As organizations grow, leaders start becoming responsible for things that they never personally proved and often don't even know even exist.
Speaker BWe went through transformations through it where unbeknownst to the cio, somebody said, hey, you know what?
Speaker BIt'd be great to have these cameras that were connected to the security systems.
Speaker BWell, are they secure?
Speaker ABarry Mains, CEO of Forscal, has led inside environments tied to hospitals, critical infrastructure, and national security, even the Mars Rover.
Speaker APlaces where small mistakes don't stay small.
Speaker BIt just happens because the network doesn't lie.
Speaker BIt really doesn't.
Speaker AAnd in this conversation, you'll discover what leaders mistakenly become responsible for without agreeing to it.
Speaker AIt quietly breaks as teams get bigger and why working harder can start to backfire.
Speaker BThat doesn't work.
Speaker BThat doesn't scale.
Speaker BRight.
Speaker BThe year I teach leadership, if leadership.
Speaker AFeels heavier than it used to, there's probably something growing that more effort can't help.
Speaker CLet's dig in.
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Speaker CYou find typically 30 to 50% more devices on their network than their CIO ever knew existed.
Speaker CAnd frankly, that's terrifying.
Speaker CWhy are the smartest tech leaders in the world so darn blind to what's actually plugged in to their own walls?
Speaker BIt's hard.
Speaker BThat's why, you know, we went through for, you know, kind of transformations through it where traditional devices were smart, and then all of a sudden, unbeknownst to the cio, we bought a new television that happens to be smart, and somebody plugged it into the network.
Speaker BWell, is it really secure?
Speaker BOr somebody said, hey, you know what?
Speaker BIt'd be great to have these cameras that were connected to the security system.
Speaker BWell, are they secure?
Speaker BAnd did somebody go to the CIO of a very large Fortune 500 and ask, hey, we just put these in to test?
Speaker BNo, it just happens.
Speaker BAnd so there's a lot of rogue devices and a lot of rogue initiatives that in some sense, you want your employees to be able to do, to be nimble and move quickly.
Speaker BBut on the other hand, you got to be able to put the trust but verify it.
Speaker BAnd so we get caught between the.
Speaker CTwo of those, the target hack back in the day happened through an H VAC system.
Speaker CAnd we've seen casinos get hacked through smart fish tank thermometers.
Speaker CAnd you specialize in securing these weird, unmanaged devices.
Speaker CWhat is the most ridiculous or innocent looking device you've ever seen a hacker used to take down a massive company?
Speaker BOh, wow.
Speaker BThere's a lot of them.
Speaker BAnd, you know, it's.
Speaker BIt's because we made the traditional devices a lot harder to hack.
Speaker BPeople went after the untraditional devices.
Speaker BAnd so, yeah, the fish tank was a really good one.
Speaker BI think we had a. I think one that was really crazy was they have these in a hospital.
Speaker BThey have PLCs that control the open the doors, you know, the automatic doors.
Speaker BAnd in the operating room, you know, to go into the restroom.
Speaker BBecause some of these operating operations take a long time.
Speaker BThey have these automated doors that open back and forth to go into the restroom that are attached to the surgery center.
Speaker BAnd somebody hacked through one of those doors into the restroom.
Speaker BThat thought was very innocent, but it allowed a pretty massive breach at a major hospital here in the U.S. oh, man.
Speaker CUnbelievable.
Speaker CI mean, this is too.
Speaker CIt's like, you know, never mind the ethics of hacking, if there are ethics behind that, but that just seems terrible.
Speaker CHow much worse is this going to get before it gets better?
Speaker BI might modify the word worse, I would say.
Speaker BOr worst, I would say harder, more complicated.
Speaker BAnd I think if you look at some of the secular trends with quantum computing and agentic AI, it just puts skills into the hands of the bad actors that they just don't have now and some pretty powerful skills.
Speaker BSo.
Speaker BAnd then you throw in a little bit of spice of crowdsourcing, which means where the bad actors are working together on a specific thing which they didn't do before.
Speaker BIt's pretty popular now, the last 10, nine or 10 months from what we see, it just gets more complicated to be able to say, hey, how do I keep up?
Speaker BAnd so, yeah, it's going to get more complicated, more difficult, harder, whatever word you want to use.
Speaker BBut it's not, it's not over.
