I'm Sarah St.
SarahJohn, and today we have Nick Nalbach, who is a expert in AI for podcasters.
SarahWelcome to the community.
JohnThank you, Sarah.
JohnAnd I don't know if I'd call myself next, but I do appreciate it and thank you for having me.
JohnI'm really excited to be here and talk to you and hopefully provide some value to your community and shed a little light on AI, especially for podcasters.
SarahYeah, I guess I'll start with.
SarahI'm kind of curious, like, how you got into specifically for podcasters.
JohnSo, I mean, initially, I mean, this was probably a year, a year or two before chat GPT, like, blew everyone's minds.
JohnI was playing with different AI tools that were out there.
JohnI think Appsumo was.
JohnI was going to Appsumo and I was just, like, scooping up all these different little AI tools that were existing.
JohnAnd the whole reason I was doing it was because I wanted to speed up my processes.
JohnI really like systemizing things that I do and developing the most efficient process possible.
JohnAnd I was like, okay, this might help get me there.
JohnAnd then chat GPT came out, and it was like, holy cow.
JohnAnd Mark Ronick and I, he's my business partner in Nextgenpodcaster, which is the community that we have.
JohnWe were like, people need to know about this.
JohnIt's like, podcasters can use this, and no one's talking about it right now.
JohnEveryone's talking about it for all this other stuff and just having fun conversations with it.
JohnBut this can actually be a helpful tool for podcasters.
JohnWe need to start spreading the word.
JohnAnd since then, we just kind of dove all in on everything AI there was.
JohnI mean, for months, we'd be finding new AI tools and like, dude, you gotta go check this out.
JohnHey, you gotta go check this one out now.
JohnLike, this is insane.
JohnDifferent products came out so quickly to now, you can't even keep up with it at this point.
JohnBut, yeah, we just kind of went full nerd into the A space, and it's just been a blast.
SarahSo, like, I'm curious, what tools do you mainly use?
SarahI mean, you mentioned chat GPT.
SarahAre there any, like, AI tools that you like to use?
JohnChat GPT is a big one.
JohnI've been.
JohnI've been back and forth between chat GPT and Gemini for a lot of different things that I do.
JohnGemini is like Google's version of chat GPT.
JohnAnd then I had come across and started using one called perplexity AI.
JohnAnd now that has become almost like a daily tool for me, like, I'll use that.
JohnNot even just for podcasting, I just use that as like a Google replacement.
JohnI don't, if I'm going to search for something or I'm doing research on something, I'll go to perplexity.
JohnAnd it does very extensive research on topics for you and it'll provide you sources.
JohnLike, essentially it's scraping the entire Internet, looking for the answers.
JohnSo you can ask for step by step instructions on how to do something tech wise.
JohnOr you could have it help you write scripts or outlines for episodes or other content you want to create, but then it lists everything out and then provides sources with where it got all that information.
JohnSo if you want to dig deeper into any of them, you can actually go directly to the video or the article or wherever the information is coming from.
JohnAnd that to me was huge game changer compared to what chatGpt does, just because it doesn't really provide a whole lot of that citation.
JohnAnd that was a big, people got kind of upset because they would ask for sources and then chat GPT would go make stuff up.
SarahOh, wow.
JohnIt would just throw either broken links that look legit, but then you click on it, it goes nowhere.
JohnOr it would just send you to a completely random website.
JohnAnd like, this has nothing to do with the information you just gave me, but perplexity has been nice.
SarahOh, wow.
SarahI think I've heard of that, like once.
SarahI haven't actually looked into it, so.
SarahOkay, so the main difference is that it gives you the citations or resources that it used to gather the information.
JohnYeah.
JohnThe way that I kind of look at them is like, chat GPT and Gemini I'll use for generating content.
JohnLike, I'll use that for brainstorming.
JohnI'll use that for outlines and titles and that kind of thing.
JohnAnd then perplexity I use when I want, like facts.
JohnLike give me factual information that I can then use.
JohnAnd sometimes it's taking factual information from perplexity and bringing it over into chat GPT and saying, hey, here's some information that I want you to help expand on for me, to help me come up with an outline for an episode or a video that I want to create.
JohnThat's just like one example of combining multiple tools, I guess, because there's so many out there and I don't think one tool can really do them all.
JohnSo it does take a little bit of playing and finding the right stack of AI tools, I think, to really become more efficient.
SarahYeah.
SarahSo I've been using a new tool are you familiar with Dan Henry?
SarahHe's an online entrepreneur.
JohnI don't think so.
SarahOkay, well, he just came out with a new tool that's not, like, that common or well known yet called Artemo.
SarahAnd so I've been using that.
SarahBut, like, the way it works is it already has prompts in it.
SarahAnd so, like, you answer specific prompts.
SarahBut what I've been doing is, like, if it'll have a prompt question that, like, I don't want to take the time to think about or whatever, then I'll go to chat GPT and say, and say the prompt question, have it answer it, then I'll put that answer into the prompt, and then it generates, you know, whatever.
SarahAnd they can do all kinds of things specifically for, like, online business owners and stuff.
SarahBut I, it's, it's a little bit pricey.
JohnIt's like, is it like a marketing type thing?
JohnLike, does that help come up with, like, copy and that kind of stuff?
