Speaker: 00:00:00

I'm not as slick as Liz or you with your recordings and stuff.

00:00:07,679 --> 00:00:10,300

Sorry, yes, I was going to, isn't that okay?

00:00:11,721 --> 00:00:18,565

Yeah, use your video if you need to sort your hair out, make up, anything like that,

lighting.

00:00:18,905 --> 00:00:21,703

No, gorgeous, you always look amazing.

00:00:21,703 --> 00:00:24,407

I love your hair right now, it's so nice.

00:00:24,667 --> 00:00:33,227

It's really nice to be back to more of my natural colour because I've gone blonde after

Covid and then it just kept going blonder and blonder and blonder and I just looked in the

00:00:33,227 --> 00:00:41,027

mirror one day and I was like, it's too blonde, it's too brown and I looked at the brown

colour so thank you.

00:00:42,967 --> 00:00:53,071

So I think, so this year, this season of the podcast I'm talking about joy just generally

so it's basically, I kept it as loose as possible

00:00:53,071 --> 00:00:59,956

because then it just means I could talk about anything with anyone and because that's the

way that the podcast goes.

00:00:59,956 --> 00:01:08,181

I really wanted to kind of get into the joy of doing short bursts of marketing, your 10

minute marketing.

00:01:08,321 --> 00:01:18,638

And I could talk about how I thought it'd be really cool to talk about how it shifted my

mindset a little bit doing 10 minute stuff and just getting over myself and how I've found

00:01:18,638 --> 00:01:20,740

joy with that and et cetera.

00:01:20,740 --> 00:01:22,905

And we could talk about uh

00:01:22,905 --> 00:01:24,828

the best 90 days, that kind of thing.

00:01:24,828 --> 00:01:30,985

And then I just wanted to double check, cause I was looking at your bio, you've rebranded

your podcast, haven't you?

00:01:31,395 --> 00:01:32,146

Yes.

00:01:32,146 --> 00:01:34,351

best marketing podcast ever now.

00:01:36,531 --> 00:01:38,271

I think that is so cool.

00:01:38,271 --> 00:01:39,591

Let me just write that down.

00:01:39,591 --> 00:01:44,271

The best marketing podcast.

00:01:44,411 --> 00:01:47,071

think I know that because I think it's come down.

00:01:47,311 --> 00:01:50,751

You did a boot camp or something recently, I think.

00:01:50,791 --> 00:01:52,531

So I've got them stacked up.

00:01:53,329 --> 00:01:55,204

record today's actually after this.

00:01:55,204 --> 00:01:56,706

That's on my list.

00:01:56,706 --> 00:01:57,016

one.

00:01:57,016 --> 00:02:02,881

I was really good over, we'll talk about that when we come to seasonality, but my seasons

have been weird this year actually.

00:02:02,881 --> 00:02:06,323

The summer that I thought was going be really difficult was easy.

00:02:06,644 --> 00:02:09,647

And then now it's really busy because we're back into it.

00:02:09,647 --> 00:02:15,952

So I'll do a proper intro and then I'll just do like a mini one now and we'll get straight

into it.

00:02:15,952 --> 00:02:16,823

And it's just a chat.

00:02:16,823 --> 00:02:22,117

I use about 30 or 40 minutes of chat in it and you can promote whatever you want to

promote.

00:02:22,117 --> 00:02:24,064

That's the best thing.

00:02:24,064 --> 00:02:26,345

I've been looking forward to it all week.

00:02:28,148 --> 00:02:29,769

So it is Isted, isn't it?

00:02:29,769 --> 00:02:31,309

It's not Isted.

00:02:32,150 --> 00:02:33,080

It's Isted.

00:02:33,080 --> 00:02:39,453

And the other thing I just want to check is, do you say HI communications or HI

communications?

00:02:40,614 --> 00:02:41,694

Yeah.

00:02:42,495 --> 00:02:42,961

Why?

00:02:42,961 --> 00:02:44,412

so I'll answer to either.

00:02:44,412 --> 00:02:47,184

But I mean, I'll answer to is dead to be honest.

00:02:48,345 --> 00:02:49,718

It is I said, yeah.

00:02:49,718 --> 00:02:59,447

said right cool excellent welcome Hannah I Istead to the psychologically speaking podcast

it's great to have you here

00:02:59,634 --> 00:03:02,445

I'm so excited to be here, thank you for having me.

00:03:02,543 --> 00:03:03,963

Oh, you're welcome.

00:03:04,583 --> 00:03:11,923

And just for the listeners, we met in real life because I came on one of your, well, I

came on your retreat earlier this year.

00:03:11,923 --> 00:03:15,527

Do want to tell us a little bit about the retreat and why you decided to do one?

00:03:15,562 --> 00:03:19,483

Yeah, so I love bringing people together in person.

00:03:19,483 --> 00:03:21,904

My degree is actually in event management.

00:03:21,904 --> 00:03:24,175

So that's kind of my background.

00:03:24,175 --> 00:03:24,605

Yeah.

00:03:24,605 --> 00:03:26,965

And I love organizing events and things.

00:03:26,965 --> 00:03:37,839

And I just felt like there was space for something, a retreat that was focused around

marketing, where you could come and spend the time in a really nice environment and crack

00:03:37,839 --> 00:03:40,289

on with all the marketing stuff you needed to do.

00:03:40,289 --> 00:03:43,090

And as we spoke about a lot on the retreat,

00:03:43,128 --> 00:03:51,281

doing b-roll content in like a nice environment where you're actually proud to show it to

someone else afterwards.

00:03:51,281 --> 00:03:54,623

I just thought that yeah, that's a really nice like space for that.

00:03:54,623 --> 00:03:59,945

So I did a couple, I did one last year and a couple this year.

00:03:59,945 --> 00:04:06,668

And then we're actually going back to the venue in December for my husband Tom's mom's

70th.

00:04:06,668 --> 00:04:09,538

So I've been there like four times this year.

00:04:09,538 --> 00:04:11,673

I just love the venue so much.

00:04:11,673 --> 00:04:21,949

You just need to move in and it's just for context, it's a beautiful country house in

Wales with beautiful scenery and the rooms are just amazing.

00:04:21,949 --> 00:04:29,844

It's like, you know, when you want to do B-roll footage at home and well, I don't know

about your house, but my house, I have to move everything out of the way to make it look

00:04:29,844 --> 00:04:38,878

half, I don't know, nice, move cushions, as you see like transformers and Pokemon stuff

from the kid everywhere.

00:04:38,878 --> 00:04:40,058

Literally.

00:04:40,058 --> 00:04:46,607

You always think I wish someone could like an interior designer could just come and do my

house and make my house look really nice.

00:04:46,607 --> 00:04:49,950

Well, that is literally what has happened to that venue.

00:04:49,950 --> 00:04:53,104

So you can just maximise it and get loads of videos.

00:04:53,104 --> 00:04:59,681

But I think my favourite bit of the retreat was the fact that you bought your van and then

we went for a dip in the morning.

00:04:59,681 --> 00:05:00,779

That was so fun.

00:05:00,779 --> 00:05:01,940

It was cool.

00:05:01,940 --> 00:05:06,021

I brought the camper van and yeah, we went for a cold water dip.

00:05:06,021 --> 00:05:12,424

I was so out of my comfort zone doing that, but it was such a cool, because it's like an

old little quarry, isn't it?

00:05:12,424 --> 00:05:18,567

But a quarry space, but it's a pool you can get in, whereas a lot of quarries you just

can't go because they're too deep.

00:05:18,567 --> 00:05:22,433

But this one was quite, it it felt like it was muddy in the bottom, but we didn't get

muddy feet.

00:05:22,433 --> 00:05:23,389

It was ever so strange.

00:05:23,389 --> 00:05:26,370

Yeah.

00:05:27,030 --> 00:05:27,460

Yeah.

00:05:27,460 --> 00:05:29,371

And it was May, so.

00:05:29,441 --> 00:05:32,152

It wasn't hot hot, was it?

00:05:32,152 --> 00:05:33,808

was cool, but it was lovely.

00:05:33,808 --> 00:05:35,547

I really enjoyed it.

00:05:35,547 --> 00:05:36,469

way to start the day.

00:05:36,469 --> 00:05:37,805

00:05:37,805 --> 00:05:50,486

I must admit, before I came on the retreat, I think one of the reasons I had signed up

initially was I just never found time, never found time to do social media.

00:05:50,486 --> 00:05:52,837

And I'm very kind of on and off with it.

00:05:52,837 --> 00:05:57,233

So in the back of my head was I need to have a bit of a strategy.

00:05:57,233 --> 00:06:06,338

I knew that I was coming to the end of a contract and I'd be going all in on my research

business and I was pivoting a little bit what I was going to do.

00:06:06,395 --> 00:06:07,031

So.

00:06:07,031 --> 00:06:11,753

Obviously I've launched Psych Insights this year and done all sorts of wonderful stuff.

00:06:11,854 --> 00:06:19,497

And I just thought, God, I could really do just going away with other people and getting a

bit of inspiration and finding the time.

00:06:19,878 --> 00:06:29,743

But the bit that really surprised me was just, at a post, just noticing how uncomfortable

I probably was with taking B-roll footage.

00:06:29,743 --> 00:06:36,727

And you must come across this all the time, but I didn't realize just how awkward I felt

about it.

00:06:37,408 --> 00:06:44,085

And I don't feel like that now, so it's definitely helped, but why do you think people

feel so awkward about doing B-roll?

00:06:44,852 --> 00:06:46,643

it is unnatural.

00:06:46,643 --> 00:06:49,073

You know, a lot of this stuff is weird.

00:06:49,073 --> 00:06:55,045

And I've been talking a bit this week about the fact that, like promoting your business in

10 minutes is weird.

00:06:55,045 --> 00:07:00,446

It all feels very weird to us because we're used to things taking a long time.

