Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions.
Speaker AAnd we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships, and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work.
Speaker ANow, your host, Sam Wakefield.
Speaker BOkay, got a question for you.
Speaker BHave you ever felt like you were fighting your buyer instead of guiding them like they wanted what you had but just couldn't pull the trigger?
Speaker BWhat if I told you the real problem isn't the budget, the objections, skepticism.
Speaker BRight.
Speaker BIt's how their brain processes decisions.
Speaker BSo today I'm going to teach you how to get homeowners to close themselves without pushing, without pressure, and definitely without sounding like a typical salesperson.
Speaker BSo stick around.
Speaker BIt is going to be an incredible episode.
Speaker BWelcome back to Close It Now.
Speaker BI am stoked about what we're going to cover today.
Speaker BBut first, let's get into a couple things.
Speaker BAnd one is let's start off the day with what's in your cup today?
Speaker BToday I have, I ordered some Nespresso pods because that's the espresso machine that I have at home right now.
Speaker BLove, love espresso, love good coffee.
Speaker BIt's honestly, I travel so much, that's when I get really, really good coffee.
Speaker BSo I do the best I can when I'm at home, mainly because the, the labor involved to do it properly.
Speaker BBut so that's why I, you know, I've been drinking the nespresso pods lately.
Speaker BSo I got these dudes, they are Rosso Cafe R O S S O.
Speaker BIf you're on YouTube, make sure to like and subscribe.
Speaker BYou can actually see the box that I'm looking at.
Speaker BThis was pretty cool.
Speaker BSo I ordered this off of Amazon.
Speaker BIt was a box of 12 different brews they came with.
Speaker BEach of them had tin pods and it was assorted from super light brew, almost like a blonde, all the way to this one which is number 12.
Speaker BIt's called meteorite.
Speaker BSo it is pretty dang dark.
Speaker BLet's see.
Speaker BFlavor profile.
Speaker BStrong and full bodied.
Speaker BDark roast.
Speaker BIntensity 12.
Speaker BSo, yeah, everybody, what are you drinking?
Speaker BWhat's in your cup today?
Speaker BI'm always interested in love to try new beans, new new ideas.
Speaker BI am going to be going up into Grand Rapids, Michigan on coming up here at the beginning of second week of April in 2025.
Speaker BSo if you hear this and you're in the area and you know of a really great coffee shop for me to try, please message me and let me know.
Speaker BI would love to, love to try it.
Speaker BSo anybody that knows one in Grand Rapids, let me know about that.
Speaker BThat's going to be exciting.
Speaker BSo what's in your cup today?
Speaker BAre you drinking coffee?
Speaker BYou're drinking tea?
Speaker BLet's take a collective sip.
Speaker BIn three, two, one.
Speaker BAll right, now before we get into this, I want to highlight a review because there was a really awesome one that came in for everyone that doesn't know I do something a little special for people that leave me a five star review.
Speaker BIf you leave me a five star review on Apple Podcasts or over on Google, just search, close it now on Google, leave me a five star review.
Speaker BIf I read your review on an episode and you hear it and you message me, I will give you a free one hour coaching session.
Speaker BNow that is a huge value.
Speaker BIn fact, a ton of people that have done that have commented that they get more in that one hour than they do in the last few years of training at their company.
Speaker BSo definitely take advantage of that.
Speaker BBut I love five star reviews.
Speaker BSo today I'm going to highlight one five star review.
Speaker BThe title is Amazing show from Ron Taylor ii.
Speaker BRon, he says Sam does a phenomenal job with the show.
Speaker BHe creates a million dollars worth of value each episode.
Speaker BWell, thank you, Ron.
Speaker BA lot of trainers and podcaster are go, go, go.
Speaker BA lot of us are not.
Speaker BSam takes a soft approach and it speaks volumes to us who are like him.
Speaker BAs an introvert by nature and an extrovert by trade, Sam knows how to get the message into my head every episode.
Speaker BThank you, Sam, for being you, hopefully your friend in the future.
Speaker BAbsolutely, Ron.
Speaker BI appreciate that so much.
Speaker BIf you hear me, if you hear this, message me.
Speaker BWe'll get you hooked up with your coaching session with me also.
Speaker BYeah, you know what, you just have to adopt the mindse mindset that, you know, strangers are just friends you haven't met yet.
Speaker BAnd when you have that mindset, it really changes everything because that means then you're, you're cool with talking to strangers in public.
