1 00:00:10,939 --> 00:00:16,799 Well, hello and welcome to the e-commerce podcast with me, your host, Matt Edmondson. 2 00:00:16,809 --> 00:00:21,360 Now, the e-commerce podcast is all about helping you deliver e-commerce. 3 00:00:21,370 --> 00:00:22,229 Wow. 4 00:00:22,239 --> 00:00:30,700 And to help us do just that today, I'm chatting with Dylan Lamb from rank about five steps to a successful product launch. 5 00:00:30,709 --> 00:00:36,919 Yeah, we're gonna get into all of the stuff you need to know about how to find launch and all that sort of good stuff. 6 00:00:36,959 --> 00:00:41,819 A fab product to sell which is in effect, what e-commerce is all about, isn't it? 7 00:00:41,930 --> 00:00:47,849 But before Dylan and I dive into our conversation, let me share with you a previous podcast. 8 00:00:47,860 --> 00:00:50,669 Pick a, an episode that I think you'll enjoy. 9 00:00:51,119 --> 00:00:57,810 Check out, breaking down the million dollar playbook, a deep dive into entrepreneurial growth. 10 00:00:58,150 --> 00:01:00,430 That's a recent episode with Leonardo Caracas. 11 00:01:00,439 --> 00:01:01,990 What a great episode that was. 12 00:01:02,119 --> 00:01:09,639 And also if you wanna go old school, if you want a deep dive, check out three top tips for a start up success with Hay Hra. 13 00:01:09,650 --> 00:01:14,440 Uh right back in the early days, uh that was a great episode uh with Hay. 14 00:01:14,629 --> 00:01:24,095 So you can access our podcast picks and of course our entire podcast archive for free on our website at e-commerce podcast dot net. 15 00:01:24,175 --> 00:01:30,955 Plus, if you're there and you haven't done so already sign up to the newsletter and we'll send all the links out to you. 16 00:01:31,065 --> 00:01:35,165 Uh They get delivered straight to your inbox at no cost to you, which is totally amazing. 17 00:01:35,175 --> 00:01:35,584 Right? 18 00:01:35,775 --> 00:01:38,635 Uh And uh yeah, I know many of you have been signing up recently. 19 00:01:38,644 --> 00:01:39,885 So thank you for joining. 20 00:01:39,894 --> 00:01:42,705 Uh and uh let us know what you think to the newsletter now. 21 00:01:42,714 --> 00:01:50,375 I and also I'm, I've got a new sound desk uh in the background here, you can't see it on screen, but we've, we've upgraded the studio a little bit. 22 00:01:50,385 --> 00:01:52,309 So, uh I hope you like it. 23 00:01:52,319 --> 00:01:54,239 Uh That background music is just awesome. 24 00:01:54,500 --> 00:02:00,580 Ok, let's talk about today's show sponsor, the Mighty e-commerce cohort. 25 00:02:00,610 --> 00:02:13,990 This show is brought to you by the e-commerce cohort as many of you know, and Ecommerce cohort is our monthly sort of membership, Mastermind group uh that you can join for little as little at 14 99 a month. 26 00:02:14,080 --> 00:02:27,070 And one of the great benefits uh of Ecommerce cohort, you get access to expert workshops and coaching and all that sort of stuff and we do fresh stuff every month, which is amazing uh and ideal if you're wanting to continue to learn and grow in ecommerce. 27 00:02:27,399 --> 00:02:38,529 Uh But one of the massive benefits uh of all of this, of course is you can uh watch the live recording of the podcast. 28 00:02:38,830 --> 00:02:45,710 Uh and you can, so as I'm talking to Dylan uh in just a few minutes, if you're in cohort, you can watch that live, we stream it live into cohort. 29 00:02:45,720 --> 00:02:47,630 You can come ask your questions to the host. 30 00:02:47,639 --> 00:02:48,789 So why not come and join us? 31 00:02:48,800 --> 00:02:52,440 Check out more at e-commerce cohort dot com. 32 00:02:52,449 --> 00:02:53,630 Be great to see you in there. 33 00:02:54,110 --> 00:03:01,809 Now, Dylan is the driving force behind ommi rank and multiple Amazon brands as a business and marketing consultant. 34 00:03:01,820 --> 00:03:10,500 He steers entrepreneurs towards success and is dedicated to transforming ideas into accomplishments, which I think is a great phrase. 35 00:03:10,690 --> 00:03:13,789 Uh transforming ideas into accomplishments. 36 00:03:13,880 --> 00:03:17,630 Normally, it's transforming ideas into reality, but I like accomplishments. 37 00:03:17,639 --> 00:03:18,729 It's a much better word. 38 00:03:18,979 --> 00:03:21,039 Uh Dylan, great to have you on the show, man. 39 00:03:21,050 --> 00:03:22,000 Thanks for joining us. 40 00:03:22,009 --> 00:03:23,440 How are you doing today? 41 00:03:23,449 --> 00:03:24,000 My friend. 42 00:03:24,869 --> 00:03:26,179 I'm doing great math. 43 00:03:26,190 --> 00:03:29,789 I'm just excited for the heat wave coming in in the weekend. 44 00:03:29,800 --> 00:03:34,529 I don't know how, how you gonna have liver, but in Berlin, it's gonna be so hot. 45 00:03:34,990 --> 00:03:36,110 Is that right? 46 00:03:36,119 --> 00:03:42,339 Is that, is that, is that faith talk or is that, are you going to the sunbed salon? 47 00:03:42,350 --> 00:03:44,460 I don't know where the heat wave is going to come from. 48 00:03:45,300 --> 00:03:47,669 I can't go out just always staying indoor. 49 00:03:47,679 --> 00:03:49,710 I mean, so too cold out here. 50 00:03:50,139 --> 00:03:50,600 That's why. 51 00:03:51,089 --> 00:03:54,369 Wait, I can imagine. 52 00:03:54,589 --> 00:03:57,070 Uh It'd be great to actually have a, a heatwave. 53 00:03:57,080 --> 00:03:57,869 There's no doubt. 54 00:03:58,050 --> 00:03:59,529 Uh So I hope you're right. 55 00:03:59,539 --> 00:04:03,250 Uh, at, at the time of recording, um, it is a little bit chilly. 56 00:04:03,259 --> 00:04:05,289 I've got my sweatshirt on today, but that's ok. 57 00:04:05,300 --> 00:04:06,160 That's ok. 58 00:04:06,470 --> 00:04:08,779 Uh Listen, ommi rank, tell me about Ommi rank. 59 00:04:08,789 --> 00:04:10,369 What does ommi rank do? 60 00:04:10,380 --> 00:04:11,929 And, and, and what's it all about? 61 00:04:13,729 --> 00:04:26,799 So over rank was started like back in seven years ago when I started bootstrap the brand that we have, we really need fund to try to inject more computer the brand. 62 00:04:26,809 --> 00:04:33,929 So we started helping people to launch Amazon ads running uh Amazon store. 63 00:04:35,250 --> 00:04:38,890 Amazon whole operation with Chinese based client. 64 00:04:39,700 --> 00:04:44,720 And then uh we sort of see ourselves as a, as a growth hacker. 65 00:04:44,730 --> 00:04:57,750 We try to always look for external traffics, try to test native ad uh tiktok, Facebook, Google to just try to gain a competitive edge on Amazon, right? 66 00:04:57,880 --> 00:05:01,720 So that is what o rank original from. 67 00:05:02,769 --> 00:05:12,489 So you're using ads, um tiktok ads, Facebook ads, Instagram ads to grow Amazon brands um and to, to, to grow traffic to Amazon. 68 00:05:12,690 --> 00:05:17,630 And this is interesting to me, Dylan and uh I know we're gonna talk about product launches and stuff like that. 69 00:05:18,380 --> 00:05:21,929 Uh and, and talk specifically about products which we'll, we will get into. 70 00:05:22,119 --> 00:05:33,619 But the, the thing that fascinates me at the moment, I've been having a lot of conversations with folks around Amazon about Dr about using external sources to drive traffic to Amazon. 71 00:05:33,630 --> 00:05:40,480 So not just putting a product on Amazon and hoping that Amazon will either show it or using Amazon ads just on their own. 72 00:05:40,959 --> 00:05:50,100 But using Google shopping using uh well, Google pay lads rather Facebook, Instagram tiktok to drive traffic to Amazon. 