100

00:07:00,446 --> 00:07:08,668

And we're used to, you know, doing like, if we create a piece of video content, it would

be a really amazing video.

101

00:07:08,668 --> 00:07:10,319

That's what we want to aim for.

102

00:07:10,319 --> 00:07:14,430

So just whacking up something of us holding a cup of tea.

103

00:07:14,528 --> 00:07:19,561

does feel really strange because it is so quick and so easy and we're in front of the

camera.

104

00:07:19,561 --> 00:07:25,911

And I think there's something else around that sometimes people feel there's an arrogance

to it.

105

00:07:25,911 --> 00:07:30,696

So, you know, who am I to put up a picture of me having a cup of tea?

106

00:07:30,696 --> 00:07:32,208

Why is this important?

107

00:07:32,208 --> 00:07:38,732

Why am I, you know, I'm asking for someone's time when they look at my social media

content.

108

00:07:38,732 --> 00:07:43,314

So it is on it is unnatural and it is a bit unusual for us.

109

00:07:43,682 --> 00:07:47,834

But also I just come at it from the place of, it's not a big deal.

110

00:07:47,834 --> 00:07:48,787

It's just no biggie.

111

00:07:48,787 --> 00:07:52,241

Like it's just, it just doesn't matter at the end of the day.

112

00:07:52,241 --> 00:08:00,009

And actually if people think I'm cringe, then that's absolutely fine because every time I

do a post, I'm probably gonna make money from it.

113

00:08:00,009 --> 00:08:02,382

That's what it comes down to at the end of the day.

114

00:08:02,382 --> 00:08:03,142

115

00:08:03,471 --> 00:08:12,211

I love that and it's so simple, that reframe of, you know, if I'm cringe, I'm cringe, but

this is about making money.

116

00:08:12,331 --> 00:08:15,571

It's simple, but that, something just really dropped for me.

117

00:08:15,571 --> 00:08:21,031

The penny dropped earlier this year and I was like, I've just got to start doing it and

stop thinking about it.

118

00:08:21,031 --> 00:08:25,431

I was overthinking the process of doing social media so much.

119

00:08:25,431 --> 00:08:32,251

And it's really interesting because I do all of this research with women around imposter

phenomenon.

120

00:08:32,575 --> 00:08:41,040

And it's interesting, I think there are two concepts linked to the reason we feel weird

about it and also the reason we put it off.

121

00:08:41,101 --> 00:08:47,145

I think one of the reasons we put it off is because we have that narrative of who am I,

what will people think?

122

00:08:47,145 --> 00:08:50,147

And you know, a lot of that's in with stereotypes.

123

00:08:50,147 --> 00:08:54,230

But that thing around deservedness.

124

00:08:54,230 --> 00:09:01,865

So this idea that we expect that we have to put in a whole load of effort to be able to

get a reward at the end of it.

125

00:09:01,865 --> 00:09:06,458

or that you have to spend a long time on something to celebrate it.

126

00:09:06,540 --> 00:09:13,066

And over the summer, I sent out an email and I said to people, know, what are you waiting

until Friday to celebrate?

127

00:09:13,066 --> 00:09:14,697

Celebrate it tomorrow, know.

128

00:09:14,697 --> 00:09:17,840

Friday's a celebration day, let's change that.

129

00:09:17,840 --> 00:09:24,326

If you can wake up on a Monday morning and be like, oh wow, I actually have woken up

really excited to get into my business today.

130

00:09:24,326 --> 00:09:25,688

That's something to celebrate.

131

00:09:25,688 --> 00:09:27,427

Why are you waiting for Friday?

132

00:09:27,427 --> 00:09:31,399

And I wonder why we tend to like kind of put stuff off in that way.

133

00:09:31,399 --> 00:09:35,145

It's almost like we're self sabotaging ourselves at every single turn.

134

00:09:35,630 --> 00:09:39,693

100 % and I think I am an under thinker.

135

00:09:39,730 --> 00:09:43,156

And I attract a lot of overthinkers into my world.

136

00:09:43,156 --> 00:09:45,378

And that's not even me describing them as overthinkers.

137

00:09:45,378 --> 00:09:48,240

That's them self describing themselves as that.

138

00:09:48,240 --> 00:09:51,743

And I don't think there's any I don't think either one is better than the other.

139

00:09:51,743 --> 00:09:53,564

They both have their places.

140

00:09:53,564 --> 00:10:01,472

But if you are noticing that under no, the overthinking is getting in the way the under

think is definitely not getting in the way.

141

00:10:01,472 --> 00:10:11,775

If you're noticing that this overthinking is getting in the way of you wanting to do

anything, be anything, celebrate anything, you know, make these moves that you want to

142

00:10:11,775 --> 00:10:14,616

make, then you need to do something about it.

143

00:10:14,616 --> 00:10:19,237

Like you cannot just carry on going on like that because you won't ever do anything.

144

00:10:19,237 --> 00:10:22,428

And I think a lot of people feel really stuck.

145

00:10:22,428 --> 00:10:28,608

And actually the thing that is going to help them the most is doing one piece of action.

146

00:10:28,608 --> 00:10:38,787

whatever that is, whether that is celebrating on a Tuesday instead of a Friday, it's going

to cause a reaction, something else will happen because of that.

147

00:10:38,787 --> 00:10:42,270

And I just think that's like something really important to remember.

148

00:10:42,575 --> 00:10:44,335

It's really interesting.

149

00:10:44,455 --> 00:10:54,355

We're kind of biologically, I suppose, teed up to anticipate reward because what happens

with us is we don't just get dopamine from the good thing.

150

00:10:54,355 --> 00:10:57,735

We get dopamine from anticipating the good thing.

151

00:10:57,735 --> 00:11:03,215

So sometimes holding onto the anticipation for a long period of time is looking forward to

stuff.

152

00:11:03,215 --> 00:11:08,717

You know, like if you're looking forward to a holiday or you're looking forward to the

70th where you get to go back to this beautiful venue.

153

00:11:08,717 --> 00:11:14,871

You know, these things are a good form of anticipation and there's a good amount of

dopamine being released.

154

00:11:14,871 --> 00:11:18,394

But it doesn't mean it's the only way to feel joy.

155

00:11:18,394 --> 00:11:29,861

And as I've been exploring joy this year, it's been really interesting reading some of the

psychology and theories around it so that we've got this main motivational theory called

156

00:11:30,122 --> 00:11:33,844

broadened, the broadened theory of motivation.

157

00:11:33,844 --> 00:11:37,743

And it kind of means the more broad your experiences are,

158

00:11:37,743 --> 00:11:46,362

the more you enjoy life because you're seeing more things and getting to taste more things

in life if you kind of look at it like that.

159

00:11:46,383 --> 00:11:56,023

And I think the interesting thing is that doing smaller things more often with more

frequency gives you multiple hits of the dopamine.

160

00:11:56,183 --> 00:12:07,843

So actually saving ourselves for savouring and being tight with ourselves, if you like, on

giving ourselves reward is okay, but...

161

00:12:08,215 --> 00:12:18,711

It's probably better to be doing like 10 minutes every day because then at the end of the

week you've got seven opportunities if you're doing it every day, seven opportunities of

162

00:12:18,711 --> 00:12:27,067

little moments of joy, whereas you might have ended up with an hour of bit of frustration

because you might have been feeling stressed that you've got to do everything in an hour

163

00:12:27,067 --> 00:12:28,385

once a week.

164

00:12:28,385 --> 00:12:38,138

maybe, I don't know, rained and you wanted sunshine, so you're putting all of your eggs

into one basket at the end of it, so kind of, psychologically it makes loads of sense I

165

00:12:38,138 --> 00:12:38,869

think.

166

00:12:39,254 --> 00:12:49,600

Yeah, and I think there's something around, like the noticing the small steps as well,

because actually a lot of people just won't even acknowledge that they are steps.

167

00:12:49,600 --> 00:12:58,975

And so we just go out like for the big thing, we want the big reward when actually having

a cup of tea in the garden is a big reward.

168

00:12:58,975 --> 00:13:03,988

You know, like for example, me and Tom went and had sausages by the beach yesterday.

169

00:13:03,988 --> 00:13:08,032

And we could have thought, actually, no, we won't do that.

170

00:13:08,032 --> 00:13:12,365

a proper reward is to go out for dinner or something like that.

171

00:13:12,545 --> 00:13:14,507

But actually, that was so nice.

172

00:13:14,507 --> 00:13:15,978

And we can do both.

173

00:13:15,978 --> 00:13:24,673

We don't have to keep choosing the way in which we we have these little rewards and these

fun things that we do, we have to make them happen for ourselves, though.

174

00:13:24,674 --> 00:13:30,878

And yeah, I just think like all those small things, they are the bits that I love to

romanticize.

175

00:13:30,878 --> 00:13:33,100

And I look for them.

176

00:13:33,100 --> 00:13:36,804

And they keep me going when, you know, not

177

00:13:36,804 --> 00:13:39,477

there's not always good stuff happening.

178

00:13:40,399 --> 00:13:41,559

think you're so right.

179

00:13:41,559 --> 00:13:50,579

I love the idea that, you know, we can just be a little bit more present as well because

there's a lot of criticism of marketing and I suppose influencing.

180

00:13:50,579 --> 00:13:59,139

think when people get a bit cringe about things like B-rolls and whatever, it's because we

associate it with, oh, someone's trying to be an influencer.

181

00:13:59,259 --> 00:14:07,959

And I suppose some of that has been fairly cringy to look at or experience, but at the end

of the day, they're just people making money.

182

00:14:07,959 --> 00:14:09,505

And, you know, it's one.

183

00:14:09,505 --> 00:14:17,377

woman to another woman in business, you know, I don't care how you make your money, long

as you're not doing it unethically.

