Generating and following up leads can be a real

chore and very time consuming.

So wouldn't it be amazing if you could leverage technology to do the

heavy lifting so you can generate more high quality leads on autopilot.

I'm joined by marketing expert Martin.

Haunt batch to help you do exactly that.

On this episode of architecture business club.

The weekly podcast for solo and small firm architecture

practice owners, just like you.

You want to build a profitable future proof architecture business.

That fits around their life.

I'm John Clayton, your host.

If you're a small practice leader or sole practitioner in architecture, struggling

to find clarity or reach your goals.

Consider working with me.

Well for personalized one-to-one support, free coaching consulting,

mentoring, this tailored approach.

Helps you navigate your unique path to success.

Whether it's growing your practice, working for your

hours or building your team.

I've got you covered.

Just click the link in the show notes to book a call with me to discuss

your options or email Jon that's J O n@architecturebusinessclub.com.

For more information.

Now let's discuss lead generation.

martin Huntbatch is the Chief Marketing Officer at ScoreApp, an

AI powered lead generation tool.

Martin is also the co founder of Jammy Digital, an award

winning content marketing agency.

He also co authored the best selling book, Content Fortress, and often speaks about

marketing on stages across the country.

If you'd like to grab a free video course that walks you through how

to generate leads in today's world, then head over to blueprint101.

scorap.

com Martin, welcome to Architecture Business Club.

Thanks so much for having me on.

Yeah.

I'm, I've been excited about this.

Ah, it's a pleasure.

I'm a huge fan of your work and absolutely love the book Content

Fortress that you co authored.

So, It's a pleasure to have you here.

Martin, I'd like to know what you get up to outside of work.

What do you do when you're not busy at ScoreApp and Jammy Digital?

Well, well, yeah, work definitely takes up a lot of my time,

but when I'm not working, I'm generally, um, out playing with my little boy.

He is five years old, so he takes up a lot of, uh, he needs

to burn off a lot of energy.

Usually we're playing football in a garden or go to the local driving

range or, you know, that kind of thing.

He's a energetic little boy, so I spend most of my spare time with him.

Oh, that's lovely.

Yeah, yeah.

Family man.

My, um, my youngest is 12 now and I think now that they're at

that age, my oldest, um, is 15.

Often they come home and like, you, you can, go all day and not actually see them.

They're sort of off in into their rooms and that and I do kind of miss those

times like we do still Try and do lots of fun things together when we can but

I have to kind of entice them now but when they're at that younger age, it is

definitely a bit more hands on but hard work, but lots of fun as well So, um, yeah

for sure.

Yeah, enjoy it while it lasts because they grow up so quickly

Yeah.

We're going to talk about lead generation today so that architecture

practice owners can learn how to generate more leads for their business.

I'm really excited to talk about this.

But what do we mean when we talk about lead generation?

Yeah.

So lead generation is often quite misunderstood.

Um, you know, it used to mean that you would have someone

fill out an inquiry form on your website and get in touch with you.

That would be a really, you know, good lead.

Um, but I think over the past sort of 10 to 15 years, it's kind of changed

really because with the technology that we've got our fingertips, it's quite.

It's really down to what you make of it.

A lead is really what you make of it.

So some people say that, uh, an email subscriber is a lead.

Some people say that someone commenting and engaging with your

social media posts would be a lead.

So it's really a case of some sort of indication that somebody's interested

in potentially working with you.

And it's the really, the, the.

The sort of high impact thing is when you approach those

leads with enough attention.

So you can have people comment on your posts and you can have people

engage with you on social media or subscribe to your email list.

But what makes it a lead really is how you respond to that person.

Do you send them a DM when they comment on your posts?

Do you, uh, get back to them soon?

Cause any lead, no matter how cold, warm, or hot, um, can, can, Pretty

much not go to sale if you don't have the right process in place.

So for, for ease, we like to, you know, describe a lead as someone that

is positively interacted with your business in some way who you could

theoretically reach out to, and yes, there are going to be, uh, higher

quality leads and low quality leads, um, but that pretty much is the way that

you want to consider lead generation.

I love the way that you've described that because I think there can

be many instances where there might be leads that are staring us in the face that

we're not actually recognizing as a lead.

But those could be some.

There could be opportunities there for us to connect with people and

to take that conversation further.

