I'm Todd Miller of Isaiah Industries, manufacturer of Specialty Metal Roofing.

Welcome to Construction Disruption, the show that explores what's working,

what's new and what's next in the construction and remodeling worlds.

I'm excited about today's show, but first, let me welcome my co-host today, the

illustrious, the inimitable Ryan Bell.

How you doing, Ryan?

Hey Todd.

I'm doing well.

How are you?

I'm doing very well.

I was thinking the other day though, um, about a, a girl that,

uh, broke up with me, uh, once upon a time after we ran a marathon.

Um, she broke up with me, but you know, we had a good run going there for a while.

Anyway.

Okay, that was not true at all.

So just a reminder to our audience, we are once again in this episode

doing our challenge words.

That sounds scary, doesn't it?

But that is where each of us, Ryan and I, and our guest are going to be trying

to work some top secret, kill us if you find it outward into the conversation as.

Seamlessly as possible.

And at the end of the show, we will tell you whether we were able to

work in our challenge words or not.

Those challenge words were put up, uh, forth by one of

the others here on the show.

So, um, shall we go forward, Ryan?

Yeah, let's dive.

So things are changing incredibly rapidly right now in the world of home improvement

marketing, and anyone who knows me knows that I'm a bit long in the tooth and I've

been around a lot of years, and things are changing faster now in terms of

marketing and lead generation than I've.

Ever seen them before?

If you are in the industry, of course you know exactly what I'm talking about, and

chances are you're trying to figure out what your company is going to do about it.

Well, today our guest is someone who every day is helping contractors

to generate more leads and to turn those leads into profitable sales.

Woohoo.

We like that With just a few easy steps.

Today's guest is.

Austin Rosenbaum of Demand iq.

Austin's company is helping contractors across the country lead their industries

by head on tackling the question that historically everyone hated

to hear too early in the process.

What is this home improvement going to cost me?

Austin, it's a pleasure to have you here today.

We're gonna talk about all kinds of fun stuff.

Welcome to Construction Disruption.

Hey Todd.

And thank you so much for having me on.

I appreciate it.

Very good.

Well, so I think it's interesting.

I know that you have a bachelor's degree.

Um, I've been creeping on you on LinkedIn.

I know that you have a bachelor's degree in electrical engineering.

You have an MBA.

How did you find yourself to start a business that is helping home improvement

contractors across the country?

With that being your background?

That's a good question.

It takes me back a little bit.

Uh, I was sitting in my stats class and I was learning about

a little bit about marketing.

We were looking at problems that were had to do with marketing, and I was

thinking, I, I, I, I was working at a home improvement business and I

was thinking to myself, boy, there's a lot of, um, kind of stats concepts

here, especially around what was known as machine learning at that time.

It's basically just predictive modeling.

I thought, man, there's a lot of opportunities to probably use smarter

techniques to drive lower cost of acquisition or lower cost leads and

drive more volume if we could just be a little more targeted with our marketing.

And, uh, that was the birth of an idea.

I went into an entrepreneurial class and I was like, ah, I'm gonna work by

myself on this class and I'm gonna, you know, spin up a little business here.

And basically build a, a marketing agency that was supporting home

improvement contractors and using predictive analytics to try to

figure out who you should market to.

And that was the, the beginning of this company.

And it was, uh.

Uh, you know, basically just taking things that I was seeing

and learning about and seeing if there was problems I could solve.

And I, there was things that would, I could get paid to do and that was great.

I had right away had a business right out of my MBA school, uh, getting, you know,

getting paid to work with home improvement companies to improve their marketing.

That's awesome.

And, and then how often is that, how great things happen when folks, uh, are working

in something and they see a need and they say to you, whiz, I can help some others.

Well, give us an overview, if you would, of what, uh, demand IQ does,

what you're up to today, um, how the business has morphed, that type of thing.

Well, just like anyone's business, if you've been around the block a

little while, you, you change and you adjust and you make pivots and

you grow with the market and listen to your customers a whole lot.

And that's what we've done at Demand iq.

And you know, we started off as a very like data driven, you know, business with

marketing insights and all this stuff.

And we realized that.