JohnOr what exactly does it, like, give you?
SarahI guess, yeah.
SarahDoes ad copy, press releases, sales scripts, email sequences, website copy, like, all kinds of stuff.
SarahAnd so the question, like, like, vsls, like, video sales letter, like, whatever, that hook story, offer, hook value, whatever.
SarahSo the questions it asks you are to help it formulate in the, you know, but, like, sometimes I don't want to, like, like, I'll tell chat GPT, like, what my business is and all this stuff, and like to answer it in accordance with that.
SarahBut anyway, so I've been combining different softwares as well.
JohnAnd so this might be going a little bit too down the technical side.
JohnBut what is interesting about tools like that, they can be very helpful because they kind of take care of a lot of the work for you.
JohnIn many cases, all that is, is like a wrapper around chat GPT.
JohnLike, they're essentially feeding chat GPT responses or pulling chat GPT responses based on the information you put in.
JohnThey've just already kind of pre programmed the prompts that are going to go to chat GPT, and then you get the response.
JohnSo they can be really helpful if you don't care to really learn how to converse with chat GPT.
JohnLike, get fine tuned with it, but they can be kind of limiting.
JohnSo I like them, and then I don't like them because I want a little bit more control over the types of responses that I get.
JohnAnd you could achieve very similar results with chat GPT with the right questions and prompts.
JohnBut a lot of the tools like that are connected to the ones that we might be more familiar with and using.
SarahYeah.
SarahAnd just, I think it takes the guesswork out of coming up with the prompts, which is really helpful.
SarahSo when you talk about, like, chatting with chat GPT or conversing or whatever, what kind of, I don't know, I guess tips do you have on that?
JohnI mean, the biggest thing is to be very detailed.
JohnLike, assume chat GPT knows nothing.
JohnAnd that's usually, that works well for me.
JohnAnd the way that I like to think about it is I feel like when we were younger and in school, we all had to go through this exercise where I.
JohnYou were given an image and then you had to explain the steps to draw that image.
JohnOr maybe I think another example was like, you have a jar of peanut butter and you have to tell the teacher the exact steps they need to take to open that jar of peanut butter and like, put the peanut butter on the bread and all that kind of stuff.
JohnAnd if you leave out a step, you don't know what to do.
JohnYou might be tipping the jar upside down or trying to stick the butter knife in the side of the, the can of peanut butter and things like that.
JohnAnd chat GBT is kind of the same way.
JohnLike, we have to be very detailed and specific with, like, first do this, then give me this, then give me this.
JohnAnd usually the more background information that you can give it, like almost getting it inside of your head, the more aligned the answer is ultimately going to be.
JohnBecause it, right now it's pulling information from everywhere.
JohnIt's got information about podcasting, it's got information about lawn care service, it's got information about taking care of babies.
JohnLike, it has all this information, and then it's just going to kind of have to guess what you actually want based on what you ask it.
JohnSo if you come in, you say, I'm Sarah.
JohnI am the host of AntmyPod, and I run this community for podcasters to help them grow their shows and then proceed to tell it or ask it what you want.
JohnNow, it's got a little bit of context and background for who you are and what you're trying to accomplish, and it'll be a lot more detailed and targeted towards what you want versus just pulling some random idea out of left field.
SarahYeah, that's a good analogy.
SarahI remember, you know, back in elementary or whatever, like using that as an example, and the teacher would be up there with a jar of peanut butter and you would say something like, okay, you got to put the knife in the jarved.
SarahBut so the lid is still on it.
SarahSo they're trying to put the knife in the jar with a lid and you're like, no, you gotta take the lid off, you know, it's a whole thing.
SarahYeah, I love that analogy.
SarahThat's pretty good.
SarahSo like, what other do you use?
SarahAny like cap show cast magic, any of those for like show note creation?
JohnI've used, I can't remember which one it was.
JohnI used one of them early on and I didn't like at the time how restrictive it was.
JohnIt was like you uploaded an episode and then it kind of just gave you a title, it gave you show notes and you didn't have any input on it.
JohnI'm pretty sure that that's changed with at least Cas magic for sure.
JohnBut for the most part, I just go directly to chat GPT and kind of set it up for the prompts that I'm going to be giving it.
JohnSo, short answer, no.
JohnOne thing that I do like and recommend, if you are using chat GPT, have you ever created, what the heck are they called?
JohnThey're gems in Gemini.
JohnWhy is it.
JohnOh my God, they're, they're like little bots.
JohnI gotta pull it up quick.
JohnI'm sorry.
SarahNow, with chat GPT, the thing that I like about, you know, cast magic, capture any of those, is that you bring in the audio and it creates the show notes and all that stuff based on that.
SarahBut like, I don't think that's an option yet with chat GPT to bring in audio or video and like summarize.
JohnI don't think directly.
JohnI don't think you can drop an audio file in there.
JohnOh, what I have done is taken like a transcript.
JohnSo like, you're using the script here.
SarahYeah.
JohnAfter you get done with your episode, you can take that transcript from descript and then feed that to chat GPT because that's ultimately what it would have to do anyway, is it would have to transcribe that audio into text and then from the text start doing something.
