Rick

Chelsea, thanks for joining us today.

Rick

It's.

Rick

It's a great pleasure.

Chelsea

It was my pleasure as well.

Rick

And I had a chance, of course, as you can see in the background, we have your book.

Rick

And it's just a fun story.

Rick

It's interesting because at least a couple of times a year I have five grandchildren.

Rick

And one of the things that we like to do together as a family is go bowling.

Rick

I'm looking forward to sharing the book with my grandchildren over the holidays.

Rick

So can you tell us a little bit about the inspiration and how it all started for you?

Chelsea

My name is Chelsea Kim.

Chelsea

I'm the author of Carol the Caribou for the Salad Bowl.

Chelsea

So when I set out to write Carol the Caribou for the Salad Bowl, I wanted to reflect the world I saw in my classroom.

Chelsea

I saw it as a vibrant mix of personality, strengths, and the stories.

Chelsea

Teaching in school taught me that no two students are alike.

Chelsea

Some colors were like boldly outside the lines.

Chelsea

As you can see, like students, when they color, right, they don't all color the same, as you can tell.

Chelsea

Like with your five grandchildren, probably saw them colored differently, right?

Rick

Absolutely.

Chelsea

Tricked very carefully within them.

Chelsea

But each of them has something unique to bring to the table.

Chelsea

That was the heart of the story.

Chelsea

Everyone belongs, and others were very different.

Chelsea

That's what makes us stronger.

Chelsea

So that's where the whole idea of the salad bowl came from.

Chelsea

And that's where the inspiration came from.

Chelsea

Where it came from my students.

Rick

Just out of curiosity, was bowling something that maybe you did with your students?

Rick

I know schools take do field trips.

Rick

Was that one of the field trips or how did this whole bowling idea come up?

Chelsea

Oh, that's an excellent question.

Chelsea

When I was a kid, I think I believe I was seven or eight years old, I went to bowling often in Los Angeles.

Chelsea

There's a bowling alley in Koreatown.

Chelsea

I went there pretty often during weekends with my friends.

Chelsea

And as I was going there with my friends, I realized that was my hobby.

Chelsea

I have to keep thinking about the remnants of the whole memories when I was a kid.

Rick

Sure.

Chelsea

When I become a teacher, I want to take this with my students.

Chelsea

And when I became a teacher, that's when I got the opportunity to take the kids.

Chelsea

And all my students were like, why bully isn't bully for more older people?

Chelsea

And I'm like, you guys, this is pretty fun.

Chelsea

And all the kids really enjoy bullying.

Chelsea

And ads were saying, oh, I can't make it.

Chelsea

How come other kids could strike?

Chelsea

And other kids were like, oh, man, I missed the strike.

Chelsea

And other Kids were like, oh, I only made a spare Mrs.

Chelsea

Kim.

Chelsea

And I'm like, guys, that's life.

Chelsea

And I was like, eureka.

Chelsea

This is about life.

Chelsea

And I resonated bullying as life because some of sometimes in life we miss, we make strikes, we make sp.

Chelsea

And I put that two and two together into my book.

Chelsea

Where live is basically like a bowling.

Rick

Absolutely.

Rick

I could, like I said to you, I can see that through my grandchildren and how they support each other.

Rick

And it creates quite a bit of laughter too.

Rick

Right.

Rick

Because when you throw your ball in the gutter and you don't.

Rick

And you don't knock any pins down at all, it can be quite funny.

Rick

Most times it's taken that way.

Rick

Nobody's too serious about it.

Chelsea

Yes, exactly.

Chelsea

Exactly.

Chelsea

That's how I put two and two together.

Chelsea

And I had to put that in my book somehow.

Chelsea

I was like, how can I put a bowling and a vegetable two and two together?

Chelsea

I was like, perfect.

Chelsea

A salad bowl.

Chelsea

There you go.

Rick

Absolutely.

Rick

That's fantastic.

Rick

And I'm curious about your publishing approach.

Rick

Everybody has.

Rick

That's one of the big things when I was first starting out as a children's book author was how was I going to publish this book?

Rick

Whether.

Rick

And I really wasn't sure about.

Rick

I knew about traditional publishing, but I didn't even know that self publishing was an option.

Rick

So that was the approach that we took is that we found that self publishing was a good option for us.

Rick

But can you tell us a little bit about your story and about how did you go about publishing your book?

Chelsea

So my journey is very interesting that I was very lucky to find a publishing company called Marian Laundry.

Chelsea

Publishing was such an incredible experience.

Chelsea

So the company, they really blend the best of both worlds.

Chelsea

There's a traditional and a self publishing company.

Chelsea

They offer a professional service like editing book design while still allowing authors like me to retain full creative control rights to our work.

Chelsea

I was able to publish my book through a print on demand system which gave me the more flexibility to focus on my own marketing strategy, which was very.

Chelsea

It really stood out to my mentorship.

Chelsea

I really received through that company and it was very invaluable.

Chelsea

It didn't really just help me grow as an author, but also position me as a role model for other aspiring authors.

Chelsea

And I was getting to really focus on my creative side part of as an author while they worked with me as with the author part of it.

Chelsea

So I can really focus on both because without their help, I don't think I was able to really put that together during my Author journey, if that makes sense.

Chelsea

Right.

Rick

I was fortunate too because I was one of the people that I just happened to run into was a self published author and he was also a website designer and a book designer, including the format.

Rick

It just was one of those things for me that we got very lucky that we had somebody like that.

Rick

It sounds like you enjoyed your experience.

Rick

So you self published, is that correct?

Chelsea

So yeah, I did.

Chelsea

It was a hybrid published, so published.

Chelsea

So I guess it's 50.

Chelsea

50.

Chelsea

Yes.

Rick

Okay.

Rick

And so in terms of your distribution, of course, as you can see, I've got your book behind me, which I purchased through Amazon.

Rick

So maybe you could just give us a feel for when you say you're 50.

