Have you ever wondered how to get started using video as

part of your marketing strategy?

Did you know, there are ways to seamlessly turn a live video into a truckload

of engaging content that you can use across multiple platforms to build your

visibility and authority in the industry.

Join us as Ian Anderson, gray founder of the confident live marketing academy

reveals his top strategies and favorite AI tools to conquer your content creation,

fears, and power up your presence.

Online.

In this episode of architecture business club, the weekly podcast for solo

and small firm architecture practice owners, just like you who want to build

a profitable future proof architecture business that fits around their life.

I'm John Clayton, your host, if.

You're a small practice leader or so practitioner in architecture, struggling

to find clarity or reach your goals.

I consider working with me.

I offer personalized one-to-one support through coaching consulting and mentoring.

This tailored approach helps you navigate your unique path to success, whether

it's growing your practice, working fewer hours or building your team.

I've got you covered.

Just click the link in the show notes to book a call with me to

discuss your options or email jon@architecturebusinessclub.com.

For more information.

Now let's discuss video marketing.

Ian Anderson Gray is the founder of the Confident Live Marketing Academy

and the host of the Confident Live Marketing and Smart ADHD podcasts.

He helps entrepreneurs to level up their impact, authority, and profits

by using live video confidently.

He's the founder of Seriously Social, a blog focused on live

video and social media tools.

He's also an international speaker, trainer, teacher, and consultant, and

has a passion for making the techno babble of live video and social

media marketing easy to understand.

As well as being a geek husband and dad of two kids, Ian is

also a professional singer and lives near Manchester in the UK.

can find Ian's podcast, The Confident Live Marketing Show, at iag.

me forward slash podcast.

Ian, welcome to Architecture Business Club.

Ian Anderson Gray: Thanks, John.

It's great to be here.

I'm really excited to be on your show.

Oh, me too.

It's a pleasure to have you here.

Ian, um, a professional singer.

I was wondering before we dig into our topic, if you could

tell me a little bit about that.

Ian Anderson Gray: Yeah.

So music has been a big part of my life since, since childhood.

My, my, my mum was an opera singer.

And so I suppose it's kind of in the family.

And, uh, I went to, I studied music at university.

Then I went to the Royal Northern College of Music to train to be a

And, uh, yeah, I've been singing and teaching singing ever since.

So these days I don't do so much.

Uh, I've only really got two, uh, singing students and they're my kids.

Um, but I still do a lot of singing.

We, we, we sing at our local church and, uh, we do lots of other stuff as well.

And I quite enjoy arranging and composing music as well.

So we recently, um, arranged, uh, quite kind of like a medieval

piece, but in a jazz style.

And my daughter was singing in that and we had a lot of fun.

So Yeah, it's it's that creative side of me that I can't really shake off.

It's it's kind of ingrained in me

I love that.

I'm really into music as well.

Um, I that I've had like guitars in the back of my office, singing.

I think I'm probably an okay singer, but I, I'm not really.

Confident enough to do it in public.

So it's not something that I've, uh, maybe that's something that you could help me

with at some point in the future, Ian.

Ian Anderson Gray: Yeah.

Yeah.

Well, that's that's kind of part of my brand confidence uh, because like

Historically, I was quite quite a shy person Uh, and getting in front of

the camera and all that kind of stuff was quite scary, but you know, it's

something that I've, I've worked with and I really love and enjoy doing now.

Absolutely.

Well, um, we can dig into all of that in a little bit more detail.

The, the topic, the main thing we're going to be talking about actually today is

video and AI tools so that architecture practice owners can get started with

video and save some time in creating it.

The first place I wanted to start just acknowledging really that, I

mean, most architects and architecture professionals that I know that they're

all time poor and often they're not particularly comfortable being on camera.

They have a tendency, this is industry wide.

They seem to have a tendency to hide behind their work and they're not very

visible when it comes to being online, even putting the face on the website

seems to be a challenge for some of them.

you share a few?

Compelling reasons why should really think about giving video a go.

Ian Anderson Gray: So I will preface this with saying, I totally

understand the reluctance to get on camera because I was there once too.

And it's, it is a bit scary, but the thing is so many other people, um, in

the industry and, and this is not just architecture in, in most industries,

the industry that I'm in marketing is.

The exception to the rule because loads of people are doing it, but in most

places, people aren't getting on camera.

And so the people that are in the, in the architecture word world are much more

visible and they are much more accessible because at the end of the day, if you're

getting on camera, people get to know the real you, they're seeing the real you.

