1 00:00:00,130 --> 00:00:01,420 Gift is unwrapped, 2 00:00:01,420 --> 00:00:03,500 episode 395. 3 00:00:03,500 --> 00:00:05,260 When I look at what I've made, 4 00:00:05,770 --> 00:00:06,260 I think, 5 00:00:06,260 --> 00:00:08,020 yeah, that's pretty darn good. 6 00:00:08,340 --> 00:00:09,700 That's gonna sell itself. 7 00:00:11,440 --> 00:00:14,420 Are you discouraged because your business is not performing? 8 00:00:14,420 --> 00:00:15,420 Is you a divisioned? 9 00:00:15,520 --> 00:00:18,500 Are you stuck and confused about how to turn things around? 10 00:00:18,940 --> 00:00:22,780 Sue's best selling book is structured to help you identify where 11 00:00:22,780 --> 00:00:26,340 the holes are in your business and show you exactly how 12 00:00:26,340 --> 00:00:26,980 to fix them. 13 00:00:26,980 --> 00:00:29,900 You'll learn from Sue and owners just like you, 14 00:00:29,900 --> 00:00:33,940 who are seeing real growth and are living their dream maker. 15 00:00:34,230 --> 00:00:38,020 To master find and fix what's not working in your small 16 00:00:38,300 --> 00:00:45,620 business. Get it on Amazon or through www.giftbizunwrapped.com/master. 17 00:00:47,390 --> 00:00:47,980 Hi there, 18 00:00:48,130 --> 00:00:50,220 it's Sue and thanks for joining me here. 19 00:00:50,220 --> 00:00:54,120 Today our guest is in what I call the up the 20 00:00:54,120 --> 00:00:55,800 game stage in her business. 21 00:00:56,390 --> 00:00:58,720 This is a stage when you've gotten started, 22 00:00:59,160 --> 00:01:01,520 validated that there's a market for your product. 23 00:01:02,020 --> 00:01:05,800 Put most of the foundational elements in place and are now 24 00:01:05,800 --> 00:01:08,080 ready to take it to the next level. 25 00:01:08,630 --> 00:01:12,120 That includes stepping into the unknown and taking risks, 26 00:01:12,420 --> 00:01:16,040 but in return you learn about what works and what doesn't 27 00:01:16,040 --> 00:01:16,720 in your business. 28 00:01:17,100 --> 00:01:19,240 And this paves the way for growth. 29 00:01:20,120 --> 00:01:23,560 Heidi and I talk about her thoughts of adding a Shopify 30 00:01:23,560 --> 00:01:25,440 website to her online presence. 31 00:01:26,000 --> 00:01:28,480 She's invested already in an Etsy account, 32 00:01:28,690 --> 00:01:30,520 so what should she do about that? 33 00:01:31,100 --> 00:01:34,710 You'll also hear how she prepared for her first wholesale trade 34 00:01:34,710 --> 00:01:36,150 show, what went well, 35 00:01:36,260 --> 00:01:38,310 what she wished she would've done better, 36 00:01:38,850 --> 00:01:40,350 and her thoughts for the future. 37 00:01:41,670 --> 00:01:44,590 Additionally, for those of you who are just getting started, 38 00:01:44,820 --> 00:01:48,790 you'll hear about the very beginning of Heidi's business and what 39 00:01:48,790 --> 00:01:51,310 she's done to get to where she is right now. 40 00:01:51,910 --> 00:01:54,670 She's not that far along that you can't relate, 41 00:01:54,850 --> 00:01:58,590 and we're both hoping this will jumpstart you into action. 42 00:01:58,900 --> 00:01:59,990 Speaking of action, 43 00:02:00,230 --> 00:02:08,070 let's head over to the show Today. 44 00:02:08,180 --> 00:02:11,870 I am so excited to share with you Heidi Wicks of 45 00:02:11,870 --> 00:02:13,510 Bark Beetle niceties. 46 00:02:13,750 --> 00:02:17,230 Heidi is the owner and designer of all the products offered 47 00:02:17,230 --> 00:02:18,630 at Bark Beetle niceties. 48 00:02:19,130 --> 00:02:23,670 She started out with bridal and flower girl accessories and later 49 00:02:23,870 --> 00:02:25,870 began making holiday ornaments. 50 00:02:25,990 --> 00:02:29,790 These ornaments quickly became her best sellers and it's now the 51 00:02:29,790 --> 00:02:30,790 focus of her business. 52 00:02:31,250 --> 00:02:35,510 She also creates kits so that her craftier customers can make 53 00:02:35,510 --> 00:02:35,910 their own. 54 00:02:35,990 --> 00:02:39,630 Heidi says she's the happiest when thinking creative thoughts and using 55 00:02:39,630 --> 00:02:42,510 her hands to make those thoughts into products, 56 00:02:42,610 --> 00:02:46,790 and she's very lucky because this is now her job. 57 00:02:47,070 --> 00:02:49,870 Heidi, welcome to the Gift Biz Unwrapped Podcast. 58 00:02:50,230 --> 00:02:50,950 Thank you. 59 00:02:50,950 --> 00:02:51,990 Thanks for having me. 60 00:02:52,700 --> 00:02:55,670 I love you talking about how it makes you so happy, 61 00:02:55,690 --> 00:02:56,910 cuz it's now your job. 62 00:02:57,130 --> 00:02:59,030 Yes. That's what we strive for, 63 00:02:59,240 --> 00:03:00,320 right? Exactly. 64 00:03:00,550 --> 00:03:03,440 That's what we think when we start a business, 65 00:03:03,450 --> 00:03:04,480 we are thinking, 66 00:03:04,530 --> 00:03:06,880 Oh, life is just gonna be so much happier and so 67 00:03:06,880 --> 00:03:07,560 much nicer now. 68 00:03:07,560 --> 00:03:08,840 And that's reality for you. 69 00:03:08,850 --> 00:03:10,040 So amen to that. 70 00:03:10,260 --> 00:03:11,760 Yes, Thank you. 71 00:03:12,080 --> 00:03:15,440 Let's start off with getting to know you in a creative 72 00:03:15,440 --> 00:03:18,240 way, and that is through a motivational candle. 73 00:03:18,530 --> 00:03:22,480 So if you were to envision what a candle would look 74 00:03:22,480 --> 00:03:24,400 like, that would totally resonate with you. 75 00:03:25,200 --> 00:03:28,040 Describe it to us by a color and possibly a saying 76 00:03:28,040 --> 00:03:28,680 or a quote. 77 00:03:29,990 --> 00:03:33,160 I am more of a kind of wall hanging person, 78 00:03:33,170 --> 00:03:34,520 so that's what I was thinking of. 79 00:03:34,820 --> 00:03:38,120 And I hate to pick a color to be my favorite. 80 00:03:38,120 --> 00:03:41,600 So what I pictured was a lot of flowers and a 81 00:03:41,600 --> 00:03:44,400 lot of variations in color and a lot of variations in 82 00:03:44,400 --> 00:03:47,760 greens. And what just keeps popping into my head while I 83 00:03:47,910 --> 00:03:49,880 work is have faith in your product. 84 00:03:49,930 --> 00:03:52,560 So that would be my motivational phrase. 85 00:03:53,180 --> 00:03:54,400 And what does that mean to you, 86 00:03:54,400 --> 00:03:55,320 have faith in your product? 87 00:03:55,590 --> 00:03:57,320 Well, I know I'm doing good work, 88 00:03:57,320 --> 00:04:00,120 which is a big deal for me to say cause I've 89 00:04:00,120 --> 00:04:03,880 always had imposter syndrome and doubts about my own abilities. 90 00:04:04,220 --> 00:04:06,160 And when I look at what I've made, 91 00:04:06,670 --> 00:04:07,160 I think, 92 00:04:07,160 --> 00:04:08,880 yeah, that's pretty darn good. 93 00:04:09,200 --> 00:04:10,560 That's gonna sell itself. 94 00:04:10,950 --> 00:04:12,120 Well, and it's true. 95 00:04:12,230 --> 00:04:14,720 I mean the quality of your product you and I met 96 00:04:14,720 --> 00:04:15,480 at a craft show, 97 00:04:15,480 --> 00:04:16,320 right, right. 98 00:04:16,550 --> 00:04:18,080 Well it's a craft show, 99 00:04:18,080 --> 00:04:21,480 but it was more of a wholesale show of handmade products. 100 00:04:21,480 --> 00:04:22,280 Right, right. 101 00:04:22,580 --> 00:04:26,360 And I was attracted to your booth right away. 102 00:04:26,430 --> 00:04:28,600 Good cause of the style of your booth, 103 00:04:28,600 --> 00:04:29,120 number one. 104 00:04:29,120 --> 00:04:30,360 So I wanna get into that, 105 00:04:30,620 --> 00:04:33,840 but also the quality of the products that you were showing. 106 00:04:34,720 --> 00:04:37,720 Excellent. Clearly what you're saying in terms of having faith in 107 00:04:37,720 --> 00:04:41,480 the product resonates for sure out to consumers. 108 00:04:41,550 --> 00:04:44,560 Yeah. Did you always feel that way or did you see 109 00:04:44,560 --> 00:04:47,200 it when you looked at the product and then were customers 110 00:04:47,200 --> 00:04:48,160 telling you that too? 111 00:04:48,590 --> 00:04:50,040 Well, when I started out, 112 00:04:50,390 --> 00:04:51,720 I was kind of working at a vacuum. 113 00:04:52,350 --> 00:04:55,640 I started an Etsy store and I was working by myself. 114 00:04:55,670 --> 00:04:56,760 I still work by myself, 115 00:04:56,760 --> 00:04:59,280 but I feel like more and more people have found my 116 00:04:59,280 --> 00:05:04,200 store so I get better feedback and then once I figured 117 00:05:04,200 --> 00:05:06,120 out what was selling best, 118 00:05:06,120 --> 00:05:07,480 that's what I concentrated on, 119 00:05:07,480 --> 00:05:08,920 which is the ornaments. 120 00:05:09,080 --> 00:05:13,000 Right. Let's talk a little bit about the progression of the 121 00:05:13,200 --> 00:05:16,000 business. You started more with a focus on the bridal industry. 122 00:05:16,390 --> 00:05:20,680 Yeah. How did you get the idea of even starting a 123 00:05:21,040 --> 00:05:21,880 business to begin with? 124 00:05:22,430 --> 00:05:25,080 Well, I love being creative, 125 00:05:25,220 --> 00:05:28,360 but I'd have a finished whatever I was working on and 126 00:05:28,360 --> 00:05:29,520 not know what to do with it. 127 00:05:29,980 --> 00:05:33,600 And you can only foist so many things on friends and 128 00:05:33,600 --> 00:05:35,640 family and maybe it's not even their taste. 129 00:05:36,180 --> 00:05:36,840 And also, 130 00:05:36,870 --> 00:05:38,400 I was trying to figure out, 131 00:05:38,830 --> 00:05:40,040 I used to be a dating coach, 132 00:05:40,200 --> 00:05:41,440 which I loved. 133 00:05:41,440 --> 00:05:42,440 I loved my clients. 134 00:05:42,440 --> 00:05:43,320 They were lovely, 135 00:05:43,320 --> 00:05:45,920 but I just kind of didn't believe in it anymore. 136 00:05:46,430 --> 00:05:48,560 I knew I wanted to do something else and I didn't 137 00:05:48,560 --> 00:05:51,000 know what I have this hobby or one, 138 00:05:51,000 --> 00:05:51,520 I have a hobby, 139 00:05:51,520 --> 00:05:52,920 but I don't do it cause I don't know what to 140 00:05:52,920 --> 00:05:53,640 do with the end product. 141 00:05:53,890 --> 00:05:54,840 So then I thought, 142 00:05:54,840 --> 00:05:56,400 well there's Etsy, 143 00:05:56,400 --> 00:05:57,600 maybe I could try that. 144 00:05:58,020 --> 00:05:59,480 And here I am. 145 00:05:59,850 --> 00:06:03,080 So you kind of were just playing around with it a 146 00:06:03,080 --> 00:06:03,400 little bit, 147 00:06:03,400 --> 00:06:06,280 maybe making it a little bit more official by starting a 148 00:06:06,280 --> 00:06:08,880 Etsy shop and then one thing started leading to another. 149 00:06:09,100 --> 00:06:10,160 Yes. Okay. 150 00:06:10,160 --> 00:06:12,720 How was your experience in starting that Etsy shop? 151 00:06:13,110 --> 00:06:16,520 Well, I have to say Etsy made it really easy to 152 00:06:16,520 --> 00:06:17,360 start the shop. 153 00:06:17,380 --> 00:06:20,480 I'm in the process of trying to also be on Shopify. 154 00:06:20,790 --> 00:06:21,640 Good for you. 155 00:06:21,940 --> 00:06:23,240 Yes. Who listens, 156 00:06:23,240 --> 00:06:23,840 knows that? 157 00:06:23,840 --> 00:06:24,920 That's my go-to place. 