1
00:00:04,470 --> 00:00:05,010
Hi there.

2
00:00:05,310 --> 00:00:06,060
It's Sue.

3
00:00:06,120 --> 00:00:08,670
And thanks for joining me for tips and talk day.

4
00:00:09,330 --> 00:00:13,290
These are bite-sized topics that I pull from community questions and

5
00:00:13,290 --> 00:00:16,800
things that I'm observing in the world of handmade small business.

6
00:00:17,310 --> 00:00:18,900
If you'd like to submit a topic,

7
00:00:19,230 --> 00:00:22,710
DME, over on Instagram at gift biz unwrapped,

8
00:00:24,570 --> 00:00:25,380
we all know it.

9
00:00:25,860 --> 00:00:28,590
We live in a world of immediate gratification.

10
00:00:29,580 --> 00:00:36,390
Amazon prime ordered today have tomorrow Instacart have within an hour

11
00:00:37,500 --> 00:00:43,260
online, immediate access to courses after purchasing on demand,

12
00:00:43,260 --> 00:00:48,090
TV on and on and on all of these things are

13
00:00:48,090 --> 00:00:49,830
on demand in the moment,

14
00:00:50,220 --> 00:00:52,860
but they came with preparation from someone else.

15
00:00:52,860 --> 00:00:55,410
First, putting things in place,

16
00:00:55,650 --> 00:00:57,330
testing the right methods,

17
00:00:57,690 --> 00:00:58,410
et cetera,

18
00:00:59,040 --> 00:01:00,090
as a business owner,

19
00:01:00,330 --> 00:01:04,080
some of the things that are hugely important for your business

20
00:01:04,470 --> 00:01:06,990
need to be set in motion by you.

21
00:01:07,620 --> 00:01:10,140
So today we're going to cover three things I want you

22
00:01:10,140 --> 00:01:15,180
to do immediately to set yourself up for a stronger business,

23
00:01:15,210 --> 00:01:17,940
future number one,

24
00:01:18,450 --> 00:01:21,750
Connect Google analytics to your website,

25
00:01:22,620 --> 00:01:24,180
the power of this tool.

26
00:01:24,570 --> 00:01:25,800
All for free mind,

27
00:01:25,800 --> 00:01:29,550
you is incredible for a full rundown.

28
00:01:29,640 --> 00:01:30,720
Go to my podcast,

29
00:01:30,720 --> 00:01:32,670
episode number three 40,

30
00:01:33,060 --> 00:01:36,270
but let's just say that without having the insight that Google

31
00:01:36,270 --> 00:01:37,680
analytics Springs,

32
00:01:38,040 --> 00:01:42,540
you're running blind in terms of how you're attracting customers and

33
00:01:42,570 --> 00:01:44,190
what motivates them to buy.

34
00:01:44,940 --> 00:01:46,770
When you don't have this information,

35
00:01:46,950 --> 00:01:47,790
what happens?

36
00:01:48,150 --> 00:01:51,570
You make changes based on guesses and assumptions.

37
00:01:51,930 --> 00:01:54,570
That many times aren't accurate.

38
00:01:55,380 --> 00:01:59,160
You risk changing things that are working and doubling down on

39
00:01:59,160 --> 00:02:02,550
things that don't produce any results at all.

40
00:02:03,240 --> 00:02:07,680
Again, all the detail about the goodness that Google analytics Springs

41
00:02:07,920 --> 00:02:11,790
is in my show with Mercer episode number three 40.

42
00:02:12,660 --> 00:02:14,310
So that's number one,

43
00:02:14,700 --> 00:02:17,730
have your Google analytics in place.

44
00:02:18,450 --> 00:02:20,520
Great. Next up.

45
00:02:21,120 --> 00:02:22,140
Number two,

46
00:02:22,500 --> 00:02:27,360
your Facebook pixel what's that you ask,

47
00:02:28,140 --> 00:02:30,450
it's a little piece of code that you place on your

48
00:02:30,450 --> 00:02:32,370
website, landing pages,

49
00:02:32,430 --> 00:02:33,570
opt-in pages,

50
00:02:33,900 --> 00:02:38,550
and any other online space that tracks who comes to those

51
00:02:38,550 --> 00:02:41,160
places. Why is it important?