They're understanding your personality, how you work, you're more relatable,

you're more human, and all those aspects really will propel you forward.

Uh, it's also a way that people can, you know, ask you questions, so it's not just

a one way thing, uh, whereas if you're just Blogging or just go on a website.

Then it's a one way communication thing.

You're communicating to them, but not they're not able to

so much to interact with you.

Whereas with video, they can, uh, and particularly with live video.

I mean, live video isn't for everybody, but I think live

video can get you over that.

perfectionism.

I think it's the perfect antidote to perfectionism because it's

just, it's not going to be perfect.

So you getting in front of the camera, stumbling over your

words, like most people have.

I mean, I've probably stumbled over my words quite a few times already

in this interview, but you know what?

It's okay.

It's okay.

Like people, people get that we're all being human.

So I think this is the human aspect.

It's the visibility accent, um, aspects of it.

And then the other thing is.

Actually, it's a great way to create content quickly and easily.

And you mentioned time poor.

I think most of us are time poor.

So what I do is I start off with the video, and then I can

repurpose that into my blog into my podcast into short form video.

So it's a way of quickly and easily creating that content.

Wow.

There's a number of great reasons to be considering it there.

I think, um, the point you made about not many people in the industry, this, and

you said, this isn't just in architecture that if we just, Take out mark, the

marketing industry out of the equation that in most industries, there's, you

know, most people aren't generally naturally confident to get on camera.

It is something that, doesn't come naturally to most of us.

So even if we can do it a little bit.

It's, we're already going to be streets ahead of many of those

other business owners out there.

And there's a couple of other things you mentioned that I think we'll dig into

in a little bit more detail with some follow up questions in a few minutes.

One of the first things I wanted to ask though, was about, you

mentioned about live video and.

We can make live videos, or we can make pre recorded videos that we

record before and then publish later.

I was sort of wondering if you could expand on the pros and cons

of those two different methods of producing and publishing videos.

Ian Anderson Gray: Yes, well, there's actually there's a lot in in there.

I think that it's a good idea to.

Create any of your videos either live or as if you were live.

So pretending that you're live.

So like today You know, we're not this is not a live broadcast but if we Kind

of pretend that then it's it means that we're less likely going to to

stop uh, and to be precious about like Mumbling or stumbling over our words

or whatever it is that we're doing.

So The advantage with live video is that it's just one take and then that's it.

So you've got it done in half an hour or an hour or 10 minutes,

whatever it is, it's done.

You've, you've, you've created it.

And it also gives that immediacy and that accessibility to your audience.

So they can actually ask you questions.

It's much more two ways interactive.

Which is great.

It's also a great way to help promote your content to be visible as well.

Live video is, is not quite like it was say four or five years ago, where all the

social channels like Facebook and YouTube and LinkedIn would actually promote

your live videos, other, other content.

Unfortunately, it's not quite as easy as it was in those days, but you still

have that accessibility, I think as well.

The downside with that is it, it, it is a little bit scary to

begin with the idea of going live.

But the flip side of that, if you can get over those fears, it just

means you're going to get it done and get away from that perfectionism.

The advantage with doing it not live as if it were live.

And this is one of the main reasons why I've swapped over.

I flipped my podcast.

So my podcast was always done live for the first, say, 200 episodes.

I now do it pre recorded and the, one of the reasons for that is my

energy levels because I find live is great, but, uh, I find it quite

tiring if I do too much of it.

So I've got to be, I need to be careful of that.

But the main reason is that I can batch it.

So when I have my, uh, guests on, I will record two episodes, uh, and

I've now actually recorded all my episodes up until November this year.

So I, uh, so I've got all of that sorted, whereas that's a lot more difficult to do.

When when you're live, but i'll just add one thing one extra thing Um, I i'm so

glad that I did it live and I wouldn't change that for the first 200 episodes

because I learned so much from that and I don't think I could have got to My the

confidence that I have with pre recorded if I hadn't had that experience doing

it live all about all of those years

Wow, there's quite a compelling argument there for well,

facing those fears and giving it a go.

And I think that I'm, I kind of call myself sometimes a

recovering perfectionist that I've,

Ian Anderson Gray: Yeah,

it's something that I've had to deal with that I would have ideas

and I would never get them in out into the world because of my perfectionism.

And it stopped me from doing an awful lot of things over the years.

I think part of that is the nature of, well, it's part of who I am, but it's

also, one of the things I was taught, uh, for my mentors in architecture was,

well, the devil's in the detail, you know, it's like, it's all going to be perfect.

The design, the drawings, everything.

It's like, we don't release it till it's all done.