In the process of helping contractors attract customers and turn those

into, you know, projects that there was a customer experience flaw that,

you know, looking at my, I was a millennial homeowner and I'm looking

around at the process that the folks that I was working with were offering

to their homeowners and going, hmm.

I don't know if that's how I wanna shop.

I don't know if that, that's a parallel to the experience that I'm getting when

I go on Amazon or if I get insurance from, you know, Geico or, uh, get a, a

mortgage from Rocket Mortgage or, you know, the list goes on of all these

kind of progressive experiences that.

Depart quite a lot from the experience that you get when filling out a form on

a home improvement contractor website, getting, you know, a million phone

calls, maybe if you're filling out one on one of those lead aggregator sites,

and then having to sit down with two or three different contractors and

taking up lots of time in your schedule.

When, you know, the world around us is giving us information at the speed

that it is, it just, it feels outdated.

Right?

And I, I, I think there was a point maybe a couple years into our

marketing agency that we said, boy, uh.

There's gotta be a better way and there's gotta be some

op, there's opportunity here.

And so we started building tools to work with our customers to help

them drive better, lower cost leads and, and more leads through this

more modernized shopping experience where I could get a price instantly.

I think, uh, we proved that out with a couple of companies and then I went and

partnered with a, a friend from grad school and we raised a, a good chunk of

change to go and get after a software product to transform that business

from a services business and agency.

Into a scalable product.

And, you know, where we sit today is we serve, you know, hundreds of contractors

of a variety of different types.

Roofing, you know, exteriors, even some of the, some stuff inside

the home with the ability to provide an instant online estimate.

And what that is, is not necessarily, you know, giving the final quote,

but actually just helping that homeowner arrive at a budget.

Just giving them a basic sense of what could this project cost so that

you can qualify the right people into your process and not waste time

with people who otherwise probably are just gonna kick your tires.

Excellent.

Well, I'm curious.

Uh, you know, I mean this whole idea of pricing transparency was something

that our industry was just horrible at.

Um, and, and we avoided it like the plague for.

Or so many years as you went out and started talking to contractors about this?

Um, any interesting reactions or did people immediately buy into it or, you

know, how, what's that progress been like?

That's a, that's a great question too, I think.

Uh, so we started this, this, uh.

This initiative in 2019, long time ago.

In, in relative terms, right.

In relative terms to technology and to this concept, I think we were probably

the first to do this for home improvement.

Um, and at that time, you know, I really had to just show them the data on the

cost per lead, because otherwise it was quite an uphill battle with, with

the idea of price transparency that.

That they could, moving the quote from the kitchen table sit to the top of the

funnel was a, was a big, it's a big ask.

And um, I just had to show them the data.

And luckily at that time I was, um, you know, actually helping drive the leads.

Like we were the ones that were generating them with the contractor.

For the contractor.

And so we had a little bit more leverage at that time of, you know, just.

This is in, we were kind of in control of the budget.

Like we were, we were actually managing the budget for the contractor.

And if this made sense to lower your cost per lead, then they would

follow that kind of instruction.

So, uh, you know, once we brought that to a number of contractors and

was able to communicate that this was something that was advantageous

and that was, uh, you know, something that could actually help grow your

business, I think more got on board, but.

That's definitely not, hasn't, there's always been, uh, lots of education

required around this topic because as you know, as I mentioned, it's, it's a

big shift and, uh, I think only in the last two years and really in the last

12 months, uh, we've seen a lot more contractors get excited about this.

And it seems like it's really catching on and it's not just in roofing.

Um, but it's really across all, all disciplines of home

improvement and home services.

We certainly have seen that shift.

Be pretty cataclysmic.

I mean, it's happening pretty quickly.

No doubt about it.

And I, you know, I think it's invigorating to see that kind of change happening

in an industry that really has been, eh, pretty stodgy and slow to change.

Well, let's talk a little bit about consumers, about homeowners.

So I know that we, at Isaiah Industries kind of feel like COVID became.

The tipping point, if you will, when consumers finally started to want to

buy home improvement services in ways similar to what Amazon had taught them,

that they would be able to buy everything else, um, would you agree with that,

that that sort of became a tipping point?

