(upbeat music)

- How much is that?

(all groaning)

- All right, welcome to the podcast Editor's Mastermind.

I hope we're live right now.

When I hit the little go live button,

I actually got a warning that said,

"Hey, this is too hard, StreamYard's struggling."

So I'm hoping that we're live

and that if you're watching either on Facebook

or on YouTube, you're able to join us in the chat

because we wanna hear from you.

Tonight, we're gonna be talking about

all of the magical secrets that Jennifer has

that she's been using to grow her business.

But before we do that, we're gonna take a quick second

to introduce ourselves.

I'm Bryan Entzminger.

You can find me at toptieraudio.com

and over here is...

- Jennifer Longworth, bourbonbarropodcasting.com.

- And unable to join us tonight,

we're both Daniel Abendroth and Carrie Caulfield.

Both of them were unable to make it.

You can find Daniel at rothmedia.audio

and Carrie at carrie

.land.

And we're hoping that they can be back with us soon,

but it's just us for tonight.

I also wanna mention before we get into this

that we do have a potential sponsor coming up

for a couple episodes.

So just kinda keep your eyes open for that

in the next couple of episodes

and we'll see what happens with that.

With that, we're gonna go ahead and jump in

'cause that's what podcasters do.

We get all this stuff out, then we jump in,

we say we're gonna get right to the meat and potatoes

'cause we need cliches.

So Jennifer, we're gonna talk about marketing secrets.

- Let's dive right in, Bryan.

- Yeah, let's dive in.

We're talking about marketing secrets today.

So instead of just having you spill the beans

and try and share all your secrets in one fell swoop,

I thought maybe we'd take a little bit of a process

through this and just talk about before,

'cause last year I think you were kind of getting back

into the editing, you'd taken a bit of time off

from editing, you were getting back in

and I think you ended the year with a handful of clients.

What were you doing in terms of marketing

and getting your business out there

that got you back to that handful of clients?

- I never went totally away, first of all.

I just had a falling out with podcast editing relationship,

wasn't all there, and that's why I disappeared

from the show for a while.

But I never quit editing 'cause I have a few,

well, I have one long-term client

who's been with me for a few years,

so she never missed a beat.

And a couple others, they've podfaded since then,

but whatever, but I've always kept a few.

And for those of you who haven't been following along,

I tripled my business in the past six months.

So what was I doing before?

Not much different than what I'm doing now.

It just started to work.

(laughing)

- See, this is where I was really hoping

that you'd have some secret program

with a fancy name that you sell for a price

that has a seven at the end that you can offer to us

that will get us all going.

What is it that you're doing then?

Do you have a sales funnel?

Are you working everybody through a pipeline?

Do you have some kind of process

that you're just rocking it out with?

What are you doing?

- Well, you're saying words that I don't think

in terms of system and pipeline and funnel

and all those things, no, I don't do any of that.

The big marketing people and how you wanna make money

and all those things, that's what they tell you to do.

And there's this thing called a CRM,

don't know if you've heard of that.

I don't have one of those either

because I don't think that way.

But back fall of last year,

I met Amanda Riley on the ball is her company.

Shout out to Amanda, she'll never see this,

but if she does love her,

she just set me up with a spreadsheet

because I was getting bogged down in billing

and not getting paid because I wouldn't send out my invoices

for over a month.

And that's not a good way to run a business

'cause then you don't make any money

'cause you're not asking for the money, you don't get paid.

So she sat down with me and she just made a spreadsheet,

client name, episode, week one, week two, week three,

week four, week five, when there is a week five.

And she's like, here's a spreadsheet, run with this.

And that was enough of a system framework

for me to start thinking logically,

I guess maybe at least tracking.

So when I started the spreadsheet with her,

I had six paying clients.

That's how I know the number.

So last year, six paying clients.

My goal for 2023 was 10 paying clients.

And I hit that over the summer,

but then people didn't continue.

So I ended the year with six.

And there was a lot of things that happened

all at the same time.

It's hard to sort through,

but that just given some structure

to a non-structured thinker was very helpful.

- So you mentioned that there was a lot of stuff

happening at the same time.

Can you maybe share a little bit more about that?