Rick

50.

Rick

So tell us a little bit about your sales.

Rick

So is there some retail?

Rick

Is it mostly online?

Rick

Is it mostly Amazon and online driven or how are you selling your book?

Chelsea

So I sell my book mostly on Amazon.

Chelsea

The reason I did that is to just organize and just stay put on that so I don't have to because I do a lot of.

Chelsea

I wear different hats.

Chelsea

I'm actually a podcast host.

Chelsea

I actually sell merch.

Chelsea

I also do my other online courses.

Chelsea

I'm trying to launch next year.

Chelsea

I'm doing so many things at once and I cannot focus on just selling my book everywhere because I'm very prone to tech.

Chelsea

So I'm just like, I just want to stay in one, put on my book sales.

Chelsea

So I just have Amazon.

Chelsea

And also IngramSpark is more for distribution purposes.

Rick

Right.

Chelsea

And if that makes more sense on that part of book sales.

Chelsea

Yeah, I'm not selling tons of book, but I think I just put on that marketing sales on just focusing on the Amazon.

Rick

And you know what, we, I find even for ourselves, we're very much, very similar.

Rick

Amazon, of course, we have set it up through ingramsparks also, so that gives us a broader reach.

Rick

We've been fortunate too because our book is takes place in the Rocky Mountains and we're very fortunate that we have friends who own a bookstore in the Rocky Mountains and they've been doing very well with our book.

Rick

Do you make any school visits or do public readings or what about what's your approach there?

Chelsea

Yes, I do school visits.

Chelsea

I do virtual visits recently.

Chelsea

So I did my book launch in July.

Chelsea

So I only did few for this year because I was busy doing the podcast hosting.

Chelsea

But it went really well.

Chelsea

I just started with the virtual visit for now because there was school just barely open this year.

Chelsea

So it went really well.

Chelsea

For my virtual visit.

Chelsea

I actually did A whole presentation for the kids.

Chelsea

And that went super well.

Chelsea

I thought it was not going to work out because I couldn't actually interact with the kids.

Chelsea

But the kids really loved it.

Chelsea

They're like, oh, I see the author through the screen.

Chelsea

And I actually had to talk with them.

Chelsea

They came up with this.

Chelsea

They came to the screen and I interacted with this with the students through my.

Chelsea

And I send the teacher all my activities and they had it printed out already for them.

Chelsea

And my activity is very interesting because it's very different.

Chelsea

It's not where they do it and they finish it.

Chelsea

It's actually an ear project where they write a letter to themselves and it's actually a goal driven project where they write a letter a year after.

Chelsea

So they say, oh dear Chelsea, a year from now you're going to achieve this goal.

Chelsea

And after a year they actually look at that goal and see if they achieved it.

Rick

Oh, fantastic.

Chelsea

Those are the type of activity I do with the kids in my school business.

Rick

And I looked at your website, I've got a few questions about that.

Rick

But do you have your activity pages on your website?

Chelsea

Oh yes, I do have my activity pages on my website.

Chelsea

If you guys go there, I have free activity pages.

Chelsea

Those doesn't really coordinate with my author visits because my visits are very specific and personalized activities just based on the schools.

Chelsea

So they're very different based on the school.

Chelsea

So it's very personalized activities.

Chelsea

But the ones that you guys gonna see on the websites are like matching vegetables.

Chelsea

They're very cute guys.

Chelsea

So it's free.

Chelsea

You guys can download it.

Chelsea

It's very cute.

Chelsea

So you guys can download it at home.

Chelsea

Cut it.

Chelsea

I think there's matching vegetables.

Chelsea

There's.

Chelsea

I have to look it up.

Chelsea

It's been a while.

Chelsea

I think you can match some fruits and vegetables.

Chelsea

Like a lot of tons of activities.

Chelsea

You can go.

Chelsea

I am going to be updating my website next year.

Chelsea

It's going to vamp it up a lot more better.

Chelsea

I'm going to have a lot of things going on my website.

Chelsea

Go check it out next year because I am going to update it a lot more better.

Chelsea

This year was just, you know, I'm just testing out the waters because website was not my focus.

Chelsea

This my Instagram.

Chelsea

So if you guys really want a more updated version, it's going to be my Instagram, which is my main channel.

Rick

Okay.

Rick

Okay.

Rick

And that leads me to website development because as a self published author, one thing that was recommended that we should have a website before we launched our book.

Rick

But in our case, we were so excited about bringing our book to life by D.

Rick

Oh, and on top of that, we a website.

Rick

So we actually.

Rick

It took us a little longer.

Rick

We launched our book and then it was about six months before we actually launched our website.

Rick

But just like you, our website is a work in progress.

Rick

And so that's what I wanted to ask you about.

Rick

Did you have your website completed before you launched your book?

Chelsea

No, actually, I had to delay my website after my book came out because honestly, I didn't know where this book was heading to.

Chelsea

I had to see where this book was going to.

Chelsea

I had to have the feel of it.

Chelsea

It's like when you guys have a baby, you have to know what's the development?

Chelsea

What's this brain development is going to be like, how's this.

Chelsea

How is this kid going to grow?

Chelsea

What's the size of this baby going to be?

Chelsea

It's like basic.

Chelsea

When book has come out, what is the audience going to be like?

Chelsea

What was.

Chelsea

What is my audience want to be?

Chelsea

So what does my audience want from me?

Chelsea

So that's why I really make my website large enough.

Chelsea

I just made a very basic after.

Chelsea

Right after my launch, which is why you guys go see.

Chelsea

My website is very simple, straight to the point.

Chelsea

It's not very fancy.

Chelsea

It's not like how your website rig is very fancy.

Chelsea

I don't know how you had the time.

Chelsea

My website is very like, oh, when you just go.

Chelsea

You see the merch when you go see his website, you know, maybe.

Rick

Actually I really liked your website.