And if so, can you reflect a little bit on, you know, what those changed

consumer expectations and wants, um, meant to the home improvement industry?

Yeah, well I certainly, the way that contractors were marketing

was, at least that was a, the most foundational change was.

Contractors went from, I mean, I don't, A lot of roofers and other

trades were like knocking on doors.

And when they couldn't do that, they needed to go into the digital domain.

And if they wanted to go into the digital side, they needed to be smart about it.

They needed to be different than all the other noise that

was available on the platform.

And so using an instinct quote was actually a way to differentiate

your business and to not stand out from all the noise.

Um, now obviously there's a, there's a consumer aspect in the

dimension here that that's driven by.

Changing consumer expectations and a more, um, marketing dominated funnel is the word

that I I used during COVID was consumers were spending more time shopping on

their own because that was what you did.

Like you remember back in those days you were just kind of bored on your couch and

doing research and spending more time.

Learning, uh, because you had time and because you certainly weren't gonna

invite that person out to your home until you really know for sure that that was

something that you were gonna invest in.

And so, um, yeah, I think consumers certainly were driven by, you know, the,

the experiences that they were having around them and, and during COVID they

were spending just more time researching.

And I think that's, that's rubbed off on them.

And, you know, kind of now that's the standard is that you're gonna go online.

Uh, for the majority of us homeowners at this point, like especially new home

buyers, I think what's interesting is there's homeowners and then there's

new home buyers, and now millennials are mostly new home buyers, and so.

Those new home buyers are, you know, making upgrades

and retrofits to their home.

And so I, I think one of the important things is just separating,

like generationally, like the difference in shopping behavior,

but certainly COVID drove everybody.

But millennials have this propensity to to shop on their own and certainly Gen Z

even more than, uh, those, those younger home, uh, than those older homeowners.

Interesting.

Well, so as you know, these changes have happened in terms

of consumer expectations.

How have Google and the various AI agents, how have they responded to that?

Man.

Uh, Google's really put on some, some brass knuckles with this concept.

Uh, they've, you know, they're kinda laying down the law saying, Hey, this,

this price transparency is something that contractors really need to, you know.

Start using because they realize that the experience that homeowners have with

going and gathering quotes is laborists.

That there's a lot involved in that.

It's keeping homeowners from starting their process.

Uh, they want people to have a great experience with using

Google, and if homeowners are, you know, finding themselves.

Giving up in their middle of their process because they don't wanna sit down.

That means that there's less people spending mo, less contractors

spending more money on Google, less people, uh, getting the

results that they're looking for.

And so what they've done is they've introduced this new filter at the

very, very top of Google search.

It's the very first thing you see when you type in roofing company

near me, or, uh, windows Company near me, siding company near me.

Any sort of.

Local search phrase, maybe it's like Roofing company, Denver, any local

phrase, this button pops up at the top of search and it works just like

the concept of top rated or open.

Now, if you've used that for restaurants, so if you've, if you're a restaurant

person, you know that when you click on top rated, it's only going to show

businesses that are top rated or open Now.

So the same concept, it's, there's only three options at the top of Google search.

Now it's online estimates, top rated and open now.

So if you click on that online estimates button, just like what happens with

open now and top rated, it's gonna only show contractors that are.

Showing online pricing, and this is a big change, right?

There's, there's a lot of, uh, you know, there's steps that you'll need to take.

It's not terribly difficult, but this is a new paradigm where Google is, you

know, kind of saying that this is what they expect homeowners to get when

they search for home improvements.

Yeah, I mean, I'll often hear people say that, you know,

oh, Google's doing this to me.

But really Google's responding to what the consumer expectation is, and I think

it's important for people to remember that well, um, you know, not to scare anybody.

Well, frankly, I think we do need to scare a few people.

What are the risks for contractors who just keep trying

to do things the same old way?

Maybe they say, oh, it's okay, I'll just ignore the digital stuff

and double down on home shows or newspaper advertising or something.

Uh, what do you see as the real risks there?

I mean, I, I certainly see, uh, Google as being a top performing lead source, right?

Like the deep funnel nature of people who are shopping on

Google is, uh, is hard to ignore.

