why you're losing Amazon sales. Number one,

lack of trust for your brand or product. This is

a no-brainer. Build trust with your consumers and see

your sales skyrocket. Number two, product reviews and

ratings. As you can appreciate, if your product has more

positive reviews and ratings than a competitor, the chances

are that your product is going to sell above the competitor. That's why

it's so important to get number three, inaccurate product information.

One thing you can add into your listing is something like the

dimensions of the product. You should also take advantage of...

I'm Matthew Fraser. And this is Amazon Ecom

Secrets. I'll be sharing with you the secrets that helped me go from

millions in debt to an eight-figure entrepreneur. If

you're ready to escape the nine-to-five and live life on your terms,

let me show you the way. The 10 reasons why you're

losing Amazon sales. Number one, high

shipping costs. Some people like to

charge for shipping, but I can tell you that most customers hate

paying for shipping. And as sellers, we have to

try and make our offer as attractive to the

consumer as possible. And one of those things we can do is offer

free shipping. Now, when you're on the Amazon platform, if

you have your products in FBA, fulfilled by Amazon, One

of the offers that Amazon provides to their prime customers

is free shipping. So by having your

products in Amazon FBA, you could also offer that

free shipping for consumers as well. And in turn, hopefully

get higher conversions, high profits for

your business. If you don't do FBA and you're having to charge

for shipping, one strategy is to have a higher retail

price for your product. which therefore includes the cost

of shipping. So the consumer thinks they're getting it for free, but really

you've upped the price and factored it into your retail price. Now,

the negative with that is that, of course, you've got

a higher retail price, and if you're selling a product that is in competition

with other products that are very similar, then you might

find that you lose sales at the end of the day. So you've

got to weigh it up, which one's better, have it in FBA and

have zero shipping cost or don't have it in FBA, have

a shipping cost or higher retail price, but

perhaps lower sales. Number two, long

shipping times. As you can appreciate, consumers hate

waiting for their product. In Australia, we've kind of

become accustomed to waiting up to a week to two weeks

for products, but I think a lot of online

retailers in Australia have gotten better. I know I just bought

some sneakers the other day from Foot Locker. It arrived within two days.

A lot of other items also can arrive within one to two days

as well from the high selling retailers, online retailers.

But unfortunately, there's still people in Australia that take a long time

for shipping. The reason why they do that is because

it costs less money. So they're trying to make more money by

offering a longer shipping service.

But you might find that if you offer a faster

shipping service and including free shipping, you ultimately

may sell more products. So you may increase, double or

triple your revenue because you're

offering such a great shipping service. So relating to

Amazon, when you are using the Amazon FBA program,

Amazon is taking care of the shipping for you. That's one of the advantages of actually even being

on Amazon as a seller in the first place is because it takes away the shipping issues

for you. Now, of course, as an Amazon Prime member,

meaning the consumer is a Prime member, they can have free shipping. And

Amazon also provides different options for the

customer. So it might be free shipping. If they're not a Prime member,

they might offer a cost-based shipping service, and

it might vary between expedited and standard. And it's then up

to the consumer to decide how fast they want the

product to arrive to their home based on the costs. Number

three, unclear return policy. You

know when you're going to a website and you're not sure if you can

return a product if it's faulty or if you don't like it

or if it doesn't fit right, you probably just won't buy the

product in the first place because you don't want the hassle of having to return it

if you need to. That could be a big problem for you. Now,

within Amazon, Amazon have a very clear return policy

and that's why they sell so many products because they

built up so much trust with the customer. Now

with Amazon, generally speaking, you can return the policy within

30 days without any questions asked. So as Amazon is offering a

30-day return policy for most items on their

platform, This is so easy for sellers

because now you don't have to deal with it. Amazon

will facilitate the entire return process and

refund if it's applicable on your behalf. Number four,

inaccurate product information. As you

can appreciate, if your product is not described correctly,

it's going to be a big problem because then you're going to get more returns,

especially once the customer receives something and if it's the wrong color, the

wrong size. So one thing you can add into your

listing is something like the dimensions of the product. Now

something I've seen before is if you're selling on the USA platform,

you want to make sure that your dimensions that you've listed for the product

are in inches. I see this all the time. Australian sellers

often put it in centimeters, but Americans think in inches. So

that is something that you should definitely not make the mistake of doing because

you're trying to cater for that particular market and make

it simple for them to know the product size. This

in turn makes it simple for them to make a choice about buying your product. The

other thing you should do is have the best photos you

can possibly have. I always say to people, look, people

aren't going to a store to pick up your product and touch it

and have a feel of it. If it's online, the only way they

can tell if they like the product is through the images.

So you want to have the best images possible. And

if you're someone who also has brand registry on the Amazon platform, you

should also take advantage of using the video content.

