEO of ABC company or founder 659 00:24:38,290 --> 00:24:39,820 of product X. 660 00:24:40,090 --> 00:24:42,940 And that doesn't really tell people who you are, 661 00:24:42,940 --> 00:24:43,270 what you do, 662 00:24:43,270 --> 00:24:44,020 but most importantly, 663 00:24:44,020 --> 00:24:44,680 who you serve. 664 00:24:44,680 --> 00:24:49,300 So you've got 120 characters to really expand upon that. 665 00:24:49,300 --> 00:24:51,190 Right now it's 120 characters, 666 00:24:51,190 --> 00:24:51,820 not words. 667 00:24:51,820 --> 00:24:53,530 So it's not very much, 668 00:24:53,680 --> 00:24:56,140 but it is something right. 669 00:24:56,140 --> 00:24:58,360 And so letting people know who you are, 670 00:24:58,360 --> 00:24:58,690 what you do, 671 00:24:58,690 --> 00:24:59,980 who you serve above and beyond. 672 00:24:59,980 --> 00:25:02,440 I'm a CEO of ABC Corp when they might not even 673 00:25:02,440 --> 00:25:04,000 know what ABC Corp is. 674 00:25:04,270 --> 00:25:06,070 And then above and beyond that, 675 00:25:06,070 --> 00:25:07,600 you've got the summary section. 676 00:25:07,600 --> 00:25:08,980 And so that's really, 677 00:25:08,980 --> 00:25:14,320 it's 2000 characters where you've got that opportunity to address people's 678 00:25:14,350 --> 00:25:15,430 points of pain. 679 00:25:15,460 --> 00:25:18,010 If that's what you do and how you solve them or 680 00:25:18,010 --> 00:25:20,110 address people's desires, 681 00:25:20,110 --> 00:25:22,750 needs and wants and how you fulfill them. 682 00:25:23,020 --> 00:25:25,450 And so if you are a creative, 683 00:25:25,510 --> 00:25:28,390 you could start with a question that people tend to ask 684 00:25:28,390 --> 00:25:32,380 you, whether it's is your soap hyperallergenic to where can I 685 00:25:32,380 --> 00:25:33,040 buy it, 686 00:25:33,250 --> 00:25:37,720 but really answering those questions and then moving into why you're 687 00:25:37,720 --> 00:25:39,190 different from everybody else, 688 00:25:39,190 --> 00:25:40,690 your unique selling proposition, 689 00:25:40,690 --> 00:25:42,160 why you're different from everybody else, 690 00:25:42,190 --> 00:25:44,290 why people would want to work with you? 691 00:25:44,470 --> 00:25:46,810 What are some of the benefits that you bring, 692 00:25:46,840 --> 00:25:50,800 whether it's to the individual or to the corporation adding that 693 00:25:50,800 --> 00:25:53,320 media, if you just do that, 694 00:25:53,350 --> 00:25:55,120 which is all above the fold, 695 00:25:55,150 --> 00:25:55,780 then yes. 696 00:25:55,780 --> 00:25:57,280 If you want to leave the rest of it, 697 00:25:57,280 --> 00:25:59,890 your experience section as your experience section, 698 00:25:59,890 --> 00:26:00,700 that's fine. 699 00:26:00,940 --> 00:26:02,050 Now I would say, 700 00:26:02,050 --> 00:26:03,490 if you're going to change above the full, 701 00:26:03,490 --> 00:26:06,040 do you mind has changed below the full two and I 702 00:26:06,040 --> 00:26:08,320 would go into your experience and expand upon it. 703 00:26:08,320 --> 00:26:10,990 Cause you have 2000 characters in each experience, 704 00:26:10,990 --> 00:26:11,590 section two, 705 00:26:11,590 --> 00:26:14,770 to really describe a little bit more about what you did 706 00:26:14,770 --> 00:26:17,320 in the past and why that makes you good at who 707 00:26:17,320 --> 00:26:19,000 you are and what you do today. 708 00:26:19,180 --> 00:26:20,890 And then of course you can add media there as well. 709 00:26:21,160 --> 00:26:21,640 I like that. 710 00:26:21,640 --> 00:26:24,130 So what you're suggesting is instead of just saying, 711 00:26:24,130 --> 00:26:26,440 I worked at such and such a company from this time 712 00:26:26,440 --> 00:26:28,450 to this time is also include, 713 00:26:28,480 --> 00:26:31,270 this is the value that I now bring to the table 714 00:26:31,270 --> 00:26:34,660 because of my time at that company and then go into 715 00:26:34,690 --> 00:26:35,650 what it was. 716 00:26:35,740 --> 00:26:36,520 Something like that. 717 00:26:36,820 --> 00:26:39,130 Exactly. Ooh, 718 00:26:39,280 --> 00:26:40,180 that's good. 719 00:26:40,590 --> 00:26:41,800 That's good. 720 00:26:45,270 --> 00:26:47,060 Okay. So that's Inexperience. 721 00:26:47,060 --> 00:26:48,350 How far back should you go? 722 00:26:48,440 --> 00:26:49,550 What if you've had, 723 00:26:49,670 --> 00:26:50,150 I mean like, 724 00:26:50,180 --> 00:26:53,000 you don't want necessarily where you worked in high school, 725 00:26:53,030 --> 00:26:55,860 right? Unless it leads to a story of where you, 726 00:26:55,880 --> 00:26:56,660 You are today. 727 00:26:56,900 --> 00:26:57,950 That's exactly right. 728 00:26:57,980 --> 00:26:59,630 Really. As long as it's relevant, 729 00:26:59,630 --> 00:26:59,900 of course, 730 00:26:59,900 --> 00:27:00,830 if you're looking for a job, 731 00:27:00,830 --> 00:27:02,990 it needs to be more aligned with your resume as we 732 00:27:02,990 --> 00:27:03,800 said, but yeah, 733 00:27:03,830 --> 00:27:05,450 as a business owner, 734 00:27:05,480 --> 00:27:06,680 just go back, 735 00:27:06,770 --> 00:27:09,410 not just to where things are relevant to what you're doing 736 00:27:09,410 --> 00:27:11,420 today, because that could have been like yesterday. 737 00:27:11,420 --> 00:27:13,070 Like I started my business yesterday, 738 00:27:13,070 --> 00:27:15,860 so I only have one thing on LinkedIn don't do that. 739 00:27:15,890 --> 00:27:19,910 But any experience that really reflects your skillset, 740 00:27:19,940 --> 00:27:22,070 it doesn't have to be in your industry, 741 00:27:22,280 --> 00:27:23,270 but your skillset. 742 00:27:23,270 --> 00:27:24,860 So as an example, 743 00:27:25,010 --> 00:27:27,230 I still have the business. 