Maintain your integrity. I mean, have fun. Get out there
Speaker:and find what your personal
Speaker:AI training plan is in 2026.
Speaker:Try different tools, get out there, push boundaries. But
Speaker:along the way, maintain your professionalism, maintain your
Speaker:integrity, and just show up better for yourself
Speaker:and for your business or whoever you support. Good
Speaker:morning, good evening, good afternoon, wherever you are, wherever you're watching from, Matt Pierce
Speaker:here from the Visual Lounge, we've got our friend Josh
Speaker:Cavaliere. We're talking and diving into his new book, which if you
Speaker:don't have Applying AI in Learning Development, you should go check it
Speaker:out. It is fantastic. In fact, there's so much here I have not read
Speaker:it all. Sorry about that, Josh, but Josh has been a longtime friend of the
Speaker:show and we just want to jump into you because we've got so much to
Speaker:talk about here. So welcome to the Visual Lounge, Josh
Speaker:Cavaliere. Hey, Josh, I'm so glad that you're here.
Speaker:First of all, congratulations on the book. What a huge accomplishment to do
Speaker:that. Why don't you give us some, a quick high level overview? What,
Speaker:what are we looking at here? Yeah, so when
Speaker:I first got into doing workshops and
Speaker:consulting around AI and L&D in 2023,
Speaker:I began noticing patterns that were happening in the marketplace,
Speaker:like the maturation of a prompt into a prompt library. So notice all these
Speaker:tactics. But then it became evident that there was going to be significant
Speaker:impact with our profession and then also
Speaker:the tools and platforms that we use. And it's a lot, it's a lot to
Speaker:process when you have all these new
Speaker:capabilities that are impacting development tools and
Speaker:video tools and all these things that we've been using for decades. But then
Speaker:you also have all these, you know, how does this capability
Speaker:work? How does AI work? And so as
Speaker:I began interfacing with other professionals and doing
Speaker:these workshops, I realized where all the gaps were at. And so the
Speaker:book really is an output of recognizing that one,
Speaker:the profession is changing, our platforms and tools are
Speaker:changing, and the way that we work with AI is really
Speaker:instrumental in moving everything forward. And that, that essentially is the
Speaker:book. So what? One of the questions I have is,
Speaker:you know, I, like I said, I haven't had a chance to read it all.
Speaker:It's been a busy couple weeks since, since it arrived. But thank you for
Speaker:the, the copy for sure.
Speaker:One of the things I wonder about in terms of, you know,
Speaker:people diving into AI, if I was new
Speaker:and I'm struggling with maybe the approach to AI, or I'm just trying to wrap
Speaker:my head around it, Inside of my organization.
Speaker:High level. What, what's something that, like kind of big
Speaker:takeaway that I could, I could get here that's going to maybe change
Speaker:the, my. Either my relationship with AI or change the way my organization
Speaker:is looking at applying AI in, in the jobs that we do.
Speaker:Well, I would say go read the whole book, but if you had to, if
Speaker:you had to like really focus in on just a few chapters
Speaker:and what those topics are. One is the front matter, like
Speaker:the first couple chapters. One is how did we get here?
Speaker:Chapter one, Chapter two is the transformation of a
Speaker:learning development professional to a human machine performance analyst. What does
Speaker:that mean? What, what skills do you need? And then it's getting into
Speaker:the ethics and governance and security as we
Speaker:move forward. But then the rest of the,
Speaker:I guess the chapters four through seven get into the
Speaker:platforms and tools and how does
Speaker:that show up? And then there's tactics in the back in regards to prompts and
Speaker:the maturation all the way to an agent and chatbots. So
Speaker:to peg it, I mean, if I had to like, okay, if somebody is like
Speaker:really just getting into it new and they can only read or get through a
Speaker:few chapters is one and two, like, how
Speaker:did we get here? What's the transformation? And then I would jump right
Speaker:to eight, which is how to prompt, like, how, how can
Speaker:I start being like, I know where I sit, I know where I need to
Speaker:go now, I need to be productive tomorrow. Right.
Speaker:And that's going to go ahead and give you the base
Speaker:understanding of, you know, your trajectory, where you're
Speaker:headed. But then you can show up so much better tomorrow if you
Speaker:have access to some type of model. And then how do you start working
Speaker:with it? Yeah, well, I appreciate that kind of overview. Right. Because
Speaker:I do think there's, there's a lot in AI. I think a lot of people
Speaker:are just feeling their way through the systems there.