And that's kind of carried over into other areas of my life as well.

And it stops me from just getting on with things and giving it a go.

And, um, I remember the.

The first live, um, interview that I did, I was being interviewed

on another podcast, and this was only like less than a year ago.

And I was pretty nervous about it.

But the, the host just said, John, I'm, I'm going to give you some tough love.

You know, just get over yourself.

You know, you get on with it.

It will be absolutely fine.

Like it won't be anywhere near as scary as you think it's going to be.

We're just going to have a conversation together.

I'm going to look after you as the host.

Like, don't worry, nothing bad's going to happen.

Ian Anderson Gray: yeah

what?

Um, we had a really fun conversation and I actually, once we got started,

I relaxed and it was really fun.

There was some great questions it was, I think, one of the highest attended

live streams that that host had done.

I think we had something like over 150.

Attendees on that live broadcast on that live broadcast, which was, which was an

amazing experience for a first timer.

So, um, yeah, absolutely.

I can definitely relate to, um, your suggestions about giving it a go.

Ian, something else that you, you touched upon when you're talking about

those, uh, reasons for video a try.

One of the things you mentioned was content repurposing.

So, for the people that aren't so familiar with what that is, um, could you, could

you briefly explain the concept of content repurposing and maybe cover some of

the content repurposing possibilities?

If we're starting with a video first approach.

Ian Anderson Gray: Yeah.

Oh my goodness.

Where to start.

So I think, so content repurposing, what that is, is you start with one piece of

content, it might be a blog, it might be a podcast, it might be a video, and then all

you're doing is you, you are repurposing that into another content form.

So if you start with a blog post, you could then read that out onto a podcast.

So that's repurposing it.

Or you could.

Make it into a LinkedIn post, or you could turn it into a book.

The advantage for starting with video is videos can be repurposed

into pretty much any other content.

Whereas a blog, you can turn that into a video, but you would

then have to create the video.

What we're trying to do is to.

Save time.

So if you start with video, you can very easily, if you, if you're smart about

it, turn that into a podcast, uh, you can turn that into little video snippets,

say for Instagram or Facebook or, or tick tock, if you're into that kind of thing.

Uh, so you're starting with video and then you can repurpose into all

of these different types of content and there's so much that you can do.

Don't get overwhelmed.

With all the possibilities, you've got to start small, but the great thing is

with this, you have the capabilities eventually to, to have content on all

the other platforms that you might want.

So you could, you can turn it into short form content for

Instagram reels or whatever.

You can turn it into a podcast, into a blog post.

Um, so there's so many possibilities with that, but, uh, yes, if you

start with video, you have all of those at your fingertips.

that's so cool.

Yeah.

And as you say that once you start looking into what those opportunities are, those

possibilities, they, There are almost infinite, as you say, if you started with

video, there's like, literally, I remember when, um, starting the podcast, I was

looking at how I would repurpose some of the content from the podcast recordings.

And I had to rein myself in because I was like, well, I could do all these

different things every single week, but I didn't have the time and resources to do.

So I had to pick and choose what the, the minimum amount of, um, content

repurposing would be, and then what would happen later time and resources allowing.

There's definitely a lot of opportunities and options there for people.

so potentially there can be a lot of work in doing it though, can't

there, in that content repurposing.

So.

feels like a good time to touch upon how we could save some time with this

content repurposing, because as much as there's a lot we can do, there are some

smart things we can do to save some time in, in producing this repurpose content.

And particularly there's, there's new AI tools that are coming out all

the time that can help us do that.

Um, you give us a run through of some of the, the tools that we can use and,

and sort of explain what they are?

How we could use those as part of content repurposing.

Ian Anderson Gray: Yeah, so again, I think start simply, but I think

it's a good idea to use a tool like, um, like StreamYard or Ecamm Live or

Restream that allows you to record your video, also your guest's video.

And also, and I think you're doing this, John, that you can get separate

videos for your guest and for you.

So, for example, if I was to have a big coughing fit halfway through,

you could just cut that out easily.

So that's, I think that's good.

That's called isolated video.

Uh, there's got lots of different names for it, but, um, that's the first thing.

So I personally, I use Ecamm Live, um, but StreamYard, um,

Restream, those are all good.

Oh, there's Riverside FM is another really good one.

So I actually use that for my other podcast.

Uh, and so that's the first thing.

Then you want to be able to then edit it easily.

So the tool that I use for this is called Descript or Descript,

depending on how you pronounce it.

And so what I then do is I just drag the videos into Descript.

It then transcribes it.