73 00:05:50,149 --> 00:05:55,140 And actually this is a good thing to do, even if you're an ecom business and an Amazon seller, right? 74 00:05:55,149 --> 00:05:59,260 There seems to be a benefit to external traffic being sent through to Amazon. 75 00:06:00,709 --> 00:06:32,209 It is, it is um when, when it comes to sell on Amazon, we want to always utilize all the internal traffic sources which is all coming from, of course, the organic and then so um the BBC display A DS B and then once they are all being, when you're in a niche that is very competitive, you always want to use external traffics to drive even further for your brand, getting more keyword uses from the algorithms. 76 00:06:32,709 --> 00:06:35,399 So we help supplement supplement brand. 77 00:06:35,410 --> 00:06:43,209 We have like electronic brand, all those niche that require a lot of uh competitive ranking use for the keyword. 78 00:06:43,220 --> 00:06:45,510 We help them to run external traffics. 79 00:06:45,519 --> 00:06:54,970 But of course, our base as lower rank, we have around 15 people that is just focusing on Amazon BBC itself. 80 00:06:56,390 --> 00:06:58,559 So it's, it's an interesting one, isn't it? 81 00:06:58,570 --> 00:07:02,260 Because it is the external traffic thing is becoming a bigger and bigger deal. 82 00:07:02,269 --> 00:07:06,809 Have you had much success with using tiktok to drive sales to Amazon? 83 00:07:07,920 --> 00:07:52,290 Oh yeah, we we always, we often go for a creator that who can go for C PM model, when it comes to the influencer outreach and then when they created the, the UGC, then will you repurpose into ads for Amazon internal video video ads like which is a sponsor, sponsor, brand app and S MS Plus brand A. And then we also use it for uh take a of course, those are the one that is more on the interactive marketing, I would say not listing on Amazon is capable of using take ads because some of them is just a general commodity, right? 84 00:07:52,730 --> 00:08:14,000 But then take to open it to a chance that there is a lot of different template that they are providing different kind of uh different kind of like uh way that you can film your product even though it's just a boring product and then you can drive through Amazon with a coupon and then you will see the sales growth for sure. 85 00:08:14,880 --> 00:08:23,609 And you can, although you can have a keyword nowadays, but it's still a very effective way to go for external traffics, traffics. 86 00:08:23,869 --> 00:08:24,230 OK. 87 00:08:24,239 --> 00:08:26,299 So let me just unpack that a little bit. 88 00:08:26,309 --> 00:08:36,710 Um So you're using uh creators who use the C PM model, just explain for those that might not know what AC PM model is. 89 00:08:37,750 --> 00:08:54,859 So C model is the traditional way of doing in influence of marketing is more on uh you pay them 102 100 even 1000 for one video or sometimes like say 2000 for maybe 10 video for half a year. 90 00:08:55,299 --> 00:09:13,080 Whereas that doesn't guaranteed any success, it only ends up, it ends up just you are getting the UGC only but then or traffics no views when it comes to the count of, of the views, right? 91 00:09:13,369 --> 00:09:19,880 So make sure that the maximize the algorithms to make sure that video will go viral. 92 00:09:20,390 --> 00:09:22,119 We would help them OK. 93 00:09:22,340 --> 00:09:23,640 Per 1000 views. 94 00:09:23,650 --> 00:09:25,640 We're going to pay you $20. 95 00:09:26,520 --> 00:09:39,989 For that reason, the content creator will often want to invest into the content on the scripting into maximizing the potential to that video can go viral. 96 00:09:41,210 --> 00:09:50,070 Yeah, there, there is, there is a, there's a case in the past that we have done uh we work with a big influencer for like 5000. 97 00:09:51,200 --> 00:09:59,900 Uh I think the influencer have around 500 K in follower and then we get, we get only like less than 1000 in sales. 98 00:10:00,830 --> 00:10:09,159 Whereas there is a, there is a in influence, there is like a small influencer that has only like uh I think it's like 30 K, right? 99 00:10:09,169 --> 00:10:09,650 Just say no. 100 00:10:10,679 --> 00:10:23,250 And then again, the go for CBM model and then we pay 5000, but then we were able to generate 30 K in sales and that is powerful uh sense of using CBM model. 101 00:10:23,640 --> 00:10:24,020 Yeah. 102 00:10:24,030 --> 00:10:24,599 OK. 103 00:10:24,809 --> 00:10:26,849 So thank you for explaining that. 104 00:10:26,859 --> 00:10:31,640 And again, just to be clear on terms, if you don't know UGC just means user generated content. 105 00:10:31,840 --> 00:10:38,590 Um And so this is, this is content that the influencers create, which you can then use, isn't it to, to create this? 106 00:10:38,599 --> 00:10:41,130 So you're taking those videos which they create. 107 00:10:41,659 --> 00:10:46,229 Um And you're running those as ads in Amazon as well as on tiktok. 108 00:10:46,239 --> 00:10:48,609 Um So you're sort of duplicating that content. 109 00:10:48,960 --> 00:10:50,729 Uh which is fascinating. 110 00:10:50,809 --> 00:10:53,659 Well, listen, all of that was for free. 111 00:10:53,669 --> 00:10:58,489 Uh I didn't even intend to talk about content marketing, but I just love the way conversations go. 112 00:10:58,500 --> 00:10:58,929 Really? 113 00:10:59,539 --> 00:11:09,400 Um So let's talk about uh the five steps to a successful product launch Dylan if we can given that, that's what the podcast title is. 114 00:11:10,130 --> 00:11:11,869 We should probably talk about that. 115 00:11:12,059 --> 00:11:13,349 So what's step number one? 116 00:11:14,169 --> 00:11:14,460 Yeah. 117 00:11:14,659 --> 00:11:17,590 So to talk about the fact that would you mind if I talk about the problem first? 118 00:11:17,599 --> 00:11:21,429 Because that problems will contribute to the steps that we OK, let's do it. 119 00:11:22,219 --> 00:11:22,440 Yeah. 120 00:11:22,619 --> 00:11:38,450 So the reason why we create these steps, we also call it like the future proof for a large formula that claim to be only ranks way to do that formula is because there's so much problem that we are facing lately when it comes to selling on Amazon, right? 121 00:11:38,580 --> 00:11:47,630 Firstly, we have to uh uh stress from all the cash in inventory is super duper cash intense. 122 00:11:47,640 --> 00:11:52,299 You always have to chase for Freeman worth of inventory on Amazon. 123 00:11:53,049 --> 00:12:00,909 Um When you up to when you, when it arrives to four months, you are always like on you always have to order another batch of inventory. 124 00:12:01,039 --> 00:12:06,159 So it's always another three months, another three months that is in your, as you know. 125 00:12:06,840 --> 00:12:07,229 All right. 126 00:12:08,979 --> 00:12:15,809 So, um this is not just the only thing, ah, inventory you always have to pay in advance. 127 00:12:15,830 --> 00:12:19,330 Whereas jobkeeper, you, you are like as the middleman. 128 00:12:19,500 --> 00:12:33,150 Whereas if you're sharing, you only, you can order, you got way more flexibility rather than Amazon that you always have to order the funds out, going to the warehouse, right? 129 00:12:33,340 --> 00:12:42,809 And then there's also a lot of unsystematic risk when it comes to competitors attack suspension listing, take down brand registry program on Amazon, right? 