Speaker:Maybe they've experimented with it, they've tried one. Maybe their company's brought in
Speaker:Copilot or Gemini or something, depending on their back end system.
Speaker:One of the challenges I think our industry is facing and everyone who's listening
Speaker:just faced with the reality of AI is that it's changing
Speaker:incredibly fast. I know. I've seen stuff that you've posted and
Speaker:Sam Rogers have been posting about. I'm not even sure if I'm going to say
Speaker:this right. Nana Banana Pants. I don't remember. I don't even know
Speaker:the name of it. Nano Banana. Yes. Yep. Nano Banana. It
Speaker:seems like everything is just moving at speed where, I mean, look, technology
Speaker:has always changed. It's always changed rather rapidly. But this seems like at a
Speaker:magnitude faster, you know, scale a couple
Speaker:times faster than we, I think we've seen before. So particularly as you're, you know,
Speaker:you're thinking about, like, this information, I'm guessing this is pretty evergreen
Speaker:content in terms of solid concepts.
Speaker:But what do you say to us trying, to those of us who are just
Speaker:trying to keep up with our day jobs and follow along and maybe
Speaker:be a little bit productive with AI? I get that question all the time,
Speaker:like, how do I keep up with what's going on?
Speaker:And you have to find your sources of truth. Like, you have to sort
Speaker:through all of the noise that's out there and get signal as to,
Speaker:as to what's happening in the marketplace and
Speaker:be able to understand that whatever happens in the marketplace, how is it going
Speaker:to impact you as a professional? How does, what does that look like? How does
Speaker:it show up? And so for myself, I
Speaker:have my YouTubers that I'll watch either in the morning or while I'm
Speaker:working out or whatever. I have a couple newsletters. I
Speaker:have people that I subscribe to their
Speaker:substack because they're extremely intelligent and they write all kinds of
Speaker:great content. So you have to find your signals out there
Speaker:again. When the sands shift, as they did last
Speaker:week with Gemini, you know, Gemini 3 nano
Speaker:banana pro, the. The
Speaker:definition of work outputs changes.
Speaker:Like, how do we get to this work output? You start having new
Speaker:conversations around, how do we get to
Speaker:a slide deck, how do we get to this job
Speaker:aid? And when, when the, when the sands shift,
Speaker:how are you going to react to that? Like, can we get this technology
Speaker:in house so that we can reconstitute
Speaker:or rethink our workflows to support the business
Speaker:at a different level? Right. And that takes effort. Like, you
Speaker:have to be incredibly intentional. And I think one of the
Speaker:skills that everyone needs to acquire, if you
Speaker:don't already have it, is adaptability is being
Speaker:flexible. And some people don't operate like that. And
Speaker:I get it. You know, you get you enjoy what you
Speaker:do. You love going in deep and doing the work,
Speaker:but the world is changing around you at an exponential rate, and you
Speaker:have to respond accordingly. And I know that makes individuals very
Speaker:uncomfortable, especially when they've been doing their job
Speaker:or their role for a decade or two decades.
Speaker:So this adaptability and the notion
Speaker:or the thought of work is changing.
Speaker:If you lean into it, it's going to be a much easier ride. Than
Speaker:if you push away and say,
Speaker:no, I don't think this AI thing is for me.
Speaker:So I want to talk about that for a minute because I do think,
Speaker:let's assume someone listening is feeling like, well, I feel
Speaker:fairly adaptable. Like it's not maybe my strongest. But I'm not, Not
Speaker:completely. Ludi Clankers.
Speaker:Sorry. Robots. Sorry. I. You
Speaker:know, and they're making the changes. But there's.
Speaker:I know I've experienced it. Sometimes there's a mismatch between my willingness to do
Speaker:something, my organization's willingness to do something. Sometimes they're ahead,
Speaker:sometimes I'm ahead. So what advice would you
Speaker:give someone to. To help them, particularly with
Speaker:this case? I mean, there's lots of times we've had to be adaptable, but with
Speaker:AI again, we've got a couple of things I think are happening. We've got the
Speaker:speed, we've got. We haven't settled on necessarily. There's lots of
Speaker:platforms. Right. We could talk about Gemini. We can talk about things that OpenAI is
Speaker:doing. We could talk about Claude. You know, like, there's,
Speaker:there's, then there's a million other things that are integrating
Speaker:AI in different ways. So it feels like there's also this kind
Speaker:of flood of, of choice option.