JohnSo I'll do that a lot with the different content that I create is I'll feed it a transcript of my video or a podcast episode or whatever, and then it already has the context of what the show is, what it's about, the conversation, and then you can start asking the questions and say, okay, now I want you to create a detailed show notes page for me.
JohnAnd this is what I want it to consist of based on all of that information in the transcript.
JohnSo now it's, it's not making stuff up necessarily.
JohnIt could, because it's AI makes mistakes, but it's generally going to be about the transcript you gave it.
JohnBut I figured it out.
JohnIt's so stupid.
JohnSimple.
JohnThey're custom GPTs.
JohnChat GPT.
JohnGPT.
JohnSo with custom GPTs, you pre prompt it.
JohnEssentially you're almost creating like a very focused AI to do a specific thing.
JohnSo you could create a custom GPT that is dedicated towards creating titles for your podcast.
JohnAnd you basically would give it instructions as to how it's all going to work.
JohnYou're going to say, I'm going to give you a transcript for an episode.
JohnI want you to sift through the information, analyze the episode, and then find the most like shocking or mind blowing pieces from the episode that would really wow somebody.
JohnAnd then I want you to create a title for that podcast based around this like mind blowing point that was made.
JohnThen every time you go to that chat, every time you go to that specific custom GPT, that's its job is to write you podcast titles.
JohnIt's not meant to really just have general conversations with it, but you can basically set up to the point where you just drop in a transcript, hit send, and then it's like, okay, I already know my job.
JohnYou don't have to prompt it.
JohnIt just starts creating titles based on the transcript that you gave it.
JohnSo that takes a lot of that, having to set everything up and give it context and basically give you that detailed information because it's already got it and it already knows what it has to do with the information.
JohnSo you can get very, I'm just like agentic or gentic agent asynchronous.
JohnI'm thinking like agent, like where you have like different chat bots for different things, different tasks, and that's just a matter of feeding information to each bot to have it.
JohnUltimately do one for titles, one for show notes, one for a blog post, one for like, you could just keep going on and on and on, but you're almost like creating employees for yourself in a way.
SarahOh, that's awesome.
SarahSo how do you do that within chat GPT?
SarahLike when you're in there, where would you go?
JohnOr how do you, can we screen?
SarahSure.
SarahYeah.
SarahYeah.
SarahBecause I didn't know about this, this.
JohnAnd I'm fairly certain this is a find the right.
JohnI'm fairly certain that this is a, like, it doesn't matter if you're on a paid version or a free version.
JohnI could be wrong.
JohnYou might have to have chat GPT plus, but I'm fairly certain you don't.
JohnSo all of these on the side looks like chats.
JohnThese are all different custom GPTs that I've created.
JohnAnd then you get into your chats.
JohnSo you may have clicked over here at one another and seen these custom GPTs and these are essentially ones that other people have made.
JohnSo they have one that's for creating a website builder.
JohnThey have an image generator you can connect to canva.
JohnSo you can try to give it details about the canva design that you want and then it'll design and then you can open that up in canva and it, it's pretty cool.
JohnBut if you want to create your own, all you have to do is come up in the corner and click create.
JohnAnd now it's going to start asking you what you want it to.
JohnSo I'll help you guide build a new GPT.
JohnSay something like make creative.
JohnWho helps generate visuals from your products?
JohnI mean, let's just say I want a GPT that create podcast titles for me based on my transcript.
JohnWe'll have to see how quick or slow this actually moves for us, but essentially takes that information and then starts creating that bot.
SarahOh wow.
JohnIt'll give you a picture and I'll kind of make it all pretty for you.
JohnBut okay, let's decide on a name.
JohnHow about podcast title crafter?
JohnWould you like to confirm?
JohnSure.
JohnAnd all this can be changed in the back end in this configure tab.
JohnBut now that we've named it, I'll create a profile picture for you.
JohnSo it just keeps taking you step by step through it.
JohnAnd then after it generates this picture, then it'll ask questions about how you want it to respond, what other kinds of details you want to give it.
JohnWe'll just say looks good, then we'll this part of it.
JohnOkay.
JohnSo yeah, you can see it asked additional follow up questions about the actual GPT itself.
JohnBut if you come in to configure here, this is where you can update the title, give it a description.
JohnAnd so this is where we can actually get very specific.
JohnLike if when you generate, or when you generate, when you come up with your podcast titles, if there are specific things that you want to make sure that you're incorporating, or if you have a specific formula for creating your podcast titles, that's where you'd put it in here.
JohnLike when you do it, I want you to use a keyword.
JohnI want the title to be no more than five words long.
JohnI want like I don't know, you can basically build whatever parameters you want for it and then all this just kind of additional settings.
JohnYou can upload data to it.
JohnSo maybe you have a process or like a company procedure that you use to follow for creating titles specifically or to upload or publish your podcast episodes, you could upload that file that outlines all those steps.
JohnChat GPT can refer back to those processes that you employed in your company or deployed in your company, and it'll use that to its advantage later on.
SarahThat's really interesting.
SarahOkay.
SarahAnd then it just saves that to the side, like where I saw all those others.
JohnYep.
JohnSo after you.
JohnAfter you've done that, you have to actually come up here and click create, and then you can say, I don't want to see it.