158 00:06:25,800 --> 00:06:26,320 Excellent. Well good. 159 00:06:26,320 --> 00:06:29,320 Maybe get advice from you on that cuz it's different trying 160 00:06:29,320 --> 00:06:31,040 to start up there than Etsy. 161 00:06:31,100 --> 00:06:33,840 And maybe it's just what I'm used to and then what's 162 00:06:33,840 --> 00:06:34,920 new? Well, 163 00:06:34,920 --> 00:06:36,240 we can talk about that in a second, 164 00:06:36,240 --> 00:06:36,760 but yeah, 165 00:06:36,810 --> 00:06:38,560 so talk about the Etsy shop. 166 00:06:38,670 --> 00:06:40,600 Yeah, so everything you just, 167 00:06:40,600 --> 00:06:41,840 they make it super easy. 168 00:06:41,840 --> 00:06:44,480 It's all very streamlined if you wanna get started. 169 00:06:44,900 --> 00:06:49,920 And I did payments and shipping and everything all through Etsy, 170 00:06:49,920 --> 00:06:52,040 which I would highly recommend for anybody. 171 00:06:52,550 --> 00:06:52,960 I mean, 172 00:06:52,960 --> 00:06:54,840 yeah, you maybe pay a little bit more, 173 00:06:55,020 --> 00:06:59,280 but it saves you time and complication and it just made 174 00:06:59,280 --> 00:07:00,160 it super easy. 175 00:07:00,620 --> 00:07:02,560 And this was all bridal at that point? 176 00:07:02,710 --> 00:07:04,280 Well, bridal in some, 177 00:07:04,360 --> 00:07:05,120 let's see, 178 00:07:05,140 --> 00:07:05,880 I'm trying to think. 179 00:07:05,890 --> 00:07:06,440 So yeah, 180 00:07:06,440 --> 00:07:09,720 so I did like bridal hair accessories and shoe clips and 181 00:07:09,720 --> 00:07:11,320 I have a little bit of that left, 182 00:07:12,420 --> 00:07:14,560 but it's not what sold that well. 183 00:07:15,000 --> 00:07:18,400 Right. Which is how you gravitated more into all of the 184 00:07:18,400 --> 00:07:19,560 ornaments. Yeah. 185 00:07:19,560 --> 00:07:20,400 Cause I was thinking, 186 00:07:20,400 --> 00:07:23,680 okay, it's smart to focus on seasonal stuff, 187 00:07:24,330 --> 00:07:25,240 so holiday. 188 00:07:25,350 --> 00:07:27,400 Okay. Oh I love Christmas ornaments. 189 00:07:27,400 --> 00:07:30,080 And then that's kind of how I started thinking about that. 190 00:07:30,080 --> 00:07:32,440 And then I just thought about growing up, 191 00:07:32,440 --> 00:07:35,440 we had these really gorgeous glass German, 192 00:07:35,570 --> 00:07:36,360 My mom is, 193 00:07:36,410 --> 00:07:38,040 my OPA was from Germany, 194 00:07:38,210 --> 00:07:41,080 so we had all these really beautiful glass ornaments from Germany. 195 00:07:41,370 --> 00:07:44,400 So I just kind of took that as inspiration and then 196 00:07:44,400 --> 00:07:46,200 made felt versions of that. 197 00:07:46,530 --> 00:07:47,800 They're so beautiful. 198 00:07:47,930 --> 00:07:48,480 Oh, thanks. 199 00:07:48,700 --> 00:07:51,160 You all have to go and look at her Etsy shop 200 00:07:51,160 --> 00:07:52,720 and see what we're talking about. 201 00:07:53,120 --> 00:07:55,360 You'll understand it when you see them. 202 00:07:55,360 --> 00:07:55,880 For sure. 203 00:07:56,260 --> 00:07:59,600 How long would you say from the time that you signed 204 00:07:59,600 --> 00:08:01,840 up for a Etsy account till you had your shop up 205 00:08:01,840 --> 00:08:02,200 and running, 206 00:08:02,200 --> 00:08:03,280 how long did that take? 207 00:08:03,810 --> 00:08:06,920 Oh, it took me a while to photograph everything and write 208 00:08:06,920 --> 00:08:08,720 the description for my items. 209 00:08:09,020 --> 00:08:11,120 But other than that it was quick. 210 00:08:11,310 --> 00:08:13,440 That's what I was hoping I would hear you say. 211 00:08:13,650 --> 00:08:16,640 Or those of you who are listening who maybe have always 212 00:08:16,640 --> 00:08:20,160 done face-to-face shows and never had an online presence, 213 00:08:20,390 --> 00:08:22,360 Etsy could be a great place to start. 214 00:08:22,540 --> 00:08:23,400 And you know, 215 00:08:23,400 --> 00:08:24,320 we were just talking Heidi, 216 00:08:24,320 --> 00:08:27,800 about the difference between Etsy and having your own site, 217 00:08:27,800 --> 00:08:30,120 which would be what you would be doing on Shopify. 218 00:08:30,120 --> 00:08:33,080 There is absolutely no problem having both of them up and 219 00:08:33,080 --> 00:08:36,920 running because you're attracting different customers to the different sites. 220 00:08:37,100 --> 00:08:40,960 You might have some things on Etsy that also aren't on 221 00:08:40,960 --> 00:08:42,360 your Shopify site, 222 00:08:42,360 --> 00:08:44,720 but you might have some things just on Shopify that you 223 00:08:44,720 --> 00:08:45,800 would never put on Etsy. 224 00:08:45,920 --> 00:08:49,480 Right. Like they don't have to mimic each other at all. 225 00:08:50,070 --> 00:08:51,280 Okay, that's good to know. 226 00:08:51,430 --> 00:08:55,360 Yeah, It's two different ways of you attracting customers, 227 00:08:55,360 --> 00:08:56,520 having them purchase, 228 00:08:56,730 --> 00:08:57,280 et cetera. 229 00:08:57,370 --> 00:08:59,320 Totally different strategies too. 230 00:08:59,320 --> 00:08:59,800 Of course. 231 00:09:00,090 --> 00:09:01,920 So there's no reason you don't have both. 232 00:09:01,920 --> 00:09:04,000 It's not like it has to be one or the other. 233 00:09:04,000 --> 00:09:06,400 And if you're seeing us through Etsy, 234 00:09:06,400 --> 00:09:07,720 you don't have to replace it. 235 00:09:07,720 --> 00:09:08,360 Just keep going. 236 00:09:08,640 --> 00:09:11,760 Maybe enhance a little bit what you're doing as Etsy changes. 237 00:09:11,760 --> 00:09:14,960 Some of the results kind of change totally your choice, 238 00:09:14,960 --> 00:09:18,360 but you can look at both of them as different channels 239 00:09:18,700 --> 00:09:20,000 for different purposes. 240 00:09:20,150 --> 00:09:23,160 Yeah. And also I feel like I've done a lot of 241 00:09:23,160 --> 00:09:27,680 work getting people to find my Etsy store and why would 242 00:09:27,680 --> 00:09:28,600 I give that up? 243 00:09:28,800 --> 00:09:31,080 Right. Totally agree with you. 244 00:09:31,110 --> 00:09:35,400 Okay, going back again a little bit to just starting your 245 00:09:35,640 --> 00:09:36,280 business. Yeah. 246 00:09:36,940 --> 00:09:40,240 How did you decide on all of those initial things? 247 00:09:40,310 --> 00:09:42,720 Like you already knew what your product was, 248 00:09:42,720 --> 00:09:44,920 but how did you decide on your name? 249 00:09:45,860 --> 00:09:48,240 You and I had a conversation when we met in person 250 00:09:48,240 --> 00:09:49,600 about your branding, 251 00:09:49,600 --> 00:09:51,320 which I really wanna get into. 252 00:09:51,750 --> 00:09:53,640 Step me through what you did first. 253 00:09:53,750 --> 00:09:55,440 Take me back in time. 254 00:09:55,950 --> 00:09:59,720 Well I knew I didn't want to limit myself in what 255 00:09:59,720 --> 00:10:01,080 my product line was gonna be. 256 00:10:01,090 --> 00:10:04,160 So I didn't wanna name that pigeonholed me. 257 00:10:05,220 --> 00:10:06,760 And then I was just sort of, 258 00:10:06,870 --> 00:10:09,040 I would come up with ideas and they were already taken. 259 00:10:10,090 --> 00:10:13,920 So one of my favorites was Pretty Girl Floyd. 260 00:10:13,920 --> 00:10:15,680 Like there was pretty Boy Floyd, 261 00:10:15,680 --> 00:10:16,600 who was that? 262 00:10:16,600 --> 00:10:18,480 Was he a gangster or a boxer? 263 00:10:19,200 --> 00:10:19,960 I can't remember. 264 00:10:20,060 --> 00:10:20,960 But anyway, 265 00:10:21,240 --> 00:10:22,320 somebody already had that. 266 00:10:22,790 --> 00:10:24,680 I think she's a photographer or something. 267 00:10:24,680 --> 00:10:25,520 But anyway, 268 00:10:25,690 --> 00:10:29,200 so I was just sort of throwing things around and I 269 00:10:29,200 --> 00:10:30,920 don't know how I hit on bark beetle, 270 00:10:30,940 --> 00:10:33,160 but then I saw the barking beetle and I thought, 271 00:10:33,160 --> 00:10:33,760 oh my God, 272 00:10:33,760 --> 00:10:34,280 that's it. 273 00:10:34,280 --> 00:10:36,680 That's There it is. 274 00:10:36,710 --> 00:10:40,440 Yeah. Well that's a good lesson on in and of itself 275 00:10:40,690 --> 00:10:43,840 is just because you have a name that you've been attracted 276 00:10:43,840 --> 00:10:44,880 to and you really want, 277 00:10:44,880 --> 00:10:46,040 if it's already taken, 278 00:10:46,690 --> 00:10:48,120 go find something else. 279 00:10:48,120 --> 00:10:50,080 You will fall in love with something else versus, 280 00:10:50,080 --> 00:10:55,640 you know how people will do underscores or pluses or change 281 00:10:55,640 --> 00:10:58,240 and make different spelling of things. 282 00:10:58,350 --> 00:11:01,480 Yeah. That always makes it harder for people to really find 283 00:11:01,480 --> 00:11:02,360 you. Right. 284 00:11:02,810 --> 00:11:03,960 So that was a good move. 285 00:11:04,070 --> 00:11:05,040 Yeah, thank you. 286 00:11:05,110 --> 00:11:08,920 Yeah, and I love how the graphics turned out for it. 287 00:11:09,270 --> 00:11:11,120 Yeah. So first off, 288 00:11:11,120 --> 00:11:11,920 staying with the name, 289 00:11:11,920 --> 00:11:13,440 you added niceties to the end. 290 00:11:13,660 --> 00:11:17,880 Yes. Because on Etsy there was already Bark Beetle. 291 00:11:18,150 --> 00:11:18,920 It's a man, 292 00:11:18,920 --> 00:11:21,520 he's in Ireland and he hasn't done anything for a few 293 00:11:21,520 --> 00:11:23,000 years, but I didn't wanna get into that. 294 00:11:23,000 --> 00:11:24,280 Well if he doesn't do anything, 295 00:11:24,570 --> 00:11:26,360 he needs to give you his name, 296 00:11:26,360 --> 00:11:27,480 he needs to release it, 297 00:11:27,580 --> 00:11:28,320 I'm just saying. 298 00:11:28,430 --> 00:11:31,160 Yeah, Well I do. 299 00:11:31,160 --> 00:11:33,040 I've gotten attached to niceties though. 300 00:11:33,270 --> 00:11:34,440 Well you could have both, 301 00:11:34,440 --> 00:11:35,880 but I like niceties too. 302 00:11:35,910 --> 00:11:37,040 I like that as well. 303 00:11:37,350 --> 00:11:39,640 Then let's talk about the graphic. 304 00:11:39,700 --> 00:11:42,200 How did you go about getting that done? 305 00:11:42,670 --> 00:11:45,640 Well, I have to give a huge shout out to my 306 00:11:45,640 --> 00:11:49,560 good friend Geely Wolf and Big Bad Industries is her. 307 00:11:49,950 --> 00:11:53,080 Yeah. And I've passed her contact information on a couple people 308 00:11:53,320 --> 00:11:55,160 already. Oh good, 309 00:11:55,160 --> 00:11:56,000 good. Yeah, 310 00:11:56,020 --> 00:12:00,320 she is super talented and just a really good person and 311 00:12:00,320 --> 00:12:01,400 kind and fun. 312 00:12:01,500 --> 00:12:04,080 And that's the kind of person I like to work with. 313 00:12:04,300 --> 00:12:05,320 But you know, 314 00:12:05,320 --> 00:12:06,000 I explained to her, 315 00:12:06,390 --> 00:12:08,520 I had this picture in my head at the barking beetles, 316 00:12:08,520 --> 00:12:11,080 so she started out sketching things and then we just found 317 00:12:11,400 --> 00:12:13,160 this clip art that worked. 318 00:12:13,580 --> 00:12:17,600 The beetle itself was just some clip art and then she 319 00:12:17,600 --> 00:12:21,520 did the wolf in the speech bubble and the font she 320 00:12:21,520 --> 00:12:24,840 found, which I just really love cuz I've never seen anything 321 00:12:24,840 --> 00:12:25,600 quite like it. 322 00:12:25,670 --> 00:12:26,960 I mean for the name itself. 