Speaker:You know, it's, it's nice when one is in the lead because then
Speaker:I feel like I can have some confidence, but usually it's not clear.
Speaker:And so how does someone just.
Speaker:I almost want the therapy is to be a therapy session, like, how do I
Speaker:change? How do I change and adapt so quickly? But particularly when it's AI,
Speaker:Is this something that, like, would you recommend and maybe in your workshops you do
Speaker:this to. Should people be going out and should they just be making stuff
Speaker:like, how do we make this practical for people who are listening?
Speaker:This particularly in L and D. But also, you know, I think about the people
Speaker:who are doing imagery or videos. I mean, this is changing
Speaker:everything that we do in some way.
Speaker:It's a big question. Yeah. So, you know, for
Speaker:me, it's about understanding your
Speaker:expertise, you know, getting back to the human, like,
Speaker:knowing where you are at as a professional and being, being honest about, like any
Speaker:kind of deficiencies and whatnot. Like, maybe I need to up my skills
Speaker:and data and analytics. Maybe I need up my skills in business acumen.
Speaker:If I'm a videographer, maybe I, I want to go ahead and learn how to
Speaker:shoot with a new piece of equipment or whatever the case may be. Right,
Speaker:that's. That's the one that's so there you're, you got your own identified gap.
Speaker:Then you have, you want access to multiple models.
Speaker:That is the key. I say this to all of my
Speaker:customers, even individual students, that you need
Speaker:access to multiple models. You cannot park yourself
Speaker:into one ecosystem of just OpenAI or just a
Speaker:Google shop or anything like that. So how like, oh
Speaker:wow, I don't have a budget. Let's say I
Speaker:got 20 bucks like a month, right? To invest in yourself.
Speaker:Well, that's when you go to like po.com
Speaker:you get access to all of these different models, text based,
Speaker:right. Or you get access to
Speaker:Firefly from Adobe and then you have access to all of these
Speaker:various models. Right. And as opposed to like double down saying,
Speaker:oh, I'm just only using Google, some of the
Speaker:customers that I work with, they give their associates access
Speaker:to 14 or 15 different large language models and
Speaker:some video and some image models. I mean they're watching
Speaker:their budget around that. But it's all secure,
Speaker:it's all through Microsoft Azure via APIs.
Speaker:And it's wonderful because they can go ahead and test and pressure test
Speaker:all of their workflows against various models as those models
Speaker:change. That's where you want to be, right? So when
Speaker:you think about your workflows and doing tasks at the atomic
Speaker:level, there's going to be these radical shifts that happen in
Speaker:regards to capabilities and your awareness
Speaker:of those capabilities and how they impact what you do day in and day
Speaker:out is essential because the conversation is going
Speaker:to shift and change about that work output and how it's
Speaker:accomplished. And, and if you have your head in the sand and you come up
Speaker:after six months, you could, you could find yourself in a world
Speaker:that these particular outputs or capabilities have
Speaker:radically changed and you have to play catch up, right?
Speaker:So that adaptability and
Speaker:understanding that we're in a constant state of change.
Speaker:Preparing yourself for that and investing in yourself,
Speaker:like what is your personal Learning
Speaker:plan for 2026 in AI? You may have your workout plan
Speaker:set in January, New Year, New Me, but what does it look like with AI?
Speaker:And I mentioned that to everybody, like use whatever
Speaker:model, copilot, whatever you got access to to help you make that plan.
Speaker:Where are your sources of truth? What are the videos you watch, should watch every
Speaker:morning or once a week on Fridays? I know I do.
Speaker:I'm watching Matt Wolf, I'm watching Matthew Berman, I'm watching
Speaker:Nate B. Jones because they're great thinkers, they're
Speaker:pragmatic and they give you some guidance as far as what's happening out there.
