Chelsea, thanks for joining us today.
RickIt's.
RickIt's a great pleasure.
ChelseaIt was my pleasure as well.
RickAnd I had a chance, of course, as you can see in the background, we have your book.
RickAnd it's just a fun story.
RickIt's interesting because at least a couple of times a year I have five grandchildren.
RickAnd one of the things that we like to do together as a family is go bowling.
RickI'm looking forward to sharing the book with my grandchildren over the holidays.
RickSo can you tell us a little bit about the inspiration and how it all started for you?
ChelseaMy name is Chelsea Kim.
ChelseaI'm the author of Carol the Caribou for the Salad Bowl.
ChelseaSo when I set out to write Carol the Caribou for the Salad Bowl, I wanted to reflect the world I saw in my classroom.
ChelseaI saw it as a vibrant mix of personality, strengths, and the stories.
ChelseaTeaching in school taught me that no two students are alike.
ChelseaSome colors were like boldly outside the lines.
ChelseaAs you can see, like students, when they color, right, they don't all color the same, as you can tell.
ChelseaLike with your five grandchildren, probably saw them colored differently, right?
RickAbsolutely.
ChelseaTricked very carefully within them.
ChelseaBut each of them has something unique to bring to the table.
ChelseaThat was the heart of the story.
ChelseaEveryone belongs, and others were very different.
ChelseaThat's what makes us stronger.
ChelseaSo that's where the whole idea of the salad bowl came from.
ChelseaAnd that's where the inspiration came from.
ChelseaWhere it came from my students.
RickJust out of curiosity, was bowling something that maybe you did with your students?
RickI know schools take do field trips.
RickWas that one of the field trips or how did this whole bowling idea come up?
ChelseaOh, that's an excellent question.
ChelseaWhen I was a kid, I think I believe I was seven or eight years old, I went to bowling often in Los Angeles.
ChelseaThere's a bowling alley in Koreatown.
ChelseaI went there pretty often during weekends with my friends.
ChelseaAnd as I was going there with my friends, I realized that was my hobby.
ChelseaI have to keep thinking about the remnants of the whole memories when I was a kid.
RickSure.
ChelseaWhen I become a teacher, I want to take this with my students.
ChelseaAnd when I became a teacher, that's when I got the opportunity to take the kids.
ChelseaAnd all my students were like, why bully isn't bully for more older people?
ChelseaAnd I'm like, you guys, this is pretty fun.
ChelseaAnd all the kids really enjoy bullying.
ChelseaAnd ads were saying, oh, I can't make it.
ChelseaHow come other kids could strike?
ChelseaAnd other kids were like, oh, man, I missed the strike.
ChelseaAnd other Kids were like, oh, I only made a spare Mrs.
ChelseaKim.
ChelseaAnd I'm like, guys, that's life.
ChelseaAnd I was like, eureka.
ChelseaThis is about life.
ChelseaAnd I resonated bullying as life because some of sometimes in life we miss, we make strikes, we make sp.
ChelseaAnd I put that two and two together into my book.
ChelseaWhere live is basically like a bowling.
RickAbsolutely.
RickI could, like I said to you, I can see that through my grandchildren and how they support each other.
RickAnd it creates quite a bit of laughter too.
RickRight.
RickBecause when you throw your ball in the gutter and you don't.
RickAnd you don't knock any pins down at all, it can be quite funny.
RickMost times it's taken that way.
RickNobody's too serious about it.
ChelseaYes, exactly.
ChelseaExactly.
ChelseaThat's how I put two and two together.
ChelseaAnd I had to put that in my book somehow.
ChelseaI was like, how can I put a bowling and a vegetable two and two together?
ChelseaI was like, perfect.
ChelseaA salad bowl.
ChelseaThere you go.
RickAbsolutely.
RickThat's fantastic.
RickAnd I'm curious about your publishing approach.
RickEverybody has.
RickThat's one of the big things when I was first starting out as a children's book author was how was I going to publish this book?
RickWhether.
RickAnd I really wasn't sure about.
RickI knew about traditional publishing, but I didn't even know that self publishing was an option.
RickSo that was the approach that we took is that we found that self publishing was a good option for us.
RickBut can you tell us a little bit about your story and about how did you go about publishing your book?
ChelseaSo my journey is very interesting that I was very lucky to find a publishing company called Marian Laundry.
ChelseaPublishing was such an incredible experience.
ChelseaSo the company, they really blend the best of both worlds.
ChelseaThere's a traditional and a self publishing company.
ChelseaThey offer a professional service like editing book design while still allowing authors like me to retain full creative control rights to our work.
ChelseaI was able to publish my book through a print on demand system which gave me the more flexibility to focus on my own marketing strategy, which was very.
ChelseaIt really stood out to my mentorship.
ChelseaI really received through that company and it was very invaluable.
ChelseaIt didn't really just help me grow as an author, but also position me as a role model for other aspiring authors.
ChelseaAnd I was getting to really focus on my creative side part of as an author while they worked with me as with the author part of it.
ChelseaSo I can really focus on both because without their help, I don't think I was able to really put that together during my Author journey, if that makes sense.
ChelseaRight.
RickI was fortunate too because I was one of the people that I just happened to run into was a self published author and he was also a website designer and a book designer, including the format.
RickIt just was one of those things for me that we got very lucky that we had somebody like that.
RickIt sounds like you enjoyed your experience.
RickSo you self published, is that correct?
ChelseaSo yeah, I did.
ChelseaIt was a hybrid published, so published.
ChelseaSo I guess it's 50.
Chelsea50.
ChelseaYes.
RickOkay.
RickAnd so in terms of your distribution, of course, as you can see, I've got your book behind me, which I purchased through Amazon.
