Jay Schwedelson: So, all right, this is a special episode of Do This Not That. We just put on a huge virtual event called Eventastic, and one of the speakers at the event was Amy Porterfield. And so I wanted to take Amy's session that her and I had this fireside discussion, and she ripped through all these tactics about webinars and small events and how to drive revenue in this world that's so all over the place, and this session was incredible. I learned so much from Amy. If you don't know Amy, she is the number one person that I learn from all the time. So I wanted to take that session and release it as a special podcast episode. Hope you like this one and thanks for checking it out. Let me just give you a little background on her, 'cause we're getting into webinars, we're gonna get into small events, all the things. But If you don't know Amy, all right, she didn't like, you know, get handed some sort of silver spoon. She grew up in a blue collar household, okay? And if you would've told her that someday that she would create a business that would employ all these people and generate over $130 million in revenue, I don't know if she would've believed you. She worked f- f- for Tony Robbins as the content director, okay? She left that job. She took all this money that she didn't have, $17,000, and she went to a mastermind that she literally needed a payment plan for to try to figure out how to start some sort of a business. And then 16 years later She built this online business that's generated over $130 million, helped over 100,000 students build businesses on their own. She became a New York Times bestselling author. Her podcast, my favorite podcast, The Amy Porterfield Show, has well over 60 million downloads, and the engine behind all this thing, behind all of it, is something called Digital Course Academy. This one program, this one digital course, generated over $60 million just on its own. And then here's the bonkers wild thing that we're gonna dig into today and how she did this. In January, she said, "You know what? Screw it. I'm pivoting." And she did something nobody expected. She retired Digital Course Academy. She walked away from this zillion dollar engine that was still chugging, and what did she decide to do? She decided to launch this incredible six-month coaching program for women that are making between 150 to $500,000 a year in revenue to increase their confidence to get to that next level, the Calibrae Collective. And then she launched Milly Club, which is one of the most successful masterminds and boot... and, and in-person, small in-person events. It is crushing, and she's doing all this stuff. She's not scared to pivot, and she's fueling all of this business with events, with webinars. She's incredible. I can't wait to dig into it all. Amy, welcome to Eventastic.

Amy Porterfield: Well, hey there, Jay. Thanks so much for having me. That was an impressive intro. Hey. That, no one has actually done it quite like that, so thank you, my friend.

Jay Schwedelson: Well, I have to say, it i- it is difficult because you've done a lot, and then all of a sudden in January, you throw this curveball at everybody. And I'm sitting there in my car, okay, and I turn on your podcast episode. And you're like, "Hey, everybody, I'm, I'm gonna go in a complete 180 here." I almost, like, drove off the road. I'm like, "What the hell's going on?" So before we get into, like, webinars and events or whatever, what, what happened? Did you just have, like, like, an epiphany in the middle of the night? Why did you decide to change course? Uh, no pun intended.

Amy Porterfield: Yeah, right? Well, it was a huge, big deal for me and a big decision. So here's the thing. Like you said, I have been, uh, promoting Digital Course Academy or some version of it- Uh, for many, many, many years, and it's been my bread and butter, it put me on the map, I'm known for it. And then about a year ago, I started to get this kind of knowing that something else was waiting for me. But when I've... I've been doing the same thing, Jay, for 17 years. I've been creating and selling digital courses and teaching other people how to do it. So after 17 years, you usually are thinking about retirement, not necessarily I'm gonna blow up the whole business. But there was this knowing that I was ready for something bigger. And when I looked at it clearly, what it is, is I feel as though I've earned my elevation. So anyone watching right now that you feel like a pivot or a big change or something is on the horizon for you, it's probably because you've been doing the same thing for a long time. You know more, you've done so much, you've d- made all the mistakes, all the successes, and you're ready for more, and your audience is ready for more as well. So I listen to the women in my audience, and they say, "What else do you have for us, Amy? We've started to build our business. What else can we do with you?" And I had nothing. And I wanted to teach the woman who had already started her business, and I wanted to share all the strategies that I have to build a multi, multi-million dollar business. So I took my experience and knowledge and I told myself, "I've earned this. I've earned the right to pivot the business and take it in a new direction." And so I got all the courage that I could find. Luckily, I have a beautiful team that's helped me, and we turned this whole ship in a new direction. And it, it still shocks me, because Digital Course Academy made millions and millions last year, but at one point or another, it becomes it's not about the money anymore

Jay Schwedelson: Uh, well, I, I, I sort of envy your ability just to make that big decision and pivot. Were you, like, super confident after you... Like, that next morning when you made the decision? Or were you scared? I mean, like, were you just like, "No problem, we got this"?