Speaker BIf you're not used to that, you know that is A lot of times, especially if you're introvert, you know, situational, extroverted, like sounds like Ron is.
Speaker BYou know, there's a whole.
Speaker BThere's a whole different personality styles.
Speaker BA lot of top performers or just a lot of salespeople in general.
Speaker BSo me, I'm pretty extroverted.
Speaker BI'm just extrovert, extrovert most of the time, except when I need to recharge.
Speaker BNow this is fun, Ron, because, you know, I have over the years have very intentionally worked to temper that excitement and the go, go, go.
Speaker BBecause if you see me in my personal life, that's very much who I am normally most of the time, except when it comes with being a professional and being intentional and articulate with how we communicate and what we're doing with our words.
Speaker BSo I completely understand.
Speaker BSo many.
Speaker BGosh, I work with so many people, technicians and advisors and all the different trades that are just like you, that are introverted normally.
Speaker BBut it's called being situationally extroverted where either through an occupation or, or once you get to an event, you're excited about it, but then you have to go back and recharge.
Speaker BSo I totally get it.
Speaker BAnd that's why I love the psychology because instead of just energy, energy, energy, energy that's only going to enroll some people in your program, we have to understand the different dynamics of, you know, psychology behind personality styles and all those different things as part of being next level.
Speaker BSo thanks for the review, Ron.
Speaker BI appreciate it.
Speaker BEverybody make sure to pop your review onto Apple podcasts and onto Google.
Speaker BAnd I think Spotify has actually started a way to be able to leave a review on there as well.
Speaker BSo I'll check into that.
Speaker BSo, all right, let's see one more sip of the Rosso Coffee Cafe and let's get into what we're talking about today.
Speaker BNow.
Speaker BOh, last, last quick announcement.
Speaker BOf course, the Close it now.
Speaker BRelentless.
Speaker BThe ultimate sales transformation.
Speaker BBoot Camp.
Speaker BThis you got to know about it.
Speaker BThe dates did move.
Speaker BIt's May 6, 7, 8, 20, 25.
Speaker BGet your ticket at close it now.
Speaker BBoot camp dot com.
Speaker BIt is going to be awesome.
Speaker BWe already got a bunch of tickets sold.
Speaker BI've been working with the event planner the this week.
Speaker BThis week I'm expecting the best.
Speaker BWe should have a venue actually address locked in this week for that event.
Speaker BSo it's going to be awesome.
Speaker BOh my gosh.
Speaker BWhat we are putting together, you are not going to want to miss.
Speaker BYou will never have seen anything like this in the trades.
Speaker BIt is truly going to be a transformational event.
Speaker BYes.
Speaker BI am going to go over the close it now sell system.
Speaker BThe one that, you know, top performers like, say, Austin, you know, Aviles in New York, closed in January $1.1 million at 72% close rate from 96 appointments in January in one month with the system.
Speaker BSo that is what I'm talking about.
Speaker BNo, that's not.
Speaker BNot every single person is going to be able to do that.
Speaker BClearly, there's a lot of work ethic and other things that went into that.
Speaker BAnd Austin, we're going to get him on the show here pretty quick so we can discuss, you know, what his life look and what it was like hitting that month of closing at that level.
Speaker BBut, you know, people all over the country follow the system and it is changing the game.
Speaker BSo that we're going to be going over the close it now sell system.
Speaker BWe're going to role play.
Speaker BWe're going to do a ton of role play.
Speaker BWe're going to practice what we preach, right?
Speaker BIt's not just, you know, explaining it.
Speaker BIt's putting the boots on the ground.
Speaker BIt's actually doing the work.
Speaker BWe're going to have some closing competition.
Speaker BI think I'm really working on some cool stuff.
Speaker BWe're going to practice handling objections, right?
Speaker BWe got to be able to handle the objections.
Speaker BThe cool part is when you understand the dynamics behind objections, it makes it very, very simple.
Speaker BSo cells should be easy.
Speaker BAnd that's what we're gonna.
Speaker BYou know, what I'm gonna show you at the event now.
Speaker BWe've got some incredible speakers.
Speaker BI do have locked in two people, so three people so far.
Speaker BOne is Jonathan Neves up at Green Energy Mechanical.
Speaker BIf you've ever heard the brother speak, he is fire mental judo at its finest.
Speaker BSo you're going to love that.
Speaker BPersonally, I know that he has closed.
Speaker BOh, gosh, I want to say 170,000 something dollar residential H vac ticket.
