1 00:00:04,470 --> 00:00:05,010 Hi there. 2 00:00:05,310 --> 00:00:06,060 It's Sue. 3 00:00:06,120 --> 00:00:08,670 And thanks for joining me for tips and talk day. 4 00:00:09,330 --> 00:00:13,290 These are bite-sized topics that I pull from community questions and 5 00:00:13,290 --> 00:00:16,800 things that I'm observing in the world of handmade small business. 6 00:00:17,310 --> 00:00:18,900 If you'd like to submit a topic, 7 00:00:19,230 --> 00:00:22,710 DME over on Instagram at gift biz unwrapped,. 8 00:00:24,600 --> 00:00:25,650 My name is Holly, 9 00:00:25,650 --> 00:00:28,860 and I'm doing a lot of serious thinking about turning a 10 00:00:28,860 --> 00:00:30,990 hobby into a small business. 11 00:00:31,590 --> 00:00:35,730 I know how important branding and presentation can be. 12 00:00:36,480 --> 00:00:39,780 I am in process of getting a logo and I have 13 00:00:39,810 --> 00:00:42,300 an idea of how I want things to look. 14 00:00:42,720 --> 00:00:44,070 My question is, 15 00:00:44,100 --> 00:00:46,680 should I try to create things myself, 16 00:00:47,040 --> 00:00:49,230 stickers, business cards, 17 00:00:49,740 --> 00:00:53,130 tags, or should I pay to have them pre printed? 18 00:00:53,970 --> 00:00:55,320 I know that, 19 00:00:55,560 --> 00:00:56,160 like I said, 20 00:00:56,160 --> 00:00:57,870 presentation is everything, 21 00:00:57,870 --> 00:01:02,160 but this could be an expense that I wouldn't necessarily need, 22 00:01:02,640 --> 00:01:07,020 but I also don't want to add another to-do to my 23 00:01:07,020 --> 00:01:08,730 already huge list. 24 00:01:09,210 --> 00:01:14,430 I've recently discovered your podcasts and am trying to catch up 25 00:01:14,430 --> 00:01:18,030 on several years worth of listening and a morning a lot, 26 00:01:18,030 --> 00:01:24,300 but I haven't seen where a production of branding materials is 27 00:01:24,300 --> 00:01:27,210 covered. Please let me know your thoughts on this. 28 00:01:27,330 --> 00:01:27,810 Thank you, 29 00:01:28,380 --> 00:01:30,840 Holly. Thank you so much for calling in with the question 30 00:01:31,410 --> 00:01:32,700 you're brand new business, 31 00:01:32,910 --> 00:01:36,840 lots of places where you could be putting your money what's 32 00:01:36,990 --> 00:01:39,780 in your best interest in terms of the investment. 33 00:01:39,870 --> 00:01:43,890 And clearly branding is one of them because branding is something 34 00:01:43,890 --> 00:01:45,930 that gives the first impression. 35 00:01:45,960 --> 00:01:47,760 So you want it to be on point, 36 00:01:48,000 --> 00:01:49,950 but you want to balance that with all the other things 37 00:01:49,950 --> 00:01:52,380 that you need to do as you're starting your business. 38 00:01:52,650 --> 00:01:54,750 The first thing I just want to make mention of is 39 00:01:54,750 --> 00:01:59,400 that branding is a whole lot more than the visual part, 40 00:01:59,430 --> 00:02:03,480 right? So branding is everything that you do with your customer 41 00:02:03,780 --> 00:02:07,710 that gives them a feeling and develops a reputation for your 42 00:02:07,710 --> 00:02:10,770 business. It's how you interact with customers. 43 00:02:10,830 --> 00:02:15,570 It's the journey that they go through from initially being introduced 44 00:02:15,570 --> 00:02:16,050 to you, 45 00:02:16,440 --> 00:02:19,710 to how you work them through some type of sales process, 46 00:02:19,890 --> 00:02:21,690 to when they receive an order. 