JohnI can share this with someone if I give them the link, or you can upload it to the GPT store where anybody can see it.
JohnSo I'm not going to save this one, but in here, where we have all these different ones that you can see, you can form as well.
JohnSo if I search, I think Mark's got several on here.
JohnI think they're under his name.
SarahSo, like, added to the store, like, could you even sell your prompts that.
JohnThey talked about that?
JohnI don't think they ever went anywhere with it.
JohnLike, it kind of sounded like they were going to do some kind of profit sharing thing where if so many people were using it, then you'd kind of get a cut of.
JohnI don't know if it was the chat GPT subscriptions or what it was, but they talked about it early on when this first came out, and I hadn't heard anything really about it, so I don't know.
SarahOh, interesting.
SarahOkay.
JohnYeah, here you can see these are a lot of the ones that Mark had created.
JohnPodcast trivia.
JohnOh, that's Maestro.
JohnYeah.
SarahCan chad GBT create images, like, say, cover art or like episode specific artwork?
JohnYeah.
JohnAnd this is, I actually.
JohnSo I had a podcast.
JohnThis is a little bit, excuse me, a little bit of background information.
JohnSo I had a podcast for several years, and Sarah, you were on it, obviously, next or nine five podcast.
JohnSo that kind of sunlit that.
JohnI haven't come back to that one for a while.
JohnIt's probably been a year or two since I've done any new episodes with it, but still holding hope that I might come back to it.
JohnBut since then, I had launched.
JohnIt's a completely AI generated podcast.
JohnSo the script itself is generated with AI.
JohnI find the news articles that I want covered in it because it's a news podcast.
JohnAnd then AI takes the articles, writes scripts, the host, is AI generated.
JohnLike, everything about it is AI generated.
JohnAnd then I just kind of manage it.
JohnOne of the pieces of that, because it's a, I put them on YouTube, is I want to create new cover photos for all of these videos.
JohnAll I do is I take the portion of the script or like one of the articles that are covered in the episode and I paste it in here so you can see this is going to be the next script that I need a thumbnail for.
JohnAnd I up above gave it more specific instructions as to how I wanted it to generate it.
JohnAnd then it generates this image, cleaned it up a little bit, but creates this image for me.
JohnAnd then I'll go usually grab this, throw it into canva, add some things to it to make it a little bit more thumbnail.
JohnYeah, but yeah, I mean, you could tell it to be less detailed.
JohnLike obviously there's a lot going on here, but we can tell it to create podcast cover arts or like you said, feed specific information from the episode and create images and graphics for us based on what was discussed in that podcast.
SarahOh, wow.
SarahSo where do you do that at?
SarahJust a normal chat?
JohnYeah.
SarahOkay.
JohnYou just start a brand new chat.
SarahYeah, that'd be awesome.
JohnAnd let's say, let's do it.
JohnTry to create a cover art.
JohnThese are usually a little tricky because it likes to create very cluttered images, but we'll see if we can prompt it and make it not as a let's create a podcast cover art type image for a podcast.
JohnLet's use Aunt my podcast called my podcast.
JohnAnd then we're going to give you some information about the show just so it has some context.
JohnThe show is about teaching podcasters how to grow their podcasts.
JohnAnd I'll say grow and launch their podcast.
JohnWe'll type and then we're going to give it.
JohnSo this is kind of a good lesson with prompting as well.
JohnSo we tell it what we're after, what is the goal that we're after?
JohnThen we're going to give it a little bit of context and then we're going to give it the step by step instructions as to how we want it to do it.
JohnSo for the image, I want a simple design.
JohnThe title should be big and bold and can be seen from a distance.
JohnLet's just give it a little be seen distance or on small device use.
JohnWe'll say, what colors do you use?
JohnYour brand colors?
SarahOh, for the Ami pod community it's purple.
JohnUse variations of purple in the COVID art, I guess.
JohnLet's just see what it does with that.
SarahOkay, yeah, that sounds good.
SarahAnd now can you do this in the free version or only the paid.
JohnIn the free version?
SarahOh, wow.
SarahI guess I just haven't read it.
JohnI'm pretty sure that everything that you can access in the paid version can now be accessed in the free version.
JohnThe only limitation is the number of back and forth conversations you can have with it.
JohnYou'll hit like a cap limit after so many uses, and then it'll tell you to wait so many hours before you can come back and have a conversation with it again.
JohnAnd then once you go to the paid version, then you have more conversation, like back and forth conversations with it.
JohnSo it's fine.
JohnYeah, I don't care that it's on a phone.
JohnLike, I was looking for more of like a flat design.
SarahSo could you say like make it a flat design, not on a phone or something like that, and see what it does?
JohnYeah, let's try that.
JohnSo, so say I like the colors and the big bold text, but I don't that it is on a phone like device.
JohnI want the design on a simple flat background with no other elements.
JohnPicture, see if that'll make sense for it.
JohnAnd you'll notice like, as you continue having conversations and as you continue to like prompt it like this, it's not going to get all this stuff.
JohnLike, I told it I like the colors and I told it that I liked the text, but likely we're going to end up something a little bit different.
JohnThis went very simple.
JohnYeah, a little too simple, but you kind of get the idea.
JohnI actually, there was, it's called imaged effects.