Speaker:So it's a shift. It's most definitely a
Speaker:shift. But I think once everyone
Speaker:gets used to this pace,
Speaker:they'll begin to understand the relationship with the technology better and how they
Speaker:need to show up. Yeah, I guess I should be listed
Speaker:in all the mats. Maybe not great thinker, but I appreciated how many
Speaker:mats you listed out there. Josh, I want to talk a little bit
Speaker:about the work is changing because I do think on this show particularly, we
Speaker:talk a lot about images and video and the creation and from a learning
Speaker:development perspective primarily. But it is interesting
Speaker:the things AI is looking, it's looking more and more the things that
Speaker:you would do as an instructional designer traditionally or
Speaker:if you're, you know, training specialist or video producer or
Speaker:fill in role is starting to shift
Speaker:already, which I think is really interesting. Right. Like, and you said something to me
Speaker:before we got on the call about the bar raising. Can, can we
Speaker:revisit that? Because I do think, I do think that it's, it's
Speaker:interesting for us to think about. One, it's a, I think it ties back to
Speaker:the adaptability. But two, I think fundamentally,
Speaker:as you've said now, I think twice, work is changing and I think that's
Speaker:maybe not clear yet to everyone how
Speaker:that might be or what that might manifest itself like. Any
Speaker:thoughts? Yep. So when,
Speaker:you know, when this, when AI first came out, you know, we're getting
Speaker:reports in regards to AI's impact on tasks across various
Speaker:roles and people became very, very apprehensive, like,
Speaker:oh my gosh, this is going to completely take my job. And I think what
Speaker:we're actually seeing is a redefinition
Speaker:of the work output and what you do and how you get
Speaker:there. And because this technology
Speaker:is increasingly like it's constantly creating
Speaker:better, highly qualified, actionable
Speaker:outputs, then the bar gets raised for everybody.
Speaker:So for novices that are, maybe I'm not a graphic designer,
Speaker:but my gosh, last week with Nano Banana Pro, I
Speaker:can create an infographic in 10 seconds that is absolutely
Speaker:perfect and I can use it in my slide deck that has
Speaker:never happened before. So the bar is now set for those individuals
Speaker:to create picture perfect infographics. Now, let's say I'm a graphic
Speaker:designer. Well, now in my mind the
Speaker:bar is raised and I'm creating content pipelines, meaning
Speaker:I can go ahead and create an infographic that then feeds into a
Speaker:slide deck that then feeds into a video script that then feeds into
Speaker:a multimedia interactive presentation. Because I have
Speaker:all that experience and I know exactly how I'm solving The problems,
Speaker:it just shows up different because you have that experience. That's
Speaker:what we're getting at. And when it comes to specifically learning
Speaker:and development, it's the propagation of learning experiences at
Speaker:scale into work. And as an expert,
Speaker:there are many things that you need to know to make that happen
Speaker:at scale. Regardless of what other agents and
Speaker:platforms and what tools do you have to run policy on these
Speaker:things, you have to vet it out, you have to make sure that
Speaker:it's effective. So, you know, the
Speaker:rising tide lifts all boats. I think with technology
Speaker:it's the same thing. We're going to have so many professionals that
Speaker:were. And Matt, you and I have, we've done video workshops together
Speaker:where people are just apprehensive about video. Like there's, oh my gosh,
Speaker:there's so many different things that we have to learn. But when
Speaker:you can have a system that can do the lighting, that
Speaker:can do the characters, that can go ahead and set up the scenario, you're getting
Speaker:to the end product that you want, which is a great scenario based
Speaker:exchange or video and which, which is awesome. I mean, it's
Speaker:such an empowering feeling for people when they know they can go ahead and create
Speaker:a pointed solution that impacts the business, that impacts
Speaker:their associates, and that's where they're at to where
Speaker:now we have a baseline of how professionals are going to show up in regards
Speaker:to media creation. But for experts, the bar is going to
Speaker:be raised also as far as what they can create and
Speaker:you know, what the marketplace or what their business expects out of them.
Speaker:Yeah, I've often imagined that as we go through this change, it's like artisans of
Speaker:old, right? They would build, build, build. But now there's, there's
Speaker:boutiques, right? Like you have craftsman's crafts
Speaker:people who are doing things at a boutique kind of. It's a very special
Speaker:thing. It's, you know, very high quality. It's, you know, you get it
Speaker:because. Not because it's maybe perfect or mass produced, you get it because
Speaker:it's unique, it's special. And I do wonder there's going to be
Speaker:that kind of lane of traffic from an AI
Speaker:perspective that there's going to be things like, yeah, I just need to, I need
Speaker:the thing that's like ikea. I just need to assemble it. And then I also.