It uses AI to transcribe that into, into text.

Doesn't always do it perfectly, but it's pretty good.

You can then just quickly go through, remove filler words like ums and uhs, if

you want to, or correct any, anything.

Uh, and then what you do.

Okay.

What I do is I then, I, uh, well, I download that as a podcast, as

a video, and you can also take video snippets, um, out of it.

Um, I actually do some editing as well.

So I will do at the beginning of it.

I, I actually ask the AI which is called the Underlord apparently.

Uh, and so he can find, doesn't always do this perfectly, but saves

me so much time because, uh, it will find the highlights of that episode.

And so I'll get little highlights, drag them to the beginning.

I've got these little video snippets right at the start.

So download that as a video, download that as audio.

I download the captions.

I download the transcripts as well.

Uh, at which point I use.

The likes of chat, GPT.

So I have a prompt ready to go, which takes all the information from my podcast,

the show notes that have been generated by Descrip, sorry, by, yeah, by Descrip.

And then I will ask it to create a YouTube description, uh, a newsletter,

Facebook posts, all those kinds of things.

Now it's at this point you have to realize the restrictions.

Or, um, if that's the right word of chat GPT and all the other AIs,

they're not going to be perfect.

So it's not at this point, you can't just then post that out, put that

on YouTube or whatever you have to go through and make it turn it

into your voice and edit things.

And I'm pretty good with my prompt for chat GPT.

But even still, I have to go through and I'll change it.

But that saves me so much time.

So I've recorded the video.

Put it into Descript, generate all the, all that content, uh, download it, uh,

generate all the, the text using ChatGPT.

And then there's another tool that I use called Opus Clip and Opus Clip is great

because you just upload the video and it will then generate lots of, uh, vertical

or square videos with captions, really engaging captions on there that you can

then post on the likes of Instagram, TikTok, or YouTube Shorts as well.

I could go on.

But i'll stop there there's so many things

Wow.

Wow.

That, that is pretty incredible.

What you've just, just described there.

So just to give a recap on the tool.

So for recording the videos, you mentioned a few different tools there.

So there was StreamYard, which is the tool that I also use that

we're using to record this episode.

There was Restream.

Ecam, Ecam was another one, wasn't it?

Was that, was there any others or have I

Ian Anderson Gray: There was rivers riverside fm.

So riverside fm is similar To stream yard and restream.

They all have their pros and cons.

They're all but they're all very very good And ecamm is mac only just to let

you know, so that's an app that you download it has loads of cool features

But just so that you know, the other ones are all running the in the browser

Yeah, okay.

And I think with all of those, I'm not sure if there's a

free plan on any of those.

Are they all paid monthly subscriptions or annual subscriptions on

Ian Anderson Gray: So I think so restream and stream yard both have free

plans, but they're both Fairly limited.

You get the, uh, what do you call it?

The watermark.

I think you've got other limitations.

I can't remember exactly what the limitations are, but check,

check those out a Riverside FM.

I think you have a free trial, but most of them are paid.

So, yeah, you do have to, I mean, you can use zoom, but the problem with the

zoom is the quality isn't quite as good.

It's very easy to use, but You also do, uh, yeah, it's just the quality really.

And, uh, the ISO video thing is not quite as, um, yeah, it's not quite there.

Regarding Zoom as well Ian, you mentioned about these other tools

that they record the separate feeds.

So if you're doing an interview video, if there's more than one person, those other

softwares you mentioned, record it all separately so you can have like a combined

video and then you can have individual videos of each speaker and individual

audio tracks, which is fantastic.

Gives you far more control over the editing.

Correct me if I'm wrong here, but Zoom, when you, the video from

Zoom is just like the one, the one

Ian Anderson Gray: So you can, you can record separately.

Uh, I've not played around with this for a while, so I could be wrong here, but

yeah, the, certainly the quality isn't as good, so you can get up to 720p.

Uh, on the pro plan, if you have to contact them to ask them to upgrade you

to that, uh, you can get 10 ATP on the business plan, but, uh, there are loads

of caveats with that, whereas the likes of stream yards, uh, you can either get seven

20 on, on the more, uh, business plan.

One of the, the higher plans and it's the same with the others.

And I think on Riverside, you can even get up to 4k, although that's probably,

that's probably a little bit over the top.

The other thing about most of those tools, so Ecamm doesn't have this yet.

I'm hoping they will in the future, uh, but they have all have local recording.

So the good thing about that is that if my internet is a little bit flaky.