JohnLike image and then the letter f and then the letter x.
JohnAnd that was one that Google uses.
JohnAnd I've had a lot of success with like logos and that kind of thing.
JohnLike a lot better than chat.
JohnGPT I would say this does a lot better at generating scenes and like realistic images or certain styled images, I would say.
JohnBut if you're looking for like logo type stuff or brand assets, image effects is a very, like, it's blown my mind how well it does with like logo type things.
JohnAnd I have helped some people with podcast cover art ideas through that one just because it, it kind of understands more what you're going for as far as like, I want a logo, but not on a device.
JohnI don't want mock ups, I just want the design of the logo, right?
SarahYeah, yeah, that it is.
SarahIt did kind of create a mockup sort in that first one.
SarahOkay, I'll check that out.
SarahImage FX.
SarahSo what other, like, for podcasters specifically, what other AI tools do you use or recommend, at least on occasion?
JohnSo another one that I use quite a bit is called Minvo.
SarahOh, I use that too.
SarahWait a minute, I saw you on all their socials or something, or like their videos.
JohnYeah, so we're actually, we're actually creating content for them.
JohnLike, oh, we're kind of, we become their content creators.
JohnWe initially, I think, I don't remember how we ended up syncing up with them.
JohnI think they found our community and some of the resources that we had and they were like, hey, we want you to try this out.
JohnAnd at the time, Mark and I were using opus clip and we were trying a bunch of other tools that were kind of come out.
JohnAnd when we started playing with Minvo, we really liked what they were doing.
JohnAnd at first we kind of worked out like a little bit of a brand deal with them wherever.
JohnLike we just create content about the tool and from there they like the content that we were creating.
JohnThey're like, hey, we want to like bring you guys on to create content for us, like on a more full time basis.
JohnWe're like, hell yeah, we're fans of the product.
JohnWe really like it.
JohnSo yeah, we're creating a lot of content for them.
JohnBut that one I really like.
JohnAnd I guess for anybody who's listening to this, it's essentially a tool that turns your videos into social media clips.
JohnSo you upload your podcast episode, your interview, whatever it is, and then AI goes through and it tries to find the most interesting stuff.
JohnAnd then it cuts those pieces out of the interview for you or the podcast for you and puts it in the vertical format so it's easily shareable on TikTok, Instagram reels, YouTube shorts, all of those.
JohnBut then they have, it's a pretty robust editor inside of it, so you're not just left with whatever AI gives you.
JohnYou can tweak captions, you can add like media and b roll type stuff to your videos to make them a little bit more engaging sound effects.
JohnA lot of stuff you can do with it once you're inside it.
JohnOr you could just say, hey, I gave me this, I'm gonna post it to social media.
JohnI really like that.
JohnThat's more for people who I guess have a video element to their podcast.
JohnIf you're audio only, it probably won't do you a whole lot of good.
JohnBut I, I use that not even just for podcast content.
JohnI use that for other videos that I create and it's, that's been my favorite of like the kind of social media video tools that are out there.
SarahYeah, that's what I use too.
SarahThey had a appsumo lifetime deal.
JohnOh yeah.
JohnNice.
JohnYou got that?
JohnThat's awesome.
SarahAnd weren't they one of the sponsors or something for your conference a while back?
JohnYeah, so we've built a pretty solid relationship with them since we first kind of linked up and yeah, it's been a lot of fun.
JohnIt's cool.
JohnIt's cool.
JohnSeeing like a company that is as young as they are and everything that they're doing and being able to like kind of contribute to the end product that people are using, I think is a really, I don't know, I really enjoy that.
JohnI get a lot of fun out of that.
JohnBut yeah, we've found a lot of different ways to collaborate and work with them.
JohnLike them sponsoring stuff for us and us creating content for them.
JohnAnd it's been a really cool relationship.
SarahYeah.
SarahWhere are they based out of?
JohnYou know, that is a good question.
SarahI mean, I guess.
SarahWere they in America?
SarahI was just curious.
JohnI want to say that they were in Canada potentially, but I could totally be wrong.
JohnThey may have just been in Canada at one point when I was talking to them.
SarahYeah.
SarahYeah.
JohnI'm not sure.
JohnNow I'm gonna have to ask because I feel like I should know that.
SarahYeah, yeah, I was just curious about that.
SarahOkay.
SarahSo yeah, Minvo, that's what I also use.
SarahJagg, BT.
SarahI use cast magic.
SarahWhat about Link?
SarahDo you use descript at all?
SarahThat's one I use quite a bit.
JohnHonestly.
JohnNo, I haven't.
JohnI think I downloaded it.
JohnI actually just uninstalled it from my computer the other day just so I could free up space on my computer, but I never got into it.
JohnI had a pretty decent process for my editing.
JohnLike, I had it pretty well down pat and I didn't really feel like changing it up.
JohnAnd at the time I didn't really have the video element of it either, so I didn't have that need.
JohnBut now that I'm doing video, I ended up creating another like stack of tools that I use that I feel like gets me done a lot quicker.
JohnBut I use Adobe for a lot of the stuff that I, and there's, I don't know, presets and all kinds of different things that you can add.
JohnSo when you go into the platform.