47 00:02:22,050 --> 00:02:24,180 And then clearly also of course, 48 00:02:24,240 --> 00:02:27,000 all the visuals and that's really what we're going to narrow 49 00:02:27,000 --> 00:02:31,170 in on today is just the visual portion of your branding. 50 00:02:31,770 --> 00:02:34,560 The good news is that when you're starting out, 51 00:02:34,620 --> 00:02:37,860 you don't need to take a whole lot of time with 52 00:02:37,860 --> 00:02:38,520 the visuals. 53 00:02:38,520 --> 00:02:39,900 You just want to target in, 54 00:02:39,910 --> 00:02:41,580 get a few things in place, 55 00:02:41,850 --> 00:02:43,680 and then you can build on those later, 56 00:02:44,040 --> 00:02:46,470 the things that you do want to lock into place, 57 00:02:46,560 --> 00:02:49,530 right? When you get started your logo, 58 00:02:50,010 --> 00:02:51,600 your brand colors, 59 00:02:51,870 --> 00:02:54,300 and the font that you're going to use. 60 00:02:54,870 --> 00:02:58,380 These three things are something that are going to be symbols, 61 00:02:58,380 --> 00:02:58,830 that people, 62 00:02:58,830 --> 00:02:59,890 when they see them, 63 00:02:59,920 --> 00:03:02,320 they'll think of you and they'll recognize you. 64 00:03:02,800 --> 00:03:07,450 It's important that they're consistent so that they go throughout everything 65 00:03:07,450 --> 00:03:08,290 that you're doing. 66 00:03:08,530 --> 00:03:11,710 And we'll talk about that again in a minute too first 67 00:03:11,710 --> 00:03:15,310 off with regard to your colors and your fonts. 68 00:03:15,580 --> 00:03:18,610 Holly, I do have a great episode for you on this 69 00:03:18,640 --> 00:03:20,980 it's gift biz on wrapped podcast, 70 00:03:20,980 --> 00:03:24,760 episode number two 18 with Lindsay, 71 00:03:24,790 --> 00:03:26,620 from Verity and co, 72 00:03:27,310 --> 00:03:29,710 it was such a fun podcast to do because I had 73 00:03:29,710 --> 00:03:32,470 no idea when we started talking that we were going to 74 00:03:32,470 --> 00:03:35,800 go so deep into how to develop all of your branding. 75 00:03:36,130 --> 00:03:37,960 So go back and listen to that. 76 00:03:38,320 --> 00:03:42,280 And what you'll come away with then are your three or 77 00:03:42,280 --> 00:03:44,320 four hex colors. 78 00:03:44,560 --> 00:03:49,360 These are six digit codes that associate a special hue of 79 00:03:49,360 --> 00:03:50,320 any color. 80 00:03:50,620 --> 00:03:52,480 So it's not just pink, 81 00:03:52,660 --> 00:03:55,390 it's a specific shade of pink. 82 00:03:55,630 --> 00:03:59,560 And then you'll also have a predominant font that you use 83 00:03:59,800 --> 00:04:02,320 and then possibly a secondary font. 84 00:04:02,680 --> 00:04:04,780 And these are more specialty fonts. 85 00:04:04,780 --> 00:04:05,590 If you will, 86 00:04:05,620 --> 00:04:10,600 versus some of the standard fonts like Helvetica or comic Sans, 87 00:04:10,750 --> 00:04:10,930 you know, 88 00:04:10,930 --> 00:04:13,150 all the different types of fonts that you've seen before. 89 00:04:13,900 --> 00:04:16,630 If you're listening to this and you're an established business, 90 00:04:16,630 --> 00:04:20,230 and you've never really determined what your two hex colors are. 91 00:04:20,260 --> 00:04:25,300 You've always just used Navy blue or Aqua or teal, 92 00:04:25,480 --> 00:04:28,060 but never zeroed into a specific color. 