So that's a really interesting way that you sum that up.

Why do you think most people struggle with lead generation?

Because it is something that a lot of people struggle with.

I think it's down to, you know, yes, there's a process

and yes, it takes time to respond to people and engage with people who

potentially could be great clients.

Um, but I think one of the, one of the main issues is it takes time.

So it's not very scalable.

So if you're a local, you know, one person business, or maybe you've got a small

team and you start getting a big influx of leads or a big influx of opportunities,

you might not have the processes in place.

So that's why we try to scale lead generation.

You know, whatever I've done in my business, I've always been a

big fan of testing things out.

And I just find that when you've got online tools and email marketing tools

and things like that, it's, there are ways for you to automate lead generation so

that it happens without you doing much.

So that's why people have things like sign up to my newsletter, which isn't

great, but it's something that's why people say, download a free copy of my

book or, you know, um, just, just, just.

Take this online assessment or download this PDF.

That's why you may see things like that potted around, because it's a way for

you to automate lead generation so that people see you, they get to know you, they

click through to your website and then they become a lead because it's automated.

The reality is, is a lot of people think it takes time to build

that little automated system.

And when they think about lead generation, they just think about

someone's got in touch, their referral, that's a lead, and that's where

it becomes a little bit tiresome.

And that's when you have to think about a process.

Whereas if you let the tools and the technology do a lot of

the heavy lifting, then you can generate more leads on autopilot.

And then when they're ready to buy from you, or when they're ready

to get in touch, a little bit more educated and they're a little bit more

primed to potentially work with you.

Um, But the minute, if you have a business that doesn't have any

automation, then you have to do all of the communication, the convincing, the

educating, the informing, and in order to turn them into a potential customer.

So you do need some level of automation and people think it takes time.

And I think that's probably the reason people struggle because they're just

trying to do everything themselves.

That would be the thing that all the service business

owners that are listening to this and to have leads on autopilot.

I mean, that would be, that would be a dream come true for many of them.

They're listening to probably listening to this thinking, wow, Martin,

that sounds absolutely incredible.

How can I have that?

That sounds fantastic.

I'm sure we'd, we'd all like more of that.

Can you share some effective lead generation strategies with us?

You touched upon a few things there that you mentioned, but can you share some

strategies that you know to be effective when it comes to lead generation?

Yeah, there's, there's two ways to generate leads

or, well, there's two ways that you need to think about lead generation.

One is traffic and the other one is conversions.

So you need a traffic source and you need a conversion source.

So what I mean by that is if you have a farm on your website.

And someone has to fill it in to get in touch with you.

That would be the conversion part of it.

The traffic would be, I post on LinkedIn and people stumble across my website.

So you've got LinkedIn as your traffic source, and then your

form on your website as your conversion, and you can improve both.

So you can pick whichever platform you want to grow on.

If that's a search engine optimization, which is how we grew our agency.

Originally is how we grow in score app.

We're driving, um, you know, tens of thousands of leads.

through producing long form blog content, that's a traffic source.

But when we get them to a particular form or some sort of lead magnet, um,

then we can tweak that in order to improve the number of conversions.

So there's many different ways that you can do it.

You know, a lot of your listeners will have a majority of their business come

by the way of referrals, but do you have a way, so that's their traffic source,

but what's your conversion mechanism, how are you converting those people?

Are they on a particular page?

Are the people referring people, sending them to a particular page, or are

they just kind of getting muddled up through, I'll find them on LinkedIn.

I'll find them via email.

Uh, what's the system.

So you really want to have a clear picture of, you know, if you were to think to

yourself, I'm going to focus on lead generation for the next three months.

Really focus on a platform or a traffic generating technique might be SEO,

social media, paid ads, whatever.

But I need one, ideally one lead generator to convert those people into leads.

Um, and that's where you get to decide.

So do I want to, do I want to give a little bit of value?

Do I want to create a PDF download that somebody could download?

Get access to something that I can create once that have it

deliver leads over and over again.

Um, would I create an online assessment?

So for instance, some of the clients that score up have their architects and

they have, which kind of architect would you, would you, would you use, you know,

which kind of architect is right for you?

What kind of land should I get?

You know, for my business, someone can come to your website and actually

think, Oh wow, this is quite helpful that they've created this little tool.