184

00:14:17,377 --> 00:14:21,338

you know, if it means you need to go out and get B-roll every day, you just go and do

that.

185

00:14:21,338 --> 00:14:23,779

You know, we should be really supporting each other.

186

00:14:23,779 --> 00:14:34,742

But I suppose the really interesting thing is that the way that you've kind of set up your

business, I suppose, has been triggered and brought about because of your own personal

187

00:14:34,742 --> 00:14:38,819

circumstances around thinking of like, how do I fit stuff in and

188

00:14:38,819 --> 00:14:41,951

you know, what's going to work for me and my lifestyle?

189

00:14:41,951 --> 00:14:50,625

Do you want to just kind of tell us a little bit about how you ended up in the space of,

right, 10 minute marketing and this is going to be the way forward.

190

00:14:51,202 --> 00:15:01,205

Yeah, so I say my if I go all the way back to the beginning, in my second year university,

I was diagnosed with Crohn's disease.

191

00:15:01,265 --> 00:15:03,015

And I was unwell for quite a while.

192

00:15:03,015 --> 00:15:06,966

And then I basically, well, I was better.

193

00:15:06,966 --> 00:15:10,947

And then I left university, I had a couple of jobs after university.

194

00:15:10,947 --> 00:15:20,340

And I just really noticed that like the setup was not set up for my illness and my body

and my energy levels and all of that.

195

00:15:20,340 --> 00:15:20,812

And

196

00:15:20,812 --> 00:15:26,424

I was traveling to Cambridge and it would take, I would be driving two hours each way

sometimes.

197

00:15:26,424 --> 00:15:28,124

It just didn't make any sense.

198

00:15:28,124 --> 00:15:41,488

And so eventually I left that and I really wanted to set up a business that worked for me,

even if I was going to be ill or even if I was busy or even if I had other stuff going on.

199

00:15:41,488 --> 00:15:44,849

And to be honest, it took me six years.

200

00:15:44,849 --> 00:15:50,310

I've been doing this 10 years and the best 90 days ever has been running for four years

now.

201

00:15:50,496 --> 00:15:58,289

It's taken me six years to find out what I wanted to focus on and kind of niche down to if

you will.

202

00:15:58,289 --> 00:16:07,573

But I just noticed that there were so many other people who either had chronic illnesses

like me or everyone is busy.

203

00:16:07,806 --> 00:16:15,757

I don't know anyone in my audience who isn't busy like and everyone's target audience is

busy people.

204

00:16:15,757 --> 00:16:18,138

We are all busy and actually

205

00:16:18,326 --> 00:16:25,920

a lot of this stuff that we were being taught, it didn't fit in with the amount of time

that we seemed to actually have.

206

00:16:25,920 --> 00:16:37,407

Like I just don't have two hours to spend on one piece of content when I'm doing podcasts

like this, or I'm doing all my other stuff within my business and trying to keep two dogs

207

00:16:37,407 --> 00:16:42,060

alive and you know, like having a home and all of this and you know, I don't even have

children.

208

00:16:42,060 --> 00:16:46,336

So add on that extra layer and I just don't

209

00:16:46,336 --> 00:16:50,068

think there's enough time for things to be taking that long.

210

00:16:50,068 --> 00:17:02,225

So yeah, I just kind of noticed that and I thought, right, how can I do something to make

a difference and actually show people that it can be easy and it can be quick and actually

211

00:17:02,225 --> 00:17:07,718

prove to myself as well, that there were things that I could do in this short amount of

time.

212

00:17:07,718 --> 00:17:09,989

And so that's what I've been doing for the last four years.

213

00:17:09,989 --> 00:17:11,780

I've got my timer here.

214

00:17:12,186 --> 00:17:14,529

If anyone's watching on the video, but

215

00:17:14,529 --> 00:17:15,724

line as well.

216

00:17:15,913 --> 00:17:16,525

yeah!

217

00:17:16,525 --> 00:17:17,887

I love that!

218

00:17:18,585 --> 00:17:20,697

We use it a lot in our house.

219

00:17:20,697 --> 00:17:26,838

I'll tell you what it's used mostly for is for my son when he's doing his homework because

he doesn't like to do his homework.

220

00:17:26,838 --> 00:17:30,063

I'll be like, right, we're going to set the timer, 10 minutes, let's get it done.

221

00:17:30,122 --> 00:17:31,462

Exactly.

222

00:17:31,462 --> 00:17:34,586

And it is that mindset of let's get it done.

223

00:17:34,586 --> 00:17:44,715

And yeah, I just I was noticing that people were setting aside two hours for content,

three hours to do this, when actually, if you set aside that amount of time, you are going

224

00:17:44,715 --> 00:17:48,258

to fill it with content, and you probably don't need to.

225

00:17:48,258 --> 00:17:51,301

So that's what I've been doing over the last four years.

226

00:17:51,301 --> 00:17:57,044

And it is one of the things I've noticed this year is that it's changed my mindset.

227

00:17:57,044 --> 00:17:59,505

in so many other areas of my business.

228

00:17:59,505 --> 00:18:04,598

So I'm noticing where I'm scrolling more and I'm procrastinating.

229

00:18:04,598 --> 00:18:11,642

And actually, what are the things that I feel are going to take a long time and they

probably won't, you know, in the end, if I actually do them.

230

00:18:11,642 --> 00:18:14,374

And it had that knock on effect into other areas as well.

231

00:18:14,374 --> 00:18:20,027

But yeah, I just have this really strong belief now that it can be quick and easy.

232

00:18:20,027 --> 00:18:23,799

Even if it's not exactly 10 minutes, you know, we'll allow it to go over a little bit.

233

00:18:23,799 --> 00:18:25,952

But it is that belief that

234

00:18:25,952 --> 00:18:31,275

if you put these boundaries in for yourself that it will get quicker and better.

235

00:18:31,855 --> 00:18:43,935

It's really curious because there's definitely a subset of people who will be a fan of the

way you work who a deadline is really motivational.

236

00:18:43,955 --> 00:18:45,835

A deadline works for me.

237

00:18:46,015 --> 00:18:54,175

If I have got two hours I can guarantee you it will be the last 10 minutes I'll get the

238

00:18:55,567 --> 00:19:06,387

If I'm really focused, I'll sit like yesterday, I had a really focused day, I sat down at

my desk, got my headphones on, husband was working behind me, and I just sat and worked

239

00:19:06,387 --> 00:19:08,427

really productively all day.

240

00:19:08,427 --> 00:19:13,167

But I can tell you that those days are few and far between for me.

241

00:19:13,167 --> 00:19:15,867

They're just like magical unicorn days.

242

00:19:16,147 --> 00:19:21,571

Often, I will do 50,000 things other than the thing I'm supposed to do.

243

00:19:21,571 --> 00:19:27,915

But then there's something really weird happens when I bring out this little timer that

you gave us on the em retreat.

244

00:19:27,915 --> 00:19:30,377

If I set the timer, I'm like, right, I've got to finish it.

245

00:19:30,377 --> 00:19:32,658

And I like the challenge.

246

00:19:32,679 --> 00:19:38,072

And it's really interesting because you asked me about challenges last time we spoke.

247

00:19:38,072 --> 00:19:40,264

So you're fundraising at the moment.

248

00:19:40,264 --> 00:19:42,031

Are you still fundraising now?

249

00:19:42,031 --> 00:19:42,412

Yeah.

250

00:19:42,412 --> 00:19:44,402

Yeah, I'm almost there actually.

251

00:19:44,402 --> 00:19:45,818

Yeah, which is crazy.

252

00:19:45,818 --> 00:19:47,261

But I have almost at my target.

253

00:19:47,261 --> 00:19:50,206

So I'm doing a London Marathon next year for Crohn's and Colitis UK.

254

00:19:50,206 --> 00:19:53,902

Yeah, and almost at the target of £2,500.

255

00:19:54,095 --> 00:20:00,535

So you were fundraising and you were like, if you want 30 minutes and you want to donate,

we'll get on a quick call.

256

00:20:00,535 --> 00:20:06,495

And we were talking about, I was saying, well, in the new year, there's always loads of

stuff comes out about goal setting.

257

00:20:06,495 --> 00:20:10,895

I've always shied away from doing anything around New Year's resolutions, but this year

really want to do something.

258

00:20:10,895 --> 00:20:12,555

We were talking about that.

259

00:20:12,555 --> 00:20:20,775

And you said, do you know what's really interesting is why these TikTok challenges are

really, you know, people, they're really good.

260

00:20:20,775 --> 00:20:23,095

People get really behind them.

261

00:20:23,195 --> 00:20:23,661

And

262

00:20:23,661 --> 00:20:26,753

That time's challenge, you know, how quickly can you do stuff?

263

00:20:26,753 --> 00:20:33,917

And in TikTok world is, I think things come and go very quickly, don't they, in terms of

how popular things are in hashtags?

264

00:20:33,917 --> 00:20:37,079

So gamification is the thing, isn't it?

265

00:20:37,079 --> 00:20:47,175

Anything that we can gamify, if you're struggling with motivation or you're struggling

with perfectionism, gamification from a psychological perspective is the thing that's

266

00:20:47,175 --> 00:20:51,667

gonna get you out of that rut and it's gonna get you just doing it quickly and dirty

and...

267

00:20:52,128 --> 00:20:54,694

done is better than not done, I suppose.

268

00:20:54,694 --> 00:21:00,536

Yeah, it's like last week, did you see my task it was doing?

269

00:21:01,296 --> 00:21:04,127

so it's like, it's basically this little basket.

270

00:21:04,127 --> 00:21:06,877

it's full of tasks.

271

00:21:07,918 --> 00:21:09,398

Yes.

272

00:21:09,598 --> 00:21:17,841

But it's got the tasks in it that I am putting off or procrastinating on, or I just don't

feel like I have enough time to do.