Like if someone's searching for roofing provider near me or

get a, you know, getting a, a price quote for, for a new roof.

Like, those are very, very deep funnel ready to buy people.

So if you, if you wanted to put your budget in TV or radio or print.

Man, let's think about what that type of person is that you're hitting.

One, you certainly can't get as targeted.

'cause these are, these are, you're just going and saying, Hey, random person.

You know, Hey, are you open to buying a new roof?

Uh, you know, that's a lot of wasted budget.

So I, I think the only time that it makes sense to go into, uh, tv, radio, print

is when, I mean, print seems like they're getting some different results, but the

TV and radio, that stuff is for when you.

Are already maximizing your Google and your meta when you can't

spend any more on your market.

We're talking, you know, you're spending tens or hundreds of thousands

of dollars a month already into those deep funnel channels like Google

and Meta to then say, I gotta go get more people in the top of the funnel

and try to bring those people down.

So I, um, you know, I would just say you're leaving money

on the table if you're not maximizing, uh, Google right now.

Makes a lot of sense.

Well, talking about the modern consumer, the changed consumer, if you will.

Um, what are, what are their expectations, you know, before they even talk to a

home improvement salesperson, um, what are the things that they are trying

to learn and, you know, what are their expectations when they first invite

someone to come, Hey, talk to me.

I think that the biggest, like I said about the concept of budget, right?

Uh, you know, what is the budget that I need to, to start my project?

You know, what, what are the different budget levels?

Like what, um, like do you have, are there tiers to this?

Is it.

Uh, what's a, what's a metal roof cost compared to an asphalt shingle roof?

Right.

Um, so I think that people are just trying to understand like, do I have, is

this a project I can even start today?

Or is this something I'm gonna have to save up for?

And so that's the very first foundational level.

But then beyond that, they're wanting to know more details about.

The products and services that you offer, right?

Like what does a metal roof system, you know, what is the difference?

It's a, oh, it's a lifetime roof.

You know, it's like this is something that's an investment in your home.

And so communicating that value proposition is something that

we've done within our software.

I think to a deeper degree than any other instant quote platform out there.

We've created a very rich experience that allows you to showcase.

Your products and really explain and articulate the value of those products

because it's not just about price, right?

I'm a price tool salesman that's telling you that it's not just about price.

And that's something that's very important reflected in our product.

Um, and so they wanna know a little bit more.

They're gonna do their research.

Like you, you know that, uh, when you go on Amazon, you're looking at a number

of different attributes on that Amazon.

Product card, you're looking at reviews, you're looking at those, uh,

FAQs and descriptions of the product.

Um, you're looking at the photos.

Those are all things that you know, are reflected inside of Demand iq.

And we make it easy for a contractor to set that up and showcase products.

Of course, Isaiah is already in there, but, you know, uh, any, even windows

and, and, um, you know, different types of other products that you

could be retailing can be configured and showcased inside of our tool.

Can you share with us maybe, uh, some case study information on a contractor you've

worked with and you know, how this changed their business or changed the trajectory?

Of their business.

I think that, and there's a, there's a metal roof provider in the Great

Lakes region that, um, uses our tool very strongly on, um, meta ads.

Right?

They're really, really big.

And, um, using our tool to differentiate their ads, as I, as I mentioned earlier

in this conversation, that like, there's a lot of noise out there with

advertising and if you can provide something of value to your homeowner

to call it a, a better carrot, right?

Just for lack of better words, dangling a better carrot, you

can get more, more results.

And so they're using.

Our product to be able to drive lower cost leads.

I think we've cut their cost per lead in half, maybe from $70

down to sub $50 or sub $40 even.

Um, and they're, they're spending about $2,000 a week on meta ads,

and they're seeing between 70 and a hundred thousand dollars in sales.

And that's, they're using it as like an, an engine, a conversion

engine for leads and to get quality appointments to set their ads apart.

You know, there's, there's really like two different use cases for our product.

There's the, I want to go get more leads on one of these paid ad channels, and

then there's the, I want to kind of harvest more leads from my website, like

people that are already coming to me.