130 00:12:42,859 --> 00:13:11,780 So with all the systematic risk and cash flow and intensive or inventory problem that eventually, that we are telling our clients saying that, hey, uh if you were launching your product in a different way uh back in a few years ago today, you won't be saying because you put all in all day in one basket and you get suspended by Amazon, then you're gonna, right? 131 00:13:11,989 --> 00:13:26,729 And that's why we are offering an alternative way for them to how to launch a product in order to uh not to put all the weight in one basket in as well as building the brand for themselves. 132 00:13:27,159 --> 00:13:36,570 On Amazon, I always ask our client, what are the, when, when, when your customer asked you, where did they get your product from? 133 00:13:36,809 --> 00:13:39,619 Do they answer your brand name or the answer? 134 00:13:39,820 --> 00:13:40,780 I got it from Amazon. 135 00:13:41,590 --> 00:13:52,679 So that's a very interesting question because not everyone bought from Amazon, they know they are actually not from Amazon, they did for Amazon created those product, right? 136 00:13:52,880 --> 00:14:01,409 So that as a result, the future proof product launch formula comes into mind that there is five steps. 137 00:14:03,150 --> 00:14:36,500 The first step is uh the sense of the auto step is about um trying to make the most out of your launch rather than paying for 30 K. At the end of the day, your product is going to be unsuccessful issue your product done, all the research done, all the development and using all the back data to understand uh that's the product that we should win before you invest additional 40 K in inventory, right? 138 00:14:36,750 --> 00:14:52,070 And on MS and sell on Kickstarter is you don't have to order the first special inventory until you finish your product you put on to me, right? 139 00:14:52,229 --> 00:15:00,590 So that five step comes into five different steps to ensure each of the step you are doing it right before you do a final product launch. 140 00:15:01,109 --> 00:15:01,289 Ok? 141 00:15:01,320 --> 00:15:04,760 So the first part is about um product research. 142 00:15:04,770 --> 00:15:11,739 Second is about the product edition and then the third one is product development. 143 00:15:13,419 --> 00:15:29,799 After that, you launch on Kickstarter and then after you launch on Kickstarter, you treat Amazon or Shopify or SC or ebay as in the channel because they are not your main channel to go for. 144 00:15:29,809 --> 00:15:39,460 They are not of the supposed uh cash flow that would kill your business if one day they have changed their term of service or direct, right? 145 00:15:40,559 --> 00:15:58,059 So let's talk about the research in research uh phrase um we help uh uh the best thing for us to do in research is of course finding all the reference from the competitors from interest from the platform. 146 00:15:58,210 --> 00:16:03,280 Uh the idea from a the gift idea, the new release, right? 147 00:16:03,289 --> 00:16:09,919 It's all about starting from your interest um and see what you are passionate to sell on. 148 00:16:09,929 --> 00:16:19,309 You don't just sell a product that you don't like or you don't want to be with for the next 12 months, it's going to be for yourself in the future. 149 00:16:20,739 --> 00:16:39,419 So, um from the product of research uh is all about uh using um uh what's available on your world field as in like, OK, you have a bottle and then you understand that you are a techie guy. 150 00:16:39,609 --> 00:16:44,989 So you know that OK, uh I have iphone, I have a lot of Mac safe things. 151 00:16:45,000 --> 00:16:49,460 So I would just put a bottle stem and Mac safe and then become a Mac Safe bottle. 152 00:16:49,929 --> 00:16:53,450 That is exactly what happened on Kickstarter just now. 153 00:16:53,830 --> 00:16:59,909 They just, they just raised 2 million for just a bottle that it could a Mac safe on top. 154 00:17:00,020 --> 00:17:08,630 So when people doing gym, they can just use it as a stand to watch drama or to just OK, I'm with you. 155 00:17:08,640 --> 00:17:16,839 So they, so they raised 2 million quid because they had this idea for a drinks bottle that you could stick your iphone to with Magsafe. 156 00:17:17,479 --> 00:17:19,790 Uh, so they could film themselves in the gym. 157 00:17:19,800 --> 00:17:20,189 Right. 158 00:17:20,199 --> 00:17:21,550 That's ok. 159 00:17:21,598 --> 00:17:22,598 That's genius. 160 00:17:22,608 --> 00:17:23,939 Uh, I just wanna say that's genius. 161 00:17:23,949 --> 00:17:25,750 And I can see why they raise the 2 million quid. 162 00:17:25,760 --> 00:17:28,180 Cos everybody posts those kind of pictures on Amazon. 163 00:17:28,589 --> 00:17:29,000 Ok. 164 00:17:29,010 --> 00:17:29,819 So I get that. 165 00:17:29,829 --> 00:17:31,199 So, product research. 166 00:17:31,209 --> 00:17:34,219 Uh, sorry, that's gonna keep me smiling all day. 167 00:17:34,229 --> 00:17:40,510 So they've uh I interrupted you that the, the 2 million quid uh raised on Kickstarter well done guys. 168 00:17:40,520 --> 00:17:41,339 That's clever. 169 00:17:43,270 --> 00:17:43,729 Yeah. 170 00:17:44,140 --> 00:17:48,969 Um So yeah, as you did just say, it's all about connecting the dot Right. 171 00:17:48,979 --> 00:18:03,270 Whatever it happens in life, you just connect them all together, I think as a ecommerce entrepreneur, um if you're into wholesale, I mean, if you're in the profit label, not about wholesale or job shipping, which just about profitable. 172 00:18:03,530 --> 00:18:13,109 You are always wanting to get your brand, launching a new kind of product uh to your customer to retain the customer to become a royal customer. 173 00:18:13,880 --> 00:18:28,569 And that's why kind of a thought for your brand, for audience from what you know of or from what you can see what existed in the market, put them all together and wow, that's like almond product in a sudden, right? 174 00:18:29,079 --> 00:18:32,770 So that's the product ah research process. 175 00:18:32,780 --> 00:18:37,339 Um um I could have gone so much deeper. 176 00:18:37,349 --> 00:18:38,859 Um Do you want me to go for that? 177 00:18:38,869 --> 00:18:46,119 As in like the, the, how, how, how many I was gonna say, how do I mean, product research is, is one of those things that we all know we should do. 178 00:18:46,130 --> 00:18:46,609 Dylan. 179 00:18:47,099 --> 00:18:54,979 Um, what are, what are maybe two or three things that we should think about when it comes to researching products, you know, how do we actually go and do this? 180 00:18:54,989 --> 00:18:57,449 What are some of the, the things that we should look out for? 181 00:18:58,219 --> 00:18:58,640 Right? 182 00:18:58,989 --> 00:19:09,699 Um I think margin is the first one we went to go for from nowadays, a 3% profit margin is actually a good one on now. 183 00:19:09,709 --> 00:19:20,530 This e commerce world back in 2017, I mean, 50% or even 80% is totally doable right now. 184 00:19:20,770 --> 00:19:23,329 I'm not saying that 50% is not the way to achieve that. 185 00:19:23,339 --> 00:19:29,310 But then with the amount of competitors we have around the world that thinking ecommerce is that easy? 186 00:19:29,319 --> 00:19:41,520 Everyone just come in coming in, they got more options and that's why 40% and above is somehow um achievable, but it's not easy to find, right? 187 00:19:42,099 --> 00:20:01,520 So we want to aim for 40% or buff margin because we want to end up when I go to Shopify or Kickstarter or when it comes to like ebay, we run off budget to run a on the platform or we run off budget, we we to run it on external traffics and that's why is a healthy margin. 