273

00:21:17,841 --> 00:21:23,054

And actually, someone was talking to me the other day, who is an ADHD coach.

274

00:21:23,054 --> 00:21:25,574

And she was talking about novelty.

275

00:21:26,414 --> 00:21:32,794

and I thought, okay, because I would usually I do this a lot with the little tasks, but I

would usually just use a bowl.

276

00:21:32,794 --> 00:21:38,234

And I was looking at my bowls thinking, I'm not inspired by any of these bowls.

277

00:21:38,234 --> 00:21:41,354

So I use this little basket I got the car boot sale.

278

00:21:41,354 --> 00:21:51,634

And actually, the novelty of that has worked so well for me over the last couple of weeks,

I've been swapping the scrolling time for a little task in there, I've been getting loads

279

00:21:51,634 --> 00:21:52,936

of things done.

280

00:21:52,936 --> 00:22:01,546

And yeah, like noticing where I can turn it into a game and something fun has really

helped me and I do think that it does work.

281

00:22:01,551 --> 00:22:03,111

It does, totally.

282

00:22:03,991 --> 00:22:10,311

there's so much research on just gaming and cyber gaming and all that kind of stuff.

283

00:22:10,391 --> 00:22:18,891

if you think about it, you don't have to have an ADHD type brain to benefit from all the

hacks that are used around ADHD.

284

00:22:19,391 --> 00:22:26,791

usually with goals we say, you know, make it stretching, but not too hard, not too easy.

285

00:22:26,971 --> 00:22:31,423

Set yourself a time limit so that you do it, keep yourself accountable, share it.

286

00:22:31,423 --> 00:22:32,263

etc.

287

00:22:32,263 --> 00:22:46,062

And that's okay, but a lot of the times that traditional advice really falls flat because

psychologically once we've written it down, our brain goes okay I've started this so it's

288

00:22:46,062 --> 00:22:54,857

no longer urgent and also I've started it, it's no longer novel and it takes away a lot of

the initial excitement.

289

00:22:54,857 --> 00:22:58,819

So this is why think corporately I've always been

290

00:22:58,839 --> 00:23:07,446

I suppose not a fan of sitting and writing down really lengthy goals with people because

sometimes it takes the fun and the enjoyment out of your daily work.

291

00:23:07,446 --> 00:23:16,414

But definitely changing anything into a game and doing it with a timer and changing it up

and having different times really helpful.

292

00:23:16,414 --> 00:23:23,247

But the other thing, and this is I think what works with you and the way you work is just

the social element of...

293

00:23:23,247 --> 00:23:26,747

bringing other people into your goals and tasks.

294

00:23:26,747 --> 00:23:34,887

And it's quite interesting because even with your fundraising, you know, your initial

thing is you've made that into such a very social thing, which is like, come for a chat,

295

00:23:34,887 --> 00:23:35,790

you know.

296

00:23:35,790 --> 00:23:37,030

Yeah.

297

00:23:37,450 --> 00:23:38,770

Yeah, that's so true.

298

00:23:38,770 --> 00:23:41,030

And actually, I was gonna ask you something.

299

00:23:41,030 --> 00:23:47,230

So you brought this up just before we speaking, but it's around like the being present.

300

00:23:47,230 --> 00:23:51,490

So being present in the moment and being present on social media.

301

00:23:51,930 --> 00:24:02,306

I believe that you can be both like I don't think that filming a B-roll or I don't know

recording a moment

302

00:24:02,306 --> 00:24:08,361

takes you away from being present in that moment and being present with the people that

you are with socially.

303

00:24:08,361 --> 00:24:16,708

But some people do really believe that and they, they do believe that that's one of the

things that holds them back from filming a B-roll or filming anything is that they

304

00:24:16,708 --> 00:24:19,720

shouldn't be allowed to do that because it's not being present.

305

00:24:19,820 --> 00:24:23,753

But I, I think it is part of it.

306

00:24:23,753 --> 00:24:32,118

Like, so when I'm out socially, you know, I've been running these gals who do things

events and we do loads of crafts and board games and things like that.

307

00:24:32,118 --> 00:24:37,787

I love filming it because I just think that's also part of the being there.

308

00:24:37,787 --> 00:24:39,840

And if I can show other people then it's amazing.

309

00:24:39,840 --> 00:24:41,993

And I'm capturing these little moments.

310

00:24:41,993 --> 00:24:45,078

But yeah, I'd love to know your thoughts on that.

311

00:24:45,078 --> 00:24:48,522

Like, can you be present and film something?

312

00:24:48,601 --> 00:24:49,682

you absolutely can.

313

00:24:49,682 --> 00:24:54,945

And I think if we roll it right back and say, what do we do when we're social?

314

00:24:54,986 --> 00:25:00,434

So we're essentially saying, I think when people talk about, are you present or not

present?

315

00:25:00,434 --> 00:25:10,797

They're kind of saying, are you being social with other people or are you just being

introverted and ignoring people around you and the world around you?

316

00:25:10,797 --> 00:25:13,795

So if we think about it more broadly like that.

317

00:25:13,795 --> 00:25:17,797

then you can start to think about how we behave in other people's company.

318

00:25:17,797 --> 00:25:31,426

And one of the things I suppose as humans that we do is we're just wonderful storytellers

and curators and we are also people who document.

319

00:25:31,426 --> 00:25:40,335

So even before social media, even before cinematography, know, people were writing down.

320

00:25:40,335 --> 00:25:41,755

what happened in my day.

321

00:25:41,755 --> 00:25:48,875

mean, if Samuel Pepys and people like that never wrote anything down, we wouldn't know a

whole host of our history.

322

00:25:48,875 --> 00:25:56,115

And I wonder, there must have been people who'd like, oh, there he is with his book again,

writing, scribbling, and something in a busy poor book.

323

00:25:56,115 --> 00:25:59,495

Maybe, you know, people thought he was being antisocial.

324

00:25:59,495 --> 00:26:02,935

So I wonder if just, it's very easy.

325

00:26:02,935 --> 00:26:04,675

I think it's a cop out, isn't it?

326

00:26:04,675 --> 00:26:09,357

And again, I think this is where we have to take a long, hard look in the mirror and go.

327

00:26:09,357 --> 00:26:11,348

Why are we being judgmental?

328

00:26:11,429 --> 00:26:15,072

You know, am I being judgmental because actually I find that cringy.

329

00:26:15,072 --> 00:26:16,774

I'm really uncomfortable to do that.

330

00:26:16,774 --> 00:26:18,435

I couldn't do that.

331

00:26:18,496 --> 00:26:20,677

And I've got two examples here.

332

00:26:20,677 --> 00:26:31,788

So I bought a little mini microphone recently and I've obviously got really comfortable

with the sound of my own voice because I'm doing a podcast and you know, have my business,

333

00:26:31,788 --> 00:26:33,149

I think four years this year.

334

00:26:33,149 --> 00:26:35,599

So you get used to marketing.

335

00:26:35,599 --> 00:26:44,499

And I was out with my husband and I was trying to get it to work and we'd gone to a really

noisy pub and I'd said, well, let's test it here because we're a really good place to test

336

00:26:44,499 --> 00:26:45,839

the sound.

337

00:26:46,059 --> 00:26:48,999

And I was hoping to use it at a conference the next week.

338

00:26:48,999 --> 00:26:57,199

And he was so shy about me recording him in public where I was like, oh no, I'm just

getting my camera out.

339

00:26:57,199 --> 00:27:00,179

And I was quite happy to look an absolute fool.

340

00:27:00,179 --> 00:27:02,297

I didn't care what anybody looked.

341

00:27:02,297 --> 00:27:05,659

thought about me and actually nobody was really that interested.

342

00:27:05,659 --> 00:27:09,191

were all up in their pints, you they weren't interested in us.

343

00:27:09,191 --> 00:27:19,257

But it did make me realise actually when you're not doing it yourself, then that's when

you're going to think it is unusual.

344

00:27:19,257 --> 00:27:21,458

But when you're doing it, it isn't.

345

00:27:21,458 --> 00:27:30,623

And then at the weekend, because I'd been quite poorly last week and I was behind on quite

a lot of stuff and I'd walked into town with my son, he was going off to a theatre club.

346

00:27:30,671 --> 00:27:35,191

and I'd taken my tripod with me because it's a really nice place.

347

00:27:35,191 --> 00:27:39,751

So I to my little boy, I'm going to take my tripod, I'm going to take some footage, you

know, for B-roll.

348

00:27:39,751 --> 00:27:40,771

And that's what I do now.

349

00:27:40,771 --> 00:27:42,911

like, we're out, I'll try and do it.

350

00:27:42,951 --> 00:27:44,791

And I made it into some fun.

351

00:27:44,791 --> 00:27:52,131

So I gave my son the tripod and he took a photo of me against, you know, like this church

wall or something.

352

00:27:52,131 --> 00:27:53,771

And he thought that was great fun.

353

00:27:53,771 --> 00:27:56,931

I was able to show him how to use the camera.

354

00:27:56,971 --> 00:27:59,285

So, yes.

355

00:27:59,285 --> 00:28:12,202

You could say that it's taking us out of the moment, but you could also say that it's just

become a part of our curation and storytelling and isn't, I would probably say, isn't

356

00:28:12,202 --> 00:28:14,695

talking about our business is just storytelling.

357

00:28:14,774 --> 00:28:19,614

Yeah, and didn't your son like give you a pose or something to try?

358

00:28:19,614 --> 00:28:21,152

I love that!

359

00:28:21,527 --> 00:28:27,767

got a photo of him because I was sat on the steps and I'm quite an awkward person when I

take photos.

360

00:28:27,767 --> 00:28:35,727

I'm not particularly, you know, kind of going to sit there and oh yes, I feel totally

comfortable with my body and I'm just going to do this pose and it's going be perfect.