Speaker BIt's more than just H vac, of course.
Speaker BThere's lots of things in there.
Speaker BThe last I talked to him, I feel like he was telling me he closed a ticket that was over $200,000 for one residential project.
Speaker BSo he is going to be speaking also Doug C. Brown, who is incredible.
Speaker BHe's the founder of an organization called Vibitno, which is a, you know, it's a CRM and a tracker and sales tracker.
Speaker BIt's the best sales tracker I've ever seen.
Speaker BSo if you want to know more about that, let me know.
Speaker BAnd I'm happy to get you connected to it.
Speaker BI bought that, I bought that program for my company for closing now because it's so good.
Speaker BIt is the best follow up software that I've ever seen.
Speaker BSo I'm stoked about that.
Speaker BAnd the other speaker that was just confirmed is Scott Sylvan Bell.
Speaker BIf you don't know who this is, he is a veteran in the industry.
Speaker BHe is, in my opinion, one of the very best sales trainers or just trainers in general.
Speaker BAnd in H Vac.
Speaker BHim and I are going to be doing a really cool special session together that is, it's going to knock your socks off.
Speaker BIt's going to just absolutely change the game.
Speaker BIf you only took away what we're going to cover in our one session, your numbers would go up 30% if you went back and implemented it.
Speaker BSo I cannot stress to you how cool this event's going to be, how transformational it's going to be and how it's going to change your numbers until you actually come in.
Speaker BYou got to experience it.
Speaker BSo go to CloseItNowbootcamp.com get your ticket.
Speaker BIt is going to sell out.
Speaker BI will tell you that it is starting to be promoted like crazy all over the country.
Speaker BIt is start.
Speaker BIt is going to sell out.
Speaker BIt is sales training like you've never heard before.
Speaker BAnd no, you don't have to just be an H Vac.
Speaker BWe're going to cover a lot of things.
Speaker BYes, there's a couple special sections just for H Vac at the same time, no matter what you're in, you will get massive value from this.
Speaker BNo matter what you sell, what you do.
Speaker BSo that actually takes me to the last quick announcement before we get into the content, which is yes, people have been reaching out.
Speaker BYes, we do train companies other than strictly H Vac companies.
Speaker BIn fact, in April, where I'm headed, I'm going up to go to see Mike Lott up at Flat River Electric.
Speaker BHe owns, he's an electrician who owns an electric company.
Speaker BSo we're going to be working with him.
Speaker BSo yes, electrical, plumbing, H Vac or any combination there.
Speaker BAlso we've got garage doors.
Speaker BThere's a couple of garage door guys coming to the event.
Speaker BThe very first two tickets sold were actually to a gentleman that owns a garage door company and one of his people.
Speaker BSo garage doors, you name it, irrigation, solar, whatever it is, we have a program for that or we.
Speaker BI can custom build one.
Speaker BSo we're working with everybody at this point because everyone needs so much help.
Speaker BSo who do you know that you can send our way to that.
Speaker BWe can help.
Speaker BSo let's get into this content.
Speaker BSo let's see.
Speaker BThe main thing is, you know, buyers.
Speaker BSo kind of reviewing, getting, circling back a little bit because obviously I went off on some.
Speaker BThere are no tangents, important announcements.
Speaker BBut let's come back.
Speaker BSo after the boot camp announcement, May 6th, 7th, 8th.
Speaker BClose it now bootcamp.com let's go back.
Speaker BSo I started with this question.
Speaker BHave you ever felt like you were fighting, you know, fighting your buyer instead of guiding them?
Speaker BLike they, we know that they want what we, what we have, what we're selling, if our system or whatever, but they just couldn't pull the trigger, you know, so many times it feels like that and then we end up, you know, talking our way.
Speaker BIt's like it feels like it's sold and we took talk our way out of it, those kind of things.
Speaker BSo we're going to dive in a little bit on some.
Speaker BThis is some brain.
Speaker BBrain science.
Speaker BI love brain science.
Speaker BYes.
Speaker BI am going to do some practical boots on the ground episodes coming up soon.
Speaker BI realize we've been drifting in the ether lately with mental, you know, some psycho, lots of psychology.
Speaker BSo I hope this is valuable to you.
Speaker BIf it is, go leave me a review like we were saying, but.
Speaker BOr pop me a message.
Speaker BBut the reality is buyers don't decide the way you think, right?
Speaker BThey don't decide the way we think.