Speaker CWhat's the one thing that leaders need to keep in mind?
Speaker BYeah, so I think go back to the basics.
Speaker BThings start with, do you know what's on your network?
Speaker BYes.
Speaker BA great question earlier, which is, hey, hey, 30, you know, is it true?
Speaker B30% of, you know, the devices are not recognized.
Speaker BSo the first thing, understand what you have on the network, because the network doesn't lie.
Speaker BIt really doesn't.
Speaker BAnd the Second thing is, containment is the new control.
Speaker BSo if you can see something, put a little wrapper around it, earmarket, so someone could look at it.
Speaker BDo that fast, just get those two things started.
Speaker BI think that's a really good step in the right direction because a lot of companies don't have that.
Speaker CIs there an audit tool that will tell people what's on their network?
Speaker COr they just have to walk around, rock around their offices and say, yeah.
Speaker BI mean, I don't know.
Speaker BThere's an advertisement for forescout, but forescout can provide that functionality and we do that day in, day out for the largest public and private entities on the planet.
Speaker CAll right, that's a good starting point too, then.
Speaker CWell, let's talk about your leadership on this.
Speaker CSo you're known for saying you can't manage your way to greatness, but you can hire, you can't manage.
Speaker CI'm going to say this again.
Speaker CYou're known for this leadership philosophy.
Speaker CI've seen that.
Speaker CYou can't manage your way to greatness, but you can hire your way to greatness.
Speaker CWhen, when was a point where this really paid off for you in applying this?
Speaker BYeah.
Speaker BCause I, I, if I add to that, that where I kind of come up with that phrase is I think you manage things, you lead people.
Speaker BAnd so if you go look at an individual and you say to yourself, okay, well, you can't tell them.
Speaker BYou can tell them the what you want or what the goal is.
Speaker BYou can say when you want it.
Speaker BBut if you've got to tell them the how and you got to tell them how to manage it, that doesn't work, that doesn't scale.
Speaker BRight.
Speaker BYou're at teach leadership.
Speaker BAnd so, you know, we always talk about this whole notion about moving from insight to execution and what that means.
Speaker BIt's all about clarity and making sure that people are moving fast but not hurrying.
Speaker BAnd I think that if we look at, you know, the greatest leaders and you ask them, hey, so how do you, you know, kind of how you set your day up or tell me about a situation that happened that you learned and what'd you put in place to make sure it didn't happen again?
Speaker BAnd how did you implement that?
Speaker BYou start to kind of get themes around, hey, I spent time with the team, we game boarded.
Speaker BWhat was the pro problem?
Speaker BWe implemented, you know, this whole notion of pre mortem.
Speaker BYes, you can do postmortem, but how about pre mortem?
Speaker BWhat could go wrong and work as a team to get better?
Speaker BHey, we look at and say, hey, what skills do I need as a leader to manage better?
Speaker BI can't know everything, so I'm going to hire people that are better than me, right?
Speaker BYou start to get things.
Speaker BLike I, you know, I heard a one of a person I interviewed about two years ago said, you know, I don't need to be the smartest person in the room.
Speaker BI just need to be the best listener.
Speaker BAnd you start to hear those themes about, hey, let's strip down the fact that I have an ego, everyone does, but maybe check that at the door, perhaps.
Speaker BAnd it's about learning, it's about moving quickly from insight to execution.
Speaker BIt's about being, you know, hey, we can make a mistake.
Speaker BDoesn't mean you're a bad person, a bad leader, a bad executive.
Speaker BBut man, if you try and cover up that mistake, you know, or not change because you think it's going to make you look bad, good lord.
Speaker BThen you're in a position where it's not about the hiring, it's about the hiring, not about the managing.
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Speaker CWhen you talk about this idea of was it move fast but don't hurry?
Speaker CHow do you explain that to someone?
Speaker CAnd like, where do you see, like, how do you, how do you describe it to someone?
Speaker CAnd what's been the, what's been the benefit of it?
Speaker BYeah, so great example.
Speaker BLike in software, right, you gotta balance how fast you're going to try and get a defect, a release a new version out with how much do you go and test it now?
Speaker BEasy.
Speaker BYou could not test it and you'd move really fast.
Speaker BBut it would feel to your customers like you're hurrying because you would have a lot of defects.