Speaker:But I want that piece over here to be the perfect piece. I want that
Speaker:to be the one that really speaks to the heart, not the fact that I
Speaker:need a cabinet. Yeah, I think there's
Speaker:gonna be plenty of room for that. And you're talking about
Speaker:massive creative unlocks for all kinds of different content
Speaker:at scale for individuals that they may have premeditated some
Speaker:type of book or some type of video or a movie
Speaker:or a TV show, but they had no way or the economics to
Speaker:produce anything. That's all changing. And
Speaker:I believe that's gonna go ahead and, and push
Speaker:all kinds of different media
Speaker:channels and in how outputs
Speaker:are created and who's part of that story and who can be
Speaker:included as part of that, whether it be on the small screen on
Speaker:YouTube or you're on some kind of cable or whatever, whatever the case may be,
Speaker:or just on an, in a learning environment.
Speaker:And that excites me because now
Speaker:we're being more inclusive as far as
Speaker:who can help tell that story or who can solve that
Speaker:problem. So one of the concerns with AI, Josh,
Speaker:and again, I would love to hear if you have
Speaker:perspectives or if you talk about this in the book at all, is we
Speaker:saw in the last couple months, channels like YouTube
Speaker:are cracking down on AI slot. People are generating, you know,
Speaker:these voice or faceless videos, we'll call it, with AI voice
Speaker:by cranking them out. Sometimes, you know, just
Speaker:we'll question the value of what they're. They're creating. And, and obviously we
Speaker:know that AI can get things wrong. You know, it does say very clearly we're
Speaker:responsible to make sure there's no mistakes in the information.
Speaker:When, when we look at our profession, we look at the changes that are happening,
Speaker:obviously move with the speed there, there's likelihood that things are
Speaker:gonna be wrong in the system.
Speaker:So what, what advice do you give to people who are out there? And that's
Speaker:the concern. And how do you, how do you make sure you're treating the stuff
Speaker:well, but not also maybe taking it just as is.
Speaker:Maintain your integrity. That's it. That is the word,
Speaker:integrity. Are you putting something
Speaker:out in the world that is noise or is it signal?
Speaker:And what is the, what is the process for vetting that
Speaker:information out? Are you just copying, pasting from the model and putting it out there
Speaker:on LinkedIn as a post, or using AI to make a comment?
Speaker:It doesn't resonate. Right. Humans are, I mean, we're
Speaker:really good at reading, you know, information
Speaker:that's in front of us and whether it's truly having an emotional
Speaker:connection. And that's where a lot of the AI content, whether
Speaker:you're reading it, whether you're viewing a video or even listening to
Speaker:music, you don't have those emotional
Speaker:attachments. Now that is changing though, right? So that is one of the
Speaker:unique things, is that we see this in some of the latest
Speaker:models and the way that they respond. I know that for myself
Speaker:personally, if I'm in an environment, like if I'm driving or something, I'll just flip
Speaker:on, chat GPT and have a conversation. Right? And
Speaker:it's kind of shocking how now there's more emotion in it.
Speaker:Same thing with audio specifically around.
Speaker:Not to name any vendors, but there's like some music creation tools that are out
Speaker:there that blow me away. Like we are at
Speaker:the cusp where you cannot tell it's AI,
Speaker:right? But for, and this is a
Speaker:perfect example of what I'm talking about, raising the bar for
Speaker:musicians to where they're like, oh, am I out of a
Speaker:job? No, they're not out of a job. They have a new tool that's going
Speaker:to allow them to play a riff and then that riff can go into AI
Speaker:and then they can orchestrate a whole new song within minutes. That would have taken
Speaker:them studio time and additional artists and bass players and
Speaker:all this other stuff. They're getting to their vision, to their end product
Speaker:faster, maintaining their integrity. Right, Going back to that word.