323 00:12:27,450 --> 00:12:30,640 So you were inspired by some clip art but then you 324 00:12:30,640 --> 00:12:34,120 made it your own with all the additions and adjustments and 325 00:12:34,120 --> 00:12:34,520 all of that. 326 00:12:34,520 --> 00:12:35,920 Right. Okay. 327 00:12:36,010 --> 00:12:37,320 So have your name, 328 00:12:37,500 --> 00:12:38,600 you have your logo, 329 00:12:38,980 --> 00:12:41,040 you starting an Etsy site. 330 00:12:41,260 --> 00:12:43,920 How are you driving people to the site or what else 331 00:12:43,920 --> 00:12:46,440 were you doing in those early days to get business? 332 00:12:46,560 --> 00:12:47,840 Where we live in Colorado, 333 00:12:47,870 --> 00:12:49,960 I live in Golden and it's in Jefferson County. 334 00:12:50,140 --> 00:12:55,560 And Jefferson County had this a small business well seminar that 335 00:12:55,560 --> 00:12:58,560 you could take workshop and it's sadly, 336 00:12:58,560 --> 00:13:00,120 I think Covid just killed it. 337 00:13:00,610 --> 00:13:03,560 It lost its funding cuz it was taxpayer funded. 338 00:13:03,570 --> 00:13:05,760 So it was really a phenomenal program. 339 00:13:06,380 --> 00:13:09,800 And so that's where I learned a lot of valuable stuff. 340 00:13:09,980 --> 00:13:12,320 You can work with one of their people. 341 00:13:13,180 --> 00:13:15,760 And she kind of coached me on some of this stuff. 342 00:13:15,760 --> 00:13:20,040 But it's hard to drive traffic honestly to Etsy when you 343 00:13:20,040 --> 00:13:23,920 are a small fish in such a huge ocean of other 344 00:13:23,920 --> 00:13:24,760 Etsy stores. 345 00:13:24,930 --> 00:13:25,680 So it was, 346 00:13:25,860 --> 00:13:27,040 you have to be patient. 347 00:13:27,500 --> 00:13:29,160 And it took me a couple of years. 348 00:13:29,390 --> 00:13:32,520 I mean I got my first sale maybe a couple months 349 00:13:32,590 --> 00:13:36,400 into having the Etsy store open and I wish I had 350 00:13:36,400 --> 00:13:37,400 given her a, 351 00:13:37,400 --> 00:13:40,880 the woman who bought she the first purchaser, 352 00:13:40,880 --> 00:13:42,920 she actually wrote me my first review. 353 00:13:43,390 --> 00:13:44,200 Very good. 354 00:13:44,200 --> 00:13:45,640 Yay. Yeah. 355 00:13:45,640 --> 00:13:47,080 And I didn't understand, 356 00:13:48,000 --> 00:13:48,440 you know, 357 00:13:48,440 --> 00:13:49,280 how to like, 358 00:13:49,280 --> 00:13:51,720 oh I could have messaged her and said thank you. 359 00:13:51,720 --> 00:13:54,440 And I didn't learn that until maybe a year later and 360 00:13:54,440 --> 00:13:54,720 I thought, 361 00:13:54,720 --> 00:13:55,600 oh shoot, 362 00:13:55,600 --> 00:13:57,320 I should have done something special for her. 363 00:13:57,320 --> 00:14:00,600 Because once you get one review that really helps you. 364 00:14:00,660 --> 00:14:03,640 And then I'm trying to think like the percentage of people 365 00:14:03,640 --> 00:14:06,240 who give reviews is maybe a quarter of them. 366 00:14:06,750 --> 00:14:07,720 That's pretty good. 367 00:14:08,310 --> 00:14:10,240 Yeah. And maybe even more so. 368 00:14:10,500 --> 00:14:12,320 And actually the first thing I sold, 369 00:14:12,320 --> 00:14:14,960 cause I was trying to flesh out the advice is you 370 00:14:14,960 --> 00:14:17,640 should have a hundred items in your Etsy store so that 371 00:14:17,640 --> 00:14:19,080 you show up better in the searches. 372 00:14:19,080 --> 00:14:21,320 At least this was the advice three years ago. 373 00:14:21,610 --> 00:14:24,680 So I kind of fleshed it out with some craft supplies. 374 00:14:24,680 --> 00:14:27,440 So I had some fabrics that I'd been sitting on for 375 00:14:27,440 --> 00:14:29,520 20 years and trims and things like that. 376 00:14:29,520 --> 00:14:31,560 So one of the first things I sold was fabric. 377 00:14:31,860 --> 00:14:36,720 And this lovely woman wrote a nice review and so I 378 00:14:36,720 --> 00:14:37,640 kind of got the ball rolling. 379 00:14:37,640 --> 00:14:38,400 But it's, 380 00:14:38,750 --> 00:14:43,320 I've taken all the advice about having your tag words and 381 00:14:43,390 --> 00:14:47,000 I have all those filled out and just really trying to 382 00:14:47,000 --> 00:14:50,680 follow best practices for getting your stuff noticed. 383 00:14:50,680 --> 00:14:51,800 But like I said, 384 00:14:51,800 --> 00:14:53,720 it's a huge ocean of people. 385 00:14:53,850 --> 00:14:56,640 So it's taken me a few years to get people, 386 00:14:56,640 --> 00:14:59,360 well I did ask friends to favorite my shop, 387 00:14:59,360 --> 00:14:59,760 you know, 388 00:15:00,140 --> 00:15:03,960 and I did get some advice that I should have friends 389 00:15:04,560 --> 00:15:07,640 purchase things and to me that felt fraudulent. 390 00:15:07,750 --> 00:15:09,960 Like I couldn't bring myself to do that. 391 00:15:10,450 --> 00:15:13,320 So I just slogged it out for a while. 392 00:15:14,150 --> 00:15:16,200 Etsy's definitely changed over the years. 393 00:15:16,260 --> 00:15:18,840 I'm hearing from a lot of people who were very successful 394 00:15:18,840 --> 00:15:19,680 even three, 395 00:15:19,680 --> 00:15:23,520 five years ago on Etsy now having to do much more 396 00:15:23,610 --> 00:15:25,600 to get an order each and every time. 397 00:15:25,910 --> 00:15:28,440 Yeah, I think maybe part of it's the algorithm. 398 00:15:28,510 --> 00:15:31,280 I don't claim to be a netsy specialist. 399 00:15:31,280 --> 00:15:34,640 Yeah. But I have had a number of Etsy experts on 400 00:15:34,640 --> 00:15:34,960 the show. 401 00:15:34,960 --> 00:15:36,360 Yeah. So I've heard from them. 402 00:15:36,360 --> 00:15:39,000 But I know that what you're doing in terms of adding 403 00:15:39,000 --> 00:15:40,160 words in your description, 404 00:15:40,260 --> 00:15:43,200 the title of your products and all of that seems to 405 00:15:43,200 --> 00:15:46,720 be where you'll attract the most people on Etsy these days. 406 00:15:46,820 --> 00:15:49,920 And that's why we're saying like the difference between Etsy and 407 00:15:49,920 --> 00:15:53,800 your Shopify account is when you have a Shopify account that 408 00:15:53,800 --> 00:15:57,840 is your own website and you have to take responsibility for 409 00:15:57,840 --> 00:15:58,840 driving people there. 410 00:15:58,840 --> 00:16:00,080 Right. Yeah. 411 00:16:00,460 --> 00:16:02,000 The cost structures are different, 412 00:16:02,000 --> 00:16:02,360 et cetera. 413 00:16:02,630 --> 00:16:06,840 Etsy's more until someone knows you and wants to come back 414 00:16:06,840 --> 00:16:09,720 and find your shop is way more product driven. 415 00:16:09,990 --> 00:16:11,920 Search. Yeah. 416 00:16:11,940 --> 00:16:15,440 And also I'm leaving out a key bit of information that 417 00:16:15,440 --> 00:16:16,320 I just remembered. 418 00:16:16,320 --> 00:16:16,680 I do, 419 00:16:16,680 --> 00:16:17,400 I advertise. 420 00:16:17,890 --> 00:16:22,640 So I do spend money on Etsy advertising and also Pinterest 421 00:16:22,640 --> 00:16:25,920 seems to work really well for me cuz I advertise on 422 00:16:25,920 --> 00:16:27,760 there. Wonderful. 423 00:16:28,110 --> 00:16:33,360 Yeah. And your pins are driving people to the Etsy shop? 424 00:16:33,660 --> 00:16:34,960 Yes. Perfect. 425 00:16:35,030 --> 00:16:39,600 Yeah, we've also started really talking much more about Pinterest lately, 426 00:16:39,930 --> 00:16:41,720 so I'm glad to hear that, 427 00:16:41,720 --> 00:16:43,160 that your Pinterest ads are working. 428 00:16:43,510 --> 00:16:44,880 Yeah. And I've spent, 429 00:16:45,150 --> 00:16:48,160 I happen to love Pinterest and I think that's important if 430 00:16:48,160 --> 00:16:51,400 you're going to focus on a certain social media because you 431 00:16:51,400 --> 00:16:52,800 can have to spend time on it. 432 00:16:52,850 --> 00:16:53,960 So you better like it. 433 00:16:54,150 --> 00:16:57,280 I have an Instagram account and I had a young guy 434 00:16:57,410 --> 00:17:00,640 working on it for me and he has since moved away 435 00:17:00,640 --> 00:17:04,440 to New York and has a really good job out there. 436 00:17:04,490 --> 00:17:08,840 And so my Instagram is pretty much dormant now because I 437 00:17:08,840 --> 00:17:10,840 don't enjoy it and, 438 00:17:10,840 --> 00:17:12,160 but Pinterest it's, 439 00:17:12,160 --> 00:17:14,440 I guess it's more passive and it's, 440 00:17:14,440 --> 00:17:14,880 I, you know, 441 00:17:14,880 --> 00:17:18,560 I like looking at all the God there's a million things 442 00:17:18,560 --> 00:17:20,360 on there and that's where I get a lot of inspiration 443 00:17:20,600 --> 00:17:21,720 actually for what I do. 444 00:17:22,670 --> 00:17:23,970 But I think, 445 00:17:23,990 --> 00:17:26,810 and it's been hard to try to figure out the best 446 00:17:26,810 --> 00:17:29,450 route on Pinterest algorithm wise. 447 00:17:29,790 --> 00:17:32,690 For a while there I just spent way too much time 448 00:17:32,690 --> 00:17:34,730 on there and I couldn't keep it up. 449 00:17:35,100 --> 00:17:37,890 So you need to listen to some of my podcast on 450 00:17:37,890 --> 00:17:39,210 Pinterest. Ok. 451 00:17:40,730 --> 00:17:42,730 Cause I mean it's a great platform. 452 00:17:42,730 --> 00:17:44,210 The one thing overall, 453 00:17:44,360 --> 00:17:47,770 I'll tell you right now is that your time spent on 454 00:17:47,770 --> 00:17:52,440 Pinterest is an investment also because those pins will keep coming 455 00:17:52,450 --> 00:17:54,120 up. Where with Instagram, 456 00:17:54,120 --> 00:17:56,840 when you put the images and you make a post or 457 00:17:56,840 --> 00:17:57,600 I don't even care, 458 00:17:57,600 --> 00:17:59,080 real whatever you wanna say, 459 00:17:59,080 --> 00:18:02,200 those get lost in the feed over time. 460 00:18:02,200 --> 00:18:05,400 But with interest you're making much more of an investment. 461 00:18:05,400 --> 00:18:07,880 There's a whole bunch to talk about in Pinterest. 462 00:18:08,110 --> 00:18:10,880 I will share with you some of the best episodes to 463 00:18:10,880 --> 00:18:11,160 look at. 464 00:18:11,160 --> 00:18:13,160 I think it's gonna put your mind at ease and and 465 00:18:13,160 --> 00:18:15,160 excite you about that platform again. 466 00:18:15,160 --> 00:18:18,600 Great. And for everyone who's listening very recently, 467 00:18:18,910 --> 00:18:20,800 I did something for all of you, 468 00:18:20,880 --> 00:18:24,640 which is categorized the podcast topics. 469 00:18:24,950 --> 00:18:25,640 That's right. 470 00:18:25,640 --> 00:18:29,160 So if you are looking at any of the social media 471 00:18:29,160 --> 00:18:33,040 sites, if you want to dive into a certain type of 472 00:18:33,360 --> 00:18:34,200 industry as a maker, 473 00:18:34,270 --> 00:18:37,360 like you wanna look at all things that are knitting, 474 00:18:37,360 --> 00:18:37,840 for example, 475 00:18:37,840 --> 00:18:38,640 things like that, 476 00:18:38,700 --> 00:18:41,760 all the podcasts have been categorized and you can go and 477 00:18:41,760 --> 00:18:44,120 see that@giftbizunwrapped.com 478 00:18:44,400 --> 00:18:45,880 slash topics. 