RickSo maybe you could just give us a feel for when you say you're 50.
Rick50.
RickSo tell us a little bit about your sales.
RickSo is there some retail?
RickIs it mostly online?
RickIs it mostly Amazon and online driven or how are you selling your book?
ChelseaSo I sell my book mostly on Amazon.
ChelseaThe reason I did that is to just organize and just stay put on that so I don't have to because I do a lot of.
ChelseaI wear different hats.
ChelseaI'm actually a podcast host.
ChelseaI actually sell merch.
ChelseaI also do my other online courses.
ChelseaI'm trying to launch next year.
ChelseaI'm doing so many things at once and I cannot focus on just selling my book everywhere because I'm very prone to tech.
ChelseaSo I'm just like, I just want to stay in one, put on my book sales.
ChelseaSo I just have Amazon.
ChelseaAnd also IngramSpark is more for distribution purposes.
RickRight.
ChelseaAnd if that makes more sense on that part of book sales.
ChelseaYeah, I'm not selling tons of book, but I think I just put on that marketing sales on just focusing on the Amazon.
RickAnd you know what, we, I find even for ourselves, we're very much, very similar.
RickAmazon, of course, we have set it up through ingramsparks also, so that gives us a broader reach.
RickWe've been fortunate too because our book is takes place in the Rocky Mountains and we're very fortunate that we have friends who own a bookstore in the Rocky Mountains and they've been doing very well with our book.
RickDo you make any school visits or do public readings or what about what's your approach there?
ChelseaYes, I do school visits.
ChelseaI do virtual visits recently.
ChelseaSo I did my book launch in July.
ChelseaSo I only did few for this year because I was busy doing the podcast hosting.
ChelseaBut it went really well.
ChelseaI just started with the virtual visit for now because there was school just barely open this year.
ChelseaSo it went really well.
ChelseaFor my virtual visit.
ChelseaI actually did A whole presentation for the kids.
ChelseaAnd that went super well.
ChelseaI thought it was not going to work out because I couldn't actually interact with the kids.
ChelseaBut the kids really loved it.
ChelseaThey're like, oh, I see the author through the screen.
ChelseaAnd I actually had to talk with them.
ChelseaThey came up with this.
ChelseaThey came to the screen and I interacted with this with the students through my.
ChelseaAnd I send the teacher all my activities and they had it printed out already for them.
ChelseaAnd my activity is very interesting because it's very different.
ChelseaIt's not where they do it and they finish it.
ChelseaIt's actually an ear project where they write a letter to themselves and it's actually a goal driven project where they write a letter a year after.
ChelseaSo they say, oh dear Chelsea, a year from now you're going to achieve this goal.
ChelseaAnd after a year they actually look at that goal and see if they achieved it.
RickOh, fantastic.
ChelseaThose are the type of activity I do with the kids in my school business.
RickAnd I looked at your website, I've got a few questions about that.
RickBut do you have your activity pages on your website?
ChelseaOh yes, I do have my activity pages on my website.
ChelseaIf you guys go there, I have free activity pages.
ChelseaThose doesn't really coordinate with my author visits because my visits are very specific and personalized activities just based on the schools.
ChelseaSo they're very different based on the school.
ChelseaSo it's very personalized activities.
ChelseaBut the ones that you guys gonna see on the websites are like matching vegetables.
ChelseaThey're very cute guys.
ChelseaSo it's free.
ChelseaYou guys can download it.
ChelseaIt's very cute.
ChelseaSo you guys can download it at home.
ChelseaCut it.
ChelseaI think there's matching vegetables.
ChelseaThere's.
ChelseaI have to look it up.
ChelseaIt's been a while.
ChelseaI think you can match some fruits and vegetables.
ChelseaLike a lot of tons of activities.
ChelseaYou can go.
ChelseaI am going to be updating my website next year.
ChelseaIt's going to vamp it up a lot more better.
ChelseaI'm going to have a lot of things going on my website.
ChelseaGo check it out next year because I am going to update it a lot more better.
ChelseaThis year was just, you know, I'm just testing out the waters because website was not my focus.
ChelseaThis my Instagram.
ChelseaSo if you guys really want a more updated version, it's going to be my Instagram, which is my main channel.
RickOkay.
RickOkay.
RickAnd that leads me to website development because as a self published author, one thing that was recommended that we should have a website before we launched our book.
RickBut in our case, we were so excited about bringing our book to life by D.
RickOh, and on top of that, we a website.
RickSo we actually.
RickIt took us a little longer.
RickWe launched our book and then it was about six months before we actually launched our website.
RickBut just like you, our website is a work in progress.
RickAnd so that's what I wanted to ask you about.
RickDid you have your website completed before you launched your book?
ChelseaNo, actually, I had to delay my website after my book came out because honestly, I didn't know where this book was heading to.
ChelseaI had to see where this book was going to.
ChelseaI had to have the feel of it.
ChelseaIt's like when you guys have a baby, you have to know what's the development?
ChelseaWhat's this brain development is going to be like, how's this.
ChelseaHow is this kid going to grow?
ChelseaWhat's the size of this baby going to be?
ChelseaIt's like basic.
ChelseaWhen book has come out, what is the audience going to be like?
ChelseaWhat was.
ChelseaWhat is my audience want to be?
ChelseaSo what does my audience want from me?
ChelseaSo that's why I really make my website large enough.
ChelseaI just made a very basic after.
ChelseaRight after my launch, which is why you guys go see.
ChelseaMy website is very simple, straight to the point.
ChelseaIt's not very fancy.
ChelseaIt's not like how your website rig is very fancy.
ChelseaI don't know how you had the time.
ChelseaMy website is very like, oh, when you just go.
ChelseaYou see the merch when you go see his website, you know, maybe.