Rick

I really like your.

Rick

I do.

Rick

And you know what, it's interesting because I was thinking, oh, man, what can I learn from Chelsea?

Rick

Because I was thinking, I've got to improve my website.

Rick

So thank you for saying that because all these thoughts, actually, through the holiday season, I've got five or six projects I'm working on to make some improvements to the website.

Rick

And part is.

Rick

Part of that is we're looking to.

Rick

In our book, we have what I call activity pages.

Rick

And at the back of our book, we encourage children to sit down with their parents or grandparents and find pictures on their iPad or iPhone or a smart tablet or whatever, find pictures that they can create a story from and then sit down and write that story.

Rick

Because that's actually what happened with myself, my granddaughter, my oldest granddaughter.

Rick

We actually, we had taken so many pictures of all of our adventures together.

Rick

And she said, one day, papa, we got to turn these into a story.

Rick

And that's how it all started.

Rick

So we created these Activity pages, not similar to what you're doing, but you've got a very unique approach.

Rick

But we want parents and grandparents to sit down with their children or grandchildren and write stories of their adventures.

Rick

It's very neat what you've done.

Rick

So when I look at your website, the first thing I have to say is that if people have to buy your book just for all the characters, you've got so many great characters.

Rick

And so, yeah, I know it's Carol the Carrot, but if you look at all of the characters that you have, there's so many colorful characters.

Rick

Like you said, there's so many colorful people in this world.

Rick

And to actually have all these colorful characters, it's just fantastic.

Rick

When I looked at your website.

Rick

Oh, yeah, that's a great.

Rick

People were looking at the page.

Rick

What page number is that, by the way, Chelsea?

Chelsea

It's 26 to 27.

Chelsea

That is the.

Chelsea

Almost the end of the page where this is my favorite page, actually.

Chelsea

I'm huge.

Rick

It's so much fun.

Rick

So for those who won't see this through video but will be listening to it through audio, Chelsea's talking about her inner page.

Rick

Inner book.

Rick

There's a page where there's all of her characters come together, and it's quite a unique situation with the coach and.

Rick

Yeah, a lot of fun and just with the characters involved.

Rick

And that leads me to what I thought was very interesting.

Rick

And I think maybe not so much from a reader standpoint, but from a Maybe an author standpoint.

Rick

Your merchandising page, like your tab, when I tapped on the.

Rick

Clicked on the tab and it opened up, and I thought, wow, this is a lot of merchandise because you've got so many colorful characters that you've turned into some fun stuff.

Rick

Like the shopping bags, I thought were really unique because they just shout at you, and your sweatshirts and T shirts and your mug.

Rick

That's beautiful.

Rick

So I thought, wow.

Rick

So tell us a little bit about that, because I noticed it's powered by Shopify, so can you give us a little background on how did you put all of that together?

Chelsea

So I figured out.

Chelsea

So since you just said my characters are full of colors, I cannot just let this sit in a book.

Chelsea

And I want to express this on a merchandise.

Chelsea

I wanted to have this just express it through a material where kids can have it on their sweater.

Chelsea

They feel like they can actually carry you with them, especially like this.

Chelsea

Hopefully, I could launch my plushie.

Chelsea

They actually put.

Chelsea

I actually carry this with me to book events.

Chelsea

I actually.

Chelsea

This is because it's very limited edition.

Chelsea

But in terms of merchandise, I had to work it through Shopify.

Chelsea

I highly recommend Shopify to my authors because it's super easy to handle.

Chelsea

I don't have to deal with like shipping or anything like that.

Chelsea

You just need to do sampling through Shopify and you just put your pictures in there.

Chelsea

It is super simple for authors or any business owners out there.

Chelsea

Pick your samples and everything.

Chelsea

But it was perfect for me because all I needed was a simple, like merch.

Chelsea

Just like a cup, right, like this.

Rick

So you didn't have to spend.

Rick

Invested a lot of money to set it up.

Rick

Is that correct?

Chelsea

Yes, I was.

Chelsea

Yeah, exactly.

Chelsea

I was about to say that, like, literally I don't have to spend any money on like, how you say, inventories or sampling like that, because that's what I did first.

Chelsea

I want to sample my own things just to see if actually customers will like it.

Chelsea

Just like the mug of like.

Chelsea

I was like, oh, this is actually really good quality stuff.

Rick

Yes.

Chelsea

And I actually like to launch it.

Chelsea

If I didn't really like it, I don't.

Chelsea

I just delete it.

Chelsea

And that's all I need to do.

Chelsea

That was very simple and I really highly recommend Shopify.

Chelsea

I'm not sponsored at all.

Chelsea

I just highly recommend it.

Chelsea

I had to test it myself because I didn't see any authors doing this, which was very surprisingly.

Chelsea

No one was doing it.

Chelsea

I'm glad I was a good role model for authors so that they could start doing themselves.

Chelsea

I think there are some authors who did different companies, which is really good.

Chelsea

As long as you guys have a good company that I could work with.

Rick

You know what?

Rick

I thought about it and I thought about all the characters.

Rick

And of course, again, you're thinking trying to find additional ways to create revenue because even if you self publish or you hybrid publish, it's still a large investment upfront that you're doing.

Rick

And then you have to find.

Rick

Okay, you'd have to sell thousands of books to even pay for the next book.

Rick

So if you could actually find ways of creating more merchandise like you said, if you look, I have caboose right here.

Chelsea

Oh, yes.

Rick

And we actually believe that or not this is about 10 years ago.

Rick

My wife and I were in San Francisco and we went and found.

Rick

And my.

Rick

At that time, my granddaughter and I were developing this idea, but we just had it in our minds.

Rick

We didn't have a.

Rick

Like, we knew it was going to be a bear, but we didn't know exactly how we were going to do it.

Rick

And to be in that shop, one of those stuff where they make stuffed animals and they created this for us.

