1 00:00:00,000 --> 00:00:03,900 A lot of the younger generation now, they're using TikTok as a search engine. 2 00:00:04,040 --> 00:00:05,410 They're not using Google. 3 00:00:05,839 --> 00:00:09,600 Which is, which is kind of mind blowing but it allows you, if you're, if you're 4 00:00:09,870 --> 00:00:14,360 coming up with proper descriptions for your videos on TikTok and proper 5 00:00:14,360 --> 00:00:18,260 hashtags, you're, you're setting yourself up for search organic. 6 00:00:18,590 --> 00:00:22,520 And then of course YouTube is obviously populating all of that into Google. 7 00:00:22,790 --> 00:00:27,320 So if someone's searching, um, the traditional way of Google, 8 00:00:27,620 --> 00:00:28,930 your videos are gonna come up too. 9 00:00:35,449 --> 00:00:39,249 Welcome to the e-Commerce podcast with me your host Matt Edmundson. 10 00:00:39,249 --> 00:00:43,674 The eCommerce podcast is all about helping you deliver e-commerce. 11 00:00:43,764 --> 00:00:44,514 Wow. 12 00:00:44,514 --> 00:00:49,734 And to help us do just that, I am chatting with today's special guest, 13 00:00:49,734 --> 00:00:55,824 John Roman from the BattlBox Group about how to use content to connect with your 14 00:00:55,824 --> 00:00:59,964 community, which, let's face it, we all wanna know how to do that better. 15 00:00:59,964 --> 00:01:02,964 So I'm looking forward to this conversation, but before John 16 00:01:02,964 --> 00:01:08,824 and I get into the nitty gritty, Let me give you my podcast pick. 17 00:01:09,064 --> 00:01:12,844 Some previous episodes that I think you're gonna enjoy. 18 00:01:13,114 --> 00:01:16,774 Check out how to tell stories that convert. 19 00:01:17,104 --> 00:01:21,824 This was a fantastic conversation I had with a chap called Marcus uh, Cauchi 20 00:01:21,844 --> 00:01:26,554 and let me tell you, Marcus is just an absolute legend, just full of stories. 21 00:01:26,584 --> 00:01:28,244 And, uh, one of my favorite episodes. 22 00:01:28,244 --> 00:01:28,924 So do check it out. 23 00:01:29,314 --> 00:01:32,704 Also, check out content strategy is my new BFF! 24 00:01:33,229 --> 00:01:37,649 Why it's essential for success, for successful e-commerce with Katie Wight. 25 00:01:38,059 --> 00:01:41,689 Uh, she's also a beautiful lady with a lot of good things to say. 26 00:01:41,689 --> 00:01:42,679 So do check that out. 27 00:01:42,919 --> 00:01:48,049 You can access my podcast picks and also my entire archive of 28 00:01:48,054 --> 00:01:52,779 episodes for free, uh, on our website at ecommercepodcast.net. 29 00:01:52,779 --> 00:01:57,334 Plus, if you're there sign up for the newsletter and we'll send you the links 30 00:01:57,484 --> 00:02:02,944 to our podcast picks along with the notes from today's show that's today's 31 00:02:02,949 --> 00:02:06,154 conversation with John, they get all delivered straight to your inbox, 32 00:02:06,159 --> 00:02:07,964 totally for free at no cost to you. 33 00:02:08,659 --> 00:02:10,759 Dear listener, which I think is pretty amazing. 34 00:02:11,209 --> 00:02:14,869 Now, are you struggling to grow your e-commerce business? 35 00:02:14,874 --> 00:02:19,039 Do you feel like you're constantly spinning plates trying to figure 36 00:02:19,039 --> 00:02:21,229 out what to focus on next? 37 00:02:21,469 --> 00:02:24,979 Well, let me tell you, I have been there and I've coached many people who have 38 00:02:24,979 --> 00:02:30,079 been there, and I know how frustrating it can be, which is why it's exciting for us 39 00:02:30,079 --> 00:02:32,979 that e-commerce cohort sponsors this show. 40 00:02:33,289 --> 00:02:36,574 Now E-commerce cohort helps e-commerce businesses like yours 41 00:02:36,574 --> 00:02:40,504 deliver an exceptional customer experience that drives results. 42 00:02:40,594 --> 00:02:47,464 And to help you get started, we're excited to announce a brand new free resource for 43 00:02:47,464 --> 00:02:50,164 you, and it's called E-Commerce Cycles. 44 00:02:50,404 --> 00:02:55,474 It's a mini course where I walk you through our proven framework for building 45 00:02:55,474 --> 00:02:58,054 a successful e-commerce business. 46 00:02:58,384 --> 00:02:58,834 You know what? 47 00:02:58,839 --> 00:03:00,394 I have coached a whole bunch of people. 48 00:03:01,189 --> 00:03:05,239 And knowing what to do and actually do it are always two different things. 49 00:03:05,599 --> 00:03:09,559 So we'll show you the specific steps that we take in our own eCommerce 50 00:03:09,559 --> 00:03:14,869 business to implement the stuff that we need to do so you can see exactly 51 00:03:15,109 --> 00:03:18,649 how this works and how you can put it in practice for your own business. 52 00:03:18,679 --> 00:03:24,549 And the good news is, as I said, all of this is completely free and you can 53 00:03:24,549 --> 00:03:27,259 sign up now at ecommercecycles.com. 54 00:03:27,369 --> 00:03:28,299 In fact, I say sign up. 55 00:03:28,509 --> 00:03:29,799 You don't even need an email address. 56 00:03:29,799 --> 00:03:32,769 You just open the webpage and click the play button. 57 00:03:33,039 --> 00:03:37,479 So head over to ecommercecycles.com to get this free training and get started 58 00:03:37,479 --> 00:03:41,949 today, it's time to start delivering e-commerce Wow to your customers 59 00:03:42,249 --> 00:03:44,649 with the help of e-commerce cohort. 60 00:03:45,279 --> 00:03:51,239 Now, all of that said, let's get into our conversation with 61 00:03:51,599 --> 00:03:53,824 John, uh, John Roman. 62 00:03:53,824 --> 00:03:54,994 I almost said Roman John. 63 00:03:55,154 --> 00:03:56,084 John, sorry about that. 64 00:03:56,104 --> 00:03:57,244 Almost got your name the wrong way around. 65 00:03:57,784 --> 00:04:04,624 John Roman is the CEO and co-founder of the Electrifying BattlBox Group, home to 66 00:04:04,624 --> 00:04:11,084 three explosive brands, BattlBox, Carnival Club, and Wanlow with a whopping $30 67 00:04:11,084 --> 00:04:14,219 million e-commerce subscription portfolio. 68 00:04:14,609 --> 00:04:18,689 This group is all about building strong content and community. 69 00:04:18,689 --> 00:04:21,059 So much so that they've even landed. 70 00:04:21,089 --> 00:04:22,739 Check it out, drum roll please. 71 00:04:23,729 --> 00:04:26,129 Their own show on Netflix. 72 00:04:26,369 --> 00:04:30,689 Now the excitement doesn't end there as the BattlBox group was recently 73 00:04:30,689 --> 00:04:33,334 acquired uh, in October, 2021 as well. 74 00:04:33,334 --> 00:04:35,794 So a whole lot of stuff to get into. 75 00:04:36,034 --> 00:04:38,284 Uh, John, thanks for joining me. 76 00:04:38,434 --> 00:04:39,604 It's great to have you here. 77 00:04:39,604 --> 00:04:40,504 Super excited, man. 78 00:04:40,504 --> 00:04:41,734 Got so many questions. 79 00:04:41,764 --> 00:04:42,784 How are we doing? 80 00:04:43,834 --> 00:04:44,254 Great. 81 00:04:44,254 --> 00:04:44,824 Thanks for having me. 82 00:04:44,824 --> 00:04:45,874 I'm excited to be here too. 83 00:04:46,714 --> 00:04:47,344 Oh, it's great. 84 00:04:47,344 --> 00:04:47,794 It's great. 85 00:04:48,064 --> 00:04:51,334 Now, John, listen, I mean, we were talking before we hit the record button, 86 00:04:51,424 --> 00:04:53,794 um, about various different things. 87 00:04:54,094 --> 00:04:55,264 Uh, and I, I wanted. 88 00:04:56,059 --> 00:04:58,309 Wanted to start out our conversation. 89 00:04:58,309 --> 00:05:01,099 Sadaf has given me the opening question, and so I'm, I'm gonna 90 00:05:01,099 --> 00:05:02,839 ask Sadaf's opening question. 91 00:05:02,839 --> 00:05:05,479 If you don't know dear Listener, Sadaf is the producer of the show 92 00:05:05,509 --> 00:05:09,499 and she's wonderful and she does a lot of research, and she's like, she 93 00:05:09,499 --> 00:05:14,029 gives you the opening question to ask, which is, what is a non-negotiable 94 00:05:14,029 --> 00:05:16,639 that you do every day, rain or shine? 95 00:05:19,069 --> 00:05:21,769 Uh, 200 pushups every day, 96 00:05:21,859 --> 00:05:23,239 200. 97 00:05:25,644 --> 00:05:26,914 Why 200? 98 00:05:28,204 --> 00:05:34,954 Um, I, I honestly, the, it's not a good reason why I build up to that 99 00:05:34,959 --> 00:05:37,704 with a group of, um, guys I do it with. 100 00:05:37,734 --> 00:05:38,344 Mm-hmm. 101 00:05:38,424 --> 00:05:43,804 And, uh, I'm trying to get it raised higher and we, everybody has to agree 102 00:05:43,804 --> 00:05:45,244 and not everyone's agreeing right now. 103 00:05:45,994 --> 00:05:46,054 Okay. 104 00:05:46,264 --> 00:05:49,174 I wanna, I wanna take, I wanna take it up, um, further. 105 00:05:49,924 --> 00:05:50,344 Wow. 106 00:05:50,349 --> 00:05:51,094 To what number? 107 00:05:53,479 --> 00:05:58,099 I think ideally 500, but that's a long, long way to go. 108 00:05:58,169 --> 00:05:58,659 Yeah. 109 00:05:58,939 --> 00:05:59,029 Wow. 110 00:05:59,719 --> 00:06:01,819 That's a lot of, not, not all one time. 111 00:06:01,819 --> 00:06:03,219 That's, that's not possible. 112 00:06:03,379 --> 00:06:05,989 So we've been doing this almost a year now. 113 00:06:06,499 --> 00:06:06,799 Okay. 114 00:06:06,889 --> 00:06:11,689 Um, so when we started we were doing a hundred a day. 115 00:06:12,239 --> 00:06:12,659 Wow. 116 00:06:12,664 --> 00:06:15,559 And it's just slowly over time build up. 117 00:06:15,559 --> 00:06:20,929 I think when I started doing it, the most I could do at one time was 25, 30. 118 00:06:20,929 --> 00:06:21,649 Mm-hmm. 119 00:06:21,919 --> 00:06:25,054 And, My first set this morning I did 80. 120 00:06:25,504 --> 00:06:26,044 Um, wow. 121 00:06:26,614 --> 00:06:28,414 So it's, it's, it's crazy. 122 00:06:28,414 --> 00:06:31,774 It's this little thing, but holding yourself accountable to it. 123 00:06:32,074 --> 00:06:32,164 Mm-hmm. 124 00:06:32,409 --> 00:06:34,654 And, um, and doing it, it just kind of sets. 125 00:06:35,194 --> 00:06:36,124 Sets the pace. 126 00:06:37,114 --> 00:06:38,104 Yeah, I imagine it does. 127 00:06:38,104 --> 00:06:41,464 And I, I mean, I, it is interesting you say you do this with a group of guys, 128 00:06:41,464 --> 00:06:44,764 because I think if you were just doing it on your own, it becomes quite hard. 129 00:06:45,154 --> 00:06:47,854 But because there's a group of you doing it and there is that accountability 130 00:06:47,854 --> 00:06:50,794 there, um, it's quite fascinating. 131 00:06:50,799 --> 00:06:55,954 So you're doing 80 pushups at a time then that's, that's some good going 132 00:06:55,954 --> 00:06:56,674 have to finish today. 133 00:06:56,674 --> 00:06:57,194 Mm-hmm. 134 00:06:57,274 --> 00:06:59,594 So I did a, I did a set of 80 and a set of 70. 135 00:06:59,594 --> 00:07:06,259 I'm at 150 for the day and finish the other 50, probably after this podcast, but 136 00:07:06,259 --> 00:07:10,639 I'll probably do like 70 or 80, whatever I'm, whatever I can really tap out at. 137 00:07:11,239 --> 00:07:11,839 Oh wow. 138 00:07:11,929 --> 00:07:13,669 You just keep going until you can't go any further. 139 00:07:14,389 --> 00:07:14,689 Yep. 140 00:07:14,869 --> 00:07:16,369 Until, until my arms. 141 00:07:16,459 --> 00:07:18,049 Arms collapse. 142 00:07:18,229 --> 00:07:19,909 And do you just eat lots and lots of protein? 143 00:07:19,909 --> 00:07:20,659 Is that how it works? 