I wanna harvest more of those, you know, just as an analogy, I wanna squeeze more

lemon lemonade out of my lemons, right?

So you already, if you're a business that's been around for a number of

years, you know, if you have reviews, you've got people coming to your website.

There are are businesses that are using our tool to, to just increase

the overall level of results that you're getting from your website.

Sometimes on the order of two to three times more leads

from just using our product.

Just adding it to your site and just giving them that better option for

getting started in their process.

If I can lower the barrier to getting started, I can get more

people started and get more results.

It's just about developing less friction in the process and providing

a better ex, a better value.

Right?

Like again, that carrot analogy, if I, the carrot, I get more bites, right?

So that's, that's how folks use it, is either as like a, a conversion engine

for their paid social and paid ads or.

More of a, an extraction tool for getting better results from their website.

So those are really the two main use cases.

I love it.

Well, tell us a little bit about what it looks like when

you on onboard a new client.

I mean, you know, what does that process look like when someone says, Hey, Austin,

your team, I want to get this started.

What?

What's that process look like for them?

Number one is gonna be we're, we're gonna make sure you have a website, right?

So let's talk about who's a good fit for this, right?

Right.

So people that have websites that are getting leads from their

site today would say, let's.

Work with a marketing agency, so maybe you've got one, or maybe

you've got an internal team member.

We add the tool to the website.

Of course, it's programmed with existing materials, so things

like Isaiah are already in there.

You just need to set up your price points for those materials, and then

we can embed or add this product to your website with a, basically just

copying and pasting it onto your site.

And then, um, it lives on your site, whether it's a banner or whether

you actually put it onto the page or maybe add some photos around it, or an

explainer, however you wanna showcase it.

It's, it's a way for a homeowner to just enter their address

and get back that online quote.

Now.

We talked a little bit earlier about how Google is changing the

rules here and, and keeping up with them is, you know, an ever, an ever

changing task that like, you know, you have to play against their rules.

And so the way it works to, to actually rank for that online estimates filter to

start showing up on page one of Google.

Under online estimates, there are really three steps.

So the first step is.

Inside your Google business profile, you need to turn on a, a new

attribute called online estimates.

It's very simple.

It's just you click on a button and it turns it on.

Um, you need to have a online estimate tool configured, which

is, we just talked about that.

How to configure it is just very simple.

It's just add your products pricing and add it to the site.

We also can integrate with your CRM.

So if you're, you know, using like Job Nimbus or Cullins or

ServiceTitan or anything like that, we can get the leads to you.

And then the last step is actually creating a, a

dedicated page on your website.

That speaks to online estimates.

So that means that you've got a, a title that says Online Roofing

Estimate or online siding estimate.

And then I, I ideally also like your local city name too.

And then, um, once you have those, that is gonna increase the likelihood that

you're gonna show up on Google when someone clicks on that button right under

the search bar for online estimates.

I would encourage any listener to go and Google their local market today.

See whether there are companies serving online estimates.

I would guess, or I would, I would venture to believe that most markets

do not have a lot of competition today, and that you have an opportunity, as any

listener here has an opportunity to go and start doing this, to have a potential

page one ranking on Google for an that otherwise might have been very difficult.

To, to get, because you're able to set something like this up with a, you

know, a low, low monthly subscription, cost a little bit of marketing juice,

and, you know, certainly be able to enjoy the fruit of, uh, more leads

from Google, as I mentioned, very deep funnel, deep funnel, ready to buy

type people coming from that channel.

Well, good stuff.

Well, I'm kind of curious, you know, you have your finger on

the pulse of all of this stuff.

I mean, as you look into your crystal ball.

Um, anything you see dramatic as far as further changes over

the next five years or so?

For sure.

So why, you know, there's, there's the customer experience justification

of like, people go, Google's doing this because it's a better experience.

That's one part.

That's part A. Part B of why they're doing this is because they feel like

they wanna enable their AI agents that will shop on behalf of homeowners to go

to your site and get results for them.

So they're, instead of homeowners going to your site, what in the future?

I'm gonna just queue up an agent.

I'll say, you know, to my phone, Hey, I need, I, I've got a leak in my roof.

Or, you know, my, my roof's getting old, uh, you know,

Alexa or Siri, or you know what?