52
00:02:41,760 --> 00:02:45,090
This data can be used for targeting ads in the future.

53
00:02:45,300 --> 00:02:49,980
You can then reach those people specifically and also target other

54
00:02:49,980 --> 00:02:51,510
people who quote,

55
00:02:51,510 --> 00:02:55,980
unquote, look like them in terms of behaviors and interests.

56
00:02:56,430 --> 00:02:58,710
Now I can hear you already.

57
00:02:58,990 --> 00:03:01,750
You're thinking that you can skip over this part because you

58
00:03:01,750 --> 00:03:03,940
don't intend to run Facebook ads.

59
00:03:04,510 --> 00:03:06,970
Well, maybe not today,

60
00:03:07,510 --> 00:03:09,280
but what if you have a change of heart in the

61
00:03:09,280 --> 00:03:11,530
future? Never say never,

62
00:03:11,530 --> 00:03:14,950
right? And given that it doesn't cost a thing to attach

63
00:03:14,950 --> 00:03:17,020
your Facebook pixel to your website.

64
00:03:17,380 --> 00:03:20,590
What's the harm because here's the deal.

65
00:03:21,040 --> 00:03:24,250
You can't decide tomorrow that you want to run ads,

66
00:03:24,550 --> 00:03:29,350
attach to the pixel then and have any usable information to

67
00:03:29,350 --> 00:03:30,820
make your ads a success.

68
00:03:31,450 --> 00:03:34,570
The information is gathered over time and grows,

69
00:03:34,570 --> 00:03:35,890
richer and richer.

70
00:03:35,890 --> 00:03:38,350
With the more information it has available.

71
00:03:39,010 --> 00:03:41,770
This also holds true for what I was talking about earlier.

72
00:03:41,770 --> 00:03:44,260
And number one with Google analytics too,

73
00:03:44,260 --> 00:03:44,950
by the way.

74
00:03:45,730 --> 00:03:50,350
So create your Facebook pixel code and get it added to

75
00:03:50,350 --> 00:03:52,780
your website today.

76
00:03:53,800 --> 00:03:55,630
A simple Google question.

77
00:03:56,050 --> 00:03:59,080
How do I find in place my Facebook pixel?

78
00:03:59,380 --> 00:04:03,040
We'll give you loads of articles on exactly how to do

79
00:04:03,040 --> 00:04:04,600
this. Okay?

80
00:04:04,960 --> 00:04:06,280
Number three,

81
00:04:06,340 --> 00:04:09,400
what I want you to do immediately to have a stronger

82
00:04:09,400 --> 00:04:14,320
business moving forward is start collecting emails.

83
00:04:14,860 --> 00:04:17,410
You don't have a clue on how to set up or

84
00:04:17,410 --> 00:04:18,880
run an email campaign,

85
00:04:19,630 --> 00:04:20,980
go over to MailChimp,

86
00:04:21,250 --> 00:04:23,920
sign up for a free account and get started.

87
00:04:24,640 --> 00:04:28,540
They have lots of tutorials and information that can walk you

88
00:04:28,540 --> 00:04:30,700
through the entire process.

89
00:04:31,570 --> 00:04:34,450
I see so many people get in their own way and

90
00:04:34,450 --> 00:04:38,590
create barriers that don't need to exist about email marketing.

91
00:04:39,280 --> 00:04:40,210
And here's the thing.

92
00:04:40,750 --> 00:04:43,270
You can't run an email marketing program.

93
00:04:43,450 --> 00:04:46,360
If you don't have any emails as a maker,

94
00:04:46,750 --> 00:04:49,900
you're most likely in places all the time where you can

95
00:04:49,900 --> 00:04:52,810
be collecting email addresses to build your list.

96
00:04:53,320 --> 00:04:53,890
First off,

97
00:04:54,070 --> 00:04:57,520
anyone who's purchased from you and is now a customer should

98
00:04:57,520 --> 00:04:58,510
be on that list.