RickActually I really liked your website.
RickI really like your.
RickI do.
RickAnd you know what, it's interesting because I was thinking, oh, man, what can I learn from Chelsea?
RickBecause I was thinking, I've got to improve my website.
RickSo thank you for saying that because all these thoughts, actually, through the holiday season, I've got five or six projects I'm working on to make some improvements to the website.
RickAnd part is.
RickPart of that is we're looking to.
RickIn our book, we have what I call activity pages.
RickAnd at the back of our book, we encourage children to sit down with their parents or grandparents and find pictures on their iPad or iPhone or a smart tablet or whatever, find pictures that they can create a story from and then sit down and write that story.
RickBecause that's actually what happened with myself, my granddaughter, my oldest granddaughter.
RickWe actually, we had taken so many pictures of all of our adventures together.
RickAnd she said, one day, papa, we got to turn these into a story.
RickAnd that's how it all started.
RickSo we created these Activity pages, not similar to what you're doing, but you've got a very unique approach.
RickBut we want parents and grandparents to sit down with their children or grandchildren and write stories of their adventures.
RickIt's very neat what you've done.
RickSo when I look at your website, the first thing I have to say is that if people have to buy your book just for all the characters, you've got so many great characters.
RickAnd so, yeah, I know it's Carol the Carrot, but if you look at all of the characters that you have, there's so many colorful characters.
RickLike you said, there's so many colorful people in this world.
RickAnd to actually have all these colorful characters, it's just fantastic.
RickWhen I looked at your website.
RickOh, yeah, that's a great.
RickPeople were looking at the page.
RickWhat page number is that, by the way, Chelsea?
ChelseaIt's 26 to 27.
ChelseaThat is the.
ChelseaAlmost the end of the page where this is my favorite page, actually.
ChelseaI'm huge.
RickIt's so much fun.
RickSo for those who won't see this through video but will be listening to it through audio, Chelsea's talking about her inner page.
RickInner book.
RickThere's a page where there's all of her characters come together, and it's quite a unique situation with the coach and.
RickYeah, a lot of fun and just with the characters involved.
RickAnd that leads me to what I thought was very interesting.
RickAnd I think maybe not so much from a reader standpoint, but from a Maybe an author standpoint.
RickYour merchandising page, like your tab, when I tapped on the.
RickClicked on the tab and it opened up, and I thought, wow, this is a lot of merchandise because you've got so many colorful characters that you've turned into some fun stuff.
RickLike the shopping bags, I thought were really unique because they just shout at you, and your sweatshirts and T shirts and your mug.
RickThat's beautiful.
RickSo I thought, wow.
RickSo tell us a little bit about that, because I noticed it's powered by Shopify, so can you give us a little background on how did you put all of that together?
ChelseaSo I figured out.
ChelseaSo since you just said my characters are full of colors, I cannot just let this sit in a book.
ChelseaAnd I want to express this on a merchandise.
ChelseaI wanted to have this just express it through a material where kids can have it on their sweater.
ChelseaThey feel like they can actually carry you with them, especially like this.
ChelseaHopefully, I could launch my plushie.
ChelseaThey actually put.
ChelseaI actually carry this with me to book events.
ChelseaI actually.
ChelseaThis is because it's very limited edition.
ChelseaBut in terms of merchandise, I had to work it through Shopify.
ChelseaI highly recommend Shopify to my authors because it's super easy to handle.
ChelseaI don't have to deal with like shipping or anything like that.
ChelseaYou just need to do sampling through Shopify and you just put your pictures in there.
ChelseaIt is super simple for authors or any business owners out there.
ChelseaPick your samples and everything.
ChelseaBut it was perfect for me because all I needed was a simple, like merch.
ChelseaJust like a cup, right, like this.
RickSo you didn't have to spend.
RickInvested a lot of money to set it up.
RickIs that correct?
ChelseaYes, I was.
ChelseaYeah, exactly.
ChelseaI was about to say that, like, literally I don't have to spend any money on like, how you say, inventories or sampling like that, because that's what I did first.
ChelseaI want to sample my own things just to see if actually customers will like it.
ChelseaJust like the mug of like.
ChelseaI was like, oh, this is actually really good quality stuff.
RickYes.
ChelseaAnd I actually like to launch it.
ChelseaIf I didn't really like it, I don't.
ChelseaI just delete it.
ChelseaAnd that's all I need to do.
ChelseaThat was very simple and I really highly recommend Shopify.
ChelseaI'm not sponsored at all.
ChelseaI just highly recommend it.
ChelseaI had to test it myself because I didn't see any authors doing this, which was very surprisingly.
ChelseaNo one was doing it.
ChelseaI'm glad I was a good role model for authors so that they could start doing themselves.
ChelseaI think there are some authors who did different companies, which is really good.
ChelseaAs long as you guys have a good company that I could work with.
RickYou know what?
RickI thought about it and I thought about all the characters.
RickAnd of course, again, you're thinking trying to find additional ways to create revenue because even if you self publish or you hybrid publish, it's still a large investment upfront that you're doing.
RickAnd then you have to find.
RickOkay, you'd have to sell thousands of books to even pay for the next book.
RickSo if you could actually find ways of creating more merchandise like you said, if you look, I have caboose right here.
ChelseaOh, yes.
RickAnd we actually believe that or not this is about 10 years ago.
RickMy wife and I were in San Francisco and we went and found.
RickAnd my.
RickAt that time, my granddaughter and I were developing this idea, but we just had it in our minds.
RickWe didn't have a.
RickLike, we knew it was going to be a bear, but we didn't know exactly how we were going to do it.
RickAnd to be in that shop, one of those stuff where they make stuffed animals and they created this for us.
RickAnd then like you said, the thing is, then how do you parlay that, turn that into merchandise?