744 00:27:27,230 --> 00:27:29,870 I owned back in 1998, 745 00:27:29,900 --> 00:27:31,220 right? Jupiter tack room. 746 00:27:31,370 --> 00:27:35,990 I have the working as a professor at the university that 747 00:27:35,990 --> 00:27:36,980 I worked at back in. 748 00:27:36,980 --> 00:27:38,540 I'm not going to tell you how long ago that was. 749 00:27:38,660 --> 00:27:40,550 Oh, we can just look LinkedIn Vivica. 750 00:27:42,710 --> 00:27:43,370 Yes. Yes. 751 00:27:43,370 --> 00:27:46,700 You can selling cars because now while you might think I'm 752 00:27:46,700 --> 00:27:49,250 like add when it comes to businesses, 753 00:27:49,280 --> 00:27:51,650 it all had to do with speaking, 754 00:27:51,650 --> 00:27:52,730 with training, 755 00:27:52,730 --> 00:27:53,600 with selling, 756 00:27:53,600 --> 00:27:54,410 with marketing. 757 00:27:54,410 --> 00:27:55,760 So no matter what I did, 758 00:27:55,760 --> 00:27:57,500 I was always in one of those positions. 759 00:27:57,500 --> 00:28:00,800 So what I tell people is any skill that you learned 760 00:28:01,250 --> 00:28:03,200 that you're still using today. 761 00:28:03,560 --> 00:28:06,530 And I don't care if it was selling cars or speaking 762 00:28:06,530 --> 00:28:11,240 to a room full of bored teenagers or running a enterprise 763 00:28:11,240 --> 00:28:12,050 size company. 764 00:28:12,050 --> 00:28:13,850 And now you started your own sub company. 765 00:28:13,910 --> 00:28:19,100 You learned skills and you want to build upon and unpack 766 00:28:19,160 --> 00:28:23,660 those skills in your description section so that it doesn't look 767 00:28:23,660 --> 00:28:27,830 like you have career add so that if people take the 768 00:28:27,830 --> 00:28:30,680 time to read through your LinkedIn profile and quite frankly like 769 00:28:30,710 --> 00:28:31,730 0.00, zero, 770 00:28:31,730 --> 00:28:33,500 zero, 1% of the community will. 771 00:28:33,680 --> 00:28:36,380 But if people take the time to read through your LinkedIn 772 00:28:36,380 --> 00:28:39,680 profile, they can actually begin to see the path you took 773 00:28:39,680 --> 00:28:40,670 to where you are today. 774 00:28:40,700 --> 00:28:44,390 Even if it seems at just looking at the company names 775 00:28:44,420 --> 00:28:47,930 or just looking at the titles that it's really discordant. 776 00:28:48,170 --> 00:28:50,210 And I would say that Interested in looking at you, 777 00:28:50,210 --> 00:28:51,890 they might skim through, 778 00:28:52,190 --> 00:28:53,780 yes. I kind of forgotten. 779 00:28:53,780 --> 00:28:55,670 Are you able to edit, 780 00:28:55,670 --> 00:28:56,750 make things Boulder, 781 00:28:56,750 --> 00:28:57,410 a talent, 782 00:28:57,440 --> 00:28:59,360 all that kind of thing as you go through? 783 00:29:00,200 --> 00:29:01,310 No, not anymore. 784 00:29:02,030 --> 00:29:03,830 Well, you can capitalize right. 785 00:29:04,010 --> 00:29:04,880 Capitalized. Right? 786 00:29:05,060 --> 00:29:10,430 So you can do some very topical formatting like capitalization. 787 00:29:10,430 --> 00:29:11,630 You can add bullets, 788 00:29:11,660 --> 00:29:14,930 you can add emojis and things like that, 789 00:29:14,930 --> 00:29:15,650 but yeah. 790 00:29:15,680 --> 00:29:16,970 Be careful with that. 791 00:29:17,180 --> 00:29:18,200 Know your audience, 792 00:29:18,200 --> 00:29:21,020 right? So if you are B to C and you are 793 00:29:21,020 --> 00:29:23,300 just looking for the one-off purchaser, 794 00:29:23,330 --> 00:29:25,970 that emojis might be perfectly aligned with your brand and go 795 00:29:25,970 --> 00:29:26,390 for it. 796 00:29:26,630 --> 00:29:28,550 If you're looking for corporate sponsorship, 797 00:29:28,580 --> 00:29:31,280 if you're looking to move in and connect with event planners 798 00:29:31,310 --> 00:29:34,700 or corporate event planners or CMOs or whatever, 799 00:29:34,730 --> 00:29:36,140 just know your audience, 800 00:29:36,140 --> 00:29:39,350 are they going to be turned off or on by emojis 801 00:29:39,380 --> 00:29:41,470 and then just kind of let that guide you. 802 00:29:41,710 --> 00:29:42,850 Right? Good point. 803 00:29:42,880 --> 00:29:45,850 You've made a wonderful transition Vivica to connections. 804 00:29:45,850 --> 00:29:48,280 So we've talked about setting everything up. 805 00:29:48,310 --> 00:29:50,500 Let me just circle back and make sure is there anything 806 00:29:50,500 --> 00:29:53,200 else we need to know just as we go and re 807 00:29:53,200 --> 00:29:56,520 review the account or have we covered everything I could talk 808 00:29:56,520 --> 00:29:57,960 for hours and hours and hours, 809 00:29:57,990 --> 00:29:59,670 but that's what we have our bootcamp for. 810 00:29:59,670 --> 00:30:03,210 So taking the few tips that I've given you or given 811 00:30:03,210 --> 00:30:07,050 your audience will definitely help them to transform their profile. 812 00:30:07,410 --> 00:30:08,580 Okay. And give biz listeners. 813 00:30:08,610 --> 00:30:12,240 I am going to link the article that Vivica did just 814 00:30:12,240 --> 00:30:15,360 recently talking about the changes and how you can set up 815 00:30:15,420 --> 00:30:18,000 the pixel size for the banner photo. 816 00:30:18,030 --> 00:30:20,580 I think you call it a background image Vivica. 817 00:30:20,580 --> 00:30:22,710 So I'll link that up in the show notes so you 818 00:30:22,710 --> 00:30:23,880 can reference it there. 819 00:30:24,120 --> 00:30:28,350 So let's move on now to now that we understand this 820 00:30:28,350 --> 00:30:31,020 is not a resume site anymore, 821 00:30:31,230 --> 00:30:33,120 right? And I think we all get that. 822 00:30:33,150 --> 00:30:35,130 We can do some things with connections. 