It might just be, You know, a little mini course, here's what you need to do, uh, in

order to buy your land and not get burnt.

Um, you know, how to find a architect that's right for you.

If you're self building might be slightly different.

So generally speaking, the people are aware of the problem.

So people are aware of a problem that they face, but they might not be ready to.

Uh, tackle the solution yet.

So if someone says, I really want to build my own home, I

just don't know where to start.

That's a problem.

The solution would be, you need to hire me as your architect, but

they're not quite ready there.

So some people might have a goal, I want to build my own home, your

job through this system of traffic generating and through convert converting

them is really the bridge between problem aware and solution aware.

And if you can use that with content, with that, that traffic

generating technique, And then use tools to convert them into leads.

Then you're in a far better position to sell more of your

services to your ideal clients.

The problem is, is some people, when they post on LinkedIn, they just go straight,

straight to, um, please work with me.

You know, I've got three spaces available or please hire me.

I can help you.

So it is important that at the same time, when you're creating

content online, or you're sharing your knowledge and experience.

through whatever platform you decide that you are educating people enough for

them to trust, you know, I can trust you.

So then, then naturally, if you have a few of those people are going to want to find

out more, they're going to become a lead.

They're going to jump on a call with you.

They're going to talk to you.

So that traffic generating, um, platform that you choose is generally

where you'll share content as well.

You can't just.

Think I want to use LinkedIn.

How do I use LinkedIn?

Shall I throw money at it?

You do have to adopt that platform and be a little bit more committed to it.

So there's plenty of different lead magnets you can choose.

You could run local webinars, but you've really just got to understand that you

need traffic and conversions in mind.

Okay.

And the, just to recap a lead magnet, could you just explain

for everybody The definition of a lead magnet, just so that's clear.

Exactly.

So whatever it is that you want to give away in exchange

for some contact information.

So that would be like I say, a free PDF, a free assessment, um, a free mini course,

you know, whatever it is that you want to give a value that will encourage people

to hand over their contact information so that you can continue the conversation.

Got it.

Yeah.

I love the way you described that it's a bridge, it's forming that

bridge and nurturing people that they can, um, well, particularly

when someone's planning to do.

a renovation or to build a property, there can be an awful long time in that

discovery phase from when they realize that they've got a problem that they need

help with to actually get into the point where they're actually ready, willing and

able to hire somebody like an architect.

So there's an opportunity there for us to capture them very, very early

in that journey and to hold their attention to the time when they are.

ready to invest in that.

And as you say, there's a missed opportunity that I have people just

post for the people that are just ready to buy, which is typically

usually only a very tiny proportion of the audience at any point, isn't it?

Yeah, absolutely.

So you really want to be owning your conversation.

So the conversation that you have privately with your potential

clients, that's the conversation that you should be having online.

You know, we publish content online that we have with our one to one.

Clients, because, because people aren't aware, you know, somebody

is going through this issue and for you, it's just general knowledge.

This is what happens when you really start to educate people about questions

that you get asked all the time.

That's when you start to generate a bit of traffic.

It's when you take all of the knowledge that you have and start

distributing it online, that you start to get a little bit of traction.

And that traction really helps people bridge that gap.

So we've had people who sign up to our email list.

And they download like a buyer's guide, um, in the past

one, that was our lead magnet.

And then we were able to track that after a certain number of time, they were

at a level, maybe it was three months.

Maybe it was like, you know, um, 15 weeks, I think it was where we were

able to track the majority of the people that signed up to that point.

They were booking calls with us at that point.

So we were able to say, okay, so if we drive enough traffic there at

very specific points, we can fill our pipeline for this time in the year.

So the more that you do this, the more you test and the more education, the easier

it is to get people to buy from you.

And we got to the point where we were doing so much in the way of educating

people and driving traffic to our website, but when they eventually did speak

to us, You know, people were signing up to work with us, um, for projects

that were more than 10, 15 grand.

Within the space of 15, 20 minutes on a phone call with us.

And we'd never spoke to them before.

And that was because a majority of our content was doing the educating

and we had the lead process in place, the lead sequence, so that it meant

it was automated, which meant all we were doing was producing more content.

And then the sequence of events would educate, inform, entertain to the

point where these people were like.

We're ready now.

And that can be happening while you're doing your day job.