'Cause believe it or not, for those that are watching,

I don't know a ton of this backstory

because Jennifer and I and Daniel haven't connected a ton

off the show recently.

So I'm learning as much as you are.

- Well, my biggest thing is the in-person networking.

I do a lot of that.

I joined BNI, Business Networking International

at the beginning of the year.

I've been involved in Women Leading Kentucky

for a few years.

I just joined, last year I joined NABO,

the National Association of Women Business Owners.

If you don't remember this for the notes,

I'll loop you back in later.

I see you trying to get it all in.

(laughs)

But doing these things and being challenged

as a business owner by the participants

in these different groups.

I can't specify what one person said or didn't say,

but asking what are your goals?

I went to a speed networking thing,

which is like speed dating, but it's with businesses.

And you had to share your goals

with your partner for the round.

And I'd be like, "Oh, I want 10 paying clients.

I want you to get back to that."

And they're like, "Okay, that's not big enough.

That's all you got?

Well, what does that mean in terms of numbers

or revenue or whatever?"

And they're throwing out acronyms.

I didn't understand what they meant,

but I'm like, "Oh, I need to think about money too."

And Jesse, what choice?

He's like, "Oh, don't just base it on number of clients

and whatever and just things clicking like that."

And I don't know, then people just started coming to me.

(laughs)

It's like, how did this happen?

- You mentioned that you're having

some of these conversations with other business owners

that are challenging you.

Did that then change anything that you were doing

or how you approached what you were doing?

- Well, one thing I can't specify,

someone in Nabo, Basia Roberts,

talked about how her company used to have a logo

with the skyline of Lexington on it.

And then she felt that was limiting, changed the logo,

and was able to branch out past just Lexington.

So for people who have my old coasters,

the brown ones, there's the state of Kentucky

behind the "Bourbon Barrel" podcasting logo on it.

I got a new logo that doesn't have

the state of Kentucky in it.

It looks like this.

It's still a "Bourbon Barrel," a "Bourbon Barrel" head,

but I took off the state of Kentucky

'cause that kind of resonated with me.

I'm like, "Oh, maybe I am limiting myself."

And then taking that mindset away,

I mean, I still want to be your go-to person for podcasting

in the central Kentucky area.

That's still my niche,

but I don't have the state of Kentucky on my logo anymore.

So I'm thinking bigger.

- That was actually gonna be one of my questions

because I remember that your,

I'll call it an elevator pitch

'cause I don't remember exactly what it was,

but it was very specific to, I help Kentuckians.

- Yep.

- Has that changed also for you?

- That is no longer on the website.

It doesn't say Kentuckians on the website anymore.

- Okay.

- It was an old tagline and it was empowering Kentuckians

to change the world one podcast at a time,

but now it's just empowering you.

So, or people, or I don't even know what it says.

I don't use it very often.

What do I say?

I say, "Empowering you to change the world

one podcast at a time."

That's the one that rolls off my tongue easiest

if I need a quick line,

but I have a bunch of other ones I say too.

- So you mentioned that you're networking

in a bunch of these groups.

You've got BNI, Women Leading Kentucky,

National Association of Women Business Owners.

Did I get those right?

- Yep.

- Ha ha, that means I win a prize.

- Good job.

- Yeah, are those where you're finding your clients?

- No.

- Ooh, say more about that.

'Cause you mentioned the value in the networking group,

but you're not getting your clients from there.

So what's going on?

- Not directly.

So I'm getting business knowledge.

And I tried to think about this and I had to say,

where my most recent clients came from.

One of my most recent clients who signed on

for a launch package,

we have been running in networking groups for a few years.

And she's just now coming around to podcasting.

So just like we tell all of our clients

that podcasting is a long game,

networking is also a long game.

So she came around for years.

Two others I met networking

at the Podcast Movement Evolutions.

And this is the first conference I've been to

that has actually turned into business

directly from that conference.

I've spoken, I've visited, I whatever.

Well, good clients.

I have met, I should say,

I did get somebody else from one or the other,

but they've already podfated.

But this one, it just felt like, wow,

I'm getting my return on this conference.

- Nice.

- And that's real nice.