823 00:30:35,130 --> 00:30:37,230 We can find out where people are. 824 00:30:37,260 --> 00:30:41,190 We kind of know that top-line only how should we be 825 00:30:41,190 --> 00:30:42,960 using the air quotes, 826 00:30:43,020 --> 00:30:44,010 new LinkedIn, 827 00:30:44,010 --> 00:30:44,880 these days, 828 00:30:45,720 --> 00:30:50,220 Loving what LinkedIn's doing with its messaging feature messenger messaging. 829 00:30:50,250 --> 00:30:51,870 They have to be a little bit different from Facebook. 830 00:30:51,870 --> 00:30:53,160 So they're calling it messaging. 831 00:30:53,160 --> 00:30:54,570 Whereas Facebook calls it messenger. 832 00:30:54,930 --> 00:30:56,610 Honestly, of course they do, 833 00:30:57,240 --> 00:30:58,950 but they pretty much copied Facebook. 834 00:30:58,950 --> 00:31:02,280 So there's some really cool features with the new messaging that 835 00:31:02,280 --> 00:31:03,270 you can take. 836 00:31:03,270 --> 00:31:05,910 Advantage of one is active status. 837 00:31:06,120 --> 00:31:10,350 You can actually see if your connection is logged in and 838 00:31:10,350 --> 00:31:11,340 on LinkedIn right now. 839 00:31:11,370 --> 00:31:14,070 Now understanding they might be logged in on one screen and 840 00:31:14,070 --> 00:31:16,080 working on their email in another screen, 841 00:31:16,080 --> 00:31:17,730 but you can see that. 842 00:31:17,970 --> 00:31:19,620 And so that's really, 843 00:31:19,620 --> 00:31:22,260 really cool because then you can start like a text link 844 00:31:22,260 --> 00:31:25,470 conversation with somebody and then take it to the phone if 845 00:31:25,470 --> 00:31:26,820 you're both free or available. 846 00:31:27,030 --> 00:31:29,940 So it mimics actual conversation. 847 00:31:29,940 --> 00:31:33,390 So I love the active status and that's relatively new. 848 00:31:33,630 --> 00:31:37,290 There's no excuse not to reply to people in messenger anymore 849 00:31:37,290 --> 00:31:39,810 because LinkedIn has predictive text. 850 00:31:39,810 --> 00:31:41,040 So if someone says, 851 00:31:41,040 --> 00:31:41,730 Hey, look, 852 00:31:41,760 --> 00:31:43,950 I'd love to learn more about blah, 853 00:31:43,950 --> 00:31:44,670 blah, blah. 854 00:31:44,880 --> 00:31:48,660 LinkedIn's going to look for certain keywords and it's going to 855 00:31:48,660 --> 00:31:50,010 create some predictive texts. 856 00:31:50,010 --> 00:31:52,230 Now I rarely if ever use it, 857 00:31:52,470 --> 00:31:53,610 I might use the thumbs up. 858 00:31:53,610 --> 00:31:55,470 Sometimes they'll give you the thumbs up option, 859 00:31:55,650 --> 00:31:57,090 but we'll give you predictive texts. 860 00:31:57,090 --> 00:31:57,780 Like, hi, 861 00:31:57,780 --> 00:31:58,920 sure. I'm interested. 862 00:31:58,920 --> 00:31:59,910 Send me the info. 863 00:32:00,630 --> 00:32:02,790 So I can just like literally click on that button. 864 00:32:02,820 --> 00:32:03,780 Hi. Yes. 865 00:32:03,780 --> 00:32:06,090 I'm interested send me the info and it'll populate. 866 00:32:06,090 --> 00:32:08,220 And off we go to the next thing and that used 867 00:32:08,220 --> 00:32:10,120 to be only be available on the mobile app, 868 00:32:10,120 --> 00:32:12,510 but now it's available on the desktop as well. 869 00:32:12,510 --> 00:32:13,920 So that's kind of cool. 870 00:32:13,920 --> 00:32:17,100 So now we have no excuse not to respond to people 871 00:32:17,100 --> 00:32:17,970 in messenger. 872 00:32:18,030 --> 00:32:20,190 They've added emojis or gifs. 873 00:32:20,190 --> 00:32:20,550 I'm sorry, 874 00:32:20,550 --> 00:32:22,620 not emojis that well they've had emojis for while they've had 875 00:32:22,620 --> 00:32:23,430 a gifts now. 876 00:32:23,730 --> 00:32:24,360 Oh No, 877 00:32:24,870 --> 00:32:26,040 that's dangerous. 878 00:32:26,370 --> 00:32:26,850 It is. 879 00:32:26,850 --> 00:32:28,830 And it's the same gift that you find on Facebook. 880 00:32:28,830 --> 00:32:29,610 So there are some, 881 00:32:29,610 --> 00:32:33,480 a highly inappropriate gifts that you probably should not be sharing 882 00:32:33,570 --> 00:32:37,500 on. LinkedIn having said that just like emojis gifts are not 883 00:32:37,500 --> 00:32:38,670 for everybody, 884 00:32:38,720 --> 00:32:41,480 but you'll be able to sense a person's personality. 885 00:32:41,480 --> 00:32:43,160 Or if you actually already know them, 886 00:32:43,340 --> 00:32:45,500 you can absolutely find an appropriate gift. 887 00:32:45,530 --> 00:32:46,160 And in fact, 888 00:32:46,250 --> 00:32:49,370 I had a gift conversation with someone on LinkedIn the other 889 00:32:49,370 --> 00:32:51,440 day that did in fact lead to a phone call. 890 00:32:51,440 --> 00:32:52,880 So use the right way. 891 00:32:52,910 --> 00:32:54,710 Gifts are pretty powerful. 892 00:32:54,950 --> 00:32:55,760 So there's an, 893 00:32:55,760 --> 00:33:00,110 of course you can attach images and small documents or files 894 00:33:00,110 --> 00:33:02,090 and you can attach video links now, 895 00:33:02,090 --> 00:33:03,020 which I like in, 896 00:33:03,020 --> 00:33:05,810 depending on where the video link is and how it's hosted. 897 00:33:05,810 --> 00:33:07,580 It will actually populate a thumbnail, 898 00:33:07,610 --> 00:33:08,540 which with me, 899 00:33:08,540 --> 00:33:11,870 it's always with my mouth open and looking somewhat constipated, 900 00:33:11,870 --> 00:33:14,510 but whatever you can, 901 00:33:14,510 --> 00:33:16,700 it will populate that visual image, 902 00:33:16,790 --> 00:33:18,050 which is pretty cool again, 903 00:33:18,050 --> 00:33:19,760 that used to only work on mobile. 