Amy Porterfield: Hell no. Or heck no. Oh. So sorry. It's all right. Okay. Um, uh, no, I was absolutely freaked out for a good six months as I started. Even to think about it, I was like, "Don't even think about it. We're not even gonna do that. That's too big of a change." And so... And also, for those watching, if you're really good at something and then you make a big shift, you're not gonna be really good at that other thing, like, right away. And to have, like, a beginner's mentality again, and mess up, and things don't go well, and learn something new, it, it hits your ego a little bit. Yeah. Like, I, I would... Had to learn everything about this new business model. So yeah, I was freaked out for a very long time.

Jay Schwedelson: All right, so one more question before we get into kinda the whole webinars and events thing, 'cause a lot of people here today, in their own careers, uh, uh, they might be nervous to take a step back to take a step forward, like whatever Paula Abdul said. Yeah. And it seems like you've done that numerous times throughout your career. Like, are, are you, you're, are you comf- do you think that that's what you need to do to step forward, is to actually, like, step back? 'Cause in a lot of ways, I'm sure your first year of this business, you're not gonna make as much as you did in Digital Course Academy- No last year, right?

Amy Porterfield: Right, for sure. And I love that you quoted Paula Abdul. That's very rare in interviews I'm in. Yes. So, gotta love that. Um, so yes, I had to be willing to take a really big step back. But also... Wait, there was something you asked me about that question. The Paula Abdul really threw me off. Um- Yeah wait, say the question again, 'cause there's something I really wanted to hit.

Jay Schwedelson: No, because w- do you- like, in your career, like, not just your business, if somebody's sitting there and they're like, "Am I... I wanna do this thing, but I know I have to... I'm a director now. I'm gonna have to become a manager to, to grow again." Yes. Like, is stepping back okay? Is that what you are comfortable doing?

Amy Porterfield: Oh, yes. So no, no. I wanna be the best of the best at all times, and I wanna be the baller in my business and everything like that, but here's what I did learn. You had mentioned that I worked for Tony Robbins, and so much of my entrepreneurial journey has been credited to things I've learned from him. And one of the major things I learned from him is if you want to grow, you have to get uncomfortable. You have to be uncomfortable probably 90% of the time when you're trying to build something, especially something new. So Jay, every day I wanna come out of my skin right now. Every day I'm doing something new. I just had a call. I've never had a sales team before. I had a call. They're totally a different beast, a sales team. Yeah. So I'm, like, coming out of my skin trying to figure out how to make it all work, and I'm uncomfortable all the time. And I hate that feeling. Although, I just keep remembering, "Oh, this is what it feels like. This is what it is supposed to feel like." So anyone watching right now, if you feel like you've been pretty comfortable for a while and you haven't really had that feeling of itchy, scratchy, wanna come out of your skin, like, oh my gosh, you probably need to get into motion. It's probably time for your pivot or your change or you to go for something bigger. You should be uncomfortable more often than not if you really value growing in your business and in your life.

Jay Schwedelson: Well, I, I, I, I really do wanna credit you 'cause you've been, uh, you know... Outside of these sessions, you've been really helpful in me thinking about how to pivot in my business. So everybody that's listening, this is really that moment. You want that w- When's that moment? This is that moment, and, and it really does... It's really a moment to, to reflect and think about if you are too comfortable. All right, let's talk about something that is how you're building this thing- Okay ... which I think is wild for everybody here. The W word, the gross word. Webinars, okay? Yeah. Talk to us about how you are literally... This coaching business, which is a mega coaching business. This isn't, like, Amy just coaching three people. This is like a coaching business on steroids, okay? Amy is fueling this thing with weekly webinars. What is the motion that you're doing?