Now, if you don't do that, the reality is, and if you're solely

relying on things like referrals and you're keeping all of that knowledge

bottled up, then everybody has to go through a long winded sales process.

In order to work with you, you have to do all of the same

conversations all over again.

You know, let, let the internet, it's free.

Let the internet do its work.

All you have to do is produce this content once and then remind people every

now and again, rather than you have the same conversations day in, day out, just

produce content, let the leads flow in.

And then when they're ready to buy from you.

Let them, you know, show them how to do it.

Um, it's, it's fairly simplistic and I know it sounds really simple.

Um, but we've done this in a very competitive market in the

online space in SEO and lead generation, it's very competitive.

So if we can do it, then, you know, no doubt architects can do it.

That's encouraging.

Absolutely.

You mentioned that about a couple of, um, Mistakes that people can make.

I was wondering if we could dig into that a bit more, and you must have

seen lots of mistakes that people have made when it comes to lead generation.

Could you share maybe one or two other examples of common mistakes that you see?

Yeah, absolutely.

So one of the biggest.

Problems is, is traffic.

So a lot of the times people think, well, I know I need leads, but I don't have,

um, enough leads seeing the landing page, you know, actually landing on that, that

particular, uh, asset, whatever it be.

Um, In order to convince them to fill out the form.

So traffic is an issue and that's why you should be posting on LinkedIn.

You should be posting on Instagram.

You should be, you should have a mechanism in order to get

attention and build traction online.

And if you don't, unfortunately, no tool.

No matter how good it is, will generate leads for you.

You absolutely do need a traffic generating mechanism.

So for some people, they might be happy to spend money on, on Facebook

ads or LinkedIn ads or wherever other people want to produce content

because they've got time, but maybe not, not capital to invest.

Um, so there's many different.

Areas that you can generate traffic.

But one of the biggest issues by far is I've launched a lead magnet.

I've launched my buyer's guide on my mini course on my assessment on my downloadable

PDF, but not enough people are seeing it.

And that's because they don't have that energy, that effort

behind generating traffic.

Uh, that's definitely one of them.

The other common mistake is when someone does land on your landing page, it's

not compelling enough, you know, for instance, if someone lands on a, an

architect's, uh, landing page and it says, you know, um, make your dreams come true.

fill out this form, it's a little bit vague and it's a little bit unspecific

in terms of what they physically get because they are handing over their data,

their name and email address, um, and sometimes phone numbers and more details.

So they really want to know that if I'm handing over my information,

it needs to be compelling enough.

And the problem that you've got.

Is people think to themselves, well, if I give away all my knowledge for

free or my experience and I give a put together a book or, or a course, then

they might go and do it themselves or they might find a different solution.

And, you know, I want them to come to me, but it has to be

compelling enough for them to, for them to opt in for that thing.

So for instance, if you were to say I've put together a.

A 17 point, uh, checklist that's based on all of my industry years of experience.

And all you have to do is answer a few questions and I'm going

to give you this document.

So it acts as a perfect blueprint for your, for your self build, for

instance, then that's really compelling.

It's really direct.

You know what you're going to get.

You ultra specific about the details and the depth of it,

then that's far more compelling.

And that's probably going to get, you know, most of the people that land on that

page would say, Oh, that sounds great.

I'm going to opt in for that.

So rather than it be vague and quite thin, you really want to go

in depth next level so that you can stand out amongst your competitors.

That's brilliant advice.

I love that.

So we've, we've talked a little bit about.

I was wondering what are the best types of lead magnets for us to try?

Because there's all sorts of different things that we could use as a lead magnet

to try and get people to sign up to our email list so we can stay in contact with

them and have conversations with them.

What are some of the best types of lead magnet that we could try?

Remember.

Don't forget to download the architecture business, blueprint the

step by step formula to freedom for architects, architecture, technologists,

and architecture designers.

You can grab the blueprint without any charge@architecturebusinessclub.com

forward slash blueprint.

And if you enjoy this episode, then please leave a five star review or

rating wherever you listen to podcasts.

Now, back to the show.

So we like to try.

We like to try a variety over the course of a year.

So we like to think of it as campaigns.

So a campaign might well be, I'm going to spend the next six weeks promoting

a checklist like we've just discussed.

So for the next.

You know, six weeks, all I'm going to do is I'm going to drive, try

to drive as many people to this landing page as possible to see,

does it resonate with people?