188 00:20:02,050 --> 00:20:08,449 All right, and once you have those 20% then you will know that about when it comes to running a, what's your break? 189 00:20:08,459 --> 00:20:09,130 Even a course? 190 00:20:09,140 --> 00:20:12,050 Was your role as that you can go for? 191 00:20:12,060 --> 00:20:12,550 Right. 192 00:20:13,160 --> 00:20:19,199 And of course, like the forum about the data unit, how many cells you're gonna get? 193 00:20:19,209 --> 00:20:26,000 You can use as rush to find that you can use jungle scout in 10, all those to refresh engineering. 194 00:20:26,010 --> 00:20:28,630 What kind of like CS that approximately that they're getting? 195 00:20:29,150 --> 00:20:29,479 Right? 196 00:20:30,079 --> 00:20:39,020 And of course, like I I you always want to aim for 100 plus or maybe a minimum of 75% plus. 197 00:20:39,069 --> 00:20:47,290 So that's a fresh show that we have set for, for research that we want to make sure that they are a discount product. 198 00:20:47,329 --> 00:21:15,579 And if you are unsure where you can find those for idea, you can always go to like different platform on some reviews to find what's the uh what's the problem on the existing product you want to launch for for bo if you want to find what's what's wrong with bottle by the one star, ah the gift idea, the new release, uh the move and check as well on a and after that, if you want more idea pinches is a great source. 199 00:21:15,589 --> 00:21:20,510 I've been finding a lot of inspiration as well in the past uh itself. 200 00:21:20,520 --> 00:21:23,839 Uh Reddit, youtube, right? 201 00:21:23,849 --> 00:21:24,650 Facebook group. 202 00:21:24,660 --> 00:21:31,089 It, it's like it's like content marketing uh when, when we do content, it's all about the skyscraper method. 203 00:21:31,329 --> 00:21:44,680 Um It's about trying to uh gather information from the other other one and then this one and that one end up together and then you come with the summary on top, you add something on that, right? 204 00:21:44,859 --> 00:21:53,000 So launching point is the same, you have to gather what exists in the market and then combine all the features and function. 205 00:21:53,380 --> 00:21:58,119 It sounds like a over engineering piece of things, but it could be easy as well. 206 00:21:58,189 --> 00:22:07,760 Um If you think that that one unique selling point can be set on the marketplace right now and that is the one that you want to do for when you go for when it comes to body research. 207 00:22:08,579 --> 00:22:16,290 I so after the research um is going to the product foundation. 208 00:22:17,300 --> 00:22:21,069 So yeah, we did talk about the process of the price and margin, right? 209 00:22:21,079 --> 00:22:49,170 But we didn't talk about the such demand like there's a lot of such demand that we need to consider, consume the search demand from Amazon because Amazon after have the highest search intent, whether you're going to sell on buy or Amazon or ebay in the future, you still need to look at Amazon because on Amazon, they provide a tool like brand analytic or a tool from Hidden 10 that can tell you oh on, on, on, on what kind of like a sales data you need that we're getting. 210 00:22:49,180 --> 00:22:56,630 And of course you want to go for um Google Google trend as well, you want to see a trend or like seasonal product. 211 00:22:56,989 --> 00:23:02,479 We don't want to go with seasonal product because is going to be affecting your cash flow in the long run. 212 00:23:02,859 --> 00:23:08,020 But of course, I know that a lot of seller that they would just aim for seasonal product. 213 00:23:08,030 --> 00:23:13,020 But you know, it's not something that we would like to go for when we have so much choice right now. 214 00:23:13,310 --> 00:23:21,729 Right after when they look at a nonbranded keyword, I remember that we have a client, a client that was selling smart. 215 00:23:22,229 --> 00:23:32,479 So you know those wi I smart like that we have there, the ones you plug, yeah, the plugs that, that work on off of Wi Fi and they control your lights and all that sort of thing. 216 00:23:33,530 --> 00:23:33,729 Yeah. 217 00:23:34,010 --> 00:23:39,300 So, so those when, when, when they were still on Amazon, there wasn't using any research. 218 00:23:39,310 --> 00:23:44,550 They were, they were after and then they went on to Amazon and then they just come to us. 219 00:23:44,560 --> 00:23:46,920 Can you can, can, can we do BBC for them? 220 00:23:46,939 --> 00:23:49,880 I say, I say, yeah, we can provide that your product first. 221 00:23:50,000 --> 00:23:58,880 And then when we do the research for them, we realize the biggest seller on the Wi Fi plug niche is T blink, right? 222 00:23:59,390 --> 00:24:09,250 And then for you to battle PP is actually getting 65% of the market share and then the rest is 35% on Amazon. 223 00:24:09,430 --> 00:24:12,020 They are just small seller from all around the world. 224 00:24:13,000 --> 00:24:23,339 And that's why nonbranded keyword is very important for us to explore and discover whether or not if we can make a market gap. 225 00:24:24,349 --> 00:24:30,170 If we can choose that long tail keyword, once we launch, then we'll just focus on that. 226 00:24:30,180 --> 00:24:42,464 Can we do that if we can't move on if we can't at least 10 known brand, the keyword that we find out that there's a gap that we can go for then yeah, that will be qualified as in like a take, right? 227 00:24:42,734 --> 00:24:45,375 Of course, that we don't pick once and then we just go for it. 228 00:24:45,385 --> 00:24:47,005 There's a lot of different research that we go for. 229 00:24:47,324 --> 00:24:53,185 We go for market situation dominated by 100 like to be linked. 230 00:24:53,295 --> 00:24:58,525 And then we look for whether or not there is external traffic potential. 231 00:24:58,824 --> 00:25:04,250 Do they have a hashtag on tiktok ah from searching from the greater marketplace? 232 00:25:04,459 --> 00:25:10,489 Ah What does your computers run on Facebook from looking at the Transparency library? 233 00:25:10,520 --> 00:25:13,329 What do they do in Google again on the Google Library? 234 00:25:13,420 --> 00:25:13,569 Right? 235 00:25:13,579 --> 00:25:16,619 With today's latest method that we have, we always keep updating. 236 00:25:16,630 --> 00:25:25,449 What's the best thing that we can do for your product before you decide what product you want to launch because you get data, right? 237 00:25:25,459 --> 00:25:27,130 So that is a violation. 238 00:25:27,140 --> 00:25:35,030 So once on the violation point that you take all those button, I would say at least you have at least takes 70% of that 75% of them. 239 00:25:35,339 --> 00:25:42,569 And then I was, I would say your competence, you're safe to start launching this product with a minor two, right? 240 00:25:42,579 --> 00:25:47,020 Um So that is the market for station stage, right? 241 00:25:47,030 --> 00:25:55,199 So after the market market uh uh market product ation stage, we will go on to do the product development, right? 242 00:25:55,479 --> 00:26:21,969 So um from the product development, uh there is a lot of developing that development that we need to go for uh on the um material, on the shape, on the texture, on the size on the ingredient or taste or smells or even the design of like uh uh uh the body of the product or even packaging or maybe the Instacart that we can go for. 243 00:26:21,979 --> 00:26:23,010 What can we, what can we do? 244 00:26:23,979 --> 00:26:25,520 What is the different things? 