Speaker BAnd you know, I explained that to people.
Speaker BI said, hey, what does a customer feel?
Speaker BCustomer is going to say, did you even test this?
Speaker BAre you hurrying when you do this?
Speaker BVersus saying, hey, let's apply a little smarts here and there's some algorithms.
Speaker BYou could say, hey, if we got code coverage for testing, you know, 80% or 80 to 90%.
Speaker BYou know, there's some best practices versus having a lot less.
Speaker BIt shows up to your customers like you're hurry, like you're not taking the right decisions to do the right things.
Speaker CYou talk a lot about your personal operating cadence and I know this is, I know this is pretty well known probably within your team, but share us a little, share with us a little bit about that and how that's been.
Speaker CLike, where have you seen that as an instrumental part of your career?
Speaker BYou know, I think it's always good to be, you know, organized and thinking about, you know, if you're going to put together a playbook, you know, how do you put it together as an individual for me, what worked best?
Speaker BAnd I kind of have my, I say my operating system but you know, it's Barry's operating system and I, I, it's by day.
Speaker BSo Monday is really about alignment.
Speaker BSo I look at dashboards, have my staff meeting, we do quick check ins to make sure that hey, you know, what's working, what's not.
Speaker BDo you need help?
Speaker BThere's oftentimes, you know, some quick initiatives we're working on.
Speaker BSo it's a way to say, hey, I need some help here.
Speaker BHey, this didn't work right?
Speaker BOr hey, this person didn't show up for the meeting or whatever, right?
Speaker BSo do that quick thing on Monday.
Speaker BThat's really about alignment.
Speaker BThen Tuesday, Wednesday, Thursday is really about crate capture deliver value with customers.
Speaker BSo I spend Ben 50 to 55% of my business of my time with customers, partners and prospects.
Speaker BAnd I always tell my, my team, you got to spend time where the money changes hands because if you don't, you know, you oftentimes get the what's real, what people really care about.
Speaker BLike we should care about what we think, but we create value for our customers and our partners.
Speaker BWe should really listen to them also and probably use them as a higher weight.
Speaker BSo really the Wednesday, Tuesday, Wednesday, Thursday is about customers, it's about decisions and outcomes.
Speaker BSo I work a lot on, you know, what decisions we have to make pursuant to kind of maybe our okrs or hey, I saw something and so what decision are we going to make or what outcome do we look for?
Speaker BAnd then Friday is really a lot about reflection.
Speaker BYou know, I spend time kind of what worked during the week I spent a lot of time on, you know, what slowed us down.
Speaker BYou know, I was thinking about talk, you know, and I check in with people.
Speaker BSo I'll do random check ins, you know, hey, what's going on?
Speaker BJust a Quick check in.
Speaker BHey, I heard this.
Speaker BWhat do you think?
Speaker BAnd you know, I also look for what's slowing us down because sometimes inadvertently, you create meetings or you create, you know, like the bad cholesterol you inject into the corporate veins and all of a sudden they fall over.
Speaker CThere's too much LDL in here.
Speaker BYeah, exactly.
Speaker CHow do you make sure?
Speaker CHdl.
Speaker BSo it's really about reflection on Friday.
Speaker CHow so?
Speaker CA couple things about that.
Speaker CHow regimented are you on those days?
Speaker CDo you like 90% of the time, 95% of the time you're hitting that those days as is or is the nature of the work.
Speaker CJust not as hard to keep that framework.
Speaker BI think you're really good if you can do it.
Speaker B60, 65%.
Speaker COkay.
Speaker BBecause you're gonna have days that you're traveling, flight gets canceled, something happens, it just happens.
Speaker BOr hey, someone said, hey, I need a customer to meet on Friday.
Speaker BWell, that's Friday.
Speaker BRight?
Speaker BSo I think if you're, if you're pretty, if you take a step back and you look at.
Speaker BAnd I have look at it, it's 60%.
Speaker BYou know, sometimes earlier in the quarter, it's higher because you're doing planning and stuff and as things get going and you're looking at cranking through customer meetings or partners or what have you.
Speaker BYou know, sometimes customers are always first, so that can throw a wrench into, you know that cadence pretty well.
Speaker CDoes your team and broader employee group, do they know about this framework and do they.
Speaker CDo you encourage them to use something similar so the whole company sort of in this synchronized way or they just kind of do their own method?
