I've never heard a business say, I don't want any more money. the higher, this is the bigger, this, the more money you're going to get. So how do we get that or those eggs, a lot bigger or more often? we take a look at the chicken. Hey, how's it going everyone? This is Josh with another Google ads video. And today we're gonna be talking about a chicken. But not just any chicken, this chicken is very business and puts his business head on and gets to work at trying to make as much money as possible. But with all jokes aside, this is a, metaphor, for business metrics. You have your blended numbers slash backend for the chicken itself. Then you have the in app numbers, which could be meta Amazon or Google ads platform, what you see inside there. That's the in app numbers here. Then you have the golden standard of revenue, that golden egg. I've never had a farmer say, Hey, I got too many eggs, or I got, too many large eggs. I've never heard a business say, I don't want any more money. the higher this is, the bigger this the more money you're gonna get. So how do we get that or those eggs? a lot bigger or more often. we take a look at the chicken. And basically how business started out is you start feeding the chicken. New customers goes into new orders, goes in, new cost required. New customer goes in a burr, AOV, total orders. Then you start getting into kind of repeat customer rates, open email rate, customer lists, and LTV. these are all interconnected to each other. They all share the same blood of, All the stuff that's digested kind of spreads across the chicken. And if you take one of these away, let's say opening, right? You don't know what's going on there. maybe it's really poor and you can be missing out on making this egg slightly bigger than, it could have been. And same goes with me or nac, we take away nac. Then how much are you spinning on a new client to come in or a new customer to come in? Which could affect overall numbers as well. It starts to dwin it down into all these other areas. 'cause it could be the heart line or the heart of the chicken. And if it's not pumping out, enough blood to all these other horses. I could start taking a dive, that's how the revenue or the golden standard works is the health of the chicken. Let's take these in app numbers. And I consider these like the droppings of, numbers. Like you have CPA clicks, CPC rows, conversion rate. So it's not saying that these numbers are bad. you could definitely use these numbers for trends and saying, okay, like our rows dropped by a lot. What happened there? did we make any changes? but we want to make sure that we're not using these as a standard for any one platform in particular. let's take, for instance, let's do some tests here. We have Meta Amazon Google and think of these as food sources for this chicken right here. let's say we want to scale up Meta, it's getting really good ROAS. So let's throw ROAS on there. this is the formula for basically ROAS, we scaled it up and we got some unknowns there. we know that we are getting some new customers, but if we just take a look at ROAS, it could be a lot of remarketing. It could be a lot of repeat customers that's scooping up and we're feeding that chicken that type of, mix. are we looking at the backend? Are we taking a look at new orders or new costs required? Customer, might drop, if we're just looking at ROAS because it's so heavily in marketing and then LTV might jump up slightly. but in the long run, if this is not being fed, then it's going to start going and messing with everything else. And then your revenue is going to start dying off, and the eggs are going to get smaller and smaller. we don't want to do that, but the good thing about that is we did an isolated test with that just now. We know that if we scaled up meta, So let's say, okay, we know that, maybe Google ads pushing a lot of cold traffic, cause we have a lot of good terms in there. We're using some shopping campaign and whatnot to just push cold alone, but it doesn't look like it's getting a lot of roads, but we want to go ahead and test and see if we scale it up or if we make a change. what will it affect the chicken versus just looking at these, droppings here and saying, that's it, that's, that CPA, that row is decreased by a lot. We don't want to do that. We want to feed the chicken, let it go through its process and say, okay, is INCAC up, the new orders come in, is the MRR stabilized? and then you can start looking at LTV. Sometimes how did that change when we did this? more of an isolated test of that. But if we start going and saying, okay, we're going to increase Google ads at the same time, we're going to throw an Amazon ads. We're going to chop that. And then we're going to increase, meta ads as well. now you have all of this type of food source going into the chicken. And all these numbers start changing. if revenue goes up, okay. what actually affected the chicken? Was it the Amazon blend? was it Google then was it both of them or if it dropped, what made it worse? Was it Meta? Was it Google? So you really want to focus on isolated tasks and not just throw in a bunch of things because we can make changes and say, Hey, maybe we're impressed on a certain type of outcome. We need this right away. it's more of the long game of saying, Hey, we need to really make sure that these that chicken's being fed properly. And saying, okay, that revenue is coming out, solid gold versus like this murky stuff right here where it says, okay, click CPA, CPC went down or up, versus what's actually going on in the back end. So that's my little spiel, on the chicken strategy, but, I'll probably start diving into these a little bit more in depth. I know this is like a general video of kind of how things are set up. And the, process of making sure that we do isolated tests to make sure that these numbers are nice and healthy to get that revenue going. so that, yeah, that's what I got. Have a good one.