Speaker:And so that will eventually happen with video. So I think,
Speaker:you know, for the effort that we're putting out there, to put something out in
Speaker:the world, maintaining your integrity and maintaining
Speaker:the professionalism and consistency is critical
Speaker:because we're going to have these false. A false sense of security as
Speaker:far as the quality of an output. And you're going to put it out there
Speaker:and it's not going to resonate. Like you're going to get some negative feedback. And
Speaker:so I think having like rubrics of evaluation
Speaker:are critical even for your own personal self or if you're
Speaker:putting some kind of output for your company, if it's AI generated,
Speaker:what does that look like? Like, what is that evaluation rubric? What is the QA
Speaker:around it? Then when you put that out there,
Speaker:do your consumers understand that it was generated by AI,
Speaker:Right? What kind of transparency are you going to put out there? You put a
Speaker:little note saying, hey, these videos were created by AI or not.
Speaker:Because once an individual understands that it was created by AI, the way that they
Speaker:consume it is completely different than if they start consuming it and they're like,
Speaker:wait, this isn't a human. We get that a lot with avatar
Speaker:technology, right? Not naming any vendors, but
Speaker:you and I both know that with these avatars, if they're on the screen
Speaker:for too long, they don't resonate anymore. But
Speaker:if you bring them on the screen for about six to eight seconds for an
Speaker:emotional fence post and then you take them off the screen and you go to
Speaker:B roll, it's very effective. You don't even have time
Speaker:to process was that a real human or not. You're already on to the next
Speaker:thing and you know, it leaves your short term memory. So
Speaker:yeah, I keep going back to integrity. Well, I
Speaker:love that answer. And it makes me think that, you know, there's,
Speaker:there's obviously opportunities to really succeed there. And there's opportunities because
Speaker:people, you, you know, not everyone will have the same level of
Speaker:integrity that they'll do things that maybe make shortcuts and,
Speaker:but, and that's okay, right? People are going to figure this out. And humans are
Speaker:lazy, Matt. We are, we're so
Speaker:lazy. And I'm there with them at times. You know, and so,
Speaker:but I am too. But, but I love that, like having those, those check
Speaker:points in place makes a lot of sense to me,
Speaker:you know, And I did think with your comment about the music, right, Like I'm
Speaker:not looking forward to seeing the robots on stage anytime soon. So there's
Speaker:still opportunities for the humans, we hope. Although Chuck E.
Speaker:Cheese been doing the robot for a long time. Long
Speaker:time. Well, I can't wait to see how that evolves with AI. Well, Josh,
Speaker:I have two more things I want to just talk to you about.
Speaker:One is I want to get just your reaction to a stat and I don't
Speaker:have the exact numbers. We're going to release this research coming soon,
Speaker:but I want to see are you surprised or not surprised? So we did
Speaker:research, 600 people in the study about
Speaker:US or English speaking, but multiple countries, US UK.
Speaker:So not just a US audience. These are professionals, 18
Speaker:to whatever who were asked to watch a
Speaker:video. And they were asked and they got. There was four variations of video.
Speaker:There's one that was a, like
Speaker:an avatar. Like. No, it's a, like a static image
Speaker:with a visual, like visual graphic. Right. That moves with the audio.
Speaker:Right. So as metoxic moves, you got a, a human
Speaker:picture in picture, an actual human talking. You had an
Speaker:avatar picture in picture and then you had like a full screen
Speaker:avatar. Actually I think there was a full screen human in there. They were asked
Speaker:to watch this video, had these different kind of setups and
Speaker:then they were watching it. It was a task based,
Speaker:task based thing like do this thing, learn how to do this
Speaker:thing in Google. The research that we got back
Speaker:basically indicated that the Avatars,
Speaker:the performance that people did. So we'll call it, whether it's comprehension
Speaker:or capacity to do a task after the fact,
Speaker:the avatars both, they actually did better.
Speaker:But then, as you said, like, size of the avatar actually mattered.
Speaker:So does humans doing better on a task that involved
Speaker:avatar versus a human surprise you?
Speaker:Not at all. So again, it
Speaker:depends upon the composition of the window and cognitive load.