Speaker BYeah, I struggle with this a bit.
Speaker BI mean, I think if you asked them what I do and how I am, they probably give you adjectives to describe what I do and when I do it.
Speaker BThat would line up here.
Speaker BBut I don't because I also want to be cognitive to.
Speaker BThere might be a better way of doing things.
Speaker BSo, yes, we have OKRs in the way we do them.
Speaker BYes, we have a staff meeting on Mondays.
Speaker BYes, I go out and see customers, you know, Tuesday, Wednesday, Thursday.
Speaker BYes, I have, you know, check ins and stuff on Fridays.
Speaker BBut I don't go mandate.
Speaker BI don't show my team, hey, this is how you should do it.
Speaker BWe talk a lot about OKRs and measurement and the outcomes.
Speaker BI let them go figure out the outcomes because, you know, sometimes I model things and I say, hey, you know, that's a better way of doing this.
Speaker BWe used to do MBOs.
Speaker BWe do OKRs.
Speaker BNow there's a reason.
Speaker CSo, you know, you learn if you shared this framework with them and by the way, they might be listening to this, they're like, oh, that's all Barry does this week.
Speaker CDo you feel like is your sense or your intuition?
Speaker CWell, if they hear how I do it, they're going to think that's the way they're supposed to do it.
Speaker CLike they're going to try to follow the leader, so to speak, or that's not a concern.
Speaker BYeah, sometimes I think, you know, I want people to use it potentially as a, you know, blueprint, but not, hey, sometimes different things work for different people.
Speaker BDifferent jobs have different things.
Speaker BI mean, you know, some customers, some of the roles, they don't spend a lot of time with customers, you know, they just don't.
Speaker BSo, you know, it may not work for them because a lot of the, you know, go to market role, the customer facing roles, it's a little bit easier.
Speaker BBut I think, you know, doing different things, like, you know, structural things, like, I think that, you know, our engineering leader or our, you know, CTO engineering leader spends a lot of time with customers and we talk a lot about, you know, how to do it.
Speaker BSo, you know, I think the adherence to that model needs to be crafted for your role too.
Speaker BSo, you know, there's some nuggets in there for sure, but you need to craft it to your role.
Speaker CYeah, the way I think about that is you hit a lot of key points that everyone needs in their work week in some variety.
Speaker CBut like everyone needs an alignment day or at least some alignment time.
Speaker CYeah, everyone needs some reflection time and someone needs to be spending.
Speaker CYou need to be spending time with your customer at some point to a varying degree.
Speaker CAnd to find a way to do that, I mean, I guess success leaves clues.
Speaker CSome wise person said.
Speaker CAnd I think this is a strong framework now sort of moving along here.
Speaker CYou had a really cool gig at Windstream and Wind river, sorry, Wind River.
Speaker CWe're talking Mars Rover.
Speaker CAnd you've led companies where software controls things that physically move planes, robots.
Speaker CMentioned the Mars Rover there.
Speaker CHow does that failure is not an option mindset.
Speaker CHow does it change when you're leading a SaaS company?
Speaker CSo completely different world from that standpoint.
Speaker BReally interesting question because if I go back to my days at Wind river and you're right.
Speaker BMars Rover, the Joint strike fighter, the X14, X15 Apache helicopters, 747 plus.
Speaker CThat's really exciting.
Speaker BYeah, missile guidance systems, you know, automated, you know, mechanical robots, industrial robots, all these kinds of things where, you know, you have safety critical.
Speaker BAnd safety critical is basically security for things that could harm, you know, people and, or machines, right?
Speaker BThat's what safety critical means.
Speaker BSo these devices that could harm you if they don't work, right?
Speaker BSo the criticality or, hey, we got to get this right, is, you know, kind of ratcheted up.
Speaker BAnd I see that same, you know, concern and rigor happening in certain segments within, you know, tech.
Speaker BCybersecurity is one of them.
Speaker BSo forescout, right, we protect the DoD, we protect very large banks, the largest banks in the world.
Speaker BWe protect utilities, we protect hospitals.
Speaker BAnd so you can imagine that there's a lot of stuff that can happen if all of a sudden you shut off the power and the lights to a hospital, for example, yeah, they have backup, but you could go and turn the backup off.
