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Hi there.

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It's Sue and thanks for joining me for Tips and Talk

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Day. These are bite-sized topics that I pull from community questions

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and things that I'm observing in the world of handmade small

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business. If you'd like to submit a topic,

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DM e over on Instagram at Gift Biz Unwrapped,

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I wanna remind you that doing events like craft shows and

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farmers markets offers great photo and posting opportunities for social media,

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and I bring this up because you've told me you're discouraged

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when you don't see any of the time and effort you

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put into social media.

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Moving the needle on your sales,

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putting in more time,

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posting in the same way isn't going to magically bring you

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results. You need to change the way you're posting and what

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you're posting.

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You don't need to put in more work.

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You need to put in the right work.

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That's when things will change.

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If you need some help with this,

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I've got you covered with the Content for Makers Program.

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Content for Makers will enlighten you as to why your social

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media activities aren't converting into sales.

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It will also show you how to put less time in

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and start seeing activity that will increase your sales.

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Just imagine a day where you know exactly what to post

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and to get it done in five minutes or less.

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Then you can spend your time interacting with potential customers,

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deepening relationships with those you already know too,

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and it builds upon itself naturally.

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Yes, this is possible.

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Content for Makers includes a step-by-step strategy to formulating your unique

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plan based on your business and your products.

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Then you'll have 375 social media prompts over a full year

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of ideas along with the 375 prompts come 375 image suggestions

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so you're not left hanging on the creative.

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These prompts and image suggestions can be used for all platforms

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and all types of posting images,

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live streaming reels,

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even email direction,

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but that's not all.

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Posts aren't going to work if the right people aren't seeing

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them. So you'll also receive a video in a worksheet on

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how to choose and use hashtags.

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This is a way to attract the right people who will

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become your customers.

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Most people are doing this wrong.

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There's more to content for Makers too,

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to see all the details,

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just jump over to gift biz unwrapped.com/content

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for Makers,

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but honestly,

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at only $27,

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it's a no-brainer.

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Why carry on posting as you've been doing all along,

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expecting different results?

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Sign up for content for Makers now and see the transformation

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of your posting experience change before your very Eyes gift biz

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on wrap.com/content

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for Makers ready and waiting for your immediate access right now.

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As Julie Andrews once said or sang,

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let's start at the very beginning,

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A very good place to start.

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When you read,

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you begin with A,

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B, C.

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When you sing,

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you begin with Do Ray Me the sound of music.

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Yes, it makes sense that you start at the very beginning

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except when it comes to one very important part of your

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business, the messaging you use to sell your products.

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In this case,

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you want to flip the script.

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Let's back up for a second.

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You spent hours planning the promotion for your newest product rollout.

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Your packaging is on brand.

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You're sure it's priced properly,

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covering all your costs,

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including margin,

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and you've confirmed it's in line with the market.

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You've taken amazing photos with lighting and angles just right.

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You have images with blurred backgrounds,

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clean single product shots and lifestyle images showing your product in

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use. The entire visual packet is ready to go,

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and you are so excited to get this out.

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For people to buy still,

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to be done before this can happen though,

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is the messaging behind your products.

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You've added keywords to your product titles and descriptions,

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so you're good to go there.

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But what about your promotional copy?

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This is where all the hard work you've put in could

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topple over when it comes to results.

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If you've ever launched a product expecting a huge response,

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but instead saw only a dribble of orders come in,

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it's possible that your messaging fell flat.

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It may be backwards.

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By this,

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I mean the words you're putting forth are all accurate and

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demonstrate what the product is with all its detail and even

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the center flavor variations.

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But it's not capturing attention and prompting action from your audience.

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It's the old features benefit story.

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Describing your product in this way gives them all the specifics,

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but they may not be at the point to be interested

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in that just yet.

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Instead of giving them all the product details,

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flip the script.

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Get their intention by telling them what's in it for them,

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how buying your product is going to make their life better.

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Help them visualize what it will be like to own your

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product, get their buy-in,

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and then explain the options that they can choose from.

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Have I confused you here?

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A great example to demonstrate my point are the weight loss

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commercials I know you've seen on tv,

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do they lead with how their program works or do they

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show you first what can happen for you if you use

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their system?

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Watch for it next time.

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They give you examples of others who show their weight loss

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success and they create situations you can see yourself in when

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you've had the same results.

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Being able to run around the yard with your children or

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grandchildren, fitting back into your favorite jeans you've held onto for

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years in hope this day would come.

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Possibly they're not in style anymore,

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but you don't know what I mean here,

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or losing weight and gaining the confidence and pride of how

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you now show up in the world because of your weight

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loss achievements.

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Only after all this do they talk about what's included in

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the program,

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like the number of meals you get or how it's not

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about calorie counting or whatever the program is.

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They get your attention by explaining what it will do for

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you first when the commercials are short.

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Those 15 second segments,

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they don't even go into the product specs at all.

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Just the results that you're gonna get from using the product.

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You can hear from some of your fellow makers about how

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they describe what their products do for customers in tips and

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talk episode number 98,

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but here are some examples.

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If you've not thought this through before,

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to get your mind going right away.

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I'm giving you ideas here.

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You can of course wordsmith this to make them your own

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or your results may be entirely different from what I say

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here, even if you sell a similar product,

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so again,

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by way of example,

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if you sell decorated cookies,

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you provide smiles for all sorts of events,

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or you create a special mom daughter moment sharing her favorite

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princess cookie or a special celebratory moment of a son's first

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home run with a baseball themed cookie.

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If you make jewelry,

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you help women expand on their wardrobe.

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Being able to use existing clothes for multiple occasions through just

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switching out the effects of bold accessories or your jewelry provides

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that extra spark of fashion that empowers you to show up

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as your most confident self.

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If you're a fine artist,

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you provide the way to personalize a room with the addition

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of one special painting that will invoke emotion and memories and

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likely be passed down the generations.

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Obviously, there are many angles you can take with your products,

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but I think you get the idea here.

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You're showing what the future could be for your customer when

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they own your product.

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It may be something that provides a moment in time like

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candles, cakes,

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and lotions,

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or they could hold their impact for years.

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As with jewelry,

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pottery, and art,

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what you create can evoke emotions,

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provide health benefits,

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guide inner peace,

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or demonstrate caring and friendship.

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If it's a gift,

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the next time you're at the point of writing promotional copy,

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I hope you remember this message.

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Flip the script,

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start backwards first.

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Talk about the effect your product will have on your customer,

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and only after you do that,

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then get into the specifics.

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That's a wrap.

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I'm a get to the point kind of girl,

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and this is what you can expect from these quick midweek

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sessions. Now it's your turn.

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Go out and fulfill that dream of yours.

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Share your handmade products with us.

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We want them and they bring us both so much happiness.