93 00:04:28,510 --> 00:04:30,460 It's in your best interest to go ahead and do that 94 00:04:30,460 --> 00:04:33,340 too. And then what happens is you'll be able to use 95 00:04:33,340 --> 00:04:37,030 those forever more until such time you decide that you might 96 00:04:37,030 --> 00:04:38,380 want to go through rebranding, 97 00:04:38,380 --> 00:04:38,920 but of course, 98 00:04:38,920 --> 00:04:40,390 that's then down the road. 99 00:04:41,410 --> 00:04:43,570 Now let's move on to your logo. 100 00:04:44,230 --> 00:04:45,940 And if you're just starting out, 101 00:04:45,970 --> 00:04:48,970 the world is your oyster with what is the visual, 102 00:04:48,970 --> 00:04:52,990 what's your logo going to look like to start with? 103 00:04:53,200 --> 00:04:56,830 What's the emotion that your company is trying to evoke. 104 00:04:57,490 --> 00:05:01,480 Okay? Cause this will then fall into helping direct you in 105 00:05:01,480 --> 00:05:03,910 terms of what the illustration should look like, 106 00:05:04,240 --> 00:05:06,790 whether you're going to use for color or whether you're going 107 00:05:06,790 --> 00:05:08,800 to do a line drawing, 108 00:05:08,830 --> 00:05:09,940 whatever it is. 109 00:05:10,390 --> 00:05:13,600 So are you going after something that happy, 110 00:05:13,690 --> 00:05:15,730 uplifting, light and airy, 111 00:05:16,270 --> 00:05:21,460 or you going with something that's more bold and direct? 112 00:05:21,880 --> 00:05:25,060 So what are the adjectives that you want people to think 113 00:05:25,060 --> 00:05:26,650 about with your business? 114 00:05:27,040 --> 00:05:30,130 This also might play off of the colors that you've created. 115 00:05:30,490 --> 00:05:32,500 My colors are a yellow, 116 00:05:32,560 --> 00:05:34,990 kind of a sagey green, 117 00:05:36,310 --> 00:05:37,450 not bright orange, 118 00:05:37,480 --> 00:05:40,420 but kind of a subtle orange and a pink, 119 00:05:40,480 --> 00:05:41,230 but they're all, 120 00:05:41,380 --> 00:05:46,270 not quite citrusy that provokes a whole different feeling than if 121 00:05:46,270 --> 00:05:49,270 I had all bright yellow neon, 122 00:05:49,270 --> 00:05:50,770 orange, neon pink. 123 00:05:50,800 --> 00:05:52,390 You see what I mean by the colors? 124 00:05:52,630 --> 00:05:55,510 So what are you trying to provoke and how does it 125 00:05:55,510 --> 00:05:57,680 relate to the product that you offer? 126 00:05:58,010 --> 00:05:59,180 So the first thing to do then, 127 00:05:59,210 --> 00:05:59,870 like I said, 128 00:05:59,870 --> 00:06:03,740 is to define the adjectives from there. 129 00:06:03,740 --> 00:06:05,120 As you're looking at your logo, 130 00:06:05,150 --> 00:06:09,080 then you consider graphically what you want your logo to look 131 00:06:09,080 --> 00:06:11,600 like three different things that you can consider. 132 00:06:12,290 --> 00:06:14,360 Maybe you have just an image. 133 00:06:14,990 --> 00:06:16,670 You think of the Nike swish. 134 00:06:17,360 --> 00:06:20,780 Maybe you have an image with the company name, 135 00:06:21,680 --> 00:06:23,690 or maybe you just have the company name. 136 00:06:24,320 --> 00:06:26,690 If your company name is two different words, 137 00:06:26,990 --> 00:06:30,650 maybe you have one word in one font and one word 138 00:06:30,650 --> 00:06:31,910 in another font, 139 00:06:32,660 --> 00:06:35,660 things to think about as you're going through and thinking about 140 00:06:36,050 --> 00:06:38,960 what your logo specifically is going to look like from a 141 00:06:38,960 --> 00:06:40,250 graphic standpoint, 142 00:06:40,550 --> 00:06:43,040 let's talk about if you're going to use a graphic. 