And one of them, this,

I guess what it comes down to is providing value to people.

And I met the girl and I was like,

well, who's your media host?

Well, what's a media host?

Well, how are you doing in podcast

if you don't have a media host?

Well, we're just uploading it and pray and pray, I guess.

I don't know.

And I'm like, well, here's a few media hosts.

I recommend so and so and so and so.

And they were like, wow, you just provided value

and asked nothing in return.

And that's how I got another recent client.

She found me on Facebook.

We have a huge Facebook group called Ladies of Lexington.

You don't have to put that in the show notes.

It's just for Lexington, Kentucky women.

If you're a Lexington, Kentucky woman,

but someone finally asked my question,

are there any podcast editors or producers in town?

Well, ha ha, of course.

So the comments blow up with my name

because I've done my networking with people.

Someone, not the original poster, booked a time with me.

I already have her money, but she hired me.

She said, okay, I'll be upfront with you.

I'm interviewing multiple people.

Sure.

But I said, hey, how tied are you to your show name?

'Cause you don't have a keyword in your show name,

your show title.

I have no idea what you're about.

I had to like look into this.

She was like, oh yeah, that's a good point.

And then I pointed out something else on her feed

or whatever, I'm like, you know, you could approve it.

And she goes, you've already provided me so much value.

I'm not even gonna interview anyone else.

You're hired.

Wow.

I mean, I could have just said it costs this much

to work with me, but I didn't.

I was like, okay, you have me for 20 minutes

or whatever on the discovery call,

but I can provide you a little bit of value.

You see why you should work with me,

not just how much it costs.

- You mentioned that Evolutions was the first

of those conferences that you've gotten a good client from.

Was there something different about that?

- As I reflect on my not so good clients,

I think the difference was I interviewed

with both co-hosts this time.

Whereas before I only talked to one of them

and the other one had a problem with me.

(laughs)

So if you are going to work with someone,

I'll be sure you talk to all the parties involved.

Because it was a personality issue.

But I'm like, that's been, as the kids would say,

a hot minute since I've gotten clients from our conference.

So I kind of almost forgot about that.

I did have that.

- Part of why I'm asking is because I've been

to several conferences and my number is zero,

which is fine.

I mean, I didn't go to the conference

for the specific purpose of finding a client.

That's just a nice bonus.

- Right.

- But I was just wondering,

if there was magic in the conference itself,

because I think evolution tends to be more industry focused

as opposed to the regular podcast movement,

I think is generally more beginner focused.

Right?

There's a lot of tracks.

A lot of the tracks are very basic high level stuff,

or they're purchased by somebody who's just selling them,

helping you with your show, right?

- Right.

Well, I will say that I've never gotten a client directly

from speaking at one of these,

but I sat behind the one girl

and that's the one I provided value telling her

what a media host was and why she needed one.

And then the other lady,

I sat next to her and just got to talking

and I haven't raised my rates yet.

So my rate is like way less than what she's paying now.

She's not happy with her editor.

I'm like, I can save you some money.

That's not gonna be my pitch after June 1st.

But that just, and we just kind of clicked

and we had a lie in common and just kept talking.

And I mean, it's still networking just on a different scale.

- So I think before we move on from networking,

we did have one question Daniel dropped in,

even though he wasn't able to make it,

he had a question for you.

He's good like that.

He mentioned that he wants to get involved

in some networking, but he's not really sure

how to get started.

I don't think that I heard from you

that you started with BNI and women of,

so how did you get started?

- Okay, so how did I get started networking?

- Yeah.

- Let's doodle-doodle-doodle-doodle-doodle,

go back in time to when I was a stay at home mom Avon lady,

or even before I had kids, I sold Avon for 10 years,

makeup, perfume, jewelry stuff.

Yep, I did that.

So as a salesperson, you know you have to get out

and it's a numbers game and you gotta meet people,

meet people, get yourself out there.

So I started finding networking groups back in,

I guess this would have been 2000, 2002.

That's when my kids were little,

but getting into the networking game then,

and there were a few different groups

I kind of got involved in then,

and then a few years ago found a different one,

but not all groups are for the same,

I don't wanna say quality of people,

but that is seriously the only word coming to my head.