361

00:28:35,727 --> 00:28:37,927

I'm a bit like, does this look all right?

362

00:28:37,927 --> 00:28:40,267

And he's like, mummy, you just need to sit like this.

363

00:28:40,267 --> 00:28:43,007

And he sat down and straight away got a pose.

364

00:28:43,007 --> 00:28:44,987

I was like, oh my goodness.

365

00:28:45,207 --> 00:28:47,319

He's that YouTube age, you know?

366

00:28:47,319 --> 00:28:52,062

He's a generation that's only grown up with iPhones.

367

00:28:53,584 --> 00:29:04,932

Even as a baby, I was probably letting him watch stuff on my iPhone when he was a baby or

a toddler if we were out, if I was trying to keep him quiet or something.

368

00:29:04,932 --> 00:29:09,095

So he's grown up with it he's just so natural.

369

00:29:09,415 --> 00:29:13,866

But yeah, he's angling for a job as my social media manager, I think.

370

00:29:13,866 --> 00:29:16,849

I think he could be up for it.

371

00:29:16,849 --> 00:29:21,282

But it's that thing of you're all enjoying it then, aren't you?

372

00:29:21,282 --> 00:29:23,605

Like it's fun thing to do.

373

00:29:23,605 --> 00:29:27,526

You're like saving your memories and doing something fun.

374

00:29:27,526 --> 00:29:36,105

I think maybe the shift comes when no one wants to do any type of filming and like it

takes over the moment.

375

00:29:36,186 --> 00:29:38,137

But yeah, I love that.

376

00:29:38,137 --> 00:29:40,526

Like the idea of curating and documenting.

377

00:29:40,526 --> 00:29:41,288

That's so true.

378

00:29:41,288 --> 00:29:52,697

think we, you know, I think it's just something that we're naturally really good at and I

think social media has changed and our cameras have changed phenomenally, haven't they?

379

00:29:52,697 --> 00:29:54,698

How we remember things.

380

00:29:55,760 --> 00:30:03,246

And I'm quite surprised now that when I want to remember something, I usually go straight

to my phone to remember it.

381

00:30:03,286 --> 00:30:08,110

And I've started thinking, God, is that impacting our attention and our memory?

382

00:30:08,110 --> 00:30:09,291

And we think perhaps.

383

00:30:09,291 --> 00:30:20,177

maybe it is but you know there's lots of other stuff going on as well but it is it's

really curious and I think I would always come back to if you are worried that people are

384

00:30:20,177 --> 00:30:29,862

having judgmental thoughts it's because you've had those judgmental thoughts before at

some point but if you've moved on from that that's great because if we can all be a little

385

00:30:29,862 --> 00:30:32,863

bit less judgmental that just makes things easier

386

00:30:33,090 --> 00:30:34,367

Yeah, I love that.

387

00:30:35,355 --> 00:30:45,480

We were talking earlier, so you have the best 90 days ever, which is your main service.

388

00:30:46,615 --> 00:30:50,292

It's almost like a mini community, isn't it, that comes together for 90 days?

389

00:30:50,292 --> 00:30:52,843

Do you want to just tell me a little bit about it?

390

00:30:53,198 --> 00:30:59,358

Yeah, so it's a membership and there's 140 business owners in there at the moment.

391

00:30:59,358 --> 00:31:02,798

And it basically happens every 90 days.

392

00:31:02,798 --> 00:31:10,178

So we do a daily 10 minute marketing task and I, I give you the task every day, we have

weekly themes.

393

00:31:10,178 --> 00:31:17,318

And then every 90 days, it kind of shifts around to another set of 90 day tasks,

basically.

394

00:31:17,318 --> 00:31:19,894

And yeah, it's been going for four years now.

395

00:31:19,894 --> 00:31:23,507

So we're just about to come into the final one of this year.

396

00:31:23,507 --> 00:31:27,139

So the last one is obviously October, November, December.

397

00:31:27,299 --> 00:31:30,181

And yes, also been turned into a book as well.

398

00:31:30,559 --> 00:31:33,861

I I've got a couple of books and I've got the book here as well.

399

00:31:33,861 --> 00:31:34,759

you go.

400

00:31:34,759 --> 00:31:39,184

I've got all the props today, so thanks for and my book.

401

00:31:39,184 --> 00:31:45,267

The book goes with my top today, so obviously I've colour-plodded just for you.

402

00:31:45,808 --> 00:31:55,203

What's really intriguing though, because we were talking very briefly earlier about

seasonality and whether we notice seasonality and it just occurred to me that you've set

403

00:31:55,203 --> 00:31:59,883

up a seasonal business because every 90 days is every quarter, right?

404

00:31:59,883 --> 00:32:01,854

So they're all there about.

405

00:32:01,854 --> 00:32:08,192

So you're literally doing something different every quarter, but it's the same format.

406

00:32:08,213 --> 00:32:20,027

So what are you noticing about people and their, I suppose what they're in a dialogue

telling them about seasons and what they can and they can't do with that business.

407

00:32:20,588 --> 00:32:28,425

Yeah, so yeah, so it does it links up with the quarters and I change the tasks each

quarter, like some of them stay the same.

408

00:32:28,425 --> 00:32:30,787

We always do goal setting.

409

00:32:30,787 --> 00:32:33,459

And we we do do quite different ways of doing that as well.

410

00:32:33,459 --> 00:32:39,354

But we, we always have a few set ones and then I change them depending on what we're going

to be thinking about.

411

00:32:39,354 --> 00:32:45,249

So like the summer season that we just had was very much about quick content prompts.

412

00:32:45,249 --> 00:32:48,526

It was about warming up your audience before August.

413

00:32:48,526 --> 00:32:52,846

You it was about things that I thought people would be thinking about over that period.

414

00:32:52,846 --> 00:32:56,406

And then the Christmas one does change again.

415

00:32:56,406 --> 00:32:59,146

So there's a lot of things around Christmas sales.

416

00:32:59,146 --> 00:33:04,646

And then at the end of the year, we have things like one of the weeks is called wrapping

up the year.

417

00:33:04,666 --> 00:33:06,706

There's like very seasonal things.

418

00:33:06,706 --> 00:33:07,066

Yeah.

419

00:33:07,066 --> 00:33:08,666

So it is seasonal.

420

00:33:08,666 --> 00:33:18,566

And one of the things I've been talking about during this launch is that I think a lot of

business owners don't realize how seasonal their business are.

421

00:33:18,606 --> 00:33:24,686

And I probably felt the same about mine actually before I started the best science days

ever.

422

00:33:24,746 --> 00:33:33,626

Because it's quarterly, one of the things I noticed was, so I'm like a big planner and I

have Trello boards for each of my launches.

423

00:33:33,626 --> 00:33:41,766

So every quarter, there's a new Trello board, I have my Christmas Trello board, I've got

my Valentine's Day Trello board, you know, I've got Trello boards coming out my ears.

424

00:33:41,766 --> 00:33:46,666

And they are very themed, even if I didn't necessarily realize it.

425

00:33:46,666 --> 00:33:47,540

426

00:33:47,540 --> 00:33:56,016

As I'm now moving into this period, my content has shifted from the blues of the sea to

more brown colors and things like that.

427

00:33:56,016 --> 00:34:01,320

I'm using like all my autumn pictures, the things I'm talking about are changing.

428

00:34:01,320 --> 00:34:08,670

So I'm now thinking about the last 90 days of the year rather than that mid year kind of

conversation.

429

00:34:08,670 --> 00:34:15,136

And yeah, I don't I don't think a lot of business owners almost recognize that in

themselves because

430

00:34:15,136 --> 00:34:19,389

It's very repeatable, which saves me loads of time every single year.

431

00:34:19,389 --> 00:34:22,891

Like I know what I'm going to say next October.

432

00:34:22,992 --> 00:34:24,129

It will be the same.

433

00:34:24,129 --> 00:34:28,796

I don't need to overcomplicate it and try and like come up with something brand new.

434

00:34:28,796 --> 00:34:32,638

I'm going to talk about something very similar to what I'm talking about now.

435

00:34:32,638 --> 00:34:44,012

So yeah, I just, I would encourage businesses to just have a look at where these themes

come up across the year, what they are and how they can be repeated.

436

00:34:44,012 --> 00:34:48,844

so that you can repeat them next year, because it's gonna save you so much time.

437

00:34:49,327 --> 00:34:51,447

I think it's such good advice.

438

00:34:51,807 --> 00:34:57,887

have a couple of, so I did a sub stack blog years ago and I still write for it.

439

00:34:57,887 --> 00:35:01,147

It's just not a central part of what I'm doing at the moment.

440

00:35:01,147 --> 00:35:11,707

But I know I've got two or three autumn blogs on there and every year without fail, I go

back through them and I pull out maybe one or two lines.

441

00:35:11,707 --> 00:35:14,887

It becomes a bit of inspiration for an email.

442

00:35:15,407 --> 00:35:19,031

There's one on ghosting because obviously.

443

00:35:19,031 --> 00:35:21,503

Halloween and I really love that blog.

444

00:35:21,503 --> 00:35:24,986

I really like the blog and every year the research is updated.

445

00:35:24,986 --> 00:35:30,531

Every year I update the research bit in that blog and release it and say why do people

ghost?

446

00:35:30,531 --> 00:35:40,319

Because you get ghosting in friendships not just in romantic relationships and people are

just generally quite interested and even though as a psychologist who supports business

447

00:35:40,319 --> 00:35:46,634

owners that's not what my business owners are coming to me for, we do get potential

clients who ghost us.

448

00:35:47,159 --> 00:35:49,660

interesting correlations there.

449

00:35:50,181 --> 00:35:56,544

But yeah, it is weird to think that actually we've got a lot of stuff that comes around

loads and loads.