144 00:07:21,589 --> 00:07:24,529 No, I haven't changed my diet at all. 145 00:07:24,529 --> 00:07:27,019 I probably don't, I don't eat that healthy. 146 00:07:27,289 --> 00:07:34,259 Um, I go through kind of, you know, the ebbs and flows of life um, 147 00:07:34,689 --> 00:07:36,019 where sometimes I'm eating healthy. 148 00:07:36,019 --> 00:07:41,749 But 2023, there hasn't been a lot of healthiness in my diet, unfortunately. 149 00:07:41,749 --> 00:07:42,679 No, no. 150 00:07:42,739 --> 00:07:43,339 Fair enough. 151 00:07:43,549 --> 00:07:43,999 Fair enough. 152 00:07:43,999 --> 00:07:44,389 Indeed. 153 00:07:45,019 --> 00:07:49,084 So, Well, I, I guess a question for, you know, you were, we're 154 00:07:49,084 --> 00:07:53,404 talking about content, um, and, and creating content around community. 155 00:07:54,334 --> 00:07:57,964 Is that why you started this challenge was to give you some form of content or was 156 00:07:57,964 --> 00:08:02,314 there, was there some just, you just did it because you just felt like doing it? 157 00:08:03,094 --> 00:08:06,364 Um, no, I wish there was a better story. 158 00:08:06,424 --> 00:08:16,124 Um, I, uh, a, a little over a year ago I had a, a, um, protruding disc, my L4-5. 159 00:08:16,714 --> 00:08:22,024 And, um, I went to the doctor, um, specialist, put me through 160 00:08:22,024 --> 00:08:26,074 the gambit of we're gonna do some, um, some physical therapy. 161 00:08:26,074 --> 00:08:29,254 And then they gave me, uh, that didn't work. 162 00:08:29,254 --> 00:08:34,894 So they did a sh um, uh, they gave me a shot, like it was a, went to the 163 00:08:34,894 --> 00:08:37,494 hospital and they gave me this mm-hmm. 164 00:08:37,579 --> 00:08:40,534 Um, steroid injection into the spine and that didn't work. 165 00:08:41,134 --> 00:08:47,749 And his final thing was you could have back surgery or focus on your core, and 166 00:08:47,839 --> 00:08:52,699 you can't do sit ups because of your back, but pushups are really good for your core. 167 00:08:52,709 --> 00:08:53,319 Mm-hmm. 168 00:08:53,404 --> 00:08:58,879 And, um, that, that was the reason I started it and I turned it into, 169 00:08:58,879 --> 00:09:03,169 uh, activity and got people involved for the accountability piece. 170 00:09:03,529 --> 00:09:06,919 Um, and it's not a good story on how to how I hurt my back either. 171 00:09:07,219 --> 00:09:08,919 I asked my doctor, why did this happen? 172 00:09:09,509 --> 00:09:12,379 And his response is, welcome to your forties. 173 00:09:15,079 --> 00:09:15,649 Thanks, doc. 174 00:09:15,889 --> 00:09:16,639 Really appreciate that. 175 00:09:17,179 --> 00:09:18,589 Yeah, that's super helpful. 176 00:09:18,589 --> 00:09:19,159 Appreciate that. 177 00:09:19,159 --> 00:09:19,699 Yeah. 178 00:09:19,699 --> 00:09:19,700 Yeah. 179 00:09:19,759 --> 00:09:21,289 What's it gonna be like when I'm in my fifties? 180 00:09:21,439 --> 00:09:22,069 I, I don't know. 181 00:09:22,129 --> 00:09:22,669 I don't know. 182 00:09:23,389 --> 00:09:27,139 So here you are in your forties and, um, you know, John, you've 183 00:09:27,139 --> 00:09:31,069 got, uh, I'm intrigued by, uh, something I see behind you. 184 00:09:31,069 --> 00:09:36,139 I see this actually when I watch a, cause I, I, I'm an avid YouTube consumer. 185 00:09:36,144 --> 00:09:38,149 I probably watch YouTube more than any other channel. 186 00:09:39,319 --> 00:09:41,734 And you have a YouTube plaque behind you, right? 187 00:09:42,514 --> 00:09:43,294 We do, yeah. 188 00:09:43,294 --> 00:09:45,604 The, uh, the silver one. 189 00:09:45,604 --> 00:09:48,604 We we're on the way to getting the gold one. 190 00:09:49,144 --> 00:09:51,964 We'll, we'll, we'll hit it this year pending something bad happening. 191 00:09:52,264 --> 00:09:52,624 Okay. 192 00:09:52,629 --> 00:09:55,264 So what does the silver plaque mean? 193 00:09:56,404 --> 00:09:58,534 So it's 100,000 subscribers. 194 00:09:58,924 --> 00:10:04,114 Um, so we hit that in, the middle part of last year. 195 00:10:04,704 --> 00:10:05,434 Well done. 196 00:10:05,454 --> 00:10:07,984 And so what does, what does, what does gold mean? 197 00:10:08,764 --> 00:10:09,574 Gold's a million. 198 00:10:10,474 --> 00:10:11,074 Wow. 199 00:10:11,614 --> 00:10:14,644 So you are gonna have a channel with a million subscribers on soon. 200 00:10:16,204 --> 00:10:17,434 That's the, that's the plan. 201 00:10:17,434 --> 00:10:20,104 We're at 570,000 right now. 202 00:10:20,104 --> 00:10:22,194 So we have a little bit of work to do. 203 00:10:23,434 --> 00:10:29,214 But it's honestly, all the videos have done somewhat well, but there are 204 00:10:29,794 --> 00:10:36,784 three, four videos that went crazy and boosted us, with the subscriber count. 205 00:10:37,864 --> 00:10:42,964 And is the, is the YouTube channel connected with your, um, your business 206 00:10:42,964 --> 00:10:45,544 or is the YouTube channel does something separate that, that you do? 207 00:10:46,234 --> 00:10:47,554 No, it's the business channel. 208 00:10:48,484 --> 00:10:50,514 So it's the B it's the BattlBox. 209 00:10:50,584 --> 00:10:51,484 BattlBox channel. 210 00:10:52,234 --> 00:10:53,944 So, uh, well let's get into this then. 211 00:10:53,944 --> 00:10:56,944 So for those who may, who may not know, what is the BattlBox channel? 212 00:10:57,884 --> 00:11:03,784 So, so BattlBox is, at its core, a monthly subscription box, um, 213 00:11:03,934 --> 00:11:09,514 mystery box of outdoor gear, adventure gear, um, survival gear. 214 00:11:09,519 --> 00:11:15,274 So, you know, whether you're prepping for an apocalypse or you wanna go hiking 215 00:11:15,274 --> 00:11:20,344 with your buddies, or you wanna go camping with your family, really anything 216 00:11:20,344 --> 00:11:24,754 adventure, centric in, the great outdoors. 217 00:11:24,994 --> 00:11:26,694 That's what, that's what we send each month. 218 00:11:27,284 --> 00:11:29,944 Which is, uh, I, I mean, I know what the BattlBox is. 219 00:11:29,944 --> 00:11:31,204 You don't do it to the UK. 220 00:11:31,204 --> 00:11:34,324 I, I noticed, uh, I think last time I checked, which was I was like, oh, 221 00:11:34,324 --> 00:11:36,514 that my son would really enjoy this. 222 00:11:36,604 --> 00:11:40,184 Um, so how did you get involved in the BattlBox? 223 00:11:40,204 --> 00:11:43,234 I mean, uh, how did, what was the story behind that getting started? 224 00:11:44,014 --> 00:11:44,524 Sure. 225 00:11:44,524 --> 00:11:52,954 So a buddy of mine, um, was every month his fiance was getting a subscription box. 226 00:11:52,954 --> 00:11:54,034 It was a Birch box. 227 00:11:54,274 --> 00:11:54,704 Yeah, yeah. 228 00:11:54,704 --> 00:11:54,824 Yeah. 229 00:11:55,339 --> 00:11:56,599 Was getting that in the mail. 230 00:11:56,599 --> 00:12:02,749 And he'd watch her with this excitement and joy as she opened up this mystery box 231 00:12:02,749 --> 00:12:10,189 of, of, um, you know, uh, makeup samples if for, for a lack of better description. 232 00:12:10,429 --> 00:12:10,549 Mm-hmm. 233 00:12:10,789 --> 00:12:12,409 And every month she got it. 234 00:12:12,414 --> 00:12:15,289 And she was just, it was this joyous moment. 235 00:12:15,799 --> 00:12:19,459 And he, um, was like, man, I wanna feel that. 236 00:12:19,459 --> 00:12:23,959 So he went online, tried to find, he was a out outdoors, outdoors man. 237 00:12:24,499 --> 00:12:28,699 And he wanted to find something that was like that for him. 238 00:12:28,759 --> 00:12:29,569 And there wasn't one. 239 00:12:30,199 --> 00:12:36,829 So when there wasn't one, he, he, um, as an entrepreneur as well, he, um, the 240 00:12:36,834 --> 00:12:42,799 business he had had a very slow season in December and in beginning of January. 241 00:12:43,159 --> 00:12:49,429 So he worked on coming up with a concept at that point and, um, launched it in 242 00:12:49,429 --> 00:12:52,939 February, uh, around Valentine's Day. 243 00:12:53,359 --> 00:12:56,119 I came in as an investor mm-hmm. 244 00:12:56,359 --> 00:13:02,209 Um, with a game plan to accomplish a couple things where we just, um, board 245 00:13:02,209 --> 00:13:04,219 seats and business acumen advice. 246 00:13:04,639 --> 00:13:10,099 Um, very minimal time, um, you know, maybe five hours a month. 247 00:13:10,104 --> 00:13:10,679 Mm-hmm. 248 00:13:10,974 --> 00:13:16,339 And then my other, um, objective was I really wanted to break down 249 00:13:16,459 --> 00:13:23,254 and document the, the product roadmap, the go-to market strategy. 250 00:13:23,464 --> 00:13:23,554 Mm-hmm. 251 00:13:23,794 --> 00:13:29,404 Because my background was, um, software, B2B software sales, and 252 00:13:29,854 --> 00:13:32,584 reoccurring revenue, um, models. 253 00:13:32,854 --> 00:13:35,284 And I love that this was a consumer version of it. 254 00:13:35,289 --> 00:13:35,775 Yeah, yeah, yeah. 255 00:13:35,780 --> 00:13:40,744 So the concept was document as much as possible and we wanna 256 00:13:40,744 --> 00:13:42,244 launch some additional brands. 257 00:13:42,724 --> 00:13:47,704 Um, and then once I came on board, it. 258 00:13:48,544 --> 00:13:53,704 The time, um, that I was putting in quickly, uh, was 259 00:13:53,704 --> 00:13:55,174 not with the expectations. 260 00:13:55,174 --> 00:13:58,954 So it went from five hours a month to five hours a week to 10 261 00:13:58,954 --> 00:14:01,174 hours a week to 40 hours a week. 262 00:14:01,174 --> 00:14:05,524 And, um, I have a full-time job at the time, um, that I'm already 263 00:14:05,529 --> 00:14:07,474 putting in more than 40 hours anyway. 264 00:14:07,614 --> 00:14:08,224 Mm-hmm. 265 00:14:08,514 --> 00:14:11,384 So we hit this weird moment where, you know, I'm probably 266 00:14:11,389 --> 00:14:16,144 putting 50 plus hours in a two different companies, one of which. 267 00:14:17,869 --> 00:14:20,059 I'm, I'm not a principal. 268 00:14:20,089 --> 00:14:20,179 Right. 269 00:14:20,329 --> 00:14:24,199 Um, I have some options in case, in case something great happens 270 00:14:24,199 --> 00:14:28,039 like an acquisition, but if, if I leave, I don't have anything. 271 00:14:28,069 --> 00:14:28,309 Mm-hmm. 272 00:14:28,754 --> 00:14:34,189 And then on the other side, we have, um, BattlBox that I have significant 273 00:14:34,189 --> 00:14:37,279 equity in and I'm enjoying it a lot more. 274 00:14:37,609 --> 00:14:37,729 Mm-hmm. 275 00:14:37,969 --> 00:14:45,289 So, uh, in April, so we launched February 15 and April, 2016, I came on full-time. 276 00:14:46,714 --> 00:14:51,994 So when you came on, was your, was your strategy then to go, 277 00:14:52,774 --> 00:14:54,364 I'm gonna do a YouTube channel? 278 00:14:54,904 --> 00:14:57,784 Um, or was, is this something you sort of stumbled into? 279 00:14:57,789 --> 00:15:01,114 Was this that, I guess the question I'm asking here, um, 280 00:15:01,234 --> 00:15:06,014 John, is, was, was YouTube a very deliberate strategy for you? 281 00:15:07,264 --> 00:15:11,394 So it was part, it was a deliberate initial strategy. 282 00:15:11,764 --> 00:15:11,854 Mm-hmm. 283 00:15:12,334 --> 00:15:15,064 We pivoted, uh, to what it is today. 284 00:15:15,064 --> 00:15:20,914 So initially part of our go-to market strategy was even the first 285 00:15:20,914 --> 00:15:27,369 month we were sending out dozens of BattlBoxes out to YouTube reviewers. 286 00:15:27,424 --> 00:15:27,724 Right. 