Um, and if it does great, then maybe you could, you know, put more effort into it

and maybe spend some money promoting it.

Another lead magnet that we find works really well, especially

if you have a business that has.

You don't need that many customers or that many clients for it to be successful.

Another one is a wait list.

So what you can do is you can launch a wait list as a landing page that says I'm

fully booked for the rest of the year.

And I'm opening up a wait list for 2025 spaces tend to fill up fast.

So if you want to.

Here about my products and services, um, potentially, you

know, start your project in 2025.

Then you want to fill out your name and email address on this page,

and I will send you some relevant information leading up to it.

Um, the reason that that works is because people don't want to miss out.

And if they're not quite ready yet, then it means that they can at least.

Indicate that they are interested.

And what that does is that means that when you decide to promote your products

and services, whether that's via sales calls or online, you can actually

say to people, look, um, you might be thinking about working with me, um, in

2025, maybe it's January and you think to yourself, well, I've already got.

13 other people that are interested in working with me.

So you're going to have to let me know quick.

If you want to work with me, even if some of these people don't go ahead and

work with you, you've at least got that data to say, look, this is a wait list.

I've got a wait list of people working with me.

Um, it makes you feel more in demand.

It makes you seem like people are missing out if they don't work with you.

So having a wait list of people waiting to work with you, even if

it's just an indication is actually a really powerful sales tool.

So that's another thing that you can do, but you wouldn't want to do

it all the time because it doesn't actually offer that much value.

So then what you could do is you could potentially say,

create an online assessment.

So an online assessment is where you get to ask specific questions about

somebody's situation in order to learn more about them and then provide a

recommendation on the back of it.

So for instance, if you say, um, you know, what kind of property should you build?

As an example.

And then they answer a series of questions.

You might ask how many family members you have, you know, uh, what kind

of location, uh, what kind of do you like city or country, you know,

that kind of, uh, uh, location and.

You can actually use, you know, many tools online score being one of them to ask

those questions and make a recommendation.

And the reason that that works so well is because you're taking people over that

bridge from problem aware, which is, I'm not sure how to get started with a self

build or with an, uh, with an extension.

And you're asking them questions.

You're taking an interest.

It's like you would on a sales call if you're just asking questions

and then you make a recommendation and they have more knowledge.

They've got that dopamine hit that they've learned something and you make

that recommendation on the results page and they feel so much smarter.

They've come out of it.

They spent 90 seconds filling out a form and it's automated and that's the trick.

It's scalable so you can send as many people to that assessment as you possibly

can and it's no extra work for you.

All you do is you just deliver more value.

Um, and just tomorrow, for instance, as a separate lead magna, I am running

a webinar, so I'm running a 90 minute webinar where I'm teaching people

about lead generation, um, and various different ways that they can do it.

So if you, it's not going to happen, it's not going to be right

for everyone, depending on their business model, but you could run

a regular webinar that you spend.

know, a few hundred pound on Facebook ads and get people to a

local webinar about how to build your own home or what to look for.

And people that are genuinely interested will, will attend.

Um, and these people, they're much more likely to buy from you versus somebody

that isn't doing that because the knowledge level and the confidence that

they would have in you with all of that kind of, uh, content is just next level.

So it just allows you to stand out from your competitors because, you

know, I know lots of architects, they're not doing this kind of thing.

They're just, they're just relying on referrals and they're just

doing what they can to stand out.

But these are the kind of lead magnets that, that not just generate leads, but

increase your authority as an expert.

There's some absolute golden nuggets in there, Martin.

So I love that, the idea of the wait list.

The assessment and the repeatable webinar, I think those are all brilliant

ideas and I can already see how those could work for a lot of practices.

And you're right.

This is stuff that most of them just aren't doing that.

It's very much like, here is our work.

Aren't we great coming by our stuff rather than being more

proactive about lead generation.

And I think that's the overarching lesson here.

I think is, you know, about being more proactive, really,

that it's not just a case of.

sitting around and waiting for the leads to just drop in.

Like that might have worked years ago, but that isn't going to keep that

isn't going to work moving forward.

And I know that there's a lot of practices that, um, that do struggle with not

having enough leads in that pipeline.

So these are actionable ways that they can generate leads.

And none of these things necessarily have to cost a lot of money.