JohnIt's just kind of like drag and drop edits.
JohnSo I liked that.
JohnBut I've heard really good things about like the new AI features that descript is using, especially for podcasters.
JohnAnd it's always intrigued me.
JohnI just haven't had the need to pull the trigger and add another subscription to my growing list of subscriptions.
SarahYeah, I just, I think the main thing I love about it is that you can, you know, edit, whether it's audio or video, you can edit out stuff based on the transcript, which for me is a lot easier than looking at like waveforms or whatever.
SarahAnd you can, you know, like right now I'm doing a lots of ums and uhs as I'm trying to think it can edit all that out with a drop of a, like a click of a button.
JohnYeah, it is very helpful for that.
JohnAnd I've had mixed feelings about it.
JohnLike on one hand I really like that it is like a one click take care of it for me.
JohnBut I'm also very particular when I get into the editing process so that I'm like, okay, it cut out a little bit too much here or it didn't cut out enough.
JohnAnd then I'm going in and I'm tweaking the stuff anyway.
JohnAnd it's like I could have just cut this myself now that I'm getting this detailed into it.
SarahYeah, I think descript is good for people who like aren't, like if you have some kind of audio background or music background or like anything like that, like it's probably not gonna do what you want.
SarahYou might like to look at the WAV files or whatever they're called.
SarahBut I think like for beginners or people who don't want to spend a whole bunch of time like learning something and just want to edit based on word content, it's just quick.
John100%.
JohnI totally agree with that.
JohnYeah, it's, it's a great, I can me saying all the stuff I'm not taking away from descript because it is a great product and it's, yeah, it's allowed a lot of people to do some pretty amazing stuff without needing to go through all that additional training and learn how to use like a very complicated Adobe program.
JohnSo it's a fantastic, like it's a mind blowing tool for sure.
SarahYeah, yeah.
SarahAnd then have you heard of Alitoo?
JohnAlitoo?
JohnIt sounds really familiar.
JohnBut remind me, do you know Colin Gray?
SarahHe's.
JohnYeah, he's scottish.
SarahI think it's his business.
SarahBut it's it's similar because you can.
SarahI think you can edit that way now, but it's.
SarahI don't know, it's an easier way to edit.
SarahI actually used to do ala two and then I switched to descript and now I'm looking at AlA two again.
SarahSo.
JohnI feel like I've looked at that one in the past.
JohnRight.
JohnIt came across, came on my computer at one point, and I don't think I ever used it, but I'd seen stuff about it, for sure.
SarahWho do you use for hosting?
JohnSo the nine five podcast was hosted on Buzzsprout.
SarahOkay.
JohnAnd I really liked how simple and clean the whole interface was for that.
JohnThe AI briefing, that's the AI podcast that I'm doing.
JohnThat one I just host on Spotify for podcasters.
JohnI didn't feel like paying for the podcast was built kind of more as an experiment of what could be automated, what could be AI driven.
JohnSo I didn't feel like investing a ton of money into hosting it.
JohnLike, the most I could do for free is what I was kind of going for.
JohnSo between buzzsprout and Spotify for podcasters, which, to be honest, I can't stand Spotify for podcasters.
SarahOh, really?
SarahWhat, what about it?
JohnIt's simple, I'll give it that.
JohnBut I feel like there's just no information.
JohnYou get no analytics.
JohnLike, I don't know where people are listening, really?
JohnI don't know what platform.
JohnLike, are you listening on Apple podcasts?
JohnAre you listening on Spotify?
JohnAre you listening on, like, it just.
JohnI don't know.
JohnI got a lot more detail from the analytics in buzzsprout than I get out of Spotify for podcasters.
JohnAnd it kind of annoys me.
JohnI usually just go in there, I upload my episode, and I leave.
SarahYeah, yeah.
SarahThat I didn't.
SarahWhen you were talking about how you have like, an AI podcast, everything's AI generated.
SarahI didn't realize it was actually about AI.
SarahSo that makes sense, like, that you would have an AI podcast that's done by AI.
SarahAnd I've kind of wondered like, if that'll become more and more common, that people will create podcasts that are entirely AI, because like, one of the features in descript actually is you can record your voice and say certain words or something, and then it can generate, I forget what they call it.
SarahYeah.
SarahTo where.
SarahAnd the purpose of it is, like, if you need to correct or delete something or add something to an existence, existing audio, and you don't want to like, have to go in, record the whole thing over.
SarahYou can just, you know, like, say you only need to add a sentence or something, then it can do that.
SarahBut I'm kind of wondering if, like, people will use that for whole podcasts.
JohnAt some point, I would imagine.
JohnAnd so Google had just come out with, they have a tool called, I mean, the tool itself has been around for a while, but it's called notebook LMDH, and it was originally used as like a note taking kind of app.
JohnSo you can add Google Doc sources to it, you can add video sources to it, and then it's essentially shaping a chatbot for you so it doesn't have all the other information, like about stuff that you don't give it, and then you can have conversations with it based on the information that's in that source.
JohnSo you could be doing research or maybe a paper that you're writing or whatever blog post, and just load it full of all those sources and then ask it questions from those sources, and it'll provide answers based on the information that's there.
JohnWell, one of the features they just added was an audio podcast, essentially.