99
00:04:58,900 --> 00:05:01,120
That's how you can continue communicating with them.

100
00:05:01,120 --> 00:05:02,620
So they'll buy from you again.

101
00:05:03,250 --> 00:05:07,030
Second at craft shows set up a way to collect email

102
00:05:07,030 --> 00:05:10,300
addresses through a raffle or third,

103
00:05:10,780 --> 00:05:13,570
a first time discount offer on your website.

104
00:05:13,900 --> 00:05:15,940
There are so many ways to get emails,

105
00:05:16,270 --> 00:05:19,960
but my point here is starting this moment.

106
00:05:20,470 --> 00:05:23,980
Keep this activity top of mind all the time.

107
00:05:24,580 --> 00:05:27,010
This is one of the biggest regrets I hear from makers.

108
00:05:27,010 --> 00:05:30,520
When they finally understand the value of an email list,

109
00:05:30,970 --> 00:05:32,200
they put on a big,

110
00:05:32,230 --> 00:05:36,790
sad face about all the sales potential with all the prospects

111
00:05:36,790 --> 00:05:37,660
that they've lost,

112
00:05:37,690 --> 00:05:40,930
because they didn't grab an email when they had the opportunity

113
00:05:40,930 --> 00:05:42,580
and it was right in front of them.

114
00:05:43,210 --> 00:05:46,720
And now it's lost forever a caution here too.

115
00:05:47,200 --> 00:05:50,020
For those of you who are thinking you don't need emails

116
00:05:50,020 --> 00:05:53,470
because you have people following you on your social media accounts,

117
00:05:54,220 --> 00:05:55,060
think about it.

118
00:05:55,420 --> 00:05:56,980
The only access you have,

119
00:05:57,080 --> 00:05:59,570
your followers is through that platform.

120
00:06:00,140 --> 00:06:01,700
If your account gets shut down,

121
00:06:01,880 --> 00:06:04,520
Facebook changes their ways yet again,

122
00:06:04,880 --> 00:06:06,950
or something happens with your account.

123
00:06:06,950 --> 00:06:08,720
For any number of reasons,

124
00:06:09,170 --> 00:06:12,830
you will lose connection to those people completely.

125
00:06:13,610 --> 00:06:15,650
That's something that should keep you up at night.

126
00:06:15,710 --> 00:06:19,670
If you're relying totally on prospecting through social media,

127
00:06:20,840 --> 00:06:22,910
I'm keeping this short and sweet today.

128
00:06:22,940 --> 00:06:24,230
So in summary,

129
00:06:24,560 --> 00:06:26,660
here's what to put in place right now.

130
00:06:26,690 --> 00:06:28,160
If it's not set up already,

131
00:06:28,670 --> 00:06:30,200
just three things,

132
00:06:30,650 --> 00:06:31,820
Google analytics,

133
00:06:32,210 --> 00:06:33,620
your Facebook pixel,

134
00:06:34,130 --> 00:06:35,690
and a continual method,

135
00:06:35,690 --> 00:06:40,040
and the conscious activity of collecting emails all the time.

136
00:06:40,760 --> 00:06:43,370
If you've already got this done fabulous,

137
00:06:43,640 --> 00:06:46,280
you're set up to take advantage of the sales potential that

138
00:06:46,280 --> 00:06:47,000
they offer.

139
00:06:47,480 --> 00:06:48,140
And if not,

140
00:06:48,590 --> 00:06:50,000
let's get you to this point,

141
00:06:50,390 --> 00:06:53,420
consider this your directive for the week.

142
00:06:54,050 --> 00:06:58,520
Bye for now that's a wrap.

143
00:06:58,880 --> 00:07:00,740
I'm a get to the point kind of girl.

144
00:07:00,890 --> 00:07:03,680
And this is what you can expect from these quick midweek

145
00:07:03,680 --> 00:07:08,750
sessions. Now it's your turn go out and fulfill that dream

146
00:07:08,750 --> 00:07:09,500
of yours.

147
00:07:09,830 --> 00:07:11,990
Share your handmade products with us.

148
00:07:12,260 --> 00:07:16,280
We want them and they bring us both so much happiness.