245 00:26:25,530 --> 00:26:29,319 How do, how durable it is, how reliable it is going to be? 246 00:26:29,510 --> 00:26:36,319 Um So all those pro development development is like a checklist that we have to communicate with manufacturer. 247 00:26:36,849 --> 00:26:42,290 And um oh let me talk about one of that. 248 00:26:42,300 --> 00:26:47,719 We, we have, we used to help a client to develop a backpack. 249 00:26:48,310 --> 00:26:48,609 OK. 250 00:26:48,619 --> 00:26:50,219 So that's a case Google. 251 00:26:50,790 --> 00:26:52,910 This backpack is a modular backpack. 252 00:26:53,180 --> 00:27:02,479 So that that seller uh go for uh have us to help having come to us to help them gain source manufacturer for them. 253 00:27:02,609 --> 00:27:04,250 But we didn't little little them. 254 00:27:04,469 --> 00:27:18,099 Then we know that they have fine manufactured before then already they are fine at least 10 to 20 manufacturer that they can achieve for them because it's too complex. 255 00:27:18,949 --> 00:27:19,329 Right. 256 00:27:19,760 --> 00:27:27,119 So whenever we, because most of the manufacturer about backpack is in Guangzhou Hu, that's the name of the city. 257 00:27:27,319 --> 00:27:35,969 And then, and then of course, that's where we go as well because that's, that's, that's the like known secret of every source. 258 00:27:36,030 --> 00:27:39,510 They would just go on to that place to go for a backpack factory. 259 00:27:40,060 --> 00:27:45,310 We give them the, the, the, the, this sketch of the product uh draft. 260 00:27:45,829 --> 00:27:48,619 They were like, oh, I know this guy this, I found me before. 261 00:27:49,300 --> 00:27:52,750 I was like, oh no, I told the first manufacturer they say the same thing. 262 00:27:52,760 --> 00:27:59,319 Second one, say the same thing we just realized after that he has talked to at least 20 of them. 263 00:27:59,540 --> 00:28:13,709 And then, and then the reason why they're rejecting them and they want to come to us because uh they, they, they just can't figure out, I think manufacturer just can't figure out how to execute the complex of that backpack. 264 00:28:14,689 --> 00:28:26,569 So we end up have to um not decom the whole thing to make some go away and then make this come back and then do this and do that. 265 00:28:26,699 --> 00:28:34,349 And then this manufacturer understand that ah because we are there to help them to explain the whole thing. 266 00:28:34,359 --> 00:28:37,239 I have to fly to the US to help them to understand from client. 267 00:28:37,390 --> 00:28:38,489 What does that do? 268 00:28:38,500 --> 00:28:39,479 What does that do? 269 00:28:39,640 --> 00:28:45,290 And then I come back to China and I have to explain to them in Mandarin and what's going on with this? 270 00:28:45,410 --> 00:28:46,479 Why do we see a way? 271 00:28:46,489 --> 00:28:49,469 How can you combine it together? 272 00:28:50,010 --> 00:28:57,500 So the lessons there behind is uh don't over complicate your product. 273 00:28:58,099 --> 00:29:13,280 If you, if you over communicate your product, you are just creating a hassle, hassle by yourself because you have to go in for as the middle man that you might not be able to achieve anything at the end of the day, right? 274 00:29:13,500 --> 00:29:20,729 So just like the bottle and the Mac just to function snap and that become a killer, right? 275 00:29:21,130 --> 00:29:26,380 When you communicate something, then your customer, you have, you have a busy time to explain. 276 00:29:26,390 --> 00:29:31,339 What does that thing to what, what does that feature do to your customer? 277 00:29:31,349 --> 00:29:35,709 What does that do to your decision to your customer in different way? 278 00:29:35,719 --> 00:29:36,020 Right? 279 00:29:36,209 --> 00:29:54,310 So you are having a bad, you, you're going to having a bad time to explain all the all the copies in your landing page, all the angles to different audience at the end of the day, you are going to be spent much more money than if you're just focusing on two feature. 280 00:29:55,050 --> 00:30:06,150 So that about the product development that that you guys can can can I'm curious, Dylan, did they get their backpack manufactured in the end? 281 00:30:07,189 --> 00:30:07,790 They did. 282 00:30:07,800 --> 00:30:31,780 Yeah, they did, they did get it back from but then they give up because they realize uh I mean, it's just, it's not that they give up is the factory give up because the fact after they get a backpack, they got another batch of revision that they want to do and then another revision that we do, we have around seven iteration before he give up because he knows that um firstly, he don't have a pattern about that. 283 00:30:31,979 --> 00:30:36,599 And secondly, backpack can be easily uh copied by anyone. 284 00:30:36,619 --> 00:30:42,079 And that's why at the end of the day, um they say, OK, can we just stop this development? 285 00:30:42,390 --> 00:30:46,160 But it's a shame because I put in so much effort with them. 286 00:30:46,339 --> 00:30:58,599 And then, and then, you know, it's kind of kind of like our baby as well because we, we thought that is so much, we thought there is like before she, he wants to push through it. 287 00:30:58,949 --> 00:31:03,109 And at the end of the day that he just don't want to go through that anymore, you lose the passion essentially. 288 00:31:03,119 --> 00:31:03,219 Yeah. 289 00:31:03,229 --> 00:31:04,349 That's another thing. 290 00:31:04,869 --> 00:31:06,910 If you overcome, you lose the passion. 291 00:31:07,430 --> 00:31:07,729 Yeah. 292 00:31:07,739 --> 00:31:07,910 Yeah. 293 00:31:08,469 --> 00:31:08,739 Yeah. 294 00:31:08,750 --> 00:31:15,109 Sort of the more complicated it is, it's a bit, I, it's a bit like walking through what I would say. 295 00:31:15,119 --> 00:31:24,359 Treacle, you know, you, you, it just gets harder and harder and harder that the more complicated it becomes and you, you, you're right, you lose the passion for it, you lose the will to live, I think. 296 00:31:25,030 --> 00:31:31,089 Um And, and it's true in most things, isn't it that you see a lot of people build, like there's some really popular shows isn't there in England. 297 00:31:31,099 --> 00:31:46,150 I don't know if you've seen Grand designs um where they, you know, they film people trying to build houses and the ones that are always more complicated uh are always, you know, I look at it and go, I know if I'm gonna build a house, it's never gonna be complicated, it's gonna be simple. 298 00:31:47,469 --> 00:31:49,130 Uh And so I like what you're saying here. 299 00:31:49,140 --> 00:31:57,920 So we've gone, so, so we've gone through the research, we've validated our product, we found somebody to manufacture it or maybe we're manufacturing it ourselves. 300 00:31:58,699 --> 00:32:05,839 Um So we've got our, our product um val uh validated and developed, talk to me about Kickstarter. 301 00:32:05,849 --> 00:32:06,849 What happens then? 302 00:32:07,959 --> 00:32:08,420 OK. 303 00:32:08,780 --> 00:32:13,420 Um So when it comes to Kickstarter, that's the real hassle comes in. 304 00:32:13,760 --> 00:32:18,760 Um Because yeah, because we will have to build a landing page. 305 00:32:19,260 --> 00:32:23,380 Uh We have to build, we have to delete J and then we have to do the Ecommerce. 