904 00:33:19,760 --> 00:33:22,250 But now it seems to be working sometimes most of the 905 00:33:22,250 --> 00:33:23,540 time on desktop as well. 906 00:33:23,540 --> 00:33:26,420 So just think about your Facebook messaging and LinkedIn can do 907 00:33:26,420 --> 00:33:27,650 most of that. 908 00:33:27,830 --> 00:33:31,610 What I'm really waiting for is for LinkedIn to somehow create 909 00:33:31,610 --> 00:33:35,120 a embedded Skype feature because Microsoft owns LinkedIn, 910 00:33:35,120 --> 00:33:36,410 Microsoft owned Skype. 911 00:33:36,410 --> 00:33:38,540 Why wouldn't you so fingers crossed and we'll see if that 912 00:33:38,540 --> 00:33:39,170 ever happens. 913 00:33:40,180 --> 00:33:41,650 Oh, that would be really good. 914 00:33:41,680 --> 00:33:42,790 You are right. 915 00:33:43,090 --> 00:33:44,920 Wouldn't that be cool and make a lot of sense. 916 00:33:45,910 --> 00:33:50,650 Yeah. So I'm thinking that a lot of our listeners would 917 00:33:50,650 --> 00:33:54,160 be interested in LinkedIn in terms of trying to connect kind 918 00:33:54,160 --> 00:33:56,230 of like the story that I mentioned at the top. 919 00:33:56,770 --> 00:34:01,420 Absolutely. How is the updated or proper way, 920 00:34:01,420 --> 00:34:03,070 if you have a list of people, 921 00:34:03,070 --> 00:34:04,690 whether it's corporate people, 922 00:34:04,690 --> 00:34:06,040 whether it's wholesalers, 923 00:34:06,040 --> 00:34:08,260 you want to approach whoever the list is, 924 00:34:08,260 --> 00:34:11,620 let's say they already know the businesses they're interested in. 925 00:34:11,980 --> 00:34:14,290 Yeah. What is the best way to use LinkedIn? 926 00:34:14,740 --> 00:34:16,480 Yeah. So first of all, 927 00:34:16,480 --> 00:34:17,890 don't do spray and pray. 928 00:34:17,890 --> 00:34:21,220 It's really about creating genuine relationships. 929 00:34:21,220 --> 00:34:23,350 And so if you've got a list don't just upload it 930 00:34:23,620 --> 00:34:27,700 actually look for who are the good prospects for you go 931 00:34:27,700 --> 00:34:28,660 to their profile, 932 00:34:28,690 --> 00:34:29,890 review their profile. 933 00:34:29,890 --> 00:34:31,180 If they're active on LinkedIn, 934 00:34:31,180 --> 00:34:33,220 you can even engage with their content, 935 00:34:33,220 --> 00:34:33,910 with their posts, 936 00:34:33,910 --> 00:34:34,990 with their updates. 937 00:34:35,200 --> 00:34:37,150 And that might build some top of mind awareness and you 938 00:34:37,150 --> 00:34:41,860 go back and invite them to connect and reference something in 939 00:34:41,860 --> 00:34:45,100 their profile reference something that they shared. 940 00:34:45,250 --> 00:34:46,660 You've only got 300 characters, 941 00:34:46,660 --> 00:34:48,010 so you can't go too deep, 942 00:34:48,220 --> 00:34:51,280 but let them know that you've spent the time to get 943 00:34:51,280 --> 00:34:53,830 to know them as it were on LinkedIn. 944 00:34:53,860 --> 00:34:54,700 When you're reaching out, 945 00:34:54,700 --> 00:34:58,630 never use a LinkedIn invitation as a sales pitch. 946 00:34:58,660 --> 00:35:01,750 I've got some really great bad example. 947 00:35:03,100 --> 00:35:05,050 That's never used it as a sales pitch, 948 00:35:05,080 --> 00:35:09,790 always just an opportunity to truly connect with someone and let 949 00:35:09,790 --> 00:35:12,190 them know that you've taken the time to research them when 950 00:35:12,190 --> 00:35:12,850 you do that. 951 00:35:13,030 --> 00:35:15,100 And just as an FYI on LinkedIn, 952 00:35:15,100 --> 00:35:15,790 a lot of people think, 953 00:35:15,790 --> 00:35:18,460 well, I can't personalize my invitation when I use my cell 954 00:35:18,460 --> 00:35:21,340 phone. Like if I'm at a conference and I meet someone 955 00:35:21,340 --> 00:35:22,630 and I want to follow up with them, 956 00:35:22,630 --> 00:35:25,120 I can actually customize that invitation and say, 957 00:35:25,120 --> 00:35:26,500 Hey, we just met at this conference. 958 00:35:26,710 --> 00:35:27,910 You can, 959 00:35:27,940 --> 00:35:28,750 it's just hidden. 960 00:35:29,320 --> 00:35:30,040 I don't know why, 961 00:35:30,070 --> 00:35:33,070 but when you go to someone's profile on your phone, 962 00:35:33,100 --> 00:35:35,140 if you click the three little dots, 963 00:35:35,290 --> 00:35:38,220 there will be an option just beside picture slash name. 964 00:35:38,460 --> 00:35:42,240 There will be a option of customizing or personalizing the invitation. 965 00:35:42,240 --> 00:35:46,470 And so you always want to customize or personalize that invitation 966 00:35:46,500 --> 00:35:50,790 whenever you can and be as transparent as possible without it 967 00:35:50,790 --> 00:35:53,370 being a sales pitch as to why you want to Connect, 968 00:35:53,630 --> 00:35:53,930 You know, 969 00:35:53,930 --> 00:35:56,810 I'm so glad you said that because I've had that situation 970 00:35:56,810 --> 00:35:58,730 where I want to connect through my cell. 971 00:35:59,030 --> 00:36:01,370 And I think I kind of forget how it goes, 972 00:36:01,370 --> 00:36:03,440 but I think it says next or something. 973 00:36:03,440 --> 00:36:05,870 And I always think that that next screen is when I 974 00:36:05,870 --> 00:36:06,860 can customize, 975 00:36:06,890 --> 00:36:07,400 but Nope, 976 00:36:07,430 --> 00:36:10,790 it's already sent It just says invite or Connect. 977 00:36:10,820 --> 00:36:12,920 And so you click on the Connect and you're like, 978 00:36:12,950 --> 00:36:13,610 ah, crap. 979 00:36:13,700 --> 00:36:16,730 Yeah. I still do it myself. 980 00:36:18,380 --> 00:36:20,060 Oops. Yeah, 981 00:36:20,060 --> 00:36:21,680 exactly. I still do it myself. 