Speaker BSo, you know, I do feel that, that learning about, hey, when you get a check engine light equivalent with an Apache helicopter and they call your support organization, that's a problem, right?
Speaker BAnd so that mindset about pre mortems, the mindset about, hey, let's talk about what could fail and then go back and do a double check, let's have these meetings where we talk about what's working, what's not at multiple levels, and there's no ego.
Speaker BPut them on the board, prioritize and fix them.
Speaker BAnd we start to get into a rhythm of it's about winning.
Speaker BIt's not about protecting who I am or, you know, my team, or, oh, wait, who made the least amount of mistakes or I'll have vanity metrics here.
Speaker BIt's about winning and it's about protecting and the, the consequences, just as in Wind river, because they were very high, the consequences of not us not getting things right are really high.
Speaker BSo being able to talk to people and say, hey, you're not doing this for you, you're doing this for the people.
Speaker BWe're protecting the individuals, we're protecting the teams, we're protecting the infrastructure.
Speaker BAnd so we gotta have a little bit different mindset.
Speaker BAnd when people start to think about that, they give ideas like, hey, you know what, we should change this routine here.
Speaker BOr hey, let's.
Speaker BWe have a model now.
Speaker BWhen things go bad, we have a name for it and we roll that model out, boot snap to grid.
Speaker BHere's how the emails work, here's how this stuff works.
Speaker BAnd you know, it, it feels very much like what we did at Wind River.
Speaker BSo I do feel like you have to adopt those things or you Will not be successful in these vertical markets.
Speaker CYeah, it's like, it's almost like a battlefield mindset.
Speaker CLike you've got to think three or four steps ahead and have that plan for when things go wrong.
Speaker CAnd I'm trying to imagine you guys sitting around in a, in a boardroom for this Mars rover.
Speaker CNow for people, how long did that Mars rover take to get there?
Speaker CLike how.
Speaker CWhat was it like?
Speaker CMultiple years.
Speaker CRight.
Speaker BVersions.
Speaker BBut it's like anywhere from a little over a year to a little less than a year, depending on how fast it goes.
Speaker CA year.
Speaker BYeah.
Speaker BAnd the updates are over the air.
Speaker BSo when you want to fix something or an update, you send it over the air.
Speaker CUnbelievable.
Speaker BYeah.
Speaker CSo, I mean, you had to really.
Speaker CI mean, I'm just trying to imagine sending updates to Mars with.
Speaker CWhat was that like?
Speaker CDid you say, oh, there's a.
Speaker CDo we have a security patch thing we need to send?
Speaker BYeah, no, it was not on security stuff really for there.
Speaker BIt was like, you know, hey, you know, what sort of changes would be the algorithm for the battery charging system.
Speaker BOkay.
Speaker BSo that we can make it more efficient.
Speaker CGot it.
Speaker COkay.
Speaker CSo we could run longer, potentially.
Speaker BYeah, exactly.
Speaker BExactly.
Speaker BRight.
Speaker BSo, you know, it was really more.
Speaker BWas a lot simpler.
Speaker BI do feel like, you know, for a helicopter or a missile guidance system, that, that becomes a lot more complicated.
Speaker BAnd, you know, maybe the sense of urgency, like you don't have to wait for days to have the upgrade happen.
Speaker BI mean, you're, you're saying you, you better fix this quickly or this could happen quickly.
Speaker BRight.
Speaker BI mean, I think it's a latency is there, but still, you know, it's.
Speaker CDoing latency to Mars.
Speaker CWhat's the latency?
Speaker COh, man, that is so cool.
Speaker CAll right, so moving along here, I could spend all day talking about that, but you got a really interesting part of your story was how you came to Forrest Scott.
Speaker CRight.
Speaker CYou looked at them from the outside as an investor first.
Speaker CWhat was it.
Speaker CWhat was the thing that you saw in the data that made you say, hey, I need to go run this myself?
Speaker BWell, I think there are a couple of things I was asked to, so.
Speaker CWell, that's always nice.
Speaker BYeah, that's always nice.
Speaker BBut, you know, I think then it was.
Speaker BI always sort of think that, and we do this in tech a lot, is that we have a solution, looking for a problem.
Speaker BAnd that wasn't the case in forescout.
Speaker BThere were these secular trends that were happening.