Amy Porterfield: First of all, W stands for wonderful because right before we got on, I was telling you I'm obsessed with webinars, and I have been for a very, very long time. So yes, you are right. In order to promote my coaching program, I do a live webinar every single Monday, and it's to a cold audience because we use, uh, Meta ads in order to bring people in. I- semi-cold. We use social media. We invite people from our newsletter. But a lot of new people are getting on because I do it every single week. And from there, I, I teach, and I change their perspective, and I, I show them a different way to look at their marketing. And once I got them to a place of they realize, wait, I do need help here, uh, from there, I invite them onto a call where we give them a marketing model review. So the webinar is then going into a free call for a marketing model review. And I... You know me, Jay. I'm a girl of integrity, so the calls are really valuable, whether they join my coaching program or not. And we tell them, "If you're a good fit and we think that you would love our coaching program, we'll tell you about it on the call. If not, you just walk away with a marketing model review." And we've gotten great feedback about that. But, you know, I've done webinars to sell a $2,000 digital course, uh, year after year after year. So I had to learn kind of selling s- selling a call is a different ballgame. So that's how my webinars have kinda changed

Jay Schwedelson: So, but you're doing them weekly, right?

Amy Porterfield: Yeah.

Jay Schwedelson: And they're live?

Amy Porterfield: They're live. So, so- So it's kind of, my husband doesn't love it ...

Jay Schwedelson: is it the same topic every week? Every week, same topic. But,

Amy Porterfield: okay, so here's, here's the secret here. First of all, my husband Hobie doesn't love it because I'm like, "Um, okay, we can go on vacation, but I just gotta run in and do a webinar." But I chose that. That is what I wanted to do. I will tell you all, there is a higher perceived value with live. And so w- whether you say the exact same thing or not, people want you live. And so I thought, okay. Here, here's how I decided webinars, Jay. So, um, for those watching, here's how you make a big decision on what I call your selling vehicle. What do you do best? What would you be excited to do? What, or at least not dread every time you do it? Where do you shine the most? And for me, it's webinars. I love that you can teach and then invite into your world. And so that's why we chose webinars, and it's the same exact webinar every Monday except that I use AI to, uh, audit my webinar. So I have a Claude project that is, is specifically for this webinar. It helped me create the webinar, and now it helps me audit it every week. So I'll put the transcript of the webinar in there. I'll give it all the metrics of, you know, show up rate, conversion rate, all the details. I'll share a little bit about how I felt about it, and I said, "Give me the audit. Show me, like, where I can increase conversions." I recently did this, and it increased my conversions 4% from one week over the other- Whoa ... just by tiny little tweaks. So it has really been kind of a fun challenge doing the same webinar over and over, just getting really good at it.

Jay Schwedelson: Okay. Well, first of all, that's amazing. Weekly, this sounds like torture. So let me ask you a question about the live portion, though. Is it available on demand?

Amy Porterfield: It is not, and there's no replay. Wow. So this is, this is a big deal. Okay. So I, definitely some people are frustrated with us, but here's what I found. And again, I, in order to make that $60 million with Digital Course Academy, all I did was webinars for many, many years. So I, I know webinars. And one thing we found over the last two years is that people say they're gonna watch the replay, but if you look at your metrics, very few people watch it. And for us, very few people were buying off the replay. Again, there's a higher perceived value with live. And so because of that, we said, okay, we're not go- we would rather say no replay, because here's what happens. We might lose a few sales for people that need the replay because of time zones or whatever. However, we're gonna gain a lot more sales for people that actually show up. So our show up rate is pretty solid week after week because we tell them there is no replay. We also don't go on and on about how I do this every single week. This is happening this Monday. Here's your date. Here's your time. That's the end of the conversation.

Jay Schwedelson: So I think that's so important for any company of any size. Uh, uh, this idea of live, we've turned marketing into Netflix. It's available whenever you want it, and then people don't watch the on-demand. They don't go to pipeline if they're not watching it. Your live-only is amazing. The other thing that I think that everyone can take away from this is you don't need to be perfect for everybody. You know, this idea o- on-demand is that you don't wanna, you don't wanna upset anybody, right? That's not how it works. You're not gonna run a business if you w- I mean, you gotta upset some people, right?