Rick

And then like you said, the thing is, then how do you parlay that, turn that into merchandise?

Rick

It's not always that easy, right?

Chelsea

Exactly.

Chelsea

Yes.

Chelsea

And when I had to carry, when I had to make this one, this one, it was not from Shopify.

Chelsea

I actually had to Google it.

Rick

Yes.

Chelsea

Trust and Plushie and just popped out of nowhere.

Chelsea

And I was like, okay, I'm going to go with this one.

Chelsea

And we just emailed back and forth, they sent me samples, and bada bing, bada boom, it just popped up.

Chelsea

And everybody loved this sample.

Chelsea

And all the authors are asking me, like, where did you get it?

Chelsea

And I send them the whole link and everybody's starting to get the same website.

Rick

And I'm like, so have you made a lot of those yet or did you just do the one sample?

Chelsea

Oh, and I had to make a lot of these because, you know, some certain companies, they have a contract where you have to make a hundred of the samples with the contract.

Chelsea

And then.

Chelsea

But they can have a certain discount where if you do boat shipping, it's much cheaper than, I guess, the plane shipping.

Chelsea

I guess what you.

Chelsea

Plane shipping.

Chelsea

Much more expensive than the boat shipping.

Chelsea

Just letting you guys know for sure.

Rick

Yeah.

Rick

And what's interesting, because I.

Rick

We were taking caboose with us to readings, but we were thinking, actually I went and bought another one.

Rick

Like, I've only got two, because we know that kids want to hold.

Rick

Hold your main character right in their hands and it adds to it.

Rick

And actually the bookstore that we're in in the Rocky Mountains, they actually, the owner of the store said, rick, you should get some plushies done.

Rick

Because we find we get that double sale.

Rick

People like to have the book and they like to buy the plushie to go with the book.

Rick

So.

Rick

Oh, yeah, that's something that we're working on.

Rick

Thank you for sharing that.

Rick

It's quite interesting.

Rick

And with your graphics, maybe just tell us a little bit more about.

Rick

Do you generally just do the main couple of characters or what else do you do in terms of your characters with the graphics?

Rick

Yes.

Chelsea

Oh, so you want to know about.

Rick

Like when you were choosing your merchandise on Shopify the.

Rick

Your characters, which characters did you say?

Rick

Oh, those are the characters we want to use primarily.

Chelsea

Okay.

Chelsea

So it is expensive to have a bunch of characters in the merch.

Chelsea

So I have to pick the main one.

Chelsea

So I choose the main characters, which I wanted to, of course, choose my main character, which is Carol, the Carrot.

Rick

Right.

Chelsea

Then in the character, if you guys read the book is Mandy the Mandarin, which she eventually chooses as her partner.

Chelsea

As a bullying teen partner, which is.

Chelsea

If you guys read page 15, she eventually chooses Mandy the Mandarin because they both get bullied in school and they both are like, since we're both orange, why not we just be partners?

Chelsea

So if you guys see my merchandise, like the mug or anything like that, and of course I have to put the family together because I think family, the symbolism of family, friendship, the symbolism of Carol the carrot, like the symbolism of leadership.

Chelsea

I can do it self doubt, all those things.

Chelsea

I had to put it in my merch because I just want to symbolize that merch into my sweater, into my merch of mug or sweater.

Chelsea

Or what if.

Chelsea

What did I put?

Chelsea

Oh, tote bag.

Chelsea

Everything that symbolizes I had to put in my merch.

Chelsea

But everything else, I feel like maybe one day, if I have enough money to put all my characters.

Chelsea

Yes, I would love to.

Rick

Okay, so tell me, when you.

Rick

So what was your total upfront cost to start your Shopify page?

Chelsea

Oh, I think the total front was.

Chelsea

I believe it was, I think was $50 for some front.

Rick

So not very expensive to help you, again, have another way of creating revenue?

Chelsea

No, not now.

Chelsea

It was surprising.

Chelsea

Not that expensive.

Chelsea

Expensive.

Rick

Okay.

Chelsea

When you keep up with the maintenance, that's when you're like, oh, okay.

Chelsea

It doesn't really.

Chelsea

So it means, like, when you have to have a lot of customers and buy your merchandise and get the money back, then you see, okay, this is actually worth the money.

Chelsea

But if there's nothing coming back, then you're like, oh, that $50 was a lot, if that makes sense.

Chelsea

I just want to.

Chelsea

I want everybody to know this is like real business thing where you like, oh, this is $50.

Chelsea

But if it doesn't come out anything, then you're like, oh, did I just waste my money?

Rick

But at least it's another way to create the potential for revenue, right?

Chelsea

Yes, exactly.

Rick

With your book, I'm curious too.

Rick

Was there a specific person or was there a specific event in your life that motivated you to write your book?

Chelsea

Yes, it was my students and myself.

Chelsea

As a kid, my students really motivated me to write this book.

Chelsea

Especially two years ago when I retired teaching, I taught a student leadership program.

Chelsea

While I was teaching middle school mathematics, I actually was coordinating an ASB program.

Rick

Okay.

Chelsea

In my student leadership program, I had a different amount of students.

Chelsea

I had a student leadership president, I had a vice president.

Chelsea

I had a lot of position student leadership students and each of them, they were so unique.

Chelsea

One of them were hiding behind the corner saying they're doing their own thing.

Chelsea

How do I purchase a curtain for our school school dance?

Chelsea

One of them were like, hey, you do this, you do that.

Chelsea

We have to get this done.

Chelsea

And then one of them, like, shy, but they're like counting money for our school dance.

Chelsea

Each of them had their own unique ways to get this project done.

Rick

Did that help you in your character development in your book?

Chelsea

Yes.

Chelsea

This is how the author brain works.

Chelsea

It's it this.

Chelsea

I'm like, how can I make this into a character?

Rick

I want.

Chelsea

I really wanted to incorporate all my students into my book.