450

00:35:56,544 --> 00:36:04,759

I think there's something about the kind of mindset we're in at different times of the

year as well, especially when the seasons are linked so closely to it.

451

00:36:04,759 --> 00:36:10,783

And your marketing for your business does follow the seasons, certainly with the colours

and stuff.

452

00:36:10,783 --> 00:36:14,495

You make the most of the summer and you were in a dinghy.

453

00:36:14,495 --> 00:36:15,338

Yeah.

454

00:36:16,472 --> 00:36:18,954

summer which was hilarious.

455

00:36:18,974 --> 00:36:30,454

It's so cool and it's just it's kind of an interesting way to do it because then you can

think well you know again you're taking a bit of the pressure out of having to use your

456

00:36:30,454 --> 00:36:39,491

brain to think new stuff all the time and because it's familiar presumably we're less

awkward about doing it again so all win.

457

00:36:39,511 --> 00:36:44,333

if we look at the big brands and the big companies, I always give the example of

Christmas.

458

00:36:44,333 --> 00:36:48,235

Like I get the good housekeeping magazine every year for Christmas.

459

00:36:48,235 --> 00:36:53,328

It's the same every single year and I still buy it and I don't expect it to be different.

460

00:36:53,328 --> 00:36:56,170

I know they're going to tell me who was in Strictly.

461

00:36:56,170 --> 00:36:57,571

They're going to give me a gift guide.

462

00:36:57,571 --> 00:37:01,183

They're going to, you know, tell me how to cook my turkey.

463

00:37:01,183 --> 00:37:02,533

There's going to be Christmas fashion.

464

00:37:02,533 --> 00:37:05,325

Like we don't have to overcomplicate it.

465

00:37:05,325 --> 00:37:07,448

The overall themes of our business.

466

00:37:07,448 --> 00:37:08,599

can stay the same.

467

00:37:08,599 --> 00:37:12,382

then like your example, the details can change.

468

00:37:12,382 --> 00:37:20,218

But if we are spending so much time trying to make Christmas different to other

Christmases, it's exhausting.

469

00:37:20,218 --> 00:37:22,150

Like we just don't need to.

470

00:37:22,150 --> 00:37:26,954

And actually those things are recognisable and familiar for our audience as well.

471

00:37:26,954 --> 00:37:28,665

They are expecting to see that.

472

00:37:28,665 --> 00:37:36,960

And so you can then shift the way that you talk about the turkey, for example, and change

it in that way.

473

00:37:36,960 --> 00:37:45,209

I just I don't think we need to make things so complicated in every area literally every

area of our lives to be honest with you.

474

00:37:45,571 --> 00:37:50,384

You're also doing something else, is really probably unintentional, but really special.

475

00:37:50,384 --> 00:38:01,302

And this is really hooky for your kind of client, which is you're creating when you do

that repeatable thing is you're creating a level of nostalgia and comfort for them.

476

00:38:01,302 --> 00:38:08,467

So your ideal client, whether they have come and done 90 days before, or will do it again

in the future.

477

00:38:08,567 --> 00:38:10,579

I'm sure people do it more than once, et cetera.

478

00:38:10,579 --> 00:38:14,091

You know, it's such a great concept then.

479

00:38:14,593 --> 00:38:18,625

Because it's repeatable, there's that level of comfort that I know what to expect.

480

00:38:18,625 --> 00:38:20,847

I know this is going to happen every 90 days.

481

00:38:20,847 --> 00:38:22,768

I know I've got a chance to take part of it.

482

00:38:22,768 --> 00:38:26,730

But there's also the nostalgia, is, that work for me before it'll work again?

483

00:38:26,730 --> 00:38:29,382

Or I've seen the results that people get.

484

00:38:29,382 --> 00:38:31,393

So it's really clever.

485

00:38:31,393 --> 00:38:32,873

It's really clever.

486

00:38:32,954 --> 00:38:39,738

you know, it's really interesting when you start looking at how people do their businesses

and you break down psychology, why is that working so well?

487

00:38:39,738 --> 00:38:41,376

Why do people get that?

488

00:38:41,376 --> 00:38:43,257

Yeah, it's really interesting.

489

00:38:43,257 --> 00:38:44,878

I love the idea of the nostalgia.

490

00:38:44,878 --> 00:38:49,259

And I think I even notice it in things that people say to me.

491

00:38:49,259 --> 00:38:58,614

So I posted probably maybe like six years ago, a video of me dressed as a pumpkin in my

dog's Halloween costume.

492

00:38:58,614 --> 00:39:05,656

And people still mention that but they also like they've said to me, when are you going to

start your Halloween content?

493

00:39:05,656 --> 00:39:09,272

When are the when are we going to start to see the pot the pumpkins and like

494

00:39:09,272 --> 00:39:10,663

how are the pumpkins in the garden?

495

00:39:10,663 --> 00:39:14,014

And it becomes those things that you are known for as well.

496

00:39:14,014 --> 00:39:24,659

And I think we are, that's why I encourage a lot of business owners to share things that

are outside of their business as well, because it's those connection points with people

497

00:39:24,659 --> 00:39:28,470

that makes people think of us basically.

498

00:39:28,911 --> 00:39:30,951

And it may, you know, it's fun.

499

00:39:30,951 --> 00:39:31,411

Is it not?

500

00:39:31,411 --> 00:39:32,071

It's just fun.

501

00:39:32,071 --> 00:39:33,791

mean, who doesn't love a pumpkin?

502

00:39:33,791 --> 00:39:44,011

And this year, because I am now motivated to do more 10 minute marketing, when we went

around Aldi, oh, and the reason I get the good housekeeping at Christmas is they always

503

00:39:44,011 --> 00:39:49,591

tell you the best 10 mince pies in Aldi, in Marks and Spencer's or wherever.

504

00:39:49,591 --> 00:39:51,691

So I always look forward to that.

505

00:39:51,791 --> 00:39:55,823

But when I was going around Aldi with my son and he was like pointing out the pumpkin, you

know,

506

00:39:55,823 --> 00:40:00,485

like in the middle aisles which is the only reason we go into Aldi I think.

507

00:40:01,145 --> 00:40:03,223

And I usually go, no we don't need to buy that.

508

00:40:03,223 --> 00:40:13,551

I was like no we will buy some and then we've made this like little centrepiece for our

table where we've used some pinecones from our last camping trip and we've got your little

509

00:40:13,551 --> 00:40:24,035

candle actually, I'll talk about that later, we've got your little candle, we've got some

pinecones and we've got some an actual gourd, gourd gold.

510

00:40:24,045 --> 00:40:26,076

My son thinks that joke is hilarious.

511

00:40:26,076 --> 00:40:29,057

That's the only Halloween joke we're having this year.

512

00:40:29,057 --> 00:40:30,938

And so we've created this little focal point.

513

00:40:30,938 --> 00:40:36,880

And I now know it doesn't matter what state my house is in, which is usually a bit of a

shocking state.

514

00:40:36,880 --> 00:40:44,523

If I go and sit in the dining room in front of that table, I've got some Halloween

decoration in the background that doesn't look too bad.

515

00:40:44,523 --> 00:40:47,605

Because usually my flowers are wilting or something.

516

00:40:47,605 --> 00:40:49,975

But this might last longer than a few weeks.

517

00:40:49,975 --> 00:40:54,031

So that was in the back of my head going, I don't usually stage my

518

00:40:54,031 --> 00:41:01,591

but I might just have one thing that I know I can sit in front of or have in the

background and taking some video of it.

519

00:41:01,591 --> 00:41:06,611

Yeah, it's just, it is strange how things have shifted for me since May.

520

00:41:06,611 --> 00:41:13,411

I wouldn't say I am churning out masses of content, but I have done a lot more.

521

00:41:13,411 --> 00:41:22,755

And the really interesting thing, I think I shared this with you is when I look through my

metrics, which I never used to do, the difference in...

522

00:41:22,755 --> 00:41:32,638

like the number of reels, I didn't use to post reels and I've posted reels and I've

actually had followers this year on my Instagram account, which I haven't had for years.

523

00:41:32,638 --> 00:41:38,790

So I think at one point I got, I don't know, I think I got so many followers and I was

like, you know, what's the point?

524

00:41:38,790 --> 00:41:41,520

I'm never going to have thousands and thousands of followers.

525

00:41:41,520 --> 00:41:43,341

So I just kind of gave up.

526

00:41:43,341 --> 00:41:50,927

But then this year, because I've been intentional in what I'm posting, who I'm focusing to

and I've had these messages.

527

00:41:50,927 --> 00:41:55,627

I've had like 150 extra followers, is quite a lot for me.

528

00:41:55,627 --> 00:41:56,547

It's huge.

529

00:41:56,547 --> 00:42:04,507

That's probably a quarter of my current audience on Instagram, which is a place I don't

spend a lot of time actually.

530

00:42:04,567 --> 00:42:06,427

So yeah, it's been really interesting.

531

00:42:06,507 --> 00:42:11,907

LinkedIn was the most surprising for me because I was always a bit like, what shall I

post?

532

00:42:11,907 --> 00:42:16,487

And I've taken so many more selfies than normally would.

533

00:42:17,647 --> 00:42:19,707

I do, it's strange.

534

00:42:19,707 --> 00:42:20,631

It's like...

535

00:42:20,631 --> 00:42:32,797

I think, I wonder if it is because for many, years, LinkedIn was very kind of staid,

professional, a bit stuffy.

536

00:42:32,898 --> 00:42:37,100

And I think secretly people do just want Facebook for business.

537

00:42:37,100 --> 00:42:46,275

So, you know, it's, it's, again, just going back to that curation and socialness, that in

just storytelling, people like that on LinkedIn.

538

00:42:46,275 --> 00:42:50,179

They don't want to be sold to overtly, but they do want to.

