1 00:00:00,000 --> 00:00:02,730 David Ziembicki: As I worked with clients this past year in our agency program, 2 00:00:02,939 --> 00:00:06,719 helping them build or scale their expert businesses one factor stood out between 3 00:00:06,719 --> 00:00:08,580 the successful and those who struggled. 4 00:00:09,060 --> 00:00:09,700 In this episode. 5 00:00:09,700 --> 00:00:12,420 I'm going to show you exactly what that success factor was and 6 00:00:12,420 --> 00:00:13,510 how I'm learning from it as well. 7 00:00:16,394 --> 00:00:19,544 Hi, I'm David Ziembicki and you're about to learn how to grow from struggling 8 00:00:19,544 --> 00:00:23,624 solopreneur, to successful virtual CEO of your own expert business. 9 00:00:24,464 --> 00:00:27,224 Your knowledge and skills can change lives and make the world a better place. 10 00:00:27,494 --> 00:00:30,524 Are you ready to hit the accelerator to scale your results and impact, and 11 00:00:30,524 --> 00:00:32,144 it's time to build your expert business. 12 00:00:35,003 --> 00:00:35,963 Two of our clients. 13 00:00:35,963 --> 00:00:37,013 Let's call them struggling. 14 00:00:37,013 --> 00:00:38,063 Steve and successful. 15 00:00:38,068 --> 00:00:40,343 Sally had different outcomes in their expert. 16 00:00:40,343 --> 00:00:43,763 Businesses, both were well qualified and successful in their careers. 17 00:00:43,973 --> 00:00:48,173 Steve, in real estate and Sally in a therapy practice, both had solid ideas 18 00:00:48,173 --> 00:00:49,503 for taking their businesses online. 19 00:00:50,318 --> 00:00:53,138 As I worked with both of them on strategy, helping them build what we 20 00:00:53,138 --> 00:00:54,848 call their expert business blueprint. 21 00:00:55,028 --> 00:00:58,328 The detailed plan for their business, both were proceeding nicely. 22 00:00:58,928 --> 00:00:59,768 Within a few weeks. 23 00:00:59,768 --> 00:01:02,608 Hints of the differences between the two of them started cropping up. 24 00:01:03,188 --> 00:01:06,248 Sally had already been publishing a weekly podcast episode for a 25 00:01:06,248 --> 00:01:08,138 year before joining our programs. 26 00:01:08,378 --> 00:01:11,438 Steve had done some sporadic content as they started into the 27 00:01:11,443 --> 00:01:13,028 first phase of our agency program. 28 00:01:13,268 --> 00:01:16,628 One of the main activities is providing input around branding messaging, 29 00:01:16,868 --> 00:01:19,448 course outlines and content successful. 30 00:01:19,453 --> 00:01:22,328 Sally always consistently provided the input we needed. 31 00:01:22,673 --> 00:01:25,793 While also consistently publishing her podcast every single week. 32 00:01:26,153 --> 00:01:30,263 She was a busy therapist and mom, but published like clockwork, struggling. 33 00:01:30,263 --> 00:01:34,253 Steve on the other hand was also busy, but he struggled to provide the raw input 34 00:01:34,258 --> 00:01:36,263 that we needed in our agency program. 35 00:01:36,263 --> 00:01:38,903 We have a team of up to 10 part-time resources that 36 00:01:38,903 --> 00:01:40,043 are assigned to our clients. 37 00:01:40,223 --> 00:01:43,283 Think tech guy, copywriting, gal, editing guy, et cetera. 38 00:01:43,913 --> 00:01:46,823 All they need is the raw input and expertise from the client. 39 00:01:46,883 --> 00:01:47,993 And then they do the rest. 40 00:01:48,413 --> 00:01:51,923 But without that raw input, it's like having a Ferrari with an empty gas tank. 41 00:01:53,318 --> 00:01:57,008 the difference in results compounded very quickly, Sally, since she was building 42 00:01:57,008 --> 00:02:01,688 and publishing started to see success, uh, with her audience growth and revenue 43 00:02:01,688 --> 00:02:05,318 growth pretty quickly within six months, we'd helped her double her email list 44 00:02:05,323 --> 00:02:08,288 and launched two new online courses, which started to grow her revenue. 45 00:02:09,398 --> 00:02:13,358 Steve used up his time in the program on just the first two of our nine steps. 