287 00:15:27,754 --> 00:15:28,114 Okay. 288 00:15:28,114 --> 00:15:30,994 So people with, with any sort of following. 289 00:15:31,639 --> 00:15:36,439 At the time, I think our, our, our kind of, our, our mark in the sand 290 00:15:36,439 --> 00:15:38,779 was 10,000 subscribers or greater. 291 00:15:38,989 --> 00:15:43,219 We're having conversations with them, sending them out, um, YouTube boxes 292 00:15:43,279 --> 00:15:48,799 and just getting the, you know, free product in turn for free content. 293 00:15:49,219 --> 00:15:53,509 Um, and we were building that channel, not our channel per se, 294 00:15:53,509 --> 00:15:59,829 but our, our, our brand on YouTube via via reviewers influencers. 295 00:16:00,469 --> 00:16:09,619 And, um, it took an interesting, um, slight pivot where just to date this, um, 296 00:16:09,649 --> 00:16:14,509 it's crazy that we had this because it's not great for a conversion rate, but we 297 00:16:14,514 --> 00:16:19,009 had a pre-purchase survey, um, in 2015. 298 00:16:19,249 --> 00:16:19,459 Hmm. 299 00:16:19,519 --> 00:16:20,809 Um, on our site. 300 00:16:20,899 --> 00:16:23,029 And it was, how did you hear about us? 301 00:16:23,329 --> 00:16:25,039 And it was the usual suspects, right? 302 00:16:25,039 --> 00:16:29,429 So, Facebook, Instagram, YouTube, Twitter, etc. 303 00:16:29,989 --> 00:16:32,619 Um, but we also had the option for another. 304 00:16:32,619 --> 00:16:33,099 Mm-hmm. 305 00:16:33,184 --> 00:16:36,829 Where they could click that, click that little radio circle and type something in. 306 00:16:37,669 --> 00:16:46,309 And we had about 20, 30% the first month we put this on there, say that 307 00:16:46,309 --> 00:16:50,849 they came from us, um, from Currin1776. 308 00:16:51,499 --> 00:16:59,859 So we're like, okay, we found the channel, but they weren't on our comped box. 309 00:17:00,574 --> 00:17:00,604 Okay. 310 00:17:00,664 --> 00:17:01,984 Um, spreadsheet. 311 00:17:02,344 --> 00:17:02,794 Yeah, that's right. 312 00:17:02,794 --> 00:17:03,664 This is strange. 313 00:17:04,114 --> 00:17:10,714 Um, so we then did some more research and, um, Currin1776 channel was 314 00:17:11,044 --> 00:17:14,884 being ran by a guy named Brandon Currin, and he was a paying customer. 315 00:17:15,664 --> 00:17:16,114 Wow. 316 00:17:16,154 --> 00:17:19,474 He was, he was buying our box doing these reviews. 317 00:17:19,474 --> 00:17:20,284 This was his passion. 318 00:17:20,284 --> 00:17:24,454 He was a career HVAC guy during the day and at nighttime he was 319 00:17:24,459 --> 00:17:25,474 working on a YouTube channel. 320 00:17:26,794 --> 00:17:31,894 We had a couple months in a row where it was like 20%, 30% of the people doing 321 00:17:31,894 --> 00:17:34,414 the pre-purchase survey were saying they were coming from his channel. 322 00:17:34,864 --> 00:17:39,214 Um, so we quickly reached out to him and said, Hey, uh, you don't 323 00:17:39,214 --> 00:17:40,294 have to pay for the box anymore. 324 00:17:40,474 --> 00:17:41,674 We're gonna keep sending it to you. 325 00:17:42,034 --> 00:17:48,034 Um, just keep doing these reviews and then a few months go by, five, six months. 326 00:17:48,454 --> 00:17:53,104 And we said, Hey, we need you to keep doing these, boxes still free. 327 00:17:53,104 --> 00:17:54,844 We're also gonna give you $500 a month. 328 00:17:55,774 --> 00:17:56,444 Please don't stop. 329 00:17:57,234 --> 00:18:03,454 And, um, uh, short a little bit after I came on, we reached out to 330 00:18:03,454 --> 00:18:04,744 him with a different proposition. 331 00:18:05,644 --> 00:18:06,454 Quit your day job. 332 00:18:07,084 --> 00:18:08,614 Move, move to Georgia. 333 00:18:09,094 --> 00:18:12,564 Um, be a full, be full-time, the face of BattlBox. 334 00:18:12,934 --> 00:18:15,964 And we're gonna pop out a lot more content. 335 00:18:16,174 --> 00:18:17,944 It's not just gonna be the monthly review. 336 00:18:17,944 --> 00:18:21,964 Yeah, we're gonna product test, we're going to start really building this 337 00:18:21,964 --> 00:18:24,904 community of, of like-minded individuals. 338 00:18:25,834 --> 00:18:27,124 Um, through content. 339 00:18:27,444 --> 00:18:27,864 Wow. 340 00:18:27,869 --> 00:18:33,994 And so he moved his, moved his wife and three kids, um, and moved them down 341 00:18:33,994 --> 00:18:38,524 to Georgia and we began just really focusing on content at that point. 342 00:18:38,584 --> 00:18:38,944 Mm-hmm. 343 00:18:39,994 --> 00:18:44,764 So what, so the content you guys focused on, you bought this guy down. 344 00:18:44,914 --> 00:18:48,154 I mean, obviously you were, you were starting to do well with YouTube. 345 00:18:48,274 --> 00:18:50,224 I mean, he was obviously doing well with YouTube. 346 00:18:51,499 --> 00:18:53,329 Was that the main channel that you focused on? 347 00:18:53,449 --> 00:18:55,879 Were you like, we're just gonna own the YouTube space, or was 348 00:18:55,879 --> 00:18:57,409 it a bit more broad than that? 349 00:18:58,159 --> 00:19:02,959 So, so starting off it was, it was a little, it was a little bit more 350 00:19:02,959 --> 00:19:04,819 broad, but not what it is today. 351 00:19:04,819 --> 00:19:09,739 So initially it was Facebook, um, Instagram and YouTube, 352 00:19:10,429 --> 00:19:12,739 and it was long form content. 353 00:19:13,249 --> 00:19:17,719 So it was, it was, here's a product and we're gonna do a product review 354 00:19:18,409 --> 00:19:21,874 um, in addition to the, the monthly mission box, as we were trying to do 355 00:19:22,114 --> 00:19:28,804 three to four product reviews, um, and, and in the, in, in the way that 356 00:19:28,804 --> 00:19:32,464 we were testing products to determine if, if they were gonna get our stamp 357 00:19:32,464 --> 00:19:34,454 of approval to go into a BattlBox. 358 00:19:34,474 --> 00:19:34,714 Hmm. 359 00:19:34,774 --> 00:19:38,734 Um, so we're kind of really showing, showing how the sausage was made 360 00:19:39,574 --> 00:19:45,184 and, um, it was just those channels and it wasn't honestly until. 361 00:19:46,714 --> 00:19:51,544 And we were putting out quality content, but it was all long form the, it really 362 00:19:51,544 --> 00:20:03,694 wasn't until, um, 2021 where we really started focusing on short form content. 363 00:20:04,384 --> 00:20:04,594 Okay. 364 00:20:04,594 --> 00:20:10,564 And when we started with the short form content, that's when we saw, saw the crazy 365 00:20:10,564 --> 00:20:13,904 growth in, in followers and audience. 366 00:20:14,929 --> 00:20:21,349 We were adding on YouTube, maybe 500 to 600 subscribers a month, which 367 00:20:21,349 --> 00:20:23,299 is no small number, but mm-hmm. 368 00:20:23,839 --> 00:20:26,329 You know, it's a very slow, slow growth. 369 00:20:26,329 --> 00:20:30,559 We were at 55,000 subscribers on YouTube. 370 00:20:31,009 --> 00:20:38,209 Um, and then in early 2021 we started, uh, we finally started 371 00:20:38,209 --> 00:20:39,649 putting out content on TikTok. 372 00:20:39,649 --> 00:20:40,249 Mm-hmm. 373 00:20:40,489 --> 00:20:48,169 And we were having relative success early on, but in a small nominal number. 374 00:20:48,169 --> 00:20:52,729 We were, you know, we had 5,000 subscribers and then 6,000, but we 375 00:20:52,729 --> 00:20:56,959 were being, we were able to add them a lot quicker than we were on YouTube. 376 00:20:57,169 --> 00:20:57,409 Sure. 377 00:20:57,414 --> 00:20:58,609 And the other channels. 378 00:20:58,669 --> 00:21:02,509 And then we saw, you know, we'd occasionally get a win and I 379 00:21:03,029 --> 00:21:05,779 document, I documented all this cuz it was a lot of losing. 380 00:21:06,109 --> 00:21:07,269 But we were, we knew. 381 00:21:08,164 --> 00:21:11,014 TikTok and short form content, there was something there. 382 00:21:11,054 --> 00:21:11,574 Mm-hmm. 383 00:21:11,654 --> 00:21:15,484 So we kept doubling down, kept increasing frequency of our content, 384 00:21:16,024 --> 00:21:22,294 and eventually we saw, um, as everybody did this, this rise of TikTok. 385 00:21:22,774 --> 00:21:27,004 And um, you know, at that same time of our rise, our follower counts growing. 386 00:21:27,574 --> 00:21:32,704 And then we said, okay, well, we're producing this short form content. 387 00:21:33,094 --> 00:21:34,714 We're really taking long form content. 388 00:21:34,714 --> 00:21:37,234 We're already shooting and we're just cutting it down. 389 00:21:37,354 --> 00:21:37,444 Mm-hmm. 390 00:21:37,684 --> 00:21:40,234 Into short form, digestible content. 391 00:21:41,224 --> 00:21:48,454 And YouTube has shorts, Instagram has reels, and we should, we're 392 00:21:48,454 --> 00:21:50,884 already producing this content, let's just put it on all three. 393 00:21:51,104 --> 00:21:53,544 And around that same. 394 00:21:53,544 --> 00:22:01,234 TIME You saw both meta and, and Google and Facebook, really start being a 395 00:22:01,234 --> 00:22:02,884 little bit concerned about TikTok. 396 00:22:03,454 --> 00:22:08,314 So they made, they made those algorithm changes where they were treating 397 00:22:08,314 --> 00:22:10,264 short form content, like it was gold. 398 00:22:10,804 --> 00:22:10,954 Mm-hmm. 399 00:22:11,044 --> 00:22:14,864 Um, so we doubled down even further. 400 00:22:15,544 --> 00:22:19,084 And we're putting a short form of content across all three channels. 401 00:22:19,414 --> 00:22:23,404 And when we did that, we just saw YouTube start growing. 402 00:22:23,554 --> 00:22:28,344 We weren't adding 500, we were adding 5,000 and then 50,000 of them. 403 00:22:28,864 --> 00:22:35,634 And, um, you know, we quickly, what's crazy is, um, we're up to 570,000 404 00:22:35,639 --> 00:22:43,294 on, on YouTube, but on TikTok, we're, we're closing in on 800,000, I believe. 405 00:22:43,324 --> 00:22:43,954 Um, wow. 406 00:22:44,539 --> 00:22:46,669 Yeah, 842,000, I looked it up. 407 00:22:47,299 --> 00:22:51,289 Um, so we're really just, we're painting it across all channels now, and we're, 408 00:22:52,099 --> 00:22:56,479 we're testing it on Twitter now because Twitter made the change last month where 409 00:22:56,479 --> 00:22:58,519 they're allowing short form video content. 410 00:22:58,579 --> 00:22:58,849 Hmm. 411 00:22:58,939 --> 00:23:02,929 So we're trying to stay ahead of the curve, um, and, and right now 412 00:23:02,929 --> 00:23:04,519 everything is leading with short form. 413 00:23:06,019 --> 00:23:06,949 So here I am. 414 00:23:07,069 --> 00:23:07,429 Right. 415 00:23:07,669 --> 00:23:11,209 John listening to you talk and I'm thinking, holy moly, you've 416 00:23:11,209 --> 00:23:15,224 got a YouTube channel with closing up to a million subscribers, 417 00:23:15,229 --> 00:23:16,144 hopefully by the end of the year. 418 00:23:16,144 --> 00:23:20,944 You're doing short form content and you are basically selling a box, which is a 419 00:23:20,944 --> 00:23:23,164 subscription box, which does outdoor gear. 420 00:23:23,824 --> 00:23:28,864 So what sort of things do you do in your videos that sort of keeps people 421 00:23:28,894 --> 00:23:31,114 engaged and keeps people coming back? 422 00:23:32,164 --> 00:23:32,584 Sure. 423 00:23:32,674 --> 00:23:37,024 So we're really not selling, um, there's, there's not a lot 424 00:23:37,024 --> 00:23:38,914 of selling going on at all. 425 00:23:39,004 --> 00:23:45,739 I would say maybe one out of 20 videos is really selling in any, any capacity. 