Chat, GBT, whatever.

Whoever I'm using, can you go and get me three quotes and then it will go?

It'll go find three relevant roofing companies or three relevant providers.

It'll go to their website and then it'll come back and it'll

say, Hey, they actually have three different roof system options.

They've got this Isaiah, this other one, and you know a few others.

Which one do you want to quote for?

And then it'll say, I can go and get you that quote and actually

retrieve it and bring it back to you.

So that.

Google feels like they're doing a complete job or that chat, GBT feels

like it's doing a full end-to-end job for that homeowner of gathering

some basic pricing details.

And that's what Google wants is, is to feel like they're getting

outcomes for homeowners and not just getting them a provider, but

actually getting them the information that homeowner is really seeking.

And as we started the show with everybody is just after.

Gosh, how much roughly is this going to cost?

And so that's what Google really wants to get.

Its AI bots to be able to provide, and this is a stepping stone, uh, for AI

to actually start using your website to gather that information for homeowners.

And in the meantime, before we have tons of bots doing this stuff,

which inevitably I think will happen by the end of this year.

Uh.

It's for homeowners.

It's to improve your homeowner satisfaction and improve

your customer experience.

Improve the trust that you're offering to your, your experience, and be able

to really ensure that you're building a relationship early and getting people

that otherwise maybe would've left to your website and gone someplace else if

you didn't offer this type of experience.

Quick question here.

What are your thoughts on kind of the difference between like a pricing table

that like we're used to seeing, if you maybe go to like a, a website where

you're gonna subscribe to something and they have different pricing tiers

with a price versus a tool that's more like a calculator where you, the user

needs to select or, or give some input.

Um.

certainly see the benefit into the input side of it that you can, the more

invested somebody is in kind of giving information one step at a time, the

more likely they are to input their, uh, you know, share their inf information

with you and become a lead instead of just seeing a. A price on there.

How, how do both of those play with ai?

Is ai do you think AI will eventually be able to go fill those

forms out or click the buttons, um, and go through that process?

Or where, where's that headed, I guess?

Yeah.

Well that is, so I think there's a couple questions there, but yes,

AI is going to be able to, and can, you know, pretty much already go to

these tools and use them for you.

Now it's a little clunky and I think on both sides, on the agent

builder side, so on the Google or chat BC side, it's a little clunky.

And then on our side, like we're improving to make them more agent ready, right?

So I think.

Uh, both of those will improve and yes, that will definitely happen.

Um, the, on the other side, the comparison of like a table lookup

versus a personalized experience.

I think what you're sacrificing with a table is that lead capture

experience, like you're mentioning.

Um, that opportunity to really wow someone with a full report that's

personalized for them and deliver them, like I mentioned, some of that

content that's collateral to your.

Estimate to your price point, which is your reviews and your video about who

you are and what makes you different, and justifying those price points.

Those are all things that you can do inside of our software that a table

by itself would either require someone who likes to read a lot, which we know

homeowners kind of glance at things.

They're not getting deep, but if we just give them this focused experience

where they just enter their address.

Get a ballpark price and then learn about you, they can then

schedule an appointment right away with all of that context in hand.

So I would say it's just another level, uh, it's another level,

uh, better at converting.

And I think, you know, the, our, the name of our game is just how

do we get you more conversions?

And that seems to be the way that homeowners want to shop

with their, you know, I goldfish length attention span, right?

Like they, they want quick.

Fast, easy.

And uh, giving them a really quick way to do that is, is great.

Now you might ask like, you know, okay, so where is this going with chat, GBT

and um, what about these AI overviews and, and is, uh, how do I show up there?

And is this pricing gonna be there inside of ai?

Well, what's interesting is that we're actually seeing our customers

instant estimate pages being deep, like linked inside of the AI summaries.

So we're seeing.

Your brand showing up in the AI summary with a link to click on it to then go to

your page, so it will, if someone says.

Roofing company, and I think Los Angeles was the last place

I checked this in Los Angeles.

It was actually giving me companies in this, in the AI summary that

had a page on their site where I could go and do this experience.