Speaker BThe mistake of most salespeople make is, you know, we think we're selling about logic, facts, persuasion.
Speaker BYou know, we are not there to convince.
Speaker BWe're not there to convince.
Speaker BOur goal is to educate, to provide solutions to legitimate problems or not just problems, but also things that could enhance someone's life or protect from failures in the future.
Speaker BThere's lots of reasons but the, you know, so.
Speaker BBut we're not there to convince, right?
Speaker BIf you think cells is convincing, you have cells.
Speaker BAll wrong cells is with integrity.
Speaker BIt's truly, you know, serving at the highest level.
Speaker BSo the main thing is, you know, homeowners don't biologically though, you know, so many of us come, so many of us come from a technician's background.
Speaker BAnd when I'm working with people in my one on one coaching sessions, they a lot of times will, you know, I'll have them say, you know, pitch me a, you know, air purifier.
Speaker BPitch me a, you know, you know, a tankless water heater.
Speaker BI'm just pulling some examples out, you know, you know, pitch this for me like I'm your Homeowner, sell me on it.
Speaker BAnd then they'll go through the list and I'll say, okay, you know, sometimes it depends on, you know, who I'm talking to.
Speaker BSometimes I'll start snoring right in the middle of it.
Speaker BIt's like, hang on, you just put me to sleep.
Speaker BPitch me again.
Speaker BAnd so it's like, wait a minute, it feels like you just, all you did was just read me the spec sheet off of the product.
Speaker BWe have to remember we're not there to convince.
Speaker BWe're there to ask questions.
Speaker BWe're there to educate.
Speaker BAnd if it's a good fit, the homeowner will say yes.
Speaker BWe're there to show how it can be the solution for their problems, not just to read them a spec sheet.
Speaker BSo we've got three steps for you today to help out with this process.
Speaker BNow the first one, I haven't talked about the permission stack in a while, so it was time to reignite this conversation.
Speaker BSo step one is the permission stack.
Speaker BYou know, how to lead the buyer without resistance.
Speaker BWe are leading the call.
Speaker BWe're training our buyers how to buy from us, training our homeowners how to buy from us during our appointment.
Speaker BSo what I mean by that is the more questions we ask.
Speaker BIn fact, I'm going to refer to a statistic from Rilla that I heard when Sebastian was on the show.
Speaker BIf you've thought about Rilla, go back and listen to the show with Sebastian.
Speaker BHe's the founder and CEO and just overall incredible guy.
Speaker BBut one of the statistics that I heard from them is top performers ask five times as many open ended questions as the bottom performers do in home sales appointments.
Speaker BSo that means is we're leading that homeowner into the purchase.
Speaker BThat also means when we ask more questions, one, it keeps them engaged.
Speaker BSo have you ever had a time?
Speaker BThis is one of the reasons the permission stack is so important.
Speaker BHave you ever had a time where say the homeowner asked you about something directly, they ask, hey, we've got issues with our water heater.
Speaker BWhat options do you have?
Speaker BOr hey, we're having issue.
Speaker BWe're, you know, the allergies lately been killing us.
Speaker BYou know, what options do you have?
Speaker BSo the traditional answer is to just roll straight into, well, we, you know, we've got the, the tanked version or we've got a heat pump water heater, we've got a tankless water heater and just start word vomiting all over them.
Speaker BWe'll have.
Speaker BNow here's the follow up question to that raise your hand.
Speaker BIf you've been in this situation where they ask the question, you start to answer directly and it's like that wall goes up right in front of them.
Speaker BTheir eyes glaze over and they check out.
Speaker BI mean, half the time they grab their phone and start texting right in the middle of your answer and you're like, wait a minute.
Speaker BYou just literally asked me this freaking question.
Speaker BWhy are you checking out?
Speaker BRight?
Speaker BRaise your hand.
Speaker BYou know exactly what I'm talking about.
Speaker BSo permission stack comes in.
Speaker BIt does a handful of things for us.
Speaker BWe don't have time in this episode to get into all of the, the legitimate brain science and the reason it's important.
Speaker BBut in applying it here, here's what happens when we ask.
Speaker BSo the permission stack sounds like this.
Speaker BAnd I'll tell you why it's important.
Speaker BSo the permission stack, you know, sales resistance happens when the buyer feels like they're being forced to decide things.
Speaker BThat's when sales resistance happens, when it feels like they're being told instead of asked, when they're being sold to instead of allowed to purchase, that's when sales resistance starts to happen.