Chelsea

And then as I was making my book, I gotta put this into my book.

Chelsea

And they're all colorful.

Chelsea

And I'm like, wait, what is colorful?

Chelsea

What is bright?

Chelsea

And I'm like, vegetables, fruits.

Chelsea

Great.

Chelsea

They're both beautiful and all like different shapes.

Chelsea

And then if you guys go on your jobs, everybody asks you if you are a fruit or a vegetable, what would you be?

Chelsea

That's very cool.

Chelsea

You don't.

Chelsea

I'm going to put that in my book.

Chelsea

And everybody, when they say, is your book about healthy book?

Chelsea

Is it about like a healthy living book?

Chelsea

I'm like, no, it's about.

Chelsea

More about that.

Chelsea

It's about diversity.

Chelsea

It's about life lesson book.

Chelsea

If you guys actually read my book, it's actually a life lesson book.

Chelsea

What really molded me again, as you were asking earlier, it's actually about myself too.

Chelsea

When I was a little kid, as a Korean American, I actually was lost as my identity as a Korean American.

Chelsea

I wanted to fit in because I was born as an American, right?

Chelsea

And I was growing up and I was like, what am I?

Chelsea

Am I Korean or am I American?

Chelsea

Should I call myself Chung or should I call myself Chelsea?

Chelsea

And if you guys see my author, I put both of them, both my name, Chelsea and Chong, because I want to represent myself, because they're both me.

Chelsea

This is where the character comes in.

Chelsea

So Carol is myself as self confidence.

Chelsea

If you see my character, she's more like, I can do it.

Chelsea

Let's just do it.

Chelsea

Who cares what happens in life, right?

Chelsea

And then the Mandarin is the little orange right here.

Chelsea

Her character is more like self doubt.

Chelsea

If you see, you know, Carol, you know what?

Chelsea

I don't think I can do this.

Chelsea

This is too scary.

Chelsea

I don't think Tomato thinks I can do this.

Chelsea

Like, I'm getting bullied.

Chelsea

Like my other school was really like, they think I can do it.

Chelsea

But this school Didn't.

Chelsea

Didn't like me.

Chelsea

They don't like me.

Rick

Interesting.

Chelsea

Both of them are me.

Chelsea

So that's how I character develop this book, if that makes sense.

Rick

And are there.

Rick

I don't want you to divulge any people's names, but are there actual people that are represented like people in your life that are represented as one of the characters in the book?

Chelsea

You know what, Rick?

Chelsea

Is everybody, like everybody in this book is my life.

Chelsea

I can't exactly say this is somebody.

Chelsea

This is somebody.

Chelsea

It's not them.

Rick

Right.

Chelsea

It could be anybody.

Chelsea

Whatever it is.

Chelsea

You know what?

Chelsea

This is not even me.

Chelsea

It could be you, main character.

Chelsea

I just want this book to be represented as you guys to be the main character of your life.

Chelsea

Carol the carrot is a representative of you guys.

Chelsea

Whenever you guys feel like Mandy, sometimes it does.

Chelsea

It's okay.

Chelsea

It's not a bad character.

Chelsea

It's just for yourself to say, you're okay to be Mandy.

Chelsea

It's okay for yourself to be Carol.

Chelsea

Or sometimes we could be Tomato.

Chelsea

Those moments where we bully somebody, but we self reflect back and say, you know what, Carol the Carol was pretty cool at that time.

Chelsea

And we.

Chelsea

So I feel like all these characters could be anybody.

Chelsea

And I just want to say that.

Rick

To you guys if you could tell us in like a few words the theme.

Rick

So what's the underlying theme of the book?

Chelsea

Teamwork, embracing differences, inclusion and diversity.

Rick

And would that also be the central teaching or is there something else that you think is a lesson in there?

Chelsea

It's a huge lesson in there.

Chelsea

I just want you guys to feel like when you guys read this book, it's not only for kids, is also for adults.

Chelsea

I see a lot of adults came to me, surprisingly more than the kids itself.

Chelsea

They're like, thank you, Chelsea.

Chelsea

One day I saw this adult, a full grown adult came to me, Chelsea, thank you for making this book a stranger.

Chelsea

I was like, oh, yeah, thank you.

Chelsea

What was your name, by the way?

Chelsea

So and so told me you healed my inner child.

Chelsea

I was like, oh, can you tell me more about that?

Chelsea

You healed my inner child of not only you found my identity.

Chelsea

You healed the inner part of me, saying that it's okay just to be me.

Chelsea

It's okay to be who I am, where I came from.

Chelsea

The word it's okay was such a comforting word.

Rick

Yes.

Chelsea

And it was like, so settling.

Chelsea

That environment just changed all of a sudden.

Rick

There's the words and there's the illustrations.

Rick

So tell us a little bit about how those combine together to, for example, this person you're talking about to motivate them and for them to come up to you, for them to be Mandy to almost Carol, but coming to you.

Chelsea

Yeah, they exactly told me the page.

Chelsea

Page 14 and 15.

Chelsea

Guys, if you guys have.

Chelsea

If I have time to read this page, that exactly told me that this page.

Chelsea

Actually, she said she cried when she read this page.

Chelsea

She read this thousands of times, she told me.

Chelsea

And she literally couldn't stop reading this to her grandchildren because she keeps.

Chelsea

She keeps crying.

Chelsea

And she was like, okay, guys, I'm so sorry.

Chelsea

I had to read this again.

Chelsea

Let me read this again.

Chelsea

I'm so sorry I read it.

Chelsea

I'm like, okay.

Chelsea

Oh, my gosh.

Chelsea

Thank you so much.

Chelsea

I'll leave this to you guys.

Chelsea

As she walked down the hallway, she heard someone sobbing in the bathroom.

Chelsea

She opened the door.

Chelsea

Orange, are you okay?

Chelsea

Orange shook her head.

Chelsea

I had lots of friends at my old school, but not here.