Speaker:Right. So if you go back to the empirical evidence of a human in the
Speaker:bottom left or right hand corner, sometimes it's a wash, depending upon
Speaker:the content that's being shown. As far as B roll or additional information
Speaker:in the background, I'm not surprised at all. If
Speaker:there are emotional pools that are happening during the knowledge transfer
Speaker:that maintains a human's attention on the screen to get
Speaker:that concept, that is a win. If you have information,
Speaker:and we both know this, if you have a human or an av, the screen
Speaker:and it's a distraction, people are going to not pay as much
Speaker:attention in the moment. Right. They're going to. Their mind's going to
Speaker:drift or they're going to think about how weird or odd the media is as
Speaker:opposed to being immersed in the experience. So
Speaker:what you orchestrated there, if the experience is
Speaker:immersive and it's not causing cognitive
Speaker:load, that's the reason why you're probably getting better
Speaker:scores or retention off the back end. Because it's a superior
Speaker:experience. Yeah, I like the emotional pull. Right. So
Speaker:the content was all the same base, basically just changing the delivery
Speaker:mechanisms. Right. But yeah, if the, like, it's less, could be less
Speaker:distraction. Like, I move a lot, I twitch, I move forward, you know, like,
Speaker:so that. That could absolutely play into it. Maybe it's my voice. Maybe
Speaker:it's the voice. Right. Was there more modulation or not as much
Speaker:modulation? So I do love that, that resonance. Okay, so that's one thing.
Speaker:It's just a. More. More data to come. There's some other interesting things. I
Speaker:can't wait. I'm looking forward to that. But definitely some. Some interesting
Speaker:things there because I know a lot of people. Avatars are definitely
Speaker:one of those things. And since you brought them up, very mixed bag. Right, people?
Speaker:Yeah, yeah, we want them, we want to use them. Or. Gosh, this is
Speaker:an uncanny valley. A lot of the way. The second thing I wanted to chat
Speaker:with you about is we recently released our human framework. You
Speaker:know, we did a podcast episode of it recently. So for those who maybe missed
Speaker:it, I'll just re. Let me just recap and Josh, refresh your memory as
Speaker:well, so it's human is just an acronym. So harness your
Speaker:expertise, understand your audience, make it authentic, not
Speaker:artificial, aim for better, not just faster, and never skip reviews.
Speaker:And I'm curious because you've, you've done way more thinking about
Speaker:applying AI and I'm curious how this resonates with
Speaker:you as a kind of approach to the work that we do, since we've
Speaker:been talking a lot about how work is changing. I don't know, everything you
Speaker:just said sounds like maintain your integrity.
Speaker:It sounds exactly like that, yes.
Speaker:All of it. You know, you just basically listed out a
Speaker:checklist of maintaining your integrity when creating video based
Speaker:media. And all of those elements are extremely
Speaker:important. They're all part of that process of
Speaker:maintaining your expertise, maintaining your integrity,
Speaker:being able to go ahead and put something out in the world that's going to
Speaker:resonate, that's truly going to have impact. You need those checklists,
Speaker:whether it be a mental checklist or something that you have to go through a
Speaker:few times manually so that you get it down, you have
Speaker:to go through them. I know that for myself that I go through so many
Speaker:different mental checklists and even before I put something out in the world, I
Speaker:may go back to a peer in the industry and say, what do you think
Speaker:about this through their lens and what do they think about, you
Speaker:know, about whatever content I'm putting out there. So, yeah, I absolutely
Speaker:love the human framework that you have there
Speaker:as far as video creation. So
Speaker:one of the things I think that I've heard, particularly in
Speaker:conversations I read a lot of LinkedIn, one of the promises
Speaker:of AI is faster. And there's nothing in here in our
Speaker:integrity that says we can't go faster. But I do get a sense
Speaker:that kind of broadly, when we say something
Speaker:like aim for better, not just faster people, I get a little bit like. But
Speaker:that's not the promise of AI. AI is faster. And I guess I just
Speaker:love your hot take. Is faster the outcome we're going for,
Speaker:or is it yes and faster and
Speaker:better? Yes. And so
Speaker:nobody knew AI was going to show up though it was going to show up
Speaker:three years ago, right? Nobody did. And
Speaker:so if you think about how AI is
Speaker:being implemented in orgs at scale, it shows
Speaker:up wildly different. And so what is happening in the meantime?
Speaker:In the meantime, there are goals, there are
Speaker:problems to be solved, there is deep work being done on initiatives
Speaker:that never stopped. And so all of those things
Speaker:need to happen. Why not lean in to make it faster?
Speaker:Right? I mean, obviously maintain your integrity and There was
Speaker:so many. You know, here's the thing. I read those posts too. And
Speaker:so many of my peers, well, maybe
Speaker:a few, A few peers be like, we shouldn't be focusing in on content
Speaker:creation. There's bigger stories here, I get it.