143 00:06:43,040 --> 00:06:44,960 So it's not just going to be the font because it's 144 00:06:44,960 --> 00:06:45,470 just the font. 145 00:06:45,500 --> 00:06:47,840 You don't need anybody to create an image for you, 146 00:06:48,290 --> 00:06:50,300 but if there's a graphic associated, 147 00:06:50,690 --> 00:06:52,490 how are you going to get that graphic made? 148 00:06:53,000 --> 00:06:55,220 The one thing I will stress, 149 00:06:55,280 --> 00:06:56,540 oh, it's my pet peeve. 150 00:06:56,540 --> 00:06:58,850 I cannot barely handle it. 151 00:06:59,300 --> 00:07:00,620 I see this happening, 152 00:07:00,800 --> 00:07:02,000 please, please, 153 00:07:02,000 --> 00:07:07,130 please do not just use standard clip art for your logo. 154 00:07:07,490 --> 00:07:12,290 So don't take an emoji and call that your logo or 155 00:07:12,320 --> 00:07:15,230 an image that we know is clip art or a stock 156 00:07:15,230 --> 00:07:19,100 image, a four-color stock image and call that your logo. 157 00:07:19,370 --> 00:07:23,450 I want you to make something that is graphically and specifically 158 00:07:23,510 --> 00:07:25,190 only yours. 159 00:07:25,730 --> 00:07:27,620 This is your company after all, 160 00:07:28,100 --> 00:07:31,580 going back to the graphics of your clip art and how 161 00:07:31,580 --> 00:07:32,660 do you create this? 162 00:07:32,870 --> 00:07:34,610 Especially when you're on a limited budget. 163 00:07:35,090 --> 00:07:40,130 I want you absolutely to create your own individual unique art 164 00:07:40,160 --> 00:07:42,950 that is only yours. 165 00:07:43,370 --> 00:07:45,710 Good news is there's a lot of ways that you can 166 00:07:45,710 --> 00:07:48,110 do this sometimes even for free. 167 00:07:48,560 --> 00:07:49,490 For example, 168 00:07:49,880 --> 00:07:51,170 at the local high school, 169 00:07:51,650 --> 00:07:55,940 is there a junior or a senior who's looking at going 170 00:07:55,940 --> 00:07:59,690 to college is in the graphics art department and would be 171 00:07:59,690 --> 00:08:03,410 interested in creating a logo for you that then in exchange, 172 00:08:03,440 --> 00:08:05,870 you write a letter that they could attach to their college 173 00:08:05,870 --> 00:08:08,690 applications, local community college. 174 00:08:08,720 --> 00:08:12,200 Also, there are many students that would love to be the 175 00:08:12,200 --> 00:08:16,340 one who's designed their logo so that you could possibly even 176 00:08:16,340 --> 00:08:17,540 do for free. 177 00:08:18,440 --> 00:08:21,110 If you're out networking or just ask friends, 178 00:08:21,110 --> 00:08:24,950 does anybody know anybody who's artistic who would be able to 179 00:08:25,010 --> 00:08:26,330 put together a logo for me, 180 00:08:26,750 --> 00:08:28,280 you may even see again, 181 00:08:28,280 --> 00:08:32,090 young students or maybe even members of the chamber who are 182 00:08:32,090 --> 00:08:32,960 graphic artists. 183 00:08:33,260 --> 00:08:35,630 And that would be more as a paid type of a 184 00:08:35,630 --> 00:08:37,820 project. And then third, 185 00:08:37,850 --> 00:08:39,590 you could even go online. 186 00:08:39,620 --> 00:08:41,420 There's a company called Fiverr, 187 00:08:41,570 --> 00:08:44,150 F I V E R R. 188 00:08:44,330 --> 00:08:45,140 Okay. Fiverr, 189 00:08:45,560 --> 00:08:48,050 where you can purchase what are called gigs, 190 00:08:48,350 --> 00:08:51,500 where you could have a logo created for five, 191 00:08:51,500 --> 00:08:53,450 10, maybe $15. 192 00:08:53,510 --> 00:08:53,690 You know, 193 00:08:53,690 --> 00:08:55,070 they give you a couple of examples. 