Chelsea

Why does everyone make fun of me?

Chelsea

Carol didn't know what to say.

Chelsea

And I'm not an Orange, I'm a Mandarin.

Chelsea

But no one cares.

Chelsea

I care, said Carol.

Chelsea

Do you have a another name?

Chelsea

Mandy the Mandarin.

Chelsea

Don't laugh.

Chelsea

I won't laugh.

Chelsea

I'm Carol the Carrot together.

Chelsea

And that made it okay.

Rick

Wow, that's fantastic.

Chelsea

This section just made her healing.

Chelsea

And it was just simple, it was just humorous.

Chelsea

But at the same time, it did make her heal in its.

Chelsea

And I.

Chelsea

It was just a countless moment where that was a lady.

Chelsea

I.

Chelsea

She was coming from a different background.

Chelsea

Her of.

Chelsea

She was a grown woman.

Chelsea

Very interesting story.

Chelsea

And there was another.

Chelsea

A father who came to me saying, thank you so much.

Chelsea

He was actually hesitating.

Chelsea

Thank you so much.

Chelsea

I was trying to find you everywhere in this book event.

Chelsea

And I was like, oh, my God, thank you so much.

Chelsea

And who are you?

Chelsea

What's your name?

Chelsea

I said the same thing.

Chelsea

Oh, my God.

Chelsea

Thank you so much.

Chelsea

But who are you?

Chelsea

What's your name?

Chelsea

I just want to tell you, I never had a conversation with my son at the dinner table.

Chelsea

And you created space to create a conversation, an actual conversation, because of your book.

Chelsea

And I was like, wow, do tell me, like, what kind of conversation you actually made.

Chelsea

And it was like, not only.

Chelsea

It was just.

Chelsea

I thought it was about healthy food because I was trying to make my kid eat healthy food.

Chelsea

But not only that, I was actually teaching him about all these things about diversity because I heard that diversity was so hard to talk about at school.

Chelsea

But this made it very simple.

Chelsea

And also he was getting to talk about Bullying because he didn't know that his son was getting bullied at school.

Chelsea

And then this expressed how bullying was not okay.

Chelsea

And then he found out his son was getting bullied.

Chelsea

He found out that his son was getting identity lost.

Chelsea

He was his again, his son was getting identity lost.

Chelsea

But he found out that because of this book, his son got more encouragement and more confidence.

Chelsea

And he said, you know what?

Chelsea

I want to be like Carol the Carrot.

Rick

Wow.

Chelsea

His son keeps talking to his father every dinner time now.

Rick

Oh, that's fantastic.

Rick

You know what?

Rick

Isn't that great when your book fosters that type of feeling and conversation?

Rick

Like, you never really think, oh, I've written this children's book, but you never think, oh, like, what's it going to do in terms of creating conversation between either a child and their parent or a child and their grandparent?

Rick

Quite interesting.

Chelsea

Yes.

Chelsea

And, yeah, just to go back to your question, that motivated me as an author, and also that's how I get to create a character through illustration that not only is cute or beautiful, but more than that.

Rick

So this leads me to my next question.

Rick

Is your writing process.

Rick

So tell us a little bit about when you first started and listening to how things have happened for you with your.

Rick

With people who have read your book.

Rick

And coming up to you, has your writing process changed from when you first started Carol and to now, like, how is it evolving?

Chelsea

My writing process, When I first started my first draft with Carol the carrot was not Carol the Carrot itself.

Chelsea

It was very random.

Chelsea

It was about to be something different.

Chelsea

I should have wrote a note down what it used to be called.

Chelsea

But I wanted to write something different other than salad bowl.

Chelsea

I just wanted to write something like, oh, Carol the Carrot was writing a school bus.

Chelsea

And then she got an A at school, and then she got into this school game, and that's it.

Chelsea

And I'm like, some of this seems boring.

Chelsea

I think that's so typical.

Chelsea

And it seems too, there is no challenge.

Chelsea

I want some challenge.

Chelsea

Because a lot of kids go through challenge.

Rick

Absolutely.

Chelsea

Because that's how our life is.

Chelsea

And I was like, I want to incorporate a sport in there.

Chelsea

That's how I keep developing my writing.

Chelsea

I'm like, I have to put.

Chelsea

I have to put something.

Chelsea

And that's how our writing comes in.

Chelsea

And we learned this from our school.

Chelsea

We have to put a climax in there.

Chelsea

We have to put our resolution in there.

Chelsea

We have to do this and that.

Chelsea

And I literally, Rick, I had to crumble my paper, threw it up.

Chelsea

And like, lots of movies, see that with authors where you literally, absolutely throw it in their back.

Chelsea

I literally did that.

Chelsea

I thought it was in the movies, but I literally had to do that in real life.

Rick

Right.

Chelsea

Doing an event, crumbling my paper.

Chelsea

I can't do this.

Chelsea

No.

Chelsea

I was literally burned out from writing.

Chelsea

And I think as a writer, just keep writing draft after draft and after draft.

Chelsea

But my discipline from a teacher, as a teacher really disciplined me from keep writing, don't give up.

Chelsea

Keep writing, don't give up.

Chelsea

Really had me disciplined to really making a book and to write my second book right now, which I want to announce that I'm actually on my second book with my manuscript right now.

Chelsea

I'm working on the series for my Carol a Cara second series.

Rick

Fantastic.

Chelsea

Yes.

Chelsea

And that really helped me from my first book of how I can transition that and really help me practice that as a writer of, oh, this is how it works.

Chelsea

Oh, this is how it works.

Chelsea

And I'm actually learning that from my editor, which is Sharon Jennings, which absolutely amazing editor.

Chelsea

And I really learned from my editor.

Chelsea

I learned from her feedbacks.

Chelsea

I learned from my audience.

Chelsea

Most of my audience are from my parents and other authors and other, like, family members.

Chelsea

They're amazing feedback.