But like some are for mompreneurs,

some are for women business owners, some are, it depends.

So you have to find the right group.

And if you can't find one,

well, I started the Lexington Podcasters Meetup group

in 2018 and I have gotten clients directly

from running that group because I'm the expert in the group

'cause it's my group and people come to the group

and they're like, "Who edits in here?"

And everyone points to me.

They're like, "Oh, it's her."

Chamber of Commerce is a great place to start too.

If you're serious about your business,

so Commerce Lexington here locally, I'm a member of that.

I know the Chamber of Commerce has networking events

that are open to the public.

You can pay a little bit extra to come,

like it's $10 for members, $15 for non-members

or something like that.

And then just come and meet people.

Now, my strategies don't work

if you're an introverted introvert, an introvert, Bryan.

So- - Wait, are you looking at me?

Is that what I hear?

- I'm just saying that true introverts

would not work with my method.

Now, am I an extrovert?

Eh, I'm kind of like, depends on my setting.

After I people all day, I'm really done.

- Right.

- But I still set up

at Women in Kentucky conference last week.

I have a meeting with a potential podcast partner.

I'm not exactly sure what they mean by that yet,

but they want a podcast partner.

- Hmm.

- Is that me?

I don't know, but I have a coffee meeting set up

like right after, because I was standing there

at the conference and like,

"Oh, we need a new podcast partner," whatever that means.

And I like emailed them from my phone.

I'm like, "Okay, Jennifer, they're really interested.

Don't drop the ball on this because I do."

- And if they want a podcast promoter,

we've got somebody from our comments in,

separate, not from this.

We're not talking about you, Alejandro,

but we've gotten recently a rash of people

that are wanting to promote this show for us,

Apple iTunes and Spotify.

- And YouTube.

- Yeah, and the YouTubes. (laughs)

So at least it wasn't that.

Alejandro says, "Did you called me?"

I think he's probably referring to how extroverted

he likes to be as well.

(laughing)

- Yeah, well, podcast editors, it's a very,

you know, me and my computer type industry.

It doesn't really require a lot of talking to other people,

which is why I got really depressed

when I was trying to make it a full-time thing.

- Oh, gotcha.

- And also why I do a crap ton of networking,

because I gotta like satiate that extroverted side of me

from time to time.

- So if we exclude recovery time

that somebody like me might need,

if they spent what feels like 600,000 hours

of networking a week. (laughs)

Do you have some,

like is somebody helping you with your marketing and stuff?

- Not really, I have Big Echo Creative does my design work

and then I order stuff on my little swag

from another company.

But as far as like getting out and pounding the pavement

and actually doing the networking, no, it's all me.

Now, one of my subcontractors is gonna sub for me at BNI

in a couple of weeks when I can't be there.

So I'm like, "Oh, hey, you're off work that week.

How convenient, I can't be at BNI.

You get 45 seconds to talk up the business.

Can you do it?"

- Yeah, nice.

You mentioned that Big Echo Creative does some of your stuff

and you also get some other things.

Before we started recording,

you were showing me some of the cool stuff that you have.

- Yes.

- I would like to showcase this

because these creative ideas are really interesting.

So what you got there?

- So this is last year's model.

It's a bourbon barrel key chain.

It's a little squishy stress ball,

but it's shaped like a bourbon barrel on a key chain.

And I gave those out

at Women Leading Kentucky Conference last year.

And this year people were telling me,

"Oh, I have that on my desk.

Oh, I still have your bourbon barrel."

So they remembered me.

This year I gave out little bourbon drinking glasses

with my logo on them.

They're very nice.

They turned out, they're a lot better quality

than I thought they would be.

My logo is very tiny, but hey, it's there.

And then I have pins.

And this year for Women Leading Kentucky,

I had a big pop-up banner with my face on it.

And you can go to my Facebook page

and follow me, bourbon barrel podcasting,

and see pictures of that.

And then I have a table runner

just to make me look more professional and put together.

And even my mom and sisters were like,

"Oh yes, those pictures look like a professional setup."

I'm like, "Yes, because I'm running a business."

- Nice.

And for those that are listening to the podcast later,

if you go to the show notes page,

you should be able to see that.

