Daniel: Something weird happened today with Jay and like I got so confused. We are back with another bathroom break. I am here with bestselling author, uh, Jay Schwedelson. Something weird happened today with Jay and like I got so confused because I come on the screen today and Jay is in short sleep. Granted, every time I'm on a podcast and even when I seen him in person, his sleeves have been down to his wrist and he does live in. South Florida, where it's like 95 degrees. So I have no idea why he continues to wear a long sleeve every single day. But that's, could you explain your thinking and why you decided today, out of all days, you decided to show off your arms?

Jay: I feel like, I feel like my wife must have called you because, um, this is true. I don't, I, I've only worn long sleeve. When I go to work, I don't wear long sleeves, and when I go outside, I wear long sleeves. Even if I go to the beach, I wear a long sleeve rash guard and my wife's like, it's 4,000 degrees. We live in South Florida. You look like an idiot. Why are you always wearing a long sleeve? And so she took me shopping and she, she literally made me buy like short sleeve shirts. I don't, I don't know why I feel like I wear a short sleeve shirt. I feel like I'm not. I don't know. I feel like I'm out of uniform. I feel weird. Somebody actually asked me that, you know, listens to the podcast, whatever do I have, like, and if you do, I feel bad and my wife's a dermatologist, so I get it. They go, do you have like hardcore psoriasis? Like is there something you're trying to cover up? I'm like, no, I just like wearing long sleeves. I'm a total weirdo. Meanwhile, I don't think I've ever seen you in long sleeves.

Daniel: I did think that you were wearing long sleeves to protect yourself from the sun, but it isn't. No, it's, that is not the reason you're doing, 'cause now the dermatologist says, show off your arms. So, uh, yeah.

Jay: Right.

Daniel: And to to, to clarify, Jay does live three times a week, so his arms are

Jay: pretty

Daniel: shy.

Jay: Okay, so I bump into Daniel. Not that anybody cares. We live near each other. We bump into each other at the gym, which is really embarrassing 'cause Daniel played like D one football and he is like this big dude. And I look like a, like a blob. I look like, you know, like somebody that you would tell you need to go to the gym. Not that you're seeing leaving the gym. I look like I ate the gym. Um, meanwhile we gotta get into this episode. I don't even know what's going on anymore. Oh, let's jump into it. So, uh, we're talking about things that you are not tracking. That you should be tracking that are so easy to do. I got a hot one, but Daniel, what do you got? What are things that people are not tracking that they should be tracking? Yeah.

Daniel: First of all, like not all clicks are the same. I truly believe that. And, and I think a couple ways you need to track clicks on an emo is one, you definitely need to like honeypot it a little bit to see like bot clicks. So a honeypot is like, uh, like an invisible link in your email that bots will click. So I think that's number one. Those that will get. Rid of a lot of like these fake clicks that will click on your first link anyway. So that I think you need to do. Second of all, like if you have multiple clicks, you need to see, um, who is clicking. Different parts of your email and how far are they going down or 'cause just like a landing page, like there's top of fold and there's bottom of fold, and the people who get down to your email more are reading every bit of your email. So those every click should have a different tracking and. If you want to go deeper and more sophisticated, I truly believe you should separate like ICP or countless clicks versus not countless clicks on your email because that will tell you like what topics they're interested in. Um, are they mo moving or accounts moving down your emails. It's also gives you ammo when you're gonna talk to other, like your marketing leader stuff and say like, look. These five accounts have been reading all our emails to the bottom. They get to the bottom and click every single time at the bottom of our emails. Like we should probably, uh, they, they have higher intent now because they're actually reading our stuff versus like the top of the email where some people might open it, click, oh, I don't like this, and move away. So those, that's something I think should be tracking.