479 00:18:45,880 --> 00:18:49,160 Then you can kind of prioritize what shows you wanna listen 480 00:18:49,160 --> 00:18:51,480 to based on what you're working on on your business at 481 00:18:51,480 --> 00:18:51,840 the time. 482 00:18:51,840 --> 00:18:53,760 Heidi, I didn't mean to bring that up, 483 00:18:53,780 --> 00:18:56,840 but there's some great stuff on Pinterest, 484 00:18:56,890 --> 00:19:00,310 so I wanted to just share that too right here. 485 00:19:00,850 --> 00:19:01,990 I'm glad you did. 486 00:19:01,990 --> 00:19:06,710 Yeah. So now you are also approaching wholesale at this point? 487 00:19:06,930 --> 00:19:07,790 Yes. Right. 488 00:19:07,790 --> 00:19:11,070 What types of changes did you need to make or things 489 00:19:11,070 --> 00:19:14,830 did you need add to add on to prepare yourself for 490 00:19:14,830 --> 00:19:16,710 starting to talk to boutiques? 491 00:19:17,180 --> 00:19:22,110 Well, I decided to put together kits like DIY kits. 492 00:19:22,400 --> 00:19:23,990 Oh, was that because of wholesale? 493 00:19:23,990 --> 00:19:26,510 Yeah. You just decided that would be an appropriate product for 494 00:19:26,510 --> 00:19:27,190 wholesale. Okay. 495 00:19:27,190 --> 00:19:31,470 Yeah, I took a huge leap signing up for h and 496 00:19:31,470 --> 00:19:33,830 h America's show because I had nothing, 497 00:19:34,050 --> 00:19:34,550 you know, 498 00:19:34,550 --> 00:19:37,030 I had ready made stuff and that was kind of a 499 00:19:37,030 --> 00:19:38,550 raw material show, 500 00:19:38,730 --> 00:19:39,590 but I figured, 501 00:19:39,590 --> 00:19:41,670 well I think it's a raw material. 502 00:19:41,880 --> 00:19:44,150 So that forced me to, 503 00:19:44,250 --> 00:19:47,030 cuz I've been thinking about it for a while and this 504 00:19:47,030 --> 00:19:47,550 is what I needed. 505 00:19:47,550 --> 00:19:48,910 That's the boost I needed. 506 00:19:49,000 --> 00:19:50,550 Or the panic I should say. 507 00:19:50,750 --> 00:19:52,630 I needed to get me motivated. 508 00:19:52,690 --> 00:19:53,590 But you were there. 509 00:19:53,590 --> 00:19:54,910 That's where I saw you. 510 00:19:54,960 --> 00:19:56,030 So Yeah, 511 00:19:56,040 --> 00:19:59,270 so I did it and that was a huge financial investment 512 00:19:59,280 --> 00:20:03,470 because of all the printing costs for the packaging and then 513 00:20:03,470 --> 00:20:05,430 the print materials just for marketing. 514 00:20:05,730 --> 00:20:07,750 But those will last me a while. 515 00:20:08,160 --> 00:20:09,870 So I feel like okay, 516 00:20:10,460 --> 00:20:11,750 it's that old adage, 517 00:20:11,810 --> 00:20:14,910 you have to spend money to make money and yeah, 518 00:20:14,910 --> 00:20:15,950 so that's what I did. 519 00:20:17,200 --> 00:20:19,630 So how was the receptivity at the show? 520 00:20:19,960 --> 00:20:20,550 Oh my gosh, 521 00:20:20,620 --> 00:20:24,350 I, people loved the packaging and they loved the product, 522 00:20:24,350 --> 00:20:25,430 which is great. 523 00:20:25,650 --> 00:20:26,910 And I was not, 524 00:20:27,030 --> 00:20:28,270 since I'm a newbie, 525 00:20:28,270 --> 00:20:31,550 this is the first show period I've ever done on any 526 00:20:31,550 --> 00:20:33,190 level. So I knew, 527 00:20:33,740 --> 00:20:35,030 I kind of thought of it as, 528 00:20:35,030 --> 00:20:38,230 okay, I'm going to school because I'm not gonna be completely 529 00:20:38,510 --> 00:20:40,110 prepared because I've never done this before. 530 00:20:40,640 --> 00:20:43,590 So I was okay with that and I figured, 531 00:20:43,590 --> 00:20:43,910 you know, 532 00:20:43,910 --> 00:20:44,910 I may not make any sales, 533 00:20:44,910 --> 00:20:45,790 but that's okay. 534 00:20:45,790 --> 00:20:47,760 And I didn't make any sales there cause I was not 535 00:20:48,000 --> 00:20:49,280 prepared to take orders. 536 00:20:49,510 --> 00:20:50,680 I didn't know how to do that. 537 00:20:51,170 --> 00:20:52,080 Oh, interesting. 538 00:20:52,080 --> 00:20:55,880 Okay. So that's part of why I'm gonna do Shopify or 539 00:20:55,880 --> 00:20:57,000 I'm starting to do Shopify. 540 00:20:57,000 --> 00:20:57,520 So that, 541 00:20:57,520 --> 00:20:58,760 from what I understand, 542 00:20:58,790 --> 00:21:01,600 I talked to Melissa from M Creative, 543 00:21:02,020 --> 00:21:03,080 she is that right? 544 00:21:03,360 --> 00:21:03,840 Creative J. 545 00:21:03,840 --> 00:21:07,800 She was also in the Indian Entangled Pavilion and I was 546 00:21:07,800 --> 00:21:11,400 talking to her about how do you take orders here? 547 00:21:11,700 --> 00:21:14,720 And I think she was saying something about she does kind 548 00:21:14,720 --> 00:21:20,000 of a draft invoice and can just kind of digitally send 549 00:21:20,000 --> 00:21:20,920 it to the buyer. 550 00:21:21,700 --> 00:21:22,800 And then that's, 551 00:21:23,430 --> 00:21:23,920 I don't know, 552 00:21:23,950 --> 00:21:24,680 like I said, 553 00:21:24,680 --> 00:21:26,840 I'm not completely into Shopify yet, 554 00:21:26,840 --> 00:21:28,640 so I don't understand all the ins and outs. 555 00:21:28,830 --> 00:21:32,200 Well the great thing that you did was jump in and 556 00:21:32,200 --> 00:21:32,560 do it. 557 00:21:32,560 --> 00:21:38,000 Yeah. And the thing that attracted me again to you was 558 00:21:38,000 --> 00:21:41,040 your booth and the images and the display. 559 00:21:41,040 --> 00:21:42,560 And That's so good to know. 560 00:21:43,030 --> 00:21:44,200 Like, like honestly, 561 00:21:44,390 --> 00:21:46,640 I'll say I might get challenged on this, 562 00:21:46,840 --> 00:21:48,080 but I'm gonna say it anyway. 563 00:21:48,590 --> 00:21:54,160 Your product can be stellar I guess I'll say. 564 00:21:54,900 --> 00:21:58,680 But if the packaging and the way you're presenting it isn't 565 00:21:58,680 --> 00:22:02,760 also in line and looking good and buttoned up and professional 566 00:22:02,760 --> 00:22:03,600 and attractive, 567 00:22:03,730 --> 00:22:06,600 doesn't matter how great your product is because it's not even 568 00:22:06,800 --> 00:22:08,000 gonna get a chance. 569 00:22:08,670 --> 00:22:10,480 I think I'm with you there for sure. 570 00:22:10,510 --> 00:22:12,400 Just knowing how I am. 571 00:22:13,110 --> 00:22:16,120 I really am a sucker for good packaging. 572 00:22:16,950 --> 00:22:19,240 Well and especially if you end up being on a shelf 573 00:22:19,290 --> 00:22:21,480 in a local shop with other people. 574 00:22:21,710 --> 00:22:25,200 Yeah. If yours doesn't look good or it looks cheap or 575 00:22:25,440 --> 00:22:26,160 thrown together, 576 00:22:26,350 --> 00:22:29,520 what does that say about the product that's inside? 577 00:22:30,010 --> 00:22:30,800 It shouldn't, 578 00:22:30,800 --> 00:22:31,520 but it Does. 579 00:22:31,670 --> 00:22:33,680 I think that is how a lot of people are wired. 580 00:22:33,900 --> 00:22:36,600 You buy lots of different things by how it's packaged or 581 00:22:36,600 --> 00:22:37,840 what the labeling looks like. 582 00:22:38,090 --> 00:22:38,880 We just do. 583 00:22:39,660 --> 00:22:42,280 And everything that I saw from you looked very good. 584 00:22:42,280 --> 00:22:44,360 And that's because you had just done it for the show. 585 00:22:44,540 --> 00:22:46,120 Yes. You're set up, 586 00:22:46,120 --> 00:22:47,240 you're ready to go. 587 00:22:47,560 --> 00:22:48,760 Right. Yeah. 588 00:22:49,100 --> 00:22:52,120 And so are you thinking for your Shopify site that you'll 589 00:22:52,120 --> 00:22:54,680 do direct to consumer and wholesale? 590 00:22:54,790 --> 00:22:55,920 Yeah, that's the goal. 591 00:22:55,920 --> 00:22:57,560 So You'll have two different links there, 592 00:22:57,560 --> 00:22:58,480 one for each, 593 00:22:58,780 --> 00:23:01,800 and then people who want to purchase wholesale could then do 594 00:23:01,800 --> 00:23:03,360 it right through that site? 595 00:23:03,500 --> 00:23:05,800 Yes. Are you gonna do H and h again? 596 00:23:06,070 --> 00:23:07,040 I might see you there. 597 00:23:07,430 --> 00:23:08,440 Yeah, I am. 598 00:23:08,640 --> 00:23:09,680 I signed up already. 599 00:23:09,680 --> 00:23:10,800 Yep. Okay, 600 00:23:10,800 --> 00:23:13,280 good. I think I'm gonna exhibit there as well next year. 601 00:23:13,280 --> 00:23:13,680 Oh good. 602 00:23:13,680 --> 00:23:15,080 Yeah. But you know, 603 00:23:15,080 --> 00:23:18,160 you could also go as far as just having, 604 00:23:18,740 --> 00:23:19,240 you know, 605 00:23:19,240 --> 00:23:22,600 your order sheet handwritten if you had to. 606 00:23:22,710 --> 00:23:25,520 I've been at some shows where like the internet's not working 607 00:23:25,520 --> 00:23:28,120 well and so if you're wanting to take orders right on 608 00:23:28,120 --> 00:23:28,800 the floor, 609 00:23:29,140 --> 00:23:32,240 you can't swipe cards or anything like that and you don't 610 00:23:32,240 --> 00:23:32,680 wanna say, 611 00:23:32,680 --> 00:23:33,080 Oh gosh, 612 00:23:33,080 --> 00:23:34,040 we can't do it today. 613 00:23:34,410 --> 00:23:36,720 Go over to my Shopify site and get it done. 614 00:23:36,720 --> 00:23:38,560 Cause you're gonna lose a bunch of those people. 615 00:23:39,050 --> 00:23:41,320 So it's always good to have the paper back up as 616 00:23:41,320 --> 00:23:42,320 well, just in Case. 617 00:23:42,470 --> 00:23:46,560 Yeah. Are you in any wholesale placements right now? 618 00:23:46,790 --> 00:23:48,640 Well, I just got my first one. 619 00:23:49,540 --> 00:23:51,400 Congratulations. Yeah. 620 00:23:51,400 --> 00:23:53,280 And they found me at the show, 621 00:23:53,900 --> 00:23:57,760 but they're here in Denver and it's nice to have like 622 00:23:57,760 --> 00:24:00,200 a personal relationship and then I can just drive my stuff 623 00:24:00,200 --> 00:24:00,640 over there. 624 00:24:00,640 --> 00:24:01,640 It saves them shipping. 625 00:24:02,090 --> 00:24:03,640 So I got my first one there. 626 00:24:03,750 --> 00:24:08,840 I have sent out promotional stuff with sample kits and things 627 00:24:08,840 --> 00:24:11,640 like that to other stores and I need to do more 628 00:24:11,640 --> 00:24:11,960 of that. 629 00:24:11,960 --> 00:24:15,560 I only did five because I've hit my busy season right 630 00:24:15,560 --> 00:24:18,800 now. I had intended to get those out sooner and I 631 00:24:18,800 --> 00:24:21,120 just hit some stumbling blocks cuz I wanted to have the 632 00:24:21,120 --> 00:24:23,080 Shopify going before I, 633 00:24:23,080 --> 00:24:24,040 and now it's, 634 00:24:24,350 --> 00:24:25,560 I shouldn't have waited for that. 635 00:24:25,560 --> 00:24:27,880 I should have just jumped in and sent stuff. 636 00:24:28,350 --> 00:24:29,040 It's okay. 637 00:24:29,040 --> 00:24:29,520 You live, 638 00:24:29,520 --> 00:24:31,080 you live and learn and you can do it. 639 00:24:31,080 --> 00:24:31,400 I mean, 640 00:24:31,400 --> 00:24:32,960 the holiday is approaching, 641 00:24:33,020 --> 00:24:34,840 but one of the things with the holidays, 642 00:24:34,840 --> 00:24:39,400 particularly this year is some local boutiques won't get the things 643 00:24:39,400 --> 00:24:40,480 that they ordered for Christmas. 