Chelsea

They're not more critical things.

Chelsea

I think most people come from the kids.

Chelsea

They're like, can you make it more fun or can you make less veggies?

Chelsea

Can you unicorn?

Chelsea

And I'm like, put more unicorn in days.

Chelsea

Do that.

Rick

Very interesting.

Rick

I always think about, did you do any research?

Rick

But so would you say your research was.

Rick

Was your readers?

Chelsea

My research was my readers.

Chelsea

My research was more of my.

Chelsea

My reviews.

Rick

Okay.

Chelsea

And also when I was writing my first book of Carol the Carrot, my research was based on going to bookstores and libraries when I was first writing my book, because I literally had to go into categories of what I really aim for, such as for my authors out there, I really recommend going to the themes of what you really interested in, such as if you're interested in bullying or anti bullying, go to those books, get those books and see how those authors really tell their stories.

Chelsea

And why are there like number one bestselling authors or why they won those awards and see what moved the audience and read those and research those writers.

Rick

Okay.

Rick

Because you talked about.

Rick

And I don't want to take away from this because I think it's so important you talked about the adults that came to you.

Rick

But maybe tell us a little bit about your experiences with the children who read your book and how did they view it?

Rick

What was their thoughts and how did you impact them?

Chelsea

Wow.

Chelsea

The kids, amazing.

Chelsea

They're.

Chelsea

They're the critics of all of our children's book.

Chelsea

They think they're the actual critics.

Chelsea

They see you and my book is actually very interesting story.

Chelsea

More than the adults.

Chelsea

Because when you see first see the kids, you should see their faces.

Chelsea

They're like, wait, a carrot?

Chelsea

It's not like unicorn.

Chelsea

It's not something beautiful rainbow.

Chelsea

And the aesthetic pleasing what they want, it's not trending, I think.

Chelsea

But when they open the book, they're like, I see where this is going.

Chelsea

Okay.

Chelsea

Actually, this is fun.

Chelsea

Okay, I'll see, I'll see this.

Chelsea

Okay, I'll buy it.

Chelsea

That's them.

Chelsea

And they actually buy the book.

Chelsea

And they want their mom and dad to buy their book.

Chelsea

And this is real fact.

Chelsea

I'm not saying, I'm not sugarcoating anything because I want you guys to see the perspective of Carol the character through kids lens.

Rick

Absolutely.

Chelsea

It's totally different with adults.

Chelsea

That's why adults like my book more than the kids.

Chelsea

Because kids likes cute and pretty pictures.

Chelsea

And if you guys want more kids audience or kids customers make cute and aesthetically pleasing books, you guys cannot make books that you like.

Chelsea

You have to make kids.

Chelsea

You have to make books that kids like.

Chelsea

If you guys want to more kids based audience, that's.

Chelsea

I'm just giving you advice.

Rick

Well, you know what?

Rick

And I couldn't agree with him more, Chelsea, because you know what?

Rick

If it wasn't for my grandchildren, I actually call like my oldest granddaughter was like my awakening in terms of my imagination because she triggered all that.

Rick

If it wasn't for her saying, we did all these adventures together.

Rick

But I looked at it as if we went for a hike or we went.

Rick

I taught her how to ski, or we went horseback riding or whatever.

Rick

In her, her mind it was much more than that.

Rick

And in my mind it was, you know what?

Rick

I was getting to do something with my granddaughter, which was skiing.

Rick

But then we ended up writing a story about these people from Arkansas, because what we were skiing in the Canadian Rocky Mountains and there was this young couple from Arkansas, and Arkansas doesn't get much snow.

Rick

So we were thinking, how did, how do you end up even knowing how to snowboard when you're from Arkansas?

Rick

And then we actually got to spend time in a ski gondola talking to them.

Rick

And then when we got off the gondola, what we didn't realize is we went up the same ski run and we got to the top.

Rick

Unfortunately, the young ladies ski board a snowboard Went rushing down the hill and my five year old granddaughter who was just learning how to ski, she chased it down like I was like.

Rick

And she was chasing this snowboard and she rescued it.

Rick

So we turned that into a story.

Rick

But if it wasn't for her, that story wouldn't have come to light.

Rick

But it was, we call it Riding the Rainbow to Arkansas.

Rick

And that was how we developed the story.

Chelsea

That is amazing.

Chelsea

Oh my God.

Chelsea

Yeah, that's amazing.

Rick

So when you talk about success of your book, tell us a little bit about how are you measuring success.

Rick

I know we'd all like to sell thousands of books, but how are you measuring your success?

Chelsea

So success for me is more like I want to say I thought success is going to be like, yes, I got bestseller, I made so much money.

Chelsea

But it's more than that actually because I didn't make a lot of money through my books actually.

Chelsea

It's actually more than that.

Chelsea

It was the fulfillment from parents, educators, children.

Chelsea

Just seeing their smile was the most success fulfillment I ever felt in my life.

Chelsea

Even from teaching.

Chelsea

All the teachers out there probably relate of when you teach something, you're like, you see the kid go like, I found it a eureka.

Chelsea

I can solve it.

Chelsea

Like when you see those kids brighten their eyes and you oh, I taught them something.

Chelsea

It's the same feeling when you make a book and you see their kids really want to read your book or a full grown adult tear their eyes while you read your book.

Chelsea

I feel like that's success in changing people's life or people from the hospital, a patient really want to have your book in their hands because you're changing their lives.

Chelsea

I think that success for me is a definition of that fantastic.

Rick

I just love to hear those stories because again, we all know that there's millions of children's books and we'd all like to base have a number one bestseller or whatever.

Rick

But at the end of the day, how you've worded it, Chelsea, is that's how I feel also is changing even just one life is so neat.

Chelsea

Exactly.

Rick

And motivating people.

Rick

So tell me now the role of writing in your life.

Rick

So what's.

Rick

How has it when you first started to now what's the role of writing in your life?