306 00:32:23,459 --> 00:32:24,209 A Yeah. 307 00:32:24,349 --> 00:32:24,680 Right. 308 00:32:25,150 --> 00:32:36,589 Um Oh that, it's not just that we, we have to, when you do, you want to email marketing to be attaching it and then you do lead, you went, you went to the email marketing as well. 309 00:32:36,619 --> 00:32:52,380 And then we, we provide as well the sense of the kick I launch the reason why we do product in advance uh the foundation as I miss some part in the foundation part, you do Facebook as well to follow whether not there is interest and there's like uh what copy reson. 310 00:32:53,699 --> 00:33:04,290 So um once you find that uh you, you have them as your audience because you put them in the group, you get them the survey about what do you want to see more about this product? 311 00:33:04,300 --> 00:33:14,650 So they treat your product as a baby as like they, they feel like they have a sense of you guys developing the product together and that's why they want to follow your journey on. 312 00:33:14,660 --> 00:33:16,869 How do you achieve your dream together? 313 00:33:17,050 --> 00:33:21,599 And at the end of the day, on the launch day, they will back you for your product, right? 314 00:33:21,849 --> 00:33:33,319 So um when it comes to launch on Kickstarter, um there's two goal, one is the F and then one is the real goal. 315 00:33:33,339 --> 00:33:35,900 The F is the one that you use on Kickstarter. 316 00:33:36,310 --> 00:33:50,579 Uh Because for the algorithm sake, you don't, you always want the algorithm thinks that your product is trending and then for the audience, Kickstarter backer stakes, you want to think, let them think. 317 00:33:50,589 --> 00:33:54,979 Oh they are doing around, they're doing 100% more than the funding. 318 00:33:54,989 --> 00:33:56,089 It must be successful. 319 00:33:56,310 --> 00:33:58,030 That's why there's no more effects. 320 00:33:58,040 --> 00:34:00,699 We just comes in that, that's why I can. 321 00:34:00,800 --> 00:34:04,430 That's why I back then because I, I will for sure that they will fulfill their promise. 322 00:34:04,810 --> 00:34:07,959 And then the simple event comes into the outreach as well. 323 00:34:07,969 --> 00:34:27,580 When the influencer, when the press release, when the newsletter partners, when the athlete marketer, they see that, that you um you can be successful and then they're likely to promote your product as well and create these effects, not to mention about the Kickstarter as well. 324 00:34:27,590 --> 00:34:32,149 They have organic traffic as well if you are doing so well on the platform. 325 00:34:34,100 --> 00:34:39,100 Uh and that's the vehicle and then there's, there's a real goal that uh that you want to set in your team. 326 00:34:39,320 --> 00:34:52,270 The real goal is calculated by um well, anyone, you can say that you can set a million 305 100 but it's not realistic until you until you understand your budget, right? 327 00:34:52,610 --> 00:35:05,040 So if you're saying that you want to get 500 K for the um for the Kickstarter goal, the funding you want to achieve, then you were going to refresh, entering the whole thing. 328 00:35:05,090 --> 00:35:05,719 OK? 329 00:35:05,739 --> 00:35:16,679 From the violation test, it takes me around uh uh uh uh one K to generate uh let's say uh 1000 lead, right? 330 00:35:16,689 --> 00:35:18,270 So there's £1 lead, right? 331 00:35:18,469 --> 00:35:34,159 And £1 per lead you will get around, let's say uh 10% of the uh click rate, which means they are and OK in the email and then so 1020% which is around 202 100 what's the conversion rate, conversion rate of that? 332 00:35:34,169 --> 00:35:40,429 200 is around maybe 10% again and then that will be 20. 333 00:35:40,439 --> 00:35:59,780 So now you know that for that 20 people uh to get 20 people to your listing, to buy your product to comfort them, it's going to be costing you 1000 for a. So for the 500 K, it means that you need um uh how many by, by trying to divide them by the conversion rate? 334 00:35:59,790 --> 00:36:03,840 And on the calculation method, yeah, we just done into your goal. 335 00:36:03,879 --> 00:36:07,100 So by using this recent method, then we will know that. 336 00:36:07,110 --> 00:36:07,669 OK. 337 00:36:07,850 --> 00:36:11,360 Um this is uh how much do we want to spend? 338 00:36:11,370 --> 00:36:14,889 And that's why this is my goal rather than 1 million. 339 00:36:15,449 --> 00:36:17,350 So a lot of people was confused. 340 00:36:17,360 --> 00:36:22,959 Kickstarter, isn't that, uh they are supposed to give me the fund, the backers without me doing advertising. 341 00:36:23,050 --> 00:36:44,149 Well, it's not about, it's about marketing unless you have a very genuine idea or, or if you have like past mail list that you have there, uh that you have gathered in the past, uh or if you have um uh like celebrity status, uh that when you launch a boat, then everyone knows about you. 342 00:36:44,310 --> 00:36:51,050 Uh Other than that, if you yourself squash, uh you always have to invest in the advertising. 343 00:36:51,280 --> 00:37:03,350 So the, the beautiful things comes afterward is the more time that you launch, the easier you're going to be on this, on this, on the second follow up launch. 344 00:37:03,800 --> 00:37:15,469 So because all the people that you're gathering from Kickstarter, uh you're able to get them, buy into your thesis to your story and that's why they want to grow with you. 345 00:37:15,639 --> 00:37:29,659 And it's funny it's like the return backers on Kickstarter is as high as 35% and you see that 45% and you know, when you do the email marketing, but we do email marketing. 346 00:37:29,870 --> 00:37:37,020 But then when you plus the Kickstarter update, because Kickstarter update will be a Kickstarter email marketing as well. 347 00:37:37,030 --> 00:37:39,179 So your email Kickstarter email. 348 00:37:40,100 --> 00:37:43,350 Can you imagine how many messages touch point? 349 00:37:43,360 --> 00:37:49,159 You're going to get that people to see your message first before they buy your product, right? 350 00:37:49,270 --> 00:38:13,379 We as in a shop or Amazon, let's not talk about Amazon because Amazon seller, we can even message the audience whereas in five, yeah, you can email them, but then you have to deal with the DK I MS FP, all those like a technical thing and then going through all that in and then end up going to promotion Inbox, well as Kickstarter, they have maintained so well that you can get that for free. 351 00:38:13,620 --> 00:38:15,429 It is almost like an S MS, right? 352 00:38:16,340 --> 00:38:29,379 That is the reason why that is just the one reason why your gap campaign is going to be better and better because you already get the audience, you have the platforms, your email and then um and those are things right? 353 00:38:29,489 --> 00:38:42,040 Of course, like the launch process is not, is not just that easy on the kicks I launch, there's also um influence outreach, there's also a new set of partnership, there's also cross promotion. 354 00:38:42,310 --> 00:38:45,179 Um and there's athlete marketing as well. 355 00:38:45,189 --> 00:39:01,909 So we need to go on and to message them and then ask them, uh we have achieved this decision and that you would, you want to be a part of us and then you took some percentage from the sales that you generated. 