Speaker BSo the permission stack creates this natural buy in throughout the conversation.
Speaker BAnd it's a really simple three step process.
Speaker BNumber one is ask permission.
Speaker BSo is it okay if I go over the permission stack with you here right now?
Speaker BYes, yes.
Speaker BCIS permission.
Speaker BSo before presenting, we've got to get buy in.
Speaker BWould you like to hear so in those examples, Absolutely.
Speaker BOf course we have some, you know, several options.
Speaker BFor water heaters, would you like to hear what your options are?
Speaker BOr for the air purifier.
Speaker BAbsolutely.
Speaker BOf course, we have some really incredible ways to that we help homeowners in the area with their allergies.
Speaker BWould you like to hear what the options are?
Speaker BSo when we ask that permission question again, like that instantly physiology changes.
Speaker BBecause if we just answer and practice this with somebody in your life, when they ask you a question, just answer directly and watch their physiology.
Speaker BAnd by their physiology, I just mean how their body language, what does it do?
Speaker BBecause when we just answer directly and just start listing out the different options or whatever it is, there's literally no change in the face, no change in the body.
Speaker BJust stare.
Speaker BWhen we ask that permission question, the most incredible thing happens.
Speaker BAnd I do this every single time with every new one on one coaching client that I have.
Speaker BQuick, pop out.
Speaker BI only have a few spots left in my one on one coaching program right now.
Speaker BSo if you want one of those spots, message me and we can get you plugged in before they fill up.
Speaker BThey always stay full throughout summer.
Speaker BSo make sure that you're one of the handful of people that actually has a spot on my list because they're over half gone now.
Speaker BI just opened up the list here a couple weeks ago, but when I'm working with one on one coaching clients we, I always go through this exercise or anytime I'm doing an on site training I always do this exercise.
Speaker BAnd so we'll role play this a couple times, I'll say, you know, ask me something like that.
Speaker BUsually we use a water heater, air filter, just something easy.
Speaker BAnd the first time, and we know we're in role play, the first time there's no change, face doesn't change.
Speaker BBut the second time when they say, you know, hey, we've got issues with our water heater, you guys have any options for that?
Speaker BAnd we ask the permission question.
Speaker BYeah, absolutely.
Speaker BWe've got some great, several great options for that.
Speaker BWould you like to hear what they are?
Speaker BWould you like to hear what your options are?
Speaker BNow even in role play what happens is that person leans forward slightly, they start nodding, they smile, they say yes and you can see it in their eyes.
Speaker BThe level of engagement instantly changes because their physiology changes because that's a pull you forward question instead of a push them back type of statement.
Speaker BNow it keeps the wall from going up and it keeps them engaged in your conversation and they're not going to check out because you asked a question and you didn't give the answer until you heard an answer response to your question set step one.
Speaker BStep one is ask permission.
Speaker BStep two is give the data, give the information, whatever it is you're talking about.
Speaker BSo in this example that we're listening to, I asked you permission and now I'm talking about what the permission stack is in the boots on the ground example of role play then is when you would tell them about what options.
Speaker BYou tell them about the water heater, tell them about the air filter, air purifier, Next level then even from there is, before I tell you about your options, do you mind if I ask you a few more questions about what we're wanting to accomplish and what you're experiencing.
Speaker BThat way I can make the right recommendation for you and then once you've asked some questions about around that, then make your recommendations because now you're becoming a consultant and you're only offering solutions to the problems they say they have or the things that they want to improve.
Speaker BThis is next level cells right here.
Speaker BSo Step one is asking permission.
Speaker BStep two is giving data.
Speaker BAnd the three is check in.
Speaker BMy favorite is does that make sense?
Speaker BOr do you see how this could be an issue if it's around something, you know, a problem, some sort of problematic.
Speaker BRight.
Speaker BYou know, asking permission, safe technicians especially.
Speaker BOr when we discover something, if it's not an option that we're talking about, asking permission could kind of sound like, hey, remember earlier I asked you if I found anything else outside of what we, you know, besides what I'm here for, to look at related to energy savings, health and safety, or building durability, if you wanted me to bring it to your attention, they'll say, yeah, of course.
Speaker BWhat would you like to see what I found?
Speaker BOf course they do.
Speaker BAnd then we go through whatever the information is and then the check in here could sound something like, do you see how this could be an issue?