Amy Porterfield: Right. And that, you know, I like to be nice to everyone. I'm definitely the people pleaser. And so over the years, I've had to get good at repelling as much as attracting. I am not for everybody, and I know that. And after, you know, when we get older, we start to accept it a lot more. But I really pay attention, Jay, in my marketing of this will repel the wrong person and absolutely attract the right person. Because for years, I just attracted everyone in the, my first five years of business, and my sales showed it. And so my sales shot up when I was willing to repel the people that weren't right for me. And also, I really firmly believe this, like if, if you want something bad enough, you're going to make time for it, and I think we all do that. It's human nature. So if you really are interested in what I have to teach, you're gonna make time for it, and those are the people that I want in my coaching program

Jay Schwedelson: So, uh, the other thing that I took away from you doing these weekly webinars, and it being the same one over and over, and you're, you're making it better each week is s- a lot of times I feel like I can't talk about a certain topic. I've talked about it 20 times already. There's no way a human being on Earth wants to hear me say, "Put this in your stupid subject line," or whatever. I do. And then I shy away from, like, repetitive content. Is it har- like, is it hard for you to be like, "Okay, I'm in week 20. I'm doing the same webinar again." Like, do you feel weird?

Amy Porterfield: I... Absolutely not. Doesn't even enter my mind. But remember, we're attracting a new audience all the time, so I'm not going to the same audience over and over again. Now, we are inviting my email list through my newsletter, uh, every single week, but we're doing it in a subtle way. So it's a very kind of under the radar sell because I'm all about selling and, "Hey, come to my webinar." But because it's weekly, they, you know, they're gonna hear about it enough, but I'll just make a subtle sentence, you know, a t- text link there, um, if I've talked about it a lot over the last few weeks or so. But Jay, mostly it's new people on this webinar, but also I wanna remind you, we have a really good friend in common, Stu McLaren. Yeah. And he reminds me all the time, "Say it 50 times, say it 50 different ways." Yeah. We think people hear everything we say, and Jay, I hang on your every word. Oh, thanks. And you know that. Like, you have changed my email marketing dramatically, and I know I've missed 50 or probably 80% of the things you've said. So- You're lucky ... say it, say it again.

Jay Schwedelson: Let me ask you a serious and very important question. If somebody out there has gone to, like, 20 of your webinars in a row- ... do you put them, like, on a watch list? Do you report them to, like, the FBI or something?

Amy Porterfield: You know what? I should be sending them flowers, all right? I should be sending them a little treat in the mail. They're my favorite.

Jay Schwedelson: That would be... You should actually ask Claude, is there anybody that's gone to every webinar that I'm not related to? That would be-

Amy Porterfield: And if they haven't bought, why? Right. That's what I really want to know.

Jay Schwedelson: Right. Um, okay. I w- one more thing about webinars I'm curious about, and then we'll get into in-person events here for a second. So, uh, w- when you start out your webinars, you kind of, like, grab people's attention pretty fast. Mm-hmm. And I think for a lot of people out here, everyone's putting on webinars, but they're boring people to tears. Is there anything in the first five minutes that Amy Porterfield's like, "You gotta do this to grab them"?

Amy Porterfield: Yes, and that is you have to make it about them, not about you. The biggest mistake I see people make with webinars is that they will start the webinar with, "Hey, so glad you're here. Let me tell you a little bit about myself." I don't even do that in my webinar right now. This is really weird. I've never done this before, but I don't do a slide or two about, "Let me tell you about me." I might, w- you know, as the audience gets colder and colder. But they don't care. If, if you can start out by telling them, "Here's who this is for," so they know instantly they're in the right room, "and here's what we're gonna do," and get right into it, take out all the fluff. Here's another little secret: you've got to get to the sell at 45 minutes or sooner. If you start selling after 45 minutes, I promise you your sales are gonna go down. You have lost sales. Because at the 50 minute, 55, 60, people just start jumping off. They don't have the time. So if you haven't gotten into your pitch by 45 minutes, you are losing sales. But that first five minutes, make it about them, not about you.

Jay Schwedelson: I love that. I love that. I hate when people start out a webinar, they go, "These are the seven things we're gonna go over, and this is my life story." It's like, who cares? Here, just get to it. How does that help me at all?

Amy Porterfield: Yes.

Jay Schwedelson: And by the way, everyone put their questions in the chat, 'cause we're gonna hit Amy up with a bunch of questions before this is, uh, all over. Um, all right, so let's pivot to in-person stuff. So you have something called, uh, the Milly Club.