982 00:36:21,680 --> 00:36:23,150 Now, if you do do that, 983 00:36:23,180 --> 00:36:26,060 you can go back in and then click on the three 984 00:36:26,060 --> 00:36:26,960 dots and personalize it. 985 00:36:26,960 --> 00:36:30,410 So just know you can personalize after the fact that is 986 00:36:30,410 --> 00:36:31,370 really good to know. 987 00:36:31,820 --> 00:36:32,930 Yes you can. 988 00:36:33,020 --> 00:36:33,980 Cause trust me. 989 00:36:34,340 --> 00:36:37,730 Or you can sometimes send a message to them, 990 00:36:37,760 --> 00:36:39,590 especially if you've got a premium account. 991 00:36:39,590 --> 00:36:41,570 So I'll sometimes just go ahead and do that too, 992 00:36:41,660 --> 00:36:42,320 but yeah, 993 00:36:44,690 --> 00:36:49,910 And really the interaction here is truly making a connection that's 994 00:36:49,910 --> 00:36:53,270 right. Not all of a sudden selling your stuff or any 995 00:36:53,270 --> 00:36:53,630 of that. 996 00:36:53,630 --> 00:36:57,110 It's the first step towards a progression of a relationship, 997 00:36:57,170 --> 00:36:59,510 understanding what they do sharing with them, 998 00:36:59,510 --> 00:37:00,950 how you can fill one of their needs, 999 00:37:00,950 --> 00:37:01,400 et cetera, 1000 00:37:01,400 --> 00:37:01,820 et cetera. 1001 00:37:02,450 --> 00:37:04,070 Exactly. To quote my friend Bob Burg, 1002 00:37:04,070 --> 00:37:05,660 which I think was the quote I did last time. 1003 00:37:05,690 --> 00:37:06,680 All things being equal, 1004 00:37:06,680 --> 00:37:08,660 people do business with people they know like and trust. 1005 00:37:08,660 --> 00:37:12,620 So it's just that first step and establishing the no piece 1006 00:37:12,620 --> 00:37:13,010 of that. 1007 00:37:13,010 --> 00:37:14,660 Nevermind the like the trust piece, 1008 00:37:14,660 --> 00:37:17,600 but at least don't come off on the wrong foot to 1009 00:37:17,610 --> 00:37:19,070 start. Right? 1010 00:37:19,160 --> 00:37:19,550 I mean, 1011 00:37:19,640 --> 00:37:23,150 I don't think our audience is different than any audience out 1012 00:37:23,150 --> 00:37:26,810 there. The biggest question is how do I get more business, 1013 00:37:26,810 --> 00:37:28,730 right? How do I make more sales, 1014 00:37:28,790 --> 00:37:29,480 all of that. 1015 00:37:29,480 --> 00:37:34,610 And so this LinkedIn then represents a whole nother opportunity that 1016 00:37:34,610 --> 00:37:38,840 I don't think the majority of people are using where yes, 1017 00:37:38,840 --> 00:37:42,290 you should be out networking and there's other social media, 1018 00:37:42,290 --> 00:37:43,130 of course. 1019 00:37:43,190 --> 00:37:47,090 And there's still the old fashioned call people up on the 1020 00:37:47,090 --> 00:37:47,600 phone. You know, 1021 00:37:47,600 --> 00:37:48,440 you never know, 1022 00:37:48,470 --> 00:37:50,540 or talk to the person who's in line with you at 1023 00:37:50,540 --> 00:37:52,160 Starbucks. Seriously. 1024 00:37:52,160 --> 00:37:52,820 You never, 1025 00:37:53,660 --> 00:37:54,020 And Hey, 1026 00:37:54,020 --> 00:37:55,820 if you've got the fine nearby feature, 1027 00:37:55,820 --> 00:37:56,510 there you go. 1028 00:37:57,380 --> 00:38:01,220 Exactly. So this is another option that I think a lot 1029 00:38:01,220 --> 00:38:03,020 of us haven't tapped into, 1030 00:38:03,050 --> 00:38:06,950 which could be gold because you can go check so much 1031 00:38:06,980 --> 00:38:07,790 about them. 1032 00:38:07,970 --> 00:38:12,470 So you have something to chat about equally as important is 1033 00:38:12,620 --> 00:38:14,930 if you have a presentation already with someone that, 1034 00:38:14,930 --> 00:38:15,560 you know, 1035 00:38:15,620 --> 00:38:16,580 you can go onto the, 1036 00:38:16,580 --> 00:38:19,040 your LinkedIn profile and learn more about them. 1037 00:38:19,220 --> 00:38:20,300 Yeah, exactly. 1038 00:38:20,840 --> 00:38:21,650 And you should, 1039 00:38:22,160 --> 00:38:23,300 and you should. 1040 00:38:23,480 --> 00:38:24,710 Yeah. I mean, 1041 00:38:24,710 --> 00:38:25,040 think of it. 1042 00:38:25,040 --> 00:38:27,020 Yeah. It's that awkward first date, 1043 00:38:27,020 --> 00:38:30,440 like, especially for people who are meeting face-to-face at a Starbucks 1044 00:38:30,440 --> 00:38:31,550 or at a trade show or conference, 1045 00:38:31,550 --> 00:38:32,990 if you've never met the person before, 1046 00:38:32,990 --> 00:38:34,250 it can be a little off putting, 1047 00:38:34,250 --> 00:38:34,460 you know, 1048 00:38:34,460 --> 00:38:35,710 you're looking around going, 1049 00:38:35,770 --> 00:38:36,400 is that him? 1050 00:38:36,400 --> 00:38:37,030 Is that her? 1051 00:38:37,030 --> 00:38:37,570 I don't know. 1052 00:38:37,570 --> 00:38:38,380 It kind of looks, 1053 00:38:38,380 --> 00:38:38,980 I don't know. 1054 00:38:39,010 --> 00:38:42,850 And so by reviewing their LinkedIn profile a little bit ahead 1055 00:38:42,850 --> 00:38:43,090 of time, 1056 00:38:43,090 --> 00:38:43,810 and by the way, 1057 00:38:43,810 --> 00:38:46,840 there is a feature on mobile that you can attach your 1058 00:38:46,840 --> 00:38:48,250 calendar to LinkedIn. 1059 00:38:48,250 --> 00:38:49,150 So it'll actually go, 1060 00:38:49,150 --> 00:38:49,780 Hey, this is, 1061 00:38:49,840 --> 00:38:50,110 you know, 1062 00:38:50,170 --> 00:38:51,730 you've got a meeting with John Smith, 1063 00:38:51,730 --> 00:38:52,270 boom. This is what he, 1064 00:38:52,270 --> 00:38:54,300 or she looks like essentially. 