Speaker BAnd maybe my experience, and I will say 100% my experience at Wind river helped because I knew some of these devices because we built them.
Speaker BThere were some security gaps and some vulnerabilities just built into the complicated ecosystem on how these devices were built and manufactured.
Speaker BAnd so, you know, I had this hunch that that's going to become a big opportunity for the bad actors to come in and take advantage of.
Speaker BI knew how they operated.
Speaker BI understand, you know, how they were connected.
Speaker BI understood the security in and around, how the connectivity happened, and understood that the east, west or the ability to go laterally within an organization is possible because of how we're all connected.
Speaker BThen there was the organizational issue.
Speaker BI saw, hey, OT and systems, your campus systems are separate from it.
Speaker BAnd so anytime you have a division a time, you're not thinking like that.
Speaker BYou can't move as fast as bad actors.
Speaker BAnd then I kind of saw this whole notion of people thought I was crazy back then, so I can say it now, so I don't sound like I don't know what I'm talking about, but this whole notion of being able to repatriate workloads on Prem and you needed to be cloud, you had to be both.
Speaker BAnd we're looking at quantum computing.
Speaker BYou're going to be doing a lot of that on Prem or a colo.
Speaker BIt's too expensive if you're just using cloud and coming back right, the cost associated.
Speaker BSo, you know, if you look at that, you have to have a solution like forescout, that's ambidextrous cloud and on Prem, both workloads, same console, same platform, and you have the ability to go look at all the devices, solve this problem about visibility.
Speaker BBecause I thought, well, if you didn't know about all those other devices, 30% didn't know about them, you know, we could give you that capability for, for Scout, could.
Speaker BAnd so, you know, I had this hunch, you know, better lucky than good.
Speaker BAnd, you know, I think given my experience, you know, I thought, hey, we could go this way.
Speaker BAnd, you know, it turns out we're making some great traction, having some terrific wins.
Speaker BAnd, you know, the company is in with the team here doing a great job.
Speaker CWell, the interesting twist on that to me is it wasn't like, oh, I saw four Scout and I thought they had a great solution, which, which what you're telling me is, dude, I saw they had a lot more problem.
Speaker CThere were a lot of other problems coming that they could solve.
Speaker CLike, you almost saw the bigger problems at stake before you went right to the solution.
Speaker CYou're like, hey, four Scouts uniquely, uniquely positioned perhaps to go solve those things.
Speaker CAnd I think a lot of leaders are so solution minded sometimes if they took a step back and they're like, hey, what are the other problems going on in the world?
Speaker CUsing your experience, tapping into what you're reading, listen to the right podcast, you might, you know, you might have a broader worldview in terms of what those problems are going to be.
Speaker BThat's right, Ben.
Speaker BVery insightful.
Speaker BAnd I think that goes to my point.
Speaker BYou asked earlier about moving fast but not hurrying.
Speaker CYes.
Speaker BSometimes you try and move fast and go to the solution.
Speaker BYou miss maybe what you know might be out there because you know, as CEOs.
Speaker BYep.
Speaker BThere's operational CEOs.
Speaker BBut companies are paid to continually catch lightning in a bottle.
Speaker BAnd you don't catch lightning in a bottle.
Speaker BAnd you know, if you're not looking around the corner or spending time with customers and seeing some of those things that this could happen.
Speaker BThis is happening now here, but boy, it's going to happen everywhere.
Speaker BYou just don't.
Speaker BYou miss that that filter gets, you know that you put on filters out that and you're working on, okay, how do I move from here to here?
Speaker BWhat's my, you know, ARR today which I look at.
Speaker BBut if you, it's kind of like that whole notion of if you work too much in the business.
Speaker CYeah.
Speaker BYou don't get enough time to work on the business, on the business.
Speaker BAnd those are very different things.
Speaker BAnd you'll have too many people working in the business versus working on the business.
Speaker BAnd I think, you know, I always tell leaders that spend time working on the business.
Speaker BYou spent too much time in the business.
Speaker BNow you have to.
Speaker BYes, but you're going to miss stuff.
Speaker CSo it sounds like that's a non negotiable for you having time to work on the business.
Speaker CWhere do you, what do you do with your schedule and your week to make sure that you're dedicating time to do that?
Speaker BWell, that a lot of that happens with the customers and sort of the decision making or the, you know, kind of the, the outcomes a little bit that you focus on during the kind of middle part of the week.