Amy Porterfield: Mm-hmm.

Jay Schwedelson: Which is this in-person event, uh, let's say it's for women, right? Yeah. And about 30 women, you bring them to Nashville. Tell us about the Milly Club and, and what this all is.

Amy Porterfield: Okay, so the Milly Club, like you said, is a group of 30 women at a time, so it's a cohort. We meet for six months, and we get together twice for two two-day events. So in Nashville, which is where I live, and all the women are making 500K or more, and their goal is to have that first million-dollar year and beyond. So everyone is, is, has the same goal. We're moving in the same direction. And everyone either has a course, a membership, a coaching program, a consulting program, something like that where they're marketing, uh, it online.

Jay Schwedelson: So I am very jealous that I can't attend this thing. 'Cause you can't come. And I watch all the videos. The... I know, you don't let me come. No boys

Amy Porterfield: allowed.

Jay Schwedelson: Yeah, no boys allowed. Is that nice? Um, and I love the videos that you put out there, because the event is like... It's like a beautiful event. Everything looks so curated. So I'm sure it's not all a piece of cake. So in terms of small in-person events, 'cause a lot of people, they put on, you know, these certain dinners or this, that, or whatever. What is the Amy Porterfield, what are the secrets to really doing a small in-person event right? What have you learned that is wrong?

Amy Porterfield: I've only been doing events like this for about two years, so if you would've asked me this like a year ago, I would have told you like, "Whoa, there's a big learning curve here," because I think I did it wrong for a few of these events. Here's what I did wrong. I taught a lot. I brought a lot of guest experts in. We had very little time of connection and talking. I didn't want the lunches to go too long, 'cause I wanted them to get so much value. So if I just put tons into it, they're gonna leave like, "Holy cow, that was so good." Big mistake. What I've learned over the last year, and when I- we always survey directly after, like within probably 48 hours of the event, we survey, and what I found is people want more time to connect and talk. Sharing in the room, um, "I did this, I tried that," and real conversations are very valuable. And when I stopped teaching so much, when I stopped bringing as many experts in and gave them more time to be in small groups and longer lunches and more time to socialize, like we added a dinner at nighttime, that's when they loved it more. That's when they thought it was the best event ever. And I noticed my retention went up into the next Milly Club when they had really strong connection with each other. We had, out of 30 people in my Milly Club, this last cohort, 19 of them re-upped for another six months. Wow. That's a lot of people. Yeah. And it wasn't me. It was because they all felt really close to each other.

Jay Schwedelson: That's amazing, 'cause like if I did that, then the less that I would be involved, the more people would enjoy it. So maybe if I don't even go it would be like the most popular thing of all time.

Amy Porterfield: I'm gonna try it. I'm not gonna show up on day two. We'll see what happens.

Jay Schwedelson: Right. Amy Porterfield's not gonna be here. Oh my God, I want in. I want in. I can't wait.

Amy Porterfield: You never know.

Jay Schwedelson: Uh, yeah. All right. We got, we got all sorts of questions coming in, in, in the chat here. So let me, let me hit you with some of them, all right?

Amy Porterfield: Okay.

Jay Schwedelson: All right. Here we go Are email lists still the center of everything? Are we done with email marketing?

Amy Porterfield: No, they're the center of everything we do. They're incredibly important. Here's an example. The other day we were having problems with our ads, and we need to sit, we need to hit a certain amount of leads for Monday morning webinars in order for everything else to work this week. And so, uh, we didn't hit it because we had an ad problem, and ad problems are expensive and frustrating. So the less I have to spend on ads and the more I can tap into my email list, all day long. I think it's the most important asset in your business.

Jay Schwedelson: Okay. By the way, and, and this is why I don't wait till the end to do the sell because that way... I just learned that from Amy. Uh, we're gonna put in the chat, and we're gonna say it again at the end, but Amy's newsletter, and what I wanna talk about in a second, is my favorite email newsletter on the planet. If you're not subscribed, stop listening to this nonsense and go subscribe, amyporterfield.com/newsletter. And the reason Amy's newsletter is so awesome is that she's very real in it. Um, and y- and you made that pivot, like, a year or so ago. Are you, like... H- how do you get comfortable... You really put yourself into your newsletter. Like, you put, like, what's going on in your life, your last Amazon purchase. I mean, anything and everything going on. Like, i- is that hard for you to do, or you just love, you love just being yourself?