644 00:24:40,500 --> 00:24:41,000 You know, 645 00:24:41,000 --> 00:24:41,880 the whole supply. 646 00:24:41,880 --> 00:24:45,440 And especially if things are coming from overseas or some vendors 647 00:24:45,440 --> 00:24:46,440 don't have anything. 648 00:24:46,510 --> 00:24:49,920 Yeah. So it's not a bad idea to still approach some 649 00:24:49,920 --> 00:24:51,080 of the local boutiques. 650 00:24:51,080 --> 00:24:53,480 Even if they can't use it for this holiday season, 651 00:24:53,530 --> 00:24:56,520 they're gonna know about you and then you can follow up 652 00:24:56,520 --> 00:24:57,040 for the future. 653 00:24:57,060 --> 00:24:58,000 But they might, 654 00:24:58,020 --> 00:24:59,880 and that could be something that you could even say to 655 00:24:59,880 --> 00:25:02,160 them is in case some of the things that you had 656 00:25:02,160 --> 00:25:05,120 planned to sell in the holidays don't come through because of 657 00:25:05,120 --> 00:25:05,880 the supply chain. 658 00:25:06,480 --> 00:25:07,280 Remember that I'm here, 659 00:25:07,960 --> 00:25:09,160 whatever comes naturally to you. 660 00:25:09,160 --> 00:25:13,400 Yeah. But that is something that I'm already seeing people have 661 00:25:13,400 --> 00:25:16,680 success with because some products are hard to come by. 662 00:25:16,910 --> 00:25:18,000 That's good to know. 663 00:25:18,720 --> 00:25:19,480 There you go. 664 00:25:19,840 --> 00:25:23,440 Yeah. So this was your very first booth at the show? 665 00:25:23,800 --> 00:25:24,440 Yeah. Okay. 666 00:25:24,440 --> 00:25:25,000 And yes, 667 00:25:25,000 --> 00:25:26,560 it was a wholesale show, 668 00:25:26,560 --> 00:25:29,080 but I think we can use some of the things that 669 00:25:29,080 --> 00:25:30,320 you did for either, 670 00:25:30,320 --> 00:25:33,440 whether it's a direct to consumer show or a wholesale show. 671 00:25:34,000 --> 00:25:37,480 How did you go about deciding what you were gonna put 672 00:25:37,480 --> 00:25:38,000 in your booth? 673 00:25:41,310 --> 00:25:44,160 I wanted to pause this discussion for a second to let 674 00:25:44,160 --> 00:25:48,200 you know that I recognize you may be feeling overwhelmed right 675 00:25:48,200 --> 00:25:49,600 now. I mean, 676 00:25:49,870 --> 00:25:53,160 I bring on great guests who are specialists in their fields 677 00:25:53,780 --> 00:25:58,320 and we get into fabulous conversations that you know can help 678 00:25:58,320 --> 00:25:59,240 grow your business. 679 00:26:00,010 --> 00:26:01,440 So after the show, 680 00:26:01,440 --> 00:26:04,120 you have the full intention of grabbing a download, 681 00:26:04,390 --> 00:26:08,760 making an adjustment on your website or any number of other 682 00:26:08,760 --> 00:26:11,400 ideas that arise as a result of this podcast. 683 00:26:12,300 --> 00:26:13,200 But what happens, 684 00:26:13,940 --> 00:26:17,280 you get back to your other activities and the momentum you 685 00:26:17,280 --> 00:26:18,800 once had gets lost. 686 00:26:19,230 --> 00:26:21,800 What you've planned to do is forgotten, 687 00:26:22,770 --> 00:26:25,580 then you feel bad because your business is going on as 688 00:26:25,580 --> 00:26:30,980 usual without implementing anything that you know would help grow your 689 00:26:31,180 --> 00:26:35,540 business. We're just too busy doing all the things like a 690 00:26:35,540 --> 00:26:40,140 robot moving from one thing to another without thinking because we 691 00:26:40,140 --> 00:26:40,540 have to. 692 00:26:41,510 --> 00:26:42,160 I get it, 693 00:26:42,230 --> 00:26:43,080 I've been there. 694 00:26:43,660 --> 00:26:44,600 But guess what? 695 00:26:44,920 --> 00:26:46,560 There is another way. 696 00:26:47,250 --> 00:26:51,130 Since I recognized this exact behavior in my own business, 697 00:26:51,560 --> 00:26:53,490 I set out to do something about it. 698 00:26:53,990 --> 00:26:55,890 And now what works for me, 699 00:26:55,950 --> 00:26:57,530 I'm sharing with you. 700 00:26:58,360 --> 00:27:03,170 I formalized the process and it's called the inspired daily planner. 701 00:27:03,520 --> 00:27:05,650 Made specifically for gifters, 702 00:27:05,720 --> 00:27:07,450 bakers, crafters and makers. 703 00:27:08,230 --> 00:27:10,210 But it's not your ordinary planner. 704 00:27:10,930 --> 00:27:11,770 First off, 705 00:27:11,860 --> 00:27:15,290 it comes with a video explaining my productivity strategy. 706 00:27:15,960 --> 00:27:17,690 Plus it's not dated. 707 00:27:17,690 --> 00:27:21,170 So you can start using your planner the second it arrives 708 00:27:21,170 --> 00:27:22,250 at your doorstep. 709 00:27:22,790 --> 00:27:26,530 And that's not all included for each day is a motivational 710 00:27:26,530 --> 00:27:30,730 message or business building tip and plenty of space to capture 711 00:27:30,750 --> 00:27:32,850 and book in time for to-dos, 712 00:27:33,450 --> 00:27:37,730 schedule appointments and all those other ideas that are now getting 713 00:27:37,730 --> 00:27:41,290 lost. Think of it as a book and a planner all 714 00:27:41,290 --> 00:27:41,730 in one, 715 00:27:41,950 --> 00:27:46,410 yet compact enough to carry with you and resource as necessary. 716 00:27:47,310 --> 00:27:51,600 It's the perfect solution to truly act and move your business 717 00:27:51,600 --> 00:27:56,840 forward. Go to gift biz unwrapped.com/inspired 718 00:27:57,090 --> 00:28:00,880 to get your hard copy planner along with my power of 719 00:28:00,880 --> 00:28:04,720 purpose video that will set you on the path for true 720 00:28:05,320 --> 00:28:06,120 business growth. 721 00:28:06,780 --> 00:28:08,430 This makes a great gift too. 722 00:28:08,720 --> 00:28:10,390 So if you have a biz bestie, 723 00:28:10,500 --> 00:28:12,390 pick up a planner for them too. 724 00:28:12,700 --> 00:28:18,150 That link again is gift biz unwrap.com/inspired. 725 00:28:18,740 --> 00:28:20,670 Okay, let's get back to the show. 726 00:28:21,860 --> 00:28:25,600 I'm lucky because the kits are all the same size, 727 00:28:26,170 --> 00:28:29,880 so I knew I just needed stuff to hang them on 728 00:28:30,160 --> 00:28:31,440 and be able to lay them out. 729 00:28:31,670 --> 00:28:32,720 I think next year I, 730 00:28:32,880 --> 00:28:35,400 maybe it was a little busy this year, 731 00:28:35,650 --> 00:28:39,600 so maybe I'll try to streamline where the product selection makes 732 00:28:39,600 --> 00:28:40,920 more sense so people can see, 733 00:28:40,930 --> 00:28:42,880 oh, this is what you have and these are the colors 734 00:28:42,880 --> 00:28:43,440 you have in it. 735 00:28:43,780 --> 00:28:46,280 I'm not sure it was all that clear this time around. 736 00:28:46,280 --> 00:28:49,160 We have a local antique mall not too far from us 737 00:28:49,160 --> 00:28:51,840 and I went there and just, 738 00:28:52,430 --> 00:28:52,960 I don't know, 739 00:28:52,960 --> 00:28:55,520 tried to get ideas and things that were, 740 00:28:55,520 --> 00:28:56,920 I, since I drove to Chicago, 741 00:28:57,310 --> 00:29:00,280 I knew I could fit bigger things instead of trying to 742 00:29:00,280 --> 00:29:02,600 ship stuff or just carry everything on a plane. 743 00:29:03,300 --> 00:29:04,800 But I knew it needed to fold. 744 00:29:05,190 --> 00:29:06,760 That was my jumping off point. 745 00:29:06,820 --> 00:29:11,000 And it's kind of fun to go in and you've got 746 00:29:11,000 --> 00:29:13,440 these parameters that you need to fit into, 747 00:29:13,440 --> 00:29:16,960 not just the booth size but also the logistics of getting 748 00:29:16,960 --> 00:29:17,520 it there. 749 00:29:17,620 --> 00:29:23,880 And then also what colors will be fun but not detract 750 00:29:23,880 --> 00:29:24,720 from your product. 751 00:29:25,870 --> 00:29:28,960 I find if I have kind of borders around something I 752 00:29:28,960 --> 00:29:30,360 can, it helps me be creative. 753 00:29:30,710 --> 00:29:33,360 Yeah. So I feel like I was lucky in my fines 754 00:29:33,360 --> 00:29:35,080 and I didn't have to spend a whole lot of money 755 00:29:35,080 --> 00:29:38,240 that the thing that I spent money on was folding screens 756 00:29:38,980 --> 00:29:41,880 and the ones that I got were from Target and they 757 00:29:41,880 --> 00:29:42,920 weren't that expensive. 758 00:29:43,340 --> 00:29:44,760 You saw me while you were talking, 759 00:29:44,760 --> 00:29:45,960 I was looking on my phone. 760 00:29:46,030 --> 00:29:46,920 Yeah, Yeah. 761 00:29:47,400 --> 00:29:49,520 I was pulling up the show. 762 00:29:49,650 --> 00:29:50,160 Oh yeah. 763 00:29:50,370 --> 00:29:52,840 So that I could remind myself of what you did. 764 00:29:52,840 --> 00:29:57,120 Yeah. The thing that I really liked about your booth that 765 00:29:57,120 --> 00:29:58,320 I think attracted me in, 766 00:29:58,690 --> 00:30:01,360 in addition to the uniformity that you had, 767 00:30:01,360 --> 00:30:03,560 cuz you're talking about how your products were all the same 768 00:30:03,560 --> 00:30:06,760 size, so it made it a little bit easier is your 769 00:30:06,760 --> 00:30:09,600 ornaments have a lot of color to them. 770 00:30:09,660 --> 00:30:11,080 Not overwhelming color, 771 00:30:11,080 --> 00:30:13,360 but solid color and design. 772 00:30:13,580 --> 00:30:16,880 And you didn't compete with the background stuff. 773 00:30:16,880 --> 00:30:19,320 Like the screens that you have were all neutral. 774 00:30:20,200 --> 00:30:24,320 Right. And so you allowed your product really to pop. 775 00:30:24,790 --> 00:30:26,040 Yeah. Oh good. 776 00:30:26,040 --> 00:30:28,080 So I was successful because that was my goal. 777 00:30:28,470 --> 00:30:29,160 Yeah, no, 778 00:30:29,160 --> 00:30:29,960 it looks great. 779 00:30:29,960 --> 00:30:32,560 And that was because you got inspiration when you were going 780 00:30:32,560 --> 00:30:35,320 out and looking at some of the other shows or other 781 00:30:35,320 --> 00:30:37,640 shops and just seeing how they were displaying things? 782 00:30:38,330 --> 00:30:39,200 No, I, 783 00:30:39,690 --> 00:30:41,440 Is this your own genius Heidi? 784 00:30:44,510 --> 00:30:46,120 I don't know if I'd go that far, 785 00:30:47,060 --> 00:30:48,240 but it was, 786 00:30:48,470 --> 00:30:51,400 I think I had already found the screens first. 787 00:30:52,050 --> 00:30:54,680 So I knew the wood color would have to all be 788 00:30:54,680 --> 00:30:55,080 the same, 789 00:30:55,080 --> 00:30:56,840 otherwise it was just gonna look busy. 790 00:30:57,170 --> 00:30:59,840 So then I found those crates, 791 00:30:59,840 --> 00:31:00,520 they're like, 792 00:31:00,660 --> 00:31:02,320 one of 'em is like a Pepsi crate. 793 00:31:02,320 --> 00:31:03,720 One of 'em my husband had, 794 00:31:03,790 --> 00:31:05,040 it's like a fruit crate. 795 00:31:05,340 --> 00:31:06,720 I'm looking at 'em right now. 796 00:31:06,860 --> 00:31:10,040 Yes. So those are all the same wood tone. 797 00:31:10,300 --> 00:31:14,840 And then I found that kind of pink metal folding tray. 798 00:31:15,850 --> 00:31:17,000 So I thought, 799 00:31:17,000 --> 00:31:19,080 okay, that's gonna be my one color. 