JohnSo it'll take all of that source information, and then it creates a host, co host podcast with a guy and a girl having a conversation about the information that's in the source.
JohnSo it turns your research information into a podcast for you to digest that information as opposed to having to go read through all of it.
JohnAnd it sounds crazy good.
SarahOh, wow.
JohnLike, it's insane.
JohnAnd you don't have much control.
JohnLike, you can't pick the voices that are talking.
JohnLike, it's always the same two people talking, but I mean, it sounds very good.
JohnVery.
JohnIt would be very difficult to determine if it was AI or human.
JohnIt's got its quirks where you can kind of tell at times, but I mean, it's very close to being, like, unrecognizable.
SarahWow, that's interesting.
SarahSo creating podcasts with a dialogue even in more than one person.
SarahWow.
JohnSo even to the point where, like, you were talking about the ums and like the, I don't know, there's like, random cadences when you're having a conversation where you kind of might pause a little bit, you kind of change the inflection of your voice.
JohnLike, you, you do all these things as you're talking.
JohnAnd the AI, like, does it all, like, even to the point where it's like interrupting themselves sometimes, which is insane, huh?
SarahYeah, eventually we're not even going to be able to tell the difference, I guess, yeah.
JohnSo that conversation, that question to come up a lot, like could AI just replace podcasters then?
JohnAnd I don't believe that it will.
JohnAnd the reason I don't believe it will is because majority of people that are listening to podcasts are listening for a connection.
JohnAnd one, if they figure out or they know that it's AI generated, you're immediately not going to really build much of an emotional connection with the person that's talking or the AI that's talking.
JohnAnd that, that was a big, I put feelers out on the show before I even did it.
JohnLike I made a trailer and everything and said, hey, go check this out, let me know what you think.
JohnAnd that was a big talking point for a lot of people.
JohnIt worked well with my show because it was like a news kind of factual, like it's kind of giving you the information in five minutes or less.
JohnAnd then you're kind of go about your business.
JohnSo it's not getting into stories and sharing experiences and that kind of thing.
JohnSo I think it works for very factual, news related stuff.
JohnBut the general person, I just don't think it'll, people want to have that connection with someone.
JohnThey want to build a relationship, even if it's a one way relationship, kind of, they like feel connected to the host.
JohnSo I do think at least in the immediate short term, I don't see podcasters losing their jobs to AI just yet.
SarahYeah, yeah.
SarahThat was going to be my question.
SarahWhat you thought the future of AI and for podcasters will be?
SarahAn interesting point I heard someone make is that, you know, right now AI is still kind of new and like, you know, eventually maybe people will be losing their jobs to AI and all this stuff.
SarahBut at a certain point it's going to get to the point where AI becomes the norm to where having a human touch on whatever it is that you might be doing actually more, I don't know, sought after or something.
SarahSo, yeah, I don't know.
JohnI could definitely see that because, I mean, we've seen evolution, a lot of evolution over, I mean, just our lifetime, and things change.
JohnLike, it changes the way you live day to day.
JohnI feel like everything has just been kind of minor where it's like it slowly and subtly changes the way you operate.
JohnLike, think of when smartphones came out.
JohnLike you didn't really realize how much your life was changing until now.
JohnYou look back on it and you're like, holy cow, I live on my phone essentially.
JohnAnd I think what makes AI so kind of like, shocking is that it was so, it could do so much now and everyone's like, oh, my God, what just happened?
JohnIt's like I just got hit in the face of the phone book.
JohnThere's so much it can do, and how quickly it's advancing and evolving is like almost uncomprehendible.
JohnSo it is scary because you're kind of getting into an area that's like, where are we going to be in the next year, even?
JohnBut I think, like you said, it's just going to change the way that we do things.
JohnThere's always going to be jobs.
JohnI think it's just going to be a matter of what those jobs consist of.
SarahYeah.
SarahYeah.
SarahBecause I know a lot of people, they're afraid of AI taking their job.
SarahAnd granted, it maybe, and maybe even probably will at some point in the next, you know, five years, but at a certain point, so it's going to be kind of a problem probably sooner than later.
SarahBut then I think it's going to kind of like, AI is always going to be a thing, of course, and it's always going to improve.
SarahBut I think, you know, in ten, maybe years from now, I think the human connection is going to be what's back in style or whatever, right?
JohnYeah, yeah, I definitely agree with that.
SarahWell, awesome.
SarahWell, was there anything else about AI that you wanted to cover that we haven't gone over yet?
JohnI mean, I think one thing that I always like to tell people, and we were kind of alluding to it here near the end, is these AI tools can be really powerful and it can get really easy to get sucked into.
JohnOh, well, I'll just feed some information to chat GPT and it's going to give me everything I need.
JohnAnd then now I don't have to worry about it.
JohnLike, it's off my plate.
JohnChat GPT did it for me.
JohnAnd it is very important to remember that AI isn't you.
JohnIt doesn't have your experiences, it doesn't have your emotion, your feelings, your relationships, all of that.
JohnSo it is extremely important that you add yourself back into whatever kind of content you're creating with it.
JohnIt's what's going to make your content one stand out from everyone else's because there's going to be a lot of people that do take that chat GPT prompt and just feed it into whatever, and it's just going to be kind of bland.