Amy Porterfield: It's actually really hard for me to do. I, I grew up in the online space many, many years ago where social media actually wasn't what it is today. And so we didn't share everything we ate and our whole morning routine and everything about our lives. And I also have a husband that doesn't necessarily love to be on social all the time. And so sharing for me just, I always felt like, "People don't wanna know this stuff." But then I started following other people's newsletters before I wrote mine. Full disclosure, I would never have a newsletter without Jay. Jay was the one- No ... he's like, "Get a newsletter."

Jay Schwedelson: Yeah, right.

Amy Porterfield: And so I'm like, "Fine, fine, fine." And I watched yours, Jay, and y- you like were, you were a open book in that newsletter.

Jay Schwedelson: I'm a weirdo, yes.

Amy Porterfield: I, I learned a lot about you and I- Right ... very surprising things about you through that newsletter. Right. So I, I started looking at newsletters like yours and others, and I was drawn to them. I wanted to know what was in their Amazon cart. Yeah. I wanted to know what they were watching, but also I wanted the marketing tips. So I modeled what I loved, and now it's very, very easy. I did this laser treatment on my h- face where I looked absolutely insane. Me posting that picture is not my normal thing, but I'm like, sh- "Let's just do it." Yeah. And so I did, and that was, like, one of the ones that was most commented on. So yeah, you can come into my life.

Jay Schwedelson: I don't think I saw that on your, uh, social, on your InstaStory- Little scary ... your, after your laser. I don't feel like I saw that picture. My wife is a dermatologist. She's always coming home lasered, and she's like a tomato. And she's... I'm like, "You, you did a laser." She goes, "Yeah, I did it to myself. We had a new lay..." I'm like, "What are you, what are you doing?"

Amy Porterfield: I'm so jealous you're married to a dermatologist. Yeah. I would look like, uh, super fake if I was married to a dermatologist, just so you know.

Jay Schwedelson: Oh, I know. I got, I gotta get over there. You can see I got lines. It's very disappointing in there. Um, all right. Let me, let me get some more questions that are coming in here. Okay. What is a one simple thing people could do this week to increase their revenue without creating anything new?

Amy Porterfield: Ooh, I love this. Stop creating new stuff. You have so much in your world already. And speaking of email lists, it could be as simple as you put together just a three-part email, uh, series, super simple, about a product that you have on Evergreen. We've done this many times, $100,000 in three days. Your audience, they might have heard it, like we talked about, 50 times already, but they weren't ready at that time. So you write an email to people already know you, love you, they've been on your email list, with a special offer for something you already have. There is money in that list that you haven't tapped into.

Jay Schwedelson: Ooh, I love that. All right. O- one more thing before I get to a ridiculous question. Is there a marketing tactic that is working now that you haven't done before, and there's, is there a marketing tactic that you've done before that's no longer working?

Amy Porterfield: Okay. The one that is working now that I, I hadn't done in the past is, uh, YouTube Shorts and, uh, authority videos. So you all know what YouTube Shorts are, but authority videos would be I record like for seven minutes about a area of expertise that I teach my students. So it might be mindset around entrepreneurship or how to have a mindset of a million-dollar woman or whatever that might be, and we put these videos out there. It's not necessarily part of my podcast, but it... We call it authority content, and it is blowing up. It is what is bringing people to our YouTube channel and, and increasing our subscribers. We just got like serious about YouTube a few months ago. So that is working really well for us, and the Shorts just come off of my podcast. So something even like this, we'll cut a little short and put it up there. So that's working really well that I've never done before, and we're gonna keep doing it. I just recorded four of them the other day, so they can be really quick And then, uh, a marketing strategy I'm not doing. Okay, this is very personal. I would tell my husband that I need to scroll TikTok and Instagram for business. Like, of course I do. I need to know what's going on. And I have stopped that marketing strategy. Oh. I've gotten the Brick. If anyone knows the Brick, you've gotta go to the Brick to turn it on or off. It absolutely helps, because I have to get off TikTok. It's embarrassing.

Jay Schwedelson: Wait, what's the Brick? I don't know what the Brick means. What does this mean?