800 00:31:20,030 --> 00:31:22,280 I didn't want too many colors cuz then that was gonna 801 00:31:22,280 --> 00:31:23,280 again be busy. 802 00:31:23,900 --> 00:31:26,280 And then that magazine rack, 803 00:31:26,280 --> 00:31:29,440 that's the white thing with all the, 804 00:31:29,590 --> 00:31:32,440 Like if you wanted to put brochures or things like that. 805 00:31:32,630 --> 00:31:33,640 I know you know this, 806 00:31:33,640 --> 00:31:37,680 but I'm gonna tell everybody else the texture of the metal 807 00:31:38,290 --> 00:31:43,320 of that rack is almost the same imprint design as in 808 00:31:43,320 --> 00:31:43,680 the tray. 809 00:31:44,150 --> 00:31:44,640 I know. 810 00:31:44,810 --> 00:31:48,040 So It almost looks like it came together intentionally. 811 00:31:48,430 --> 00:31:50,240 Yeah. I couldn't believe that. 812 00:31:50,270 --> 00:31:51,520 I couldn't believe my luck. 813 00:31:52,050 --> 00:31:54,080 So that was a happy accident for sure. 814 00:31:54,820 --> 00:31:56,480 And where were you finding all these items? 815 00:31:56,890 --> 00:31:57,840 An antique mall. 816 00:31:58,190 --> 00:32:00,720 Okay. So there were different vendor booths. 817 00:32:00,910 --> 00:32:03,800 Yeah. So those were two different vendors that had those. 818 00:32:04,090 --> 00:32:04,920 It looks great. 819 00:32:04,920 --> 00:32:05,760 And what about, 820 00:32:05,760 --> 00:32:07,600 let's talk about the bird house. 821 00:32:08,250 --> 00:32:09,160 Oh, the bird cage. 822 00:32:09,160 --> 00:32:10,280 I forgot about that. 823 00:32:10,500 --> 00:32:11,600 Yes. Yeah, 824 00:32:11,600 --> 00:32:12,440 so there's that red, 825 00:32:12,440 --> 00:32:13,760 that pink red again. 826 00:32:14,670 --> 00:32:15,440 I just thought, 827 00:32:15,450 --> 00:32:16,120 oh my god, 828 00:32:16,120 --> 00:32:16,760 I love that. 829 00:32:16,760 --> 00:32:19,480 And I thought it would be fun to hang some of 830 00:32:19,480 --> 00:32:21,520 the samples in there of the finished product. 831 00:32:21,990 --> 00:32:23,400 Yeah. Very creative. 832 00:32:23,510 --> 00:32:24,280 Very pretty. 833 00:32:24,300 --> 00:32:25,160 And honestly, 834 00:32:25,190 --> 00:32:28,080 I mean you don't have a ton of product in the 835 00:32:28,080 --> 00:32:31,360 booth, but you don't need to cuz you're selling wholesale, 836 00:32:31,380 --> 00:32:31,840 you know, 837 00:32:31,840 --> 00:32:34,200 it's different stories you're selling to the consumer cuz they're gonna 838 00:32:34,200 --> 00:32:35,640 wanna buy it right then and there. 839 00:32:35,640 --> 00:32:38,320 Yeah. So you have to have it available. 840 00:32:38,320 --> 00:32:40,160 You don't have to to have it all displayed, 841 00:32:40,300 --> 00:32:45,120 but you laid out the booth very nicely where it doesn't 842 00:32:45,120 --> 00:32:46,000 look sparse. 843 00:32:46,260 --> 00:32:48,680 But if you were to really count up all the products, 844 00:32:48,680 --> 00:32:49,680 there's enough. 845 00:32:49,680 --> 00:32:50,840 But there's not too much. 846 00:32:50,900 --> 00:32:52,360 But there's also not too little. 847 00:32:52,360 --> 00:32:53,680 So the balance was beautiful. 848 00:32:53,970 --> 00:32:54,560 Oh good. 849 00:32:54,660 --> 00:32:55,360 And again, 850 00:32:55,360 --> 00:32:57,960 that's what made me come up and wanna talk with you 851 00:32:57,960 --> 00:32:59,400 and learn more about your story. 852 00:32:59,400 --> 00:33:01,200 And all of that was the display, 853 00:33:01,200 --> 00:33:04,360 which just goes to prove how important that is for attracting 854 00:33:04,360 --> 00:33:05,160 People. Yeah. 855 00:33:05,630 --> 00:33:09,040 What did you learn at this show in terms of working 856 00:33:09,040 --> 00:33:09,560 the booth? 857 00:33:09,560 --> 00:33:12,320 Something to help out people who are listening who are maybe 858 00:33:12,320 --> 00:33:13,120 gonna attend the, 859 00:33:13,120 --> 00:33:15,080 their very first show this holiday season. 860 00:33:15,390 --> 00:33:19,000 Yeah. Well I originally had a friend who was going to 861 00:33:19,000 --> 00:33:19,640 come with me. 862 00:33:20,300 --> 00:33:22,000 And for me personally, 863 00:33:22,000 --> 00:33:24,240 I think it was a good thing that she couldn't make 864 00:33:24,240 --> 00:33:27,560 it cuz it forced me to be very social. 865 00:33:28,540 --> 00:33:31,840 And advice I got a long time ago from somebody who 866 00:33:31,870 --> 00:33:33,400 I knew who was in marketing. 867 00:33:33,530 --> 00:33:36,240 He helped me with my date coaching business with the logo 868 00:33:36,240 --> 00:33:36,880 and all that stuff. 869 00:33:36,880 --> 00:33:37,520 And he said, 870 00:33:37,520 --> 00:33:39,720 You're selling yourself too. 871 00:33:40,090 --> 00:33:43,080 So, and I think that's true with this business because I'll 872 00:33:43,080 --> 00:33:46,680 have a relationship with the stores that I sell to or 873 00:33:46,680 --> 00:33:47,400 the customers. 874 00:33:47,400 --> 00:33:48,120 Like I love that, 875 00:33:48,120 --> 00:33:49,400 the personal relationship, 876 00:33:50,160 --> 00:33:53,080 whatever little bits you can have through Etsy with the customers. 877 00:33:53,080 --> 00:33:54,040 That's one of my favorite things. 878 00:33:54,580 --> 00:33:55,120 You know, 879 00:33:55,120 --> 00:33:56,320 I think you are, 880 00:33:56,320 --> 00:33:59,440 as a maker and the designer and the developer of your 881 00:33:59,440 --> 00:34:03,760 products, you do wanna talk with customers and your wholesale account, 882 00:34:03,790 --> 00:34:05,440 they need to know who you Are. 883 00:34:05,620 --> 00:34:08,040 Yes. And so being there by myself, 884 00:34:08,190 --> 00:34:08,960 I had to, 885 00:34:09,220 --> 00:34:09,720 you know, 886 00:34:09,720 --> 00:34:10,280 show up. 887 00:34:11,080 --> 00:34:11,840 The only thing is, 888 00:34:11,840 --> 00:34:14,360 is it made it hard to leave the booth to look 889 00:34:14,360 --> 00:34:15,960 around or Go to the restroom. 890 00:34:16,310 --> 00:34:18,600 Yeah. Small things like that. 891 00:34:19,820 --> 00:34:21,520 And then you gotta eat at some point. 892 00:34:21,970 --> 00:34:23,360 So bring snacks, 893 00:34:23,360 --> 00:34:24,480 bring your own water. 894 00:34:24,870 --> 00:34:27,120 Even though they may have it at the show that you 895 00:34:27,120 --> 00:34:27,440 can buy, 896 00:34:27,440 --> 00:34:30,200 it's nice to have it right there so you don't have 897 00:34:30,200 --> 00:34:30,440 to leave. 898 00:34:30,780 --> 00:34:34,000 But it is worthwhile to get up and connect with the 899 00:34:34,000 --> 00:34:35,480 other exhibitors too. 900 00:34:36,030 --> 00:34:37,280 Yeah, for sure. 901 00:34:37,550 --> 00:34:38,520 Yeah. Cuz it, 902 00:34:38,520 --> 00:34:39,400 it's so nice, 903 00:34:39,510 --> 00:34:42,880 This is one of the first in person shows to come 904 00:34:42,880 --> 00:34:44,360 up after the pandemic. 905 00:34:44,490 --> 00:34:47,280 So it was really nice to be in person with lots 906 00:34:47,280 --> 00:34:48,480 of people who felt the same way. 907 00:34:48,480 --> 00:34:51,240 Like they're all happy to see each other and Yeah. 908 00:34:51,240 --> 00:34:54,000 And this was the first h and h show in America 909 00:34:55,180 --> 00:34:57,280 too. So that was fun. 910 00:34:57,600 --> 00:34:58,200 Everyone, you know, 911 00:34:58,200 --> 00:34:59,960 there were a lot of people who were brand new to 912 00:34:59,960 --> 00:35:01,760 the show in and of itself. 913 00:35:01,760 --> 00:35:04,760 Right. So that was perfect for a newbie like me. 914 00:35:05,020 --> 00:35:06,880 Cuz I think that helped too, 915 00:35:06,880 --> 00:35:09,280 that, well I'm not the only one who's doing this one 916 00:35:09,280 --> 00:35:10,400 for the first time anyway. 917 00:35:10,400 --> 00:35:11,200 Right, right. 918 00:35:11,200 --> 00:35:12,240 Yeah. Yeah. 919 00:35:12,290 --> 00:35:13,400 So being there, 920 00:35:13,400 --> 00:35:15,280 being able to connect and talk with people, 921 00:35:15,410 --> 00:35:16,120 so important. 922 00:35:16,590 --> 00:35:17,800 I think it's a good idea. 923 00:35:17,800 --> 00:35:21,720 Especially if it's a selling show where you're actually purchasing, 924 00:35:21,810 --> 00:35:22,840 swiping cards, 925 00:35:22,840 --> 00:35:25,080 packaging up product and giving it Yeah. 926 00:35:25,080 --> 00:35:27,920 To have somebody else there with you because then you can 927 00:35:27,920 --> 00:35:28,640 be talking to someone, 928 00:35:28,640 --> 00:35:31,320 someone else can be finishing through a sale. 929 00:35:31,320 --> 00:35:33,240 Right. Cause once someone's ready to buy, 930 00:35:33,240 --> 00:35:35,400 they're ready to buy and get moving on. 931 00:35:35,400 --> 00:35:36,240 Right. Yeah. 932 00:35:36,340 --> 00:35:39,440 But the point point you bring up is you want to 933 00:35:39,440 --> 00:35:40,800 as much as you can, 934 00:35:40,800 --> 00:35:43,040 especially when obviously when there are people at the booth, 935 00:35:43,220 --> 00:35:44,800 not just be talking to each other, 936 00:35:44,800 --> 00:35:46,440 but be talking to the customers. 937 00:35:46,800 --> 00:35:48,400 Right, Right. 938 00:35:48,790 --> 00:35:50,320 Also, it was a very small booth. 939 00:35:50,350 --> 00:35:51,560 Well I had one chair, 940 00:35:51,560 --> 00:35:52,640 so if there were two of us, 941 00:35:52,640 --> 00:35:54,440 we'd have to split time. 942 00:35:55,010 --> 00:35:57,680 Someone could be out in the aisle though saying hi. 943 00:35:57,680 --> 00:35:58,120 That's true. 944 00:35:58,120 --> 00:36:00,600 Being on the other side and just chatting with people. 945 00:36:00,600 --> 00:36:03,240 Yeah. And then another thing I'll just gleam from what we 946 00:36:03,240 --> 00:36:04,240 were talking about before, 947 00:36:04,450 --> 00:36:06,040 if you're actually selling at the show, 948 00:36:06,290 --> 00:36:07,960 Perfect. Your checkout system, 949 00:36:08,280 --> 00:36:08,880 whatever it's gonna be. 950 00:36:08,880 --> 00:36:11,560 How you're gonna run a card or to what I was 951 00:36:11,560 --> 00:36:12,240 talking about earlier, 952 00:36:12,330 --> 00:36:13,640 if wifi goes down, 953 00:36:13,670 --> 00:36:17,200 have an alternate method so you don't lose those sales. 954 00:36:17,430 --> 00:36:20,680 Yeah. But all your brochures looked great, 955 00:36:20,820 --> 00:36:21,360 you know, 956 00:36:21,360 --> 00:36:22,080 like all you know, 957 00:36:22,080 --> 00:36:22,760 your cards, 958 00:36:22,760 --> 00:36:23,800 the brochures, 959 00:36:24,270 --> 00:36:26,320 everything was spot on. 960 00:36:26,390 --> 00:36:27,240 Yeah. Good. 961 00:36:27,260 --> 00:36:28,040 And that, 962 00:36:28,040 --> 00:36:28,840 Thank you Geely. 963 00:36:30,190 --> 00:36:31,360 Yeah. She's awesome. 