426 00:23:46,039 --> 00:23:46,159 Mm-hmm. 427 00:23:46,399 --> 00:23:49,159 Um, and, and when it is, it's not a, it's not a hard sell. 428 00:23:49,639 --> 00:23:54,859 Um, so we're, we're, we're doing this content, it's educational, 429 00:23:54,889 --> 00:23:58,669 it's product reviews, there's some comical elements as well. 430 00:23:59,089 --> 00:24:05,119 Um, really what, what, why this works is, you know, consumer behavior. 431 00:24:05,119 --> 00:24:08,509 It's a constantly moving, moving little point, right. 432 00:24:08,749 --> 00:24:09,739 But what we're seeing. 433 00:24:10,759 --> 00:24:14,959 I think most people would agree with this is, and it's, it's not like 434 00:24:14,964 --> 00:24:16,879 it started this year or last year. 435 00:24:16,999 --> 00:24:18,559 It's been a slow move. 436 00:24:18,589 --> 00:24:18,619 Mm. 437 00:24:19,009 --> 00:24:24,589 Um, but consumers for it depends on where the product is on the need wants scale. 438 00:24:24,679 --> 00:24:25,129 Right. 439 00:24:25,489 --> 00:24:29,629 Um, toilet paper content and community probably doesn't matter too much. 440 00:24:29,629 --> 00:24:29,809 Right. 441 00:24:29,809 --> 00:24:30,919 Because you need toilet paper. 442 00:24:31,339 --> 00:24:31,399 Yeah. 443 00:24:31,429 --> 00:24:35,599 Um, but you start going something that's more on the want scale, like 444 00:24:36,049 --> 00:24:37,939 a mystery box of outdoor adventure. 445 00:24:40,014 --> 00:24:44,524 Consumers wanna purchase from a brand they connect with, they 446 00:24:44,524 --> 00:24:46,684 feel some kind of connection with. 447 00:24:47,224 --> 00:24:50,194 Um, and, and that's what we're building, right? 448 00:24:50,194 --> 00:24:54,334 So we have, um, uh, there's, there's other additional elements. 449 00:24:54,334 --> 00:24:59,094 So when you're a active subscriber with us, we're, you're put in a Facebook 450 00:24:59,099 --> 00:25:02,539 members only group where you have to be an active subscriber to be in the group, 451 00:25:02,539 --> 00:25:04,609 and not everyone takes advantage of it. 452 00:25:04,939 --> 00:25:10,819 Um, but you know, we have maybe 8,000 active members in there, and they, it, 453 00:25:10,849 --> 00:25:12,919 they're, they're fostering friendships. 454 00:25:13,219 --> 00:25:16,549 These people are posting and they're doing hiking meet meetups 455 00:25:16,554 --> 00:25:18,109 and camping meetups and Oh wow. 456 00:25:18,114 --> 00:25:18,249 Just. 457 00:25:18,799 --> 00:25:20,029 Grab a beer meetups. 458 00:25:20,119 --> 00:25:24,799 Um, and it's really creating this community, which, which 459 00:25:24,799 --> 00:25:26,089 is the real value add, right? 460 00:25:26,089 --> 00:25:30,159 People wanna feel connection To others. 461 00:25:30,589 --> 00:25:35,329 And I think the consumer behavior suggests they also wanna feel connection 462 00:25:35,329 --> 00:25:39,379 to the brands that they're spending their hard-earned dollars with. 463 00:25:39,479 --> 00:25:39,969 Yeah. 464 00:25:39,969 --> 00:25:48,399 Um, I, it was a long answer, but the content is not selling the product per se. 465 00:25:48,399 --> 00:25:53,509 It's just showing off this lifestyle and educating. 466 00:25:53,509 --> 00:25:57,739 We did a educational piece, long form, and the short form will be dropping this 467 00:25:57,739 --> 00:26:00,829 week, um, on electric magnetic pulses. 468 00:26:01,189 --> 00:26:06,229 So EMPs, which are typically, they're gonna be caused by like a, a solar flare. 469 00:26:06,619 --> 00:26:06,739 Mm-hmm. 470 00:26:07,099 --> 00:26:11,079 Um, but now there's concern that countries might have. 471 00:26:11,129 --> 00:26:13,039 A weaponized version of this. 472 00:26:13,219 --> 00:26:13,309 Mm-hmm. 473 00:26:13,639 --> 00:26:19,279 Um, so it's like a actual thing that people are searching for on Google. 474 00:26:19,279 --> 00:26:20,839 You're seeing it up on the trends. 475 00:26:21,019 --> 00:26:25,219 So we did a discussion about it and it's just trying to cater this 476 00:26:25,219 --> 00:26:28,684 content towards what people, people wanna know, people wanna see. 477 00:26:29,904 --> 00:26:37,109 So I'm genuinely really curious now and in the sense that, um, I. 478 00:26:38,014 --> 00:26:41,374 I've never really been able to crack YouTube. 479 00:26:41,854 --> 00:26:45,184 Um, and I, you know, we've dabbled in a few things, which is probably 480 00:26:45,184 --> 00:26:46,234 why we've never really cracked it. 481 00:26:46,234 --> 00:26:47,494 Do you know what i mean we've just dabbled. 482 00:26:48,034 --> 00:26:51,934 So I'm kind of curious if you're, if you know the guys listening to the show, the 483 00:26:51,934 --> 00:26:54,604 guys and the girls are sort of, they've got their e-commerce business and they're 484 00:26:54,604 --> 00:26:59,314 thinking, well, this all sounds great, but I don't, I don't already have a hundred 485 00:26:59,314 --> 00:27:00,694 thousand followers or 50,000 followers. 486 00:27:00,694 --> 00:27:01,624 I've got 50. 487 00:27:02,104 --> 00:27:02,614 Do you know what I mean? 488 00:27:02,614 --> 00:27:06,064 It, it's like, or 60 subscribers to my YouTube channel. 489 00:27:07,279 --> 00:27:12,559 Where is a, I guess where do, where do, where do we stop when we're 490 00:27:12,959 --> 00:27:13,999 actually right at the beginning? 491 00:27:14,209 --> 00:27:18,529 Um, because it feels like you look at it and you hear stories like from you, and 492 00:27:18,534 --> 00:27:23,179 you look at the, but you look at that mountain and you go, oh my goodness. 493 00:27:23,179 --> 00:27:25,009 That's a huge thing to climb. 494 00:27:25,069 --> 00:27:29,119 Like, so I'm kind of curious where, where do you begin when you don't 495 00:27:29,119 --> 00:27:32,459 really have the, the, the sort of the channel to begin with? 496 00:27:33,139 --> 00:27:33,559 Sure. 497 00:27:33,589 --> 00:27:38,674 So, you know now, now on TikTok or, or YouTube, if, if we're getting under 10,000 498 00:27:38,679 --> 00:27:40,804 views, we view it as a failure, right? 499 00:27:41,164 --> 00:27:47,584 But, but I say that to say, yeah, but that Right, that's not realistic for everyone. 500 00:27:47,584 --> 00:27:49,084 It doesn't, doesn't address your question. 501 00:27:49,414 --> 00:27:56,914 Um, starting off over a hundred views or over 200 views on TikTok, 502 00:27:57,604 --> 00:27:59,434 um, that's considered okay. 503 00:28:00,034 --> 00:28:00,234 Probably. 504 00:28:01,099 --> 00:28:02,269 The bar, right? 505 00:28:02,274 --> 00:28:02,599 Mm-hmm. 506 00:28:02,679 --> 00:28:10,159 If you're putting out, um, any sort of decent content, um, in short form, YouTube 507 00:28:10,339 --> 00:28:12,399 still treats short form like gold, right? 508 00:28:12,399 --> 00:28:12,400 Right. 509 00:28:12,405 --> 00:28:17,569 All the platforms do at the, um, if you put out a short form piece of short form 510 00:28:17,569 --> 00:28:21,949 content, you're going to get a hundred random strangers looking at it on YouTube. 511 00:28:22,159 --> 00:28:22,219 Yeah. 512 00:28:22,219 --> 00:28:23,999 And you're gonna only do it on TikTok. 513 00:28:23,999 --> 00:28:25,489 You're gonna get 200 random strangers. 514 00:28:25,759 --> 00:28:26,759 So that's the bar. 515 00:28:27,529 --> 00:28:32,089 So start putting out, um, the number one rule is consistent content, right? 516 00:28:32,149 --> 00:28:32,239 Mm-hmm. 517 00:28:32,539 --> 00:28:36,049 Like you have to truly commit to this and you have to commit to it knowing 518 00:28:36,049 --> 00:28:38,479 you're not gonna see success right away, and you just can't give up. 519 00:28:38,959 --> 00:28:43,309 You just have to believe that and, and honestly believe this. 520 00:28:43,309 --> 00:28:44,929 If you don't believe this, then you shouldn't be doing it. 521 00:28:44,929 --> 00:28:50,149 But believe that you're putting out good content, um, and consistently do it. 522 00:28:50,149 --> 00:28:54,829 I would say at bare minimum, Five outta seven days a week. 523 00:28:55,009 --> 00:28:57,929 But you should try to post daily content, right? 524 00:28:57,934 --> 00:29:03,049 Um, and what you should do is test different types, right? 525 00:29:03,319 --> 00:29:08,479 Whether it's product review, whether it's, you know, making the, making 526 00:29:08,479 --> 00:29:12,259 the, the, the salami of your business. 527 00:29:12,349 --> 00:29:13,009 Try. 528 00:29:13,429 --> 00:29:15,799 Come up with five, seven different angles mm-hmm. 529 00:29:16,039 --> 00:29:19,349 Of what you think content could be like and test them all. 530 00:29:19,349 --> 00:29:19,709 Mm-hmm. 531 00:29:19,789 --> 00:29:21,139 And don't just test them all one time. 532 00:29:21,319 --> 00:29:28,189 Test them all multiple times and find that one video or that one type of video 533 00:29:28,399 --> 00:29:31,789 that is netting you 300, 400 or 500 views. 534 00:29:32,029 --> 00:29:32,389 Yeah. 535 00:29:32,779 --> 00:29:36,349 And when you find that one, double down on that, still be testing the 536 00:29:36,349 --> 00:29:40,549 other ones, but now increase frequency of that type of content 2X it. 537 00:29:41,569 --> 00:29:46,969 And, and you always wanna lean in on test everything, but when you find a 538 00:29:46,969 --> 00:29:51,589 certain type of content is resonating with more audience, you just want to 539 00:29:51,679 --> 00:29:54,799 instantly lean on, lean in on, on that. 540 00:29:55,279 --> 00:29:55,339 Yeah. 541 00:29:55,879 --> 00:29:56,569 And that's what we've done. 542 00:29:56,569 --> 00:30:01,299 When we find something that works, we slight pivot additional resources. 543 00:30:01,369 --> 00:30:03,199 We're leaning in on that type of content. 544 00:30:03,229 --> 00:30:03,319 Mm-hmm. 545 00:30:03,559 --> 00:30:04,729 And we're gonna keep pushing it. 546 00:30:04,909 --> 00:30:11,494 Um, and even so, um, There's, there's billions of people in the world, right? 547 00:30:11,494 --> 00:30:17,764 So 500 people see something, make a variation of that video 548 00:30:19,114 --> 00:30:21,034 and put that variation on there. 549 00:30:21,039 --> 00:30:22,054 Slightly change it. 550 00:30:22,324 --> 00:30:26,944 You wanna remove the, um, the, the meta tags from it, right? 551 00:30:26,949 --> 00:30:29,785 So you don't want any of the platforms so I'll be able to 552 00:30:29,790 --> 00:30:31,924 identify, so rip the audio from it. 553 00:30:32,374 --> 00:30:32,464 Mm-hmm. 554 00:30:32,704 --> 00:30:34,564 Uh, in any metadata you don't want. 555 00:30:36,394 --> 00:30:40,504 YouTube or TikTok to identify it as the same video as before. 556 00:30:40,714 --> 00:30:40,804 Mm-hmm. 557 00:30:41,044 --> 00:30:45,124 But make a variation of the one video that did really well, make a variation of it 558 00:30:45,124 --> 00:30:49,744 and post it again, um, with, with slightly different audio and slightly different 559 00:30:49,744 --> 00:30:54,784 video makeup and, and you're testing then is it, is it that type of content? 560 00:30:55,234 --> 00:30:59,284 Um, and they make it so easy these days with video editing. 561 00:30:59,284 --> 00:31:04,339 You can, um, If you're familiar with the, uh, app, mobile app called Cap Cut, 562 00:31:04,459 --> 00:31:09,349 they have a web version too, but you can do insane video editing with cap cut. 563 00:31:09,709 --> 00:31:11,899 Um, I, I am not a video editor. 