Jay: Yeah, and I'll give you across the board just a bunch of different ones and lemme just double, double down, double click whatever you said and something Daniel just said that we've been doing that has really been a game changer. I learned it from Daniel. When you do send down an email and you have, you know, an offer or whatever, and you have call to action buttons in your message, and then you have one that's at the top and you have one that's at the bottom, you need to be tracking the ones from the top and the ones from the bottom separately. What we have seen, the people that click on the lower CTA. Uh, go to pipeline faster and on the consumer side have a much higher lifetime value as a customer. So you want to be doing that. But then there's other little weird, uh, intent signals that you'd never think about. So for example, if somebody attends a webinar and they use an emoji reaction during the webinar, it doesn't matter what the reaction is. Isolating out those people that we found. They have a higher intent, uh, uh, as as going to pipeline than just a regular person that's attending the webinar. If someone goes to your site and you have a chat bot, does not matter what they put in the chat bot. They could write Hello, segmenting out those people. If you have the data on it of people that are using your chatbot, those people become customers faster. They should be on a VIP list. And then of course, things like if somebody goes to. Any pricing page you have, if someone stays on a pricing page for more than 10 seconds, doesn't matter. Again, consumer business, whatever it is, you need to be thinking about tracking elements that really are true intent signals, rather than just saying, oh, they opened up an email, they clicked on an email, or this, that, or whatever. There's a lot of things out there that you could be thinking about

Daniel: and I think another one I I, I like tracking too, is. First of all, a technique that I do in every, most emails I put out is I always like ask for replying to such an e, an easy question in my email, like a simple question. 'cause I wanted someone to reply, but I think now with ai, it's so easy to like take subject line and. Person match it back and like start tracking reply rates and also adding, taking out specific things that people say in those replies and putting it in their account or on a list. So now you're getting more first party data that you probably weren't collecting before. 'cause it was so hard before when someone, um, reply to an email or to calculate reply rate in, in general. And I think replies are gold and also. Me and Jay always talk about this, but it also helps email deliverability every single time you. Get someone to reply to email. Um, so that's something I, I also was tracking is like the data of people, the what, who's replying and what they're saying to reply because those are also highly engaged, highly intent people if they're replying to. To your, to those type of things.

Jay: You know what else I'm tracking? I'm tracking people that I see wearing tank tops or Speedos, and I immediately judge them. Just going back to the original thing, do you ever wear a speedo, a tank top, uh, a belly shirt? Like what? What's in the Daniel Murray repertoire that like, we'd all be surprised about that you actually fire up

Daniel: No. Speedo. Um, speed up. You know what? I actually am really anti, and this is like. I don't mind it on, um, woman per se, but I hate, um, like guys who wear flip flops with jeans. Like I really

Jay: Oh, flip flops with jeans. What about regular flip flops? We just flip flops

Daniel: in general. I, I think it, I think it's okay depending on the air. If you're go in the beach or the pool, it's fine. But if you go in a plane, if you're going in public, like just put on shoes, like no one needs to see your feet, um, out in public. Well,

Jay: good. Allie was not happy with me. I wore flip flops to the mall. That, that, that's not good.

Daniel: That's risky. It's risky. I don't mind, like, people wearing like, like the, the old, the, like the Gen Z, so like sandal sock combo. Um, okay. But, but like showing like sandals, like what are you, like, you're not going to the beach. You're not going to the pool. Nobody needs to see your feet. I know it's all people have different takes in that, but I don't, I don't. I don't enjoy seeing people do that. Um,

Jay: alright, here's what we get outta the show. Daniel Murray does not have a foot fetish. That's what we got outta the show. That should be the title of the episode.

Daniel: Yeah. That's horrible. But,

Jay: uh, people go into comments like on Spotify, be like, Daniel, you wanna see my feet? I hope people d yum. Pictures of their feet.

Daniel: I think, I think you're, you're was now you, you wearing your flip flops. You might be on like that, that feet pick side, what's it called? That feet pick of celebrities, uh, that

Jay: I,

Daniel: thankfully people's feet have no

Jay: idea what

Daniel: you're talking about. Uh,

Jay: uh.

Daniel: Okay. Well, we, we are coming. Ridiculous stuff now.

Jay: Yeah, we're doing it again. We, another great episode. Listen, everybody follow the Marketing Millennials. Follow. Do this, not that, and don't take pictures of your feet. We'll see you in the next one.