Speaker BInstead of just telling them, hey, this is broken and it needs fixed, we explain what's happening, tell them and show them.
Speaker BNot just tell, but show in pictures and drawings what it's supposed to be like.
Speaker BShow them what they have and then ask.
Speaker BDo you see how that could be an issue?
Speaker BRight, so this is really important.
Speaker BSo why this works.
Speaker BOne, people don't resist information they asked for.
Speaker BNumber two, they stay engaged instead of mentally checking out.
Speaker BNumber three, by the time you get to the close, they feel like they've arrived at the decision themselves because you've done it through questions.
Speaker BSo raise your hand.
Speaker BHas anybody ever seen that movie Inception?
Speaker BThis is a lot of what we're doing here.
Speaker BSo that is step one, the permission stack.
Speaker BStep two, the power of ownership language.
Speaker BThis is huge, right?
Speaker BWe are.
Speaker BSo for all of the, all of those of you that know I like to talk about NLP or neuro linguistic programming, for the rest of you, you don't even have to learn it.
Speaker BIt doesn't matter.
Speaker BJust know that a lot of the scripting and the language we talk about, we've got brain science baked in.
Speaker BI basically shortened it to brain science so we can talk about it in a way that makes more sense.
Speaker BSo brain science is baked into this.
Speaker BOne, the power of ownership language.
Speaker BPeople resist being told what to do, but they lean into what they feel they choose, right?
Speaker BThey will really lean into what they feel like that they're choosing, but they'll resist being told what to do.
Speaker BSo here's an example of like really weak sales language.
Speaker BI recommend you go with this option.
Speaker BOr what some people say is, I highly recommend you go with this option.
Speaker BThat is not even, not any stronger except you have a highly.
Speaker BYou have an advert.
Speaker BWas an adjective adverb in there.
Speaker BHighly recommend you go with this option.
Speaker BInstead, I recommend you go with this option weak language.
Speaker BChange your language.
Speaker BChange your results.
Speaker BSo here's a couple examples of ownership based sales language.
Speaker BSo these are much stronger ways to say some of this.
Speaker BSo first, and of course, imagine that it's through questions.
Speaker BFirst one is, and it's one of my favorites, which of these options feels like the best fit for you and your family?
Speaker BWhich of these options feels like the best bit for you and your family?
Speaker BAnd pay attention.
Speaker BWe use the word feels.
Speaker BThis is important.
Speaker BFeels like.
Speaker BBecause this, when you ask a feeling question.
Speaker BIf we say, which of these options do you think is the best fit for you and your family?
Speaker BWe're stuck in the head.
Speaker BWe're in logic.
Speaker BWhen we ask which of these options feels like the best fit for you and your family?
Speaker BWe're in the heart.
Speaker BWe're asking a feeling question because people make buying decisions based on emotion.
Speaker BThey justify it with logic and then actually justify that logic choice with another emotion.
Speaker BSo here's another example of an ownership based sales language.
Speaker BYou know, what do you think is the best next step?
Speaker BRight?
Speaker BOr another one, you know, and I love this one, right?
Speaker BThis is great, especially great for technicians.
Speaker BIf you're on a maintenance call.
Speaker BThis is huge.
Speaker BAnd if you're in a, say you're in a repair call and you're, you know, you've done a good job of building some options and not, not a fan of six options.
Speaker BIf you built some options and you know, you're asking them the closing questions.
Speaker BI love this question.
Speaker BThis is powerful.
Speaker BDo you want to take care of this now or wait until it becomes a bigger issue and then shut up and let them answer.
Speaker BDo you want to take care of this now or wait until it becomes a bigger issue?
Speaker BWhen they choose, they own the decision.
Speaker BWhen we push, they resist.
Speaker BThis is the big, big, big difference with ownership language here.
Speaker BSo one more time for those questions.
Speaker BSo which of these options feels, feels like the best fit for you and your family?
Speaker BWhat do you think is the best next step?
Speaker BOr of course you could convert that to, you know, Uncle Joe, make that a, you know, what should we do right there.
Speaker BIf you want.
Speaker BIt's the same type of question.
Speaker BThat's the reason he built it like that.
Speaker BAnd then, or I love this for technicians or even for, you know, even for advisors in the right situation.
Speaker BDo you want to take care of this now or wait until it becomes a bigger issue.
Speaker BLove that question.
Speaker BBecause it's.
Speaker BAnd this is not manipulation.
Speaker BWe're just making them aware of very apparent facts and showing them reality of what's going on in their experience and in their life.