And my audio keeps on coming in and out, as far as you're concerned, that won't

matter on the actual recording, because Riverside, StreamYard and Bluestream

have this capability that it records on the guests end too, so at the end of the

recording, That then will get uploaded to you and so you have the highest quality

recording, which is again, really good.

You just, we just want to remove any kind of stress and any problems

because that, that, that, um, takes up a lot of time if you're having to

edit all of those kind of bits out.

It's just a bit of a nightmare.

So you want, you want to kind of stop all of those kind of things from happening.

Absolutely.

And the editing tool that you mentioned was Descript or Descript,

depending on how you pronounce it.

I'm familiar with that software.

I do use that one as well, which I can definitely recommend.

I think one of the things that might frustrate some users.

Is it is it's updated so frequently.

It's almost like every time I open it, there's another update and it's changed,

which is great if you, if you like that.

But you're almost like, like you're, whenever you're using it, you're

like a beta tester for the next

Ian Anderson Gray: Yes.

are ways constantly updating the tools,

Ian Anderson Gray: You don't have to, you don't have to update it, but it

kind of, it's so tempting, isn't it?

Just to click on that update.

It feels, it feels wrong not to, to do that.

So I get, I do get it.

well, I get, I think there's a little bit of FOMO of like, Oh, is there

a new, exciting new feature that's being

Ian Anderson Gray: Yeah

so yeah, I usually click and, um, see, see what

the nice new features are.

and then you mentioned also about, there was so many different

ways that we could repurpose it.

There was another tool that you mentioned.

Was it Opus Clip?

Ian Anderson Gray: OpusClip.

Yeah.

Opus Clip.

And that was the one that was helpful in creating the short form videos.

So if anyone's that's.

Listening is thinking about short videos for YouTube shorts, then that would be

a really good tool to go and check out.

Remember.

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Now, back to the show.

Ian Anderson Gray: So you can use Descript for all of these things.

So you don't have to use an extra, extra one.

In fact, in Descript, you can say, find me the top six little clips

from this, and then you can repurpose those into square or vertical videos.

But I think the thing I like about OpusClip is you just upload the video.

You say, what type of format is this?

A podcast?

Is this whatever you, and then it will just come up with like 10.

Really, really good video, really good short form videos with, and I love

the way the, the captions come up.

They're just really engaging and it's really easy to use tools.

So yes, it's an extra tool and you have to pay extra money for that.

But again, it's for me, it's just saving time and getting

something that's engaging.

I don't, I'm going to say something really kind of almost blasphemous.

Now, uh, I really don't particularly enjoy short form content myself.

So I don't really want to spend a huge amount of time.

On that, but I know a lot of people that do and just because I don't like

it doesn't mean that I don't want to create it and I don't want to create

content that some of my audience likes.

So, uh, that's why I, I do that because I, I'm getting the best kind of impact

from, uh, Limited amount of time on it.

That makes total sense.

Um, we're on the subject of sort of AI tools and AI.

Generated or assisted content.

I mean, I've seen some really bad content that's been made using AI tools.

So what are the, what are the common pitfalls of using AI tools and how

do you think we can avoid those?

Ian Anderson Gray: So what you put in is what you get out if you, if you're

going to put something, a very basic prompt into, say, for example, chat

GPT, um, so for example, you could say, give me, give me a, give me a

blog post on my latest episode, which is about, uh, a tower made of cheese.

Then you're not going to get very much out of it because it doesn't,

it needs to understand the context.

It needs to understand you.

It needs to understand your tone of voice.

It needs to understand your audience.

It needs to actually know, say, for example, what your podcast is about.

So giving it the show notes, you also need to tell it what not to do.

To do so, I actually plug into it all the words and phrases.

I want it to avoid and I want to give it the tone of voice.

So I've, I've, I've actually spent a huge amount of time on developing

the prompts that I use, uh, and it's the age old thing, isn't it?

You know, yes, I'm spending a huge amount of time.

creating and perfect it.

Well, I don't want to say perfecting because we're all

recovering perfectionists.

But you know what I mean?

I want to get the best out of it as possible because that's going to save

me a huge amount of time in the future.

And now I've got it so that it's creating my newsletter on my blog post, uh,

relatively well, but that's the thing.

You can't just expect them just to.

Post that out.

And, and I think that's what some people are doing.

They're just fully automating it.

And while that's kind of cool, people can spot that people can spot that it's

generated by AI, or it's just not you, or there may even be some mistakes in there.

So I think you need to.

You just check the, check the text and make sure it's all the way you want it.