1065 00:38:54,300 --> 00:38:55,230 Oh, that's good. 1066 00:38:55,290 --> 00:38:56,730 It depends what photo they've put up. 1067 00:38:56,730 --> 00:38:58,620 Right. Well, 1068 00:38:58,620 --> 00:38:59,430 and thank you. 1069 00:38:59,430 --> 00:39:02,070 Cause we didn't actually talk about photos and I should have, 1070 00:39:02,070 --> 00:39:03,780 when we were talking about your profile, 1071 00:39:03,810 --> 00:39:06,960 yes. Please make sure that you've got a photo that actually 1072 00:39:07,740 --> 00:39:11,520 looks like you because you don't want that disconnect from people 1073 00:39:11,520 --> 00:39:12,060 going, Oh, 1074 00:39:12,060 --> 00:39:14,040 I think she looks like this and she actually looks like 1075 00:39:14,040 --> 00:39:16,710 that. Like that actually detracts from your credibility, 1076 00:39:16,920 --> 00:39:18,720 but also you just want them to be able to recognize 1077 00:39:18,720 --> 00:39:21,000 you so that you can have a conversation and meet with 1078 00:39:21,000 --> 00:39:22,620 them. Right? 1079 00:39:22,650 --> 00:39:23,670 No, I think that's wonderful. 1080 00:39:23,670 --> 00:39:26,520 So LinkedIn is actually a tool you can use in tandem 1081 00:39:26,520 --> 00:39:29,400 with lots of other things that you're doing throughout the day. 1082 00:39:29,670 --> 00:39:30,570 That's exactly right. 1083 00:39:30,750 --> 00:39:33,060 And we so often forget it again because we've had this 1084 00:39:33,060 --> 00:39:36,300 mentality of it being used in a whole different way. 1085 00:39:36,750 --> 00:39:39,780 Exactly. Any other comments? 1086 00:39:39,780 --> 00:39:42,570 I know that we can talk forever about different features, 1087 00:39:43,530 --> 00:39:48,030 but any other overlying big topics that we haven't brought up. 1088 00:39:48,690 --> 00:39:50,910 We really haven't talked too much about content. 1089 00:39:50,910 --> 00:39:53,310 So we've talked about how to look at other people's content 1090 00:39:53,310 --> 00:39:55,770 so that you've got something to talk about when you reach 1091 00:39:55,770 --> 00:39:57,450 out to them for the first time or the second or 1092 00:39:57,450 --> 00:39:58,440 the third or the fifth time. 1093 00:39:58,440 --> 00:40:01,350 But we haven't really talked about your own content, 1094 00:40:01,410 --> 00:40:03,960 which could be as simple as sharing an update, 1095 00:40:03,990 --> 00:40:06,750 which is like a tweet or a Facebook update or writing 1096 00:40:06,750 --> 00:40:09,360 long form posts or doing native video. 1097 00:40:09,570 --> 00:40:13,500 We actually could probably do a whole other session on content. 1098 00:40:13,800 --> 00:40:16,410 All I would say about that is make sure that you're 1099 00:40:16,410 --> 00:40:18,750 sharing some piece of content, 1100 00:40:18,780 --> 00:40:22,770 whether it's something you yourself have created or something you've curated 1101 00:40:22,800 --> 00:40:24,570 once a day is ideal, 1102 00:40:24,570 --> 00:40:26,640 but a couple times a week, 1103 00:40:26,670 --> 00:40:29,280 just to show people that you're engaged in, 1104 00:40:29,280 --> 00:40:30,180 active on LinkedIn. 1105 00:40:30,180 --> 00:40:32,070 And if you're just sharing other people's stuff, 1106 00:40:32,110 --> 00:40:32,850 you're on a blog, 1107 00:40:32,850 --> 00:40:34,620 you'll usually see the little LinkedIn sharing button. 1108 00:40:34,620 --> 00:40:35,760 You can just click on that. 1109 00:40:35,760 --> 00:40:38,220 Or if you find a nice infographic, 1110 00:40:38,250 --> 00:40:40,710 as long as it's business related in some way, 1111 00:40:40,710 --> 00:40:41,580 shape or form, 1112 00:40:41,760 --> 00:40:43,320 please note no dancing cats. 1113 00:40:43,710 --> 00:40:44,900 Seriously. Yeah. 1114 00:40:46,390 --> 00:40:48,780 Actually there's a series at the Monterey. 1115 00:40:48,790 --> 00:40:50,070 I think it's the Monterrey. 1116 00:40:50,130 --> 00:40:50,490 Oh my God. 1117 00:40:50,490 --> 00:40:51,060 It's brilliant. 1118 00:40:51,060 --> 00:40:54,030 The Monterey aquarium Monterey Bay aquarium does, 1119 00:40:54,030 --> 00:40:57,900 which is a lovely combination of education and entertainment stuff like 1120 00:40:57,900 --> 00:40:58,470 that is okay. 1121 00:40:58,470 --> 00:40:58,890 But yeah. 1122 00:40:59,040 --> 00:41:01,470 Keep it business related if you can. 1123 00:41:01,530 --> 00:41:03,930 Sorry. I just almost went down a rabbit hole there. 1124 00:41:05,580 --> 00:41:07,260 Keep it business-related if you can. 1125 00:41:07,500 --> 00:41:10,320 Yeah. Literally you can go through your own timeline and if 1126 00:41:10,320 --> 00:41:12,270 you see something there that you like, 1127 00:41:12,270 --> 00:41:14,310 especially if a prospect shared it, 1128 00:41:14,340 --> 00:41:17,250 go ahead and comment and share it yourself and boom you're 1129 00:41:17,250 --> 00:41:18,060 done for the day. 1130 00:41:18,390 --> 00:41:18,840 In fact, 1131 00:41:18,840 --> 00:41:21,810 that might become your practice is just engaging on other people's 1132 00:41:21,810 --> 00:41:24,000 content. So you build top of mind awareness with them, 1133 00:41:24,000 --> 00:41:26,880 but you can become a good curator of content, 1134 00:41:27,000 --> 00:41:30,540 which can also help with the positive sentiment associated with your 1135 00:41:30,540 --> 00:41:31,530 name and your brand, 1136 00:41:31,530 --> 00:41:34,370 and also help to build that KLT that know like and 1137 00:41:34,370 --> 00:41:35,240 trust factor. 1138 00:41:35,410 --> 00:41:37,660 Beautiful. And I just want to underline what you just said 1139 00:41:37,660 --> 00:41:41,410 here is if you are following someone and there's maybe have 1140 00:41:41,420 --> 00:41:43,990 two or three target people that you want to get in 1141 00:41:43,990 --> 00:41:44,560 front of, 1142 00:41:44,800 --> 00:41:46,810 see what they're posting on LinkedIn, 1143 00:41:46,900 --> 00:41:50,230 share it because then they'll see that you've shared it. 1144 00:41:50,380 --> 00:41:53,740 Do that a few times first and then invite to Connect 1145 00:41:54,040 --> 00:41:54,970 Exactly right. 