RickIt's not always that easy, right?
ChelseaExactly.
ChelseaYes.
ChelseaAnd when I had to carry, when I had to make this one, this one, it was not from Shopify.
ChelseaI actually had to Google it.
RickYes.
ChelseaTrust and Plushie and just popped out of nowhere.
ChelseaAnd I was like, okay, I'm going to go with this one.
ChelseaAnd we just emailed back and forth, they sent me samples, and bada bing, bada boom, it just popped up.
ChelseaAnd everybody loved this sample.
ChelseaAnd all the authors are asking me, like, where did you get it?
ChelseaAnd I send them the whole link and everybody's starting to get the same website.
RickAnd I'm like, so have you made a lot of those yet or did you just do the one sample?
ChelseaOh, and I had to make a lot of these because, you know, some certain companies, they have a contract where you have to make a hundred of the samples with the contract.
ChelseaAnd then.
ChelseaBut they can have a certain discount where if you do boat shipping, it's much cheaper than, I guess, the plane shipping.
ChelseaI guess what you.
ChelseaPlane shipping.
ChelseaMuch more expensive than the boat shipping.
ChelseaJust letting you guys know for sure.
RickYeah.
RickAnd what's interesting, because I.
RickWe were taking caboose with us to readings, but we were thinking, actually I went and bought another one.
RickLike, I've only got two, because we know that kids want to hold.
RickHold your main character right in their hands and it adds to it.
RickAnd actually the bookstore that we're in in the Rocky Mountains, they actually, the owner of the store said, rick, you should get some plushies done.
RickBecause we find we get that double sale.
RickPeople like to have the book and they like to buy the plushie to go with the book.
RickSo.
RickOh, yeah, that's something that we're working on.
RickThank you for sharing that.
RickIt's quite interesting.
RickAnd with your graphics, maybe just tell us a little bit more about.
RickDo you generally just do the main couple of characters or what else do you do in terms of your characters with the graphics?
RickYes.
ChelseaOh, so you want to know about.
RickLike when you were choosing your merchandise on Shopify the.
RickYour characters, which characters did you say?
RickOh, those are the characters we want to use primarily.
ChelseaOkay.
ChelseaSo it is expensive to have a bunch of characters in the merch.
ChelseaSo I have to pick the main one.
ChelseaSo I choose the main characters, which I wanted to, of course, choose my main character, which is Carol, the Carrot.
RickRight.
ChelseaThen in the character, if you guys read the book is Mandy the Mandarin, which she eventually chooses as her partner.
ChelseaAs a bullying teen partner, which is.
ChelseaIf you guys read page 15, she eventually chooses Mandy the Mandarin because they both get bullied in school and they both are like, since we're both orange, why not we just be partners?
ChelseaSo if you guys see my merchandise, like the mug or anything like that, and of course I have to put the family together because I think family, the symbolism of family, friendship, the symbolism of Carol the carrot, like the symbolism of leadership.
ChelseaI can do it self doubt, all those things.
ChelseaI had to put it in my merch because I just want to symbolize that merch into my sweater, into my merch of mug or sweater.
ChelseaOr what if.
ChelseaWhat did I put?
ChelseaOh, tote bag.
ChelseaEverything that symbolizes I had to put in my merch.
ChelseaBut everything else, I feel like maybe one day, if I have enough money to put all my characters.
ChelseaYes, I would love to.
RickOkay, so tell me, when you.
RickSo what was your total upfront cost to start your Shopify page?
ChelseaOh, I think the total front was.
ChelseaI believe it was, I think was $50 for some front.
RickSo not very expensive to help you, again, have another way of creating revenue?
ChelseaNo, not now.
ChelseaIt was surprising.
ChelseaNot that expensive.
ChelseaExpensive.
RickOkay.
ChelseaWhen you keep up with the maintenance, that's when you're like, oh, okay.
ChelseaIt doesn't really.
ChelseaSo it means, like, when you have to have a lot of customers and buy your merchandise and get the money back, then you see, okay, this is actually worth the money.
ChelseaBut if there's nothing coming back, then you're like, oh, that $50 was a lot, if that makes sense.
ChelseaI just want to.
ChelseaI want everybody to know this is like real business thing where you like, oh, this is $50.
ChelseaBut if it doesn't come out anything, then you're like, oh, did I just waste my money?
RickBut at least it's another way to create the potential for revenue, right?
ChelseaYes, exactly.
RickWith your book, I'm curious too.
RickWas there a specific person or was there a specific event in your life that motivated you to write your book?
ChelseaYes, it was my students and myself.
ChelseaAs a kid, my students really motivated me to write this book.
ChelseaEspecially two years ago when I retired teaching, I taught a student leadership program.
ChelseaWhile I was teaching middle school mathematics, I actually was coordinating an ASB program.
RickOkay.
ChelseaIn my student leadership program, I had a different amount of students.
ChelseaI had a student leadership president, I had a vice president.
ChelseaI had a lot of position student leadership students and each of them, they were so unique.
ChelseaOne of them were hiding behind the corner saying they're doing their own thing.
ChelseaHow do I purchase a curtain for our school school dance?
ChelseaOne of them were like, hey, you do this, you do that.
ChelseaWe have to get this done.
ChelseaAnd then one of them, like, shy, but they're like counting money for our school dance.
ChelseaEach of them had their own unique ways to get this project done.
RickDid that help you in your character development in your book?
ChelseaYes.
ChelseaThis is how the author brain works.
ChelseaIt's it this.
ChelseaI'm like, how can I make this into a character?
RickI want.
ChelseaI really wanted to incorporate all my students into my book.
ChelseaAnd then as I was making my book, I gotta put this into my book.
ChelseaAnd they're all colorful.