964 00:36:31,510 --> 00:36:33,000 Yeah. And now that's done. 965 00:36:33,000 --> 00:36:33,960 Now that's ready to go. 966 00:36:34,030 --> 00:36:35,080 Yeah. Yeah. 967 00:36:35,840 --> 00:36:37,840 Anything else you can think of about the show? 968 00:36:38,490 --> 00:36:43,240 So I did kind of take the temperature from attendees and 969 00:36:43,240 --> 00:36:45,640 exhibitors both to see what they thought of the show. 970 00:36:45,820 --> 00:36:48,040 And I'm glad I did that right there at the show. 971 00:36:48,140 --> 00:36:50,280 And the overwhelming response was, 972 00:36:50,390 --> 00:36:51,480 this is a great show, 973 00:36:51,480 --> 00:36:52,160 we're coming back. 974 00:36:52,290 --> 00:36:54,400 So that's how I knew I wanted to do it again. 975 00:36:55,470 --> 00:36:58,760 Yeah. So you're hearing from people who are experienced with shows 976 00:36:58,760 --> 00:37:00,880 already, just not that show. 977 00:37:00,910 --> 00:37:04,400 Yeah. And usually if you sign up for a show when 978 00:37:04,400 --> 00:37:05,680 you're already at the show, 979 00:37:05,680 --> 00:37:08,400 there's some type of a discount for your booth space. 980 00:37:08,890 --> 00:37:11,560 So it's always worth taking advantage of that if you can. 981 00:37:11,630 --> 00:37:12,560 Yeah. Yeah. 982 00:37:12,560 --> 00:37:13,520 Yeah. Yeah. 983 00:37:13,580 --> 00:37:15,600 How about transporting the items? 984 00:37:15,600 --> 00:37:16,840 So you drove from Colorado. 985 00:37:17,430 --> 00:37:22,240 Yeah. How about anything with that in terms of setup and 986 00:37:22,240 --> 00:37:23,920 getting to the show and all that? 987 00:37:24,390 --> 00:37:30,320 Well next time I will bring a dolly and you can 988 00:37:30,320 --> 00:37:32,000 hire people to help you move stuff. 989 00:37:32,000 --> 00:37:33,160 If you've got really big stuff, 990 00:37:33,160 --> 00:37:36,440 I think it might be worth the investment to do that. 991 00:37:37,070 --> 00:37:40,040 I would also recommend if you can drive, 992 00:37:40,530 --> 00:37:42,120 because things get lost. 993 00:37:42,550 --> 00:37:43,720 I was next door to, 994 00:37:43,770 --> 00:37:45,440 to somebody who, 995 00:37:45,440 --> 00:37:49,400 they flew in from Canada and their stuff never arrived the 996 00:37:49,400 --> 00:37:50,600 whole time they were there for the show. 997 00:37:50,600 --> 00:37:53,760 They had some that they had carried on with them. 998 00:37:53,760 --> 00:37:54,520 But I mean, 999 00:37:54,520 --> 00:37:55,200 things can happen. 1000 00:37:55,310 --> 00:37:57,800 Well and crossing the border is always a challenge. 1001 00:37:57,980 --> 00:38:00,640 The recent product across all different borders. 1002 00:38:00,660 --> 00:38:03,760 And at that disconnect between country to country, 1003 00:38:03,910 --> 00:38:05,960 your tracking gets more difficult. 1004 00:38:05,960 --> 00:38:09,040 And this does not surprise me at all. 1005 00:38:09,040 --> 00:38:10,800 Yeah. Unfortunately. 1006 00:38:10,870 --> 00:38:13,680 Yeah, In in country it's not so bad. 1007 00:38:13,680 --> 00:38:15,760 Like if you have a couple of big boxes and you 1008 00:38:15,760 --> 00:38:18,600 just wanna have 'em shipped out just cuz it's easier, 1009 00:38:18,800 --> 00:38:20,800 that wouldn't be so bad But Right. 1010 00:38:20,800 --> 00:38:23,240 Yeah. Cause they do have that you can drop ship stuff. 1011 00:38:23,470 --> 00:38:24,560 Yeah, yeah, 1012 00:38:24,710 --> 00:38:26,960 Yeah. But since my booth was so simple, 1013 00:38:27,950 --> 00:38:28,880 I didn't need to do that. 1014 00:38:28,880 --> 00:38:30,360 It's very portable and very simple. 1015 00:38:30,360 --> 00:38:32,520 Yeah. I have a booth that's in one of those big 1016 00:38:32,520 --> 00:38:33,520 massive crates. 1017 00:38:33,970 --> 00:38:34,480 Oh yeah. 1018 00:38:35,130 --> 00:38:35,920 So, you know, 1019 00:38:35,920 --> 00:38:38,800 I have to do all the drayage and all of that 1020 00:38:38,800 --> 00:38:39,480 type of thing. 1021 00:38:39,620 --> 00:38:42,320 But I also have a smaller sized booth that I can 1022 00:38:42,320 --> 00:38:43,000 take with me, 1023 00:38:43,000 --> 00:38:44,440 just like what we're talking about. 1024 00:38:44,440 --> 00:38:44,800 You know, 1025 00:38:44,800 --> 00:38:45,520 So I'm flexible. 1026 00:38:45,520 --> 00:38:46,800 It depends where we're going. 1027 00:38:46,800 --> 00:38:48,240 Yeah. Which one I take. 1028 00:38:48,240 --> 00:38:48,920 Right. Yeah. 1029 00:38:48,920 --> 00:38:49,680 That's good to know. 1030 00:38:49,680 --> 00:38:50,840 Yeah. Yeah. 1031 00:38:50,840 --> 00:38:52,320 You can do different things based on, 1032 00:38:52,420 --> 00:38:52,920 you know, 1033 00:38:52,920 --> 00:38:53,800 your situation. 1034 00:38:53,800 --> 00:38:54,200 Of course. 1035 00:38:54,200 --> 00:38:58,240 Yeah. So we already know that you're looking to get into 1036 00:38:58,310 --> 00:39:00,400 more wholesale accounts. 1037 00:39:00,960 --> 00:39:03,920 What else are you seeing as you project into the future? 1038 00:39:04,160 --> 00:39:06,240 We're gonna do some manifesting for You. 1039 00:39:06,560 --> 00:39:07,480 Oh, excellent. 1040 00:39:08,510 --> 00:39:09,840 Well, okay. 1041 00:39:09,840 --> 00:39:12,680 My pie in the sky goal is to get into anthropology. 1042 00:39:13,070 --> 00:39:14,560 I don't know if that'll ever happen. 1043 00:39:14,560 --> 00:39:17,680 I mean that they're notoriously difficult to get into. 1044 00:39:17,680 --> 00:39:19,840 From what I've learned over the past couple years, 1045 00:39:19,840 --> 00:39:22,440 just I have not attempted it because I don't feel ready 1046 00:39:22,440 --> 00:39:23,680 for that by any means. 1047 00:39:24,650 --> 00:39:27,240 So there is growth in my future for sure. 1048 00:39:27,290 --> 00:39:30,040 So I need to figure out when to hire somebody. 1049 00:39:30,070 --> 00:39:31,800 I don't think I'm there yet. 1050 00:39:32,470 --> 00:39:33,960 I don't know how to hire somebody, 1051 00:39:33,960 --> 00:39:34,360 you know, 1052 00:39:34,600 --> 00:39:36,840 I don't know how to be an employer, 1053 00:39:37,340 --> 00:39:38,320 but it's something, 1054 00:39:38,320 --> 00:39:38,600 I mean, 1055 00:39:38,600 --> 00:39:42,040 I've started reading things about that and I know it's something 1056 00:39:42,040 --> 00:39:42,880 I can figure out. 1057 00:39:43,300 --> 00:39:48,160 And then at some point I want to do something to 1058 00:39:48,160 --> 00:39:52,200 help out women who have maybe had a hard time of 1059 00:39:52,200 --> 00:39:57,280 it and have some kind of program to help them get 1060 00:39:57,280 --> 00:39:59,280 in the workforce or get back in the workforce. 1061 00:40:00,210 --> 00:40:03,640 So I don't know exactly what that's gonna look like, 1062 00:40:03,640 --> 00:40:06,840 but that's always been in the back of my mind that 1063 00:40:06,840 --> 00:40:10,880 someday I want to help out in some way and not 1064 00:40:10,880 --> 00:40:13,400 just, I don't want this just to be a money making 1065 00:40:13,400 --> 00:40:14,880 venture. I mean that's great, 1066 00:40:15,140 --> 00:40:18,800 but I also wanna put some of that money into other 1067 00:40:18,800 --> 00:40:20,000 things. Yeah. 1068 00:40:20,000 --> 00:40:21,520 Community related things. 1069 00:40:22,000 --> 00:40:24,040 We've done some episodes about that too, 1070 00:40:24,050 --> 00:40:26,560 in terms of businesses that have an ulterior purpose. 1071 00:40:27,260 --> 00:40:30,240 Aha, great Motivational purpose, 1072 00:40:30,420 --> 00:40:30,920 you know, 1073 00:40:31,400 --> 00:40:32,360 whatever. And you know, 1074 00:40:32,360 --> 00:40:34,680 it all starts out with the idea and the intent. 1075 00:40:34,740 --> 00:40:37,760 You have to know what you're trying to do and then 1076 00:40:37,760 --> 00:40:40,600 it reveals itself over time because you've already got it in 1077 00:40:40,600 --> 00:40:41,920 your mind that that's what you wanna do. 1078 00:40:42,110 --> 00:40:42,960 Yeah. Right. 1079 00:40:43,300 --> 00:40:46,760 And we're doing that actually right now because there are people 1080 00:40:46,760 --> 00:40:49,600 who are listening who make things and are thinking, 1081 00:40:49,760 --> 00:40:51,000 wanna monetize it. 1082 00:40:51,000 --> 00:40:51,840 I love what I'm doing. 1083 00:40:51,840 --> 00:40:53,200 And to your point in the beginning, 1084 00:40:53,270 --> 00:40:54,400 I've made so many, 1085 00:40:55,100 --> 00:40:56,520 now what do I do with them? 1086 00:40:56,520 --> 00:40:58,440 Just put 'em behind and just look at them. 1087 00:40:58,440 --> 00:40:58,880 You know, 1088 00:40:58,880 --> 00:40:59,800 what do I do with them? 1089 00:40:59,800 --> 00:41:02,840 Yeah. So you're already helping people by just being on the 1090 00:41:02,840 --> 00:41:05,680 show and telling your story with the things that you wish 1091 00:41:05,680 --> 00:41:06,640 you would've done differently. 1092 00:41:06,910 --> 00:41:09,120 That's why I kind of go through the step by step 1093 00:41:09,120 --> 00:41:10,240 so that people can see, 1094 00:41:10,240 --> 00:41:12,920 okay, well I'm right where Heidi was at this point and 1095 00:41:12,920 --> 00:41:13,920 here's what she did next. 1096 00:41:14,190 --> 00:41:16,000 Yeah. Different product perhaps, 1097 00:41:16,000 --> 00:41:19,200 but they can make that transition over for their own situation. 1098 00:41:19,320 --> 00:41:21,360 Right. So you are already doing it, 1099 00:41:21,360 --> 00:41:22,440 Heidi. You didn't even know it. 1100 00:41:23,000 --> 00:41:23,800 Excellent. And I have to say, 1101 00:41:23,800 --> 00:41:26,280 I wish I had known about this podcast before I started. 1102 00:41:27,470 --> 00:41:28,800 Well thank you for that. 1103 00:41:28,860 --> 00:41:31,320 And a lot of the things that we've touched on there 1104 00:41:31,320 --> 00:41:32,440 have been episodes about, 1105 00:41:32,490 --> 00:41:34,560 so you may wanna go back and look in some of 1106 00:41:34,560 --> 00:41:35,960 the stream about some of those. 1107 00:41:36,070 --> 00:41:37,600 I think they could be really helpful. 1108 00:41:37,910 --> 00:41:39,840 Yeah, I will definitely do that. 1109 00:41:40,080 --> 00:41:44,040 Wonderful. Well speak to the listener who is just starting out. 1110 00:41:44,040 --> 00:41:47,240 What words of inspiration or motivation would you have for them? 1111 00:41:48,120 --> 00:41:49,640 Hmm. Going back to the beginning, 1112 00:41:49,710 --> 00:41:50,920 have faith in your product. 1113 00:41:51,250 --> 00:41:53,360 If you know you have a good thing and you know, 1114 00:41:53,360 --> 00:41:55,480 you'll know if it's good or if it needs work. 1115 00:41:55,780 --> 00:41:57,160 And be honest with yourself. 1116 00:41:57,160 --> 00:42:00,080 Cuz that's helpful if you're honest with yourself. 1117 00:42:00,080 --> 00:42:02,880 Sometimes if I just put something to the side and think, 1118 00:42:02,880 --> 00:42:04,640 ugh. And then I look at it later, 1119 00:42:04,640 --> 00:42:04,960 I'm like, 1120 00:42:04,960 --> 00:42:05,840 Oh, you know, 1121 00:42:05,840 --> 00:42:07,040 that's, that's actually pretty good. 1122 00:42:07,130 --> 00:42:08,360 Or I look at it and go, 1123 00:42:08,360 --> 00:42:08,960 Okay, okay, 1124 00:42:08,960 --> 00:42:09,920 that's what I need to change. 1125 00:42:10,130 --> 00:42:12,040 Or I need to just give up on that. 1126 00:42:12,910 --> 00:42:16,600 Yeah. So have faith in yourself and your instincts. 1127 00:42:16,660 --> 00:42:21,200 But also if you can find a community of fellow makers. 