1146 00:41:55,270 --> 00:41:56,290 Oh, very Good. 1147 00:41:56,440 --> 00:41:57,670 Very good Vivica. 1148 00:41:59,710 --> 00:42:01,870 So much great information. 1149 00:42:01,930 --> 00:42:04,540 I think just to summarize for everybody, 1150 00:42:04,540 --> 00:42:08,050 gift is listeners let's relook at LinkedIn. 1151 00:42:08,350 --> 00:42:10,930 First thing is check your profile. 1152 00:42:10,960 --> 00:42:12,220 I know I need to do that. 1153 00:42:12,220 --> 00:42:14,020 Give me a day or two don't come over to mine 1154 00:42:14,020 --> 00:42:20,560 yet, but I am going to be doing exactly what you 1155 00:42:20,560 --> 00:42:21,010 said here. 1156 00:42:21,010 --> 00:42:24,640 Vivica looking through changing my cover photo because that's been up 1157 00:42:24,640 --> 00:42:25,900 there for ages, 1158 00:42:25,900 --> 00:42:26,500 of course, 1159 00:42:26,800 --> 00:42:27,940 repositioning everything. 1160 00:42:27,940 --> 00:42:32,560 They're relooking at what I've got in all of my whole 1161 00:42:32,560 --> 00:42:34,270 page, just to be looking at the whole thing. 1162 00:42:34,570 --> 00:42:37,240 And I would encourage all of you to do the same. 1163 00:42:37,540 --> 00:42:42,400 And then this fine nearby is option. 1164 00:42:42,470 --> 00:42:44,650 Next time you're out and about just turn it on and 1165 00:42:44,650 --> 00:42:45,430 see what happens. 1166 00:42:45,430 --> 00:42:46,810 Just experiment with it. 1167 00:42:47,380 --> 00:42:50,230 Exactly. And not much is going to happen at first because 1168 00:42:50,260 --> 00:42:51,970 very few people know about it, 1169 00:42:51,970 --> 00:42:54,040 but as they begin to know about it, 1170 00:42:54,040 --> 00:42:57,010 it could be a huge opportunity for us. 1171 00:42:57,130 --> 00:42:58,390 Yeah. So there's that. 1172 00:42:58,390 --> 00:43:03,010 And then messaging start talking with some people they're just re-engaging 1173 00:43:03,010 --> 00:43:03,760 with the platform, 1174 00:43:03,760 --> 00:43:04,540 I guess I'd say, 1175 00:43:04,540 --> 00:43:07,120 because I think a lot of people are like me where 1176 00:43:07,120 --> 00:43:07,360 we, you know, 1177 00:43:07,360 --> 00:43:09,160 we just put all of that information up there. 1178 00:43:09,220 --> 00:43:10,750 It's sitting there Vivica, 1179 00:43:10,750 --> 00:43:11,560 you would kill me. 1180 00:43:11,560 --> 00:43:11,980 But I mean, 1181 00:43:11,980 --> 00:43:14,200 I don't even go look at my messages all the time. 1182 00:43:14,200 --> 00:43:16,300 I haven't been thinking about it really. 1183 00:43:16,300 --> 00:43:18,400 And I need to Trust me. 1184 00:43:18,400 --> 00:43:22,150 And what I tell people is you may have thousands, 1185 00:43:22,150 --> 00:43:25,180 if not hundreds of thousands of dollars just sitting in your 1186 00:43:25,180 --> 00:43:28,120 inbox, especially if you haven't looked at it in a long 1187 00:43:28,120 --> 00:43:29,680 time. Yeah. 1188 00:43:29,680 --> 00:43:31,960 So we need to put it back on our radar for 1189 00:43:31,960 --> 00:43:38,230 sure. And then connect with people and then pushing through content. 1190 00:43:38,410 --> 00:43:40,780 And even if it's somebody else's just sharing it. 1191 00:43:41,140 --> 00:43:42,130 Yep. Exactly. 1192 00:43:42,220 --> 00:43:44,350 So those are the big five I believe. 1193 00:43:44,860 --> 00:43:45,790 Yep. I think so, 1194 00:43:45,790 --> 00:43:47,230 too. All right. 1195 00:43:47,440 --> 00:43:49,150 Wonderful. All right. 1196 00:43:49,150 --> 00:43:50,920 Well, before we close out, 1197 00:43:50,920 --> 00:43:54,310 you and I were chatting in the beginning before I pressed 1198 00:43:54,310 --> 00:43:58,000 record that you had a quote that has really resonated with 1199 00:43:58,000 --> 00:43:58,690 you lately. 1200 00:43:58,720 --> 00:44:01,390 And we didn't do a candle this time because we did 1201 00:44:01,390 --> 00:44:02,300 that last time. 1202 00:44:02,880 --> 00:44:06,010 I want to cancel out a candle. 1203 00:44:06,080 --> 00:44:06,760 You want a candle? 1204 00:44:07,600 --> 00:44:09,730 Has your candle color changed? 1205 00:44:10,750 --> 00:44:14,080 No, I still like the green for prosperity. 1206 00:44:14,140 --> 00:44:17,650 Although I'm thinking now I wonder what the color for synergy 1207 00:44:17,650 --> 00:44:20,800 is. I'm thinking like a nice maybe purple or I wonder 1208 00:44:21,060 --> 00:44:21,820 what is silver? 1209 00:44:21,820 --> 00:44:22,510 Maybe? I don't know. 1210 00:44:22,510 --> 00:44:23,890 What's a good color for synergy. 1211 00:44:24,130 --> 00:44:27,340 Well, synergy could be two colors merging together. 1212 00:44:27,340 --> 00:44:29,080 So you could do like orange, 1213 00:44:29,080 --> 00:44:32,340 which is red and yellow or purple, 1214 00:44:32,340 --> 00:44:34,080 which is red and blue. 1215 00:44:34,640 --> 00:44:35,600 Okay. So we've got, 1216 00:44:35,600 --> 00:44:35,990 let's see. 1217 00:44:35,990 --> 00:44:36,770 Yeah. Red and blue. 1218 00:44:36,770 --> 00:44:38,060 Cause we've got girls and boys, 1219 00:44:38,060 --> 00:44:40,700 if Congreso so I think purple would be a good color. 1220 00:44:40,900 --> 00:44:42,380 Okay. Synergy. 1221 00:44:42,500 --> 00:44:44,060 And what is this new quote? 1222 00:44:44,060 --> 00:44:45,710 I don't know what I'm dying to hear. 1223 00:44:45,800 --> 00:44:46,670 Tell me the quote. 1224 00:44:47,180 --> 00:44:47,900 Okay. Yeah. 1225 00:44:47,910 --> 00:44:49,820 So, and this goes back to, 1226 00:44:49,850 --> 00:44:50,570 and it was funny. 