46 00:02:13,688 --> 00:02:17,018 Even with the team, the tools and the systems we provide, he wasn't 47 00:02:17,018 --> 00:02:18,428 able to build and launch his program. 48 00:02:18,833 --> 00:02:22,373 What was the difference between the two, both were highly qualified and had solid 49 00:02:22,373 --> 00:02:26,003 business plans, both were in niches that were, you know, where there were 50 00:02:26,003 --> 00:02:27,683 plenty of successful online business. 51 00:02:28,583 --> 00:02:32,573 Both had access to the same team tools and systems one was successful. 52 00:02:32,573 --> 00:02:36,563 And the other was not, what was the difference between the two successful 53 00:02:36,563 --> 00:02:40,643 Sally took consistent decisive action, which was then amplified by her team. 54 00:02:40,793 --> 00:02:42,233 In this example, my agency. 55 00:02:42,773 --> 00:02:46,643 Every single week, no matter how busy she provided the input, we needed to help her 56 00:02:46,883 --> 00:02:50,903 and recorded her weekly podcast episode, which we then edited and published. 57 00:02:51,683 --> 00:02:55,373 Struggling Steve tried, but was never able to consistently provide the input we 58 00:02:55,373 --> 00:03:00,213 needed and barely produced any raw content for us to edit and amplify as time went 59 00:03:00,213 --> 00:03:04,283 on, the compounding effects of consistency is what helps ally reach her goals. 60 00:03:05,093 --> 00:03:08,363 As I've worked with clients participated in some high end masterminds in this. 61 00:03:08,993 --> 00:03:11,423 And interviewed seven and eight figure expert business owners. 62 00:03:11,723 --> 00:03:16,013 This is one of the biggest indicators of success, consistent decisive action. 63 00:03:16,823 --> 00:03:20,453 When you look at Russell Brunson, Pat Flyn, John Lee, Dumas who I've interviewed 64 00:03:20,453 --> 00:03:23,963 Chris Ducker, who I've also interviewed and many, many more, they all point 65 00:03:23,963 --> 00:03:27,683 to their consistency of action as one of the key factors to their success. 66 00:03:27,789 --> 00:03:31,779 Publishing content is one of the key action steps in this particular example 67 00:03:31,779 --> 00:03:34,839 for all of them, a podcast was one of their key channels, but the lesson 68 00:03:34,839 --> 00:03:37,599 holds true for YouTube channels, blogs and every social channel. 69 00:03:38,349 --> 00:03:40,359 If you're struggling with consistency, that's okay. 70 00:03:40,449 --> 00:03:41,019 We all do. 71 00:03:41,499 --> 00:03:45,159 I've made some of the same mistakes as the agency was growing last year, we saw 72 00:03:45,159 --> 00:03:48,549 success with our advertising strategy and had a lot of clients signing up 73 00:03:48,549 --> 00:03:49,959 for our full done for you program. 74 00:03:50,664 --> 00:03:53,184 I was super busy building our team and being a strategic 75 00:03:53,184 --> 00:03:54,414 advisor to those clients. 76 00:03:54,624 --> 00:03:56,954 I faded from publishing content consistently. 77 00:03:57,354 --> 00:03:58,674 This slowed our audience growth. 78 00:03:58,674 --> 00:04:00,774 And then that wave of new customers started to ebb. 79 00:04:01,374 --> 00:04:03,984 The key is not what has already happened, but what you make happen 80 00:04:03,984 --> 00:04:07,554 from here forward, I will publish this podcast at least weekly starting. 81 00:04:07,554 --> 00:04:10,464 Now, what consistent decisive action will you take? 82 00:04:10,884 --> 00:04:15,534 Pick one thing from these three critical categories, either content and growing 83 00:04:15,534 --> 00:04:19,614 your audience pitching and selling your programs or supporting and ascending 84 00:04:19,614 --> 00:04:21,204 your customers to higher end program. 85 00:04:21,804 --> 00:04:25,554 Consistent decisive action in those areas is the key to growing from struggling 86 00:04:25,554 --> 00:04:28,134 solo preneur to successful virtual CEO.