1128 00:42:21,510 --> 00:42:23,960 I have been having a hard time, 1129 00:42:23,960 --> 00:42:27,960 like none of my friends do this and I've been finding 1130 00:42:27,960 --> 00:42:29,040 people here and there. 1131 00:42:29,180 --> 00:42:29,840 But I think, 1132 00:42:29,870 --> 00:42:31,400 like I said in the beginning, 1133 00:42:32,280 --> 00:42:33,200 creating in a vacuum, 1134 00:42:34,150 --> 00:42:37,400 I need feedback anyway to know if I'm on the right 1135 00:42:37,400 --> 00:42:41,640 path. Or even just I'm self taught and you know, 1136 00:42:41,640 --> 00:42:44,800 Thank you YouTube for a lot of what I've learned. 1137 00:42:44,910 --> 00:42:46,000 It's a great resource. 1138 00:42:46,070 --> 00:42:47,320 Yeah. Seriously. 1139 00:42:47,850 --> 00:42:51,400 So even just to have people who have skills that you 1140 00:42:51,400 --> 00:42:53,440 don't have that you can learn from. 1141 00:42:53,710 --> 00:42:57,600 I wish I could have had somebody who's really savvy in 1142 00:42:57,880 --> 00:43:01,120 business at some point I need to find that person still, 1143 00:43:01,260 --> 00:43:02,680 cuz that's not my thing. 1144 00:43:03,070 --> 00:43:04,840 Well we've got that all for you. 1145 00:43:04,840 --> 00:43:06,360 Right in is unwrap. 1146 00:43:06,920 --> 00:43:07,880 Excellent. Okay. 1147 00:43:07,880 --> 00:43:08,680 You're my person. 1148 00:43:09,980 --> 00:43:12,480 And we have the ready made community already. 1149 00:43:12,830 --> 00:43:14,160 Yeah. Oh that's true. 1150 00:43:14,190 --> 00:43:19,030 Yeah. Come join us in our Facebook group gift Bi Breeze. 1151 00:43:19,460 --> 00:43:20,670 Okay. There are, 1152 00:43:20,670 --> 00:43:22,270 gosh, I think we're 5,000 1153 00:43:22,270 --> 00:43:23,310 strong at this point, 1154 00:43:23,310 --> 00:43:23,990 maybe more. 1155 00:43:23,990 --> 00:43:24,350 Oh wow. 1156 00:43:24,420 --> 00:43:26,910 Okay. Of all handmade creators. 1157 00:43:27,090 --> 00:43:29,230 And people share what they're doing. 1158 00:43:29,760 --> 00:43:32,390 We talk about what the focus is for a week. 1159 00:43:32,530 --> 00:43:36,470 You can ask questions if you have questions about anything, 1160 00:43:36,610 --> 00:43:38,470 you can jump in there and ask whatever you want. 1161 00:43:38,470 --> 00:43:42,110 So there's your community for free right at your fingertips. 1162 00:43:42,830 --> 00:43:45,790 Excellent. And here's where I have to confess. 1163 00:43:45,790 --> 00:43:46,790 I am not on Facebook. 1164 00:43:47,680 --> 00:43:49,030 Oh Yeah. 1165 00:43:49,140 --> 00:43:49,550 I mean, 1166 00:43:49,550 --> 00:43:51,430 I have a a cursory presence, 1167 00:43:51,430 --> 00:43:52,990 but I don't know anything about Facebook. 1168 00:43:52,990 --> 00:43:53,790 Well, you know, 1169 00:43:53,790 --> 00:43:55,590 we have a lot of people in the group who have 1170 00:43:55,590 --> 00:43:56,310 felt the same way. 1171 00:43:56,380 --> 00:43:59,550 They have a Facebook account with their profile, 1172 00:43:59,690 --> 00:44:02,150 but they never go on their personal profile, 1173 00:44:02,150 --> 00:44:03,270 but they come in the breeze. 1174 00:44:03,580 --> 00:44:04,350 Okay. You know, 1175 00:44:04,600 --> 00:44:06,150 so if you have an account, 1176 00:44:06,220 --> 00:44:08,150 just search gift bi Breeze, 1177 00:44:08,490 --> 00:44:09,390 ask to join, 1178 00:44:09,540 --> 00:44:10,990 then you're not looking at the wall, 1179 00:44:10,990 --> 00:44:12,310 you're not getting all this other stuff. 1180 00:44:12,310 --> 00:44:13,510 You don't care about that part. 1181 00:44:13,560 --> 00:44:14,070 Oh good. 1182 00:44:14,070 --> 00:44:16,590 Okay. Just Come in the breeze and chat with us there. 1183 00:44:16,590 --> 00:44:17,590 I think you'd love it There. 1184 00:44:17,660 --> 00:44:19,070 Okay, excellent. 1185 00:44:19,080 --> 00:44:19,750 If you'd like. 1186 00:44:19,750 --> 00:44:22,150 And of course the offer's open to everyone who's listening. 1187 00:44:22,150 --> 00:44:22,750 You know, 1188 00:44:22,760 --> 00:44:25,390 at the end of the show I talk about the breeze. 1189 00:44:25,640 --> 00:44:26,790 So when we're all done, 1190 00:44:26,790 --> 00:44:29,270 you'll hear a little promo about it and you'll hear my 1191 00:44:29,470 --> 00:44:31,680 favorite post of the week every week. 1192 00:44:31,810 --> 00:44:33,760 So I'm gonna leave you in suspense cuz I want you 1193 00:44:33,760 --> 00:44:34,280 to listen to it. 1194 00:44:34,280 --> 00:44:35,640 If you haven't joined the breeze yet, 1195 00:44:35,640 --> 00:44:37,760 make sure to jump in a hundred percent free. 1196 00:44:38,400 --> 00:44:39,280 Fabulous women there. 1197 00:44:39,280 --> 00:44:40,560 Absolutely fabulous women. 1198 00:44:40,730 --> 00:44:41,560 So Heidi, 1199 00:44:41,560 --> 00:44:42,960 thank you so much. 1200 00:44:42,960 --> 00:44:44,880 I know you were a little hesitant to come on. 1201 00:44:45,240 --> 00:44:47,000 Yeah, I didn't die. 1202 00:44:47,850 --> 00:44:49,120 No. And you know, 1203 00:44:49,120 --> 00:44:51,840 I like to get people at all stages of the journey. 1204 00:44:51,840 --> 00:44:53,360 People who are just starting, 1205 00:44:53,360 --> 00:44:56,080 people who have started paving the path, 1206 00:44:56,080 --> 00:44:57,360 which is what you're doing. 1207 00:44:57,460 --> 00:45:00,440 And then also those people that we aspire to that are 1208 00:45:00,440 --> 00:45:04,040 successful. And then we learn that they also have their challenges. 1209 00:45:04,180 --> 00:45:04,720 You know, 1210 00:45:04,790 --> 00:45:05,240 I mean, 1211 00:45:05,240 --> 00:45:06,120 things don't change. 1212 00:45:06,120 --> 00:45:08,680 There never gets to be a point where everything's buttoned up. 1213 00:45:08,680 --> 00:45:09,320 You know, 1214 00:45:09,320 --> 00:45:10,720 a hundred percent what you're doing. 1215 00:45:10,720 --> 00:45:12,520 You're always striving to do something different. 1216 00:45:12,520 --> 00:45:14,240 More situations change, 1217 00:45:14,300 --> 00:45:15,040 all of that. 1218 00:45:15,370 --> 00:45:16,960 So we're here to lift up each other. 1219 00:45:16,960 --> 00:45:19,640 And you've done a wonderful job of helping, 1220 00:45:20,020 --> 00:45:20,560 you know, 1221 00:45:20,560 --> 00:45:23,040 people who are just starting out think of what could be 1222 00:45:23,180 --> 00:45:26,120 and maybe will even prompt some people to get their businesses 1223 00:45:26,120 --> 00:45:27,320 started. Wouldn't that be great? 1224 00:45:27,460 --> 00:45:28,760 Yes. Yeah. 1225 00:45:29,840 --> 00:45:30,560 Well, again, 1226 00:45:30,640 --> 00:45:33,200 thank you so very much for coming on today and sharing 1227 00:45:33,200 --> 00:45:33,720 your story. 1228 00:45:33,870 --> 00:45:35,120 Well, it was a real pleasure. 1229 00:45:35,120 --> 00:45:36,560 Thank you so much for having me. 1230 00:45:39,910 --> 00:45:43,320 Just to reiterate the answer to the title of this episode, 1231 00:45:43,720 --> 00:45:47,400 there is no reason why you can't have multiple streams of 1232 00:45:47,400 --> 00:45:49,400 revenue from your online efforts. 1233 00:45:50,140 --> 00:45:54,120 Yes, you can have a website that you 100% own in 1234 00:45:54,120 --> 00:45:56,440 control through a platform like Shopify. 1235 00:45:56,900 --> 00:45:58,360 And you can be on Etsy. 1236 00:45:58,740 --> 00:46:02,840 You can also have a presence on Amazon Handmade or sell 1237 00:46:02,840 --> 00:46:05,200 through one of the many social media platforms. 1238 00:46:05,920 --> 00:46:08,200 Apart from being consistent in branding, 1239 00:46:08,460 --> 00:46:12,360 one channel doesn't have to promote the same products as another. 1240 00:46:12,760 --> 00:46:16,120 These should be chosen based on the customers that you attract 1241 00:46:16,190 --> 00:46:17,720 from the different platforms. 1242 00:46:18,120 --> 00:46:20,680 Makes a lot of sense when you consider it this way, 1243 00:46:20,680 --> 00:46:21,440 doesn't it? 1244 00:46:21,920 --> 00:46:24,950 If you're enjoying the podcast and would like to show support, 1245 00:46:25,460 --> 00:46:28,950 a rating and review is always fabulous because it helps get 1246 00:46:28,950 --> 00:46:30,670 the show seen by more makers. 1247 00:46:31,100 --> 00:46:32,830 It's a great way to pay it forward. 1248 00:46:33,530 --> 00:46:37,110 And there's another way where you can get something tangible in 1249 00:46:37,110 --> 00:46:38,590 return for your support too. 1250 00:46:39,180 --> 00:46:43,140 Visit my merch shop for a wide variety of inspirational items 1251 00:46:43,530 --> 00:46:44,500 like mugs, 1252 00:46:44,570 --> 00:46:46,380 journals, water bottles, 1253 00:46:46,520 --> 00:46:48,460 and more featuring logos, 1254 00:46:48,530 --> 00:46:51,980 images, and quotes to inspire you throughout your day. 1255 00:46:52,420 --> 00:46:54,180 Makes a great gift too. 1256 00:46:54,920 --> 00:46:58,420 And we've just added some new products for the season to 1257 00:46:58,420 --> 00:46:58,780 the shop. 1258 00:46:59,230 --> 00:47:02,760 Turnaround is quick and the quality is top notch. 1259 00:47:03,010 --> 00:47:04,960 Nothing but the best for you. 1260 00:47:05,950 --> 00:47:09,800 Take a look at all the options@giftbizunwrapped.com 1261 00:47:10,240 --> 00:47:11,320 slash shop. 1262 00:47:11,820 --> 00:47:16,160 All proceeds from these purchases helps go to offset the cost 1263 00:47:16,160 --> 00:47:17,280 of producing the show. 1264 00:47:17,860 --> 00:47:19,960 And now be safe and well. 1265 00:47:19,960 --> 00:47:22,600 And I'll see you again next time on the Gift Biz 1266 00:47:22,600 --> 00:47:23,440 Unwrapped podcast. 1267 00:47:25,470 --> 00:47:28,360 I wanna make sure you're familiar with my free Facebook group 1268 00:47:28,360 --> 00:47:30,480 called Give Msre. 1269 00:47:31,030 --> 00:47:34,680 It's a place where we all gather and are a community 1270 00:47:34,770 --> 00:47:36,040 to support each other. 1271 00:47:36,470 --> 00:47:39,600 I got a really fun post in there that's my favorite 1272 00:47:39,600 --> 00:47:40,160 of the week, 1273 00:47:40,160 --> 00:47:41,040 I have to say, 1274 00:47:41,080 --> 00:47:44,240 where I invite all of you to share what you're doing 1275 00:47:44,330 --> 00:47:45,800 to show pictures of your product, 1276 00:47:46,010 --> 00:47:48,360 to show what you're working on for the week, 1277 00:47:48,770 --> 00:47:50,760 to get reaction from other people. 1278 00:47:51,100 --> 00:47:52,520 And just for fun, 1279 00:47:52,520 --> 00:47:56,080 because we all get to see the wonderful products that everybody 1280 00:47:56,080 --> 00:47:57,720 in the community is making. 1281 00:47:58,250 --> 00:48:00,560 My favorite post every single week. 1282 00:48:00,770 --> 00:48:01,880 Without doubt. 1283 00:48:02,550 --> 00:48:03,600 Wait, what? 1284 00:48:04,390 --> 00:48:06,080 Aren't you part of the group already? 1285 00:48:06,890 --> 00:48:07,520 If not, 1286 00:48:07,550 --> 00:48:10,760 make sure to jump over to Facebook and search for the 1287 00:48:10,760 --> 00:48:11,480 group gift. 1288 00:48:12,060 --> 00:48:13,880 Bre don't delay. 1289 00:48:14,230 --> 00:48:17,560 Come join us in Gift Bree today.