194 00:08:55,080 --> 00:08:56,520 You choose which ones you like. 195 00:08:56,790 --> 00:08:59,550 Maybe they do one revision and then you have the logo, 196 00:09:00,330 --> 00:09:02,760 no matter which way you might do this. 197 00:09:03,000 --> 00:09:04,050 With my examples, 198 00:09:04,050 --> 00:09:05,880 getting someone from the high school, 199 00:09:06,120 --> 00:09:09,270 finding someone in your community to do it for you or 200 00:09:09,270 --> 00:09:10,470 doing it on Fiverr. 201 00:09:10,860 --> 00:09:12,270 Make sure when you're done, 202 00:09:12,270 --> 00:09:14,730 you have some type of an agreement. 203 00:09:14,790 --> 00:09:18,270 Even if it's just through an email that this is exclusively 204 00:09:18,270 --> 00:09:21,210 yours and you own full rights to the logo, 205 00:09:21,540 --> 00:09:24,150 then you have a logo that is yours, 206 00:09:24,300 --> 00:09:26,820 that you can combine with the wording, 207 00:09:26,820 --> 00:09:27,690 your company name, 208 00:09:27,690 --> 00:09:29,010 however you're going to go. 209 00:09:29,310 --> 00:09:30,900 And you can move forward with that. 210 00:09:31,680 --> 00:09:33,330 Once you have your logo, 211 00:09:33,480 --> 00:09:37,980 go into a graphic design app like Canva and play around 212 00:09:37,980 --> 00:09:38,880 with your colors. 213 00:09:38,910 --> 00:09:40,740 You've now created your hex colors. 214 00:09:40,980 --> 00:09:43,770 So you could put like a black and white logo, 215 00:09:43,860 --> 00:09:47,010 let's say over a background of one of your hex colors. 216 00:09:47,280 --> 00:09:49,860 You can do some fun shading of colors. 217 00:09:50,130 --> 00:09:50,550 Oh my gosh. 218 00:09:50,550 --> 00:09:52,290 You can have so much fun with that. 219 00:09:52,710 --> 00:09:54,480 And you can do all of that right? 220 00:09:54,510 --> 00:09:55,500 In Canva. 221 00:09:56,460 --> 00:09:59,610 If you'd like to see a link to all the resources 222 00:09:59,610 --> 00:10:00,480 that I recommend, 223 00:10:00,510 --> 00:10:02,580 especially if you're just starting your business, 224 00:10:02,940 --> 00:10:05,880 jump over to gift biz on and go ahead and take 225 00:10:05,880 --> 00:10:08,130 a look at all the resources that I have there. 226 00:10:08,460 --> 00:10:09,480 Some of them are free. 227 00:10:09,480 --> 00:10:10,680 Some of them are paid, 228 00:10:10,680 --> 00:10:12,840 but different things that could be useful for you and your 229 00:10:12,840 --> 00:10:14,400 business. Okay? 230 00:10:14,400 --> 00:10:17,400 So now you've got your branded colors. 231 00:10:17,760 --> 00:10:21,570 You've got one specialty font or two that you're going to 232 00:10:21,570 --> 00:10:23,670 be using and associated with your business. 233 00:10:24,060 --> 00:10:26,670 And you've got your logo created now, 234 00:10:26,700 --> 00:10:28,410 where are you going to place these? 235 00:10:28,860 --> 00:10:31,920 A lot of this depends on where you're going initially to 236 00:10:31,920 --> 00:10:35,400 attract customers for handmade product businesses. 237 00:10:35,400 --> 00:10:39,150 I specifically always am driving into you want that face to 238 00:10:39,150 --> 00:10:40,050 face interaction. 239 00:10:40,320 --> 00:10:42,780 So you want to be going out to craft shows if 240 00:10:42,780 --> 00:10:43,980 that's possible for you. 241 00:10:44,520 --> 00:10:45,840 And at those shows, 242 00:10:45,840 --> 00:10:47,940 you'll want business cards, 243 00:10:48,330 --> 00:10:50,490 some type of signage behind your booth. 