Speaker BSo do you want to take care of this now or wait until it becomes a bigger issue so they will own the decision if they do it through a question?
Speaker BBecause remember, it's not what we say, it's what they say that matters.
Speaker BSo step three, so recap real quick.
Speaker BStep one was the permission stack, using that as ask permission.
Speaker BStep two, the power of ownership language.
Speaker BAnd step three, step three is the subconscious close.
Speaker BLet's make them see it before they buy it.
Speaker BMake them see it before they buy it.
Speaker BBecause people make decisions based on future emotions.
Speaker BNow this is.
Speaker BWe've been talking about storytelling, we've been talking about painting the picture.
Speaker BYour job is to make them experience the benefit before they commit.
Speaker BI'm saying this a little differently, so maybe some of you will get it this time.
Speaker BSo many times we have to hear things a lot of different ways before it sinks in.
Speaker BI'm the same and so raise my hand first, I'm just as guilty.
Speaker BThat's why a lot of times I'll say, I'll teach a lot of these things over and over in different ways.
Speaker BBecause every single time, somebody hears it differently.
Speaker BSo people make decisions based on future emotions.
Speaker BYour job is to make them experience the benefit of before they commit.
Speaker BBefore they commit, they've got to experience the benefit.
Speaker BIf we, if we.
Speaker BThey're already there mentally, it's no longer price, it's no longer urgency, it's anything else.
Speaker BAnd here's a good example.
Speaker BLet's take a, an H Vac system and talk about efficiency instead of just saying, hey, the system will lower your bills.
Speaker BRight?
Speaker BBecause that's how we normally say, yeah, it's the most efficient system.
Speaker BYour bills are going to go down.
Speaker BLet's try this way.
Speaker BChange it up a little bit.
Speaker BMake them feel it.
Speaker BSay something like, imagine your, your, you know, imagine your electric bill comes in next month and you see it's a hundred dollars a month lower without you doing anything different.
Speaker BWhat would that feel like?
Speaker BImagine your electric bill.
Speaker BYour utility bill comes in.
Speaker BIt's electric, gas, whatever it is.
Speaker BI mean, for.
Speaker BIf you're, you know, if you're propane, if you're fuel oil, whatever it is.
Speaker BBut imagine your bill comes in next month and you see it's $100 lower and you didn't do anything different.
Speaker BWhat would that feel like?
Speaker BThat's a really powerful question because their brain is going to go to work on what it feels like.
Speaker BIt's the emotion of it.
Speaker BWhat does that feel like?
Speaker BBecause the thing is, with brain science, the brain cannot tell the difference between imagining something and actually experiencing it.
Speaker BSo when we guide them to visualize life with the solution, they are emotionally pre buying it.
Speaker BSo this is the.
Speaker BThis is what happens when we start to.
Speaker BWhen I say we're getting ahead of the objections, when I say we're getting, you know, somebody that gets the same objection over and over, it's something they're doing in their process to plant the seed for that objection.
Speaker BSo this type of thing is getting ahead of the objection.
Speaker BSo they don't ever come up to start with.
Speaker BSo, okay, let's wrap this up.
Speaker BClosing thoughts.
Speaker BRight?
Speaker BClosing thoughts.
Speaker BThe best closers aren't pushy, they're not aggressive, they don't sell.
Speaker BThey guide.
Speaker BRight.
Speaker BYou're a tour guide on this.
Speaker BAs Scott Bell says, you're a tour guide on this process.
Speaker BWill you allow me to be your tour guide through this process?
Speaker BRight.
Speaker BThey guide by using the permission stack ownership language, subconscious visualization.
Speaker BYou'll make your buyer feel like it was their idea all along.
Speaker BAnd that's when cells become easy.
Speaker BI'm here to tell you, this is a very real thing.
Speaker BTalk to any top performer that you know, and they, a lot of times are intuitively doing this.
Speaker BThey just don't even realize it.
Speaker BAnd so that's.
Speaker BThat's one of the things I've been blessed with, is my superpower, so to speak, is the ability to take this intuitive thing that top performers do and be able to break it down for you.
Speaker BBecause when we can understand the mechanics of the steps, that allows the rest of us to be able to reach that stardom level a lot quicker and easier than beating your head against the wall for 20 years like I did, trying to figure this out on my own.
Speaker BSo go try it today.
Speaker BRight?
Speaker BThis is my challenge.