1227 00:44:50,570 --> 00:44:52,220 I read it the other day and I was like, 1228 00:44:52,250 --> 00:44:52,700 Oh my gosh, 1229 00:44:52,730 --> 00:44:55,010 this is kind of reflective of our company. 1230 00:44:55,010 --> 00:44:57,410 So this is actually from the eating and it talks about 1231 00:44:57,410 --> 00:45:00,560 synergy when two or more elements approach each other in such 1232 00:45:00,560 --> 00:45:03,380 a way that the scope of what they can achieve together 1233 00:45:03,380 --> 00:45:05,840 far surpasses the total two, 1234 00:45:05,840 --> 00:45:07,460 which they could achieve separately. 1235 00:45:07,790 --> 00:45:09,740 They are acting in synergy. 1236 00:45:10,040 --> 00:45:11,240 It takes synergy, 1237 00:45:11,240 --> 00:45:17,720 takes effectiveness of cooperation beyond normal expectation and working together. 1238 00:45:17,720 --> 00:45:22,100 The interaction of your spheres of influence can achieve significant deeds. 1239 00:45:22,310 --> 00:45:22,790 And I just thought, 1240 00:45:22,820 --> 00:45:23,300 Oh my gosh, 1241 00:45:23,300 --> 00:45:24,290 this has been Grasso. 1242 00:45:24,530 --> 00:45:26,060 Those of us coming together, 1243 00:45:26,060 --> 00:45:27,530 experts in our own arena, 1244 00:45:27,560 --> 00:45:29,930 coming together in our spheres of influence, 1245 00:45:29,930 --> 00:45:30,950 quite literally, 1246 00:45:31,580 --> 00:45:33,650 because we all had big spheres of influence, 1247 00:45:33,650 --> 00:45:37,670 right? Achieving significant deeds that of course we could not do 1248 00:45:37,670 --> 00:45:41,300 alone. So I really liked that quote or that description. 1249 00:45:41,540 --> 00:45:42,260 Well, I love that. 1250 00:45:42,440 --> 00:45:43,580 Cause I think so often, 1251 00:45:43,580 --> 00:45:46,340 especially as entrepreneurs for sitting at home, 1252 00:45:46,370 --> 00:45:47,600 trying to build our business, 1253 00:45:47,630 --> 00:45:49,640 sometimes we feel like we're weak. 1254 00:45:49,640 --> 00:45:52,070 If we say we need help with something or we don't 1255 00:45:52,070 --> 00:45:53,000 know something. 1256 00:45:53,270 --> 00:45:56,300 And so we keep like struggling and struggling. 1257 00:45:56,300 --> 00:45:58,820 When if you just reach out and ask, 1258 00:45:58,910 --> 00:46:00,230 you can get so much farther, 1259 00:46:00,230 --> 00:46:01,850 faster. Yeah, 1260 00:46:01,880 --> 00:46:03,500 exactly. That's the thing. 1261 00:46:03,530 --> 00:46:04,550 As entrepreneurs, 1262 00:46:04,550 --> 00:46:05,510 as solo printers, 1263 00:46:05,510 --> 00:46:06,800 a small business owners, 1264 00:46:07,010 --> 00:46:09,560 we have to learn to ask for something and a lot 1265 00:46:09,560 --> 00:46:10,010 of times, 1266 00:46:10,010 --> 00:46:11,660 and I'm just going to speak for myself. 1267 00:46:11,690 --> 00:46:12,800 But as a woman, 1268 00:46:12,830 --> 00:46:15,170 sometimes I feel like I have to come across as knowing 1269 00:46:15,170 --> 00:46:18,050 everything because I'm already fighting an uphill battle. 1270 00:46:18,080 --> 00:46:19,580 And if I ask for help, 1271 00:46:19,640 --> 00:46:21,050 I'm the one who gives help. 1272 00:46:21,050 --> 00:46:22,610 I can't be the one asking for help, 1273 00:46:22,790 --> 00:46:24,680 but we got to get over that because if you are 1274 00:46:24,680 --> 00:46:25,400 going to grow, 1275 00:46:25,400 --> 00:46:28,460 you do need to ask for help and allow other people 1276 00:46:28,460 --> 00:46:30,350 to support you in your movement forward, 1277 00:46:30,350 --> 00:46:32,510 which is why these communities are so powerful. 1278 00:46:32,720 --> 00:46:35,000 And it's also why podcasts are great, 1279 00:46:35,300 --> 00:46:38,570 Indeed. In a way I've been asking for help right now. 1280 00:46:38,600 --> 00:46:39,230 And Vivica, 1281 00:46:39,230 --> 00:46:42,440 you have shared with us help right on what to do 1282 00:46:42,440 --> 00:46:43,220 with LinkedIn. 1283 00:46:43,520 --> 00:46:45,440 So it comes full circle. 1284 00:46:46,130 --> 00:46:47,120 Yes, exactly. 1285 00:46:47,150 --> 00:46:47,870 Thank you. 1286 00:46:47,900 --> 00:46:48,320 All right. 1287 00:46:48,320 --> 00:46:49,050 Well thank you so, 1288 00:46:49,130 --> 00:46:51,680 So much for being here and sharing everything that you have 1289 00:46:51,680 --> 00:46:52,400 today. Vivica, 1290 00:46:52,400 --> 00:46:53,030 I really, 1291 00:46:53,030 --> 00:46:54,170 really appreciate you. 1292 00:46:54,650 --> 00:46:55,160 Oh my gosh. 1293 00:46:55,160 --> 00:46:56,240 My absolute pleasure. 1294 00:46:56,240 --> 00:46:58,760 I'm so glad we were able to get together again and 1295 00:46:58,760 --> 00:46:59,540 help each other. 1296 00:46:59,810 --> 00:47:02,000 Absolutely. Have a good rest of your day. 1297 00:47:02,390 --> 00:47:03,290 Thanks you too. 1298 00:47:04,640 --> 00:47:07,850 Are you discouraged because your business is not performing as you 1299 00:47:07,850 --> 00:47:08,600 had envisioned, 1300 00:47:08,880 --> 00:47:11,870 are you stuck and confused about how to turn things around 1301 00:47:12,170 --> 00:47:15,920 Sue's new best selling book is structured to help you identify 1302 00:47:15,920 --> 00:47:19,400 where the holes are in your business and show you exactly 1303 00:47:19,490 --> 00:47:20,360 how to fix them. 1304 00:47:20,600 --> 00:47:22,250 You'll learn from Sue and owners, 1305 00:47:22,250 --> 00:47:23,360 just like you, 1306 00:47:23,360 --> 00:47:27,620 who are seeing real growth and are living their dream maker 1307 00:47:27,770 --> 00:47:29,770 to master find and fix. 1308 00:47:29,770 --> 00:47:32,230 What's not working in your small business, 1309 00:47:32,560 --> 00:47:36,730 get it on Amazon or through www Doug gift biz, 1310 00:47:36,760 --> 00:47:39,280 unwrapped.com/master.