564 00:31:12,049 --> 00:31:19,099 I have the Adobe Suite on, on my, um, my computer, but it's not good, right? 565 00:31:19,099 --> 00:31:19,959 It's not a good use of my time. 566 00:31:20,329 --> 00:31:22,279 I am not gonna put out a quality product. 567 00:31:22,459 --> 00:31:27,169 I don't know what I'm doing, but man, I'm like a, a video expert. 568 00:31:28,249 --> 00:31:35,209 With cap cut, it's very, it's very, um, user-friendly and allows a novice 569 00:31:35,269 --> 00:31:37,609 like myself to, to edit videos. 570 00:31:37,669 --> 00:31:40,039 Um, and I think that's it, right? 571 00:31:40,189 --> 00:31:40,279 Mm-hmm. 572 00:31:40,524 --> 00:31:42,709 So yeah, 200 views. 573 00:31:42,709 --> 00:31:47,059 Find the thing that gives you 400 views or 500 views, double down on that. 574 00:31:47,064 --> 00:31:52,729 The cool thing about all the platforms is, um, eventually you're going to, 575 00:31:52,789 --> 00:31:54,779 you're gonna hit a win with a video. 576 00:31:55,294 --> 00:31:56,764 Um, of some sort. 577 00:31:56,764 --> 00:31:58,414 Now it's a relative win, right? 578 00:31:58,474 --> 00:31:58,774 Yeah. 579 00:31:58,774 --> 00:32:02,614 So starting off, it might be that video that gets you over a thousand views. 580 00:32:03,034 --> 00:32:08,944 Um, but all the, the reality of, of the matter is all platforms, 581 00:32:09,454 --> 00:32:16,624 um, have some gamification built into their algorithm, um, from to, 582 00:32:16,684 --> 00:32:19,224 to make, um, creators continue. 583 00:32:20,134 --> 00:32:24,364 Um, so you're going to see they're eventually gonna find something that 584 00:32:24,364 --> 00:32:28,324 checks boxes for them, that they're gonna disperse to more audience 585 00:32:28,324 --> 00:32:29,854 member and get you more views. 586 00:32:30,334 --> 00:32:35,314 Um, so if you, if you continue down the grind, it's just, it's doing it over 587 00:32:35,314 --> 00:32:39,414 and over again, not seeing the results, but knowing that you have to continue. 588 00:32:39,419 --> 00:32:40,294 That's the challenge. 589 00:32:40,324 --> 00:32:44,104 Most people, you know, they try for two weeks and they have 590 00:32:44,674 --> 00:32:46,144 no success, so they give up. 591 00:32:46,694 --> 00:32:46,814 Yeah. 592 00:32:46,814 --> 00:32:54,294 In reality, in reality, TikTok, we took TikTok from zero to, uh, 400,000 593 00:32:54,664 --> 00:33:01,084 in about nine months, and it was all, there weren't any wins in the beginning. 594 00:33:01,624 --> 00:33:04,324 It was trying to get that thousand view Hmm. 595 00:33:04,329 --> 00:33:08,614 Video and then trying to consistently get thousand view videos, but it 596 00:33:08,614 --> 00:33:09,994 was, it was building from zero. 597 00:33:11,674 --> 00:33:16,594 And just finding the content that that was, people were wanting to share. 598 00:33:16,624 --> 00:33:16,714 Mm-hmm. 599 00:33:16,954 --> 00:33:20,134 People were wanting to click the like button, leave a comment. 600 00:33:20,494 --> 00:33:22,984 Um, and, and you see tricks on it, right? 601 00:33:22,984 --> 00:33:29,854 You see, um, there's one, uh, person I follow that he'll mispronounce or 602 00:33:29,859 --> 00:33:37,024 misspell a word on purpose because in today's day and age, you know, there's 603 00:33:37,944 --> 00:33:39,544 thousand guys are gonna be like. 604 00:33:39,874 --> 00:33:41,959 Yeah, I'm gonna tell you that you're not spelling it right. 605 00:33:42,109 --> 00:33:42,740 Yeah, yeah. 606 00:33:43,399 --> 00:33:44,629 It's forcing engagement. 607 00:33:44,869 --> 00:33:45,319 Um, yeah. 608 00:33:45,319 --> 00:33:48,739 So there's like little tricks like that, just sticking, sticking with 609 00:33:48,739 --> 00:33:50,359 it and, and posting consistently. 610 00:33:51,919 --> 00:33:53,134 This is really interesting John right? 611 00:33:53,149 --> 00:33:57,679 So let's say I, I'm, I'm, uh, I'm starting my e-commerce business, or I'm, you 612 00:33:57,684 --> 00:34:00,109 know, I've been around for a while, but I don't, I've not really done the content. 613 00:34:01,219 --> 00:34:01,969 And I'm going, you know what? 614 00:34:01,969 --> 00:34:02,749 I'm listening to you talking. 615 00:34:02,749 --> 00:34:05,899 I'm going, I, I, I dunno how long it's gonna take to do those videos, 616 00:34:05,899 --> 00:34:07,939 but I'm totally gonna do it and I'm gonna stick it out and I'm gonna 617 00:34:07,939 --> 00:34:09,379 see what's, what's gonna happen. 618 00:34:10,069 --> 00:34:12,139 I have two questions for you, right? 619 00:34:12,259 --> 00:34:15,829 One is, how do I know what to do in those videos? 620 00:34:15,829 --> 00:34:17,179 So I think that freaks people out. 621 00:34:17,179 --> 00:34:18,259 Maybe we'll come back to that. 622 00:34:18,649 --> 00:34:23,389 And my second question, and maybe we'll start here, is, is it worth it? 623 00:34:23,479 --> 00:34:23,809 Right? 624 00:34:23,809 --> 00:34:29,249 So you've got 500 and some subscribers to YouTube, 800 and some survivor. 625 00:34:30,049 --> 00:34:32,569 800 or thousand subscribers to your TikTok. 626 00:34:35,299 --> 00:34:38,829 How many of those in effect become subscribers to the BattlBox? 627 00:34:38,899 --> 00:34:39,349 Do you know what I mean? 628 00:34:39,349 --> 00:34:42,289 Because part of me is like, well, I could have half a million people over 629 00:34:42,289 --> 00:34:44,869 here subscribe to the YouTube channel, but if no one's buying over here, what's 630 00:34:44,869 --> 00:34:46,399 the, why am I doing this over here? 631 00:34:46,399 --> 00:34:46,699 Right? 632 00:34:48,259 --> 00:34:48,439 Yeah. 633 00:34:48,444 --> 00:34:52,009 So the first, the first part, first question on what do you do? 634 00:34:52,009 --> 00:34:53,539 What, what should the content be? 635 00:34:53,839 --> 00:34:55,879 I don't think you have to reinvent the wheel here, right? 636 00:34:55,969 --> 00:34:56,149 Mm-hmm. 637 00:34:56,179 --> 00:34:59,599 You can look at similar brands or brands that might be in the, a 638 00:34:59,599 --> 00:35:02,059 higher, you know, general space. 639 00:35:03,759 --> 00:35:07,864 Start looking the ones you know up and you're likely gonna find one of them 640 00:35:08,314 --> 00:35:12,964 that is having success with this and look at the content they're doing. 641 00:35:13,174 --> 00:35:13,654 Right. 642 00:35:13,659 --> 00:35:13,794 Yeah. 643 00:35:14,554 --> 00:35:18,454 And, and honestly it's a cheat sheet because you can probably come up why I 644 00:35:18,459 --> 00:35:22,444 said, you know, come up with your five to seven different things, different kind of 645 00:35:22,444 --> 00:35:27,124 types of content you want to test, you're probably looking at a playbook on, on 646 00:35:27,124 --> 00:35:28,924 that brand, on what's working for them. 647 00:35:29,224 --> 00:35:29,554 Yeah. 648 00:35:29,614 --> 00:35:30,954 Um, so I. 649 00:35:32,164 --> 00:35:34,864 I think finding, finding the ideas. 650 00:35:35,764 --> 00:35:37,464 You don't have to reinvent the wheel, the answers. 651 00:35:37,464 --> 00:35:37,744 Mm-hmm. 652 00:35:37,824 --> 00:35:38,644 The answer is already there. 653 00:35:39,034 --> 00:35:44,584 Um, and I think from that, if, if, if you have any creative juices, you're, 654 00:35:44,824 --> 00:35:48,484 you're going to have some ideas, okay, well this is working for them. 655 00:35:48,604 --> 00:35:51,074 We can do that, but we can also do this. 656 00:35:51,074 --> 00:35:51,514 Mm-hmm. 657 00:35:51,594 --> 00:35:53,644 You're gonna, it's really starts the idea flow. 658 00:35:53,824 --> 00:35:57,544 Um, and the, okay, the second. 659 00:35:58,714 --> 00:35:59,434 My mind went blank. 660 00:35:59,434 --> 00:36:00,454 What was the second question? 661 00:36:00,664 --> 00:36:01,534 Does it work? 662 00:36:01,774 --> 00:36:04,804 You know, out of your half million subscribers, do, how 663 00:36:04,804 --> 00:36:06,034 many of 'em become customers? 664 00:36:06,454 --> 00:36:07,894 So, so it's a great question. 665 00:36:07,894 --> 00:36:14,344 So the reality is these customers are not converting at the same rate 666 00:36:14,704 --> 00:36:16,954 as paid targeted traffic, right? 667 00:36:16,959 --> 00:36:17,294 Mm-hmm. 668 00:36:17,534 --> 00:36:18,574 Just not the case. 669 00:36:18,754 --> 00:36:25,144 Um, what we're doing is it's a very top of funnel, um, and we're a hundred percent 670 00:36:25,144 --> 00:36:27,034 gonna re prospect remarket to them, right? 671 00:36:27,394 --> 00:36:30,994 We're putting up some exclusive offers to try to capture their 672 00:36:30,994 --> 00:36:32,314 email when they go to our page. 673 00:36:32,644 --> 00:36:39,664 Um, and then depending on, on their behavior with the, uh, first few ads or 674 00:36:39,694 --> 00:36:45,644 emails, we're then doing, you know, pretty detailed segmenting and identifying. 675 00:36:46,489 --> 00:36:49,009 The best fits that are highly engaged. 676 00:36:49,249 --> 00:36:53,040 And then we are, we are getting aggressive with email campaigns and 677 00:36:53,045 --> 00:36:56,089 re prospecting and offers and sms. 678 00:36:56,089 --> 00:36:59,239 And if they downloaded our, our mobile app, we're sending 679 00:36:59,244 --> 00:37:01,099 'em an Android or iOS push. 680 00:37:01,339 --> 00:37:07,279 Um, we are, we are trying to convert 'em in traditional e-commerce ways once 681 00:37:07,279 --> 00:37:11,809 we capture them into our ecosystem, whether it's yeah, through, through, 682 00:37:11,929 --> 00:37:13,199 you know, a traditional pixel. 683 00:37:13,819 --> 00:37:15,589 Or getting their email address. 684 00:37:15,859 --> 00:37:18,439 Um, so they don't, they don't convert the same way. 685 00:37:18,799 --> 00:37:27,559 Um, you're, you're typically seeing 10% of, of a, a standard conversion rate. 686 00:37:28,129 --> 00:37:29,629 Um, but that's still a lot. 687 00:37:29,989 --> 00:37:30,259 Yeah. 688 00:37:30,259 --> 00:37:36,109 So, you know, if, if your, if your site normally converts at a, you know, for 689 00:37:36,169 --> 00:37:41,119 using round easy numbers, so I don't mess up the math at a 2% conversion rate. 690 00:37:41,119 --> 00:37:41,569 Right. 691 00:37:42,244 --> 00:37:44,944 These guys are probably gonna convert at a 0.2. 692 00:37:45,064 --> 00:37:47,974 And that's probably like on the good side. 693 00:37:48,274 --> 00:37:48,394 Hmm. 694 00:37:48,484 --> 00:37:52,414 Um, we'll have some things where a video goes really does really well, 695 00:37:52,954 --> 00:37:56,644 and we look at the traffic and it's performing at a fraction of that, right? 696 00:37:56,644 --> 00:38:00,934 It's only these people are only converting at 0.08. 697 00:38:01,384 --> 00:38:07,504 Um, but the, the reality is it's still. 698 00:38:08,164 --> 00:38:12,574 There's value on time and there's value on spending the editing time, 699 00:38:12,574 --> 00:38:15,784 whether it's you or someone else, but the content lives forever. 700 00:38:16,474 --> 00:38:16,564 Mm-hmm. 701 00:38:16,809 --> 00:38:22,864 Um, and it's still the, the cost is still less than, than traditional paid. 702 00:38:23,614 --> 00:38:28,414 Um, and, you know, we're seeing, you know, TikTok as, as an example, we 703 00:38:28,414 --> 00:38:32,014 already know YouTube is doing it, but you're starting to get some search engine 704 00:38:32,014 --> 00:38:34,594 optimization into the mix for your brand. 