ChelseaAnd I'm like, wait, what is colorful?
ChelseaWhat is bright?
ChelseaAnd I'm like, vegetables, fruits.
ChelseaGreat.
ChelseaThey're both beautiful and all like different shapes.
ChelseaAnd then if you guys go on your jobs, everybody asks you if you are a fruit or a vegetable, what would you be?
ChelseaThat's very cool.
ChelseaYou don't.
ChelseaI'm going to put that in my book.
ChelseaAnd everybody, when they say, is your book about healthy book?
ChelseaIs it about like a healthy living book?
ChelseaI'm like, no, it's about.
ChelseaMore about that.
ChelseaIt's about diversity.
ChelseaIt's about life lesson book.
ChelseaIf you guys actually read my book, it's actually a life lesson book.
ChelseaWhat really molded me again, as you were asking earlier, it's actually about myself too.
ChelseaWhen I was a little kid, as a Korean American, I actually was lost as my identity as a Korean American.
ChelseaI wanted to fit in because I was born as an American, right?
ChelseaAnd I was growing up and I was like, what am I?
ChelseaAm I Korean or am I American?
ChelseaShould I call myself Chung or should I call myself Chelsea?
ChelseaAnd if you guys see my author, I put both of them, both my name, Chelsea and Chong, because I want to represent myself, because they're both me.
ChelseaThis is where the character comes in.
ChelseaSo Carol is myself as self confidence.
ChelseaIf you see my character, she's more like, I can do it.
ChelseaLet's just do it.
ChelseaWho cares what happens in life, right?
ChelseaAnd then the Mandarin is the little orange right here.
ChelseaHer character is more like self doubt.
ChelseaIf you see, you know, Carol, you know what?
ChelseaI don't think I can do this.
ChelseaThis is too scary.
ChelseaI don't think Tomato thinks I can do this.
ChelseaLike, I'm getting bullied.
ChelseaLike my other school was really like, they think I can do it.
ChelseaBut this school Didn't.
ChelseaDidn't like me.
ChelseaThey don't like me.
RickInteresting.
ChelseaBoth of them are me.
ChelseaSo that's how I character develop this book, if that makes sense.
RickAnd are there.
RickI don't want you to divulge any people's names, but are there actual people that are represented like people in your life that are represented as one of the characters in the book?
ChelseaYou know what, Rick?
ChelseaIs everybody, like everybody in this book is my life.
ChelseaI can't exactly say this is somebody.
ChelseaThis is somebody.
ChelseaIt's not them.
RickRight.
ChelseaIt could be anybody.
ChelseaWhatever it is.
ChelseaYou know what?
ChelseaThis is not even me.
ChelseaIt could be you, main character.
ChelseaI just want this book to be represented as you guys to be the main character of your life.
ChelseaCarol the carrot is a representative of you guys.
ChelseaWhenever you guys feel like Mandy, sometimes it does.
ChelseaIt's okay.
ChelseaIt's not a bad character.
ChelseaIt's just for yourself to say, you're okay to be Mandy.
ChelseaIt's okay for yourself to be Carol.
ChelseaOr sometimes we could be Tomato.
ChelseaThose moments where we bully somebody, but we self reflect back and say, you know what, Carol the Carol was pretty cool at that time.
ChelseaAnd we.
ChelseaSo I feel like all these characters could be anybody.
ChelseaAnd I just want to say that.
RickTo you guys if you could tell us in like a few words the theme.
RickSo what's the underlying theme of the book?
ChelseaTeamwork, embracing differences, inclusion and diversity.
RickAnd would that also be the central teaching or is there something else that you think is a lesson in there?
ChelseaIt's a huge lesson in there.
ChelseaI just want you guys to feel like when you guys read this book, it's not only for kids, is also for adults.
ChelseaI see a lot of adults came to me, surprisingly more than the kids itself.
ChelseaThey're like, thank you, Chelsea.
ChelseaOne day I saw this adult, a full grown adult came to me, Chelsea, thank you for making this book a stranger.
ChelseaI was like, oh, yeah, thank you.
ChelseaWhat was your name, by the way?
ChelseaSo and so told me you healed my inner child.
ChelseaI was like, oh, can you tell me more about that?
ChelseaYou healed my inner child of not only you found my identity.
ChelseaYou healed the inner part of me, saying that it's okay just to be me.
ChelseaIt's okay to be who I am, where I came from.
ChelseaThe word it's okay was such a comforting word.
RickYes.
ChelseaAnd it was like, so settling.
ChelseaThat environment just changed all of a sudden.
RickThere's the words and there's the illustrations.
RickSo tell us a little bit about how those combine together to, for example, this person you're talking about to motivate them and for them to come up to you, for them to be Mandy to almost Carol, but coming to you.
ChelseaYeah, they exactly told me the page.
ChelseaPage 14 and 15.
ChelseaGuys, if you guys have.
ChelseaIf I have time to read this page, that exactly told me that this page.
ChelseaActually, she said she cried when she read this page.
ChelseaShe read this thousands of times, she told me.
ChelseaAnd she literally couldn't stop reading this to her grandchildren because she keeps.
ChelseaShe keeps crying.
ChelseaAnd she was like, okay, guys, I'm so sorry.
ChelseaI had to read this again.
ChelseaLet me read this again.
ChelseaI'm so sorry I read it.
ChelseaI'm like, okay.
ChelseaOh, my gosh.
ChelseaThank you so much.
ChelseaI'll leave this to you guys.
ChelseaAs she walked down the hallway, she heard someone sobbing in the bathroom.
ChelseaShe opened the door.
ChelseaOrange, are you okay?
ChelseaOrange shook her head.
ChelseaI had lots of friends at my old school, but not here.
ChelseaWhy does everyone make fun of me?