Speaker BTest it in your next conversation.
Speaker BAnd if you see a difference, shoot me a message.
Speaker BAnd remember, just like Brian Burton over at Waste no Day says, you got to try something 20 times to even know if you're any good at it or not.
Speaker BKnow that the first however many times you're gonna suck at it.
Speaker BAnd that's okay, because every master was once a disaster.
Speaker BYou know, I tell the story often about, for the first two years of my sales career, I was scared crapless to even Ask for the sell.
Speaker BI didn't ask for the sell one time in my first two years.
Speaker BI did great numbers.
Speaker BThey could have been a lot better had I not been able to ask for the sell until I was finally able to overcome that.
Speaker BAnd now I can ask for the sell, you know, eight ways from Sunday.
Speaker BBut I couldn't then.
Speaker BSo every master was once a disaster.
Speaker BGo try this.
Speaker BGo try it in your conversations.
Speaker BGo try it today.
Speaker BRemember, success happens at the speed of implementation.
Speaker BAnd shoot me a message.
Speaker BI want to know how this lands on people.
Speaker BHow's the experience in this conversation?
Speaker BI love, love, love to hear about it.
Speaker BSo go join the Facebook group.
Speaker BGo search close it now on Facebook.
Speaker BJoin that Facebook group and let's talk about this.
Speaker BIt's huge and I know that it will help a lot of you change your sales immediately.
Speaker BSo go join the Facebook group there.
Speaker BIt's incredible group of people supporting each other.
Speaker BGreat place to ask questions, get support.
Speaker BAnd I do a lot of trainings in there as well.
Speaker BWe do live role play sessions for people that you don't get the opportunity to practice.
Speaker BObjections.
Speaker BIf you are, you know, say, a solo person out there, you just, your company just doesn't, doesn't role play, doesn't practice any of this.
Speaker BJoin the Facebook group.
Speaker BI do free live roleplay sessions in my Zoom room.
Speaker BSo I'm, I'm leading it and we're just, we just rock it out for, you know, for an hour, hour and a half.
Speaker BI do trainings in there.
Speaker BThere's a lot of stuff going on.
Speaker BThere's some webinars coming up.
Speaker BSo there's a lot of things happening in the Facebook group.
Speaker BSo go join that.
Speaker BYou can follow me on Instagram at thereal closeit.
Speaker BNow email me samoseitnow.net and go to closeitnow.net for to the website.
Speaker BYou can learn more about having me speak at your event.
Speaker BYou can learn more about what the coaching programs look like.
Speaker BYes, we are coaching on site.
Speaker BWe're booking for the year, for 2025.
Speaker BYou can book for me to be out there.
Speaker BI've still got a few openings in my schedule.
Speaker BMake sure you get on the list and let me get out to your company.
Speaker BHave me out there.
Speaker BYou will see the difference immediately.
Speaker BAnd when we train this content, people don't go backwards.
Speaker BIt's not just a sales bump and then they get lazy and fall off.
Speaker BIt's awareness because if they go backwards, they intentionally do it and we give you the tools to be able to manage it.
Speaker BAnd maintain the momentum and keep it growing even after we're gone.
Speaker BSo get us out to your, to your company for an on site training.
Speaker BAlso, like I mentioned, we've got, I've got a handful of one on one coaching spots that are still open in my calendar.
Speaker BSo make sure to reach out about those because they will go fast.
Speaker BAnd of course the big, big announcement is make sure to go get your ticket for the Close It Now Sells boot camp.
Speaker BIt is relentless.
Speaker BThe ultimate sales transformation in Boston, Massachusetts May 6, 7 and 8.
Speaker BIt's going to be transformational.
Speaker BAnd yeah, that's, that's it.
Speaker BSo if you got some value from this, make sure to go leave me a five star review and this is it.
Speaker BI want you to feel empowered, not just entertained.
Speaker BRight?
Speaker BGo take action.
Speaker BInclude this in your conversations and I want to know what results you get.
Speaker BSo everybody, until next time, go out there and be somebody worth buying from.
Speaker AYou've been listening to the Close it now podcast.
Speaker AOur passion is to dive head first into the transformative movement that's reshaping the very foundation of H Vac and home improvement and at the same time covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to like rate and review.
Speaker AWe'll be back soon, but in the meantime, find the website@closeitnow.net find us on Instagram at thereal.
Speaker AClose it now and on Facebook at Close It Now.
Speaker ASee you next time.