244 00:10:50,520 --> 00:10:51,360 So however, 245 00:10:51,360 --> 00:10:52,860 you're going to do your booth set up. 246 00:10:53,520 --> 00:10:57,510 You may or may not need stickers or any type of 247 00:10:57,510 --> 00:11:00,390 other packaging where you need to apply your logo right now. 248 00:11:00,870 --> 00:11:03,180 But if you're only online selling, 249 00:11:03,240 --> 00:11:04,500 then you would need that. 250 00:11:04,560 --> 00:11:08,220 So consider where you're going and how you're approaching your community 251 00:11:08,220 --> 00:11:09,510 and delivering your product, 252 00:11:09,780 --> 00:11:13,650 and then determine what you need now versus what you can 253 00:11:13,650 --> 00:11:14,610 add on later. 254 00:11:14,880 --> 00:11:17,310 But the fact is you have the logo, 255 00:11:17,400 --> 00:11:18,480 you have the colors, 256 00:11:18,480 --> 00:11:19,620 so you're ready to go. 257 00:11:20,070 --> 00:11:22,560 I would just go ahead and get the things that you 258 00:11:22,560 --> 00:11:25,350 need as a necessity right now. 259 00:11:25,920 --> 00:11:28,860 The other place you'll put your logo is online. 260 00:11:28,920 --> 00:11:32,550 So your websites and your social media platforms you have, 261 00:11:32,700 --> 00:11:34,410 and that of course doesn't cost anything. 262 00:11:34,410 --> 00:11:35,730 Just to add those on, 263 00:11:35,790 --> 00:11:37,860 if you have a website already in place, 264 00:11:38,280 --> 00:11:40,860 if you're just now setting up your social media site, 265 00:11:40,890 --> 00:11:43,320 that doesn't cost anything to establish account. 266 00:11:43,350 --> 00:11:46,290 And then you'll just load your logo in as a graphic 267 00:11:46,350 --> 00:11:47,610 onto those platforms. 268 00:11:48,150 --> 00:11:51,150 And I was just mentioning that as you're starting out, 269 00:11:51,390 --> 00:11:53,320 you don't have to have all the things right away, 270 00:11:53,320 --> 00:11:55,150 have the necessities first, 271 00:11:55,180 --> 00:11:56,830 and then you can add on later. 272 00:11:57,160 --> 00:11:59,290 But the one thing just like I say, 273 00:11:59,320 --> 00:12:03,040 don't take stock photos or stock emojis or whatever, 274 00:12:03,040 --> 00:12:04,900 and use those as your logos. 275 00:12:05,350 --> 00:12:10,120 Also don't print business cards or anything like that off of 276 00:12:10,120 --> 00:12:11,290 your home printer, 277 00:12:11,890 --> 00:12:15,520 get them professionally printed so that they look nice. 278 00:12:15,520 --> 00:12:17,020 You don't have to print a ton of them. 279 00:12:17,050 --> 00:12:17,590 My gosh, 280 00:12:17,800 --> 00:12:21,820 you can get like 250 business cards at Vista print for 281 00:12:21,850 --> 00:12:23,050 under $20, 282 00:12:23,380 --> 00:12:25,150 easy, inexpensive, 283 00:12:25,420 --> 00:12:27,070 but good quality printing. 284 00:12:27,670 --> 00:12:30,880 The most important thing here is you don't need to be 285 00:12:30,880 --> 00:12:34,600 spending a ton of money on this type of thing. 