And I personally think that's much better than starting with a blank page for me, at

least, uh, when it comes to my newsletter, it's almost, if, if it's come back with

something that I really don't like, then that's actually, that's good because like

I said, well, I don't want to do that.

I'm actually want to do this.

So it actually saves me time in the long run.

Yeah, that's really cool.

So are the things that you mentioned there Ian was about how you

get out of it, what you put in.

And that you've spent a lot of time and effort in the prompt writing when

you've used tools like ChatGPT to get results closer to how you would talk

and the words that you would use.

So I guess that is that that's one of the ways that we could use these

tools in a more human way, because, you know, that's after all, the type of

results that we'd be liking to get in.

Do you have any other thoughts on that, about how we can use

these tools a more human way?

Ian Anderson Gray: Well, that's, that's what I'm a big believer in.

So some people are really almost scared about AI tools because they're going to

take away our creativity and our humanity.

And I actually think, although that could be true, you know, with all

technology, it can be used badly.

It can be used poorly, but we can actually use it to enhance or to

enable us to become more creative, uh, and to become more human.

Because of what you said earlier, like we're, a lot of us are time poor.

And so if I can, if I can get chat GPT to come up with ideas, um, sometimes

those ideas are really bad, but they, as I said before, sometimes knowing what

you don't want to do is a good thing.

So I, I use it to help me to create ideas, content, structure,

kind of the boring stuff, really.

So if you, if you use chat GPT.

To, to do all the stuff that really drains you.

And, uh, uh, then you can focus on the stuff that's going to use your creativity.

And so that's what I use chat.

She BT with, I use it for structure.

I use it to store information on, to find information, uh, and to repurpose.

Um, and the other thing to say is that.

You don't always have to, so there's certain, I suppose it's really a case of

there were different types of content.

So there's the kind of type of content where I definitely have

a problem fully using AI is what I call functional content.

So for example, podcast show notes.

I don't think anyone really minds if it's fully AI generated because all they're

wanting to do is just find information.

As long as you're up front about that.

That's okay.

However, a blog post, if that's fully AI generated, I have a bit

of a problem with that personally.

So that's why I would use AI in that situation to maybe come

up with an idea of a structure.

And then I can go in and actually make it in my own voice and do some

of the research, uh, together with AI.

So I hope that kind of makes sense.

Yeah, that makes sense.

So essentially, it's almost like rather than relying on the AI tools to like

100 percent create all of the content, what we're doing is we're using it

as a way to leverage our time to do some of those tasks that may be things

that Uh, quite time consuming for us, or maybe are not our zone of genius.

It's almost a little bit like it's having an intern.

Like it's like the AI assistant that you have that helps you to do the work.

And then you can still polish up the edit that you mentioned about the blog writing.

We could use it to help.

Create an outline for a blog, but then we can go in and we can humanize it more

with our own words if we need to and kind of finish everything off that way.

But it could be a huge time saver.

I think particularly if you're having a day when you're, you know, we all

have days where maybe we're not feeling so inspired and maybe there's an

article that we've said we're going to write for our website or whatever.

And, um, it can help give you that confidence.

Kickstart content to

Ian Anderson Gray: Yeah,

easier.

Ian Anderson Gray: definitely.

Cool.

Cool.

So, Ian, um, we kind of touched upon this a little bit earlier, but

I'd like to run through it again.

Could you, could you perhaps share like a work example of how we could

repurpose a single long form video?

And, um, you can try and give an indication of roughly

how long that process.

might take or how much it might cost to get assistance with it.

Ian Anderson Gray: Yeah,

like two or three questions in one there.

Ian Anderson Gray: well, I'll probably answer this in when it comes to how I do

my my podcast because that's fresh in my mind I've just been doing that earlier

today In fact, so like the as I said the the episodes I recall two episodes in

one hour So they're 20 25 minute episodes Sometimes we go a little bit over an hour,

but I have a guest in that so I will then Uh, download the videos into Descript.

So, so, so first of all, that's one hour for two episodes.

So let's say half an hour for one episode.

Uh, then download that into Descript.

Um, so I've got a whole system there to create the YouTube video,

uh, the podcast, all of that.

And that probably takes me, I've got it down to probably about 20 minutes now.

So it's really, really quick to do all of that.

Um, I think for people just starting, it might take quite a

bit longer than that, but you've got to get over that perfectionism.

So don't edit it to death.

Um, I, I try and keep mine real and real and law.

So, uh, then when it comes to get generating all the.

The text.

Uh, so I will again download the transcript.

I will get script to come up with some show notes.

The show notes aren't that great with the script, so I have some prompts ready to

go just to take all of that information and turn it into a YouTube description,

um, a blog post, um, and other things.