And actually, if it results in sales coming through the door, then even if

it does cost money, as long as they're getting paid more than it costs them,

um, the investment, then the numbers stack up and it's all, all great anyway.

Yeah,

So can you share some ways, some, some simple ways to get started?

Cause that's the thing.

We've got some great ideas here, but there's some simple ways that we can

just get started with lead generation.

Yeah.

One of the things that you can really do is, is focus on

that problem aware mindset.

So what are some of the.

Things people are saying to you when they first speak to you.

Um, and that's what you can create your lead magnet about.

And again, it's just about transitioning people's mindset from problem aware

to solution aware and educating them.

So my suggestion would be to think about all of those problems and create

a landing page somewhere on your website or using a tool like score app.

It's free.

You can, you can sign up and test it out.

Test it out for free, but you really want to make sure that

it resonates with people.

So when you are connecting with people on LinkedIn, um, share

your landing page with them.

Say, you know, I've had a few questions, uh, that people have come to me and

they've explained that, you know, they're struggling to find a plot of

land or they're struggling to find an architect that suits their needs.

So I've created this resource, whether it be a webinar, assessment, a PDF, and

I thought you might find it valuable.

Let me know if you want it and I can send you to a link.

And the more people you do that to, and the more that you shout about it

online, which is mostly free, especially when you think about social media

and writing blog content, the more people that you can get to that page,

you're able to see how many people.

Convert into a lead and how many people just leave and you'll be

able to say, well, let's test it.

Let's see what works before I spend money on advertising or buy expensive software.

Let's just make sure that the message resonates with people.

And then the more people that land on that page, the more interested they

are, the more people that fill it out.

Typically you'll find, or what we find with our clients is that around.

40 to 50 percent of people land on that landing page and they fill it out

and become a lead, which means you get their name, email address, you can find

out more about them, um, for other, other tools and other lead magnets, you

know, you struggle to get 10 to 20%.

So that's why that's part of the reason that we.

Created this software was to just make it easy and cheap for people to test.

And if you, if it doesn't work, then you need to change the idea.

And that's the, that's the point of it really, which is there's no

perfect lead magnet for everybody.

And that's why we change it every so often.

That's why we run different webinars.

We run different courses.

We, you know, create different blog content.

It's because we're constantly trying to seek out those, uh, those

messages that resonate with people that drive more traffic leads and.

Sales ultimately.

Um, so that's something to be aware of.

Get started with putting content out online, um, in front of

your ideal customers and what gets the most engagement?

What questions do people continuously ask?

You know, one of our clients.

When we're thinking of content ideas, he posts on social media and says,

I'm, I'm doing a video shoot, or I am, um, putting together some content.

What questions do you have for me?

And that feeds a lot of the ideas for landing page copy.

You know, if you're writing a heading on your landing page to

convince someone to download an ebook, what would that heading be?

Often it comes directly from your.

Your potential customer's mouths.

Um, so there's lots of things that you can do for free to test.

And then once you you're happy, um, that the message resonates, that's

when you can invest a little bit more.

That's awesome.

Yeah.

Thanks for that, Martin.

This has been a really good discussion.

Um, just in the spirit of summing things up, what would be the main

thing that you'd like everyone to take away from our conversation today?

I think understanding that if you know your area of expertise

very, very well, which I'm sure if you're listening to this now, then you do expect

that people don't have all the answers.

You know, you have all the answers, you have that curse of knowledge and knowing

that you've spent years accumulating all this knowledge, but the more you put

out online, the more leads you'll get.

And that's as simple as I can make it really, because, um, our founder says,

you know, everything is downstream from lead generation, whatever

problem you have in your business, you can solve it with more leads.

You know, if there's a system broken, if there's a system, there's an error

somewhere in your business, whether it's.

Team size or, or whatever accountant, accounting, everything.

As long as you've got more leads, you can solve that problem.

Whereas if you don't have leads, you're constantly looking for leads.

You know, it just elevates your issues so much more when you don't have that source.

We've just found that if you put out content freely.

Without any expectation, you get the rewards on the back of it.

So when you think about traffic and you think about putting your knowledge on

the internet for anyone to see, and that means YouTube, that means LinkedIn, that

means your blog, that's how we grew our business just from writing blog content.

Um, The more people will want to work with you.

You just need to have something there that they can signal interests.