We'll have the video there for you

so you can just scoot ahead to about 23 minutes in

and you can see those, what she showed us.

Not everything's gonna be visible

because she doesn't have the big banner behind her,

which I think is pretty lame.

You've just got it set up like an office today.

(imitates air whooshing)

Oh yeah, nice stuff.

- It's like my rack card only, life-size.

- Nice, life-size rack card.

- Yeah.

- So let's see.

I've got really just a couple other questions.

If anybody in the chat has questions for Jennifer as well,

we're glad to offer those up.

As you think about the journey to,

I'll call it rebuilding your business.

I realize that you never totally went away,

but you also did kinda let it get on life support for a bit,

which I think I might be guilty of currently.

So if I'm thinking to myself,

"Hey, it's time to start rebuilding things."

Is there anything that you wish

you would have done differently?

I'll tell you one of the things I did

right before I really jumped back in

is maybe it wasn't necessary,

was put a ton of money into the marketing.

We'll call it budget.

But there's a local publication here in town

that is a pay-to-play model,

but you can get your picture in it

and look really cool and fancy.

And I got, oh, two, kind of two clients off of that,

but it was very expensive and not worth it.

But putting a ton of money into something

makes you have skin in the game.

And then you're like,

"Oh, well, I am setting myself up

"as an expert being in this magazine.

"I should probably know what I'm doing."

And do you know what you're doing?

Oh, I do now.

Awesome.

Is there anything that you've been doing

to market the business

that didn't work out as well as you had hoped?

Well, that.

Lots of money in the pay-to-play?

Yeah, that didn't work out as well.

I mean, people see you and they're like,

"Ooh, I saw you in the magazine."

I'm like, "Oh, yeah."

Okay, so it's more like social proofing and street cred,

but you don't actually get,

I mean, some people are real successful

with those magazines.

They say that's their top sales tool or whatever.

Okay, that's not for a podcast editor.

Podcast editors were different,

in case you all didn't know.

I like the term special.

We are very special.

And so it's a,

when you think about podcasts in general

of how they're a very intimate medium,

you're in people's ears, et cetera.

And well, we're kind of the conduit of that.

So it's like a relationship with your clients

and their shows,

and you have to make them sound good for the listener.

It's a more relational process than just finding someone

in a magazine.

Yeah, yeah, that's fair.

I didn't get nothing from the magazine,

so I can't say that, but I didn't get enough to make it.

Yeah, so the question in the back of my mind is,

is it possible that some of these people

that you've now found also saw you in the magazine?

And while that wasn't what pushed them over the edge,

it might've been something that they considered.

Possibly.

I've gotten people just Googling podcast editing

in Kentucky, so don't underestimate the power

of your website in Google.

Do you think you'll still get that now

that you've removed Kentucky from the website?

It's still in my address and stuff.

Oh, okay.

Maybe you should share, for those that don't know,

you've changed a little bit about your brand identity.

I have.

Which part?

Well, why don't you just share,

'cause you've changed your logo.

Because of that, you've also changed your website.

You've probably changed some other stuff that I'm missing,

so in my mind, it's possibly all germane.

So we've been talking about marketing in person,

but things are different.

You're sending them to arguably a different place,

even though it's the same location.

I did do my website last year,

but that was before I redid the logo,

so it's still the old logo on the website,

'cause I don't wanna pay to have the, yeah.

I don't wanna pay for the time

for them just to upload a logo.

So I'm waiting 'til I have a lot to change.

To update the website again.

But I did redo the website,

'cause I wanted the bourbon barrel feel on the website,

and that was missing before, so I redid that.

Sending people to different places.

So a couple years ago or so,

I had a company do Instagram marketing for me,

Instagram and feed it to Facebook.

That totally fell flat.

I got nothing from that.

So I was like, you know what?

This is not worth it to me,

because nothing's happening here.

So now I just post pictures of me editing,

or me out and about, and me doing things.

I get engagement on it.

Is it turning into clients?

No, but neither was what I was paying for.

- Yeah, and I suppose that's a lot easier too.

- Yeah, and nobody's forcing me to do a reel

I don't wanna do.