So I spend a bit more time with a blog post because I have to edit that.

Uh, you don't have to, but that's what I do.

But that's, again, all of that kind of is probably gonna take half an hour.

To do all of that stuff and then the final thing is I think it's the final thing.

I probably missed bits out but There's opus clip.

So again, I doubt I upload that to opus clip and it gives me that usually within

10 minutes I because I am a recovering perfectionist I do spend a bit of time

tweaking those but I do know people that will just download them all without

editing them And they're kind of okay.

Um, but again, I probably would spend say another half an hour on, on that.

Uh, maybe, maybe less actually, maybe more like 15, 20 minutes.

And then the final thing that we haven't actually talked about are the, the images.

So like, for example, for the blog post, for the YouTube, Um, side of things,

uh, thumbnail, all that kind of stuff.

So I use Adobe express for this.

I have templates that have already been created.

You can use AI in that.

I just upload my guests photo into that.

We moved the background with one click, and then I can download that in square

format, rectum, um, kind of rectangular format and, um, What's the other one?

Anyway, three formats and, uh, download those.

And, uh, yeah, so I have all of those stored.

All of those assets are stored on a Google drive.

And then I have, uh, my, my VA will then email all of

that information to my guests.

So they have all the, they have all those video snippets and all that stuff to go.

So, yeah, in terms of time, I mean, anywhere between including the time to

record the, the actual thing, probably a couple of hours, um, maybe a little

bit more, but that's, that's You don't need to do as much as I'm doing.

That's, that's a huge amount of stuff.

That's a podcast, that's a blog post, that's a newsletter,

all of that in one go.

So, uh, and in terms of the cost, uh, yeah, so obviously there's

the, the, there's, you have to pay for the recording software.

So, I mean, that can vary between 20 pounds and 30 pounds.

A month, uh, descripts is there is a free version, but again, you

probably 15, 20 pounds a month.

And then what was the other one?

Oh yeah.

Opus clips.

I actually can't remember.

I got a good deal on that, but you can check that out.

Uh, um, that's, that's, that's optional, but, um, yeah.

And, and then you can do a lot of these stuff with chat GPT on the free version.

Uh, but again, I pay for that because I'm, I use that all the time.

Yeah.

And I also use Claude, which Claude has actually overtaken ChatGPT at the moment.

So that's, uh, it's the, the world of AI, it's changing all the time.

so quickly.

Oh, that that's been really good.

And thanks for giving us a run through of that.

Um, yeah, yeah.

That I mean, really have managed to get over your perfectionism there.

And obviously, you know, you're content creator.

Um, I will caveat this to say that, um, It takes me a good bit longer

than that, but I think that's not necessarily, that's more about, says

more about me and, um, struggling to let go of some of the perfectionism.

Um,

Ian Anderson Gray: yeah, yeah, yeah.

It's, it's, uh, I get that.

I, I, and I think also it depends on, I've, I've been doing like,

I'm on over 200 episodes now.

So I've, I think I'm a little bit when it comes to actually creating the content.

I've got a better idea of how this will be edited.

So I don't, what I'm trying to say, I I'm creating it to reduce the amounts

of stuff that I have to edit, but I'm also, I I'm still find this difficult,

but I've got over myself a little bit because the, the thing that I've, I've

heard is, you know, people really, they're, they're not interested in, they

don't really care if you stumble over your words, uh, they're just, they're

just interested in the content and the people that are worried so much about.

Uh, stumbling over our words or us.

So we kind of need to get over ourselves.

Which is hard, but you need to do it.

Otherwise, you're going to spend all your time editing things to death and you're

going to spend all that time doing it.

And you're going to get something that is less authentic at the

end of it, which is not good.

That's good advice.

I'm gonna, I'm gonna take heed of that advice Ian with the

editing of, uh, my episodes.

Well, this episode to begin with, and then we'll see if I can shave some time off the

Ian Anderson Gray: Yeah, yeah.

Um, what would be the, the main thing?

That you would like everyone to take away from this conversation.

Ian Anderson Gray: Well, it's just getting started just doing it, uh,

and get kind of getting over yourself.

Uh, I think the best place to start is, is kind of doing what you're doing.

And it's what I'm continuing to do today.

And that is.

interviewing a guest is so much easier because it's just like having a cup of tea

or cup of coffee at a local coffee shop.

You're just having a chat.

Uh, whereas if you're doing it yourself, this is how I started.

I started with monologues.

That's a lot more difficult because it just doesn't feel natural to

start off talking to yourself.