705 00:38:35,064 --> 00:38:40,879 Um, it's, it's, it's kind of insane that, um, I don't do this, but I know that a 706 00:38:40,879 --> 00:38:46,669 lot of the younger generation now, they're using TikTok to search for stuff, right? 707 00:38:46,759 --> 00:38:46,849 Mm-hmm. 708 00:38:47,089 --> 00:38:50,839 Whether they're looking for a certain product or they're looking, they're 709 00:38:50,839 --> 00:38:54,709 in, in going into the city and they wanna go to a restaurant, they're 710 00:38:54,709 --> 00:38:56,389 using TikTok as a search engine. 711 00:38:56,529 --> 00:38:57,899 They're not using Google. 712 00:38:58,329 --> 00:38:59,839 Which is, which is kind of mind blowing. 713 00:38:59,989 --> 00:39:02,039 Um, but it really is, yeah. 714 00:39:02,369 --> 00:39:06,949 It, it allows you, if you're, if you're coming up with proper descriptions mm-hmm. 715 00:39:07,189 --> 00:39:11,779 For your videos on TikTok and proper hashtags, you're, you're setting yourself 716 00:39:11,779 --> 00:39:14,269 up for, you know, search organic. 717 00:39:14,599 --> 00:39:18,529 And then of course YouTube is obviously populating all of that into Google. 718 00:39:18,799 --> 00:39:23,329 So if someone's searching, um, the traditional way of Google, 719 00:39:23,629 --> 00:39:24,939 your videos are gonna come up too. 720 00:39:25,729 --> 00:39:25,979 Yeah. 721 00:39:26,279 --> 00:39:30,259 Ah, it's, it's mesmerizing stuff, John. 722 00:39:30,259 --> 00:39:30,979 I'm not gonna lie. 723 00:39:30,979 --> 00:39:33,919 It's just you kind of thinking, you, oh, goodness me, there's 724 00:39:34,159 --> 00:39:35,509 a world out there, you know? 725 00:39:35,629 --> 00:39:40,639 Um, and that somehow, if I can tap into that, um, it'd be great. 726 00:39:40,644 --> 00:39:44,419 And I can see how, um, a bit like what we do with the podcast, right? 727 00:39:44,449 --> 00:39:47,689 You, we do the podcast and people think, well, if you get a podcast and you get a 728 00:39:48,079 --> 00:39:50,389 thousand people listening to your podcast, you know, a hundred of 'em are gonna 729 00:39:50,389 --> 00:39:51,959 become clients, which is not true at. 730 00:39:52,954 --> 00:39:57,244 Um, but you, there are all these other benefits that I 731 00:39:57,244 --> 00:39:58,714 experience to doing podcasts. 732 00:39:58,714 --> 00:40:02,194 So you do get people who convert and they'll join a course or whatever. 733 00:40:02,734 --> 00:40:06,184 Um, but you, you build credibility. 734 00:40:06,189 --> 00:40:09,034 You, there's, there's, you know, there's, there's sort of the engagement, 735 00:40:09,039 --> 00:40:11,374 there's, there's a whole bunch of other things that you sort of build. 736 00:40:12,049 --> 00:40:16,459 Um, around doing the podcast, so I'm assuming and listening to you talk 737 00:40:16,459 --> 00:40:20,479 because the conversion numbers are so low that there are a lot of added extra 738 00:40:20,479 --> 00:40:22,459 benefits for you to carry on doing. 739 00:40:23,404 --> 00:40:24,574 The, the YouTube channel. 740 00:40:24,574 --> 00:40:26,914 One of the things that you said, which I thought was really interesting was 741 00:40:27,324 --> 00:40:31,324 actually, even though the conversion rates are much lower, they're still 742 00:40:31,534 --> 00:40:33,364 more cost effective than paid social. 743 00:40:33,364 --> 00:40:34,834 So then it does become a numbers game. 744 00:40:34,839 --> 00:40:37,834 So then I go, well actually now I understand why you want a million people, 745 00:40:37,834 --> 00:40:42,334 because if you've got a million people converting a 0.02 or whatever it is, 746 00:40:42,934 --> 00:40:44,724 um, then obviously the, the cost of 747 00:40:45,034 --> 00:40:48,849 creating the content for that million people to consume is an 748 00:40:48,849 --> 00:40:52,809 awful lot lower, I'm guessing, per conversion than your paid media. 749 00:40:52,809 --> 00:40:53,139 Right. 750 00:40:53,709 --> 00:40:56,079 Um, so I, I like that. 751 00:40:56,079 --> 00:40:59,259 But what, what are some of the other benefits that you guys experience 752 00:40:59,259 --> 00:41:05,129 for going through all this pain and aggravation of creating 753 00:41:05,289 --> 00:41:07,479 this constant content machine? 754 00:41:07,479 --> 00:41:07,809 You know? 755 00:41:08,589 --> 00:41:08,949 Sure. 756 00:41:08,949 --> 00:41:14,169 So I'm glad you, you mentioned the podcast piece because it's the same model. 757 00:41:14,619 --> 00:41:14,979 Right. 758 00:41:15,089 --> 00:41:16,849 The same, the same benefits. 759 00:41:17,329 --> 00:41:19,039 It, they're eerily similar. 760 00:41:19,369 --> 00:41:19,459 Mm-hmm. 761 00:41:19,759 --> 00:41:23,239 We're subject, we we're becoming subject matter experts in the outdoors. 762 00:41:23,419 --> 00:41:23,509 Mm-hmm. 763 00:41:23,754 --> 00:41:25,969 It, it's, it's a softer sell. 764 00:41:26,389 --> 00:41:29,899 Um, you're, you know, on the, on the business side and the podcast 765 00:41:29,899 --> 00:41:34,279 side, you're building a network and it's, it's the same thing. 766 00:41:34,279 --> 00:41:35,329 You're building an audience. 767 00:41:35,479 --> 00:41:35,569 Mm-hmm. 768 00:41:35,809 --> 00:41:38,389 They really are very, very, very similar. 769 00:41:38,389 --> 00:41:38,479 Mm-hmm. 770 00:41:39,939 --> 00:41:44,164 It's, it's, it's just, it's, it's the way people ingest content now 771 00:41:44,164 --> 00:41:50,374 and they ingest it in ways they didn't before and embarrassing 772 00:41:50,374 --> 00:41:52,174 amounts that they didn't before. 773 00:41:52,374 --> 00:41:52,574 Yeah. 774 00:41:52,774 --> 00:41:56,014 Um, and I think that it's as, it's as simple as that 775 00:41:56,224 --> 00:41:58,054 to, to answer your question. 776 00:41:58,234 --> 00:42:02,134 Um, in addition to that, you know, there's, there's the home runs, right? 777 00:42:02,404 --> 00:42:08,014 Um, a home run that is not easy to replicate is the Netflix TV show. 778 00:42:08,434 --> 00:42:08,554 Mm-hmm. 779 00:42:09,544 --> 00:42:13,219 So what the Netflix TV show did for us, which, you know, I think that's, 780 00:42:13,369 --> 00:42:14,749 that's hitting the grand slam. 781 00:42:15,199 --> 00:42:16,279 That's, that's, yeah. 782 00:42:16,279 --> 00:42:19,939 You know, best case scenario, will we get another show we're trying. 783 00:42:19,979 --> 00:42:20,539 Mm-hmm. 784 00:42:20,629 --> 00:42:23,779 Um, we're continuing to try to replicate and get an additional show. 785 00:42:24,229 --> 00:42:29,929 Um, but what that show did for us was, um, leading up to it, we were 786 00:42:29,929 --> 00:42:35,329 getting about 125-30,000 unique visitors a month on our site. 787 00:42:35,689 --> 00:42:36,019 Mm. 788 00:42:37,114 --> 00:42:40,474 The month, uh, July, 2020 that that show dropped. 789 00:42:40,714 --> 00:42:43,544 We had, uh, 1.2 million unique visitors. 790 00:42:43,564 --> 00:42:43,624 Wow. 791 00:42:44,464 --> 00:42:47,674 And Netflix didn't give us like a, a call to action at the end. 792 00:42:47,854 --> 00:42:49,184 Go to BattlBox.com. 793 00:42:49,204 --> 00:42:53,164 It was just people, um, searching on Google. 794 00:42:53,169 --> 00:42:53,554 Mm-hmm. 795 00:42:54,349 --> 00:42:54,829 For us. 796 00:42:54,829 --> 00:42:58,789 So we saw obviously a, a, a increase in direct traffic. 797 00:42:58,999 --> 00:42:59,089 Yeah. 798 00:42:59,089 --> 00:43:03,859 An increase in Google organic, Google paid, um, those were the, 799 00:43:03,919 --> 00:43:07,549 the three, you know, buckets in, in analytics, if you will mm-hmm. 800 00:43:07,794 --> 00:43:09,079 Of, of that traffic. 801 00:43:09,529 --> 00:43:13,639 But that we, we did a 10 x, uh, already relatively, um, 802 00:43:13,644 --> 00:43:17,929 acceptable number of traffic, got 10 Xed because of a, a TV show. 803 00:43:18,589 --> 00:43:20,809 Um, and it's just, it's just interesting. 804 00:43:20,809 --> 00:43:20,959 It's. 805 00:43:21,844 --> 00:43:23,674 You're, you're looking for the home runs like that. 806 00:43:23,679 --> 00:43:26,944 We've had, um, you know, a couple videos. 807 00:43:26,944 --> 00:43:31,654 We had one video, uh, testing a water filtration, um, that 808 00:43:31,654 --> 00:43:34,554 got 35 million views and 809 00:43:35,584 --> 00:43:38,014 that's as it would and why would it not, right? 810 00:43:39,124 --> 00:43:39,724 I don't know. 811 00:43:39,904 --> 00:43:43,324 Um, it's a lot of views and, um, it really is. 812 00:43:43,324 --> 00:43:43,714 Geez. 813 00:43:43,894 --> 00:43:45,874 It, and it, it, that was on TikTok. 814 00:43:45,874 --> 00:43:48,804 We, it's, um, it has more than that on YouTube. 815 00:43:49,744 --> 00:43:54,784 But, but from that came, um, just obviously there, there 816 00:43:54,784 --> 00:43:56,194 was an uptick in traffic. 817 00:43:56,254 --> 00:44:00,754 There was an uptick in, um, in email submissions and emails 818 00:44:00,754 --> 00:44:02,464 that we're capturing collecting. 819 00:44:02,469 --> 00:44:02,684 Mm-hmm. 820 00:44:03,124 --> 00:44:06,634 Um, from that video though, came some other cool things. 821 00:44:06,664 --> 00:44:10,654 Um, a bunch of, um, I guess you would consider them media 822 00:44:10,654 --> 00:44:12,244 companies, but a lot of the. 823 00:44:12,889 --> 00:44:17,599 Those, those sites and pages that just post content, other 824 00:44:17,599 --> 00:44:19,399 people's content all the time. 825 00:44:19,789 --> 00:44:23,569 We had a few of them reach out to us and say, Hey, can we repost your content? 826 00:44:23,569 --> 00:44:24,349 We're gonna tag you. 827 00:44:25,069 --> 00:44:26,689 Well ab absolutely. 828 00:44:27,079 --> 00:44:31,279 Um, so we have all these other companies now posting, reposting 829 00:44:31,279 --> 00:44:34,999 that video and tagging us, which means they then come to our page, 830 00:44:34,999 --> 00:44:38,509 they like our page, or they follow up, follow us, depending on channel. 831 00:44:38,869 --> 00:44:39,919 So it's like a just. 832 00:44:41,544 --> 00:44:44,554 Constant snowball that's just getting larger and larger and larger. 833 00:44:46,144 --> 00:44:47,854 That's just, it's funny, isn't it? 834 00:44:47,854 --> 00:44:51,784 And so how do you, how do you keep it engaging? 835 00:44:51,934 --> 00:44:52,234 Right? 836 00:44:52,234 --> 00:44:53,264 I mean, cuz. 837 00:44:54,619 --> 00:44:58,069 I am imagining John, and correct me if I'm wrong here, but I'm 838 00:44:58,069 --> 00:45:01,219 imagining that the bigger it gets, the more successful it gets, the 839 00:45:01,509 --> 00:45:05,539 more pressure you put upon yourselves to deliver great content, right? 840 00:45:05,539 --> 00:45:10,339 So I'm imagining, uh, as a channel gets better, the, the cameras get bigger. 841 00:45:10,339 --> 00:45:11,029 That Do you know what I mean? 842 00:45:11,034 --> 00:45:12,889 The, the production value gets higher. 843 00:45:13,319 --> 00:45:17,569 Um, Which is a pressure I don't think you have when it's just you sat around 844 00:45:17,569 --> 00:45:20,419 a kitchen table cuz you're starting, you know, your first online store, 845 00:45:20,419 --> 00:45:21,859 you've got a mobile phone and that's it. 846 00:45:22,579 --> 00:45:22,729 Right? 847 00:45:22,759 --> 00:45:26,179 How, what do you guys do to sort of keep that content fresh? 