286 00:12:35,020 --> 00:12:37,720 I would much prefer you spending your money, 287 00:12:37,960 --> 00:12:42,160 getting your product out in front of an audience and validating 288 00:12:42,190 --> 00:12:46,060 that there are people there who are interested in exchanging money 289 00:12:46,060 --> 00:12:47,170 for your product, 290 00:12:47,500 --> 00:12:52,360 that when you're starting out is the most important thing to 291 00:12:52,360 --> 00:12:56,500 do. I'm going to even say almost before even branding your 292 00:12:56,500 --> 00:13:01,060 business, confirming that you have people who are interested in spending 293 00:13:01,060 --> 00:13:03,490 money for the product that you make. 294 00:13:03,880 --> 00:13:06,850 And I talk about this way more in my program, 295 00:13:06,860 --> 00:13:10,540 start with confidence in terms of validating a product before you 296 00:13:10,540 --> 00:13:13,630 start moving forward and investing too much time and money, 297 00:13:14,080 --> 00:13:17,200 because sometimes you just need to tweak a product a little 298 00:13:17,200 --> 00:13:20,590 bit for it to be a game changer and for people 299 00:13:20,590 --> 00:13:21,130 to buy. 300 00:13:21,490 --> 00:13:23,350 But you're not going to know that until you're out in 301 00:13:23,350 --> 00:13:26,890 front of people watching and observing what they're doing, 302 00:13:26,920 --> 00:13:27,910 talking with them, 303 00:13:27,970 --> 00:13:28,840 getting feedback, 304 00:13:28,840 --> 00:13:29,410 et cetera. 305 00:13:29,560 --> 00:13:32,910 So that's the most important thing branding comes. 306 00:13:32,910 --> 00:13:34,420 Second. There you go. 307 00:13:34,420 --> 00:13:36,730 We've talked about how to define your colors, 308 00:13:36,970 --> 00:13:39,220 how to pick a font, 309 00:13:39,490 --> 00:13:43,630 and then also what you can do very inexpensively to make 310 00:13:43,630 --> 00:13:46,510 your own original graphic. 311 00:13:46,900 --> 00:13:49,600 And all of this is for the visual part of your 312 00:13:49,600 --> 00:13:53,770 branding, understanding that that's a subset of branding overall. 313 00:13:54,340 --> 00:13:54,940 So Holly, 314 00:13:55,000 --> 00:13:56,830 great question done, 315 00:13:56,830 --> 00:14:00,430 right? It's going to build strong recognition for you. 316 00:14:00,670 --> 00:14:03,490 And when you come across as being professional, 317 00:14:03,910 --> 00:14:06,340 it enhances trust with people, 318 00:14:06,520 --> 00:14:11,290 which of course then increases your opportunity to attract more people 319 00:14:11,350 --> 00:14:13,270 and make sales. 320 00:14:14,200 --> 00:14:15,730 If you'd like to ask me a question, 321 00:14:15,760 --> 00:14:17,170 just like Holly did. 322 00:14:17,170 --> 00:14:18,580 So it's on audio. 323 00:14:19,030 --> 00:14:21,040 Just go over to the website, 324 00:14:21,070 --> 00:14:22,270 gift biz on rapt, 325 00:14:22,330 --> 00:14:26,470 scroll down and you'll see a pink button that says record 326 00:14:26,470 --> 00:14:27,880 a question for Sue. 327 00:14:28,480 --> 00:14:30,610 It's a really fun way for me to hear your voice. 328 00:14:30,640 --> 00:14:32,710 You can share a little bit more than just a written 329 00:14:32,710 --> 00:14:33,790 question for me. 330 00:14:34,060 --> 00:14:37,450 And your question might just show up here in the next 331 00:14:37,450 --> 00:14:40,090 edition of tips and talk bye for now. 332 00:14:42,340 --> 00:14:43,240 That's a wrap. 333 00:14:43,630 --> 00:14:45,490 I'm a get to the point kind of girl. 334 00:14:45,640 --> 00:14:48,400 And this is what you can expect from these quick midweek 335 00:14:48,400 --> 00:14:53,480 sessions. Now it's your turn go out and fulfill that dream 336 00:14:53,480 --> 00:14:54,260 of yours. 337 00:14:54,560 --> 00:14:56,720 Share your handmade products with us. 338 00:14:56,990 --> 00:15:01,010 We want them and they bring us both so much happiness.