So just get started.

Get one of these apps like StreamYard, Restream, Riverside, whatever, uh,

and just start interviewing people.

Yes, you do need to do some planning, but don't overthink it.

I'm going to assume a lot of your listeners and viewers are, are

recovering perfectionists too.

So I get it, but just, just do it and start slow, start small

with the repurposing thing.

So maybe just get a few little video snippets from it.

Turn it into a podcast or whatever, but just maybe one or two things.

And then over time, you can start to build that up, have

a checklist of all the things.

And that's what I've done.

I've, I've started up with a checklist and then the checklist has grown and

grown and grown and grown and grown.

So now I've got so many extra things that I've got, but I didn't start that way.

So yeah, that's what I would recommend.

Great recommendation.

Was there anything else, Ian, that you wanted to add about the topic

that we, we haven't covered already?

Ian Anderson Gray: No, I think I think we've there's so many things we could

go into so much more depth Uh, there's so many tools that are coming out at

the moment that you could play with there's there's generative ai tools

I mentioned adobe express there's mid journey Uh, there were other

editing tools that you could use, but like, try not to get sucked down the

rabbit hole and spend all your time.

If you're like me, you'll spend all your time playing with the tools and actually

not get the work done at the end of it.

And we're trying to save time.

So yes, just plan it out, start small and, uh, I, and over time you can grow.

But you gotta get started, so yes, embrace, embrace your flaws, get out

there, and uh, just look at some of my early videos, if you want a laugh, look at

my um, go to my YouTube channel and look at my, I don't know why I'm telling you

this, go back and have a look at my first few videos if you want to be, uh, want

to be encouraged that, uh, you can get better, because they're pretty dreadful.

Yeah.

heard a lot of people say that like your first 50 videos

or whatever are going to be pretty, pretty bad and not too good.

Um, Uh, but that's the thing is it's the taking action and doing it.

That's where you, you learn, you know, if you get out

Ian Anderson Gray: Yeah,

if you stay in your comfort zone, you're never going to grow.

So, um, if you can be brave and give the new thing a try, whatever

that is, um, then yeah, you can surprise in what results you can get.

This has been great.

And I want to ask you one more question.

Um, it's nothing to do with the topic.

It's just a regular question I like to ask all of the guests.

Uh, I love to travel and to discover new places.

I was just wondering if you could share one of your favorite places

and what you love about it.

Ian Anderson Gray: you, yeah, you used the word one.

That's so hard because I love to travel to so many different places.

I mean, uh, I used, I went to Nepal once and that was, that was beautiful.

I also love San Diego as a place.

Um, But I'm actually going to say somewhere close, closer to home because I

don't get to travel as much as I'd like.

Um, so there's a place near me called Lime Park.

It's a National Trust place and, uh, if you ever watched the old BBC version

of Pride and Prejudice, it's where Mr.

Darcy jumps into the lake.

Uh, and so it's there and it's just a beautiful place and it's where I go.

I have these little retreats every now and again where I just go on my own.

It's With a little notepad to try and get rid of technology.

And I just go for a walk and have a think about the future.

And it's just beautiful.

It's just the hills and you can see Manchester in the distance.

Uh, and so that's why, what I love.

Uh, so I could say loads of places around the world.

I love traveling, but I'm going to choose that.

That's, that's perfect.

Yeah, uh, quite a number of the guests that I've asked that question often

pick somewhere that's close to home.

So yeah, that's really cool with National Trust members too.

So we often go to National Trust places.

We have one nearby in Norfolk where we live called Oxburgh Hall.

Um, and if you're ever in this part of the world, that's definitely worth a visit

Ian Anderson Gray: Hmm.

a really cool moat around the outside of the main building.

So it's quite unusual.

Ian, this has been brilliant.

So thank you so much for coming and sharing your experiences

and expertise on the show.

Really appreciate that.

Could you remind everyone the best place?

Where is the best place for people to connect with you online?

Ian Anderson Gray: Well, I've kind of carelessly scattered myself

across the interwebs and the socials, but I suppose I'm, I'm going to

sound like an old person, but Facebook, I still use that a lot.

Uh, X, I'm still kind of on that, uh, Twitter, whatever you call it these days.

Um, Instagram, LinkedIn.

So any of those really just search for my name, Ian Anston Gray.

And of course you can contact me through my website at iag.

me.

Perfect.

Thanks so much, Ian.

Next time we'll go behind the scenes of my own business where I'll share how

I've been working directly with small practice leaders and sole practitioners

so that they can achieve their goals.

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