539

00:42:50,179 --> 00:42:51,340

to see a little story.

540

00:42:51,340 --> 00:42:58,265

So yeah, I put that picture up that my son took on Sunday and yeah, loads of people

commented on it and said, hi.

541

00:42:58,265 --> 00:43:02,818

And I only put that up because I've been off poorly and thought I've not done any content

for a few weeks.

542

00:43:02,818 --> 00:43:03,668

I'm a bit behind.

543

00:43:03,668 --> 00:43:05,510

I'll just put a selfie up.

544

00:43:05,510 --> 00:43:09,992

And it takes away some of the pressure because you're like, 10 minutes done.

545

00:43:10,133 --> 00:43:11,196

Did you think it?

546

00:43:11,196 --> 00:43:13,727

It's like, well, I'll put something rather than nothing.

547

00:43:13,868 --> 00:43:17,540

you know what, it's not about churning out the content either.

548

00:43:17,540 --> 00:43:19,801

And it's about that curation.

549

00:43:19,801 --> 00:43:28,886

Like, it is about putting things out, looking at them, seeing how they did look at those

metrics and thinking, okay, that felt good for me.

550

00:43:28,886 --> 00:43:31,157

Obviously, my audience seemed to like that as well.

551

00:43:31,157 --> 00:43:33,168

I'm going to do a little bit more of that next time.

552

00:43:33,168 --> 00:43:38,030

So yeah, it's not necessarily about getting out for the sake of it.

553

00:43:38,156 --> 00:43:39,837

Sometimes people do need to do that.

554

00:43:39,837 --> 00:43:42,919

If they are in their own head, I think just whack it out.

555

00:43:42,919 --> 00:43:45,250

I literally we need to stop talking about it now.

556

00:43:45,250 --> 00:43:46,571

You need to just post it.

557

00:43:46,571 --> 00:44:00,959

But yeah, a lot for most business owners is just about making it quicker and knowing that

they can like knowing that they can post in 10 minutes or they can do a very quick post

558

00:44:00,959 --> 00:44:07,702

rather than it becoming this like huge deal then that they need to kind of tackle before

they even get on with it.

559

00:44:08,207 --> 00:44:17,727

think one of the things that I like with this whole 10 minute stuff is if you do put

something out and I've done this I put something out and I'm like oh you know it could

560

00:44:17,727 --> 00:44:26,827

have been better because I've done it once it's so much easier to then just do it and do

it better and the thing is your audience might never have seen it the first time around

561

00:44:26,827 --> 00:44:37,907

anyway so especially over summer I've posted loads of stuff over the summer because I had

lots of spare time because I was at home with my boy over the summer

562

00:44:38,522 --> 00:44:42,723

And well, you know, he wants to do stuff that he doesn't want to do with me anymore.

563

00:44:42,723 --> 00:44:48,423

So I have more time than I thought this summer to do my marketing, which I did.

564

00:44:48,943 --> 00:44:54,282

But I'm happy to, you know, reuse that stuff because I know there are people who literally

took the summer off.

565

00:44:54,282 --> 00:44:55,423

So I'm like, well, they've not heard that.

566

00:44:55,423 --> 00:44:56,143

They've not seen it.

567

00:44:56,143 --> 00:44:56,983

They've not read it.

568

00:44:56,983 --> 00:44:58,583

I'll just post it back out again.

569

00:44:58,583 --> 00:44:59,983

We'll be absolutely fine.

570

00:44:59,983 --> 00:45:02,216

And I'm less worried about that.

571

00:45:02,216 --> 00:45:05,999

that's also why you should do it when you have a small audience as well.

572

00:45:05,999 --> 00:45:15,958

Don't let the small audience be the reason that you aren't posting anything because you've

got like an amazing opportunity now to practice and have a go and like you say, reuse it,

573

00:45:15,958 --> 00:45:17,129

repurpose it.

574

00:45:17,129 --> 00:45:26,498

I always say to people as they're building their email lists, if they send out an email

and you've only got, I don't know, 10 subscribers, then send that email out again next

575

00:45:26,498 --> 00:45:26,990

year.

576

00:45:26,990 --> 00:45:30,643

because I don't like hopefully it will have grown by then and they won't have seen it.

577

00:45:30,643 --> 00:45:34,694

So there's lots of different ways that you can use that content.

578

00:45:35,139 --> 00:45:42,621

think one of the biggest marketing lessons I've learned this year was really unexpected.

579

00:45:42,621 --> 00:45:45,132

And I am somebody who has a small list.

580

00:45:45,132 --> 00:45:56,185

I have a small email list, small following on Instagram, decent-ish following on LinkedIn,

because I've had a big career, so I know a lot of people.

581

00:45:56,945 --> 00:46:04,313

And I'm also in lots of different spaces, so people don't just know me for one thing,

which can be tricky to navigate from a messaging perspective.

582

00:46:04,313 --> 00:46:14,248

But the one thing that has just absolutely blown my socks off this year is how sending

regular and consistent messages to the same people.

583

00:46:14,749 --> 00:46:25,675

My business this year, bearing in mind I put it into dormant for six months and then

reopened it about three months ago, the people who have bought off me are people who have

584

00:46:25,675 --> 00:46:28,156

been on my list for a long time.

585

00:46:28,216 --> 00:46:33,263

And they are people who are not bored of listening to me or seeing my emails clearly.

586

00:46:33,263 --> 00:46:44,703

I went through and anyone who's bought anything off me, like my Psych Insights or done a

coaching session or bought a package, I've been through and checked when they joined my

587

00:46:44,703 --> 00:46:50,063

mailing list and most people joined me two to three years ago.

588

00:46:50,063 --> 00:46:58,703

So it tells me that it takes a long time when you're a psychologist and a coach to build a

relationship with people.

589

00:46:58,783 --> 00:47:03,103

But when you do, they're with you for longer, I think.

590

00:47:03,103 --> 00:47:05,545

and they're consistently opening my emails as well.

591

00:47:05,545 --> 00:47:17,126

So I always thought I need to get hundreds more followers and I've got to increase my

potential leads etc which I still can do and will do but I know it's not the only thing

592

00:47:17,126 --> 00:47:26,025

and and that it really surprised me I think it's been interesting I think obviously I've

got different goals for next year but that was really nice to see.

593

00:47:26,025 --> 00:47:29,002

You probably know that already as a marketer but yeah.

594

00:47:29,002 --> 00:47:40,625

Yeah, I think because the interesting thing is that sometimes well for a lot of them, it's

not the amount of time it's not the fact that it's taken two years or three years.

595

00:47:40,625 --> 00:47:45,726

It's the fact that maybe they needed 30 emails from you.

596

00:47:45,787 --> 00:47:53,779

And if you were sending one email a month, that is going to take three years for them to

buy because they need those 30 emails.

597

00:47:53,779 --> 00:47:57,130

Whereas this launch I've sent a daily email.

598

00:47:57,130 --> 00:47:58,114

So I've

599

00:47:58,114 --> 00:48:02,696

pushed people through those 30 days of emails in one month.

600

00:48:02,696 --> 00:48:11,400

And so if that's what it takes for them to understand what I'm offering and selling, and

daily emails is not for everyone, that's like, that's absolutely fine.

601

00:48:11,400 --> 00:48:19,043

But yeah, sometimes it's just kind of noticing how long people take to understand you to

know what you do to trust you.

602

00:48:19,043 --> 00:48:27,436

And knowing there are ways you can speed up that process, but you might need to produce a

little bit more content and increase that frequency as well.

603

00:48:27,631 --> 00:48:38,551

think the second shocker, and this is such a shocker to you, is that telling people

exactly what they can buy and how they can buy it also worked.

604

00:48:39,931 --> 00:48:41,091

I know.

605

00:48:42,571 --> 00:48:46,251

I would definitely say I fell into the category.

606

00:48:46,251 --> 00:48:49,511

When I first launched my business, I was working mostly with other businesses.

607

00:48:49,511 --> 00:48:50,811

I was B2B.

608

00:48:50,811 --> 00:48:52,531

I was doing consultancy.

609

00:48:52,591 --> 00:48:54,851

My work was mostly...

610

00:48:54,851 --> 00:48:58,292

word of mouth, other police forces, councils, that kind of thing.

611

00:48:58,292 --> 00:49:08,357

uh And so when I was sending out my emails and creating an email list, I didn't really

know why I was talking to these people, what to give them, what to sell them.

612

00:49:08,357 --> 00:49:16,601

And then earlier this year, I've obviously got much clearer on that at your workshop where

I had time to sit and actually think.

613

00:49:16,601 --> 00:49:22,683

I was also sat next to Theresa, so there was absolutely no way I was not going to leave.

614

00:49:23,228 --> 00:49:28,410

without having thought about have I got a sales plan here because she was like osmosis.

615

00:49:29,672 --> 00:49:33,373

She's brilliant, she's such good fun, so down to earth.

616

00:49:34,154 --> 00:49:42,759

But yeah, then just really tightening that up and saying to people, hey, I've got

something and you can buy it and here's how and making that day easy.

617

00:49:42,780 --> 00:49:46,862

And again, it's like really obvious stuff.

618

00:49:47,572 --> 00:49:49,532

It's not, it's not.

619

00:49:51,475 --> 00:50:01,778

I people think that some of this stuff is, and again, I think I've fallen into that trap

of, you know, you've got to work so, so hard and people tell you, it's a slow year,

620

00:50:01,778 --> 00:50:03,208

business is really slow.

621

00:50:03,208 --> 00:50:14,521

And I think these are sometimes very valid things to say, but also excuses because every

business is different and you can't just say as a blanket, everyone's having a bad year.

622

00:50:14,521 --> 00:50:15,922

I don't think everyone's having a bad year.

623

00:50:15,922 --> 00:50:20,703

I think you've got to just kind of keep chipping away at it and keep doing stuff.