ChelseaCarol didn't know what to say.
ChelseaAnd I'm not an Orange, I'm a Mandarin.
ChelseaBut no one cares.
ChelseaI care, said Carol.
ChelseaDo you have a another name?
ChelseaMandy the Mandarin.
ChelseaDon't laugh.
ChelseaI won't laugh.
ChelseaI'm Carol the Carrot together.
ChelseaAnd that made it okay.
RickWow, that's fantastic.
ChelseaThis section just made her healing.
ChelseaAnd it was just simple, it was just humorous.
ChelseaBut at the same time, it did make her heal in its.
ChelseaAnd I.
ChelseaIt was just a countless moment where that was a lady.
ChelseaI.
ChelseaShe was coming from a different background.
ChelseaHer of.
ChelseaShe was a grown woman.
ChelseaVery interesting story.
ChelseaAnd there was another.
ChelseaA father who came to me saying, thank you so much.
ChelseaHe was actually hesitating.
ChelseaThank you so much.
ChelseaI was trying to find you everywhere in this book event.
ChelseaAnd I was like, oh, my God, thank you so much.
ChelseaAnd who are you?
ChelseaWhat's your name?
ChelseaI said the same thing.
ChelseaOh, my God.
ChelseaThank you so much.
ChelseaBut who are you?
ChelseaWhat's your name?
ChelseaI just want to tell you, I never had a conversation with my son at the dinner table.
ChelseaAnd you created space to create a conversation, an actual conversation, because of your book.
ChelseaAnd I was like, wow, do tell me, like, what kind of conversation you actually made.
ChelseaAnd it was like, not only.
ChelseaIt was just.
ChelseaI thought it was about healthy food because I was trying to make my kid eat healthy food.
ChelseaBut not only that, I was actually teaching him about all these things about diversity because I heard that diversity was so hard to talk about at school.
ChelseaBut this made it very simple.
ChelseaAnd also he was getting to talk about Bullying because he didn't know that his son was getting bullied at school.
ChelseaAnd then this expressed how bullying was not okay.
ChelseaAnd then he found out his son was getting bullied.
ChelseaHe found out that his son was getting identity lost.
ChelseaHe was his again, his son was getting identity lost.
ChelseaBut he found out that because of this book, his son got more encouragement and more confidence.
ChelseaAnd he said, you know what?
ChelseaI want to be like Carol the Carrot.
RickWow.
ChelseaHis son keeps talking to his father every dinner time now.
RickOh, that's fantastic.
RickYou know what?
RickIsn't that great when your book fosters that type of feeling and conversation?
RickLike, you never really think, oh, I've written this children's book, but you never think, oh, like, what's it going to do in terms of creating conversation between either a child and their parent or a child and their grandparent?
RickQuite interesting.
ChelseaYes.
ChelseaAnd, yeah, just to go back to your question, that motivated me as an author, and also that's how I get to create a character through illustration that not only is cute or beautiful, but more than that.
RickSo this leads me to my next question.
RickIs your writing process.
RickSo tell us a little bit about when you first started and listening to how things have happened for you with your.
RickWith people who have read your book.
RickAnd coming up to you, has your writing process changed from when you first started Carol and to now, like, how is it evolving?
ChelseaMy writing process, When I first started my first draft with Carol the carrot was not Carol the Carrot itself.
ChelseaIt was very random.
ChelseaIt was about to be something different.
ChelseaI should have wrote a note down what it used to be called.
ChelseaBut I wanted to write something different other than salad bowl.
ChelseaI just wanted to write something like, oh, Carol the Carrot was writing a school bus.
ChelseaAnd then she got an A at school, and then she got into this school game, and that's it.
ChelseaAnd I'm like, some of this seems boring.
ChelseaI think that's so typical.
ChelseaAnd it seems too, there is no challenge.
ChelseaI want some challenge.
ChelseaBecause a lot of kids go through challenge.
RickAbsolutely.
ChelseaBecause that's how our life is.
ChelseaAnd I was like, I want to incorporate a sport in there.
ChelseaThat's how I keep developing my writing.
ChelseaI'm like, I have to put.
ChelseaI have to put something.
ChelseaAnd that's how our writing comes in.
ChelseaAnd we learned this from our school.
ChelseaWe have to put a climax in there.
ChelseaWe have to put our resolution in there.
ChelseaWe have to do this and that.
ChelseaAnd I literally, Rick, I had to crumble my paper, threw it up.
ChelseaAnd like, lots of movies, see that with authors where you literally, absolutely throw it in their back.
ChelseaI literally did that.
ChelseaI thought it was in the movies, but I literally had to do that in real life.
RickRight.
ChelseaDoing an event, crumbling my paper.
ChelseaI can't do this.
ChelseaNo.
ChelseaI was literally burned out from writing.
ChelseaAnd I think as a writer, just keep writing draft after draft and after draft.
ChelseaBut my discipline from a teacher, as a teacher really disciplined me from keep writing, don't give up.
ChelseaKeep writing, don't give up.
ChelseaReally had me disciplined to really making a book and to write my second book right now, which I want to announce that I'm actually on my second book with my manuscript right now.
ChelseaI'm working on the series for my Carol a Cara second series.
RickFantastic.
ChelseaYes.
ChelseaAnd that really helped me from my first book of how I can transition that and really help me practice that as a writer of, oh, this is how it works.
ChelseaOh, this is how it works.
ChelseaAnd I'm actually learning that from my editor, which is Sharon Jennings, which absolutely amazing editor.
ChelseaAnd I really learned from my editor.
ChelseaI learned from her feedbacks.
ChelseaI learned from my audience.
ChelseaMost of my audience are from my parents and other authors and other, like, family members.