JohnBut I truly think that tools like this can get us 80, 90% of the way there.
JohnBut then you, as the human need to bring it that other ten to 20%.
JohnAnd I mean, I just think of how long it would take me to write a blog post pre AI to now.
JohnIt's like I could spend all day writing a single blog post.
JohnAnd if I can get chat GPT to get me 80% of the way there, and I can't spend an hour, hour and a half now to clean that up a little bit and make it more mine.
JohnNow I'm just being lazy.
JohnI'm just being very lazy.
JohnI used to spend hours to get the blog post right, and now I just can't spend one.
SarahYeah, and I think the other thing too about AI is like, yeah, I can do a lot of things now in a lot quicker, like blog posts or show notes or whatever, but you still need a human kind of telling it what to do or prompting it or whatever.
SarahThough I guess if you created those custom, I don't know, I feel like there still has to be a human to some degree behind it.
SarahSo maybe it's more like people might lose their jobs or their jobs will just be shifting and changing a little.
JohnBit, like, so I'll share this.
JohnActually, I did a presentation about this specifically at the empowered podcasting event.
JohnAnd with that AI briefing podcast, this might scare some people, but it might.
JohnI think it's pretty.
JohnSo my goal was to have the podcast fully automated.
JohnLike, I wanted to be able to click a button and then have the show just like continue rolling.
JohnAnd I got pretty close to that.
JohnAnd I did it with a platform very similar to Zapier, if you're familiar with Zapier.
JohnBut it's called make, just make.com.
Johnand you essentially connect all of these apps together.
JohnSo it's almost like, when this happens, then do this.
JohnAnd then when this happens, do this.
JohnAnd I connected up a workflow where I basically, I go find an article, I find a news headline that I like, and then I add it to a board on feedly, which is just aggregates a bunch of blog posts and articles based on topics you like.
JohnSo I say, I want this article, and then make sends that content to either perplexity or chat GPT and I have that set up on a prompt that says, turn this article into a part of a script for a podcast episode.
JohnAnd then I, after I've compiled like two to three headlines from my episode, that's usually how many I do in my episode, then take all of those script pieces and send that to eleven labs to generate the audio, and then simultaneously send that script back to chat GPT and generate a title for the show, and then send it to chat GPT and generate show notes for my show.
JohnAnd I'm very specific with how I do it.
JohnAnd then ultimately it just grabs all that information.
JohnIt creates the mp3, it creates the title, it creates the show notes with the sources, and then throws it into a Google Drive.
JohnAnd then the only part that I haven't been able to automate yet is like the actual publishing of the episode.
JohnSo I wake up in the morning, I go grab the mp3, upload it to YouTube, upload it to Spotify, grab the show notes, the episode descriptions, paste those into the platforms, hit publish, and then it's done.
JohnSo all of that is kicked off by just saying, I like this article, and then it does everything else.
JohnOh, but my goal with that, and the reason I wanted to do it was because I realized that people aren't going to necessarily create an AI podcast.
JohnBut if I can automate every piece of the podcasting process, that could in turn help podcasters who have nine to five jobs.
JohnLike podcasting is more of a hobby because we know podcasting takes a lot of time.
JohnIt can be a full time job if you make it a full time job.
JohnSo if I can find where podcasting can be automated, then other podcasters can start utilizing it and say, I need to be involved in this piece of the process, but I could automate this part of it for.
JohnAnd now you're getting more efficient, more streamlined, you're being able to spend more time marketing the show, finding guests for your podcast, doing things that truly matter for the show, as opposed to kind of being stuck in like an endless editing loop where as soon as you finish editing an episode, you publish it and turn around and start editing the next episode because it took so long to get it done.
JohnSo that's, that's kind of the goal behind why I did that.
JohnBut I mean, it was just what you were talking about kind of sparked that.
JohnLike, it is, it's very close to being kind of like a push the button and go kind of thing.
SarahYeah, that's true.
SarahYeah.
SarahMaybe at some point it will be like that, but it's like you still need.
SarahSo maybe the future is people stringing all these softwares and stuff together, like making the sequence.
SarahYou still need pry someone to do that, but who knows?
SarahMaybe they'll create an AI that can do that.
JohnWho knows?
JohnThat's getting close, too, which we don't have enough time to talk about it.
JohnI know, but I.
JohnYeah, we could probably go another hour on that just a little.
SarahWell, awesome.
SarahWell, I appreciate your time and so people can learn more.
SarahWhat's the best website for people to go to to learn more about you?
JohnI would say nextgenpodcaster.com.
SarahOkay.
SarahThat's what I was thinking.
JohnBut yep, that would be the best one.
JohnAnd then if you have questions about AI or using it in your podcast or whatever, um, I'm usually best reachable on Instagram.
JohnSo at nine five, free, all spelled out.
JohnI know we're connected on there, but, yeah, shoot me a dm.
JohnI'm happy to answer any questions that you guys have.
JohnYeah.
SarahAll right, well, thank you so much for your time today.
SarahI really appreciate it.
JohnYeah, thank you for bringing me on.
JohnLike, hey, when you said you wanted me to come on and talk AI, I was like, yeah, talking about AI is what I like to do, so thank you.