Speaker:But work needs to get done.
Speaker:That six month training build, if we can knock a month off of it
Speaker:and we can get back on schedule, my gosh, let's use this AI
Speaker:tool to streamline this workflow. I am
Speaker:all for the
Speaker:reconfiguration of workflows, of being able
Speaker:to go ahead and create content faster as long as the integrity is
Speaker:maintained and the intention is still there and you're just not
Speaker:checking a box and I think that's a qualifier there. That's really important
Speaker:because yes, you do have the
Speaker:abuse of the capability and that's
Speaker:happened forever. Where people just go and copy and paste and call it done. Or
Speaker:and you hear stories in the marketplace of lawyers losing their
Speaker:license because they're referencing case law that doesn't exist. Or
Speaker:you know, companies that get out in front of their skis and they do,
Speaker:you know, a drive through AI and next thing you know, it's ordering 20,000
Speaker:Chicken McNuggets. And you know, I mean, we, we, we try
Speaker:to improve what's going
Speaker:on out there, but as I mentioned before, humans are just lazy and they will
Speaker:go ahead and take advantage of the technology and think
Speaker:they're implementing a solve when actually they're creating friction.
Speaker:And I think that's what's happening is the content creation part
Speaker:gets a bad rap because one, it's been implemented
Speaker:probably improperly for a long period of time
Speaker:as far as an educational experience solve.
Speaker:And so the thought was, oh, we're going to go ahead and create a whole
Speaker:bunch of crap at scale. Right. But I think
Speaker:that we have to go through these pain points.
Speaker:Like we need to go through these
Speaker:moments to where there's a realization of more
Speaker:is not better, of that we have to have rigor, that we have to go
Speaker:ahead and have like a human framework to vet all this stuff
Speaker:out so that yes, we can go ahead and do these solves for the business.
Speaker:We're maintaining our integrity, we're putting great learning
Speaker:experiences out there for our associates and it's a win for everybody.
Speaker:But along the way, we are going to run through these periods where
Speaker:AI is going to get a bed rap for creating AI slop and creating
Speaker:poorly executed content. Yeah. Well, Josh,
Speaker:this has been a fantastic conversation. I'm looking forward to digging
Speaker:in more into the book and learning more. If
Speaker:people want to find the book, they want to learn more about you, connect with
Speaker:you. Where should they turn? Yeah, they can go right. Oh, right
Speaker:here over on Amazon. So yeah, Amazon
Speaker:is a great way to find the book. You can also get on ATD Press,
Speaker:JoshCavalier.com and soon to be JoshCavalier AI. I have to
Speaker:go and change those DNS settings here shortly to flip the book
Speaker:webpage up. The companion website can't wait.
Speaker:That's going to be amazing. The book website, so many
Speaker:additional pieces of content to support your journey
Speaker:as you read the book. Fantastic.
Speaker:I have you labeled as JoshCavalier AI. So maybe I'll just keep it in
Speaker:hopes that put some pressure on you, Josh. Push the pressure on you. Right, right,
Speaker:right. That's what we do over Thanksgiving holiday. That's right. Well, as
Speaker:we wrap up, we'd like to end the way we always do, Josh, which is
Speaker:with our final take as quick, fast summary. So, Josh, what is
Speaker:your final take for today's episode? Maintain your integrity.
Speaker:I mean, have fun. Get out there and
Speaker:find what your personal AI training plan
Speaker:is in 2026. Try different
Speaker:tools, get out there, push boundaries. But along the
Speaker:way, maintain your professionalism, maintain your integrity
Speaker:and just show up better for yourself and for your business
Speaker:or whoever you support. Fantastic. Well,
Speaker:Josh, always, always glad to have you here in the visual lens and thank you
Speaker:you again for, for sharing your book with us where hopefully a lot of people
Speaker:will take up the opportunity to read that and gain more wisdom and insight from
Speaker:you. Thanks, Matt. Appreciate it. All right, everybody, you hear
Speaker:it like, we've got, we've got lots of interesting challenges ahead. We gotta
Speaker:make sure we're focused on our integrity. We gotta make sure we're understanding the
Speaker:systems, playing with them, learning what's going to work for us, creating new,
Speaker:we're creating new work, new opportunities and that is.