356 00:39:03,459 --> 00:39:12,699 We, we went with several of them, they are up to, they could be ranging up to 10% 10% to 35% when it comes to the commission, when it comes to. 357 00:39:14,229 --> 00:39:15,139 But it's a must. 358 00:39:15,370 --> 00:39:21,010 If you, if we sell on Amazon, we know that Amazon take 35% already just passing on the platform. 359 00:39:21,179 --> 00:39:35,389 But then right now you're trying to gain the algorithms to build a snowball effects is not keyword related on Kickstarter, but is the A I about, they are detecting your cells, they are detecting whether or not you're driving traffic. 360 00:39:35,510 --> 00:39:46,229 They are detecting how long people is, is like uh bouncing from your page and then they determine whether or not they should push your product to a high up in the algorithms, right? 361 00:39:46,239 --> 00:39:49,340 So they do have the category ranking on Kickstarter. 362 00:39:49,580 --> 00:39:53,689 Um And that's why we are doing all things to drive traffics. 363 00:39:53,840 --> 00:40:04,330 And then before we even drive traffics, uh we in the P launch, we have those people who we get all the list and then we will, we will email them all at once. 364 00:40:04,340 --> 00:40:18,790 Hopefully in the first three days you pass through, not just the vehicle, but then maybe a few 100% after the vehicles from the email that you have generated and that launch process that I don't think I have completed. 365 00:40:18,969 --> 00:40:38,840 Well, ok, I I would say urgency, urgency is the one that we are using mostly uh uh because we are building this £1 reservation of funnel to help backers to understand, to help us understand what are the the engagement before the launch? 366 00:40:39,409 --> 00:41:09,939 If the engagement is high, it means a further proof that your product has the uh the potential during the polarization, you are just following the product idea, but then the during the lead uh the pre launch part, which is the lead part, you're following your message and your audience and that's, that's where you do the A B testing and you the launch part in the ad, you're supposed to scale it because you have all the pro you have prospect all the audience already before in the launch stage. 367 00:41:10,060 --> 00:41:24,850 And now you start to scale them into different platform, youtube, Google and all the organic traffics from now and maybe those pay traffic, own traffics as well that you're going to do for. 368 00:41:24,860 --> 00:41:30,510 So it's all in one place that we are talking about when it comes to this future proof for a large formula. 369 00:41:30,689 --> 00:41:30,830 Yeah. 370 00:41:31,350 --> 00:41:32,000 No, it's great. 371 00:41:32,520 --> 00:41:34,830 It's fascinating. 372 00:41:34,840 --> 00:41:46,669 Um I, I'm trying racking my brains and I, I can't think of anybody that's been on the show that's talked about launching on Kickstarter as a way to, you know, as part of this whole process, you know. 373 00:41:46,969 --> 00:41:49,179 Um, and I like what you're saying. 374 00:41:49,189 --> 00:41:55,399 You use your ads, Facebook ads to validate your marketing, copy and imagery, you know, what's working? 375 00:41:55,409 --> 00:41:56,409 You can see that in the ads. 376 00:41:56,419 --> 00:41:56,669 Ok. 377 00:41:56,679 --> 00:41:58,530 Well, I can validate that with ads, which is great. 378 00:41:58,959 --> 00:42:03,840 But then, uh, putting something on Kickstarter, I have to admit this is something I've never done. 379 00:42:03,850 --> 00:42:04,139 Right. 380 00:42:04,149 --> 00:42:06,639 I've never actually put a product on Kickstarter. 381 00:42:06,969 --> 00:42:10,659 Um, and I don't, I, I don't know why I've not done it. 382 00:42:10,669 --> 00:42:13,899 If I'm honest with you, I, I think what you're saying makes perfect sense. 383 00:42:14,219 --> 00:42:18,790 Um, but I, I am, I, I liked your little caveat in all of this. 384 00:42:18,800 --> 00:42:22,310 Kickstarter is about marketing for most people, uh, which it is. 385 00:42:22,320 --> 00:42:36,070 And, um, and I, I think it's a really clever idea because like you say that the knock on effects of that and I didn't realize that the, um, the return, uh, the return backers was as high as 35%. 386 00:42:36,080 --> 00:42:39,429 So that's, that's quite an extraordinary stat in its own, right? 387 00:42:39,439 --> 00:42:49,709 And so you're, you're then launching the product, whether it's on your website, whether it's on Amazon, you've got a bunch of people who have use a product giving you the reviews and all that sort of stuff, which is quite an extraordinary thing to do. 388 00:42:50,389 --> 00:42:53,050 Um, I really like it. 389 00:42:53,060 --> 00:42:55,169 I, I like this product launch. 390 00:42:55,179 --> 00:43:05,860 Uh, if I'm, if I, maybe I'll ask a personal question here and in the sense that, um, having never done something on Kickstarter before, it's not a platform bizarrely. 391 00:43:05,870 --> 00:43:11,219 I don't, I'm not too familiar with, I've bought stuff off of Kickstarter, but I've never actually sold anything on there. 392 00:43:11,469 --> 00:43:13,790 Is it a complex platform to learn? 393 00:43:13,800 --> 00:43:14,489 Is there? 394 00:43:14,659 --> 00:43:19,360 I mean, there's obviously gonna be a lot of nuances around how to make it successful. 395 00:43:19,790 --> 00:43:23,010 Um, but what's your sort of experience with Kickstarter? 396 00:43:24,729 --> 00:43:35,679 The platform itself is not complex, but then the way that we drive traffic to Amazon is a part that makes it uh complex. 397 00:43:35,729 --> 00:43:42,989 Um There's two, there's three people that I would, I would say on Kickstarter uh innovator. 398 00:43:43,370 --> 00:43:47,379 Uh There, there is a guy like in COVID, they invent this COVID. 399 00:43:47,669 --> 00:43:57,830 Ken, he did just build a prototype on cat and then just like that, that kitchen can just push a button you still using your finger, right? 400 00:43:57,840 --> 00:44:03,790 So that Ken, so that is an innovator, they can launch on Kickstarter board game is like innovator as well. 401 00:44:03,800 --> 00:44:08,719 They are, they are, they are innovating and another one is marketing, right? 402 00:44:08,729 --> 00:44:14,330 So um they do not know how to innovate, but then they know how to do marketing. 403 00:44:14,479 --> 00:44:24,300 So um they, they try to do marketing to just aim to maybe just break or just make money. 404 00:44:24,540 --> 00:44:33,879 The aim of that is because they want to get the email list, they want to get the uh picky back the reputation as of, right. 405 00:44:33,889 --> 00:44:39,020 Isn't that a, a, a AAA premium product that if you have it on your list on Amazon? 406 00:44:39,030 --> 00:44:39,320 Right? 407 00:44:39,570 --> 00:44:42,510 So that is, uh, that could be a marketer, right? 408 00:44:42,760 --> 00:44:47,879 And then the third type is gonna be um, innovator and marketer. 409 00:44:49,159 --> 00:45:06,129 And that's why if we are e-commerce seller, most of us is actually in innovator and then most of us, they know a bit about marketing already and that's why it only makes sense if we go to Amazon to, it only makes sense if we go to Kickstarter to maximize our effort. 410 00:45:06,350 --> 00:45:11,550 But if we have to launch a product anyway, why would we want to launch a launch on Amazon first? 411 00:45:11,560 --> 00:45:24,639 Because Amazon might fail or on Amazon, you might get suspended in all the risk is just so high uh or for shop seller, they have to sell on Shopify, right? 