Amy Porterfield: The Brick is a little square that you- it's like a magnet. You can put it on your fridge, let's say. You hold your phone up to it and it locks your, your social media. So you go about your day. If you want it to come back on, you have to go back to the fridge and unlock it. And just that- Wow ... that, that pattern interrupt, like, I have to get up and unlock it, you usually stay off social longer.

Jay Schwedelson: Oh my God. I would- It's good ... but that would make me go to the fridge more often, which is a whole other problem,

Amy Porterfield: That's true. Don't put it on the fridge.

Jay Schwedelson: Don't put it on the fridge. Anywhere but the fridge. All right. I have a ridiculous question to ask you. So I saw in one of your newsletters, you were talking about you're a true crime junkie. You like true crime stuff. Oh, yeah. Right? And that, um, when you watch, like, Dateline or whatever- ... you're not really looking at what happened to that wife that got unfortunately murdered or whatever. You're looking at past the person on the screen and looking at what's in their home and if they have, like, dishes in the sink, and all this stuff.

Amy Porterfield: I can't handle it.

Jay Schwedelson: So, so, like, when you're on a Zoom with somebody, are you just zoned out and just completely judging them based on what's in their background?

Amy Porterfield: Absolutely. Absolutely. I cannot handle when someone has a messy background on video. Now, I like a fun one. Yours is- Okay ... I was thinking, my gosh, mine's so bland compared to your fun one. I love a fun one. But yeah, when I'm watching Dateline and the husband's talking about his missing wife, I'm like, well, if she comes back, she's gonna kill you for all those dishes in the dirty sink, and your couch is dirty. So I tell my husband, "Don't you dare. I'll come back and haunt you if that happens to us."

Jay Schwedelson: So do you, have you ever seen the show Hoarders? Is that like a nightmare for you?

Amy Porterfield: A nightmare. I am the full opposite of a hoarder, and I unfortunately get rid of things that my husband and I absolutely need and then I have to rebuy. So I'm not proud of that.

Jay Schwedelson: So do you have, like, nothing in your home now, like, oh my God, this, my, my garage needs to be cleaned out, my closet is- Oh, no ... but you, like, just throw it all out?

Amy Porterfield: My garage is... You could eat off the floor of my garage. It is immaculate.

Jay Schwedelson: Wow. Wow That is amazing. Ah, too fun. Um, well, as you know, one last stupid question. Uh, so, uh, uh, Beau's from The Real Housewives, the w- keynoted this thing- So cool ... earlier in the conference. Love him. Um, and are you still into Real Housewives, Bravo, reality TV? Are you now, like, elevated now that you changed your business? Have you changed watching your TV, uh, your very, you know, important things?

Amy Porterfield: I will never not watch Real Housewives. Oh. Ever.

Jay Schwedelson: I'm so sad.

Amy Porterfield: Okay, listen to, you wanna hear a connection? You know, like- Yeah ... six degrees of separation, Kevin Bacon. Yeah. My hairstylist does two of the girls on Real Housewives Orange County.

Jay Schwedelson: Wow.

Amy Porterfield: What? So I have the inside secrets, just so you know. Wow. Uh-huh.

Jay Schwedelson: That's amazing. I don't know

Amy Porterfield: how you do that. You might as well just call me a Real Housewife.

Jay Schwedelson: W- see that? Who knew? I, I, yeah, Real Housewives of Rhode Island, I, I, it's the only one I, I've been wa- it, it, it's a mess. Same. Anyway, I won't even go there.

Amy Porterfield: It's crazy.

Jay Schwedelson: Um, listen, everybody, again, amyporterfield.com/newsletter. If you do nothing else at this entire event, subscribe to her newsletter. I am telling you, you're gonna know more about Amy's life than you could ever imagine. You're gonna learn about the Brick. You're gonna learn about what she buys on Amazon. You'll learn about weird TV shows, and you'll learn about all of her businesses, all the different things. Amy, you are just a source of inspiration, an amazing friend. I appreciate you greatly. Oh, follow her on Instagram, too. Best Instagram follow.

Amy Porterfield: Oh.

Jay Schwedelson: Thank you for being here.

Amy Porterfield: Jay, I'm your biggest fan, so thank you so very much for having me.