624

00:50:21,167 --> 00:50:21,710

Yeah.

625

00:50:21,710 --> 00:50:29,386

it might be that you need to change something, you know, if it's not the same year as you

had the year before, then something needs to be different.

626

00:50:29,386 --> 00:50:31,587

And you need to kind of shift it along.

627

00:50:31,587 --> 00:50:32,988

But yeah, I agree.

628

00:50:32,988 --> 00:50:36,851

And I was talking to someone recently, and they said, how's your year been?

629

00:50:36,851 --> 00:50:40,630

I was like, yeah, it's been a really good year, actually, like, lovely here.

630

00:50:40,630 --> 00:50:48,450

And she was like, it's so refreshing to hear someone say that because she is in like the

physical space, they have a shop and stuff.

631

00:50:48,450 --> 00:50:49,610

And like,

632

00:50:49,742 --> 00:50:52,002

Maybe it has been a tough year for a lot of them.

633

00:50:52,002 --> 00:50:53,122

I can understand that.

634

00:50:53,122 --> 00:50:57,822

And she was like, it's actually really refreshing to know that some people are having a

good year and we can too.

635

00:50:57,822 --> 00:51:01,362

So yeah, it's kind of reframing it and thinking about it that way.

636

00:51:01,642 --> 00:51:13,782

But a lot of this stuff, don't, we think it's obvious once you know it, but then we, I've

always thought that if you have like a corporate, well, just a job basically, before you

637

00:51:13,782 --> 00:51:18,502

become self employed, there is a lot of mindset there around

638

00:51:18,946 --> 00:51:21,626

things are good, if things are good, they have to take a long time.

639

00:51:21,626 --> 00:51:28,591

I have to be in this office from nine to five, whether it takes me half an hour or it

takes me six hours.

640

00:51:28,591 --> 00:51:31,973

So you kind of just learn to structure your work like that.

641

00:51:31,973 --> 00:51:35,435

Whereas when you're self employed, it's allowed to be really quick.

642

00:51:35,435 --> 00:51:36,326

It's allowed to be easy.

643

00:51:36,326 --> 00:51:38,637

You're allowed to as many emails as you like.

644

00:51:38,677 --> 00:51:45,080

It's yeah, it's a different way of thinking and that freedom I think can be quite

frightening.

645

00:51:45,080 --> 00:51:48,062

And so we go back automatically into

646

00:51:48,168 --> 00:51:50,360

format that we learn when we had jobs.

647

00:51:50,360 --> 00:51:59,426

And I know that I do that sometimes I will, I will be almost not anxious, but a bit

jittery that I'm not at my desk for 9am.

648

00:51:59,426 --> 00:52:01,227

I've never been at my desk for 9am.

649

00:52:01,227 --> 00:52:03,399

Like, that's not what I aim for.

650

00:52:03,399 --> 00:52:05,740

But I think I should be there by now.

651

00:52:06,671 --> 00:52:13,006

It's interesting, isn't it, just how these kind of structures dictate our lives.

652

00:52:13,006 --> 00:52:25,605

And it's interesting that all these temporal kind of landmarks that we talk about in terms

of, you you've got your fresh start effects with new weeks, new days, fresh new day, new

653

00:52:25,605 --> 00:52:26,065

start.

654

00:52:26,065 --> 00:52:29,447

I can start again, I can turn over a new leaf, you know.

655

00:52:30,248 --> 00:52:34,543

And then there's the kind of routines that get us going with stuff like...

656

00:52:34,543 --> 00:52:41,546

You know, some people really look forward to like weekly co-working sessions and that's

when they get all their admin done.

657

00:52:41,686 --> 00:52:44,057

And yeah, other people have to be at their desk.

658

00:52:44,057 --> 00:52:48,729

Otherwise they won't get anything done and other people actually probably get more done

when they're not at the desk.

659

00:52:48,729 --> 00:52:55,032

That's probably, I think I have all my good thoughts while I'm cooking actually or in the

garden.

660

00:52:56,492 --> 00:52:58,763

Yeah, totally, totally.

661

00:52:58,763 --> 00:53:00,094

It is really interesting.

662

00:53:00,094 --> 00:53:02,669

think there's so much to be said around.

663

00:53:02,669 --> 00:53:17,465

the psychology of how social we are though and thinking about why we have these kind of

inner kind of scripts that tell us that we shouldn't do stuff when actually if you just

664

00:53:17,465 --> 00:53:28,000

stop thinking judgmentally about your own actions you can just kind of get on with it and

just go yeah well I've done it now so there we go and you know every day is a new day you

665

00:53:28,000 --> 00:53:31,245

can just start again I don't think anyone's ever gonna

666

00:53:31,245 --> 00:53:35,968

go back through your social media and go, on that particular day, I just wouldn't have

posted that.

667

00:53:35,968 --> 00:53:37,339

That was terrible.

668

00:53:37,459 --> 00:53:40,381

don't think anyone's ever done that on my social media.

669

00:53:41,762 --> 00:53:42,710

Exactly.

670

00:53:42,710 --> 00:53:46,930

doing a talk next week and for social media conference, Kumri.

671

00:53:46,930 --> 00:53:52,290

And the first slide of my presentation says you are not that important.

672

00:53:52,290 --> 00:53:56,530

And I sent it to the organizer and she said that was a slap in the face this morning.

673

00:53:56,530 --> 00:54:00,090

But it's a line from a book called Blue Sisters.

674

00:54:00,090 --> 00:54:02,470

And the mum said it to the daughter.

675

00:54:02,470 --> 00:54:08,150

I'm not saying it was nice, but it really made me think that we just are not that

important.

676

00:54:08,150 --> 00:54:10,410

We are not the main character.

677

00:54:10,484 --> 00:54:12,236

in other people's lives.

678

00:54:12,236 --> 00:54:16,289

No one is that worried or upset or concerned about what you're doing.

679

00:54:16,289 --> 00:54:21,022

And if they are, then there's something else that is going on there potentially.

680

00:54:21,323 --> 00:54:23,785

you know, what you're just, it's just not that important.

681

00:54:23,785 --> 00:54:25,596

Like, it just doesn't matter that much.

682

00:54:25,596 --> 00:54:28,649

So do what you need to do, get all that stuff out there.

683

00:54:28,649 --> 00:54:35,094

And just remember that you are not being thought about by other people as much as you

probably think you are.

684

00:54:35,983 --> 00:54:36,703

I love that.

685

00:54:36,703 --> 00:54:39,203

I love that, quote You're not that important.

686

00:54:39,203 --> 00:54:46,043

I think I know the answer to this already, but would you say that you are on balance, a

joyful person?

687

00:54:48,223 --> 00:54:49,103

I think you are.

688

00:54:49,103 --> 00:54:49,723

I think you are.

689

00:54:49,723 --> 00:54:56,283

I think that's what attracted me to kind of coming on your retreat was just this idea of

like, get a bit of joy out of your marketing.

690

00:54:56,283 --> 00:54:57,363

I was like, I'm there.

691

00:54:57,363 --> 00:55:02,983

Because earlier this year, I sat down, I had a shock of a year last year where I nearly

quit my PhD.

692

00:55:02,983 --> 00:55:05,359

I wasn't enjoying the contract I was on.

693

00:55:05,359 --> 00:55:07,719

And I was like, I've got to change things next year.

694

00:55:07,719 --> 00:55:08,999

I've got to do things differently.

695

00:55:08,999 --> 00:55:13,639

So I've had this goal and my annual goal has been joy.

696

00:55:13,639 --> 00:55:20,279

And so that's where the podcast has come through and I've been finding joy in lots of

different, weird and wonderful ways.

697

00:55:20,279 --> 00:55:25,679

And I can now say that I get joy out of filming B1.

698

00:55:25,896 --> 00:55:27,369

Yes!

699

00:55:28,074 --> 00:55:29,685

My work here is done.

700

00:55:29,685 --> 00:55:31,292

Exactly, it's all done.

701

00:55:31,292 --> 00:55:32,264

Hannah.

702

00:55:32,667 --> 00:55:38,672

Yeah, think if you can then if you can find joy from it, then it's going to make it so

much easier.

703

00:55:38,672 --> 00:55:41,094

And if you can't find joy from it, what's the point?

704

00:55:41,419 --> 00:55:42,680

Exactly, exactly.

705

00:55:42,680 --> 00:55:45,763

We have to have fun with our lives and with our work.

706

00:55:45,763 --> 00:55:49,226

Hannah, it's been an absolute pleasure to have you on the podcast.

707

00:55:49,226 --> 00:55:57,219

I think everyone should go and check out your podcast, which is the best marketing podcast

ever.

708

00:55:57,219 --> 00:55:58,353

I got that right?

709

00:55:58,353 --> 00:56:00,075

Yeah.

710

00:56:00,075 --> 00:56:01,736

Which is just brilliant.

711

00:56:04,198 --> 00:56:09,062

You've also got a book called The Best 90 Days Ever and you're...

712

00:56:09,062 --> 00:56:10,191

713

00:56:10,191 --> 00:56:17,383

90 day service is the same thing isn't it and people can join that's open now isn't it so

people can join up.

714

00:56:17,824 --> 00:56:22,779

Yep, you can generally join up until like the end of the first week of October.

715

00:56:23,194 --> 00:56:26,844

But don't tell anyone I said that because it does start on the first.

716

00:56:27,491 --> 00:56:30,035

I'll have to get this out before the first now.

717

00:56:31,119 --> 00:56:34,504

That's going to motivate me, that gives me my time limit.

718

00:56:36,469 --> 00:56:37,670

Thanks Hannah.

719

00:56:37,670 --> 00:56:39,220

you so much, Having me .

720

00:56:41,248 --> 00:56:42,571

that was so cool.

721

00:56:42,571 --> 00:56:44,056

that was nice!