412 00:45:24,679 --> 00:45:30,580 So isn't that a barrier if you can say to people uh it's actually coming from Kickstarter. 413 00:45:30,909 --> 00:45:34,179 Does that increase the credibility when you, when you see that? 414 00:45:34,389 --> 00:45:34,780 Right? 415 00:45:34,919 --> 00:45:36,729 And on Amazon as well? 416 00:45:36,739 --> 00:45:51,949 Or, or should we find is is that when you put on effort on Kickstarter, you already come up with your copy images, video, you get more prepared than coming to just launch on a platform based on platform. 417 00:45:51,959 --> 00:45:56,540 You only, you only need a seven listing, seven listing images, right? 418 00:45:56,550 --> 00:45:58,840 And E BC maybe enhance brain content. 419 00:45:59,219 --> 00:46:04,699 But then on Kickstarter, you already to build your own story with your own brand Bible, with your own cooperating. 420 00:46:04,919 --> 00:46:07,899 That is a must for you to launch on Kickstarter. 421 00:46:07,909 --> 00:46:13,290 And that's why you're launching it on E arms. 422 00:46:13,320 --> 00:46:13,689 Anyway. 423 00:46:13,699 --> 00:46:21,479 Why don't you launch it in a proper way that can benefit you to get all that into, uh, benefiting you in the long run? 424 00:46:23,219 --> 00:46:23,520 Yeah. 425 00:46:23,530 --> 00:46:25,169 No, it's, it's a great idea. 426 00:46:25,179 --> 00:46:26,169 It's a clever idea. 427 00:46:26,600 --> 00:46:29,310 Um, are there any specific brands? 428 00:46:29,320 --> 00:46:33,429 And I'm Dylan, I'm aware of time, so I don't want to take up too much more of your time. 429 00:46:33,439 --> 00:46:37,820 But I, I suppose my, uh let me ask this question, this final question. 430 00:46:38,030 --> 00:46:46,750 Um Are there any br product types or brand types that don't work well with this formula or is this like across the board? 431 00:46:46,760 --> 00:46:48,629 This is gonna work well for everyone. 432 00:46:49,870 --> 00:47:04,169 Um I would say any product can do it but of course not those adults product or maybe political product or let's say, uh uh daily commodity like tissues. 433 00:47:04,479 --> 00:47:07,919 Uh Those are things, you know, they are, they are not going to be working well. 434 00:47:08,100 --> 00:47:12,159 Uh We plan and that is just selling extension need. 435 00:47:12,209 --> 00:47:22,979 That is just, that is just like a niche that is not, uh I mean, I would say it's not something that would um selling well on Kickstarter. 436 00:47:23,149 --> 00:47:30,540 But if you say if you're a electronic product that comes with a little gimmick, then that is something that you can always put on there. 437 00:47:30,659 --> 00:47:35,830 You want to, if you're on the product, you want to combine with other niche to become a lifestyle product. 438 00:47:35,979 --> 00:47:43,270 And then you can put on, OK, essentially put a plant or put a light at the bottom that you can put it on, on Amazon. 439 00:47:43,290 --> 00:47:58,219 If you are selling, um, a pen, you know, put a razor, put a, put a, let's say a light, a light so you can look at it at night, you know, and that could be on Kickstarter. 440 00:47:58,469 --> 00:48:09,129 And that is the sense of the idea of product developing is not just about what we see is about connecting the dot to become a good product. 441 00:48:09,649 --> 00:48:09,959 Yeah. 442 00:48:10,209 --> 00:48:11,080 Fantastic. 443 00:48:11,449 --> 00:48:13,389 Listen, I have pages and pages of notes. 444 00:48:13,399 --> 00:48:14,969 So Dylan, thanks for coming on man. 445 00:48:14,979 --> 00:48:21,580 If people wanna reach out to you, if they wanna connect with, you, find out more about ommi rank or connect with you personally. 446 00:48:21,590 --> 00:48:22,750 What's the best way to do that? 447 00:48:23,770 --> 00:48:35,879 Uh The best way for them to do it is to go to linkedin, uh just go to DNM or go to the IGDNM official DYO am L AM official. 448 00:48:36,020 --> 00:48:51,300 And that's how and talk to me and you guys can come to me and just DM me and I will send you the Kicks chat list and also to there's a checklist for you to follow it whether or not your product is able to sell on Kickstarter first on the 10, fantastic. 449 00:48:51,310 --> 00:48:58,120 So yeah, if you're thinking about that uh you're thinking about selling product and you wanna investigate Kickstarter, do check out that checklist. 450 00:48:58,129 --> 00:49:07,590 We will of course link to all of those links that Dylan mentioned in the show notes, which you can get along for free with the transcript at e-commerce podcast dot net. 451 00:49:07,600 --> 00:49:11,580 Or if you subscribe to the newsletter, it's gonna come direct to your inbox. 452 00:49:11,590 --> 00:49:12,260 Obviously. 453 00:49:12,639 --> 00:49:20,209 Uh Dylan, listen man, really, really appreciate it, really appreciate you coming on the show and sharing your uh wisdom and the stories. 454 00:49:20,219 --> 00:49:25,239 And I'm gonna go and check out that Magsafe bottle now, uh Like everyone's gonna go. 455 00:49:25,250 --> 00:49:26,280 Oh, I'm really curious. 456 00:49:26,719 --> 00:49:31,709 Um But um no, it's been genuinely uh interesting and uh I appreciate you coming on. 457 00:49:31,790 --> 00:49:35,939 Appreciate the value you you, you brought and um a huge thanks man. 458 00:49:39,100 --> 00:49:40,139 Fantastic. 459 00:49:40,149 --> 00:49:41,550 What a great conversation. 460 00:49:41,560 --> 00:49:44,290 A huge thanks again to Dylan for joining me today. 461 00:49:44,350 --> 00:49:49,699 Also a big shout out to today's show sponsor the e-commerce Cohort. 462 00:49:49,709 --> 00:49:51,949 Do check that out at e-commerce cohort dot com. 463 00:49:51,959 --> 00:49:53,679 Come join the group, come join the masterminds. 464 00:49:53,689 --> 00:49:55,939 It'd be great to see you in there now. 465 00:49:55,949 --> 00:50:10,820 Be sure to follow e-commerce podcast wherever you get your podcasts from because we've got some more great conversations lined up and I don't want you to miss any of them and in case no one has told you yet today, let me be the first. 466 00:50:10,830 --> 00:50:12,139 You are awesome. 467 00:50:12,149 --> 00:50:12,770 Yes, you are. 468 00:50:12,780 --> 00:50:13,270 Create it. 469 00:50:13,280 --> 00:50:13,919 Awesome. 470 00:50:13,989 --> 00:50:16,290 It's just a burden you have to bear. 471 00:50:16,300 --> 00:50:17,520 Dylan has to bear it. 472 00:50:17,739 --> 00:50:18,810 I've got to bear it. 473 00:50:19,120 --> 00:50:20,379 You've got to bear it as well. 474 00:50:20,389 --> 00:50:23,870 Now, e-commerce Podcast is produced by AM media. 475 00:50:23,879 --> 00:50:27,820 You can find our entire archive of episodes on your favorite podcast app. 476 00:50:27,949 --> 00:50:31,790 The team that makes this show possible is Saf Beon and Tanya Herz. 477 00:50:32,469 --> 00:50:35,040 Our theme song was written by Josh Edmonson. 478 00:50:35,169 --> 00:50:42,409 Uh, and as I mentioned, if you would like to read the transcript or show notes, just head over to the website e-commerce podcast dot net. 479 00:50:42,419 --> 00:50:44,820 It's all there, but that's it from me. 480 00:50:44,830 --> 00:50:45,899 That's it from Dylan. 481 00:50:45,909 --> 00:50:47,699 Thank you so much for joining us. 482 00:50:47,709 --> 00:50:50,379 Have a fantastic week wherever you are in the world. 483 00:50:50,449 --> 00:50:51,610 I'll see you next time. 484 00:50:51,739 --> 00:50:52,620 Bye for now.