848 00:45:26,179 --> 00:45:27,829 How do you, how do you work that? 849 00:45:29,359 --> 00:45:29,869 So, yeah. 850 00:45:29,869 --> 00:45:34,609 So yeah, now we've gotten to a point where expectations are rising and 851 00:45:34,609 --> 00:45:36,049 it, it's a new challenge, right? 852 00:45:36,049 --> 00:45:38,719 Before was the challenge of let's just get some content, 853 00:45:38,719 --> 00:45:40,609 but now expectations are there. 854 00:45:40,969 --> 00:45:45,979 So we're we're just constantly having meetings, trying to figure out how 855 00:45:45,979 --> 00:45:47,389 can we make some additional content. 856 00:45:47,509 --> 00:45:55,549 Um, surprisingly, uh, chat GPT has been a, a friend of ours. 857 00:45:55,999 --> 00:45:56,419 Wow. 858 00:45:56,809 --> 00:45:58,969 So, um, giving us ideas. 859 00:45:58,974 --> 00:46:08,899 We, we were in Las Vegas for a conference and we had the idea we had seen on TikTok. 860 00:46:09,889 --> 00:46:13,579 In other channels where people were just asking random people questions. 861 00:46:13,589 --> 00:46:14,199 Mm-hmm. 862 00:46:14,419 --> 00:46:16,279 And we said, okay, there's something there. 863 00:46:16,279 --> 00:46:19,519 People watch these videos cuz they have millions of views and 864 00:46:19,519 --> 00:46:21,349 millions of likes and shares. 865 00:46:21,859 --> 00:46:24,919 Um, how do we, how do we kind of do this but make it our own? 866 00:46:25,339 --> 00:46:32,959 So we ask chat GPT and chat GPT told us and we then came up with a bunch 867 00:46:32,959 --> 00:46:35,539 of questions we could ask and we 868 00:46:36,059 --> 00:46:39,724 then also ask chat GPT, what questions should we ask? 869 00:46:40,084 --> 00:46:43,024 And we, it's not just, that's not what we all we typed, right? 870 00:46:43,024 --> 00:46:43,224 Mm-hmm. 871 00:46:43,304 --> 00:46:45,694 We gave it context and direction Yeah. 872 00:46:45,694 --> 00:46:47,794 And sure what we're trying to accomplish from it and what 873 00:46:47,794 --> 00:46:49,054 is it's gonna be used for. 874 00:46:49,864 --> 00:46:54,544 And it popped out 20 questions to us, and most of 'em are better 875 00:46:54,544 --> 00:46:55,744 than the questions we came up with. 876 00:46:58,324 --> 00:46:58,594 Wow. 877 00:46:58,599 --> 00:47:01,744 Um, and then so we said, okay, well let's do a true test. 878 00:47:03,139 --> 00:47:08,269 In some of the content, we ask our questions, and in some of the content, we, 879 00:47:08,269 --> 00:47:15,439 uh, we ask the chat GPT questions and the dang chat GPT questions perform better. 880 00:47:16,909 --> 00:47:17,959 Um, that's fascinating. 881 00:47:18,259 --> 00:47:20,459 So that, that's, you know, I know. 882 00:47:21,169 --> 00:47:25,039 Maybe not as much as it was, but for the last couple months, chat GPT has been 883 00:47:25,039 --> 00:47:26,779 the buzz that everyone's talking to. 884 00:47:26,929 --> 00:47:27,019 Mm-hmm. 885 00:47:27,259 --> 00:47:28,129 That's how we're using it. 886 00:47:28,129 --> 00:47:29,389 We're using it as leverage. 887 00:47:29,509 --> 00:47:31,809 How do we go faster and stronger? 888 00:47:32,089 --> 00:47:35,579 Um, in ways. 889 00:47:35,599 --> 00:47:37,369 And they're mostly content driven. 890 00:47:37,369 --> 00:47:43,489 We're asking them for, um, okay, we wanna film this, write us a script. 891 00:47:45,184 --> 00:47:49,474 And it's giving us, now, it's not ever getting into a hundred percent right? 892 00:47:49,474 --> 00:47:53,494 It's getting us, it's getting it from, we're getting it taken from zero to five. 893 00:47:53,674 --> 00:47:55,264 It's taking it from five to 85. 894 00:47:55,544 --> 00:47:56,144 Mm-hmm. 895 00:47:56,224 --> 00:48:00,244 And then at that point, we're then just editing, honing it, making it our own. 896 00:48:00,784 --> 00:48:08,794 But it's shaving probably 8, 9, 10 hours out of, out of a process for us. 897 00:48:09,334 --> 00:48:11,014 Um, which is, which is pretty cool. 898 00:48:12,284 --> 00:48:15,514 Yeah, it's, it's, I, I like that and I like the fact you've mentioned that 899 00:48:15,514 --> 00:48:19,354 it's, it's not, it's not necessarily perfect, but it, it, I think it's a great 900 00:48:19,359 --> 00:48:20,974 place to give you ideas, doesn't it? 901 00:48:20,979 --> 00:48:22,864 And it sort of jumpstarts that process. 902 00:48:23,404 --> 00:48:28,264 I was on Mid Journey the other day, um, as playing around with that. 903 00:48:29,014 --> 00:48:31,174 Which is like, I dunno if you come across Mid Journey, but it's 904 00:48:31,174 --> 00:48:33,934 just sort of like a, a AI imagery. 905 00:48:33,994 --> 00:48:35,004 Yeah, yeah, yeah. 906 00:48:35,374 --> 00:48:36,934 And it's just incredible. 907 00:48:36,934 --> 00:48:38,224 So we were like telling it, right? 908 00:48:38,224 --> 00:48:41,674 I want you to create website, UX, UI with this idea and that idea. 909 00:48:41,674 --> 00:48:42,934 I'm just coming up with some thoughts. 910 00:48:43,414 --> 00:48:43,654 Now. 911 00:48:43,654 --> 00:48:46,444 What it comes back with, you can't use, but it can send you down a. 912 00:48:46,979 --> 00:48:48,789 It gives you ideas. 913 00:48:49,239 --> 00:48:53,439 I tell you, uh, John, I'm a bit of a regulars to the show, will know. 914 00:48:53,569 --> 00:48:55,719 I, I sort of dabble in carpentry and joinery. 915 00:48:55,719 --> 00:48:57,039 I like to make stuff outta wood. 916 00:48:57,044 --> 00:48:58,749 It's like my little hobby, if you like. 917 00:48:59,319 --> 00:49:03,369 And my daughter, who's 16 years old, she wants me to make her 918 00:49:03,369 --> 00:49:05,019 a new bed, which I designed. 919 00:49:05,259 --> 00:49:08,349 We'd gone on Pinterest, we'd looked at images together and we design, we drew 920 00:49:08,349 --> 00:49:12,009 it up and designed it and I was, I'm just about to start cutting all the wood. 921 00:49:12,009 --> 00:49:13,579 And then I was on mid journey and I thought. 922 00:49:14,459 --> 00:49:18,679 I wonder what would happen if, and so I just put in some prompts into 923 00:49:18,679 --> 00:49:21,589 Mid Journey, come back with some bed designs and my daughter see them, and 924 00:49:21,594 --> 00:49:23,209 she went, dad, that design you did. 925 00:49:23,214 --> 00:49:23,839 I don't want that. 926 00:49:23,869 --> 00:49:24,739 I want that one. 927 00:49:24,739 --> 00:49:26,239 That that thing is done there. 928 00:49:26,359 --> 00:49:27,889 And we're like, oh my goodness. 929 00:49:28,399 --> 00:49:32,239 It's, uh, it's really interesting how it sets you off in the, in the right path. 930 00:49:32,839 --> 00:49:35,839 But, uh, I think you, I, I think you nailed it though, right? 931 00:49:35,839 --> 00:49:38,479 It, it helps with the, with the ideas. 932 00:49:38,659 --> 00:49:38,749 Mm-hmm. 933 00:49:39,529 --> 00:49:44,199 It's not gonna be a replacement, but it, it, it helps guide you towards creation. 934 00:49:44,674 --> 00:49:45,154 Yeah. 935 00:49:45,424 --> 00:49:47,914 And it's interesting that you are doing it, um, using it on a 936 00:49:47,914 --> 00:49:49,414 channel as, as big as you guys are. 937 00:49:50,014 --> 00:49:53,194 What does, um, what does the future look like, John, for you guys? 938 00:49:53,194 --> 00:49:55,894 Where do you want, I mean, you obviously, your, your aim this year 939 00:49:55,894 --> 00:49:59,344 is to get the, the gold plaque, which is a million YouTube subscribers. 940 00:49:59,764 --> 00:50:04,084 Um, but beyond that, what sort of are the things are you, are you guys aiming for? 941 00:50:04,984 --> 00:50:12,304 So, so far this year we, we brought on our second full-time video editor. 942 00:50:12,764 --> 00:50:18,154 Um, our, our short-term goal, which we'd like to figure out in q2, I don't 943 00:50:18,154 --> 00:50:22,774 know if we will, but that's a, at least what we're hoping for is we wanna 944 00:50:22,774 --> 00:50:24,304 bring on another full-time creator. 945 00:50:24,754 --> 00:50:24,844 Mm-hmm. 946 00:50:25,084 --> 00:50:30,844 Um, and that'll allow us to just output a way more additional content. 947 00:50:31,324 --> 00:50:35,164 Um, we're gonna change our thinking this year. 948 00:50:36,084 --> 00:50:39,194 Previously, you know, we have BattlBox, we have Carnivore Club, we have Wanlow 949 00:50:39,214 --> 00:50:40,804 we have these additional brands. 950 00:50:42,514 --> 00:50:48,334 But we've always built the brand and then tried to build the content and community. 951 00:50:48,334 --> 00:50:48,424 Mm-hmm. 952 00:50:48,664 --> 00:50:54,484 On top of it, I think this next brand we launch, we're gonna build the content 953 00:50:54,484 --> 00:51:00,754 and community first, and then listen to that audience and really just inspect 954 00:51:00,784 --> 00:51:04,894 and understand the demographics and the makeup and what that audience is. 955 00:51:04,894 --> 00:51:04,954 Yeah. 956 00:51:05,194 --> 00:51:06,694 And then cater a brand. 957 00:51:07,129 --> 00:51:09,919 That's made specifically for that audience. 958 00:51:10,009 --> 00:51:10,219 Mm-hmm. 959 00:51:10,579 --> 00:51:13,459 Uh, which is a, for us it's the reverse order. 960 00:51:13,669 --> 00:51:13,789 Yeah. 961 00:51:13,789 --> 00:51:16,969 You look at, um, we're talking about YouTube content. 962 00:51:17,449 --> 00:51:19,489 Um, so many, obviously, Mr. 963 00:51:19,489 --> 00:51:21,589 Beast is the one that everyone knows. 964 00:51:21,769 --> 00:51:21,979 Yeah. 965 00:51:22,009 --> 00:51:23,629 Um, that's what he did. 966 00:51:23,629 --> 00:51:23,839 Right. 967 00:51:23,839 --> 00:51:28,429 He built this content and community and then he dumps a burger brand. 968 00:51:28,459 --> 00:51:29,069 Mm-hmm. 969 00:51:29,149 --> 00:51:33,909 And a, and a cookie or chocolate brand on top, and they're instant 970 00:51:34,239 --> 00:51:35,764 success in his Yeah. 971 00:51:35,769 --> 00:51:35,824 Yeah. 972 00:51:35,944 --> 00:51:41,614 Right now, you know, is it easy to build a community and follower account like him? 973 00:51:42,084 --> 00:51:42,424 Probably not. 974 00:51:42,574 --> 00:51:42,664 Mm-hmm. 975 00:51:42,904 --> 00:51:48,754 But if you, if you can build at a smaller scale, a community and an audience, I 976 00:51:48,754 --> 00:51:52,864 think understanding that community and then building the brand on top of it, 977 00:51:52,864 --> 00:51:56,254 I think it's, it's, it's reversed for us, but you're seeing people do it in 978 00:51:56,254 --> 00:51:58,234 that order and doing it really well. 979 00:51:58,654 --> 00:52:00,404 Um, I think that's helped. 980 00:52:01,504 --> 00:52:05,014 It is reverse for you, but the, the, the, the in effect, the principle 981 00:52:05,014 --> 00:52:06,184 is still the same, isn't it? 982 00:52:06,184 --> 00:52:11,614 It's, it's, you, you guys are focusing very heavily on content and community. 983 00:52:11,614 --> 00:52:15,484 It's what you guys do well, and out of that, um, you, you, 984 00:52:15,604 --> 00:52:16,774 you've managed to monetize. 985 00:52:16,779 --> 00:52:19,324 Now before you had a product, you went and found the community. 986 00:52:19,714 --> 00:52:22,204 Uh, now you're on about getting the community and, and doing it, the product. 987 00:52:22,204 --> 00:52:25,924 But it's this, there's still this principle of produce content that your 988 00:52:25,924 --> 00:52:27,994 community wants to consume, right? 