And I think that that's one level better than if you ever used chat

GPT at the beginning and or Gemini at the beginning, it would just say

a roof in Denver or in LA or whatever was like usually around this cost.

Now it's saying.

Here's a provider for this type of experience and

here's their dedicated page.

And I think you'll start to see advertisements and things start to show up

there where you can actually strategically place your instant estimating experience

when someone is, is doing that as well.

So I think, you know, there'll be an opportunity to actually.

You know, ad A, have advertisements to ensure you're showing up in those things.

But even in the kind of organic AI SEO side, it's these

pages are starting to rank.

I'll tell you, it is indeed a brave, bold.

New world out there and we're fortunate as an industry to

have you guiding us into it.

Austin, thank you.

Um, been a real pleasure to have you here on the show today.

Is there anything we haven't covered yet that you wanted to, uh, be

sure to share with our audience and we'll get your contact information

here in just a tiny bit also.

I mean, number one is just, uh, we're always trying to share

updates about these changes.

Like, it, it really is changing fast.

And the data that, you know, I shared with you today is, is, you

know, has been shaped over in the last two, three months, right?

Like every, every month there's more information.

And I think one of the things that.

I will just say is like, we, we can very much be your guide, uh,

without you needing to think about a lot of this stuff in your business.

Like we're making optimizations to the software to constantly stay

ahead of these things without you needing to stay on top of them.

So we do work with agencies that are a little bit more in tune with

these changes, as you would imagine.

But ultimately our job is to abstract that.

Stuff away from, from your business so that you can focus on what you are

great at, which is providing a great customer experience and installing

great projects into the home.

And so, um, you know, we talked a lot about a lot of complicated things that

are obviously ever changing, but like, our goal is to make this simple for you,

to make this easy, to make it painless, to make your brand, uh, represented

in the way that you'd want it to be.

And, uh, stay ahead of those changes.

Wow.

Thank you.

Well, this really has been a very valuable time together.

Now, before we close out though, I'm gonna ask if you're willing to participate.

Eight in our rapid fire questions.

So these are five questions.

Some are serious, some may be silly.

Um, all you have to do is give a response, are you up to the

challenge of rapid fire Austin?

Let's do.

Let's do it.

Ryan, you wanna ask the first question?

Sure, I would love to.

Question number one, what school teacher do you have the best memories of?

This is hilarious.

I was just talking about a school teacher this morning with my, uh, with my team.

I actually have the good fortune of, of, uh.

Having a team member that I grew up with in our company.

Uh, so we were just reminiscing on our computer class this morning, uh,

and her name was Ms. Uh, so we're just talking about this an hour ago.

That is wild.

Good stuff.

That's.

Okay, next question.

If you had to eat a crayon, what color of crayon would you choose to eat?

Oh gosh.

Uh, let's go with, uh, let's go with blue.

Any particular reason?

Just sounds good.

Maybe it'll hope that I taste like a blueberry going

There you go.

There you go.

I hear there's a bunch of poison blueberries out there right now.

Do you see that on the news?

They're

saying like, you could die from eating these things.

it's like the highest level FDA warning, I believe.

Well, by the way, before we go to the next question, I did not do shout out

to, to miss whole Schlog, um, because, uh, she impacted lives so good.

Yeah, she did.

All right.

Question number three.

What is a piece of advice you were once given that you often think about?

I think just like leave the world in a better place than you found it.

And, you know, do good, do good by people.

Like do right by people.

And uh, you know, I think if you, if you live by those words and,

you know, create, uh, not take, uh, that's something that I kind of always

live by and, uh, you know, try to.

The golden rule, treat people the way you'd like to be treated and is, is

always, is always important to just do, do, do right by people and you

know, be a good person out there.

Very cool.

Great answer.

Oh golly.

Is it me again?

I guess it is.

Um, oh.

Do you have any hidden talent that most people would not know about?

I don't know if I do, but my, I would say like the, my fun factor

hidden talent is actually my.

My cat plays fetch and she can do like about like 12 different tricks, like

jump through a hoop and fetch and sit and all kinds of different things.

And so I don't know if it's a talent of mine necessarily, but it's a talent of

my cat that, uh, has lots of talents.