ChelseaThey're amazing feedback.
ChelseaThey're not more critical things.
ChelseaI think most people come from the kids.
ChelseaThey're like, can you make it more fun or can you make less veggies?
ChelseaCan you unicorn?
ChelseaAnd I'm like, put more unicorn in days.
ChelseaDo that.
RickVery interesting.
RickI always think about, did you do any research?
RickBut so would you say your research was.
RickWas your readers?
ChelseaMy research was my readers.
ChelseaMy research was more of my.
ChelseaMy reviews.
RickOkay.
ChelseaAnd also when I was writing my first book of Carol the Carrot, my research was based on going to bookstores and libraries when I was first writing my book, because I literally had to go into categories of what I really aim for, such as for my authors out there, I really recommend going to the themes of what you really interested in, such as if you're interested in bullying or anti bullying, go to those books, get those books and see how those authors really tell their stories.
ChelseaAnd why are there like number one bestselling authors or why they won those awards and see what moved the audience and read those and research those writers.
RickOkay.
RickBecause you talked about.
RickAnd I don't want to take away from this because I think it's so important you talked about the adults that came to you.
RickBut maybe tell us a little bit about your experiences with the children who read your book and how did they view it?
RickWhat was their thoughts and how did you impact them?
ChelseaWow.
ChelseaThe kids, amazing.
ChelseaThey're.
ChelseaThey're the critics of all of our children's book.
ChelseaThey think they're the actual critics.
ChelseaThey see you and my book is actually very interesting story.
ChelseaMore than the adults.
ChelseaBecause when you see first see the kids, you should see their faces.
ChelseaThey're like, wait, a carrot?
ChelseaIt's not like unicorn.
ChelseaIt's not something beautiful rainbow.
ChelseaAnd the aesthetic pleasing what they want, it's not trending, I think.
ChelseaBut when they open the book, they're like, I see where this is going.
ChelseaOkay.
ChelseaActually, this is fun.
ChelseaOkay, I'll see, I'll see this.
ChelseaOkay, I'll buy it.
ChelseaThat's them.
ChelseaAnd they actually buy the book.
ChelseaAnd they want their mom and dad to buy their book.
ChelseaAnd this is real fact.
ChelseaI'm not saying, I'm not sugarcoating anything because I want you guys to see the perspective of Carol the character through kids lens.
RickAbsolutely.
ChelseaIt's totally different with adults.
ChelseaThat's why adults like my book more than the kids.
ChelseaBecause kids likes cute and pretty pictures.
ChelseaAnd if you guys want more kids audience or kids customers make cute and aesthetically pleasing books, you guys cannot make books that you like.
ChelseaYou have to make kids.
ChelseaYou have to make books that kids like.
ChelseaIf you guys want to more kids based audience, that's.
ChelseaI'm just giving you advice.
RickWell, you know what?
RickAnd I couldn't agree with him more, Chelsea, because you know what?
RickIf it wasn't for my grandchildren, I actually call like my oldest granddaughter was like my awakening in terms of my imagination because she triggered all that.
RickIf it wasn't for her saying, we did all these adventures together.
RickBut I looked at it as if we went for a hike or we went.
RickI taught her how to ski, or we went horseback riding or whatever.
RickIn her, her mind it was much more than that.
RickAnd in my mind it was, you know what?
RickI was getting to do something with my granddaughter, which was skiing.
RickBut then we ended up writing a story about these people from Arkansas, because what we were skiing in the Canadian Rocky Mountains and there was this young couple from Arkansas, and Arkansas doesn't get much snow.
RickSo we were thinking, how did, how do you end up even knowing how to snowboard when you're from Arkansas?
RickAnd then we actually got to spend time in a ski gondola talking to them.
RickAnd then when we got off the gondola, what we didn't realize is we went up the same ski run and we got to the top.
RickUnfortunately, the young ladies ski board a snowboard Went rushing down the hill and my five year old granddaughter who was just learning how to ski, she chased it down like I was like.
RickAnd she was chasing this snowboard and she rescued it.
RickSo we turned that into a story.
RickBut if it wasn't for her, that story wouldn't have come to light.
RickBut it was, we call it Riding the Rainbow to Arkansas.
RickAnd that was how we developed the story.
ChelseaThat is amazing.
ChelseaOh my God.
ChelseaYeah, that's amazing.
RickSo when you talk about success of your book, tell us a little bit about how are you measuring success.
RickI know we'd all like to sell thousands of books, but how are you measuring your success?
ChelseaSo success for me is more like I want to say I thought success is going to be like, yes, I got bestseller, I made so much money.
ChelseaBut it's more than that actually because I didn't make a lot of money through my books actually.
ChelseaIt's actually more than that.
ChelseaIt was the fulfillment from parents, educators, children.
ChelseaJust seeing their smile was the most success fulfillment I ever felt in my life.
ChelseaEven from teaching.
ChelseaAll the teachers out there probably relate of when you teach something, you're like, you see the kid go like, I found it a eureka.
ChelseaI can solve it.
ChelseaLike when you see those kids brighten their eyes and you oh, I taught them something.
ChelseaIt's the same feeling when you make a book and you see their kids really want to read your book or a full grown adult tear their eyes while you read your book.
ChelseaI feel like that's success in changing people's life or people from the hospital, a patient really want to have your book in their hands because you're changing their lives.
ChelseaI think that success for me is a definition of that fantastic.
RickI just love to hear those stories because again, we all know that there's millions of children's books and we'd all like to base have a number one bestseller or whatever.
RickBut at the end of the day, how you've worded it, Chelsea, is that's how I feel also is changing even just one life is so neat.
ChelseaExactly.
RickAnd motivating people.
RickSo tell me now the role of writing in your life.
RickSo what's.