(laughs)

- Yeah, so there's value in pushing through, right?

And doing something that's been proven to work,

but there's also value in not trying to fit yourself

into somebody else's wardrobe.

- Yeah.

- Which, to me, that's what a sales funnel feels like.

It feels like what I should do,

and conceptually I can totally get on board,

but when it comes to actually trying to force people

through a process, that to me, I just don't like it.

I'm not saying I'm right, I just don't like it.

- Well, my little process is somehow

you either find my website or you find me,

and I send you to my booking link.

So I still do the click here to book with me

for the 20 minute consultation call,

which never is just 20 minutes, but whatever.

And then provide value or answer questions.

Sometimes people just wanna talk,

they're not ready to hire.

Like Gina, I talked about earlier.

And then hopefully they say, oh yeah, I wanna know more.

How much is your prices?

Blah, blah, blah, blah.

And then I send them a proposal, which hopefully they sign,

and then we set up the Dropbox.

So the other option, you can go to my website,

barebranderbarrelpodcasting.com, and get my free ebook.

And then you end up on a email drip campaign

that you get like 10 to 12 other emails from me,

and you never hear from me again,

'cause I never look at ConvertKit.

So system flawed.

But if someone just has questions,

then I don't feel like answering the same 10 questions

over and over again that we all get.

Just get on, go there.

- Here's my ebook.

- Here's my ebook.

And then you get the drip campaign.

- Nice.

So Alejandro does have another question.

- Yeah.

- He said that he really likes the color selection

for your brand because of what he's doing

in terms of visual identity.

He's wondering whether or not it was random

or well thought out, like that kind of thing.

- Well, I had it, my old logo,

I had pink and blue 'cause I like blue

and I needed an accent color of pink.

And then I played around with,

and still have some things with the brown

for the bourbon barrel aesthetic.

And pink just pops on that bourbon barrel aesthetic.

The pink just poof on the brown.

And so when I had my new logo designed,

they ran with the pink.

- Nice.

- So I kinda, and then I'm wearing a pink shirt

in my headshot.

So it just kinda works.

Pink looks good on me.

And was there much psychological process of color theory?

No, I just like the color bright pink when I wear it.

And it looks good on a bourbon barrel.

- So do you have a bunch of stuff in your wardrobe

that's all that same pink so you can wear that

and that can become your color identity?

- I have branded shirts that have bourbon barrel podcasts

embroidered on them. - That's right, you do,

don't you? - Yeah.

I've got T-shirts, I got polos.

I do have a blue polo, a couple of blue ones too

from when I was playing with the blue,

but I need to get more pink ones

so I don't have to do laundry as often.

(laughs)

- Cool.

Well, that is the end of what I had for you.

I'm wondering, is there anything that you wish

that I would have asked you

so that you could shine like a star?

- I'm trying to think, like, okay,

we talked about networking and it's hard, it's not easy.

And even networking on socials,

making sure every time the word podcast comes up in a thread

that's not a podcast forum, make sure people know about me.

So I just got a lead from LinkedIn

because just before we started, like LinkedIn, really,

but one of my friends say something about podcasts

on LinkedIn, commented my name, said, "Do you do this?

I got the booking call, so now it's up to me," right?

And they're looking for a true consultation,

but they said, "Oh, and I might be able to hire you."

So I'm like, "Oh, they already are thinking this,

this is great." (laughs)

I'm just going in with the, you know,

prepared to give value.

Oh, I also, with the Chamber of Commerce,

I forgot to mention, I spoke at a recent Chamber event

and I got a potential client off of that right away,

about podcasting, of course,

but there was a room full of 20 people

who were there to hear and learn about podcasting.

At least that's what I presume they were there for.

A couple of them might've been there

just for the networking. - The free lunch.

- Well, there wasn't even,

it was like maybe snacks and a water bottle.

There wasn't even lunch.

It was at 3.30, so it's in the afternoon,

which takes the pressure off of food, I guess.

But I mean, people are coming to that.

And I had a little event that I put on at the library

on Monday and a few people came to that.

I just publicized it through Facebook

and through my clients and stuff.

I'm like, "Yeah, if you have podcast questions,

come to the library between 12 and three

and I'll be there," and people came.