That's impressive.

I've never heard of a cat being able to do anything like that, so.

I don't know what it was.

I honestly, she, she grew up with a dog and she just got like a lot

of dog tendencies, but then she just really likes to do tricks.

Like she's really fast at learning like words, like she just knows a lot

of just words and she does them, and I think, we'll, yeah, we spend like

maybe a couple weeks like teaching her something and then she just can do it.

It's pretty impressive.

Very.

All right.

Final This one's a little more serious.

Um, when the gavel strikes.

The end of your days, what would you most like to be remembered for?

I think that this sort of comes back to the what, question number one or

two there, which was just like, create.

Created, created something that made a big impact in, in people's lives.

And, um, something bigger than, bigger than me by hopefully a lot.

Um, you know, I always look at, you know, a lot of the influential people

in this world have created things that have really improved lives.

And I, I think if, if I've improved people's lives materially, then I

feel like that's what would make me, uh, most happy and most, most,

uh, most content with this life.

Love.

Thank you very much for participating in Rapid Fire.

Those were all great answers.

Well, Austin, I, I love what you're doing.

I'm thrilled by the success that you're bringing to contractors and,

uh, really helping, uh, lead our industry through, uh, some pretty

major change in advancement right now.

So, very cool stuff.

Um, if folks wanna connect with you or learn more about Demand iq, uh, give us

some of the best ways for them to do that.

We'll put this information in the show notes as well.

Yeah, go on over to demand iq.com or demand iq.com.

Either one will get us to our website.

Um, you can certainly reach out to me probably LinkedIn is just like

a, a great way for anyone who's on LinkedIn to just look me up.

Austin Rosenbaum always connecting and messaging with people there.

I sometimes feel like that's just as good as texting these days

it's just message me on LinkedIn.

I'm always quite responsive there.

You can also email me, austin r@demandiq.com.

Um, those are all great ways to reach out, but you know, if you want to take

a look at what we have, see whether instant quotes is something that can

help you out, uh, we can certainly, um, take a look at your site and tell

you whether, whether or not this would be something that would benefit you.

So I think that's just equally important, is that.

We, we do wanna make sure that this is something, if you were to do an instant

quote, that it's a good fit for you.

So we're happy to give you some feedback on whether or not that

would impact your business based on the people coming to your site.

Well, good stuff, and we certainly encourage all of our

listeners to check it out and, uh.

No doubt that what you guys are doing would be of benefit to, uh,

pretty much everyone out there.

So good stuff.

Hey, congratulations guys.

We all got in our challenge words.

Uh, Ryan, your challenge word was

Threw

cool.

You got it in there, Austin.

Yours was.

Brass knuckles.

Hopefully Google doesn't get too mad at me for saying that they put on

their brass knuckles on that one.

So.

May, may, maybe.

We'll, uh, we won't get an M rating for that.

We're always trying to get an m rating, but nah, that won't do it.

Good job though.

Um, mine.

Okay.

I cheated.

My word was invigorate.

I think I used invigorating.

So, uh, I get a couple of, of demerit points for that, but, uh, good job guys.

Thank you.

Well, thank you again for being on the show, Austin.

It's been a real pleasure.

Thanks for having me.

I really appreciate the opportunity to chat with you guys for a bit here.

It's, it's always fun to riff on this stuff and certainly appreciate, you know,

the, the opportunity to just share what we're doing and there's so much, there's

so much to talk about with, with digital marketing and appreciate the opportunity

to come on here and talk about it.

Well, thank you very much and we'll probably do this a year

from now and see what's got shaken and, uh, going on then as well.

Um, so thank you again and thank you to our audience for tuning in.

Uh, please watch for future episodes of Construction Disruption.

We're always blessed with great guests.

Don't forget to leave a review, please.

On Apple Podcast goes a thumbs up, whatever.

Until the next time we're together though, keep on disrupting, keep on challenging

those around you in the world, uh, to better ways of doing things and don't.

Don't forget to have a positive impact on everyone you encounter.

Um, powerful ways to change the world just by having a positive impact.

So God bless and take care.

This is Isaiah Industry signing off until the next episode

of Construction Disruption.