RickHow has it when you first started to now what's the role of writing in your life?
ChelseaWell, writing is both a creative outlet and a way to make a lasting impact.
ChelseaI dedicate a specific time during the week to write.
RickOkay.
ChelseaTreating it as an essential, like important part of my routine.
ChelseaIt fits into my life as a way to express my passion and share a meaningful story with the world.
ChelseaSo I feel like role of writing and as a writer or even write, writing has become a routine and it just became part of my life now.
RickWow.
RickWow.
RickAnd so what advice would you give to under aspiring or aspiring authors?
RickWhat advice would you give them?
ChelseaI love this question.
ChelseaStart with your why?
ChelseaWhat message do you want to share with the world?
ChelseaOnce you know that, stay consistent and don't be afraid to seek feedback.
ChelseaSurround yourself with supportive people who believe in your vision.
ChelseaJust like Rick.
ChelseaDon't let perfectionism delay your progress.
RickThat's a very good point and that's a really good lesson because I think Chelsea and myself, I'd like to luck myself with Chelsea is that, you know what, you just have to start and then believe that you can do it.
RickAnd I think anyone can actually create a children's book.
RickYou just have to have, like you said, Chelsea, the passion and find something that you're really out and you can make it happen.
ChelseaExactly.
RickSo let's talk a little bit about the readers.
RickNow, we've talked about aspiring authors, but what's your encouragement for your readers?
RickWhat do you, what would you like to say to your readers?
RickWhether it's sometimes, maybe it's not children that are listening to this podcast, but it's their moms or dads or grandmas or grandpas.
RickWhat would you like to say to encourage them to read your book?
ChelseaI want readers, I want them to encourage to pick up Carol the Care Ball sort of salad bowl.
RickAbsolutely.
ChelseaIt's more than just a story, guys.
ChelseaIt's a tool for fostering leadership and inclusiveness.
ChelseaAnd jokes all aside, I just want everybody to just pick up a book for the kids.
ChelseaIt's very important to just read to your kids, whether you're adult or an educator, yourself or grandparents.
ChelseaEveryone should be reading a book because it's such a life lesson way of connecting with your kids.
ChelseaEven five minutes a day, one hour, it doesn't really matter if you can look through your phone for an hour.
ChelseaLooking at a book for just five minutes could probably change your life.
ChelseaJust like how those two stories I told you about that one lady and the one gentleman, the father, I told you it impacts their kid for the rest of their life and you can actually connect with your kids or with your students or with your grandchildren and it impacts the whole world.
ChelseaAnd you guys, if you want to purchase my book again, go on Amazon.
ChelseaAbsolutely.
ChelseaFacebook as well.
RickThanks, Chelsea.
RickFinal thoughts.
RickIs there something that you'd like to share?
RickI know you talked about you've got a You're currently working on another book.
RickTell us a little bit about that and maybe in your final thoughts here also.
ChelseaYes.
ChelseaSo I'm working on my second book of Carol the Carrot series.
ChelseaIt's going to be more this time.
ChelseaI'm actually listening to my audience again, like how I told you guys, you should really listen to your audience.
ChelseaI'm going to be talking about more about encouragement, inner healing, about a loss, but more for encouraging yourself.
ChelseaI think that's gonna be the theme of my next book.
RickRight.
ChelseaAnd it's gonna be such an amazing, magical story.
ChelseaSo I really highly encourage for you guys to grab that next year.
ChelseaIt's gonna launch next year in spring.
ChelseaI hope you guys can look out for that.
ChelseaJust go follow me on my Instagram.
ChelseaThat's my main channel, which is ChelseaStory Nook on my Instagram.
ChelseaAnd follow me on my YouTube channel, where I also interview other authors.
ChelseaChelsea story.
ChelseaNo podcast.
ChelseaAnd yeah, just follow me there.
ChelseaAnd I'm really, I'm very deeply grateful for this amazing opportunity.
RickI'm loving having you.
RickCould you do me a favor also, because you talked about your editor, you talked about other resources.
RickIf you could actually send me a quick note with those with the links, what I will do is I'll make sure they get into the show notes so that other aspiring authors, if they want to reach out, if your editor wants more work, we could send them the link to that person or whatever.
RickIf there's resources you think that you'd like to share, you could just send me a quick email with the links and I'd be happy to put that in the show notes.
ChelseaYeah, sure.
ChelseaI will send resource links and I'll share my links and all the resource links as much as I can.
RickYeah.
ChelseaAnd yeah, man, thank you so much for this opportunity.
ChelseaI'm such, it's such an honor.
RickYou know what?
RickI want to thank you so much for being a guest on Adventures in the Heart of Children's Book Authors Podcast.
RickYour generosity of and your insights will definitely help a lot of people, especially aspiring authors and readers.
RickAnd we promise to provide our.
RickLike I said before, but we promised to provide our audience with links to Chelsea's book, Carol the Carrot Bowls for the Salad bowl site.
RickBecause like I said to you, I know Chelsea said she wants to work on her website more, but it's already a fun website already, so definitely visit that.
RickAnd also, if you've enjoyed this episode, please hit the subscribe button and listen to our next episode, which will be a guest who's written a book called Santa Simon and it's perfect for this time of year.
RickAnd don't forget to grab Carol the Carrot book as a stocking stuffer because what a perfect time of the year to do that again.
RickFeel free to share this episode with friends and family, and we hope we've inspired you as an author or a reader to enjoy more, as Chelsea stated, to endure more reading of children's books.
RickBecause like Chelsea said, it only takes five minutes a day to definitely have an incredible influence on a young person's life.
RickThank you, Chelsea.
ChelseaThank you so much.
ChelseaRick.
ChelseaThank you so much for this opportunity and this wonderful, beautiful platform.