And when you have that, then that's when the leads start to flow in.

But you need to get the information out of your heads, put it online and let that

do a lot of the heavy lifting for you.

You just need a really good lead magnet in order to convince

them to take the next step.

That's great.

Was there anything else about the topic that you wanted to share

that we haven't already covered?

No, I think.

Lead generation can get very complicated.

Um, but I much prefer it when it's simple and I'm sure your audience do too.

So if you can try to keep it as simple as possible and adopt a scientist

mindset and experiment with this message, experiment with this lead

magnet and don't over complicate it.

There's no right answer for everybody.

You just need to get started.

Um, and it drives a lot of what we do at ScoreApp.

Uh, we have this.

This goal within score app, and we started to say it publicly, but internally,

when we have a meeting, we say, let's force our audience to be successful.

Now force is a really strong word.

Um, and we, we, you know, I'm in an hour and about whether or not

we're supposed to say this, but if everything we do is force people to

be successful, then we're going to be.

We're going to be successful as a business because they're going to get results.

And it's the same for you as well.

When you are sharing your knowledge and experience online, and when you're

trying to drive leads, if you force your audience to be successful in their goals,

then they're going to love you for it.

And they're going to want to stick around and they're going

to want to refer people onto you.

Um, And I just think that it just feels like a very good way to run a business.

If nothing else, if you wake up in the morning and you're not

sure what to do, try to make your audience successful, try to make your

clients as successful as possible.

And eventually you'll get more traffic, you'll get more leads

and you get more happy customers.

Just so happens to be, you do need some automation in there

so that you can scale it.

And that's where, you know, that's why Scorap is so, so powerful.

That's awesome.

Martin, I'd like to ask a regular question to all of the guests on the show.

It's nothing to do with the topic.

I, I love to travel and to discover new places.

I just wondered if you could tell me about just one of your favorite

places and what you love about it, and it can be somewhere near or far.

Yeah.

So my favorite place is probably the beach near where we live.

Um, it's literally a stone's throw away.

So it's makes for a great, a great, you know, place to take my little boy.

Um, this'll be, uh, uh, the Northwest, the filed coast.

Um, there's lots of beaches up here, but it's a really nice and peaceful,

very different from where I grew up in the, uh, city of Manchester.

I love it.

Love being by the coast.

I, well, I don't live by the coast anymore, but I, I grew up, um, a

little bit further north from where you live in, um, Hesham, near Morecambe.

And, um, we still go back and visit a couple of times a year, about

40 minutes drive from the Norfolk coast now, but I absolutely love it.

Going to the beach, going to the seaside.

It's one of my favorite places to go and visit.

So I'm with you on that one.

Martin, it's been an absolute pleasure to have you on the show today.

Thank you so much for sharing your expertise.

Can you please remind everybody about the free course that I

mentioned in the introduction?

Could you remind everyone where they can get access to that?

Absolutely.

So this is a free course that Daniel put together.

Who's the co founder of Scorap and it's blueprint101.

scorap.

com.

And it's a free mini course.

You can just opt in for it and you'll just learn everything there is to know

about how to scale lead generation.

So really valuable stuff.

Uh,

Oh, that's awesome.

And if anyone would like to connect with you online, where is the

best place to connect with you?

probably LinkedIn, just search my name,

Martin Hunterbatch and probably.

The only one I would imagine with that strange name.

Um, so yeah, that's mainly where we are.

That's brilliant.

I'll also make sure both of those links go in the show notes.

Thanks.

Cool, so thanks again Martin

Thanks so much.

Really enjoyed it.

Thanks for having me on.

Next time I'm joined by Colin.

Great.

Talk about being a podcast guest.

Thanks so much for listening to this episode of architecture business club.

If you liked this episode, think other people might enjoy it.

Or just want to show your support for the show.

Then please leave a glowing five-star review or rating wherever you listen

to podcasts, it would mean so much to me and makes it easier for new

listeners to discover the show.

And if you haven't already done, so don't forget to hit the subscribe button.

So you never miss another episode.

If you want to connect with me, you can do that on most social media

platforms, just search for at Mr.

John Clayton.

The best place to connect with me online, though is on LinkedIn.

You can find a link to my profile in the show notes.

Remember.

Running your architecture business.

Doesn't have to be hard and you don't need to do it alone.

This is architecture business club.