989 00:52:28,204 --> 00:52:28,654 And. 990 00:52:30,244 --> 00:52:35,224 I'm kind of curious as we, as we close the show here, you've been 991 00:52:35,224 --> 00:52:36,904 doing this a couple years, right? 992 00:52:36,964 --> 00:52:39,514 And you've, you, you guys have got a lot going on. 993 00:52:40,534 --> 00:52:45,544 What's, what's something maybe two or three points that you wish you knew at 994 00:52:45,544 --> 00:52:49,024 the start that, um, that you sort of figured out along the way that would've 995 00:52:49,024 --> 00:52:52,724 really, really helped you and sort of got you on your journey a lot quicker? 996 00:52:54,224 --> 00:52:58,819 So the, the number one thing is diversification of lead source. 997 00:52:59,059 --> 00:53:03,949 Um, so right now we're super diversified, um, typically, 998 00:53:03,999 --> 00:53:05,929 and, and there's ebbs and flows. 999 00:53:05,929 --> 00:53:11,089 And when a campaign, um, advertising campaign is doing well and really 1000 00:53:11,089 --> 00:53:16,399 well, it might, it's gonna temporarily bridge this role and break it. 1001 00:53:16,819 --> 00:53:20,419 But we wanna have no single lead source currently. 1002 00:53:21,739 --> 00:53:27,049 Giving us more than a sixth or 16% of, of our customers. 1003 00:53:27,409 --> 00:53:27,619 Right. 1004 00:53:27,679 --> 00:53:33,859 Um, cause we never wanna be dependent on, on a specific platform or, or area. 1005 00:53:34,159 --> 00:53:43,009 Now I wish we knew that before, um, you know, go 2015, we were 1006 00:53:43,129 --> 00:53:44,299 advertising only on Facebook. 1007 00:53:44,359 --> 00:53:48,349 Now we were sending those YouTube boxes, but we were only advertising on Facebook. 1008 00:53:50,089 --> 00:53:52,639 We were getting customer, acquiring customers for $5. 1009 00:53:52,909 --> 00:53:53,119 Mm-hmm. 1010 00:53:53,479 --> 00:53:55,369 Um, and you know, knowing, 1011 00:53:55,369 --> 00:53:56,689 bring back those days, right? 1012 00:53:56,689 --> 00:53:56,899 Yeah. 1013 00:53:57,244 --> 00:53:57,499 Yeah. 1014 00:53:57,829 --> 00:54:02,449 I would've, I would've gotten as many credit cards as, as banks have given 1015 00:54:02,449 --> 00:54:04,849 me and Yeah maxed every single one out. 1016 00:54:04,909 --> 00:54:05,359 Yeah. 1017 00:54:05,359 --> 00:54:05,360 Yeah. 1018 00:54:05,779 --> 00:54:07,999 Um, I think a mistake. 1019 00:54:09,094 --> 00:54:12,694 Well people see, and I think it's, it's very much true now 1020 00:54:12,694 --> 00:54:17,314 in a post iOS world where, where wins are, are a little farther and 1021 00:54:17,314 --> 00:54:18,574 few between than they used to be. 1022 00:54:18,904 --> 00:54:18,994 Mm-hmm. 1023 00:54:19,684 --> 00:54:23,284 Um, when you get a win go mm-hmm. 1024 00:54:23,794 --> 00:54:28,474 Like figure out, figure out what overselling the problems that causes. 1025 00:54:28,474 --> 00:54:28,744 Right. 1026 00:54:28,744 --> 00:54:28,804 Yeah. 1027 00:54:28,964 --> 00:54:31,414 And like it's a good problem to have and you can figure it out. 1028 00:54:32,174 --> 00:54:35,434 Um, just, you ha, I think when you see something that works, you 1029 00:54:35,434 --> 00:54:38,734 have to double down, triple down in as fast as you possibly can. 1030 00:54:39,004 --> 00:54:44,414 Capitalize on on that, that winning and make it as big of a victory as possible. 1031 00:54:44,734 --> 00:54:49,714 Um, go, I don't think you can go on the assumption that, oh, we can just pause 1032 00:54:49,714 --> 00:54:54,244 this campaign and next month we'll, we'll start back up and it's gonna work. 1033 00:54:54,634 --> 00:54:54,724 Mm-hmm. 1034 00:54:54,964 --> 00:55:00,254 Um, I think that's the, the biggest piece of advice is just so. 1035 00:55:00,784 --> 00:55:05,584 Just oversell and, and figure out how to solve for that later. 1036 00:55:06,004 --> 00:55:09,874 Um, get the customers while you can because it's, it's 1037 00:55:09,874 --> 00:55:11,494 such a different landscape now. 1038 00:55:12,004 --> 00:55:12,394 Yeah. 1039 00:55:13,249 --> 00:55:13,489 No. 1040 00:55:13,489 --> 00:55:14,449 Really powerful stuff. 1041 00:55:14,719 --> 00:55:15,649 Really powerful stuff. 1042 00:55:16,339 --> 00:55:19,309 John, listen, it's been great chatting to you on the show, man. 1043 00:55:19,369 --> 00:55:24,949 And, um, uh, thank you for answering my, my questions and, and, uh, helping me feel 1044 00:55:24,949 --> 00:55:26,389 a bit more inspired about this whole area. 1045 00:55:27,349 --> 00:55:28,549 How do people reach you? 1046 00:55:28,554 --> 00:55:30,559 How do they connect with you if they want to do that? 1047 00:55:31,669 --> 00:55:32,149 Sure. 1048 00:55:32,209 --> 00:55:34,699 Um, probably best is LinkedIn. 1049 00:55:34,704 --> 00:55:35,599 Mm-hmm. 1050 00:55:35,605 --> 00:55:41,419 Um, LinkedIn, uh, I'm self admittedly I'm on Twitter, but I'm horrible at it. 1051 00:55:43,429 --> 00:55:45,469 But, but I'm pretty, I'm pretty good at LinkedIn. 1052 00:55:45,589 --> 00:55:52,309 Uh, and, uh, I also have a, a blog onlinequeso.com, uh, where I just 1053 00:55:52,314 --> 00:55:53,689 kind of write what we're working on. 1054 00:55:54,229 --> 00:55:59,269 Um, it's, it's not your typical stuff that's only filled with wins. 1055 00:55:59,539 --> 00:55:59,629 Mm-hmm. 1056 00:55:59,869 --> 00:56:02,779 It's, it's filled with losses too, because, you know, I feel. 1057 00:56:04,144 --> 00:56:06,724 There's such learning experiences from the losses. 1058 00:56:06,994 --> 00:56:07,114 Mm-hmm. 1059 00:56:07,354 --> 00:56:09,304 And people don't really document that. 1060 00:56:09,694 --> 00:56:09,784 Mm-hmm. 1061 00:56:10,024 --> 00:56:15,904 Um, and I like it because two, it helps me process it in how we can learn from 1062 00:56:15,904 --> 00:56:17,794 it and be better, stronger, faster. 1063 00:56:17,854 --> 00:56:17,944 Mm-hmm. 1064 00:56:18,364 --> 00:56:21,484 But also, if I can put it out there and someone can read it and 1065 00:56:21,484 --> 00:56:23,194 it can, it can save them a step. 1066 00:56:23,194 --> 00:56:23,254 Yeah. 1067 00:56:23,604 --> 00:56:23,724 Yeah. 1068 00:56:23,854 --> 00:56:25,894 Not make the same mistake I made, then it's a win. 1069 00:56:26,584 --> 00:56:27,184 Fantastic. 1070 00:56:27,334 --> 00:56:28,024 And what's your blog? 1071 00:56:29,254 --> 00:56:30,974 Uh, onlinequeso.com 1072 00:56:31,914 --> 00:56:33,044 Onlinequeso.com. 1073 00:56:33,069 --> 00:56:36,874 We will of course link to that and to your LinkedIn profile, uh, in the 1074 00:56:36,874 --> 00:56:38,254 show notes as well on the website. 1075 00:56:38,254 --> 00:56:41,194 If you are on regular to the email, they'll also be in the email. 1076 00:56:41,644 --> 00:56:45,364 Um, but John, genuine, uh, real appreciation man for you 1077 00:56:45,364 --> 00:56:47,854 coming on the show and sharing your insights and thoughts. 1078 00:56:47,859 --> 00:56:51,484 And, um, I'm gonna be going and checking out your YouTube channel. 1079 00:56:51,784 --> 00:56:56,204 Uh, we'll connect on uh, LinkedIn just because we can, and I'm gonna 1080 00:56:56,204 --> 00:56:59,054 connect with you on Twitter just because I'm also rubbish at it as well. 1081 00:56:59,054 --> 00:57:03,734 So we'll just be rubbish together and um, I'll see how we get on. 1082 00:57:04,334 --> 00:57:05,264 Uh, but it's been awesome. 1083 00:57:05,269 --> 00:57:05,954 Thanks, man. 1084 00:57:06,074 --> 00:57:07,664 Genuinely, really, really appreciate it. 1085 00:57:07,664 --> 00:57:08,534 Thanks for coming on the show. 1086 00:57:08,734 --> 00:57:09,914 Thanks for having me, Matt. 1087 00:57:09,914 --> 00:57:10,514 Really appreciate it. 1088 00:57:10,914 --> 00:57:11,874 Oh no no worries. 1089 00:57:12,229 --> 00:57:13,249 So there you have it. 1090 00:57:13,249 --> 00:57:16,759 Another fantastic conversation with John. 1091 00:57:16,759 --> 00:57:20,419 As I said, uh, all of the links to John, his LinkedIn and Twitter that 1092 00:57:20,424 --> 00:57:25,459 he never uses as well as to his blog will be, uh, on the website, in the 1093 00:57:25,459 --> 00:57:28,459 show notes at ecommercepodcast.net. 1094 00:57:28,729 --> 00:57:31,339 It'll also be in the newsletter, which is emailed out. 1095 00:57:31,339 --> 00:57:32,759 If you're not on the list, get on the list. 1096 00:57:32,759 --> 00:57:34,159 And they just come straight to you? 1097 00:57:34,639 --> 00:57:40,379 Uh, now let me just say, be sure to follow the e-Commerce podcast wherever you get 1098 00:57:40,379 --> 00:57:44,759 your podcast from because we've got yet more great conversations lined up, and 1099 00:57:44,759 --> 00:57:46,889 I don't want you to miss any of them. 1100 00:57:47,099 --> 00:57:49,529 Also, let me give a big shout out to today's show 1101 00:57:49,534 --> 00:57:51,149 sponsor the e-commerce cohort. 1102 00:57:51,529 --> 00:57:57,549 Remember to check out their free online training at ecommercecycles.com. 1103 00:57:57,899 --> 00:57:59,269 Uh, just have a go. 1104 00:57:59,539 --> 00:58:00,414 Uh, see how you get on. 1105 00:58:00,534 --> 00:58:03,264 And before I wrap up today's episode, lemme just take a moment 1106 00:58:03,264 --> 00:58:07,644 to invite you, dear listener, to become a part of the show. 1107 00:58:07,884 --> 00:58:11,724 If you're an e-commerce entrepreneur or an expert in the area of e-commerce 1108 00:58:11,724 --> 00:58:15,894 and would like to share your insights with, uh, amazing audience, 1109 00:58:16,104 --> 00:58:17,664 we would love to hear from you. 1110 00:58:17,694 --> 00:58:19,254 Or maybe, you know somebody. 1111 00:58:20,074 --> 00:58:23,004 Just head over to the website, ecommercepodcast.net, follow 1112 00:58:23,004 --> 00:58:24,544 the links, get in touch. 1113 00:58:24,574 --> 00:58:27,424 We would love to hear from you. 1114 00:58:27,514 --> 00:58:28,144 Yes, we would. 1115 00:58:28,264 --> 00:58:30,724 And in case no one has told you yet today. 1116 00:58:30,724 --> 00:58:33,514 You dear listener, are awesome. 1117 00:58:33,664 --> 00:58:34,264 Yes, you are. 1118 00:58:34,264 --> 00:58:35,284 Created awesome. 1119 00:58:35,494 --> 00:58:37,124 It's just a burden you have to bear. 1120 00:58:37,579 --> 00:58:38,509 I have to bear it. 1121 00:58:38,779 --> 00:58:42,799 John definitely has to bear it, and you've gotta bear it as well. 1122 00:58:42,889 --> 00:58:44,269 So it just is what it is. 1123 00:58:44,659 --> 00:58:44,869 Now. 1124 00:58:44,869 --> 00:58:47,359 The E-Commerce podcast is produced by Aurion Media. 1125 00:58:47,359 --> 00:58:52,249 You can find our entire archive of episodes on your favorite podcast app. 1126 00:58:52,554 --> 00:58:55,824 The team that makes this show possible is Sadaf Beynon, Estella 1127 00:58:55,824 --> 00:58:58,114 Robin and Tanya Hutsuliak. 1128 00:58:58,134 --> 00:59:02,064 Our theme song was written by Josh Edmundson, and as I mentioned, if 1129 00:59:02,064 --> 00:59:04,464 you would like to read the transcript or show notes, head over to the 1130 00:59:04,464 --> 00:59:08,254 website, ecommercepodcast.net. 1131 00:59:08,694 --> 00:59:09,804 That's it from me. 1132 00:59:09,804 --> 00:59:10,884 That's it from John. 1133 00:59:10,884 --> 00:59:12,474 Thank you so much for joining us. 1134 00:59:12,714 --> 00:59:15,054 Have a fantastic week wherever you are in the world. 1135 00:59:15,324 --> 00:59:16,164 I'll see you next time. 1136 00:59:17,014 --> 00:59:17,434 Bye for now.