Speaker BUm, I work at it.
Speaker BI said my, my natural inclination is to, you know, kind of get stuff done and work through that, you know, and I have to focus myself on.
Speaker BOkay.
Speaker BIf I don't, you know, kind of carve out some time, you're like, where did the day go?
Speaker BAnd you didn't finish this stuff.
Speaker BAnd so, you know, I think Some of the org changes, right?
Speaker BYou hire people that could go do some of that stuff that you might be able to do too, but it takes you away from moving, are working on the business.
Speaker BI think you have to be mindful of, you know, where in what you do and how that might affect or not affect your ability to work on the business.
Speaker BAnd I think once you start to do that, you'll make the changes.
Speaker BI mean, if you don't, you know, you better have a great strategy person and someone who's going to go be able to do that or great strategy people and that you're just, you know, kind of working sort of in the business and that's possible.
Speaker BYou have CEOs that do that.
Speaker BBut, you know, if you don't have people to do the other piece, you know, you're going to be cooked.
Speaker CDo you ever.
Speaker CDo you have certain things you do where people might look at Barry and be like, Barry's not working.
Speaker CLike, you're not, like you're not working, but you really are.
Speaker CLike, I'm thinking about the person that's running or they're like meditating or they're just sitting in their office staring out the window or like you're talking to somebody that's running an elevator or like, are there, Are there?
Speaker CI'm just curious.
Speaker CAnything like that.
Speaker BYeah, there's, there's a couple things that happened.
Speaker BOne is travel, because when you travel, people go where is and what is he doing?
Speaker BRight?
Speaker BI mean, they, you know, I can't get a hold of him not sending emails.
Speaker BIs he out hanging out doing fun things, whatever.
Speaker BRight, there's that, right?
Speaker BBecause people don't know, right?
Speaker BYour EA knows.
Speaker BBecause know my ea, she knows exactly where I'm going to be and stuff like that.
Speaker BBut people are like, whoa, he's traveling again.
Speaker BWhat's he doing?
Speaker BAnd so there's that.
Speaker BAnd then I think the other piece is when you block time on your calendar and it's, you're not traveling, people think what is he doing?
Speaker BYou know, you know, like, is he working?
Speaker BWhat, what's happening?
Speaker BRight?
Speaker BAnd always tell my team, which I always think it's sort of a.
Speaker BPeople have to block their calendar for the right reasons.
Speaker BSo, you know, it's not me taking a half day playing golf or going skiing, you know, which I think in, in you have to mix a work life balance.
Speaker BBut you know, for me, I, I like to try and, you know, block my calendar and like, take some time.
Speaker BLike, you know, if I have a sales kickoff presentation to do.
Speaker BHey, let me block some time and talk to the right people, write out a, a, an agenda, put that together, take some time.
Speaker BYou block the calendar.
Speaker BRight.
Speaker BAnd people are like, what is he doing?
Speaker BTwo hours there.
Speaker CI love that.
Speaker CI think it's, it's important for leaders to reimagine that time, you know, and make sure that we have a framework.
Speaker CYou're trying to look like a leader.
Speaker CYou want to be a good role model.
Speaker CBut yeah, it's like, how do you.
Speaker CThe stuff that people don't see leaders do that really requires to be a great leader.
Speaker CAnd they don't get it if they think it's just being in front of your computer all the time or running around, feeling stressed out, running a bunch of meetings.
Speaker CMight be missing out on something.
Speaker BYeah, exactly.
Speaker BRight?
Speaker CYeah.
Speaker CThanks for sharing with you, Barry.
Speaker CThis has been a blast today.
Speaker CWhat's your parting thought for our listeners?
Speaker BYou know, I think move fast, but don't hurry.
Speaker BAnd I think that, you know, we talked a lot about that.
Speaker BIt's top of mind right now because we just had a leadership off site last week.
Speaker BSome of the areas where we aren't doing as well, I think we're not being as thoughtful.
Speaker BAnd then the areas we're doing really well, I think we're applying the right amount of smarts and thoughtfulness to things and moving at the right speed.
Speaker BSo it's kind of getting that dampening oscillation correct.
Speaker BSo that's what I'd leave.
Speaker CThanks, Barry.
Speaker BThank you.
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