Chelsea

Well, writing is both a creative outlet and a way to make a lasting impact.

Chelsea

I dedicate a specific time during the week to write.

Rick

Okay.

Chelsea

Treating it as an essential, like important part of my routine.

Chelsea

It fits into my life as a way to express my passion and share a meaningful story with the world.

Chelsea

So I feel like role of writing and as a writer or even write, writing has become a routine and it just became part of my life now.

Rick

Wow.

Rick

Wow.

Rick

And so what advice would you give to under aspiring or aspiring authors?

Rick

What advice would you give them?

Chelsea

I love this question.

Chelsea

Start with your why?

Chelsea

What message do you want to share with the world?

Chelsea

Once you know that, stay consistent and don't be afraid to seek feedback.

Chelsea

Surround yourself with supportive people who believe in your vision.

Chelsea

Just like Rick.

Chelsea

Don't let perfectionism delay your progress.

Rick

That's a very good point and that's a really good lesson because I think Chelsea and myself, I'd like to luck myself with Chelsea is that, you know what, you just have to start and then believe that you can do it.

Rick

And I think anyone can actually create a children's book.

Rick

You just have to have, like you said, Chelsea, the passion and find something that you're really out and you can make it happen.

Chelsea

Exactly.

Rick

So let's talk a little bit about the readers.

Rick

Now, we've talked about aspiring authors, but what's your encouragement for your readers?

Rick

What do you, what would you like to say to your readers?

Rick

Whether it's sometimes, maybe it's not children that are listening to this podcast, but it's their moms or dads or grandmas or grandpas.

Rick

What would you like to say to encourage them to read your book?

Chelsea

I want readers, I want them to encourage to pick up Carol the Care Ball sort of salad bowl.

Rick

Absolutely.

Chelsea

It's more than just a story, guys.

Chelsea

It's a tool for fostering leadership and inclusiveness.

Chelsea

And jokes all aside, I just want everybody to just pick up a book for the kids.

Chelsea

It's very important to just read to your kids, whether you're adult or an educator, yourself or grandparents.

Chelsea

Everyone should be reading a book because it's such a life lesson way of connecting with your kids.

Chelsea

Even five minutes a day, one hour, it doesn't really matter if you can look through your phone for an hour.

Chelsea

Looking at a book for just five minutes could probably change your life.

Chelsea

Just like how those two stories I told you about that one lady and the one gentleman, the father, I told you it impacts their kid for the rest of their life and you can actually connect with your kids or with your students or with your grandchildren and it impacts the whole world.

Chelsea

And you guys, if you want to purchase my book again, go on Amazon.

Chelsea

Absolutely.

Chelsea

Facebook as well.

Rick

Thanks, Chelsea.

Rick

Final thoughts.

Rick

Is there something that you'd like to share?

Rick

I know you talked about you've got a You're currently working on another book.

Rick

Tell us a little bit about that and maybe in your final thoughts here also.

Chelsea

Yes.

Chelsea

So I'm working on my second book of Carol the Carrot series.

Chelsea

It's going to be more this time.

Chelsea

I'm actually listening to my audience again, like how I told you guys, you should really listen to your audience.

Chelsea

I'm going to be talking about more about encouragement, inner healing, about a loss, but more for encouraging yourself.

Chelsea

I think that's gonna be the theme of my next book.

Rick

Right.

Chelsea

And it's gonna be such an amazing, magical story.

Chelsea

So I really highly encourage for you guys to grab that next year.

Chelsea

It's gonna launch next year in spring.

Chelsea

I hope you guys can look out for that.

Chelsea

Just go follow me on my Instagram.

Chelsea

That's my main channel, which is ChelseaStory Nook on my Instagram.

Chelsea

And follow me on my YouTube channel, where I also interview other authors.

Chelsea

Chelsea story.

Chelsea

No podcast.

Chelsea

And yeah, just follow me there.

Chelsea

And I'm really, I'm very deeply grateful for this amazing opportunity.

Rick

I'm loving having you.

Rick

Could you do me a favor also, because you talked about your editor, you talked about other resources.

Rick

If you could actually send me a quick note with those with the links, what I will do is I'll make sure they get into the show notes so that other aspiring authors, if they want to reach out, if your editor wants more work, we could send them the link to that person or whatever.

Rick

If there's resources you think that you'd like to share, you could just send me a quick email with the links and I'd be happy to put that in the show notes.

Chelsea

Yeah, sure.

Chelsea

I will send resource links and I'll share my links and all the resource links as much as I can.

Rick

Yeah.

Chelsea

And yeah, man, thank you so much for this opportunity.

Chelsea

I'm such, it's such an honor.

Rick

You know what?

Rick

I want to thank you so much for being a guest on Adventures in the Heart of Children's Book Authors Podcast.

Rick

Your generosity of and your insights will definitely help a lot of people, especially aspiring authors and readers.

Rick

And we promise to provide our.

Rick

Like I said before, but we promised to provide our audience with links to Chelsea's book, Carol the Carrot Bowls for the Salad bowl site.

Rick

Because like I said to you, I know Chelsea said she wants to work on her website more, but it's already a fun website already, so definitely visit that.

Rick

And also, if you've enjoyed this episode, please hit the subscribe button and listen to our next episode, which will be a guest who's written a book called Santa Simon and it's perfect for this time of year.

Rick

And don't forget to grab Carol the Carrot book as a stocking stuffer because what a perfect time of the year to do that again.

Rick

Feel free to share this episode with friends and family, and we hope we've inspired you as an author or a reader to enjoy more, as Chelsea stated, to endure more reading of children's books.

Rick

Because like Chelsea said, it only takes five minutes a day to definitely have an incredible influence on a young person's life.

Rick

Thank you, Chelsea.

Chelsea

Thank you so much.

Chelsea

Rick.

Chelsea

Thank you so much for this opportunity and this wonderful, beautiful platform.