So you have to create the opportunities

for yourself sometimes as well.

So if you don't have a local podcast group

to thrust yourself upon as the expert editor, start one.

I just found, I'm like,

"Certainly I'm not the only podcast person

in this town in 2018."

So I found somebody else.

We started the group.

He's done podfaded and disappeared,

but the group is still going.

So you just have to create your own opportunity sometimes

if you can't find the right niche for yourself.

And also keep in mind that my target market

is local Lexington.

That's who I'm going after.

So that's why I get myself out there.

And then people say, "Wow, you're everywhere."

And I'm like, "Yes, that's what I'm trying to do."

It's like, "Wow, you're everywhere.

Yes, that's me."

- Well, Jennifer, it has been incredible

to listen to you share how you've done this

and it's been fun to watch

as you've been growing your business

and transforming yourself into a business owner

and kind of looking behind you going,

"How did I get here?"

And it's fun to do that.

I realize we're a little bit early.

That's okay.

I would like to jump to the question of the week.

I think you had to ask a couple of times

before you could get a new one from ChatGPT,

but what's our question?

- Our question of the week from ChatGPT is,

"If you could have dinner with any historical figure,

who would it be and why?

And don't say Jesus."

- There's so many different directions.

I think I'll pick one from American history.

I would love to sit down with Abraham Lincoln

and talk about what led him into the Civil War

and going through that.

And I'm interested to hear from the person

rather than everybody that kind of shares

what they think about it.

I'll go with that one.

What about you?

- I saw the question ahead of time

and I already had my person picked out.

So Mary Todd Lincoln was my answer.

- Who's that?

- That's Abraham Lincoln's wife.

- No way.

- Totally.

She grew up in Lexington and I did a book report on her

when I was like in fourth grade.

And she struggled with some of the same things

I struggle with, but not having a husband in presidency

and getting killed and everything, but some other things.

And I don't know, that's just-

- Interesting.

- She was an interesting character.

So that's who I thought of.

- Alejandro says Gandhi and then just kidding.

- I wouldn't mind meeting Gandhi.

I think that would be good.

- There's lots of people I'm like, okay, well,

I mean, my patron saint is St. Jane Frances de Chantal.

I'm Catholic.

So I would like to go like meet her and say, okay,

tell me what inspired you to do this or that.

And how did you feel when this happened and all the things.

So that would be a cool one too.

- I think that wraps it up.

If somebody wants to take Jennifer's place next time

and be the guest, Jennifer,

how would they be a guest on the show?

- You go to podcastedgermastermind.com/be-a-guest

or email us, yeah, at podcastedgermastermind.com.

- Yeah, that'll get it to us.

I think that's all we've got for today.

I do wanna thank you, Jennifer,

for putting yourself in the hot seat,

letting me ask probing questions that I will probably use

to try and go get business.

And- - Well, good luck.

- Yeah, for everybody else that joined us in the chat,

thank you for being here live.

If you're listening later,

we're glad that you were here.

The show is available in both video and audio podcast form.

Alejandro's our editor.

He makes the audio for us.

And if you check out the website,

podcastedgermastermind.com,

for the most recent episodes,

you can find both the video and the audio there

at the same time,

so you don't have to wonder where to go to get it.

It's just all right there.

And I think that brings us to the end.

Am I missing anything, Jennifer?

- Well, I'm Jennifer Longworth,

and you can find me at berberabearopodcasting.com.

You can spy on me online,

at bourbonbarrelpodcasting.

I'm not on Twitter, though.

- I'm Bryan.

You can find me at toptieraudio.com.

I am too active on Facebook,

on my personal account.

My top tier audio for the business stuff,

but I don't do a lot of posting right now.

And then unable to join us today

was Daniel Abendroth at RothMedia.audio.

And who else, Jennifer?

- Keri Caulfield at Keri.land.

- Thanks, everybody.

We're glad that you could join us.

We'll see you in a couple weeks.

- Are you hitting the big red button?

- I hit the big red button.

Now I'm just hoping that it actually recorded.

(upbeat music)

- So how much is that?

(all groaning)

- No!

(upbeat music)

[music fades out]