The video content is going to take one step further

in helping the customer decide if this is the right product because

you can also then have people using your product

in the right context. It really helps increase your sales. One

of my tips for photographs is

don't be cheap. I see so many people try

and take photographs of their product with

their iPhone at home. They might be okay,

but I can tell you, if you use a professional photographer,

they are going to take your product to the next level. The

other thing you could consider, and I've done this myself, is have

your product digitally created. Therefore,

it doesn't need photography, but the image is

crystal clear and is very, very

beneficial for the customer. Hey guys, I just want to break away from the episode for just

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my community, and the course is absolutely free. All right, thanks

guys, and back to the episode. Number five, product reviews

and ratings. As you can appreciate, if your product

has more positive reviews and ratings than

a competitor, the chances are that your product

is going to sell above the competitor. People love to

have third party endorsements to know if your product is the

right one to buy. Because as you can appreciate, they can't touch

it and they can't hold it up. They can only

know if the product is good or bad by the reviews

that are left by other third-party buyers. That's

why it's so important to get as many five-star reviews on

your product as possible. Now, you can do this by encouraging the

satisfied customers to leave positive reviews, but be careful on

Amazon. It must meet Amazon's Terms of Service.

You can find yourself unstuck if you go outside those

Terms of Service by either demanding or only

requesting positive reviews only. This

also gives you a chance though if you can deal with the customer to address any

negative feedback in a professional way and improve products

based on customer input. One of the

ways to increase your review count is to

pay for advertising on the Amazon platform, which is called PPC or

pay-per-click. So, if you can pay for

more people to buy your product, you're more likely to

get more reviews. Now, the current statistic is

for every 100 sales you make, you'll get two or

three product reviews. Now, that doesn't mean that they're guaranteed

five-star reviews. You have to make sure that the product is already five

stars before you can get a five-star review. But

at least it's one step further to helping building, to

help build but at least that's

one step further to help build your product rating count. And

ultimately, the more product reviews or ratings that

you get, the more sales you'll do. Let

me start that again. But ultimately, the more positive

reviews and ratings you get, the more sales you'll do.

Number six, lack of incentives. Now, incentives can

be promotions, discounts, bundle deals, anything

really to try and attract the customer to buy your product.

If you're finding that you're just stuck, if you're selling a product for say $50 and

it is just not moving, try to offer a

coupon discount or just a percentage discount, something

to incentivize the customer to buy your product, you

will find that at some price point it will sell, whether that's

$10, which I hate to say, but hopefully it's closer to

$40 or $50. But whatever price point that is, you'll find there

will be a conversion point. Now hopefully, for you,

the conversion point is higher up the scale

so you can actually make a profit. But it also comes down to

how many product reviews you have and how many five-star reviews

you have. That will also help you make more sales. Now

you can also, within the Amazon platform, you can use Amazon's promotional

tools to help create deals and special offers. And keep

in mind that Amazon will also ask you and

remind you if you want to make a special deal for big, big

promotions like Cyber Monday or Black Friday,

which is huge on the Amazon platform. Number seven.

Product availability issues. Now to make sure your

product is in stock, it comes down to product inventory management.

Making sure that you're ordering enough stock to last a

particular period before you've got to reorder new stock. You

want to have a crossover period during your orders and allow for

delays. Delays in shipping, delays in production at the factory

because I can tell you, delays always happen.

So give yourself a good gap of crossover

to make sure that you never run out of stock. And in turn, you'll keep your

sales ranking and keep happy customers. Number

eight, high minimum order quantities. Now,

it surprises me that some sellers would even do this, but it is

true. Some sellers put in place a minimum order

quantity for consumers. And I've got a story just

that came across my desk today of someone who went

to buy a particular product, but decided not to

buy the product because The seller required the

person to buy 10 of the items, and

she only wanted two. So she couldn't just buy two single items, had to

buy 10. And so what happened? They just didn't buy them all because they didn't

want to be left with eight products lying around that they didn't even want. So

make sure your minimum order quantity is set to one.

Number nine, inadequate customer support. Now,

admittedly, when you sell on Amazon, the Amazon customer service

team is going to take care of most of the service to do with your

customer. such things as shipping out the product and

looking after any returns or refunds. However, there may be

things that come up along the way, either it be a faulty product

and maybe they reach out to you directly because you've got your

company email address on the package or on

the insert of the product. they will reach out to you with their issue.

Make sure you respond to them and offer a great customer

service experience because in turn you want that customer to

leave a positive review on the

Amazon marketplace. So don't think that because Perhaps

you're not dealing with the customer through Amazon that somehow

they can't come and leave a review for you because they can. And

the review equals money. Number 10, lack

of trust for your brand or product. Now, this

seems obvious, but you ultimately want to build up a

strong trust relationship with the consumer. Ideally,

you want consumers to come back and buy from you over and over

again. So having things on the Amazon platform like

amazing images, amazing bullet points

and descriptions, great promotions, and

great reviews from other consumers is ultimately going

to help build trust of your product and

your brand and in turn, get people talking about

your brand and product across the internet and their friends to

help you build your sales. This is a no-brainer. Build

trust with your consumers and see your sales skyrocket.

So guys, that wraps up the top 10 reasons why you're

possibly losing sales on the Amazon platform. If you want access to

those top 10 reasons, be sure to check out the

show notes below. And in the comments, if you think

I've missed anything as perhaps why your product is not

selling. Thanks for tuning into Amazon Ecom Secrets. If

you enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcast and Spotify and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks